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Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble. In other words, eliminate duplicate content on your site including URLs. Google does not see http://yoursite.com and http://www.yoursite.com as the same entity, meaning your rankings are split between the two URLs. You might even get penalized for the same.
Use the keyword in the image’s file name when possible. This is very similar to placing keywords in the URL of your pages. The same is true for your images. By naming the file name after your keyword, you are helping the search engines determine the relevancy of your image. If you had a post targeting the keyword “Identity Theft Protection”, then it would be wise to title the “identity-theft-protection.jpg” or something very similar.
ALT text is great for SEO, makes for valid HTML when utilized, and helps visually challenged readers assimilate your content in it’s entirety. As such, make the ALT text descriptive (and relevant to the image and post) but short.
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Search network ads are definitely the most expensive ad type on Google and Bing and they are the most likely one to get a higher conversion rate.  The main downside of search ads is that sometimes the cost per click (CPC) might end up being too expensive which makes it difficult for small businesses to compete. Additionally, some industries might have a low search volume for their products and this causes advertisers to look for additional traffic sources.
Search is driven by keywords; so are pay-per-click (PPC) campaigns. While it seems easy enough to come up with a handful of words that are related to a business, a thoughtful cluster of keywords can easily spiral into hundreds of closely related words, variations, and phrases.
I just want to say Thank You so much for this incredibly informative article. It is just Fantastic!!! I am new to internet marketing and just started building my website about a month ago. I am going to be utilizing your techniques and seeing what happens. This is just really great information. Thanks again.
The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.
Site Analyzer a high-quality site audit tool. Yes, $10 for a 100 page scan is a little steep. But the tool hooks you up with a lot of helpful information, especially when it comes to page optimization.
Where is your money going? How is your SEO budget being used? You want to know what’s going on at all times. We get it. We want you to know too. We encourage you to drop us a line or pick up the phone and talk. We’re always prepared to give you the straight answer every time. None of this fluffy talk. We’ve grown prideful of our mantra that “Honesty is the ONLY policy”. We want you to know and appreciate the actual work that happens to help you achieve your online marketing goals. Providing detailed reports help you to see the inner workings of our team and what they result in.
Our initiatives take place on and off site. On a monthly basis, we continue strategies like content outreach and link building off other authoritative online sources. Strategies such as these intensify ranking growth.
The very first tool I recommend is KW Finder. If you need a quick and easy tool to lookup search volume than this is it! This is one of those tools that never closes on my computer.Whenever I am writing new blog posts or creating landing pages the very first thing I do is “keyword research” with this tool. Don’t assume people are searching! Be smart and look it up.
Verve Logic specializes in Product Engineering Services, Application Services, Software Testing Services, ERP, E-commerce Solutions, Website Development, User Experience Design, Web Marketing, Web Hosting.
If you do any kind of reporting – whether for clients or yourself – SEO Tools for Excel can save you hours of time. For example, if you track data in Google Analytics, it can instantly be exported to an excel document using the tool.
The best practice is to serve all pages using lowercase letters. However, you do not want a user to get a 404 when they access your website using uppercase letters in their URL. For this reason, Adobe recommends that you add a rewrite rule in the Apache HTTP Server configuration to map all incoming URLs to lowercase. Additionally, content authors must be trained to create their pages with lowercase names.
Link Removal can also be utilised even if you haven’t been hit with a penalty. You may have bought some links in the past, been on the wrong end of a negative SEO attack or even have your content posted on multiple sites and these links can still impact you. Removing these can do absolutely no harm and will keep you in the good books with google.
To create a new mapping, create a new sling:Mapping node in this location under /http or /https.  Based on the sling:match and sling:internalRedirect properties that are set on this node, AEM will redirect all traffic for the matched URL to the value specified in the internalRedirect property.
Title tags are important, because they areone of your first touch-points on the SERP. It is important to keep your title tags short so that they doen’t get cut off by search engines. Generally, keeping your title tags under 70 characters is good practice, but Google typically only shows 50 to 60 characters on the SERP. With fewer characters being used in a title tag, it is important to use a keyword near the beginning. That way the keyword will be less likely to be cut off, and still tells users what the page is about. Try to use the primary keyword target in your title tag, but using the exact keyword phrase is not as commonly needed.
While a competitive advantage is to be had by manually reviewing your backlinks, it IS very time consuming. I recommend KERBOO if you need to quickly review any site to highlight toxic links. Disclosure: I am a customer and affiliate.
Working in partnership with EZ Rankings in helping to get top rankings for my client selling Oil Tanks. We worked with 22 keyword phrases and within 6 months they had achieved first page Google rankings among other search engines as well. Some major highly competitive keyword phrases also made it into the top 5 which was a very good achievement and left me with a very happy client. EZ are a good team to work with and it’s a bonus the people I worked with speak good English.
Please be advised that I have arranged for Jeff Tropiano and Best Dallas SEO to take over your account if you so desire. I have been working with Jeff and mentoring him in how I do SEO since 2008 and will continue to do so. Jeff was already in the SEO industry for a couple of years before we met, which gives him at least 10 years experience.
If you do outreach at scale or with a team, you NEED a tool like Buzzstream. Why? Buzzstream makes the messy job of email outreach and link building streamlined and organized. Make sure to check out their new prospecting and email-finding features.

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When it comes to marketing, a landing page has a specific role: to convert. As part of a marketing campaign, a landing page, also called a “lead capture page,” is optimized through language and design to get a visitor to convert by taking a specific action.
Back in 1997, the guys who founded Google wanted to create better search results by using backlinks to rank sites in their results. In simple terms, a backlink is any link to your website from an outside site. Shortly after it became apparent that Google’s algorithm worked better than previous search engines, shady SEO companies started trying to scam the system. Instead of working to acquire real backlinks, these “black hat” companies chose to build large numbers of poor quality backlinks to their customers’ websites, a practice commonly known as artificial link building. In 2012, Google started fighting back with the release of their first Penguin update. Since then, the phrase “link building” has gotten a bad reputation. In fact, some SEO companies won’t even use the phrase.
Leave visual clues. Display logos and text certifying that you comply with security standards. Show them your SSL/Visa/other security and encryption standards or certificates. Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions.
There are many websites that offer advice, case studies, and best practices for marketing campaigns. But the only true way to test what works with a target audience is to test different options live and see what happens.
If you were just starting out you could use the Market Samurai trial for all of your keyword research and to make a complete plan of attack. You could use the free trials of BuzzBundle and Mention to drive your first traffic. You could use the free tubetoolbox trial to build your YouTube audience etc
Bottom Line: SEMrush is a well-balanced SEO optimization platform with strong tooling across domain monitoring, keyword research, and crawling. It’s not a perfect tool, but genuinely innovative features …
#16 is interesting because no one really knows about it. Myself and a former colleagu did a test on it about 4 years ago and our results which conculded what you are saying. Since then I’ve been careful to follow this rule. The only issue is that often times using the exact kw does not “work” for navigation anchor texts. But with a little CSS trickery one can get the code for the nav bar to be lower in the code, prioritizing contextual links. I’ve also seen sites add links to 3-5 specific and important internal pages with keyword rich anchor texts, at the very top of the page in order to get those important internal links to be indexed first.
Search engine optimization is a subset of marketing. It should fit into your overall marketing plan and not be your marketing plan. You can do everything wrong when it comes to SEO, never receive a single visitor from a search engine, and still have a very successful and profitable site. It might seem strange to read that in a post about SEO, but it’s important to understand.
Ahrefs. This multipurpose tool allows me to monitor the backlink profile of my site and track new links as they come in. Also awesome for understanding my competitors’ backlinks and identifying new linking opportunities.
The sling:alias property allows you to have our cake and eat it too. sling:alias can be added as a property to any resource to allow for an alias name for the resource. In the previous example, you would have:
Choosing the best SEO company out of the thousands in existence can be a daunting task. We know you want to make an educated choice with the least amount of guesswork as possible. Many of you may have been burned by an SEO company in the past or maybe this is your first time hiring one. At BestSEOCompanies.com we work to eliminate the guessing by providing a listing of the top SEO companies using our unique ranking system. Please read below to learn how we rank each search engine optimization company.
Authority Labs is a rather handy tool, thanks to it’s ability to track and graph the keywords for your site. Performing daily check of the keywords you’ve highlighted, then turning the findings into a weekly report.
Some keywords will remain static, but others may change based on trends, news, events, or your own promotional efforts. Regular monitoring and A/B testing  identifies the terms that most effectively convert people into customers or prospects, the cost and competition for each keyword, and the terms your competitors are using and succeeding with.
The tool will then analyse all of these links to find which links can be emulated from the link building software that you own. Once complete you’ll get an entire list of links that you can play with in the right hand column:
Security. With all the malware and viruses online, Google has decided to include security as one of the factors in web site ranking. This covers two important issues: One is the SSL certificate mentioned earlier. Another is insuring your website and servers are up-to-date and free of infection. You’d be surprised at how many bots are poking at websites looking for vulnerabilities. Google will pull you out of search results if your website is compromised (although you can ask for re-ranking once you clean up your site).
WordStream Advisor is the only PPC management platform on the market that is fully integrated with Google AdWords and Bing Ads, making it easier than ever to manage your search engine marketing campaigns from one intuitive, centralized dashboard.

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The theme should also support the correct usage of headings (h1, h2, h3…h6) and title tags. You should also go after WordPress themes that integrate the Open Graph meta tag to enhance social media sharing.

As mentioned above, it’s not just the case that these are tools for agencies and consultants, but all marketers should be aware of what’s available and what their team are using. With the vast array of tools out there, it’s difficult to know which may be relevant, so it’s best to break down or categorise them. So if you’re thinking of reviewing your tool set for 2017, here’s what we recommend.

Each tool is really excellent for SEO at different stages of the campaign. Screaming Frog is my go-to for crawling sites. Having an exportable workbook of the meta data is step one for any technical analysis and I believe campaigns fundamentally begin there.

Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics. more

Drop My Link — Combines your keywords with advanced Google search operators to uncover link building opportunities. Very useful for finding guest post opportunities, link/resource pages, link roundups, etc.

var jqr = jQuery; var f7 = new LiveValidation(“input_1_7″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”text” },additional_data )); all_validations[1][7] = f7; f7.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); var f2 = new LiveValidation(“input_1_2″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”email” },additional_data )); all_validations[1][“2”] = f2; f2.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); f2.add(Validate.Format, { pattern: /^([^@\s]+)@((?:[-a-z0-9]+\.)+[a-z]{2,})$/, failureMessage: “” ,validMessage: ” ” ,jqObj: jqr } ); var f5 = new LiveValidation(“input_1_5″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”text” },additional_data )); all_validations[1][5] = f5; f5.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr,mask:”(___) ___-____”,livevalidkey:”5″,form_id:”1″ }); var f4 = new LiveValidation(“input_1_4″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”textarea” },additional_data )); all_validations[1][4] = f4; f4.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); } catch(err) {

You’ll also want to ask around to other business owners that you have relationships with to see if they have worked with (or heard of) these local SEO Dallas professionals, just to gauge their temperature as to whether or not they are trustworthy and honest.

Longer articles, between 1,200 to 1,500 words, perform better in search, on average, Laetsch says. “It’s significantly different than it was two or three years ago, when 300 words was a pretty long page. Longer articles are getting more traffic, and they’re ranking higher in SEO, especially for competitive terms. The changes that Google is making, and the reason they’re making these changes, is to make sure they’re sending traffic to pages that delight humans.” He suggests breaking up long-form content with subheads, bullet points and images throughout the copy to make it easy for readers to quickly scan and digest it.

Search engine marketing (SEM) is the use of paid ads to reach potential leads and customers on search engines such as Google, Bing, and Yahoo. More specifically, to reach them the moment they are searching for your service. It is also known as search engine advertising, paid search advertising, and pay-per-click (PPC) advertising.

Other Popular SEO Tools – SEObook, Moz & Raven have good online offerings these days – some more aimed at reporting to clients. While I do have accounts for all, neither is something I visit daily. I have found tools from these sites tools to be VERY useful on the ODD occasion, though – and I know some people swear by them.

2) SEMrush – There’s a ton of data available in SEMRush. There’s information about keywords, competition, ads, and much more–and it’s all accessible via their API. If you’re limited to three tools, then this is an excellent one to be using. It’s very all encompasing.

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“Ubersuggest.io is best when paired with a whiteboard and a large coffee. It allows you to brainstorm beyond known phases and associations, tapping into broad, diverse and (occasionally weird) keyword opportunities.”

3) Link Research Tools – This is a great tool to use to find low quality backlinks that may be penalizing your website and to create a disavow file for Google. LinkDetox is a subset of this tool and is also available standalone. This tool can be pretty pricey, so if you need to run only a few reports, I have seen a few people selling audits using this tool for $5 to $15 on fiverr.

Make sure that you have a breadcrumb on all your internal pages. A breadcrumb is a set of links at the top of the page that aid navigation.  If you are using there are many free plugins to create a breadcrumb.

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

So that is why we have complied a list of free SEO tools and organized them into the different use cases for each of them. Despite new tools, paid and free, that come out every year, we take our time to get to a know a tool and resist the urge to promote the *newest* and *shiniest* if we haven’t been convinced of its value.

As a search engine optimizer it is imperative you understand how search engines work. In general, you will probably be working with Google, Yahoo! and Bing search engines, but if you target different international markets, you might be dealing with Yandex, Baidu, and other SEs as well. Below, you will find the best resources for understanding how search engines work, what crawling and indexing mean, and how SEO’s practices must adapt to these algorithms.

I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.

Presenter William Arruda, president of Reach Personal Branding, gives you the top 10 tips for ensuring that your online profile presents the image that you want it to be. He talks about Google search results for your name, deadly digital dirt, the three Cs of branding, and more. more

For traditional SEO, this has meant some loss of key real estate. For SERP results pages that once had 10 positions, it’s not uncommon now to see seven organic search results below a Featured Snippet or Quick Answer box. Rather than relying on PageRank algorithm for a specific keyword, Google search queries rely increasingly on ML algorithms and the Google Knowledge Graph to trigger a Quick Answer or pull a description into a snippet atop the SERP.

LinkAssistant manages all of your links in one place. Spreadsheets, manually browsing and losing data are no longer issues. It helps you find relevant link opportunities, and you can see the top ranking websites and competitors in your niche. Monitor your links, so they bring value without penalties.

“This is not the final version of our rater guidelines,” says Google Senior Program Manager and Search Growth & Analysis Mimi Underwood in this post. “ The guidelines will continue to evolve as search, and how people use it, changes. We won’t be updating the public document with every change, but we will try to publish big changes to the guidelines periodically.”

Since upgrading, the Search Analytics report has become incredibly valuable in seeing not only impressions, but clicks and CTR on organic keywords. It counts raw clicks (vs. sessions in Google Analytics).

Each page on your site should ideally have a unique title, which helps Google know how the page is distinct from the others on your site. If your site uses separate mobile pages, remember to use good titles on the mobile versions too.

As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.

When done right, with the proper content, broken link building can become a content tactic. You’re helping build links to your site and also keeping the Internet fresh with new material.  You can save a lot of time using Citation Labs Broken Link Finder.

Usually an SEO company in the USA will help you select some terms. You get ranked for those terms and then maybe either target more, work to maintain the ones you have or start to look at different countries or languages. But what really kills all SEO efforts, is when you select the wrong search terms! You can spend so many hours going after a term and when you finally get there, no conversions. Read more about this now.

Another important things is your comment links. Is your comment link “No comments »”? Or is it “No Comments yet, your thoughts are welcome »”? Feel the difference? You can change this by opening your index.php template, search for comments_popup_link() and changing the texts within that function.

123. SEO Review Tools – Another group of useful tools that aid your SEO efforts. You can check the authority of your or your competitor’s domains, check for page authority, backlinks, internal links, search for keywords, verify redirects, and check social metrics for platforms like Facebook, Twitter, Google+, LinkedIn, and many, many more.

There’s a bunch of variables you can use in the titles and meta description, they’re all listed and explained in the help tab on the top right of the page. Be sure to check whether the template actually works and you’re not getting a duplicate site title for instance. If this is the case, you might need to check the “Force rewrite” checkbox on the same page or follow the instructions on that page to modify your template.

Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up.

The concept behind Search Engine Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in “hunt mode.” This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.

It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate optimization can double your traffic and sales. When I show them proof, my prospective clients have many questions about generating more traffic, boosting conversions, increasing sales, engaging buyers and turning them into fans. Here are the most popular questions — and my answers.

Some of the biggest names in SEO tools today are Moz, SEMrush and SpyFu. However, it’s a crowded industry with a huge number of brands vying for supremacy. Many are paid, but there are also free SEO tools. Using a combination of paid and free tools to verify results is a generally accepted way of operating.

Everyone SEO firm, agency and consultant wants to know how to create the “perfect” internal linking structure. Well, in this post, we teach you how to do it. From categories to HTML sitemaps to in page linking, it is all hear. Learn how to create an internal linking structure now.

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In order for the above tips to work you need first and foremost to have good content on your web site. Content is still king and a web site with good, original, quality content can do better in the long run (with or without SEO) than a web site optimized in SEO but with not  so good content.

Your web site should also prioritize people over search engines. After all, it’s people who are visiting your site and making decisions on whether or not to purchase, subscribe, or form relationships with you. That said, simply using SEO tools isn’t going to lead to a successful SEO campaign, but if you’re just getting started with SEO (and you have that solid content marketing strategy in place), I’d go with the basics and use Moz Pro, Screaming Frog, and Twitter.

Remove pop-ups on mobile and interstitials from mobile. Ever since Google announced in January 2017 they were going to implement a penalty on sites still using intrusive pop-ups and interstitials, webmasters have been opting for alternatives to pop-ups.

(By the way, that’s why this is called “The Upside Down Guest Post”. Instead of having your link at the end of the post, you flip the post “Upside Down” and add your backlink in the body of the post).

The first thing to change is your permalink structure. You’ll find the permalink settings under Settings → Permalinks. The default permalink is ?p=, but we prefer to use either /post-name/ or /category/post-name/. For the first option, you change the setting to /%postname%/:

Rocking as always. I am also big fan of Alltop which is really great resource to discover engaging keywords and topics, but reverse engineering for the links saturated on page 3-6 is sounds new & interesting. will definitely go for this in coming week.

Interesting pictures get shared on Pinterest and social networks. Getting users to tag and comment on photos also makes your content unique. Your brand grows stronger as word of mouth spreads. With optimized images, you can even pull in more traffic from Google image search.

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google’s search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.

However, while bidding $1,000 on every keyword and ranking #1 for every relevant search sounds nice in theory, most businesses have to play balancing game between ranking higher and paying too much for clicks. After all, if it costs $17.56 to rank in position #1, but you can only afford to pay $5.00 per click, bidding $1,000 on a keyword to guarantee yourself the #1 position would be a great way to bid yourself out of business.

Thanks for the great selection Kevan! In case anyone needs a comparison of ecommerce platforms based on their SEO, I’ve published a really in-depth comparison here: http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo

I got you covered in this guide! Here is my list of the 100+ best SEO tools that you should be using in 2017.  I have done the heavy lifting for you by compiling a list of recommended, tried and trusted SEO software reviews. Rest assured, you can rely on them for their outstanding results as I use them daily for my client’s at SEO Expert Brad.

Replace example.com with your domain name. The above code will redirect all yoursite.com and www.yoursite.com requests to http://www.yoursite.com, meaning search engines won’t be confused. You can also use a technique known as URL canonicalization as explained by Matt Cutts.

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For instance, by researching within Google Analytics for one of my clients, I noticed that users from a particular browser were registering much higher bounce rates than users from other browsers. This caught me eye, and I dug further and discovered that the client’s website was not rendering correctly when users clicked a search result from this browser. This insight would not have been possible without the help of Google Analytics.
Thanks a lot for sharing your valuable insights with us. SEO definitely requires a little bit of work beyond keywords. Great point, I like the example you’ve used to illustrate it. good stuff. Nice content. I enjoyed reading this thoroughly. you have done a great job on this blog.I am impressed with your work.
I love this post. Thanks for your writing. I am a blogger and I always want to have good traffic for my blog. After reading your writing today, I realize that I will have to change some points for my blog in order not to create an attractive niche. I hope that after I created my onw niche, more readers will join it.
Thanks for making and optimizing my website. I am getting unsolicited compliments on the appearance and am seeing my site in first place position on both Yahoo and Google. Keep up the good work, I’ll be referring my friends and associates to ezrankings.org
The user sitemap should provide links to all (or to the most important pages of your site). It can also group posts by author, date, category etc. Its purpose is to help the user find information on your site easier and quicker. My user sitemap looks like this:
The Google Keyword Planner one of the best tools for keyword research and it’s integrated with many more features. that is Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.
Of course these are not the only tools we use; there are a plethora of options to use to improve your SEO. Tools work differently from person to person, so it’s best to find what works for you. Here are some other tools to look into:
Your blogs are very useful here and especially to this blog, which provide this point information, I have received lots of help to read this blog post, please continue to share this kind of information.
The problem with SEO is you can’t go to any school to learn it (unless you live in certain parts of the US). The internet is your oyster, but first you need to find your oyster knife. It can be difficult for beginners to know where to start. Moreover, not everything you read on the web is noteworthy or truly helpful in teaching you how to SEO.
Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. After all, no one would want to be a victim of negative SEO.
Pitchbox.com. I love this tool for pitching article topic ideas to high authority sites. It syncs with your gmail account, and up to 2 automated follow ups per campaign. It’s also great at tracking responses and can differentiate between an out of office reply versus an actual response.
6. Search Engines – In this piece by Links&Law, you get some pretty straightforward explanations on what search engines are, and are provided with excellent information on the history of search engines in general.
179. MozCon – The MozCon, created by Moz, takes place in Seattle once a year. For three days, you get to hear the best speakers in the world, share the latest ideas in the industry, and network with like-minded folks. Also, you may get to take photos with Roger, Moz’s cutesy robot mascot.
Search engine marketing for industrial and B2B companies is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition? The following seven steps will put you on the right path to search engine marketing success.
180. PubCon – This is one of the longest-standing digital conferences in the world, with a tradition going all the way back to 2000. It takes place in infamous Las Vegas every year, but don’t let the location fool you – this is as serious as it gets, as high-quality as it gets. With over 130 participating countries, one can be sure to learn the latest from the best, on topics like social media, SEO, digital advertising, and more.
86. 44 SEO Experts on eCommerce Link Building – I find expert round-ups very useful, since they gather lovely nutshells of digital wisdom. But you should also look at the relevance of the topic, the age of the article containing the advice, and, most importantly perhaps, checking to see if those are real experts. This article manages to succeed on every account, and you get some great eCommerce link building advice from professionals like Will Critchlow, Neil Patel, Mike King, Jon Cooper, Justin Briggs, Paddy Moogan, Ann Smarty, Brian Dean, and many, many more.
Of the three, which URL do you think will “excite” search engine spiders? The third URL on the list is the absolute winner. It’s disheartening to see webmasters using URLs such as http://www.example.com/?p=123 when WordPress makes it so easy to create SEO-friendly URLs (and where there are great plugins like Pretty Link that you can use to create easy to remember external links).
Thanks for your site and blog full of useful tips and information for all levels of SEO builders. As you know and keep saying, SEO content for newbies is a challenge because there are too much information to get and tasks to be accomplished. I understand. Problem is: what about if despite being a newbie, I have found out that my Website provider does not provide any possibility to view or manage the essential SEO factors? From the very first steps you recommended to manage (e.g. permanent link structure, page titles for each page and its description etc…) until more complicated ones, my Website provider (when in its edit mode) does not show me or allow me to change any of these structures! I simply do not find any editing area to manage such important structures. Could you help me please to find out why?
When you guest post on other sites, be sure to follow these best practices, while also always using your real name, profile picture and offering quality content that further exemplifies your expertise and brand. Spend more time on getting writing opportunities on much larger sites, than trying to simply write for a bunch of smaller ones. This will help with your time management, reach, and ROI in the long run.
When selecting a search engine optimization company, it is vitally important to spend time learning about how they approach the on-page elements of a client’s website. On page optimization is a focus on optimizing the content and other aspects of a web page in order to tell search engines what the particular page is about. Ask your potential SEO companies about how they approach optimizing on page elements.
It’s also important to try to avoid targeting the same keyword on multiple pages. This is because Google will usually only choose to rank one of these pages, and it may not be the one you want them to rank!
When you decide that you need more growth, better SEO, or a collective of services… EZ Rankings – Best SEO Company is going to be right there, ready to optimize and even overhaul your site and web presence. You’ll see the difference in your traffic, in your page rank, and most of all in your lead generation and sales. Get in touch with Top & Reliable SEO Company – EZ Rankings, and give yourself the service and quality that your business deserves.

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With the rise of Penguin came the much needed awareness of our link profiles. There is no better way to track the status of your backlinks(old or new) than Monitor Backlinks. This tool helps youknow if there’s any change with you site’s backlinks – whether it became a nofollow link, the page was 301 redirected, the page broke with a 404 not found code, etc. Highly recommended SEO tool. Try it out here.
One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we’ll be focusing on the ad auction in Google AdWords.
The way most blogs are currently structured (including our own blogs, until very recently), bloggers and SEOs have worked to create individual blog posts that rank for specific keywords. The result is disorganized, and hard for the user to find the exact information he or she needs. It also results in your own URLs competing against one another in search engine rankings when you produce multiple blog posts about similar topics. Here’s what our blog architecture used to look like using this old playbook:
E-commerce Web design is never “finished.” It’s a continuous process of A/B testing to hunt down the best performing variations. The right “tools” are important, but the best consultant or company is more important. An expensive consultant is not expensive if she can generate many more sales than a “cheap” one.
However I do create profiles on major social media websites and also Q and A sites like Quora and also a few niche websites try to do branding by regular posting, answering questions etc. The idea is not to get backlinks but to increase awareness about the brand and get some direct traffic too.
3. Search Help from Google – Learn about the different types of search, what SafeSearch is (tip: it was created by Matt Cutts), what location-specific search is, how to search by image (as opposed to keyword phrases), how to filter and refine your search, and basically use Google’s search function to its maximum potential.
3) SEMrush – I like to use this tool to further explorer a link prospects rankings. Metrics like domain authority (DA) can be easily faked and does not truly refelect a sites authority. Looking at a site’s organic visibility is a much better indicator.
And lastly I have to mention Google Analytics. Without great analytics data you have no idea what pages are actually performing. Who cares if your page is ranking but it has no engagement? It needs to serve a purpose and Google Analytics is where I turn when I need to find data that will allow me to make actionable steps that will increase our clients website performance.
This is also where you can see Google’s ML algorithms at work. Powered by Google Cloud Platform, the way Quick Answers and Featured Snippets are extracted gets increasingly smarter as Google introduces new innovations in deep learning and neural networks. These constantly evolving algorithms are baked into how the search engine surfaces information.
I’m agree with you, but I’m also using Serpstat as a secondary part tool. Because all SEOs hide them PBNs from Ahrefs and Semrush bots, but Serpstat sees such PBNs. So I can gather more information about niche and backlinks.
AWR Cloud, our third Editors’ Choice, is rated slightly lower than Moz Pro and SpyFu as an all-in-one SEO platform. Yet breaking down our SEO tool categories further, it leads the pack in ongoing position monitoring and proactive search rank tracking on top of solid overall functionality. On the ad hoc keyword research front, KWFinder.com tool. DeepCrawl’s laser focus on comprehensive domain scanning is unmatched for site crawling, while Ahrefs and Majetic can duke it out for the best internet-wide crawling index. When it comes to backlinks tracking, LinkResearchTools and Majestic are the top choices. SEMrush and Searchmetrics do a bit of everything.
Posting once or twice per week should be enough to earn a decent spot in SERPs in about two months. You can post daily as well, just make sure you don’t compromise quality in the name of quantity, since the latter does not count as much as the former in the new world of SEO.
Be sure to include your keyword within the first 65 characters of your headline, which is just about where Google cuts it off on search engine results pages (SERPs). Technically, Google measures by pixel width, not character count, and it recently increased the pixel width for organic search results from approximately 500 pixels to approximately 600 pixels, which translates into around 65 characters.
GTmetrix is a Page Speed tool that is arguably better than Google Page Speed Insights. It’s more thorough and looks at a deeper level. So, if you’ve got a deeper understand of how your site runs – or know someone who does – I’d suggest you use this.
Buzzstream – Link building is still a huge part of SEO, and outreach is essential to earn high quality links. Buzzstream makes it easy to manage outreach and it handles link checking too. It also makes for a solid CRM too.
Other than that, add your keyword to post/page titles, which quickly communicates to search engines (as well as human visitors) what the post/page is all about. As an illustration, ‘WordPress SEO’ appears prominently in the the title of this post, which tells you this post has to do with WordPress and SEO. If your post/page has headings and/or subheadings, add keywords to these as well. Just keep things natural and you will be okay.
First of all, I would select an analytics tool like Google Analytics. The reason is quite simple: I need to positively identify which tactic is working and which isn’t. That simply can’t be done without proper analytics. How else am I going to gauge how much traffic I get? By charting up the CPU usage on the server? Not the best method.
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12. Link out. Search engines give more importance to Websites that link to other related sites, especially if they’re local to your city or state, or industry. Create a “Resources” page with keyword-rich links out to other sites.
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“We have used other search engine marketing companies with very poor results. PageTraffic has kept our company in the top spots in Google keeping our phones ringing and our website providing excellent revenues. I highly recommend PageTraffic as one of the best SEO agency for your business.”
SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

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Get the proper tools. Keyword analysis tools to find how well certain keywords are performing is obviously of the utmost importance, but other tools like web analytic tools and HTML tools are important, too. Arm yourself with what you will need in order to be successful.

There is a rule of thumb in the SEO industry to keep all URLs “short and sweet”. What this means is that your URL structure should be able to be memorized by a human visitor. Having URLs with excessive or irrelevant characters and words can be a serious detriment to the success of your website in the search engines.

If you are looking for free backlink monitoring software – http://www.linkody.com is a must try. You can integrate Ahrefs, Google analytics moreover it include disavow tool – Linkody might be the most complete backlink checker on the market.

Build a “community” of happy users. Publish buyer testimonials and reviews. Share blog posts from your happy customers. Use excerpts from a positive review to convince visitors that they can trust you — trust is king and social media helps you showcase it effectively.

Another reason is that if you’re using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don’t recommend using too many images for links in your site’s navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.

Hey Priya, thank you for passing by, and taking the time to read. You should be able to improve your SEO, just remember SEO is a continuous process that goes on as long as your site remains live. Let us know how that goes 🙂

It’s rare to come across new SEO tips worth trying. And this post has tons of them. I know that’s true BECAUSE…I actually read it all the way to the end and downloaded the PDF. What makes these great is that so many are a multiple step little strategy, not just the one-off things to do that clients often stumble across and ask if they are truly good for SEO. But there are also some nice one-off tips that I can easily start using without ramping up a new project.

The very useful and popular feature it is providing is employee advocacy. It Makes it easy for employees to share your company posts on their own social networks and increase the number of people that see your message. According to HootSuite, 8x times jump in the engagement when employees share company’s post on their social media channels. While at resharing the company posts, use of Hootsuite can result in 24x times increase in reshares.

A good SEO campaign relies on not only implementing changes but also measuring the impact of those changes, seeing what works and doing more of that. Two great Analytics packages to measure results are Google Analytics and getClicky. Useful plugins for these analytical packages are MonsterInsights and our Clicky plugin.

Your site should also consist of evergreen “pillar articles” supported in a pyramid structure by smaller laser focused blog posts supporting your H2’s. Structuring and interlinking your site strategically will have a tremendous effect on several search engine ranking factors.

Google Search Console data is also available inside of the Google Analytics interface, but don’t expect this to magically fix the problem of connecting keywords to users. We can get general information, but we’re still not able to see which keywords led to the conversions.

Easy, right? Grab those URLs, set up some 301 redirects, and jump into Step 2. This is where the magic happens, and what makes this hack so invaluable: If your site has Broken Inbound Links, then so will your competitors. 

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

The tool will then analyse all of these links to find which links can be emulated from the link building software that you own. Once complete you’ll get an entire list of links that you can play with in the hand column:

Since I work strictly with WordPress going with something like the Genesis Framework and a child theme would be ideal. Using this type of framework ensure your site is fully mobile responsive, optimized for portable devices and is taking advantage of Schema markup.

Click on ‘Start Highlighting’. You will be asked to choose what type of data you want to highlight. If you have a simple content blog, choose articles. If not, choose what is the most appropriate category for your website.

“Historically, the recommendations around SEO have been … to focus on keywords,” says Martin Laetsch, director of online marketing at Beaverton, Ore.-based marketing automation company and SEO consultancy Act-On Software Inc. “The reality is search engines are getting much smarter. The content creator is having a lot less control over how their pages are showing up and what words they’re showing up for.”

Think of it like that, and realize that you only need your attribution to be good enough to make smart decisions on those two fronts. Use proxies (Estimated Total Conversions in AdWords is a good start), set up some basic links between campaigns in your Google Analytics, and you should have enough information to see where bigger changes should be made.

The objective of on-page optimization is to select phrases that anticipate the questions and needs of your target audience. Then, incorporate those phrases into your website in a manner that indicates to search engines and users the relevance and importance of those terms on the page.

Clean up duplicate content that’s hosted internally or externally. By cleaning up duplicate content, you’re removing any scraped content or duplicate on your site. If you have duplicate content on other sites, email the webmaster to have it removed or add it to your disavow file.

These breadcrumbs should link back to the homepage, and the category the post is in. If the post is in multiple categories it should pick one. For that to work, adapt single.php and page.php in your theme, and use the breadcrumbs from our Yoast SEO plugin. You find the settings for the breadcrumbs in the SEO → Internal Links settings page.

Log File and Traffic Analysis Your site’s log files contain a wealth of information about the effectiveness of your web site marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.

I love Majestic – it’s the first place I look when looking at the backlinks of a competing website. It’s been the BEST link building tool available for as long as I can remember – way before Yahoo Site Explorer was mothballed. Majestic seems to be built into everything these days – but standalone it is still a brilliant link prospecting tool.

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Building a successful business and brand online requires more than providing content, services, or products that are well-received and liked by your audience. Using social media platforms has become commonplace in the online professional world, regardless of industry. Utilizing a few tips and optimizing your Twitter is a great way to expand your reach online […] Read More

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That’s a nice list of tips, some of which I had absolutely no idea of. I can’t claim to be a seo expert yet since I mostly do manual submissions, so I will try out these on my site and report back with the results. Thanks for sharing!
166. SEO Training eBook – Another search engine optimization book for beginners, written by Shaun Anderson, for which you will need to subscribe to get access. The Hobo Guide to SEO for Beginners is exactly what most of you need to get started in this field, providing you with theory, tips and tactics on how to practice and master search engine optimization.
3) Search Console (Used to be called Webmaster Tools, Free)This is essential for SEO (for Google anyways). Without it, you just won’t know about crucial technical and punitive measures affecting the ranking of your site.In most cases, this is all you need to do SEO in 2016.
Link Research Tools would have to be 3rd because it has such a powerful suite of link intelligence tools. For link cleanup and opportunities, there is probably not a better resource out there for dealing with the massive amount of data that can go into selecting where to pursue links.
Backlink Checker – For researching backlink opportunities, one of the most important tools we use is Ahrefs.com (or any good backlink checker). When running a competitive link building campaign its super important to be able to accurately check your competitors backlinks and Ahrefs.com is the best out there.
Link building is not expected to disappear in 2018, but it will be more important than ever to create a strategy that seeks out quality links. A successful SEO strategy will move toward relationship building and helping a brand develop powerful contacts and links in the long term. This creates the need for a more diversified link-building strategy that includes the following characteristics:
Julian Sakanee is an online marketer with 3+ years of experience. He shares his knowledge on his blogs Blogging Aid and AffiliMarketer, along with the several other blogs he contributes to. You can also find him sharing some of the best content on Twitter.
For SEO, you’ll be able to track things like how much traffic you’re getting from search engines, which pages are getting the most organic traffic, what’s the bounce rate, along with many other important metrics.
Ahrefs. No one even comes close. If I didn’t have Ahrefs, I’d use Majestic. If I didn’t have MJ, would I use OSE? I think I would just build my own index. Ahrefs is a tremendous tool for link mining. Their DR metric is totally decent too. I actually prefer it to the likes of other metrics because it’s link based. I know what I am getting and reporting on. When I hear a fellow SEO isn’t using Ahrefs…I can’t help but scratch my head.
Bottom Line: LinkResearchTools is a set of SEO reporting and analysis features that delve deeper and more creatively into backlink tracking and link-focused site crawling than any other tool we tested. I…
Of the tools I rely on most, I’d have to say that Screaming Frog is most certainly #1. For technical onsite optimization, I feel it is a powerful tool to give an SEO all of the necessary checkpoints for a strong foundation.
Of course these are not the only tools we use; there are a plethora of options to use to improve your SEO. Tools work differently from person to person, so it’s best to find what works for you. Here are some other tools to look into:
Nevertheless, link building, or link acquisition if you prefer, is still a vital part of Search Engine Optimization (SEO). Obviously, modern search engines utilize incredibly complex algorithms to rank websites in their search results, and these algorithms are specifically designed to account for a lot of different factors. One of the biggest factors, however, is still the number and quality of backlinks pointing to your site. In modern search engines, these backlinks work like votes for your site, boosting its importance in the search engine results.
Quality over Quantity — When building links, don’t go for numbers. Instead, target the highest-quality domains and ensure those links are created naturally and organically. Also, too many links will not only overwhelm your readers, but can also harm your SEO. There is no ideal number. One expert said that one good backlink is better than 100 low-quality links.
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Winning content strategies. Not only will we optimize the content on your current webpages, we will show you the secrets to developing content that will keep customers coming back. Yes, content is king.
Cool Feature: Moz’s Keyword Explorer is one of the best keyword research tools on the market. Why? It provides super-helpful info on SERP features that in the search results for a given keyword (like the number of Adwords ads, Google News results, and more).
Xenu – Scrapebox used to be my #3 but Xenu is quickly taking the place of it. I still use SB but not as much as I did in the past. I use Xenu because it allows me to take a full analysis of a websites broken links. It scrapes the entire website and spits out a great report in HTML format, which can be saved for later analysis. I use Xenu on websites that are 6 months of age and older, and run it whenever I notice a lot of broken links or do at least once per year.
The experts love SEMrush, but will you? Take the tool for test drive and decide for yourself. I’m giving all my readers exclusive access to a free one month trial of SEMrush Pro. You’ll get access to all the tool’s powerful features. Grab a free account, download the 10,000 word playbook below, and learn how to master the top rated SEO tool. If you decide the tool is not right for you, cancel any time before the 30 day trials ends and you won’t be charged a penny. 
3. Screaming Frog – In minutes, we can crawl a site to find broken links and get a sense of its on-page SEO. Great for use in quickly evaluating a new site and for site migrations. Screaming Frog is easy to use, has versions for Windows and Mac and has filters that make sense – our jobs would be much more difficult without a quality site crawler.”
Well, this all the 21 technique are extremely beneficial, and finding the broken link building on a wiki is one of the best option. Yeah somehow it’s difficult to live your link over here. But once if it’ll live than the traffic on your site will increase like anything.
Broad Match: Your keyword can be matched with the exact keyword, a similar phrase phrases, singular or plural version of the keywords, misspellings, synonyms, related searches, and other variations that Google considers relevant for your business.

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I have a Danish developed SEO tool I would like to share with you. Don’t know whether it deserves a place on the list, but it is easy to use, gives a good overall picture of the condition of the site. What works and what needs optimization. I know it’s in Danish but should be possible to use anyway. Give it a try.
Don’t rely upon Los Angeles SEO firms who only use cheap gimmicks to temporarily help you. Coalition is here to develop a long-term relationship with you that will earn you quality results. Every client is unique to our team. We take the time to understand your business and your objectives. We’ll then create an SEO plan that is custom-tailored to you.
Looking for a trustworthy search engine optimization company to manage your project? We curated a list of the leading SEO companies to help you find the right provider for your SEO needs. Each company is ranked using the Clutch methodology including, detailed client interviews, ratings, and in-depth industry research. Compare the best companies to find which SEO provider is best for your project.
If you want to get mentions (and backlinks) from sites like The New York Times and Forbes, you need to start rubbing elbows with journalists. And Muck Rack is an impressive PR tool that helps you quickly find journalists that cover your site’s industry.
130. Keyword Discovery – This is another nifty little tool that allows you to find search terms for your site. What I find nice about it is that it somehow manages to give you, as you’ll find described on the site, both generic and long-tail keyword, that are somehow gathered from some 200 search engines from all over the world. In its free version, the Keyword Discovery tools offers hundreds of search terms, and search trends for the last 12 months. If you get the paid version, you’ll get up to 10,000 search terms per query, and a complete 12-month trend history.
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If you ask Google they will tell you that any links pointing to your website has to be natural links. Natural links are exactly what their name implies. A website owner or blogger likes another website or blog and naturally adds a link to his/her blog.
The user sitemap should provide links to all (or to the most important pages of your site). It can also group posts by author, date, category etc. Its purpose is to help the user find information on your site easier and quicker. My user sitemap looks like this:
These are the good SEO techniques to implement on our blog, as of now, i am planning to use OpenSite explorer to find out my authoritative pages, later i will add links to other post which require boost, thanks for sharing the information.
I’ve been busy building my own (free) tool which can help you bulk check urls for their status (redirects, 404, etc.) and let’s you export them (or a selection). I would really be very thankful if you could check it out (www.urlcheckr.com) and when you like it perhaps even add it to the list.
Further, the tasks done to increase search engine ranking are geared toward organic or natural results. It is possible to pay for the opportunity to appear higher in search engine results through Pay Per Click (PPC) advertising campaigns, such as Google AdWords, however, this doesn’t require SEO tactics as outlined in this tutorial.
If you don’t have the resources to create something like that, small improvements to the format is sometimes all it takes. We wrote a guide to Snapchat marketing where all we did was add a clickable table of contents. That caused our average time on page to skyrocket and bounce rate to plummet, and only took about 5 minutes to add.
Rather than just jumping on the latest SEO shiny-object practices in 2018, first shore up the three foundational SEO best practices—link building, quality content and keywords. While they are under Google’s spam microscope, these practices are still going to be essential for successful SEO strategies in the coming New Year. Your effort will be well worth it when you start experiencing increases in search traffic, higher rankings, more frequent search engine crawling, more visitor engagement and increases in referring link traffic.
For your SEO project, you will be assigned a team of experts (we call them Digital Analysts) whose experience spans this range of industries. Our Digital Analysts’ insights into your search traffic and search visibility will help you achieve your goals, as no two clients have the same needs from SEO.