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For many businesses, generating only a handful of additional serious prospects can make a substantial difference in revenue. Knowing how to use search engine marketing effectively may efficiently produce these additional prospects.
If a directory structure is not an option, make use of Sling selectors in the URL rather than query strings. In addition to the SEO value that they provide, sling selectors will also make the pages cacheable for the dispatcher.
I tried using #11 with the domain hunter plus. however domain hunter plus does not seem to work and be able to check the links in google after i have altered the time frame… its stuck at 0 links. the extension works for all other site links though. any idea why?
Although you don’t want to rely on search engines alone to bring you clients and customers, they shouldn’t be ignored either. SEO strategies are free and the search engines are always crawling and ranking websites, so it doesn’t hurt help them find your website. 
Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
Search engines count links higher than plain text in their search algorithms, so try to create links that use your keyword phrase. Avoid using links that simply say, “click here” or “more information” as these links will do nothing to help you with your search engine optimization. Leverage the power of links in SEO by including your keyword phrase in them whenever possible. The text surrounding links is typically weighted more heavily by search engines than other text on your page as well. If you can’t include your keyword phrase in your link text, try to include it around your link text.
We think our “How to choose the best SEO company for you?” article may be really useful in helping you make the right decision. You are about to embark on a significant journey and a major investment in your time as well as your money. Take a moment to review this handy SEO Q&A format and talk to at least three of the best Search Engine Optimization companies on that list before making your decision.
The experts love SEMrush, but will you? Take the tool for test drive and decide for yourself. I’m giving all my readers exclusive access to a free one month trial of SEMrush Pro. You’ll get access to all the tool’s powerful features. Grab a free account, download the 10,000 word playbook below, and learn how to master the top rated SEO tool. If you decide the tool is not right for you, cancel any time before the 30 day trials ends and you won’t be charged a penny. 
Unfortunately, it is not possible to “guarantee” search engine rankings because search engines are always changing. But if you take into consideration all of the criteria involved in SEO – and perform the tasks ethically – your rankings should be just around the corner.
Leave the pages up. If the items will be in stock later, leave pages up just the way they are. Don’t delete, hide or replace them. Don’t add another product to them or redirect visitors to other pages.
You can have more than one sitemap. If you want Google to focus its crawl attention to specific sections of your site, create a separate sitemap. These are for images, videos, profiles, and blog posts.
Some marketers believe that there are “tricks” that will improve the relevancy of sites within the search engines that are spider- (crawler-) based. Not only do some of these tricks not work; many of them can result in negative relevance penalties as the engines take measures to punish search marketers seeking to manipulate ranking and relevance. That said, there are still compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, content formatting, content clarity optimization, and server platform adjustments.
Wow.! My new site needs some SEO and a search for backlink techniques brought me to this article. A pleasant surprise! Because your instructions are so detailed you have made these techniques to be easy…. I thank you.
I write books and help writers get their work out into the world. I am the best-selling author of four books, including The Art of Work. Each week, I send out a newsletter with free tips on writing and creativity.
Look to your analytics package to see what phrases are currently brining people to your site. These can tell you what you’re already ranking well for and give you ideas about similar phrases you can also likely rank well for.
Off-page SEO is as important as on-site SEO. If you want your SEO campaigns to be successful you have to do both. When thinking about link building don’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has.
Ask them how often you’ll receive progress reports and what tracking processes they’ll have in place to prove your ROI. Osmeloski says some of those tracking techniques may include monitoring the number of e-mail requests, newsletter sign-ups and phone calls you receive.
Full link audits can get pretty cumbersome and expensive for the client if they have a large number of linking domains. But a quick link profile can help us decide if a full audit is needed in the first place.
A unique keyword research tool that shows you keyword suggestions as a word cloud. Bigger keywords=more search volume. It also color codes keywords based on Adwords competition (which is a good sign of a keyword’s profitability).
If you’re looking for more internal links to add to your post but aren’t sure which would be relevant, you can click “Explore some internal links you might use in this post” for a list of recommendations.
Being a small business I try and keep my SEO activities to those which work well.. Starting with key phrase research, I code a landing page and then run it though something like IBP’s top 10 report so I know that my page is roughly right. Its then a simply task of building inbound through direct link and tier n sites..
Let’s face it SEO can become very confusing. The good news is it doesn’t have to be. The basics of SEO are actually quite easy to understand and if you give yourself a good foundation in learning search engine optimization you’ll be able to sort fact from fiction much more easily and you’ll have the tools to delve into more advanced SEO concepts.
Great article, but I really miss SERP position zero: featured snippets / rich answer boxes as something to incorporate in a 2017 SEO strategy. The quantity and quality of SERP realestate you can claim with list, paragraph and table answer boxes is extremely valuable.
Ahrefs. This multipurpose tool allows me to monitor the backlink profile of my site and track new links as they come in. Also awesome for understanding my competitors’ backlinks and identifying new linking opportunities.
107. SEO Theory’s SEO Glossary – You can never have too many glossaries. Just kidding, you can. But I wanted to include Michael Martinez’ SEO glossary here because it’s just as good as the others I’ve listed. My hope is that you’ll browse all these terms glossaries and choose one that you like best to keep referring to it whenever you encounter a new term.
3) Search Console (Used to be called Webmaster Tools, Free)This is essential for SEO (for Google anyways). Without it, you just won’t know about crucial technical and punitive measures affecting the ranking of your site.In most cases, this is all you need to do SEO in 2016.
I spent a weekend playing with this tool and the amount of excellent link data it spat out for me was astonishing. I tested around 10 niches, and it didn’t disappoint in any of them. There are no affiliate links of any sort in this independent review.
Although you don’t want to ignore search engines in your marketing strategy, you don’t want to rely on them solely for website traffic. Search engine marketing (SEM) is just one of the many marketing tools available to home businesses. See the Online Marketing Guide for additional ideas for promoting your business online.
this is free version of Moz’s SEO tool URL Metrics: http://metricia.com/mozs-seo-tool-url-metrics-checker you can check MozRank, MozTrust, Page Authority, Domain Authority, backlink, and more with complete report.
Qeryz is an as-you-go microsurvey tool that helps you know what you visitors are thinking. It’s a Conversion Rate Optimization tool that helps you direct your marketing and product efforts to what your market needs and thinks. Try it here – it’s free.
Flash might look pretty, but it does nothing for your SEO. According to the Search Engine Journal, “Frames, Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.”
Linkody lets you know you when you get (or lose) a backlink. It also provides info on your new backlinks (like Mozrank and anchor text). Cool Feature: Linkody emails you when a competitor gets a new backlink. That way you can swoop in and try to get the same one for yourself.
SRM Logistics Packers And Movers is a prominent name in the packing and moving industry. Since the time of its inception, SRM Logistics Packers And Movers has strived to serve as many customers as possible. We at SRM Logistics Packers And Movers, have provided our customers a specialized and professional service which satisfies them and encourages them to return to us again and again. Our packing and quality services have also get us new clients on regular basis. We intend to continue our best services in future also.
HubSpot’s blogging frequency benchmarks show a clear picture that the more often you post, the more traffic you get. Not only does that get you more traffic, but it obviously adds more indexed pages and therefore, more leads.
All brands should be focusing on their meta descriptions in light of these changes. Although not everyone will have the extra space, it is possible that there could be a greater roll-out at any point. Brands that are prepared for this boost will have greater success with their meta descriptions.

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Freddy is a WordPress theme reviewer at WP Theme Raves, published WordPress blogger, web dev and founder of Vista Media Enterprises, an online business dedicated to WordPress users looking to boost conversion rates via content marketing.

3) My brain – At the risk of trying to sound smart, I think there’s a general over-reliance on software and tools. For example, only this morning I provided a little tip on using Amazon for keyword research (Find a book relevant to the topic and view the table of contents and index, and scan through the pages that are available to view for free. You’ll be amazed at the long-tail keywords you’ll come across). The old saying “If you’re looking for the next big thing in the same place as everyone else, you’re looking in the wrong place” is true to some extent.

SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to stay on their toes and keep abreast with updates.

However, when I’m looking to find some keywords to sprinkle into my posts (I never start with keywords I write posts for my readers first then look to see if there’s relevant keywords that can be slotted in) I just use the Google Keyword Planner Tool to find decent search volume keywords.

WOW!! This is truly an epic post with so much information on SEO that I’m going to bookmark it and come back to read more. #3,5,6 and 13 are just awesome. Like you said pick one and explore. Love the way you can get keywords that will help you rank.

App Indexing brings in millions of additional search results for search queries on Google mobile search. This means that webpages ranking for their target keyword will have to fight of million of app pages that are optimized for their keyword as well. As if the competition is not stiff enough!

Want to get links from news sites like the New York Times and WSJ? The first step is to find the right journalist to reach out to. And JustReachOut makes this process MUCH easier than doing it manually. Just search for a keyword and the tool will generate a list of journalists that cover that topic. You can also pitch journalists from within the platform.

I am little worried about Flippa, because as you said “Flippa is like ebay for websites”, so there may be some spammers who uses domain redirection to achieve high PageRank to sell their websites for maximum price. We should be aware of it…..!

Another really useful post Mattew so thanks. When it comes to ranking tools I think proranktracker has everything you need and it can even send white label reports direct to clients on autopliot so this gets my vote.

As a site administrator, you care about the operation of your site and can use Google Search Console to resolve server errors, site load issues, or security issues. Ensure site maintenance, and adjustments don’t disrupt search performance by continuously monitoring statistics.

3. Google Analytics – keyword trackers are great, but at the end of the day all I care about is REAL traffic from organic search – and converting that traffic into leads and sales. Google Analytics tells me a lot about how a campaign is really doing and it’s having a positive effect on my client’s business!

Whether it’s on page, meta tags, images, inbound/outbound links, broken links, status codes, robots.txt or HTTP servers directives, it has all the advanced custom reports to make any site really SEO friendly.

Screaming Frog is your one stop shop for any technical issues on the site. Using this tool and understanding the data will enable you to identify pretty much all technical issues that could be impacting the site from an SEO perspective.

In search results, ad placement matters: the closer to the top your link is, the more likely people are to click on it. There are two ways to move your website into a good spot on search engine results pages (SERPs): Search engine optimization, which uses a mix of activities to help URLs rank well in the “organic” section of search results, and search engine marketing.

The best SEO practices to dominate in 2017 will be the same as they have been for the last few years… The person with the best/most useful content that can generate the highest quality links will win! There is plenty of other “stuff” we need to worry about in 2017 AMP, https, mobile pop-up etc but in the end if you can focus on having the best quality/quantity of content and links you will beat your competition. 

Cool Feature: Find duplicate or incorrect citations that are floating around online. Helpful if you recently changed address or just want to make sure your NAP citations are consistent around the web.

From small businesses to Fortune 1000 – hundreds of companies rely on HigherVisibility to help grow their revenue through digital marketing. Utilizing our years of experience and expertise, we are able to customize solutions to meet your specific needs regardless of size or industry.

With paper Yellow Pages quickly getting buried in the bottom drawer of the filing cabinet, local search is being an essential part of any online marketing campaign. Learn which sites searchers are turning to for listings and reviews and find out how you can put your best foot forward on them.

Finding broken links on your website with the help of the XML Google Sitemap Generator is as easy as it can get. You might have more broken links and issues that you would have realized and these need to be fixed as soon as possible. To find the areas with the problem, just enter the URL into the XML Google Sitemap Generator to get a full and detailed report about the broken links, redirects and site crawl in your website. You even have the option of having the tool send the reports to you in the form of emails, which ensures that you have access to it whenever and wherever you might need it.

Search marketing, which is perhaps more commonly referred to by its acronym “SEM”, is a term that describes processes that can be taken to help gain visibility and traffic on search engines. Even if you haven’t heard of the exact term “SEM”, there’s a good chance that you already know exactly what it is.

Marketers are beefing up their investments in content, but to leverage those investments, they’ll also have to put some time and effort into learning the new rules for SEO. The days of driving traffic to your site by packing headlines with keywords are long gone, experts say, and the new SEO strategy revolves around another big-money marketing focus: experience.

First-off, I’d be using AccuRanker. It’s really the fastest cloud-based rank-tracking tool out there. I really don’t know how we could get by without it. Pulling rankings in a span of 3 – 5 seconds in real-time is a bliss.

Ad campaigns can, and should in many cases, focus on similar products or services. For example, if you run a hardware store, one ad campaign could focus exclusively on autumnal products such as leaf blowers, rakes, and leaf bags, whereas another might focus on power tools and so on.

Ideal for ongoing reporting and issue resolution tracking. This dashboard provides short-cut links to access sets of URL’s  based upon key technical metrics which can then be easily exported or shared.

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Real time and specific tracking are huge benefits of SEM/PPC advertising that allow you to see exactly what you’re getting for every marketing dollar you spend, and obtain more leads. You can be more efficient with your advertising efforts, and translate clicks into revenue.

Now, you only get a specific amount of ‘requests’ (like credits or uses) per day, so you’ll have to be precise in how you spend your time. But, if you know what you’re looking for before you go into the tool, you’ll survive on the free tool.

Do you want to feel pure joy in life? Well, then you probably want to reach this blog post which provides 19 SEO optimization strategies that will get your business big results. This post covers everything from installing Google Analytics to sites to robots.txt files and more.

This is also where you can see Google’s ML algorithms at work. Powered by Google Cloud Platform, the way Quick Answers and Featured Snippets are extracted gets increasingly smarter as Google introduces new innovations in deep learning and neural networks. These constantly evolving algorithms are baked into how the search engine surfaces information.

Another really useful post Mattew so thanks. When it comes to ranking tools I think proranktracker has everything you need and it can even send white label reports direct to clients on autopliot so this gets my vote.

Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of this guide and specifically these resources:

When designing an SEM campaign, the first step is to designate a monthly budget. You’ll want to base this off of your industry, geography, and the number of products services you are trying to advertise for. Your budget will influence how much money you are able to spend throughout a month on PPC ads, and your spend level may vary day to day.

Over time, this tool has proven to be extremely useful and reliable. It gives a lot more suggestions for alternative keywords as compared to the other options in the same category. You can search for keywords from images, texts, news, shopping portals, YouTube and the likes.

Despite the laundry list of features, it’s pretty darn easy to use. Just enter a few keywords to find blogs in your industry. Then filter by Domain Authority and last post date to whittle down the list to bloggers that are worth reaching out to. You can also reach out to them (and track your results) within the platform.

Hootsuite is the leading social media management platform that keeps all your update in a single dashboard. It allows you to manage all your social media channels under a single roof with its intuitive interface. Also, you can automate and schedule all your social media campaigns automatically.

Brilliant, a new inventive way and original. I like read your SEO articles as they are easy to understand, new and applicable. I found many seo-related articles in other websites, but they tend to repeat what other blogs have described. thanks Brian.

If you want to find a little more about Keyword Research we posted about how to avoid making mistakes with your Keyword Research. Another superb guide to check out if you’re still a little uncertain about Keyword Research is the aforementioned, Brian Dean’s Keyword Research: The Definitive Guide.

As a small or mid-sized business, hiring a quality search-engine-optimization consultant or agency can be expensive and a painstakingly tricky terrain to navigate. Guiding and effectively managing SEO consultants is equally challenging. What questions do you ask them? What tactics are working? How were results achieved?

Enterprise SEO platforms put all of this together—high-volume keyword monitoring with premium features like landing page alignments and optimization recommendations, plus on-demand crawling and ongoing position monitoring—but they’re priced by custom quote. While the top-tier platforms give you features like in-depth keyword expansion and list management, and bells and whistles like SEO recommendations in the form of automated to-do lists, SMBs can’t afford to drop thousands of dollars per month.

Customers search through millions of websites, but usually only see a few. How did those few websites get so lucky? Well, it isn’t luck! Those websites understand search engine optimization (SEO). Boostability is consistently rated one of the best SEO service providers in the world! We can step up your website’s search ranking with a unique online marketing strategy for your business. Your strategy can include search engine optimization, content creation, local directory listing, social media marketing, and mobile web design. These areas are all part of an important ranking strategy to help your website rise to the top of Google, Bing, and Yahoo search results.

SEMrush – We’ve recently started using SEMrush for our campaigns, and have found it to be an excellent program for tracking and organizing landing pages vs. targeted terms, as well as pinpointing technical issues.

What does it mean to have a holistic approach to content marketing and SEO? Since that’s precisely what Lee Odden calls for in his new book, that’s exactly what I asked him in this episode of Marketing Smarts. more

122. Headline Analyzer – Writing good, luring titles is a key element to getting people to read your content. This tool from Coschedule analyzes your title in terms of word balance and grammar, gives you character and word count, shows you how the title will appear in SERPs or e-mail newsletters, and provides insightful pointers on how to improve.

It can hook directly up to your Google Analytics account so you can set up a spread sheet and once a month update it to pull all the key data you want for your website, such as visitors and conversions.

Image Raider regularly performs reverse image searches of the images you upload to the site and will create an easy to export list of URLs which you can then check to see if they are using the image correctly and linking back to you.

One thing I love about it is that it doesn’t use additional credits to get data from more than one search engine. A key issue I find with some tools is that your “500 keywords” is only actually 125 across 4 different search engines, for example.

As we’ve already established, search engine spiders comb the web looking for content. Then they index the content according to the various SEO ranking signals. Submitting your site to search engines manually improves your chances of getting better ranking faster. Submitting your site manually also reduces your chances of being labelled as spam.

When selecting an SEO tool, it’s important to first understand what the software you’re considering offers. Some tools cover the gamut of SEO – keyword research, web crawling, backlink analysis, social media, etc. – while others focus on just one or two areas. Oftentimes, SEO requires the use of several tools in conjunction with one another, so don’t be afraid to look into more specialized tools and then consider others to fill in the gaps. It all depends on your needs and budget. It’s wise to get all these aspects down on paper before proceeding.

Optimizing images in WordPress is slight work. Just click “Add Media” in your post editor, and choose your image on the screen that appears. Once the image is selected, you’ll notice areas on the right side that allow you to add the title, caption, alt and description. Just focus on the “alt” field, but feel free to fill out the other details if you have the time.

At Search Engine Watch we have covered this topic back in 2014, but much has changed since then. We’re going to take a slightly different tack with this one. Instead of looking at what major organisations and websites define as SEM we’re going to look at what could possibly be encompassed by the term SEM.

It will also allow you to uncover those pages that work well with your business from those that don’t.  It can also allow you to view each page individually, assign tasks to that related page, and collaborate with team members.

22. Google’s Digital Marketing Course – Google is not one of the best sources of information thanks to their powerful search engine only, but through internally generated content as well. While they may be meagre with catering intelligence on algorithms, they provide a lot of extremely useful data and support in other areas – guiding users, webmasters, SEOs, marketers and business persons in general. This digital marketing course should teach you how and what tactics to apply in order to be a successful part of 21st century (online) marketing.

And as a reminder, never write for search engines; write instead for your human readers – talk to them via your content as if they were standing in front of you. Would you drop unnatural keywords then? I doubt.

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Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed automated system for creating the meta title for each webpage.

Here are the tools that are going to help you when you are trying to figure out what behind-the-scenes aspects to your site are not working. Even if your site used to be running well, little things can happen over time that can effect your SEO performance. It is a good idea to check up on the technical side of your website every couple months, even if there are no noticeable changes in your organic traffic. It is always better to catch and fix your issues before they become a thorn in your side.

Alex, this is great stuff. This is the first time I have seen anyone REALLY explain SEO the way you did. I have been building websites for several years and I have been completely missing out I guess. Whether it be my program I use to build my sites or just ME. I would like to see if I could get some direct help from you on getting my sites really noticed. Please contact me direct at the email listed here. Thank You and please contact me when you can. Thanks

Also, Quick Sprout tells you what changes you need to make to gain more traffic for your website. It also guides on how to bring about these changes. Thus, the tool mainly helps you in boosting the website traffic. Quick Sprout works in the following ways.

EpicBeat analyzes successful content in your industry and tells you what tends to work well. For example, the software told me that popular content around the topic of “link building” tended to be video or infographic based. And list posts also tended to do well. Pretty cool.

In order to obtain traffic from keyword searches on the major search engines like Google and Yahoo!, you need to be writing about a topic that people want to read about and are actively looking for information about. One of the easiest ways to get a basic idea of what people are looking for online is to check the popularity of keyword searches on websites like Wordtracker, Google AdWords, Google Trends or the Yahoo! Buzz Index. Each of these sites provides a snapshot of keyword popularity at any given time.

Search engine marketing agencies everywhere are telling their clients to switch from HTTP to HTTPS. Why? Google is giving preference to sites that are secure. In fact, there is even a ranking boost for these sites. Learn about HTTPS and SEO in this video by Ignite Visibility President John Lincoln, who gives key information about the transfer process.

People are searching for you! Internet searchers today are typing in keywords that apply to the products or services you offer as a business. When your site is optimized for search results, your business becomes visible to more people. At Boostability, our specialty is offering small businesses powerful marketing solutions at affordable prices. That’s why we have been able to grow to over 26,000 small business clients throughout the world! Grow with us—the best SEO company in the world.

With proprietary metrics like Page Authority, Domain Authority, and Spam Score, you can prevent your competition from edging you out by learning where they get their links. Maximize the effect of the links you already have and implement more effective new ones.

Bottom Line: SEMrush is a well-balanced SEO optimization platform with strong tooling across domain monitoring, keyword research, and crawling. It’s not a perfect tool, but genuinely innovative features …

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The next step to achieving ranks in Google involves researching potential keywords to focus on in your content. Knowing which keywords you want to rank for will give your content strategy plan a clear direction for the future. There are several tools online to help you do this research. The most popular tool is Google’s Adwords Keyword Research Tool (https://adwords.google.com/o/KeywordTool). With this tool you can enter in as many potential keywords you’d like to target, and view what kind of traffic volume they each receive. It also shows how competitive each keyword is in the marketplace. Using this tool, it is very easy to find keywords your website can rank for in the near future.
Site Auditor by Raven Internet Marketing is an SEO tool that can evaluate your site and tell you what steps you need to take to improve your site’s SEO rankings. It’s an excellent choice when you are just launching your SEO campaign.
Add this one https://seocharger.com – it is really advanced SEO crawler. Checks all pages on website, builds internal link graph, checks broken links, images, javascript files, spelling and speed. Cool thing for ensuring website health and performance
Search engine optimization should be an ongoing effort to improve your website’s organic search ranking and find new avenues to create content to expand your reach in meaningful ways. Free traffic? Who doesn’t want that?
Redirect to parent category. The underlying intent is to solve a visitor’s problem. If you have other relevant products that serve the same purpose as the expired item, you can direct visitors to the parent category.
An estimated 95 percent of marketers say that they know multi-channel marketing is important, yet only 14 percent are successfully coordinating these hybrid campaigns. This creates a huge disconnect between what people know to be Google SEO best practices and how they are able to build their own organizations to meet the needs of these consumers.
True – it can get a little messy if your data mining is too broad. But if you really focus on the types of links you are looking for – once you export that data to excel and have a play with some filters, you can really dig up a lot of opportunities.
To automate the guest blogging research process, you can use social media, Twitter to be more exact. I recommend you to use Topsy, which can send email alerts when keywords you want to track, are posted on Twitter. For example, to get email alerts when someone on Twitter mentions a keyword like ‘seo guest blog’, click on the Settings icon and then on ‘Get email alerts’.
But how does WPRobot is perfect for tier 1 links? I saw in your multi-tier guide that tier 1 should only have quality content, and with WPRobot I never managed to make the articles with good quality. not to mention it automatically spins the scraped content.
Great post, Brian. This is a really comprehensive techniques, a practical mix of strategy and time-saving tips. I have gone through a lot of website on this relevant topic and I find your post to be interesting with some excellent examples. It’ll take me some time to digest all the info/tips that you present here but Thank you for sharing.
Being a small business I try and keep my SEO activities to those which work well.. Starting with key phrase research, I code a landing page and then run it though something like IBP’s top 10 report so I know that my page is roughly right. Its then a simply task of building inbound through direct link and tier n sites..
The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).
Other than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.
You can get multiple links from the host’s site for a lower cost than most link building sites charge per link.   Since the shows are about you (the guest) there are tons of additional benefits like personal brand building and accumulating influence and niche authority.  The show host also often promote you in the social media channel and sometimes even email newsletters.
Once you’ve determined how much you can reasonably expect to pay, you need to ask the firm how much you can expect to get paid. What will the return on investment be and how does the company plan to track it?
59. Backlinko on Keyword Research – Backlinko generates some commendable and practical visual guides on various SEO topics. This article on keyword research, written by Brian Dean, starts off pretty basic and alerts you on the importance of keywords, but goes on to demonstrate the best methods of searching for the right keywords, providing you with strategies and resources. You can also save the guide as a PDF and keep it nearby as an asset in your first campaigns; it includes compelling notes on the uses and limitations of Google’s Keyword Planner, and offers a few interesting alternatives you should keep an eye on.
Google Keyword Planner / Trends / Webmaster Tools / Analytics / Sheets — Must-use tools for all SEOs. Find and research keywords (Keyword Planner) and identify trends (Trends). Identify and fix website issues (Webmaster Tools). Analyse how many people are visiting your website, who they are, and where they come from (Analytics). Gather, process, and analyse all kinds of SEO-related data (Sheets).
Putting together a list of free SEO tools can be a daunting task. There are hundreds out there! I aimed to grab the ones that we’ve found valuable here at Buffer and the ones you can use via the web within minutes to get some amazing insights.
An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then transform and analyze it using all a BI tool. The problem for most business users is that’s simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It’s about making a process that’s core to modern business success more easily accessible to someone who isn’t an SEO consultant or expert.
#2 of Best SEO Companies of March 2018 – WebpageFX is a full-service Internet marketing, web design, and web development agency offering outstanding integrated web solutions for medium to large sized businesses across the globe. With some of the brightest minds and most talented individuals in the industry, we are able to provide exceptional results for our clients time and time again.
You should use a few accurate keywords describing the page as well as your own brand name. Only use relevant keywords though, and the most important thing to consider is that although you are formatting for search engines, you should write for humans.
Excellent post I really like the methods you mentioned above for finding keywords (reddit, wikipedia, and facebook) your so right Google Keyword Planner is great for measuring keywords, but it is terrible for Finding keywords!
Thanks for this great blog. This blog gives the latest ideas & concepts about seo. It is very good post about off & on seo. I got new techniques for seo strategies. Really, this is very great post, so I love this post very much.
A Search Marketing Specialist works to improve websites’ ranking in search engine results and may also be tasked with Internet marketing. Someone in this position may work for an agency, and assist with numerous client accounts, or may work for an organization that is large enough to warrant a full time employee in this role.
By website provider I guess you mean the software you use to develop your website. What software platform are you using? Please give us more details. Also, there is always the option of migrating to an SEO friendly platform like WordPress and solve these kind of issues once and for all.
SEOJet – Obviously this is my own software, but I built it because I needed it. I hated guessing what anchor text I should use to maintain a natural link profile every time I built a link. SEOJet helps me create a link building plan for all of my pages so I always know exactly what anchor to use for every link I get. (Here is a case study that shows how SEOJet was used to “rank for everything” )
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
168. Investing in SEO – Although this article is not related to taking your first steps in search engine optimization, I wanted to introduce it anyway because it throws light on the practical aspects of working in, and with SEO. In it, Jeff Sauer discusses how PPC is commonly favored in detriment to SEO simply because it delivers immediate results, and success (or lack thereof) can be easily measured. As a future optimizer, you may have to deal with customers and educate them on how your work brings improvements. Sauer’s article on Proving SEO Value is somewhat related, and worth a read.
Deep Crawl is a great SEO tool and an ideal solution when crawling larger sites, or if you need your crawler in the cloud. This tool is very useful for large site migrations, and it can easily check hreflang tags are set up correctly.
Backlink analysis. Crunching all the data behind backlinks — anchor text, DA level, site quality, webmaster contact info, velocity — is necessary when you’re doing any sort of backlink audit. The tools that provide such analysis are sophisticated, but usually not free.
Google does not appreciate overly-rich anchor text. A spammy, keyword-based anchor text cloud is a big red flag to Google. It indicates blunt manipulation with backlinks, which, obviously, results in penalties.

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Really great helpful SEO tools these are. Very useful SEO article for anybody who want to be a SEO professional and who want to take SEO service for their webstie. These all are great parameter for measuring SEO. SEO related another tips and topics are here http://www.oathseoservice.com
If a directory structure is not an option, make use of Sling selectors in the URL rather than query strings. In addition to the SEO value that they provide, sling selectors will also make the pages cacheable for the dispatcher.
3) Project Supremacy Plugin – This is a paid WordPress plugin that can automatically add schema markup throughout your site for location, type of business, and video. It does a lot else, but just put this throughout a clients site on every page has boosted ranking overnight. I have taken a real estate website from not ranking to #65 just by doing this. Most companies are not doing this at all.
As an SEO professional, it is essential for you to understand the various languages and technologies and technology stacks out there that comprise the web – both for more effective collaboration with developers, and to aid in technical detective work, problem detection and prevention. Web tech can be complex and intimidating, but this guide will help make things a little easier.
Segment your shopping campaigns by mirroring the structure on your website. This will also simplify your work in the account since you will know where to look for in AdWords if you need to optimize a specific item. 
Winning content strategies. Not only will we optimize the content on your current webpages, we will show you the secrets to developing content that will keep customers coming back. Yes, content is king.
It also offers me a quick glance of how they optimize their meta details so that’s a quick way to gauge their knowledge so I don’t dumb down the conversation and make them feel bad or worse, make them feel insulted.
Use Open Graph metadata: This makes your links look prettier on Facebook/Twitter/etc. Pretty links will get more clicks and more shares. If you have Yoast installed, then the plugin will handle that for you. Otherwise, here’s how to do it.
Fortunately, Google puts more weight on the anchor text of external links anyway. So as long as some of your external links have your target anchors, you’re probably OK with a “Home” button. In fact, I’ve ranked homepages with a “Home” anchor text nav button for some seriously competitive terms. So it’s not a make-or-break ranking signal by any means.
GuestPost Tracker is a giant database of 1000+ websites that accept guest posts. The tool also allows you to track sites that you’ve submitted to. Their sales copy emphasizes that the sites on their list are not part of a PBN. I took a look at a few of the sites in their database and they looked legit.
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Google’s tools are often overlooked by new SEOs. And, I get it – you want the shiny new third party tool that promises the earth. But, some of the most established SEOs I know use these tools to form the backbone of campaigns.
With search engine marketing, on the other hand, you pay to play on the SERPs. Essentially, you pay to show your ads to users who are actively searching for the keywords you’re targeting. You don’t need a high site authority in order to be able to show up on the first page of Google when you’re willing to pay for it.
Schema has also become increasingly important throughout 2016 and will likely to continue to grow in significance as we head into the new year. Google uses these markups in a variety of ways. For example, they are used:
The author does not vouch for third party sites or any third party service. Visit third party sites at your own risk. This is article is a personal opinion of research based on my experience of almost 20 years. It is not advice. I am not directly affiliated with Google or any other third party other than via affiliate programme. This website uses cookies only for analytics and basic website functions. This article does not constitute legal advice. The author does not accept any liability that might arise from accessing the data presented on this site.“ Shaun Anderson, Hobo
“While the paid version offers much more insight into the details like specific links identified to a website, Ahrefs is one of the best free tools available if you need information on the health of an overall link profile and are not a volume user.”Although there is also a paid version of the tool, I am a big fan of Ahrefs.com as a free tool.
But since our objective is to rank higher and higher in Google (and Bing and Yahoo!), how do we create unique and valuable content that’s not meant to attract or “trick” the now-smarter search engine spiders? The simple answer is you should never look into creating content for search engines. Instead, create content for your human readers, and search engines will follow. Trhrefy your best to provide valuable content because…
Reputation Management helps companies eliminate or reduce the damage caused by negative Internet postings. We offer reputation management services, as well as Ripoff Report Removal Service, Yelp Negative Review Repair, TheDirty.com Post Removal, Scam.com Post Removal, ComplaintsBoard.com Post Removal and ScamBook.com Post Removal.
I am glad that I found your website accidentally while browsing through an article related to getting 100,000 visitors through google which is my presnt target. Since that article, I have now read 5 articles in a row on your blog.
Rhea Drysdale is the Chief Executive Officer of Outspoken Media. When she isn’t fighting for the SEO industry, she’s advocating for women in tech, breaking rules, or spending time with her family. Connect with Rhea on Twitter.
SEO by nature is data driven, but not all data is equally important. Our structured reporting solution will show the progress of your site in a simple, easy-to-read format that delivers the most important information – keyword and phrase positions, traffic data and comparison reports, and key performance indicators like sign-ups, leads, and revenue. Our SEO reports are designed to show the results of our SEO efforts and why they are important to your organization.
Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work!
While having a privately hosted domain won’t affect your search rankings, having shared hosting may cause your site to get indexed less. Search engines index based on IP address and when they are multiple IP addresses, search engines can get too many signals.
WordTracker has its own internal index of keywords. Why is this important? Well it means you can come across long tail keywords that the GKP simply won’t show you. WordTracker also provides organic first page competition data.
Other Popular SEO Tools – SEObook, Moz & Raven have good online offerings these days – some more aimed at reporting to clients. While I do have accounts for all, neither is something I visit daily. I have found tools from these sites tools to be VERY useful on the ODD occasion, though – and I know some people swear by them.

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I first heard you talk about your techniques in Pat Flynn’s podcast. Must admit, I’ve been lurking a little ever since…not sure if I wanted to jump into these exercises or just dance around the edges. The clever and interesting angles you describe here took me all afternoon to get through and wrap my brain around. It’s a TON of information. I can’t believe this is free for us to devour! Thank you!! Talk about positioning yourself as THE expert! Deep bow.
The permalink (or URL), which you can normally alter in your CMS even after it’s been set automatically, doesn’t necessarily have to match the headline exactly. Google has stated that you can use three to four key words that you should put the most important keywords first.
There are billions of web searches in the U.S. each month. Discover how your website can be found by customers who need your products and services. Learn how to choose the right words to describe your business and explore online marketing tools like Google AdWords Express and Google AdWords.
Google became aware that webmasters were abusing this knowledge and ultimately devalued the importance of keyword density. Website content writers were “stuffing” keywords in any place they could find space. They would cloak keywords inside their website by changing the color of the text to that of their background. These kind of mischievous actions are considered unethical in the SEO world because you are making it clear to the rest of the world that you only care about achieving high search rankings. More importantly, you are essentially communicating to your potential customers that you don’t care about them. Simply put, it is bad practice.
Search engine advertising (SEA) is an efficient and affordable online marketing strategy that helps your company website enjoy greater visibility by advertising on Google using varying methods. We differentiate between Google Ads, which are paid advertising, and the organic search results, whose ranking is determined only by the search algorithm. When you advertise on Google, text is displayed above, next to, or under the search results if it suits the search query, and is identified through the “ad” label. Aside from this, there is little difference between them and the snippets (text extracts from websites) in the middle. Ads on google are free initially; the clicks that the advert generates are billed. The price per click depends on your budget and how accurately your website is suited to the search query. As Google is by far the most used search engine in the US, search engine advertisement here is among the most profitable. AdWords is a program that Google uses to sell its adverts worldwide. With our tool you can invest in Google-AdWords campaigns in just a few clicks. The 1&1 experts can give you advice on finding the Google advertising plan that’s right for your budget and takes into account the right keywords. With the right strategy for search engine adverts, you can then directly and efficiently target potential clients.
Have specific keywords that you want to keep close tabs on? SEMRush has a Position Tracking tool on their free interface, which allows you to track your organic position for up to 10 keywords and allows you to compare these keywords against your competitors. For more ways to use the free version of SEMrush, check out their article here.
Use negative keywords. These keywords limit a number of keyword variations you will show up for. For instance, if your product isn’t free, you can stop your ads to appear for all searches that include the word free in them. Negative keywords have three match types which are broad, phrase, and exact. They work the same way of keyword match types but with the opposite goal.
2. Screaming Frog – I like Screaming Frog for onsite analysis because it’s a bare-bones, reliable and easy to use crawler. It lays out everything about your site on the table in a spreadsheet format. It shows you all of your pages, titles, H1’s, H2’s, title length, meta description length, any duplicates, what those snippets look like in SERPs, info about images, internal links, response codes, and a bunch of other stuff.
The value placed on Expertise/Authoritativeness/Trustworthiness (E-A-T) –high-quality content must come from E-A-T sources. E-A-T is built by acquiring accreditation if necessary. For instance, medical information found online must come from accredited medical persons or organizations. Corollary, first-hand experience counts as a form of expertise. For example, a user sharing how he survived cancer is a form of expertise.
Some marketers believe that there are “tricks” that will improve the relevancy of sites within the search engines that are spider- (crawler-) based. Not only do some of these tricks not work; many of them can result in negative relevance penalties as the engines take measures to punish search marketers seeking to manipulate ranking and relevance. That said, there are still compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, content formatting, content clarity optimization, and server platform adjustments.
The advantage of paid search is that you can have your website listed on the first pages in a prominent spot on Google and other search engines. However, showing up is only part of the process. You need to create an ad that not only leads to clicks, but to sales or whatever result you’re looking for. If you don’t know what you’re doing, it’s possible to write an ad that people are drawn to and click on, however, you don’t make sales. Since you pay per click, and clicks can add up quickly, you can lose money. For example, if you pay 50 cents per click and 100 people click the ad per day, that will cost you $50 for the day. If you let the ad run for the month, you’ll pay $1,500 ($50 a day multiplied by 30 days) for those clicks.
17. Get listed in directories. They have been around a long time and search engines scan them for new links because of their reputation. Try DMOZ, Yahoo (fee required, but worth it), Business Directory (fee), Ezilon, Best of Web (fee), BizWeb, Gimpsy (fee), Go Guides (fee), Google Directory, or ipl2.
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If your URLs are dynamic URLs (meaning you see something like this: www.donutsaregoodforyou.com/?mode=1-list=1), you’ll want to adjust your parameters in Google Search Console to how you want Google to crawl your content. Again, this helps with reducing duplicate content.
We’ve seen a shift from a consumer standpoint in regards to how consumers find those which they do business with. Even within the healthcare industry, a patient is likely to perform a search online for the nearest treatment center and will look for online tools in order to identify whether their provider is covered by their network, or if they need to travel towards another healthcare provider. This shift is expected to continue into the foreseeable future with the emergence of mobile devices.
I start off with some keyword research, deriving several alternatives to my primary keyword. But instead of writing content first and adding keywords later, I do both at the same time. How? I commit my primary keyword and a few alternatives to memory, and then write away. Provided you’ve researched your keywords as well as your content, the former will fall right into the latter. The keywords will fit right in. I don’t think about the keywords but when I’m done writing, the post is SEO ready. Of course, this is my own personal technique and might not work in your case. And I have perfected the technique over time, so feel free to devise your own technique – just make sure your keywords appear naturally in your content.
Before …. when i publish my new blog post, i always create a link which pointing to my home page or to a another post page that i want to rank. But now … when i use your strategy, i see a positive change on my blog traffic.
2. Text Only Cache Bookmarklet – We just built this handy little gem because I wanted a quick way to get to the text-only version of any URL in Google’s cache, which is handy for trying to determine what Google is indexing on a page. We like to solve little painful problems. This one does it in spades.
WebMeUp is a quality link analysis tool with a HUGE index of “897,704,758,673” backlinks. I’d love to see the tool use some sort of authority metric (like Ahref’s Domain Rank). Otherwise it’s hard to separate the wheat from the chaff in your link profile.
You’re able to create Email Capture Pop Ups and Welcome Mat’s to make sure that all of your search traffic is optimised to land on your mailing list. And make your site look so much more professional.
Just go to Settings > Permalinks and select Post Name or Month and Name. Do this long before adding content to your blog to avoid broken links. If you had no idea, broken links are bad business for SEO, and if you’d like to learn more, Elegant Themes published a great post on why you should never use the default permalinks setting.
Track Your Content Strategy ROI. Because the Content Strategy tool is integrated with HubSpot’s reporting tools, companies can measure each topic cluster’s influence on generating traffic, contacts and customers. This helps focus more time on high-impact topics actually that increase ROI.
A SERP feature is any result on a search results page that isn’t a traditional organic result. The primary goal for SERP features is to give the searcher the most relevant information in a quick, easy to digest form. It stands out, too, so your information will be more visible to searchers. Take advantage of SERP features:
Hey Priya, thank you for passing by, and taking the time to read. You should be able to improve your SEO, just remember SEO is a continuous process that goes on as long as your site remains live. Let us know how that goes 🙂
A significant number of searches performed each day are through mobile devices. Many studies over the last 6 identified that the number of searches using smartphones is steadily increasing especially when it comes to making online purchases.

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Unlike many smaller, less established SEO firms, SEO Agency’s digital strategists have the capabilities and expertise to organise multi-faceted campaigns designed to achieve your desired outcome, whether it includes SEO, or a combination of online marketing strategies and services.

Keyword density is a huge part of this change in more recent years. Use your keyword too much and search engines will view your site as spam, potentially leading to your website being blacklisted from results pages. Use it too little and search engines won’t view it as important to the corresponding keyword. The recommended sweet spot is a keyword density of about 2.5%.

For keyword research I use both Moz Keyword Explorer and Google’s Keyword Planner. I find some of the data and features on the latter to be more precise, so I would choose the Google Keyword Planner for research.

Once upon a time, in the early days of Internet, before sites like AltaVista and Dogpile gave way to the almighty Google, getting a top page rank on a search engine was as easy as repeating a keyword over and over again on a webpage.

In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats. For instance, if you’ve got a brick-and-mortar store, marking up the opening hours allows your potential customers to find you exactly when they need you, and inform them if your store is open/closed at the time of searching.

Hootsuite for SEO focuses heavily on social media tracking. This unique software monitors the social media conversations that your customers are having with your social media accounts. This makes it easier to track your profiles and understand how customers are engaging with them so you can better market to your target audiences.

How many times should you mention your keyword within your content to make it ready for search engines? 2.5% is the standard keyword density but you can take that to about 4% at any given time. This means if your post is 2000 words long, your primary keyword (phrase) should appear fifty (50) times. Naturally.

While the Chrome browser itself is great, it’s really the extensions that make it a top 3 choice of mine. I use dozens of extensions, some are SEO specific others are just great for general productivity.

The SimilarWeb API is useful for returning some additional metrics such as web traffic numbers, category and tag statistics, and traffic sources. The browser extension makes it easy to instantly track these metrics on any webpage.

There are better ways to go about optimizing your content for search engines. When you first sit down to write your content, consider there are two very effective ways to begin. For some creative people, it is easy to start with a keyword or two in mind to target. The very first thing they to do is write a title for the article with the keyword in it. If you target the keyword “Child Identity Theft Protection”, then a good article title would be “Top 10 Tips for Child Identity Theft Protection”. By diluting the keyword within the title, you avoid being flagged by Google as a website simply trying to manipulate rankings.

Want to rank on the first page of Google? In this article, we will you exactly how to do it. Really, you only need to do 5 steps. Those steps are determine the keyword, create an amazing piece of content, get a backlinking strategy going… Read the rest in the post.

Tip: Along with delicious I search on scoop.it for similar opportunities. If they liked an article related to a year.. say 2013 and you update the resource to 2014 chances are they’ll share it. Kind of a twist on your delicious + sky scraper technique. You don’t even have to make the content much different or better, just updated! Got some fantastic links recently because of it.

2) SEMrush – There’s a ton of data available in SEMRush. There’s information about keywords, competition, ads, and much more–and it’s all accessible via their API. If you’re limited to three tools, then this is an excellent one to be using. It’s very all encompasing.

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Studies show that a visitor expect a website to load in no more than 2 seconds. If it takes more than 4 seconds, users usually lose patience, and the chances of clicking the back button are increasing with every second of delay.

While we’re on the topic of duplicate content, let’s talk about a problem many site owners run into when they first launch a blog or articles section: duplicating their own content via the use of tags and archives.

Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don’t acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don’t want seen.

When your business has an idea about a new search topic for which you think your content has the potential to rank highly, the ability to spin up a query and investigate it right away is key. Even more importantly, the tool should give you enough data points, guidance, and recommendations to confirm whether or not that particular keyword, or a related keyword or search phrase, is an SEO battle worth fighting (and, if so, how to win). We’ll get into the factors and metrics to help you make those decisions a little later.

Lastly, if none of these tips are improving your page speed, then its most likely your web host’s fault. You need to move to a better WordPress hosting provider. We recommend using Siteground because they have fully optimized servers to run WordPress sites. If you want managed WordPress hosting, then we recommend either Pagely or WPEngine.

Well try study The SEO Key book by Joshua Grasmick and This is a great introduction to SEO. I was sold on it when I read that SEO is not rocket science, just use a bit of common sense and analytic skills and you can get there!

The Ahrefs backlink checker crawls four billion web pages every twenty-four hours and updates the index in fifteen-minute increments, ensuring the freshest data is available to you at all times. Use the Site Explorer to monitor the backlinks of any URL and gain valuable SEO metric information.

The problem with SEO is you can’t go to any school to learn it (unless you live in certain parts of the US). The internet is your oyster, but first you need to find your oyster knife. It can be difficult for beginners to know where to start. Moreover, not everything you read on the web is noteworthy or truly helpful in teaching you how to SEO.

By looking at the top 10 results for “Child Identity Theft Protection”, you can get an idea of how the competition stacks up to your new website. If the number 1 search result has a blog with very little content, and the last blog post was months or years – then you have found a window of opportunity to conquer your competition and gain site traffic. It would be wise to take advantage of this by targeting “Child Identity Theft Protection” in your content in the future.

37. Google’s Webmaster Academy – For a complete understanding of best practices and guidelines to what Google favors, take this course detailing the dos and don’ts of creating a good website that Googlebots crawl and index properly, and which the search engine favors in rankings. Albeit somewhat advanced for a beginner, it will introduce you to the more technical aspects of optimization – some of which you will need to deal with yourself.

Developed by Moz, this free tool allows you to check data for any domain name. You can see who is linking to that domain and what anchor texts they are using. Apart from that, Open Site Explorer offers a wealth of information like top pages, linking domains, which pages are linked on your site, etc.

Boomerang is an app that helps you improve your email productivity and functionality. Boomerang allows you to follow up on any emails, even the ones that you forgot. It is excellent when it comes to link building, guest posting,  or any time when you have to send a lot of emails.

In the early days of SEO, you could pepper keywords into your on-page content and watch as your website moved up to the top of the search results. Today, search engine’s algorithms have become more complex, relying on a variety of signals to determine where a site should rank for certain keywords. That being said, there’s a select few tactics essential to any SEO strategy—no matter the type of business at hand.

In many cases, rewriting this content to ensure it’s as original as possible will suffice (it’s understandable that a description for a product sold on 100 other sites can never be entirely original).

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So Brian, regarding #16 does that mean that you can never send an inner post link to a main page that’s located on your main nav bar?? I mean it will never count? But those main pages needs the most links…

While this may sound all fine and good, to do SEM right you will have to spend a lot of time at it. You have to get it started, you have to learn what you’re doing, and then you have to continually revisit your site and fine tune it to make sure that it is fully optimized and as search engine friendly as possible.

97. Fat Free Guide to SEO Copywriting – See what they did there? They used the keyword “free” to get us to click on the link, except they do charge a symbolic sum to download their content. In all fairness, the price is a mere $1.27, and the booklet does touch on important points of copywriting.

Thanks for this post. I am new blogger. I am facing problem with my page speed. My page speed is too slow. What can i do now to increase my page speed? You can check my site http://www.blogornate.com/ and give me some suggestion please.

If you want to generate qualified leads quickly, pay-per-click advertising is the right tool. Ranking By SEO is a leading Indian name in pay per click management. We have helped diverse clients achieve their marketing goals through PPC ads. Our result-oriented pay per click advertising campaigns will increase your brand awareness and boost sales.

Its written with massive and busy (multi-)sites in mind and therefore 197% to 867% faster compared to other popular SEO plugins. It also consumes 177% to 260% fewer server resources and makes 15% fewer database interactions (numbers may vary on this one depending on plugin compatibility).

The other tool I am playing with now is a way to automate a lot of the outreach and the good news is it is free! It’s called Gmass and allows you to streamline the outreach process for link building as explained in this video:

That is one very comprehensive list of tools, you can be forgiven for missing some out but I wanted to add (our own) WordTail as an additional tool for rank tracking – new kid on the block, only just launched etc etc.

Bottom Line: LinkResearchTools is a set of SEO reporting and analysis features that delve deeper and more creatively into backlink tracking and link-focused site crawling than any other tool we tested. I…

2. Text Only Cache Bookmarklet – We just built this handy little gem because I wanted a quick way to get to the text-only version of any URL in Google’s cache, which is handy for trying to determine what Google is indexing on a page. We like to solve little painful problems. This one does it in spades.

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10. Remember that content is king. Building great content and keeping it up to date is the key to SEO. Search engines love sites like blogs, which are highly topical and regularly refreshed. But always remember to put your visitors first—at the end of the day, even a site that ranks well and gets lots of traffic is no good if the visitors don’t like what they see.
On the voice and natural language side, it’s all about FAQs (frequently asked questions). Virtual assistants and smart home devices have made voice recognition and natural language processing (NLP) not only desirable but an expected search vector. To predict how to surface a business’ results in a voice search, SEO professionals now need to concentrate on ranking for the common NL queries around target keywords. Google’s Quick Answers exist to give its traditional text-based search results an easy NL component to pull from when Google Assistant is answering questions.
Wow, really great post. Just wanted to add to the keyword generation through Wikipedia post. You could also take a page from Wikipedia and pop it into Adwords in the Landing Page entry and ask Adwords to generate keyword ideas for you.
Go out of your way to make great content. Each page must have well-written, informative, useful and in-depth content. Invest heavily in your content and it will pay off in brand messaging and traffic. Great content will engage visitors and will invite them to share. Focus on the following content creation tactics in 2018:
I was introduced to BuzzSumo a number of years ago and I can’t say enough good things about it. I use it primarily for content ideation, but it does so much more than that. Social analysis, influencer identification, link analysis, keyword research…you name it.
To reiterate, it is a bad SEO strategy to write content for your website for the sole purpose of ranking in the search engines. At face value, this may seem like the most logical thing to do. Of course, Google and all the search engines are able to pick up on this tactic – and they do penalize for it.
In this way, URL structure acts as a categorization system for readers, letting them know where they are on the website and how to access new site pages. Search engines appreciate this, as it makes it easier for them to identify exactly what information searchers will access on different parts of your blog or website.
I’m a new marketer working in my first digital position. I work for a small property management company in Indianapolis and we use HubSpot for our CMS. We produce great content every week and most of our competitors don’t produce ANY yet they still outrank us for our targeted keywords. Any thoughts/advice?
SEO (Search Engine Optimization) is one of the most important things you can do for your business, especially online. It is crucial that you use the right strategies that have been proven to work. If you don’t, you could make common mistakes and lose out on opportunities to grow your brand as fast as possible. […] Read More
“Securing your identity online is becoming a difficult task as technology advances. Nobody is safe, not even your children. Thankfully, new child identity theft protection services have begun to show in the marketplace.”
As a matter of fact I just forwarded it to one of my VA’s to source the top websites, blogs, etc in my niche and let him contact them to see how much time it will require, I’m really at the low end cost/budget wise so I have to do it through cheap VA’s.
To follow SEO best practices for blogging in 2018, create longer content. Hubspot reports that the new sweet spot for a blog’s length is between 2,250 – 2,500 words. Search engines favor longer posts and visitors will spend more time on your website. If you need suggestions for your blogs, try using SEMrush’s “SEO Content Template.”
I revised and updated my SEO best practices guide to be more relevant for 2017 2018. I will update this page with a plethora of new insight before the clock strikes midnight on 12/31. I will focus mostly on local SEO since that search experience saw the most changes in the search results.
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
Are you looking to build a sustainable future for your website? Partner with the agency that was named SEO Company of the Year. We have a proven record of achieving your ultimate goal…more conversions!
Mike Levin is the Senior SEO Director at Ziff Davis, PCMag’s parent company. His career goes back 25 years to the halls of Commodore Computers, as an original Amiga fanboy to be beamed up by the mothership just as it imploded. Over his past 10 years in NYC, Mike’s highlights have included leading the Apple Store, Kraft and JCPenney SEO accounts whi… See Full Bio
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips.
Yoast: This is the standard in SEO plugins for WordPress. I love how easy it is to set up sitemaps, Google Analytics (which is a separate plugin), and verifying your website with Google and Bing Webmaster Tools. It also does a lot of things automatically, which is extremely helpful for clients that I’m not working with on a monthly basis.
This is the easiest way to get started with link building. Tracking where they are getting their most authoritative backlinks will help you to understand their strategy, how they are anchoring the links on their pages, and provide insights as to where you can gain similar links.
I normally drop about 5 to 10 keyword ideas for a new amazon site that I’m looking to build out into Keyword S****** and it just spews out thousands of keyword ideas. I’ll then download the list after a few minutes and drop it into Keyword Planner to find out volumes and other metrics.”
Great post. It’s crazy that some firms benefit just because they can afford to be on some list. There’s no way a smaller firm could afford the fees that are associated. This obviously doesn’t mean that they don’t do good work. Reading client testimonials and case studies is a much better indicator of trust.
I’d also include MicrositeMasters. They offer a free plan for 10 keywords. Also if you want a free trial for a paid plan, you can use this link to get your first month free: http://www.micrositemasters.com/We-Met-In-Person.
While advertising typically lets you pay for placement—you decide where people see it—SEM is a more fluid process. It generally uses pay-per-click (PPC)—also called cost-per-click (CPC)—which is a process uses an auction and ranking system to determine which ads appear in which order.
SEO is not a set it and forget proposition. It’s an iterative process. You do what you can, measure the results, and continue to improve. You can’t SEO a site in a day or month. As with marketing in general, SEO is never-ending. It also changes daily and what works for one site may not work for another.
Second, you’re going to take the unique URL they give you and share it with as many people as you can. They can be your friends, social followers, or your email subscribers. Basically any of your contacts.
Click on ‘Start Highlighting’. You will be asked to choose what type of data you want to highlight. If you have a simple content blog, choose articles. If not, choose what is the most appropriate category for your website.
We’re more than just a blog! Our online software helps marketers turn analytics into insights that guide decision-making and growth. Kissmetrics is different because it ties every visit on your website to a person – even if they’re using multiple devices.
To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid and organic SEM and have realistic expectations about what they can expect each methodology to achieve.
SEO is a game of time & patience. One have to learn first what to do and what not do and apply the basics carefully. You have to wait for some time to get results. Many thanks for this awesome article for beginners.
I don’t really agree with using tag clouds. By doing so you will get a lot of new links with the result that all of your other links lose some value. It’s not really worth it and personally I don’t believe the users ever use it.
Use Open Graph metadata: This makes your links look prettier on Facebook/Twitter/etc. Pretty links will get more clicks and more shares. If you have Yoast installed, then the plugin will handle that for you. Otherwise, here’s how to do it.
It is tough to get some clients to understand. Many really don’t care how they get to the top of the results, they just know they want to be there. What I try to explain is that it is more than just the keyword position. Things like click-through, brand recognition and reputation are also important. Pointing out the same-ness of the “cityname seo” results can help too. Ask if they are more likely to take seriously on one of the identical “CityName SEO Company | SEO CityName” results, or the one with a recognizable brand. Most people do understand that they want to stand out at least a little bit.
Running the Website Auditor is one of the very first elements of any SEO campaign that we run. On-page and site optimization is generally a one-time process and this tool enables us to identify problems. Once we evaluate the report, we can correct the problems and then anything we do off-page will work much better. Here you can see part of a website auditor report for meditateinbirmingham.org:
I can recommend Ubersuggest for quick Google Autocomplete research, too, and also I’ve found Answer The Public to be very useful, too, when investigating what QUESTIONS are being asked on Google by users about a certain topic.
Most technical SEO tools scan a list of URLs and tell you about errors and opportunities that it found. What makes the new Screaming Frog SEO Log File Analyser different is that it analyzes your log files. That way you can see how search engine bots from Google and Bing interact with your site (and how often). Helpful if you run a huge site with tens of thousands (or millions) of pages.