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Sitelink extensions: these are additional lines of text that appear below the ad and direct people to different pages of your site other than the final URL. Searchers can use site link extensions to navigate to a page that is the most relevant to their needs
SEO has changed quickly over the last few years, and will continue to change with new algorithms and technology appearing constantly. In fact, Google acknowledged that it changes its algorithms between 500 to 600 times a year. With so many changes, it is important to stay up-to-date on current SEO best practices to make sure your digital marketing efforts are staying strong.
There is major competition in this field, so effective link building is absolutely critical in order to move the needle and get our clients the results they want (e.g. top 3 rankings for highly competitive local keywords).
Majestic SEO for backlink analysis. Learn how many links you have leading to your website and who is linking to you. The more quality links, the more trustworthy your site, so be sure to monitor Majestic frequently to see the growth of your link profile.
I read your article and the majority of it makes sense but some of the content seems to be conflicting in nature. How does a search engine recognize that a webmaster “likes” your content therefore “naturally” adding a link compared to a webmaster just adding a link because you asked them to?
It’s also important to try to avoid targeting the same keyword on multiple pages. This is because Google will usually only choose to rank one of these pages, and it may not be the one you want them to rank!
Instead of spammy tactics, marketers should perform white-hat link management, create quality content and use the right keywords smartly. This post shares insight on how to reinforce these foundational SEO best practices in 2018, while avoiding tactics that will get your site penalized.
Redirect Path for Chrome is a highly recommended on-page tool and valuable little plugin that can help you quickly identify the number and type of redirects if any, that brought you to a page. This is incredibly useful for page migrations and site clean-ups. I use this little extension every day to check on the number of chains in a redirect to a page.
GeoRanker is an advanced local SEO (Google Maps) rank tracking tool. As you know, if you track local keywords (like “Boston tacos”), you can’t use most rank tracking tools. You need to see what people in Boston see. Well GeoRanker does exactly that. Choose your keywords and locations and get a report back that shows you your Google organic and Google local results.
Let’s face it: technical SEO can be a confusing nightmare…especially when it comes to redirects. Fortunately, Aleyda Solis’s tool makes sure your redirects are setup correctly before you roll em’ out.
It’s an all-in-one SEO suite full with rank tracker, site auditor, backlink explorer, brand monitor, competitor inspection and website analytics at very competitive pricing. Also, it has a 14 days free trial. Give it a try once you have time.
Thanks for your tools are not only free, but awesome. Except I use http://sg.serpstat.com instead of keywordtool.io because its “question only tab” mode, so you can generate titles for your text. Keywordtool is still useful because of its youtube functionality.
There are many agencies who will offer thousands of backlinks for minimal investment. Unfortunately SEO doesn’t work like that anymore. Our solution is different – it’s targeted, niche, and effective at ranking your website long-term.
Then, we create that plan from the ground up – not a one-size-fits-all campaign, but instead a specific action plan directed at improving your search visibility. We walk you through our strategies and tactics and work with you on implementing our recommendations. We create the plan and we do the work – in-house, white hat and fully transparent – we don’t outsource our link building or onsite optimization. You can expect personalized service at every stage of the project.
Pay For Inclusion (PFI) – In addition to search engines, like Google, Yahoo and MSN search, numerous directories also exist on the web. These directories may be general in nature or related to a specific topic. You can get free listings in some online directories, like DMOZ but most directories now charge for a listing. Verizon’s SuperPages is an example of a PFI directory. Subject-based directory listing websites in a wide range of topics, from arts, entertainment, and society and culture, to science, education, and health.
I use it to quickly crawl client websites and with their new Google Analytics integration you can easily see which pages have errors, which ones aren’t getting any traffic and make decisions on the fly based on great data.
Complete Off-Site Optimization: These off-page optimization services are vital for building and retaining higher page rankings. Services such as creating, submitting and promoting articles and blogs, press releases, infographics, distributing coupons, creating and disseminating other types of content help to boost your SEO.
Thank you so much for give us this latest information about SEO. When i was reading your tips that same time i was trying you tips in second tab of browser. You all tips are right and useful. I think you should post new topic soon about SEO. I am waiting. 🙂
78. Link Building is Not Illegal – You can take his word for it, he’s Matt Cutts. Although almost 2 years old, this interview of Eric Enge with Matt Cutts is still quite relevant, because it gives us feedback directly from Google on how we should approach link building, and what types of approaches can be more successful.
Tut uns Leid, Klaus. Wix hat zurzeit kein deutschsprachiges Blog, aber auf unser Hilfe-Center findest Du mehrere Tipps und Hinweise im Bereich SEO. Schau mal hier: https://de.wix.com/support/html5/suchmaschinenoptimierung/promoten-sie-ihre-website
If you were just starting out you could use the Market Samurai trial for all of your keyword research and to make a complete plan of attack. You could use the free trials of BuzzBundle and Mention to drive your first traffic. You could use the free tubetoolbox trial to build your YouTube audience etc
Content adjustments stand at the core of any search engine optimization strategy. Fortunately, there are loads of tools and learning material instructing you on what to look out for when performing on-page optimization. Below, you will find some of the more pertinent articles and guides on the subject.
Thanks for that, took me awhile to go through it but it was defo worth it. I’m just starting seo and I’m amazed how complex it is but i love it. I’m not sure if I can ask here but I’ve come across http://shoestringseotools.com/ that offer Moz, Majestic and Semrush for 29 bucks a month. Has anyone tried this??? Is it a scam??

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The use of Google Webmaster Tools is mandatory for any website owner. The free Google tool gives you insights and improvement suggestions for your website. If anything goes bad with your site, this is where you’ll find out first.

Linkody is one of the best and most widely used Search Engine Optimization tools available in the market. They even provide you with a free trial so that you can sample their service. Linkody helps you answer two fundamental questions without much effort and time:

The last piece of the complicated SEO tool ecosystem is the enterprise tier. This roundup is geared toward SEO for small to midsize businesses (SMBs), for which these platforms are likely priced out of reach. But there’s a handful of SEO software providers out there that essentially roll all of the self-service tools into one comprehensive platform. These platforms combine ongoing position monitoring, deep keyword research, and crawling with customizable reports and analytics.

2. Evernote – With all of our client and project information, ideas and notes, tasks, bookmarks, etc, I need to be able to sync a lot of information to all of my devices. Evernote does that for me and has a ton of other features as well.

Want to be part of an amazing team? Learn more about our digital marketing jobs. We’re always looking for great writers, digital marketers, analysts, content strategists, and technical SEOs in New York and those willing to relocate for our internet marketing company.

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. There are several WordPress plugins that can help you detect 404 pages on your website. My favorite one is called Permalink Finder. This plugin detects when a user lands on a 404 page on your website. It automatically searches through your database and tries to redirect the user to a page that contains the words the user was searching.

Marketers are beefing up their investments in content, but to leverage those investments, they’ll also have to put some time and effort into learning the new rules for SEO. The days of driving traffic to your site by packing headlines with keywords are long gone, experts say, and the new SEO strategy revolves around another big-money marketing focus: experience.

Choosing the best mobile app development services is just half the battle. The other half involves developing a solid foundation for your mobile app and the goal you wish to achieve in developing it. Identifying both should provide you a more strategic approach with your mobile app in line with meeting your online goals.

You can tell it what industry category the blog post will fall into, and it tells you how it compares to other headlines for blog posts in your industry. This we like the most about this headline analyzer

I like this one ubersuggest.io for keywords. It shows all possible variants in different languages and you can check the keyword in search results and see which pages are in top with this or that keyword.

Screaming Frog: One of the first steps in SEO is to improve your existing website and content and this desktop crawling tool does an amazing job of collecting a ton of SEO relevant data about your existing website.

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Lehmann-Haupt also warns against firms that claim to have ‘proprietary methods’ of optimization. ‘That probably means they have unscrupulous methods,’ he says. “There is no special sauce, and there’s no secret method.’

In my colleague Matt Lester’s recent Search Engine Land column, he discussed ten tips for a more effective paid search campaign. For this article, I’ll follow up Matt’s advice with ten tips to help you develop a more effective search engine optimization (SEO) campaign. But before we dive into the tips, let’s briefly look at what SEO is and its key concepts.

The Keywordtool.io is an excellent keyword ranking tool for finding our long tail keywords that are left out by the Google Keyword Planner due to relative lesser usage. It is a freemium platform that is extremely suitable for you if you are looking for a quick and straightforward way to obtain a lot of keyword ideas.

Victorious SEO was founded to help business owners win the battle of search engines. The world of search engine optimization is filled with mediocre agencies who promise everything and deliver little. We set out in 2012 to change that standard.

A decent blogger outreach tool. Just enter a keyword and Inky Bee shows you bloggers in that industry. Inky Bee allows you to sort by Domain Authority/Page Authority. That way you focus on the big shots in your industry.

Most SEO firms will have testimonials on their website, but they’re not the referrals you’re interested in, since they’re likely the company’s biggest success stories. You want to hear from run-of-the-mill customers to see how the SEO firm performs across the board. Ask for the names and numbers of at least three companies for an honest opinion.

Many marketers think of search engines as delivering the search results or SERP (Search Engine Results Page) in the form of purely textual results. The truth is that search results can be any mix of text, images, video, audio, or other file formats. In the United States, search engines don’t simply include Google, Yahoo and Bing; they also include commerce sites such as eBay and Amazon, as well as specialty search engines such as YouTube and Hulu for video, restaurant search engines, search engines such as LinkedIn, or online business directories for local results, including IYPs (Internet Yellow Pages) and sites such as Yelp, Angie’s List, and others.

29. E-commerce SEO: The Definitive Guide – For those of you interested in learning SEO for eCommerce, I recommend this dedicated guide written by Brian Dean. You would need to focus on more conversion-focused keywords, or search terms that express buyer intent. Building content, links, traffic and general site and brand authority require a different approach for eCommerce sites, and this guide is quite thorough in teaching you what to do and most importantly, how to do it. You will learn about keyword research and targeting, competitor tracking, site architecture, on-page SEO, internal links, technical SEO, content marketing, site auditing, and more.

The SimilarWeb API is useful for returning some additional metrics such as web traffic numbers, category and tag statistics, and traffic sources. The browser extension makes it easy to instantly track these metrics on any webpage.

I have spent a lot of my time in Excel spreadsheets, more so in the last few years. Google Spreadsheets are cool too…. but with too many limitations for me to make it a daily tool. Excel lets you automate just about everything – and I do these days.

10. Google Crawling, Indexing & Ranking – This document from Google Webmaster Central answers the most common questions, and more, about how the search engine crawls, indexes and ranks pages and websites. If you’re keen on learning SEO, start from the bottom, by understanding how search engines work – particularly Google’s. With a solid basis of how Google search works, you’ll be perfectly prepared to tackle difficult SEO decisions. You might also want to check out this technical SEO guide to crawling, indexing and ranking written by Paddy Moogan, for a slightly different approach, and some extra info. While Google’s guide above may be more focused on informing webmasters in general, Paddy’s guide takes the SEO’s point-of-view.

This allows you to analyse their site and get insider information they oftentimes don’t want you to know. It may not be a direct SEO benefit (do this = get result), but it does allow you to get an upper hand in combatting what they are doing.

In addition to giving you insight into the search volume and competition level of keywords, most keyword research tools will also give you detailed information about the average or current estimated CPC for particular keywords are. This is particularly important for businesses with smaller ad budgets and this feature allows you to predict whether certain keywords will be truly beneficial to your ad campaigns or if they’ll cost too much.

Online marketing strategies are often very different between different industries. There are numerous variables which will affect the amount of time it takes for a business to realize a return on their online marketing investment. Many of these variables include the amount of the investment, the nature of the campaign in regards to how aggressive and ambitious the campaign is, and the size of the online marketing agency.

Instead, this article is focused on organic search results with a goal of getting your website placed in the top 10 search results for your targeted keywords. There are several benefits to organic ranking over paid options including:

1. Advanced Web Ranking (Cloud) – Primarily for rankings but it can provide more, including simple automated reports with Google Analytics data for those agencies servicing clients with lower budgets.

If you have questions the Internet doesn’t provide answers for, logging into niche-specific forums can be a great idea and source of information. As you become more knowledgeable in SEO, you might also like to check forums to get ideas for posts, keep in touch with important bloggers and content writers, and even use these platforms to promote your own work (especially when it solves others’ problems).

Hootsuite for SEO focuses heavily on social media tracking. This unique software monitors the social media conversations that your customers are having with your social media accounts. This makes it easier to track your profiles and understand how customers are engaging with them so you can better market to your target audiences.

Hootsuite is a great tool that can help improve the ranking and popularity of your SEO by monitoring the social media interaction between you and your customer. Even though social media is not the first thing that comes to your mind when talking of SEO’s, it remains a fact that it drives traffic. Hootsuite can be used to monitor various aspects of the social media and make plans to improve your website.

As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.

The value placed on Expertise/Authoritativeness/Trustworthiness (E-A-T) –high-quality content must come from E-A-T sources. E-A-T is built by acquiring accreditation if necessary. For instance, medical information found online must come from accredited medical persons or organizations. Corollary, first-hand experience counts as a form of expertise. For example, a user sharing how he survived cancer is a form of expertise.

I really liked what you said about using “because” in outreach emails. Am going to implement this immediately and record the results. Also loved the first tip about finding dead links on Wikipedia. In fact, I’m sure this post will spark an arms race for anyone that’s read it so I’m going to get onto that right away hehe!

If your document appears in a search results page, the contents of the title tag may appear in the first line of the results (if you’re unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video18, and this helpful diagram of a Google search results page).

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Ad groups allow for each campaign to be further subcategorized for relevance. In our hardware store example, one ad group could be for different types of rakes or varying models of leaf blowers. For the power tools campaign, one ad group might focus on power drills, while another could focus on circular saws. This level of organization might take slightly longer to set up initially, but the rewards – namely higher CTRs at lower cost – make this effort worthwhile in the long run.
“Organic” search engine marketing (organic search listings) combines the best practices of creativity, technology, usability, copy, and online promotion / PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page, site, video, or image and combine the content information with external elements such as links and user behaviors/preferences demonstrated over time for a domain, content source, or specific content element.
Keep in mind that spam mentions won’t do you any favors. Search engines likely use the same filters on linkless mentions as they do with links. So as you plan your SEO efforts for 2018, consider finding a monitoring tool that will find linkless mentions of your business across the internet. Check out Awario. Regardless of the tool, make sure to follow up on positive mentions, respond to negative ones, and build support from your customers or industry influencers.
Keywords have been around since the beginning of the Internet. But black-hat users abused the search tactic, resulting in Google changing its algorithms. However, keywords are still a vital component of successful SEO. When used properly, they can increase the amount of targeted traffic that comes to a website. Rather than abandon keywords, companies need to double-down in 2018, but in the right, “white-hat” ways.
Once you have established your first article with keywords in it, you want to further optimize your article through various methods. One of these methods is the use of Meta tags. Meta tags are embedded in the actual HTML code of your web page used to provide structure metadata about a web page. This code is placed in the section of your web page. Meta tags server many purposes. In regards to SEO, Meta tags are used to communicate with search engines what the page is about. There are two widely used Meta tags – keywords and description. These are relatively self-explanatory. In the Meta keyword tag, you want to include the keywords you are targeting for that specific page. And for the Meta description tag, you want to provide the description of the page.Meta tags are a great way of communicating directly with search engines. Of course there are rules that come with this. Generally, you do not want to exceed 100 characters or 45 words in the keyword tag – whichever is first. For the description tag, you do not want to exceed 150 characters. A common SEO mistake is too “stuff” keywords in this Meta tag, hoping to rank for several different keywords. It simply does not work like that. If you do this you run a high risk of being marked as a spam website. Keep it short and sweet, and try to use the single keyword also used in the title.
So I’m not good at English. Well I’m running a new vacation rental and travel website in French. But it seems that in francophone area people are reluctant to implement backlinks. I do need links to rank because I have strong competitors. So I’ve decided to ask for those links to Anglophone website owner. Since http://www.tucsonnewsnow.com/story/37622080/news content is in French, I thought I could ask for links to pages with solely touristic spots photos. What do you thinks of that?
I don’t really agree with using tag clouds. By doing so you will get a lot of new links with the result that all of your other links lose some value. It’s not really worth it and personally I don’t believe the users ever use it.
SEO copywriting=finding keywords that your customers use online…and using those terms in your content. Bloomberry makes this process an absolute breeze. This simple-yet-powerful tool scrapes Amazon, forums and Reddit to find questions that people ask about your site’s topic.
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.
This is a must have in that it can do many things for me. I can see the link profile for any domain, use it identify broken link opportunities, keyword rankings, and even use their content explorer to find highly shared content for a topic. It’s well worth the cost and I wouldn’t be able to anything without it.
In addition to including links to relevant and authoritative sites in your content, Google looks at the language used in the hyperlink itself. By including internal links with text that is relevant to the page that you are linking to, and including your keywords, you are indicating what the content being linked is about.
(I should point out that the guide’s design and promotion contributed to its success. But it all started with how the content itself was organized. As you probably know, when it comes to SEO, quality content is the foundation)
Search engine traffic is a non-intrusive method of marketing. The majority of online and offline advertising intrudes on the audience, interrupting its current activities. Search is unique in tapping a searcher at the exact moment he or she is seeking knowledge or a solution. Searchers are on a mission – its “just-in-time marketing”.
The first one is pretty easy. You now know what SEM means in its most basic form – “search engine marketing”. However, the issue is that even those in the SEM industry will disagree on what the component parts of search engine marketing are or what the main focus of SEM is.
All search engine marketing platforms work on a bidding system, where advertisers place bids on certain keywords and audiences. Whoever bids the most, ranks the highest. The good news is, you only have to pay enough to outbid the next highest bid, so even if you bid $1,000 and the next lowest competitor bids $11.74, you’ll only have to pay $11.75.
“Our company has used Ignite for over a year now and we could not be happier with the results. I feel the most important aspect of using Ignite for all of our website needs is their honesty. It’s not easy to find a team like this that is straightforward, competent, and fairly priced. Matt and his team really know what they are doing and allow us to be comfortable in making otherwise tough decisions for the future of our business.”
Jump up ^ Tapan, Panda (July 2013). “Search Engine Marketing: Does the Knowledge Discovery Process Help Online Retailers?”. IUP Journal of Knowledge Management; Hyderabad. 11 (3): 56–66 – via Proquest.
I love SEMRush and use it daily for everything from keyword research, to keyword tracking, to competitor research. There are some standalone tools that possibly do individual tasks better, but having it all in one place is insanely convenient.
Onsite SEO WDR are a specialist web design company who are masters at building VERY SEO friendly websites. For around £75-£150 per page, they will make your website the best it can be in terms of SEO.
6. Data analysis is the new gold: Everything you do can be done better, but you don’t have the resources to do it all. You need analysis to help prioritize areas for improvement. Build dashboards containing actionable information.
Whenever I’m reaching out to a website we’re interested in writing content for, I always use Clearbit to find the email of someone from their content or marketing team. 9 times out of 10 their email has worked.
Within the keyword topic, you should also include long-tail keywords to increase visibility. Long-tail keywords are phrases that consist of a couple words in association with the keyword. Below are some examples of long-tail keywords for the “Marketing Books” keyword topic:
Buzzstream is a tool which has many feathers in it’s cap. It’s superb for outreach management, generating/scraping prospects and finding hidden details, such as contact details. For all it is a fantastic tool, make sure you structure your account well, or you will end up despising it.
Three search trends and implications for marketers As we move into another new year there are once again a new set of predictions, hopes and concerns as to the direction of digital marketing over the next twelve months and beyond. …..
Search engine optimization oftentimes requires changes to your existing website. We pride ourselves in our honest and transparent approach. We will share with you detailed information on our research, analysis, and the exact changes that we perform on your website.
Title tags are used to tell search engines and visitors what your site is about in the most concise and accurate way possible. The keywords in your title tag show up highlighted in search engine results (if the query uses those keywords), as well as in your browser tab and when sharing your site externally.
It comes with its internal index of keywords. This means that it can help you come across long tail keywords that are not shown in the GKP. It can also provide you excellent first-page competition data. The “Search for this keyword” option allows you to find long tail variations of any given keyword. You can repeat this process till you see the long tail keywords that you need.
This concept is known as search intent, or the likelihood that a prospect will complete a purchase or other desired action after searching for a given term. Some keywords are considered to have high commercial intent, or a strong indication that the searcher wants to buy something. Examples of high commercial intent keywords include:
You can monitor social metrics using the most shareable pages on your site and then compare this data to visits referred from social networks. By tracking metrics for each of your site’s pages, you can determine where visits are coming from and which pages you should promote.
The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more.
Rather than asking influencers for favors or relying on their independent actions, consider collaborating with influencers on a shared piece of content. For example, you could conduct an interview or swap research to make a mutually beneficial piece. Regardless of where it’s hosted, you’ll earn at least one strong link to the piece immediately, and you’ll then earn the benefits of having two strong social media personalities sharing the piece in the future.
SEO is largely about building relationships, and boomerang lets you do that without emails falling through cracks. It reminds you if someone hasn’t responded to your email after a set period of time. It’s my email lifeline!
Even though the value of the H2, H3,…, H6 tags for SEO is debatable, it is still generally a good idea to include your primary keyword in your H1 tag, make sure there is one H1 in the entire page and that it appears before any other heading tag.
If you have a few campaigns set up for business, you can use the ContentLook to show you only those pages that belong to a specific marketing campaign.  Furthermore, it will help you get a quick glance at how much effort you need to put into each page to reach your desired KPI’s for the campaign that you are currently working on.
Browseo is an app that can help you see your website the way the search engines see it. When you use this tool and enter the details of your site, it strips out everything on the website until only the guts remain.

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Another one of the benefits of SEM is that people who see your PPC ads are those most likely to want to buy your product or service. PPC ads require you to choose a geographic location and specific search queries to target. As a result, you can be sure that anyone who clicks on your ad is not arbitrarily the web, but rather, is looking for your product or service and in a position to do so.
While a competitive advantage is to be had by manually reviewing your backlinks, it IS very time consuming. I recommend KERBOO if you need to quickly review any site to highlight toxic links. Disclosure: I am a customer and affiliate.
Screaming Frog – This is my go-to “on-page” tool that I use for SEO. It can do everything from basic on-page aspects such as meta descriptions and titles to more advanced items such as directives and ajax analysis. We own probably 5-10 licenses in our office and is definitely a tool that I use every single day.
Link Research Tools would have to be 3rd because it has such a powerful suite of link intelligence tools. For link cleanup and opportunities, there is probably not a better resource out there for dealing with the massive amount of data that can go into selecting where to pursue links.
The URL itself loses SEO value. Users accessing the site, including search engines, do not receive any semantic value from the URL, as the URL represents a programmatic path and not the content hierarchy.
Over the past five years, the best practices of anchor text optimization have considerably evolved. It is time to learn how anchor text best practices can allow you to get the most out of links in 2018.
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Some products are almost identical but exist in different colors or sizes. If not handled right, listing them can be considered duplicate content, which causes bad rankings and cannibalization between the different product variants. Products may rank for the wrong keywords (blue jeans rank for searches on red jeans). Adam Audette goes deeper into the nuances in this excellent report.
Thank you for this useful information. A great detailed, clear and concise article about the difference between SEO & SEM. Even better explanation with the Google Image showing clearly who has paid for advertising and who has good rankings. Thanks.
Search engine traffic is a non-intrusive method of marketing. The majority of online and offline advertising intrudes on the audience, interrupting its current activities. Search is unique in tapping a searcher at the exact moment he or she is seeking knowledge or a solution. Searchers are on a mission – its “just-in-time marketing”.
Monitor Backlinks keeps track of the latest backlinks for my website and my competitors, as well as any changes to backlinks to my website. It also keeps track of my keyword rankings, MozRank, Domain Authority, indexed pages, and other important SEO metrics.
Tell people what you would like them to do on your site. Using a clear call to action such as learn more, buy now, and call us increases the chances of actually having people perform that action. People are subconsciously influenced by what you ask them to do.
When designing an SEM campaign, the first step is to designate a monthly budget. You’ll want to base this off of your industry, geography, and the number of products and services you are trying to advertise for. Your budget will influence how much money you are able to spend throughout a month on PPC ads, and your spend level may vary day to day.

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125. Insanely Large List of SEO Tools – It takes real experience and work to actually gather such a comprehensive list of SEO gizmos. David Portney’s list includes tools for every step of SEO you could think of, and then some. Keep this in your toolbar as a permanent go-to in your learning process, but for your consequent hire jobs as well! I also need to mention Portent’s interesting SERP Preview Tool which helps you optimize for increased click through rate chances.

A customizable work area allows you to filter out only the data you currently need. You can use tags to group or categorize your keywords and pages, export your data to a number of different formats, and work behind a proxy to stay within search engine limitations.

You hit a grand slam with this great article. I have learned a bunch of new techniques. Thank you so much for the work you put into it. I’m going to share it out to my followers because it is truly helpful and insightful.

There is nothing worse than writing an amazing blog, old to have it fade away into the depths of the Internet, never to be read again. Well, in this post teach you how to do SEO for old blogs. There is a lot to be said on this topic. Learn how our agency handles this process.

PageSpeed Insights incorporate data from the Chrome User Experience Report (CrUX) to display real-world performance data about a page. PSI reports two metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).

Moz Pro is a comprehensive solution providing keyword selection and tracking insights. It helps optimize pages by using intelligent site crawls, finding link opportunities, and creating custom reports. By providing unique and reliable sets of data, Moz Pro eliminates guesswork and gives you the information you need to do your job.

Awesome post! A very good step-by-step guide especially for a beginner like me. It’s overwhelming with information, thank you for making it easy and very detailed. I’m still making my on-page SEO strategy. I’ll pop some questions here, if I need help, hope that’s okay.

Lehmann-Haupt also warns against firms that claim to have ‘proprietary methods’ of optimization. ‘That probably means they have unscrupulous methods,’ he says. “There is no special sauce, and there’s no secret method.’

If you have a website published on the web, then you’ve already started! The very first step to achieving strong search engine rankings is to have your website indexed, or cached, by search engines like Google, Yahoo and Bing.

Longer articles perform better in search results because there are more words and images to rank on the page, Shepard says. “People are sharing longer articles on social media more, and linking to them and citing them more. Shorter articles do well sometimes, but on average, longer articles tend to perform better.”

The chart to the right represents the averages we have seen in discussing the duration of online marketing with clients of the top online marketing companies within the rankings. For companies in Healthcare and Entertainment, there was a large divide in the average time it took to realize a return on their online marketing investment, often a result of different business plans and price points for their products or services.

Have a look at the top 10 results and make improvements to the content that already exists. For example, if you are trying to write an article about small dog breeds, you can do a detailed post titled ‘Everything you need to know about small dog breeds’. Make your article a few times better than everything that’s already on the web, and you’ll have high chances to rank on the first page in Google.

But LRT’s cool feature is its “Link Detox” tool. This tool automatically scans your backlinks and shows you which links put you at risk of a Google penalty (or links that already caused a penalty). In other words, it makes identifying spammy links super easy. When I ran a test of Link Detox it was almost 100% accurate at differentiating between good and bad links.

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With the help of these four programs, SEOPowersuite helps you improve your site rankings, generate a lot more site traffic which converts into sales, saves time by working on SEO faster and the likes.

Google Data Studio allows you to integrate data pulled directly from your Analytics to generate free custom reports. Once you find or build a custom template you like you can even have the report generated automatically each month, saving lots of time.

Deserving of a standalone mention however, is the fact that Google Search Console is THE ONLY place where you can see if your website has received a manual action.and that’s where you can request reconsideration if you’ve fallen foul and have put in the effort to clean things up.

I’ve noticed that the ranking on Top seo’s changes perhaps as frequently as Google changes its algorithms. I think it’s more important having a strong portfolio of clients ranked rather than ranking yourself. There are many awesome freelance seo’s who don’t even have their own sites.

SerpWorx is an SEO metric aggregator bringing all of your SEO metrics into a centralized dashboard with a single click. It integrates with Majestic, Ahrefs, Google PageSpeed, Moz, and SEMrush. Instead of checking multiple dashboards for the data you need, you can save time by logging into SerpWorx for a transparent view of all of your metrics.

Technical Site Audit SEO Site Audit Tips on How to Fix Errors and Issues Sitemap generation robots.txt generation Automated and on-demand scans Site structure audit Landing page optimization ? Mobile Optimization

Old content can be a liability. But, it can also be a massive asset for SEO. In this post, we talking about evaluating the potential for your old content and using it to improve overall SEO and the rankings those older posts.

I’d be grateful if someone could clarify or point me to reliable market research. As has been pointed out there is a deadly loop in searching for information on firms that specialise in optimising that search 🙂

It’s an all-in-one SEO suite full with rank tracker, site auditor, backlink explorer, brand monitor, competitor inspection and website analytics at very competitive pricing. Also, it has a 14 days free trial. Give it a try once you have time.

Studentdiary.net is a blog for bloggers and student who need to find out about making a site and getting their business or Talent on the web. Established by Shivam Mishra in January 2018, Our main goal is to help the students and other people to get Interesting and unknown fact Everything on our web page is free So enjoy and acquire knowledge Visit Again at – studentdiary.net and stay up to date Thanks

In this post, we look at the top five results in Google for the term “SEO” and review their backlink profile. The result, we see how many links it takes to get ranked #1 for the term SEO. This post was featured on Search Engine land and received over 600 visitors in the first day.

Make sure that your content delivers what promised in the title. If for example your title is “How to lose 15 pounds of fat” make sure that your post provides an accurate description (or steps) that someone can follow to achieve the desired result.

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms.

11. Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird – A big part of doing SEO is knowing Google’s algorithms, and understanding how they influence search and your site. It’s all explained very neatly, and in depth by Marie Haines in this article. She’ll take you through what an algorithm change is, what each of the algorithms does on its own and, more importantly, what to do in case you’re negatively affected by an algo update. As usual, it’s also worth skimming through the comments on Moz-published articles, since their community always raises good points, and the discussions often clarify tricky aspects of SEO and other digital-related matters.

Just go to Settings > Permalinks and select Post Name or Month and Name. Do this long before adding content to your blog to avoid broken links. If you had no idea, broken links are bad business for SEO, and if you’d like to learn more, Elegant Themes published a great post on why you should never use the default permalinks setting.

Google Webmaster Tools and Bing Webmaster tools can provide useful insight to your site, but I only really look into these when I am digging deep, or looking for links I am not getting the benefit from.

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Blogs are simple programs that allow web site owners to quickly and easily publish new content to their web site. Our series of articles on blogging offers practical advice on setting up a blog, deciding what type of content you should publish on your blog and how you can use blogs to market your business.

SEMrush – After years of SEO, SEMrush has risen to the top as one of my favourites. This tool is especially good for competitor analysis. It offers advanced keyword and competitor research. The makers of this software are the same company that made the popular tool SEOQuake. It allows you to see a bird’s eye view of how your site is performing in search engines and look at what your competitors are doing for both organic and AdWords.

You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent.

This allows you to see if PR opportunities, or link building opportunities, are going to be worth your while. Even though the whole Do Follow vs No Follow argument is still up for debate, knowing what you’re getting yourself in to never hurts.

2) Whitespark Local Tools – They have a few tools we utilize, like the citation finder and the citation services as well. And they have a few new tools coming, too. Another instance where the customer support on these tools are strong and Darren Shaw is an industry leader in the local game.

Let’s face it: implementing structured data markup correctly ain’t easy. So why not let Google’s tool lend a hand? Google’s free tool helps you build proper schema markup quickly and without any fuss.

The list of features for WordPress SEO is extremely long. Check out why we use WordPress SEO on WPBeginner and all our websites. After that, head over to learn how to install and setup WordPress SEO plugin.

One of the best features of this tool is the fact that you can sort your results based on how many people link to the broken link. It also gives you the privilege of reaching out to the site owners and letting them know that they’re linking to a broken page and suggesting your content instead.

Klipfolio can also benchmark your actual traffic, both organic and through ads, against goal-completion metrics so you have a clear overview of how your site is performing. Through its SEO traffic key performance indicator Alexa, Klipfolio monitors things like unique monthly visitors, site engagement, historical traffic trends and current traffic metrics.

Any good account manager knows that the world of search engine marketing (SEM) changes so quickly — with betas and trends and bugs and new releases popping up every week — that maintaining account performance is tough to balance with keeping up with what’s new.

We started this blog to try and find the best SEO tools on the market. There are many and of course, everyone will have their own opinion on this. However, we believe that SEMrush is one of the best SEO tools available today, if not THE best!

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect33 from non-preferred URLs to the dominant URL is a good solution for this. You may also use canonical URL or use the rel=”canonical”34 link element if you cannot redirect.

Useful list but I tend to find the free tools a bit lacking. It all depends on yur budget but if you a serious SEO’r then you should be able to afford to pay for a few tools? One of my favourites for on page keyword analysis is https://www.webtextanalyzer.com which does a briliant job of showing how a keyowrd is setup on a webpage.

SECockPit is great for keyword research and analysis. It has helped me save hours on keyword analysis. It has the enormous processing power and runs in the cloud. It can return up to 200 fully processed and analyzed keywords every minute.

Speaking of funnels, they can vary pretty significantly depending on the device you’re targeting. Desktop funnels? You know about those; they usually end in a purchase, with an eye towards good user experience and a high lifetime value.

when i check on alexa, there is only 2 website linking to my website office. even though, I’ve a lot to create an account in discussion forums. so how long it can be linking to my wesite office. thank you for you kindness.

The Keywordtool.io is an excellent keyword ranking tool for finding our long tail keywords that are left out by the Google Keyword Planner due to relative lesser usage. It is a freemium platform that is extremely suitable for you if you are looking for a quick and straightforward way to obtain a lot of keyword ideas.

This platform works by offering Google+ users a plethora of statistics on any given Google+ user. You can find out data on comments, average number of +1’s and follower history. You have the option of using its Google Chrome extension or circlecount.com to take advantage of everything it offers. It provides a guide that a user can refer to in case they are having trouble using the SEO site tool.

The problem was that some of those websites were not good quality websites and they did not actually deserved to be in the first page of Google. Overtime this created a huge problem for Google that impacted the quality of their search results.

Some great tools in the top 15, but I agree that it’s hard to only mention 15, so nice to see more familiar faces in the lists below. Another one for your list is https://www.woorank.com/ – WooRank allows you to analyze your website, highlighting potential issues and areas that could be improved to help improve your SEO. The free version includes one report per week.

Bottom Line: DeepCrawl is a full body scan for your website, packing site auditing and domain crawling capabilities unmatched by any other products in this roundup. Its narrow focus means it can’t be the…

To reiterate, it is a bad SEO strategy to write content for your website for the sole purpose of ranking in the search engines. At face value, this may seem like the most logical thing to do. Of course, Google and all the search engines are able to pick up on this tactic – and they do penalize for it.

Search engine traffic is a non-intrusive method of marketing. The majority of online and offline advertising intrudes on the audience, interrupting its current activities. Search is unique in tapping a searcher at the exact moment he or she is seeking knowledge or a solution. Searchers are on a mission – its “just-in-time marketing”.

Drop My Link — Combines your keywords with advanced Google search operators to uncover link building opportunities. Very useful for finding guest post opportunities, link/resource pages, link roundups, etc.

Submit your website to hundreds of search engines, directories and links pages. Our trained staff will review your website and provide you with recommendations to improve it for better search engine rankings. Details.

If your content is well written and valuable, your readers will share the same with family and friends, scoring you brand mentions on the web, which if you’re wondering, is yet another SEO ranking signal.

Understanding how intertwined SEO and content are, and how content can impact your search presence, are the first steps in incorporating SEO best practices into your content marketing. Let’s take a look at 15 more…

I don’t touch a campaign until I’ve analyzed as much data as possible. I use Google Search Console to understand the queries, landing pages, device (mobile, desktop) and type of organic visit (video, image, search). I use Google Analytics to understand the performance of the traffic once on the site. I use Google Search to do topical and keyword analysis for building content campaigns.

App Indexing brings in millions of additional search results for search queries on Google mobile search. This means that webpages ranking for their target keyword will have to fight of million of app pages that are optimized for their keyword as well. As if the competition is not stiff enough!

With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here’s how to capitalize on it with the right optimization techniques. more

With offices in Singapore, Hong Kong, Thailand, and Australia, SEO Agency is Asia’s largest web marketing firm. Backed by a team of experienced, strategic, technical and creative specialists to drive digital success for your company. Our technical and content teams will optimise your site using meticulously researched and chosen key phrases, ensuring top SEO results, which will enable your website to attract a significant increase in targeted traffic.

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Title Tags: Title tags are the blue, clickable links found in search results. Use the keyword each webpage is built around in the title tag to show search engines and search users what the page topic is. However, avoid using too many keywords in your title tags, as this can result in a penalty. A good rule of thumb is to include a keyword, descriptive text about the page, and your business name. You should add your location as well if you’re a local business.

Majestic touts themselves as the planet’s most extensive Link Index database. The fabric of the web is intricately woven, and link building influences reputation and trust. Majestic provides detailed information on how your site measures up to link intelligence standards.

There are many SEO benefits for providing the best possible user experience. You need an easily navigable, clearly searchable site with relevant internal linking and related content. All the stuff that keeps visitors on your webpage and hungry to explore further.

First thing I thought was… If there are certain SEO tips we must apply on 2017, why don’t all experts coincide in the answers? Is this SEO world still debatable in 2017? still relative as hell? Having said that, I think ‘Sean SI’ and ‘Dan Shure’ were the only ones who actually stepped out of the clichés and actually tried to teach us something on how to do things in 2017. Theory is valid, but practice and how to do things are useful. Sean Si and Dan Shure are very generous to have explained what they do to optimize your own research and analysis. These are the kind of things I’m looking for, as a user, when searching for best SEO practices in 2017. Because after reading the whole article, one asks himself? So what’s the conclusion ? It seems Everything is still important then: Social Networks, ON page optimization, guest-blogging, backlinks, internal linking, User experience, mobile friendliness, etc, etc, so what to do in 2017? Teh same as always, attack everything you can, don’t focus on anything in particular !

163. The Advanced Guide to Content Marketing – By now, you will have probably gathered that the basis of any successful SEO campaign is very good, informative content. Even an ad-based campaign is founded on excellent ad copy and precise keyword selection. In this advanced guide by Neil Patel and Kathryn Aragon, you will learn the step-by-step process of creating a content marketing campaign, starting with creating target personas, goals, branding, keyword research, setting up a schedule for writing and publishing content, promoting that content, measuring your results, and even tips on never running out of ideas.

Redirect Path for Chrome is a highly recommended on-page tool and valuable little plugin that can help you quickly identify the number and type of redirects if any, that brought you to a page. This is incredibly useful for page migrations and site clean-ups. I use this little extension every day to check on the number of chains in a redirect to a page.

I’d also include MicrositeMasters. They offer a free plan for 10 keywords. Also if you want a free trial for a paid plan, you can use this link to get your first month free: http://www.micrositemasters.com/We-Met-In-Person.

Let’s say you’re looking for bloggers to outreach to for backlinks and content sharing. Where do lots of bloggers spend their time? Blog comments where they try to connect with their favourite authors.

I wish I could give someone credit for that technique, but it’s something I read back when I first got into SEO so I don’t remember where I read it (probably an internet marketing forum). Actually, I published this on-page SEO guide a few months ago: https://backlinko.com/on-page-seo

For traditional SEO, this has meant some loss of key real estate. For SERP results pages that once had 10 positions, it’s not uncommon now to see seven organic search results below a Featured Snippet or Quick Answer box. Rather than relying on PageRank algorithm for a specific keyword, Google search queries rely increasingly on ML algorithms the Google Knowledge Graph to trigger a Quick Answer or pull a description into a snippet atop the SERP.

LinkResearchTools makes backlink tracking its core mission and provides a wide swath of backlink analysis tools. LinkResearchTools and Majestic provide the best backlink crawling of this bunch. Aside from these two backlink powerhouses, many of the other tools we tested, such as Ahrefs, Moz Pro, Searchmetrics, SEMrush, and SpyFu, also include solid backlink tracking capabilities.

All sites have a home or “root” page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?

Have a look at the top 10 results and make improvements to the content that already exists. For example, if you are trying to write an article about small dog breeds, you can do a detailed post titled ‘Everything you need to know about small dog breeds’. Make your article a few times better than everything that’s already on the web, and you’ll have high chances to rank on the first page in Google.

It can be impossibly frustrating to put a ton of time and money into building your brand and its site, only to realize that you aren’t even ranking on the first page yet…or the first three pages, for that matter.

It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate optimization can double your traffic and sales. When I show them proof, my prospective clients have many questions about generating more traffic, boosting conversions, increasing sales, engaging buyers and turning them into fans. Here are the most popular questions — and my answers.

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There’s also a lot of really cool stuff in there that may help SEOs who are looking to do more than what is typical, such as easily working on Natural Language Processing and deploying machine learning algorithms.

The guest post tracker is a well-organized blogger outreach software to find guest posting opportunities.  Organization and ease of use is the key here. It lists many free opportunities, as well as paid options. Updated on a regular basis saves you time by reducing dead opportunities.

Google’s tools are often overlooked by new SEOs. And, I get it – you want the shiny new third party tool that promises the earth. But, some of the most established SEOs I know use these tools to form the backbone of their campaigns.

By far the most informative and well detailed post on this topic I’ve seen. I was searching for ‘SEO 2014’ and this was one of the first in the SERPS. So glad to have found it, you clearly know your stuff!

157. Teach Yourself Visually Search Engine Optimization – If you’re a visual learner, but not particularly keen on videos, you might like to try this book by Rafiq Elmansy. It lists and explains the fundamentals of SEO in a visually structured setup; in that regard, it can be really useful for beginners, allowing you to compare stuffy, text-heavy courses and articles with a simpler format.

If you’re an e-commerce brand and you’re not using Instagram, now is the time to start. Based on Instagram’s early success with shopping features, they are starting to roll out to thousands of businesses that sell apparel, jewelry, or beauty products.

But if Bing is important to you, this tool tells you everything you need to know about your site’s visibility in Bing. Cool Feature: Bing has a surprisingly good keyword research tool (see image below). And it can hand you keywords that the GKP will NEVER reveal.

“OpenLinkProfiler is my top-most favourite FREE SEO tool. This is a web based tool which gives you a complete x-ray of any website’s backlinks. I love this tool because of the advanced filters. Not only can you see all the backlinks of your competitors you can also filter the linking sites for better link building.

If you have questions the Internet doesn’t provide answers for, logging into niche-specific forums can be a great idea and source of information. As you become more knowledgeable in SEO, you might also like to check forums to get ideas for posts, keep in touch with important bloggers and content writers, and even use these platforms to promote your own work (especially when it solves others’ problems).

I always cringe when potential clients say they found us on Top SEOS or ask how we compare to the companies listed at the top of their site. However, I am typically honest saying that I don’t know much about the other sites, since they are usually names I have not heard of and are always changing.

You’re such a monster of practical and actionable content. This post oozes out your ability and force me to think that you deserve to rank for keyword “backlinks” on the first page. I wish I could clone you!! 😀 Simply awesome stuff.

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The permalink (or URL), which you can normally alter in your CMS even after it’s been set automatically, doesn’t necessarily have to match the headline exactly. Google has stated that you can use three to four key words that you should put the most important keywords first.
At Softline Solutions, our mission is to make your professional life as easy as possible. Running a business is a consuming thing, making it necessary to spend as much time on it as you can without fretting over your onl.. View Profile
A CRM solution holds a wealth of information and document generation tools allow users to take that information and create documents with both visual appeal and function. Document generation is the process of automatically producing a file and document generation applications save companies time, mistakes, and money. You bought Salesforce to be more efficient — why are you still … Continue Reading…
Pay Per Click Search Engines Pay per click search engines and pay per click advertising provides web site owners the opportunity to buy their way to better positions on search results pages. Step six looks at this form of advertising.
Then, see how many clicks you get for some of these high-impression terms. If your getting lots of impressions for a certain keyword, and not many clicks, that means that you have A LOT of potential to get traffic for that term.
The exact process we use to build or acquire links for you site will depend on a number of different factors including your industry and your current backlink profile. Some of the ways we may choose to help you build backlinks include:
Our initiatives take place on and off site. On a monthly basis, we continue strategies like content outreach and link building off other authoritative online sources. Strategies such as these intensify ranking growth.
Google has become very intelligent in recognizing black hat techniques and with the introduction of Panda, Penguin and Hummingbird (that’s how the Google Algorithm releases are called), they have managed to solve the problem and protect their search engine results from spammers.
Every now and then a little piece of marketing genius takes off with lightening speed and finds its way to half the computers on the Internet. These articles will give you insight into what makes some pieces fly while others flounder. They’ll also help you learn how to find the best starting points to launch a viral campaign.
Search engines also look to your URL to figure out what your post is about, and it’s one of the first things it’ll crawl on a page. You have a huge opportunity to optimize your URLs on every post you publish, as every post lives on its own unique URL — so make sure you include your one to two keywords in it.
Hubspot a great platform, but it is not meant for doing SEO as it is. It is a powerful inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.The SEO part of HubSpot is basic, and though it does provide some info for a marketer, it is not even 10% of what is needed to get a website or webpage to rank. If you are a marketer or a Sales person and getting top search engine rankings is not your job, you will appreciate HubSpot’s marketing, lead generating and nurturing power. But if you need to run SEO campaigns, you should better look for specialized SEO tools like SEO PowerSuite.
It would also be cool if you made a ‘best paid seo tools’ list as well. I’d be interested to know what the best seo tools are in 2016 that every marketer should have. Just a thought! Keep up the good work.
Search engine optimization should be an ongoing effort to improve your website’s organic search ranking and find new avenues to create content to expand your reach in meaningful ways. Free traffic? Who doesn’t want that?
I would like to say thank EZ Rankings IT services. for all of its hard work on our website. I have been dealing personally with Anuranjan who has been very supportive and helpful with any concerns I may have. We have experienced a tremendous increase in ranking & traffic from their work.
121. Portent’s Content Idea Generator – It would be unfair to say that this tool is useful to beginners only. Sure, as a rookie you may rely on it more often, but even the most experienced authors run out of ideas from time to time. This clever tool from Portent is not just an idea generator, but great at suggesting catchy, clickable titles as well. Each part of the title is explained, so you learn various tactics of creating attractive headlines. Try it now, just for fun!
Thanks Brian for sharing these points. I was desperately looking for ways to increase search traffic. Although, it is good right now, but I need more. All I was getting was basic SEO techniques which I have pretty much applied but was looking for extensive ones. These are perfect for my requirement. Thanks a bunch!
Great article Rhea. Anybody who’s uses astroturfing as a marketing tactic is probably not somebody worth hiring. Good people are always in high demand so they probably wouldn’t waste their time or money with Top SEOs.