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It is also common for some websites to have short descriptions– under 100 characters– that did not really cause much of a problem when the general maximum was 156 characters. Now, since many brands have significantly more, the websites that have the excessively short descriptions look even more out of place and incomplete.
Build citations on high-authority websites. Where you get your citations will differ depending on your business type. Thankfully Moz put together a top citations source list sorted by business category as a free tool. (I don’t recommend automated citation building services, including Yext, Moz Local, Bright Local, etc. I’ve used them all and can attest that you can save money  by creating your citations manually.)
I have seen hell lot of websites these days about internet marketing and seo stuff. But, your site is awesome and this is the best in terms of what you have. The content you publish is right to the point and brings hope for a newbie. I discontinued many websites 2 years back and I am starting a few again. I am daily browsing through a few websites by creating alerts related to seo and stuff like that.
The very first tool I recommend is KW Finder. If you need a quick and easy tool to lookup search volume than this is it! This is one of those tools that never closes on my computer.Whenever I am writing new blog posts or creating landing pages the very first thing I do is “keyword research” with this tool. Don’t assume people are searching! Be smart and look it up.
Internal Linking: In each page of content of your site, you should include links to other pages of your website. This will help direct users to other areas of your site that might appeal to them as well as help improve the bounce rate and drop off rate.
Supermetrics is a tool that allows you to integrate a bunch of your marketing data into one place. If you do a lot of reporting, this one is a must! A bonus is that it has integration options with Data Studio that makes reporting so much easier.
9. Tell search engines where you are. You can do this by submitting your site details to search engines. This doesn’t guarantee a better position in the results, but it certainly helps. Google, Yahoo, and Microsoft all have a facility to submit a list of all the pages in your site.
Choosing the best SEO company out of the thousands in existence can be a daunting task. We know you want to make an educated choice with the least amount of guesswork as possible. Many of you may have been burned by an SEO company in the past or this is your first time hiring one. At BestSEOCompanies.com we work to eliminate the guessing by providing a listing of the top SEO companies using our unique ranking system. Please read below to learn how we rank each search engine optimization company.
179. MozCon – The MozCon, created by Moz, takes place in Seattle once a year. For three days, you get to hear the best speakers in the world, share the latest ideas in the industry, and network with like-minded folks. Also, you may get to take photos with Roger, Moz’s cutesy robot mascot.
Digital Marketing Consultant and author. Alex has more than 15 years of experience in SEO and Internet Marketing. You can read more of his articles at Digital Marketing Pro and also connect with him on Twitter and Google+.
167. The Basics of Search Engine Optimization – This book by David Burdon is a free PDF you get instant access to. Although published in 2005, it covers just the basics, so there’s little worrying about relevancy. The booklet is to the point, and includes a short glossary at the end.
32. Moz Academy – Although they now provide their own services and tools, Moz (former SEOMoz) started out as a purely instructive website, which explains why they’re still one of the best sources for information, data, and news in the world of search engine optimization. It then only stands to reason that they have their own academy – here you will find webinars and video lessons on subjects like inbound marketing, SEO, social media, or link building.
This article is very helpful to me.I am new in SEO and know about the ON-Page SEO but still confused in OFF-Page SEO. Can you please elaborate the link-building in terms of OFF-Page SEO.? How it works and how to do it very effectively?
It’s a feature that Google has introduced recently and not many people are familiar with it yet, but they should be. I love it when tools help you keep track of your site, without having to login every day.
Defining how Google should handle URL parameters. This is especially useful for eCommerce websites that find URL parameters are getting indexed by Google. Here, you can tell Google not to crawl those pages.
SEO copywriting=finding keywords that your customers use online…and using those terms in your content. Bloomberry makes this process an absolute breeze. This simple-yet-powerful tool scrapes Amazon, forums and Reddit to find questions that people ask about your site’s topic.
I first heard you talk about your techniques in Pat Flynn’s podcast. Must admit, I’ve been lurking a little ever since…not sure if I wanted to jump into these exercises or just dance around the edges. The clever and interesting angles you describe here took me all afternoon to get through and wrap my brain around. It’s a TON of information. I can’t believe this is free for us to devour! Thank you!! Talk about positioning yourself as THE expert! Deep bow.
Quality links have emerged as one of the most crucial component of search engine marketing. Stay miles ahead with our customized and creative link building strategy that assures better rankings and higher qualified traffic. Know more about Penguin Safe Link Building Services
People – Tools are okay but people are where the real power comes from. I would much rather have even a small group of people working with me than have the world’s greatest tool but without any people resources.
Some items deserve to live on. Certain products may have informational value for existing customers or others wanting to research it. Leave these pages intact. Previous buyers can get information, help and service through these pages.
I find Citation and Trust Flow to be excellent metrics that I often refer to. Also, Majestic is the only one that gives me access to all 3 potential versions of a domain in one report so I can quickly/easily see if there’s a difference between site.com and www.site.com
Thanks for the awesome collection. I use mailchimp free version (2000 subscribers) for for email marketing. Is it worth to use many account to manage subscribers? I mean if use 5 account it mean I can manage 10.000 subscribers. Please advise. 🙂
Don’t worry about the absolute numbers with keyword tools. The numbers are estimates. For example when I typed “web design” into the free WordTracker tool, 8 of the top 20 phrases were specific to North Dakota web design. It’s unlikely that so many people are searching for web design in North Dakota and more likely that one or more web design firms in North Dakota are searching for those phrases a lot to see how well they rank.
USA | UK | Australia | Brazil | UAE | Canada | China | Egypt | Germany | India | Indonesia | Ireland | Israel | Japan | Malaysia | Netherland | Pakistan | Philippines | Singapore | South Africa | Spain | Sweden | Switzerland | Turkey | Argentina | Thailand | France | Costa Rica | Italy | Kuwait | Saudi Arabia | Russia | New Zealand | Bahrain | Oman | Belgium | Finland | Iceland | Austria | Denmark | Qatar | Luxembourg | Norway | Armenia | Aruba | Bahamas | Bangladesh | Barbados | Belarus | Belize | Bhutan | Bolivia | British Virgin Islands | Bulgaria | Cambodia | Cayman Islands | Chile | Colombia | Cuba | Czech Republic | Dominican Republic | Ecuador | El Salvador | Estonia | Ethiopia | Fiji | Greece | Guatemala | Honduras | Hong Kong | Hungary | Jamaica | Jordan | Kenya | Laos | Latvia | Lebanon | Libya | Lithuania | Madagascar | Maldives | Malta | Mexico | Mongolia | Nepal | Nigeria | Panama | Papua New Guinea | Paraguay | Peru | Poland | Portugal | Puerto Rico | Romania | Saint Lucia | Slovakia | Slovenia | South Korea | Afghanistan | Russian Federation | Sri Lanka | Taiwan | Trinidad and Tobago | Ukraine | Uruguay | Venezuela | Vietnam | Yemen
This tool answers the question we’ve all had when evaluating a keyword: “Can I rank?”. CanIRank.com provides a nice breakdown of how your page compares to the first page competition (inducing domain authority, page authority and on-page SEO metrics).
VJG Interactive Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of VJG Interactive. To learn more about us and manage and complete your brand description, please click here.
10. Remember that content is king. Building great content and keeping it up to date is the key to SEO. Search engines love sites like blogs, which are highly topical and regularly refreshed. But always remember to put your visitors first—at the end of the day, even a site that ranks well and gets lots of traffic is no good if the visitors don’t like what they see.
Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms. The following are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap’s Link Popularity and Search Engine Saturation.
2) Serplab.co.uk – This is an awesome keyword tracker that is super cheap and works great. I am tracking over 4500 keywords for $45 a month and it send out reports to my clients automatically. I call pull all the keywords from Google Adwords dump them in here and then see where the client’s rank to really target terms I never would have thought of. Here is a great guide we did for Small Business SEO: https://yeah-local.com/small-business-seo-guide/
Search online for products and services you offer and take note of the most prominent websites. Study their customer reviews and benchmark their social media presence and activity. You will likely find businesses you have not come across.
Delivering professional digital marketing services from years, SEO Ninja have mastered the art of enhancing brand recognition. Started with a team of few SEO experts, the company has grown leaps and bounds. With a complete team of digital marketing exp..
Use of Header Tags (H1, H2, H3) on Titles and Subheadings – On page content should utilize subheadings to divide it into smaller pieces. This adds visual interest and makes it easier for a website visitor to skim the content. Use of Header Tags on titles and subheadings can also be used to indicate importance to search engine bots.

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Thank you for posting this post, we apperciate your post on Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Search engine optimization should be an ongoing effort to improve your website’s organic search ranking and find new avenues to create content to expand your reach in meaningful ways. Free traffic? Who doesn’t want that?
Your IT team understands the importance of securing the network against data breaches from external threats. Regardless of your efforts, data breaches usually begin from inside your network, often due to lax or unenforced security policies … Continue reading…
One thing I have also found to be pretty funny about that is that “Cityname SEO” is usually not a high volume keyword, so how many of the searches for it are made by the city name SEOs themselves? Even more laughable is the drastic measures some will take to rank for this trophy keyword. Sure, I suppose they can then show clients “look we’re #1 for city name SEO” if they don’t have any other proof of their abilities. But I know in my area, some SEOs are buying links, participating in black hat private blog networks, putting out press releases on paid PR sites – for what? To get on the nerves of other SEOs? (resisting the temptation to try to get a “cityname SEO” link here)
A nifty tool that reveals how a search engines spider sees your site. If you check out the screenshot below you’ll notice that search engine spiders get a very different view of our websites than us humans do.
Sitelink extensions: these are additional lines of text that appear below the ad and direct people to different pages of your site other than the final URL. Searchers can use site link extensions to navigate to a page that is the most relevant to their needs
Keyword Density — Manage the proportion of keywords to the total number of words on a webpage. There’s no hard-and-fast rule on density, but a basic rule of thumb is anywhere from 2 to 8 percent. Use a few variations of the right keywords sprinkled throughout the text, and place them where they sound natural and make sense
7SEO Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of 7SEO. To learn more about us and manage and complete your brand description, please click here.
Although Google said they would be “restricting” access to Autocomplete, KeywordTool.io seems to have found a way around it. I just tested the tool and it brought back a bunch of excellent keyword suggestions just like it always does.
Yes, you can use this extension for your own site. But in experience this tool is even better for competitor analysis because it shows you the site’s Facebook and Twitter pages, what technology they’re using on their site, and traffic estimates…all from within your browser.
37. Google’s Webmaster Academy – For a complete understanding of best practices and guidelines to what Google favors, take this course detailing the dos and don’ts of creating a good website that Googlebots crawl and index properly, and which the search engine favors in rankings. Albeit somewhat advanced for a beginner, it will introduce you to the more technical aspects of optimization – some of which you will need to deal with yourself.
The licensed version of this is the best investment anyone in SEO can make. You can instantly find poorly optimised titles, H1s, and descriptions at the click of a button. Content length can be listed across your entire website and you can use the data to find high value targets which you should be optimising for. The tools that produce reports and CSVs for you are nice to have, but if you can only afford one thing right now this one should be it.
Instead, try to keep your anchor text natural by spreading it across your inbound links in the right proportions (more about this below). For instance, instead of placing “Software development company” in every guest post, try using something like “companies that develop software” or “the most reliable software development firms,” etc.
Thanks for this post. I am a new blogger. I am facing problem with my page speed. My page speed is too slow. What can i do now to increase my page speed? You can check my site http://www.blogornate.com/ and give me some suggestion please.
Buzzstream – Link building is still a huge part of SEO, and outreach is essential to earn high quality links. Buzzstream makes it easy to manage outreach and it handles link checking too. It also makes for a solid CRM too.
It would also be cool if you made a ‘best paid seo tools’ list as well. I’d be interested to know what the best seo tools are in 2016 that every marketer should have. Just a thought! Keep up the good work.
Bottom Line: Ahrefs is a solid SEO tool with top-notch web crawling capabilities and backlink indexing. The keyword research features and UX are basic compared to other tools, but Ahrefs covers all the p…
The best SEO practices to dominate in 2017 will be the same as they have been for the last few years… The person with the best/most useful content that can generate the highest quality links will win! There is plenty of other “stuff” we need to worry about in 2017 AMP, https, mobile pop-up etc but in the end if you can focus on having the best quality/quantity of content and links you will beat your competition. 
Let’s talk pros and cons. Google Analytics gives you aggregated, historical, collected data about your website, how people got there, and what people did on your site. Most other tools are going to rely on samples and estimates, and won’t give you the last part, which is ‘how did your organic traffic perform on your site?’ As far as a cons, Google Analytics used to be able to give us granular keyword data about your visitors and how they got there. But that type of detail, keywords attached to sessions, is not provided anymore inside of Google Analytics.
You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms — how would someone looking for information on this topic search for it?
Thanks Brian, I am excited about building new links to our website using some of your techniques. BTW, have another Q: What type of ELP would you write for a construction company. I am stuck what to write about. We work with both home owners on home improvements and on comercial projects :/
Monitor Backlinks is not free, but it gives you so much information about your site without you having to lift a finger. It automates the reporting process and keeps track of your website’s backlinks.
The user sitemap should provide links to all (or to the most important pages of your site). It can also group posts by author, date, category etc. Its purpose is to help the user find information on your site easier and quicker. My user sitemap looks like this:
Agree with Victor G says “Sometimes, I can’t believe these articles are available for free”. This great post of your helped me to learn about many new tools. Can I ask you a question? None of it are One-Time fee such as SEO Power Suite. Is it are not recommended tools?
Great list, What great tools for SEO collection for knowledge and in implementation. Thats an awesome set of tools, its great to see which of the experts are using which tools. I for now mostly use MOZ and SEMRush. I sure did see a number of tools here that I was not aware of. i excited to work in new tool which you have given through this blog. Let see what experience i will get.
To help prep for the mobile-first index, increase mobile search traffic, launch Google AMP or Progressive Web Apps (PWAs). Google will serve up your AMP pages or PWAs in the mobile-first index if you don’t have a mobile site, so you’ll want to make sure your primary content and links list on the AMP pages or PWAs.

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77. Link Building in 2015 – Here you find detailed instruction on how to approach the task of building links in 2015, and applicable strategies that improve the authority of your site. Every strategy proposed by Adam Connell is also paired with the type of content that works best for it. Don’t miss out on the cheat-sheet provided by the author, it can be valuable to beginners and professionals alike.
I’ve installed the SEOquake chrome extension and use it to spot checks domains while I am researching. Having SEOquake allows me to cheap shopping in bali at the health of a domain without any effort. As I surf the web, I can quickly see the PR and links of a domain, plus other factors.
I like using SEOptimer, the Mozbar, the CheckMyLinks extension, Domain Hunter extension, Screaming Frog (free edition), SiteLiner, OpenLinkProfiler, BuiltWith and many more! They all have their own uses.
Leave the pages up. If the items will be in stock later, leave pages up just the way they are. Don’t delete, hide or replace them. Don’t add another product to them or redirect visitors to other pages.
Google recommends adopting responsive web design (RWD) – a web design technique that allows developers to build website following a mobile-first approach. Websites built around RWD techniques will always look and function great on all devices.
SEM is an acronym for search engine marketing, which involves tasks that help search engines such as Google, Yahoo!, and Bing, find and rank a website. In other words, it’s the things you can do to make sure your website appears in search engine results when someone searches for information related to your business.
#10 of Best SEO Companies of March 2018 – HigherVisibility is an interactive marketing agency that offers a full range of internet marketing services ranging from Search Engine Optimization, Pay Per Click Marketing and Social Media Marketing. The mission of HigherVisibility is to provide clients with the most professional and highest quality internet marketing services and customer service available. HigherVisibility does not believe in a “one size fits all” approach. They tailor each client’s campaigns to their specific needs to give their campaign the best chance for success.
Thank you sharing such a useful information with us. Its great post for purpose of ranking a website higher in the search results. Off page is used to improve the position of a web site. Keep posting…
To add on to your flippa idea, look at the domain-only section. Chances are when a domain is for sale, or after it has sold, file structures have changes, pages have died. Great chance to do some broken link building 🙂
You’re spot on, thanks again for sharing these terrific hacks. I remember you said on a video or post that you don’t write every time. Right that why you always deliver such valuable stuff. I have to tell you Backlinko is one of my favorite resources out of 3. I’ve just uncover SeedKeywords and Flippa. As LSI became more crucial SeedKeywords seems to be a tool to be considered.
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips.
Once I have an idea of who the competitors are, I will then look at keywords that they are ranking for that my client’s site may not be ranking for, and this will help me build up our keyword list for link building and content marketing.
Sharing projects with multiple teams improves workflow and teamwork opportunities. The SEMrush enterprise solution eliminates the need to resync with team members on a regular basis. Communication and synergy happen online.
rack the effects of our SEO and PPC tactics. For example, we set up and use custom Google Analytics reports to track your traffic and whether it’s coming from organic search results, social media, or paid advertising. Then, we use that information to see where there is room for us to improve. The information we gather with these tools is available to you as part of our regular reporting efforts.
The list of features for WordPress SEO is extremely long. Check out why we use WordPress SEO on WPBeginner and all our websites. After that, head over to learn how to install and setup WordPress SEO plugin.

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Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
Once your scheduled SEO consulting services are finished, many agencies have completed their work with you. At Web Full Circle, we monitor the progress of your website and social media accounts to ensure they are all working as one machine to convert leads into sales and improve the overall ROI of your business.
Here is SEOWorker’s unique feature. They teach you about SEO in addition to showing you the SEO data that matters. Within each analyzed category, the report provides a detailed discussion, and often a video (ft. Matt Cutts).
30. Wordtracker Academy – Though well enough organized, Wordtracker’s Academy is not the most complete course you could take. However, it gives you an idea of the important topics on learning about SEO. It’s got separate categories dealing with keyword research or link building, PPC, and content writing. It has an apt category on social media marketing which looks at all social media platforms separately and underlines their importance, as well as how to integrate them into your marketing campaign – this however might be better suited later on in your education.
But since our objective is to rank higher and higher in Google (and Bing and Yahoo!), how do we create unique and valuable content that’s not meant to attract or “trick” the now-smarter search engine spiders? The simple answer is you should never look into creating content for search engines. Instead, create content for your human readers, and search engines will follow. Trhrefy your best to provide valuable content because…
It’s a feature that Google has introduced recently and not many people are familiar with it yet, but they should be. I love it when tools help you keep track of your site, without having to login every day.
Delucks says, “We’re an ex online marketing agency and since 2014 SEO software company and management consultants. Founded 2006 by Severin Lucks, DELUCKS still stands for creative and effective website concepts.”
“Securing your identity online is becoming a difficult task as technology advances. Nobody is safe, not even your children. Thankfully, new child identity theft protection services have begun to show in the marketplace.”
A web site that is high quality and useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
I’m not saying I will never return to offering private SEO consulting again, but for now, I am only working for my current employer and a very small group of clients who have been with me since the beginning who (for now) refuse to let me go.
Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. After all, no one would want to be a victim of negative SEO.
Secondly, I select another Google tool, namely Search Console formerly known as Webmaster Tools. It’s the only way to look behind the curtain and get an idea of how Google sees your website. You get notifications about manual actions taken against your website, see which keywords your website ranks for, and much more.
This new, free reporting tool from Google, allows you to create and share amazing reports. One of the most beneficial things about Data Studio is that you can pull data from many different sources, making it a one-stop-shop for all your SEO reporting needs.
Screaming Frog SEO crawler – This is a PC-based site crawler tool for experienced and professional technical SEO and web developers. You can use it to find technical and user experience issues on a website. Beginners can glean a lot of information from it too. This is, in all my years’ experience, my favourite technical tool. This is a paid subscription and well worth it.
While no single tool is going to give you all the data you need, in conjunction the 5 tools above are going to give you a fantastic idea of where you should focus your SEO efforts. While Moz may inform you that you have plenty of backlinks, Search Console might reveal that many of your pages are not indexing properly. As your knowledge of these tools improves, so does your effectiveness at implementing successful SEO campaigns.
I have read the entire post and it took me around 50 minutes to read and understand it thoroughly. I must say well researched, and very useful information submitted. After all we work for Google I would say and we need to change our seo strategies that we are following right now. Very useful.
If you’re on a tight budget, Wincher is the one rank tracking tool that you should add to your arsenal. The free version is pretty nice with weekly updates and 7 tracked keywords. But when you upgrade to the $8/month paid plan you get many of the same features as the big boys (like email alerts) for pennies on the dollar.
Google Pay Per Click (PPC) Management – We set up Google pay per click ads, manage and monitor read to increase your quality score which results in spending less for your ads campaign why having more exposure!
iClimber is a brand of Submit Express, Inc., the leading force since 1998 in the search engine marketing (SEM) industry. iClimber provides customized social media marketing and content writing services to maximize Internet presence for its clients.

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This is such a wonderful article. I really appreciate the time and energy you used to put all of this together. There is so much garbage out there with old, bad advice. Thanks so much! Keep up the great work:)

Whichever route you pursue, once you’ve created the 10x content, reach out to get influencers to share their views. In doing so, not only will they often help promote the article, if you target the right influencers, sometimes you can get a natural link from them when they blog about your topic.

AWR Cloud, our third Editors’ Choice, is rated slightly lower than Moz Pro and SpyFu as an all-in-one SEO platform. Yet breaking down our SEO tool categories further, it leads the pack in ongoing position monitoring and proactive search rank tracking on top of solid overall functionality. On the ad hoc keyword research front, KWFinder.com tool. DeepCrawl’s laser focus on comprehensive domain scanning is unmatched for site crawling, while Ahrefs and Majetic can duke it out for the best internet-wide crawling index. When it comes to backlinks tracking, LinkResearchTools and Majestic are the top choices. SEMrush and Searchmetrics do a bit of everything.

Correct structured data on your pages also makes your page eligible for many special features in Search results, including review stars, fancy decorated results, and more. See the gallery of search result types that your page can be eligible for.28

Most people have no idea what a good CTR really is. In this article, we dive deep into click-through rates and even analyze them by industry. When it comes to search engine marketing, a good CTR makes all the difference, so this is one post you are going to want to read.

You’ll then be given a whole host of alternate keywords that people are searching for. And, instead of just giving you a whole mess of keywords to sift through, they present them in alphabetical order.

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109. Google Webmaster Tools – This useful collection of tools helps webmasters and SEOs with more practical aspects of optimization, such as running audits of your website, alerting you whether parts of the website are not properly indexed, and much more. Professional optimizers learn to work closely with GWT in order to track the status of their website, and so should you; all that can be overwhelming at first, since this toolkit provides you with a lot of options and operations. For a better understanding of the tool, take this course from Google on Webmaster Tools Help, and read this SEO Guide for Webmaster Tools from Search Engine Land.

Glad you enjoyed it Jason. Hmmm. Not sure why that’s happening. It could be that you’re on the page before the one I’m talking about here. Just put any URL in that box and you’ll go to the page where you can find interests and keywords.

The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. more

Online marketing strategies are often very different between different industries. There are numerous variables which will affect the amount of time it takes for a business to realize a return on their online marketing investment. Many of these variables include the amount of the investment, the nature of the campaign in regards to how aggressive and ambitious the campaign is, and the size of the online marketing agency.

You’re able to create Email Capture Pop Ups and Welcome Mat’s to make sure that all of your search traffic is optimised to land on your mailing list. And make your site look so much more professional.

For example, naming a page URL “www.kyleeggleston.com.com/29439-take-caution-with-your-childrens-id” is a poor choice for a URL – not just for search engines, but also for visitors. Instead, keep the keyword concise in the URL and avoid any unnecessary words or characters. “www.kyleeggleston.com/child-identity-protection” is a much clearer, concise URL that can be understood by humans and search engines. Moreover, it also includes keywords in the URL which further describes your page to visitors.

For the purposes of our testing, we standardized keyword queries across the five tools. To test the primary ad hoc keyword search capability with each tool, we ran queries on an identical set of keywords. From there we tested not only the kinds of data and metrics the tool gave, but how it handled keyword management and organization, and what kind of optimization recommendations and suggestions the tool provided.

This allows you to see if PR opportunities, or link building opportunities, are going to be worth your while. Even though the whole Do Follow vs No Follow argument is still up for debate, knowing what you’re getting yourself in to never hurts.

Having used both Majestic and Ahrefs for backlink analysis, I like them both, and each have their pro’s and con’s. However, offers greater functionality and more robust features through its user interface, so that’d be my second SEO tool in the arsenal.

36. Copyblogger’s Internet Marketing Education – Copyblogger is another valuable resource when it comes to staying on top of your game in online marketing and SEO in general. Behind the link, you will find a complete course of education comprised of some 15 ebooks, an e-mail based marketing course divided in 20 installments, and a reference list to some of their most valuable material. All of it is free, but you have to register in order to get access and subscribe to their newsletter – something you may have done in the future anyway.

I’ll always start off a campaign looking at technical and on-page improvements that can be made, Screaming Frog has my back here. It will crawl an entire website giving me tons of useful information such was bad redirects, duplicate content and page titles. Don’t neglect technical and on-page work!

for consumers. Great companies fail every day simply because no one knew about them. Low-quality companies join the ranks of the Fortune 500 because they knew how to market themselves. Don’t make the same mistake as the former and don’t get beaten by the latter. Coalition Technologies is the solution to your online marketing problems. Don’t waste your money having a billboard that 10,000 people see a day but don’t need your product / service. Use SEO so that you can have 1,000 people actively searching for products and services like yours and are ready to buy from you. That is the power of SEO and that is why you can’t afford to neglect it.

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SEO during 2017 is going to see a further shift towards user focussed factors. Many SEO people expose the overused soundbite “content is king”, however, in our view this is not correct; the “customer is king”. If you think about it, the only reason people keep coming back to Google is they are served results that are relevant to them.
As a business person, you know that setting goals is critically important for your business to succeed. Internet marketing is no different. In order to succeed online, you have to set real, tangible goals if you want to find success. Here at Arcane Marketing, we help you set online business goals using Key Performance Indicators (KPI) specific to your business and industry. We start by using tools like Google Analytics, Bing Webmaster Tools, and Keyword Tracking software to find out how your company is currently doing online. Once we establish this benchmark measurement, we can begin to set goals for where we want to be in the future.
Retailers and e-commerce brands should integrate visual search into their marketing strategy. Pinterest is leading the way for visual search. Pinterest gives you the option to highlight a section of an image then create a search for that part you highlighted. Google Lens and other applications are also stepping up their game.
I like SEMrush because it tracks rankings, it allows you to asses and audit your website for top-level SEO and meta issues. Furthermore the PPC’er inside me likes the competitor assessment elements, which also work for organic too of http://markets.buffalonews.com/buffnews/news/read/35871325 no longer debatable. HTTPS trumps HTTP. If you didn’t know, HTTPS in a URL means that the website or webpage has an SSL certificate. An SSL certificate lets users know that there is encryption between users and the website’s servers. That means that any type of transaction or communication between user and server is encrypted, which in layman’s terms means information is kept secret.
Sprinkle a few of these keywords within your content and you should start enjoying better rankings in about a month or so. Yeah, that’s right, SEO takes time – you won’t enjoy the results overnight. Any SEO “expert” who promises you the golden numero uno position on Google in a “couple of days” is taking you for a ride. SEO is a long-term and continuous process that lasts throughout the life of your website.
Upwork is a freelancing marketplace where businesses of all sizes can find talented professionals across multiple disciplines and categories. If you are a business and are looking to get projects done, consider signing up!
Good quality content can go a long way in improving your SEO’s image and outreach. I always prefer quality over quantity when it comes to the content on my site, and this allows me to keep track of what I share and what I should be sharing.
Rank Tracker gets the job done, is easy to use and it is has an awesome support team backing up any issues and providing updates as Google changes. The only thing about it is that you’ll probably need your own proxies and captcha buster – but it doesn’t have any keyword limit to how many keywords you want to pull up and back. Try it out!
It is important to find plausible keywords to target. If you start your SEO campaign by targeting single or two-word keywords like “id theft” or “identity protection”, then your initial SEO effort will be difficult. A good initial keyword research strategy is to think of 3 or 4-word keywords that you can target and focus on in your site content. A more plausible keyword to target would be “Child Identity Theft Assistance” or “Child Identity Theft Protection”. These 4-word keyword phrases will have significantly less competition and thus easier to rank for. Most importantly, they will still generate relevant traffic to your website. As an example, a new website devoted to Identity Theft Protection will take longer to be ranked for “identity theft” than Child Identity Theft Protection. Once ranked for this and other long-tail words, the new site will be able to show up in the index for more complex shorter words, like Identity Theft.
Search engines should check for the presence of a robots.txt file at your site root before crawling your site.  Should is emphasized here because while major search engines such as Google, Yahoo, or Bing all respect this, some foreign search engines do not.
Advertisers can target potential clients based on four target criteria and any combination of them: Placements (which are pages you want to show ads on), keywords, topics (group of websites that have content about similar topics), and remarketing.
Hi,I am reading the blogs from a very long time but after coming to your blog i really enjoyed to know more about SEO tactics.Thanks for providing us this kind of blogs.I will looking forword for more new and interesting blogs.
App Indexing brings in millions of additional search results for search queries on Google mobile search. This means that webpages ranking for their target keyword will have to fight of million of app pages that are optimized for their keyword as well. As if the competition is not stiff enough!
Strengthen your product categories. You can’t produce text for 100,000 different products. Instead, focus your SEO on strengthening the products’ parent category. Improve internal link architecture, breadcrumbs, and add relevant products to feed the search bots and teach them what your site is about.
In the 1990’s, search engines used keyword density as one of its major determining factors when ranking websites. As search engines evolved over the next twenty years, the keyword density factor became less important – but still very relevant.
Pricing can vary greatly depending on which services a given tool offers. Some platforms are comprehensive SEO tools, while others are only focused on one aspect of SEO strategy, such as keyword research.
Thanks for sharing these tips. This was the most excellent post I’ve ever read about SEO techniques since months. Broken Link Building Opportunities on Wikipedia is a great tip and would try this definitely.
For the same reasons that you shortened your domain name, you should shorten your URLs. This is as much for your own benefit as it is your users’, as it’s going to make organizing your site much easier. For example, if you have a “products and services” subcategory page, consider shortening it to just “products” or “services.” If you have a long blog title like “how to recover from an embarrassing situation at work,” consider shortening it to “embarrassing-work-situation” as an extension of your URL. Remove any unnecessary additions or extensions whenever possible and focus on what really matters. I realize this seems to counter-act my advice from #12 (adding a breadcrumb trail increases the length of the URL), so to be clear, what I suggest is using breadcrumb trails and keeping them short and concise, while also making an effort to keep URLs short after the inclusion of the breadcrumbs.
The enterprise platforms can also tie in larger content marketing campaigns and ROI metrics for integrated digital marketing teams. Large enterprise organizations with flush SEO and digital marketing budgets may want to consider enterprise SEO platforms such as Brightedge, Conductor, and Linkdex.
I’m agree with you, but I’m also using Serpstat as a secondary part tool. Because all SEOs hide them PBNs from Ahrefs and Semrush bots, but Serpstat sees such PBNs. So I can gather more information about niche and backlinks.
The foundation of the software is in what SEOJet terms “link maps.” A link map is essentially a link building plan for each page of your site. When you add a page that you want to build links to into SEOJet, it pulls in all of your current links. The software reads the anchor text of each link and categorizes it for you. From there it shows you exactly where your backlink profile is and what changes you need to make to reach a natural looking profile.
I was introduced to BuzzSumo a number of years ago and I can’t say enough good things about it. I use it primarily for content ideation, but it does so much more than that. Social analysis, influencer identification, link analysis, keyword research…you name it.
Search engine marketing (SEM) is the use of paid ads to reach potential leads and customers on search engines such as Google, Bing, and Yahoo. More specifically, to reach them the moment they are searching for your service. It is also known as search engine advertising, paid search advertising, and pay-per-click (PPC) advertising.

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1. Brian Dean’s method – Start by creating true 10x content. Brian aims to shoot for the top keywords and get everything underneath. He then, follows up using manual outreach and a ton of link acquisition.
Definition White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines. Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
This freemium tool is great if you want something that is quick and simple to use to obtain a ton of keyword ideas. A unique aspect to this tool is that you can utilize it for Google, YouTube, Bing, Amazon, and the App Store keywords. Keywordtool.io is especially useful for long-tail keywords that won’t show up in the Google Keyword Planner, because of the low search volume.
For your SEO project, you will be assigned a team of experts (we call them Digital Analysts) whose experience spans this range of industries. Our Digital Analysts’ insights into your search traffic and search visibility will help you achieve your goals, as no two clients have the same needs from SEO.
I really liked what you said about using “because” in outreach emails. Am going to implement this immediately and record the results. Also loved the first tip about finding dead links on Wikipedia. In fact, I’m sure this post will spark an arms race for anyone that’s read it so I’m going to get onto that right away hehe!
SEO for e-commerce websites is different from traditional SEO. E-commerce SEO requires a consultant skilled in multiple disciplines, with a deep understanding of human psychology, conversion rate optimization, analytics, Web design & development, social media marketing and communication, copywriting, economy, usability and user experience. The best e-commerce SEO specialists also have deep insight and understanding of commerce and how a retail business functions.
Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term “search engine marketing” was popularized by Danny Sullivan in 2001[12] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
Power Suggest Pro is a desktop-based keyword research tool. Enter a keyword and it spits out ideas from a number of different search engines (like Google and Wikipedia). Cool Feature: “Ideas!” give you a list of common terms people use in search engines (like “best X” and “how to fix Y”). Helpful for coming up with new keyword ideas.
Because search engines can’t “see” images the same way humans can, an image’s alt text tells them what an image is about — which ultimately helps those images be found in search. Alt text also makes for a better user experience, as it’ll display inside the image container when an image can’t be found or displayed, and can also improve accessibility for people with poor vision who are using screen readers.
Nice list of seo tools. Google Analytics, Google Search Console and Semrush are my favourite ones from the whole list. I want to offer a good ranking tool called SE Ranking. It is a good alternative to Moz.
As it’s quality over quantity for content, the same goes for link building. Link building is not what it was five years ago. Link building and PR efforts are now merging to create a more authentic linking experience.
But I have a question: why does the ressource that sits on page 6 with quality backlinks have such a bad ranking? Seems a bit scarry to me to know that good content can end up like that, even with quality backlinks
Now, you can never quite predict what Google is going to do. But by looking here you can look at a bigger picture and make an educated guess – kind of like bidding on FOREX – based on what’s been happening.
Brightedge or SEMRush are keyword monitoring and research tools, with SEMRush being an affordable option with a good feature set and Brightedge an enterprise level tool with a robust feature set. Both help you enhance content, meta data and track keyword performance.
Companies worry someone might say something bad about them online. What they should be worried about is that someone might say something bad about them online without them ever knowing it. Learn how to track the conversation about your company, your products and even yourself. Get practical tips and advice on heading off, or recovering from a crisis.
Often I’ll run a search in Google for podcasts, product reviews and guests posts using Google’s Advanced Search Operators, and then import them into our software to get contact information so I can do outreach from that.
Link building has been an important part of SEO since the beginning. The more high-quality links to a given page, the higher it ranks—whether it’s a lot of links from semi-popular pages or a few links from top-ranking pages. Guest posting has been one of the most popular tactics for link building. But, as with any popular and successful practice, it’s been abused. As a result, Google changed its link algorithms. Now, if companies don’t do link-building right, their sites can be labeled as spam. A challenge for 2018 will be determining how to include guest blogging and other forms of sharing as integral parts of a “legal” link-building strategy.
You can specify what regional search engine you want to see the results from. Even though you reside in one country it doesn’t mean that you can’t retrieve search data from another. This option allows you to specify that.
I know. I know, linkbuilding is hard and you sometimes get in a rut when prospecting for website to reach out to. It happens. That’s why there’s Inkybee for prospecting blogs and people we want to build relationships with. It’s an AWESOME prospecting tool – but don’t take my word for it Try Inkybee out and see for yourself!
Ahrefs provides great insights such as rate of acquisition or loss of links over the past year, anchor text ratios (to identify over optimized link profiles), mix of do follow/no follow and other relevant stats.”
Don’t worry about the absolute numbers with keyword tools. The numbers are estimates. For example when I typed “web design” into the free WordTracker tool, 8 of the top 20 phrases were specific to North Dakota web design. It’s unlikely that so many people are searching for web design in North Dakota and more likely that one or more web design firms in North Dakota are searching for those phrases a lot to see how well they rank.

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Cognitive is a monster of a tool, it helps with rankings, competitor research, backlink analysis, content auditing and most predominantly Unnatural Link Detection and Link Removal. It really is a fantastic tool, which has a preview screen so you can check the sites, before deciding whether to add to a disavow file or leave them as a link. CognitiveSEO then creates a disavow file for you, which you can upload immediately to Google. Job done!
Focus on converting your new prospects to customers, then keep the cycle going. Continue learning to keep optimizing your website and campaigns. Read Matt Cutts’ blog to stay abreast of Google’s best practices.
However, over the years SEO has made up significant ground in terms of its visibility in the marketing world (and to clients). As such, whilst some may say that SEO comes in a close second as part of the SEM umbrella, there are many that would say that SEO is now a legitimate stand alone practice. In the second scenario this would mean that SEM is somewhat dominated by its association with Google Adwords.
Google became aware that webmasters were abusing this knowledge and ultimately devalued the importance of keyword density. Website content writers were “stuffing” keywords in any place they could find space. They would cloak keywords inside their website by changing the color of the text to that of their background. These kind of mischievous actions are considered unethical in the SEO world because you are making it clear to the rest of the world that you only care about achieving high search rankings. More importantly, you are essentially communicating to your potential customers that you don’t care about them. Simply put, it is bad practice.
Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “how old is Ryan Gosling?” (the answer of which Google will likely provide without you having to leave the SERP) to more complicated queries such as “what is the best steak restaurant nearest to me?”
If you haven’t switched to HTTPS and you’re running AMP pages, you will need to change soon. Maile Ohye from Google shared at the SEJ Summit that HTTPS will be required for AMP, but John Mueller recently stated it is not yet an AMP requirement.
Canva is the SEO’s dream when it comes to image creation. It gives you all the elements you need from Adobe Photoshop, without having to do three years at college, a night time graphic design course and hours screaming at your screen.
Attracting customers through relevant and helpful content is what HubSpot calls, “inbound marketing.” If you do not have a strategy in 2018 to create content that brings value to your audience, you are losing out on an enormous amount of traffic. Great content draws in users. There’s only one thing better than great content: recurring great content.
Many marketers think of search engines as delivering the search results or SERP (Search Engine Results Page) in the form of purely textual results. The truth is that search results can be any mix of text, images, video, audio, or other file formats. In the United States, search engines don’t simply include Google, Yahoo and Bing; they also include commerce sites such as eBay and Amazon, as well as specialty search engines such as YouTube and Hulu for video, restaurant search engines, “people” search engines such as LinkedIn, or online business directories for local results, including IYPs (Internet Yellow Pages) and sites such as Yelp, Angie’s List, and others.
You’re smart to worry. You can spend thousands of dollars, and months and years of time before you finally find out your SEO agency’s ripping you off. Businesses go bankrupt when they trust the wrong one.
Leave the pages up. If the items will be in stock later, leave pages up just the way they are. Don’t delete, hide or replace them. Don’t add another product to them or redirect visitors to other pages.
It’s important to remember that SEO, while capable of providing a valuable source of traffic, is still only one way to attract potential clients and customers to your site. Think of SEO as part of your marketing strategy instead of your whole marketing strategy. Don’t lose sight of the forest staring at a handful of trees.
3. Get your best keywords into your domain, folders, and page names. For some great examples of how to create keyword-rich domain names, check out the results for these searches: used cars, monkeys for sale, belize vacation. Folders and pages should also include keywords: for example, http://www.yourdomain.com/used-cars/used-ford-thunderbird.html.

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It depends on how it is done. For example if you engage into a conversation in the comments area, you may place your link so that the other participants know to whom they are talking about. On the other hand if your name is ‘Off page SEO’ or anything else with a keyword in it, then something is wrong.
But LRT’s cool feature is its “Link Detox” tool. This tool automatically scans your backlinks and shows you which links put you at risk of a Google penalty (or links that already caused a penalty). In other words, it makes identifying spammy links super easy. When I ran a test of Link Detox it was almost 100% accurate at differentiating between good and bad links.
The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).
There’s so much to action in here – but my favourite tip is naming a unique technique or strategy you come up with. If you then build up your online brand, as your site gets more popular you could potentially rank for quite a few if these self- invented keywords.
As mentioned before, these are just a few of my personal favorite tools. That’s not to say there aren’t others out there that will do the same job, however, I’ve found these are the usually the easiest to use and most powerful. If you want to have a look at a few more, here is a more extensive list of Small business SEO Tools.
There are so many different features of Moz Pro, that it’s hard to define only one primary purpose for this software. Rank tracking, on-page analysis, keyword research and Local SEO are all areas where Moz has created different tools to assist with SEO campaigns.
This is the most comprehensive report I’ve ever found that digs deep into a site’s statistics and backlinks. It outputs a number of key SEO factors such as anchor density and anchor text breakdown, links from unique C classes, Google Author ID for backlinks, PageRank, ACRank, Seomoz Page and Domain Authority, and so much more. This data, especially anchor density, is essential to determine the health of a site and guides me in building healthy backlink profiles.
174. The Link Building Book – Paddy Moogan wrote one of the best guides to link building, but in this new book, he takes it to a whole new level. When you’re done reading hundreds of articles with short lists of link building techniques, you’ll probably want to turn to something more serious, and this book is it. You get all the resources you need in one place, and learn tactics that are proven and most likely successful for anyone who tries them.
64. Distilled’s 7 Places to Look for Keywords – When you get a good grip on how keyword research is performed, you might like to check out this very actionable article from Distilled, which provides creative ways of expanding your keyword list other than Google’s AdWords Planner.
Wondering whether or not you got slapped by a Google Penalty? Well Website Penalty Indicator can give you some much-needed insight. The tool lines up your organic traffic with dates of Google penalties…like “Mobilegeddon” and the Phantom update.
When designing an SEM campaign, the first step is to designate a monthly budget. You’ll want to base this off of your industry, geography, and the number of products and services you are trying to advertise for. Your budget will influence how much money you are able to spend throughout a month on PPC ads, and your spend level may vary day to day.
This is a very good article and I would like to thank you for sharing it with us, however I’m wondering if you could explain a bit #1. I’m not sure what you could obtain by contacting the authoritative sites and letting them know about the broken link?
It can hook directly up to your Google Analytics account so you can set up a spread sheet and once a month update it to pull all the key data you want for your website, such as visitors and conversions.
Each of these web design companies specialize in building a unique online presence for their clients. Professional web design services cater towards businesses looking to leave a strong and positive first impression with potential customers.
Winning content strategies. Not only will we optimize the content on your current webpages, we will show you the secrets to developing content that will keep customers coming back. Yes, content is king.
When a search engine user in the targeted area searches for the keywords or keyphrases that you chose, your ad enters an immediate online auction. Your ad is displayed when it matches bid and relevancy criteria, so you want to make sure that you have an appropriate budget size, and that you are bidding on keyphrases relevant to your products/services (such as those indicated on your website or landing page). You are not charged when your ad is displayed, but rather when someone clicks on your ad to take further action.
Upwork is a freelancing marketplace where businesses of all sizes can find talented professionals across multiple disciplines and categories. If you are a business and are looking to get projects done, consider signing up!
134. SEO Reddit – As you read more about search engine optimization, you will see that lots of optimizers, content writers and online marketers often bring up Reddit as a good source of information. Reddit is also based on a nice ranking system, where people get to threads that are useful or interesting, so the subjects sort themselves out. Being active in this community is also helpful and will be a good root for content ideas.
We think our “How to choose the best SEO company for you?” article may be really useful in helping you make the right decision. You are about to embark on a significant journey and a major investment in your time as well as your money. Take a moment to review this handy SEO Q&A format and talk to at least three of the best Search Engine Optimization companies on that list before making your decision.
Bin servlets follow the pattern that many developers are used to from J2EE programming. The servlet is registered at a specific path, which in the case of AEM is usually under /bin, and you extract the needed request parameters from the query string.
Check your outbound links to make sure you steer clear of low-quality sites. Even though you can get paid or rewarded with a couple of reciprocal links, linking to a toxic website has the potential to ruin your site’s authority and rank in the long run.

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That’s right Henry, that’s so very true. To survive in the SEO landscape of today and tomorrow, you need more than just mere keywords. You need to provide users with an experience like no other on your site, and as readers flock your site, so shall search engines. It’s readers first, search engines second.

Authority Labs also gives you the ability to track your competitors’ search rankings. This has its advantages. Knowing your competitor’s highest rankings and best keywords allow you to battle them for a top spot on page 1.

This is also where you can see Google’s ML algorithms at work. Powered by Google Cloud Platform, the way Quick Answers and Featured Snippets are extracted gets increasingly smarter as Google introduces new innovations in deep learning and neural networks. These constantly evolving algorithms are baked into how the search engine surfaces information.

LinkResearchTools makes backlink tracking its core mission and provides a wide swath of backlink analysis tools. LinkResearchTools and Majestic provide the best backlink crawling of this bunch. Aside from these two backlink powerhouses, many of the other tools we tested, such as Ahrefs, Moz Pro, Searchmetrics, SEMrush, and SpyFu, also include solid backlink tracking capabilities.

As a Better Business Bureau accredited business with an A+ rating, a Google Partner and a member of the Inc. 5,000 list, SEO Inc. is not a search engine optimization company that you are going to want to ignore. This San Francisco-based firm puts a focus on using advanced search engine optimization techniques so that it can help its clients rise to the top of the search engine rankings on Google, Yahoo!, Bing and more. Additionally, you can talk to someone from SEO Inc. to find out more about other valuable online marketing services that might work well for your business.

If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings. more

Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.

I also believe influencer marketing, social selling, and the like could become even bigger SEO link juice goldmines come 2017. Nothing beats getting links via expert roundups, especially since not only can you linkback to those expert’s high authority sites, you also get recognition from the expert’s high quality and active following.

Once your website begins ranking well in search engines, hopefully you will begin to see an influx in traffic. Google Analytics and Site Catalyst allow you to track your traffic by keyword. If you run these reports on a regular basis, you can get an excellent snapshot of how your website is doing in the search engines. By monitoring your keyword traffic, you can determine which keywords need more reinforcement in your future content. Knowing your traffic is important when considering your next step.

An outreach tool. I love data, but I know that building lasting relationships with the sites – be it other bloggers, competitors or anyone else – is better for your long term SEO. You can recover from a penalty. You can’t recover from bad networking.

1. Buzzsumo: I mainly use it for Identifying key influencers and researching competitors’ top social content successes. I also use to curate content for my weekly SEO roundup and he’s a more in-depth Buzzsumo review I’ve written.

Google’s PageSpeed Insights will tell you just how quickly your site is running, and show you how to make it run faster. Just don’t forget about your blog or articles section – slow load times in these areas might not have a direct impact on your sales, but can (and probably will) impact conversions elsewhere in the funnel.

Google news can be a great way for publishers to drive more traffic to their website. Well, now it just got even better, that is, if you have accelerated mobile pages installed correctly. We are now seeing that websites with AMP have more than doubled their presence in Google news. Our search marketing firm strongly recommend AMP for websites. When we switched our own site to AMP, we saw a jump in traffic of over 100%.

Over time, SEO has evolved, and the Best SEO will know that. Choosing one of the top online marketing companies means that your search engine optimization expert will have weathered the many SEO algorithm updates that Google, Bing, Yahoo, and perhaps Yandex or Baidu have dished out over the years. They will know that SEO companies in the USA need focus on different activities than those involved with search engine marketing (SEM) in Russia, for example.

In order for the above tips to work you need first and foremost to have good content on your web site. Content is still king and a web site with good, original, quality content can do better in the long run (with or without SEO) than a web site optimized in SEO but with not  so good content.

10seos.com has been my life and business saver. I did not know anything about SEO and its ever changing technologies. But 10seos.com guided me from the dark to the light by assisting and giving me the accurate information regarding SEO and SEO providers.

Google Analytics is a free platform by Google where you can track and view reports of website traffic. This has two types of service, one is free Google Analytics and another is subscription based Google Analytics-360. This has many features which are very useful to analyze the website, monitor the performance of the web pages, advertisements, campaigns etc.

There are a lot of books on search engine optimization and marketing that can help you on your quest to becoming a Jedi. Luckily, some of them are free, so you have access to a vast deposit of knowledge that can complete your training. Not all of them target SEO for beginners, which is why I’ve listed them at the end; they will be part of your continuous learning process and help you expand your knowledge.

At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you’ll find links to our most recent stories on search marketing:

Looking for the best SEO agency for your business? Then look no further. Our experts have spent hours researching the best agencies by client satisfaction, rankings, and the overall results. Our SEO professionals compile our lists based on proven results for organic placement for their clients.

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Every page should have a canonical tag, even if there are no known duplicates. If there are no known duplicates, simply use a self-referencing canonical tag to point to the page. This will help if there are marketing campaigns that utilize the page where the URL is altered for the purpose of tracking the marketing campaign’s results.

Justin Shattuck thought the same, and created the Comment Relish plugin which sends an email after someone has made his first comment, unfortunately, this plugin is no longer maintained. Another option, which is maintained and is also a bit less obtrusive / spammy, is to install our comment redirect plugin. This plugin allows you to redirect people who have made their first comment to a specific “thank you” page.

Brian, I have been following you for 1.5 years now. Your tips and tricks about link building and seo has enhanced my knowledge to an extent that i write about it in my blog and also teach other people who are seo-noobs.

“Hey John Andrews. We need an seo firm, but don’t know which ones would be a good fit for us. We’ve budgeted a discovery phase, and we’d like to hire you to help us document our needs in a way that is actionable for the search for an SEO company, and to help us narrow down the choices. We need to choose a firm by ________ with an expected budget of ________ over ______ months for our site ___________. Can you help?”

The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. more

Optimizing images in WordPress is slight work. Just click “Add Media” in your post editor, and choose your image on the screen that appears. Once the image is selected, you’ll notice areas on the right side that allow you to add the title, caption, alt and description. Just focus on the “alt” field, but feel free to fill out the other details if you have the time.

114. Keywordtool.io – In many ways similar to Ubersuggest, this keyword tool has the extra value of adding alphabet letters at the front of your selected keyword as well, so it searches for a + coffee, b + coffee, etc. More than that, it combines your keyword with 0-10 numbers as well, so your list is nicely completed. It is ideal for getting into long tail keywords and expanding your keyword groups.

It is important to select a SEO company which truly understands off-page elements which can impact how well a website ranks in major search engines. Effective SEO companies create a comprehensive strategy for off-page which includes aspects of social, blog marketing, social bookmarking, and link building from relevant and legitimate websites around the web. It is also important to find a SEO company which best understands what your company does to ensure a strong relevance between your off-page strategy and your core business.