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The robots.txt file is a file that follows a strict standard. With the robots.txt you can tell search engines where they can and cannot go on your site. Learn how to use the robots.txt to your advantage to block the search engine from spidering parts of your site it doesn’t need to visit!

Recovery from manual penalties is far from straightforward, so you should be very careful when removing links, de-indexing pages etc. If in doubt consider employing the services of an experienced SEO consultant.

The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a sitemap. A sitemap is a file on your site that tells search engines about new or changed pages on your site. Learn more about how to build and submit a sitemap12.

There are many ‘black hat’ practices that can bring the full weight of a Google penalty down on your site, so it’s best to avoid doing the following, even if it looks like a brilliant easy win at the time.

This freemium tool is great if you want something that is quick and simple to use to obtain a ton of keyword ideas. A unique aspect to this tool is that you can utilize it for Google, YouTube, Bing, Amazon, and the App Store keywords. Keywordtool.io is especially useful for long-tail keywords that won’t show up in the Google Keyword Planner, because of the low search volume.

Index – Google stores all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of that page. To index is when Google fetches a page, reads it, and adds it to the index: Google indexed several pages on my site today.

I have a Free tool to share: a SEO Toolbox (https://toolbox.oncrawl.com/) designed by OnCrawl. It includes an open source log analyzer, a chrome extension, an entity detector, a payload analyzer and a http headers detector. Feel free to share your thoughts, I would like to know your feedbacks.

Janet Driscoll Miller, president and CEO of Search Mojo, knows everything there is to know about keywords. In this webcast, she walks you through the basics about establishing keywords for search engine optimization. more

You’ll also want to ask around to other business owners that you have relationships with to see if they have worked with (or heard of) these local SEO Dallas professionals, just to gauge their temperature as to whether or not they are trustworthy and honest.

At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

Search engine optimization companies put out a lot of misinformation. This causes problems for those looking to rank. Often, people will waste time and resources doing this that don’t work. In this article, we give you a list of the best resources to learn the basics of SEO.

All our affordable SEO packages have been designed keeping different search engine optimization requirements in mind.The team of our 250+ talented professionals implement a suitable SEO tactics to bring your business on the top. Our experts with their adroit skills, tactical methodology and vast knowledge has attained success in completing 13200+ projects. To avail such results, you should choose an SEO services company like us.

This could be the style and language you use or the way you approach topics. You might write articles that are longer and more detailed than your competitors, or you might differentiate yourself by simplifying and summarizing complicated subjects.

What a fantastic article! So helpful and with the relevant tools and resources included. Thank you very much for taking the time to write this so well and make SEO accessible and a little less scary for those of us who are representing small businesses.

The best part is the process is quick and easy. To submit your site to Google, you can use the Add URL page or Webmasters Tools. To submit your site to Yahoo! and Bing, feel free to use Bing’s Site Submission Page. Don’t be alarmed, Yahoo! search is powered by the Bing Search Engine, meaning you will show up in Yahoo’s search results when you submit your site to Bing.

113. Übersuggest – This tool offers multiple interesting keyword suggestions through a simple, yet highly effective method: it takes your keyword, matches it with all the letters of the alphabet and retrieves suggestions from Google for all combinations., The list is neatly organized and displayed, so you can choose only what is most relevant to you. Example: if your keyword is “coffee”, Ubersuggest starts looking for coffee + a, coffee + b, and so on; it then brings up combinations like [coffee allergy] or [coffee beans]. After you’ve selected a relevant list, you can go back to GKP and verify search volume and competition.

BrightEdge also tracks your competitors’ search campaigns, so that you can react to changes in your industry and stay ahead of the trend. I especially like their Data Cube, in which users can identify which channels are perfect for content delivery, the right content type for particular target markets, and topics that generate the most buzz.

You hit a grand slam with this great article. I have learned a bunch of new techniques. Thank you so much for the work you put into it. I’m going to share it out to my followers because it is truly helpful and insightful.

Thanks for the awesome collection. I use mailchimp free version (2000 subscribers) for for email marketing. Is it worth to use many account to manage subscribers? I mean if use 5 account it mean I can manage 10.000 subscribers. Please advise. 🙂

You can use AdWords remarketing to exclude past converters, keep users engaged even in the earliest consideration phases, open up targeting to broad keywords you couldn’t otherwise afford, and — of course — re-engage past purchasers to encourage cross-sells, accessories, and multiple purchases, all of which increase LTV.

Joost de Valk is the founder and CEO of Yoast. He’s a WordPress / Web developer, SEO & and an Open Source fanatic. He’s also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

I hadn’t used SpyFu in over 3 years. And I was pleasantly surprised to find that the classic PPC tool has been upgraded with a ton of new SEO-focused features. In fact they’re keyword competition feature was one of the best that came across.

Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search. (The term once referred to both paid ads and SEO, but has since shifted to focus only on paid options.)

1. Advanced Web Ranking (Cloud) – Primarily for rankings but it can provide more, including simple automated reports with Google Analytics data for those agencies servicing clients with lower budgets.

I love this list of tools because I am using most of them. I would like to suggest you a new software that I am using and it is called DeepMiner. You can find it on http://keywordsuggestiontoolsoft.com It is great tool to find great long tail keywords. I think you should include it in this great list.

Getting people to come to your web site is only half the battle. Once they’ve arrived, you need to be certain you’re serving up fresh, engaging content. While writing is a skill that doesn’t always come easy, our collection of simple tips and insights can help you rev up your content to gain better search engine rankings and higher conversion rates.

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As an SEO professional, it is essential for you to understand the various languages and technologies and technology stacks out there that comprise the web – both for more effective collaboration with developers, and to aid in technical detective work, problem detection and prevention. Web tech can be complex and intimidating, but this guide will help make things a little easier.
Keyword density is a huge part of this change in more recent years. Use your keyword too much and search engines will view your site as spam, potentially leading to your website being blacklisted from results pages. Use it too little and search engines won’t view it as important to the corresponding keyword. The recommended sweet spot is a keyword density of about 2.5%.
It is necessary that a website has enough backlinks. But those backlinks need to come from good sources so as to maintain the sanctity of the website. I also agree with your point regarding social media. Having a strong social media presence also helps in link-building.
Great Article! Love the idea about wikipedia, trying to build up quality backlinks is getting increasingly difficult when you are trying to follow google rules so ideas are always a help. Backlinko has been giving some great articles recently – Keep it up!
Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”
18. The Advanced Guide to SEO – This guide on SEO, written by Neil Patel (founder of Quick Sprout) lays out important strategies that you can put to practice. While it is aimed at advanced SEOs, anyone can gain insight into the ongoing work of optimization. The content is very well structured and exemplified, so you should be able to follow the instructions even with minimal experience.
On-page SEO – Individual pages of your site and how to write content for both people and search engines. We’ll look at where some of those keywords you found should be used so they can help improve where your pages rank.
Disclosure: “These reviews are my own opinion based on almost 20 years in marketing. They are not advertisements. Every tool I review I reviewed because I used the tool first without compensation or encouragement. Affiliate links are marked (“AD) which means I have signed up to the affiliate program. The tools here have merited a mention in my reviews based on my satisfaction. If I prefer any tool, I add a review of it to this page. If the tool has an affiliate programme, I usually sign up to it and make commissions on sales via my links. Having an affiliate programme is not a requirement to make it on to this page. Disclaimer.” Shaun Anderson, Hobo 2018
Here is SEOWorker’s unique feature. They teach you about SEO in addition to showing you the SEO data that matters. Within each analyzed category, the report provides a detailed discussion, and often a video (ft. Matt Cutts).
This is also where you can see Google’s ML algorithms at work. Powered by Google Cloud Platform, the way Quick Answers and Featured Snippets are extracted gets increasingly smarter as Google introduces new innovations in deep learning and neural networks. These constantly evolving algorithms are baked into how the search engine surfaces information.
Let’s start with linkless mentions. Search engines are getting smarter, especially when it comes to link building. The majority of online word-of-mouth marketing is linkless. Because of this, search engines have worked to move away from links as a ranking signal. Linkless mentions, also known as linkless attribution, come in many different forms. Examples include mentioning a brand or business (without a link) in a news story, review, forum, blog comment, social network, or video transcript.
Black Hat SEO is just the opposite and is not at all recommended. This strategy focuses primarily on and around “poking holes” in search engine algorithms, or finding loopholes. The intent of Black Hat SEO is to manipulate the search engine ranks in order for your site to receive traffic. Buying links, keyword stuffing, invisible text and spamming blogs are just some of the popular Black Hat strategies. These techniques will not provide long-lasting results – and will most likely get your website blacklisted by search engines sooner than later.
My first car was battered 12-year-old Volkswagen Passat. It broke down countless times and each repair was expensive for the poor student that I was. In a bid to reduce the escalating repair bills, I started to learn how cars worked by reading, researching, and asking others to teach me a thing or two. After a few months, I knew about carburetors, fuse boxes, alternators, and even how to replace a car’s kick-starter. It saved me a fortune. I then only used mechanics for major engine issues beyond my basic scope.
Digital Current is a digital marketing agency that specializes in SEO, conversion optimization, and content marketing for mid-market and high-growth companies. The companies we work with know the value that digital marketing provides for their business, but they’re ..
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]
Having an effective optimization strategy has a huge impact on the cost per acquisition. Each account is going to need custom optimization strategies depending on performance and how it has been built out. However, there is a set of best practices that can be used in all accounts on a regular basis to maximize performance:
A pro-level tools suite designed for digital marketing agencies. Raven Tools probably has the best site auditor tool I’ve ever used. And unlike most site audit tools, Raven shows you EXACTLY what you need to do to fix any SEO issues that your site has.
Well, the Internet’s search engines are a whole lot smarter now. So are their scammers. Google’s PageRank system is their way of determining which websites are the most applicable and useful for every search term. An SEO specialist’s task is to make a page as applicable and useful as possible, thereby improving its rank. As service providers, many SEO firms will offer you the stars and the moon when it comes to SEO, but few will be able to deliver the sustainable change they promise. So when you’re choosing an SEO firm, you’ll have to weed through a lot of empty promises to find a trustworthy specialist.
Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions). These tools can deliver conversion-related information. There are three major tools used by EBSCO: (a) log file analyzing tool: WebTrends by NetiQ; (b) tag-based analytic tool: WebSideStory’s Hitbox; and (c) transaction-based tool: TeaLeaf RealiTea. Validators check the invisible parts of websites, highlighting potential problems and many usability issues and ensuring websites meet W3C code standards. Try to use more than one HTML validator or spider simulator because each one tests, highlights, and reports on slightly different aspects of your website.
Interesting tidbits of info from some really good SEO experts! Use semantically related keywords in your content, content boomerangs, barnacle SEO, bigfoot strategy, 10x the content of your competitor to out rank them? Some of these are search engine optimization tactics I’ve never heard of before, thanks guys!
It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate optimization can double your traffic and sales. When I show them proof, my prospective clients have many questions about generating more traffic, boosting conversions, increasing sales, engaging buyers and turning them into fans. Here are the most popular questions — and my answers.
Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.
How to rank with the help of user engagement: To help improve your site performance, in the long run, using user engagement as a factor, you may need to use tools to gain insight on how much interaction your site pages is getting from visitors.
40. How to Make Infographics – Even though this guide is SEO-adjacent as well, you will learn that the infographic is yet another form of content that attracts traffic and attention, and is one of the greatest ways of producing added value and conveying information or a message. This article will provide you with the basic steps and know-how of creating engaging and shareable infographics.
Google Analytics is one of the most advanced visitors tracking tool available, and you should take full advantage of it. It’s free and can give you a huge amount of details about the users visiting your site.
RegisterCompass gives me a list of sites to analyze further. I then run those sites on LRT and OSE to get a better idea of their links and content. I will also look at the site on archive.org to make sure it hasn’t been burnt at any point.
Reuse URLs. If you sell generic products where technical specifications and model numbers are not relevant, you could reuse your URLs. That way you will preserve the page’s authority and increase your chances of ranking on Google.
Let’s say, for example, that you run a construction business that helps with home repairs after natural disasters and you want to advertise that service. The official term for the service is “fire restoration,” but keyword research may indicate that customers in your area search instead for “fire repair” or “repair fire damage to house.” By not optimizing for these two keywords, you’ll lose out on a lot of traffic and potential customers, even if “fire restoration” is technically more correct.
A Search Marketing Specialist works to improve websites’ ranking in search engine results and may also be tasked with Internet marketing. Someone in this position may work for an agency, and assist with numerous client accounts, or may work for an organization that is large enough to warrant a full time employee in this role.
Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.seo
While this may not provide you with all of the statistics and search volumes, you can start to get an idea for what keywords show up the most. And then you can cross reference it with any other software you might have.
So put a noindex/nofollow tag on pages that you don’t really need to appear in the search engine results page such as your /tags/ section or your checkout page. It’s not so hard. One visit to your robots.txt file should do the trick.

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Get ready to boost your Email marketing. Normally, people continuously send emails to their clients but the response rate is quite low. Yes, best email marketing service can increase the response rate.

I don’t consider myself to be the best writer. Decent; not the best. But I almost lost my mind trying to read this piece. There are too many typographical errors, misspellings, etc. It seems ironic that this would be the case when the piece is about SEO and stresses points of quality content and user experience.

Thanks Brian for sharing these points. I was desperately looking for ways to increase search traffic. Although, it is good right now, but I need more. All I was getting was basic SEO techniques which I have pretty much applied but was looking for extensive ones. These are perfect for my requirement. Thanks a bunch!

Websites everywhere are looking to get AMP ready, but there are some things you need to know before jumping in. Any good SEO service provider will tell you that you need the technical capabilities and should be wary of drops in conversion rates. AMP really changes the structure of your website.

I’m not saying I will never return to offering private SEO consulting again, but for now, I am only working for my current employer and a very small group of clients who have been with me since the beginning who (for now) refuse to let me go.

Out of the box, WordPress is a pretty well optimized system, and does a far better job at allowing every single page to be indexed than every other CMS we have used. But there are a few things you should do to make it a lot easier still to work with.

You will need a host of SEO tools to get your website ranked higher than it is today. Here are some SEO tools that you should be using as we head towards 2016. For convenience, we are listing the top ten tools and then we shall highlight which tools are best for what specific purpose.

Hi Brian. One more very usefull article for even SEO experts. Basicly ı may say that your 21 SEO techniques are simply awesome. I found the techniques #1 and #9 most valuable. Thank you very much again for the article and the new techniques for me.

Great post. It’s crazy that some benefit just because they can afford to be on some list. There’s no way a smaller firm could afford the fees that are associated. This obviously doesn’t mean that they don’t do good work. Reading client testimonials and case studies is a much better indicator of trust.

A couple of weeks after the release of Penguin, Google published a set of criteria for accessing the quality of a web site. Among the suggested guidelines they included some questions to ask after you finish a post, to help you determine the quality of your work.

Title: The image title is what appears when someone hovers over an image. How much (if any) SEO benefit it has is up for debate, however, for the time it takes to assign an image a title, I’d encourage you to use it.

The self-service keyword research tools we tested all handle pricing relatively similarly, pricing by month with discounts for annual billing with most SMB-focused plans ranging in the $50-$200 per month range. Depending on how your business plans to use the tools, the way particular products delineate pricing might make more sense. KWFinder.com is the cheapest of the bunch but it’s focused squarely on ad hoc keyword and Google SERP queries, which is why the product sets quotas for keyword lookups per 24 hours at different tiers. Moz and Ahrefs price by campaigns or projects, meaning the number of websites you’re tracking in the dashboard. Most of the tools also cap the number of keyword reports you can run per day. SpyFu prices a bit differently, providing unlimited data access and results but capping the number of sales leads and domain contacts.

This tool allows you to check or analyze your page for any problems or issues, including missing images, alt text and broken links which might be holding you back and make repairs. You can get the SEOptimer from their official website:

The first thing you need to take into consideration before you even look at fees is how much you can actually afford to pay. Fees will vary across the board, so it’s important for you to have a figure in mind and find a reliable SEO firm or consultant who can work on your budget.

In addition to daily news stories from our editorial staff, Search Engine Land publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective.  Browse the SEO Channel for the most recent SEO news stories and expert columns, or sign up to receive all of our SEO related content via email.

So many blogs out there just write the same old content over and over again that isn’t helpful…thanks for not being like every blog! There’s a lot here to take in, and I bookmarked it to work on some of these things the next couple of days.

Marriage Spells are supposed to be very strong and effective. If you are in a relation and your lover is not committing or is taking time to decide if she or she or she wants to get married to you or not then these very strong marriage spells are used by which your love may marry you and you might be having a very strong and happy married life.

H1 tag: Unsurprisingly, the H1 also sits inside the of the page. In most cases, your H1 will simply be the title of your content (or if we were talking about a product or category page, the name of the category or product).

64. Distilled’s 7 Places to Look for Keywords – When you get a good grip on how keyword research is performed, you might like to check out this very actionable article from Distilled, which provides creative ways of expanding your keyword list other than Google’s AdWords Planner.

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179. MozCon – The MozCon, created by Moz, takes place in Seattle once a year. For three days, you get to hear the best speakers in the world, share the latest ideas in the industry, and network with like-minded folks. Also, you may get to take photos with Roger, Moz’s cutesy robot mascot.

At BrightonSEO in April, I spoke about a process using KNIME where I inputted data from both Twitter and the SERPs and then performed various semantic analyses in order to do some more advanced keyword research.

Very comprehensive article and surely help people to find the best seo tools available in the market. You guys may consider to have a look into the expert recommended seo tools here – https://crazyengage.com/best-seo-tools-recommended-by-experts/

Even if you failed high school chemistry, you may still enjoy today’s infographic: a clean, easy-to-understand “periodic table” to help marketers sort through the noise of link acquisition for search engine optimization. more

86. 44 SEO Experts on eCommerce Link Building – I find expert round-ups very useful, since they gather lovely nutshells of digital wisdom. But you should also look at the relevance of the topic, the age of the article containing the advice, and, most importantly perhaps, checking to see if those are real experts. This article manages to succeed on every account, and you get some great eCommerce link building advice from professionals like Will Critchlow, Neil Patel, Mike King, Jon Cooper, Justin Briggs, Paddy Moogan, Ann Smarty, Brian Dean, and many, many more.

Still, Google kept the algorithm updates coming, and denied SEOs and web masters all the juicy info that would definitely help your SEO campaign. Today, you just need to step a bit out of line, and Google won’t hesitate hanging you out to dry.

And, it was great to hear back from the prolific professionals offering answers on their favorites. Here is the list: http://dsim.in/blog/2016/12/17/48-experts-from-the-marketing-world-reveal-their-favorite-seo-tool/

Customers search through millions of websites, but usually only see a few. How did those few websites get so lucky? Well, it isn’t luck! Those websites understand search engine optimization (SEO). Boostability is consistently rated one of the best SEO service providers in the world! We can step up your website’s search ranking with a unique online marketing strategy for your business. Your strategy can include search engine optimization, content creation, local directory listing, social media marketing, and mobile web design. These areas are all part of an important ranking strategy to help your website rise to the top of Google, Bing, and Yahoo search results.

SEM is not just for businesses trying to reach a national scale. Due to its targeting features, Search Engine Marketing works great for small businesses that want to reach local customers conducting research or interest searches via the internet. Local search is on the rise, and SEM can help you take advantage of it.

However, while bidding $1,000 on every keyword and ranking #1 for every relevant search sounds nice in theory, most businesses have to play a balancing game between ranking higher and paying too much for clicks. After all, if it costs $17.56 to rank in position #1, but you can only afford to pay $5.00 per click, bidding $1,000 on a keyword to guarantee yourself the #1 position would be a great way to bid yourself out of business.

3. uReview.me – A tool that tactfully asks and reminds clients’ customers for feedback about their experience, guides them through the online review process. It also gives clients a chance to reach dissatisfied customers before they write a negative review online.

We all had our awkward phases that you want to forget ever existed. The Wayback Machine lets you relive those moments for your website; the tool is the most complete historical archive of the internet. It allows you to see what a website used to look like. So, if a page begins to drop in its organic ranking over the course of 6 months, you can use this tool to see the old content that used to be on the page!

Google sure has a wide range of application and plugins that can be used to get a great deal of data or information from your website. The audience is the key that decides whether the site is a success or not.  Surveys are always a great way of getting to know your audience and listening to their needs and problems. But these surveys can cost a lot of money to be done efficiently.

50. KISSmetrics Webinars – These guys are also rather thorough when it comes to applying and teaching SEO techniques, and their webinars are held by some of the best names in the field. You can browse through their webinar archive for subjects you’re interested in, or sign up for their future webinars, which come out about once a week. It’s true that most of the topics they approach are advanced, but you can also find some which are more appropriate for beginner levels.

I use SEMrush every day. It’s long been known as an excellent starting point for keyword research and competitive analysis, but the Site Audit feature has become so good that I use it as part of every technical SEO audit I do.

It’s anonymous, so no one can actively pitch the group members. While it’s certainly not as scalable as other methodologies, we’ve found it keeps quality high. However, it does mean that we list a lot of folks who are overwhelmed with existing work and often may not reply to inquiries (which I know is a frustration, as mentioned in the comment above). That said, we think it’s the right bias to have.

While images aren’t as big of a referral source in Google as they used to be, having unique images on your site is valuable, Shepard says. “The same image can show up in hundreds of places around the Web, but having unique content around those images is what makes it stand out. I’m not opposed to using stock images to illustrate a point, but any time you can create something that’s custom or use unique photography, that will pay off more in the long run.”

Buzzsumo works great with SEMrush. With Buzzsumo I can find highly engaging topics within my niche. I then take the URLs of the most shared topics and plug it into SEMrush to find out which keywords that URL is ranking for.

Instead of hunting for broken links page-by-page, The Broken Link Finder proactively searches the web for them. Just search for a keyword and the tool will scour the internet for broken links…and hand them to you on a silver platter. Then you can hit up the Wayback Machine to see what the content was (and create something similar/better).

2015 and 2016 were turbulent years for SEO. As expected, Google made several algorithm changes including the notorious “Mobilegeddon” update, which basically improved the ranking for websites that were mobile-friendly. This falls in line with Google’s overarching mission to adapt to an increasingly mobile Web (and world). Google’s goal is stay ahead of the technology trends (like mobile device growth) which will ultimately deliver quality results to their users like you and me.

If Google finds that similar or same text in two different URLs, then it can negatively affect your web ranking or outright ban your site. It is to make sure that you do not have any copied content in them.

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Cool feature: My favorite feature of onpage.org is their TD*IDF analysis. TD*IDF identifies keywords that pages ranking for your target keyword tend to use. These terms are excellent LSI keywords that you can sprinkle into your content bump up your on-page SEO.

At, our portal, we eliminate individual’s confusion of choosing the best company among the huge numbers of Top SEO Agencies. We undertake strict procedure to evaluate the performances of these SEO companies.

2. Evernote – With all of our client and project information, ideas and notes, tasks, bookmarks, etc, I need to be able to sync a lot of information to all of my devices. Evernote does that for me and has a ton of other features as well.

I don’t consider myself to be the best writer. Decent; not the best. But I almost lost my mind trying to read this piece. There are too many typographical errors, misspellings, etc. It seems ironic that this would be the case when the piece is about SEO and stresses points of quality content and user experience.

Where SEO is the process of getting a website or page to rank high on search engine results pages – or SERPs, online reputation management is the opposite. An ORM expert will use the concepts of SEO to attempt to bury incorrect or damaging information about a person or brand. This type of SEO is growing in popularity as careers can be made or lost in a Google search, so figure out what kind of SEO is right for you.

Your site should also consist of evergreen “pillar articles” supported in a pyramid structure by smaller laser focused blog posts supporting your H2’s. Structuring and interlinking your site strategically will have a tremendous effect on several search engine ranking factors.

A simple way to improve the rankings on Google is to have more sites link to your site. If your website content is pretty good and provides valuable information to the customers, this happens naturally. To keep a watch on the growth of the links, monitor this area in the GWT.

Most importantly of all however, when a change is announced, don’t just sit idly by and assume it won’t affect you. Listen to what’s happening and how the industry is responding before using this information to implement changes to your own content marketing and SEO processes.

Aim to strengthen the product categories. Focus on product categories and link seasonal products to them with breadcrumbs and links in the descriptions on the product pages. Optimize your most important product pages with the greatest potential and spend the rest of your SEO budget to strengthen product categories.

The complete website can be easily checked and troubleshoot. Duplicate content can be checked with the help of this tool and can also continue to monitor and report so that best SEO result can be obtained.

It’s also being smart about splitting those sitemaps up into smaller bits, so Google only has to fetch one new XML “sub”-sitemap when a post is published, because the other sitemaps haven’t been changed, using the date modified options.

Moz Pro is a multifaceted SEO tool suite full of useful tools that are not included in their free arsenal. Additionally, you can get way more searches and insights than in the free versions of the tools.

Alex, i’m so happy that i found out your blog, and your blog is the best SEO i’ve ever seen on the web. Thanks for the points shared and i look forward to knowing you better, because i really need you to help. Thanks

Earnings Disclaimer: While we are here to help you at every step of your blogging journey, we cannot make any guarantees about your success as a blogger or the amount of money you will make from blogging. Any examples in our content, including our sales pages and marketing campaigns, are not to be interpreted as a promise or guarantee of earnings. Your earning potential as a blogger is entirely dependent upon you and your efforts to become successful.

Many marketers like to compare organic SEO to public relations or “earned media” because there is no guarantee of success, making the ROI on earned media (including SEO) a challenge to predict and sometimes a challenge to measure. In both SEO and PR, marketers have the option of hiring internal staff, bringing in consultants, or using an outside agency. The same options apply for paid search marketing.

As you can imagine, there’s a variety of ways to acquire backlinks. However, even common practices should be approached carefully, as your tactics can easily be viewed as manipulative to search engines. In short, you just need to be honest in your backlink strategies, and only submit your site where it’s relevant. To learn more about backlinks, check out our page on how to get backlinks for your site.

Few agencies have received the awards and recognition as Victorious. Our team of experts in the United States works alongside every customer to achieve their long-term search engine optimization goals.

The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. more

VJG Interactive is an online marketing agency which offers state of the art premium marketing solutions aimed at delivering exceptional results to their clients and partners. They specialize in identifying effective marketing strategies based on the goals and objectives of their clients.

You will also want to set this correctly in Google Search Console. Make sure to set up your site with Google Search Console and set the preferred domain, you can find this setting under Settings → Preferred domain:

Link building remains an important element in any SEO campaign, because if high value websites link to your business, search engines view your site as having greater authority. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality.

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116. SEOBook Keyword Tool – Register with an account, and you’ll gain access to the free version of SEOBook’s keyword tool. On the same page, below the tool, you find a helpful article on how to make the most of it.

Expand beyond your website. Do some video marketing or vlogs and post them on YouTube. Put pictures up on Flickr. If you don’t have a blog, get one. And submit articles to article submission sites, like eHow and About.com. Add a link to your website along with each of the above.

Duplicate copy can be SEO suicide. If you’re repeating the same content on multiple pages, or if other sites are stealing your content, you must take action to remedy the problem as quickly as possible.

Journalists and blog writers are always looking for experts to interview and write about, so this is a site to find someone with whom you can build a symbiotic relationship. Give them material they can write about, and get organic mentions and links to your site and profile.

Michigan Technological University is an Equal Opportunity Educational Institution/Equal Opportunity Employer, which includes providing equal opportunity for protected veterans and individuals with disabilities.

Hubspot’s Website Grader is a free online tool which helps you understand the performance of your website. It compares and grades the website against several metrics like SEO, mobile readiness, security and general accessibility. The tool also investigates email marketing campaigns and the internal workings of the site. This automatically gives your website increased leverage regarding getting found online and ranking higher among search results.

Our integrated PPC management platform, WordStream Advisor, makes managing your search engine marketing campaigns easy and efficient, you more time to focus on what really matters – growing your business.

Any good search engine marketing firm will keep their eye on penalties. This is one you need to be aware of. In this article we discuss the new interstitial penalty that is now live in Google. However, there is also another penalty coming out soon. That is called the mobile first penalty. Our SEO firm has specific strategies for dealing with this issue. For example, we recommend using responsive design if possible, fast pages, utilizing AMP and having a navigation that links to all your pages. These are recommendations that come straight from Google and our knowledge. While mobile subdomains and vary http header will still be options, their technical configurations may change.

Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.

I first heard you talk about your techniques in Pat Flynn’s podcast. Must admit, I’ve been lurking a little ever since…not sure if I wanted to jump into these exercises or just dance around the edges. The clever and interesting angles you describe here took me all afternoon to get through and wrap my brain around. It’s a TON of information. I can’t believe this is free for us to devour! Thank you!! Talk about positioning yourself as THE expert! Deep bow.

I can improve my pay per click efforts by analyzing advertising strategies to get the most out of placement and keyword usage. Enabling keyword research options creates better optimization because I immediately see what’s working and what’s not. Identifying negative keywords means I can stop using them to avoid poaching my campaigns.

Other than most other XML sitemap plugins, this plugin doesn’t generate a static file, which is a very intensive process, especially for large sites. This means there is no “action” on publish, which slows down the publishing of the post. Instead it generates XML sitemaps as a sort of template using WordPress rewrites, which is much faster while also allowing caching plugins to cache the output.

If you master SEM techniques, there are other businesses that will pay you to help them. Running a search engine marketing service can be a lucrative home business. The key to getting started is to be able to show proof of your results, including organic search ranking for keywords, as well as income or other results from paid search. 

Also, Quick Sprout tells you what changes you need to make to gain more traffic for your website. It also guides on how to bring about these changes. Thus, the tool mainly helps you in boosting the website traffic. Quick Sprout works in the following ways.

The paid version of Screaming Frog allows you to crawl an unlimited number of webpages, which allows you to just plug in your website domain and let the tool crawl your entire site! It also has the ability to integrate Search Console and Google Analytics.

To set up different blog categories for WordPress-based blogs, visit your Appearance tab and then click Menus. Here you can add the categories you want, and each time you upload a post, there will be a section that allows you to click on the appropriate category for that post.

Once we have ensured these critical items are covered, we move into advanced search engine optimization strategies. In this phase, we’ll do a final review of the technical structure of your site and then suggest new forms of search traffic development. Furthermore, this phase marks the start of significant external link building. It should be noted that external link building may occur at different times, this will all be based on the link building strategy the Ignite Visibility specialist creates, which will be dependent on the goals of the marketing campaign. Our company has proven strategies in these areas. Recently, we were able to boost a clients rankings by over 400% just through competitive backlink analysis (read SEO case studies).

Awesome post! A very good step-by-step guide especially for a beginner like me. It’s overwhelming with information, thank you for making it easy and very detailed. I’m still making my on-page SEO strategy. I’ll pop some questions here, if I need help, hope that’s okay.

You can specify what regional search engine you want to see the results from. Even though you reside in one country it doesn’t mean that you can’t retrieve search data from another. This option allows you to specify that.

Do not turn off your comments system. Having a thriving community of regular commenters engaging in dialogue under your posts shows that visitors care enough about your content to either make their own relevant points or to praise it or to ruthlessly eviscerate it. Either way, at least people are reading it.

This is a must have in that it can do many things for me. I can see the link profile for any domain, use it identify broken link opportunities, keyword rankings, and even use their content explorer to find highly shared content for a topic. It’s well worth the cost and I wouldn’t be able to anything without it.

Search engine marketing is about gaining visibility on search engines when users search for terms that relate to your business. For most companies, ranking highly in search results isn’t luck – it’s a result of solid effort in one or both categories of search marketing:

Yet another Google tool on that list (not a surprise isn’t it). Optimise is not for the faint hearted and will make even seasoned SEO experts uncomfortable. SEO isn’t all about rankings and without the right balance of content that engages with your visitors and drives conversions, you’re earnest optimisation could be wasted. 

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Internal linking is essentially linking to other pages of your website within the content on your blog. You benefit from internal linking because it helps improve navigation for readers by sending them to relevant pages (not to mention it should help improve your time on site numbers).

In fact, I have been told many times that I am a local legend in the industry. This is because for at least 10 years I held the number one position on Google for “Dallas SEO” and “SEO Dallas” and no one could knock me down, no matter how hard they tried. And I dare say no one took the title from me either, I just let it go from lack of time, attention, and ambition. I stopped caring about it.

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99. On-Page SEO for 2016 – If you’ve read even a small part of the resources in this list, you already know that SEO is not an exact science. It evolves and changes from year to year, even more often than that – either because Google keeps updating its search engine’s algorithms, or simply because some SEO tactics lose their value when they become overused. So while many things stay the same, others might be altogether changed. But with this really nice article which details how to do on-page SEO for 2016, you’ve got your back covered.

Good article with great list of tools. Also interesting conversation/suggestions in the comments area. I have a new site http://www.seoflx.com, which I need to get few good backlinks or some sort of exposure Can anyone suggest on how to do?

Glad I’m not alone with my love/hate relationship with the Google Keyword Planner. It’s definitely an awesome tool and SEOs couldn’t live without. But as you said, it’s really not designed to help you find completely new keywords.

Keep in mind that if you’re going to be driving more qualified traffic to your business website, you should make sure that it is optimized for conversions. A good business website is not just one that attracts visitors, but gets them to stay and convert.

After completing these task our expert SEO team has a much better idea of what an ongoing campaign will consist of. We will work to determine the “low hanging fruit”, or changes that can be made to the website easily that we know will boost rankings quickly. Identifying these areas will allow for your campaign to have success sooner than later, which helps you prove a positive return on your marketing invest quicker.

You can use the tool once a week for free if you sign up for a free account. We also offer a free 14 day trial. If you wanted to continue as a free user, we still allow you to carry out unlimited basic reviews via the extension – find out more here https://www.woorank.com/en/p/developers

Google Analytics is the de facto analytics software, and the only tool for checking lots of data – but I find I log into my Clicky account more than I do GA these days – if all I want is a quick and dirty analysis of a page or keyword. Brilliant tool.

The most common form of organic SEM is search engine optimization (SEO). SEO refers to a variety of techniques designed to help your website rank higher in search engine results. Optimizing your website involves doing a little bit of research on what keywords or phrases your customers or potential customers are searching for when they are looking for your products or services online. It then involves writing web content using those keywords in a way that is both easy for search engines to pick up but still readable and pleasant for your website visitors.

Keeping track of your links is just as important as building them. Use Monitor Backlinks to know when any of your backlinks status changes. With our SEO tool, you can determine if a webmaster unfollows your backlinks or removes them completely. 

I make sure I find cool or unusual angles to content I like to use content curation tools like ContentGems. This tool gives me new viewpoints and perspective on new topics and provides me with great reference material.

Choosing the best SEO company out of the thousands in existence can be a daunting task. We know you want to make an educated choice with the least amount of guesswork as possible. Many of you may have been burned by an SEO company in the past or maybe this is your first time hiring one. At BestSEOCompanies.com we work to eliminate the guessing by providing a listing of the top SEO companies using our unique ranking system. Please read below to learn how we rank each search engine optimization company.

There are some other cool features, for instance: you can use %%cf_%% to use a custom field, this can be either a post custom field, sometimes known as post meta value, or a user meta value. In this particular case it’s the custom field “role” we use to store the role of a user within our company.

What if there were only 3 things you could do to get results in Google? Well, these would be the strategies. Learn the 3 most important items in search engine optimization now. Item number one is probably the most important.

2. Ahrefs – An intuitive interface and good data make this our favorite backlink index. That said, when we gain a client that is under penalty and work towards removal, we’d never rely on a single source for backlink data.

Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.

This has a paid subscription, but the free tools are enough to get you the contact information you need, and it can help you build and organize lists as well as compile search terms. You can also send out messages to establish relationships with prospective link partners.

These are definitely some good tips! I’d also like to suggest Copyleaks as a plagiarism detector. I had a problem a few months ago where I found out a website was scraping my content and it was bringing down my Google rankings and I had no idea why it was happening for months. Now I’m immediately notified if my content is being published elsewhere the moment it happens.

Thank you for this insightful post, Neil. I have to comment that the first three tools you listed here is a must have and must be automatically used by SEOs who wish to be successful in their campaign. The good thing about these Google tools is they do give you good insights on what to do with your campaign and which to keywords to focus on especially with actual search.

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2) Advanced Web Ranking – This is a ranking checker. I like this tool because it is cloud based. When I was choosing this, I looked at several competitors and I like this the best due to different formats of reports it offers. I specifically like the fact that one of the report views offers competing website reports, which if you do reputation management it can be configured to show results for positive and negative sites on one page with color codes. If you run an agency, this is also great as you can give your customers direct access to only their own websites.
Pro Tip: You don’t need to write alt text for images that are purely functional or design related, such as a background image that is just shapes. If the image doesn’t have anything to do with the topic of your site, you can skip the alt text.
Victorious SEO was founded to help business owners win the battle of search engines. The world of search engine optimization is filled with mediocre agencies who promise everything and deliver little. We set out in 2012 to change that standard.
170. Conversation Marketing eBook – When you start feeling like optimization, keyword research and link building just aren’t doing enough for you anymore, you might like to delve into this free eBook and learn more about how to get the most out of Analytics, social media, and internet marketing in general. Here is another Fat Free Guide to Google Analytics, written by Ian Lurie, which adds to the conversation, so to speak. It is a useful guide for beginners and advanced SEOs alike, since it takes you from setting up Analytics, to tracking your goals and working for actual results.
ClickDroid is a tool to track metrics from multiple platforms in one place. Multiple dashboards can be created easily by dragging and dropping the widgets. Be it a Sales Dashboard, Marketing Dashboard, SEO Dashboard, IT Dashboard, Client Dashboard, Finance Dashboard or anything else that could be thought of.
Interesting tidbits of info from some really good SEO experts! Use semantically related keywords in your content, content boomerangs, barnacle SEO, bigfoot strategy, 10x the content of your competitor to out rank them? Some of these are search engine optimization tactics I’ve never heard of before, thanks guys!
102. SEOBook Glossary – This is the most comprehensive list of terms I have been able to find. It doesn’t just define, but it explains and exemplifies more complex concepts. At the end of the glossary, you also find some links for even more glossaries, and tips on how to search for definitions on your own in case there’s something missing.
If your content is well written and valuable, your readers will share the same with family and friends, scoring you brand mentions on the web, which if you’re wondering, is yet another SEO ranking signal.
Focus on converting your new prospects to customers, then keep the cycle going. Continue learning to keep optimizing your website and SEM campaigns. Read Matt Cutts’ blog to stay abreast of Google’s best practices.
While advertising typically lets you pay for placement—you decide where people see it—SEM is a more fluid process. It generally uses pay-per-click (PPC)—also called cost-per-click (CPC)—which is a process that uses auction and ranking system to determine which ads appear in which order.
SSL – Google will roll out major changes to the way non-https sites are handled in Chrome in January. Make sure to switch to HTTPS before Google Chrome start to show a security warning for HTTP pages when a user visits them.
I attempted an earlier message, but it appears it didn’t go through. I just wanted to say thank you for all the quality content you spend hours putting together. I’ve deployed a number of techniques you’ve discussed and have seen a positive response from day one.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3]In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.[4]
20. Take advantage of the tools the search engines give you. Sign up for Google Webmaster Central, Bing Webmaster Tools and Yahoo Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.
Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.[23] Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.
The Google Keyword Planner one of the best tools for keyword research and it’s integrated with many more features. that is Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.
Measure which strategies provide the most benefit, refine and continue. One really good example of a barnacle SEO strategy I implemented for Pure SEO was getting an invite to spend a week with Sir Richard Branson on his private island, this got organic links from every major newspaper in New Zealand and most of the major marketing magazines.
Deepcrawl offers a similar service to Screamingfrog, however, is a lot easier to use if you’re new to Technical SEO. Instead of the spreadsheet you get from Screamingfrog, you get it in simple visual information in the form of graphs and charts. Another feather in its cap is its ability to Identify content, highlighting any missing titles, duplicate pages, the length of the content and much much more. This post could go on for a while due to the inordinate amount of features it has. So here’s a little further reading for you.
Google Pay Per Click (PPC) Management – We set up Google pay per click ads, manage and monitor read to increase your quality score which results in spending less for your ads campaign why having more exposure!
Just a suggestion, but maybe you could write an article about generating traffic to a brand new blog. As you know, when you start out, you have only a couple posts and very little credibility with other bloggers, also the search engines will take considerable time to be of any benefit initially. Would be interesting to know how Brian Dean approaches that dilemma!
Some items deserve to live on. Certain products may have informational value for existing customers or others wanting to research it. Leave these pages intact. Previous buyers can get information, help and service through these pages.
Editors Note: This post was originally published on Aug 25, 2014 – we’ve made some updates to this post to highlight some new tools that have entered the SEO scene. Are we missing your favorite tool? Let us know in the comments below 🙂
Ideation: Any good campaign starts with research: what’s worked, what hasn’t, what’s my target audience interested in right now? I can’t live without BuzzSumo for a multitude of reasons, but it’s especially for researching which content has performed well around a topic. This makes it an essential part of my process for choosing content ideas.
To have higher chances of getting knowledge cards with your website, you can structure your website in Google Webmaster Tools and tell Google more about your website layout. To get started, simply click on ‘Search Appearance’ and then on ‘Structured data’.
Does the website of your business reach outside of our national boarders? No problem. Our international SEO consulting techniques target keywords that may not be as actively searched here in the U.S. as they are in other places. We take this information and create a strategy around gaining more quality leads and improving your international search engine ranking.
SEO (Search Engine Optimization) is one of the most important things you can do for your business, especially online. It is crucial that you use the right strategies that have been proven to work. If you don’t, you could make common mistakes and lose out on opportunities to grow your brand as fast as possible. […] Read More
MajesticSEO – Grab the backlink profile of your top 10 competitors and compile all in a spreadsheet. Order by TF (trust flow), relevancy then mimic their anchor text profile as you know Google is already rewarding these peeps with top SERPS. Go grab the low hanging fruit!

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Think about this for a second. If you could get the about 50% of the websites that are linking to your competitors, to link to your website, that would mean you can easily outrank them, right? Of course, by having all the top links of all your main competitors, you could easily get an advantage ahead of them. Sounds easy, but how do you do that.

Consequently, when performing keyword research (for content marketing purposes), you shouldn’t be looking to pinpoint just one or two top-tier phrases – you should try to identify a wealth of terms and phrases that relate to the key theme or themes of your content.

If you want to outsource SEO to a company or freelancer, whenever you head the words” Guaranteed SEO”, run as fast as you can. There is nothing more misleading and more untrue than saying you can get guaranteed rankings in search engines.

Google became aware that webmasters were abusing this knowledge and ultimately devalued the importance of keyword density. Website content writers were “stuffing” keywords in any place they could find space. They would cloak keywords inside their website by changing the color of the text to that of their background. These kind of mischievous actions are considered unethical in the SEO world because you are making it clear to the rest of the world that you only care about achieving high search rankings. More importantly, you are essentially communicating to your potential customers that you don’t care about them. Simply put, it is bad practice.

 The premium version offers upgraded features helpful to those who write more often or write professionally. With the add-on for Chrome and Firefox, Grammarly can be used to catch writing errors in emails, social media, or filling any online forms.

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly.

Technical Site Audit SEO Site Audit Tips on How to Fix Errors and Issues Sitemap generation robots.txt generation Automated and on-demand scans Site structure audit Landing page optimization ? Mobile Optimization

Link Research Tools is an internet marketing toolset that provides link protection and optimizes your website. The salient features include Link Juice Thief, Missing Links, Strongest Sub Pages, Contact Finder, Link Juice Recovery and SERP Research. The Link Juice Thief allows you to check all links gained by your competitors. The Missing Links area compares the backlink of your competitors with your website and reports the links that are missing. Using the Strongest Sub Pages, you can search for the most potent page or subpage available in the domain and get a link from it.

Fortunately, even if you can’t afford the CPC of position #1, most SEM platforms take the quality of your ads into account, which can help you outrank the competition—even if you can’t afford to outbid them.

Further, the best part of SEOPressor is its ability to stop you from ‘over optimizing’ your website. This plugin alerts you directly by bringing problematic areas to your notice. For example, the plugin issues warning if the content is over-optimized for a particular keyword, and helps you take the proper corrective action.

Slow pages lead to higher bounce rates, loss of traffic and customer trust, so decrease your page load time already. The post I’ve linked in the foregoing statement will show you everything you need to do to improve the speed of your WordPress site.

Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.

Your Wikipedia Broken Link technique is awesome! I really want to do this but for a novice SEO person like me… ay yay yay 🙁 Doing all SEO inhouse (myself) and this is alot of research. Wish I could Fiverr this bit, LOL! Will take me quite a while but I know it will be worth it in the end. Thanks Brian for giving away such treasure 🙂

These are time-saving tools I use, have purchased, trialled or can recommend, with almost 20 years experience in internet marketing. These reviews include paid and free browser extensions and plugins; cloud-based online tools with monthly subscription packages and paid desktop software packages.

Bowler Hat provide a strategy driven approach to SEO and digital marketing. Starting with your business goals we help you understand the digital landscape and formulate a comprehensive digital marketing plan. Where other agencies dive in at a tactica …..

There are a number of ways to fix a duplicate content problem. Which one you should use depends on the context of the issue at hand. For instance, best practices for preventing duplicate content on blog tags and archives include using the meta robots “noindex, follow” tag. This instructs the search engines to crawl the links on the page, but also tells them not to index the tag or archive pages (meaning they won’t appear in the search results).

I wish I could give someone credit for that technique, but it’s something I read back when I first got into SEO so I don’t remember where I read it (probably an internet marketing forum). Actually, I published this on-page SEO guide a few months ago: https://backlinko.com/on-page-seo

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

But, non-SEO people can not do that things which a professional can do. I appreciate your post but after all if someone is looking for a seo for his website he will have to get done his seo work from seo professional.

Copyscape is a great resource when it comes to making sure that there is no copied content in your website. It can help you detect and find out the exact instances where there is duplicate content on your site. There are both free and paid versions of the tool which you can choose depending on your needs and requirement.

We have a proven track record of working with our clients to ensure maximum online visibility. Our process of optimizing websites for search engine results has been carefully refined over the past 10 years of providing outstanding service to our clients.

Our service encompasses consultation, keyword research, copywriting, creating incoming links, submitting to search engines and finally, reporting on optimization results. We offer SEO services with guaranteed top results based on your keywords. See testimonials from our satisfied clients. Search Engine Optimization Service details.

There’s no question that an ethical, or “white hat” search engine optimization firm can work wonders for your website traffic. However, search engine ranking isn’t something you achieve indefinitely. Search engines are constantly searching and ranking websites, which means you can be ranked top 10 today, and on page 3 of results tomorrow. As a home business owner on a budget, maintaining the expense of an SEO firm may not be feasible, unless you’re relying solely on search engines for traffic (which you shouldn’t do). However, hiring a professional to get your site search engine-friendly, while you do the long term maintenance, might be worth it.

Difficulty scores are the SEO market’s answer to the patchwork state of all the data out there. All five tools we tested stood out because they do offer some version of a difficulty metric,or one holistic 1-100 score of how difficult it would be for your page to rank organically (without paying Google) on a particular keyword. Difficulty scores are inherently subjective and each tool calculates it uniquely. In general, it incorporates PA, DA, and other factors, including search volume on the keyword, how heavily paid search ads are influencing the results, and how the strong the competition is in each spot on the current search results page.

Another one of the benefits of SEM is that people who see your PPC ads are those most likely to want to buy your product or service. PPC ads require you to choose a geographic location and specific search queries to target. As a result, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is looking for your product or service and in a position to do so.

Google Alerts is not just relevant to use for SEO, but also for website building and optimization. Even though its reliability has come under question,  it is one of the essential tools in the hands of experienced marketers and content marketing creators.

Breadcrumbs are useful because they can help users and search engines to find their way around a website. That said, breadcrumbs that are dynamically generated to show the precise path a visitor has taken to reach a page are generally ill-advised. They can be confusing to users, and if handled incorrectly can result in problems with duplicate content.

36. Copyblogger’s Internet Marketing Education – Copyblogger is another valuable resource when it comes to staying on top of your game in online marketing and SEO in general. Behind the link, you will find a complete course of education comprised of some 15 ebooks, an e-mail based marketing course divided in 20 installments, and a reference list to some of their most valuable material. All of it is free, but you have to register in order to get access and subscribe to their newsletter – something you may have done in the future anyway.

Hey thanks man, you have described all the the techniques to building great backlinks in detailed , the 1, 2, 3, 13, 14, 15, 16, 19, and 21 are the must try for anyone, as they are the easier and seems to much effective, gonna try all of them…thanks

BlueHat Marketing understands trends in search engine optimization and uses unique thinking to allow clients to climb the rankings with their websites. As more of a think tank than most other SEO agencies, BlueHat has been consistently rated one of the top SEO agencies in Canada. Their team of SEO experts will craft specialized campaigns that are uniquely tailored to your business, with a focus on increasing traffic to your website in order to create new potential customer leads. All of BlueHat’s SEO strategies are designed to be sustainable for years to come and are used ethically and efficiently to allow for higher search engine rankings to come quickly.

I use Analytics, GTMetrix, Screaming Frog, Yoast SEO plugin and other reliable programs to test various aspects of my site. While I certainly want and need to make sure any incorrect urls are redirected, I certainly don’t want to redirect unnecessarily.

If you came here as a potential new client, I strongly advise you to reach out to Best Dallas SEO, give them a chance to hear and assess your digital marketing needs and then propose a custom solution, whatever the scale. Their team consists of very talented, super savvy individuals when it comes to Google in particular. They have all been the internet marketing industry for many years and have vast experience in dealing with all kinds of website promotion and ranking issues. Learn more here on the Hire An Expert page.

Interstitial Ads: Google has confirmed it may choose to penalize sites that display interstitial, full-screen ads (below) to users on mobile devices. So be careful with interstitials—particularly those that block users from reading content as soon as they hit your page.

Google recommends adopting responsive web design (RWD) – a web design technique that allows developers to build website following a mobile-first approach. Websites built around RWD techniques will always look and function great on all devices.

“2018 guide to search engine optimization +best seo keywords tool”

Search engine optimization is focused on improving your site in order to increase your organic search engine rankings. SEO primarily revolves around placing keywords strategically throughout the site, link building, establishing site authority and using meta data that’s crawlable by Google.

Buzzsumo is a must have. It makes finding good content an easy and effortless task. The “view sharer” feature allows you to see how many people share your content on Twitter. The “BuzzSumo Alerts” can be used to tell you when a particular keyword or phrase gets mentioned anywhere on the web. This can be great when it comes to keeping track of keywords and your competition.

Another way to use the program is to upload your keyword list. The rest of the process is the same as above after you press the Get Estimates button. The only difference is that you have your keyword list instead of the keywords suggested prior. Remember,  Google loves associated words, and rich topical SEO copywriting.

Thank you for this useful information. A great detailed, clear and concise article about the difference between SEO & SEM. Even better explanation with the Google Image showing clearly who has paid for advertising and who has good rankings. Thanks.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

If you have always faced troubles in understanding and deciphering analytics data, Google Data Studio is for you. It is easy to use tool which can help you in converting challenging to understand analytics data into easy to understand reports. The reports so generated are not only easy to read, but you can even share them with your clients in the form of charts, bar graphs and so on.

Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

43. Market Motive SEO and Digital Courses – Market Motive offers a complete set of online courses that can be taken individually, or at team level. What’s more, you can choose between a (cheaper) self-paced learning approach, or a more comprehensive coached online classroom with the advantage of direct feedback from your teachers. Although these course can cost a pretty penny, they’re well worth considering if you’re looking for a serious career in SEO, and a thorough, practical knowledge base on the subject.

Depending on the level of technical SEO and On-page SEO, we might suggest a few technical changes to optimize your website. When we propose changes in a website, we give reasons why these changes are necessary. We will never make any technical change on your website without your consent.

Keyword research identifies the terms that are currently the most relevant to your business and the most profitable for your marketing campaigns. They have a direct impact on campaigns, including:

There are many theories on how to best structure your title tag to impact rankings. Some say that you should put your keywords first, others say it does not matter all that much. We are on the side of the later. Title tags should include keywords, but should also be conversational in nature and not just a list of keywords.

I’m way too late to the party (everyone’s gone home, lights are off). Thanks for such an incredibly informative post as my mind ran dry of SEO methods to rank in search results. As usual, I have learnt some great stuff here.

While social media is not yet an SEO ranking factor, and it will probably not be in the coming future, you can use social media to do SEO. Use Twitter and Google Plus to outreach bloggers and build a relationship with them.

Although aiming for the top positions in Google search for your target keywords is still important, it’s now time to optimize for other Rich Answers too. These are results that appear towards the top organic search results.

I like your post so much. I want to try them all. But, I want to know your insight about the “link building will be dead soon”. I’m doing a blog post about this and need some insights from SEO influencers like you. Hope to hear from you soon.

There are two aspects of SEO from a high level. There’s the on-page aspect, which is making changes to the content and meta tags via a CMS or in some other backend and also improving the search engine crawl-ability of the site. Improving your website for search bots and for your human visitors is called…

Clearly a very good post with new angles that I must try. Most blog posts about SEO is about the same things, but this took up new perspectives that will hopefully improve my search results on the Swedish and Nordic market.

Although you don’t want to rely on search engines alone to bring you clients and customers, they shouldn’t be ignored either. SEO strategies are free and the search engines are always crawling and ranking websites, so it doesn’t hurt help them find your website. 

Getting a high rank on search engines through user keyword searches can be difficult, but with proper focus on writing your blog posts for search engine optimization (SEO), you can boost your rank for specific keyword searches and your blog’s traffic. Follow these tips to get the biggest results.

Indeed. Google Adwords is the star player of SEM and will continue to be so for more than just 2017. Hopefully the above has demonstrated that there are a number of factors that could legitimately fall under the term SEM; we haven’t even looked at image search, the news feed, or the Knowledge Graph.

Campaigns are broken out into ad groups, which house both ads and keyphrases. This allows your campaign to focus ad copy specifically on the keyphrases a consumer is searching. Keyphrases, or keywords, are simply the words or phrases that users type into search boxes in search engines (such as “plumber quincy ma”).

Then, see how many clicks you get for some of these high-impression terms. If your getting lots of impressions for a certain keyword, and not many clicks, that means that you have A LOT of potential to get traffic for that term.

Google Maps Marketing is one of the best tools to target local audience. As compared to other traditional marketing channels, Google Maps Marketing is quite inexpensive. Ranking By SEO offers result-oriented Google Maps Marketing service following Google’s guidelines for local search. Let us grow your business through Google Maps Marketing.

It’s rare to come across new SEO tips worth trying. And this post has tons of them. I know that’s true BECAUSE…I actually read it all the way to the end and downloaded the PDF. What makes these great is that so many are a multiple step little strategy, not just the one-off things to do that clients often stumble across and ask if they are truly good for SEO. But there are also some nice one-off tips that I can easily start using without ramping up a new project.

These cloud-based, self-service tools have plenty of other unique optimization features, too. Some, such as AWR Cloud and Searchmetrics, also do search position monitoring—which means tracking how your page is doing against popular search queries. Others, such as SpyFu and LinkResearchTools, have more interactive data visualizations, granular and customizable reports, and return on investment (ROI) metrics geared toward online marketing and sales goals. The more powerful platforms can sport deeper analytics on paid advertising and pay-per-click (PPC) SEO as well. Though, at their core, the tools are all rooted in their ability to perform on-demand keyword queries.

To provide a more useful/actionable recommendation for 2017 I highly suggest looking at underperforming but related posts on your site and then combining them into a single MONSTER post. To continue to cutt through the noise you need to do something exceptional and combining multiple posts into a single MASSIVE post can really help you do that.

Hey Brian, This article is really really awesome, Seriously you have covered all 21 points which i never read on anywhere over internet. Everyone shares basics but here you have shared awesome info specially that face book keyword research and 1000+ words in a post, and the wiki pedia ideas are really good and helpful. learned many things from this article. keep sharing this kind of info thanks

Bright Local is a perfect alternative to Yext, for Local SEO.  It is an ideal solution for agencies, businesses, and even freelancers. Being a tool for professionals, it gives you quality services at the most affordable rates!

As obvious as it may seems, it would be wrong not to include them. Google and Bing search engines themselves are very useful SEO tools. Mastery of search engine functionality is part of mastering SEO. With some search magic, you can examine duplicate content, find content scrapers, check keyword rankings, analyze SERP listings, and more!

3. Look after your code. This means building a website that is easy for the search engines to understand. Your website should make use of up-to-date technologies like Cascading Style Sheets (CSS) to minimize the amount of formatting in the HTML page code.

99. On-Page SEO for 2016 – If you’ve read even a small part of the resources in this list, you already know that SEO is not an exact science. It evolves and changes from year to year, even more often than that – either because Google keeps updating its search engine’s algorithms, or simply because some SEO tactics lose their value when they become overused. So while many things stay the same, others might be altogether changed. But with this really nice article which details how to do on-page SEO for 2016, you’ve got your back covered.