“best video seo company -best seo practices for youtube”

Seriously Brian, this list is gold! It’s awesome for Seo, goes without saying, but a lot of the tools and methods you use can be handy for a lot of different strategies and information gathering. It’s made me a subscriber!

33. I Will Teach You SEO – This course might be exactly what you need. It is specifically targeted at beginners, or those who want to get started on SEO, and hosted on the great database that is Udemy. Held by Matthew Capala – and alternately titled “SEO Like I’m Five” -, the course is linked to through Adam Connell’s review, which gives you the strong points of attending and offers a discount, too! You might also like to check out Adam’s article on SEO Truth, for pointers on how to correctly approach SEO in the now.

One of the most important ways to find good links for SEO is to do a competitive analysis. In this video blog, John Lincoln covers how to do a competitive analysis. This is one of our SEO companies best services.

But given that user behavior and intent is different on mobile devices, the funnel can also lead to softer conversions – click for directions to a local store; click to call; email subscriptions; free trials; and so on — that don’t result in instant revenue but indisputably bring the user closer to purchase.

Commence x-ray vision. This next tool from Google is a user-friendly way to examine on-page schema code, as well as test schema markups. All you need to do is supply the markup or the website URL, and get going!

89. 9 Step On-Page SEO Guide – This succinct guide from Hubspot is great at explaining, in an easy to comprehend manner, what the most important factors of on-page optimization are. It is very meticulous and can be used as a template.

SimilarWeb — Estimated traffic metrics for (almost) any website. It also tells you where that traffic comes from (e.g. organic, paid, etc) and even lists top referring domains. Very powerful for competitive research.

Instead of hunting for broken links page-by-page, The Broken Link Finder proactively searches the web for them. Just search for a keyword and the tool will scour the internet for broken links…and hand them to you on a silver platter. Then you can hit up the Wayback Machine to see what the content was (and create something similar/better).

Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research.

Note that passing Google’s mobile-friendliness test does not mean your website is automatically user-friendly. For a site to be even more user-friendly on mobile devices – you should be relying on technologies – so I would recommend you use the free tool (currently disabled) provided by the W3c:

Ahrefs. This multipurpose tool allows me to monitor the backlink profile of my site and track new links as they come in. Also awesome for understanding my competitors’ backlinks and identifying new linking opportunities.

The Microsoft SEO Toolkit combines quite a few different tools into one. Used together, it can analyze your site and provide recommendations on how to make your site’s content more SEO-friendly, including tweaks to your sitemap and robots.txt. Sorry to all of the Apple folks, this one seems to be Windows-only!

If you are looking for free backlink monitoring software – http://www.linkody.com is a must try. You can integrate Ahrefs, Google analytics moreover it include disavow tool – Linkody might be the most complete backlink checker on the market.

“internet business optimization best places for seo”

12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.
This post is extremely helpful to any blogger who want to hit at the top for some keywords or want to rank their pages from last pages to first page. subscribe your emails and will try to keep in your touch. Keep it up Brain 🙂
We are using webtexttool for some time now. It’s a down to earth tool and makes the basic things of on page SEO easy to do. Experts might need more advanced stats and details. But we use this mainly with our copywriters and customers. so they can do the basic on-page stuff themselves. Saves a lot of time and frustration
For educational search, social and digital marketing workshops and sessions, attend one of our SMX: Search Marketing Expo conferences. Our research arm and webinar site Digital Marketing Depot, also has SEM presentations available on demand, to anyone, for free.
Well done Lia, I have been using SEO Post Content Links plugin on wordpress. It supports internal linking for all languages. It saves the linking in the database and doesn’t touch your existent content tests (post and pages) statically.
Screaming Frog – this tool will provide SEO’s with an overview of all server response codes, redirect chains, meta data and word count on every page of a site. This is often the tool I use first in any SEO project to collect data as part of an initial technical audit
BrightEdge – This is one of my favorite tools for custom reporting, keyword tracking, storyboards, and competitor comparisons. For an SEO manager this is an incredibly valuable tool to stay ahead of the game and track performance.
While you’ll want to have a presence on all the major social networks, it makes sense to devote most of your time to the one that drives most traffic in your niche. For example in marketing that might be Twitter, while for a food blog Pinterest might be the biggy.
WebCEO is one of those tools that every SEO specialist must have in their armory. WebCEO is straightforward and easy to use. The accuracy and efficiency that WebCEO brings to the table are unparalleled. It is always updated on a regular basis and is up to date with all the features that you might need in your endeavors. It can help you save time, money and effort in a doing a lot of things associated with SEO, including Keyword Research, Internal link optimization, link text analysis and page authority analysis. I mainly use WebCEO for:
Similarly, you should optimize the meta descriptions of your pages—these feed into the text beneath the green link to your website. Here, you have more wiggle room—160 characters—so make sure you include multiple target keywords that accurately describe the content you have on-site. Again, this is your chance to be persuasive, so show off your marketing skills and write copy that entices the user to actually click your result instead of the other 9 competing results on the page. While there’s debate about whether the meta description is actually a ranking factor anymore, there’s growing evidence that the CTR (click-through rate) of search results is a strong factor in the ranking algorithm, which means a good meta description could indirectly affect your rankings, depending on how well it compels users to click your result.
I usually add around 2-3 links to internal links per post, depending on a) the length of the post and b) what makes sense for that article. Just like with outbound links, internal links (probably) give clues to Google about a page’s relevancy.
SEO is typically a set of white hat best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. Some of these best practices include:
Image Raider regularly performs reverse image searches of the images you upload to the site and will create an easy cheap and healthy shopping list export list of URLs which you can then check to see if they are using the image correctly and linking back to you.
Having a list on paper or a spreadsheet of all top, mid, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high and medium priority keyword from your keyword research should have a corresponding page on your site.
The competitive analysis, spying tools, and overall landscape information that is available through this tool make it one that I use all the time and something that gives a massive advantage when launching a campaign.
Thanks Brian, I am excited about building new links to our website using some of your techniques. BTW, I have another Q: What type of ELP would you write for a construction company. I am stuck what to write about. We work with both home owners on home improvements and on comercial projects :/
Tell people what you would like them to do on your site. Using a clear call to action such as learn more, buy now, and call us increases the chances of actually having people perform that action. People are subconsciously influenced by what you ask them to do.

“best seo ranking best blog layout for seo”

Before you can rank your content, your SEO strategy should focus on optimizing your website. You can have great content that would otherwise rank highly for your target keywords, but if your website doesn’t have these basic search engines will bury you. Make sure you have the following:
Great Article! Love the idea about wikipedia, trying to build up quality backlinks is getting increasingly difficult when you are trying to follow google rules so ideas are always a help. Backlinko has been giving some great articles recently – Keep it up!
There’s no denying the power of links in terms of online marketing. Search engines use links as a way to determine how valuable and relevant your site is and people use links to move from one site to another. Building quality links from relevant sources can go a long way toward improving your search rankings, but it can also drive tons of targeted traffic.
TopRank Online Marketing Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of TopRank Online Marketing. To learn more about us and manage and complete your brand description, please click here.
“Hey John Andrews. We need an seo firm, but don’t know which ones would be a good fit for us. We’ve budgeted a discovery phase, and we’d like to hire you to help us document our needs in a way that is actionable for the search for an SEO company, and to help us narrow down the choices. We need to choose a firm by ________ with an expected budget of ________ over ______ months for our site ___________. Can you help?”
Omniconvert is our go-to tool for all our CRO needs. It’s an all-in-one tool that allows users to research and obtain data through online surveys and AB testing, then users can personalize through targeted overlays. It definitely helps with our data-driven marketing, and we highly recommend this tool. Here is the link.
Just to clarify how that particular list is done – we basically have an anonymous group of industry professionals (in-house folks, agencies, bloggers, the lot) who will watch for particular excellent work/companies. When they find one, they submit it to a list and every few months, a survey is taken by the anonymous members.
Search engine marketing specialists can work in any industry or business that has an online presence, however the largest industry for employment is the marketing industry. Businesses now turn to outside marketing firms for their SEM needs.
Finally someone who knows what they are talking about and willing to share it. I have been tossed under the bus ever since Penguin update and haven’t found any good quality information on SEO in 2015 since. I am going to use this as a guide and am bookmarking it. Thanks for posting this.
To compete with SEO, it’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn’t just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog
These are definitely some good tips! I’d also like to suggest Copyleaks as a plagiarism detector. I had a problem a few months ago where I found out a website was scraping my content and it was bringing down my Google rankings and I had no idea why it was happening for months. Now I’m immediately notified if my content is being published elsewhere the moment it happens.
GTmetrix is a Page Speed tool that is arguably better than Google Page Speed Insights. It’s more thorough and looks at a deeper level. So, if you’ve got a deeper understand of how your site runs – or know someone who does – I’d suggest you use this.
Keep in mind that spam mentions won’t do you any favors. Search engines likely use the same filters on linkless mentions as they do with links. So as you plan your SEO efforts for 2018, consider finding a monitoring tool that will find linkless mentions of your business across the internet. Check out Awario. Regardless of the tool, make sure to follow up on positive mentions, respond to negative ones, and build support from your customers or industry influencers.
As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text[7] in 1996 and then Goto.com[8] in 1998. Goto.com later changed its name[9] to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers[10] for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.[11]
Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term “search engine marketing” was popularized by Danny Sullivan in 2001[12] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
1. Keyword research is the first step in SEO. Take the time to figure out what words are used by the people you want to visit your site, and then use these words on the relevant page. In particular, make sure you use these keywords in the first few words of your page title because this is the most important bit of the page from a search engine’s perspective.
Search engine marketing for industrial and B2B companies is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition? The following seven steps will put you on the right path to search engine marketing success.
Thank you sharing such a useful information with us. Its great post for purpose of ranking a website higher in the search results. Off page is used to improve the position of a web site. Keep posting…
21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.
What I don’t get to point no. 17 is that the target keyword that you mentioned “The Skyscraper Technique“ and you used for that particular title is not included in your post title “Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days”.
RegisterCompass gives me a list of sites to analyze further. I then run those sites on LRT and OSE to get a better idea of their links and content. I will also look at the site on archive.org to make sure it hasn’t been burnt at any point.

“what is search engine friendly local seo best directories”

Keep Your Library Updated — Keywords often change over time, either due to increased competition for them or a shift in your customer or product focus. So periodically review and update your keywords library.
Hi Matt, just wanted to say thanks.Been scouring the web for months for certain SEO help. Found exactly what I was looking for in three of the first articles I read on here. Incredible info. Appreciated.
For the past 16 years, with over 15 awards, we have increased clients leads by average of 93% within 12 months. Our digital marketing expertise provides you with the people, methodology and technology to grow your business. From small companies to techn..
84. 9 Link Building Resources – If you’re looking to further perfect your link building techniques and find new sources and resources to improve your site’s link profile, then you should check out this very, VERY in-depth article from Quicksprout’s Neil Patel. As I’ve mentioned on other occasions throughout this SEO resources list, Patel’s articles are always not just extremely detailed, but very practical as well, providing step-by-step ways of achieving a given goal.
Thank you Zach. I am at the beginners stage and this post has certainly added two bits in my small understanding. Currently doing every bit for the SEO of my own website which is about computer training institute in gurgaon
Thank you … Thank you … Thank you. Wonderful, nice summary for a total beginner like me. A great start for freaked out small businesses dealing with SEO companies wanting to charge between $500 and $1,000 per month!!
Thanks for making and optimizing my website. I am getting unsolicited compliments on the appearance and am seeing my site in first place position on both Yahoo and Google. Keep up the good work, I’ll be referring my friends and associates to ezrankings.org
Tell people what you would like them to do on your site. Using a clear call to action such as learn more, buy now, and call us increases the chances of actually having people perform that action. People are subconsciously influenced by what you ask them to do.
Thirdly, give your images appropriate file names. Is the image about WordPress SEO? Name the image as such – don’t leave your images looking like IMAGE001_2015.jpg. Why? It’s bad for user experience and SEO since search engines don’t see images as human readers do. On top of that, try to squeeze your keyword in the image file name.
Also you should make sure that if you operate a site without the www. prefix, someone who types in www.example.com will still be redirected to your site. If this isn’t happening, Google may assume these are two different sites and your visibility could be compromised.
As my past client, an advantage to working with Best Dallas SEO is that I will be maintaining a very close relationship with SEO consultant Jeff and the whole team. He will have direct access to me and my strategies and can consult with me on your situation at any time if my input is required.
BuzzSumo – Check your analytics for your top visited pages and most engaged blog posts. Group into general topics. Then add each topic into Buzzsumo to find most most popular shared posts in last 6 months. Sort by total shares or by social platform most important to you. Compile the headlines of the top articles into a swipe file, export the backlinks and sharers of these articles into a master spreadsheet You now have a list of the most popular articles on your chosen topics, a list of influencers who have similar articles on your topic and a list of backlinks that you can use to contact the blog owners when your ready for outreach after you create a better article yourself.
A decent blogger outreach tool. Just enter a keyword and Inky Bee shows you bloggers in that industry. Inky Bee allows you to sort by Domain Authority/Page Authority. That way you focus on the big shots in your industry.
So put a noindex/nofollow tag on pages that you don’t really need to appear in the search engine results page such as your /tags/ section or your checkout page. It’s not so hard. One visit to your robots.txt file should do the trick.
The phone number and email advertised on this website funnel to him, and he will be able to assist you with anything related to your internet marketing needs. He is a man of very high integrity which is hard to come by in this or any industry, and I have no hesitation placing you in his capable, trustworthy hands. But be advised, there is no more real magic out there when it comes to ranking high today. You have to work hard for it. Internet marketing success is an investment in both time and money, now more than ever.
Find Broken Link in wikipedia and replacing it with new your link was one of the good method but people spammed this technique in various forums and blogs that this section are closely monitored by wikipedia now. Most of the link do not stick now.
A ploy that many companies can easily achieve are a quick bump in rankings. However, sustaining those rankings long term is the real feat. You’ll find that we’re focused on bringing in new traffic and helping it to convert at higher rates than you might have been able to achieve before. We lay out a strategy for you to show you what specific SEO tasks will produce results and keep them long term. Our online marketing strategies are meant to integrate with your entire marketing plan and long-term goals. Strategies put into place by Arcane Marketing don’t just last days or weeks, but more like months and years!
This tool just had a major overhaul. SerpStat remains an excellent keyword brainstorming tool. It generates lots of keyword ideas like before. But this updated version now provides helpful data like search volume, competition and more.
A decent keyword research tool. While Keyword Spy is a bit dated (the copy still says “track your rankings in MSN”), it still works OK. The tool works just like SEMRush: enter a domain name into the tool and it will show you a list of keywords that the site ranks for. However, SEMRush is far and away the superior tool.

“search engine optimization for social media campaigns +best seo new york”

SEMrush knows enterprise businesses already have processes ingrained in their workflow. Those processes need valuable support. With fully customizable white-label reports, large companies don’t have to disrupt the entire team to implement a new solution. SEMrush also builds custom reports to suit the most specific needs.

Look at your short- and long-term goals to choose whether to focus on organic or paid search (or both). It takes time to improve your organic search rankings, but you can launch a paid search campaign tomorrow. However, there are other considerations: the amount of traffic you need, your budget, and your marketing objectives. Once you’ve reviewed the pros and cons, you can select the search strategy that’s right for you.

The caveat in all of this is that, in one way or another, most of the data and the rules governing what ranks and what doesn’t (often on a week-to-week basis) comes from Google. If you know where to find and how to use the free and freemium tools Google provides under the surface—AdWords, Google Analytics, and Google Search Console being the big three—you can do all of this manually. Much of the data the ongoing position monitoring, keyword research, and crawler tools provide is extracted in one form or another from Google itself. Doing it yourself is a disjointed, meticulous process, but you can piece together all the SEO data you need to come up with an optimization strategy should you be so inclined.

HARO works based on a simple system. Once you log into the service and provide the necessary information, you will receive three messages daily with media opportunity. As you find a suitable partner for yourself on the other side, you can provide them with a quote, answers to their question and other information, which leads to a mutual relationship that is beneficial for both the parties. This can help you get a lot of cheap but effective publicity and marketing.

A kick-butt reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and more.

App Indexing brings in millions of additional search results for search queries on Google mobile search. This means that webpages ranking for their target keyword will have to fight of million of app pages that are optimized for their keyword as well. As if the competition is not stiff enough!

In our research with what we have done for ourselves and our clients, there is a definite co-relation between content greater than 1000 words and better rankings. In fact, we are finding amazing ranking jumps when you have content over 3,000 words, about 12 original images (images not found anywhere else online), 1 H1 (not keyword stuffed), 12 sub-headlines (H2), 12 relevant internal links, 6 relevant external links and 1 bullet list. I know it sounds like a lot of work and a Big Mac recipe, but this does work.

This tab shows the technical characteristics of the web pages. The elements included here influence the efforts you make to optimize the page. These affect the performance and indexing status of the page. The items include meta robots, Rel= “canonical,” page load time and Google cache URL among many others.

Likewise, there are a lot of sections in the dashboard which provides information about your site and the related issues. The tool also guides you to fix the errors so that all of your required pages are indexed thus appearing on the result pages.

WPBeginner is a free WordPress resource site for Beginners. WPBeginner was founded in July 2009 by Syed Balkhi. The main goal of this site is to provide quality tips, tricks, hacks, and other WordPress resources that allows WordPress beginners to improve their site(s).

Integrated into your product pages, user generated content can enliven your site. Good boost sales conversion. Users become part of a happy community. Prospective buyers see vibrant activity which convinces them to buy more easily.

This means that in a page about Corvettes, search engines might also expect to see words like “Chevrolet”, “General Motors”, “convertible” and “Sting Ray”. LSI also enables search engines to distinguish between distinct topics with the same name (i.e. “apple” a fruit, and “Apple” the technology company). The concept is actually much simpler than its name implies.

2) SEMrush – There’s a ton of data available in SEMRush. There’s information about keywords, competition, ads, and much more–and it’s all accessible via their API. If you’re limited to three tools, then this is an excellent one to be using. It’s very all encompasing.

AdWords alone has a slew of remarketing (Google-speak for retargeting) options: RLSA (Remarketing Lists for Search Ads), Search Companion remarketing, Similar Users remarketing, Dynamic remarketing, YouTube remarketing, Google Analytics remarketing, etc.

The header tag, or H1 tag, should only be used once per page. One of the biggest mistakes blog owners make is overusing the H1 tag and then confusing search engines; thus causing ranking issues for your blog. You should use it at the top of your page to describe exactly what your page is about.

Editor’s Note: Looking for online marketing services? We can help you choose the one that’s right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for free:

The way this SEO tool lays out information in easily read formats is perfect for taking screenshots when pitching. The graphs, charts and lists can not only in helping you get a more thorough understanding of how competitive the market place is, but in sharing these bits of information with the potential client see how much work needs to get done and a course of action (Which is why they’re hiring you).

If Google finds that similar or same text in two different URLs, then it can negatively affect your web ranking or outright ban your site. It is important to make sure that you do not have any copied content in them.

Impactana is the ultimate in content research with a focus on SEO. Instead of just showing content based on social sharing popularity, you can find content based on high number of backlinks, views, and comments. That can come in handy for outreach purposes when you are looking for relevant in-content links.

Speaking of funnels, they can vary pretty significantly depending on the device you’re targeting. Desktop funnels? You know about those; they usually end in a purchase, with an eye towards good user experience and a high lifetime value.

You should complete an audit and optimize your website often to remain relevant to search engines. The WebSite Auditor automatically checks your website for technical issues that can undermine your rankings.

1) SEO Knowledge (not to mention marketing and branding knowledge). Most important tool you can use in SEO. Hands down.With SEO knowledge of what really Google is using to rank these days, then all the other tools become useful. Without it, all the other tools are useless as you don’t know what to look at and waste your time focussing on unimportant stuff. Or worse, even hurtful stuff.

Every page should have a canonical tag, even if there are no known duplicates. If there are no known duplicates, simply use a self-referencing canonical tag to point to the page. This will help if there are marketing campaigns that utilize the page where the URL is altered for the purpose of tracking the marketing campaign’s results.

20. Take advantage of the tools the search engines give you. Sign up for Google Webmaster Central, Bing Webmaster Tools and Yahoo Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.

Excellent resource for one more time! Technique 8 is one of my favorites. It is an easy way to get exceptional traffic in really short time, as there is already a good ranking and authority in case you are in 2nd or 3rd page!

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

2. Ahrefs – An intuitive interface and good data make this our favorite backlink index. That said, when we gain a client that is under penalty and work towards removal, we’d never rely on a single source for backlink data.

“best seo in los angeles _adwords search engine marketing”

I hope these 10 steps help you save money, get better rankings, and avoid being ripped off. They could also help you become a better SEO client by asking the right questions and utilizing the agency or consultant you hire to its fullest potential.

We’ve talked about the benefits of ensuring your site has clear and easy-to-use navigation, but there’s also a practice that editors and writers can carry out when publishing articles to help push traffic around the site and that may lead to higher trust signals for Google: internal linking. (See what we did there.)

This process allows you to always have an incredibly natural backlink profile throughout the link building process. Because of this, you can build links as quickly or as slowly as you feel comfortable with and your profile will always look good to the big G.

We mostly charge our clients per project basis. Depending on the complexity and the size of a project, we fix a monthly fee for a project. However, we are flexible to get paid hourly. To know more about the exact charges and payment terms, please check our packages.

Awesome tips to increase traffic traffic on the website. I was looking for some effective tips of link building. I started off with new SEO project and I was a little confused about where to start. Dealing with dead links of wikipedia and finding authoritative sites I found the best. I hope it will work for me.

Once upon a time, in the early days of Internet, before sites like AltaVista and Dogpile gave way to the almighty Google, getting a top page rank on a search engine was as easy as repeating a keyword over and over again on a webpage.

It works by verifying that you are an authorized owner/admin of the site. You can verify using any of the five methods – the HTML file upload, HTML tag, domain name provider, Google Analytics or Google Tag Manager. After verification, you can log in and access the data about your site.

Ultimately, we awarded Editors’ Choices to three tools: Moz Pro, SpyFu, and AWR Cloud. Moz Pro is the best overall SEO platform of the bunch, with comprehensive tooling across keyword research, position monitoring, and crawling on top of industry-leading metrics incorporated by many of the other tools in this roundup. SpyFu is the tool with the best user experience (UX) for non-SEO experts and the deepest array of ROI metrics as well as SEO lead management for an integrated digital sales and marketing team.

V9 SEO Dashboard: One of the best features of this SEO tool is the content scoring component that analyzes the top ten SERP results for a particular keywords and provides relevancy recommendations to enrich your website content for RankBrain.

61. Hubspot’s A Beginner Guide – This article by Hubspot (written by Rachel Sprung) is quite insightful and provides fundamental knowledge on researching keywords. It is very nicely completed by another Hubspot article, Keyword Research 101, written by Samantha Winchell. The latter article however, focuses on alternatives for research and presents you with resources and methods.

You hit a grand slam with this great article. I have learned a bunch of new techniques. Thank you so much for the work you put into it. I’m going to share it out to my followers because it is truly helpful and insightful.

Many times websites owners don’t understand where Google gets the description tag from. They understand why the snippet they wrote is not showing up, or why different search terms produce different description tags for the same page. There are two primary tactics Google uses to create your meta description tag.

6 of the best SEO tools to make sure your on-page SEO is optimized Implementing SEO Services for clients in a wide array of industries, I’ve learned to utilize some amazing tools for on-page SEO – and how much of …..

I feel my time is better spent on generating traffic from other sources that I have more control over and are sustainable and I’m particularly focusing on paid traffic at the moment as it can be scaled.

The percentage may not be as high at the moment – most of the rich answers appear on search queries for song lyrics. However, there is good cause to believe that its number will only increase in the future. Since Google has made its intention of providing value to its users clear, rich answers provide the most relevant information based on the search query.

Second, I’d go for SEMrush, which in addition to being a good competitive intelligence tool, has a really powerful site audit tool. It’s a less-known part of their offering, but works great in combination with Screaming Frog to tackle on-site SEO issues.

For keyword research I use both Moz Keyword Explorer and Google’s Keyword Planner. I find some of the data and features on the latter to be more precise, so I would choose the Google Keyword Planner for research.

When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you’re not giving your page’s hard-earned reputation to a spammy site.

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.

What a great post. I use free SEO services as I can’t afford the price of the premium services. Free SEO services are worth trying for better results. I used some best free seo service and here is the list http://www.mindxmaster.com/2016/06/free-seo-services-worth-trying.html

“list of best seo tools best search engine optimization tools keyword generator”

Keep an eye on the Mozcast Google Feature review for other types of content that features within Google results. Rich Answers are referenced here as ‘featured snippets’.  A similar feature is ‘Related questions’, showing how our articles should try to cover these questions.  Images and videos are other better known ways of gaining cut-through in the SERPs for some search terms – check which are important for your industry.

Wordtracker scout is a very cool (free) Chrome extension that finds keywords within a piece of content.You simply need to head over to an article, click the “W” button and the tool will scan the page for keyword ideas.

133. WebmasterWorld – It may be difficult to make sense of this complex forum at first, but it doesn’t get any better than this. Everything “webmaster” is discussed in here, and you’ll also stay on top of news concerning Google, social media platforms, and more. At the bottom of the page, there is a forum index, so you can select the subjects you’re interested in. I suggest starting with Google SEO and checking out some of the discussions there. You must register before having access to forums and threads.

Link index size Comparison of multiple sites Historic, lost and live links reporting Anti-Penalty link audit Basic link quality factors Advanced link analytics Traffic via links Backlink audit reports Import & analyze links from any source No of sites to check

Measure which strategies provide the most benefit, refine and continue. One really good example of a barnacle SEO strategy I implemented for Pure SEO was getting an invite to spend a week with Sir Richard Branson on his private island, this got organic links from every major newspaper in New Zealand and most of the major marketing magazines.

There is one more thing I need to ask… most of the tools you have suggested for different purpose, I have gathered. Except the scrapperbox and social media tools… Can you suggest any social media Desktop application… which will let me manage all the social medias together making tear 2 links and RSS feeds and with auto post scheduling. And best if it will be free or low cost.

Well done Lia, I have been using SEO Post Content Links plugin on wordpress. It supports internal linking for all languages. It saves the linking in the database and doesn’t touch your existent content tests (post and pages) statically.

When selecting a search engine optimization company, it is vitally important to spend time learning about how they approach the on-page elements of a client’s website. On page optimization is a focus on optimizing the content and other aspects of a web page in order to tell search engines what the particular page is about. Ask your potential SEO companies about how they approach optimizing on page elements.

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

You wont see many companies offering viral link building in their SEO services. But they should! Our company has achieved excellent rankings due to thinking outside the box. In this post, we talking about some of the cooler, creative link building strategies that are out there. Some of these strategies are really tried and true.

62. Moz Visual Guide on Keyword Targeting – Rand Fishkin conscientiously explains how to target keywords and perform on-page optimization for ideal SEO results. This article of his is wonderfully supported by data and graphics that aid the learning process and make all that information easy to absorb.

The objective of search engines is simple. They want the most relevant search results to be displayed. For that, they would keep changing the rules of the game as many times as needed. For us lesser mortals, we need to conform to those changes.

There are many people talking about video lately. Consumers are gravitating to it more and more online. Naturally, they want to use video to drive traffic. In this article, we cover some actionable tips to increase traffic from and in YouTube.

Yes, this information is changing all of the time so it can be very difficult to keep on top of! Some of the tools on this list may not even be active in another years time so I think the need to keep this updated is very important.

A pretty nifty content promotion tool. Enter a few keywords and Outreachr will scour the web for websites that cover those topics. Comes packed with tons of sorting features (like Domain Authority and Citation Flow) so that you can focus on reaching out to ballers.

For very large websites with millions and millions of pages, creating a search engine optimization friendly internal linking structure can be tough, especially if your  strategy is fragmented. Ignite Visibility experts have worked with sites reaching hundreds of millions of pages and can ensure your internal linking structure is architecturally correct. Likewise, if you are smaller site we can maximize the pages you have and assist you in creating a new page and internal linking development strategy. The Internal linking process consists of making sure each link points to a page with the correct keyword in the anchor text. In addition, there are a few expert strategies we implement in this phase that we only reveal to clients, making us one of the best SEO companies at onsite SEO.

Security. With all the malware and viruses online, Google has decided to include security as one of the factors in web site ranking. This covers two important issues: One is the SSL certificate mentioned earlier. Another is insuring your website and servers are up-to-date and free of infection. You’d be surprised at how many bots are poking at websites looking for vulnerabilities. Google will pull you out of search results if your website is compromised (although you can ask for re-ranking once you clean up your site).

This checker performs various tests on a Web Page to determine its level of mobile-friendliness. The tests are defined in the mobileOK Basic Tests 1.0 specification. A Web Page is mobileOK when it passes all the tests.

I have allowed myself to become over-extended in many ways, and have put others needs before my own for far too long now. This is because I have a hard time saying no, even when I know I should, out of a genuine desire to help and guide others. This is how TheTruthNetwork.com morphed into something it was never intended to be, and so did I.

SEMrush – A great piece of kit for keyword research & competitive analysis. Perfect for discovering exactly what your competitors are ranking for and optimising your site to beat them, as well as finding those long tail keywords to include on the page to maximise your results.

Georgi Todorov is an independent digital marketer, specializing in outreach strategies and international SEO. Besides his passion about digital marketing, he has graduated from university with a bachelor degree in Cultural anthropology which makes him extremely curious about anything “foreign” and “international”. He is always happy to talk with new people and you can reach him at his Facebook, Twitter or Linkedin. He has recently started his own blog about digital marketing

168. Investing in SEO – Although this article is not related to taking your first steps in search engine optimization, I wanted to introduce it anyway because it throws light on the practical aspects of working in, and with SEO. In it, Jeff Sauer discusses how PPC is commonly favored in detriment to SEO simply because it delivers immediate results, and success (or lack thereof) can be easily measured. As a future optimizer, you may have to deal with customers and educate them on how your work brings improvements. Sauer’s article on Proving SEO Value is somewhat related, and worth a read.

Sometimes we can become so caught up in our mission to acquire external links, that we forget about a type of linking strategy that not only has SEO benefits, but that we also have complete control over – internal linking.

The chaps over at Greenlane Search Marketing created a particularly useful tool if you’re struggling for content Ideas. Put in the search term you want to rank for, or just the general topic of content you want to write about. Put in the date parameters (I tend to look back about 3+ years) and have a read of some old content. See if you can jazz it up a bit and bring it into modern times, then get in touch with the webmaster and see if they’d be interested in posting the newer version.

i just kind the amazing article like this.. i have been read much article all about SEO but not like this.. i spent 2 hours more to read this article over and over. i have been checklist to get your tips. and also i have follow your twiiter 🙂 , i hope you are always send me tips and trick for amazing SEO.. i want to learn with you.. Thanks Very Much Brian.. Keep Share for me 🙂 , Cheers

A solid backlink explorer. Link’s are where the real SEO results are at, especially for the longevity of your site, so being able to see where people are linking to, from and who it’s worth contacting is priceless.

If RWD won’t work for your business model, which is unlikely, you can go for a hybrid mobile solution. Just make sure mobile visitors get to your mobile site, and there are no content (or URL) conflicts that will end up messing your WordPress SEO. This Google SEO Guidebook has an entire section explaining how to go about it.

“Short-tail” or “head” keywords are the top 10 or so terms—usually just one or two words in length—that drive search traffic to your website. These keywords tend to be very broad and are responsible for the majority of the traffic you get through search engines.

SEM isn’t a substitute for other promotional activities, especially considering people ignore search ads most of the time. However, a competitive cost per acquisition makes paid search a valuable way to attract new customers, boost search engine presence, and support other marketing campaigns.

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. However, note that longer articles tend to rank higher in Google.

2. Evernote – With all of our client and project information, ideas and notes, tasks, bookmarks, etc, I need to be able to sync a lot of information to all of my devices. Evernote does that for me and has a ton of other features as well.

166. SEO Training eBook – Another search engine optimization book for beginners, written by Shaun Anderson, for which you will need to subscribe to get access. The Hobo Guide to SEO for Beginners is exactly what most of you need to get started in this field, providing you with theory, tips and tactics on how to practice and master search engine optimization.

Well this blog is really awesome and the tools mentioned above are the best tools for the seo tools . But if there is requirement of the software audit of the entire organization can follow the given link:- https://www.binadox.com/

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so sure to keep it fresh.

In the 1990’s, search engines used keyword density as one of its major determining factors when ranking websites. As search engines evolved over the next twenty years, the keyword density factor became less important – but still very relevant.

“google search engine for website free best seo recommendations”

20. Take advantage of the tools the search engines give you. Sign up for Google Webmaster Central, Bing Webmaster Tools and Yahoo Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.
Unbounce.com is worth noting—I used the service to generate landing pages quickly when I need to. I’ve used Unbounce landing pages with a lot of the New gTLD research and testing that I’ve done in the past few years. I can easily create a landing page, duplicate it, and get analytics and conversion data.
It’s rare to come across new SEO tips worth trying. And this post has tons of them. I know that’s true BECAUSE…I actually read it all the way to the end and downloaded the PDF. What makes these great is that so many are a multiple step little strategy, not just the one-off things to do that clients often stumble across and ask if they are truly good for SEO. But there are also some nice one-off tips that I can easily start using without ramping up a new project.
Thanks for updating this post! Been using it with my team daily to immediately start improve the SEO on our online business! Especially liked the the ad keywords (we came up with some great google ads from competition) and creating your own keyword techniques.
As a search engine optimizer it is imperative you understand how search engines work. In general, you will probably be working with Google, Yahoo! and Bing search engines, but if you target different international markets, you might be dealing with Yandex, Baidu, and other SEs as well. Below, you will find the best resources for understanding how search engines work, what crawling and indexing mean, and how SEO’s practices must adapt to these algorithms.
And a good scraping/crawling tool for things like getting the lay of the land (crawling sites) to scraping specific data points, or mining footprints is a must have. Screaming Frog deserves a tip of the hat. Every other aforementioned need, I will generally build my own.
“We started working with Victorious SEO a number of months ago and already we have seen massive improvements in our SEO. The team we have been working with have been fantastic. In particular our account manager Kyle has been wonderful. They make SEO simply and easy to understand. They have been able to offer excellent advise to us. We are very happy with everything thus far and look forward to working with Victorious going forward.”
Firstly, your choice should utilize clean and valid HTML. If the structure of your theme is all over the place, you are going to have problems not only with your WordPress SEO, but also with your design. Look for themes that utilize the canonical URL meta tag. A canonical URL meta what? This is just a fancy term for a certain type of meta tag that stores the top URL of your page. If it’s your homepage, the canonical URL meta tag will store your domain name. If it’s a post, the tag will store the URL of the post.
Posting once or twice per week should be enough to earn a decent spot in SERPs in about two months. You can post daily as well, just make sure you don’t compromise quality in the name of quantity, since the latter does not count as much as the former in the new world of SEO.
People – Tools are okay but people are where the real power comes from. I would much rather have even a small group of people working with me than have the world’s greatest tool but without any people resources.
Delivering professional digital marketing services from years, SEO Ninja have mastered the art of enhancing brand recognition. Started with a team of few SEO experts, the company has grown leaps and bounds. With a complete team of digital marketing exp..
Hey Matt you really think Spinnerchief is clunky in comparison to TBS? I’ve read on BHW that allot tend to give more credit to Spinnerchief for its updates and features.. I’ve been wanting to ask you about this since I found out about Spinnerchief. I haven’t made up my mind on which one to get yet because of this. A post on this would be awesome.. I’m sure other BHer’s would enjoy that also.
Backlinks are important, but it’s important to keep tabs on the pages that link back to you, ensuring that the links are still active, and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings.
Much like internal linking, it is important to link out to credible sources. By linking to other websites, you are telling search engines that you are giving a “vote” of confidence or passing “link juice” to that site. By linking out to external websites, you can show your audience that you are using credible sources. Some people believe linking to external websites can hurt a page because you are losing authority, when in fact it can actually help receive more traffic.
Perhaps they aren’t as good as you’d imagine – maybe their content is stale for instance. This could be your window of opportunity to get the ranking you deserve. Study the competition and beat them at their own game. A little competitiveness is awesome, and if the reward is better rankings, more traffic and ultimately better conversions, I’m up for the challenge any day. Are you?
Search engines should check for the presence of a robots.txt file at your site root before crawling your site.  Should is emphasized here because while major search engines such as Google, Yahoo, or Bing all respect this, some foreign search engines do not.
Keyword density is a huge part of this change in more recent years. Use your keyword too much and search engines will view your site as spam, potentially leading to your website being blacklisted from results pages. Use it too little and search engines won’t view it as important to the corresponding keyword. The recommended sweet spot is a keyword density of about 2.5%.

“best seo words moz search engine optimization”

Do you recall that wise saying that goes like keep your friends close and your enemies closer? Take time to study your competition. Get answers to questions such as: Why does number one beat me? What do they do different? Are they implementing white hat SEO techniques that I might be missing?

Asana has been an absolute game changer for us here at Moving Mountains Advisors. We’ve been able to cut hundreds of dollars a month in project/task management software and jump to Asana over the last few months. Each project has its own calendar and conversations. You can assign tasks and be reminded of everything going on. Each day our team members wake up and know what on their plate for the day/week/month/quarter.

It comes with its internal index of keywords. This means that it can help you come across long tail keywords that are not shown in the GKP. It can also provide you excellent first-page competition data. The “Search for this keyword” option allows you to find long tail variations of any given keyword. You can repeat this process till you see the long tail keywords that you need.

You have assembled all the most important SEO tools in one place. I use almost all of these tools in my work. In ane case, I want to recommend you a very helphul site with a lot of great tools for copywriters, freelancers, recruits etc – SimpleBloggin.

As you work to tie in SEM with other channels — or even just to figure out the value of your SEM touchpoints across devices — remember this: The only actions you will take as a result of attribution data are to reallocate budget across channels, or to turn certain channels on or off.

Lastly, it would have to be a backlink checker and I’ve not found a better one than Cognitive SEO. It’s awesome, and they are continually developing new features since I started using them 4 years ago.

“This is to recommend Ranking By SEO India as a reliable and professional company, They have been handling all our search engine optimization matters for a long time, and have always been very helpful and efficient.”

You can also get search volume data and trends. The main advantage of the keyword planner is that you can get historical statistics and traffic forecast. This tool is designed for Google Advertisers but you can use it to build good SEO for your website.

I’m agree with you, but I’m also using Serpstat as a secondary part tool. Because all SEOs hide them PBNs from Ahrefs and Semrush bots, but Serpstat sees such PBNs. So I can gather more information about niche and backlinks.

Julian Sakanee is an online marketer with 3+ years of experience. He shares his knowledge on his blogs Blogging Aid and AffiliMarketer, along with the several other blogs he contributes to. You can also find him sharing some of the best content on Twitter.

Finally, I’d go back to basics and get the best web hosting possible. It may not be a tool per se, but it’s an often-overlooked aspect of SEO that has an indirect ripple effect on so many influential ranking factors.

Google Analytics tracks and reports website traffic. It is the most widely used web analytics services, and it provides a comprehensive view of website traffic and user behavior. The basic version is free, but also available are Google Analytics 360 for enterprise customers and Google Analytics for Mobile Apps, an SDK gathering usage data from iOS and Android apps.

Ideation: Any good campaign starts with research: what’s worked, what hasn’t, what’s my target audience interested in right now? I can’t live without BuzzSumo for a multitude of reasons, but it’s especially for researching which content has performed well around a topic. This makes it an essential part of my process for choosing content ideas.

Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

More people are reading news on their smartphones, so it’s important to ensure that your content is searchable there, says Derek Edmond, managing partner and director of SEO and social media strategies at KoMarketing Associates, a Boston-based B-to-B SEO and social media marketing consultancy. “Making sure Google can understand the content that’s found within a mobile app, and leveraging the marketing of the app with respect to SEO, is an opportunity on the consumer and B-to-B marketing side.”

Segmentation is a very important part of optimizing a website. One common mistake is targeting keywords in the wrong place. This can hurt rankings and conversions. Learn how to properly segment your website’s keywords now.

札幌駅・レースコート 和装コート 都衿「焦げ茶の入った赤紫」 日本製洗える着物レースコート 茶 紫 赤紫 パープル系 塵除け 日本製 ボルドー 花柄<R>【メール便不可】・新宿・新作 レディースドレス ウェディング パーティードレス 花嫁 ロング カラー ブルー 花びら Vネック ノースリーブ Aライン 編み上げ プリンセス ベアトップ ハイウエスト 結婚式 二次会 食事会 披露宴 演奏会・京都駅・Balenciaga Arena Giant 12 First・なんば・【送料無料】友禅訪問着★正絹★花短冊 ki19535【新品】博多駅・Sisley レディース ジャンプスーツ オールインワン 送料無料 Black NEW PRODUCTS

Google Search Console is a tool that helps you visualize how your site may appear in search and teaches you how to influence different appearance elements. This tool allows you to pull data on top search queries, pages, countries, devices, and more over the last 90 days. It also can inform you of different errors that occur from website crawls and suggests different html improvements.

Hey George, your post is ranked number on when I was looking for another SEO tool so I decided to add a couple of my favorite tools. I found the Google Analytics Referrer Spam Killer tool to be incredibly useful and it looks like my Analytics is finally free of spam traffic. And another one is an advanced SEO checker https://seocharger.com/ it is an SEO checker that can regularly crawl the whole website checking each page for SEO errors and notifying you if something is wrong or broken. It can also check for broken images, links, and more.Keep doing great 🙂 best

We kind of foresaw this in our beginning of the year experiment on short content and saw confirmation of it throughout the year on all 3 big sites we worked on. We reduced the word counts from 2000+ to 800 – 1000 words, we doubled the publishing frequency and broke down topics between several pages and saw organic growth almost 2x. To cope with the new publishing frequency we also refined our content outsourcing processes and skills

The best part is the process is quick and easy. To submit your site to Google, you can use the Add URL page or Webmasters Tools. To submit your site to Yahoo! and Bing, feel free to use Bing’s Site Submission Page. Don’t be alarmed, Yahoo! search is powered by the Bing Search Engine, meaning you will show up in Yahoo’s search results when you submit your site to Bing.

Victorious SEO was founded to help business owners win the battle of search engines. The world of search engine optimization is filled with mediocre agencies who promise everything and deliver little. We set out in 2012 to change that standard.

Great reminders about some old techniques that still work and some new ideas I haven’t tried. Hilltop is definitely an algorithm update for Google you can’t forget about. Important to remember and an essential part of creating valuable content.

This site is made available for educational purposes only as well as to give you general information about business practices and strategy, not to provide specific business advice. Information provided on the Business.com website should not be used as a substitute for legal, accounting, real estate, business, tax, or other types of professional advice.

You’ll also want to ask around to other business owners that you have relationships with to see if they have worked with (or heard of) these local SEO Dallas professionals, just to gauge their temperature as to whether or not they are trustworthy and honest.

“best seo wordpress plugin -best video seo company”

You can also measure results by tracking rankings, the problem with rank tracking though is that it’s hard to determine “real” rankings because of personalized and localized search results. Really the best outcome of being great at WordPress SEO is to get more traffic.

With PPC advertising, ad placement is determined by two things: the maximum an advertiser bids for search queries, and their Quality Score (i.e., the relevance of the ad, keywords, and landing page content).

Search engine optimisation, otherwise known as SEO, is the process of optimising a website in relation to relevant and frequently searched key phrases so that the website achieves a higher ranking on the search engine results page (SERP). In short, when a potential customer enters the key phrases into major search engines such as Google, the website should appear on the first page of the results.

Effectively, International SEO is the same as geo-targeting. If you’re selling blue jeans for $20 each to U.S. customers, you’ll want to show customers from the U.K. how much those jeans cost in British pounds. For customers in France, you’ll not only want to convert the price into Euros, but you’ll also want to translate product descriptions into French.

Finding a SEO company can be hard work! The process of hiring a SEO vendor or consultant in a sea of spam and fake merits has to be exhausting and who has money to gamble with? The SEO industry as a whole doesn’t make it any easier by perpetuating a very real reputation management problem through pay-to-play “Best SEO Company” lists. This post is a word of warning with actionable steps on how to choose a SEO company that’s right for you and builds a long-term, trusting relationship.

Adds Laetsch: “Historically, we wanted to get a keyword in the body copy or in the meta description. Now that’s all gone out the window. As the search engines get smarter, they start to think about other words that you expect to be in that article, what will signal that this is an authoritative article on the topic. If you were writing an article about the Apple Watch, you might have the words ‘Apple,’ ‘iPhone,’ ‘Watch,’ ‘apps’ and ‘time.’ If those are in the body copy, it sends signals to the search engines that this is a pretty good article.”

While this may not provide you with all of the statistics and search volumes, you can start to get an idea for what keywords show up the most. And then you can cross reference it with any other software you might have.

Again, Google and Bing search engines are useful for all things SEO. In terms of link building, they useful for scouting out new outreach and link prospects. A word of caution however, the road ahead is a difficult one that will require time, patience, and relationship building.

So put a noindex/nofollow tag on pages that you don’t really need to appear in the search engine results page such as your /tags/ section or your checkout page. It’s not so hard. One visit to your robots.txt file should do the trick.

It has been common practice for many years to monitor overall site indexing in each of the major engines (mostly focusing on Google, naturally). Sites that weren’t being indexed deeply would need specific tactics to push that number up, and sites well indexed would be monitored closely to ensure that was sustained.