Title Tags: Title tags are the blue, clickable links found in search results. Use the keyword each webpage is built around in the title tag to show search engines and search users what the page topic is. However, avoid using too many keywords in your title tags, as this can result in a penalty. A good rule of thumb is to include a keyword, descriptive text about the page, and your business name. You should add your location as well if you’re a local business.
This has a paid subscription, but the free tools are enough to get you the contact information you need, and it can help you build and organize lists as well as compile search terms. You can also send out messages to establish relationships with prospective link partners.
I can recommend Ubersuggest for quick Google Autocomplete research, too, and also I’ve found Answer The Public to be very useful, too, when investigating what QUESTIONS are being asked on Google by users about a certain topic.
Use JSON-LD schema markup to mark-up your location data. Forget about microdata and the others. Google recently changed their minds about what language they want websites creators to use. Read Google’s instructions on how to properly install JSON-LD schema on your website. It’s relatively easy and takes about 10 minutes.
Google’s algorithm changes can throw you for a loop when you’re not expecting it. To keep up to date with Google and ensure you still return in search results, perform an in-depth link quality analysis. Discover the most effective backlinks and techniques using your own profile or the profile of a competitor.
Robots.txt files let the web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those web pages. There are some exceptions in which case a robots.txt might be ignored, most notably malware robots that are looking for security issues.
In the real world, its not so easy. For example, I have 2 niches where I’m trying to use your technique. By keywords, its Software for Moving and Free Moving Quotes. I have 2 websites that related to each of them, emoversoftware.com (emover-software.com as initial, they linked together) and RealMoving.com ( for latter keyword). So, to begin with, none of those niches has Wikipedia articles, so your first suggestion will not work. But, in general suggestions, you are advising to get backlinks (of authoritative sites of course). But check this out – my site emover-software.com has only 4(!) backlinks (https://openlinkprofiler.org/r/emover-software.com#.VXTaOs9VhBc) and, however, listed as #1 (or #2) by my keyword. (moving software, software for moving, software for moving company). RealMoving.com has more than 600 backlinks and is way back in ranks ( 170 and up) by my keyword. Even though those sites have different competition, its still makes no sense! It doesn’t seem like Google even cares about your backlinks at all! I also checked one of my competitor’s backlinks, its more than 12000, however, his rank by keyword related to moving quotes even worse than mine!.
This isn’t a best practice as such; it’s more of a reminder that Google’s guidelines and SEO best practices do change. Just because something works today, doesn’t mean it will work in six months or a year.
In 2017, Google began automatically filtering out local businesses that had reviews under 4.0 stars in Google My Business listing. It’s important to ask your clients to leave positive reviews as soon as you can. The longer time passes, the less likely your customer will leave a review at all. Be sure to capture your client’s emotionally satisfaction they receive after visiting your business.
3. Google Tag Manager, Optimize and Adwords: We A/B test Call-to-Actions, Meta-Descriptions as well as content with Optimize and AdWords. Google Tag Manager is one of our most important tools to track conversions and to integrate 3rd party conversions.”
“SearchEngineMarketing.com has changed the way we do business.. most of our new leads now come through search engine results. Our competitors have contacted us to ask us how we’ve managed to do so well in rankings… we just told them we found someone who knows what they’re doing!”
The Google Panda update rocked the search results. In this article, we take all of the old posts on the Google Panda update, and all of the data online, and put it together in one easy to understand article on the topic.
And yet here’s Rand Fishkin stating that Moz were “recently able to test this using a subdomain on Moz itself (when moving our beginner’s guide to SEO from guides.moz.com to the current URL http://moz.com/beginners-guide-to-seo). The results were astounding – rankings rose dramatically across the board for every keyword we tracked to the pages.”
I’m agree with you, but I’m also using Serpstat as a secondary part tool. Because all SEOs hide them PBNs from Ahrefs and Semrush bots, but Serpstat sees such PBNs. So I can gather more information about niche and backlinks.
Keep in mind also that when people search for local businesses, some of the results appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.
But I have a question: why does the ressource that sits on page 6 with quality backlinks have such a bad ranking? Seems a bit scarry to me to know that good content can end up like that, even with quality backlinks
Authority Labs is a rather handy tool, thanks to it’s ability to track and graph the keywords for your site. Performing daily check of the keywords you’ve highlighted, then turning the findings into a weekly report.
I don’t know why but, even if I wrote a description for every article using All in One Seo Pack, Google takes descriptions directly from my articles, it doesn’t show the description I write in All in One Seo plugin.
3. Scoop.it – This is great for syndicating content online and it produces a lot of additional SEO benefits too. For example, syndicating content through Scoop.it makes it possible for other users to post your content on their pages they’ve made on the platform which creates no-follow and do-follow links.
Another thing to be very aware of is when people might want to subscribe to your blog. If they’ve just finished reading an article of yours, and really liked it, that would be the ideal time to reach them, right? That’s why more and more people are adding lines like this to the end of their posts: “Liked this post? Subscribe to our newsletter and get loads more!”
Simply defined, SEO is the act of assisting the search engines to find your website and thus improving the status of your ranking. Most people only look at the top page worth of results after typing a search term, and very few people scroll beyond the second or third page. So any search engine success…
When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Nevertheless, you can achieve great results and dramatically improve your website’s organic rankings by applying the best SEO practices.
One thing I have also found to be pretty funny about that is that “Cityname SEO” is usually not a high volume keyword, so how many of the searches for it are made by the city name SEOs themselves? Even more laughable is the drastic measures some will take to rank for this trophy keyword. Sure, I suppose they can then show clients “look we’re #1 for city name SEO” if they don’t have any other proof of their abilities. But I know in my area, some SEOs are buying links, participating in black hat private blog networks, putting out press releases on paid PR sites – for what? To get on the nerves of other SEOs? (resisting the temptation to try to get a “cityname SEO” link here)
Black Hat SEO is just the opposite and is not at all recommended. This strategy focuses primarily on and around “poking holes” in search engine algorithms, or finding loopholes. The intent of Black Hat SEO is to manipulate the search engine ranks in order for your site to receive traffic. Buying links, keyword stuffing, invisible text and spamming blogs are just some of the popular Black Hat strategies. These techniques will not provide long-lasting results – and will most likely get your website blacklisted by search engines sooner than later.
I’ve been busy building my own (free) tool which can help you bulk check urls for their status (redirects, 404, etc.) and let’s you export them (or a selection). I would really be very thankful if you could check it out (www.urlcheckr.com) and when you like it perhaps even add it to the list.
At BrightonSEO in April, I spoke about a process using KNIME where I inputted data from both Twitter and the SERPs and then performed various semantic analyses in order to do some more advanced keyword research.
I read the other day on Google webmaster a well known Japanese website owner who was complaining about getting penalized, so everybody wrote something, none of these” wise guys” mentioned to this business owner that his website was suffering from keyword stuffing! So make sure to use max 3 keywords which you want to drive in sales or generate leads.
When selecting an SEO tool, it’s important to first understand what the software you’re considering offers. Some tools cover the gamut of SEO – keyword research, web crawling, backlink analysis, social media, etc. – while others focus on just one or two areas. Oftentimes, SEO requires the use of several tools in conjunction with one another, so don’t be afraid to look into more specialized tools and then consider others to fill in the gaps. It all depends on your needs and budget. It’s wise to get all these aspects down on paper before proceeding.
I’ve noticed that the ranking on Top seo’s changes perhaps as frequently as Google changes its algorithms. I think it’s more important having a strong portfolio of clients ranked rather than ranking yourself. There are many awesome freelance seo’s who don’t even have their own sites.
In 2016 Google began showing advertisements in the local business 3-pack results (aka “snack pack”) for almost every local business vertical. The new local ad effectively lowers the organic results down by one ranking position, since it’s placed above them of course. Even local businesses that have achieved #1 ranking positions in the local map pack are no longer #1.
Buzzstream – Link building is still a huge part of SEO, and outreach is essential to earn high quality links. Buzzstream makes it easy to manage outreach and it handles link checking too. It also makes for a solid CRM too.
Ahrefs started out back in 2011 as an SEO tool mainly focussed on backlink analysis. Today it is used not only for backlink intelligence but also for SEO audits, content marketing analysis, and link prospecting.