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Screamingfrog is one of the best (and extremely vital) SEO tools out there. In fact, the Screaming Frog SEO Spider is nominated for a UK Search Award for best SEO software. I’m giving it the SEO Hacker’s best SEO crawling software award too! Try it here.
QUOTE: “Paid links: A site’s ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge Webmasters use nofollow on such links. Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships (for example, a full-page newspaper ad may be headed by the word “Advertisement“).”
Moz crunches data from more than 15 different sources—including Google, Foursquare, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.
Having an effective optimization strategy has a huge impact on the cost per acquisition. Each account is going to need custom optimization strategies depending on performance and how it has been built out. However, there is a set of best practices that can be used in all accounts on a regular basis to maximize performance:
Thanks for that, took me awhile to go through it but it was defo worth it. I’m just starting seo and I’m amazed how complex it is but i love it. I’m not sure if I can ask here but I’ve come across http://shoestringseotools.com/ that offer Moz, Majestic and Semrush for 29 bucks a month. Has anyone tried this??? Is it a scam??
Excellent resource for one more time! Technique 8 is one of my favorites. It is an easy way to get exceptional traffic in really short time, as there is already a good ranking and authority in case you are in 2nd or 3rd page!
If you have content that matches that exact description – or you can create content to fit it – you could just have found yourself a really good link that you can replace, and absorb all the lovely link juice.
First of all, I would select an analytics tool like Google Analytics. The reason is quite simple: I need to positively identify which tactic is working and which isn’t. That simply can’t be done without proper analytics. How else am I going to gauge how much traffic I get? By charting up the CPU usage on the server? Not the best method.
Bottom Line: SpyFu is a well-designed SEO tool packed with metrics and features specifically geared toward sales, online marketing, and digital advertising. For all those categories of SMB users, it’s th…
Link building is the most popular and effective off-Page SEO method.  Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher.
For keyword research I use both Moz Keyword Explorer and Google’s Keyword Planner. I find some of the data and features on the latter to be more precise, so I would choose the Google Keyword Planner for research.
Whether it’s on page, meta tags, images, inbound/outbound links, broken links, status codes, robots.txt or HTTP servers directives, it has all the advanced custom reports to make any site really SEO friendly.
Over the years, SEO has become more involved as search engines developed more aspects to how it ranked sites. For example, in the early 2000’s, simply having the page’s name as part of the URL increased the odds of getting ranked (instead of www.yoursite.com/page1 the site had www.yoursite.com/titleofpage).
The URL itself loses SEO value. Users accessing the site, including search engines, do not receive any semantic value from the URL, as the URL represents a programmatic path and not the content hierarchy.
If RWD won’t work for your business model, which is unlikely, you can go for a hybrid mobile solution. Just make sure mobile visitors get to your mobile site, and there are no content (or URL) conflicts that will end up messing your WordPress SEO. This Google SEO Guidebook has an entire section explaining how to go about it.
Unlike the pioneers of SEO, who learned everything the hard way, and struggled to gather information, new generations have it all handed to them. However, the information is not always structured. You need to approach more than one resource in order to get into the subtleties of search engine optimization.
60. Copyblogger’s Keyword Guides – Behind this link you will find access to two separate keyword research guides produced by Copyblogger. All you need to do is register with an account and you’ll get the Keyword Research: A Real World Guide and Content Marketing Research: The Crucial First Step. Not only that, but you are also given the option to download 14 more books on content writing and marketing, SEO and other related subjects, and a 20-part course on online marketing – basically the same deal mentioned above.
Segment your shopping campaigns by mirroring the structure on your website. This will also simplify your work in the account since you will know where to look for in AdWords if you need to optimize a specific item. 
Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”
Tej with EZ Rankings IT Services has been a pleasure to work with. They are timely with their completion reports and get the job done as requested. We’re on the first page for Google for all of our keywords and EZ Ranking has been the key factor.
Search engines are great at reading text on your website, but they still haven’t quite figured out how to look at the images on your site. To understand what’s displayed in a photo or graphic, search engines look for “alt text,” concise written description (just a few words) about each image on a website. When writing alt text, be sure to accurately describe what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.
Each tool that we use for tracking and reporting helps us to measure data and see and follow trends so that we can understand what’s going on with your online presence. Without this information, it would be as if we were frantically stumbling around a dark room, blindly hoping that something we did will improve the situation. Instead, our tracking and reporting efforts allow us to understand exactly what effect our efforts are having on real things you care about like keyword rankings, website traffic, and conversions. As we track these Key Performance Indicators (KPIs), we can increase our efforts where we see the best results. After all, there’s no point in pursuing a course of action that isn’t garnering the right results.
Previously known as Webmaster Tools, Search Console is a free tool provided by Google to webmasters (those who manage a website) to get data about their site’s status and organic performance in Google’s search engine.
Buy at your own risk, I can’t guarantee satisfaction for 3rd party tools I’ve reviewed. Hopefully this affiliate program disclosure illustrates transparency and complies with advertising standards. Tool providers can of course send me freebies (which will be disclosed).
I’d like to show you one more app, that can be very useful for competition research, link prospecting and complex SERP analysis. The tool is called KeySR, you probably haven’t heard of it yet, since it’s been launched very recently. In order to see how it works, here’s a report I generated using it: http://www.keywordsearchrankings.com/keywordreport/car-rentals-dollar.com-SERP-Position-Report-3308c9ca1b.
Display campaigns are another great option for advertisers that are looking to generate solid traffic at a good cost per click. Display campaigns promote text ads or banner on websites that partner with Google and agree to host ad spaces on their pages.
Off-page SEO is as important as on-site SEO. If you want your SEO campaigns to be successful you have to do both. When thinking about link building don’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has.
Just in the past year we have seen changes in the SERP layout and the growth in the popularity and use of AMP pages. Google has also been experimenting with the titles and meta descriptions on the SERPs, offering some sites extra space, but this has yet to be rolled out universally. For brands to thrive in this environment, they must be able to adopt the latest industry advice. Understanding SEO best practices 2017 can help brands build a strong site as we prepare to finish up this year and head into the next.
Finally, I like to use LongTail Keywords to find interesting keywords to include in my content. This tool is great to identify keywords and titles, so it helps me structure my content and optimize for search engines and people.
Victorious is a premier SEO agency that is revolutionizing the world of SEO. By taking a committed stance to “lifting the veil” on the agency experience for companies in need of SEO, the team is a refreshing change for internal marketing leaders. Victorious has received more verified 5-star Google reviews than any other SEO company.
Marketers understand that this “hunt mode” means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching a product or service to satisfy an immediate or future need they are in an unusual state: they desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from “organic” unpaid search listings or paid advertising listings.
49. Whiteboard Friday – Generally presented by Moz’s own Rand Fishkin, Whiteboard Friday answers the most common and pertinent questions from the Moz Community, as well as other questions SEOs have in general. While some of the episodes may tackle advanced, technical subjects, you can also find simpler concepts addressed, and very nicely explained by Rand.
This person who identifies herself as a “Dallas SEO Consultant,” is, in fact, a construct of my own making, one that I became enamored with and I lost myself in the role, or became stuck in a repetitive success syndrome. At heart, I am an inspirational writer with a mission to help change the world, one heart at a time.
Great post! Though I am new to SEO, I understood all the points mentionedd. However, I couldn’t get the concept of nofollow link? It would of great help as well as a value addition to your website, if you could write a detailed post about no follow link?

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While responsive design and mobile-friendly websites have always been important for user experience, they’re becoming more and more important for SEO as well. So if you haven’t been focusing on improving your mobile experience, you’d better prioritize it now, or your search rankings could suffer.
61. Hubspot’s A Beginner Guide – This article by Hubspot (written by Rachel Sprung) is quite insightful and provides fundamental on researching keywords. It is very nicely completed by another Hubspot article, Keyword Research 101, written by Samantha Winchell. The latter article however, focuses on alternatives for research and presents you with resources and methods.
I’m confused by this Wikipedia scheme you propose: You find dead links to…do what, exactly? Let webmasters know that their links are broken? Replace them with your own? I’m sorry I just don’t get it. I’ve read that passage several times and its point eludes me. Could you elaborate? What are you hoping to accomplish, exactly? Thanks
Use JSON-LD schema markup to mark-up your location data. Forget about microdata and the others. Google recently changed their minds about what language they want websites creators to use. Read Google’s instructions on how to properly install JSON-LD schema on your website. It’s relatively easy and takes about 10 minutes.
To build out and run campaigns, I rely heavily on Hubspot and its COS. WIth Hubspot, you can easily build out landing pages that convert, add awesome content to your blog, enhance on-page SEO and optimize social campaign planning.
Majestic is a great tool for finding backlinks that point (or pointed) to any website. It has quite a big index (231+ billion URLs in fresh index vs 613+ billion pages in SEO PowerSuite) and it is more modestly priced than Ahrefs (although it’s still much more expensive than SEO PowerSuite). However it is only focused on finding links, and not on determining their relevancy and quality. Usually what you would do is, find links in Majestic, then still analyze them with SEO SpyGlass (part of SEO PowerSuite toolkit). You can just as well use SEO SpyGlass for both, finding links and analyzing them.
Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
I want a SEO tools that tell me which niche is popular in which country. For example i put query in SEO tool “Call of Duty” then SEO tool tell me in which country this game is famous most according to descending order and how many monthly searches for particular game. Right now i use Google Trend.
As search engines gain a more complex understanding of human language, content creators are able to utilize more natural language and still stay relevant to the keywords they are trying to rank for. Synonyms are great, and using natural language that’s influenced by keyword research (rather than just pure keywords) is highly encouraged.
Victorious leads the charge to increase your website search traffic. Are you having trouble gaining momentum for specific keyword phrases? With Victorious, you can have a team of real SEO experts analyze every nuance of your site to improve your results. In SEO, details matter – and we do it all for you.
The optimal page loading time for Google must be under 3 seconds. Any longer and your site will be penalized on the SERP (Search Engine Results Page). Additionally, it’ll be increasingly necessary in 2018 to have a mobile-friendly website. This will both attract and keep visitors on your pages. At a bare minimum, you should build pages using a mobile-friendly, responsive template for both your website and email efforts. By 2018, eight out of ten email users will likely exclusively access their email account from a mobile device. Google has a great free mobile-friendly test tool that grades your website and offers suggestions for improvement.
I’ve separated the wheat from the chaff for all of you willing to learn SEO, and organized it in a common-sense list that will guide you through the steps. Below you will find some of the best free and paid resources for learning SEO. Grab a notebook, a pen, and start your online education!
For SEO best practices in 2017, it is important for sites to focus both on speed and serving people in these particular micro moments. Consider how your content addresses the needs of each group and create material, especially on mobile, that is designed to provide people with the quick, thorough answer they are often looking for on these searches.
179. MozCon – The MozCon, created by Moz, takes place in Seattle once a year. For three days, you get to hear the best speakers in the world, share the latest ideas in the industry, and network with like-minded folks. Also, you may get to take photos with Roger, Moz’s cutesy robot mascot.

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Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.
Bowler Hat provide a strategy driven approach to SEO and digital marketing. Starting with your business goals we help you understand the digital landscape and formulate a comprehensive digital marketing plan. Where other agencies dive in at a tactica …..
Keyword.io is another great keyword suggestion tool. You can search keywords for a tonne of different search engines – including Google, Bing, Wikipedia and Youtube – so you can find ranking keywords whatever your needs.
This is the equivalent to Google’s Search Console for Microsoft’s search engine. Bing is the default search engine for Internet Explorer and Edge browsers, which is the reason why Bing has about 10% of market share for desktop searches.
For example, for this site (to remain unnamed for now) definitely saw changes in it’s traffic around January 2015 from a Local change in the algorithm. And it fluctuated around the time of structural changes a year later, too.
FAQfox is a question scraper tool. I like how you can choose the websites that FAQfox scrapes. So if there’s a particular site that your target audience hands out on (for example, Reddit) you can ask the tool to only search that site.
Content is King. Everyone has heard this and it’s a term has been used for a long time now. What does this mean? It means that you can have the cleanest on-page SEO, be optimized for mobile, be secured, but your SEO campaign will still be a failure if you aren’t providing value to your users. The reason why anyone searches for anything on the web is because they’re searching for information. Our job as marketers is to figure out what our audience is searching for and to provide information on the topic.
WordPress is so popular today because you can have a website up and running in the time it takes to down a hot mug of coffee. Thanks to WordPress themes and plugins, anybody (and I mean anybody) can build a professional website in no time. But that’s only true if you pick the perfect theme and plugins. In terms of WordPress SEO the themes and plugins you pick should be SEO-friendly from the get go.
The way most blogs are currently structured (including our own blogs, until very recently), bloggers and SEOs have worked to create individual blog posts that rank for specific keywords. The result is disorganized, and hard for the user to find the exact information he or she needs. It also results in your own URLs competing against one another in search engine rankings when you produce multiple blog posts about similar topics. Here’s what our blog architecture used to look like using this old playbook:
The only way to reliably build links is to create amazing content, but the standard for ‘amazing content’ gets higher and higher every year. In 2017, the way people will make their content stand out enough to earn links will be to incorporate design and formatting directly into the content.
When it comes to social shares, we are finding that they are binary when it comes to rankings. They don’t necessarily boost your rankings with more of them, they only validate links coming to your site. In other words, it’s a trust factor to justify links coming to your site.
I love Majestic – it’s the first place I look when looking at the backlinks of a competing website. It’s been the BEST link building tool available for as long as I can remember – way before Yahoo Site Explorer was mothballed. Majestic seems to be built into everything these days – but standalone it is still a brilliant link prospecting tool.
We understand confusion is a common issue facing inbound marketers — and we want to help. In this post, we’ll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind.
“Victorious is awesome. It’s rare to find a team so diligent. Not only is their analysis completely on point, but they actually worked with our devs to make sure everything was implemented. That was a huge burden lifted off our shoulders. Instead of having more work to do post audit, we had less work…because Victorious actually handled implementation. Awesome stuff. Definitely recommend. :)”
Great list, thanks! SEO is anything but simple and promoting your website on other websites does not lead to a straightforward end result and can even harm your rankings. Numerous SEO Tools can be a valuable asset. Read my evaluation of 13 SEO tools that Neil Patel recently put together: http://www.yarraweb.com.au/959/13-seo-tools-review-neil-patels-review/
20. Take advantage of the tools the search engines give you. Sign up for Google Webmaster Central, Bing Webmaster Tools and Yahoo Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.
commitments; just talk with us and learn what we can do for your specific business and website. We know that once you learn about what we can do, and you see those first results come in, you’ll be hooked! We’re eager and excited to bring you the traffic and conversions you never thought possible, so give us a call at (310) 827-3890. Talk to you soon.
Slerpee gives you a preview of how your site will appear in Google’s search results. That way you can see how your title and description tags will look to Google searchers (this is helpful for boosting your CTR).
Redirect Path is a free Google Chrome extension that helps you discover HTTP header and redirect errors, so that you can spend more time fixing the problems, rather than looking for them. This little plugin is most convenient for when you’re looking into just a few pages. If you need to look at more, I would suggest using Screaming Frog’s Spider tool.
Keyword density is a huge part of this change in more recent years. Use your keyword too much and search engines will view your site as spam, potentially leading to your website being blacklisted from results pages. Use it too little and search engines won’t view it as important to the corresponding keyword. The recommended sweet spot is a keyword density of about 2.5%.
On top of this, users can also find metrics such as Domain Authority and Page Authority, which provide a numeric value that assesses the overall SEO health of a domain or page. Although Moz is the only paid tool contained on this list, it comes at an extremely affordable price compared to many SEO software suites and can be used to improve any web property from a local chiropractor to an industrial manufacturer. 
Marketers understand that this “hunt mode” means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching a product or service to satisfy an immediate or future need they are in an unusual state: they desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from “organic” unpaid search listings or paid advertising listings.
On a side note, Redditors hate companies who self promote. These posts are often downvoted and the user is often called out to answer to the community. When you’re writing, stay true to providing value. Your content should be less self-promotion and more about helping users find the information that they’re looking for.
Mobile is becoming the most important aspect of the modern internet. This is often an area my clients can use to gain an advantage on other competitors. Most companies’ websites, when it comes to mobile, offer a horrible experience.  Google recognizes this. You need to ensure that your website isn’t a infinity scroll nightmare. Think from the customer’s perspective and give them all the things they would want from your mobile website. Do a lot of A/B testing to get this job done.
I am very impressed by the work of Tej and EZ Rankings. They are extremely efficient, reliable, and prompt. Tej and his team are great to work with, communicate clearly, are very courteous, and deliver exactly what is requested. I definitely recommend their service link building!
1. Advanced Web Ranking (Cloud) – Primarily for rankings but it can provide more, including simple automated reports with Google Analytics data for those agencies servicing clients with lower budgets.

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Both beginners and experts need to rely on tools in order to streamline their work. There’s no doubt about it: to perform good SEO, you need to rely on data – lots of data. But aggregating, sorting and analyzing all that information would take forever without the right tools to bring it all together.

We often fail to see that websites, with all the data and glorified images, are representations of ideas. Ideas that belong to people. The real challenge for online marketing experts in the year to come is forcing you to get involved in the human element of web data. 

For example, let’s you have a piece of content about low carb dessert recipes. If MarketMuse finds that your competitors use terms like “Stevia” and “Agave Nector” — but you don’t — it will suggest that you include these terms in your content. In my experience including LSI keywords like these can make a significant difference in your rankings.

Some items deserve to live on. Certain products may have informational value for existing customers or others wanting to research it. Leave these pages intact. Previous buyers can get information, help and service through these pages.

I like this one ubersuggest.io for keywords. It shows all possible variants in different languages and you can check the keyword in search results and see which pages are in top with this or that keyword.

Rank Tracker uses eighteen keyword suggestion tools such as Google AdWords Keyword Planner, SEMrush, Wordtracker, and others to help you find all of the profitable keyword variants your campaign is missing.

Paid search (SEM) enables you to buy listings in the “sponsored” area of a search engine. There are a variety of paid search programs, but the most common is called pay-per-click (PPC), meaning you only pay for a listing when a prospect clicks your ad.

The next step to achieving ranks in Google involves researching potential keywords to focus on in your content. Knowing which keywords you want to rank for will give your content strategy plan a clear direction for the future. There are several tools online to help you do this research. The most popular tool is Google’s Adwords Keyword Research Tool (https://adwords.google.com/o/KeywordTool). With this tool you can enter in as many potential keywords you’d like to target, and view what kind of traffic volume they each receive. It also shows how competitive each keyword is in the marketplace. Using this tool, it is very easy to find keywords your website can rank for in the near future.

Adds Laetsch: “The reason we’re doing optimization and want to show up in Google, Bing or Yahoo is not because we make money because we show up No. 1 or No. 2. The reason we want to rank well in the search engine is so that our audience, the people we’re trying to reach, have a great experience. It doesn’t matter how high you rank if your target audience goes to your site and they’re not happy.”

BrightLocal: This is a great tool for managing local campaigns for clients. It gives you an in-depth understanding of local keyword rankings for a given zip or a geo. Also, it is pretty handy when it comes to citation building and monitoring.

Most people welcome the opportunity to do some shopping when they are on vacation. If you are in the area of San Francisco, you have a number of shopping opportunities available but none will compare to Union Square. Not only will you find a number of major department stores in the area, you will also find some designer boutiques and some fantastic dining options as well.

Digital marketing career is booming career nowadays. SEO is the key part of Digital marketing. You can not become an expert in Digital marketing without having updated knowledge of SEO. The salary range for SEO specialist in India is 97k to 410k per annum.

5. Do manual (sample) testing: Use Screaming Frog SEO Spider to identify problems with pages and sections of your e-commerce website. Pick one product segment that is important to you and perform an analysis within specific categories and subcategories. Often you’ll track down site-wide problems caused by your CMS that can be quickly fixed.

Broken links might seem like a small problem – especially if they’re populating your blog rather than a category or product page – but please don’t overlook them. They make for a poor user experience and, if left unattended, have the potential to impact your SEO too.

By continually scraping Google Trends, TermChase.com uses this data with its in-house algorithm to make approximate predictions of a potential rise in popularity over the coming few weeks for any given keyword, indicated by their short-term score. Furthermore, with data ranging back to 2004, it also makes predictions of a keywords long-term popularity, indicated by their long-term rating.

Another important things is your comment links. Is your comment link “No comments »”? Or is it “No Comments yet, your thoughts are welcome »”? Feel the difference? You can change this by opening your index.php template, search for comments_popup_link() and changing the texts within that function.

You will also be able to spot certain things on your site that are not readily visible in the original view. This can be of great help if you want to improve the overall appearance and ranking of website.

“HigherVisibility has delivered nothing but exemplary results since taking over Caliber Collision’s SEO/PPC account. Since taking over our account, HigherVisibility increased Caliber’s first through third Google rankings by 142% along with vaulting Caliber’s website to the top online authority in the collision industry. And Caliber’s PPC ROI across 25 markets improved over 12X the previous calendar year. Nuff said!”

BrightEdge – This is one of my favorite tools for custom reporting, keyword tracking, storyboards, and competitor comparisons. For an SEO manager this is an incredibly valuable tool to stay ahead of the game and track performance.

I use to read several posts regarding SEO each day. But Brian, this post really save my day. I went through it right before an interview and you know what!! The 1st question was “What is Broken Link Building Strategy” You Rocks!!

Copy and paste the following answer:”Before answering your question, let me remind everybody that in online marketing website owners build their websites on various platforms such as: wordpress, magento, HTML etc.

Moz Keyword Explorer. A good seo campaign starts with a keyword strategy, and the Moz keyword tool provides helpful insights on the competition level and opportunity surrounding a given keyword. The keyword suggestions and SERP analysis features are big time-savers as well.

https://seoexpertbrad.com/wp-content/uploads/2017/04/53-Best-SEO-Tools-That-You-Should-Be-Using-In-2017.jpg 1080 1920 BradleyShaw https://seoexpertbrad.com/wp-content/uploads/2017/04/seo-expert-brad-logo-blue.png BradleyShaw2017-07-20 20:28:492018-01-25 22:24:27100+ Best SEO Tools You Should Be Using In 2018

Speaking of funnels, they can vary pretty significantly depending on the device you’re targeting. Desktop funnels? You know about those; they usually end in a purchase, with an eye towards good user experience and a high lifetime value.

JoelCEOJordanPresident & COOAmandeepWeb Development ManagerAnnaDesign Team LeadAshokPPC Team LeadAtinderSEO Specialist Team LeadBryanAccounting Team LeadCarlDirector of Digital StrategyCharlineDigital Producer Team LeadChrisSEO Reporting Team LeadChristianSEO Specialist ManagerConstanteCopy Team LeadEricSEO Analyst Team LeadIvonaRecruiting Team LeadJulioFront End Team LeadKanikaSEO Specialist Team LeadKaranbeerFront End Team LeadRebeccaDigital Producer Team LeadSanjeevSEO Analyst Team LeadTylerDigital Producer Team LeadVishalFront End Team LeadAaronCopy StrategistAileenOperationsAjitaFront End DeveloperAkashFront End DeveloperAndrewVideo ProducerAngeliSEM AnalystAvinashSEO AnalystBridgetSEO Reporting AnalystBridgetDigital ProducerBrittneyDigital ProducerBryanSEO AnalystBryanRecruiterCarrieWeb Digital ProducerCaseyCopy StrategistCassDigital StrategistChaseWeb Digital ProducerChetanSEO AnalystChristinaRecruiterColinDigital ProducerCzarinaDigital Strategy AssistantDavidCopy StrategistDeepakSEO AnalystDianeFront End DeveloperDougDigital StrategistDougDigital ProducerEmmaRecruiterEricDigital ProducerEricFront End DeveloperGabrielleRecruiterGurpreetFront End DeveloperGustavoDesignerHamzaBack End DeveloperIrishDesignerJakeDesignerJeanieDigital ProducerJennelynSEO SpecialistJoeyDigital ProducerJohnSEO AnalystJonathanMagento SEO DeveloperKaranQuality Assurance SpecialistKarenDigital ProducerKatieCopy Strategist TraineeKathPPC AnalystKellyDigital ProducerKelseyOffice AssistantKevinDigital StrategistKevinSEO AnalystKhristySEO AnalystKristaWeb Digital ProducerLarryDigital ProducerLaurelAssistant to the CEOManojSEO AnalystManuelRecruiterMarieRecruiterMelvinRecruiterMilanSEO SpecialistMyraAssistant to the CEONathanRecruiterNathanielSEO SpecialistNealDigital ProducerNehemiahSEO Reporting AnalystNirlepFront End DeveloperQuintonSEM AnalystRhodaRecruiterRobDigital ProducerRohitSEO SpecialistRonDigital ProducerSarveshPPC AnalystSethCopy StrategistSherryceDigital ProducerSteveDigital ProducerSimerAssistant to the Dev ManagerSudhirSEO AnalystTalhaSEO DeveloperTiborFront End DeveloperUmairFront End DeveloperVaughnSEO SpecialistVijenderSEO AnalystVivekSEO AnalystWhisperRecruiterMeet Our Team

We’ve put together a list of 75 SEO tips and best practices. They’re split into logical sections to cover various aspects of search engine optimization—from on-page factors to keyword research, link building and more.

It can be impossibly frustrating to put a ton of time and money into building your brand and its site, only to realize that you aren’t even ranking on the first page yet…or the first three pages, for that matter.

I make sure I find cool or unusual angles to content I like to use content curation tools like ContentGems. This tool gives me new viewpoints and perspective on new topics and provides me with great reference material.

Even if you do not have a dedicated team for SEO, it is important to stay on top of things. By doing a checkup every now and then, you can see how your most important pages are ranking, if there are any increases to website errors, and how well your organic search traffic volume is trending.

A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it’s mainly aimed at human visitors.

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24. SEO for Bloggers – This post by Ashley Faulkes addresses the importance of SEO in promoting your content and your website/blog by default. It does focus on creating exceptional content in order to attract attention, links, bookmarks, likes and the like, but all that through a SEO perspective. The points made for keyword research, on-page optimization, link and relationship building get you in the right mindset for producing content so that both readers and search engines are met with quality.
In our research with what we have done for ourselves and our clients, there is a definite co-relation between content greater than 1000 words and better rankings. In fact, we are finding amazing ranking jumps when you have content over 3,000 words, about 12 original images (images not found anywhere else online), 1 H1 (not keyword stuffed), 12 sub-headlines (H2), 12 relevant internal links, 6 relevant external links and 1 bullet list. I know it sounds like a lot of work and a Big Mac recipe, but this does work.
Bottom Line: Majestic is an established crawler with powerful backlink tracking and domain analysis, but its reliance on custom metrics can be limiting. Outside of its own comprehensive indexing, the pla…
Using Google Plus is a sneaky way for Google to create their social network. When they first launch Google+, the website was supposed to be a rival for Facebook. But what it has turned into is a way for you to increase the legitimacy of your website.  You see, Google needs to increase their user base, whether it is companies or actual people. Think of it as getting on the good side of Google, go ahead and register your business and your employees on Google+. Couple of minutes of your time will make a world of difference for your SEO.
Anyone who has dabbled in online social or analytics dashboards has probably heard of Cyfe. It is an all-in-one tool for SEO needs – monitoring traffic, check SEO patterns that have developed over time, to getting reports real-time (traffic, social information, customers and sales). Try it out here.
While having a privately hosted domain won’t affect your search rankings, having shared hosting may cause your site to get indexed less. Search engines index based on IP address and when they are multiple IP addresses, search engines can get too many signals.
Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Studies show that a visitor expect a website to load in no more than 2 seconds. If it takes more than 4 seconds, users usually lose patience, and the chances of clicking the back button are increasing with every second of delay.
This is the easiest way to get started with link building. Tracking where they are getting their most authoritative backlinks will help you to understand their strategy, how they are anchoring the links on their pages, and provide insights as to where you can gain similar links.
People who use wordpress with yoast seo and other seo should also create their own sitemaps and decide how the website should be crawled. You will get many tutorials how to make your html sitemaps on youtube or google.
“PageTraffic has been #1 in helping us optimize our rankings across different search engines. We have been extremely satisfied with their overall services as they have surpassed our expectations. Their services are both cost-effective and outstanding. We continue to expand our business relationship with PageTraffic and would be happy to recommend them to anyone who is looking to improve their SEO rankings. ”
By using a meta description, you give Google a summary of your content. Describe what your articles are about and use your main keywords inside. Use a unique and relevant meta description for every page on your site.
But there is still hope for you seeing Google shows you exactly what you need to do to clinch the best of rankings. It’s these WordPress SEO best practices that we’ll outline in this post, so get ready to have fun and build a formidable SEO profile that will withstand the next algorithm shakeup. Here we go…
2. Ahrefs: The best link analysis tool out there. I use it every day to analyze competitor link profiles, see which content types are best for link building in different industries and measure link acquisition efforts for client link building campaigns. 
Buzzsumo – I’m a big advocate that great content can seriously boost your SEO results and Buzzsumo gives you a complete look at the best performing pieces of content on the keyword/topic of your choice. Also great for monitoring mentions for your brand, website, or people writing about similar topics to you. It is incredibly useful for finding what type content people care about for specific keywords.
Go to http://www.webpagetest.org/ and test many seconds it takes for your pages to load from different locations, internet speed and browsers. The analysis report at the end will also tell you which components of your page take too long to load so that you can remove them.
I have dealt with EZranking for around 6 months now & they have exceeded my expectations in terms of professionalism & communication. The advice given by them regarding our website structure has been very helpful and I am looking forward to achieving great results.
The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction.
Search engine friendly site development – Development of your site so search engines can easily find and index your pages, organizing your information can provide cues to search engines for what the site is about and potential pitfalls you can avoid.
Thanks a lot. This is a great list of keyword research tools. I found Google Keyword Planner the best to find niche keywords and KWFinder for getting some good LSI keywords for long tail keywords searches.
Keywords Explorer gives you search volume on phrases, click activity, competitive difficulty and an SERP features type that shows you to see what other features like images, knowledge graph stuff, news, etc., are showing for any given keyword phrase. They also keep their index of links up to date. If a link falls off you know about it usually within a monthly reporting period.
I’d also include MicrositeMasters. They offer a free plan for 10 keywords. Also if you want a free trial for a paid plan, you can use this link to get your first month free: http://www.micrositemasters.com/We-Met-In-Person.
The competitive analysis, spying tools, and overall landscape information that is available through this tool make it one that I use all the time and something that gives a massive advantage when launching a campaign.
Over the past year, we’ve taken our content from good to amazing. Really focusing on recruiting the best authors that write amazing content. Syndication will help you to acquire some of the best content out there as they know that you push out their content onto other publications. Your content will rank more as it has double the link juice pointing to it as well as a lot more traction to it!

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In terms of gauging a domain’s backlink profile my preferred software is Ahrefs. I’ve used others in the past, but the accuracy of link domains I find to be a lot more accurate than some of the other solutions.
Link Miner is the perfect tool for the Broken Link Building tactic. It’s fast and very easy to use and understand. If you want to find a little more about broken link building check out the Broken Link Building Bible.
Easy, right? Grab those URLs, set up some 301 redirects, and jump into Step 2. This is where the magic happens, and what makes this hack so invaluable: If your site has Broken Inbound Links, then so will your competitors. 
For example, when people use a search engine to query “fashion handbags,” the organic search engine results is where SEO technologies can assist your website in being more visible. The paid advertising, or sponsored links are the ones prominently displayed above or beside the organic search results is a product of SEM.
13. The Complete Guide to Google Penalties (Both Manual and Algorithmic) – While we’re on the algo chapter, I thought I should add this great guide on major Google penalties that you need to avoid, complete with how to recover in case they hit your site. Neil Patel’s article will help you either find the solution to a penalty problem, or learn how to protect your site against penalties and work with the algorithms instead of fearing them.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click.[41] this was discontinued in 2009.
Ironically if you take a step back and generally market yourself well some of the more difficult parts of SEO will take care of themselves. That’s not to say you should ignore SEO, but most of us don’t need to obsess over every little detail. There are many, many factors that determine where a page will rank in search results. Obsessing over one of those factors doesn’t make sense. Try to see the forest instead of staring intently at a single tree.
However, Google will penalize you if you try to manipulate your content to play into this algorithm while creating a poor user experience. Getting to the top of the results is a great feat, but if your website visitors bounce shortly after their arrival, then you may have provided misleading information or a bad user experience. High click-through rates (CTR) from that landing page to other relevant pages on your site should top your list of primary goals. Once you get a visitor to your site, you want them to stay! Start considering a user’s experience above all else when creating or updating pages.
Attempting to replace a dead link with your own is easily and routinely identified as spam by the Wikipedia community, which expects dead links to be replaced to equivalent links at archive.org. Persistent attempts will quickly get your account blocked, and your webiste can be blacklisted (the Wikipedia blacklist is public, and there is evidence that Google uses it to determine rankings), which will have negative SEO consequences.
In addition to the above and in order to give webmasters a way to link to a website without passing any ‘link juice’ (for example in the case of ads), search engines introduced what is known as the “nofollow” link.
The simple interface makes it easy to perform an analysis with one click. It loads quickly and displays what you need when you need it. It’s free, and all you need is your browser. You can ditch all of the other cumbersome tools that cost too much.
It automatically runs a ranking report checking keyword positions in Google, and automatically sends me a keyword rank check report via email with details of each keyword position (and over time, this generates a cool graph of ranking activity).
With all the challenges of running an e-commerce enterprise, few businesses think about unique content on product pages. Many pull product information from a database, leading to duplicate content problems.
Search engines should check for the presence of a robots.txt file at your site root before crawling your site.  Should is emphasized here because while major search engines such as Google, http://suratkhabar.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ or Bing all respect this, some foreign search engines do not.
The foundation of the software is in what SEOJet terms “link maps.” A link map is essentially a link building plan for each page of your site. When you add a page that you want to build links to into SEOJet, it pulls in all of your current links. The software reads the anchor text of each link and categorizes it for you. From there it shows you exactly where your backlink profile is and what changes you need to make to reach a natural looking profile.
If you format your meta description clearly and concisely, Google will reward you by making that information the “featured snippet” at the top their results. They love lists, tables, graphs, and question-and-answer formats because it makes extracting relevant content easier. Proper tagging of key information like date of publication, author, and category will also help your site in search results.
Pro Tip: You don’t need to write alt text for images that are purely functional or design related, such as a background image that is just shapes. If the image doesn’t have anything to do with the topic of your site, you can skip the alt text.
Discuss the techniques the firm plans on implementing. Some basic steps they should be taking to optimize your search ranking include, keyword optimization, headline and link evaluation and link-building from other sites.
Google’s PageRank Although Google’s PageRank is but one factor Google uses to determine its search results, it is a popular topic. Step eight provides basic information to help you better understand the importance of PageRank.
I am little worried about Flippa, because as you said “Flippa is like ebay for websites”, so there may be some spammers who uses domain redirection to achieve high PageRank to sell their websites for maximum price. We should be aware of it…..!
2. Get trustworthy advice from SEO sources on the web. Unfortunately, not everyone knows as much as they say they do online and far too often SEO forums are full of bad advice; choose your sources well. A few we recommend: Google engineer Matt Cutts’ blog, Search Engine Journal, SEOmoz, and of course, Search Engine Land.
This post is already bookmarked. I’m getting into the world of SEO, to be honest I underestimate SEO for long time and it was a huge mistake. Thanks for all the resource, I’m a little overwhelming with all the terms but that won’t stop me.
Tired of worrying about your rankings and what your SEO company’s doing with your money? Put your fears to rest. Think of how relaxed you’ll feel knowing your SEO company works in your best interests. And then laugh when you outrank the competition and win all the customers!
Search is driven by keywords; so are pay-per-click (PPC) campaigns. While it seems easy enough to come up with a handful of words that are related to a business, a thoughtful cluster of keywords can easily spiral into hundreds of closely related words, variations, and phrases.

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Glad I’m not alone with my love/hate relationship with the Google Keyword Planner. It’s definitely an awesome tool and SEOs couldn’t live without. But as you said, it’s really not designed to help you find completely new keywords.
Search Engine Optimization is the process of getting good traffic from the organic or natural search results on search engines such as Google, Yahoo or Bing etc. Search Engine Optimization helps in getting an edge over any competitors by increasing the ranking of a blog or website, in the search results of a search engine. Search engines can determine what is seen and not seen in a good system where the majority of online business is established and driven online or web. This is the basic good knowledge about Search Engine Optimization everyone knows. Now I would like to share some point using in Search Engine Optimization for the better result. And maybe it helps in doing Search Engine Optimization yourself.
You just wrapped all the necessary check list in this post. In SEO , it is needed to provide original content in page. And Blogging also helps to drive traffic to your site. Thank you Brain for such a great post.
SEMrush – We’ve recently started using SEMrush for our campaigns, and have found it to be an excellent program for tracking and organizing landing pages vs. targeted terms, as well as pinpointing technical issues.
Because search engines can’t “see” images the same way humans can, an image’s alt text tells them what an image is about — which ultimately helps those images be found in search. Alt text also makes for a better user experience, as it’ll display inside the image container when an image can’t be found or displayed, and can also improve accessibility for people with poor vision who are using screen readers.
At first thanks a lot Brian Dean to share a useful and beneficial SEO techniques. I need these types of update many days, at last got that and end of a hard work. I think in the next time you post the modern Google keywords ranking.
In May 2017, Google issued a warning against excessive guest posting on questionable sites: “When Google detects that a website is publishing articles that contain spammy links, this may change Google’s perception of the quality of the site and could affect its ranking.”
Power Suggest Pro is a desktop-based keyword research tool. Enter a keyword and it spits out ideas from a number of different search engines (like Google and Wikipedia). Cool Feature: “Ideas!” give you a list of common terms people use in search engines (like “best X” and “how to fix Y”). Helpful for coming up with new keyword ideas.
Site Loading Time or Page Speed is the major concern of all website publishers because you get few seconds to attract your website visitor and if the website doesn’t load in the respctive time you lose a potential lead. Our SEO Experts optimize your sites page speed by various compression techniques.
Segment your shopping campaigns by mirroring the structure on your website. This will also simplify your work in the account since you will know where to look for in AdWords if you need to optimize a specific item. 
For each of your keyword, endeavor to derive ten (10) alternatives. For instance, if your choice keyword or phrase is ‘WordPress themes’, you can derive alternatives such as ‘responsive WordPress themes’, ‘multi-purpose WordPress themes’, ‘premium WordPress themes’ and so on.
If I had to pick #4, it would be keyword research tools. Unfortunately, I haven’t found one that truly shows user vocabularies and mental models. So I use a variety of keyword resources. Honestly? Usability tests and studies tend to give me the best user keywords. Keyword research tools tend to be a supplemental source… a primary source…of information.
Once your scheduled SEO consulting services are finished, many agencies have completed their work with you. At Web Full Circle, we monitor the progress of your website and social media accounts to ensure they are all working as one machine to convert leads into sales and improve the overall ROI of your business.
97. Fat Free Guide to SEO Copywriting – See what they did there? They used the keyword “free” to get us to click on the link, except they do charge a symbolic sum to download their content. In all fairness, the price is a mere $1.27, and the booklet does touch on important points of copywriting.
Note: Nowadays, it’s not guaranteed that your meta description is always pulled into SERPs as it once was. More and more, Google has been pulling in other parts of your blog post that includes the keywords searched, presumably to give searchers optimal context around how the result matches their specific query.
Since commencing in 2004, we’ve refined our process into an agile approach that delivers results. Our team has experience with Search Engine Optimization projects across a range of industries, including hospitality, eCommerce, retail, technology, entertainment, medical, construction and more. Explore our Case Studies here.
1. Write Website copy for humans. Search engines are smart. They know what a real sentence, paragraph, and links should look like. Don’t keyword stuff your site or talk about the same things over and over again to try to beat them. It doesn’t work.

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83. Link Building in 2016 – The HOBO Web blog is always an excellent source for information on anything SEO-related. But here you’ll find an even greater resource in this link building guide that’s been adapted and updated for 2016, written by Shaun Anderson. This 31-chapter guide starts from the basics of what link building is, to explaining what natural and unnatural links are, and proceeds to reinforce or dismantle new and old link building techniques. Reading this guide, you can learn what is still valid and what isn’t, or whether older techniques are successful again. Definitely a resource worth browsing, for beginners and advanced SEOs alike.

It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate optimization can double your traffic and sales. When I show them proof, my prospective clients have many questions about generating more traffic, boosting conversions, increasing sales, engaging buyers and turning them into fans. Here are the most popular questions — and my answers.

The SEO Spider Tool is an awesome website crawler. With it, you can get critical data on every URL. Download it and take it on a spin. You can use the Spider Tool to crawl up to 500 pages with the free version. It will let you know things like which pages have duplicate title tags and where you are missing important tags that will help indicate to crawl bots the content of your page.

Responsive design is a technology that supports rankings in the search engines. Learn why responsive design is recommended by SEO companies everywhere and what you need to do to go responsive and rank well.

Buzzsumo – SEO and content marketing are intertwined. Buzzsumo lets me find content that earns shares & links. I can also influencers, analyse content as well as monitor the web for mentions, and new links.

I love how much information is on this list. Took me forever but I am so glad that I read it. I was shocked the SpyFu didn’t make the list. I have tried almost every one of the products listed and I ended up with SpyFu. The amount of data that it gives you access to is remarkable!

56. Free SEO Training Course – Jason McDonald proposes some free webinars that introduce you to what he considers to be the top ten free SEO tools. Such a topic has to be of interest to both beginner and advanced optimizers, and especially to freelancing SEOs who might not dispose of the best budgets.

Network Crusader is almost so good I don’t want to mention it. We currently have over a hundred websites being managed from this one site. I know people that have thousands… We use NC to update plugins, install WordPress all the necessities, plus do all my SEO linking. Its really an incredible swiss army knife for our agency.

Personally, I find Competitor based Keyword research to be more effective as the purpose of the Keyword research is to find profitable Keywords. What could be more profitable than something which is already working for someone?

Focus on converting your new prospects to customers, then keep the cycle going. Continue learning to keep optimizing your website and SEM campaigns. Read Matt Cutts’ blog to stay abreast of Google’s best practices.

50. KISSmetrics Webinars – These guys are also rather thorough when it comes to applying and teaching SEO techniques, and their webinars are held by some of the best names in the field. You can browse through their webinar archive for subjects you’re interested in, or sign up for their future webinars, which come out about once a week. It’s true that most of the topics they approach are advanced, but you can also find some which are more appropriate for beginner levels.

Awesome post. While SEMrush tends to provide bad ranking data in my experience, their other competitive analysis tools are pretty spot on. This is a prime example of how to use these to your advantage. Thanks for writing this up.

‘Linkbait’ is content that’s specifically formulated to attract links. It’s something so cool, valuable and unique that (given the opportunity) any industry blogger/influencer would be hard-pressed not to link to it. These links then help to improve the site’s rankings in search engines.

Developing a strong SEO plan is one of the best ways for companies to invest in the future. There are a lot of people who simply do not understand the value of a strong SEO strategy. Instead, a lot of people focus on the wrong things in order to increase the search rank of their websites. Northcutt is one of the best SEO firms in the industry. With all of the new products and services offered by Northcutt, there are numerous people who could benefit from working with them. Now is the time to see what Northcutt can offer to your situation.

Also, be aware that underpaying for hosting, is not wise. If you actually want to succeed with your link-bait actions, and want your blog to sustain high loads, go for a good hosting package. If you want to know more be sure to read our article about WordPress hosting.

“My favourite one is Google Analytics. Nothing comes close to the data you get from Google. It gets even better if you connect it with your Google Search Console account. You get to see how your website is performing, see the click through rate and page impressions.

One of the primary benefits of hiring a San Francisco SEO company is that we’ll take care of the necessary technical details and the footwork to rank your website for this geographical market. Although in theory, it may be possible for you to do your own optimization, it is likely that you would not see the results that you desire. Hiring a professional company is a hands-free way to drive customers to your business on an ongoing basis.

1. Buzzsumo: I mainly use it for Identifying key influencers and researching competitors’ top social content successes. I also use to curate content for my weekly SEO roundup and he’s a more in-depth Buzzsumo review I’ve written.

So many blogs out there just write the same old content over and over again that isn’t helpful…thanks for not being like every blog! There’s a lot here to take in, and I bookmarked it to work on some of these things the next couple of days.

Any seasoned search engine optimisation specialist will tell you keywords matter, and while simply clawing keywords into your text arbitrarily can do more harm than good, it’s worth ensuring you have the right balance. Live Keyword Analysis is a breeze to use: simply type in your keywords and then paste in your text and your keyword density analysis will be done on the fly. Don’t forget to proof and edit your text accordingly for optimum readability. A must for website copywriters especially as you don’t need to register or pay for anything.

In this PRO seminar, we’ll show you how to target the human algorithm in online marketing—otherwise known as our “distance from perfect.” You’ll learn how to stop chasing elusive goals, and instead focus on the more predictable, reliable needs of humans operating online. You’ll come away with the tools to respond to big algorithm changes that don’t rely on guesswork. more

A large number of internet users use internet on mobiles instead of laptops or desktops. Therefore, it is necessary that your website is mobile friendly to ensure good inflow of organic Google search traffic.

This platform works by offering Google+ users a plethora of statistics on any given Google+ user. You can find out data on comments, average number of +1’s and follower history. You have the option of using its Google Chrome extension or circlecount.com to take advantage of everything it offers. It provides a guide that a user can refer to in case they are having trouble using the SEO site tool.

After your campaigns build some history, use reporting tools to learn which strategies work the best, then refine your targeting and other tactics accordingly. This is called optimizing your campaigns.

There’s no question that an ethical, or “white hat” search engine optimization firm can work wonders for your website traffic. However, search engine ranking isn’t something you achieve indefinitely. Search engines are constantly searching and ranking websites, which means you can be ranked top 10 today, and on page 3 of results tomorrow. As a home business owner on a budget, maintaining the expense of an SEO firm may not be feasible, unless you’re relying solely on search engines for traffic (which you shouldn’t do). However, hiring a professional to get your site search engine-friendly, while you do the long term maintenance, might be worth it.

No one likes a site that takes forever to load. In fact, if this is the case, most visitors won’t have the patience to wait so they will move on to another site, with the same information but one that loads pages quickly.

Using the proper alt attributes for images is also something that is checked in the Page Analysis functionality of our Yoast SEO plugin. We have a longer article on Image SEO that will give you more tips to finetune this.

PageTraffic is a premier Search Engine Marketing (SEM) and Pay Per Click (PPC) management firm known for its extensive industry experience in managing Google AdWords PPC campaigns with excellent conversion rates. Know more about PPC Management

21. Google Search Engine Optimization Guide – It doesn’t get any better than this: a comprehensive, well-structured, well-explained and exemplified SEO guide right from the horse’s mouth! Google created this internal guide to serve its employees, but it is just as valuable to anyone looking to perform optimization on their websites. Here, you will truly find the best (i.e. Google-approved) practices you need to employ in order to increase your odds at ranking in Google’s top results.

Short articles that don’t bring anything new to the table can get your website penalized by Google Panda. Also make sure you are not covering the same topic too many times, or your site may start to look like a content farm.

The Search Engine Land Landy awards offers coveted awards to SEO consultants and SEO agencies, one of those being, Search Marketer of the Year. In 2017, John Lincoln has been named a finalist for the Search Marketer of the Year in the male category. This is due to submitting over 28 positive case studies, creating a movie on search engine optimization and growing Ignite Visibility to over 150 clients.

Cognitive is a monster of a tool, it helps with rankings, competitor research, backlink analysis, content auditing and most predominantly Unnatural Link Detection and Link Removal. It really is a fantastic tool, which has a preview screen so you can check the sites, before deciding whether to add to a disavow file or leave them as a link. CognitiveSEO then creates a disavow file for you, which you can upload immediately to Google. Job done!

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Display social button (and counts) in prominent positions: If people can’t see your social sharing buttons, they ain’t going to click them. Make sure they’re instantly obvious to visitors. Also, displaying current social share counts acts as social proof and can lead to further shares;

Our SEO company rankings are derived from a proprietary score that we calculate based on a variety of data points. We do not publicly share the weight that we give to each data point as to not allow SEO companies the chance to manipulate our rankings. We do however share what data points we use to calculate our scores.

Comments are not only nice because people tell you how special you are, or that you made a mistake, or whatever else they have to tell you. Most of all they’re nice, because they show engagement. And engagement is one of the most important factors of getting people to link to you: they show you they care, and they open the conversation, now all you have to do is respond, and you’re building a relationship!

Backlink analysis. Crunching the data behind backlinks — anchor text, DA level, site quality, webmaster contact info, velocity — is necessary when you’re doing any sort of backlink audit. The tools that provide such analysis are sophisticated, but usually not free.

Learn to build links naturally. If you buy links, Google will find out and punish you. You should endeavor to create awesome content that earns links naturally. Link farming (sowing many links at the same time or within a short period) will only land you in trouble.

The objective of on-page optimization is to select phrases that anticipate the questions and needs of your target audience. Then, incorporate those phrases into your website in a manner that indicates to search engines and users the relevance and importance of those terms on the page.

With an in-house team, while individual team members may be well-versed with their role, it can often be a gamble in terms of when the team will produce a return. A “well-oiled” online marketing agency will have more experience in inter-office communications and can better understand how to improve performance in key areas to ensure that a return is achieved within the given timeline.

We are developing a free tool that does something different to those listed here. Check out Meta Forensics (https://metaforensics.io) – it is a website architecture, internal link and SEO analysis tool.

SEMrush is among the most useful software tools for keyword research. It is also a large collection of SEO tools and it offers some informative dashboards for analyzing a site’s current state. SEMrush is being actively developed, but so far, it is not as informative as SEO PowerSuite in other SEO niches, ex. backlink research and rank tracking.

With Google’s fondness for fresh content and how much of an impact the freshness factor is having on organic SERP performance and visibility now, we’re freshening up “older” content pieces on a regular basis for both clients and for our affiliate sites and seeing a pretty dramatic impact on rankings.

Create an editorial calendar to appeal to your customers’ interests, Laetsch says. “That’s the most important thing that a marketer can do for SEO in 2016. Your content has to be original and targeted to your audience. If you curate content, take a paragraph from another article or site, and give them full credit and add an attribution, but add a paragraph or two in your own voice: ‘Here’s why I think it’s relevant.’ You’re adding a journalistic voice and making it your own.”

One of the best ways to learn SEO is by talking with others in the industry. This is easily accomplished by becoming an active member in forums, but you can also be a simple observer and check to see what others are discussing.

To run a campaign you need someone who has solid experience with keyword research and PPC campaigns, as well as copywriting and analytics. On an ongoing basis, they must be prepared to track, analyze, and optimize the different elements of your campaign to get the maximum possible conversions.

If all aspects of your content, UI and marketing have a core customer focus you are unlikely to go wrong in 2017. Focussing on dwell time, user experience, quality relevant information, mobile experience and user journeys would be a good start!

Always install and setup a caching plugin on your WordPress site. We recommend using W3 Total Cache or WP Super Cache. To give your site speed even more boost, you can set up a CDN service to work with your caching plugin. At WPBeginner and on all our websites, we use MaxCDN. It greatly improves our page load times.

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141. Quora – Everyone loves Quora. And I mean everyone, not just SEOs and marketers. Everyone who ever wanted a question answered, on all topics imaginable, can set up an account, and just ask away. Hundreds or thousands, perhaps even millions of users are waiting to give you their two cents. Just like with Reddit, you don’t get just anonymous replies, but full answers from community leaders, personalities, specialists and experts in their respective fields. In time, you can position yourself as a thought leader too, by answering as many questions as possible in the niche you activate in. And as you’ve probably figured out by this point, Quora is also an excellent source for content marketing topics – here is where you see what people are actually interested in.

Cool Feature: Squirrly comes packed with a nice keyword research tool that works within the WordPress editor. In addition to the usual metrics (like search volume), it also shows you if that keyword is a hot topic of conversion online. The tool also shows you the stability of that keyword’s search volume over time.

If you don’t like another debugging tool because you’re paying $50 or whatever price, then you can simply switch to Fiddler. The best thing is that it’s free to use. The bad thing is that it’s only available for Windows users.

The Broken link finder allows you to hunt for broken links page by page. It works by proactively searching the Internet for the broken link. It’s as easy as searching for a keyword, and the broken link finder will scour the web for broken links and serve them to you on a silver platter.

176. UX Design for Mobile Developers – Going mobile is not just about adapting your SEO tactics (such as keyword research), but about adapting your site to offer your users an excellent experience. This in-depth course on mobile UX is aimed at web developers, but since it’s free, you may want to go over it just to know what’s expected, and to know what to demand of the mobile devs you’ll be working with. It’s 6-weeks of neatly packed information for beginners in video format, plus exercises to help settle everything you learn.

Seriously Brian, this list is gold! It’s awesome for Seo, goes without saying, but a lot of the tools and methods you use can be handy for a lot of different strategies and information gathering. It’s made me a subscriber!

28. Beginner’s Guide to SEO – I know, I know. Another beginner guide to search engine optimization. But if it’s just as good, or perhaps better than the other guides in this list, it needs to be mentioned. Search Engine Journal are one of the highest-authority sites on SEO in general. They’re not only a SEO and digital news site, but an educational one too, amassing thoughts, ideas and learning from the industry’s thought leaders.

I don’t know why but, even if I wrote a description for every article using All in One Seo Pack, Google takes descriptions directly from my articles, it doesn’t show the description I write in All in One Seo plugin.

Here are the tools that are going to help you when you are trying to figure out what behind-the-scenes aspects to your site are not working. Even if your site used to be running well, little things can happen over time that can effect your SEO performance. It is a good idea to check up on the technical side of your website every couple months, even if there are no noticeable changes in your organic traffic. It is always better to catch and fix your issues before they become a thorn in your side.

Google sure has a wide range of application and plugins that can be used to get a great deal of data or information from your website. The audience is the key that decides whether the site is a success or not.  Surveys are always a great way of getting to know your audience and listening to their needs and problems. But these surveys can cost a lot of money to be done efficiently.

To pull 20 e mail id’s it has taken me 5 hours, I have sent individual e mails to people in my niche, exactly simple and friendly mails the way you explained but haven’t received a single reply in last 4 days.

Search engine optimization is not an overnight job. It requires a well-orchestrated content and link building strategy, as well as the patience to monitor your progress over several months. Before jumping into the SEO arena, it is extremely important to distinguish between White Hat SEO and Black Hat SEO techniques.

Majestic’s link data is great—they have a larger database of links and it’s updated on a regular basis. Majestic’s campaigns feature is great, I can keep track of certain sites associated with one particular client that I’m working on.

Join Google+ and then figure out one or two other social media platforms to hone in on. You have lots of options to choose from, like Facebook, LinkedIn, Twitter, Pinterest, and more. Social media enables you connect with your customers, publishers, and an audience for the content that you produce. Understanding and nurturing these relationships would swiftly produce results and help your SEO in the long run.

And I do not have to tell you about the importance of having the proper information in this business. The tool is also extremely user-friendly and easy to use. All you need is the markup or the URL of the website, and you are ready to go.

107. SEO Theory’s SEO Glossary – You can never have too many glossaries. Just kidding, you can. But I wanted to include Michael Martinez’ SEO glossary here because it’s just as good as the others I’ve listed. My hope is that you’ll browse all these terms glossaries and choose one that you like best to keep referring to it whenever you encounter a new term.

MarketMuse is advanced content analysis tool (similar to Scribe by Copyblogger). Market Muse scans your content and compares it to similar content on the web. If it finds that other people mention a keyword that you don’t, it tells you about this “content gap”.

Your overall goal when considering a link-building campaign is to make it appear as natural as possible. Do not go and have multiple high-authority websites link to you overnight. That is not a natural linking pattern, and Google will be able to notice it. Take a month or two and spread out your link-building campaign so your search rankings stick. In general, if you build links slowly, you will see results that last. If you go too fast building links to your website, you may not rank for those words for very long. Take your time building your inbound links.

SEMRush.com is a tool that belongs to SEOQuake, and its main purpose is to give you key analytical information about a competitor website. It can show which keywords the website is ranking for in different countries, which ads it’s running etc.

Google has a wide range of free resources that can help you improve your SEO. It can help you predict the trends and tactics of your opponent or industry. Knowing how the market will turn out can be a significant advantage in this business.

Today’s CRM systems have the ability to deliver more than just lead generation. If leveraged correctly, they can be major drivers in loyalty and relationship management. But many companies have yet to unlock their true potential. Learn how you can use CRM to facilitate better communications and grow your business…. Continue Reading…

It is tough to get some clients to understand. Many really don’t care how they get to the top of the results, they just know they want to be there. What I try to explain is that it is more than just the keyword position. Things like click-through, brand recognition and reputation are also important. Pointing out the same-ness of the “cityname seo” results can help too. Ask if they are more likely to take seriously on one of the identical “CityName SEO Company | SEO CityName” results, or the one with a recognizable brand. Most people do understand that they want to stand out at least a little bit.

The local search landscape has becoming dramatically more competitive in 2017. Google is starting to show more ads, and their stakeholders want to see cash flowing in from local search result advertising placements. More than 50% of all consumers Google their local business before visiting, so Google is now tailoring to that marketing channel. It’s important in 2017 to consider putting together a local AdWords campaign that targets the area or areas your business serves. Being first in Google is the organic results no longer means you are first – it means you are #5 or perhaps number 6. Be sure to reconsider the value of an effective paid local search strategy in addition o your organic strategy.

Many marketers like to compare organic SEO to public relations or “earned media” because there is no guarantee of success, making the ROI on earned media (including SEO) a challenge to predict and sometimes a challenge to measure. In both SEO and PR, marketers have the option of hiring internal staff, bringing in consultants, or using an outside agency. The same options apply for paid search marketing.

With the addition of interest by country, marketers can use the short-term score to prepare content targeting the right audience for keywords before the masses catch on to rising popularity. This gives you an edge over the competition by being first, thus getting citations from people who research and write about the topic later.