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I couldn’t actually do my job without it. The fact that data is backed up as it is added in real time is incredible and something I can’t live without. I’m quite comfortable with the formula side of things and it’s easy to set up a semi-automated reporting system using it. I can take a CSV from Moz Pro or SearchMetrics and turn it in to an easily readable spreadsheet with real time graphs, updating as the data is entered.

Lastly, I would use SEMRush for competitive analysis. This tool reveals a wealth of information that provides actionable insights. I’ll have admit that I don’t use this tool enough. But when I do, I am beyond grateful for its robust capabilities.

Having a meta description won’t necessarily improve your ranking on the SERP, but it is something you should definitely use before publishing an article as it can help increase your chances of a searcher clicking on your result.

Yup, I’m a fan of those tools as well. I tried to keep the list focused on pure SEO tools. Xenu Link Sleuth helps with SEO, but it’s not designed for SEO. Plus, as you alluded to, there are better tools out there that do the same thing.

Density aside, keyword research remains at the heart of any sound SEO strategy. Many tactics within SEO will rely on the keywords you choose to target and try ranking for. Whether you’re creating content on site, optimizing on-page aspects (covered below), or using the keywords for anchor text in backlinking (also covered below), the keywords you select will be used greatly.

Now, you can never quite predict what Google is to do. But by looking here you can look at a bigger picture and make an educated guess – kind of like bidding on FOREX – based on what’s been happening.

In the example below, when you click on the link with anchor “increase the intensity” you will be redirected to a page with-in the website to find out more information on how to increase the intensity of an exercise.

Just go to Settings > Permalinks and select Post Name or Month and Name. Do this long before adding content to your blog to avoid broken links. If you had no idea, broken links are bad business for SEO, and if you’d like to learn more, Elegant Themes published a great post on why you should never use the default permalinks setting.

The experts love SEMrush, but will you? Take the tool for test drive and decide for yourself. I’m giving all my readers exclusive access to a free one month trial of SEMrush Pro. You’ll get access to all the tool’s powerful features. Grab a free account, download the 10,000 word playbook below, and learn how to master the top rated SEO tool. If you decide the tool is not right for you, cancel any time before the 30 day trials ends and you won’t be charged a penny. 

This is great info. I know nothing about SEO and trying to learn. My site fell from #1 on google for over 2 years to non existent in a matter of months…. How or why does this happen? My business is soon to be out of business 🙁

The Ahrefs backlink checker crawls four billion web pages every twenty-four hours and updates the index in fifteen-minute increments, ensuring the freshest data is available to you at all times. Use the Site Explorer to monitor the backlinks of any URL and gain valuable SEO metric information.

Title Tags: Title tags are the blue, clickable links found in search results. Use the keyword each webpage is built around in the title tag to show search engines and search users what the page topic is. However, avoid using too many keywords in your title tags, as this can result in a penalty. A good rule of thumb is to include a keyword, descriptive text about the page, and your business name. You should add your location as well if you’re a local business.

Once again, SEM works by putting your site in front of people who are searching for your services in search engines. If a potential customer reaches your website, pay per click ad services (such as through Google, Yahoo, and Bing) enable you to collect data on each click, such as

You’re living GOD of SEO. What you’re sharing is gold stuff. This is one of the best if not the best ever seo techniques that i read in a very long time. I follow a lot of authority seo bloggers but you provide a list these techniques that is new to me.

So I gave taking the decision to remove alltop from the process and use searching for x best ‘niche’ blogs. It’s not perfect but Google at the moment is doing a good job of ranking quality publishers near the top.

Buy at your own risk, I can’t guarantee satisfaction for 3rd party tools I’ve reviewed. Hopefully this affiliate program disclosure illustrates transparency and complies with advertising standards. Tool providers can of course send me freebies (which will be disclosed).

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To find the most recent industry news and free DIY advice, try starting with one of these topics: Google’s algorithm updates, seo, social media, content marketing, or website branding. Be sure to sign-up for our feed.
Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Use tools like CopyScape or Google Webmaster Tools to detect when duplicate content problems occur on your website.
Back in 1997, the guys who founded Google wanted to create better search results by using backlinks to rank sites in their results. In simple terms, a backlink is any link to your website from an outside site. Shortly after it became apparent that Google’s algorithm worked better than previous search engines, shady SEO companies started trying to scam the system. Instead of working to acquire real backlinks, these “black hat” companies chose to build large numbers of poor quality backlinks to their customers’ websites, a practice commonly known as artificial link building. In 2012, Google started fighting back with the release of their first Penguin update. Since then, the phrase “link building” has gotten a bad reputation. In fact, some SEO companies won’t even use the phrase.
Your website should be functioning. Get rid of flash elements, pop up adverts which annoy users and search engine crawlers, have a clear “about us” and “privacy pages”. Why? Because Google gives positive points to websites which have those pages. Avoid writing for search engines and keyword stuffing. I have been working on multilingual websites and still see many websites stuff their pages with 40 keywords.
Google Analytics is one of the most advanced visitors tracking tool available, and you should take full advantage of it. It’s free and can give you a huge amount of details about the users visiting your site.
Ideation: Any good campaign starts with research: what’s worked, what hasn’t, what’s my target audience interested in right now? I can’t live without BuzzSumo for a multitude of reasons, but it’s especially for researching which content has performed well around a topic. This makes it an essential part of my process for choosing content ideas.
In May 2017, Google issued a warning against excessive guest posting on questionable sites: “When Google detects that a website is publishing articles that contain spammy links, this may change Google’s perception of the quality of the site and could affect its ranking.”
Search engine marketing for industrial and B2B companies is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition? The following seven steps will put you on the right path to search engine marketing success.
SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.
The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results.
Working in partnership with EZ Rankings in helping to get top rankings for my client selling Oil Tanks. We worked with 22 keyword phrases and within 6 months they had achieved first page Google rankings among other search engines as well. Some major highly competitive keyword phrases also made it into the top 5 which was a very good achievement and left me with a very happy client. EZ are a good team to work with and it’s a bonus the people I worked with speak good English.
Automatic bidding is a great option if you don’t want to set up bids for each single keyword. However, you will be losing some control over keywords and won’t be able to create keyword specific bid strategies. Start with manual bidding and then switch to a cost per acquisition (CPA) bidding once your campaign has accumulated enough conversions to be able to predict how to automatically serve your ads to get more conversions at a lower cost. Google requires 15 conversions a month to be able to run CPA bidding, but the more conversions you have, the more effective this bidding strategy will be.
However as the aforementioned Searchmetrics research suggests, year-on-year correlations between backlinks and rankings are decreasing, so perhaps over time ‘links’ may not be as important to SEO as we once thought.
We concentrated on the keyword-based aspect of all the SEO tools that included the capabilities, because that’s where most business users will primarily focus. Monitoring particular keywords and your existing URL positions in search rankings is important but, once you’ve set that up, it’s largely an automated process. Automated position-monitoring features are a given in most SEO platforms and most will alert you to issues, but they don’t actively improve your search position. Though, in the best position monitoring and rank tracking tools such as AWR Cloud, Moz Pro, and Searchmetrics, position monitoring can become a proactive process that feeds back into your SEO strategy. It can spur further keyword reseach and targeted site and competitor domain crawling.
That’s a nice list of tips, some of which I had absolutely no idea of. I can’t claim to be a seo expert yet since I mostly do manual submissions, so I will try out these on my site and report back with the results. Thanks for sharing!
Further, the tasks done to increase search engine ranking are geared toward organic or natural results. It is possible to pay for the opportunity to appear higher in search engine results through Pay Per Click (PPC) advertising campaigns, such as Google AdWords, however, this doesn’t require SEO tactics as outlined in this tutorial.
10seos.com has been my life and business saver. I did not know anything about SEO and its ever changing technologies. But 10seos.com guided from the dark to the light by assisting and giving me the accurate information regarding SEO and SEO providers.
But there is still hope for you seeing Google shows you exactly what you need to do to clinch the best of rankings. It’s these WordPress SEO best practices that we’ll outline in this post, so get ready to have fun and build a formidable SEO profile that will withstand the next algorithm shakeup. Here we go…
We’ve seen a shift from a consumer standpoint in regards to how consumers find those which they do business with. Even within the healthcare industry, a patient is likely to perform a search online for the nearest treatment center and will look for online tools in order to identify whether their provider is covered by their network, or if they need to travel towards another healthcare provider. This shift is expected to continue into the foreseeable future with the emergence of mobile devices.
MWI – Utah SEO Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of MWI – Utah SEO. To learn more about us and manage and complete your brand description, please click here.
2015 and 2016 were turbulent years for SEO. As expected, Google made several algorithm changes including the notorious “Mobilegeddon” update, which basically improved the ranking for websites that were mobile-friendly. This falls in line with Google’s overarching mission to adapt to an increasingly mobile Web (and world). Google’s goal is stay ahead of the technology trends (like mobile device growth) which will ultimately deliver quality results to their users like you and me.
SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website.
Using the Juice Tool, I can compare averages and standard deviations for specific URL groups. For example, I can create a list of the top 300 sites in an industry by using a variety of keywords, scraping and aggregating the results. Then I will look for trends and averages.
Please be advised that I have arranged for Jeff Tropiano and Best Dallas SEO to take over your account if you so desire. I have been working with Jeff and mentoring him in how I do SEO since 2008 and will continue to do so. Jeff was already in the SEO industry for a couple of years before we met, which gives him at least 10 years experience.
Thank you so much for give us this latest information about SEO. When i was reading your tips that same time i was trying you tips in second tab of browser. You all tips are right and useful. I think you should post new topic soon about SEO. I am waiting. 🙂
11. Create and upload a simple robots.txt file. These tell search engines what you allow or disallow them to add to their search engine. Google has a good description of how to make robots.txt file here. (It takes about five minutes.) Add your sitemap location to the robots.txt and you won’t have to submit it to the search engines manually like above. Just add sitemap: http://example.com/sitemap_location.xml to the robots.txt file.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
SEMRush is the most versatile SEO and PPC tool on the market, as long as you know how to use it. It will help you save a lot of money and time, and show you the perfect opportunities to get marketing results that matter.
First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. One way to accomplish this is by using WordStream’s Free Keyword Tool.

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Glad you enjoyed it Jason. Hmmm. Not sure why that’s happening. It could be that you’re on the page before the one I’m talking about here. Just put any URL in that box and you’ll go to the page where you can find interests and keywords.

AnswerThePublic – This is a very simple and free keyword research tool to help you if you are creating content around a specific topic. You can use this to find out the type of questions people have about particular topics.

Another unique feature of SEOJet is they will guide you to do your homepage SEO a little differently then you may be used to. Using data from big brands like Amazon, Apple and others that constantly show high in the search results, SEOJet helps you build brand trust with your homepage. The homepage link maps mimic those of the big brands so you can let Google know your business is legitimate, trustworthy and worthy to be ranked in the search results.

There are a lot of tools out there that are a total waste of your time, and some are an out and out scam. I’ve had direct experience with all the tools I have reviewed here and nearly 20 years experience in search engine marketing.

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. When using JavaScript to create a page, use “a” elements with URLs as “href” attribute values, and generate all menu items on page-load, instead of waiting for a user interaction.

That’s not to say that SEM isn’t good for branding, though. It’s actually one of the most effective ways to protect your brand’s reputation. Control the SERPs and guard against competition and make very sure your messaging aligns with your brand, and the SEM experience for your brand will be a positive one.

Effectively, International SEO is the same as geo-targeting. If you’re selling blue jeans for $20 each to U.S. customers, you’ll want to show customers from the U.K. how much those jeans cost in British pounds. For customers in France, you’ll not only want to convert the price into Euros, but you’ll also want to translate the product descriptions into French.

It is significantly helpful when it comes to tracking and analyzing traffic and the marketing achievements of your site. You and your clients can use this to access the keyword ranking from any device that has access to the internet. The result page would show where your website ranks in the search engine for the particular term.

Schema mark-up is a requirement for your content to have the opportunity to appear in the Google Search news carousel, so implementing Schema is still a vital step in the online marketing process and will continue to be a needed strategy to better communicate with the search engines and increase CTR in 2017.

You can control your SEO titles with our Yoast SEO plugin. There are two parts of the plugin that control these. First of all, as soon as you install & activate the plugin, you get an SEO section in your admin. Navigate to SEO → Titles & Metas and you’ll see a bunch of tabs for different types of pages on your site. For each post type and taxonomy you can set a so called Title Template (as well as meta description templates but we’ll get to those later). For posts on our site this looks like this:

73. A Definitive Guide – This guide from Brian Dean is a highly valuable resource if you want to learn what link building is, why it is important, and what the best methods of doing it are. Very visual and well structured, you can download this 9-chapter guide as a PDF and keep it nearby as an essential resource. It takes you from the fundamentals of building links, through content marketing and email outreach, explaining even what black hat techniques are and how to stay away from them.

I read your post on my mobile phone while on a bus travel and it stirred me due to the fact that I’ve been doing SEO lately the poor man’s way like blog commenting, Social bookmarking, forum signature, directory submission, etc. I don’t know if any of these things still work today since I’ve been practicing them since 2008. These 25 SEO tactics that you have shared got my interest. Actually I am planning to make a new site right now after reading this one. I found out that maybe I’ve been doing a lot of spamming lately that my site is still not ranking on my desired keywords. And also, you have pointed out that it is not just by means of Keyword planner that we will be able to get keywords since there are others like, as what you have said, the wikipedia and the like. I am planning to make use of this article as my guide in starting a new one. I bookmarked it… honestly.. 🙂 And since I have read a lot of articles regarding SEO tips from other sites, I can compare them to your tactics and this is more interesting and exciting. I want to build a quality site that can make me generate income for long years. THANK YOU FOR BEING GENEROUS WITH YOUR KNOWLEDGE. I will try to communicate with you through email and I hope you coach me Brian. .. please.. 🙂

Ignite Visibility has cleaned up many Google penalties from other companies. It is not a fun process, but something we plenty of experience in. In this article, we cover the Google Penguin update. This is a link penalty that websites get when they build too much anchor text to their website.

The terms SEO experts often start with are page authority (PA) and domain authority (DA). DA, a concept in fact coined by Moz, is a 100-point scale that predicts how well a website will rank on search engines. PA is the modern umbrella term for what started as Google’s original PageRank algorithm, developed by co-founders Larry Page and Sergey Brin. Google still uses PageRank internally but has gradually stopped supporting the increasingly irrelevant metric, which it now rarely updates. PA is the custom metric each SEO vendor now calculates independently to gauge and rate (again, on a scale of 100) the link structure and authoritative strength of an individual page on any given domain. There is SeO industry debate as to the validity of PA and DA, and how influence the PageRank algorithm still holds in Google results (more on that in a bit), but outside of Google’s own analytics, they’re the most widely accepted metrics out there.

SerpWorx is an SEO metric aggregator bringing all of your SEO metrics into a centralized dashboard with a single click. It integrates with Majestic, Ahrefs, Google PageSpeed, Moz, and SEMrush. Instead of checking multiple dashboards for the data you need, you can save time by logging into SerpWorx for a transparent view of all of your metrics.

I don’t think Inc.com’s list has a shady set of criteria–they’re looking for established, sizable SEO companies. That’s great, but I only saw a couple recognizable SEO firms on the list, which tells me most of the companies we respect aren’t listed (even though they meet the criteria) and highly qualified individual SEO consultants are excluded due to size restrictions.

As with all keyword research, Google’s Keyword Planner is a pretty solid place to start. However tools like KeywordDiscovery.com (paid), Answer The Public (free), and SEO Compare (also free) can help to guide your content by providing further, invaluable insights into search behavior.

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So that is why we have complied a list of free SEO tools and organized them into the different use cases for each of them. Despite new tools, paid and free, that come out every year, we take our time to get to a know a tool and resist the urge to promote the *newest* and *shiniest* if we haven’t been convinced of its value.
Very comprehensive article and surely help people to find the best seo tools available in the market. You guys may consider to have a look into the expert recommended seo tools here – https://crazyengage.com/best-seo-tools-recommended-by-experts/
62. Moz Visual Guide on Keyword Targeting – Rand Fishkin conscientiously explains how to target keywords and perform on-page optimization for ideal SEO results. This article of his is wonderfully supported by data and graphics that aid the learning process and make all that information easy to absorb.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]
Screaming Frog is superb at scraping a site, much like a search engine would. It runs it’s rule over all links and pages of the website offering data on Status Codes, Page Titles, Meta Descriptions, Robots Meta Data and put it all into a filterable spreadsheet.
You’ve spent a lot of time on SEO and you’re now getting steady streams of qualified search engine traffic. Still, you may not be making the conversions that you need to either sustain or grow your business. In other words, your fantastic website isn’t doing the job you want it to do. Now is the […] Read More
Seriously? Yes, seriously. Search engines are sources of information and not all searchers are super specific. A prime example of this is someone searching for ‘Wine Bars in London’. Whilst you may expect Google to return the likes of Humble Grape or Gordon’s Wine Bar in the results, you will actually find that the main results are dominated by lists.
Features like Anchor Text, Link Influence Score, the filter to check backlinks from unique domains only amongst other settings make it a must have tool. I have been using this tool for the past year to get more quality backlinks for my niche websites.”
I don’t like all the fluff from tools that pull data from Google Analytics and spit it out in a pretty, summarized report. Learn the ins and outs of everything Google Analytics has to offer and you’ll realize it’s one of the most powerful tools in your arsenal for SEO.”
Local Search – If your business caters to locals, you can get listed by city in search engines (i.e. Google) and directories (i.e. Yahoo) offer a way for area residents to find your business online, which is ideal since many people don’t use the phonebook anymore.
Brands interested in effectively reaching these customers need to coordinate their campaigns across these different areas. This means understanding SEO best practices and thoroughly mapping the buyer’s journey to their target personas, taking into account the different devices and platforms that a prospect might use. This will help them create effective content for the different touch points.
The terms SEO experts often start with are page authority (PA) and domain authority (DA). DA, a concept in fact coined by Moz, is a 100-point scale that predicts how well a website will rank on search engines. PA is the modern umbrella term for what started as Google’s original PageRank algorithm, developed by co-founders Larry Page and Sergey Brin. Google still uses PageRank internally but has gradually stopped supporting the increasingly irrelevant metric, which it now rarely updates. PA is the custom metric each SEO vendor now calculates independently to gauge and rate (again, on a scale of 100) the link structure and authoritative strength of an individual page on any given domain. There is SeO industry debate as to the validity of PA and DA, and how influence the PageRank algorithm still holds in Google results (more on that in a bit), but outside of Google’s own analytics, they’re the most widely accepted metrics out there.
At Arcane Marketing, our experts utilize keyword research to understand how your website can be found by the people who are already searching for your products or services. It’s a simple fact that in order to be found online, you have to rank in the search engines. But you may be asking yourself, “How do I rank for keywords?” Well, to put it simply, in order for the search engines to rank you for a specific keyword, that keyword has to be used in the right places and in the right ways on your website. It’s also important to understand that you can’t just rank for any old keyword and expect to get good, qualified traffic coming to your website. That’s why we help our customers conduct in depth keyword research.
Since commencing in 2004, we’ve refined our process into an agile approach that delivers results. Our team has experience with Search Engine Optimization projects across a range of industries, including hospitality, eCommerce, retail, technology, entertainment, medical, construction and more. Explore our Case Studies here.
Tools like SumoMe Heat Maps and CrazyEgg are great ways to break down the number of clicks made by users on your tracked site pages. From here, you can see which links are clicked the most and least. You can then optimize your site by improving your CTA links and buttons based on the accumulated data.
Brightedge or SEMRush are keyword monitoring and research tools, with SEMRush being an affordable option with a good feature set and Brightedge an enterprise level tool with a robust feature set. Both help you enhance content, meta data and track keyword performance.
Also, whilst it’s true that UberSuggest was recently changed to use a different data source (Google started to restrict access to their autocomplete API) it is still a useful tool in the SEO arsenal due to how quick and easy it is to use and well, it’s free!
Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. With that in mind, try to optimize your pages for searches on keyword phrases of 2 or 3 words to drive the biggest results.
Title tags are important, because they areone of your first touch-points on the SERP. It is important to keep your title tags short so that they doen’t get cut off by search engines. Generally, keeping your title tags under 70 characters is good practice, but Google typically only shows 50 to 60 characters on the SERP. With fewer characters being used in a title tag, it is important to use a keyword near the beginning. That way the keyword will be less likely to be cut off, and still tells users what the page is about. Try to use the primary keyword target in your title tag, but using the exact keyword phrase is not as commonly needed.
Search engine optimization is just one piece of a large set of tools you can use to promote your business online. Develop a marketing plan the includes a variety of strategies to reach your target market. If you’re on a budget, there are other free marketing options along with SEO that you can do.
I could write a book about all of the SEO tools that I use, how I use them, and what actionable data I gather from these reports (hey maybe I will!). But in this article I wanted to give you an overview of my very favorite tools.
When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.
I have an authority site in Mens Health niche about 100 pages.These Pages have no obls.How is the best way to optimised on page seo this content?Have to begin give some outbound links from each page,or the best practise is to concetrate to specific pages that send links for ranking?….thank you
Sometimes sites will be served over http until a user reaches a page with, for example, a checkout or login form, at which point it switches to https. When linking from this page, if the user can return to http pages and access them through https, the search engine will track these as two separate pages.
It’s a tool for search engine optimisers, website managers, and web developers. SF spiders a site in a similar way any search engine spider would. As search engine optimisation tools go, you’ll need to understand technical SEO and have a firm grasp of HTML to get the most tool.
Search Ads Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of paid search. There, you’ll find additional sub-categories for special topics in paid search marketing including:
When I say focus less on specific keywords I mean don’t overdo it. If your keyword is “home building,” do not put that keyword everywhere on your website. Find other words for describing home building. Google has become a lot smarter when it comes to SEO and all the stupid tricks that companies use to do like spamming keywords isn’t working anymore. So while specific keywords will always be important, you don’t want to end up on Google’s bad side. Keep you keyword usage relevant and up there but make sure you aren’t misusing the keyword to gain an unfair advantage.
Local SEO is just like customary (organic) SEO. The only difference is you have to go a step further with your local SEO campaign. For instance, don’t forget to add your city/state in title tags, headings, content, URL, and alt text. Additionally, don’t forget to claim a Google My Business page for your outfit. It’s free, so don’t wait.
20. SEO 101 – A short guide written by Jill Kocher. While it doesn’t offer a lot of additional information you won’t find in the above-mentioned guides, her article places a lot of focus on keyword research and provides a lot of practical examples and strategies that should benefit any optimizer. When you’re done learning from her actionable articles, you might also like to check out the equally important second part of her guide, SEO 201, which tackles more technical aspects.
At BrightonSEO in April, I spoke about a process using KNIME where I inputted data from both Twitter and the SERPs and then performed various semantic analyses in order to do some more advanced keyword research.
The following is our complete list of the top SEO company rankings in the United States. We have evaluated several hundred SEO firms for the list, but have narrowed it down to the top 50 SEO agencies as ranked by our scoring system. We look at several different data points ranging from the effectiveness of the SEO firm’s own internal search engine optimization efforts to the quality of their customer service. We take great pride in our SEO Agency rankings. To learn more about our ranking criteria and how we developed our scoring methodology, please click here.
Search engine marketing (SEM) is the use of paid ads to reach potential leads and customers on search engines such as Google, Bing, and Yahoo. More specifically, to reach them the moment they are searching for your service. It is also known as search engine advertising, paid search advertising, and pay-per-click (PPC) advertising.
Want to get access to millions of blogs and companies across Google, Twitter, and Instagram? NinjaOutreach is a prospecting and outreach CRM that is perfect for linkbuilding, content marketing, and even lead generation. Great for bloggers, startups, and marketing agencies – Try it here!
As we alluded to earlier with regards to keywords, be sure the topic on the page matches the message in the title tag and meta description. If a page does not meet the user’s intent, odds are your page is optimized poorly or for the wrong topic.
170. Conversation Marketing eBook – When you start feeling like optimization, keyword research and link building just aren’t doing enough for you anymore, you might like to delve into this free eBook and learn more about how to get the most out of Analytics, social media, and internet marketing in general. Here is another Fat Free Guide to Google Analytics, written by Ian Lurie, which adds to the conversation, so to speak. It is a useful guide for beginners and advanced SEOs alike, since it takes you from setting up Analytics, to tracking your goals and working for actual results.

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23. Ultimate Guide to Bing SEO – Most of what you’ve been learning about search engine optimization refers to Google, because it is the most popular search engine. However, many SEOs get to work with other engines as well. Featured on TechTage, this article by Rohit Palit offers excellent insight into optimizing for the second most important search engine.
Now that we know your most important keywords throughout the buyer’s journey, let’s put them to work. You need to make sure your Website content is optimized to take advantage of these important phrases. Begin with your Website copy – the information people can read on your Website. Make sure you skillfully write your Website copy to effectively market your company, while using your important keyword phrases in a relevant fashion. Next, focus on your Website structure – the code under the hood of your Website that search engines see when they visit your Website. Use your keyword phrases relevantly in page title tags, heading tags, file names, alt tags and meta tags. Please note: while the ‘keywords’ meta tag has been exploited over the years, the ‘description’ meta tag is very important. This description will show up in the search results below your link, providing a great opportunity for you to entice the searcher to click through to your Website.
Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. With that in mind, try to optimize your pages for searches on keyword phrases of 2 or 3 words to drive the biggest results.
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips.
You can get around this by adding unique content like user-generated comments and reviews around it. Invite user comments. Integrate social networking. Let users tell their stories. Happy customers will serve as your marketing helpers.
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While responsive design and mobile-friendly websites have always been important for user experience, they’re becoming more and more important for SEO as well. So if you haven’t been focusing on improving your mobile experience, you’d better prioritize it now, or your search rankings could suffer.
This is based on a simple concept: without good reporting, there is no accountability. Therefore, we strive to provide you with detailed reports to make sure that we are accountable to you. The reports you receive from our team will be tailored to cover the services you hire us to perform and the tactics that we employ on your behalf. That way, we can make sure that you always know what we’re doing for you and what the results of those efforts are.
Most marketers understand that optimizing the metadata (i.e. title tags and meta descriptions) are still important to maximize your SEO visibility. However, the importance of these elements being optimized are less than what it used to be. Even though the importance has lessened, it is still essential to optimize both of these elements as they can help with increasing organic visibility.
Reuse URLs. If you sell generic products where technical specifications and model numbers are not relevant, you could reuse your URLs. That way you will preserve the page’s authority and increase your chances of ranking on Google.
Some marketers believe that there are “tricks” that will improve the relevancy of sites within the search engines that are spider- (crawler-) based. Not only do some of these tricks not work; many of them can result in negative relevance penalties as the engines take measures to punish search marketers seeking to manipulate ranking and relevance. That said, there are still compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, content formatting, content clarity optimization, and server platform adjustments.
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Schema has also become increasingly important throughout 2016 and will likely to continue to grow in significance as we head into the new year. Google uses these markups in a variety of ways. For example, they are used:
Editors Note: This post was originally published on Aug 25, 2014 – we’ve made some updates to this post to highlight some new tools that have entered the SEO scene. Are we missing your favorite tool? Let us know in the comments below 🙂
That also makes it a dishonest practice because I’d be promising you things my team can’t deliver. But, you can learn exactly what your website needs to do so you slip past your competition. And they won’t even know what to do to outrank you.
Using Wiki for link opportunities via the dead link method was new to me but I always make it one of my first stops for keyword research as you can often find a ton of new keywords and related info you otherwise wouldn’t know,
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My question is – Is this process worth the effort? As per my information – Delicious has lot of community with interest in technology and mine is a tech guide (technofare.com). It is a great idea to get bookmarks and sharing done from natural linkers but life is also about effort Vs return.
It’s also important to try to avoid targeting the same keyword on multiple pages. This is because Google will usually only choose to rank one of these pages, and it may not be the one you want them to rank!
21. Google Search Engine Optimization Guide – It doesn’t get any better than this: a comprehensive, well-structured, well-explained and exemplified SEO guide right from the horse’s mouth! Google created this internal guide to serve its employees, but it is just as valuable to anyone looking to perform optimization on their websites. Here, you will truly find the best (i.e. Google-approved) practices you need to employ in order to increase your odds at ranking in Google’s top results.
This program is available for PC and Mac. As a Mac user, I’m often confronted with software that slows my mac down a little, so it was a pleasure to see this thing run in the background in a quiet, efficient manner.
Maintaining proper SEO is a balancing act. Content curation, keyword research and link construction all go into an effective SEO consulting strategy. Web Full Circle is the best SEO company to work natural back links into your website. Simultaneously, we create finely-tailored content that is fresh, relevant and keyword specific. As we continue launching new pieces of valuable content from your website, search engines like Google or Bing use algorithms to then index your website and its content as a high quality source of information for users. Once this takes place, your site will improve on organic SERPs when search users utilize keyword phrases specific to your industry and your product or services.
#4 of Best SEO Companies of March 2018 – Over The Top SEO LTD also known as O.T.T is an international Digital Marketing Company that specializes in SEO/Web Development and Design/Lead Generation/Unique Optimization and Hosting. Our knowledgeable staff and tools can help increase the rate of relevant ORGANIC traffic to your website. Our services will provide a higher click through rate (ctr) and increase your company’s brand recognition. As a company, we are committed to training that will enhance your ability to maintain and optimize your search engine optimization.
Fortunately, Google puts more weight on the anchor text of external links anyway. So as long as some of your external links have your target anchors, you’re probably OK with a “Home” button. In fact, I’ve ranked homepages with a “Home” anchor text nav button for some seriously competitive terms. So it’s not a make-or-break ranking signal by any means.
When I read good article I like to make sure I thank the writer, so thank you. Your article is well-written (of course) and just what I like to read. Thanks for sharing such a nice list of free tools.
Whichever route you pursue, once you’ve created the 10x content, reach out to get influencers to share their views. In doing so, not only will they often help promote the article, if you target the right influencers, sometimes you can get a natural link from them when they blog about your topic.
Great post, your knowledge and innovative approach never fails to amaze me! This is certainly the first time I’ve heard someone suggest the Wikipedia dead link technique. It’s great that you’re getting people to think outside of the box. Pages like reddit are great for getting keywords and can also be used for link building although this can be difficult to get right. Even if you don’t succeed using it to link build it’s still a really valuable platform for getting useful information. Thanks!
Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.
Once upon a time, in the early days of Internet, before sites like AltaVista and Dogpile gave way to the almighty Google, getting a top page rank on a search engine was as easy as repeating a keyword over and over again on a webpage.
Excellent post Lia, rich with useful content. Allow me to add that S.E.O can be addictive, once you start getting results so I would advise on wearing gloves…so to speak. Or perhaps I have an addictive personality, because I fell into it boots and all and loving every moment! Learned quite a few new tricks from your post, and I’m off to my own Blog.
Search Ads Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of paid search. There, you’ll find additional sub-categories for special topics in paid search marketing including:
AccuRanker is one of the SEO tools that we’re using. Its features include daily rank checking of keywords, website audit, and competitor analysis. What we love about this tool is its accuracy, the user friendly interface, and the comprehensive dashboard where you can have a basic overview of your website’s performance, and even allows you to export the reports in PDF, XLS and CSV format. Try it out!

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Screaming Frog is a flexible and fast tool that is designated specifically for crawling and finding on-page issues. It has a few useful integrations, like Google Analytics, Google Search Console, Majestic, Moz, and Ahrefs. It is reasonably priced and has a free version. However, it is not suitable for search engine optimization. In case you need something more than just a technical audit, you will have to use one more tool or choose the tool that can do both technical and SEO audits.
In order for the above tips to work you need first and foremost to have good content on your web site. Content is still king and a web site with good, original, quality content can do better in the long run (with or without SEO) than a web site optimized in SEO but with not  so good content.
47. Quick Sprout University – This is an interesting origin of information and knowledge for beginner, intermediate, and advanced SEOs alike. Neil Patel and his team produce great content that addresses both common and uncommon issues in this field. Behind the link, you have free access to literally tens, if not hundreds of videos that teach you theory and practice, offering insight into the complex world of SEO. You could begin with courses like How to Find Perfect Keywords for SEO, hosted by Brian Dean. The fact that each video is supported by a written transcript is yet another point to recommend this resource.
As my past client, an advantage to working with Best Dallas SEO is that I will be maintaining a very close relationship with SEO consultant Jeff and the whole team. He will have direct access to me and my strategies and can consult with me on your situation at any time if my input is required.
125. Insanely Large List of SEO Tools – It takes real experience and work to actually gather such a comprehensive list of SEO gizmos. David Portney’s list includes tools for every step of SEO you could think of, and then some. Keep this in your toolbar as a permanent go-to in your learning process, but for your consequent hire jobs as well! I also need to mention Portent’s interesting SERP Preview Tool which helps you optimize for increased click through rate chances.
As mentioned previously, you can use your keywords beyond written content on your site. Referred to as on-page optimization, this aspect of SEO encompasses a range of tactics to improve search results rankings. Of course, not every aspect of on-page optimization applies to keywords. Regardless, take a look at some key strategies below:
BrightLocal: This is a great tool for managing local campaigns for clients. It gives you an in-depth understanding of local keyword rankings for a given zip or a geo. Also, it is pretty handy when it comes to citation building and monitoring.
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine’s own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
The user sitemap should provide links to all (or to the most important pages of your site). It can also group posts by author, date, category etc. Its purpose is to help the user find information on your site easier and quicker. My user sitemap looks like this:
It can be difficult to decide which search tools to use when it comes to your company or client’s paid and organic search campaigns. I have found a great selection of tools; some which are recommended often, with good reason, and others that shouldn’t be discounted. Many of these tools have similar features, but they usually have something unique that makes them useful in their own way.
Alex, this is great stuff. This is the first time I have seen anyone REALLY explain SEO the way you did. I have been building websites for several years and I have been completely missing out I guess. Whether it be my program I use to build my sites or just ME. I would like to see if I could get some direct help from you on getting my sites really noticed. Please contact me direct at the email listed here. Thank You and please contact me when you can. Thanks
Originally, apps are indexed on App Store and Google Play, not on Google search. This made it much more complicated for Google to streamline its search capabilities – marketers will have to optimize on both app stores instead of just on Google organic.
Many marketers debate whether one is better than the other. As an Inbound Marketer, I would argue that organic SEO is the best approach, but as you can see, true SEM cannot succeed without the use of organic SEO.
Search engine advertising (SEA) is an efficient and affordable online marketing strategy that helps your company website enjoy greater visibility by advertising on Google using varying methods. We differentiate between Google Ads, which are paid advertising, and the organic search results, whose ranking is determined only by the search algorithm. When you advertise on Google, text is displayed above, next to, or under the search results if it suits the search query, and is identified through the “ad” label. Aside from this, there is little difference between them and the snippets (text extracts from websites) in the middle. Ads on google are free initially; the clicks that the advert generates are billed. The price per click depends on your budget and how accurately your website is suited to the search query. As Google is by far the most used search engine in the US, search engine advertisement here is among the most profitable. AdWords is a program that Google uses to sell its adverts worldwide. With our tool you can invest in Google-AdWords campaigns in just a few clicks. The 1&1 experts can give you advice on finding the Google advertising plan that’s right for your budget and takes into account the right keywords. With the right strategy for search engine adverts, you can then directly and efficiently target potential clients.
My favorite method currently is to search related websites in much niche, usually sites with lower or similar DA to my site, to see which keywords they rank for. I filter the results in SEMRush to narrow the list to kewyords with reasonable search volume such as greater than 500 searches per month.
Mobile is too important to ignore in your e-commerce SEO strategy. An informal survey my colleague Kenneth Gvein ran for our e-commerce customers at Metronet and Vaimo Norway found that clients had 2 to 3 times higher growth rate on mobile e-commerce. Go mobile — or go home!
Branding is more than just logos. Think about icons like Apple or Coca-Cola. Seeing that brand, you know what you’re getting, and with whom you’re dealing. Branding defines who you are and what you stand for to the client.
178. SMX – Organized by Marketing Land, one of best publications in the digital sphere, the SMX conference is an annual event that started back in 2007 and now takes place several times a year, in different locations like Seattle, New York City, Paris (France), Munich (Germany), and London. It always features the best thought leaders in the market.
SEO (search engine optimization) for organic search: SEO is a free method of SEM that uses a variety of techniques to help search engines understand what your website and webpages are about so they can deliver them to web searchers. These techniques include things like using titles, keywords and descriptions in a website and webpage’s meta tags, providing relevant content on the topic, using various heading tags (i.e.

), and linking to and from quality online resources. 
Rich Mark-up allows different websites like search engines, social networking sites etc to know about your website content better. We insert some of the major rich markups to your website to gain more traffic from various sources and by showing the relevant content to the users.

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While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.

Hotjar.com is really great for analysing your UI. You can record your visitors interacting with your pages, create heatmaps, conversion funnels, and it’s really easy to use. I’ve personally used both those tools and gotten really great insights.

Known as prominent SEO Company in Noida, we provide SEO services that are specially crafted for your business. Each arrangement is made to both increase deceivability in natural searches and conveys targeted audience to your site. Our group of SEO Expert in Noida entirely works under the algorithm gave by Google, and make SEO solutions that convey greatest ROI. We have an accomplished, capable group of in-house SEO experts who will work with you to give you quality Search Engine Optimization services to business from everywhere throughout the world. Our essential objective is to give your brand more introduction on the web and in this way can increase attraction towards services and items offered by your organization.

Do you want to get review stars in Google? This post will show you exactly how to do that! This YouTube video covers how to use schema.org to get rich snippets. You can do this for directly websites, service websites and more.

Even though some people argue that “keywords are dead,” they still playing a very important role in any effective SEO campaign.With Long Tail Pro, you can find relevant keywords with more effectiveness. The data this tool provides is really accurate.

The related sites are usually correct, but it seems to work better when you are browsing for specific articles. So, if you are the type of person who likes to research a lot and cant always think of the right search query on Google, this extension will be of great help.

For many businesses, generating only a handful of additional serious prospects can make a substantial difference in revenue. Knowing how to use search engine marketing effectively may efficiently produce these additional prospects.

Read…picked up jaw from the floor…read again…shook my head and smiled…bookmarked and now reading again! Brian, you’re by far the best SEO guy on the planet and a nice decent bloke as well. I love these gems you post every so often and looking forward to your next online course.

This is such a wonderful article. I really appreciate the time and energy you used to put all of this together. There is so much garbage out there with old, bad advice. Thanks so much! Keep up the great work:)

There are two aspects of SEO from a high level. There’s the on-page aspect, which is making changes to the content and meta tags via a CMS or in some other backend and also improving the search engine crawl-ability of the site. Improving your website for search bots and for your human visitors is called…

Perhaps not what you’d initially think of as a ‘Free SEO Tool’ but it’s free, it’s a tool and it’s one which every SEO should be using on a daily basis to further their own and their client’s campaigns.

69. What is Link Building? – Although it doesn’t offer any strategies for link building, this article by John Ball does a good job of explaining why we need it, how it used to be done, and where it stands within today’s SEO. The article is less than one year old, so everything in it is still relevant.

Journalists and blog writers are always looking for experts to interview and write about, so this is a site to find someone with whom you can build a symbiotic relationship. Give them material they can write about, and get organic mentions and links to your site and profile.

This article has almost everything regarding seo tools. I have also launched my website for new comers which contains almost all tools what you need for better seo results. Plz visit http://toprankingtools.com

When you search for something on Bing or Google, the suggestions are the result of the most common recent searches and provide insight into the emotions of the person behind the search. Answer the Public aggregates this data into charts and graphs so you can digest the information you need quickly to make valuable decisions about your online marketing and PR.

It all begins with planning. SEO companies who jump into optimizing title tags, content, products, or any part of the website before doing proper research and planning, could be doing more harm than good.

Obviously, you can start with any theme and any set of plugins, but SEO-ready ones give you the head-start you need to take Google by storm. What do you need to look out for when choosing your WordPress and plugins?

SEOQuake is a very useful & powerful Firefox SEO tool extension which was recommended to me by @CarrieHill on Twitter. SEOquake gives an instant SEO summary for any webpage you’re browsing. It’s useful for Keyword research to SEMrush, Alexa, Google rank, Yahoo index etc. And The best thing is that this SEO tool is free. I must say That this is one of the best SEO tools which is free to use.

We’ll discuss findings with you and resolve any issues we identify. You’ll also be guided through the process of using 301 redirects so URLs from your old site redirect to the appropriate URLs on the new site. This helps you avoid 404 errors and bolsters your website’s SEO strength in the eyes of search engines.

8. Track your progress with a web analytics program. There are lots of options to use; Google Analytics in particular is easy to use, versatile, and it’s free. Web analytics can tell you a great deal about how people interact with your site and how much traffic the search engines are sending you.

Sir can you suggest a multiple social sites sharing tool for my site http://www.thenustian.com .It is an educational site and i don’t have enough time to open each and every site and share my post.Please help.

I don’t touch campaign until I’ve analyzed as much data as possible. I use Google Search Console to understand the queries, landing pages, device (mobile, desktop) and type of organic visit (video, image, search). I use Google Analytics to understand the performance of the traffic once on the site. I use Google Search to do topical and keyword analysis for building content campaigns.

Link index size Comparison of multiple sites Historic, lost and live links reporting Anti-Penalty link audit Basic link quality factors Advanced link analytics Traffic via links Backlink audit reports Import & analyze links from any source No of sites to check

Enterprise SEO platforms put all of this together—high-volume keyword monitoring with premium features like landing page alignments and optimization recommendations, plus on-demand crawling and ongoing position monitoring—but they’re priced by custom quote. While the top-tier platforms give you features like in-depth keyword expansion and list management, and bells and whistles like SEO recommendations in the form of automated to-do lists, SMBs can’t afford to drop thousands of dollars per month.

Evaluating which self-service SEO tools are best suited to your business incorporates a number of factors, features, and SEO metrics. Ultimately, though, when we talk about “optimizing,” it all comes down to how easy the tool makes it to get, understand, and take action on the SEO data you need. Particularly when it comes to ad hoc keyword investigation, it’s about the ease with which you can zero in on the ground where you can make the most progress. In business terms, that means making sure you’re targeting the most opportune and effective keywords available in your industry or space—the words for which your customers are searching.

It can be impossibly frustrating to put a ton of time and money into building your brand and its site, only to realize that you aren’t even ranking on the first page yet…or the first three pages, for that matter.

As you can see, there’s quite a bit to consider as you delve into SEO and begin working to improve the visibility of your website. The SEO best practices listed above are key for virtually any website and business, so be sure to implement those strategies in your efforts. From here, you’ll then want to track your efforts to ensure they’re paying off.

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We mostly charge our clients per project basis. Depending on the complexity and the size of a project, we fix a monthly fee for a project. However, we are flexible to get paid hourly. To know more about the exact charges and payment terms, please check our packages.

Before starting the SEO for a website, it is very important to do some research. Whether you are doing SEO for a corporate site or eCommerce website or personal website, you need to know the phrases or set of words people will search for your business.

Over time, this tool has proven to be extremely useful and reliable. It gives a lot more suggestions for alternative keywords as compared to the other options in the same category. You can search for keywords from images, texts, news, shopping portals, YouTube and the likes.

many thanks for such awesome article, I’m going to apply the step 7. linking to authority sites 🙂 Just wanted to ask, when I write an article with 400-500 words and link out to 3-4 similiar websites and 3 authority sites with similiar content, will it be ok? it’s not too much? Thanks a lot 🙂

Ubersuggest is free,  and I would highly recommend you to give this site a try. No matter, you might already be using Google Keyword Planner, but having an extra tool to dig deeper never hurts, right?

114. Keywordtool.io – In many ways similar to Ubersuggest, this keyword tool has the extra value of adding alphabet letters at the front of your selected keyword as well, so it searches for a + coffee, b + coffee, etc. More than that, it combines your keyword with 0-10 numbers as well, so your list is nicely completed. It is ideal for getting into long tail keywords and expanding your keyword groups.

Finally, great and actual list of seo tools. Personally, i’m using ColibriTool and it’s worth to be mentioned as seo / internet marketing tool. They have competitor finder, keyword-research, Google Analytics integration and more.

3. Google / Search Console – Search console provides us with real diagnostic data direct from Google and in the black-box world of SEO we avoid this at our peril. Google itself and the array of advanced site commands can be mined to find real competitive intelligence – want to know who your competitors are? Google your main search terms. You can then even go and look at their in Screaming Frog and Majestic if you really want to get a started on a SWOT style competitor analysis. Want to know the biggest sites in your business category – Google around and you can quickly build up a list of candidate sites for link / exposure building practices.

2. Cross referencing your data with Google Analytics is always a good idea. Ensure you have your “goals” set up properly so you can see which landing pages are converting well. Also, use Google Analytics to monitor A/B testing to see if you can continue to improve your conversion rate.

When done right, with the proper content, broken link building can become a content tactic. You’re helping build links to your site and also keeping the Internet fresh with new material.  You can save a lot of time using Citation Labs Broken Link Finder.

This checker performs various tests on a Web Page to determine its level of mobile-friendliness. The tests are defined in the mobileOK Basic Tests 1.0 specification. A Web Page is mobileOK when it passes all the tests.

As a search engine optimizer it is imperative you understand how search engines work. In general, you will probably be working with Google, Yahoo! and Bing search engines, but if you target different international markets, you might be dealing with Yandex, Baidu, and other SEs as well. Below, you will find the best resources for understanding how search engines work, what crawling and indexing mean, and how SEO’s practices must adapt to these algorithms.

Web design isn’t just about visual appeal. You need a specialist e-commerce Web designer who’s experienced and will work as a team with your SEO consultant, analyst, conversion rate optimizer and others. You must give them space and budgets to act as experts.

I love SEMRush and use it daily for everything from keyword research, to keyword tracking, to competitor research. There are some standalone tools that possibly do individual tasks better, but having it all in one place is insanely convenient.

Hubspot is a great platform, but it is not meant for doing SEO as it is. It is a powerful inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.The SEO part of HubSpot is basic, and though it does provide some info for a marketer, it is not even 10% of what is needed to get a website or webpage to rank. If you are a marketer or a Sales person and getting top search engine rankings is not your job, you will appreciate HubSpot’s marketing, lead generating and nurturing power. But if you need to run SEO campaigns, you should better look for specialized SEO tools like SEO PowerSuite.

The answer to this question is not straightforward. Because canonical tags are simply recommendations, Google does not need to honor them. Thus, it can take weeks or months for a website to see an impact of a canonical tag campaign.

This category covers high level search marketing concepts. These articles and posts tend to focus on the overall value of search marketing tactics and the need to integrate several forms of online marketing to build stronger results.

2015 and 2016 were turbulent years for SEO. As expected, Google made several algorithm changes including the notorious “Mobilegeddon” update, which basically improved the ranking for websites that were mobile-friendly. This falls in line with Google’s overarching mission to adapt to an increasingly mobile Web (and world). Google’s goal is stay ahead of the technology trends (like mobile device growth) which will ultimately deliver quality results to their users like you and me.

Negative SEO can really hurt your business. The best SEO companies usually have a monitoring program for clients, to ensure they don’t run into any negative SEO issues. In this article, John Lincoln covers all the different ways you can be hurt by negative SEO.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Responsiveness defined as the website will support all type of devices with varying screen size and different orientations. Responsive website designs provide great user experience. We, Urm Web Solutions responsive web Design Company in Noida, develop the web solutions that are very compatible with the size of screens. Hire our expert responsive web designer and developers and get the flexible designs with great user experience.

The first thing to change is your permalink structure. You’ll find the permalink settings under Settings → Permalinks. The default permalink is ?p=, but we prefer to use either /post-name/ or /category/post-name/. For the first option, you change the setting to /%postname%/:

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Scribe bridges the gap between old school on-page SEO and new school content marketing. The tool scores your content based on how friendly it is for people AND Google. I also dig the fact that you can do keyword research from within the WordPress editor.
I know. I know, linkbuilding is hard and you sometimes get in a rut when prospecting for website to reach out to. It happens. That’s why there’s Inkybee for prospecting blogs and people we want to build relationships with. It’s an AWESOME prospecting tool – but don’t take my word for it Try Inkybee out and see for yourself!
Delucks says, “We’re an ex online marketing agency and since 2014 SEO software company and management consultants. Founded 2006 by Severin Lucks, DELUCKS still stands for creative and effective website concepts.”
If you want to get mentions (and backlinks) from sites like The New York Times and Forbes, you need to start rubbing elbows with journalists. And Muck Rack is an impressive PR tool that helps you quickly find journalists that cover your site’s industry.
Interstitial Ads: Google has confirmed it may choose to penalize sites that display interstitial, full-screen ads (below) to users on mobile devices. So be careful with interstitials—particularly those that block users from reading content as soon as they hit your page.
130. Keyword Discovery – This is another nifty little tool that allows you to find search terms for your site. What I find nice about it is that it somehow manages to give you, as you’ll find described on the site, both generic and long-tail keyword, that are somehow gathered from some 200 search engines from all over the world. In its free version, the Keyword Discovery tools offers hundreds of search terms, and search trends for the last 12 months. If you get the paid version, you’ll get up to 10,000 search terms per query, and a complete 12-month trend history.
Many marketers debate whether one is better than the other. As an Inbound Marketer, I would argue that organic SEO is the best approach, but as you can see, true SEM cannot succeed without the use of organic SEO.
Cool feature: The GKP tells you how likely someone searching for that keyword will buy something from you. How? Look at the “competition” and “estimated bid” columns. If the “competition” and “estimated bid” are high, you probably have a keyword that converts well. I put more weight on this than straight-up search volume. After all, who wants a bunch of tire kickers coming to their site?
Screaming Frog is the first technical SEO tool that I ever used. And it still holds up today. Great for quickly identifying technical issues that’s holding your site back from the first page. Free version works well. But to get really down-and-dirty, you definitely want to splurge for the full paid version.
In order for the above tips to work you need first and foremost to have good content on your web site. Content is still king and a web site with good, original, quality content can do better in the long run (with or without SEO) than a web site optimized in SEO but with not  so good content.
Worth reading Kunle. Your post contains great points for businesses looking to reach a wider audience. I’ve been wanting a solution from a very long time. I have also stumbled upon an e-guide which was pretty informative on online marketing tips & techniques for beginners. With your permission I would like to share the URL of the link: http://goo.gl/S3ooK5. Hope others would benefit from this guide.
Want to links from news sites like the New York Times and WSJ? The first step is to find the right journalist to reach out to. And JustReachOut makes this process MUCH easier than doing it manually. Just search for a keyword and the tool will generate a list of journalists that cover that topic. You can also pitch journalists from within the platform.
By running a BLP for the top 15-20 sites I can analyze specific backlinks for each of the top sites, see what kinds of backlinks they have, the anchor density and spread for each of the major sites, and more. Once I know what’s working, I use this data to help me create our strategy to improve rankings in each particular industry.
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Pro Tip: You don’t need to write alt text for images that are purely functional or design related, such as a background image that is just shapes. If the image doesn’t have anything to do with the topic of your site, you can skip the alt text.
If your content is well written and valuable, your readers will share the same with family and friends, scoring you brand mentions on the web, which if you’re wondering, is yet another SEO ranking signal.

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7. Take the mobile revolution seriously: Mobile devices are growing fast. Delays in developing your mobile site can kill your online business. What experience are you giving mobile users and how can you improve?

For example, if you’ve got an online store and mark up an individual product page, this helps us understand that the page features a bike, its price, and customer reviews. We may display that information in the snippet for search results for relevant queries. We call these “rich results.”

Aim to strengthen the product categories. Focus on product categories and link seasonal products to them with breadcrumbs and links in the descriptions on the product pages. Optimize your most important product pages with the greatest potential and spend the rest of your SEO budget to strengthen product categories.

First and foremost the most important tool is Search Console. Yup! Google literally provides you a wealth of knowledge through Search Console, and you can use SC for almost every possible job in regards to SEO. I personally use it for everything between; keyword research, link auditing and full-scope SEO audits.

This is one of the most important SEO lessons you’ll ever read. Make sure that you understand this before creating any backlinks. For you to understand this much better, I decided to do an example as if I’m backlinking to a website. Let’s say I have a website about Texas bbq sauce. Site name: www.Johny…

Some of the things that we use in our scoring are current rankings from 3 different SEO Company rating services, on-page quality score of the SEO firm’s homepage, backlink quality score for the firm’s own website, a visibility score on how well the company ranks for the keywords that they are targeting, number of media mentions, quality of client list, mystery shopping, and contribution to the SEO services community through blogging and conference appearances.

Does your website display job information? In this post, we cover Google For Jobs, a new way to integrate with Google search. Websites can now display their jobs in Google. This will allow them to get more exposure and potentially traffic for their jobs. Staffing companies and job sites are very interested in this new SEO service.

Buzzsumo works great with SEMrush. With Buzzsumo I can find highly engaging topics within my niche. I then take the URLs of the most shared topics and plug it into SEMrush to find out which keywords that URL is ranking for.

Search & Extract Twitter Users+ “Find Influencers in Any Niche” — Find influencers who’ve shared any piece of content on Twitter in the last 7 days. Also useful for finding influencers who’ve shared content from a particular domain. Or about a particular topic.

Let me give you just one example. We have a client that is in the real-estate niche. Focusing on a specific type of real-estate purchases. We made a move this year to look more for long-term strategic partnerships rather than one-off guest post. We wanted a more robust backlink profile that would benefit both parties long term. 

In one case study, Matt Barby refers to using the tool to add enhanced rich snippets to his website. This made the search engine results a little more noticeable and drove more traffic to the site. “When compared to a lot of the other competing results, it’s clear that our SERP snippet is much more clickable”

This free tool is offered to Google’s advertisers for free and anyone can use it. It’s main purpose is to show advertisers the keywords they can bid on for their advertising campaigns. It also helps advertisers choose right keywords by showing them an estimate of search volume, number of results, and difficulty level.

Mike Levin is the Senior SEO Director at Ziff Davis, PCMag’s parent company. His career goes back 25 years to the halls of Commodore Computers, as an original Amiga fanboy to be beamed up by the mothership just as it imploded. Over his past 10 years in NYC, Mike’s highlights have included leading the Apple Store, Kraft and JCPenney SEO accounts whi… See Full Bio

Knowing the right keywords to target is all-important when priming your web copy. Google’s free keyword tool, part of Adwords, couldn’t be easier to use. Plug your website URL into the box, start reviewing the suggested keywords and off you go. Jill Whalen, CEO of HighRankings.com is a fan and offers advice to those new to keyword optimisation: “make sure you use those keywords within the content of your website. 

Soovle — Scrapes Google, Bing, Yahoo, Wikipedia, Amazon, and Answers.com to generate hundreds of keyword ideas from a seed keyword. Very powerful tool, although the UI could do with some work.

We started this blog to try and find the best SEO tools on the market. There are many and of course, everyone will have their own opinion on this. However, we believe that SEMrush is one of the best SEO tools available today, if not THE best!

On the contrary, we are well known for our ethical approach towards SEO and this has helped us attain to a very reliable position by now. In fact, we helped a lot of businesses with excellent sales and ROI with the help of our incredibly advanced internet marketing. What makes us so effective is our extensive research to keep up with Google algorithms and see what works best with it. In fact, we spend huge amount of money annually on our tests to get our online marketing techniques consistently advanced. Most importantly, every single technique that we employ is completely in accordance with the Google guidelines. We don’t use any automated tools or software and we firmly believe in natural links on the most relevant sites. Also, we have an amazing expertise on search engine marketing (SEM). We have clients who have found a great deal of dependence on us because of our incredible reliability

SEO and digital conferences may not fall under the area of interest for beginners, but if you’re looking to advance and truly make a career out of it, it should help knowing which the best events are. From an attendee point of view, SEO conferences are a great place to take the pulse of the industry, find out the latest, most useful bits of information, and networking. As a speaker, you build your brand, position yourself as an authority in the industry, and promote your services.

Lastly, it has a pretty complete API, allowing us and other developers to plugin extra sitemaps, which means we can do things like create our Local SEO, News SEO and Video SEO extension. These extensions respectively generate a news xml sitemap and video xml sitemap.