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Tablet – We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.

Speaking of search engines “seeing” your images, you have to add the ALT tag to your images to make it easier for the spiders. The ALT text represents alternate (alternative) text, the text that’s shown should the image fail to load for whatever reason. The ALT tag has another purpose. It was meant to help screen readers “see” your images. Screen readers are used by visually challenged people to consume content on your site. Search engines spiders use the info contained in the ALT tag to “see” your images as well.

Check if a site has the authority and ranking to be valuable for you in your link building efforts using this free plug-in for Firefox. It provides instant information in-page as you browse a potential link partner.

Can you take a look? You just need to install it in Chrome and take out a free account. We also have a Firefox extension ready that is reviewed by Mozilla as we speak, so those long term Firefox fans are covered, too.

The answer to this question is not straightforward. Because canonical tags are simply recommendations, Google does not need to honor them. Thus, it can take weeks or months for a website to see an impact of a canonical tag campaign.

Enterprise SEO platforms put all of this together—high-volume keyword monitoring with premium features like landing page alignments and optimization recommendations, plus on-demand crawling and ongoing position monitoring—but they’re priced by custom quote. While the top-tier platforms give you features like in-depth keyword expansion and list management, and bells and whistles like SEO recommendations in the form of automated to-do lists, SMBs can’t afford to drop thousands of dollars per month.

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.

So many great names in one article. I would say that it is always industry dependent. I saw some crazy methods for bringing results. I work in the iGaming industry at the moment and longer you look into the manipulative methods for bringing results the greater the feeling that search engine as a long way to go still.

#4 of 10 Best SEO Companies of 2018 – SEO Image is a New York City based firm that has been doing business since 2002. SEO Image provides service in the areas of Internet marketing, search engine optimization and reputation management. This is an award-winning firm having been recognized by Promotion World, Top Ten SEO and Clutch for superior performance in helping customers with SEO projects. SEO Image begins the process by performing an SEO sudit of the client’s website. They can keep what works and eliminate what doesn’t. SEO Image uses the best known means to bring their client’s website to a high ranking on Internet searches.

What was only meant to be a temporary use of this domain turned into something rather permanent. It became dedicated to an entirely different purpose, an internet marketing website that dominated the rankings for every major SEO related search term in Dallas for 15 years and still does.

Search engine optimization should be an ongoing effort to improve your website’s organic search ranking and find new avenues to create content to expand your reach in meaningful ways. Free traffic? Who doesn’t want that?

Your website should be functioning. Get rid of flash elements, pop up adverts which annoy users and search engine crawlers, have a clear “about us” and “privacy pages”. Why? Because Google gives positive points to websites which have those pages. Avoid writing for search engines and keyword stuffing. I have been working on multilingual websites and still see many websites stuff their pages with 40 keywords.

I have been using Drip Revolution for over six months now and it works quite well. I don”t have much experience with SEO tools, but from those few I have used, Drip Revolution seems to be the one that does the job!

First of all, I would like to put one thing aside. There is no way that Google or any other search engine can ban you for using our software‚  And this is because for Google, AWR looks like a regular web browser. We send the EXACT data web browsers send. There is no way for Google to find out that you are using a tool like AWR.‚  And even if they knew, they have no way of knowing your website domain. AWR sends queries that only contain the Keywords, NOT the URL. It then searches the URLs in the results Google sent back.  This means they have no way of making a connection between the IP address of your computer, where AWR runs from, and your website.  If this was possible, then I could fake this information to look like my competitor domain and then get him banned!

Let’s face it: technical SEO can be a confusing nightmare…especially when it comes to redirects. Fortunately, Aleyda Solis’s tool makes sure your redirects are setup correctly before you roll em’ out.

As per the original article on this topic, if you had to pick one overall consensus it would be that the major factor in SEM has traditionally been paid search. For the sake of argument let’s refer to paid search as Google Adwords. This is somewhat linked to the more traditional pay to play advertising association with the word ‘marketing’, and therefore AdWords gets the nod in front of SEO.

Ahrefs — Industry-leading all-in-one SEO tool. Use Site Explorer to check backlinks, Keywords Explorer for keyword research, and Content Explorer for content research. We also have a Rank Tracker and many other tools. The full list of tools and features here.

A decent keyword research tool. While Keyword Spy is a bit dated (the copy still says “track your rankings in MSN”), it still works OK. The tool works just like SEMRush: enter a domain name into the tool and it will show you a list of keywords that the site ranks for. However, SEMRush is far and away the superior tool.

I love SEMRush and use it daily for everything from keyword research, to keyword tracking, to competitor research. There are some standalone tools that possibly do individual tasks better, but having it all in one place is insanely convenient.

The last nail in the writing of this post came from the Inc.com application process for their list of Top 500 Advertising and Marketing companies. To be considered, you manually apply hereas long as you meet their minimum criteria:

141. Quora – Everyone loves Quora. And I mean everyone, not just SEOs and marketers. Everyone who ever wanted a question answered, on all topics imaginable, can set up an account, and just ask away. Hundreds or thousands, perhaps even millions of users are waiting to give you their two cents. Just like with Reddit, you don’t get just anonymous replies, but full answers from community leaders, personalities, specialists and experts in their respective fields. In time, you can position yourself as a thought leader too, by answering as many questions as possible in the niche you activate in. And as you’ve probably figured out by this point, Quora is also an excellent source for content marketing topics – here is where you see what people are actually interested in.

The web is awash with SEO tools and resources, but it pays to do your homework first and pick your kit carefully. Just like the practitioners within the search marketing industry itself, there’s the good the bad and, well, the ugly. Here is our list of five of the best free tools around today.

Organic search results are 8.5 times more likely to be clicked on than paid results, according to today’s infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it. more

55. Attracta Basics of SEO – Spend some of your time learning the basics of SEO from Attracta. They too approach advanced issues, but there’s also a series of webinars targeting fundamentals of search engine optimization. An upvote for this resource stems from the fact that each webinar is paired with a transcript, so if there’s anything you didn’t understand very well, you can simply look over the text and reexamine the information.

I like using SEOptimer, the Mozbar, the CheckMyLinks extension, Domain Hunter extension, Screaming Frog (free edition), SiteLiner, OpenLinkProfiler, BuiltWith and many more! They all have their own uses.

Optimize internal search. Make sure every internal search finds the right product. This requires tweaking meta-data within your e-commerce solution. By handling this through meta-data, you won’t create pages loaded with incorrect or misspelled words.

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Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “how old is Ryan Gosling?” (the answer of which Google will likely provide without you having to leave the SERP) to more complicated queries such as “what is the best steak restaurant nearest to me?”
An overarching theme for SEO is enriching the user’s experience. Imagine that you are a user of your favorite website. One day you logon to your favorite website and you notice the loading time is horrific. You sit in your chair for a minute not doing anything. How do you feel? Deep down inside there is a part of you that wants everything right now. Even if it’s your favorite website, something wants to move on and do something else. This isn’t just specific to you, everyone feels the same way.
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.
Purchasing keyword triggered advertising on major search engines or content sites can be a great way to drive targeted traffic to your web site. These articles explore the various paid search advertising options and offer up tips for maximizing the value of your ad dollar.
Keyword research and analysis involves three “steps”: ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search perception impact.[13] Search perception impact describes the identified impact of a brand’s search results on consumer perception, including title and meta tags, site indexing, and keyword focus. As online searching is often the first step for potential consumers/customers, the search perception impact shapes the brand impression for each individual.
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.
I am new to blogging and after reading this post of your, it looks like to me as i have got some kind of treasure. I have learned many new thing from you, now i am just hoping to do these perfectly and get some good traffic for my blog.
If your content is well written and valuable, your readers will share the same with family and friends, scoring you brand mentions on the web, which if you’re wondering, is yet another SEO ranking signal.
Buzzsumo – I’m a big advocate that great content can seriously boost your SEO results and Buzzsumo gives you a complete look at the best performing pieces of content on the keyword/topic of your choice. Also great for monitoring mentions for your brand, website, or people writing about similar topics to you. It is incredibly useful for finding what type content people care about for specific keywords.
Here come the trolls: “Google Shopping is pay per click and is therefore included under PPC”. Riddle me this, troll, why do you think we were specific about Paid Search referring to Adwords – and if they were so similar, why are they managed via different platforms?
3. WordPress – Without a good site for a SMB they have no hope. Most local businesses could build on WordPress and should. Out of the box there is no other platform that will perform better in search results with very little help.
Researching information in the Search Analytics report for better keyword optimization. In one of my favorite SEO blog posts, Cyrus Shepard talks about how he uses the data he finds in the Search Analytics report to better align a page’s content with the keywords users are searching.
Chrome Developer Tools — Google Chrome’s built-in web page debugging tool. Use it to debug pagespeed issues, improve web page rendering performance, and more. From a technical SEO standpoint, it has endless uses.
It is not always that easy to start with the keyword in mind and write an effective title and article. I find it much easier to start simply with the ‘concept’ of what the article is going to be about. Outline it as you would normally, without thinking about keywords or SEO. Then simply write an effective article. Once you are done, and happy with the content of the post, re-read it and add your keywords where they make sense and seem natural. Once they are appropriately placed in the copy, you can write the title for the post. Remember to include the keyword in the title.
Bright Edge: companies have a powerful set of features and functionalities that provide real-time measurement of content engagement across all digital channels (i.e. search, social and mobile) and determine how to further enhance content performance to improve ROI.
2. Ahrefs: The best link analysis tool out there. I use it every day to analyze competitor link profiles, see which content types are best for link building in different industries and measure link acquisition efforts for client link building campaigns. 
Link building was an easy way to manipulate the search engine algorithms and many spammers tried to take advantage of this by building link networks which gradually lead to the creation of what is generally known as black hat SEO.
Long title? When you have a lengthy headline, it’s a good idea to get your keyword in the beginning since it might be cut off in SERPs towards the end, which can take a toll on your post’s perceived relevancy. In the example below, we had a long title that went over 65 characters, so we front-loaded it with the keyword we were trying to rank for: “on-page SEO.”
Website speed is a ranking factor. Even if it’s not a critical one, it’s something to consider if you want to create a good overall user experience. Websites that load in more than 5 seconds can be labeled as slow by Google. 
In most cases, the only ‘default’ parameter that will need to be changed will be the ‘limit of checked pages’, you want to ensure all potential URL’s are included in the crawl. A quick way to determine this to do a quick ‘site:youdomain.com’ search in Google:
SEO and digital conferences may not fall under the area of interest for beginners, but if you’re looking to advance and truly make a career out of it, it should help knowing which the best events are. From an attendee point of view, SEO conferences are a great place to take the pulse of the industry, find out the latest, most useful bits of information, and networking. As a speaker, you build your brand, position yourself as an authority in the industry, and promote your services.
Each platform offers its own getting started guides and helpful tutorials. Another beginner resource is Google’s Insider’s Guide To AdWords (PDF). Since the guide was last updated in 2008, the Google AdWords UI (user interface) has changed, along with several features, but the guide may still offer a useful introduction.
Of course, you need to link to high-quality, relevant pages and disavow all links from low-quality, non-relevant web pages. Getting links from sites with high Domain Authority, Page Authority, and Trust Flow is also a must.
Hi Brian, thanks for these amazing tips. It is clear that coming up with the right niche and killer keywords is important. And the SEO techniques that you’ve explained are very valuable, especially these times when shortcuts don’t add value.
“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.
Let’s face it: implementing structured data markup correctly ain’t easy. So why not let Google’s tool lend a hand? Google’s free tool helps you build proper schema markup quickly and without any fuss.
I’d like to show you one more app, that can be very useful for competition research, link prospecting and complex SERP analysis. The tool is called KeySR, you probably haven’t heard of it yet, since it’s been launched very recently. In order to see how it works, here’s a report I generated using it: http://www.keywordsearchrankings.com/keywordreport/car-rentals-dollar.com-SERP-Position-Report-3308c9ca1b.
Think about this for a second. If you could get the about 50% of the websites that are linking to your competitors, to link to your website, that would mean you can easily outrank them, right? Of course, by having all the top links of all your main competitors, you could easily get an advantage ahead of them. Sounds easy, but how do you do that.
Use the keyword in the image’s file name when possible. This is very similar to placing keywords in the URL of your pages. The same is true for your images. By naming the file name after your keyword, you are helping the search engines determine the relevancy of your image. If you had a post targeting the keyword “Identity Theft Protection”, then it would be wise to title the image “identity-theft-protection.jpg” or something very similar.

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Thanks Brian for sharing these points. I was desperately looking for ways to increase search traffic. Although, it is good right now, but I need more. All I was getting was basic SEO techniques which I have pretty much applied but was looking for extensive ones. These are perfect for my requirement. Thanks a bunch!
Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up 🙂
A nifty tool that reveals how a search engines spider sees your site. If you check out the screenshot below you’ll notice that search engine spiders get a very different view of our websites than us humans do.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]
What a fantastic article! So helpful and with the relevant tools and resources included. Thank you very much for taking the time to write this so well and make SEO accessible and a little less scary for those of us who are representing small businesses.
Spending an hour or so putting a few keywords through UberSuggest can be a great way to help fill up the advertorial calendar for the weeks and months to come and it’s something I do with some clients to try to unearth blog post ideas for their site or find new keywords to target.
3. SEMrush is the last tool I will mention in this post because I use it to take my SEO research to the next level. Once you know who the main competitors are in an industry, I can then figure out what keywords they are ranking for with SEMRush. You can of course drill down even further and figure out who else is ranking in the top of Google for a given keyword phrase and much more. But the primary reason I use it is to steal from the competition.
And its not very surprising that these are the companies who are involved in grey hat techniques. Many of the companies from these top SEO company lists have used grey hat techniques themselves. Check their backlinks and you’ll know.
There’s a conversation going on around you. Are you part of it? Social media sites focus on giving people way to connect and share thoughts, ideas and creations. Smart companies are figuring out ways to contribute to and become part of this conversation. Learn how to join in without stepping on toes.
We often see posts on how to get blog topic ideas or ideas on creating visuals but nobody ever talked about new link building ideas. The ways you showed here some are absolutely unheard to me. You know what I think you should write a post on how to get your own link building ideas…where to start…how to proceed…how do I know it’s full proof…it surely comes with lots of experiments…but the point is starting…….I know sounds weird but I know you will come up with something 🙂
Glad I’m not alone with my love/hate relationship with the Google Keyword Planner. It’s definitely an awesome tool and SEOs couldn’t live without. But as you said, it’s really not designed to help you find completely new keywords.
Additionally, there are many situations where PPC (a component of SEM) makes more sense than SEO. For example, if you are first launching a site and you want immediate visibility, it is a good idea to create a PPC campaign because it takes less time than SEO, but it would be unwise to strictly work with PPC and not even touch search engine optimization.
Header Tags: Header tags, also known as htags, serve multiple purposes in SEO. First, they show search engine’s the important topics covered on a webpage. Also, header tags can help users by breaking up the written content accordingly, which can help improve the user experience. Header tags typically start with H1 (the title of the article), then H2 for subsequent sections. H3, H4, and so on can also be used, but H1 and H2 are the most commonly used.

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The three major search engines are Google, Yahoo and Bing. These three search engines are around for a reason: they stay true to their philosophy of a democratic-controlled search engine platform. Search engines rank websites according to how many votes they receive. Simply put, a vote is an inbound link to your website. For example, if Wikipedia.org links to your site, you have one vote. In other words, search engines rank websites according to how many votes they received. But it doesn’t stop there just yet.

The so-called ‘Mobilegeddon’ or more accurately Google’s Mobile-friendly update is a step towards this direction, as site owners are encouraged to develop mobile or responsive designs to increase the site’s loading speed on mobile devices. A faster loading site means more chances to retain visitors.

Boost your own link building performance by analyzing up to five competitors at once. You can check the value and history of every backlink on your competitor’s site and use the best ones to enhance your activities.

When you need high-quality, crafted content that will boost your search engine rankings, then you should contact 180fusion. Consistently ranked one of the top SEO agencies today, 180fusion is able to perform SEO like no other business. Based in Los Angeles but serving companies nationwide, 180fusion drives brand awareness and increases business sales by increasing rankings for industry-specific searches and words. Furthermore, 180fusion knows its way around SEO for businesses of any size, whether that is enterprise, small business, or even eCommerce. An impressive list of clients including Lexus and Century 21 have seen increased rankings from 180fusion, supporting the evidence that their services are top-notch.

Lastly, I would use SEMRush for competitive analysis. This tool reveals a wealth of information that provides actionable insights. I’ll have admit that I don’t use this tool enough. But when I do, I am beyond grateful for its robust capabilities.

Even though it is more of an outreach platform, it also includes link building tools. Buzzstream discovers contact information, social profiles and site metrics for your use. It also makes it easy for you prioritize your contact based on importance and influence. The Buzzstream automatically saves your emails and tweets, which makes sure that I never lose track of a conversation. You can also use the tool to set reminders for follow-up.

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible.

Choosing the best mobile app development services is just half the battle. The other half involves developing a solid foundation for your mobile app and the goal you wish to achieve in developing it. Identifying both should provide you a more strategic approach with your mobile app in line with meeting your online goals.

Our integrated PPC management platform, WordStream Advisor, makes managing your search engine marketing campaigns easy and efficient, leaving you more time to focus on what really matters – growing your business.

Could you recommend me a tool that has real updates on the regular basis? Lots of services just CLAIM to have that, but if you check yourself, many of them (SEMrush, for example) received last update of their bases in Dec, 2015! I KNOW, RIGHT!

Link directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.

Hello. We can offer you to try our new SEO tool – Key Collector (http://www.key-collector.com). It’s perfect for keywords collecting and organizing. You can request a free licence promo-code in replies!

It is best known for its competitive analysis features,including data regarding display advertising, link building and paid and organic search. SEM Rush can also help you with website SEO analysis. You can see where your business ranks on search engine results, and it recommends steps you can take to improve your current ranking. Additionally, you can use this software to improve your pay-per-click (PPC) campaigns. You can also track other importantSEO data, such as your search engine position, backlinks and social media mentions.

I use it to quickly crawl client websites and with their new Google Analytics integration you can easily see which pages have errors, which ones aren’t getting any traffic and make decisions on the fly based on great data.

Copywriting is so important to marketing, but it is also important to SEO. In this article, we give you the perfect formula for writing copy that ranks in Google. This is the same strategy our search marketing agency uses with clients and for our own blog.

Hotjar has a fantastic list of features including Heatmap, Recordings and Surveys give in-depth tracking and analysis of visitors’ behavior, thus providing insight on how to charter ways to improve traffic flow.

In one case study, Matt Barby refers to using the tool to add enhanced rich snippets to his website. This made the search engine results a little more noticeable and drove more traffic to the site. “When compared to a lot of the other competing results, it’s clear that our SERP snippet is much more clickable”

Keeping track of your links is just as important as building them. Use Monitor Backlinks to know when any of your backlinks status changes. With our SEO tool, you can determine if a webmaster unfollows your backlinks or removes them completely. 

Did you know that adding LSI keywords to your content can significantly help improve your ranking? But the question that remains in everyone’s mind is which all LSI keywords to use in your content. And unlike the other keyword suggestion programs available in the market that can only give you variations of the word you put into them, this tool can understand the meaning of the words you provide and can provide better data than its counterparts.

For the exact keywords to use in my title and H-tags in the post, I’ll use Google’s Keyword Planner to see which keywords and variations have the highest search volume. And finally I use the Yoast plugin to optimize the title and meta tags.

Small Seo Tools provides different types of tools for all kinds of user & Seo related tools can be used by all kinds of user. Web development and design related tools for developers and designers. open multiple urls opener apps, Small Seo Tools, open multiple urls, hash md5 generator-sha1 encode

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.

Broken Link Checker is a free WordPress plugin that allows you to find broken links on your WordPress site. You can then fix those links without even editing your posts. See our tutorial on how to fix broken links in WordPress with Broken Link Checker.

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Bonus: Archive.org Way Back Machine – Stick with me on this one. I’ve been using this recently to find old & forgotten versions of clients websites to clean up redirects on old/valuable landing pages. There were a few clients who had no analytics data before 2015, but had a website with multiple iterations since mid-2000. This helped us find a ton of opportunity to bring back value to their website and increase referral traffic!HMU if you need anything else -Drewhttp://www.seerinteractive.com/about/team/andrew-meyer/https://twitter.com/AndrewMeyer8″

Copyscape is a great resource when it comes to making sure that there is no copied content in your website. It can help you detect and find out the exact instances where there is duplicate content on your site. There are both free and paid versions of the tool which you can choose depending on your needs and requirement.

Your website has to be intuitive and very easy to navigate. The last thing you would want is users not knowing where to find your content. Create a good navigation system and place links to your best articles on the sidebars.

Search engine optimization is just one piece of a large set of tools you can use to promote your business online. Develop a marketing plan the includes a variety of strategies to reach your target market. If you’re on a budget, there are other free marketing options along with SEO that you can do.

With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here’s how to capitalize on it with the right optimization techniques. more

As for your second question, in Google Search Console, you can use the Data Highlighter tool to categorize specific text to help Google understand this data and data on other similar pages. However, this does not provide you with the Schema markups. Here is a video on the Data Highlighter: https://www.youtube.com/watch?v=WrEJds3QeTw

This category covers high level search marketing concepts. These articles and posts tend to focus on the overall value of search marketing tactics and the need to integrate several forms of online marketing to build stronger results.

51. HubSpot Broadcasts – These audio broadcasts can become useful when you have learned enough about SEO and start needing to refine your techniques and finding new avenues for keyword research, specialized link building techniques, or resources for content topics. What’s more, you can download and save slides from each broadcast, so you can revisit the information and reuse it anytime you need.

You can also measure results by tracking rankings, the problem with rank tracking though is that it’s hard to determine “real” rankings because of personalized and localized search results. Really the best outcome of being great at WordPress SEO is to get more traffic.

WooRank is a great tool for beginners or just to know exactly how a website is performing before building your campaign. It’s a Chrome extension that gives you a detailed report that shows traffic estimations and usability issues. WooRank can be a helpful guide to get the most of your SEO campaign

If you are a fan of WordPress like me, then All in One SEO pack is the tool for you. Even though WordPress can be used for your SEO without much optimization, there are certain plugins that can make the process easier and more streamlined. The All In One SEO pack is a great plugin to add if you are working with WordPress because it is easy to use, efficient and produces great results without much effort. The plugin will automatically optimize your web page to run in all the major search engines.The tool is at the top of customizability and can be made to suit your needs no matter what it might be. The other major features of the plugins are

Lately, I am been working on launching my own personal and company blog for our new project and your Skyscraper Technique is gold. Since I am starting a fresh blog, it would definitely give me an edge as I can do things right from the very first post!

Also, be aware that underpaying for hosting, is not wise. If you actually want to succeed with your link-bait actions, and want your blog to sustain high loads, go for a good hosting package. If you want to know more be sure to read our article about WordPress hosting.

You can specify what regional search engine you want to see the results from. Even though you reside in one country it doesn’t mean that you can’t retrieve search data from another. This option allows you to specify that.

Focus on converting your new prospects to customers, then keep the cycle going. Continue learning to keep optimizing your website and SEM campaigns. Read Matt Cutts’ blog to stay abreast of Google’s best practices.

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Sparx IT Solutions serving 90+ countries of the world, is one of the renowned SEO service providers from India. We started as Sparx Technologies in 2007 and switched to Sparx IT Solutions later in 2010. With a valuable experience, we render professional SEO service in India to offer website optimization to our huge client base across the world.

Thanks for the epic post Bryan. You really do blow me away with your intelligent SEO. I can’t read most SEO blogs I find them bland and boring but you continue to surprise me with ingenious methods of getting top quality links.

139. Digital Point Forum – This is another forum that’s got a very active SEO community, with threads going as far back as 2006 that are still active. Threads with hundreds of thousands of views and even hundreds of replies, which are both good indicators on the value of the topics and the community itself and how involved the members are. Here I’ve linked directly to the SEO category, but if you go back to Business & you can find topics like Google, Yahoo, Bing, other search engines, General Marketing, Social Networks, eCommerce, PPC, and more.

97. Fat Free Guide to SEO Copywriting – See what they did there? They used the keyword “free” to get us to click on the link, except they do charge a symbolic sum to download their content. In all fairness, the price is a mere $1.27, and the booklet does touch on important points of copywriting.

You may have heard that Millennials are entitled, and that Generation Z are computer obsessed. But have you ever considered the other ways in which these generations of people, which are so close together in age, differ? Silver Door Apartments decided to take a look at the differences bet…

Does your website display job information? In this post, we cover Google For Jobs, a new way to integrate with Google search. Websites can now display their jobs in Google. This will allow them to get more exposure and potentially traffic for their jobs. Staffing companies and job sites are very interested in this new SEO service.

BThrust offers out of class ECommerce Website solution for building an ecommerce solution of any size: from a small web store to a colossal online shopping mall. A ready storefront, handling multichannel queries, support for many payment and shipping options, drop shipment, full inventory control, unlimited products update on regular basis, promotional tools, and regular revamping of ECommerce website store designs.

A “robots.txt” file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named “robots.txt”, is placed in the root directory of your site. It is possible that pages blocked by robots.txt can still be crawled, so for sensitive pages you should use a more secure method.

Creating value for clients is our sole objective and everything else revolves around it. No matter what we are working on, we devise innovative ways to meet the campaign goals following the best SEO practices.

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SEMrush – We’ve recently started using SEMrush for our campaigns, and have found it to be an excellent program for tracking and organizing landing pages vs. targeted terms, as well as pinpointing technical issues.

Finally someone who knows what they are talking about and willing to share it. I have been tossed under the bus ever since Penguin update and haven’t found any good quality information on SEO in 2015 since. I am going to use this as a guide and am bookmarking it. Thanks for posting this.

The site auditor by the Raven tools is an incredibly useful application when it comes to improving your SEO. It is excellent for website analysis and can give you different ideas to enhance your website. It allows you to find issues that might be preventing your site from achieving what it is supposed to be doing. It is available for both mobile and desktop version. The SEO audit function allows you to find the issues that might be affecting your website in their order of impact. This will enable you to focus on an essential part of the site.

An often overlooked part of WordPress SEO is how you handle your images. By doing stuff like writing good alt tags for images and thinking of how you name the files, you can get yourself a bit of extra traffic from the different image search engines. Next to that, you’re helping out your lesser able readers who check out your site in a screen reader, to make sense of what’s otherwise hidden to them.

Of course, this SEO site tool has all the standard features you’d expect in a good PPC tool. It has a keyword research tool, an ad group builder, a campaign builder, as well as a segment that makes managing historical data easy.

My three go to tools are Moz, Majestic, and SEMrush. Moz and Majestic we use for link analysis/finding backlink targets and also, analyzing search results to see how competitive they are. We tie this into topic analysis on SEMrush, to determine what kind of potential a search result is, how competitive it is, and how we’ll get links (or how many we need). That’s the three sentence description, but a more in-depth take can be found in our recent post on increasing website traffic.

You also need to consider the importance of hiring a local company. Search engine optimization is not just done on a worldwide scale, as not every company is offering a product or service to a worldwide audience. Many companies within the San Francisco area, such as pizza shops, plumbers and electricians are catering specifically to a local audience. Google understands that fact and they give priority to certain searches so that local companies show up on top.

Aside from the on-page strategies listed above, as well as acquiring backlinks to your site, one of the best practices within SEO for 2017 is the user experience—yet this has always been an essential piece. Search engines pay close attention to how users interact with a website so they can improve their search results accordingly. If a user visits your site and immediately backs out to the search results, an action known as a bounce, search engines will view that as a negative user experience and could drop your site in the rankings. The higher your website’s bounce rate is, the harder it will be to rank competitively for keywords.

The user sitemap should provide links to all (or to the most important pages of your site). It can also group posts by author, date, category etc. Its purpose is to help the user find information on your site easier and quicker. My user sitemap looks like this:

As far as SEM encouraging offline action, that’s pretty straightforward as well. Use location extensions to drive foot traffic to local stores and call extensions to drive inbound calls. (You can even use in-store Google Shopping ads to highlight the inventory in a particular local store.)

Include site search in your keyword research. Analyze what your visitors are searching for to find new product ideas, locate potential areas for improvements, identify popular products, and overcome problems with search and usability.

Today, though, content marketing is a fundamental link-building tactic for most SEOs, and while link-building might not be the only reason marketers would choose to invest in content, it is a pretty big one.

You can also get detailed information about the demographics and the psychology of these visitors. Using and analyzing the data provided by the tool is also an easy task. All you have to do is click the Begin Research Button, and you are all set to go. On the left navigation field, type in the name and details of the website you want to compare and click add to get the data about the site from the last 30 days.

Research shows that people online are more likely to click on content that contains a number. So when you include a number in your content’s title (and in your meta description), you can increase your CTR super quickly.

Note – I’m still not that obsessed with individual keyword rankings – I’m much more interested in creating good content on a site and acquiring backlinks as naturally as possible to build domain trust – and then unlocking that domain authority by publishing even more content, but in competitive sectors where the ‘linkerati’ seem to be thin on the ground, for specific keyword phrases, link building is still a must of course.

Most people have no idea what a good CTR really is. In this article, we dive deep into click-through rates and even analyze them by industry. When it comes to search engine marketing, a good CTR makes all the difference, so this is one post you are going to want to read.

ORM is a process of dealing with the notoriety of any business brand, company or individual on search engines, social media or any other online platform. We, URM Web Solutions reputation Management Company in Noida, provide reliable and result driven online reputation management services. Hire ORM experts from URM Web Solutions and get your company or brand monitored and free from negative reviews.

Linkody lets you know you when you get (or lose) a backlink. It also provides info on your new backlinks (like Mozrank and anchor text). Cool Feature: Linkody emails you when a competitor gets a new backlink. That way you can swoop in and try to get the same one for yourself.

Wow.! My new site needs some SEO and a search for backlink techniques brought me to this article. A pleasant surprise! Because your instructions are so detailed you have made these techniques to be easy…. I thank you.

After you register and you start using the tool for the first time, you can quickly submit and track of all the post submissions, organized by project. It provides a detailed summary of all the blogs you submitted to, the date of your submission, and the anchor text you used for the submission in a simple interface.

There are some other cool features, for instance: you can use %%cf_%% to use a custom field, this can be either a post custom field, sometimes known as post meta value, or a user meta value. In this particular case it’s the custom field “role” we use to store the role of a user within our company.

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Hi Brian, Awsome content as ever! I’m very interested in your idea of creating an ‘uber’ resource list or expert roundup post i.e. linking out to lots of to other authorities in my niche within one post. But should you always create ‘no-follow’ links to these authority sites to prevent juice from passing to them? And similarly if you sprinkle a few outbound authority links in other posts should they all be ‘no-follow’ or do you think big G ignores ‘no follow’ these days?

Note: To use Google search console, you need to verify the ownership of the domain. after successfully linking your website with GSC, Google will reveal all the data and the analytics of your website.

SEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building strategies. Marketers are always looking at ways to beef up their SEO plans and boost traffic, while on the other hand, search engines are getting smarter and smarter every day. The below Infographic, curated and designed by Dilate Digital, takes into account the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs

There is one more thing I need to ask… most of the tools you have suggested for different purpose, I have gathered. Except the scrapperbox and social media tools… Can you suggest any social media Desktop application… which will let me manage all the social medias together making tear 2 links and RSS feeds and with auto post scheduling. And best if it will be free or low cost.

Consequently, when performing keyword research (for content marketing purposes), you shouldn’t be looking to pinpoint just one or two top-tier phrases – you should try to identify a wealth of terms and phrases that relate to the key theme or themes of your content.

There is limited real estate for the top positions in organic search results. With the amount of content on the web today and the number of competitors you have, it can be hard to get in a top position, even despite your best efforts. If you’re a new business or an existing one trying to build your online presence, SEM/PPC advertising can get you in front of highly targeted customers.

53. Vertical Measures – Although these webinar broadcasts can get quite specific and niche-oriented, you can also find easier to approach subjects, like link building strategies and creating content marketing plans. They also come with downloadable slides.

BuiltWith offers a database of 7,000+ web technologies and more than 250 million websites to build lists for lead generation. It shows the websites that use hosting, analytics, shopping carts and much more. You have the option of filtering by traffic, location, vertical and more. It also helps you know the platform of your prospects before you contact them. The end result is improved conversations with validated market adoption. BuiltWith also provides advanced country based analytics and technology market share information for all web technologies.

GWT has an easy-to-use dashboard which displays the information about your site and the new messages from Google. Crawl errors show the errors which prevented Google from accessing pages of your site. You can identify if Google has issues indexing any of your pages. Thus, you can determine and fix these errors.

Please be advised that I have arranged for Jeff Tropiano and Best Dallas SEO to take over your account if you so desire. I have been working with Jeff and mentoring him in how I do SEO since 2008 and will continue to do so. Jeff was already in the SEO industry for a couple of years before we met, which gives him at least 10 years experience.

It’s rare to come across new SEO tips worth trying. And this post has tons of them. I know that’s true BECAUSE…I actually read it all the way to the end and downloaded the PDF. What makes these great is that so many are a multiple step little strategy, not just the one-off things to do that clients often stumble across and ask if they are truly good for SEO. But there are also some nice one-off tips that I can easily start using without ramping up a new project.

Screaming frog is a useful tool for evaluating your own site from crawling, internal links and content analysis but it does not stop there and it can be insanely useful for finding link opportunities on target sites.

JoelCEOJordanPresident & COOAmandeepWeb Development ManagerAnnaDesign Team LeadAshokPPC Team LeadAtinderSEO Specialist Team LeadBryanAccounting Team LeadCarlDirector of Digital StrategyCharlineDigital Producer Team LeadChrisSEO Reporting Team LeadChristianSEO Specialist ManagerConstanteCopy Team LeadEricSEO Analyst Team LeadIvonaRecruiting Team LeadJulioFront End Team LeadKanikaSEO Specialist Team LeadKaranbeerFront End Team LeadRebeccaDigital Producer Team LeadSanjeevSEO Analyst Team LeadTylerDigital Producer Team LeadVishalFront End Team LeadAaronCopy StrategistAileenOperationsAjitaFront End DeveloperAkashFront End DeveloperAndrewVideo ProducerAngeliSEM AnalystAvinashSEO AnalystBridgetSEO Reporting AnalystBridgetDigital ProducerBrittneyDigital ProducerBryanSEO AnalystBryanRecruiterCarrieWeb Digital ProducerCaseyCopy StrategistCassDigital StrategistChaseWeb Digital ProducerChetanSEO AnalystChristinaRecruiterColinDigital ProducerCzarinaDigital Strategy AssistantDavidCopy StrategistDeepakSEO AnalystDianeFront End DeveloperDougDigital StrategistDougDigital ProducerEmmaRecruiterEricDigital ProducerEricFront End DeveloperGabrielleRecruiterGurpreetFront End DeveloperGustavoDesignerHamzaBack End DeveloperIrishDesignerJakeDesignerJeanieDigital ProducerJennelynSEO SpecialistJoeyDigital ProducerJohnSEO AnalystJonathanMagento SEO DeveloperKaranQuality Assurance SpecialistKarenDigital ProducerKatieCopy Strategist TraineeKathPPC AnalystKellyDigital ProducerKelseyOffice AssistantKevinDigital StrategistKevinSEO AnalystKhristySEO AnalystKristaWeb Digital ProducerLarryDigital ProducerLaurelAssistant to the CEOManojSEO AnalystManuelRecruiterMarieRecruiterMelvinRecruiterMilanSEO SpecialistMyraAssistant to the CEONathanRecruiterNathanielSEO SpecialistNealDigital ProducerNehemiahSEO Reporting AnalystNirlepFront End DeveloperQuintonSEM AnalystRhodaRecruiterRobDigital ProducerRohitSEO SpecialistRonDigital ProducerSarveshPPC AnalystSethCopy StrategistSherryceDigital ProducerSteveDigital ProducerSimerAssistant to the Dev ManagerSudhirSEO AnalystTalhaSEO DeveloperTiborFront End DeveloperUmairFront End DeveloperVaughnSEO SpecialistVijenderSEO AnalystVivekSEO AnalystWhisperRecruiterMeet Our Team

today page speed is the very interesting topic for me because from last few month I am trying to achieve best loading time for my sites. now I got under 3sec load time of my sites. thanks for your all great post.

SEMRush – This has slowly overtaken all the other tools I used to use as my first/main go-to. The ability to setup dashboards/projects is a great way to find quick wins for new clients & their expanded keyword set rivals the rest. I love this for competitive insights (where we don’t want to track specific keywords) or researching potential clients coming through BD.

Great to use inside other paid for software, or freemium software, that allows you to analyse the quality of the keywords you’ve selected. Or, use the results to create query-targeted content that fits these searches perfectly.

Link bait is the content relevant to your site which grabs attention and persuades the visitors to create hyperlinks to your site. It is possible to generate a lot of links to your site if you can appear on the homepages of individual sites.

This freemium tool is great if you want something that is quick and simple to use to obtain a ton of keyword ideas. A unique aspect to this tool is that you can utilize it for Google, YouTube, Bing, Amazon, and the App Store keywords. Keywordtool.io is especially useful for long-tail keywords that won’t show up in the Google Keyword Planner, because of the low search volume.

Redirect Path is a great tool that all SEO specialists must use to get the most from their website. It is a free Google Chrome extension that enables you to find HTTP heads and redirect errors. This allows me to spend more time fixing the issues than looking for them.

Xenu – Scrapebox used to be my #3 but Xenu is quickly taking the place of it. I still use SB but not as much as I did in the past. I use Xenu because it allows me to take a full analysis of a websites broken links. It scrapes the entire website and spits out a great report in HTML format, which can be saved for later analysis. I use Xenu on websites that are 6 months of age and older, and run it whenever I notice a lot of broken links or do at least once per year.

Online reputation matters a lot as 81% people search online before making up their minds. To leave a great first impression, you should have a clean image, which is not always possible. The reasons can be disgruntled customers, grouchy ex-employees or any other. We are a leading reputation management company in India. We will help you have a clean online image quickly.

Ranking By SEO is a trusted name when it comes to developing affordable yet highly effective web solutions in a quick turnaround time. We offer web design, web development, mobile app development, and Ecommerce solutions. You can also hire dedicated resources if you want to scale up your business operation without escalating the operating cost.

Open Link Profiler comes to your rescue in such a scenario and helps you in checking the backlinks for your site for free. All you need to do is enter a domain name in the search box given on the website and click on Get Backlinks Data. This would provide you with the immediate link analysis of your site.

Screaming Frog – This is my go-to “on-page” tool that I use for SEO. It can do everything from basic on-page aspects such as meta descriptions and titles to more advanced items such as directives and analysis. We own probably 5-10 licenses in our office and is definitely a tool that I use every single day.

While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.

Once you’ve determined how much you can reasonably expect to pay, you need to ask the firm how much you can expect to get paid. What will the return on investment be and how does the company plan to track it?

In terms of gauging a domain’s backlink profile my preferred software is Ahrefs. I’ve used others in the past, but the accuracy of link domains I find to be a lot more accurate than some of the other solutions.

One thing I love about it is that it doesn’t use additional credits to get data from more than one search engine. A key issue I find with some tools is that your “500 keywords” is only actually 125 across 4 different search engines, for example.

The advantage of Ubersuggest is that it gives thousands of suggestions from real user queries. This means you can use it to get inspiration for your next blog, or even optimize it for SEO purposes. And the good thing is that it’s free.

More people now use the mobile Internet than the desktop Internet. That is a big deal for businesses trying to rank in Google. Why? Well, they need to be thinking mobile first. Ignite Visibility has a unique mobile SEO strategy that gets websites ranked. In this post, you will learn a few of the basic ideas.

Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble. In other words, eliminate duplicate content on your site including URLs. Google does not see http://yoursite.com and http://www.yoursite.com as the same entity, meaning your rankings are split between the two URLs. You might even get penalized for the same.

Even if you do not have a dedicated team for SEO, it is important to stay on top of things. By doing a checkup every now and then, you can see how your most important pages are ranking, if there are any increases to website errors, and how well your organic search traffic volume is trending.

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Great list, What great tools for SEO collection for knowledge and in implementation. Thats an awesome set of tools, its great to see which of the experts are using which tools. I for now mostly use MOZ and SEMRush. I sure did see a number of tools here that I was not aware of. i excited to work in new tool which you have given through this blog. Let see what experience i will get.

Broken Link Checker is a free WordPress plugin that allows you to find broken links on your WordPress site. You can then fix those links without even editing your posts. See our tutorial on how to fix broken links in WordPress with Broken Link Checker.

Consumer Surveys has a free feature that helps you get a measure of consumer satisfaction and opinions. There is both a free and paid option of this app, which you can choose based on your needs. The free version can only be used to ask four default questions, but even this can still be of great help when it comes to gaining information about how the users felt about your website and their experience while using it.

115. Soovle – This nifty tool is also quite smart when it comes to expanding a list of keyword seeds or coming up with unusual suggestions you may not have found otherwise. It gathers keywords from sources like Google search, Bing, Yahoo!, Amazon, YouTube, Wikipedia and so on.

SEOQuake is a browser extension allowing you to check any website for SEO parameters on the fly. You can perform SEO audits, examine internal and external links, compare domains in real time, or export all data to a file.

Improve visibility of your creativity and be found on Google’s 1st page, gain traffic & convert leads with our SEO team at digital marketing companies in India called as Webwing Technologies, Nasik, India.

The Structured Data report27 in Search Console shows you how many pages on your site we’ve detected with a specific type of markup, how many times they appeared in search results, and how many times people clicked on them over the past 90 days. It also shows any errors we’ve detected.

Xenu / Screaming Frog – I personally have not had much experience with Screaming Frog but my lead SEO loves it. I frequently use the lighter Xenu for quick searches for broken links, grabbing all site URLs and reviewing title tags en masse.

This tool probably gives you more keyword ideas than any other tool on the market. Why? Because it finds keywords from a bunch of different places, like Ebay, Amazon and even Yahoo. In fact, the last seed keyword I put into it (“paleo diet”) generated 15,000 keywords!

Though I feel the list is pretty great, I guess, we can add up a tool that tracks all the SEO Efforts as well. Just started off with ViduPM (https://vidupm.com/ ) and yep, that helps just fine. Do check that out, if possible.

All search engine marketing platforms work on a bidding system, where advertisers place bids on certain keywords and audiences. Whoever bids the most, ranks the highest. The good news is, you only have to pay enough to outbid the next highest bid, so even if you bid $1,000 and the next lowest competitor bids $11.74, you’ll only have to pay $11.75.

#6 of 10 Top Online Marketing Businesses of 2018 – WebpageFX is a search engine optimization agency that helps its clients make the most of their web presence. An award-winning firm in the field of online marketing, WebpageFX takes SEO seriously. By helping clients tune their websites and adhere to Google’s standards, they can help business owners to take their pages to the top of the search result rankings. With years of expertise and a fantastic track record of success, WebpageFX can help any business climb the ladder of online success.

With this tool, you can look for links pages, guest posts, directories, forums and blogs out there, that there is a probability you could get a link from. It’s a mountain of data you get back, so make sure you use this tool in a very focused manner.

SEM is a highly controllable, highly customizable channel. Because you can silo traffic and isolate targets for specific tests in a stable environment, it’s the perfect laboratory for testing things like:

Managing how quick your page load speeds are can majorly impact SEO, as well as UX. GTMetrix is a tool to examine the load speed of a page and diagnose opportunities for improvement, so you know how you can further polish your website. You can even compare the speed performance against competitors!

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With a dashboard visualizing my audience and engagement changes on social media over time, SEMrush helps me discover my best performing posts. I can compare how I rank against competitors and get instant insights into my social strategy.

After creating my content, I would grab the URL of each page ranking for my target keyword, plug them one-by-one into SEO Spyglass, and pull up their backlink profiles. Then I’d go through each backlink and try to recreate it for my own content.

With Google’s fondness for fresh content and how much of an impact the freshness factor is having on organic SERP performance and visibility now, we’re freshening up “older” content pieces on a regular basis for both clients and for our affiliate sites and seeing a pretty dramatic impact on rankings.

You hit a grand slam with this great article. I have learned a bunch of new techniques. Thank you so much for the work you put into it. I’m going to share it out to my followers because it is truly helpful and insightful.

I know it sounds obvious, but it’s amazing how many link builders fail to realize the importance and the efficacy of using advanced search operators in Google’s search engine to identify high-value, relevant link prospects.

today page speed is the very interesting topic for me because from last few month I am trying to achieve best loading time for my sites. now I got under 3sec load time of my sites. thanks for your all great post.

When you use the Google Chrome’s Incognito mode, it removes all traces of your browsing activity, including cookies and searches history, making you a ghost. When you search Google.com in the incognito window, it will bring up the all familiar list of auto-fill option. Many of these can help you in your keyword research.

Speaking of search engines “seeing” your images, you have to add the ALT tag to your images to make it easier for the spiders. The ALT text represents alternate (alternative) text, the text that’s shown should the image fail to load for whatever reason. The ALT tag has another purpose. It was meant to help screen readers “see” your images. Screen readers are used by visually challenged people to consume content on your site. Search engines spiders use the info contained in the ALT tag to “see” your images as well.

Its true content is the reality of SEO. However, content, in and of itself, does NOTHING for your business (or your SEO, for that matter). It just sits right where you left it – on your site – like a good ol’ dog… and if you want it to fetch you traffic, sales, and, yes!, backlinks, you’ll actually have to take it a few steps further.

As for upcoming trends, I see an incoming rush for Virtual Reality (VR), There are actually existing VR coverage for things like that VR coverage that the New York times did of the war on Syria, or that VR coverage chronicling that music festival, etc. It won’t be long before users start wanting more of this stuff and it could be one frontier for SEOs to explore, get noticed, and start ranking for while it’s fresh, before more and more competition comes swarming.

As a beginner to search engine optimization (SEO) you need to understand that there is no magic way to rank your website in the first page of Google, Bing or Yahoo. Search engines are governed by complex algorithms and it takes a lot of time and effort to ‘convince’ them that your website or web page deserves one of the top spots.

PPC ads cost the advertiser each time someone takes action on their ad, such as by clicking through to end up on a designated landing page, or clicking to call or to get directions. Cost-per-click varies by industry, geography, and competition, and will also vary regularly throughout a delete the expired product’s pages, content and URLs. When you have no closely related products to the one that’s expired, you may choose to delete the page completely using a 410 status code (gone) which notifies Google that the page has been permanently removed and will never return.

I just started blogging about a month ago, and I would like to see the number of visitors of my blog increase but I am having trouble doing so, not sure if it’s because I have a free wordpress.com blog.

SEM is an acronym for search engine marketing, which involves tasks that help search engines such as Google, Yahoo!, and Bing, find and rank a website. In other words, it’s the things you can do to make sure your website appears in search engine results when someone searches for information related to your business.

All sites have a home or “root” page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?

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Hi Reid, it’s really fantastic job . You just eased the work for any SEO professional. Some tools i am already used but will try on the rest which appeared new for me. You can also add SEO Tools Check to your list as i got it too useful and it is 100% free . You can check it at https://seotoolscheck.com. I hope you to continue the job ahead. Thanks

Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up.

Additionally, the tool also allows you to customize your posts for each social media network. The best part is its ability to share posts to multiple profiles without asking you to switch the platform.

Technical Site Audit SEO Site Audit Tips on How to Fix Errors and Issues Sitemap generation robots.txt generation Automated and on-demand scans Site structure audit Landing page optimization ? Mobile Optimization

A compelling call to action (CTA). Whether you want a visitor to make a purchase, give you their contact information, or download a file, the CTA should be easy to spot and optimized to get the most conversions. Will your mailing list get more sign-ups with a button that says “subscribe now,” “register today,” or “sign me up?” You may need to do some testing to find out.

Check My Links is an extension of Google Chrome. It helps you check and analyze the availability of internal and external links on your website. Further, it also determines whether the site has any broken links.

To boot, if you use WordTwit or Twitter Tools, all of your posts can be announced on Twitter, which will usually get you quite a few early readers! People will feel even more happy to comment on Twitter, which might get you into an extra conversation or two.

Since not all links are created equal, a link from a website with low link juice will not be as effective as a link from a site with a medium amount of link juice. If Site A receives links from multiple sites, it should theoretically rank higher than Site B. But if Site B has a single website link to them with a high amount of link juice, it will outrank Site A.

Both beginners and experts need to rely on tools in order to streamline their work. There’s no doubt about it: to perform good SEO, you need to rely on data – lots of data. But aggregating, sorting and analyzing all that information would take forever without the right tools to bring it all together.

If you eat, sleep and breathe link building, then Ontolo is a tool I recommend checking out. It’s designed to do one thing: show you lots of link opportunities. Just enter a few keywords, tell Ontolo what types of links you want to get (for example:”links from guest posts”), and Ontolo will hand you a list of opportunities.

The chaps over at Greenlane Search Marketing created a particularly useful tool if you’re struggling for content Ideas. Put in the search term you want to rank for, or just the general topic of content you want to write about. Put in the date parameters (I tend to look back about 3+ years) and have a read of some old content. See if you can jazz it up a bit and bring it into modern times, then get in touch with the webmaster and see if they’d be interested in posting the newer version.

More people are reading news on their smartphones, so it’s important to ensure that your content is searchable there, says Derek Edmond, managing partner and director of SEO and social media strategies at KoMarketing Associates, a Boston-based B-to-B SEO and social media marketing consultancy. “Making sure Google can understand the content that’s found within a mobile app, and leveraging marketing of the app with respect to SEO, is an opportunity on the consumer and B-to-B marketing side.”

Hotjar has a fantastic list of features including Heatmap, Recordings and Surveys give in-depth tracking and analysis of visitors’ behavior, thus providing insight on how to charter ways to improve traffic flow.

At BrightonSEO in April, I spoke about a process using KNIME where I inputted data from both Twitter and the SERPs and then performed various semantic analyses in order to do some more advanced keyword research.

In the table below, you can see that although Advertiser 1 has the lowest maximum bid, they have the highest Quality Score, meaning their ads are given priority in terms of placement during the ad auction:

With Grammarly Premium, the writer can choose the genre or purpose of the item they are writing. It will alert the writer to inconsistencies in their writing style and make the necessary suggestion to keep the tone consistent throughout the content. Premium users can choose from six writing genres:

Now, you can never quite predict what Google is going to do. But by looking here you can look at a bigger picture and make an educated guess – kind of like bidding on FOREX – based on what’s been happening.

“ASO (App Store Optimization) will be the next gen SEO in 2016,” says Rob Lons of performance SEO services RankPay. “If you look at the rise of mobile use and how much paid ad dollars are being spent each year, you can see the huge demand and rush to reach people on their mobile devices.”

To build out and run campaigns, I rely heavily on Hubspot and its COS. WIth Hubspot, you can easily build out landing pages that convert, add awesome content to your blog, enhance on-page SEO and optimize social campaign planning.

By using a meta description, you give Google a summary of your content. Describe what your articles are about and use your main keywords inside. Use a unique and relevant meta description for every page on your site.