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As mentioned previously, you can use your keywords beyond written content on your site. Referred to as on-page optimization, this aspect of SEO encompasses a range of tactics to improve search results rankings. Of course, not every aspect of on-page optimization applies to keywords. Regardless, take a look at some key strategies below:

You can get a free trial version on their official website. It can also provide you with new and profitable market niche. The software comes with world-class support and free training. Wordtracker has helped me save a lot of time and improve my web ranking.

Search is growing at a great pace and tools like these add on productivity like anything. Have been a strong believer of the Data Driven decisions and most of these tools help with the same in an amazing way!

Incredible post. I’m trying to imitate your copy-writing style and SEO techniques on my blog I just started. I’m strapped for cash and looking to build links myself. What would you say is your #1 link-building recommendation for a brand-new website and a tight budget?

My favorite method currently is to search related websites in much niche, usually sites with lower or similar DA to my site, to see which keywords they rank for. I filter the results in SEMRush to narrow the list to kewyords with reasonable search volume such as greater than 500 searches per month.

A solid backlink explorer. Link’s are where the real SEO results are at, especially for the longevity of your site, so being able to see where people are linking to, from and who it’s worth contacting is priceless.

With Google’s fondness for fresh content and how much of an impact the freshness factor is having on organic SERP performance and visibility now, we’re freshening up “older” content pieces on a regular basis for both clients for our affiliate sites and seeing a pretty dramatic impact on rankings.

It happens more than you think. You get a site ranked for hundreds, thousands or millions of keywords. But then, how do your maintain all of those SEO rankings. In a way, you need to pick and choose your battles. Some keywords are more important than others for SEO and sales.

Professional web development companies are able to build high performance platforms and features into a website. Businesses looking for a feature or function specific to their product or service can count on professional web developers.

“Google, right now, is making 500 algorithm changes a year,” Laetsch says. “Every change is focused on making sure that when someone searches on Google, if they get the right result on the first few pages, they’ve got a great experience. It’s not, ‘How am I going to tweak the engine or trick Google, Bing or Yahoo?’ It’s how you make sure that your content is the best possible content on the Internet for the words that you care about.”

Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

I like SEMrush because it tracks rankings, it allows you to asses and audit your website for top-level SEO and meta issues. Furthermore the PPC’er inside me likes the competitor assessment elements, which also work for organic too of course.

Determine whether your site is in Google’s index – Do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for “site:wikipedia.org” returns these results2.

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160. SEO Secrets – You have to pay for this book on SEO by Danny Dover, but for good reason. In it, you’ll find most everything you need to know about search engine optimization, and more. It can be your learning manual, your go-to guide when you’re having problems with no apparent or easy solution. It’s the type of book to own in your SEO library, especially if you’re the type of learner who needs courses in paperback versions. But if you’re just looking for information to be at your disposal in various circumstances, you can buy the Kindle version. P.S.: I’ve linked to Amazon here, but you may be able to find a better deal on the book on other resources – I just wanted to show you which is the book, along with some poignant reviews on its contents.

Consider using a tool like Image Optimizer to ensure you are not uploading files that are too large, which could cause your page to load slowly, which is bad not just for SEO but site performance as well.

8. Track your progress with a web analytics program. There are lots of options to use; Google Analytics in particular is easy to use, versatile, and it’s free. Web analytics can tell you a great deal about how people interact with your site and how much traffic the search engines are sending you.

With a huge, updated index Majestic is one of the top link analysis tools on the market. The tool also has a few helpful propriety metrics like “TrustFlow” and “CitationFLow” that tell you whether or not that site you want to get a link from is authoritative or spammy.

Today, though, content marketing is a fundamental link-building tactic for most SEOs, and while link-building might not be the only reason marketers would choose to invest in content, it is a pretty big one.

Perhaps a bug bit me because every time I’m on a great website, I always resize my browser to check if the site is responsive. The same bug must have bit someone at Google as well, because if you haven’t noticed, they’ve already introduced mobile friendly labels in search results.

A second tool that we rely upon heavily is of course Majestic. With 70M links to Debenhams.com from around 60k websites, managing our link profile at scale presents a significant challenge for the team. When comparing the key industry link tools Majestic offers us unrivaled data on which we can make the most informed decisions about removing links, recovering links or maximizing the opportunities of mentions and is a staple in every campaign that is run by the team.

While most SEO’s are now starting to understand that over-optimized anchor text backlinks can do more harm than good, I still get sent guest post requests daily (which get declined!) which include exact match keyword anchor text links.

Are you setting up Google Search Console for the first time? Remember to add both versions of your site. You should submit both www and non-www versions of your site. Once it’s finished, set the preferred site.

44. Instant eTraining Certification – Another good source for SEO classes and certification. Instant eTraining also offer certification in other branches of digital marketing like Social Media, Analytics, Content Marketing, and more. It’s also worth checking out their Free Resources page for webinars that cover these topics and more. And if you’re not able, or willing to spend on a full course, you can try their video library that features smaller bites of information for all level learners.

This concept is known as search intent, or the likelihood that a prospect will complete a purchase or other desired action after searching for a given term. Some keywords are considered to have high commercial intent, or a strong indication that the searcher wants to buy something. Examples of high commercial intent keywords include:

Texas SEO is a Dallas SEO Company focused on utilizing digital advertising, content marketing, pay per click (paid advertising), PR, social media, Facebook, Twitter, LinkedIN, and Google+. We deliver quality services to small-mid size businesses and local companies alike. Texas SEO offers on-page optimization and off-page optimization (link building / content) services. We recommend our programs to be all inclusive.

Ocean19 offers website owners a clean and simple website design to boost their traffic and customer base. They are a web design firm based out of the Chicago area. Some of the biggest services they offer include web design, SEO, PPC, and web video. They allow you to request a free quote on their website. They post testimonials on their website from satisfied clients. They offer responsive website design in order to help their clients grow and develop their businesses.

I normally drop about 5 to 10 keyword ideas for a new amazon site that I’m looking to build out into Keyword S****** and it just spews out thousands of keyword ideas. I’ll then download the list after a few minutes and drop it into Keyword Planner to find out volumes and other metrics.”

iClimber is a brand of Submit Express, Inc., the leading force since 1998 in the search engine marketing (SEM) industry. iClimber provides customized social media marketing and content writing services to maximize Internet presence for its clients.

Once you’ve done all the basic stuff, you’ll find that the rest of the problems amount to one simple thing: duplicate content. Loads of it in fact. Out of the box, WordPress comes with a few different types of taxonomy:

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. After all, no one would want to be a victim of negative SEO.

Unlike the pioneers of SEO, who learned everything the hard way, and struggled to gather information, new generations have it all handed to them. However, the information is not always structured. You need to approach more than one resource in order to get into the subtleties of search engine optimization.

While they offer effective organic marketing strategies, VJG is able to handle a wide variety of projects including unique web designs, developing specialized platforms, and creating mobile applications and websites either for in-house use or aimed at clients and partners. We work with online marketing experts around the world to not only ensure a higher standard in professionalism, but to also ensure those working on our online marketing projects are experts within their region and line of work.

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

First of all, I would like to put one thing aside. There is no way that Google or any other search engine can ban you for using our software‚  And this is because for Google, AWR looks like a regular web browser. We send the EXACT data web browsers send. There is no way for Google to find out that you are using a tool like AWR.‚  And even if they knew, they have no way of knowing your website domain. AWR sends queries that only contain the Keywords, NOT the URL. It then searches the URLs in the results Google sent back.  This means they have no way of making a connection between the IP address of your computer, where AWR runs from, and your website.  If this was possible, then I could fake this information to look like my competitor domain and then get him banned!

Google Search Console is imperative to get info on indexation, crawling and keyword data straight from Google that you can’t get anywhere else. It gives you greater insight about your site’s SEO and how to improve.

Well, Google has also been proven wrong, time and time again. From my own personal success of utilizing social signals to increase rankings, my company’s success with our clientele, my colleague’s success, and other SEO marketers I collaborate with – all of us have seen that Google is flat-out lying to us when it comes to social signals impacting rankings.

41. Do you need an SEO? – Google explains what clients should ask when looking to hire an SEO. The article will give you good insights on your responsibilities and obligations as an optimizer, and perhaps guide you towards learning areas you wouldn’t have thought about adding to your education.

13. Refresh your Website with new content and pages regularly. One easy way to do it: Find related subject RSS feeds and add a couple to your Website too. I like Google AJAX Feed and WebRSS for this, and there are more here.

I don’t typically look at “SEO” in terms of campaigns. We have content marketing campaigns, PR and publicity campaigns, paid advertising campaigns… all of which are tied together in a cohesive digital marketing strategy. When it comes to SEO, we tend to start with audits and move on to whatever implementation is required based on the audits.

Successful SEO or any other marketing method happens ’cause the one doing it has a passion to be successful. The work, at times, is painstakingly challenging. Sites with righteous themes (content) are easier to promote (work on).

Wow very article Brian. Perhaps this is one major reason why my site died. I was not paying attention to links. Some of the techniques you mentioned here seems do-able enough for me. I’ll try to do a some of the techniques you mention. Thanks for sharing!

If you have an app, Google Analytics for Mobile is useful because you can take advantage of all of these features as they pertain to people who view your site on mobile platforms. Geo-tracking is much more relevant in this scenario and can improve your local marketing campaigns.

Your website has to be intuitive and very easy to navigate. The last thing you would want is users not knowing where to find your content. Create a good navigation system and place links to your best articles on the sidebars.

Velox Media is an ROI-focused digital marketing agency specializing in strategy, organic search marketing optimization, paid management, reputation management, web development, video creation and marketing.

For example: If you sell household electronics and your paid ad promotes your selection of noise-cancelling headphones, your landing page should feature your noise-cancelling headphones. Directing people to your homepage instead, where they’ll need to sift through your product categories or do another search, will lead to frustration and a poor chance of getting the sale.

When conducting keyword research, incorporate queries that are more relevant to voice search. Now that Google voice search is available in 30 new languages, it is available to more than 1 billion people worldwide. Voice search will continue to become more important with Google Answers and the mobile-first index.

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Great Technology & Customer Support: When you have questions, your supplier needs to have answers. Customer support doesn’t stop when a site goes live, in fact, it’s more vital than ever to have experts on tap with the latest in technology and prompt customer support.
In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow leads to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[31]
Good article with great list of tools. Also interesting conversation/suggestions in the comments area. I have a new site http://www.seoflx.com, which I need to get few good backlinks or some sort of exposure . Can anyone suggest on how to do?
Software’s include- AdWords Intelligence, Link Building, Link Analysis Tool, Reporting Software, Website Audit Software, Seo Ranking Software, Keyword Analysis Tool, Keyword Research Tool, Social Media Monitoring Tools
Traffic is your friend. Conversions are your friend. This collection of articles shares practical advice you can use in your marketing campaigns and on your web site to make sure you are driving leads, sales and sign-ups. Learn how to define your conversion points and then focus on improving them.
Alex, i’m so happy that i found out your blog, and your blog is the best SEO i’ve ever seen on the web. Thanks for the points shared and i look forward to knowing you better, because i really need you to help. Thanks
This post is extremely helpful to any blogger who want to hit at the top for some keywords or want to rank their pages from last pages to first page. subscribe your emails and will try to keep in your touch. Keep it up Brain 🙂
Screaming Frog is a desktop software which not only crawls website and compiles a list of SEO related data, but also provides complete statistics, which can be used by the SEO experts to troubleshoot the basic SEO issues and improve your Google rankings.
I have accepted a position as the Director of Marketing for a Dallas personal injury law firm and couldn’t be happier about my decision. This new job allows me 100% freedom, unlimited earning potential, and gives me the time I need to focus on recovering my health and well-being. It will also allow me to spend more quality time with my family, and to pursue that which I am passionate about and feel is my true life’s work and service.
Glad you liked that one. It’s one that’s a bit more on the hit or miss side of things, but when it works, it’s awesome. The name also helps the technique (and by proxy you), more memorable in general.
It depends on how it is done. For example if you engage into a conversation in the comments area, you may place your link so that the other participants know to whom they are talking about. On the other hand if your name is ‘Off page SEO’ or anything else with a keyword in it, then something is wrong.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Podio is the glue that helps all of the data we’ve acquired with amazing SEO tools become useful. Here’s an example of a few of the fields that we use in our content marketing app (there are many many more fields):
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THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!
13. Refresh your Website with new content and pages regularly. One easy way to do it: Find related subject RSS feeds and add a couple to your Website too. I like Google AJAX Feed and WebRSS for this, and there are more here.
Once I have an idea of who the competitors are, I will then look at keywords that they are ranking for that my client’s site may not be ranking for, and this will help me build up our keyword list for link building and content marketing.
Digital Marketing Consultant and author. Alex has more than 15 years of experience in SEO and Internet Marketing. You can read more of his articles at Digital Marketing Pro and also connect with him on Twitter and Google+.
“My favourite one is Google Analytics. Nothing comes close to the data you get from Google. It gets even better if you connect it with your Google Search Console account. You get to see how your website is performing, see the click through rate and page impressions.
I want a SEO tools that tell me which niche is popular in which country. For example i put query in SEO tool “Call of Duty” then SEO tool tell me in which country this game is famous most according to descending order and how many monthly searches for particular game. Right now i use Google Trend.

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The days of relying upon billboards and TV advertisements are far away in the past. SEO isn’t an option, it is a necessity. More and more businesses are started each and every day. What were once niche products or services are now overcrowded marketplaces where consumers have more options than they know what do with. The Internet has revolutionized the way societies conduct business. Whenever a new idea comes around, there are instantly hundreds of companies trying to capitalize on it. SEO brings order to that chaotic world. SEO is how businesses set themselves apart, how they get all the revenue even though there are a plethora of competitors with the exact same offer
It’s no longer debatable. HTTPS trumps HTTP. If you didn’t know, HTTPS in a URL means that the website or webpage has an SSL certificate. An SSL certificate lets users know that there is encryption between users and the website’s servers. That means that any type of transaction or communication between user and server is encrypted, which in layman’s terms means information is kept secret.
118. Screaming Frog – From time to time, it’s a good idea to perform a crawl test of your website and check whether search engines have properly indexed your website. Perhaps you would like certain parts of your website to remain non-indexed (see uses for robots.txt and how to use a robots.txt file), in which case you have to get technical.
Three search trends and implications for marketers As we move into another new year there are once again a new set of predictions, hopes and concerns as to the direction of digital marketing over the next twelve months and beyond. …..
ShootOrder | The SEO Company in Hyderabad, India offers multilevel keyword optimization. Keyword optimization is the seo process where the on page content is optimized to focus on particular keywords so that large number of audience can find your website easily through search engines. Our content writers are well experienced in producing unique, appealing and refreshing content for your website.
FreshKey is one of the better keyword research tools I tried for this list (and I tried a TON of them). The tool generates sackfuls of keyword ideas by scraping Amazon, Bing, Ebay, Google Market and more. While most tools require a monthly subscription, FreshKey is a very reasonable one-time fee of 49 bucks.
It’s rare to come across new SEO tips worth trying. And this post has tons of them. I know that’s true BECAUSE…I actually read it all the way to the end and downloaded the PDF. What makes these great is that so many are a multiple step little strategy, not just the one-off things to do that clients often stumble across and ask if they are truly good for SEO. But there are also some nice one-off tips that I can easily start using without ramping up a new project.
As obvious as it may seems, it would be wrong not to include them. Google and Bing search engines themselves are very useful SEO tools. Mastery of search engine functionality is part of mastering SEO. With some search magic, you can examine duplicate content, find content scrapers, check keyword rankings, analyze SERP listings, and more!
One of the most common mistakes that beginner SEO professionals make is focusing the anchors they build on top-level pages, mainly placing links to a homepage, landing pages, or even concrete product pages.
Mention your keyword at a normal cadence throughout the body of your post and in the headers. That means including your keywords in your copy, but only in a natural, reader-friendly way. Don’t go overboard at the risk of being penalized for keyword stuffing. Before you start writing a new blog post, you’ll probably think about how to incorporate your keywords into your post. That’s a smart idea, but it shouldn’t be your only focus, nor even your primary focus.
Blogs are the medium of communication between you and your readers. Internet researchers & readers are the best source to promote your content as they share your content across networks. So to provide interesting content your site should be equipeed with a blogging software, ShootOrder provides blogging tool which matches your branding and helps you update your content regularly whithout a hitch.
LinkResearchTools is my favorite of all SEO tools. It’s very expensive, yes, but worth every cent. I use it on a daily, sometimes hourly basis. Within the suite there are a variety of tools that you can use, and I am going to show you examples of a couple of my favorite ones:
What does that mean? If your website is not mobile friendly, you will enjoy worse rankings than mobile friendly websites. Your readers will also know your site is not mobile friendly long before they get to your homepage, which reduces your click-though rate.
When was this information originally published? It just says when it was updated and that could have been correcting the spelling of one word for all we know. And there’s no dates on the comments. So hard to tell how old the information is.
Asana has been an absolute game changer for us here at Moving Mountains Advisors. We’ve been able to cut hundreds of dollars a month in project/task management software and jump to Asana over the last few months. Each project has its own calendar and conversations. You can assign tasks and be reminded of everything going on. Each day our team members wake up and know what on their plate for the day/week/month/quarter.
Once you have your target keywords figured out, it’s time to start implementing them. By using keywords in your titles, meta descriptions, page copy and even your images, you can start improving your rankings right away.
Did you know that you can write a unique title and description for each page on your website? These are brief texts that accurately and clearly describe what your business does, ideally with a few keywords and phrases mixed in.
Wondering whether or not you got slapped by a Google Penalty? Well Website Penalty Indicator can give you some much-needed insight. The tool lines up your organic traffic with dates of Google penalties…like “Mobilegeddon” and the Phantom update.
It is important to find plausible keywords to target. If you start your SEO campaign by targeting single or two-word keywords like “id theft” or “identity protection”, then your initial SEO effort will be difficult. A good initial keyword research strategy is to think of 3 or 4-word keywords that you can target and focus on in your site content. A more plausible keyword to target would be “Child Identity Theft Assistance” or “Child Identity Theft Protection”. These 4-word keyword phrases will have significantly less competition and thus easier to rank for. Most importantly, they will still generate relevant traffic to your website. As an example, a new website devoted to Identity Theft Protection will take longer to be ranked for “identity theft” than Child Identity Theft Protection. Once ranked for this and other long-tail words, the new site will be able to show up in the index for more complex shorter words, like Identity Theft.
Once again, SEM works by putting your site in front of people who are searching for your services in search engines. If a potential customer reaches your website, pay per click ad services (such as through Google, Yahoo, and Bing) enable you to collect data on each click, such as
After more than ten years of working with SEO it has become clear to me that the best practices in SEO change very little from year to year. I see no reason why this would differ in 2017; great content and backlinks will still be the most powerful tools in your kit.
Over the past five years, the best practices of anchor text optimization have considerably evolved. It is time to learn how anchor text best practices can allow you to get the most out of links in 2018.
It makes your content much more linkable and much more likable search engine terms. In other words, content repurposing does what content alone fails to do: it gives your content the much-needed legs to go to where your customers are and bring them back to your site in the form of traffic and sales. 
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
Bot advertising poses both great opportunities and challenges for brands. Messaging is our most personal form of interaction, and this intimacy is yet more emphasized on mobile, our most private device. Driving people from a Facebook ad to a Messenger experience is a powerful way to open up a conversation, and ads within bots can drive a whole new level of relevance. Here are a few things that will help you get to the successes faster. Read More
Image Raider regularly performs reverse image searches of the images you upload to the site and will create an easy to export list of URLs which you can then check to see if they are using the image correctly and linking back to you.
There are lots of solid scripts out there. http://blockadblock.com does a great job of automating the config process — and encrypts on the fly. Always better to use as a “nag” screen and not a full “block”.
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When Google rolled out the Hummingbird algorithm a few years ago, they started taking related keywords into account for rankings for head terms. So if you optimize for [red oranges], listing out other fruits and colors would help your optimization for your main keyword.
98. On-Page SEO Checklist – What’s better than a guide? A tutorial. And what’s better than a tutorial? A checklist! – which is what you get for free if you register with an account on the Webpage FX website. A book like this teaches you all there is to know and do about on-page optimization. Your reliance on tools for this task only works in the post-publishing phase, so it’s best to start off with all your on-page factors ticked off.
17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.
As for upcoming trends, I see an incoming rush for Virtual Reality (VR), There are actually existing VR coverage for things like that VR coverage that the New York times did of the war on Syria, or that VR coverage chronicling that music festival, etc. It won’t be long before users start wanting more of this stuff and it could be one frontier for SEOs to explore, get noticed, and start ranking for while it’s fresh, before more and more competition comes swarming.
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.
Digital marketing is a science and an art. A combination of multiple different facets that when done correctly in unison will increase customer retention, sales and most importantly PROFITS. So why would you choose a company that doesn’t have a full view of what is going on in your digital world? Marketing Empires can take you from development of your website and social media profiles to marketing and beyond. All under one roof.

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Bottom Line: AWR Cloud is an intuitive, easy to use tool with best-in-class search position monitoring that earns an Editors’ Choice and a smattering of features across all the SEO buckets. While its bre…

Ahrefs. This multipurpose tool allows me to monitor the backlink profile of my site and track new links as they come in. Also awesome for understanding my competitors’ backlinks and identifying new linking opportunities.

An often overlooked part of WordPress SEO is how you handle your images. By doing stuff like writing good alt tags for images and thinking of how you name the files, you can get yourself a bit of extra traffic from the different image search engines. Next to that, you’re helping out your lesser able readers who check out your site in a screen reader, to make sense of what’s otherwise hidden to them.

The first versions of this article were heavily based on using a plugin called HeadSpace and a series of other plugins. We’ve since released our own Yoast SEO plugin which replaces quite a few of those. That plugin has proven so powerful that is being used on used on millions of sites, even big ones like SearchEngineLand, and The Next Web. The Yoast SEO plugin is very stable and has loads of great features. This article now assumes you’re using it.

Bing is different than Google when it comes to SEO! However, if you are talking to an SEO company who cannot tell you the different, you better run. In this video and article, we cover how Bing and Google differ. Most marketers are surprise to hear this information.

Pay Per Click (PPC) advertising is the most common form of paid SEM. PPC ads are the ones you see at the top of your Google search with the word “ad” written discreetly next to the link. Search engines such as Google sell keywords to the highest bidder. One of the nice things about this form of advertising is that – as the name suggests – you only pay for the ad when someone actually clicks on it.

Ideation: Any good campaign starts with research: what’s worked, what hasn’t, what’s my target audience interested in right now? I can’t live without BuzzSumo for a multitude of reasons, but it’s especially for researching which content has performed well around a topic. This makes it an essential part of my process for choosing content ideas.

” Even though we are happy with many of the features of our SaaS system, it doesn’t provide the same accurate ranking information and SERP intelligence that Rank Tracker (part or SEO PowerSuite) does. Average rankings based on Google Analytics data won’t cut it – I have too little time to spend explaining to clients why their ranking reports don’t match the reports generated by our system. Clients want to see real-time rankings, and Rank Tracker does this beautifully. It’s definitely the best keyword rank reporting tool I’ve ever seen. The new reporting features make it so much easier to customize, so I can include only the data that’s relevant to each client. And it provides clean, well-structured reports that the clients can easily understand. ”

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That’s a really good tip: let people know what you mentioned them in a post. It’s so, so basic, but it works. Most influential people are super-busy and may not even realize they’ve been mentioned. A quick “hey, I mentioned you here” goes a long way.

Some may even charge a percentage of the revenue you earn as a result of their work. Osmeloski says this is one of the most reliable means of payment. If the firm has a stake in your success, she says, “you can have some confidence that the SEO firm is going to work as hard as they can for you, versus collecting a flat fee every month and not necessarily putting their most creative foot forward.”

Hey Matthew, great list here! I have a very noobish question that i’m hoping you might answer. I’m in the very early planning stage to starting out in IM and i’m wondering where these tools should be installed. If i’m using a hosting company, can i install the tools directly to that server and work off of it via remote desktop?

One of the best ways to learn SEO is by talking with others in the industry. This is easily accomplished by becoming an active member in forums, but you can also be a simple observer and check to see what others are discussing.

If you are looking for free backlink monitoring software – http://www.linkody.com is a must try. You can integrate Ahrefs, Google analytics moreover it include disavow tool – Linkody might be the most complete backlink checker on the market.

Hi there, am interested to try your trick in Wikipedia, but am also not sure of how should I do tht, coz i read some posts saying tht “Please note that Wikipedia hates spams, so don’t spam them; if you do, they can block your IP and/or website URL, check their blocking policy and if they blacklist you, you can be sure that Google may know about it.”

Like we have talked about earlier, being able to predict the future trends and making plans accordingly is an important skill that you should have if you plan to get beat your competitor. Trendspottr is a tool that can help you in this aspect as it can help you find what is trending on Twitter and help you make plans accordingly. So if you are looking for the next hot topic that will start trending, my advice for you guys is to use Trendspottr. Being able to predict the change in trends can decide if you make the maximum impact in your field. SEOptimer

Nicholas Longo is the director of Web strategy at Rackspace Hosting. He’s a successful serial entrepreneur and founder and former CEO of CoffeeCup Software, which develops software tools that let nontechnical people build websites. For 15 years, he has been equal parts product developer, word-of-mouth marketer, business development executive, and a guy who built a multi-million-dollar company from the ground up.

Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

Backlinks are declining in importance, but they are still worth about 40% regarding all ranking factors. But you do not want to buy them or go against Google’s guidelines or you may get a penalty. Learn more about buying backlinks and basically why you should not do it.

100. Step-by-Step Guide for On-Page SEO Management – Here you’ll find another guide for on-page SEO, this time from HubSpot, a brand that’s renowned in the digital space for their top-notch content. While this isn’t one of their most in-depth articles, I wanted to add it because it’s got a very nice and useful template which you can use when you’re trying to tweak on-page across your sites. As such, it’s very useful for those looking to manage several websites and need to keep track of the improvements they apply.

We often see posts on how to get blog topic ideas or ideas on creating visuals but nobody ever talked about new link building ideas. The ways you showed here some are absolutely unheard to me. You know what I think you should write a post on how to get your own link building ideas…where to start…how to proceed…how do I know it’s full proof…it surely comes with lots of experiments…but the point is starting…….I know sounds weird but I know you will come up with something 🙂

Unfortunately, while time, great technical knowledge, and some in-depth keyword research will eventually allow you to climb through the search engine results pages (SERPs), good search engine optimization (SEO) takes time. The good news is, search engine marketing (SEM) search engine marketing can help you skip a few steps and a lot of time.

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Sprinkle a few of these keywords within your content and you should start enjoying better rankings in about a month or so. Yeah, that’s right, SEO takes time – you won’t enjoy the results overnight. Any SEO “expert” who promises you the golden numero uno position on Google in a “couple of days” is taking you for a ride. SEO is a long-term and continuous process that lasts throughout the life of your website.
SEM offers you the opportunity to pay based on clicks (you pay only for each click http://markets.financialcontent.com/ms.intelvalue/news/read/35871325 from the advertisement to your website or landing page). Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate.
36. Copyblogger’s Internet Marketing Education – Copyblogger is another valuable resource when it comes to staying on top of your game in online marketing and SEO in general. Behind the link, you will find a complete course of education comprised of some 15 ebooks, an e-mail based marketing course divided in 20 installments, and a reference list to some of their most valuable material. All of it is free, but you have to register in order to get access and subscribe to their newsletter – something you may have done in the future anyway.
Marketers understand that this “hunt mode” means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching a product or service to satisfy an immediate or future need they are in an unusual state: they desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from “organic” unpaid search listings or paid advertising listings.
Yup, I’m a fan of those tools as well. I tried to keep the list focused on pure SEO tools. Xenu Link Sleuth helps with SEO, but it’s not designed for SEO. Plus, as you alluded to, there are better tools out there that do the same thing.
SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[56] Search engines can change their algorithms, impacting a website’s placement, possibly resulting in a serious loss of traffic. According to Google’s CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[57] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[58] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.
As for upcoming trends, I see an incoming rush for Virtual Reality (VR), There are actually existing VR coverage for things like that VR coverage that the New York times did of the war on Syria, or that VR coverage chronicling that music festival, etc. It won’t be long before users start wanting more of this stuff and it could be one frontier for SEOs to explore, get noticed, and start ranking for while it’s fresh, before more and more competition comes swarming.
Keyword.io is another great keyword suggestion tool. You can search keywords for a tonne of different search engines – including Google, Bing, Wikipedia and Youtube – so you can find ranking keywords whatever your needs.
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Search engines are great at reading text on your website, but they still haven’t quite figured out how to look at the images on your site. To understand what’s displayed in a photo or graphic, search engines look for “alt text,” a concise written description (just a few words) about each image on a website. When writing alt text, be sure to accurately describe what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.
Great list, What great tools for SEO collection for knowledge and in implementation. Thats an awesome set of tools, its great to see which of the experts are using which tools. I for now mostly use MOZ and SEMRush. I sure did see a number of tools here that I was not aware of. i excited to work in new tool which you have given through this blog. Let see what experience i will get.
Rel NoFollow Checkbox is a simple WordPress plugin which adds a checkbox in the insert link popup of WordPress post editor. This popup already has a check box which allows you to open links in new tab. Now whenever you are adding an external link you can easily make it nofollow by simply checking a box.
Your navigation structure should be simple, consistent and organized. This is critically important not only for SEO, but also for usability and conversion optimization. Can users and search engine robots easily navigate your site? It’s no small matter.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted as “Ads” or “Sponsored”) as well. Advertising with Google won’t have any effect on your site’s presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Search Console, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.
This helps Google understand the contexts of words and the meanings they are being used for on pages on the Web. When you use a keyword, you can use associated properties from knowledge bases, and use co-occurring words from pages that are highly ranked, to have those pages rank for the right meanings and the right contexts.
Cool Feature: Moz’s Keyword Explorer is one of the best keyword research tools on the market. Why? It provides super-helpful info on SERP features that appear in the search results for a given keyword (like the number of Adwords ads, Google News results, and more).
The first thing you need to take into consideration before you even look at fees is how much you can actually afford to pay. Fees will vary across the board, so it’s important for you to have a figure in mind and find a reliable SEO firm or consultant who can work on your budget.
Ubersuggest is free,  and I would highly recommend you to give this site a try. No matter, you might already be using Google Keyword Planner, but having an extra tool to dig deeper never hurts, right?
It will also allow you to uncover those pages that work well with your business from those that don’t.  It can also allow you to view each page individually, assign tasks to that related page, and collaborate with team members.
Editor’s note: This post is written by Steven Bradley for Hongkiat.com. Steven is a web designer and WordPress developer who moved to Boulder, Colorado to be near the mountains. He blogs at Van SEO Design; and owns and operates a small business forum to help people learn how to run and market their business better.
It does not seem to matter what I try, nothing appears to work. I cannot get my website onto the internet. I am not running a business but an online newspaper, at present I want to persuade people to exit from the European Union, which is very bad for Britain, but I cannot get my message across. It seems that I have spent money for no reason. From my point of view, most of your instructions are gobbledegook, why can you not write in plain English.
We kind of foresaw this in our beginning of the year experiment on short content and saw confirmation of it throughout the year on all 3 big sites we worked on. We reduced the word counts from 2000+ to 800 – 1000 words, we doubled the publishing frequency and broke down topics between several pages and saw organic growth almost 2x. To cope with the new publishing frequency we also refined our content outsourcing processes and skills
Regarding internal linking, i believe that in the case of two links pointing to an internal page, being one of those links in the group i mentioned above, they will considered only the one witch feed the algorithm with more information. In sites that have the menu before the content, it will be the second link. I think that’s the smart way for them to analyse all the links to better understand the destination page content. And they are smart 😉 .
You can also get a 30-day free trial if you want to check what you are investing in. It provides for global tracking as you can add pages or domains that you want to track from any country and language which is supported by Yahoo!, Google and Bing.
Only select terms that indicate an intent to potentially needing your products or services. Stay away from searches that are too general such as searches including the work “picture”, “video”, “how to”, etc..
LinkResearchTools makes backlink tracking its core mission and provides a wide swath of backlink analysis tools. LinkResearchTools and Majestic provide the best backlink crawling of this bunch. Aside from these two backlink powerhouses, many of the other tools we tested, such as Ahrefs, Moz Pro, Searchmetrics, SEMrush, and SpyFu, also include solid backlink tracking capabilities.
I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.
Replace example.com with your domain name. The above code will redirect all yoursite.com and www.yoursite.com requests to http://www.yoursite.com, meaning search engines won’t be confused. You can also use a technique known as URL canonicalization as explained by Matt Cutts.

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8. How Search Engines Work – Mike Grehan wrote a great theoretical paper called “New Signals to Search Engines” that detailed what I thought was the best (read “most honest”) history of the Internet. Since I first this guide, links where the paper was available kept changing, so I duly updated them here. This year, it seems to have vanished, and I’ve replaced the link to one of his shorter articles on how search engines work. However, I want readers to still know about the paper, perhaps it’ll resurface some day, or you may be able to find it. I also recommend his blog, which is full of in-depth articles that are still useful today, although it hasn’t been updated since 2014.

EasyRidir makes redirecting traffic between different domains super easy. Just enter the URLs you want to send people from (and to), and the tool gives you DNS info that you can use to manage 100% of the redirects.

16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

Search is growing at a great pace and tools like these add on productivity like anything. Have been a strong believer of the Data Driven decisions and most of these tools help with the same in an amazing way!

I’m agree with you, but I’m also using Serpstat as a secondary part tool. Because all SEOs hide them PBNs from Ahrefs and Semrush bots, but Serpstat sees such PBNs. So I can gather more information about niche and backlinks.

Link juice is an informal term used by many Search Engine Optimizers which refers to the amount of “link currency” a website possesses. As Google roams around the World Wide Web, it looks at how websites link to each other in order to figure out which ones are best. Let’s say that Site A and Site B are both about “Child Identity Theft Protection” and would both like to rank for this keyword. Google takes a look at the links to determine which of these two sites is best. At a very basic level, assume that Site A receives an inbound link that Site B doesn’t. Naturally, Site A will look better to Google and will ultimately outrank Site B. But let’s say that Site A and B both receive an inbound link from Site C. In this scenario, both sites look the same to Google – so in order to determine which site will rank better, Google looks for other ranking criteria.

Ahrefs can track both desktop and mobile keyword rankings for location-specific ranking reports. Plot your ranking history on a graph to highlight trends, or set up automated ranking reports to monitor improvement over time. It’s hard to forget to check your rank when you set up email notifications on a daily, weekly, or monthly basis.

Hotjar has a fantastic list of features including Heatmap, Recordings and Surveys give in-depth tracking and analysis of visitors’ behavior, thus providing insight on how to charter ways to improve traffic flow.

The demands of managing internet marketing for a couple hundred websites has consumed almost every waking moment of my life, at least 15 hours per day, 7 days a week for the past 12 years. I’ve taken no more than three vacations during this time if you can call them that.

It’s hard to say what comes in 2nd and 3rd because I use a variety of tools for different things, but I’ll touch on the ones that are most versatile. I have been using SEO Profiler for rank tracking primarily, but it also has a suite of interesting features, including a backlink monitor (not as robust as some others, but a good starting place), an uptime monitor, a Top 10 Optimizer like seen in iBusinessPromoter, and a Rich Snippet Creator, which is a handy built-in tool to kick-start schema writing.

It allows you to control what people see on your social media pages when they want to share your page. So for example, someone wants to share or like your page, and you want to control the content that people see, you will have to optimize the tags on your page.

DOWNLOAD hundreds of PREMIUM SEO and web marketing softwares updated 2016 for $10. These softwares are worth a total of tens of thousands of dollars. You can use these softwares to increase traffic to your site. Save thousands of dollars on Marketing!

Ahrefs — Industry-leading all-in-one SEO tool. Use Site Explorer to check backlinks, Keywords Explorer for keyword research, and Content Explorer for content research. We also have a Rank Tracker and many other tools. The full list of tools and features here.

When you hire a company in San Francisco that does search engine optimization, you’re investing in your local SEO presence. We understand the Bay Area, the landmarks and semantic search opportunities for your company that other, non-San Francisco companies will miss. Plus, you can visit us in our office at any time to grab a beer or coffee and chat with your account team!

If you want to check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability), URL Profiler is the best tool on the market to get the job done.

“Short-tail” or “head” keywords are the top 10 or so terms—usually just one or two words in length—that drive search traffic to your website. These keywords tend to be very broad and are responsible for the majority of the traffic you get through search engines.

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The next step to achieving ranks in Google involves researching potential keywords to focus on in your content. Knowing which keywords you want to rank for will give your content strategy plan a clear direction for the future. There are several tools online to help you do this research. The most popular tool is Google’s Adwords Keyword Research Tool (https://adwords.google.com/o/KeywordTool). With this tool you can enter in as many potential keywords you’d like to target, and view what kind of traffic volume they each receive. It also shows how competitive each keyword is in the marketplace. Using this tool, it is very easy to find keywords your website can rank for in the near future.

Hi! I really found this article to be valuable and helpful to improve our SEO techniques. But I am just wondering regarding the dead links, does that mean we can contact those who have dead links to recreate the page? How does it improve my SEO technique for my website? Can they add some citations or thank you or gratitude section that links to our website?

If you’re launching a popular product and know there will be a big demand for it, add a “coming soon” page in the URL structure and offer unique content, launch notifications and pre-order forms. Integrate social media into this page and warm up prospects with user generated content.

Alongside the expansion from traditional marketing endeavors towards a more digital and online approach, a number of industries which have often relied on traditional marketing will be making plans to expand their online presence over the next 10 to 15 years. Businesses within the healthcare and financial industries are searching for new ways to reach an online audience.

Now days everyone knows the power and adequacy of Social Media at each and every single stage of daily life, in terms of generating traffic, client conversion for a business. We, URM Web Solutions social media optimization company in Noida, offers best SMO services with the use of most recent and popular SMO strategy that will doubtlessly generate tremendous traffic toward your business page. Hire SMO

Some great tools in the top 15, but I agree that it’s hard to only mention 15, so nice to see more familiar faces in the lists below. Another one for your list is https://www.woorank.com/ – WooRank allows you to analyze your website, highlighting potential issues and areas that could be improved to help improve your SEO. The free version includes one report per week.

Don’t mind if your favorite theme does not have these areas though. You can always add them tags later on using SEO plugins or manually by editing the code. I would go for plugins any day. A theme that does not support page titles and headings is a complete no-no, you know, if such a theme exists in the first place.

scalability in order to produce results and grow bottom lines. Because of the pressure to serve more clients with existing staff, many agencies either don’t provide reports or provide reports that are long on data and short on insight. After all, data in and of itself is not useful. Interpreting what data means so that brand marketers can make better business decisions is what creates value.

SEO (search engine optimization) for organic search: SEO is a free method of SEM that uses a variety of techniques to help search engines understand what your website and webpages are about so they can deliver them to web searchers. These techniques include things like using titles, keywords and descriptions in a website and webpage’s meta tags, providing relevant content on the topic, using various heading tags (i.e.

), and linking to and from quality online resources. 

Just enter your website’s URL into the box, and you’ll be able to get a full summary of details. The results that appear on your screen after you enter the URL will give you a rough approximation of what your site will look like when it gets shared via the social media Icons present on your website.

10. Create an XML Sitemap. Search engines love them. You can build a quick sitemap for your Website using XML Sitemaps Generator. Upload your sitemap where your front page (index file) is located, then just tell Google, Yahoo, and Bing where it’s located at (http://example.com/sitemap_location.xml). A quick way to do this is with a robots.txt file…

183. SXSW Interactive – Part of the much wider event taking place in Austin, Texas each year, which features original music, independent film, and emerging technologies, the SXSW (South by Southwest) Interactive focuses on trending technologies and everything digital. Oh, did I mention the event has a history of over 30 years? This is truly a mega-event that gathers some of the best professionals in a wide variety of industries, including SEO.

Now, you can never quite predict what Google is going to do. But by looking here you can look at a bigger picture and make an educated guess – kind of like bidding on FOREX – based on what’s been happening.

Thanks very much for your answer Brian, but for the first technique, i tried to find a dead links for keyword i want ranked, but when i want to edit link and replace it by mine, i didn’t find how it can work.

A third option is to multiply the list by different keyword permutations. You can have a maximum of three lists to mash up. The difference here is that you will get a keyword list based on the three lists you provided. I find the keyword list generator very useful for research.

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For each of your keyword, endeavor to derive ten (10) alternatives. For instance, if your choice keyword or phrase is ‘WordPress themes’, you can derive alternatives such as ‘responsive WordPress themes’, ‘multi-purpose WordPress themes’, ‘premium WordPress themes’ and so on.

2. Get trustworthy advice from SEO sources on the web. Unfortunately, not everyone knows as much as they say they do online and far too often SEO forums are full of bad advice; choose your sources well. A few we recommend: Google engineer Matt Cutts’ blog, Search Engine Journal, SEOmoz, and of course, Search Engine Land.

These tools are really helpful for keyword research, position monitoring, web crawling, and more to help businesses gather SEO data, rank higher, and execute effective digital marketing strategies. Thanks for sharing the tools list.

Developing a strong SEO plan is one of the best ways for companies to invest in the future. There are a lot of people who simply do not understand the value of a strong SEO strategy. Instead, a lot of people focus on the wrong things in order to increase the search rank of their websites. Northcutt is one of the best SEO firms in the industry. With all of the new products and services offered by Northcutt, there are numerous people who could benefit from working with them. Now is the time to see what Northcutt can offer to your situation.

Whether you want to add SEO services to your portfolio or you want to scale up your operation, our private label SEO services are a risk-averse option. We are the best SEO company in India, and our SEO reseller programs are designed to maximize the profits of our clients. We offer 100% white label and fully managed SEO services along with a dedicated project manager.

Nicholas Longo is the director of Web strategy at Rackspace Hosting. He’s a successful serial entrepreneur and founder and former CEO of CoffeeCup Software, which develops software tools that let nontechnical people build websites. For 15 years, he has been equal parts product developer, word-of-mouth marketer, business development executive, and a guy who built a multi-million-dollar company from the ground up.

The licensed version of this is the best investment anyone in SEO can make. You can instantly find poorly optimised titles, H1s, and descriptions at the click of a button. Content length can be listed across your entire website and you can use the data to find high value targets which you should be optimising for. The tools that produce reports and CSVs for you are nice to have, but if you can only afford one thing right now this one should be it.

The site auditor allows you to stay on top of your business in a field which is never static. I the Raven on a weekly basis to make sure that my search engine optimization is working as well as it is supposed to be. Site Auditor can be set to send you a notification whenever a new issue or problem that needs to be improved. Another added benefit is that it is compatible with almost all platforms and devices.

The paid version of Screaming Frog allows you to crawl an unlimited number of webpages, which allows you to just plug in your website domain and let the tool crawl your entire site! It also has the ability to integrate Search Console and Google Analytics.

Build reports for clients and share data internally with co-workers. Work conveniently with large volumes of data by sorting, grouping, filtering, and displaying in digestible ways. You can also run automatic link checks, filter your work area, work from behind a proxy, and export your data.

Screaming Frog because this tool allows me to crawl an entire website to gain information about internal links, images, title and meta descriptions, and so much more. This information helps me evaluate information important to onsite SEO so I can improve onsite optimization so using this tool would be my first step in the SEO campaign process.

Janet Driscoll Miller, president and CEO of Search Mojo, knows everything there is to know about keywords. In this webcast, she walks you through the basics about establishing keywords for search engine optimization. more

Search is driven by keywords; so are pay-per-click (PPC) campaigns. While it seems easy enough to come up with a handful of words that are related to a business, a thoughtful cluster of keywords can easily spiral into hundreds of closely related words, variations, and phrases.

Of the tools I rely on most, I’d have to say that Screaming Frog is most certainly #1. For technical onsite optimization, I feel it is a powerful tool to give an SEO all of the necessary checkpoints for a strong foundation.

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Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.
Nice list of seo tools. Google Analytics, Google Search Console and Semrush are my favourite ones from the whole list. I want to offer a good ranking tool called SE Ranking. It is a good alternative to Moz.
70. 101 Ways to Build Link Popularity – In this article published on SEOBook, Aaron Wall and Andy Hogans explain why link building will still matter just as much in the future, but they also list, as promised, 101 ways of building links (although not much detail is provided). You might also like to look over this rather general article on Link Building, which supplies a few more ideas on how to earn links and offers other related, valuable advice you should keep in mind.
As the Internet grew, bringing order and reliable results became more difficult. There are many website owners who use blackhat tactics to game the system. The problem with this is that it meant search engines weren’t delivering the content web searchers were looking for. Google in particular has been fighting this which is good for web searchers, but more difficult for website owners.
When I say focus less on specific keywords I mean don’t overdo it. If your keyword is “home building,” do not put that keyword everywhere on your website. Find other words for describing home building. Google has become a lot smarter when it comes to SEO and all the stupid tricks that companies use to do like spamming keywords isn’t working anymore. So while specific keywords will always be important, you don’t want to end up on Google’s bad side. Keep you keyword usage relevant and up there but make sure you aren’t misusing the keyword to gain an unfair advantage.
What do you need when trying to improve SEO on your website? This is a very common question when looking for the best SEO Tools. Search engine optimization is a tricky task to accomplish. But Comparkeet has done the dirty work for you. We have assembled the top ten best SEO Tools that the world wide web has to offer. Many of these tools are used by the top SEO firms and industry agents. These top ten Best SEO Tools not only get the job done, these tools get the job done right!
129. Free Keyword Tool from Wordtracker – As you may already know, Wordtracker specialize in creating highly performing keyword research tools. But they also offer a free version of their keyword tools. Albeit limited, if you’re a beginner and only starting to make keyword lists for your site to create content and pages, you may find this tool very useful. It gives you nicely related terms with their respective volumes, assigns a value to the level of competition for each term, and adds a very nice and useful KEI metric – the highest potential keywords in your market. You only get 10 related search terms at a time, but for some of you, it might be just perfect in the beginning, especially if you combine it with other free tools.
Campaigns are broken out into ad groups, which house both ads and keyphrases. This allows your campaign to focus ad copy specifically on the keyphrases a consumer is searching. Keyphrases, or keywords, are simply the words or phrases that users type into search boxes in search engines (such as “plumber quincy ma”).
A CRM solution holds a wealth of information and document generation tools allow users to take that information and create documents with both visual appeal and function. Document generation is the process of automatically producing a file and document generation applications save companies time, mistakes, and money. You bought Salesforce to be more efficient — why are you still … Continue Reading…
6. Include a unique meta description for each page. Include phrasing that has a call to action since it is seen under your title in many search engines. For example: Buy a used car today. offer great financing for our used cars. To learn more about our used cars, trucks and automobiles call 1-800-used-cars today. Use no more than 155 characters.

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SEO is all about beating the competitors by building quality backlinks, and I am happy to say that this tool fulfils the need. ***[Not sure whether to include this statement at the end, SEO isn’t all about backlinks??]***

Again, Google and Bing search engines are useful for all things SEO. In terms of link building, they useful for scouting out new outreach and link prospects. A word of caution however, the road ahead is a difficult one that will require time, patience, and relationship building.

WordTracker has its own internal index of keywords. Why is this important? Well it means you can come across long tail keywords that the GKP simply won’t show you. WordTracker also provides organic first page competition data.

Does the tool come with customer support that you can contact if you have any problems with the software they sold you? If they don’t have a way to get into touch with them, be careful because you may end up with something you don’t have any idea of how to use. If anything, before you buy it see if there are tutorials that come with it or that are online that you can use. There’s nothing worse than spending money on something that’s a little too much for you to work with because there isn’t much that’s explained to you.

Some keywords will remain static, but others may change based on trends, news, events, or your own promotional efforts. Regular monitoring and A/B testing  identifies the terms that most effectively convert people into customers or prospects, the cost and competition for each keyword, and the terms your competitors are using and succeeding with.

This tool answers the question we’ve all had when evaluating a keyword: “Can I rank?”. CanIRank.com provides a nice breakdown of how your page compares to the first page competition (inducing domain authority, page authority and on-page SEO metrics).

Great article, but I really miss SERP position zero: featured snippets / rich answer boxes as something to incorporate in a 2017 SEO strategy. The quantity and quality of SERP realestate you can claim with list, paragraph and table answer boxes is extremely valuable.

Some items deserve to live on. Certain products may have informational value for existing customers or others wanting to research it. Leave these pages intact. Previous buyers can get information, help and service through these pages.

But, non-SEO people can not do that things which a professional can do. I appreciate your post but after all if someone is looking for a seo for his website he will have to get done his seo work from seo professional.

The first step of our process involves analyzing the keywords you are interested in and the keywords your competitors are targeting. Ignite SEO experts will aggregate this data and then use specific search optimization tools to generate further keyword options. The final result will be a list of potential keyword segments to choose from.

Properly Uploading: Especially if you’re using WordPress, images can come out looking very wonky (or not show up at all) if you don’t upload them correctly. Check out this article on common WordPress errors if you have any issues.

I use SEMrush every day. It’s long been known as an excellent starting point for keyword research and competitive analysis, but the Site Audit feature has become so good that I use it as part of every technical SEO audit I do.

Of course, this SEO site tool has all the standard features you’d expect in a good PPC tool. It has a keyword research tool, an ad group builder, a campaign builder, as well as a segment that makes managing historical data easy.

Well we have a differing opinion because even to this day, I still skimp and save on money by taking advantage of free trials to get all the premium features without paying a penny. Especially when its an odd ball task I might only need to do a handful of times.

We concentrated on the keyword-based aspect of all the SEO tools that included the capabilities, because that’s where most business users will primarily focus. Monitoring particular keywords and your existing URL positions in search rankings is important but, once you’ve set that up, it’s largely an automated process. Automated position-monitoring features are a given in most SEO platforms and most will alert you to issues, but they don’t actively improve your search position. Though, in the best position monitoring and rank tracking tools such as AWR Cloud, Moz Pro, and Searchmetrics, position monitoring can become a proactive process that feeds back into your SEO strategy. It can spur further keyword reseach and targeted site and competitor domain crawling.

“Victorious is awesome. It’s rare to find a team so diligent. Not only is their analysis completely on point, but they actually worked with our devs to make sure everything was implemented. That was a huge burden lifted off our shoulders. Instead of having more work to do post audit, we had less work…because Victorious actually handled implementation. Awesome stuff. Definitely recommend. :)”

9. Link intelligently to yourself. When linking from one page to another on your Website, use your specific keywords or phrases. Don’t just use words like Home, Products, Contact if you can use Used Cars Home, Our Used Cars, Contact Used Cars.

Reports are ready within minutes, are easy to understand (even for the most inexperienced users) and include practical solutions for issue resolution and guidance for further investigation/research where required.

Define it as you may, link building is an art which requires multiple aptitudes, including knowing how to approach others in your industry, and where to find them. The following resources detail all the tactics of earning or acquiring links in order to boost the visibility and authority of your website.

Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..

37. Google’s Webmaster Academy – For a complete understanding of best practices and guidelines to what Google favors, take this course detailing the dos and don’ts of creating a good website that Googlebots crawl and index properly, and which the search engine favors in rankings. Albeit somewhat advanced for a beginner, it will introduce you to the more technical aspects of optimization – some of which you will need to deal with yourself.

At Search Engine Watch we have covered this topic back in 2014, but much has changed since then. We’re going to take a slightly different tack with this one. Instead of looking at what major organisations and websites define as SEM we’re going to look at what could possibly be encompassed by the term SEM.

If you’ve seen ads appear at the top or right of search engines, then you already know what SEM is. When your ads display in these optimal, highly visible positions, your business can have an edge over your competition. Plus, most searchers only click on the first few results, which gives these premium ad spots a visual advantage to catch the attention of your future customers.

If you would like to purchase multiple domains or just one domain, you can select from Godaddy.com and register them. However, if you want to just want a report, you can export all the results from the DHP into a .csv file later on.  This is very useful and a time saver. One tip, turn off your ad blocker for best results.

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and more.

I’d add one thing to number 5: Writing good copy is crucial not just for your Title/snippet, but for your whole page, especially your landing page. You want people to stay on your page for a while and (hopefully) even navigate to other pages you have. Google looks at bounce rate and where they go after they hit your page. Learning to write good copy can not only increase conversion (if you’re selling something) but make your content more impactful and engaging. There are free books at most libraries or online to help.

E-commerce Web design is never “finished.” It’s a continuous process of A/B testing to hunt down the best performing variations. The right “tools” are important, but the best consultant or company is more important. An expensive consultant is not expensive if she can generate many more sales than a “cheap” one.

They both have already seen nearly 100% revenue growth over the past two months and we plan on replicating the same process with other websites for this brand. Look for bloggers with no end product and help create one or hand them an existing one that fits with their brand.

Georgi Todorov is an independent digital marketer, specializing in outreach strategies and international SEO. Besides his passion about digital marketing, he has graduated from university with a bachelor degree in Cultural anthropology which makes him extremely curious about anything “foreign” and “international”. He is always happy to talk with new people and you can reach him at his Facebook, Twitter or Linkedin. He has recently started his own blog about digital marketing

Did you get hit by the Google Fred update? Many websites did and it left them calling the best SEO company they could find in hopes the penalty could be eliminated. But, the Google Fred update penalty is not so easily solved. Learn more about the update now.

I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.

It’s a great article about SEO strategies and techniques. The information provided in the article is wonderful and very useful. If we do SEO with following the steps and techniques mentioned in the article, we surely find our website in search engines. Website content, URL, speed of the site, these factors are very important for any website.

With a staff over over 30 in downtown Akron, OH, we have SEO specialists and designers / developers ready to help with you project. Give us a call and we’ll talk over your goals. We know your business is unique.

How do you ask others for link opportunities? Most of the time people are only interested in either reciprocal links, or them providing guest posts on my site (when I reach out). And I can’t imagine if I did a round up post getting many inbound links. People would be thrilled that they had received a link, and wouldn’t create a reciprocal link to destroy the value.

Pingdom returns a number of metrics you can use to increase site performance such as load times, performance grades, and useful performance insights. It also provides suggested solutions for lousy performance grades.