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Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..

1) KNIME – It’s an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. As far as tools are concerned, it’s a jack of all trades. I wrote about how it can be used for http://searchwilderness.com/semantic-keyword-research/”>semantic keyword research.

Google Search Console: Gives you a ton of valuable data such as keywords, position, impression, and CTR. If your site is powered by AMP Pages then you can segment that particular traffic and analyze the performance.

Open up your site so search engines can fully crawl to return accurate results. The Moz Pro site crawler searches every inch of your site to find problems preventing search engines from displaying your page to searchers. Enable alerts so when the site crawler finds issues, you can fix them fast.

The chaps over at Greenlane Search Marketing created a particularly useful tool if you’re struggling for content Ideas. Put in the search term you want to rank for, or just the general topic of content you want to write about. Put in the date parameters (I tend to look back about 3+ years) and have a read of some old content. See if you can jazz it up a bit and bring it into modern times, then get in touch with the webmaster and see if they’d be interested in posting the newer version.

Backlinks are important, but it’s important to keep tabs on the pages that link back to you, ensuring that the links are still active, and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings.

The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction.

The time taken to get on the first page entirely depends on the current optimization level of your website and the competition in your business domain. You can get early positive results within 3-4 months while substantial results take from six months to 12 months.

Upwork is a freelancing marketplace where businesses of all sizes can find talented professionals across multiple disciplines and categories. If you are a business and are looking to get projects done, consider signing up!

Want to know if your 301 redirects are set up correctly? Or how about canonical URLs? Or maybe you’re not sure if your robots.txt files are blocking Google from indexing your pages. HeadMasterSEO lets you check these potential issues on huge lists of URLs with ease.

THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!

It is possible to do all kinds of grouping large scale using the Search Analytics UI. All you have to do is filter one keyword after the other, country, landing page, etc. so you can get the data that you require.

As chapter 2 of the complete guide to link building, this section has a clear focus on link building for SEO based purely around content marketing. It is a very important section because without content, there is nothing to link to. In addition, content marketing and SEO work much more closely together now than they did in the past.

Search engine optimization is focused on improving your site in order to increase your organic search engine rankings. SEO primarily revolves around placing keywords strategically throughout the site, link building, establishing site authority and using meta data that’s crawlable by Google.

Let´s say you came over a high-quality article about how to knit mittens for your cat.The article was really well-written and funny. But you didn´t complete reading the article. Why? Because you might dislike knitting and cats.

Cable cars were a common feature in many cities throughout the United States in the late 19th century and early 20th century. Many cable cars went out of operation in favor of automobiles and other forms of public transportation. Some managed to stay in operation, however, and San Francisco is known for their cable cars. Some people ride the cable cars in San Francisco to get to and from work, but it is also a popular tourist attraction. For only $7, you can take a one-way ride on this little piece of history.

The reason why these are great for SEO, social shares, and traffic, is that you are reaching out to a bunch of industry experts who already have a following and brand in place. It also makes for an easy way to create a 10,000+ word article simply by using the feedback from others you’ve interviewed.

I often use this for high search rankings, track citations, audit reports, manual submissions of businesses to more than 1400 sites, on site and off site SEO, identification of locations based on performance and the likes. B

You should complete an audit and optimize your website often to remain relevant to search engines. The WebSite Auditor automatically checks your website for technical issues that can undermine your rankings.

Search engines penalize sites that stuff pages full of keywords simply to increase their rankings through keyword searches. Some sites are even banned from inclusion in search engine results because of keyword stuffing. Keyword stuffing is considered a form of spamming, and search engines have zero tolerance for it. Keep this in mind as you optimize your blog posts for search engines using your specific keyword phrase.

Google is making it so anyone who wants to rank in their search engine needs to update to the latest SSL version. This is important. Good news, you work with a website development company or a top SEO they will probably alert you about this and take care of it for you. Either way, check with your firm.

It’s really a question of being descriptive as keyword phrases typically describe what you offer. Think about the fact that you’re trying to answer someone’s question at the other end of the search engine. They’re typically searching Google because they have a question or a problem to solve. Make your website answer those questions and solve those problems and it will be the one to show in the search results.”

Link Data tab provides the link metrics on an URL, domain and subdomain level for the page which is being analyzed. The metrics displayed includes Page Authority, MozRank, MozTrust, Total Links, etc. This help understands the strength of the competitor’s web pages. You can also find out if there are backlink opportunities for your website that are valuable.

Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers—and be ready when the machine overlords do come for us all. more

#6 of 10 Top Online Marketing Businesses of 2018 – WebpageFX is a search engine optimization agency that helps its clients make the most of their web presence. An award-winning firm in the field of online marketing, WebpageFX takes SEO seriously. By helping clients tune their websites and adhere to Google’s standards, they can help business owners to take their pages to the top of the search result rankings. With years of expertise and a fantastic track record of success, WebpageFX can help any business climb the ladder of online success.

In order to maximize the success of our clients, we need to be working around the clock and to settle for nothing less than the best. We have one of the most competitive recruitment processes in the Los Angeles SEO industry and that is why we not only meet expectations, we break through them and reach new heights every single day.

Xenu might be the ugliest website SEO tool on the planet, but it is also damn useful. Xenu’s Link Sleuth can be used to crawl entire sites, create a sitemap and find broken links. It is a free tool that can be of great help when it comes to improving your SEO.

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In our research with what we have done for ourselves and our clients, there is a definite co-relation between content greater than 1000 words and better rankings. In fact, we are finding amazing ranking jumps when you have content over 3,000 words, about 12 original images (images not found anywhere else online), 1 H1 (not keyword stuffed), 12 sub-headlines (H2), 12 relevant internal links, 6 relevant external links and 1 bullet list. I know it sounds like a lot of work and a Big Mac recipe, but this does work.
You may be wondering, why pay to show up in search engines and have people click on your website pages? Can’t you just improve your website’s SEO and get online visibility and organic clicks for free? The answer is that organic search isn’t actually free. SEO strategies are very beneficial to your business, but SEO takes time to take effect, (up to 6 months) and the tactics involve a lot of work toward producing quality content. With SEM/pay-per-click advertising, you see results right away, in the form of your business name on page one of a search.
Website-specific crawlers, or software that crawls one particular website at a time, are great for analyzing your own website’s SEO strengths and weaknesses; they’re arguably even more useful for scoping out the competition’s. Website crawlers analyze a website’s URL, link structure, images, CSS scripting, associated apps, and third-party services to evaluate SEO. Not unlike how a website monitoring tool scans for a webpage’s overall “health,” website crawlers can identify factors such as broken links and errors, website lag, and content or metadata with low keyword density and SEO value, while mapping a website’s architecture. Website crawlers can help your business improve website user experience (UX) while identifying key areas of improvement to help pages rank better. DeepCrawl is, by far, the most granular and detailed website crawler in this roundup, although Ahrefs and Majestic also provide comprehensive domain crawling and website optimization recommendations. Another major crawler we didn’t test is Screaming Frog, which we’ll soon discuss in the “The Enterprise Tier” section.
Your Wikipedia Broken Link technique is awesome! I really want to do this but for a novice SEO person like me… ay yay yay 🙁 Doing all SEO inhouse (myself) and this is alot of research. Wish I could Fiverr this bit, LOL! Will take me quite a while but I know it will be worth it in the end. Thanks Brian for giving away such treasure 🙂
We at the Denis Ferranti Group have been a client for the last twelve months and have found the experience rewarding and effective. We have seen a significant increase in our web traffic as result of their efforts.
That’s why PA and DA metrics often vary from tool to tool. Each ad hoc keyword tool we tested came up with slightly different numbers based on what they’re pulling from Google and other sources, and how they’re doing the calculating. The shortcoming of PA and DA is that, even though they give you a sense of how authoritative a page might be in the eyes of Google, they don’t tell you how easy or difficult it will be to position it for a particular keyword. This difficulty is why a third, newer metric is beginning to emerge among the self-service SEO players: difficulty scores.
Until relatively recently, search engine optimization used to fall under the umbrella term “search engine marketing,” but both have become so complex that SEM and SEO now exist as two separate (but closely related) entities.
The Microsoft SEO Toolkit combines quite a few different tools into one. Used together, it can analyze your site and provide recommendations on how to make your site’s content more SEO-friendly, including tweaks to your sitemap and robots.txt. Sorry to all of the Apple folks, this one seems to be Windows-only!
17. Get listed in directories. They have been around a long time and search engines scan them for new links because of their reputation. Try DMOZ, Yahoo (fee required, but worth it), Business Directory (fee), Ezilon, Best of Web (fee), BizWeb, Gimpsy (fee), Go Guides (fee), Google Directory, or ipl2.
Round out the research with BuzzSumo to confirm that your chosen topic is proven to attract a lot of backlinks and social shares, plus figure out the TYPE of content that has best in the past.
For example, for this site (to remain unnamed for now) definitely saw changes in it’s traffic around January 2015 from a Local change in the algorithm. And it fluctuated around the time of structural changes a year later, too.
As i m a SEO MANAGER was aware of all the seo tools but k-meta and talk walker was something new i found on your blog.. so first of all thankyou for that.As my project https://www.loanadda.com is based on loans theme so was searching some good tools for the same theme .your blog really helped me a lot.Thankyou so much…
160. SEO Secrets – You have to pay for this book on SEO by Danny Dover, but for good reason. In it, you’ll find most everything you need to know about search engine optimization, and more. It can be your learning manual, your go-to guide when you’re having problems with no apparent or easy solution. It’s the type of book to own in your SEO library, especially if you’re the type of learner who needs courses in paperback versions. But if you’re just looking for information to be at your disposal in various circumstances, you can buy the Kindle version. P.S.: I’ve linked to Amazon here, but you may be able to find a better deal on the book on other resources – I just wanted to show you which is the book, along with some poignant reviews on its contents.
This is such a wonderful article. I really appreciate the time and energy you used to put all of this together. There is so much garbage out there with old, bad advice. Thanks so much! Keep up the great work:)
An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then transform and analyze it using all a BI tool. The problem for most business users is that’s simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It’s about making a process that’s core to modern business success more easily accessible to someone who isn’t an SEO consultant or expert.
I love your blog and have watched and watched and …. all the videos . (its driving my wife crazy lol) and now I’m in information overload. I probably suffer from analysis paralysis. I’m confused and keep jumping from one thing to another without actually accomplishing anything concrete. So I thought I would ask here Do you need all the tools in this list? or could you give me a list of what I need in my toolbox for maximum results. Thanks in advance
“I only work in the travel industry when I consult companies, because I have a fair amount of travel background and understand the business problems facing their marketing,” Osmeloski says. “There are a lot of SEO firms who have a history with different verticals, whether it’s retail or local plumbers.”
With the huge difference in click-thru rates between organic searches and paid ads, SEO can definitely return a higher ROI. Of course, PPC will drive immediate clicks while SEO may take up to 6 months or more to really take effect (drive significant traffic gains). Good article, spot on.
2. Evernote – With all of our client and project information, ideas and notes, tasks, bookmarks, etc, I need to be able to sync a lot of information to all of my devices. Evernote does that for me and has a ton of other features as well.
Recovery from manual penalties is far from straightforward, so you should be very careful when removing links, de-indexing pages etc. If in doubt consider employing the services of an experienced SEO consultant.

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BrightEdge – This is one of my favorite tools for custom reporting, keyword tracking, storyboards, and competitor comparisons. For an SEO manager this is an incredibly valuable tool to stay ahead of the game and track performance.
Research shows that people online are more likely to click on content that contains a number. So when you include a number in your content’s title (and in your meta description), you can increase your CTR super quickly.
Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. However, when you dive into the subject, it uncovers some interesting issues. How much of a role should keywords really play in SEO in 2018?
Content is the engine of the internet. Yet, too many companies still produce a flood of low-quality content—and they’re paying a high price as a Google’s ability to separate good from poor quality content is improving constantly. Steer clear of the temptation to take shortcuts and save money producing low-quality content.
While Chrome Dev Tools doesn’t seem to get as much love as it should in the SEO industry, it is a tool that I use every single day. Using Chrome Dev Tools, you can quickly evaluate the HTML, CSS, JavaScript and other programming languages contained on a page. At the most basic level, this tool is going to allow you to view common on-page elements such as title tags, meta descriptions, H tags, alt text and a variety of other elements. The ability to evaluate these is going to be critical when finding on-page optimization opportunities.
SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Amazing tips Brian ! All of them are very helpful to me as I am going to build genuine links for our new site. Definitely, you spent very precious time for this blog post and I really appreciate that ! Thanks again !!
Very well and detailed article about the basic WordPress SEO tips. I think now a days Accelerated Mobile Pages is also helping the website more mobile friendly. I have to follow the instruction’s and SEO tips on my blog.
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
In the following guide, we will introduce the most important SEM campaign types and share best practices that have been developed after advertising and testing more than 10,000 campaigns, in more than 20 countries, and more than 25 industries.
The problem was that some of those websites were not good quality websites and they did not actually deserved to be in the first page of Google. Overtime this created a huge problem for Google that impacted the quality of their search results.

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At first thanks a lot Brian Dean to share a useful and beneficial SEO techniques. I need these types of update many days, at last got that and end of a hard work. I think in the next time you post the modern Google keywords ranking.

Content Experiments is another offering from Google that has a wide range of applications when it comes to improving your SEO. It is now the part of the Analytics rather than a stand-alone tool or app. Even with all the changes that it has gone through, it remains a free and efficient way of testing and optimizing your website.

As chapter 2 of the complete guide to link building, this section has a clear focus on link building for SEO based purely around content marketing. It is a very important section because without content, there is nothing to link to. In addition, content marketing and SEO work much more closely together now than they did in the past.

Boostability was created in January 2009 with the idea of creating affordable and effective SEO services for the small business marketplace. This was a revolutionary concept because SEO companies in general have avoided marketing to small businesses because they were not able to provide an effective service for the budgets that small businesses could afford and they were not able to deliver a scalable service that was profitable. Boostability founders saw this challenge as a tremendous opportunity, they set out to do what no SEO company has been able to do, deliver cost effective SEO services that produce results. Our primary operation is to partner with organizations that service small and local businesses and who want to provide quality SEO to their clients.

Breadcrumbs are useful because they can help users and search engines to find their way around a website. That said, breadcrumbs that are dynamically generated to show the precise path a visitor has taken to reach a page are generally ill-advised. They can be confusing to users, and if handled incorrectly can result in problems with duplicate content.

I can improve my pay per click efforts by analyzing advertising strategies to get the most out of placement and usage. Enabling keyword research options creates better optimization because I immediately see what’s working and what’s not. Identifying negative keywords means I can stop using them to avoid poaching my campaigns.

Meta descriptions are the blurbs of text that you see under a title when performing a search. As a blog owner, you have control over what this blurb says, so you want to write a concise summary of what the article is about and why it matters. The trick here is that you only have 160 characters, so you have to get creative.

Another way to use the program is to upload your keyword list. The rest of the process is the same as above after you press the Get Estimates button. The only difference is that you have your keyword list instead of the keywords suggested prior. Remember,  Google loves associated words, and rich topical SEO copywriting.

I’d like to show you one more app, that can be very useful for competition research, link prospecting and complex SERP analysis. The tool is called KeySR, you probably haven’t heard of it yet, since it’s been launched very recently. In order to see how it works, here’s a report I generated using it: http://www.keywordsearchrankings.com/keywordreport/car-rentals-dollar.com-SERP-Position-Report-3308c9ca1b.

105. 15-Minute SEO – Short, but very to the point and actionable dictionary dealing with several factors of SEO, on-page optimization and link building. I recommend it because it grades every factor by importance and influence, alerting you on which practices are positive, null, or may have a negative influence on your optimization efforts. Pay attention to outdated relevancy however – this one ranks the keyword meta tag as a positive factor, when it is actually null or even damaging to your SEO efforts.

26. WordPress SEO Tips – WordPress is one of the best blogging platforms to start your online presence with, especially if you can’t invest in a paid domain for your site. It’s very SEO-friendly, but most of all, webmaster-friendly, so beginners can dive into it easily and successfully. If that’s what you’ll choose for your site, then it’s worth taking a look at this very thorough article-guide put together by Matt Banner. In it, you’ll get actionable tips on all the details you need to work around to optimize for the search engine and for the users.

3. Scoop.it – This is great for syndicating content online and it produces a lot of additional SEO benefits too. For example, syndicating content through Scoop.it makes it possible for other users to post your content on their pages they’ve made on the platform which creates no-follow and do-follow links.

Finding out what and how well the competition is doing is always going to be helpful in determining your own chances of success. This tool helps you monitor your top competitors’ links, as well as their page authority and rank.

Search engine optimization (SEO) is the process website owners use to help search engines find, index, and rank their web pages, hopefully above competitors’ websites. While there are several search engines you can rank on, including Bing and Yahoo, the majority of Internet search (80%) is done through Google. As a result, most SEO tips you’ll come across are geared toward getting noticed and ranked by Google. 

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Aside from the on-page strategies listed above, as well as acquiring backlinks to your site, one of the best practices within SEO for 2017 is the user experience—yet this has always been an essential piece. Search engines pay close attention to how users interact with a website so they can improve their search results accordingly. If a user visits your site and immediately backs out to the search results, an action known as a bounce, search engines will view that as a negative user experience and could drop your site in the rankings. The higher your website’s bounce rate is, the harder it will be to rank competitively for keywords.
1. SEMrush: There is a reason this tool was voted the #1 keyword research tool by 58 online marketing experts. I use the tool every single day to perform keyword research for both SEO and PPC campaigns. It saves me thousands of dollars in wasted ad spend by being able to quickly see what is, and is not working for my top competitors. I’ve been using the “Pages” report a lot lately to find out which content is driving the most organic traffic for the competition. I wrote a 10,000 word SEMrush review here. It covers 24 actionable ways you can use the tool to build successful online marketing campaigns. 
I’m confused by this Wikipedia scheme you propose: You find dead links to…do what, exactly? Let webmasters know that their links are broken? Replace them with your own? I’m sorry I just don’t get it. I’ve read that passage several times and its point eludes me. Could you elaborate? What are you hoping to accomplish, exactly? Thanks
Search engines count links higher than plain text in their search algorithms, so try to create links that use your keyword phrase. Avoid using links that simply say, “click here” or “more information” as these links will do nothing to help you with your search engine optimization. Leverage the power of links in SEO by including your keyword phrase in them whenever possible. The text surrounding links is typically weighted more heavily by search engines than other text on your page as well. If you can’t include your keyword phrase in your link text, try to include it around your link text.
There are many reasons explaining why advertisers choose the SEM strategy. First, creating a SEM account is easy and can build traffic quickly based on the degree of competition. The shopper who USES the search engine to find information tends to trust and focus on the links showed in the results pages. However, a large number of online sellers do not buy search engine optimization to obtain higher ranking lists of search results, but prefer paid links. A growing number of online publishers are allowing search engines such as Google to crawl content on their pages and place relevant ads on it.[17] From an online seller’s point of view, this is an extension of the payment settlement and an additional incentive to invest in paid advertising projects. Advertisers with limited advertising budgets are virtually impossible to maintain the highest rankings in the increasingly competitive search market. Therefore, it is difficult to break into the market without a big advertising budget for the top search terms. Google’s search engine marketing is one of the western world marketing leader while its search engine marketing is biggest source of profit.[18] Their search engine providers are clearly ahead of yahoo! and Microsoft. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results.
Unlike other digital marketing companies, ShootOrder’s digital marketing services include conversion optimization, on-site marketing, influencers marketing, marketing automation, web data analytics, e-commerce marketing, Facebook & Twitter apps development.
Have a look at the top 10 results and make improvements to the content that already exists. For example, if you are trying to write an article about small dog breeds, you can do a detailed post titled ‘Everything you need to know about small dog breeds’. Make your article a few times better than everything that’s already on the web, and you’ll have high chances to rank on the first page in Google.
At Web Full Circle, the best SEO company in Charlotte, NC, we succeed when our clients succeed. When you think of ranking higher in search engines like Yahoo, Bing or Google, Search Engine Optimization (SEO) should be the first thing to come to mind. The real power of SEO consulting is in its ability to simultaneously draw large amounts of new users to your website while providing valuable information users seek. When utilized properly, SEO consulting is an undeniable driving force for new leads, increased conversion rates, and a better ROI.
Despite the clear directive that all brands should be investing in SEO and content marketing, many organizations are left stranded as the algorithms continue to change at lightning speed, forcing changes in SEO best practices as well.
Hi! I really found this article to be valuable and helpful to improve our SEO techniques. But I am just wondering regarding the dead links, does that mean we can contact those who have dead links to recreate the page? How does it improve my SEO technique for my website? Can they add some citations or thank you or gratitude section that links to our website?
Wow! This is awesome! Lots of good tips here. I used to do a lot of SEO but stopped when the latest update came out. I’m getting back into the SEO game so this post definitely help out a bunch! Appreciate you for sharing this! Keep it up!
8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Here are some things to consider:
This truly amazing and I’m gonna share this with like minded people. I loved the part about flippa. What a great source to get ideas. Building links tends to be the hardest to do, but a few good quality links is all you need now a days to get ranked. I currently rank for a very high volume keyword with only 5 links all with pr 3,4 and good DA and PA. Good links are hard to get but you only need a few which is encouraging! Props for this post!
Thanks for the response! That’s a difficult question as it varies from website to website. But we have always combined SEO, Social Media, traditional link building and Google Ads with success in smaller markets such as the Caribbean. It’s been a bit ‘intuitive’ having done it many years to be honest. But we also have some larger websites in Europe with many pages and keywords and it’s becoming difficult keep up hence buying SEO PowerSuite. Also some of those websites don’t want to have any links on their website as they are ngo’s or large companies so we’re thinking of expanding our strategy. Therefore any techniques and programs to buy (through your website) you think would suit a step up even if it’s spinning articles, tiered link building, private blogs or anything would be much appreciated. Also if your answer is – it’s up to you – surf my site then no worries!
Hi Robbie – Great post, looks like a lot of effort. 1 thing I noticed is there is a broken link, in Jame’s comment, the SERPed is a 404. Looking at the link, I think it was mean’t to go to SERPed.net ?
It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we’ll be focusing on the ad auction in Google AdWords.
It shows you keywords that tend to get searched for together. For example, let’s say you pop “gluten free” into the tool. Google Correlate tells you that people searching for “gluten free” also search for “cheese gluten free” and “flour gluten free”. Very cool.
Screaming Frog SEO Spider. I prefer to use this tool to help analyze crawl data, and helps me to fully analyze onsite data for any website. It is also great for helping me to analyze the sites of our clients’ competitors.
Another one of the benefits of SEM is that people who see your PPC ads are those most likely to want to buy your product or service. PPC ads require you to choose a geographic location and specific search queries to target. As a result, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is looking for your product or service and in a position to do so.
For one-to- one outreach, I would incorporate something like HubSpot’s Sidekick or Yesware, just to add some tracking visibility. For mass outreach, I’ve recently been playing around with Mautic, which is a self-hosted open source email marketing platform.
Thanks Brian for these useful tips, all traditional link building techniques like forum posting, directory submission etc. are out dated and not effected so I hope this techniques will be helpful to get powerful backlinks.
When redesigning your website, bring in an SEO marketer before you invest more time and resources in your site. Many new trendy website designs like parallax scrolling need to tailor to SEO best practices such as pagination.
Through paid search advertising you essentially buy advertising space in the search engine results. So instead of trying to rank higher and get free traffic you pay to appear in front of the searches.
That second link will still help you because it will pass extra PR to that page. But in terms of anchor text, most of the experiments I’ve seen show that the second link’s anchor text probably doesn’t help. That being said, Google is more sophisticated than when a lot of these came out so they may count both anchors. But to stay on the safe side I recommend adding keywords to navigation links if possible.
Anyone who has dabbled in online social or analytics dashboards has probably heard of Cyfe. It is an all-in-one tool for SEO needs – monitoring traffic, check SEO patterns that have developed over time, to getting reports real-time (traffic, social information, customers and sales). Try it out here.
Managing how quick your page load speeds are can majorly impact SEO, as well as UX. GTMetrix is a tool to examine the load speed of a page and diagnose opportunities for improvement, so you know how you can further polish your website. You can even compare the speed performance against competitors!
Failing to plan is planning to fail. SEO must be baked into the business/website early in the planning phase, before you even start working on your wireframes and design process — not after the site is launched. Making awesome category/section templates and having product pages promote them with internal links is very effective.
Most search engines have an ad for search engine marketing. The most well-known (and effective) platform to use is Google AdWords. Bing Ads and Yahoo Search Ads are also both SEM platforms that you can use.
Great great stuff thanks. I am trying to use the last tip for facebook keyword suggestions but when I go to the create ad/page likes section, anything I put into that box just tells me “We didn’t recognize what you entered. Please enter the URL for your destination”
“Victorious is awesome. It’s rare to find a team so diligent. Not only is their analysis completely on point, but they actually worked with our devs to make sure everything was implemented. That was a huge burden lifted off our shoulders. Instead of having more work to do post audit, we had less work…because Victorious actually handled implementation. Awesome stuff. Definitely recommend. :)”
It is a great post about free SEO tools. The best thing is that most of the tools are free. I hope your list will be more helpful for those viewer who are searching for a keyword research tool. I know that you are good keyword researcher. You know very well that choosing best keyword is very important for any kind of blogger. For this reason you have to monitoring on the right keyword position. Like me all the bloggers want to more traffic and rank their website on search engine. SO that they need to check best targeted keyword and also analysed competitor.
SEO Powersuite is definitely one of the best all in one desktop SEO packages available for Mac and PC. Check your rankings, your competitors, backlinks and crawl your website. It’s a great tool for beginners.

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Great post, your knowledge and innovative approach never fails to amaze me! This is certainly the first time I’ve heard someone suggest the Wikipedia dead link technique. It’s great that you’re getting people to think outside of the box. Pages like reddit are great for getting keywords and can also be used for link building although this can be difficult to get right. Even if you don’t succeed at using it to link build it’s still a really valuable platform for getting useful information. Thanks!

Buzzstream is a tool which has many feathers in it’s cap. It’s superb for outreach management, generating/scraping prospects and finding hidden details, such as details. For all it is a fantastic tool, make sure you structure your account well, or you will end up despising it.

Link index size Comparison of multiple sites Historic, lost and live links reporting Anti-Penalty link audit Basic link quality factors Advanced link analytics Traffic via links Backlink audit reports Import & analyze links from any source No of sites to check

Google Similar Pages is a fantastic extension that lets you find websites and web pages similar to the current browsing page. This helps you in finding more information related to a certain topic on the go without any hassles.

You can also measure results by tracking rankings, the problem with rank tracking though is that it’s hard to determine “real” rankings because of personalized and localized search results. Really the best outcome of being great at WordPress SEO is to get more traffic.

Think of it like that, and realize that you only need your attribution to be good enough to make smart decisions on those two fronts. Use proxies (Estimated Total Conversions in AdWords is a good start), set up some basic links between campaigns in your Google Analytics, and you should have enough information to see where bigger changes should be made.

Are often used by women’s who want to start her own family. But due to unknown problems she is not able to conceive and some time they may also be scared at the time of pregnancy thinking about the baby, fertility spell or pregnancy spells should be used for the above reasons so that they may have a safe pregnancy and without any problems or complications. Also fertility spells should be used to prevent Miscarriage

Don’t rely upon Los Angeles SEO firms who only use cheap gimmicks to temporarily help you. Coalition is here to develop a long-term relationship with you that will earn you quality results. Every client is unique to our team. We take the time to understand your business and your objectives. We’ll then create an SEO plan that is custom-tailored to you.

I like SEMrush because it tracks rankings, it allows you to asses and audit your website for top-level SEO and meta issues. Furthermore the PPC’er inside me likes the competitor assessment elements, which also work for organic too of course.

2) MajesticSEO – By far the best link research tool for digging out competitor links and monitoring your own new and dropped links. Majestic also has a nice range of other tools like Social Explorer (http://labs.majestic.com/2015/social-explorer) to help you find the most influential twitter accounts in a niche.

In this article we cover 50 veteran tips for selecting a SEM company. Pick the wrong company and you could get burned. Pick the right company and you could see massive results! Learn everything you need to know to make the right decision.

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Another thing to be very aware of is when people might want to subscribe to your blog. If they’ve just finished reading an article of yours, and really liked it, that would be the ideal time to reach them, right? That’s why more and more people are adding lines like this to the end of their posts: “Liked this post? Subscribe to our newsletter and get loads more!”

Many people make the mistake of heading over to Fiverr and purchasing hundreds of backlinks for $5 and then wonder why they don’t see results. Don’t get me wrong, Fiverr is awesome for certain services but backlinks isn’t one of them. You’re more likely to do your website harm than good.

The tool automatically crawls your website and checks it against an extensive set of industry expectations and standards when it comes to usability. I won’t list the full set of tests/checks in this article, but some notable features of the audit include:

3. SEMrush: It’s great for competitor keyword research but I love the Guru subscription that has historical keyword ranking data which can be great in preparing for client SEO pitches where you can review why historical SEO dips have occurred and then you can talk about how they can be fixed.

#7 of 10 Best SEO Businesses of 2018 – If you have a great looking and functional website published online today, you are to be commended. This is a great way to attract new business your way. The key, of course, is to make sure that people can find that website. There is no easy way to do that, and this is why you want to have Over the Top SEO working on your behalf. They are the best SEO agency in the industry right now, and they know just what to do to make sure that your website has a great chance of appearing high enough in the ranking to attract interest.

Moz Pro is a comprehensive solution providing keyword selection and tracking insights. It helps optimize pages by using intelligent site crawls, finding link opportunities, and creating custom reports. By providing unique and reliable sets of data, Moz Pro eliminates guesswork and gives you the information you need to do your job.

It is our obsession and desire to pioneer the quickly developing portable insurgency. We at BThrust develop an illuminated, able and imaginative workplace to oblige the issues our customers face. Driving Singapore based portable site designer and versatile applications specialists organization.

161. The Truth about SEO – This is another excellent book on SEO for beginners. It introduces you to the topic, and goes in-depth on what every aspect of SEO is and how you apply it to get your site found in search, outrank your competitors, drive traffic and more. It may not be action-packed with step-by-step techniques, but if you’re a novice, this might be just what you need.

The rest of this document provides guidance on how to improve your site for search engines, organized by topic. You can download a short, printable checklist of tips from http://g.co/WebmasterChecklist7.

Another thing which makes Ahrefs Keyword research tool stand out is the great UI & the amount of data they provide. You can also create a list of keywords to target directly from Ahrefs dashboard. You don’t need to use excel & this is a huge time saving.

A large number of internet users use internet on mobiles instead of laptops or desktops. Therefore, it is necessary that your website is mobile friendly to ensure good inflow of organic Google search traffic.

Dominick Frasso is SEO/SEM Specialist at Vistage International, a membership organization that helps CEOs build successful companies through business coaching groups, executive coaching and executive development opportunities.

3. ContentMarketer.io – I’ve used Content Marketer to increase shares from 202 to 711 using Buzzsumo to find relevant influencers and ContentMarketer to find and send the perfect email. After building relationships with these key influencers, I’ve been able to gain dozens of quality backlinks, including on press and .edu sites.

On adding keywords to your content, you should do it naturally – don’t force keywords into your content. This is why having ten (10) alternative keywords is so important. If one keyword does not fit, you have nine (9) other alternatives 🙂

These are the best ideas I’ve ever heard. How can you know these kinds of techniques? It is unbelievable! You really are a genius Brian.Your SEO techniques are unique and your effort to write all these information here is amazing! I have a final exam tomorrow, but I read all of techniques “because” these are simply what we want to hear.

When Googlebot crawls a page, it should see the page the same way an average user does15. For optimal rendering and indexing, always allow Googlebot access to the JavaScript, CSS, and image files used by your website. If your site’s robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render and index your content. This can result in suboptimal rankings.

Hey Sujan, great post.. I have a quick question though. I feel the “duplicate comment” is a little misleading. Sites with original content are definitely not penalized whenever someone copies their content, however duplicate content DOES in fact affect ranking abilities of the copying site. Not sure if it differs in blogging (if you’re only referring to this) but i’ve met quite a few business owners who’s sites were ranking so poorly due to duplicate content though they had active strategies in other areas, so i’m inclined to believe sites are definitely penalized for duplicated content.

If you have ever been concerned to build links for fear of a penalty, or just felt like you were guessing when you were choosing your anchor text for each link, then SEOJet should really help you get back on the link building wagon.

Thanks for sharing excellent SEO tools. But I work as both profile ASO (App Store Optimisation) and SEO. Please I need hlep for app marketing for iOS and Android apps. Still I’m promoting apps through blogs. You can visit our iOS Apps Blog. https://neerajiosapps.wordpress.com/

Presenting relevant related items on product pages can boost sales. Meta data from your PIM ensures that all items presented are relevant, personalized and in stock. Your Web designer and developers must also focus on internal link architecture.

The only way to reliably build links is to create amazing content, but the standard for ‘amazing content’ gets higher and higher every year. In 2017, the way people will make their content stand out enough to earn links will be to incorporate design and formatting directly into the content.

I like SEO Profiler and SEOCentro. They are 2 of the free tools I use for my local SEO Clients and they are pretty accurate! Mozbar is free not sure if that was listed so I figured that I would mention it lol.

Think of it like that, and realize that you only need your attribution to be good enough to make smart decisions on those two fronts. Use proxies (Estimated Total Conversions in AdWords is a good start), set up some basic links between campaigns in your Google Analytics, and you should have enough information to see where bigger changes should be made.

JumpFly professionally develops, implements and manages Google AdWords, Bing Ads, Yahoo Gemini and Facebook pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their paid placement campaigns. JumpFly is a Premier Google Partner, Bing Elite Partner, and Facebook Certified Professional. JumpFly assists more than 400 clients, offers a money-back-guarantee, ranks as the #1 PPC Management Company by TopSEOs, Clutch and Great Agencies, and has an A+ rating from the BBB.

What I don’t get to point no. 17 is that the target keyword that you mentioned “The Skyscraper Technique“ and you used for that particular title is not included in your post title “Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days”.

We need to increase awareness about SEO. Many companies still make mistakes by developing wrong website, CMS system, wrong link building strategy and blame it on SEO experts’ incompetency in ranking their websites. So I would like to use this opportunity to give some advice about SEO.

“Coming from a paid search background, AdWords Keyword Planner is usually my first (of many) stops for search volume estimates and trends. It’s quick, easy to use, and gives me the information I need to understand how people search.”

24. SEO for Bloggers – This post by Ashley Faulkes addresses the importance of SEO in promoting your content and your website/blog by default. It does focus on creating exceptional content in order to attract attention, links, bookmarks, likes and the like, but all that through a SEO perspective. The points made for keyword research, on-page optimization, link and relationship building get you in the right mindset for producing content so that both readers and search engines are met with quality.

13. Refresh your Website with new content and pages regularly. One easy way to do it: Find related subject RSS feeds and add a couple to your Website too. I like Google AJAX Feed and WebRSS for this, and there are more here.

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Paid Inclusion If you would rather not wait for the search engines to find and index your site on their you can pay to be indexed faster. With step five, you will learn if paid inclusion is a viable option for you.

Keep in mind that SEO takes time. You won’t see improvements by following the tips in this tutorial overnight, so don’t be discouraged if your traffic doesn’t jump through the roof right away. And, don’t expect to use this search engine optimization tutorial tips once and then forget about them. Make it a practice to keep these SEO tips in mind whenever you update your website, go through a redesign, or plan a new site. Also, keyword popularity and competitiveness changes over time, so revisit your targeted keywords periodically to see if they still draw traffic.

While social media is not yet an SEO ranking factor, and it will probably not be in the coming future, you can use social media to do SEO. Use Twitter and Google Plus to outreach bloggers and build a relationship with them.

Google Search Console data is also available inside of the Google Analytics interface, but don’t expect this to magically fix the problem of connecting keywords to users. We can get general information, but we’re still not able to see which keywords led to the conversions.

SEMRush – SEMRush are an awesome team with a fantastic tool full of great information. I use it for competitor research, keyword analysis and much more. The more time you spend on it the more useful functionality you will find.

It allows you to control what people see on your social media pages when they want to share your page. So for example, someone wants to share or like your page, and you want to control the content that people see, you will have to optimize the tags on your page.

Site speed is one of the many important factors in search rankings. Fast loading sites can easily outrank slower websites. While you are spending a lot of time improving your content strategy, give some of that time to improve your site speed.

You need to make sure you’re present on all relevant social channels (wherever your audience may be), and not just broadcasting your content in a faceless manner, but by using it as a customer service channel and genuinely interacting with people in a friendly, helpful and entertaining manner.

Since upgrading, the Search Analytics report has become incredibly valuable in seeing not only impressions, but clicks and CTR on organic keywords. It counts raw clicks (vs. sessions in Google Analytics).

Delucks says, “We’re an ex online marketing agency and since 2014 SEO software company and management consultants. Founded 2006 by Severin Lucks, DELUCKS still stands for creative and effective website concepts.”

The Structured Data report27 in Search Console shows you how many pages on your site we’ve detected with a specific type of markup, how many times they appeared in search results, and how many times people clicked on them over the past 90 days. It also shows any errors we’ve detected.

Google released their latest 160-page search quality guidelines. The last previous published was the abridged version two years ago that was a reaction to the leaked versions from 2008, 2011, and 2012 (notwithstanding the 2014 version) for the purpose of transparency.

When a search engine user in the targeted area searches for the keywords or keyphrases that you chose, your ad enters an immediate online auction. Your ad is displayed when it matches bid and relevancy criteria, so you want to make sure that you have an appropriate budget size, and that you are bidding on keyphrases relevant to your products/services (such as those indicated on your website or landing page). You are not charged when your ad is displayed, but rather when someone clicks on your ad to take further action.

They also influence how search engines determine relevance between a keyword, an ad, and the webpage the ad directs people to—key factors in determining a Quality Score. “Quality Score is primarily a measure of relevance, and improving keyword Quality Score is a matter of structuring your PPC campaigns into small, well-organized, tightly knit groups of keywords,” said WordStream, a PPC software company.

Whether you want to add SEO services to your portfolio or you want to scale up your operation, our private label SEO services are a risk-averse option. We are the best SEO company in India, and our SEO reseller programs are designed to maximize the profits of our clients. We offer 100% white label and fully managed SEO services along with a dedicated project manager.

What I like best with them is their color coded selection of easy to rank keywords. Keywords are completely algorythmically analysed and color coded as RED (difficult), YELLOW (intermediate) and GREEN (Easy) to rank for.

It’s our hope that we’ve given you enough fodder; the ball is now in your court. Did we leave out important WordPress SEO best practices? Which WordPress SEO best practices do you use? Please share with us in the comments. All the best, and may God bless the work of your hands!

Search engine marketing has become so important that many experts are predicting that the amount of money that businesses are investing into it is going to double from the $13 billion USD in 2009 to $26 billion USD by 2014.

Hi Reid, thanks for sharing your amazing list of seo tools. As Link builders we usually have to open a long list of urls in our browser. So to avoid the hassle I have developed an amazing seo tool – http://quickurlopener.com

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Every now and then a little piece of marketing genius takes off with lightening speed and finds its way to half the computers on the Internet. These articles will give you insight into what makes some pieces fly while others flounder. They’ll also help you learn how to find the best starting points to launch a viral campaign.
This software is among the best choices because it’s still named by some SEO experts as a good tool. However, we see that, unlike a few years ago, Raven tools have become considerably less useful than other toolkits in our review. Raven is pretty much just a dashboard and reporting tool where you view your Google Analytics, Google AdWords and Google Webmaster Tools and a few third-party paid tools (Majestic, Moz).
Despite heavy investments in technologies designed to simplify business operations, many organizations still feel stuck in the slow lane because of time-consuming manual processes across their business. In fact, sales teams can spend up to one-third of every day manually entering data for customer quotes, proposals, and contracts!Document automation solutions can transform your … Continue Reading…
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]
This program is available for PC and Mac. As a Mac user, I’m often confronted with software that slows my mac down a little, so it was a pleasure to see this thing run in the background in a quiet, efficient manner.
Interstitial Ads: Google has confirmed it may choose to penalize sites that display interstitial, full-screen ads (below) to users on mobile devices. So be careful with interstitials—particularly those that block users from reading content as soon as they hit your page.
20. SEO 101 – A short guide written by Jill Kocher. While it doesn’t offer a lot of additional information you won’t find in the above-mentioned guides, her article places a lot of focus on keyword research and provides a lot of practical examples and strategies that should benefit any optimizer. When you’re done learning from her actionable articles, you might also like to check out the equally important second part of her guide, SEO 201, which tackles more technical aspects.
YTCockpit is the most advanced YouTube keyword research tool on the market (by a mile). This software shows you the average video length, views, likes, comments, and subscribers of the videos that rank on YouTube’s first page.
I received thousands of emails from people thanking me for my inspirational and motivational words, telling me how much they were helped by them; and how gifted I was at writing about complex emotional issues. But I gave up my passion and life’s work for the financial stability afforded by SEO consulting.
The term content development covers a wide range of activities that should be part of an ongoing process for your company’s website. If you choose to work with Arcane Marketing for content development, we may begin with gathering, organizing, or editing content assets that are already on your website including images, videos, on-page text, recent blog posts, and more. Even companies that have good, useful content on their site may need that content organized or optimized help the search engine bots understand what they are seeing.
A SERP feature is any result on a search results page that isn’t a traditional organic result. The primary goal for SERP features is to give the searcher the most relevant information in a quick, easy to digest form. It stands out, too, so your information will be more visible to searchers. Take advantage of SERP features:
SEO strategies play a key role in the success of search engine campaigns because of the importance of relevant content in the search marketing space. If search engines find the content of a page relevant to the keywords in a campaign, they will consider the page relevant and assign the keyword a higher quality score.
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
When I started out, I was only doing Dallas SEO consulting as a way to work from home and be independent, so that I could do what I’m FINALLY going to do now with my life. But then it grew and took on a life of its own. So here I am back at the beginning of the journey, just much wiser and better equipped for navigating the next phase, and with a few more tricks in my pocket.
Off-Site SEO. The last post in the series will look at building links into your site and page and discuss analytics so you can determine what’s been working and what hasn’t and use the information to continue to improve your SEO efforts.
Why? Because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target.
A Chrome extension (also available for Firefox) that dynamically inserts keyword research info into the sites you visit most. For example, Keywords Everywhere will insert monthly search volume CPC info into your Google Search Console reports.
Adding keywords to your alt text may seem minor — and it isn’t going to impact your search rankings as much as other things on this list. But it is worth the extra minute it takes to change the name from “IMG23940” to something accurate and descriptive, like “puppies-playing-in-basket:”
The correct way to approach SEO is with onsite technical optimization of each piece of content followed by the overall structuring of that content to push emphasis to the pages you are trying to rank. Then build backlinks!
3. Get your best keywords into your domain, folders, and page names. For some great examples of how to create keyword-rich domain names, check out the results for these searches: used cars, monkeys for sale, belize vacation. Folders and pages should also include keywords: for example, http://www.yourdomain.com/used-cars/used-ford-thunderbird.html.

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There are a couple of elements you need to master to see a significant return on investment from SEO. Some of these are basic and have been known for quite some time, whereas others are related to recent trends and updates. Read More

It also has many other features including Sitemap Generation, Backlink Quality checks like Tool Summary, Linking domain, finding toxic links, etc. As you can see, it provides a plethora of features.  It is also great for “spying” on your competitors with its Competitor Backlink Spy feature.

SEM is a highly controllable, highly customizable channel. Because you can silo traffic and isolate targets for specific tests in a stable environment, it’s the perfect laboratory for testing things like:

If you don’t have the resources to create something like that, small improvements to the format is sometimes all it takes. We wrote a guide to Snapchat marketing where all we did was add a clickable table of contents. That caused our average time on page to skyrocket and bounce rate to plummet, and only took about 5 minutes to add.

ScrapeBox is the self-proclaimed “Swiss army knife of SEO”. Even though this tool was built for black hat SEO, you can use ScrapeBox for white hat link building tasks (like link prospecting, finding contact information and even keyword research).

With StatCounter, you can track your website’s visits and other metrics and dimensions to determine potential areas of improvement or to see where your SEO efforts are succeeding. If you have any questions or are in need of assistance, please contact StatCounter member support by completing the form below and we will get back to you as soon as possible.

PPC ads cost the advertiser each time someone takes action on their ad, such as by clicking through to end up on a designated landing page, or clicking to call or to get directions. Cost-per-click varies by geography, and competition, and will also vary regularly throughout a campaign.

If you’ve followed all of the above WordPress SEO advice, you’ve got a big chance of becoming successful, both as a blogger and in the search engines. Now the last step sounds easy, but isn’t. Go out there, and talk to people online.

Keywords & Search Terms The first step is to learn about the search terms that your target audience is using when using search engines. These search terms are the keywords and keyphrases that will be used to market your web site.

Rival IQ allows me to do competitor research for clients quickly. I can enter a list of domains and in a couple of hours or less, Rival will pull in their MozRank, Domain Authority, number of backlinks, top keyword rankings, and key on-site SEO settings.

It’s great for checking not just basic things like broken backlinks within your website and outbound links to external sites, but more complex tasks such as finding issues with your websites overall architecture.