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The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results.
Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.
I start off with some keyword research, deriving several alternatives to my cheap home shopping sites keyword. But instead of writing content first and adding keywords later, I do both at the same time. How? I commit my primary keyword and a few alternatives to memory, and then write away. Provided you’ve researched your keywords as well as your content, the former will fall right into the latter. The keywords will fit right in. I don’t think about the keywords but when I’m done writing, the post is SEO ready. Of course, this is my own personal technique and might not work in your case. And I have perfected the technique over time, so feel free to devise your own technique – just make sure your keywords appear naturally in your content.
The objective of (SEM) is to drive traffic to your website with the intent of converting those visitors into customers. With SEM, it is important to have your business site listed near the top of the search engine rankings since very few internet users will actually look at search results beyond the first couple of pages. SEM can be divided into two categories: organic and paid. Both are important.
You see, Google, as well as other search engines, designed a structured data standard known as Schema.org. The problem is that most SEOs and website designers don’t have time to understand the complex nature of Schema.org standard. But the good thing is that the best SEO tools 2017 like Schema creator to quickly help them build and stay up to date with schema.org requirements. That’s what Schema Creator does.
We’re now in Q4 of 2017. That means it’s time to start evaluating your website’s organic reach in 2017. Were you happy with your website’s position in Google’s SERPs? Did traffic increase or decrease? If you have not been ecstatic about your 2017 SEO results, consider these 5 SEO best practices in 2018.
So many blogs out there just write the same old content over and over again that isn’t helpful…thanks for not being like every blog! There’s a lot here to take in, and I bookmarked it to work on some of these things the next couple of days.
I’ve noticed you mentioned Google PageRank as well. Since PageRank is not updated anymore in the last couple of years, you might already have thought about using an alternative? I’m not sure if you have heard about LRT Power*Trust?
Finally, I’d go back to basics and get the best web hosting possible. It may not be a tool per se, but it’s an often-overlooked aspect of SEO that has an indirect ripple effect on so many influential ranking factors.
While you don’t have to limit yourself to SEO firms in your area, it’s almost a necessity to find an SEO firm that is comfortable working with small to medium businesses and has experience working in your niche.
Karen Taylor is a professional content marketing writer with experience writing for over 100 companies and publications. Her experience includes the full range of content marketing projects — from blogs, to white papers, to ebooks. She has a particular knack for creating content that clarifies and strengthens a company’s marketing message, and delivers optimum impact and maximum results. Learn more at KarenTaylorWrites.com.
We strictly adhere to Google’s Webmaster Guidelines, in addition to Bing’s Webmaster Guidelines and Yahoo’s Content Quality Guidelines. We keep up-to-date on any changes in policy through Google’s Webmaster Central Blog and Google Partner announcements.
We start by understanding your business goals and formulating a plan with specific benchmarks to reach those goals. Organic search traffic, total site traffic, and leads/sales are used as Key Point Indicators (KPIs).

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It’s also being smart about splitting those sitemaps up into smaller bits, so Google only has to fetch one new XML “sub”-sitemap when a post is published, because the other sitemaps haven’t been changed, using the date modified options.

Video is an incredibly powerful platform for telling your story, spreading the word about your business, and turning interested window-shoppers into paying customers. See how to put it to work for you. Read More

Stay up to date on what content works well in your industry. Using this feature to research keywords displays the best performing content as it relates to social buzz, backlinks, and organic traffic. You can find articles mentioning your target keywords or see websites that have never linked to you.

Darn it. More work that will produce great results. Bang goes my evenings. I’m bookmarking this but I ain’t sharing it. Don’t want too many to know even if loads of your followers already do. Great thinking and creativity and thanks for sharing for free Brian.

2. Get trustworthy advice from SEO sources on the web. Unfortunately, not everyone knows as much as they say they do online and far too often SEO forums are full of bad advice; choose your sources well. A few we recommend: Google engineer Matt Cutts’ blog, Search Engine Journal, SEOmoz, and of course, Search Engine Land.

If you upgrade to the SEO pro level, you even get in-depth information about the same. However, if the keyword you were searching for has very low searches on Google, then the program will return zero results for that particular keyword. That’s the only drawback that I see for the tool.

We started this blog to try and find the best SEO tools on the market. There are many and of course, everyone will have their own opinion on this. However, we believe that SEMrush is one of the best SEO tools available today, if not THE best!

Google Docs: This can be used for everything from content planning and creating, to data storage and mining. Also the go to tool to collaborate with a team Gmail: Goes without saying – best email tool out there and vital for everything from outreach to client contact.

Make sure that is site structure is well enough to allow search engines to crawl your site perfectly. Write an in-depth article on the topic & avoid using multiple keywords. At first, try to rank for a single keyword then let search engine gather keywords and rank your page for other keywords.

Keyword Tool is one of the best free keyword research tool available right now. It allows you to simply generate keyword ideas by typing in a keyword. These keyword suggestions are gathered from Google’s auto suggest feature.

Log File and Traffic Analysis Your site’s log files contain a wealth of information about the effectiveness of your web site marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.

Content Look is a progress tracker that helps the user see their metric activity, and tasks for each page of their website. It can track up to 300 pages worth of progress, which can be upgraded eventually if you want to track more pages.

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.

We use white hat and result oriented SEO methods to deliver rankings that last. While sweeping algorithm changes are wiping out businesses, our ethical and safe practices keep you safe from all such updates.

Lately, I am been working on launching my own personal and company blog for our new project and your Skyscraper Technique is gold. Since I am starting a fresh blog, it would definitely give me an edge as I can do things right from the very first post!

If you came here as a potential new client, I strongly advise you to reach out to Best Dallas SEO, give them a chance to hear and assess your digital marketing needs and then propose a custom solution, whatever the scale. Their team consists of very talented, super savvy individuals when it comes to Google in particular. They have all been in the internet marketing industry for many years and have vast experience in dealing with all kinds of website promotion and ranking issues. Learn more here on the Hire An Expert page.

Hi Matthew I am unable to understand the performance of search console as it gives total wrong kw position. it shows good hopes by showing ur kw in good places when the actual kw is not in the space even. I know exact is not possible but it should at least give average position correct.

LinkAssistant collects contact information for each domain that links to you, so you can manage email correspondence from the software and change or remove unwanted links. With beautiful customizable reporting and exports, you can keep everyone in the loop.

The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction.

SEO is crucial to any business that wants to draw in customers looking for their services on search engines like Google or Bing. Boosting your organic search is a great way to attract new customers, and SEO tools are central elements of achieving that goal. Here are some of the best SEO tools out there, as well as some tips on how to select the tools that best suit your business.

I never planned on becoming a top dog in Dallas SEO. I was the first custom SEO service provider in Dallas, period, there were no other consultants in town when I started.  I remember when I got my very first local competitor, Mark Jackson with Vizion Interactive in 2005. He gave me a call to introduce himself, and I even contemplated selling my website to him at that time, and for the same reason, to be set free to pursue my passion.

Well, this all the 21 technique are extremely beneficial, and finding the broken link building on a wiki is one of the best option. Yeah somehow it’s difficult to live your link over here. But once if it’ll live than the traffic on your site will increase like anything.

Integrate social media on product pages. Instagram, Facebook comments, Pinterest pins and Google +1s can be integrated into your site to present social proof. Post photos of happy buyers using your product.

Most technical SEO tools scan a list of URLs and tell you about errors and opportunities that it found. What makes the new Screaming Frog SEO Log File Analyser different is that it analyzes your log files. That way you can see how search engine bots from Google and Bing interact with your site (and how often). Helpful if you run a huge site with tens of thousands (or millions) of pages.

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Many other page-speed tools exist, but GTMetrix is an office favorite, because of its balance between being thorough and user-friendly. Other tools that you might find helpful: Pingdom and Google PageSpeed Insights.
Well we have a differing opinion because even to this day, I still skimp and save on money by taking advantage of free trials to get all the premium features without paying a penny. Especially when its an odd ball task I might only need to do a handful of times.
From a rookie point-of-view, using keyword or on-page tools will help you get firsthand experience on how to SEO. Only by getting practical are you able to understand the theoretical, so here are some tools that will definitely set you on the right track. The Internet is filled with them, but it will be your own experience and methods of work that allow you to decide which ones will be more useful to you.
Google Analytics – While GA (or another analytics platform) is critical for tracking performance to understand what works and what doesn’t, GA can also be useful to help you identify which pages on your site need attention and which pages have the biggest opportunity to bring in revenue.
This helps Google understand the contexts of words and the meanings they are being used for on pages on the Web. When you use a keyword, you can use associated properties from knowledge bases, and use co-occurring words from pages that are highly ranked, to have those pages rank for the right meanings and the right contexts.
The other tool I am playing with now is a way to automate a lot of the outreach and the good news is it is free! It’s called Gmass and allows you to streamline the outreach process for link building as explained in this video:
I know that for a lot of people, SEMrush is a competitive tool but I find it to be a very useful sales tool and use it in almost every meeting with almost every prospective client. So useful!
Search engine traffic originates from voluntary, audience-driven search behavior. This means the visitors from a search results link (or otherwise engaged in search results) have not only selected your content (link, image, video or other format) from among your peers, but chose the search query that resulted in your content (ad or organic) being shown.
2. Focus on 5-20 main related keywords or phrases for your entire Website. You don’t want to spread yourself so thin you don’t rank well for any search terms. Try to “own” the search for a select number of terms. Use the tools above to identify the ones that will drive up the quantity and quality of visitors.
7. Don’t forget the technical stuff. There is a lot happening technically in the background that can cause problems with the way the search engines see your site. For example, if you use a cheap web hosting company, you might be bundled on to the same web server as a pornographic site that Google really doesn’t like—guilt by association. Also, does your website use techniques that search engines don’t like, like certain types of redirection? If in doubt, ask your web design company.

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This was one of the awesome posts I’ve ever read but I am stuck with a query. I aim to target good keywords in the beginning of my title tag so they rank well. But now I am going to start writing “How to” guides. But then how can I target the keyword in the title tag?

A pretty nifty content promotion tool. Enter a few keywords and Outreachr will scour the web for websites that cover those topics. Comes packed with tons of sorting features (like Domain Authority and Citation Flow) so that you can focus on reaching out to ballers.

20. SEO 101 – A short guide written by Jill Kocher. While it doesn’t offer a lot of additional information you won’t find in the above-mentioned guides, her article places a lot of focus on keyword research and provides a lot of practical examples and strategies that should benefit any optimizer. When you’re done learning from her actionable articles, you might also like to check out the equally important second part of her guide, SEO 201, which tackles more technical aspects.

Lehmann-Haupt also warns against firms that claim to have ‘proprietary methods’ of optimization. ‘That probably means they have unscrupulous methods,’ he says. “There is no special sauce, and there’s no secret method.’

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ScrapeBox is the self-proclaimed “Swiss army knife of SEO”. Even though this tool was built for black hat SEO, you can use ScrapeBox for white hat link building tasks (like link prospecting, finding contact information and even keyword research).

Consider using a tool like Image Optimizer to ensure you are not uploading files that are too large, which could cause your page to load slowly, which is bad not just for SEO but site performance as well.

19. Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.

Knowing where your site currently ranks is also incredibly important. It allows you to track which of your online marketing strategies are working best, letting you focus similar your efforts across campaigns, maximising ROI and seeing your traffic (hopefully) skyrocket through the roof.

All professional SEO plans incorporate both an on-page SEO strategy and an inbound one. But what does that mean? On-page SEO is the process of carefully and meticulously editing and re-programming a web page or its content to better fit within the guidelines of search engine crawlers. Inbound SEO involves building up the importance of that page by creating partnerships and link-backs from other authority sites around the internet.

If you cannot prove the value of your organic search work, you are going to be in world of trouble. You could lose your funding for the project or even you job. Google Tag Manager can help with tracking search goals (and do much more).

Organic Search. This section displays data relating to organic traffic this keyword receives. Volume indicates the average monthly number of searches for this keyword. The number of results shows how many URLs compete for this keyword.

Great article; loved the insight on duplicate content in points 9 and 10. These listed strategies are quite informative but you left out branding if I’m not mistaken. You’ve highlighted the use of keywords, but where most of us used to go to outlandish degrees to incorporate a major keyword in the domain name, today our main concern lies in launching our unique brand. Still, an excellent post.

While this may not provide you with all of the statistics and search volumes, you can start to get an idea for what keywords show up the most. And then you can cross reference it with any other software you might have.

That aside, use natural anchor text in your links. Shun the likes of “Click here” and use text that provides meaning instead. Need an example? Just look at the linking pattern we’ve utilized throughout our blog. Finally, if you’d like to link to a website but don’t want to share the link juice, you can use rel=”nofollow” attribute in your links.

Excellent post I really like the methods you mentioned above for finding keywords (reddit, wikipedia, and facebook) your so right Google Keyword Planner is great for measuring keywords, but it is terrible for Finding keywords!

It’s also a great way to get free and amazing content for your site if you don’t have time to publish regularly. You’ll be giving away a few links but overall it’s well worth it for scaling out your content and making your site very active.

MashShare is the social media share button plugin for the WordPress sites. The key feature of this plugin is that it does not uses external script dependencies. All code is loaded directly from your website.

While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.

Drop My Link — Combines your keywords with advanced Google search operators to uncover link building opportunities. Very useful for finding guest post opportunities, link/resource pages, link roundups, etc.

72. The Noob Guide to Link Building – Michael King MyCool King, as he likes to dub himself) is a well-known SEO and blogger, and here he comes with a definitive piece on link building, in an article written for the Moz Blog. The piece is very actionable, offering step by step methods for link building, and ideas for content creation that attracts links or at least gives you a good chance at successfully asking for them.

Likewise, there are a lot of sections in the dashboard which provides information about your site and the related issues. The tool also guides you to fix the errors so that all of your required pages are indexed thus appearing on the result pages.

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Since I work strictly with WordPress going with something like the Genesis Framework and a child theme would be ideal. Using this type of framework ensure your site is fully mobile responsive, optimized for portable devices and is taking advantage of Schema markup.

A lot of bloggers still think that because their blog is a blog, they don’t have to optimize anything. Wrong. To get people to link to you, they have to read your blog. And what do you think is easier: getting someone who is already visiting your blog to visit regularly and then link to your blog, or getting someone who visits your blog for the first time to link to your blog immediately? Right.

First you can check your analytics and especially the time users spent on a page. A reader will stay longer on the page if the content is good and second the number of social media shares (Facebook likes, tweets etc.).

Ideation: Any good campaign starts with research: what’s worked, what hasn’t, what’s my target audience interested in right now? I can’t live without BuzzSumo for a multitude of reasons, but it’s especially for researching which content has performed well around a topic. This makes it an essential part of my process for choosing content ideas.

Majestic’s link data is great—they have a larger database of links and it’s updated on a regular basis. Majestic’s campaigns feature is great, I can keep track of certain sites associated with one particular client that I’m working on.

Thanks for the information. I was aware of some of these tools, but not all and I did not know how they could help me work more efficiently. We are constantly in need of information that will take us to another level with our online presence.

Every business, no matter the size or industry, has a website that usually includes webpages listing the key products and services it’s trying to sell. Most also have other webpages devoted to targeted content the organization needs surfaced more prominently in Google’s search results than its competitors. That’s what the “optimization” part of SEO is looking to accomplish. It’s a nitty-gritty game of keyword- and research-driven leapfrog, made significantly more complicated by Google’s penchant for changing all of the rules every few months. That’s where SEO tools come in.

Once you’ve marked up your content, you can use the Google Structured Data Testing Tool26 to make sure that there are no mistakes in the implementation. You can either enter the URL where the content is, or copy the actual HTML which includes the markup.

Cheers Imer! Glad you’re enjoying the content. Most tools these days are going to have recurring monthly fees, or annual discounted fees. The tools I am using mostly now include: SEMrush, Ahrefs, GMass, Screaming Frog, BrightLocal (local SEO), Long Tail Pro.

164. Search Engine Optimisation – This eBook by Jacqui Carrell is ideal for SEO it features a thorough introduction to SEO ropes, and touches on the essential points of keyword research (for organic and paid search), on-page and off-page optimization, link building, SEO for mobile, or how to track and measure the success of your endeavors. You can also find more related eBooks on Bookboon SEO, which is a very good ongoing resource.

Sure, Scrapebox might get a bad wrap for many of the “black hat” things it can do. However, that doesn’t mean you can’t use some of the functionality to help automate tasks you don’t want to do manually. A good example of how you can use Scrapebox for broken link building is to see Ryan Stewart’s post on how to do this.

As business owners, we tend to think of keywords from our point of view and not from that of probable clients who are looking for our products and services. You might probably want to head to your site’s analytics to make a website’s seed list. 

Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics. more

When you guest post on other sites, be sure to follow these best practices, while also always using your real name, profile picture and offering quality content that further exemplifies your expertise and brand. Spend more time on getting writing opportunities on much larger sites, than trying to simply write for a bunch of smaller ones. This will help with your time management, reach, and ROI in the long run.

Sites with large, diverse backlink profiles, formed primarily of links from high-quality websites will be given more weight in the search results than sites that are lacking in the links department. This means that a strategy for building a backlink profile should form the backbone of any ongoing SEO campaign, and one way to do this, is with content.

Michigan Technological University is an Equal Opportunity Educational Institution/Equal Opportunity Employer, which includes providing equal opportunity for protected veterans and individuals with disabilities.

Google recommends adopting responsive web design (RWD) – a web design technique that allows developers to build website following a mobile-first approach. Websites built around RWD techniques will always look and function great on all devices.

By spying them, obviously. You have to be up to date with all the backlinks they are building or earning, and try to replicate them. For this, you can use one of my favorite SEO tools, which is called Monitor Backlinks. After connecting your account with Google Analytics and adding your competitors, you get a list with all the websites that are linking to them. The feature I find the most useful is that it automatically compares your links with your competitor’s, and highlights with green the ones you have in common. Take this screenshot, for example:

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.

Sir can you suggest a multiple social sites sharing tool for my site http://www.thenustian.com .It is an educational site and i don’t have enough time to open each and every site and share my post.Please help.

Pricing can vary greatly depending on which services a given tool offers. Some platforms are comprehensive SEO tools, while others are only focused on one aspect of SEO strategy, such as keyword research.

BuiltWith offers a database of 7,000+ web technologies and more than 250 million websites to build lists for lead generation. It shows the websites that use hosting, analytics, shopping carts and much more. You have the option of filtering by traffic, location, vertical and more. It also helps you know the platform of your prospects before you contact them. The end result is improved conversations with validated market adoption. BuiltWith also provides advanced country based analytics and technology market share information for all web technologies.

Make sure that your content delivers what promised in the title. If for example your title is “How to lose 15 pounds of fat” make sure that your post provides an accurate description (or steps) that someone can follow to achieve the desired result.

First thing to do is understand the difference between a mobile friendly web site and a native Android, iPhone or Windows Mobile app. After talking with a number of webmasters I realized that many people fail with their mobile strategy because they do not understand this difference and because they have not yet realized the enormous potential of mobile markets.

Facebook Ads and other social media ad platforms, for example, are pay-per-click platforms that do not fall under the SEM category. Instead of showing your ads to people who are searching for similar content like search ads do, social media sites introduce your product to people who happen to be just browsing through their feeds. These are two very, very different types of online advertising.

The rest of this document provides guidance on how to improve your site for search engines, organized by topic. You can download a short, printable checklist of tips from http://g.co/WebmasterChecklist7.

SEOWorkers provides a lot of information, and some of it is different from other SEO and reporting tools. However, it can be information overload. For the experienced SEO, the discussion in each section is superfluous. For new SEOs who are still learning the tricks of the trade, it could be useful.

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This used to be the defacto starting point for your keyword research in SEO, however Google has really started to limit the functionality. You now only get “range” data if your paid search campaign budget isn’t high enough. This tool is much more effective if you have a bigger paid search budget. If you don’t, use some of the other keyword research tools we recommend.
26. WordPress SEO Tips – WordPress is one of the best blogging platforms to start your online presence with, especially if you can’t invest in a paid domain for your site. It’s very SEO-friendly, but most of all, webmaster-friendly, so beginners can dive into it easily and successfully. If that’s what you’ll choose for your site, then it’s worth taking a look at this very thorough article-guide put together by Matt Banner. In it, you’ll get actionable tips on all the details you need to work around to optimize for the search engine and for the users.
It has been a pleasure serving you all through the years, and I hope you wish for me what I wish for you, every bit of happiness and success, whatever that means to you. May you “go forth and prosper” now with Best Dallas SEO as your guide!
112. Google Trends – In time, you will learn that getting unique keyword ideas can prove tricky if you only use one or two tools. For instance, Google Keyword Planner (GKP) is the most used tool, so you will be competing with everyone else for the same keywords, not to mention it only produces very related terms. However, you can expand your list and get new suggestions by using Google Trends. This tool has a lot of potential for those looking to write viral content. Pay attention to Google Correlate as well, which can give you suggestions on what else people look for in relation to your keywords.
3. Take action: Just monitoring data isn’t enough. You must identify the actionable items to keep improving. Know what to look for and why. Spot problems with indexing, duplicate content, manual penalties from Google and more. Fix the problems promptly.
“There are some SEO consultants who are just starting out, who might only charge $50 to $100 an hour or charge a flat rate per month,” Osmeloski says, adding that opting for a freelance SEO specialist is often the more “cost-effective” route than signing with an agency.
Great Article! Love the idea about wikipedia, trying to build up quality backlinks is getting increasingly difficult when you are trying to follow google rules so ideas are always a help. Backlinko has been giving some great articles recently – Keep it up!
5. Make sure the title of each page is different. Mix up your keyword combinations and phrases and don’t use more than 70 characters. You can use more, but each word takes weight from another as you keep going. The first words in the title matter most.
4. Branding is more important than ever. Tools like Cision and Social Searcher help you monitor brand mentions. Cision also provides you with contact information to reach out to the appropriate journalists to try and get media mentions. This can go hand-in-hand with other tools like HARO, a tool that helps to connect organizations seeking media placement and journalists seeking opinions from experts. ”
7. Style your keywords. Use header, bold, and italic tags throughout your Web pages. These keywords are important and you should show that to visitors & search engines as well. You can style header tags by using some simple CSS to match your Website.
A key benefit is the ability to schedule re-crawls / re-fresh data which tracks progress and issue resolution. It is especially useful for clarifying and targeting issues for development teams, and outputs ready-made reports for clients.
9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Another question brian.. my blog’s bounce rate is 88%. Its about how to tutorials. People open it and get their desired info and closes it. Is it good for my blog? or i am going to penalized by panda? :-/
Before we get to the top SEO tools, let’s start with a hot tip for search engine optimization this year – a purely white hat link building tactic that is both affordable and provides a higher ROI than any other form of link building, including guest blogger outreach.
Would you like to rank highly in Google for the phrase ‘WordPress themes’ or ‘WordPress plugins’? A tool such as Google AdWords Keyword Planner can help you to determine the competitiveness of your terms as well as derive keyword alternatives to use in your content. You can also use Google Analytics to check the keywords people are using to find your website. Your WordPress site statistics is another a source of keyword ideas.
QUOTE: “Paid links: A site’s ranking Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge Webmasters use nofollow on such links. Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships (for example, a full-page newspaper ad may be headed by the word “Advertisement“).”
I start off with some keyword research, deriving several alternatives to my primary keyword. But instead of writing content first and adding keywords later, I do both at the same time. How? I commit my primary keyword and a few alternatives to memory, and then write away. Provided you’ve researched your keywords as well as your content, the former will fall right into the latter. The keywords will fit right in. I don’t think about the keywords but when I’m done writing, the post is SEO ready. Of course, this is my own personal technique and might not work in your case. And I have perfected the technique over time, so feel free to devise your own technique – just make sure your keywords appear naturally in your content.
Brilliant, a new inventive way and original. I like read your SEO articles as they are easy to understand, new and applicable. I found many seo-related articles in other websites, but they tend to repeat what other blogs have described. thanks Brian.
4. Check your keyword density and tweak as necessary. Keywords and phrases for a page should be around 3-5 percent of the total text and links of any particular page (not too much more and not too much less). Don’t just focus on your homepage. It’s about 50 percent of the search weight of your Website but every page needs keywords to create a “theme” for search engines. The more pages that are ranked, the more entry points your Website has.
Thank’s Reid, I satisfied this article. This article almost provide helpfull seo tools. If you get any seo help for your website, just follow ..seo booster . You can use Link Collider as an SEO booster to get web traffic and connect with real people from more than 250,000 active users from more than 200 countries.
Sometimes sites will be served over http until a user reaches a page with, for example, a checkout or login form, at which point it switches to https. When linking from this page, if the user can return to http pages and access them through https, the search engine will track these as two separate pages.
From Business: Platinum SEO Services is a Dallas SEO company handling search engine optimization, reputation management, PPC, social media, and local SEO. While we are based in Dallas, we service clients across the Dallas / Fort Worth Metroplex, Texas, and nationwide.Our specialties include:*SEO*Local SEO*PPC*Reputation Management*Social…
The trend in recent years has been to remove these in an effort to make URLs more readable. On many platforms, this involves implementing redirects on the web server or Content Delivery Network (CDN), but Sling makes this straightforward. Sling selectors:
Keyword density is a huge part of this change in more recent years. Use your keyword too much and search engines will view your site as spam, potentially leading to your website being blacklisted from results pages. Use it too little and search engines won’t view it as important to the corresponding keyword. The recommended sweet spot is a keyword density of about 2.5%.
Drop My Link — Combines your keywords with advanced Google search operators to uncover link building opportunities. Very useful for finding guest post opportunities, link/resource pages, link roundups, etc.
9. Tell search engines where you are. You can do this by submitting your site details to search engines. This doesn’t guarantee a better position in the results, but it certainly helps. Google, Yahoo, and Microsoft all have a facility to submit a list of all the pages in your site.
Each tool that we use for tracking and reporting helps us to measure data and see and follow trends so that we can understand what’s going on with your online presence. Without this information, it would be as if we were frantically stumbling around a dark room, blindly hoping that something we did will improve the situation. Instead, our tracking and reporting efforts allow us to understand exactly what effect our efforts are having on real things you care about like keyword rankings, website traffic, and conversions. As we track these Key Performance Indicators (KPIs), we can increase our efforts where we see the best results. After all, there’s no point in pursuing a course of action that isn’t garnering the right results.
For geographically focused searches, we work with tools such as Google Maps in combination with our knowledge over geographic SEO consulting. Our best SEO company will work your website into the top results listed on the geographic map of local businesses in your search area by joining these two strategies. If your business targets a local audience, this is especially important. Most local consumers make a purchase once they have located the local business they were seeking.
I’m far from the most sophisticated SEO strategist in the world but it all starts with the content, and that’s where WordPress comes in. For each article I write, I aim to create the most helpful piece of content on the subject, because I know that’s ultimately what Google wants at the top of their search results.
Canva is the SEO’s dream when it comes to image creation. It gives you all the elements you need from Adobe Photoshop, without having to do three years at college, a night time graphic design course and hours screaming at your screen.
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Shelley Cates (aka TheTruthNetwork.com) is no longer offering her services as an independent Dallas SEO Consultant. For more than 15 years (1999 – 2014) as an Internet Marketing Consultant and early pioneer in search engine optimization, she dominated the local Dallas area search results.
Wondering if a link is helping or hurting your SEO efforts? Then upload the URL of the page to Marie Haynes’ blacklist tool. It will let you know if the domain is on Marie’s comprehensive list of spammy websites. If it is, you may want to add it to a disavow file. Helpful.

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Note: Keep in mind that although numbered, these resources are in no way a hierarchy. The information in them is often similar, though some are more exhaustive than others. I recommend reading as many of them as you can, to get an overall sense of how SEO is discussed, understood and practiced.

For the exact keywords to use in my title and H-tags in the post, I’ll use Google’s Keyword Planner to see which keywords and variations have the highest search volume. And finally I use the Yoast plugin to optimize the title and meta tags.

Any other great tools (like the aforementioned SEMRush or another great tool like ScreamingFrog) are exponentially more valuable because you can export their data into Excel and actually work with it.

Does the tool come with customer support that you can contact if you have any problems with the software they sold you? If they don’t have a way to get into touch with them, be careful because you may end up with something you don’t have any idea of how to use. If anything, before you buy it see if there are tutorials that come with it or that are online that you can use. There’s nothing worse than spending money on something that’s a little too much for you to work with because there isn’t much that’s explained to you.

Search is growing at a great pace and tools like these add on productivity like anything. Have been a strong believer of the Data Driven decisions and most of these tools help with the same in an amazing way!

With a keyword analysis in hand, we now have the information needed to make decisions. A consultant at our SEO company will assign keywords to the pages on your website. This part of the strategy is critical, as it will be the road map for the entire campaign. Now that we know what we would like each page to rank for, we can begin on-site optimization. Onsite SEO is a process that Ignite Visibility makes sure to expedite quickly so that quick results can be realized. SEO does take time.

A comprehensive SEO platform that gives you info on newly acquired backlinks, keyword rankings and site speed. It even sends you alerts whenever one of your competitors gets a new link. I especially love the dashboard because its clean and gives you ONLY the essential info you need.

Also, when dealing with bloggers, you can often increase your link success rate by tweeting one of their articles before you reach out to ask for a link (remember to @ mention them so they see your tweet!)

For KW Research, I use Long Tail Platinum. The KC score makes doing KW Research easy (especially if you’re a beginner). It allows me to filter out a whole bunch of KWs – and also allows me to zero in on individual KWs and see the top ten results when I’ve struck gold. The software’s been around for a while, but as far as Keyword Research goes, I don’t see anything on the market that can beat it.

Adds Laetsch: “The reason we’re doing optimization and want to show up in Google, Bing or Yahoo is not because we make money because we show up No. 1 or No. 2. The reason we want to rank well in the search engine is so that our audience, the people we’re trying to reach, have a great experience. It doesn’t matter how high you rank if your target audience goes to your site and they’re not happy.”

Even if you do not have a dedicated team for SEO, it is important to stay on top of things. By doing a checkup every now and then, you can see how your most important pages are ranking, if there are any increases to website errors, and how well your organic search traffic volume is trending.

Thank you Zach for sharing these tools. We use most of the tools for SEO to track and measure our campaign success. Your blog is good and informational. Please keep updated with new technologies and trends. By: http://www.nris.com

Victorious SEO will provide the solutions to many problems that businesses have when they are trying to engage in digital marketing campaigns. The importance of SEO cannot be overstated when it comes to a digital marketing campaign, because this is how a business can make sure that its web page is actually visible to its desired clientele. This firm makes it a habit to keep track of customer results and make sure that the work they are doing is paying off for their clients. They have been verified and recommended by many well-known organizations, due to what they have to offer, which includes data driven methodology.

Our SEO company has a process that is heavily integrated with social media marketing. Following onsite search engine optimization and external link building, Ignite Visibility will use social media optimization and social media marketing to build further external links and grow the authority of your online presence. Blogging is also a critical part of this strategy, and the Ignite Visibility will make sure all of your online assets are working together to maximize effectiveness. Overall, in the world Internet marketing a good, honest company is hard to come by. You can rest assured that Ignite Visibility will provide excellent service. Contact us today to get started by clicking on the button below. It can’t hurt to at least have a conversation about your needs, right?

Meta descriptions are the blurbs of text that you see under a title when performing a search. As a blog owner, you have control over what this blurb says, so you want to write a concise summary of what the article is about and why it matters. The trick here is that you only have 160 characters, so you have to get creative.

Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..

Instant Eye Tracking Predictions is a fantastic product which helps you enhance your websites by making them user-friendly and increasing their profitability. The tool helps you in analyzing web pages from the user’s point of view. It provides more profound insights on how users browse through the websites and what kind online behavior they have.

#2 of 10 Top Online Marketing Companies of 2018 – Ignite Visibility has risen to become one of the best SEO companies in the world. Located in California and serving over 100 Companies (Large and small), Ignite creates value by taking a custom approach for each client. Ignite divides their services into three distinct categories: Earned Media (SEO, Digital PR and Email Marketing), Paid Media (AdWords, Social Media Advertising, Display), and Other (Offline Track to Media Buys). By working through these channels they have increased visibility to their clients and have many case studies of success.

“Coming from a paid search background, AdWords Keyword Planner is usually my first (of many) stops for search volume estimates and trends. It’s quick, easy to use, and gives me the information I need to understand how people search.”

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Your IT team understands the importance of securing the network against data breaches from external threats. Regardless of your efforts, data breaches usually begin from inside your network, often due to lax or unenforced security policies. *Did you know? Insider threats are now the most prevalent cause of data incidents, representing nearly 70% of all data leaks. Are you doing enough … Continue reading…
Think about what your readers want to hear from you and write with humans in mind. Very often, SEOs are writing only for the purpose of getting higher rankings, and they end up over-optimizing their content.
When formatting your posts always have in mind the user experience. Can the user identify the main sections of your post (H2 tags) just by looking at the page? Is the text easy to read on all devices (smartphones, Apple Ipads, Android tablets etc)?
For example: If you sell household electronics and your paid ad promotes your selection of noise-cancelling headphones, your landing page should feature your noise-cancelling headphones. Directing people to your homepage instead, where they’ll need to sift through your product categories or do another search, will lead to frustration and a poor chance of getting the sale.
QUOTE: “Paid links: A site’s ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge Webmasters use nofollow on such links. Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships (for example, a full-page newspaper ad may be headed by the word “Advertisement“).”
LinkResearchTools is my favorite of all SEO tools. It’s very expensive, yes, but worth every cent. I use it on a daily, sometimes hourly basis. Within the suite there are a variety of tools that you can use, and I am going to show you examples of a couple of my favorite ones:
Quality links have emerged as one of the most crucial component of search engine marketing. Stay miles ahead with our customized and creative link building strategy that assures better rankings and higher qualified traffic. Know more about Penguin Safe Link Building Services
Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.
A couple of years ago, the general best practice was to target one or two keywords on a page. This keyword(s) would be used throughout the whole page multiple times to get the most search visibility. The repetition generally worked, but the content quality suffered. Luckily, Bing, Google,and other search engines have become more sophisticated. Today, you should be creating pages that can target multiple keywords, if not hundreds. These types of pages typically perform better because search engines can associate long-tail and other semantic keywords to the page. With search engines getting more sophisticated, this doesn’t mean that you get off the hook by not conducting keyword research. Instead, you should be thinking of a different way to do keyword research.
This is definitely an awesome article on SEO, i’ve already tried a couple and it works like a charm. Especiallycon the wikipedia strategies. Also great info on writing 200+ words on youtube videos. All i can say is great stuff and glad to have found this goldmine of SEO information.
It’s hard to say what comes in 2nd and 3rd because I use a variety of tools for different things, but I’ll touch on the ones that are most versatile. I have been using SEO Profiler for rank tracking primarily, but it also has a suite of interesting features, including a backlink monitor (not as robust as some others, but a good starting place), an uptime monitor, a Top 10 Optimizer like seen in iBusinessPromoter, and a Rich Snippet Creator, which is a handy built-in tool to kick-start schema writing.
Display campaigns are another great option for advertisers that are looking to generate solid traffic at a good cost per click. Display campaigns promote text ads or banner on websites that partner with Google and agree to host ad spaces on their pages.
However I do create profiles on major social media websites and also Q and A sites like Quora and also a few niche websites and try to do branding by regular posting, answering questions etc. The idea is not to get backlinks but to increase awareness about the brand and get some direct traffic too.
To begin with, adding images and videos to your content is one among SEO best practices that many rarely implement. And that’s just sad because optimized images will bring you great traffic from Google Images and the likes. Videos can garner you traffic, links, mentions and more from sites such as YouTube, Vimeo, Tumblr and more.
19. Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.
With Bing Ads, your accounts are free to set up and billing is flexible. You choose between a prepay or postpay option, as well as various payment methods. If you are uncertain about anything, there is free help to answer your questions before activating your campaigns. You can also pause campaigns at any time. Remember, you’re not billed until someone clicks your ad.
I don’t know why but, even if I wrote a description for every article using All in One Seo Pack, Google takes descriptions directly from my articles, it doesn’t show the description I write in All in One Seo plugin.
“Being an SEO firm is kind of like being a graphic designer. It doesn’t take much to call yourself a graphic designer; anyone buys a copy of Photoshop and suddenly they’re a graphic designer,” he says. “It’s hard to separate who is really an SEO firm and who’s going to be a black hat spammer.”
51. HubSpot Broadcasts – These audio broadcasts can become useful when you have learned enough about SEO and start needing to refine your techniques and finding new avenues for keyword research, specialized link building techniques, or resources for content topics. What’s more, you can download and save slides from each broadcast, so you can revisit the information and reuse it anytime you need.
Pay For Inclusion (PFI) – In addition to search engines, like Google, Yahoo and MSN search, numerous directories also exist on the web. These directories may be general in nature or related to a specific topic. You can get free listings in some online directories, like DMOZ but most directories now charge for a listing. Verizon’s SuperPages is an example of a PFI directory. Subject-based directory listing websites in a wide range of topics, from arts, entertainment, and society and culture, to science, education, and health.
There are two types of SEO: On Page SEO and Off Page SEO. On page SEO is related to your blog design, keywords, content writing skill and more. Off page SEO is link building techniques. This way we can promote our blogs. Your article is really informative. It will be helpful. Thanks for sharing.
After more than ten years of working with SEO it has become clear to me that the best practices in SEO change very little from year to year. I see no reason why this would differ in 2017; great content and backlinks will still be the most powerful tools in your kit.
Karen Taylor is a professional content marketing writer with experience writing for over 100 companies and publications. Her experience includes the full range of content marketing projects — from blogs, to white papers, to ebooks. She has a particular knack for creating content that clarifies and strengthens a company’s marketing message, and delivers optimum impact and maximum results. Learn more at KarenTaylorWrites.com.
Editors Note: This post was originally published on Aug 25, 2014 – we’ve made some updates to this post to highlight some new tools that have entered the SEO scene. Are we missing your favorite tool? Let us know in the comments below 🙂
Once again, SEM works by putting your site in front of people who are searching for your services in search engines. If a potential customer reaches your website, pay per click ad services (such as through Google, Yahoo, and Bing) enable you to collect data on each click, such as
Planning your landing page, you should answer the questions that are critical to any promotional campaign, including your objective, target audience, and metrics. The narrow focus of the messaging will guide your landing page design, but here are a few other considerations.
“PageTraffic has been #1 in helping us optimize our rankings across different search engines. We have been extremely satisfied with their overall services as they have surpassed our expectations. Their services are both cost-effective and outstanding. We continue to expand our business relationship with PageTraffic and would be happy to recommend them to anyone who is looking to improve their SEO rankings. ”
This is a special tag you can add to a link (for example: “Some Site) that tells search engines not to count the particular link as a ‘vote of trust’ to the referenced website.
Keyword Explorer gives you insight into the estimated SEO opportunities for different keywords. This tool differs from the Keyword Planner because it will help you prioritize your keywords. It uses a priority metric which tries to calculate the opportunity cost of each keyword through its monthly search volume and the strength of competition for that keyword.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]
Thank you Zach for sharing these tools. We use most of the tools for SEO to track and measure our campaign success. Your blog is good and informational. Please keep updated with new and trends. By: http://www.nris.com
Filter the results and only write guest articles for websites that are worthy. Don’t waste time doing it on low-quality sites and don’t do it just for the sake of getting a link. Try to provide value to the readers, and you’ll get much more in return.

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Some items deserve to live on. Certain products may have informational value for existing customers or others wanting to research it. Leave these pages intact. Previous buyers can get information, help and service through these pages.
SEMrush – A great piece of kit for keyword research & competitive analysis. Perfect for discovering exactly what your competitors are ranking for and optimising your site to beat them, as well as finding those long tail keywords to include on the page to maximise your results.
Outspoken Media recently went through a SEO audit RFP process in which one of the other vendors was a “Top 20 SEO.” We didn’t consider the other firm a direct competitor, so this was intriguing to say the least. What they did have was a badge on their homepage that proudly stated they were a TopSEO! In this situation, we weren’t a good fit for the client regardless of the badge, but the situation really bothered me. Rather than diving into a tirade on TopSEOs, I’ll let Aaron Wall explain why TopSEOs is a scam.
What a fantastic list of resources! We actually recently launched a SEO auditing tool that works with Chrome (http://www.trinityinsight.com/blog/seo/one-click-seo-auditor/), it might make a good fit for your page and help your readers.
98. On-Page SEO Checklist – What’s better than a guide? A tutorial. And what’s better than a tutorial? A checklist! – which is what you get for free if you register with an account on the Webpage FX website. A book like this teaches you all there is to know and do about on-page optimization. Your reliance on tools for this task only works in the post-publishing phase, so it’s best to start off with all your on-page factors ticked off.
I have an authority site in Mens Health niche about 100 pages.These Pages have no obls.How is the best way to optimised on page seo this content?Have to begin give some outbound links from each page,or the best practise is to concetrate to specific pages that send links for ranking?….thank you
The next step after completing your keyword research for your topic is to map it to a specific page for targeting. Each page on your website should serve a specific intent for your audience. By mapping keyword topics to each page, you can avoid keyword cannibalization and structure your website for SEO success. Once the keyword topic has been mapped, it is time to optimize the page.
“Make sure your listings are in Google Places. Bing offers a similar service,” she says. “Make sure they have your local phone number, and put it on Yellow Pages as well. That maybe takes a couple hours worth of work, and for a mom and pop shop, that would solve a large number of issues.”
172. Marketing Guides – When you’re ready to learn more about marketing, check out these three guides written by Jayson DeMers: The Definitive Guide to Marketing Your Business Online, The Definitive Guide to Social Media Marketing, and The Definitive Guide to Google’s Hummingbird Algorithm. Lower on the page, you fill find more chapters on a variety of marketing-related topics, which you can download individually as per your particular interest or need.
Now, in order to rank in search and best answer the new types of queries searchers are submitting, the solution is to use the topic cluster model: Choose the broad topics you want to rank for, then create content based on specific keywords related to that topic that all link to each other, to create broader search engine authority. Using this model, this is what our blog infrastructure looks like now — with specific topics surrounded by blog posts related to the topic, connected to other URLs in the cluster via hyperlinks:
Search engine optimization is focused on improving your site in order to increase your organic search engine rankings. SEO primarily revolves around placing keywords strategically throughout the site, link building, establishing site authority and using meta data that’s crawlable by Google.
Today, in order to attract potential customers, marketers have to provide readers with something they’ll enjoy. That’s where content marketing comes in. It’s a marketing methodology that drives individuals to your product by creating quality content they love, and converts them into lifelong customers. Read More
It is important to find plausible keywords to target. If you start your SEO campaign by targeting single or two-word keywords like “id theft” or “identity protection”, then your initial SEO effort will be difficult. A good initial keyword research strategy is to think of 3 or 4-word keywords that you can target and focus on in your site content. A more plausible keyword to target would be “Child Identity Theft Assistance” or “Child Identity Theft Protection”. These 4-word keyword phrases will have significantly less competition and thus easier to rank for. Most importantly, they will still generate relevant traffic to your website. As an example, a new website devoted to Identity Theft Protection will take longer to be ranked for “identity theft” than Child Identity Theft Protection. Once ranked for this and other long-tail words, the new site will be able to show up in the index for more complex shorter words, like Identity Theft.
Winning at SEO is all about knowing the right tools to use for the right situations. Whether you’re conducting keyword research, launching a content marketing campaign, or trying to track your ROI, you need to know which tools will give you easy, intuitive, and accurate insights.
Use negative keywords. These keywords limit a number of keyword variations you will show up for. For instance, if your product isn’t free, you can stop your ads to appear for all searches that include the word free in them. Negative keywords have three match types which are broad, phrase, and exact. They work the same way of keyword match types but with the opposite goal.
GlockApps is an all-in-one tool that maximizes your Inbox’s deliverability. GlockApps can identify risky content so you can ensure that all of your messages end up in your receiver’s inbox. GlockApps also has Gmail Tab Tracking, Delivery Duration Tracking, Spam Score Testing, Inbox Rate Tracking as well as Authentication Testing. It really is an in-all-one email tool. Give it a try today!
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]
If your website is beginning to grow in content, it may be a good idea to begin categorizing your URLs. If you have an overwhelming amount of content, Google needs to sort it out first. You can help search engines do this by creating a URL structure that categorizes your content. “www.kyleeggleston.com/children/identity-protection” is an example of an SEO-friendly URL structure. You may also notice the use of dashes in the URL. Search engines favor dashes over underscores. The reason for this is because underscores are considered ‘alpha characters’ and do not separate words. Dashes are word separators, but should still not be used excessively at the risk of looking spammy.
After the site is ready with above defined SEO optimization methods submission of website to various search engines, directories, forums is essential to generate backlinks. Backlinks can increase the page rank of your website, simply it increases the worth of your content.
Cool feature: My favorite feature of onpage.org is their TD*IDF analysis. TD*IDF identifies keywords that pages ranking for your target keyword tend to use. These terms are excellent LSI keywords that you can sprinkle into your content to bump up your on-page SEO.
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This can really bump your SEO game up real quick and as more and more people get wind of that (especially with an influencer outreach tool like ours making the job easier for most marketers), 2017 is bound to get more competitive.
However, when I’m looking to find some keywords to sprinkle into my posts (I never start with keywords I write posts for my readers first then look to see if there’s relevant keywords that can be slotted in) I just use the Google Keyword Planner Tool to find decent search volume keywords.
3. Search Help from Google – Learn about the different types of search, what SafeSearch is (tip: it was created by Matt Cutts), what location-specific search is, how to search by image (as opposed to keyword phrases), how to filter and refine your search, and basically use Google’s search function to its maximum potential.
I’m way too late to the party (everyone’s gone home, lights are off). Thanks for such an incredibly informative post as my mind ran dry of SEO methods to rank in search results. As usual, I have learnt some great stuff here.
Website speed is a ranking factor. Even if it’s not a critical one, it’s something to consider if you want to create a good overall user experience. Websites that load in more than 5 seconds can be labeled as slow by Google. 
No, it has to do with optimizing your social media accounts, just like you do with on-page seo for posts or pages. have a dedicated article for this (click the link from the article for more details).
Broad match modified keywords are a good compromise between reach and targeted traffic. This is the match type most businesses decide to get started with. Another good alternative is to start advertising using targeted keyword match types at first and then broaden up the targeting later on
I do also use AHrefs if I really want to double-down, so to speak, on backlink research for a site and ensure I am getting the most available links to a site (after I have looked at Majestic data, of course).
I think you got down most of the free tools for sure. There’s plenty of folks in this industry who only use one SEO tool and I always think they’re missing a trick. Everything has its strengths and weaknesses.

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4. Check your keyword density and tweak as necessary. Keywords and phrases for a page be around 3-5 percent of the total text and links of any particular page (not too much more and not too much less). Don’t just focus on your homepage. It’s about 50 percent of the search weight of your Website but every page needs keywords to create a “theme” for search engines. The more pages that are ranked, the more entry points your Website has.

Because I spend so much of my time executing link building campaigns, I rely on a variety of paid tools (e.g. Ahrefs, Majestic, BuzzStream etc.) but by far the most critical (and free) tool for link building is Google Chrome.

Hey Brian, love your site + content. Really awesome stuff! I have a question about dead link building on Wikipedia. I actually got a “user talk” message from someone moderating a Wikipedia page I replaced a dead link on. They claimed that “Wikipedia uses nofollow tags” so “additions of links to Wikipedia will not alter search engine rankings.” Any thoughts here?

Customers search through millions of websites, but usually only see a few. How did those few websites get so lucky? Well, it isn’t luck! Those websites understand search engine optimization (SEO). Boostability is consistently rated one of the best SEO service providers in the world! We can step up your website’s search ranking with a unique online marketing strategy for your business. Your strategy can include search engine optimization, content creation, local directory listing, social media marketing, and mobile web design. These areas are all part of an important ranking strategy to help your website rise to the top of Google, Bing, and Yahoo search results.

Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..

Buzzstream – There is no getting away from the fact that links still really matter for rankings and the best way to get links – outreach. Buzzstream allows you to outreach at scale. Whether it’s broken link building, content promotion or influencer targeting, Buzzstream makes it easy for you to build links at scale.

I’ve shied away from referencing any toolbars thus far, but the Moz toolbar is just too good to pass up. Once installed, the Moz toolbar can show you SEO insights from within Google search results pages and at any particular website.

Now, you only get a specific amount of ‘requests’ (like credits or uses) per day, so you’ll have to be precise in how you spend your time. But, if you know what you’re looking for before you go into the tool, you’ll survive on the free tool.

Adds Laetsch: “Historically, we wanted to get a keyword in the body copy or in the meta description. Now that’s all gone out the window. As the search engines get smarter, they start to think about other words that you expect to be in that article, what will signal that this is an authoritative article on the topic. If you were writing an article about the Apple Watch, you might have the words ‘Apple,’ ‘iPhone,’ ‘Watch,’ ‘apps’ and ‘time.’ If those are in the body copy, it sends signals to the search engines that this is a pretty good article.”

A lot of bloggers still think that because their blog is a blog, they don’t have to optimize anything. Wrong. To get people to link to you, they have to read your blog. And what do you think is easier: getting someone who is already visiting your blog to visit regularly and then link to your blog, or getting someone who visits your blog for the first time to link to your blog immediately? Right.