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Many marketers think of search engines as delivering the search results or SERP (Search Engine Results Page) in the form of purely textual results. The truth is that search results can be any mix of text, images, video, audio, or other file formats. In the United States, search engines don’t simply include Google, Yahoo and Bing; they also include commerce sites such as eBay and Amazon, as well as specialty search engines such as YouTube and Hulu for video, restaurant search engines, “people” search engines such as LinkedIn, or online business directories for local results, including IYPs (Internet Yellow Pages) and sites such as Yelp, Angie’s List, and others.

Great post, Brian. This is a really comprehensive techniques, a practical mix of strategy and time-saving tips. I have gone through a lot of website on this relevant topic and I find your post to be interesting with some excellent examples. It’ll take me some time to digest all the info/tips that you present here but Thank you for sharing.

I don’t touch a campaign until I’ve analyzed as much data as possible. I use Google Search Console to understand the queries, landing pages, device (mobile, desktop) and type of organic visit (video, image, search). I use Google Analytics to understand the performance of the traffic once on the site. I use Google Search to do topical and keyword analysis for building content campaigns.

Over The Top SEO LTD also known as O.T.T is an international Full Service Digital Marketing Company that specializes in Search Engine Optimization (SEO),Online Reputation Management (ORM), Lead Generation, Unique & Advanced Marketing Techniques and …..

As obvious as it may seems, it would be wrong not to include them. Google and Bing search engines themselves are very useful SEO tools. Mastery of search engine functionality is part of mastering SEO. With some search magic, you can examine duplicate content, find content scrapers, check keyword rankings, analyze SERP listings, and more!

“My favourite one is Google Analytics. Nothing comes close to the data you get from Google. It gets even better if you connect it with your Google Search Console account. You get to see how your website is performing, see the click through rate and page impressions.

Are you looking for an SEO company in 2017? These are some of the things to keep your eye on. These are some important emerging trends compiled by industry expert, and Ignite Visibility CEO, John Lincoln.

2. Ahrefs: The best link analysis tool out there. I use it every day to analyze competitor link profiles, see which content types are best for link building in different industries and measure link acquisition efforts for client link building campaigns. 

Alongside the expansion from traditional marketing endeavors towards a more digital and online approach, a number of industries which have often relied on traditional marketing will be making plans to expand their online presence over the next 10 to 15 years. Businesses within the healthcare and financial industries are searching for new ways to reach an online audience.

A kick-butt reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and more.

Getting people to come to your web site is only half the battle. Once they’ve arrived, you need to be certain you’re serving up fresh, engaging content. While writing is a skill that doesn’t always come easy, our collection of simple tips and insights can help you rev up your content to gain better search engine rankings and higher conversion rates.

The second most important thing that you can do to find the very best SEO company Dallas has to offer is to verify and all promises, claims, or reputation that they may or may not have in the local community.

Posts With Google are very new. They allow you to do a post on Google My Business and have that display in your companies branded search results. SEO professionals and social media pros are all over this, as it is a great marketing tool to promote events, special offers and more.

If you’re creating a website just to be a sort of hobby site or a personal site to update family and friends on your life, then you don’t need to be overly bothered with SEM. But if you have a business, or have finally realized just how profitable your blog can be if you put some time and work into it, then SEM is absolutely essential. Without SEM, there’s a small chance that anyone will be able to find your website amongst the millions of others that are on the web.

You know who and where your best customers are — Bing Ads lets you choose when and how to reach them. Control where your ads appear by city, state, country and worldwide. Fine-tune your targeting even further by setting the time of day to display your ads and on which devices. By targeting only your most relevant customers, you can reduce unnecessary spending.

Search & Extract Twitter Users+ “Find Influencers in Any Niche” — Find influencers who’ve shared any piece of content on Twitter in the last 7 days. Also useful for finding influencers who’ve shared content from a particular domain. Or about a particular topic.

We will thoroughly analyze the content on your website according to Google’s Content Guidelines. Depending on the requirements, we will create new copy or update/edit existing content to optimize it for search engines. We might also suggest the creation of new landing pages.

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I’ve been using gShift here at Laurentian University since summer 2016 and am very pleased with the keyword discovery and insights we get. Since moving onto the platform, we’ve used much of those insights to apply them to our content and we’ve seen our average academic program rise from an average position of 11 to 9 (that’s over 170 programs, so the needle is hard to move).

Thank so much for posting some very outstanding suggestions. I am not clear on how to take advantage and or use the Broken Links on Wikipedia for my website, I am a business owner and perform some of my own SEO work but I am definitely not an expert.

60. Copyblogger’s Keyword Guides – Behind this link you will find access to two separate keyword research guides produced by Copyblogger. All you need to do is register with an account and you’ll get the Keyword Research: A Real World Guide and Content Marketing Research: The Crucial First Step. Not only that, but you are also given the option to download 14 more books on content writing and marketing, SEO and other related subjects, and a 20-part on online marketing – basically the same deal mentioned above.

Apart from that, SEOquake toolbar can show you all these parameters for all the search results. This information can be extremely useful if you are gauging competition for different keywords. You can even download search results in CSV format and prepare your own excel sheets of search data.

“My favourite one is Google Analytics. Nothing comes close to the data you get from Google. It gets even better if you connect it with your Google Search Console account. You get to see how your website is performing, see the click through rate and page impressions.

Reputation Management helps companies eliminate or reduce the damage caused by negative Internet postings. We offer reputation management services, as well as Ripoff Report Removal Service, Yelp Negative Review Repair, TheDirty.com Post Removal, Scam.com Post Removal, ComplaintsBoard.com Post Removal and ScamBook.com Post Removal.

This tool addresses your tracking concerns when you use email to drum up interest for your site and web pages. This type of off-page SEO is often overlooked by link builders, but the information this tool provides can give you important information about content engagement.

Sir, can google AdWord’s free keyword research tool be used completely over Semrush or other paid keyword research tool to make a WordPress website completely seo freindly? I asked this question because at present I could’nt afford the price of semrush or other paid premium services.

Good information architecture, website structure and internal link architecture are critical to rank new product pages well. Link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls and indexes your content fast. Also link to them from their parent category pages.

SEO platforms are leaning into this shift by emphasizing mobile-specific analytics. What desktop and mobile show you for the same search results is now different. Mobile results will often pull key information into mobile-optimized “rich cards,” while on desktop you’ll see snippets. SEMrush splits its desktop and mobile indexes, actually providing thumbnails of each page of search results depending on the device, and other vendors including Moz are beginning to do the same.

Did you know that your content marketing can actually hurt your search engine results in Google? It is true. If you optimize content for the wrong terms, it can results in reducing your rankings for your most important terms. Learn about this process here.

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Breaking blog posts up using subtitles and section headlines not only makes them more visually appealing on a text heavy computer screen, but it also gives you additional opportunities to use your keyword phrase.

}} } );jQuery(document).bind(‘gform_post_conditional_logic’, function(event, formId, fields, isInit){} ); jQuery(document).ready(function(){jQuery(document).trigger(‘gform_post_render’, [1, 1]) } );

Cool Feature: LinkMiner shows you how many outbound links a page has…on a Google SERP. That way you can zero-in on pages with lots of outbound links (and therefore, broken link building opportunities).

Thanks for the awesome collection. I use mailchimp free version (2000 subscribers) for for email marketing. Is it worth to use many account to manage subscribers? I mean if use 5 account it mean I can manage 10.000 subscribers. Please advise. 🙂

Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like “ideas,” “shopping list,” and “brands,” according to recent research from Think With Google. more

If you want to see the content of that broken link and where it is located, you can use the Wayback Machine. This tool can be found within the broken link finder and lets you create content that is similar to the original, or maybe even something better.

4. Make navigation easy. You can do this by building clear text links to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like their navigation plain and simple—and so do many users.

One significant advantage compared to using a simple list of blogs is that it provides stats for each blog including social signals and domain authority. You can spend your time pitching guest posts to the highest quality sites with real traffic, and not PBN’s.

BrandMentions – notifies you of any mentions of your content/pages and if they’re not linked to you, you can ask webmasters to credit you for referencing your works.Here is a comprehensive content that discussed about effective tactics using the aforementioned link building tools.

Great reminders about some old techniques that still work and some new ideas I haven’t tried. Hilltop is definitely an algorithm update for Google you can’t forget about. Important to remember and an essential part of creating valuable content.

Your blogs are very useful here and especially to this blog, which provide this point information, I have received lots of help to read this blog post, please continue to share this kind of information.

Small Seo Tools provides different types of tools for all kinds of user & Seo related tools can be used by all kinds of user. Web development and design related tools for developers and designers. open multiple urls opener apps, Small Seo Tools, open multiple urls, hash md5 generator-sha1 encode

Another great tool I’ve been using the past few months is Copyleaks.com it’s a great way to be notified if someone has created duplicate content of anything you have written. Super easy to use and effective plans!

It’s hard to say what comes in 2nd and 3rd because I use a variety of tools for different things, but I’ll touch on the ones that are most versatile. I have been using SEO Profiler for rank tracking primarily, but it also has a suite of interesting features, including a backlink (not as robust as some others, but a good starting place), an uptime monitor, a Top 10 Optimizer like seen in iBusinessPromoter, and a Rich Snippet Creator, which is a handy built-in tool to kick-start schema writing.

Wonderful post! I was a little confused on the first idea though. I don’t understand how contacting people to tell them that their Wikipedia link is dead will help build backlinks. Could you please provide more clarification? Thanks so much!

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Fortunately, Google puts more weight on the anchor text of external links anyway. So as long as some of your external links have your target anchors, you’re probably OK with a “Home” button. In fact, I’ve ranked homepages with a “Home” anchor text nav button for some seriously competitive terms. So it’s not a make-or-break ranking signal by any means.
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130. Keyword Discovery – This is another nifty little tool that allows you to find search terms for your site. What I find nice about it is that it somehow manages to give you, as you’ll find described on the site, both generic and long-tail keyword, that are somehow gathered from some 200 search engines from all over the world. In its free version, the Keyword Discovery tools offers hundreds of search terms, and search trends for the last 12 months. If you get the paid version, you’ll get up to 10,000 search terms per query, and a complete 12-month trend history.
It’s hard to say what comes in 2nd and 3rd because I use a variety of tools for different things, but I’ll touch on the ones that are most versatile. I have been using SEO Profiler for rank tracking primarily, but it also has a suite of interesting features, including a backlink monitor (not as robust as some others, but a good starting place), an uptime monitor, a Top 10 Optimizer like seen in iBusinessPromoter, and a Rich Snippet Creator, which is a handy built-in tool to kick-start schema writing.
3. Google Keyword Planner – When looking for different keyword variations to focus on within my client’s content, I use Google Keyword Planner to see the search volume and performance of important keywords that can potentially drive traffic to a client overtime.
Well, Google has also been proven wrong, time and time again. From my own personal success of utilizing social signals to increase rankings, my company’s success with our clientele, my colleague’s success, and other SEO marketers I collaborate with – all of us have seen that Google is flat-out lying to us when it comes to social signals impacting rankings.
Brian Dean of Backlinko is a perfect testament to the failure of standard frequency benchmarks. In just the last five years, he’s only posted 53 blog posts. But those 53 posts have driven over four million visitors to his site.
Search engine traffic originates from voluntary, audience-driven behavior. This means the visitors from a search results link (or otherwise engaged in search results) have not only selected your content (link, image, video or other format) from among your peers, but chose the search query that resulted in your content (ad or organic) being shown.
In the early days of SEO, you could pepper keywords into your on-page content and watch as your website moved up to the top of the search results. Today, search engine’s algorithms have become more complex, relying on a variety of signals to determine where a site should rank for certain keywords. That being said, there’s a select few tactics essential to any SEO strategy—no matter the type of business at hand.
To build out and run campaigns, I rely heavily on Hubspot and its COS. WIth Hubspot, you can easily build out landing pages that convert, add awesome content to your blog, enhance on-page SEO and optimize social campaign planning.
What a fantastic list of resources! We actually recently launched a SEO auditing tool that works with Chrome (http://www.trinityinsight.com/blog/seo/one-click-seo-auditor/), it might make a good fit for your page and help your readers.
JumpFly professionally develops, implements and manages Google AdWords, Bing Ads, Yahoo Gemini and Facebook pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their paid placement campaigns. JumpFly is a Premier Google Partner, Bing Elite Partner, and Facebook Certified Professional. JumpFly assists more than 400 clients, offers a money-back-guarantee, ranks as the #1 PPC Management Company by TopSEOs, Clutch and Great Agencies, and has an A+ rating from the BBB.
A VERY in-depth site audit tool. If there’s a potential SEO issue with your site (like a broken link or a title tag that’s too long), Site Condor will identify it. Even I was a bit overwhelmed with the issues it found at first. Fortunately, the tool comes packed with a “View Recommendations” button that tells you how to fix any problems that it finds.
82. 33 SEO Experts Share Their Link Building Strategies – When you’ve mastered the other theory resources listed in this category, it might be worth your while to check out how the experts approach link building. Although this article was published in 2014, all the tips and advice offered here are just as valid today. SEO is indeed a fluid practice, but things don’t change drastically overnight. Beginners and advanced SEOs alike have a lot to learn from the likes of Rand Fishkin, Adam Connell, Sean Si, Neil Patel, Ian Lurie, and more.
What you should do is focus your anchors on relevant, deep-level pages. Not only will you create a natural, versatile anchor text cloud, but you will also allow visitors to navigate to top-level pages.
Find ways to increase the number of visitors to your website, and then find ways to increase the conversion rates of those visitors, and you’ll know exactly what it takes to make your search engine marketing program successful.
Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “how old is Ryan Gosling?” (the answer of which Google will likely provide without you having to leave the SERP) to more complicated queries such as “what is the best steak restaurant nearest to me?”
Ahrefs was made for finding links in the first turn, and this is the thing it is really good at. It had then been developed to offer other features, still backlink search is still its go-to functionality. It has a nicer interface and more convenient UX than Majestic. However when you need not just a big list of links, but a good understanding of where they can take you, SEO SpyGlass (the tool from SEO PowerSuite) is the winner. For a tiny fraction of Ahrefs’ price, SEO SpyGlass will find a site’s backlinks and then offer core deep link analysis and link management features you won’t find anywhere else.
SEO is always evolving—with new tactics constantly being deployed. It’s tempting for businesses to adopt the latest shiny-object SEO tactics in their never-ending quest to rank high in searches. But in the rush for Page 1, too often companies skimp on the less-shiny foundational powerhouses of successful SEO strategies.
The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction.
Google Analytics goes beyond pure traffic metrics as you can slice the data in a hundred ways and it also tracks conversions – meaning you not only know how much traffic you get from the different tactics, but you also know whether you attract the right traffic.
Read…picked up jaw from the floor…read again…shook my head and smiled…bookmarked and now reading again! Brian, you’re by far the best SEO guy on the planet and a nice decent bloke as well. I love these gems you post every so often and looking forward to your next online course.
Interesting article. SEO is very important to have for your companies virtual identity, but I highly recommend that rather then doing it yourself, you seek a professional to do it for you. A professional keeps up to date with the changes of algorithms, and has the professional experience to optimize. A great web designer will provide a professional SEO specialist as an option when building your site.
As Google tweaks its algorithms, tools, and search engine policies, so goes the SEO industry. The AdWords API is still the foundation of much of the data with which SEO tools work. Google used to make much of its ad hoc keyword search functionality available as well, but now the Keyword Planner is behind a pay-wall in AdWords as a premium feature. Difficulty scores are inspired by the way Google calculates its Competition Score metric in AdWords, though most vendors calculate difficulty using PA and DA numbers correlated with search engine positions, without AdWords data blended in at all. Search Volume is a different matter, and is almost always directly lifted from AdWords. Not to mention keyword suggestions and related keywords data, which in many tools come from Google’s Suggest and Autocomplete APIs.
If you don’t know SEMrush, you’re probably new in the industry. It’s one of the go-to tools when it comes to keyword research and competitor analysis. I can’t begin to explain to you how much SEMrush has eased out our competitor analysis process whenever we send a report to a client. It’s so easy to pull reports from this tool. Try it out here.
Exact Match: Your keyword has to be identical to the search query, no words before or after. All words have to show up in the search query with the same exact order of your target keyword. This match type doesn’t show your ad for any variation.
this is free version of Moz’s SEO tool URL Metrics: http://metricia.com/mozs-seo-tool-url-metrics-checker you can check MozRank, MozTrust, Page Authority, Domain Authority, backlink, and more with complete report.

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30. Wordtracker Academy – Though well enough organized, Wordtracker’s Academy is not the most complete course you could take. However, it gives you an idea of the important topics on learning about SEO. It’s got separate categories dealing with keyword research or link building, PPC, and content writing. It has an apt category on social media marketing which looks at all social media platforms separately and underlines their importance, as well as how to integrate them into your marketing campaign – this however might be better suited later on in your education.
Matthew you are very good and give anyone learning seo a lot of very helpfull info. You are my No1 for seo. I am going to email you now, but jst wanted to leave a comment saying this is a list i have wanted for a while now.
For example, let’s you have a piece of content about low carb dessert recipes. If MarketMuse finds that your competitors use terms like “Stevia” and “Agave Nector” — but you don’t — it will suggest that you include these terms in your content. In my experience including LSI keywords like these can make a significant difference in your rankings.
We use white hat and result oriented SEO methods to deliver rankings that last. While sweeping algorithm changes are wiping out businesses, our ethical and safe practices keep you safe from all such updates.
One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. This article will show you how visual aids and graphics help make them more memorable. Read More
Not surprisingly, on page website optimization begins with keyword research. You have to know what words and phrases people search for in your industry so that you can strategically target those keywords. The simple truth is that if the words and phrases that people are looking for aren’t present on your site, the search engines won’t include your web page in the SERPs for those keywords. What does that mean for you? It means that you may be missing out on highly qualified search engine traffic.
Even though the value of the H2, H3,…, H6 tags for SEO is debatable, it is still generally a good idea to include your primary keyword in your H1 tag, make sure there is one H1 in the entire page and that it appears before any other heading tag.
#4 of Best SEO Companies of March 2018 – Over The Top SEO LTD also known as O.T.T is an international Digital Marketing Company that specializes in SEO/Web Development and Design/Lead Generation/Unique Optimization and Hosting. Our knowledgeable staff and tools can help increase the rate of relevant ORGANIC traffic to your website. Our services will provide a higher click through rate (ctr) and increase your company’s brand recognition. As a company, we are committed to training that will enhance your ability to maintain and optimize your search engine optimization.
Well this blog is really awesome and the tools mentioned above are the best tools for the seo tools . But if there is requirement of the software audit of the entire organization can follow the given link:- https://www.binadox.com/
My favorite tools are: Google Analytics, Google Webmasters tool and my own in house SEO tool which I personality programmed in order to help our clients with their website ranking and sales. This tool measures all on page and off page I don’t use seo tools which are in the market because I don’t want my clients’ websites’ data to be restored in these sites’ database servers and reveal my customers’ link profile and statistics to their competitors.

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130. Keyword Discovery – This is another nifty little tool that allows you to find search terms for your site. What I find nice about it is that it somehow manages to give you, as you’ll find described on the site, both generic and long-tail keyword, that are somehow gathered from some 200 search engines from all over the world. In its free version, the Keyword Discovery tools offers hundreds of search terms, and search trends for the last 12 months. If you get the paid version, you’ll get up to 10,000 search terms per query, and a complete 12-month trend history.

Here’s the long and short of it: links do matter. Maybe not as much as they did ten years ago – as search algorithms advance, they gain more ways to ascertain the value and relevancy of a page. This tends to mean that search algorithms need to rely less on a site’s backlink profile. It doesn’t mean they ignore it entirely.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

I for some reason never thought to use scoop.it for that kind of outreach (just content promo). But it makes perfect sense. And because scoop.it is probably a bit more lively than Delicious these days I imagine it works even better.

Thanks Brian for another extensive post. Well, at the end of day, it all depends on how quality your posts are, how they did help people. If we provide information/solutions what they are search for, definitely Google will find our content are the best ones for #1 position.

Grammarly grammar checker is a platform designed to detect both common and advanced writing errors to help writers improve their writing skills. It is easy to install and user-friendly. It is the best in the industry,

First of all, I would like to put one thing aside. There is no way that Google or any other search engine can ban you for using our software‚  And this is because for Google, AWR looks like a regular web browser. We send the EXACT data web browsers send. There is no way for Google to find out that you are using a tool like AWR.‚  And even if they knew, they have no way of knowing your website domain. AWR sends queries that only contain the Keywords, NOT the URL. It then searches the URLs in the results Google sent back.  This means they have no way of making a connection between the IP address of your computer, where AWR runs from, and your website.  If this was possible, then I could fake this information to look like my competitor domain and then get him banned!

It would also be cool if you made a ‘best paid seo tools’ list as well. I’d be interested to know what the best seo tools are in 2016 that every marketer should have. Just a thought! Keep up the good work.

Being able to dig around on the ‘back-end’ of your site, getting to know how it functions and any issues with it is a pivotal step in reaching optimisation ‘Nirvana’. The tools below should help you in your quest to reach this mythical place.

Reuse URLs. If you sell generic products where technical specifications and model numbers are not relevant, you could reuse your URLs. That way you will preserve the page’s authority and increase your chances of ranking on Google.

I got you covered in this guide! Here is my list of the 100+ best SEO tools that you should be using in 2017.  I have done the heavy lifting for you by compiling a list of recommended, tried and trusted SEO software reviews. Rest assured, you can rely on them for their outstanding results as I use them daily for my client’s at SEO Expert Brad.

As Bing’s Duane Forrester said, “all SEO Ranking signals revolve around content of some kind” highlighting the impact good content has on your site.Coming up with fresh and unique ideas day in day out is incredibly hard, however necessary to keep your site not only relevant and engaging for your audience, but optimized for search engines. The tools below are will hopefully enable you to find new ideas and optimize your current content.

Once you have a keyword tool, build a list! See which ones will perform best for you and your niche (word of the wise: don’t choose the highest ranking keyword or keyword phrase. If you do, you’ll end up on page 432 of Google search results)

Amazing collection! I was also looking for this kind of collection. You can add another seo tools serplab.co.uk to check the result of Google SERP of any website. I have used many tools to check my site’s health in Google SERP. But it is totally free better than any premium seo tools.

Good article with great list of tools. Also interesting conversation/suggestions in the comments area. I have a new site http://www.seoflx.com, which I need to get few good backlinks or some sort of exposure . Can anyone suggest on how to do?

As an SEO and internet marketing noob, this is the perfect list. I will inspect it in depth and squeeze all the value from the resources you have so kindly shared here. In time I hope to invest in all the tools you recommend in your video tutorials both paid and free but we all have to start someplace and being resourceful is essential.

One thing I have also found to be pretty funny about that is that “Cityname SEO” is usually not a high volume keyword, so how many of the searches for it are made by the city name SEOs themselves? Even more laughable is the drastic measures some will take to rank for this trophy keyword. Sure, I suppose they can then show clients “look we’re #1 for city name SEO” if they don’t have any other proof of their abilities. But I know in my area, some SEOs are buying links, participating in black hat private blog networks, putting out press releases on paid PR sites – for what? To get on the nerves of other SEOs? (resisting the temptation to try to get a “cityname SEO” link here)

114. Keywordtool.io – In many ways similar to Ubersuggest, this keyword tool has the extra value of adding alphabet letters at the front of your selected keyword as well, so it searches for a + coffee, b + coffee, etc. More than that, it combines your keyword with 0-10 numbers as well, so your list is completed. It is ideal for getting into long tail keywords and expanding your keyword groups.

Secondly, “Spreadsheets”! Some people love them, some people hate them… I happen to be one of those weird people that use Excel spreadsheets to organize all of the information I gather about keywords, difficulty and all of the other metrics, and develop a strategic game plan for my clients.

Monitor Backlinks is great because it’s the platform that makes it very easy to identify your site’s bad & good links without having to spend hours doing it. It shows various metrics for each links, including Trust & Citation Flow by Majestic, Domain & Page Authority by Moz and some other useful metrics. Best of all, it automatically shows a warning sign for the links that have poor metrics, so you can decide if it’s worth keeping or not. I wrote a guide showing how to analyse your site’s links using Monitor Backlinks, here.

SEM is a highly controllable, highly customizable channel. Because you can silo traffic and isolate targets for specific tests in a stable environment, it’s the perfect laboratory for testing things like:

32. Moz Academy – Although they now provide their own services and tools, Moz (former SEOMoz) started out as a purely instructive website, which explains why they’re still one of the best sources for information, data, and news in the world of search engine optimization. It then only stands to reason that they have their own academy – here you will find webinars and video lessons on subjects like inbound marketing, SEO, social media, or link building.

Thank you so much for give us this latest information about SEO. When i was reading your tips that same time i was trying you tips in second tab of browser. You all tips are right and useful. I think you should post new topic soon about SEO. I am waiting. 🙂

Using Linkody to Monitor Anchor Text and Avoid Google Penalties One of the most valuable aspects of Linkody is that it easily allows you to see the distribution of different anchor texts being used to link in […]

Just go to Settings > Permalinks and select Post Name or Month and Name. Do this long before adding content to your blog to avoid broken links. If you had no idea, broken links are bad business for SEO, and if you’d like to learn more, Elegant Themes published a great post on why you should never use the default permalinks setting.

Content Experiments works in conjugation with the plans you have made with Google Analytics and allows you to create different versions of your site to show your users. This allows you to test out layouts, headlines, color combinations, content and all the other features of creating a perfect website.

Keywords are still key factors in SEO, which in turn affects link building, so you want to hone in on the best keywords on which to spend your resources. This paid tool (free with a Moz Pro account) analyzes and assesses keywords in terms of how it is likely to rank on search engines.

98. On-Page SEO Checklist – What’s better than a guide? A tutorial. And what’s better than a tutorial? A checklist! – which is what you get for free if you register with an account on the Webpage FX website. A book like this teaches you all there is to know and do about on-page optimization. Your reliance on tools for this task only works in the post-publishing phase, so it’s best to start off with all your on-page factors ticked off.

Perhaps not what you’d initially think of as a ‘Free SEO Tool’ but it’s free, it’s a tool and it’s one which every SEO should be using on a daily basis to further their own and their client’s campaigns.

If you have a FREE SEO tool that does something different or better than what I’ve listed, please let us know in a detailed comment below! We’d love to hear how you use the tool and how it could help others with similar challenges.

A couple of years ago, fellow Ahrefs’ writer David McSweeney did exactly this—he tapped into the success of a Coke viral that was doing the rounds to pick up over 100,000 visits to one of his websites + links from the press.

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SEO is an umbrella term which encompasses many different strategies. There are a lot of ways one can improve a website’s rankings and Los Angeles based Coalition Technologies knows how to choose the ones that are best for your business. We can write your copy, build your links, get you press coverage, run your PPC campaign, build and design your website, optimize your site for powerful keywords, and whatever else it takes to increase your revenue.

You now have the keywords people are finding you for in the results pages where you rank below #6 The fact that they clicked on your result proves that they found your result interesting: see if you can optimize any of those terms so you’ll rank higher than a #6 average rank: use the Page Analysis in our SEO plugin to improve the page, improve the copy, ask others to link to you, etc. Be sure to read our article about cornerstone content as well.

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. That will help you display ratings, prices, reviews along with your rich snippet in organic results. Even further, this will increase your chances of getting a Google knowledge card featuring your website. So if your website includes listings, reviews or events, here’s how to make your results show in Google, like this:

this is free version of Moz’s SEO tool URL Metrics: http://metricia.com/mozs-seo-tool-url-metrics-checker you can check MozRank, MozTrust, Page Authority, Domain Authority, backlink, and more with complete report.

Annoying pop-ups: Great for conversions? Sure. BUT too many of them can send a visitor straight for the back button. Make sure any pop-ups are easy to close and don’t go crazy. Delayed and/or exit intent pop-ups are your best bet.

If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018. more

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly.

This article is truly refreshing. It’s white hat hacks that anyone can use. Only challenge is the execution. The ones that works will does take a lot of man power a numbers game. I guess that’s why good linkbuilding is so difficult. Thank you for giving good tactics to at least trying for the right way of going about it.

SEO reporting takes a lot of time, but if you do it right, your boss will be very happy. Some executives want to see the details, others just want to see an overview. Either way, this post covers all the best reports for SEO.

Depending on the level of technical SEO and On-page SEO, we might suggest a few technical changes to optimize your website. When we propose changes in a website, we give reasons why these changes are necessary. We will never make any technical change on your website without your consent.

The advantage of paid search is that you can have your website listed on the first pages in a prominent spot on Google and other search engines. However, showing up is only part of the process. You need to create an ad that not only leads to clicks, but to sales or whatever result you’re looking for. If you don’t know what you’re doing, it’s possible to write an ad that people are drawn to and click on, however, you don’t make sales. Since you pay per click, and clicks can add up quickly, you can lose money. For example, if you pay 50 cents per click and 100 people click the ad per day, that will cost you $50 for the day. If you let the ad run for the month, you’ll pay $1,500 ($50 a day multiplied by 30 days) for those clicks.

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. Here’s Matt Cutts take on advertorials.

That’s a really good tip: let people know what you mentioned them in a post. It’s so, so basic, but it works. Most influential people are super-busy and may not even realize they’ve been mentioned. A quick “hey, I mentioned you here” goes a long way.

The Link crawling is incredibly detailed in its presentation, making it ideal for any SEO specialist. It also has a host of other functions. It can be used to crawl your site into a Microsoft Excel file. You can also use analyze information about the site’s architecture.

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

Tip: Along with delicious I search on scoop.it for similar opportunities. If they liked an article related to a year.. say 2013 and you update the resource to 2014 chances are they’ll share it. Kind of a twist on your delicious + sky scraper technique. You don’t even have to make the content much different or better, just updated! Got some fantastic links recently because of it.

That second link will still help you because it will pass extra PR to that page. But in terms of anchor text, most of the experiments I’ve seen show that the second link’s anchor text probably doesn’t help. That being said, Google is more sophisticated than when a lot of these came out so they may count both anchors. But to stay on the safe side I recommend adding keywords to navigation links if possible.

“ASO (App Store Optimization) will be the next gen SEO in 2016,” says Rob Lons of performance SEO services RankPay. “If you look at the rise of mobile use and how much paid ad dollars are being spent each year, you can see the huge demand and rush to reach people on their mobile devices.”

You may be wondering, why pay to show up in search engines and have people click on your website pages? Can’t you just improve your website’s SEO and get online visibility and organic clicks for free? The answer is that organic search isn’t actually free. SEO strategies are very beneficial to your business, but SEO takes time to take effect, (up to 6 months) and the tactics involve a lot of work toward producing quality content. With SEM/pay-per-click advertising, you see results right away, in the form of your business name on page one of a search.

I know it sounds obvious, but it’s amazing how many link builders fail to realize the importance and the efficacy of using advanced search operators in Google’s search engine to identify high-value, relevant link prospects.

Bottom Line: LinkResearchTools is a set of SEO reporting and analysis features that delve deeper and more creatively into backlink tracking and link-focused site crawling than any other tool we tested. I…

We are developing a free tool that does something different to those listed here. Check out Meta Forensics (https://metaforensics.io) – it is a website architecture, internal link and SEO analysis tool.

So, as you begin selecting keywords to focus on, consider what terms you know are relevant to your industry. From here, you can use a range of keyword tools to find relevant terms, determine the feasibility of each for your site, and much more. When it comes to using your keywords, however, you’ll need to add them across your site in various areas. In terms of content, shoot for the aforementioned keyword density, while also ensuring each page matches the user’s intent. In other words, consider what you think users would want to read for a specific search query.

For starters, my team has more than a decade of experience successfully ranking local business websites on Google’s first page (for ridiculously difficult terms too). If you know anything about Dallas-Fort Worth, it’s a highly competitive market, both offline and on.

Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..

There are so may SEO firms out there who rely on black-hat link building strategies to get clients quick results. However, those results disappear even quicker than they appear. Make sure you know the difference between what and black-hat links. It could be very important for your website’s future.

Moz Keyword Difficulty Tool – Some might argue against it and by no means is this tool definitive, however, validating the feasibility (https://moz.com/researchtools/keyword-difficulty) of the keywords in your keyword research can help you stay focused on entities and topics that you’re more likely to rank for.

Search engine marketing (SEM) is the use of paid ads to reach potential leads and customers on search engines such as Google, Bing, and Yahoo. More specifically, to reach them the moment they are searching for your service. It is also known as search engine advertising, paid search advertising, and pay-per-click (PPC) advertising.

As a result, in-depth keyword research is the key to running a successful search engine marketing campaign. You’ll want to run your campaigns targeting the exact right terms…or you’ll miss your target audience.

SEM isn’t a substitute for other promotional activities, especially considering people ignore search ads most of the time. However, a competitive cost per acquisition makes paid search a valuable way to attract new customers, boost search engine presence, and support other marketing campaigns.

The unique content you create should be valuable, not just fluff or filler content meant to trick search engine spiders. Wait…what spiders? Google and other search engines use special type of software (scripts) known as crawlers or spiders to find and index your content.

SEOquake is a SEO tool available as browser addon for Google Chrome, Mozilla Firefox, Opera, and Safari web browsers. It provides SEO related information for any website. These information parameters include page rank, age, last updated, alexa rank, and many other parameters. It is one of the most downloaded browser addon by SEO professionals.

Text Tools is an advanced LSI keyword tool. It scans the top 10 results for a given keyword and shows you which terms they tend to use. If you sprinkle these same terms into your content, it can boost your content’s relevancy in the eyes of Google. You can also compare your content to the top 10 to uncover LSI keywords that your content might be missing.

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Competitor analysis is a great way to gain insight and form a basis for a campaign. Ahrefs enables me to see who is linking to my competitors and what their top content is. Being able to see who links to my competitors will help identify what forms of links are working in that industry. Knowing what content has worked well for my competitors helps formulate content ideas that are likely to perform well.
All the tips are great, although i have some doubts about tip 16. I believe that in Google algorithm, a group of links that are common in almost all the pages (menu links) must be treated in a different way. This group of links can be used to identify the site main areas, for instance.
Think about what your readers want to hear from you and write with humans in mind. Very often, SEOs are writing only for the purpose of getting higher rankings, and they end up over-optimizing their content.
SEO best practices continue to change and evolve as Google adjusts its algorithm and consumer expectations evolve. For brands to succeed in the increasingly competitive digital landscape, brands want to make sure they stay abreast of these latest developments so their website remains relevant, visible, and useful for the search engines and customers.
8. Track your progress with a web analytics program. There are lots of options to use; Google Analytics in particular is easy to use, versatile, and it’s free. Web analytics can tell you a great deal about how people interact with your site and how much traffic the search engines are sending you.
First of all, I would like to put one thing aside. There is no way that Google or any other search engine can ban you for using our software‚  And this is because for Google, AWR looks like a regular web browser. We send the EXACT data web browsers send. There is no way for Google to find out that you are using a tool like AWR.‚  And even if they knew, they have no way of knowing your website domain. AWR sends queries that only contain the Keywords, NOT the URL. It then searches the URLs in the results Google sent back.  This means they have no way of making a connection between the IP address of your computer, where AWR runs from, and your website.  If this was possible, then I could fake this information to look like my competitor domain and then get him banned!
Pay Per Click Search Engines Pay per click search engines and pay per click advertising provides web site owners the opportunity to buy their way to better positions on search results pages. Step six looks at this form of advertising.
All kinds of marketers can benefit from a dialogue with a searcher; whether this searcher is facing a crisis, is in need of information, or is ready to purchase. If you aren’t in the search results when your customers or prospects are searching, then your competition is. You may lose that customer or prospect forever to any competitors who are present. Sound scary? You bet it is and billions of dollars in services and ad revenue are driven by the importance of search visibility: being in the right place in the search engine results pages at the perfect time.
In addition to giving you insight into the search volume and competition level of keywords, most keyword research tools will also give you detailed information about the average or current estimated CPC for particular keywords are. This is particularly important for businesses with smaller ad budgets and this feature allows you to predict whether certain keywords will be truly beneficial to your ad campaigns or if they’ll cost too much.
Really great helpful SEO tools these are. Very useful SEO article for anybody who want to be a SEO professional and who want to take SEO service for their webstie. These all are great parameter for measuring SEO. SEO related another tips and topics are here http://www.oathseoservice.com
We pride ourselves on our rigorous commitment to sharing the complete scope of our work, including any links we build, onsite changes we recommend, or strategies and tactics we’re pursuing – you can rest assured that our activities are shown to you in full and that we will make our best effort to explain our approach.
Microsoft IIS SEO Plugin – This is a windows add-on that allows you to scrape sites for information related to SEO such as long title tags, duplicate content, broken links and more. The output isn’t as user-friendly as some other tools, but it gives a lot of good information.
Search is growing at a great pace and tools like these add on productivity like anything. Have been a strong believer of the Data Driven decisions and most of these tools help with the same in an amazing way!
To compete with SEO, it’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn’t just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog
Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work!
Getting people to come to your web site is only half the battle. Once they’ve arrived, you need to be certain you’re serving up fresh, engaging content. While writing is a skill that doesn’t always come easy, our collection of simple tips and insights can help you rev up your content to gain better search engine rankings and higher conversion rates.
FAQfox is a question scraper tool. I like how you can choose the websites that FAQfox scrapes. So if there’s a particular site that your target audience hands out on (for example, Reddit) you can ask the tool to only search that site.
This kind of writing style is not recommended. It does not appeal to human readers because its choppy and repetitive. And it is not appealing to search engines either because you are “stuffing” keywords wherever you can, as many times as you can. Search engines are highly intelligent, and can very easily pick up on this poor writing style. You will soon face penalties if you pursue this kind of content.
Unlike other tools where you need to add seed keywords to start your research, here you just need to add your URL (or your competitor’s URL) and it will show you all of the keywords that are ranking for that site.
Hey Brian how can you write an article with more SEO techniques then some of the SEO tutorials available online. I gone through both this as well as “keyword research” page. Really got most of the information at one place what was I looking for. Bookmarked. Thank you for sharing such valuable information.
2. Ahrefs: The best link analysis tool out there. I use it every day to analyze competitor link profiles, see which content types are best for link building in different industries and measure link acquisition efforts for client link building campaigns. 
SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.
As a web designer you might think it important to rank well for the phrase “web design,” but again is it important? Are people searching for the phrases “web design” looking to hire a web designer or are they looking for information about web design, perhaps a definition?
Although this is not officially part of the Google ranking algorithm, it is something that can improve the presentation of your pages in the search results and this means higher click through rates and more organic traffic.

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The American democratic voting system can be used as a simple metaphor to explain how search engines rank websites. In America, one vote from a wealthy businessman is just as potent as a vote from a Starbucks employee. All votes are equal. The way Google and other major search engines work is similar, but with one major difference. One vote from Wikipedia.org does not equal a vote from Eggleston.com. Why? Wikipedia.org has more authority, also known as “link juice”.

Imagery, such as infographics, or a series of pictures or illustrations, lend themselves naturally to outreach. This means pitching your content to bloggers or journalists that share similar interests to your own, and that you believe would have an interest in reproducing your content. You can read more about the perfect pitch here.

While this may not provide you with all of the statistics and search volumes, you can start to get an idea for what keywords show up the most. And then you can cross reference it with any other software you might have.

Daily SEO certainly wouldn’t hurt but that is often not possible. As long as you are continuing to build your authority and posting fresh content, you will continue to see gains. On-page SEO can all be done once at the beginning (until you have new content). Whereas off-page SEO is something you would spend 10-20 hours a month on. I think a slower gradual increase is ideal.

The next step to achieving ranks in Google involves researching potential keywords to focus on in your content. Knowing which keywords you want to rank for will give your content strategy plan a clear direction for the future. There are several tools online to help you do this research. The most popular tool is Google’s Adwords Keyword Research Tool (https://adwords.google.com/o/KeywordTool). With this tool you can enter in as many potential keywords you’d like to target, and view what kind of traffic volume they each receive. It also shows how competitive each keyword is in the marketplace. Using this tool, it is very easy to find keywords your website can rank for in the near future.

Hey Reid nice work done. Thanks for posting such a post. I would recommend you to add one more SEO tool ViduPM in your list for SEO experts. As I am using that tool and really very much impressed by its features. Try your own and feel the difference @ http://vidupm.com

#3 – Rapportive – I created a list of 60+ email finding tools here, but Rapportive is still one of the best tools for finding people’s emails for outreach purposes. I also like using Metric Sparrow’s Email Permutator which to saves time when using Rapportive.

Wordtracker scout is a very cool (free) Chrome extension that finds keywords within a piece of content.You simply need to head over to an article, click the “W” button and the tool will scan the page for keyword ideas.

Be sure that your image matches your content. The content surrounding your image should be closely related to what your post is about. The image should be related to your anchor tags, image URL and ALT tags. When these criteria are employed, you help search engines confirm that you are not spamming about that your image is of high-quality and relevant to your keyword.

Thanks for your suggestions, Aaron. I didn’t include this type of resources in my list as I consider them to be aimed at more advanced learners, whereas my article tries to make sense of the basics of SEO.

At BrightonSEO in April, I spoke about a process using KNIME where I inputted data from both Twitter and the SERPs and then performed various semantic analyses in order to do some more advanced keyword research.

Outside of the “usual suspects” when it comes to SEO tools, I really like SerpWorx. It’s a super handy plugin for Google Chrome. In the SEO game, keyword research and monitoring your competitor’s metrics is really important to maintain your rankings. You don’t always have time to fire up some of the more complex tools when doing SEO research. SerpWorx gives you a quick snapshot of metrics, all in the browser.

You will also want to set this correctly in Google Search Console. Make sure to set up your site with Google Search Console and set the preferred domain, you can find this setting under Settings → Preferred domain:

SEMRush’s SEOQuake is one of the most popular toolbar extension adored by millions. It allows you to view multiple search engine parameters on the fly and save and compare them with the results obtained for other projects. Although the icons and numbers that SeoQuake yields might be unintelligible to the uninformed user, skilled optimisers will appreciate the wealth of detail this add-on provides. 

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That gives me a huge number of suggested keywords which I can use not only for individual articles but to sprinkle throughout the article as well.One other tip for using the keyword planner is; Instead of typing in a keyword, find your top 2-3 biggest competitors and stick their URL into the landing page section.”

Clean up duplicate content that’s hosted internally or externally. By cleaning up duplicate content, you’re removing any scraped content or duplicate on your site. If you have duplicate content on other sites, email the webmaster to have it removed or add it to your disavow file.

Lehmann-Haupt also warns against firms that claim to have ‘proprietary methods’ of optimization. ‘That probably means they have unscrupulous methods,’ he says. “There is no special sauce, and there’s no secret method.’

The second most important thing that you can do to find the very best SEO company Dallas has to offer is to verify any and all promises, claims, or reputation that they may or may not have in the local community.

Google Alerts is not just relevant to use for SEO, but also for website building and optimization. Even though its reliability has come under question,  it is one of the essential tools in the hands of experienced marketers and content marketing creators.

Bottom Line: Majestic is an established crawler with powerful backlink tracking and domain analysis, but its reliance on custom metrics can be limiting. Outside of its own comprehensive indexing, the pla…

I’ve noticed you mentioned Google PageRank as well. Since PageRank is not updated anymore in the last couple of years, you might already have thought about using an alternative? I’m not sure if you have heard about LRT Power*Trust? This is a free PageRank alternative that you can also use as a browser extension:

For larger websites, the best SEO firms often need to be able to consult on IP based location detection and redirects. If you do this correctly, you can drive more conversions. If you do this incorrectly, it can be devastating to your technical SEO. Learn about this topic now.

This process is known as a Website Audit. Basically, our experts will scrutinize every aspect of your website (if you even have one when you come to us) and we’ll start taking notes on what is good, but more importantly, what needs to be improved. And we’re not just talking about your color scheme here. We’re talking about all the little things that most people wouldn’t give so much as a thought. But, at Coalition Technologies, we understand the importance of taking care of all the little things. If we cut corners, or skipped over the minor stuff (like most other Los Angeles SEO firms), we’d be skimping on getting you a little revenue here, a little traffic there. As a business owner, you naturally want the most bang for your buck and you’ll only get that kind of treatment with us.

Developed by Moz, this free tool allows you to check data for any domain name. You can see who is linking to that domain and what anchor texts they are using. Apart from that, Open Site Explorer offers a wealth of information like top pages, linking domains, which pages are linked on your site, etc.

107. SEO Theory’s SEO Glossary – You can never have too many glossaries. Just kidding, you can. But I wanted to include Michael Martinez’ SEO glossary here because it’s just as good as the others I’ve listed. My hope is that you’ll browse all these terms glossaries and choose one that you like best to keep referring to it whenever you encounter a new term.

Another one of the benefits of SEM is that people who see your PPC ads are those most likely to want to buy your product or service. PPC ads require you to choose a geographic location and specific search queries to target. As a result, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is looking for your product or service and in a position to do so.

Hello. We can offer you to try our new SEO tool – Key Collector (http://www.key-collector.com). It’s perfect for keywords collecting and organizing. You can request a free licence promo-code in replies!

It’s also a great way to get free and amazing content for your site if you don’t have time to publish regularly. You’ll be giving away a few links but overall it’s well worth it for scaling out your content and making your site very active.

SEMRush is one of the few SEO tools that I couldn’t live without. Unlike most keyword research tools, SEMRush works by showing  you your competitor’s top keywords. So rather than grinding away in the Google Keyword Planner, just pop a competitor URL into SEMRush and you’ll see every single keyword that they rank for. #solidgold

Search Ads Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of paid search. There, you’ll find additional sub-categories for special topics in paid search marketing including:

Once you have added all the necessary keywords, you may click on the Get Estimates and Review Plan button. As keyword volume is based on your location, bid and the likes, you need to provide some information to customize your estimates. For this, you need to give a bid and a daily budget for the Keyword Planner to generate daily forecasts for Average Ad Position, Clicks, Costs and Impressions. When this is finished, download the plan in any format.

Rival IQ pits your social media and SEO presence against your competitors. It your chief competitor getting more Twitter mentions than you? Are they ranking for a new keyword? This excellent tool will let you know. Had a lot of fun playing around with this one.

All kinds of marketers can benefit from a dialogue with a searcher; whether this searcher is facing a crisis, is in need of information, or is ready to purchase. If you aren’t in the search results when your customers or prospects are searching, then your competition is. You may lose that customer or prospect forever to any competitors who are present. Sound scary? You bet it is and billions of dollars in services and ad revenue are driven by the importance of search visibility: being in the right place in the search engine results pages at the perfect time.

Yes, this information is changing all of the time so it can be very difficult to keep on top of! Some of the tools on this list may not even be active in another years time so I think the need to keep this updated is very important.

Social bookmarks do still matter, but they are growing into communities. How you engage on your social networks is how you should engage on your social bookmarks. Social bookmarks are not a one-time submit-your-link-and-that’s-it.  You need to have a conversation, leave a few comments, or upvote other content not related to your content.

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you’re interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won’t provide any secrets that’ll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.

Finding potential clients, compiling pitches, managing your portfolio, and auditing website performance is at the forefront of SEO. Use Majestic features to compare your site to competitors and visually identify their strengths so you can compete accordingly.

All that javascript and CSS you might have in your template files, move that to external javascripts and css files, and keep your templates clean, as they’re not doing your WordPress SEO any good. This makes sure your users can cache those files on first load, and search engines don’t have to download them most of the time.