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Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”
Search & Extract Twitter Users+ “Find Influencers in Any Niche” — Find influencers who’ve shared any piece of content on Twitter in the last 7 days. Also useful for finding influencers who’ve shared content from a particular domain. Or about a particular topic.
Bliss Drive Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Bliss Drive. To learn more about us and manage and complete your brand description, please click here.
12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.
As a small or mid-sized business, hiring a quality search-engine-optimization consultant or agency can be expensive and a painstakingly tricky terrain to navigate. Guiding and effectively managing SEO consultants is equally challenging. What questions do you ask them? What tactics are working? How were results achieved?
The paid version of Screaming Frog allows you to crawl an unlimited number of webpages, which allows you to just plug in your website domain and let the tool crawl your entire site! It also has the ability to integrate Search Console and Google Analytics.
I’ve been busy building my own (free) tool which can help you bulk check urls for their status (redirects, 404, etc.) and let’s you export them (or a selection). I would really be very thankful if you could check it out (www.urlcheckr.com) and when you like it perhaps even add it to the list.
Hubstaff is a time tracking tool we use to make sure that everyone in the team is doing what they’re supposed to do. It takes 3 random screenshots in a span of 10 minute just to keep everyone on their toes. I cannot recommend this tool high enough. Try it here.
If an author wants a page to be accessible from a second location for promotional purposes, AEM’s vanity URLs, defined on a page-by-page basis, might be useful. To add a vanity URL for a page, navigate to it in the Sites console and edit the page properties. At the bottom of the Basic tab, you see a section where vanity URLs can be added.  Keep in mind that having the page accessible via more than one URL will fragment the SEO value of the page, so a canonical URL tag should be added to the page to avoid this issue.
many thanks for such awesome article, I’m going to apply the step 7. linking to authority sites 🙂 Just wanted to ask, when I write an article with 400-500 words and link out to 3-4 similiar websites and 3 authority sites with similiar content, will it be ok? it’s not too much? Thanks a lot 🙂
16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.
Organic search listings (SEO) are determined by proprietary search engine algorithms, while paid results are bid on and paid for on a per-click basis. SEM is not used in reference to display advertising, though PPC and display share many best practices. Strong SEM performance can consist of high placement on one — or both — of PPC and SEO.
SimilarWeb is very useful for spying my competitor’s sources of traffic. I find it to be very accurate and it’s great that I can see how much of my competitor’s traffic is coming from search engines, and what are their best referrals.
Rich Mark-up allows different websites like search engines, social networking sites etc to know about your website content better. We insert some of the major rich markups to your website to gain more traffic from various sources and by showing the relevant content to the users.
Google is obsessed with improving user experiences. It tries its best to provide relevant content in the most convenient manner. Clearly, non-relevant anchors with non-relevant links behind them lead users to non-relevant content, which Google does not appreciate.
Want to see the search results for Google.co.uk, Google.de or any of the other 150+ international Googles? Look no further than Search Latte. Just enter your keyword, pick an international version of Google, and you’ll see that country’s search results. No proxies or VPNs needed.
I always admire the way you write. Every article on Backlinko are true gems. Some of the above mention tips I often use for growing traffic to my blogs. While other I will definitely try in future. Thanks.
SEMrush, although technically a Freemium tool, offers far more insights and data using the paid version of the software. It allows you to see the keywords your competitors are ranking for, the landing page for each keyword also the value of the keyword (should you be interested in PPC).
98. On-Page SEO Checklist – What’s better than a guide? A tutorial. And what’s better than a tutorial? A checklist! – which is what you get for free if you register with an account on the Webpage FX website. A book like this teaches you all there is to know and do about on-page optimization. Your reliance on tools for this task only works in the post-publishing phase, so it’s best to start off with all your on-page factors ticked off.
157. Teach Yourself Visually Search Engine Optimization – If you’re a visual learner, but not particularly keen on videos, you might like to try this book by Rafiq Elmansy. It lists and explains the fundamentals of SEO in a visually structured setup; in that regard, it can be really useful for beginners, allowing you to compare stuffy, text-heavy courses and articles with a simpler format.
While doing your research, think longtail keywords. Stretch your keyphrase to a maximum of four (4) words, and you will have a higher chance of ranking well for your single-word keywords. For example, ‘WordPress themes’ is more competitive than ‘responsive multi-purpose WordPress themes’, meaning it will be harder to rank first for the former as opposed to the latter.
Since I work strictly with WordPress going with something like the Genesis Framework and a child theme would be ideal. Using this type of framework ensure your site is fully mobile optimized for portable devices and is taking advantage of Schema markup.
I’m humbled, so humbled you found this guide useful. Sad to hear you were tossed under the bus. That sucks, but we hope this guide will help you recover your rankings. All the best improving your SEO!
Cool Feature: Find duplicate or incorrect citations that are floating around online. Helpful if you recently changed address or just want to make sure your NAP citations are consistent around the web.

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Your site should also consist of evergreen “pillar articles” supported in a pyramid structure by smaller laser focused blog posts supporting your H2’s. Structuring and interlinking your site strategically will have a tremendous effect on several search engine ranking factors.
Ahrefs. No one even comes close. If I didn’t have Ahrefs, I’d use Majestic. If I didn’t have MJ, would I use OSE? I think I would just build my own index. Ahrefs is a tremendous tool for link mining. Their DR metric is totally decent too. I actually prefer it to the likes of other metrics because it’s link based. I know what I am getting and reporting on. When I hear a fellow SEO isn’t using Ahrefs…I can’t help but scratch my head.
It has been a pleasure serving you all through the years, and I hope you wish for me what I wish for you, every bit of happiness and success, whatever that means to you. May you “go forth and prosper” now with Best Dallas SEO as your guide!
Google Docs: This can be used for everything from content planning and creating, to data storage and mining. Also the go to tool to collaborate with a team Gmail: Goes without saying – best email tool out there and vital for everything from outreach to client contact.
In the past, you could easily get thousands of links and rank higher but nowadays you have to do more than that.  My advice is to forget about link building all together and put all your efforts in making a great website, promote it correctly and everything else will follow.
Boostability was created in January 2009 with the idea of creating affordable and effective SEO services for the small business marketplace. This was a revolutionary concept because SEO companies in general have avoided marketing to small businesses because they were not able to provide an effective service for the budgets that small businesses could afford and they were not able to deliver a scalable service that was profitable. Boostability founders saw this challenge as a tremendous opportunity, they set out to do what no SEO company has been able to do, deliver cost effective SEO services that produce results. Our primary operation is to partner with organizations that service small and local businesses and who want to provide quality SEO to their clients.
Make sure that you ask plenty of questions. Ask for references, and examples of successful campaigns that they have worked on previously. Find out how many pages are included in the price they have quoted, and ask how they plan to maintain your SEO program in the longer term. Be wary of search engine marketing companies who make extravagant claims, and who guarantee that your site will appear on page one. It’s pretty obvious that not every site can secure that coveted first place on Google! Also watch out for “top” SEO agencies that plan to cram your site full of hidden text and links; search engines hate spam! No respectable UK search engine optimisation company would ever resort it this cheating tactic.
I first heard you talk about your techniques in Pat Flynn’s podcast. Must admit, I’ve been lurking a little ever since…not sure if I wanted to jump into these exercises or just dance around the edges. The clever and interesting angles you describe here took me all afternoon to get through and wrap my brain around. It’s a TON of information. I can’t believe this is free for us to devour! Thank you!! Talk about positioning yourself as THE expert! Deep bow.
Great to use inside other paid for software, or freemium software, that allows you to analyse the quality of the keywords you’ve selected. Or, use the results to create query-targeted content that fits these searches perfectly.
Until relatively recently, search engine optimization used to fall under the umbrella term “search engine marketing,” but both have become so complex that SEM and SEO now exist as two separate (but closely related) entities.
Another unique feature of SEOJet is they will guide you to do your homepage SEO a little differently then you may be used to. Using data from big brands like Amazon, Apple and others that constantly show high in the search results, SEOJet helps you build brand trust with your homepage. The homepage link maps mimic those of the big brands so you can let Google know your business is legitimate, trustworthy and worthy to be ranked in the search results.
Another way to use the program is to upload your keyword list. The rest of the process is the same as above after you press the Get Estimates button. The only difference is that you have your keyword list instead of the keywords suggested prior. Remember,  Google loves associated words, and rich topical SEO copywriting.
Apart from that, SEOquake toolbar can show you all these parameters for all the search results. This information can be extremely useful if you are gauging competition for different keywords. You can even download search results in CSV format and prepare your own excel sheets of search data.
There are many SEO benefits for providing the best possible user experience. You need an easily navigable, clearly searchable site with relevant internal linking and related content. All the stuff that keeps visitors on your webpage and hungry to explore further.
Boomerang is an app that helps you improve your email productivity and functionality. Boomerang allows you to follow up on any emails, even the ones that you forgot. It is excellent when it comes to link building, guest posting,  or any time when you have to send a lot of emails.
Interstitial Ads: Google has confirmed it may choose to penalize sites that display interstitial, full-screen ads (below) to users on mobile devices. So be careful with interstitials—particularly those that block users from reading content as soon as they hit your page.
56. Free SEO Training Course – Jason McDonald proposes some free webinars that introduce you to what he considers to be the top ten free SEO tools. Such a topic has to be of interest to both beginner and advanced optimizers, cheap home shopping online especially to freelancing SEOs who might not dispose of the best budgets.
It shows you keywords that tend to get searched for together. For example, let’s say you pop “gluten free” into the tool. Google Correlate tells you that people searching for “gluten free” also search for “cheese gluten free” and “flour gluten free”. Very cool.
64. Distilled’s 7 Places to Look for Keywords – When you get a good grip on how keyword research is performed, you might like to check out this very actionable article from Distilled, which provides creative ways of expanding your keyword list other than Google’s AdWords Planner.

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Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine’s database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[43]
Secondly, we have white and black hat SEO. The former is an SEO strategy that adheres to SEO rules established by Google and other search engines. On the other hand, blackhat SEO involves gaming search engines, which will only land you in hot soup. You should endeavor to build a white hat SEO strategy, and never once think about manipulating search engines using black hat techniques. In simpler terms, don’t try other dirty tricks that are not contained in, say, this resourceful SEO Guidebook by Google.
Because search engines can’t “see” images the same way humans can, an image’s alt text tells them what an image is about — which ultimately helps those images be found in search. Alt text also makes for a better user experience, as it’ll display inside the image container when an image can’t be found or displayed, and can also improve accessibility for people with poor vision who are using screen readers.
96. Composing Irresistibly Viral Titles – Learning how to write good titles is a weighty part of SEO, and has a lot to do with on-page optimization too. Besides making sure your titles are the right length, you also want to make sure they are relevant, and that they attract clicks! This all-embracing article by Dan Shure lists multiple ways to make titles engaging and optimized.
Over The Top SEO LTD also known as O.T.T is an international Full Service Digital Marketing Company that specializes in SEO, Online Reputation Management, Lead Generation, Unique & Advanced Marketing Techniques and far beyond the normal activities of an SEO company.
Deep Crawl is a great online SEO tool and an ideal solution when crawling larger sites, or if you need your crawler in the cloud. This tool is very useful for large site migrations, and it can easily check hreflang tags are set up correctly.
Power Suggest Pro is a desktop-based keyword research tool. Enter a keyword and it spits out ideas from a number of different search engines (like Google and Wikipedia). Cool Feature: “Ideas!” give you a list of common terms people use in search engines (like “best X” and “how to fix Y”). Helpful for coming up with new keyword ideas.
Search engines are using brand and content mentions to determine ranking. The reason behind this approach is simple: If more people like, retweet, pin, stumble etc your content, it must be valuable and vice versa.
An overarching theme for SEO is enriching the user’s experience. Imagine that you are a user of your favorite website. One day you logon to your favorite website and you notice the loading time is horrific. You sit in your chair for a minute not doing anything. How do you feel? Deep down inside there is a part of you that wants everything right now. Even if it’s your favorite website, something wants to move on and do something else. This isn’t just specific to you, everyone feels the same way.
This is such a great list Matthew! I can’t wait to start using some these tools. I am curious, what is the best software for building some safe links directly from a money site? I’m very new to link building, but I’d like to start getting some better anchor text out there.
Hi Matt, just wanted to say thanks.Been scouring the web for months for certain SEO help. Found exactly what I was looking for in three of the first articles I read on here. Incredible info. Appreciated.
You are worried about your business and you are looking at your competitors to get some idea then you are at right place. Yes, a competitor can help your business in a certain way. You just have to understand their tactics.
for consumers. Great companies fail every day simply because no one knew about them. Low-quality companies join the ranks of the Fortune 500 because they knew how to market themselves. Don’t make the same mistake as the former and don’t get beaten by the latter. Coalition Technologies is the solution to your online marketing problems. Don’t waste your money having a billboard that 10,000 people see a day but don’t need your product / service. Use SEO so that you can have 1,000 people actively searching for products and services like yours and are ready to buy from you. That is the power of SEO and that is why you can’t afford to neglect it.
While there’s not much you can do to influence what text gets pulled in, you should continue to optimize your post for readability (see above). By creating reader-friendly content with natural keyword inclusion, you’ll make it easier for Google to prove your post’s relevancy in SERPs for you.
One of the most important datasets from GWT is the link data. (Search Traffic → Links to Your Site → More) Staying up to date with toxic backlinks is one of the most important defensive actions you can take.
If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Relevant Inbound and Outbound Links — Internal links to other pages on your website and outbound links to other websites are important. Create relevant internal links within your own content so that visitors can continue learning your company. Create relevant outbound links to other sites from which you obtained the research for your content.
STAT – What I love about STAT is the ability to scale research across an industry or massive data set. If you’re working with a ton of variables and want to find holistic trends across clients or competitors, this is your tool.

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Consumer Surveys has a free feature that helps you get a measure of consumer satisfaction and opinions. There is both a free and paid option of this app, which you can choose based on your needs. The free version can only be used to ask four default questions, but even this can still be of great help when it comes to gaining information about how the users felt about your website and their experience while using it.

The best feature of Screaming Fros that I love is its ability to fetch everything related to technical SEO from your website. You don’t need deep SEO knowledge to know what is wrong and what is not; this tool will filter out issues for you.

Stay up to date on what content works well in your industry. Using this feature to research keywords displays the best performing content as it relates to social buzz, backlinks, and organic traffic. You can find articles mentioning your target keywords or see websites that have never linked to you.

Which network is right for your advertising campaign? One major factor is user preference: Google is by far the more popular platform, with roughly three-quarters of market share, but that doesn’t mean Bing doesn’t deserve your attention.

Tired of worrying about your rankings and what your SEO company’s doing with your money? Put your fears to rest. Think of how relaxed you’ll feel knowing your SEO company works in your best interests. And then laugh when you outrank the competition and win all the customers!

I’m humbled, so humbled you found this guide useful. Sad to hear you were tossed under the bus. That sucks, but we hope this guide will help you recover your rankings. All the best improving your SEO!

Lately, I am been working on launching my own personal and company for our new project and your Skyscraper Technique is gold. Since I am starting a fresh blog, it would definitely give me an edge as I can do things right from the very first post!

An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then transform and analyze it using all a BI tool. The problem for most business users is that’s simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It’s about making a process that’s core to modern business success more easily accessible to someone who isn’t an SEO consultant or expert.

I just want to thank you for such a remarkable list and especially the tools were much effective and helped me improve my SEO and I have applied many new strategies through this. So thanks for sharing it.

Firstly, SEO involves two strategies namely on-page and off-page optimization. On-page optimization consists of all optimization activities that you do on your site (or web pages). This includes content creation, adding keywords and optimizing title and meta tags. Off-page optimization is every other SEO activity that involves third party websites such as blog commenting, guest blogging, directory submissions, link building and social bookmarking.

2) SEMrush – There’s a ton of data available in SEMRush. There’s information about keywords, competition, ads, and much more–and it’s all accessible via their API. If you’re limited to three tools, then this is an excellent one to be using. It’s very all encompasing.

Make sure that your content delivers what promised in the title. If for example your title is “How to lose 15 pounds of fat” make sure that your post provides an accurate description (or steps) that someone can follow to achieve the desired result.

If you’re on a tight budget, Wincher is the one rank tracking tool that you should add to your arsenal. The free version is pretty nice with weekly updates and 7 tracked keywords. But when you upgrade to the $8/month paid plan you get many of the same features as the big boys (like email alerts) for pennies on the dollar.

Social media and SEO often don’t come up in the same sentence, but Hootsuite recognizes the importance of a holistic campaign that includes social platforms. Monitoring social with Hootsuite helps you keep track of customer feedback about your product, services and web presence; this makes it easier to improve operations or build on current successes.

And a good scraping/crawling tool for things like getting the lay of the land (crawling sites) to scraping specific data points, or mining footprints is a must have. Screaming Frog deserves a tip of the hat. Every other aforementioned need, I will generally build my own.

Just be super-mindful about filtering out spam comments, or immediately removing any that slip through. It’s also worth adding the nofollow value to your comments section so Google ignores any erroneous links that may appear.

Putting together a list of free SEO tools can be a daunting task. There are hundreds out there! I aimed to grab the ones that we’ve found valuable here at Buffer and the ones you can use via the web within minutes to get some amazing insights.

51. HubSpot Broadcasts – These audio broadcasts can become useful when you have learned enough about SEO and start needing to refine your techniques and finding new avenues for keyword research, specialized link building techniques, or resources for content topics. What’s more, you can download and save slides from each broadcast, so you can revisit the information and reuse it anytime you need.

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SEMrush – This tool not only identifies keyword opportunities on your site you may have missed, but also reveals the top keywords used by your competitors – in both paid and organic search. It also helpfully provides keyword and ranking data beyond just the U.S. versions of the popular search engines.
Submit your website to hundreds of search engines, directories and links pages. Our trained staff will review your website and provide you with recommendations to improve it for better search engine rankings. Details.
Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.
On April 24, 2012 many started to see that Google has started to penalize companies that are buying links for the purpose of passing off the rank. The Google Update was called Penguin. Since then, there have been several different Penguin/Panda updates rolled out by Google. SEM has, however, nothing to do with link buying and focuses on organic SEO and PPC management. As of October 20, 2014 Google has released three official revisions of their Penguin Update.
If I were limited to three tools, I’d first choose Screaming Frog. It’s the single best tool I’ve come across in eight years for diagnosing technical SEO issues and getting a snapshot view of crawlability or relevancy issues.
Osmeloski says, depending on how small your business is, and how regionally specific it is, you may not even need to worry about your keywords and links. Sometimes updating your directory listings can bring in that search-related business. And the basics are easy to do yourself.
Search engines are great at reading text on your website, but they still haven’t quite figured out how to look at the images on your site. To understand what’s displayed in a photo or graphic, search engines look for “alt text,” a concise written description (just a few words) about each image on a website. When writing alt text, be sure to accurately describe what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.
We’ve seen a shift from a consumer standpoint in regards to how consumers find those which they do business with. Even within the healthcare industry, a patient is likely to perform a search online for the nearest treatment center and will look for online tools in order to identify whether their provider is covered by their network, or if they need to travel towards another healthcare provider. This shift is expected to continue into the foreseeable future with the emergence of mobile devices.
Link building involves gaining links to your Website from other Websites that are frequented by your targeted visitors. The more quality inbound links you have, the more popular your Website is in the eyes of Google, Bing and other engines. And, these links can have a dramatic effect on your search ranking. A good place to start your link building efforts is to make your Website content link-worthy. Good content attracts links, so fill your Website with interesting and informative content such as a library of best practices articles, a blog about developments and trends in your industry, etc. Next, get your Website listed in online directories and portals. Look first to important online destinations within your industry, then focus on general purpose directories like Better Business Bureau and Business.com. You can also garner links from vendors, customers, business partners and trade associations. Finally, you should leverage online public relations and distribute press releases and articles online. By consistently applying these link building strategies, you will dramatically impact your ranking on Google and boost your online popularity.
The final piece to the puzzle is handling these shortened URLs when they come in to the dispatcher, which is where mod_rewrite comes into play. The biggest benefit to using mod_rewrite is that the URLs are mapped back to their long form before they are sent to the dispatcher module. This means that the dispatcher will request the long URL from the publish server and cache it accordingly. Therefore, any dispatcher flush requests that come in from the publish server will be able to successfully invalidate this content.
Really great helpful SEO tools these are. Very useful SEO article for anybody who want to be a SEO professional and who want to take SEO service for their webstie. These all are great parameter for measuring SEO. SEO related another tips and topics are here http://www.oathseoservice.com
Working in partnership with EZ Rankings in helping to get top rankings for my client selling Oil Tanks. We worked with 22 keyword phrases and within 6 months they had achieved first page Google rankings among other search engines as well. Some major highly competitive keyword phrases also made it into the top 5 which was a very good achievement and left me with a very happy client. EZ are a good team to work with and it’s a bonus the people I worked with speak good English.
The emphasis on tools, meaning plural, is important. There’s no one magical way to plop your website atop every single search results page, at least not organically. If you want to buy a paid search ad spot, then Google AdWords will happily take your money. This will certainly put your website at the top of Google’s search results but always with an indicator that yours is a paid position. To win the more valuable and customer-trusted organic search spots (meaning those spots that start below all of those marked with an “Ad” icon), a balanced and comprehensive SEO strategy is a must-have. This can be broken down into three primary categories: ad hoc keyword research, ongoing search position monitoring, and crawling. In this roundup, we’ll explain what each of those categories means for your business, the types of platforms and tools you can use to cover all of your SEO bases, and what to look for when investing in those tools.
Another ethical controversy associated with search marketing has been the issue of trademark infringement. The debate as to whether third parties should have the right to bid on their competitors’ brand names has been underway for years. In 2009 Google changed their policy, which formerly prohibited these tactics, allowing 3rd parties to bid on branded terms as long as their landing page in fact provides information on the trademarked term.[28] Though the policy has been changed this continues to be a source of heated debate.[29]
Dragonfly SEO Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Dragonfly SEO. To learn more about us and manage and complete your brand description, please click here.
When it comes to marketing, a landing page has a specific role: to convert. As part of a marketing campaign, a landing page, also called a “lead capture page,” is optimized through language and design to get a visitor to convert by taking a specific action.
10seos.com has been my life and business saver. did not know anything about SEO and its ever changing technologies. But 10seos.com guided me from the dark to the light by assisting and giving me the accurate information regarding SEO and SEO providers.
I’m kind of cheating a little bit with this one, as technically it’s a freemium product. However, I’ve found it offers enough information to be useful as it’s free incarnation. It scrapes your site and tells you of any inefficiencies, even offering checklists to complete. A great tool to get an overview of your site and competitors.

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130. Keyword Discovery – This is another nifty little tool that allows you to find search terms for your site. What I find nice about it is that it somehow manages to give you, as you’ll find described on the site, both generic and long-tail keyword, that are somehow gathered from some 200 search engines from all over the world. In its free version, the Keyword Discovery tools offers hundreds of search terms, and search trends for the last 12 months. If you get the paid version, you’ll get up to 10,000 search terms per query, and a complete 12-month trend history.
Thanks a lot for sharing your valuable insights with us. SEO definitely requires a little bit of work beyond keywords. Great point, I like the example you’ve used to illustrate it. good stuff. Nice content. I enjoyed reading this thoroughly. you have done a great job on this blog.I am impressed with your work.
#7 of Best SEO Companies of March 2018 – SEO Werkz is a full service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
When Google rolled out the Hummingbird algorithm a few years ago, they started taking related keywords into account for rankings for head terms. So if you optimize for [red oranges], listing out other fruits and colors would help your optimization for your main keyword.
This article is very informative and very useful to all who create a website or blog .SEO is the main important thing to do for website and who read this article and follow these step can get success thanks for sharing..
this is free version of Moz’s SEO tool URL Metrics: http://metricia.com/mozs-seo-tool-url-metrics-checker you can check MozRank, MozTrust, Page Authority, Domain Authority, backlink, and more with complete report.
Read…picked up jaw from the floor…read again…shook my head and smiled…bookmarked and now reading again! Brian, you’re by far the best SEO guy on the planet and a nice decent bloke as well. I love these gems you post every so often and looking forward to your next online course.
41. Do you need an SEO? – Google explains what clients should ask when looking to hire an SEO. The article will give you good insights on your responsibilities and obligations as an optimizer, and perhaps guide you towards learning you wouldn’t have thought about adding to your education.
Keywords can also guide other promotional efforts—even business decisions. In their “Beginner’s Guide to SEO,” the team at Moz wrote: “The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.”
Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.
4. Branding is more important than ever. Tools like Cision and Social Searcher help you monitor brand mentions. Cision also provides you with contact information to reach out to the appropriate journalists to try and get media mentions. This can go hand-in-hand with other tools like HARO, a tool that helps to connect organizations seeking media placement and journalists seeking opinions from experts. ”
Search engine marketing is the practice of marketing or advertising your website through search engines, like Google, Yahoo or MSN. Search engine marketing (SEM) may consist of one or more of the following components:
One feature that I’ve worked hard at is the competitive analysis. Part of the success of online marketing is knowing how your competitors are doing. Information about their websites is free for the looking:
Once you have a mobile app in place, you can begin implementing the steps on how to get your deep app screen indexed on search results by referring to this straightforward documentation from Google. The process can be arduous for non-developers, so you may want to ask for help from an expert regarding this.
JumpFly professionally develops, implements and manages Google AdWords, Bing Ads, Yahoo Gemini and Facebook pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their paid placement campaigns. JumpFly is a Premier Google Partner, Bing Elite Partner, and Facebook Certified Professional. JumpFly assists more than 400 clients, offers a money-back-guarantee, ranks as the #1 PPC Management Company by TopSEOs, Clutch and Great Agencies, and has an A+ rating from the BBB.
I don’t typically look at “SEO” in terms of campaigns. We have content marketing campaigns, PR and publicity campaigns, paid advertising campaigns… all of which are tied together in a cohesive digital marketing strategy. When it comes to SEO, we tend to start with audits and move on to whatever implementation is required based on the audits.
Thanks Brian for sharing these points. I was desperately looking for ways to increase search traffic. Although, it is good right now, but I need more. All I was getting was basic SEO techniques which I have pretty much applied but was looking for extensive ones. These are perfect for my requirement. Thanks a bunch!
Once in a spread sheet, you’re ready to have tons of fun by visiting each URL in cells under the column titled “Source URL” and denote whether or not this is a link you may be able to acquire by colour coding the background of each row with yellow.
It can be difficult to decide which search tools to use when it comes to your company or client’s paid and organic search campaigns. I have found a great selection of tools; some which are recommended often, with good reason, and others that shouldn’t be discounted. Many of these tools have similar features, but they usually have something unique that makes them useful in their own way.
In short, we want to be accountable to you for what we do with your money. Our reporting helps us do that. When you hire us to do Internet Marketing for you, you’re put your trust in us, and we want to make sure that you don’t feel like that trust is misplaced. We’re not like other SEO companies; when you work with Arcane Marketing, you can rest assured that you know exactly what we’re doing on your behalf and how that work is impacting your KPIs.
Google Trends shows changes in search volume for different topics, search terms, and entities. Mastering this tool can keep your content current and one step ahead of the competition. For search marketing, it just makes good sense to analyze changes in search query behavior. Even everyday bloggers can improve their results by understanding which topics are trending.
Digital Net Agency Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Digital Net Agency. To learn more about us and manage and complete your brand description, please click here.
The rel=”canonical” meta tag tells the search engine what the authoritative page is, in the event you have similar or duplicate content your website. Google respects this meta tag so it’s critical that you study it if you haven’t already.
I love your blog and have watched and watched and …. all the videos . (its driving my wife crazy lol) and now I’m in information overload. I probably suffer from analysis paralysis. I’m confused and keep jumping from one thing to another without actually accomplishing anything concrete. So I thought I would ask here Do you need all the tools in this list? or could you give me a list of what I need in my toolbox for maximum results. Thanks in advance
Hotjar  – Because user interaction has become the hot SEO topic I like to see exactly how my users interact with my site. Hotjar lets me record my visitor sessions so I can see exactly where they are clicking, where they get hung up and if they are doing what I want them to do. Then based on those recordings I can make changes.
Lancer Media Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Lancer Media. To learn more about us and manage and complete your brand description, please click here.
While advertising typically lets you pay for placement—you decide where people see it—SEM is a more fluid process. It generally uses pay-per-click (PPC)—also called cost-per-click (CPC)—which is a process that uses an auction and ranking system to determine which ads appear in which order.
I have a Danish developed SEO tool I would like to share with you. Don’t know whether it deserves a place on the list, but it is easy to use, gives a good overall picture of the condition of the site. What works and what needs optimization. I know it’s in Danish but should be possible to use anyway. Give it a try.
Link building is the most popular and effective off-Page SEO method.  Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher.

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Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up 🙂

Thank you … Thank you … Thank you. Wonderful, nice summary for a total beginner like me. A great start for freaked out small businesses dealing with SEO companies wanting to charge between $500 and $1,000 per month!!

Grammarly grammar checker is a platform designed to detect both common and advanced writing errors to help writers improve their writing skills. It is easy to install and user-friendly. It is the best in the industry,

As you work to tie in SEM with other channels — or even just to figure out the value of your SEM touchpoints across devices — remember this: The only actions you will take as a result of attribution data are to reallocate budget across channels, or to turn certain channels on or off.

Thanks for the great selection Kevan! In case anyone needs a comparison of ecommerce platforms based on their SEO, I’ve published a really in-depth comparison here: http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo

They both have already seen nearly 100% revenue growth over the past two months and we plan on replicating the same process with other websites for this brand. Look for bloggers with no end product and help create one or hand them an existing that fits with their brand.

Want to get links from news sites like the New York Times and WSJ? The first step is to find the right journalist to reach out to. And JustReachOut makes this process MUCH easier than doing it manually. Just search for a keyword and the tool will generate a list of journalists that cover that topic. You can also pitch journalists from within the platform.

Cool Feature: Squirrly comes packed with a nice keyword research tool that works within the WordPress editor. In addition to the usual metrics (like search volume), it also shows you if that keyword is a hot topic of conversion online. The tool also shows you the stability of that keyword’s search volume over time.

Infusionsoft. This tool is the bread and butter of any SEO campaign. It will keep all of your contacts organized in one place. It’s also easy to build campaigns so you can send automated follow ups or creates tasks for yourself.

jQuery(document).bind(‘gform_post_render’, function(event, formId, currentPage){if(formId == 1) {if(!/(android)/i.test(navigator.userAgent)){jQuery(‘#input_1_5’).mask(‘(999) 999-9999’).bind(‘keypress’, function(e){if(e.which == 13){jQuery(this).blur();} } );}if(typeof Placeholders != ‘undefined’){

The work of most search engine optimization companies, however, operate in a gray area, aptly named Gray Hat search engine optimization. Whether by design or pressure from clients to deliver results, many search engine optimization companies try to deliver solutions and results for customers by utilizing techniques which don’t quite cross the line into black hat SEO, but are well outside of what would be considered white hat search engine optimization.

Your site should also consist of evergreen “pillar articles” supported in a pyramid structure by smaller laser focused blog posts supporting your H2’s. Structuring and interlinking your site strategically will have a tremendous effect on several search engine ranking factors.

#8 of Best SEO Companies of February 2018 – LSEO.com is an award winning full-service digital marketing agency founded by Internet marketing veteran Kristopher Jones (founder of Pepperjam – sold to eBay). LSEO offers professional Search-Engine Optimization (SEO), Ethical Link Building, Pay Per Click (PPC), Content Marketing, Paid Social Media Marketing, Web Design and Development, and Mobile App Development and Marketing.

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I don’t know why but, even if I wrote a description for every article using All in One Seo Pack, Google takes descriptions directly from my articles, it doesn’t show the description I write in All in One Seo plugin.
Your first job is to optimize your domain name with keywords you intend to target. The process of choosing keywords is a bit complicated—in fact, it’s worthy of its own monster post which I recently wrote, titled Keyword Research: The Ultimate Guide for SEO and Content Marketing—but for now, I’ll assume you’ve already gone through the process of picking target keywords relevant to your brand with high search volume and low levels of competition. Including one or more of these keywords in your domain name can be helpful in boosting your search rankings, as you’ll get added relevance for related queries. For example, if one of your keywords is “replacement windows,” a domain name like bobbysreplacementwindows.com could be advantageous. Obviously, this is much harder to do if you’ve already got an established domain—generally, it’s not worth changing your domain, but if you’re starting from scratch, it’s definitely worth considering.
Jump up ^ Tapan, Panda (July 2013). “Search Engine Marketing: Does the Knowledge Discovery Process Help Online Retailers?”. IUP Journal of Knowledge Management; Hyderabad. 11 (3): 56–66 – via Proquest.
Link Removal is hopefully something you will never have to go through. Unfortunately, it is a necessity for sites which have been hit with a penalty from Google’s Penguin algorithm. It can be incredibly time-consuming, but ultimately can reinvigorate your site and give it a new lease of life.
I love Majestic – it’s the first place I look when looking at the backlinks of a competing website. It’s been the BEST link building tool available for as long as I can remember – way before Yahoo Site Explorer was mothballed. Majestic seems to be built into everything these days – but standalone it is still a brilliant link prospecting tool.
Search engines consider the user experience the most important factor in ranking pages in search results these days. As such, you should follow suit and make the user experience a top priority when considering any SEO changes.
Even though the value of the H2, H3,…, H6 tags for SEO is debatable, it is still generally a good idea to include your primary keyword in your H1 tag, make sure there is one H1 in the entire page and that it appears before any other heading tag.
It can hook directly up to your Google Analytics account so you can set up a spread sheet and once a month update it to pull all the key data you want for your website, such as visitors and conversions.
An absolutely essential tool for checking whether a site is up to scratch. Both do a very similar job, showing instant vital SEO information about the site you’re currently on. I use both in conjunction with each other as find you get a better overall feel for the site using both as they look at slightly different indicators.
Editorially granted backlinks are a strong signal that your content is important and useful. It’s critical to make sure you craft content that is link worthy and useful to searchers. Ahrefs helps me keep tabs on the competition and what they’re doing right (or wrong). Since a backlink is an endorsement, it’s important to keep your finger on the pulse of how you line up in your field. Ahrefs is an innovative company, which is partly why I feel comfortable saying they’ll likely stay ahead of the curve for years to come!
We are a fast growing small business. The team at SmartSites took the time to understand our business and provide several drafts until we found a website that told our story and engaged the customers.
Allow you to address the content directly, rather than having a generic servlet that retrieves content. This grants you the benefits of ACLs that you apply to your repository and filters that you apply on the dispatcher.
Segment your shopping campaigns by mirroring the structure on your website. This will also simplify your work in the account since you will know where to look for in AdWords if you need to optimize a specific item. 
Keywords are still key factors in SEO, which in turn affects link building, so you want to hone in on the best keywords on which to spend your resources. This paid tool (free with a Moz Pro account) analyzes and assesses keywords in terms of how it is likely to rank on search engines.
Bonus: Archive.org Way Back Machine – Stick with me on this one. I’ve been using this recently to find old & forgotten versions of clients websites to clean up redirects on old/valuable landing pages. There were a few clients who had no analytics data before 2015, but had a website with multiple iterations since mid-2000. This helped us find a ton of opportunity to bring back value to their website and increase referral traffic!HMU if you need anything else -Drewhttp://www.seerinteractive.com/about/team/andrew-meyer/https://twitter.com/AndrewMeyer8″
This is great. I was looking for a quick list of SEO tips and this hit the spot. These are easily forgotten search engine optimization tips that definitely need to be incorporated into your strategy. Excellent article.
This guide has been put together and updated with the assistance of leading agencies and practitioners working at the coal face of search engine optimization. They have kindly contributed their time and effort in producing this guide.
Use the sidebar on any website to pull up underlying metrics. Clicking on any metric in the sidebar opens a dialogue box of metrics details. It’s a fast way to check relevant parameters without ever leaving the page.
The navigation of your site is partially dependent on how your internal pages link to one another. For example, it might be easy for a user on your homepage to jump to whatever page is most relevant for him/her, but can he/she quickly and easily jump between pages to explore your site further? Try to include at least one link to another page on your site within every page you develop; some of your blog posts might have several or even many links to other pages on your site. Internal linking won’t just increase your search rankings; it will keep your users engaged on your site for longer, which increases the likelihood of a conversion.
BrightEdge – This is one of my favorite tools for custom reporting, keyword tracking, storyboards, and competitor comparisons. For an SEO manager this is an incredibly valuable tool to stay ahead of the game and track performance.
With annual releases that you know will be replaced annually, simply add the year in the URL like this: website.com/category-sub-category/product-name-2012/ and 301 redirect it to the website.com/category-sub-category/product-name-2013/ version when the new version replaces it.
Writing content for your website can sometimes be an intimidating task. Going back to the whole premise of White Hat SEO, you don’t want to write your content for search engines. But then again, your whole goal to creating a website is to rank well with search engines and acquire quality traffic – isn’t it?
Make sure you have a clear linking structure within your website. For example, if you’re counting on your footer links to drive your internal linking strategy, think again. Footer and header links do not hold a lot of cheap paper shopping bags wholesale Therefore, internally linking within your body copy will allow Google to navigate your website better.
Choosing a SEO company which truly understands what your business is about and the needs of your business is paramount to the success of your SEO campaign. It is important to ensure that your SEO company is asking the right questions about your business including asking questions about your past experiences with online marketing, your expectations, and what is most important your company in terms of marketing.
I never planned on becoming a top dog in Dallas SEO. I was the first custom SEO service provider in Dallas, period, there were no other consultants in town when I started.  I remember when I got my very first local competitor, Mark Jackson with Vizion Interactive in 2005. He gave me a call to introduce himself, and I even contemplated selling my website to him at that time, and for the same reason, to be set free to pursue my passion.
In order to maximize the success of our clients, we need to be working around the clock and to settle for nothing less than the best. We have one of the most competitive recruitment processes in the Los Angeles SEO industry and that is why we not only meet expectations, we break through them and reach new heights every single day.
But, non-SEO people can not do that things which a professional can do. I appreciate your post but after all if someone is looking for a seo for his website he will have to get done his seo work from seo professional.
Search Engine Optimization is the process of getting good traffic from the organic or natural search results on search engines such as Google, Yahoo or Bing etc. Search Engine Optimization helps in getting an edge over any competitors by increasing the ranking of a blog or website, in the search results of a search engine. Search engines can determine what is seen and not seen in a good system where the majority of online business is established and driven online or web. This is the basic good knowledge about Search Engine Optimization everyone knows. Now I would like to share some point using in Search Engine Optimization for the better result. And maybe it helps in doing Search Engine Optimization yourself.

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It is packed with innovations starting from editing reimagined workflow and simplifying your editing tools. The features of this software are smarter, powerful, yet more accessible and more intuitive than ever before.

163. The Advanced Guide to Content Marketing – By now, you will have probably gathered that the basis of any successful SEO campaign is very good, informative content. Even an ad-based campaign is founded on excellent ad copy and precise keyword selection. In this advanced guide by Neil Patel and Kathryn Aragon, you will learn the step-by-step process of creating a content marketing campaign, starting with creating target personas, goals, branding, keyword research, setting up a schedule for writing and publishing content, promoting that content, measuring your results, and even tips on never running out of ideas.

Traffic is not your friend. Conversions are your friend. This collection of articles shares practical advice you can use in your marketing campaigns and on your web site to make sure you are driving leads, sales and sign-ups. Learn how to define your conversion points and then focus on improving them.

Speaking of funnels, they can vary pretty significantly depending on the device you’re targeting. Desktop funnels? You know about those; they usually end in a purchase, with an eye towards good user experience and a high lifetime value.

SEO for e-commerce websites is different from traditional SEO. E-commerce SEO requires a consultant skilled in multiple disciplines, with a deep understanding of human psychology, conversion rate optimization, analytics, Web design & development, social media marketing and communication, copywriting, economy, usability and user experience. The best e-commerce SEO specialists also have deep insight and understanding of commerce and how a retail business functions.

GeoRanker is an advanced local SEO (Google Maps) rank tracking tool. As you know, if you track local keywords (like “Boston tacos”), you can’t use most rank tracking tools. You need to see what people in Boston see. Well GeoRanker does exactly that. Choose your keywords and locations and get a report back that shows you your Google organic and Google local results.

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

Google Analytics allows you to monitor your SEO progress, trends and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords impact your traffic and/or sales. You can use Analytics to set and track goals, generate reports or just see where your customers are coming from.

Finally someone who knows what they are talking about and willing to share it. I have been tossed under the bus ever since Penguin update and haven’t found any good quality information on SEO in 2015 since. I am going to use this as a guide and am bookmarking it. Thanks for posting this.

5. How Yahoo Search Works – This article by SEOBook clarifies not only how Yahoo! search works, but how it does so as compared to other notable search engines. However, it does focus more on Yahoo functions in particular, offering great insights into the history of one of the oldest search engines in existence.

Screaming Frog SEO Spider is a must-have for performing site audits. It reveals problems with meta title and description tags: duplicates, missing, too long, or too short (sure, Google Search Console provides some of this as well, but Screaming Frog supplies more detail). It also identifies issues with headings and pages with thin content, among other measures.

Awesome post! A very good step-by-step guide especially for a beginner like me. It’s overwhelming with information, thank you for making it easy and very detailed. I’m still making my on-page SEO strategy. I’ll pop some questions here, if I need help, hope that’s okay.

3) And I am going to cheat the system a but and mention 3 more tools for my 3rd choice since we use these a lot – SEMRush, ScreamingFrog and Ahrefs. We use other tools as well, but I find we use these three the most aside from the local tools.

Even epic content gets old. That’s why you should revisit your best over a period of several months and update them if they are out of date. Google love fresh content and will give you a boost when you refresh your content with new data. We also tend to skip on content which is old and prefer fresh information. 

I recommend creating and executing on a solid, organic content marketing strategy with a strong value proposition and language that is relevant to your ideal customer. The language that your customer is using should be the same language that is used throughout your web site, social media, and any other related marketing materials.

On my Mac to take a picture of, for instance, small parts of a screen – I normally use the keyword command Command-Shift-4 (I don’t know how PC users do it) but where this software comes in useful is if I want to take a picture of an entire web page that is too big to fit in your browser window.