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I’m not sure if you’ve used this tool yet, but if you haven’t, I think you’ll find it pretty useful: Rabbut’s SEO Analysis tool (http://rabbut.com/seo-tool/). It gives you a grade or score of your website for SEO, and is helpful to know what you’d need to boost your site’s SEO ranking. Feel free to try it out on your site! You might be surprised. 🙂

Link Miner is the perfect tool for the Broken Link Building tactic. It’s fast and very easy to use and understand. If you want to find a little more about broken link building check out the Broken Link Building Bible.

The DoubleClick Ad planner is not just an intelligence platform that can be helpful in overtaking your competition; it can also give you a lot of essential and fantastic insight into the actions and likes of your visitor. Not only that, but you can also use the tool for a wide variety of functions, including the number of unique visitors that a competitor website might have had and the number of the overlapping audience between you and your competitor.

As we take quite a holistic view on (WordPress) SEO, meaning that we think good SEO should be engrained in all aspects of your online marketing and PR, this guide covers quite a lot of ground and is, therefore, a long read. Check out the table of contents below for some quick jumping around.

Long Tail Pro is an automated system that provides the best set of long tail keywords for your content. It helps you determine the difficulty level of different keywords and calculate keyword profitability.

HootSuite has 2 versions, one is for professionals, and other for the team. With professional, you can manage 10 social profiles with a single user which is very best suited for entrepreneurs and small businesses. HootSuite enterprise empowers large teams, departments, and regions to drive results through social media.

How can I lookup what competitors I have in other regions? Is there a feature similar to this: http://i.imgur.com/Sed8fIc.jpg It shows if the subject is popular in other countries, I’d like to use something like this for my blog. I have a paid account but I didn’t find it. Sent an email to the support too.

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.

164. Search Engine Optimisation – This eBook by Jacqui Carrell is ideal for SEO debutantes; it features a thorough introduction to SEO ropes, and touches on the essential points of keyword research (for organic and paid search), on-page and off-page optimization, link building, SEO for mobile, or how to track and measure the success of your endeavors. You can also find more related eBooks on Bookboon SEO, which is a very good ongoing resource.

Great article! I agree with a lot of them – personally I use SEORanking.io (www.seoranking.io), I think that is an awesome tool! Easy to use, convenient and extremely simple. I think it deserves a place on your list 🙂

SEO during 2017 is going to see a further shift towards user focussed factors. Many SEO people expose the overused soundbite “content is king”, however, in our view this is not correct; the “customer is king”. If you think about it, the only reason people keep coming back to Google is they are served results that are relevant to them.

Just load a webpage, click the icon in your toolbar, and the app scans all links and notifies you of the dead links. Once DHP finds dead links, it queries an internet domain registrar to see if those domains are available to register. If so, the user is notified, and one-click takes you right to the registration page.

In order to obtain traffic from keyword searches on the major search engines like Google and Yahoo!, you need to be writing about a topic that people want to read about and are actively looking for information about. One of the easiest ways to get a basic idea of what people are looking for online is to check the popularity of keyword searches on websites like Wordtracker, Google AdWords, Google Trends or the Yahoo! Buzz Index. Each of these sites provides a snapshot of keyword popularity at any given HubSpot Broadcasts – These audio broadcasts can become useful when you have learned enough about SEO and start needing to refine your techniques and finding new avenues for keyword research, specialized link building techniques, or resources for content topics. What’s more, you can download and save slides from each broadcast, so you can revisit the information and reuse it anytime you need.

I use Analytics, GTMetrix, Screaming Frog, Yoast SEO plugin and other reliable programs to test various aspects of my site. While I certainly want and need to make sure any incorrect urls are redirected, I certainly don’t want to redirect unnecessarily.

i must say i always value and enjoy all your post. keep it up. please do you have any video tutorial for widening website width bcos am having problem with myteamshop theme that you are using on your site, my images are overflowing to my widget area.

Getting people to come to your web site is only half the battle. Once they’ve arrived, you need to be certain you’re serving up fresh, engaging content. While writing is a skill that doesn’t always come easy, our collection of simple tips and insights can help you rev up your content to gain better search engine rankings and higher conversion rates.

In most cases, the only ‘default’ parameter that will need to be changed will be the ‘limit of checked pages’, you want to ensure all potential URL’s are included in the crawl. A quick way to determine this to do a quick ‘site:youdomain.com’ search in Google:

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Very rarely will you find firms that ranked high last year, ranking high this year. Through Google algorithm updates and lack of external linking support, the search results related to “seo firms” have changed by 70% year, over year, over year. We’re one of the greats because we’re consistent. Consistent long term results will beat inconsistent explosive short term results any day.

Just when i thought i knew a decent amount of SEO, I go and read a eye opening article like this. I mean wow, I excepted to read the same thing that everyone has been spouting, but no, totally original content.

SEO and digital conferences may not fall under the area of interest for beginners, but if you’re looking to advance and truly make a career out of it, it should help knowing which the best events are. From an attendee point of view, SEO conferences are a great place to take the pulse of the industry, find out the latest, most useful bits of information, and networking. As a speaker, you build your brand, position yourself as an authority in the industry, and promote your services.

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In Module 3, we’ll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you’ll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You’ll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms.

Users will occasionally come to a page that doesn’t exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page31 that kindly guides users back to a working page on your site can greatly improve a user’s experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing “not found” errors32.

Want to know if your 301 redirects are set up correctly? Or how about canonical URLs? Or maybe you’re not sure if your robots.txt files are blocking Google from indexing your pages. HeadMasterSEO lets you check these potential issues on huge lists of URLs with ease.

Also, whilst it’s true that UberSuggest was recently changed to use a different data source (Google started to restrict access to their autocomplete API) it is still a useful tool in the SEO arsenal due to how quick and easy it is to use and well, it’s free!

The term “ALT tag” is a common shorthand term used to refer to the ALT attribute within in at image tag. Any time you use an image on a website, be sure to include an ALT tag within the image tag. Doing so will provide a clear text alternative of the image for users who are using screen readers.

Right behind you guys. I just recently signed up for Ninja outreach and it really is a useful tool. Kind of like outreach on steroids. Majestic and ahrefs are a part of my daily life these days. There’s also a subscription service, serped.net which combines a whole bunch of useful tools together eg ahrefs, majestic, and Moz to name a few and the price point is phenomenal

It’s also important to ensure that your site is properly optimized for the various search engines. That’s called “onsite SEO” and typically requires the aid of a tool that crawls all over your site looking for problems that the search engine bots might encounter.

When you use any service like Copyscape, you are using Google, Bing or other search engines to search for similar websites and content. There are other options available online including SiteLiner and Screaming Frog. I like to use Copyscape as it is better than the others in the market.

To automate the guest blogging research process, you can use social media, Twitter to be more exact. I recommend you to use Topsy, which can send email alerts when keywords you want to track, are posted on Twitter. For example, to get email alerts when someone on Twitter mentions a keyword like ‘seo guest blog’, click on the Settings icon and then on ‘Get email alerts’.

This well-known prison is located in the middle of the San Francisco Bay. Some of the most notable criminals in the history of the United States were incarcerated on “The Rock.” It is perhaps most famous because nobody was ever able to successfully escape from Alcatraz, although a number of prisoners tried to do so. The prison officially closed its doors in the 1960s, but it is still possible to take a tour around the island and through the prison itself.

UpCity – This is an especially good tool for those that are new to SEO. They offer a checklist of tasks to complete when you are just getting started to make sure you cover all your bases. This is worth checking out if you are looking to simplify your SEO experience.

PageTraffic is a premier SEO Company located in New Delhi, India with its sales office in Chicago, Illinois and London. Our SEO services come with the assurance that we use completely ethical and acceptable whitehat methods of providing rankings to our clients across the globe. Know more about Search Engine Ranking services of PageTraffic

Structured data22 is code that you can add to your sites’ pages to describe your content to search engines, so they can better understand what’s on your pages. Search engines can use this understanding to display your content in useful (and eye-catching!) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.

Majestic – Trust flow & Citation flow summaries at URL, root and subdomain level; anchor text profiles; backlinks & referring domains; bulk backlink checker; domain tracking. An incredibly valuable tool for link analysis.

It’s what you do with these tools is what matters most. I’ve had a positive experience just using Google Trends but would normally use tools designed to research queries people type when searching for something specific.

Easy, right? Grab those URLs, set up some 301 redirects, and jump into Step 2. This is where the magic happens, and what makes this hack so invaluable: If your site has Broken Inbound Links, then so will your competitors. 

2) Ahrefs – An obvious choice, but still had to mention it. I’m sure you’re well aware of the power of Ahrefs and don’t need me to elaborate too much, but I’m particularly interested in the new tools and features that they have implemented recently. I think they’ll prove to be very useful.

Klipfolio can also benchmark your actual traffic, both organic and through ads, against goal-completion metrics so you have a clear overview of how your site is performing. Through its SEO traffic key performance indicator Alexa, Klipfolio monitors things like unique monthly visitors, site engagement, historical traffic trends and current traffic metrics.

130. Keyword Discovery – This is another nifty little tool that allows you to find search terms for your site. What I find nice about it is that it somehow manages to give you, as you’ll find described on the site, both generic and long-tail keyword, that are somehow gathered from some 200 search engines from all over the world. In its free version, the Keyword Discovery tools offers hundreds of search terms, and search trends for the last 12 months. If you get the paid version, you’ll get up to 10,000 search terms per query, and a complete 12-month trend history.

Click on ‘Start Highlighting’. You will be asked to choose what type of data you want to highlight. If you have a simple content blog, choose articles. If not, choose what is the most appropriate category for your website.

61. Hubspot’s A Beginner Guide – This article by Hubspot (written by Rachel Sprung) is quite insightful and provides fundamental knowledge on researching keywords. It is very nicely completed by another Hubspot article, Keyword Research 101, written by Samantha Winchell. The latter article however, focuses on alternatives for research and presents you with resources and methods.

If you have a website published on the web, then you’ve already started! The very first step to achieving strong search engine rankings is to have your website indexed, or cached, by search engines like Google, Yahoo and Bing.

High-quality standards are set on Your Money or Your Life (YMYL) pages – These pages include shopping transaction pages, financial information pages, medical information pages, legal information pages, and similar sites. The reason for the placing high-quality standards on these pages is how these can affect “the future happiness, health, or wealth of users.” Low-quality YMYL pages can negatively impact one’s happiness and health, so it is important to build useful pages under this umbrella term.

JumpFly professionally develops, implements and manages Google AdWords, Bing Ads, Yahoo Gemini and Facebook pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their paid placement campaigns. JumpFly is a Premier Google Partner, Bing Elite Partner, and Facebook Certified Professional. JumpFly assists more than 400 clients, offers a money-back-guarantee, ranks as the #1 PPC Management Company by TopSEOs, Clutch and Great Agencies, and has an A+ rating from the BBB.

80. Definitive Guide to White Hat Tiered Link Building – An extremely thorough guide by Rohit Palit that will become useful once you start needing to refine your link building techniques. As such, I recommend keeping it in mind for the latter part of your education, and studying it when you’re ready to put these actionable advice to practice.

The first step of our process involves analyzing the keywords you are interested in and the keywords your competitors are targeting. Ignite SEO experts will aggregate this data and then use specific search optimization tools to generate further keyword options. The final result will be a list of potential keyword segments to choose from.

Another section is the social shareability. No other SEO software gives this information in a single place. It tells you the performance of your website in the social networks and stuff like how much likes and shares you got. The next section is the mobile section which provides details on mobile rendering like the time taken by your site to load on a mobile phone.

There is limited real estate for the top positions in organic search results. With the amount of content on the web today and the number of competitors you have, it can be hard to get in a top position, even despite your best efforts. If you’re a new business or an existing one trying to build your online presence, SEM/PPC advertising can get you in front of highly targeted customers.

Website is the best resource to expose any business brand, so it should be attractive, eye catching and interactive with users. We, URM Web Solutions custom website Development Company in Noida, scalable web solutions with amazing features. Our web developers are technically strong to understand client’s business needs. Hire our expert website designer and get web solution for diverse fields like ecommerce, travel and tourism, healthcare, education and entertainment.

Authority Labs is a rather handy tool, thanks to it’s ability to track and graph the keywords for your site. daily check of the keywords you’ve highlighted, then turning the findings into a weekly report.

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The tools I use most often are Majestic (for historic link reports at the beginning of a project), SEMRush for quick keyword research, Advanced Web Ranking or Pro-Ranktracker for checking rankings on a few sites, Clicky for real-time website stats, Google Analytics for quick traffic analysis. I also use a couple of different tools for spidering a site and checking syntax.

Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics. more

When most people think about structuring a website for search engine optimization, they immediately think of developers. You don’t have to be a developer to master SEO. It doesn’t take much technical skill; you just need to understand the basic elements of SEO and how to incorporate them into your posts. In other words, while developers are essential when it comes to troubleshooting, site performance and much, much more, structuring your blog for SEO is one thing you can get started on right away.

That said, even if you’ve seen no real change in rankings or traffic to date, don’t assume your site is future proof. If you don’t already have a mobile-friendly site (and if you’re not sure whether your site is mobile-friendly you can find out here), start developing one ASAP.

Google Keyword Planner / Trends / Webmaster Tools / Analytics / Sheets — Must-use tools for all SEOs. Find and research keywords (Keyword Planner) and identify trends (Trends). Identify and fix website issues (Webmaster Tools). Analyse how many people are visiting your website, who they are, and where they come from (Analytics). Gather, process, and analyse all kinds of SEO-related data (Sheets).

Pulls up to 10 keywords on U.S. search engines Google & Bing. Also available, is a free AdWords Audit, shows you which campaigns are in the red for the last two calendar months. Must have admin access to link account.

Other than most other XML sitemap plugins, this plugin doesn’t generate a static file, which is a very intensive process, especially for large sites. This means there is no “action” on publish, which slows down the publishing of the post. Instead it generates XML sitemaps as a sort of template using WordPress rewrites, which is much faster while also allowing caching plugins to cache the output.

As mentioned above, on-page SEO is (at least) as important today as it’s ever been. However it’s not just something you need to consider when crafting category or product pages – it’s a fundamental factor in content optimization too.

If you’ve previously read my articles before, you already know that I enjoy spying my competitors on social media, and everywhere. That’s because you can learn a lot from the techniques that work best for them.

This is a simple program which has an impressive visual layout with all the crucial information laid out for you to see. While you can analyze your website, you can also find out how your competitors are performing. The best thing that I love about this tool is that the report generated gives a side-by-side comparison of the information of your site as well as the competitors’.

Ahrefs – This is my go-to tool for backlink analysis, competitor research and KW research. They have the most extensive database of links & keywords that I’ve found. This tool has so many useful features, but their ‘content gap’ feature within their site explorer tool is awesome. I can type in a bunch of my competitors and find all the keywords they rank for but I don’t.

The second tool I use on a daily basis is accuranker.com. I have used just about every keyword ranking tool that exists. This is by far the best to date. If you are writing and focusing on ranking, this is the tool you want.The powerful filters, instant update checks, competitor analysis, and historical data make this easy to keep track of SERPs and know exactly what you should be focusing on. Take a day and focus on those blogs posts that are ranking on page 2 of SERPs and make them better! Then watch, monitor… and repeat.

Just to ensure we’re clear on the difference between internal and external links – an external link connects your site with a different site. If I link to Kissmetrics here, that’s an external link. An internal link connects two pages of the same site, so if I link to my blog post on hacking your way into the press, that’s an internal link.

Google’s PageRank Although Google’s PageRank is but one factor Google uses to determine its search results, it is a popular topic. Step eight provides basic information to help you better understand the importance of PageRank.

It is possible to do all kinds of grouping large scale using the Search Analytics UI. All you have to do is filter one keyword after the other, country, landing page, etc. so you can get the data that you require.

The Structured Data report27 in Search Console shows you how many pages on your site we’ve detected with a specific type of markup, how many times they appeared in search results, and how many times people clicked on them over the past 90 days. It also shows any errors we’ve detected.

A key benefit is the ability to schedule re-crawls / re-fresh data which tracks progress and issue resolution. It is especially useful for clarifying and targeting issues for development teams, and outputs ready-made reports for clients.

Lastly, I would use SEMRush for competitive analysis. This tool reveals a wealth of information that provides actionable insights. I’ll have admit that I don’t use this tool enough. But when I do, I am beyond grateful for its robust capabilities.

The Google Panda update rocked the search results. In this article, we take all of the old posts on the Google Panda update, and all of the data online, and put it together in one easy to understand article on the topic.

Keyword Tool is amazingly fast, and most importantly it is completely free for anyone to use. You can use it to optimize content on your WordPress site. It also allows you to get keyword suggestions from YouTube, Bing, and App Store as well.

When formatting your posts always have in mind the user experience. Can the user identify the main sections of your post (H2 tags) just by looking at the page? Is the text easy to read on all devices (smartphones, Apple Ipads, Android tablets etc)?

That’s a really good tip: let people know what you mentioned them in a post. It’s so, so basic, but it works. Most influential people are super-busy and may not even realize they’ve been mentioned. A quick “hey, I mentioned you here” goes a long way.

Buzzstream is my favourite outreach tool at the moment. I regularly produce infographics for my blogs and that means having a good quality CRM at my control which allows me to maintain relationships with my contacts, monitor my link building activities and help me to scale up my outreach efforts.

Meta descriptions are the blurbs of text that you see under a title when performing a search. As a blog owner, you have control over what this blurb says, so you want to write a concise summary of what the article is about and why it matters. The trick here is that you only have 160 characters, so you have to get creative.

Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

This is an amazing resource for all seo business owners on what tools can be used to do their analytics and research. some of the tools listed here may require payment if not all but they are paramount to running a successful business

Hey Brian, I’m so grateful I discovered this article today! Awesome post, I really appreciate your insights. Sometimes it feels like the blackhats are winning and I find myself considering turning to the dark side.

Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

Screaming Frog because this tool allows me to crawl an entire website to gain information about internal links, images, title and meta descriptions, and so much more. This information helps me evaluate information important to onsite SEO so I can improve onsite optimization so using this tool would be my first step in the SEO campaign process.

Overall Sitebulb looks to be a great ‘allrounder’ in the site audit category, and its flexibility will be useful for experienced SEO’s and alike (some understanding of SEO practices is required).

Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

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Ultimately, we awarded Editors’ Choices to three tools: Moz Pro, SpyFu, and AWR Cloud. Moz Pro is the best overall SEO platform of the bunch, with comprehensive tooling across keyword research, position monitoring, and crawling on top of industry-leading metrics incorporated by many of the other tools in this roundup. SpyFu is the tool with the best user experience (UX) for non-SEO experts and the deepest array of ROI metrics as well as SEO lead management for an integrated digital sales and marketing team.

SEMrush is among the most useful software tools for keyword research. It is also a large collection of SEO tools and it offers some informative dashboards for analyzing a site’s current state. SEMrush is being actively developed, but so far, it is not as informative as SEO PowerSuite in other SEO niches, ex. backlink research and rank tracking.

Another epic post as always Brian! Backlinko is hands down one of my all-time favorite blogs (of any kind). People always ask me how I learned SEO and online marketing, and I always say it’s through reading blogs like yours, Neil’s, Moz and others.

“User engagement is just as important as any other on-site element in this day and age,” says Matt Banner of OnBlastBlog.com. “If a visitor enjoys your website, they’ll stay on your site longer, visit more pages, help contribute to a lower bounce rate for your site overall, and most likely become a returning visitor.

So does the problem with reciprocal link mean site to site, or page to page? other words, if I link to one page on their site, but they link back to a different page on my site (assuming all useful to readers), does everyone win?

Titles can be both short and informative. If the title is too long or otherwise deemed less relevant, Google may show only a portion of it or one that’s automatically generated in the search result. Google may also show different titles depending on the user’s query or device used for searching.

You should use a few accurate keywords describing the page as well as your own brand name. Only use relevant keywords though, and the most important thing to consider is that although you are formatting for search engines, you should write for humans.

If your site isn’t in Google – Although Google crawls billions of pages, it’s inevitable that some sites will be missed. When our crawlers miss a site, it’s frequently for one of the following reasons:

The challenge however is having customer engagement. As an agency, suprisingly sometimes the client isn’t always as engaged or responsive when it comes to these areas for us. That creates issues when trying to find targeted areas in their industry as they know it a lot better than we can.

When selecting an SEO tool, it’s important to first understand what the software you’re considering offers. Some tools cover the gamut of SEO – keyword research, web crawling, backlink analysis, social media, etc. – while others focus on just one or two areas. Oftentimes, SEO requires the use of several tools in conjunction with one another, so don’t be afraid to look into more specialized tools and then consider others to fill in the gaps. It all depends on your needs and budget. It’s wise to get all these aspects down on paper before proceeding.

The very first tool I recommend is KW Finder. If you need a quick and easy tool to lookup search volume than this is it! This is one of those tools that never closes on my computer.Whenever I am writing new blog posts or creating landing pages the very first thing I do is “keyword research” with this tool. Don’t assume people are searching! Be smart and look it up.

7. Search Engine History – There is such a thing as a search engine freak. If you’re really curious about how search engines started, how many there were, what they were able to do, and how they evolved, this detailed article is manna from the skies.

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Well, according to this study from Advanced Web Ranking (which I’ve trotted out before when discussing how to dominate Google) shows that on the first SERP, the top five results account for 67.60% of all clicks and the results from six to 10 account for only 3.73%.

By far the most informative and well detailed post on this topic I’ve seen. I was searching for ‘SEO 2014’ and this was one of the first in the SERPS. So glad to have found it, you clearly know your stuff!

IMPORTANT: Correlation ≠ causation! We believe that Google probably looks to outbound links when they are lacking other ranking signals, hence the small correlation. I doubt there is any way you could use this to your advantage so please, don’t go forcing outbound links into your content where they aren’t needed! 🙂

So put a noindex/nofollow tag on pages that you don’t really need to appear in the search engine results page such as your /tags/ section or your checkout page. It’s not so hard. One visit to your robots.txt file should do the trick.

129. Free Keyword Tool from Wordtracker – As you may already know, Wordtracker specialize in creating highly performing keyword research tools. But they also offer a free version of their keyword tools. Albeit limited, if you’re a beginner and only starting to make keyword lists for your site to create content and pages, you may find this tool very useful. It gives you nicely related terms with their respective volumes, assigns a value to the level of competition for each term, and adds a very nice and useful KEI metric – the highest potential keywords in your market. You only get 10 related search terms at a time, but for some of you, it might be just perfect in the beginning, especially if you combine it with other free tools.

We all know that Google uses the loading speed of your website to decide your ranking. It is also an important factor that decides whether your customer stays with your site. Most people leave the website after a few seconds if the site is slow to load.

I’m a new marketer working in my first digital position. I work for a small property management company in Indianapolis and we use HubSpot for our CMS. We produce great content every week and most of our competitors don’t produce ANY yet they still outrank us for our targeted keywords. Any thoughts/advice?

Gray hat search engine optimization is recognizable by ‘affordable’ pricing, since the search engine optimization company has to reduce cost by resorting to questionable techniques in order to deliver results, instead of highly involved campaign activities.

Well Google PageSpeed insights tells you whether or not Google sees your site as lightning-fast or snail-slow. It also hands you actionable suggestions that you (or your web developer) can use to speed things up.

This can really bump your SEO game up real quick and as more and more people get wind of that (especially with an influencer outreach tool like ours making the job easier for most marketers), 2017 is bound to get more competitive.

If you are a fan of WordPress like me, then All in One SEO pack is the tool for you. Even though WordPress can be used for your SEO without much optimization, there are certain plugins that can make the process easier and more streamlined. The All In One SEO pack is a great plugin to add if you are working with WordPress because it is easy to use, efficient and produces great results without much effort. The plugin will automatically optimize your web page to run in all the major search engines.The tool is at the top of customizability and can be made to suit your needs no matter what it might be. The other major features of the plugins are

Rather than spend a large budget for link building, better spend your money to support a cause close to your industry, free training or creating an event. Then just distribute pressrelease for the upcoming event and here is natural, good links to your website and mentions in the media.

4. How Bing Search Works – Information from Bing’s official blog on how their search engine works. You can also check out the SEO guidelines for Bing from the official source, or this Princeton blog post explaining how Bing functions as compared to Google – nifty information indeed!

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

The rel=”nofollow” meta tag tells search engines not to follow a link from your website. The reason this is important to use is because whenever you link to a separate website from your own, you give up “link juice”, which is something admits to using in their ranking algorithm. If you can, try to apply rel=”nofollow” to all websites you link out to. Or at the least, the websites you don’t trust (which you shouldn’t be linking to anyway). More on nofollow from Matt Cutts.

Next to that, it seems to think you actually need to be able to click on from page to page starting at the frontpage, way back to the first post you ever did. Last but not least, each author has his own archive too, under /author//, resulting in completely duplicate content on single author blogs.

If you have a few campaigns set up for business, you can use the ContentLook to show you only those pages that belong to a specific marketing campaign.  Furthermore, it will help you get a quick glance at how much effort you need to put into each page to reach your desired KPI’s for the campaign that you are currently working on.

Consequently, when performing keyword research (for content marketing purposes), you shouldn’t be looking to pinpoint just one or two top-tier phrases – you should try to identify a wealth of terms and phrases that relate to the key theme or themes of your content.

Each and every single tips are really helpful,especially the Facebook ads keyword trick.One thing I would like to mention that this article is too big to read and it may bore readers as well.So I suggest if you break it into part 1 and part 2 you’d get much traffic.

Many times, longer keywords convert better than shorter ones. In many cases they are also less competitive. In this massive guide, we learn in-depth strategies to rank for longer keywords. This is one post you need to read!

The h1 tag is an important HTML attribute that has a big impact. Some companies don’t even take the h1 into account regarding SEO services, while other feel it is the most important item you can focus on! In this article, we do a deep dive into the h1 tag and discuss how to use it for SEO.

You can use Google Alerts to keep track of any topic of your choice and receive regular notifications from Google on the latest updates to the index. The most common use remains to find non-linking citations of your brand and to keep track of the most recent updates and news from a topic or company of your choosing.

3. #journorequest or Gorkana – the majority of the work we do is on the digital PR and content strategy and creation side and we would be lost without access to both of these tools as they make it much easier to find the right influencers to pitch ideas into.

Lastly, I would use SEMRush for competitive analysis. This tool reveals a wealth of information that provides actionable insights. I’ll have admit that I don’t use this tool enough. But when I do, I am beyond grateful for its robust capabilities.

The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are four negative (or black hat) SEO tactics to keep a keen eye out for, and how you can protect your site – and your business – from being a victim.

Keyword Research – Starting with competitive keyword research, SEMrush.com (or Alexa.com if you can afford it) is an amazing tool for finding out who your competitors are, what successful keywords they rank for, and soooooo much more!

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

Every single client you get will, for the most part, need variations in your SEO services. So getting a clear picture and systematic approach to how you will be handling the client services is vital. Mapping areas that need to be worked on like, On-Site, Images, content, video, backlinks, anchors, etc are necessary.

With an in-house team, while individual team members may be well-versed with their role, it can often be a gamble in terms of when the team will produce a return. A “well-oiled” online marketing agency will have more experience in inter-office communications and can better understand how to improve performance in key areas to ensure that a return is achieved within the given timeline.

With Bing Ads, your accounts are free to set up and billing is flexible. You choose between a prepay or postpay option, as well as various payment methods. If you are uncertain about anything, there is free help to answer your questions before activating your campaigns. You can also pause campaigns at any time. Remember, you’re not billed until someone clicks your ad.

If you’re an e-commerce brand and you’re not using Instagram, now is the time to start. Based on Instagram’s early success with shopping features, they are starting to roll out to thousands of businesses that sell apparel, jewelry, or beauty products.

Great Article! Love the idea about wikipedia, trying to build up quality backlinks is getting increasingly difficult when you are trying to follow google rules so ideas are always a help. Backlinko has been giving some great articles recently – Keep it up!

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The SimilarWeb API is useful for returning some additional metrics such as web traffic numbers, category and tag statistics, and traffic sources. The browser extension makes it easy to instantly track these metrics on any webpage.

Rhea Drysdale is the Chief Executive Officer of Outspoken Media. When she isn’t fighting for the SEO industry, she’s advocating for women in tech, breaking rules, or spending time with her family. Connect with Rhea on Twitter.

Want to know if your 301 redirects are set up correctly? Or how about canonical URLs? Or maybe you’re not sure if your robots.txt files are blocking Google from indexing your pages. HeadMasterSEO lets you check these potential issues on huge lists of URLs with ease.

This process is known as a Website Audit. Basically, our experts will scrutinize every aspect of your website (if you even have one when you come to us) and we’ll start taking notes on what is good, but more importantly, what needs to be improved. And we’re not just talking about your color scheme here. We’re talking about all the little things that most people wouldn’t give so much as a thought. But, at Coalition Technologies, we understand the importance of taking care of all the little things. If we cut corners, or skipped over the minor stuff (like most other Los Angeles SEO firms), we’d be skimping on getting you a little revenue here, a little traffic there. As a business owner, you naturally want the most bang for your buck and you’ll only get that kind of treatment with us.

175. Mobile SEO Guide – We wrote this mobile SEO guide right around the time of Google’s announced mobile algo update. It’s meant to take you through all the steps involving search engine optimization for mobile, from making your site mobile-friendly, to helping you decide whether you need a dedicated mobile site, or a related app. From choosing a mobile configuration, to mobile SEO tips and how to get the mobile-friendly label, this guide covers the fundamental aspects of going mobile.

Glad you enjoyed it Jason. Hmmm. Not sure why that’s happening. It could be that you’re on the page before the one I’m talking about here. Just put any URL in that box and you’ll go to the page where you can find interests and keywords.

The SEMRush Site Audit is a great tool to quickly analyse/review the technical set up of any website. The results can be easily shared or export for further analysis, and should give you a clear indication of where the main problems lie.

Link Removal can also be utilised even if you haven’t been hit with a penalty. You may have bought some links in the past, been on the wrong end of a negative SEO attack or even have your content posted on multiple and these links can still impact you. Removing these can do absolutely no harm and will keep you in the good books with google.

Reputation Management helps companies eliminate or reduce the damage caused by negative Internet postings. We offer reputation management services, as well as Ripoff Report Removal Service, Yelp Negative Review Repair, TheDirty.com Post Removal, Scam.com Post Removal, ComplaintsBoard.com Post Removal and ScamBook.com Post Removal.

Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.

Choosing a SEO company which truly understands what your business is about and the needs of your business is paramount to the success of your SEO campaign. It is important to ensure that your SEO company is asking the right questions about your business including asking questions about your past experiences with online marketing, your expectations, and what is most important your company in terms of marketing.

Thanks for Putting all Necessary Tools for Blogging at one Place. Google Analytic have this “Not Provided” Keyword and creating lots of Issue, We can’t track all Keywords and also From Last One month Adword Keyword Planner not Giving Accurate Search Volume its Giving just range of Number.

2015 and 2016 were turbulent years for SEO. As expected, Google made several algorithm changes including the notorious “Mobilegeddon” update, which basically improved the ranking for websites that were mobile-friendly. This falls in line with Google’s overarching mission to adapt to an increasingly mobile Web (and world). Google’s goal is stay ahead of the technology trends (like mobile device growth) which will ultimately deliver quality results to their users like you and me.

Boost your own link building performance by analyzing up to five competitors at once. You can check the value and history of every backlink on your competitor’s site and use the best ones to enhance your activities.

WOW!! This is truly an epic post with so much information on SEO that I’m going to bookmark it and come back to read more. #3,5,6 and 13 are just awesome. Like you said pick one and explore. Love the way you can get keywords that will help you rank.

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Brian Dean of Backlinko is a perfect testament to the failure of standard frequency benchmarks. In just the last five years, he’s only posted 53 blog posts. But those 53 posts have driven over four million visitors to his site.
I am using keyword planner and Spyfu free analysis. I found spyfu gives few net-net result which is nice. Right now my website is in the initial stage and I am not generating revenue at this moment. I usually do keyword research from with the help of these 2 tools.
Mobile is too important to ignore in your e-commerce SEO strategy. An informal survey my colleague Kenneth Gvein ran for our e-commerce customers at Metronet and Vaimo Norway found that clients had 2 to 3 times higher growth rate on mobile e-commerce. Go mobile — or go home!
179. MozCon – The MozCon, created by Moz, takes place in Seattle once a year. For three days, you get to hear the best speakers in the world, share the latest ideas in the industry, and network with like-minded folks. Also, you may get to take photos with Roger, Moz’s cutesy robot mascot.
Choosing the right keywords, for example, takes a thorough understanding of a business’ goals and objectives—it’s easy to spend a lot of energy aiming ads at the wrong people. That isn’t to say a good campaign will be optimized from day one, either. Running a PPC campaign takes a lot of time, refining keywords, groupings, tweaking ad copy, revising the landing page, and monitoring results.
Automatic bidding is a great option if you don’t want to set up bids for each single keyword. However, you will be losing some control over keywords and won’t be able to create keyword specific bid strategies. Start with manual bidding and then switch to a cost per acquisition (CPA) bidding once your campaign has accumulated enough conversions to be able to predict how to automatically serve your ads to get more conversions at a lower cost. Google requires 15 conversions a month to be able to run CPA bidding, but the more conversions you have, the more effective this bidding strategy will be.
#8 of 10 Best Online Marketing Businesses of 2018 – Around since 2003, Hudson Integrated styles itself as “The USER First Digital Web Agency.” Its listed five capabilities are Integrated Approach, Digital Strategy, Creative Direction, Agile Development, and Ecommerce. Hudson Integrated has worked with clients that include Numrich, MOVE Bumpers, Handy Store Fixtures, and John Mini Distinctive Landscapes. Hudson has been received acclaim or recognition from industry experts and media outlets such as 10 Best Design, PR News, NJBIZ, the Web Marketing Association (WMA), and BtoB Magazine. Hudson Integrated was founded by Matt Mayernik and Daryl Bryant, who currently serve as the VP of Technology and the President & CEO, respectively.
Link Data tab provides the link metrics on an URL, domain and subdomain level for the page which is being analyzed. The metrics displayed includes Page Authority, MozRank, MozTrust, Total Links, etc. This help understands the strength of the competitor’s web pages. You can also find out if there are backlink opportunities for your website that are valuable.
Paid Inclusion If you would rather not wait for the search engines to find and index your site on their own, you can pay to be indexed faster. With step five, you will learn if paid inclusion is a viable option for you.
The Structured Data Testing or the SDTT  allows you have an X-ray vision of your website. This resource from Google will enable you to examine the on-page schema code and test schema markups in a secure and efficient way. Getting the on-schema code for a website can give you a significant amount of data or information on the page.
7. Style your keywords. Use header, bold, and italic tags throughout your Web pages. These keywords are important and you should show that to visitors & search engines as well. You can style header tags by using some simple CSS to match your Website.
The one about wikipidea is high on the list of to do. Also, i have a question here. How many add inner pages that we should add in a post so as not to harm our ranking? Does google take into the account of linking of inner pages of our post when they decide to rank our page?
Keyword research and analysis involves three “steps”: ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search perception impact.[13] Search perception impact describes the identified impact of a brand’s search results on consumer perception, including title and meta tags, site indexing, and keyword focus. As online searching is often the first step for potential consumers/customers, the search perception impact shapes the brand impression for each individual.
Wonderful and neatly planned out. The SEO techniques is really a smart combination of intellect and application. I loved the tips. A big thank you and I hope I will able to work on your tips and get some result. 🙂
Additionally, creating a structured ad group layout gives you the possibility to write laser targeted ads that are specific to the keywords in a given ad group. Including keywords in the ads is always recommendable, because it will increase the quality score of the keywords and consequently decrease the cost per click that you pay to show up in a given ad position.
GlockApps is an all-in-one tool that maximizes your Inbox’s deliverability. GlockApps can identify risky content so you can ensure that all of your messages end up in your receiver’s inbox. GlockApps also has Gmail Tab Tracking, Delivery Duration Tracking, Spam Score Testing, Inbox Rate Tracking as well as Authentication Testing. It really is an in-all-one email tool. Give it a try today!
As for link development, I have been a HUGE Majestic fan for a very long time. The interface gets better and better…easier to use. Again, there are a variety of other link development tools. I will use them if a project requires it. I use Majestic most often.
And once you give yourself over to the belief that your survival is of the utmost importance and top priority, it gains a very tight grip and becomes your master and reality. It tricks you into believing that you are not free to choose who you will be and what you will do and goats your ego into maintaining a false facade for reasons like money, status, and recognition, just to name a few.
With all the new rules and penalties around keywords, choosing the right words every time you create new content can be frustrating. Enter keyword libraries (aka, keyword database), a repository of a company’s essential keywords. Keyword libraries give content creators quick access to the keywords they should use in their content. One approach is to populate a spreadsheet with a list of researched keywords. You can also use HubSpot’s keyword tool. Both approaches will make it easy for anyone involved in creating content to find the right keywords. Here’s how:
Being part of this organization has been a huge asset to my professional and personal career. If you’re interested in learning more about how digital marketing works this is a great group. Plus we hav…e a lot of fun too! See More
to tell clients the task at hand (yesterday I noticed a competitor of my clients had links from The Wall ST Journal, NYTImes etc – it helped me point out to the client his main competitor was REMARKABLE, actively engaged in successful online marketing ALREADY – a player. Another client noticed from my Competitive Link Analysis once a PR7 that linked to his competitor, was actually a site his GOOD FRIEND OWNED. I wonder what happened to that link…
Even though I know all these tips and school my clients on them incessantly I still find myself slipping up now and then. My most common mistakes come from falling back on the time-saving shortcuts of my early website designing days, when brevity was favored over breadth, and of course prior to anyone thinking about SEO.
You can’t be an SEO and not care about website performance. While this aspect may not fall under your direct responsibilities, it is your duty to know at least the fundamentals of website performance, so you know what to demand of your webmaster or your web developer.
43. Market Motive SEO and Digital Courses – Market Motive offers a complete set of online courses that can be taken individually, or at team level. What’s more, you can choose between a (cheaper) self-paced learning approach, or a more comprehensive coached online classroom with the advantage of direct feedback from your teachers. Although these course can cost a pretty penny, they’re well worth considering if you’re looking for a serious career in SEO, and a thorough, practical knowledge base on the subject.
Google Search Console makes sure your content is accessible. Resolve malware or spam issues immediately to keep your site clean. Use the service to submit new content for crawling or remove content you don’t want to be shown in search results.
Google Images is a variation of Google Search, only they return image URLs instead of web page URLs. In terms of Search Engine Optimization, Google Images can provide a huge amount of relevant traffic to your website if you follow five basic rules:
While you can really make your site look good with flash it still is not search engine friendly.  Google has made good strides to be able to index flash files however they still are not there.  It is recommended to only use flash for decorative purposes not to display pertinent information.
I think you got down most of the free tools for sure. There’s plenty of folks in this industry who only use one SEO tool and I always think they’re http://www.kcbd.com/story/37622080/news a trick. Everything has its strengths and weaknesses.
You could ask the webmasters of some of the sites to change the anchor text; you could ask them to remove the link completely; you could disavow the link or you could even start a new link building campaign to dilute the over optimised links.
A very neat feature if you run one site is the sheer number of search engines you can track your rankings on too (thousands of them from what I can see) – not that I bother with search engine submission at all these days of course.
Ahrefs. This multipurpose tool allows me to monitor the backlink profile of my site and track new links as they come in. Also awesome for understanding my competitors’ backlinks and identifying new linking opportunities.

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” Even though we are happy with many of the features of our SaaS system, it doesn’t provide the same accurate ranking information and SERP intelligence that Rank Tracker (part or SEO PowerSuite) does. Average rankings based on Google Analytics data won’t cut it – I have too little time to spend explaining to clients why their ranking reports don’t match the reports generated by our system. Clients want to see real-time rankings, and Rank Tracker does this beautifully. It’s definitely the best keyword rank reporting tool I’ve ever seen. The new reporting features make it so much easier to customize, so I can include only the data that’s relevant to each client. And it provides clean, well-structured reports that the clients can easily understand. ”
I managed a number of WordPress sites for a couple of years now and I would never know that I am making big mistakes in SEO. I had many sites with sub-domain, I am thinking of adding categories before but I decided to use sub-domain instead. I never thought that it has a big impact in sharing link love. In addition, you can revise, change the title, meta description, etc of an old content to make it fresh and re-publish it.
Hi Brian, I’ve seen one of two of these tips flying around on other blogs, and these (single) tips alone get a lot of love from the respective communities. So this article is fantastic. I think the identification of broken links is a cool technique, whether on Wikipedia or some other website.
When migrating your site from HTTP to HTTPS, do not make any other changes to your website. Google is assuming that nothing else has changed on your website. If you change more than one thing, Google may have a hard time acknowledging all the changes.
Whenever I’m reaching out to a website we’re interested in writing content for, I always use Clearbit to find the email of someone from their content or marketing team. 9 times out of 10 their email has worked.
It’s also important to point out that links ON Social Media platforms are mostly nofollow so rarely impact your website’s actual SEO. So don’t go flinging around your website URL on social thinking it’ll improve your SEO because that just isn’t the case.
Measure which strategies provide the most benefit, refine and continue. One really good example of a barnacle SEO strategy I implemented for Pure SEO was getting an invite to spend a week with Sir Richard Branson on his private island, this got organic links from every major newspaper in New Zealand and most of the major marketing magazines.
One of the best ways to learn SEO is by talking with others in the industry. This is easily accomplished by becoming an active member in forums, but you can also be a simple observer and check to see what others are discussing.
SEM mechanisms include Search Engine Optimization (SEO), social networking, bid placement, pay-per-click (PPC), contextual advertising, paid inclusion, geomapping, AdSense and AdWords, as well as multiple media formats, such as YouTube and geospecific marketing, like Foursquare.
I also like to use this tool called Google Correlate. It helps you look at keywords that people queried when they searched the keywords you are targeting. Also SEM Rush is pretty pro for sniping competitors keywords.
I’m way too late to the party (everyone’s gone home, lights are off). Thanks for such an incredibly informative post as my mind ran dry of SEO methods to rank in search results. As usual, I have learnt some great stuff here.
When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Nevertheless, you can achieve great results and dramatically improve your website’s organic rankings by applying the best SEO practices.
I’m a new marketer working in my first digital position. I work for a small property management company in Indianapolis and we use HubSpot for our CMS. We produce great content every week and most of our competitors don’t produce ANY yet they still outrank us for our targeted keywords. Any thoughts/advice?
Google doesn’t like duplicate content. Reprinting product descriptions from manufacturers is duplicate content. But large e-commerce websites cannot rewrite all product descriptions and specifications.
Awesome article. This blog represents all experts SEO tips at one place. This information is very useful. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. Thank you for sharing it. One more blog for worth sharing related to hiring SEO agency is [link removed by moderator]
Tut uns Leid, Klaus. Wix hat zurzeit kein deutschsprachiges Blog, aber auf unser Hilfe-Center findest Du mehrere Tipps und Hinweise im Bereich SEO. Schau mal hier: https://de.wix.com/support/html5/suchmaschinenoptimierung/promoten-sie-ihre-website
Working in partnership with EZ Rankings in helping to get top rankings for my client selling Oil Tanks. We worked with 22 keyword phrases and within 6 months they had achieved first page Google rankings among other search engines as well. Some major highly competitive keyword phrases also made it into the top 5 which was a very good achievement and left me with a very happy client. EZ are a good team to work with and it’s a bonus the people I worked with speak good English.
Lastly, I would use SEMRush for competitive analysis. This tool reveals a wealth of information that provides actionable insights. I’ll have admit that I don’t use this tool enough. But when I do, I am beyond grateful for its robust capabilities.
You can make your search results appear more attractive by adding Schema markup to the HTML of your pages. This can help turn your search results into a rich media playground, adding star-ratings, customer ratings, images, and various other bits of helpful info…
Power Suggest Pro is a desktop-based keyword research tool. Enter a keyword and it spits out ideas from a number of different search engines (like Google and Wikipedia). Cool Feature: “Ideas!” give you a list of common terms people use in search engines (like “best X” and “how to fix Y”). Helpful for coming up with new keyword ideas.
It helps Google crawl and index your site. Those little Googlebots that are sent out to fetch new information on your site will have a better idea of how useful and trustworthy your content is, the more they crawl your internal links.
Please be advised that I have arranged for Jeff Tropiano and Best Dallas SEO to take over your account if you so desire. I have been working with Jeff and mentoring him in how I do SEO since 2008 and will continue to do so. Jeff was already in the SEO industry for a couple of years before we met, which gives him at least 10 years experience.
Bottom Line: SEMrush is a well-balanced SEO optimization platform with strong tooling across domain monitoring, keyword research, and crawling. It’s not a perfect tool, but genuinely innovative features …
13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.
The chart to the right represents the averages we have seen in discussing the duration of online marketing campaigns with clients of the top online marketing companies within the rankings. For companies in Healthcare and Entertainment, there was a large divide in the average time it took to realize a return on their online marketing investment, often a result of different business plans and price points for their products or services.

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Great post Brian. Quick question. Are these the main link building that u do, or are these in addition to some other link building? For example, on a brand new site do u just start these techniques, or do u do any web2.0 initially and the apply one of these techniques?

Hi Robbie – Superb piece of research – thanks for featuring us..! Is this an annual piece that you will repeat? I think it could be a super useful – “go-to” resource for a lot of marketers. Cheers, Angela

Maximum bid is the maximum amount you have specified you are willing to pay for a click. Quality Score is a metric based on the overall quality of your advertisement. Google calculates these metrics during the ad auction to determine placement of advertisements. The result of this calculation is known as ad rank.

As it turns out, local SEO is actually different from enterprise or internationally SEO. Your goals are different, so your SEO expert needs to zero in on radically different activities to get you the local leads you’re looking for. On the other hand, if you need to implement a large-scale search marketing strategy, even the best local SEO expert might struggle to get you the results you expect.

134. SEO Reddit – As you read more about search engine optimization, you will see that lots of optimizers, content writers and online marketers often bring up Reddit as a good source of information. Reddit is also based on a nice ranking system, where people get to upvote threads that are useful or interesting, so the subjects sort themselves out. Being active in this community is also helpful and will be a good root for content ideas.

As Bing’s Duane Forrester said, “all SEO Ranking signals revolve around content of some kind” highlighting the impact good content has on your site.Coming up with fresh and unique ideas day in day out is incredibly hard, however necessary to keep your site not only relevant and engaging for your audience, but optimized for search engines. The tools below are will hopefully enable you to find new ideas and optimize your current content.

125. Insanely Large List of SEO Tools – It takes real experience and work to actually gather such a comprehensive list of SEO gizmos. David Portney’s list includes tools for every step of SEO you could think of, and then some. Keep this in your toolbar as a permanent go-to in your learning process, but for your consequent hire jobs as well! I also need to mention Portent’s interesting SERP Preview Tool which helps you optimize for increased click through rate chances.

Another substantial consideration is whether or not you’d like your firm to be local so you can have face-to-face conversations and meetings. Lehmann-Haupt says, “I would start the search by Googling ‘New York SEO firms’ and looking for online reviews.”

Primarily, SEO Report Cards provides necessary information regarding the condition of the website when it appears in search results. Further, it also provides high-level insight on the content available and offers on-site recommendations and the usual ranking factors.

It is a great post about free SEO tools. The best thing is that most of the tools are free. I hope your list will be more helpful for those viewer who are searching for a keyword research tool. I know that you are good keyword researcher. You know very well that choosing best keyword is very important for any kind of blogger. For this reason you have to monitoring on the right keyword position. Like me all the bloggers want to more traffic and rank their website on search engine. SO that they need to check best targeted keyword and also analysed competitor.

How many times should you mention your keyword within your content to make it ready for search engines? 2.5% is the standard keyword density but you can take that to about 4% at any given time. This means if your post is 2000 words long, your primary keyword (phrase) should appear fifty (50) times. Naturally.

Like the hundreds of people already, I thought this was an amazing post. You have a great way of breaking things down into ways that the average reader will be able to understand and make actionable. I think this is a great resource for our readers, so I included it in my monthly roundup of the best SEO, social media, and content marketing articles. https://www.northcutt.com/blog/2014/02/january-resource-round-up-the-best-of-seo-social-media-and-content-marketing/

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As an SEO professional, it is essential for you to understand the various languages and technologies and technology stacks out there that comprise the web – both for more effective collaboration with developers, and to aid in technical detective work, problem detection and prevention. Web tech can be complex and intimidating, but this guide will help make things a little easier.
Wordlift is one of the most important plugins we’ve ever had. It helps search engines understand our pages and it makes our content more engaging. To put it in simple words, Wordlift transforms text into machine-friendly context – which is immensely beneficial for SEO. We highly recommend this plugin. Try it Out!.
With this tool, you can look for links pages, guest posts, directories, forums and blogs out there, that there is a high probability you could get a link from. It’s a mountain of data you get back, so make sure you use this tool in a very focused manner.
I think you got down most of the free tools for sure. There’s plenty of folks in this industry who only use one SEO tool and I always think they’re missing a trick. Everything has its strengths and weaknesses.
Ahrefs. No one even comes close. If I didn’t have Ahrefs, I’d use Majestic. If I didn’t have MJ, would I use OSE? I think I would just build my own index. Ahrefs is a tremendous tool for link mining. Their DR metric is totally decent too. I actually prefer it to the likes of other metrics because it’s link based. I know what I am getting and reporting on. When I hear a fellow SEO isn’t using Ahrefs…I can’t help but scratch my head.
It’s not possible to cover everything about SEO for e-commerce sites in one article. The advice above has helped many e-commerce websites increase sales and revenue by large multiples, but it is only the tip of the iceberg.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[18][19] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[20] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the “crawl rate”, and track the web pages index status.
36. Copyblogger’s Internet Marketing Education – Copyblogger is another valuable resource when it comes to staying on top of your game in online marketing and SEO in general. Behind the link, you will find a complete course of education comprised of some 15 ebooks, an e-mail based marketing course divided in 20 installments, and a reference list to some of their most valuable material. All of it is free, but you have to register in order to get access and subscribe to their newsletter – something you may have done in the future anyway.
It’s a tool for search engine optimisers, website managers, and web developers. SF spiders a site in a similar way any search engine spider would. As search engine optimisation tools go, you’ll need to understand technical SEO and have a firm grasp of HTML to get the most from this tool.
12. A Guide to Major Google Algorithms – This short guide by Michael Martinez also covers some of the Google algorithms that you need to know about, including more recent ones like RankBrain. And keep Martinez’ site, SEO Theory, bookmarked. It’s a good idea to visit it from time to time, he’s got an excellent understanding of SEO and has a very direct approach to the practice.
This style of seeing your site can help you get more understanding and information about your website and also allows you to see the hierarchy that you have given to the different elements. With this information, you can improve your website and how it appeals to the audience. You will also be able to spot certain things on your site that are not readily visible in the original view. This can be of great help if you want to improve the overall appearance and rankings.
Hi Is there any way to tighten up the footprint for the dead wiki links (apart from in title) as im geting relavant results, but also a lot of off topic stuff that coincidently mentions the target phrase in text. Also the [key phrase] is this the same as “keyword” in fot print? cheers, brian, lee
First-off, I’d be using AccuRanker. It’s really the fastest cloud-based rank-tracking tool out there. I really don’t know how we could get by without it. Pulling rankings in a span of 3 – 5 seconds in real-time is a bliss.
In order to bring your education as close as possible to taking a step-by-step class, you should begin with one of the more comprehensive guides available online. The ones below will provide you with your first steps into the SEO world and get you familiarized with important terms and concepts that you’ll be using throughout your work.
All search engines use algorithms to attempt to provide the most relevant results to each searcher, taking onto account not only the search keywords used but also the searcher’s location, device, operating system, previous search behavior, and even identity. The better any specific search algorithm for paid or organic (unpaid) results is, the happier the searcher is with the results. Because search engines compete for the attention, eyeballs, and ears of searchers, there is great incentive for constant improvement and innovation.
3. This last one is way outside the box, but really is one of the best tools for all of us who dive so deep into SEO that sometimes we forget to come up for air. A timer set to 52 and 17 (33 and 8 works great too).
I really like the idea from Sean Si SEO Hack for Google crawl budget and robots.txt tips to use noindex or nofollow. I appreciate with him. If we din’t need to index massive files that we should obviously need to use that specially for images and tags.
Whenever I’m reaching out to a website we’re interested in writing content for, I always use Clearbit to find the email of someone from their content or marketing team. 9 times out of 10 their email has worked.
This program is available for PC and Mac. As a Mac user, I’m often confronted with software that slows my mac down a little, so it was a pleasure to see this thing run in the background in a quiet, efficient manner.
Generate a sitemap and create a link to it – we currently use JSitemap and it suits our purpose well, but there are others you can use. It is important that you use a component such that when you add more content to your website, this automatically gets added to the sitemap. The important thing is not just to generate a sitemap once and forget it, but to keep it current as content keeps being added. An out of date sitemap is only slightly better than no sitemap.
It’s good to have images throughout your site, whether they’re entries in a photo gallery or supplementary material for one of your blog posts. However, not just any images will do; some images are better than others when it comes to suitability for the web. For example, some formats may not load properly on some devices, and others may drag down your loading speed. As a general rule, formats like JPG, PNG, and GIF are reliable choices. Beyond that, you’ll want to make sure your images are reduced to a smaller size to keep your site speed as fast as possible.
Many of these crawlers take looking for duplicates very seriously. To the robots, at least, duplicate content looks like you purposefully copied material to increase your ranking. To find out if you have any duplicate titles, meta descriptions, header tags, or URLs, run an SEO Audit on yourself. You can use tools like Screaming Frog (at cost) cheap online shopping uk Visual SEO Studio (free) to receive a report easily identifying these issues. Then, review and clean up those duplicates quickly so your site does not get penalized.
Cool Feature: “View Sharers” shows you who shared a piece of content on Twitter, which is outreach solid gold bullion. “BuzzSumo Alerts” tells you whenever a keyword or phrase (like a competitor’s brand name) gets mentioned around the web.
The rate at which a piece of content or a page earns links over time is referred to as “link velocity.” For example, the typical link velocity for a standout piece would be a high velocity in the beginning as links rush in, an average velocity after a few days, followed by a slow taper of links as the piece begins to age. If your content doesn’t have a link inbound link velocity, Google is less likely to consider it a “trending” or “timely popular” piece, and thus less likely to rank it highly in search results. What this means is you should focus on promoting your content extensively after publication so it can earn as many links – and as quickly – as possible. For help, see Content Unleashed: The Ultimate Guide to Promoting Your Published Content.
Are, SEOquake, LinkPatrol and SEMrush similar tools for enhancing SEO? If so, then which one would you recommend the most? And by the way, is it necessary to buy the Premium SEO by Yoast plugin or, the free one is enough ?
SEO They specialise in search engine optimisation for small and medium sized businesses. They provide SEO services that include comprehensive website audits, keyword research, search marketing and technical site SEO.
I use Facebook and Twitter Ads to promote content to certain audiences to create links. Social media ads also creates brand affinity which raises click through rates and improves post-click user engagement rates which we find improves SEO rankings.
I also like to use this tool called Google Correlate. It helps you look at keywords that people queried when they searched the keywords you are targeting. Also SEM Rush is pretty pro for sniping competitors keywords.
You can also get a 30-day free trial if you want to check what you are investing in. It provides for global tracking as you can add pages or domains that you want to track from any country and language which is supported by Yahoo!, Google and Bing.
You talk about wiki opportunities. My question, I know you’d heard it several times is: Does it really help to gain nofollow links? And I’m not talking about to have a pretty average NF/DF. I’m talking about getting better positions in SERPS.
Excellent post I really like the methods you mentioned above for finding keywords (reddit, wikipedia, and facebook) your so right Google Keyword Planner is great for measuring keywords, but it is terrible for Finding keywords!
Google Search Console: Gives you a ton of valuable data such as keywords, position, impression, and CTR. If your site is powered by AMP Pages then you can segment that particular traffic and analyze the performance.
“I only work in the travel industry when I consult companies, because I have a fair amount of travel background and understand the business problems facing their marketing,” Osmeloski says. “There are a lot of SEO firms who have a history with different verticals, whether it’s retail or local plumbers.”