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Link text is the visible text a link. This text tells users and Google something about the page you’re linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you’re linking to is about.

Once you click on the browser after installation, the extension will send a search request to Google to see if there are pages similar to the one you are viewing. It also comes complete with links to the page and a thumbnail preview.

The rel=”canonical” meta tag tells the search engine what the authoritative page is, in the event you have similar or duplicate content your website. Google respects this meta tag so it’s critical that you study it if you haven’t already.

when i check on alexa, there is only 2 website linking to my website office. even though, I’ve a lot to create an account in discussion forums. so how long it can be linking to my wesite office. thank you for you kindness.

As a search engine optimizer it is imperative you understand how search engines work. In general, you will probably be working with Google, Yahoo! and Bing search engines, but if you target different international markets, you might be dealing with Yandex, Baidu, and other SEs as well. Below, you will find the best resources for understanding how search engines work, what crawling and indexing mean, and how SEO’s practices must adapt to these algorithms.

On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? They complement each other, right?”

Our SEO company has cleaned up many penalties, but this is a newer one, which is why we decided to write an article on it. Basically, if you abuse structured data you can get a penalty. Now, it doesn’t hurt traffic, but if can hurt your rich snippets. Learn how our SEO firm has cleaned up this penalty for clients.

John Lincoln is CEO of Ignite Visibility, a digital marketing teacher at UC San Diego, author of the book “Digital Influencer,” and Director and Producer of “SEO: The Movie. Lincoln is one of the most sought-after digital marketing consultants in the industry and was recently named the 2017 Search Engine Land Search Marketer of the Year.

Its written with massive and busy (multi-)sites in mind and therefore 197% to 867% faster compared to other popular SEO plugins. It also consumes 177% to 260% fewer server resources and makes 15% fewer database interactions (numbers may vary on this one depending on plugin compatibility).

As the Internet grew, bringing order and reliable results became more difficult. There are many website owners who use blackhat tactics to game the system. The problem with this is that it meant search engines weren’t delivering the content web searchers were looking for. Google in particular has been fighting this which is good for web searchers, but more difficult for website owners.

Crawlers are largely a separate product category. There is some overlap with the self-service keyword tools (Ahrefs, for instance, does both), but crawling is another important piece of the puzzle. We tested several tools with these capabilities either as their express purpose or as features within a larger platform. Ahrefs, DeepCrawl, Majestic, and LinkResearchTools are all primarily focused on crawling and backlink tracking. Moz Pro, SpyFu, SEMrush, and AWR Cloud all include domain crawling or backlink tracking features as part of their SEO arsenals.

This JavaScript-based code runs in the client’s browser and collects all the necessary information and passes it to the Google server for the analysis. Google also has the online courses to learn the Google Analytics. After completion of the course, Google offers a certificate for that.

Although you don’t want to rely on search engines alone to bring you clients and customers, they shouldn’t be ignored either. SEO strategies are free and the search engines are always crawling and ranking websites, so it doesn’t hurt help them find your website. 

When you use any service like Copyscape, you are using Google, Bing or other search engines to search for similar websites and content. There are other options available online including SiteLiner and Screaming Frog. I like to use Copyscape as it is better than the others in the market.

168. Investing in SEO – Although this article is not related to taking your first steps in search engine optimization, I wanted to introduce it anyway because it throws light on the practical aspects of working in, and with SEO. In it, Jeff Sauer discusses how PPC is commonly favored in detriment to SEO simply because it delivers immediate results, and success (or lack thereof) can be easily measured. As a future optimizer, you may have to deal with customers and educate them on how your work brings improvements. Sauer’s article on Proving SEO Value is somewhat related, and worth a read.

It’s rare to come across new SEO tips worth trying. And this post has tons of them. I know that’s true BECAUSE…I actually read it all the way to the end and downloaded the PDF. What makes these great is that so many are a multiple step little strategy, not just the one-off things to do that clients often stumble across and ask if they are truly good for SEO. But there are also some nice one-off tips that I can easily start using without ramping up a new project.

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A working knowledge of Search Engine Optimization SEO is useful for more than just search advertising, paying $1000 to SEO firms for getting your site found for relevant keywords. In fact, I’d argue that knowing the basics of SEO, and the tools to use.

Editor’s Note: Looking for online marketing services? We can help you choose the one that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

Hootsuite for SEO focuses heavily on social media tracking. This unique software monitors the social media conversations that your customers are having with your social media accounts. This makes it easier to track your profiles and understand how customers are engaging with them so you can better market to your target audiences.

The most critical step in B2B search engine marketing is to strategically select the most important keyword phrases for your company. If you do not perform this step properly, your search engine marketing campaign is destined for failure. When choosing the best keywords, it is critical to choose phrases that are not only relevant to your business, but also ones that are searched most often by your target customers throughout the buyer’s journey. Begin by getting inside the heads of your customers and brainstorm about potential terms your customers use when thinking about your products and capabilities through the awareness, consideration and decision stages of the buyer’s journey. Ask your salespeople and customer service people what phrases they think are most important. You may even want to ask your best customers. Then, turn to keyword research tools provided by Google Adwords, Moz, SEMrush, HubSpot, etc. to create a list of highly searched terms that will drive targeted traffic to your Website.

To boot, if you use WordTwit or Twitter Tools, all of your posts can be announced on Twitter, which will usually get you quite a few early readers! People will feel even more happy to comment on Twitter, which might get you into an extra conversation or two.

No matter which tool you opt for, always look out for prospects who opened your email multiple times but didn’t respond. They are prime candidates for a follow-up—just wait a few days before doing so.

Failing to plan is planning to fail. SEO must be baked into the business/website early in the planning phase, before you even start working on your wireframes and design process — not after the site is launched. Making awesome category/section templates and having product pages promote them with internal links is very effective.

I just started blogging about a month ago, and I would like to see the number of visitors of my blog increase but I am having trouble doing so, not sure if it’s because I have a free wordpress.com blog.

Bottom Line: SpyFu is a well-designed SEO tool packed with metrics and features specifically geared toward sales, online marketing, and digital advertising. For all those categories of SMB users, it’s th…

Longer articles, between 1,200 to 1,500 words, perform better in search, on average, Laetsch says. “It’s significantly different than it was two or three years ago, when 300 words was a pretty long page. Longer articles are getting more traffic, and they’re ranking higher in SEO, especially for competitive terms. The changes that Google is making, and the reason they’re making these changes, is to make sure they’re sending traffic to pages that delight humans.” He suggests breaking up long-form content with subheads, bullet points and images throughout the copy to make it easy for readers to more scan and digest it.

Sitemaps are critical for search engine optimization. In this post, we talk about all the most important sitemaps. Read this post to learn how you can create a sitemap for news, mobile, video, image, HTML and more. Your sitemap strategy is critical to full indexing potential.

LSIgraph.com — Latent Semantic Indexing (LSI) keywords generator. Enter a seed keyword, and it’ll generate a list of LSI keywords (i.e. keywords and topics semantically related to your seed keyword). TextOptimizer is another very similar tool that does roughly the same job.

2. Evernote – With all of our client and project information, ideas and notes, tasks, bookmarks, etc, I need to be able to sync a lot of information to all of my devices. Evernote does that for me and has a ton of other features as well.

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“PageTraffic has been #1 in helping us optimize our rankings across different search engines. We have been extremely satisfied with their overall services as they have surpassed our expectations. Their services are both cost-effective and outstanding. We continue to expand our business relationship with PageTraffic and would be happy to recommend them to anyone who is looking to improve their SEO rankings. ”
Discuss the techniques the firm plans on implementing. Some basic steps they should be taking to optimize your search ranking include, keyword optimization, headline and link evaluation and link-building from other sites.
It can hook directly up to your Google Analytics account so you can set up a spread sheet and once a month update it to pull all the key data you want for your website, such as visitors and conversions.
If you want to get the most from your SEO campaign, it’s important to test a variety of scenarios to determine to how to ensure the best possible conversion rate and achieve the best possible rankings. Targeted A/B testing and multivariate testing can provide you with real time results to help you determine the best course of action.
SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design (“white hat”), and those techniques of which search engines do not approve (“black hat”). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[46] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[47]
7. Take the mobile revolution seriously: Mobile devices are growing fast. Delays in developing your mobile site can kill your online business. What experience are you giving mobile users and how can you improve?
It is always a good idea to take a step back from your computer and ask yourself: “Does this appear natural to me as a visitor?” Remember to tailor your SEO practices around human visitors. If you focus too much on what the search engines like to see, you will probably end up making a mistake. Avoid these mistakes by staying true to your White Hat SEO strategy. If you build it right, they will come.
Build citations on high-authority websites. Where you get your citations will differ depending on your business type. Thankfully Moz put together a top citations source list sorted by business category as a free tool. (I don’t recommend automated citation building services, including Yext, Moz Local, Bright Local, etc. I’ve used them all and can attest that you can save money  by creating your citations manually.)
When working on your SEO, you need to remember that Google loves content. Google, through their search engine, is trying to make the internet a better place for consumers. This means that they are looking for rich and expansive website that not only give the consumer the best website for their search but one that is also going to answer other possible problems as well. If you take SEO from a consumers approach you can’t go wrong.
Hi Robbie – Superb piece of research – thanks for featuring us..! Is this an annual piece that you will repeat? I think it could be a super useful – “go-to” resource for a lot of marketers. Cheers, Angela
It’s also highly likely that Google factors in the chances of a link being clicked when deciding how much weight it should pass. In fact, they’ve held a patent called “Reasonable Surfer” since 2010 (filed in 2004) which details how they would do just that.
Content Creation: This may sound rudimentary, but I can’t live without Google Drive (plus I’m kind of cheating since this gives me access to Docs, Sheets, and Slides). I live in Drive since it’s collaborative, so the entire team can easily give feedback and make edits. Google Sheets lets me not only analyze and organize data I’m using in my content, but I can also use it to create charts and graphs. Any written content is drafted in Google Docs, and from there I can send to designers or editors for further collaboration. Google Slides are useful for storyboarding content that needs more design work, such as white papers or slide decks.
SEMrush, although technically a Freemium tool, offers far more insights and data using the paid version of the software. It allows you to see the keywords your competitors are ranking for, the landing page for each keyword also the value of the keyword (should you be interested in all makes this software less useful for research, which results in too little value for the money ($99/month). For example, you can only see keyword rankings that you have in your Google and Bing Webmaster Tools accounts, no competitor rankings and no checking positions in other search engines. You only get keyword suggestions from Google AdWords. And so on. Therefore, we do recommend looking at other SEO toolkits for research. You can download SEO PowerSuite from here, or even order a license on this page.
Review: Overall Sitebulb looks to be a great ‘allrounder’ in the site audit category, and its flexibility will be useful for experienced SEO’s and newbies alike. Disclosure: I am an affiliate for Sitebulb. You can get a FREE 14 Day Trial of the tool by clicking here (AFF).
For the purposes of our testing, we standardized keyword queries across the five tools. To test the primary ad hoc keyword search capability with each tool, we ran queries on an identical set of keywords. From there we tested not only the kinds of data and metrics the tool gave, but how it handled keyword management and organization, and what kind of optimization recommendations and suggestions the tool provided.
I revised and updated my SEO best practices guide to be more relevant for 2017 2018. I will update this page with a plethora of new insight before the clock strikes midnight on 12/31. I will focus mostly on local SEO since that search experience saw the most changes in the search results.
Established in 2009, Boostability was founded on a simple business model: to create affordable and effective SEO for the small business marketplace. And it’s worked. Today, Boostability actively serves over 26,000 small businesses, helping them elevate their digit..

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The Wayback Machine is ideal if you are looking for a complete historical archive on the internet. It allows you to find out how a website used to look like in a previous version. It is an excellent way investigate the reason of traffic changes after you have updated your website and you do not have any backup available. It is one of the coolest free platforms that I use on a regular basis to monitor and improve my site. Even though it is not meant for SEO’s, it can still be helpful in gathering valuable information about your website and what drives traffic into it.
For example, let’s you have a piece of content about low carb dessert recipes. If MarketMuse finds that your competitors use terms like “Stevia” and “Agave Nector” — but you don’t — it will suggest that you include these terms in your content. In my experience including LSI keywords like these can make a significant difference in your rankings.
Keyword Prominence — Keyword prominence refers to how prominent your keywords are within your web page. In other words, how close to the beginning of the web page, sentence, title, H tag and meta description your keywords are placed.
1. Periodic SEO analysis: SEO is not static, nor is your e-commerce website. Your site and code will change. A developer may, with the best intent at heart, fix one problem but create another. Use a strategic SEO framework to ensure that everything is in sync with your economic and strategic goals.
Back end tools, including Web analytic tools and HTML validators, provide data on a website http://klexplore.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions). These tools can deliver conversion-related information. There are three major tools used by EBSCO: (a) log file analyzing tool: WebTrends by NetiQ; (b) tag-based analytic tool: WebSideStory’s Hitbox; and (c) transaction-based tool: TeaLeaf RealiTea. Validators check the invisible parts of websites, highlighting potential problems and many usability issues and ensuring websites meet W3C code standards. Try to use more than one HTML validator or spider simulator because each one tests, highlights, and reports on slightly different aspects of your website.
When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible.
This tool helps you scrape data easily. Say, you’d want to know which one of your competitor’s posts has got the most likes or tweets. Adding a JSON path scraping code would list the tweets and likes for all the links imported into the tool.
With all the challenges of running an e-commerce enterprise, few businesses think about unique content on product pages. Many pull product information from a database, leading to duplicate content problems.
Internal links are just the beginning—it’s also a good idea to link out to other external sources to back up the information you present. For example, if you’re referencing a statistic, fact, or other piece of specific data, it’s important to cite the source you got it from. Doing this also adds to the trustworthiness of your site; it shows that you’re not just making information up, and that you have verifiable primary and secondary sources to vouch for you. Just make sure you’re choosing high-authority sites, as linking out to low-authority sites could have the opposite effect.
At WordStream, we eat, sleep, and breathe search engine marketing. Whether you’re a newcomer to paid search marketing or a seasoned professional, we want to provide you with everything you need to succeed at search engine marketing.
Though some would argue this practice is somewhat antiquated, I still see positive results from it. For some of your most important target keywords and phrases, create dedicated pages with titles that correspond to those keywords. For example, you might create a page for “custom picture frames,” or one for “emergency vet clinics.” The only caveat here is that you’ll need to create pages that seem natural; in other words, if you have a strange-sounding page title (one that’s clearly just a play at ranking for a keyword), it could do your site more harm than good. Keep it natural.
I’ve been testing out the rank check tool AWR Website Ranking on a small personal site (after being advised it does not break Google’s guidelines – although, if you go by the letter of the law, I wonder if that is wishful thinking, by ALL rank checker tool providers):
The first point is important. Optimizing for rich answers requires you to optimizing for your target keyword as well. Getting your page to rank on the first page of search engines will increase your chances of getting into the rich answers box.
“My favourite one is Google Analytics. Nothing comes close to the data you get from Google. It gets even better if you connect it with your Google Search Console account. You get to see how your website is performing, see the click through rate and page impressions.
My first car was a battered 12-year-old Volkswagen Passat. It broke down countless times and each repair was expensive for the poor student that I was. In a bid to reduce the escalating repair bills, I started to learn how cars worked by reading, researching, and asking others to teach me a thing or two. After a few months, I knew about carburetors, fuse boxes, alternators, and even how to replace a car’s kick-starter. It saved me a fortune. I then only used mechanics for major engine issues beyond my basic scope.
Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites. A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines. Search engines were not important to some industries in the past, but over the past years the use of search engines for accessing information has become vital to increase business opportunities.[32] The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose various challenges.[33] These challenges could be the competition that companies face amongst their industry and other sources of information that could draw the attention of online consumers.[32] To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore, search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers.[32] This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.
125. Insanely Large List of SEO Tools – It takes real experience and work to actually gather such a comprehensive list of SEO gizmos. David Portney’s list includes tools for every step of SEO you could think of, and then some. Keep this in your toolbar as a permanent go-to in your learning process, but for your consequent hire jobs as well! I also need to mention Portent’s interesting SERP Preview Tool which helps you optimize for increased click through rate chances.
Like with links, local citations aren’t necessarily a game of quantity, but having more citations in more diverse places can help you achieve more authority—as well as earning you more visibility on other outlets. Take the time to build new local citations in directories and review sites where your business isn’t currently featured. As you might suspect, some directories have more weight than others, and are updated more frequently, so bear that in mind when searching for new places to establish references to your business. For most platforms, the submission process is free and simple—they’re incentivized to offer the most information.
So I’m not good at English. Well I’m running a new vacation rental and travel website in French. But it seems that in francophone area people are reluctant to implement backlinks. I do need links to rank because I have strong competitors. So I’ve decided to ask for those links to Anglophone website owner. Since my content is in French, I thought I could ask for links to pages with solely touristic spots photos. What do you thinks of that?
Find paid links on the page and check that links that should be nofollow are nofollow. I have on-page tool NoFollow for Chrome installed. This browser extension is excellent for quick page hyperlink analysis. it highlights rel=nofollow links on the fly which I find useful.
Test one element at the time. As we have seen before, each ad is organized in different lines of text. Each time you test ads with different elements in each line  you won’t know the specific line of text that performed better because there are too many variables in the test

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Heading tags are often underutilized when creating content. Heading tags (H1, H2, H3, etc.) are a great way to break content apart to provide structure. The structure helps your audience skim and scan your content quickly, which follows along with the F-pattern that you typically see during usability studies. It is best practice to only have one H1 heading tag on a page in which it should vary slightly from the title tag. In other heading tags, you should try to utilize semantically-related keywords.
Brian, you’re the king of backlinks. You obviously have so much more going on than just backlinks, though. Would you be interested in appearing on my YouTube show to talk to dentists who need help with SEO?
On a dating niche site I took the ‘ego-bait’ post one step further and had sexy girls perform a dance and strip to revel the names of the major bloggers in my niche written on their bodies. As you can imagine it got a lot of attention from the big players in my niche and my audience and is a little more creative for getting links, shares and traffic.
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The biggest complaint we hear from potential clients are that they are so frustrated with their current/former SEO company because of the lack of communication and expectations. There’s little to no dialog or it took days to respond to simple questions. They weren’t able to get anyone on the phone, and when they did, it was all about “We’ll get back to you.” We feel like this is a top priority for Arcane Marketing. You want to know how budget is being utilized and how it benefits you. Making sure you know the ins and outs of our job is helpful for both you and us. We don’t keep you in the dark!
How to rank with the help of user engagement: To help improve your site performance, in the long run, using user engagement as a factor, you may need to use tools to gain insight on how much interaction your site pages is getting from visitors.
Unlike the pioneers of SEO, who learned everything the hard way, and struggled to gather information, new generations have it all handed to them. However, the information is not always structured. You need to approach more than one resource in order to get into the subtleties of search engine optimization.
True – it can get a little messy if your data mining is too broad. But if you really focus on the types of links you are looking for – once you export that data to excel and have a play with some filters, you can really dig up a lot of opportunities.
On many of these local review sites, you’ll earn reviews from your customers; the more reviews you have and the more positive those reviews are, the higher you’re likely to rank in Google search results for local-specific queries, so take some steps to encouraging more positive reviews. You can’t pay for or modify reviews (if you do, you could be de-listed), but you can make your presence on Yelp and other review sites known by displaying their logos in your establishment. Furthermore, you can comment on good reviews to reinforce them and thank their respective authors, and reach out to negative reviewers to try and correct any regrettable situations.
Onsite SEO WDR are a specialist web design company who are masters at building VERY SEO friendly websites. For around £75-£150 per page, they will make your website the best it can be in terms of SEO.
The tool will then analyse all of these links to find which links can be emulated from the link building software that you own. Once complete you’ll get an entire list of links that you can play with in the right hand column:
I’ve only recently starting following you – this is a really awesome list you have put together. Would you say these are for churn and burn sites only, or when used carefully, can they be utilized for a long term SEO campaign?
Steer clear of any SEO firms that bombard you with phone calls and emails or who promise you a No. 1 Google ranking. These people are likely just offering you a paid spot in a Google ad, which is not the same as a top ranking in an organic search engine.
As you continue to brainstorm phrases some themes should be being to emerge. Do you only offer web design or do you also offer web development? Maybe you also offer WordPress development and Drupal development. You might specialize in e-commerce design or small business web design. Perhaps you also offer web hosting. Each of these will likely become a keyword theme around which you’ll build a more detailed list.
This is why content is super important. You need to build your website like the “end-all” website for your keywords. For example, if you are a company that is in the real estate game, your website shouldn’t just be about selling and buying real estate. It should be an information hub for all things real estate. You’ll want to add maps, databases for housing, and anything you could http://www.fox19.com/story/37622080/news of that would enrich the users experience on your website.
Another tutorial I would like to see would be a “online marketing for Mac-users”. I know that it would be easier to just install Parallels or some windows software on a Mac and just get over it and on with my campaigns. However, I have talked to some fellow marketers who, like me, hate working with Windows os. Would you be willing to make such a curated post on sep tools for mac-fanboys? Would any of you, my fellow readers of this awesome up-and-coming seo blog, like to see Matthew make a tutorial like this as well?
Finally, great and actual list of seo tools. Personally, i’m using ColibriTool and it’s worth to be mentioned as seo / internet marketing tool. They have competitor finder, keyword-research, Google Analytics integration and more.
I’m humbled, so humbled you found this guide useful. Sad to hear you were tossed under the bus. That sucks, but we hope this guide will help you recover your rankings. All the best improving your SEO!
Failing to plan is planning to fail. SEO must be baked into the business/website early in the planning phase, before you even start working on your wireframes and design process — not after the site is launched. Making awesome category/section templates and having product pages promote them with internal links is very effective.
126. Microsoft SEO Toolkit – This SEO toolkit from Microsoft enables you to manage various aspects of your site and make sure it’s well optimized for the search engines. All you have to do is download and install it, then take advantage of its capabilities for pointing out search engine and UX optimization opportunities, detailed reporting of page load time and resource usage, and the very useful error identification of broken or invalid links, duplicate content, and more. 
I first heard you talk about your techniques in Pat Flynn’s podcast. Must admit, I’ve been lurking a little ever since…not sure if I wanted to jump into these exercises or just dance around the edges. The clever and interesting angles you describe here took me all afternoon to get through and wrap my brain around. It’s a TON of information. I can’t believe this is free for us to devour! Thank you!! Talk about positioning yourself as THE expert! Deep bow.
Putting together a list of free SEO tools can be a daunting task. There are hundreds out there! I aimed to grab the ones that we’ve found valuable here at Buffer and the ones you can use via the web within minutes to get some amazing insights.
Great article, but I really miss SERP position zero: featured snippets / rich answer boxes as something to incorporate in a 2017 SEO strategy. The quantity and quality of SERP realestate you can claim with list, paragraph and table answer boxes is extremely valuable.
SEOJet – Obviously this is my own software, but I built it because I needed it. I hated guessing what anchor text I should use to maintain a natural link profile every time I built a link. SEOJet helps me create a link building plan for all of my pages so I always know exactly what anchor to use for every link I get. (Here is a case study that shows how SEOJet was used to “rank for everything” )
Where is your money going? How is your SEO budget being used? You want to know what’s going on at all times. We get it. We want you to know too. We encourage you to drop us a line or pick up the phone and talk. We’re always prepared to give you the straight answer every time. None of this fluffy talk. We’ve grown prideful of our mantra that “Honesty is the ONLY policy”. We want you to know and appreciate the actual work that happens to help you achieve your online marketing goals. Providing detailed reports help you to see the inner workings of our team and what they result in.
I recommend creating and executing on a solid, organic content marketing strategy with a strong value proposition and language that is relevant to your ideal customer. The language that your customer is using should be the same language that is used throughout your web site, social media, and any other related marketing materials.
Google released their latest 160-page search quality guidelines. The last previous published was the abridged version two years ago that was a reaction to the leaked versions from 2008, 2011, and 2012 (notwithstanding the 2014 version) for the purpose of transparency.

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Hi there. Truly comprehensive lis. In my opinion exact match domains still have some value, but not solely if we depend only on them. If I do the same things and use the same approach on site with exact match domain and on a site with a brand (both approximately with similar years), I ussually get better results with exacth match domains.
3. Screaming Frog – In minutes, we can crawl a site to find broken links and get a sense of its on-page SEO. Great for use in quickly evaluating a new site and for site migrations. Screaming Frog is easy to use, has versions for Windows and Mac and has filters that make sense – our jobs would be much more difficult without a quality site crawler.”
Despite the clear directive that all brands should be investing in SEO and content marketing, many organizations are left stranded as the algorithms continue to change at lightning speed, forcing changes in SEO best practices as well.
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
Screaming Frog SEO crawler – This is a PC-based site crawler tool for experienced and professional technical SEO and web developers. You can use it to find technical and user experience issues on a website. Beginners can glean a lot of information from it too. This is, in all my years’ experience, my favourite technical tool. This is a paid yearly subscription and well worth it.
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14. The Ultimate Google Algorithm Cheat Sheet – What makes many of Neil Patel’s articles and guides so great, and not just for beginner SEOs, is that they often take a step-by-step, how-to approach to subjects or SEO tactics that can otherwise be difficult to grasp or tackle. It’s pure, practical SEO knowledge in your hands, like this cheat sheet on Google algos that will confront you with even the smallest, but important effects of these algorithms.
So when I’m in a meeting, whether it’s by chance or not (usually by chance as I hate meetings) and the conversation moves to websites & SEO, I just whip this baby out and let it crawl their site while we talk.
Hi Freddy, Really it’s not only large post but also it has so much inform which can bring a success for any writer. It is really useful. While I search in Google about seo friendly content then I discover your awesome post. After that when I practically touch your post then I stunned really what a post ! It’s possible by a blogger ! But really learned we need spend so much time for writing a good article. Thanks a lot Freddy for sharing a great and advantage post for us.
Kerboo is an SEO tools suite for search engine marketing pros. Includes backlink analysis, link prospecting, on-site SEO audits and rank tracking. Cool Feature: “LinkRisk” analyzes your link profile and identifies spammy/dangerous backlinks.
Offer desktop versions of all URLs. Some users prefer the standard Web version, even on mobile. Offer the option to switch between versions. Don’t return them to the home page like many e-commerce websites do.
Georgi Todorov is an independent digital marketer, specializing in outreach strategies and international SEO. Besides his passion about digital marketing, he has graduated from university with a bachelor degree in Cultural anthropology which makes him extremely curious about anything “foreign” and “international”. He is always happy to talk with new people and you can reach him at his Facebook, Twitter or Linkedin. He has recently started his own blog about digital marketing
Path Interactive Representatives: We attract thousands of visitors to our website daily. Our would benefit substantially from an accurate description of Path Interactive. To learn more about us and manage and complete your brand description, please click here.
In fact, it may not be your website’s “visible content” holding you back from better search results. More often than not, the small, subtle things are responsible for the most trouble, and that’s surely the case with Search Engine Optimization. There can be dozens of small code infractions or omissions that could be impeding greater search engine success. Our scientific and proprietary web audit will root out any such issues your website may be facing. Keep in mind that knowing is only half the battle.
Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 10 years of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.
Search engine friendly site development – Development of your site so search engines can easily find and index your pages, organizing your information can provide cues to search engines for what the site is about and potential pitfalls you can avoid.
Great to use inside other paid for software, or freemium software, that allows you to analyse the quality of the keywords you’ve selected. Or, use the results to create query-targeted content that fits these searches perfectly.
Ahrefs is a tool that has made a lot of progress over the past year. They started off as a link tool which I always liked but there new tools such as the keyword explorer and content explorer have saved me tons of time. I give them props to the direction they’re going and I’m looking forward to more great updates from the Ahref’s team.
Let’s face it SEO can become very confusing. The good news is it doesn’t have to be. The basics of SEO are actually quite easy to understand and if you give yourself a good foundation in learning search engine optimization you’ll be able to sort fact from fiction much more easily and you’ll have the tools to delve into more advanced SEO concepts.
Thirdly, give your images appropriate file names. Is the image about WordPress SEO? Name the image as such – don’t leave your images looking like IMAGE001_2015.jpg. Why? It’s bad for user experience and SEO since search engines don’t see images as human readers do. On top of that, try to squeeze your keyword in the image file name.
Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions). These tools can deliver conversion-related information. There are three major tools used by EBSCO: (a) log file analyzing tool: WebTrends by NetiQ; (b) tag-based analytic tool: WebSideStory’s Hitbox; and (c) transaction-based tool: TeaLeaf RealiTea. Validators check the invisible parts of websites, highlighting potential problems and many usability issues and ensuring websites meet W3C code standards. Try to use more than one HTML validator or spider simulator because each one tests, highlights, and reports on slightly different aspects of your website.
Just to clarify how that particular list is done – we basically have an anonymous group of industry professionals (in-house folks, agencies, bloggers, the lot) who will watch for particular excellent work/companies. When they find one, they submit it to a list and every few months, a survey is taken by the anonymous members.
This is the most comprehensive report I’ve ever found that digs deep into a site’s statistics and backlinks. It outputs a number of key SEO factors such as anchor density and anchor text breakdown, links from unique C classes, Google Author ID for backlinks, PageRank, ACRank, Seomoz Page and Domain Authority, and so much more. This data, especially anchor density, is essential to determine the health of a site and guides me in building healthy backlink profiles.

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This program is available for PC and Mac. As a Mac user, I’m often confronted with software that slows my mac down a little, so it was a pleasure to see this thing run in the background in a quiet, efficient manner.

#7 of Best SEO Companies of February 2018 – DMA knows business and what it takes to reach higher levels of success. As a full-service marketing agency, DMA creates efficiencies for your organization by taking your entire project from start to finish for faster results and reduced costs. As your goals are met you’ll greater resources to promote further growth toward even higher profits.

Majestic – This is an online tool to analyse the backlinks that point to your website. This is useful if you have backlinks manual action from Google, or want to clean up old link building practices using the Google Search Console Disavow Tool. You can also see your competitors best backlinks too, ideal if you want to see what type of marketing is working for your competitor. Majestic is a paid monthly subscription.

Great post, your knowledge and innovative approach never fails to amaze me! This is certainly the first time I’ve heard someone suggest the Wikipedia dead link technique. It’s great that you’re getting people to think outside of the box. Pages like reddit are great for getting keywords and can also be used for link building although this can be difficult to get right. Even if you don’t succeed at using it to link build it’s still a really valuable platform for getting useful information. Thanks!

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

I would also recommend you sign up with a service like LOGMEIN or my new tool of choice – Team Viewer– so you can remotely sign into the rank checker computer in case you need to restart the application. Also good for visiting sites you don’t want tracking you, or incognito scraping (hat tip to Scrapebox BTW).

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Every SEO company has a different answer… SEO takes a year, SEO takes 3 years, SEO takes one day! The real answer to how long SEO takes is in this video. It covers the unique aspects of search engine optimization.

GTmetrix is a Page Speed tool that is arguably better than Google Page Speed Insights. It’s more thorough and looks at a deeper level. So, if you’ve got a deeper understand of how your site runs – or know someone who does – I’d suggest you use this.

The best SEO tools 2017 can help your site rank well on the top search engine. The search engine is the authority in letting you know what’s hip and happening, so you will always post content that is eminently linkable.

In addition to helping you find keywords you should be bidding on, thorough keyword research can also help you identify negative keywords – search terms that you should exclude from your campaigns. Negative keywords aren’t terms with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions. For example, if you sell ice cream, you might want to exclude the keyword “ice cream recipes”, as users searching for ice cream recipes are unlikely to be in the market for your product.

I installed the WP plugin, Redirection. While I understand the concept/basics of redirects, which I corrected a number of legitimately incorrectly directed urls, I now have over 6,000 404s in the log, from many different urls. When I conducted a random url identifier, they are all coming from the same place – urbangiraffe. While I’m not sure, they may be one of the redirection plugin developers – not sure though.

Search engine optimization is focused on improving your site in order to increase your organic search engine rankings. SEO primarily revolves around placing keywords strategically throughout the site, link building, establishing site authority and using meta data that’s crawlable by Google.

A comprehensive SEO platform that gives you info on newly acquired backlinks, keyword rankings and site speed. It even sends you alerts whenever one of your competitors gets a new link. I especially love the dashboard because its clean and gives you ONLY the essential info you need.

The web is awash with SEO tools and resources, but it pays to do your homework first and pick your kit carefully. Just like the practitioners within the search marketing industry itself, there’s the good the bad and, well, the ugly. Here is our list of five of the best free tools around today.

Hi Brian. One more very usefull article for even SEO experts. Basicly ı may say that your 21 SEO techniques are simply awesome. I found the techniques #1 and #9 most valuable. Thank you very much again for the article and the new techniques for me.

Once you have added all the necessary keywords, you may click on the Get Estimates and Review Plan button. As keyword volume is based on your location, bid and the likes, you need to provide some information to customize your estimates. For this, you need to give a bid and a daily budget for the Keyword Planner to generate daily forecasts for Average Ad Position, Clicks, Costs and Impressions. When this is finished, download the plan in any format.

182. SEJ Summit – Another excellent digital conference set up by the Search Engine Journal publication, this yearly event takes place in Chicago. Just like the other conferences in this list, it gathers the best of the best thought leaders in the industry, who come to share and discuss the latest in SEO, social media, content marketing, paid search, UX, link building, and more. It usually manages to invite Google representatives as well, and maintains a high quality of information while prohibiting sales pitches and self-promotion.

Zach, we love Ahrefs and SEMRush and of course would like to add the MarketGoo Free SEO Report! It stands out from other SEO audit tools because you can generate an unlimited number of free reports, download it as a PDF, see full details of the pages on your site with technical SEO errors, thin content issues and it tells you what to prioritise.

Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, it can create easier, “friendlier” URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.

Lia Boangiu is the latest member of the Caphyon team. Her lifelong passions include literature, theater and film, but her newly found enthusiasm for blogging, search engines and SEO trumps other hobbies at the moment. She’s always game for a chat on any of these subjects, so don’t hesitate to connect with her on Google+ or Twitter. View all posts by Lia Boangiu

Link building with guest posts can be a good practice or it can create website spam. There are clear rules that you need to follow, otherwise, you could be setting up your website for disaster. In this article you will learn the subtleties of using guest posts to acquire backlinks and improve your rankings.

SEMrush is another great tool that has multiple capabilities to help make running a SEO campaign easier. SEMrush provides a solid user experience and helps with technical SEO audit, keyword research, and competitive analyses.

What you can do on your Website is pretty easy to see; how Google and others tie everything together is not. This is what happens offsite and it’s really where the rubber meets the road. Think of it this way: An expert grows their influence and reputation as more people cite their expertise, whether they are a big name in a small niche or a big name in a huge field. The same is true for Websites. And just like people, the more popular your subject matter, the harder it is to get through the noise. Keywords can only do so much; recommendations — in the form of links — from influential people and Websites are what will give you a real edge.

A key benefit is the ability to schedule re-crawls / re-fresh data which tracks progress and issue resolution. It is especially useful for clarifying and targeting issues for development teams, and outputs ready-made reports for clients.

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We understand confusion is a common issue facing inbound marketers — and we want to help. In this post, we’ll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind.
Ahrefs was made for finding links in the first turn, and this is the thing it is really good at. It had then been developed to offer other features, still backlink search is still its go-to functionality. It has a nicer interface and more convenient UX than Majestic. However when you need not just a big list of links, but a good understanding of where they can take you, SEO SpyGlass (the tool from SEO PowerSuite) is the winner. For a tiny fraction of Ahrefs’ price, SEO SpyGlass will find a site’s backlinks and then offer core deep link analysis and link management features you won’t find anywhere else.
Cognitive SEO is the tool we use to check backlinks. It has everything you need to know what your link profile looks like. We also use this for any sign of negative SEO as well as for churning out the bad links and disavowing them to Google. Try it here.
141. Quora – Everyone loves Quora. And I mean everyone, not just SEOs and marketers. Everyone who ever wanted a question answered, on all topics imaginable, can set up an account, and just ask away. Hundreds or thousands, perhaps even millions of users are waiting to give you their two cents. Just like with Reddit, you don’t get just anonymous replies, but full answers from community leaders, personalities, specialists and experts in their respective fields. In time, you can position yourself as a thought leader too, by answering as many questions as possible in the niche you activate in. And as you’ve probably figured out by this point, Quora is also an excellent source for content marketing topics – here is where you see what people are actually interested in.
On my Mac to take a picture of, for instance, small parts of a screen – I normally use the keyword command Command-Shift-4 (I don’t know how PC users do it) but where this software comes in useful is if I want to take a picture of an entire web page that is too big to fit in your browser window.
Small business owners sometimes think that search engine marketing (SEM), also known as pay-per-click advertising (PPC), is not lucrative option for them. They may think they can’t afford it, or that their online presence is not important if they are a local or service-based business. The truth is, as search engines have undeniably become a part of our lifestyles as consumers, there are many ways to leverage them for businesses of any size. This post will introduce you to the basics and benefits of search engine marketing (SEM).
74. The Beginner’s Guide to Link Building – Written by Paddy Moogan, this guide is another source of and well-structured information on the subject. I would easily compare it with the guide above in terms of quality and quantity of information. The “booklet” is about 90 pages long, so arm yourself with patience, pen and paper.
SEO is an iterative process that can begin anywhere. Most of the time it will begin with keyword research, especially if you’ve yet to build your site or create the initial content. Keywords help you define who your market is and what that market is looking for. They’ll also lead the way when it comes to how you develop your site, what content you choose to create, and how that content is written.
commitments; just talk with us and learn what we can do for your specific business and website. We know that once you learn about what we can do, and you see those first results come in, you’ll be hooked! We’re eager and excited to bring you the traffic and conversions you never thought possible, so give us a call at (310) 827-3890. Talk to you soon.
I recently used flippa to find my niche for an amazon store affiliate and got 4 sales till now(14 days old website). So This information is gold for people who are struggling to find niche for their website.
#6 of Best SEO Companies of March 2018 – LSEO.com is an award winning full-service digital marketing agency founded by Internet marketing veteran Kristopher Jones (founder of Pepperjam – sold to eBay). LSEO offers professional Search-Engine Optimization (SEO), Ethical Link Building, Pay Per Click (PPC), Content Marketing, Paid Social Media Marketing, Web Design and Development, and Mobile App Development and Marketing.
Alex, this is great stuff. This is the first time I have seen anyone REALLY explain SEO the way you did. I have been building websites for several years and I have been completely missing out I guess. Whether it be my program I use to build my sites or just ME. I would like to see if I could get some direct help from you on getting my sites really noticed. Please contact me direct at the email listed here. Thank You and please contact me when you can. Thanks
As we’re 2 months from 2018, take a look at your content strategy. Focus on providing your users with a large amount of fresh content that’s valuable. Also, give your users what they want to consume, not what you want them to consume.
hey bro i have a credit card so some of the tools u r saying need it to even offer me trial so can u make a list of tools that can help me out totally free in link building and other things. Please man help me out .
The Google Keyword tool is still useful. It’s changed a lot over the years since I used the public version every day. I’ve even picked up some links after I spotted some changes to it. I believe you need to be signed in to an Adwords account to get the most of it in 2018. I have developed my own SEO toolset that works with several Tool APIs so I don’t use the Google Keyword Tool at all in 2018.
Pay Per Click (PPC) advertising is the most common form of paid SEM. PPC ads are the ones you see at the top of your Google search with the word “ad” written discreetly next to the link. Search engines such as Google sell keywords to the highest bidder. One of the nice things about this form of advertising is that – as the name suggests – you only pay for the ad when someone actually clicks on it.
If you run your website on a wordpress platform, use a multipurpose mobile friendly template. “All in one SEO” is a good seo plugin for wordpress which does not have injected sneaky links belong to some companies. Why do you think certain companies are top ranked for SEO rated keywords, because they use link injection strategy via SEO plugin tools and SEO browser tools.
I have limited spots open for my shared SEO tools, start at $9/month each. Tools include Majestic, Ahrefs, bundle Semrush & Spyfu, bundle Moz, RegisterCompass & DomCop. You can make multiple subscriptions to get more than one tools. seogroupbuy.com
Schema has also become increasingly important throughout 2016 and will likely to continue to grow in significance as we head into the new year. Google uses these markups in a variety of ways. For example, they are used:
We’ve seen a shift from a consumer standpoint in regards to how consumers find those which they do business with. Even within the healthcare industry, a patient is likely to perform a search online for the nearest treatment center and will look for online tools in order to identify whether their provider is covered by their network, or if they need to travel towards another healthcare provider. This shift is expected to continue into the foreseeable future with the emergence of mobile devices.
While responsive design and mobile-friendly websites have always been important for user experience, they’re becoming more and more important for SEO as well. So if you haven’t been focusing on improving your mobile experience, you’d better prioritize it now, or your search rankings could suffer.
SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design (“white hat”), and those techniques of which search engines do not approve (“black hat”). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[46] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[47]

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Additionally, the tool also allows you to customize your posts for each social media network. The best part is its ability to share posts to multiple without asking you to switch the platform.

Redirect Path is a free Google Chrome extension that helps you discover HTTP header and redirect errors, so that you can spend more time fixing the problems, rather than looking for them. This little plugin is most convenient for when you’re looking into just a few pages. If you need to look at more, I would suggest using Screaming Frog’s Spider tool.

1. One underrated software option for SEO pros on a budget (or smaller agencies) is Advanced Web Ranking (AWR). It has big dog functionality and a variety of integrations with Webmaster Tools and Analytics at a lower price point.

As a matter of fact, we are best known for our SEO friendly website design services. Every single website we design is absolutely SEO friendly in all aspects. So, we can certainly optimize your website from the most basic level in the most ethical way and that way, you certainly have no reason to worry at all.

Then Google cracked the frigging whip, and keyword stuffing was shown the door. Without a doubt my rankings plummeted just like Icarus, but that’s not the point. A new era in SEO was born: the era of relevant and valuable content, alt tags, title attributes and what not.

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But given that user behavior and intent is different on mobile devices, the funnel can also lead to softer conversions – click for directions to a local store; click to call; email subscriptions; free trials; and so on — that don’t result in instant revenue but indisputably bring the user closer to purchase.

It can generate an XML sitemap suitable for submission to Google too, and help check a site for unique page titles. Apart from this, for SEO, you can see at a glance links with 301 redirects, or canonical issues, or even old links to dev servers, etc.

SEMrush also has enterprise services, so all of these features are available for those who need resources on a global scale. The added benefits to enterprise customers include consulting, training, support, and exclusive access to beta features.

Google Search Console – this tool highlights provides invaluable data about crawl rate, crawl depth, indexed pages and crawl errors which will provide SEO’s with a hit list of actions to optimise technical elements of any site

Also check out the Better Business Bureau and Ripoff Report to make sure the firm you’re considering has a clean reputation. It might also be worth checking the firm’s own page ranking to see how well it handles its own SEO. While this could be something you want to take into consideration, you don’t put too much weight on the results.

The rankings data is updated regularly too and helps provide information on which pages are ranking for your tracked terms, allowing you to optimize pages further if they’re more relevant to a keyword and/or are more likely to convert.

Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I’ve been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot. more

If you have a FREE SEO tool that does something different or better than what I’ve listed, please let us know in a detailed comment below! We’d love to hear how you use the tool and how it could help others with similar challenges.

Like we have talked about earlier, being able to predict the future trends and making plans accordingly is an important skill that you should have if you plan to get beat your competitor. Trendspottr is a great tool that can help you in this aspect as it can help you find what is trending on Twitter and help you make plans accordingly. So if you are looking for the next hot topic that will start trending, my advice for you guys is to use Trendspottr. Being able to predict the change in trends can decide if you make the maximum impact in your field. SEOptimer

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We all had our awkward phases that you want to forget ever existed. The Wayback Machine lets you relive those moments for your website; the tool is the most complete historical archive of the internet. It allows you to see what a website used to look like. So, if a page begins to drop in its organic ranking over the course of 6 months, you can use this tool to see the old content that used to be on the page!

If you haven’t yet started to build your website, choose a short domain and try to create a brand around it. Exact match domains don’t have the value they used to have a few years ago, so there’s no reason to buy a long domain, just for the sake of having all your keywords inside it.

As a matter of fact, we are best known for our SEO friendly website design services. Every single website we design is absolutely SEO friendly in all aspects. So, we can certainly optimize your website from the most basic level in the most ethical way and that way, you certainly have no reason to worry at all.

Google’s SEO tagging best practices, and the website tags they value have changed dramatically over the last decade. When I first started doing search engine optimization almost ten years ago, there were a ton of SEO Tags that were added to a website to help it’s content to become more relevant for a keyword. Over the years, most of those tags, such as the meta keywords tag, have lost value, and thus don’t impact rankings or content relevance. There are still a few that have value, of which you will find the SEO tag best practices for below.

When done right, with the proper content, broken link building can become a content tactic. You’re helping build links to your site and also keeping the Internet fresh with new material.  You can save a lot of time using Citation Labs Broken Link Finder.

1) Authoritas – I know there are plenty of other rank tracking solutions out there (Moz, AWS, Wincher, AuthorityLabs, etc) but I don’t use Authoritas just for its outstanding feature set, awesome market analysis capabilities and fantastic big data capabilities; I use it because of the people behind it. The support is really good (almost always responding in just a few minutes) and whenever I’ve asked them if I can temporarily add a prospective client to the system without incurring additional fees they’ve always agreed. Great products and awesome people behind it.

Home page title: The title for your homepage can include the name of your website/business and other bits of important information like the physical location of your business or maybe a few of its main focuses or offerings. For example:

Getting a higher search engine rank will always be about compelling products and information that is spread by word of mouth. I love what my colleague Klee Kleber, the VP of marketing of Rackspace, says about SEO: “It’s a religion.” I, like everyone else, have different beliefs on how Google works and we can talk about it until we run out of breath — but no one knows for sure except the hundreds of Ph.Ds that work at Google. But a strong foundation of great products and quality keywords and links is always the best place to start and build from. To learn more about SEO, check out the best two sources I have ever found at SEO Book and SEOmoz. Keep me updated on how it goes.

It’s an all-in-one SEO suite full with rank tracker, site auditor, backlink explorer, brand monitor, competitor inspection and website analytics at very competitive pricing. Also, it has a 14 days free trial. Give it a try once you have time.

But the truth is, the best SEO companies sometimes turn away potential clients, if for some reason the relationship isn’t poised for mutual success. If we can tell your business isn’t the right fit for OuterBox, we’ll provide you with our best recommendations to find an SEO firm that makes sense for you. Our goal as a leader in the SEO services industry is to build long lasting relationships that deliver increasing ROI and profit margins, which in turn benefits us by word of mouth. Talk to the Best SEO Company

Traffic is not your friend. Conversions are your friend. This collection of articles shares practical advice you can use in your marketing campaigns and on your web site to make sure you are driving leads, sales and sign-ups. Learn how to define your conversion points and then focus on improving them.

Network Crusader is almost so good I don’t want to mention it. We currently have over a hundred websites being managed from this one site. I know people that have thousands… We use NC to update plugins, install WordPress all the necessities, plus do all my SEO linking. Its really an incredible swiss army knife for our agency.

As a matter of fact I just forwarded it to one of my VA’s to source the top websites, blogs, etc in my niche and let him contact them to see how much time it will require, I’m really at the low end cost/budget wise so I have to do it through cheap VA’s.

We concentrated on the keyword-based aspect of all the SEO tools that included the capabilities, because that’s where most business users will primarily focus. Monitoring particular keywords and your existing URL positions in search rankings is important but, once you’ve set that up, it’s largely an automated process. Automated position-monitoring features are a given in most SEO platforms and most will alert you to issues, but they don’t actively improve your search position. Though, in the best position monitoring and rank tracking tools such as AWR Cloud, Moz Pro, and Searchmetrics, position monitoring can become a proactive process that feeds back into your SEO strategy. It can spur further keyword reseach and targeted site and competitor domain crawling.

At Ignite Visibility, we have made major changes to our SEO content marketing post Hummingbird Update. We currently deliver high-end inbound content marketing, which sends large levels of traffic, social shares and links to the website. Our content strategies set us apart from other SEO companies, as our editorial team delivers the highest quality content. We have 15 writers on staff, as well as a content manager, who ensures each piece of content is the highest quality. In addition, we have full translation abilities, allowing us to optimize your website in an language. Read Articles on the Hummingbird Update by Ignite • Google Hummingbird Update to Impact 90% of Searches • Key Google Hummingbird Update Changes • Ignite Visibility Video, Google Hummingbird Update SEO Content search optimization is a critical part of the process. The process is very straightforward; we will simply take the keywords listed in the keyword assignment for that page and work them into that page’s copy. This will be a further signal to search engines to rank you for those terms. In this phase, we will also make sure that all on-page titles, such as H1s and H2s are optimized. Furthermore, post Google Hummingbird update, we ensure that certain topics are touched on which Google deems high-quality. Our formula for copy optimization is proven to work.

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. While there’s no minimal or maximal length for the text in a description meta tag, we recommend making sure that it’s long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.

Google has recently depreciated their guidelines for crawling and indexing ajax websites. In this post, we teach you how to deal with this large technical team. These are the official recommendations from our SEO firm.

At the beginning, this was something that could easily be manipulated. Webmasters who understood this concept started building thousands of links pointing to their websites and increased their rankings.

This is also where you can see Google’s ML algorithms at work. Powered by Google Cloud Platform, the way Quick Answers and Featured Snippets are extracted gets increasingly smarter as Google introduces new innovations in deep learning and neural networks. These constantly evolving algorithms are baked into how the search engine surfaces information.

Finally, I’d go back to basics and get the best web hosting possible. It may not be a tool per se, but it’s an often-overlooked aspect of SEO that has an indirect ripple effect on so many influential ranking factors.

Image Alt Text: If an image doesn’t appear on a webpage, its alt text will be displayed for web users. Not only will this show search engines what the picture’s subject is, it will also help users should the image have a problem loading. Again, you’ll want to place a keyword in the image alt text.

Thanks for Putting all Necessary Tools for Blogging at one Place. Google Analytic have this “Not Provided” Keyword and creating lots of Issue, We can’t track all Keywords and also From Last One month Adword Keyword Planner not Giving Accurate Search Volume its Giving just range of Number.

Hello, the point i really liked and agreed with, is the point that says that we should write for our readers and not search engines. You thats one mistake many bloggers make these days…over optimization never helps. thanks for the nice article…nice one!! 🙂