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What to make out of these quality guidelines: All signs point to improving the mobile usability of your site (as already mentioned above), as well as establishing yourself as an influence within your niche. By building your expertise and knowledge in your industry, you can establish your authority as a subject matter expert, thus earning the trust of your audience.

Great article, i have had to explain this quite a few people, i always like to add that a strong SEO specialist knows how to combine the techniques of both SEO and SEM to give the client the best value, and in turn, ROI

Buzzsumo – I’m a big advocate that great content can seriously boost your SEO results and Buzzsumo gives you a complete look at the best performing pieces of content on the keyword/topic of your choice. Also great for monitoring mentions for your brand, website, or people writing about similar topics to you. It is incredibly useful for finding what type content people care about for specific keywords.

Use Google Search Console to track website IMPRESSIONS. Remember, most people searching for a local business (especially from their mobile phone) will not actually click to your website. Impressions are the better key performance indicator when measuring local SEO success for 2016.

6. Include a unique meta description for each page. Include phrasing that has a call to action since it is seen under your title in many search engines. For example: Buy a used car today. We offer great financing for our used cars. To learn more about our used cars, trucks and automobiles call 1-800-used-cars today. Use no more than 155 characters.

Just click a button and the SEO & Website Analysis by WooRank analyzes your page’s basic SEO metrics (like title tags that are too long). But the tool also hooks you up with other helpful info (like whether your site is mobile optimized and how fast it loads).

A mobile friendly web site is optimized for viewing on the mobile browser (i.e. Chrome on android or Safari on iPhone).  A native android (iPhone or Windows Mobile app) is an application that can be downloaded from the mobile markets (Google Play or Apple Store). I will cover this with more details in another post but for SEO purposes you must provide a mobile friendly version for your users coming through mobile browsers.

Editors Note: This post was originally published on Aug 25, 2014 – we’ve made some updates to this post to highlight some new tools that have entered the SEO scene. Are we missing your favorite tool? Let us know in the comments below 🙂

135. WarriorForum SEO – This forum has subsections and threads on everything related to marketing, webmastering, copywriting, web design, link building, social media, and more. Here, I’ve linked to their SEO category, which I recommend starting with.

Hats off to your detailing and intelligence. I thoroughly enjoyed reading the post, very informative and engaging. I was actually applying them to see the amazing results. I also found a platform called soovledotcom which actually pulls keywords from amazon, e-bay, yahoo answer, wikipedia, google and bing, but your illustrations here will certainly yeild superior results for organic seo & finding keywords.

“Securing your identity online is becoming a difficult task as technology advances. Nobody is safe, not even your children. Thankfully, new child identity theft protection services have begun to show in the marketplace.”

Index – Google stores all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of that page. To index is when Google fetches a page, reads it, and adds it to the index: Google indexed several pages on my site today.

For very large websites with millions and millions of pages, creating a search engine optimization friendly internal linking structure can be tough, especially if your  strategy is fragmented. Ignite Visibility experts have worked with sites reaching hundreds of millions of pages and can ensure your internal linking structure is architecturally correct. Likewise, if you are smaller site we can maximize the pages you have and assist you in creating a new page and internal linking development strategy. The Internal linking process consists of making sure each link points to a page with the correct keyword in the anchor text. In addition, there are a few expert strategies we implement in this phase that we only reveal to clients, making us one of the best SEO companies at onsite SEO.

After completing these task our expert SEO team has a much better idea of what an ongoing campaign will consist of. We will work to determine the “low hanging fruit”, or changes that can be made to the website easily that we know will boost rankings quickly. Identifying these areas will allow for your campaign to have success sooner than later, which helps you prove a positive return on your marketing invest quicker.

On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? They complement each other, right?”

Amazing tips Brian ! All of them are very helpful to me as I am going to build genuine links for our new site. Definitely, you spent very precious time for this blog post and I really appreciate that ! Thanks again !!

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).

nTopic is a “content relevancy” tool. In other words, it scans your content and gives you suggestions to make your post more SEO-friendly. Comes with a WordPress plugin that’s helpful for quickly analyzing and updating your content to boost its on-page SEO.

I don’t consider myself to be the best writer. Decent; not the best. But I almost lost my mind trying to read this piece. There are too many typographical errors, misspellings, etc. It seems ironic that this would be the case when the piece is about SEO and stresses points of quality content and user experience.

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.

“HigherVisibility has delivered nothing but exemplary results since taking over Caliber Collision’s SEO/PPC account. Since taking over our account, HigherVisibility increased Caliber’s first through third Google rankings by 142% along with vaulting Caliber’s website to the top online authority in the collision industry. And Caliber’s PPC ROI across 25 markets improved over 12X the previous calendar year. Nuff said!”

Wow, it’s going to take me a while to go through all of this and learn this amount of SEO information. I booked marked this page and will use it as a valuable recourse. I love how you have outlined the Topics and the general layout makes it much easier. Thanks and I’ll have to look at all your other stuff. Keep up the good work!

An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then transform and analyze it using all a BI tool. The problem for most business users is that’s simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It’s about making a process that’s core to modern business success more easily accessible to someone who isn’t an SEO consultant or expert.

What do you think? Have you invested in search engine marketing? Which SEM platforms have you used? What best practices work for you? Share your thoughts, knowledge, and experience in the comments below! 

“Being an SEO firm is kind of like being a graphic designer. It doesn’t take much to call yourself a graphic designer; anyone buys a copy of Photoshop and suddenly they’re a graphic designer,” he says. “It’s hard to separate who is really an SEO firm and who’s going to be a black hat spammer.”

1. AWR Cloud: Tracking how groups of keyword phrases are ranking is essential to having a birds-eye view on how your campaign is performing. Advanced Web Rankings allows me to track my position gains and keep an eye out for areas of improvement.

Before going into a real deep-dive into their websites backlink profile, a great place to get an idea about their historic link building efforts is to have a look through the anchor text distribution to see how aggressive (or amateur) their strategy was.

Our SEO company has a process that is heavily integrated with social media marketing. Following onsite search engine optimization and external link building, Ignite Visibility will use social media optimization and social media marketing to build further external links and grow the authority of your online presence. Blogging is also a critical part of this strategy, and the Ignite Visibility team will make sure all of your online assets are working together to maximize effectiveness. Overall, in the world Internet marketing a good, honest company is hard to come by. You can rest assured that Ignite Visibility will provide excellent service. Contact us today to get started by clicking on the button below. It can’t hurt to at least have a conversation about your needs, right?

We’ll start with your most important keywords: the ones you think you should be ranking well for or would like to be ranking well for. We’ll also look at the keywords your competition is ranking for, and if those terms make sense for you to target.

I use SEMrush every day. It’s long been known as an excellent starting point for keyword research and competitive analysis, but the Site Audit feature has become so good that I use it as part of every technical SEO audit I do.

A couple that I have not seen mentioned are Clicky.com great analytics tool for free or you can certainly upgrade. Another great SEO tool that can be used for free is Serps.com’s page rank checker at https://serps.com/tools/rank_checker

And it usually makes the search results look kind of stupid too. Imagine you are looking for a local SEO consultant. You search and see 7 results that all look the same with almost identical titles starting with “Cityname SEO…”

BuiltWith offers a database of 7,000+ web technologies and more than 250 million websites to build lists for lead generation. It shows the websites that use hosting, analytics, shopping carts and much more. You have the option of filtering by traffic, location, vertical and more. It also helps you know the platform of your prospects before you contact them. The end result is improved conversations with validated market adoption. BuiltWith also provides advanced country based analytics and technology market share information for all web technologies.

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Gone are the days of thinking of SEM as the very bottom of the purchase funnel. Today, you can use SEM for awareness, consideration, purchasing — and nurturing, amplification, recalling, upselling, reselling, and so on.

Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “how old is Ryan Gosling?” (the answer of which Google will likely provide without you having to leave the SERP) to more complicated queries such as “what is the best steak restaurant nearest to me?”

We’ve talked about optimizing images for WordPress before, but how do you optimize images for search engines? This is the easiest part. To begin with, you should optimize your images for fast loading. Don’t use images that will only slow down your site. If you need a 650 x 300 featured image for your next post, upload one that’s 650 x 300 and not a pixel more.

2. MOZ: Moz is a great research tool to build links and to go after your competitors links. This is also helpful to determine website ranking in the SERP and to calculate Domain Authority and Page Authority, among other helpful abilities.

Inclusion in Google’s search results is free and easy; you don’t even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.3

“Let Texas SEO analyze your business goals and show you a strategic marketing plan to bring you more customers, more revenue, and more profit. We’ve helped over 300 companies grow their businesses, and We can do it for you.”

Websites everywhere are looking to get AMP ready, but there are some things you need to know before jumping in. Any good SEO service provider will tell you that you need the technical capabilities and should be wary of drops in conversion rates. AMP really changes the structure of your website.

I love Majestic – it’s the first place I look when looking at the backlinks of a competing website. It’s been the BEST link building tool available for as long as I can remember – way before Yahoo Site Explorer was mothballed. Majestic seems to be built into everything these days – but standalone it is still a brilliant link prospecting tool.

It all begins with planning. SEO companies who jump into optimizing title tags, content, products, or any part of the website before doing proper research and planning, could be doing more harm than good.

This post isn’t just for SEO professionals. We did a survey last year about what roles the readers of this post played in their organizations. Over half of our respondents indicated they’re responsible for more than just SEO for their companies, with many splitting their time between Search Engine Optimization, Paid Search, and Analytics. Does that sound like you? Knowing what to tools to use and when can keep your schedule manageable so you can tackle that list of tasks that all fall to you.

BrandMentions – notifies you of any mentions of your content/pages and if they’re not linked to you, you can ask webmasters to credit you for referencing your works.Here is a comprehensive content that discussed about effective tactics using the aforementioned link building tools.

I use Facebook and Twitter Ads to promote content to certain audiences to create links. Social media ads also creates brand affinity which raises click through rates and improves post-click user engagement rates which we find improves SEO rankings.

2) SEMrush – There’s a ton of data available in SEMRush. There’s information about keywords, competition, ads, and much more–and it’s all accessible via their API. If you’re limited to three tools, then this is an excellent one to be using. It’s very all encompasing.

GTmetrix is a Page Speed tool that is arguably better than Google Page Speed Insights. It’s more thorough and looks at a deeper level. So, if you’ve got a deeper understand of how your site runs – or know someone who does – I’d suggest you use this.

Some marketers believe that there are “tricks” that will improve the relevancy of sites within the search engines that are spider- (crawler-) based. Not only do some of these tricks not work; many of them can result in negative relevance penalties as the engines take measures to punish search marketers seeking to manipulate ranking and relevance. That said, there are still compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, content formatting, content clarity optimization, and server platform adjustments.

The first step of our process involves analyzing the keywords you are interested in and the keywords your competitors are targeting. Ignite SEO experts will aggregate this data and then use specific search optimization tools to generate further keyword options. The final result will be a list of potential keyword segments to choose from.

We have handled the online marketing mandate for thousands of businesses, enabling them to focus on their core business processes. We don’t specialize in any industry; we specialize in what we do – Getting new customers everyday.

When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you’re not giving your page’s hard-earned reputation to a spammy site.

10. Remember that content is king. Building great content and keeping it up to date is the key to SEO. Search engines love sites like blogs, which are highly topical and regularly refreshed. But always remember to put your visitors first—at the end of the day, even a site that ranks well and gets lots of traffic is no good if the visitors don’t like what they see.

Well, according to this study from Advanced Web Ranking (which I’ve trotted out before when discussing how to dominate Google) shows that on the first SERP, the top five results account for 67.60% of all clicks and the results from six to 10 account for only 3.73%.

And once you give yourself over to the belief that your survival is of the utmost importance and top priority, it gains a very tight grip and becomes your master and reality. It tricks you into believing that you are not free to choose who you will be and what you will do and goats your ego into maintaining a false facade for reasons like money, status, and recognition, just to name a few.

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They both have already seen nearly 100% revenue growth over the past two months and we plan on replicating the same process with other websites for this brand. Look for bloggers with no end product and help create one or hand them an existing one that fits with their brand.

On the voice and natural language side, it’s all about FAQs (frequently asked questions). Virtual assistants and smart home devices have made voice recognition and natural language processing (NLP) not only desirable but an expected search vector. To predict how to surface a business’ results in a voice search, SEO professionals now need to concentrate on ranking for the common NL queries around target keywords. Google’s Quick Answers exist to give its traditional text-based search results an easy NL component to pull from when Google Assistant is answering questions.

Effectively, International SEO is the same as geo-targeting. If you’re selling blue jeans for $20 each to U.S. customers, you’ll want to show customers from the U.K. how much those jeans cost in British pounds. For customers in France, you’ll not only want to convert the price into Euros, but you’ll also want to translate the product descriptions into French.

Until you know exactly the kinds of results that you are looking for (even if you don’t know how to go about getting them), you’ll never have any real success in finding local SEO Dallas professionals to assist you.

The SEO tools in this roundup provide tremendous digital marketing value for businesses, but it’s important not to forget that we’re living in Google’s world under Google’s constantly evolving rules. Oh and don’t forget to check the tracking data on Bing now and again, either. Google’s the king but the latest ComScore numbers have Bing market share sitting at 23 percent.

It is a double edge sword though because at times potential clients initially feel we are not a great company to work with since we are not ranked within the top 10 and they are often weary when I explain that Top SEOS is not all its cracked out to be. The idea that SEO companies could pay for top listings, which we never do, seems “too pure”.

Based on parsers like SGML and XML, W3C Validator is a markup validation service. It checks documents for markup validation on HTML, XHTML, SMIL, and MathML. It is always wise to ensure that your website is W3C compliant as this validation will help in determining the development of the website and will allow you to figure what aspects need to be fixed. W3C Validator will check for all the small errors in coding that might lead to slow site speed, and you can easily get rid of them. Though perfect coding is not required for web ranking, if the speed decreases, your rank is bound to slip down.

Check My Links is an extension of Google Chrome. It helps you check and analyze the availability of internal and external links on your website. Further, it also determines whether the site has any broken links.

Mobile app development companies assist their clients by providing them with a customized mobile application based on the types of products or services they are providing to their customers across a number of different mobile platforms.

That’s right Henry, that’s so very true. To survive in the SEO landscape of today and tomorrow, you need more than just mere keywords. You need to provide users with an experience like no other on your site, and as readers flock your site, so shall search engines. It’s readers first, search engines second.

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms.

A great SEO consultant can make companies a lot of money, but there is a lot to it. Learn what makes a great SEO consultant in this post which was written by John Lincoln, an SEO professional with over 10 years experience and President of Ignite Visibility.

The MozBar’s true power is available to those who subscribe, and it’s a service worth the money. If you’re still in startup-cash-strapped phase, though, the folks at Moz are kind enough to provide this robust version of their tool at no cost.

Can you take a look? You just need to install it in Chrome and take out a free account. We also have a Firefox extension ready that is reviewed by Mozilla as we speak, so those long term Firefox fans are covered, too.

Redirect Path is a great tool that all SEO specialists must use to get the most from their website. It is a free Google Chrome extension that enables you to find HTTP heads and redirect errors. This allows me to spend more time fixing the issues than looking for them.

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

This change in the algorithm’s behaviour creates the opportunity for more experimental SEO. The risk of testing is mitigated by the ease of reversing the changes done. Hence, one way to dominate SEO in 2017 is to increase your experiments and observe the results. One example is trying a more aggressive link profile in the wake of the more forgiving Penguin. More experimenting will make your SEO better and more fun!

121. Portent’s Content Idea Generator – It would be unfair to say that this tool is useful to beginners only. Sure, as a rookie you may rely on it more often, but even the most experienced authors run out of ideas from time to time. This clever tool from Portent is not just an idea generator, but great at suggesting catchy, clickable titles as well. Each part of the title is explained, so you learn various tactics of creating attractive headlines. Try it now, just for fun!

In one case study, Matt Barby refers to using the tool to add enhanced rich snippets to his website. This made the search engine results a little more noticeable and drove more to the site. “When compared to a lot of the other competing results, it’s clear that our SERP snippet is much more clickable”

Nice post, thank you for sharing this. and i know another free online backlinks checker: http://siteexplorer.info, this tool is similar with ahrefs, they are so good at checking backlinks, but the difference is that the one i said is free and no limit, it is just like a perfect ahrefs.

Cool Feature: “Curriculum” walks you through the basic steps you need to have an SEO-friendly website in 2015. Tailored to local businesses and people new to digital marketing. You get checklists and video game-style points for completing the important tasks (like creating a Facebook page or setting up an editorial calendar).

Search engine optimization (SEO) is the process website owners use to help search engines find, index, and rank their web pages, hopefully above competitors’ websites. While there are several search engines you can rank on, including Bing and Yahoo, the majority of Internet search (80%) is done through Google. As a result, most SEO tips you’ll come across are geared toward getting noticed and ranked by Google. 

You talk about wiki opportunities. My question, I know you’d heard it several times is: Does it really help to gain nofollow links? And I’m not talking about to have a pretty average NF/DF. I’m talking about getting better positions in SERPS.

Permanently delete the expired product’s pages, content and URLs. When you have no closely related products to the one that’s expired, you may choose to delete the page completely using a 410 status code (gone) which notifies Google that the page has been permanently removed and will never return.

It’s a tool designed to help with search engine optimization and works in a similar way to Google’s search engine results; also known as SERP’s. The tool asks you to use the form on the page to enter the title, meta description, and URL of your web page. The tool then generates a virtual search result listing based on your input. Many people find that it has a simple design and a friendly interface. It also has a great description page, so if you run

For some sites an HTML sitemap might be nonsense, especially when your site is really a blog, for more corporate type sites with several levels of pages an HTML Sitemap might actually be very beneficial for both users and search engines. We’ve written an article on how to create an HTML Sitemap Page Template which would be a good start to get one going for your WordPress site.

Siteliner provides results for the whole site as well as each page of the website in the form of a detailed report which includes page power, duplicate content, broken links, skipped pages, related domains and the likes. It’s a free and useful to help you evaluate your entire website and the pages to make changes that will improve inflow of traffic.

Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics. more

Although our process has been refined over the last 10 years, we have continued to innovate, and make sure to do so every day. Ignite Visibility works hard to stay ahead of the curve to forge ahead with honest practices that provide websites with traffic and conversions.

Rival IQ pits your social media and SEO presence against your competitors. It your chief competitor getting more Twitter mentions than you? Are they ranking for a new keyword? This excellent tool will let you know. Had a lot of fun playing around with this one.

A lot has changed in how Google handles paginated archives recently when they introduced their support for rel=”next” and rel=”prev” links. We’ve written an article about that: rel=”next” and rel=”prev” for paginated archives, which is a bit too technical to fully list here, but suffice to say our Yoast SEO plugin takes care of all the needed changes automatically.

20. Take advantage of the tools the search engines give you. Sign up for Google Webmaster Central, Bing Webmaster Tools and Yahoo Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.

E-commerce Web design is never “finished.” It’s a continuous process of A/B testing to hunt down the best performing variations. The right “tools” are important, but the best consultant or company is more important. An expensive consultant is not expensive if she can generate many more sales than a “cheap” one.

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Moz analyze your website content links and placement in search result I recommend that this tool helps you to improve your Search ranking with the help of moz Webmaster you can research competitors link structure and monitor social media all from one interface by using moz you can research important keywords analyze on page content and lots of things

UpCity – This is an especially good tool for those that are new to SEO. They offer a checklist of tasks to complete when you are just getting started to make sure you cover all your bases. This is worth checking out if you are looking to simplify your SEO experience.

Likewise, there are a lot of sections in the dashboard which provides information about your site and the related issues. The tool also guides you to fix the errors so that all of your required pages are indexed thus appearing on the result pages.

Jim Newsome is the Search Manager for Kellysearch.com, a comprehensive online buyers’ guide and vertical search engine, with more than two million company listings from over 155 countries worldwide. The Back To Basics column appears periodically at Search Engine Land.

https://seoexpertbrad.com/wp-content/uploads/2017/04/53-Best-SEO-Tools-That-You-Should-Be-Using-In-2017.jpg 1080 1920 BradleyShaw https://seoexpertbrad.com/wp-content/uploads/2017/04/seo-expert-brad-logo-blue.png BradleyShaw2017-07-20 20:28:492018-01-25 22:24:27100+ Best SEO Tools You Should Be Using In 2018

The simple interface makes it easy to perform an analysis with one click. It loads quickly and displays what you need when you need it. It’s free, and all you need is your browser. You can ditch all of the other cumbersome tools that cost too much.

Over the 19 years, I’ve been involved in the development of websites with a $1 Million budget, or no budget. I believe there are four simple steps that will impact the success of a website (especially SEO) 1.Planning

Link bait is the content relevant to your site which grabs attention and persuades the visitors to create hyperlinks to your site. It is possible to generate a lot of links to your site if you can appear on the homepages of individual sites.

Before you can optimize your site or launch a paid campaign, generate a list of keywords – terms your prospects use when looking for information you can deliver. You can brainstorm, copy keywords from competitors, or use online tools to generate a list and traffic estimates.

Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, it can create easier, “friendlier” URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.

Are, SEOquake, LinkPatrol and SEMrush similar tools for enhancing SEO? If so, then which one would you recommend the most? And by the way, is it necessary to buy the Premium SEO by Yoast plugin or, the free one is enough ?

It’s hard to say what comes in 2nd and 3rd because I use a variety of tools for different things, but I’ll touch on the ones that are most versatile. I have been using SEO Profiler for rank tracking primarily, but it also has a suite of interesting features, including a backlink monitor (not as robust as some others, but a good starting place), an uptime monitor, a Top 10 Optimizer like seen in iBusinessPromoter, and a Rich Snippet Creator, which is a handy built-in tool to kick-start schema writing.

Think about what your readers want to hear from you and write with humans in mind. Very often, SEOs are writing only for the purpose of getting higher rankings, and they end up over-optimizing their content.

I use both tools every single day. Provide a ton of value and insight. If you want to dive deeper with SEMrush, check out this playbook I put together earlier in the year http://www.robbierichards.com/playbook/. Thanks for taking the time to leave a comment

All the tips are great, although i have some doubts about tip 16. I believe that in Google algorithm, a group of links that are common in almost all the pages (menu links) must be treated in a different way. This group of links can be used to identify the site main areas, for instance.

102. SEOBook Glossary – This is the most comprehensive list of terms I have been able to find. It doesn’t just define, but it explains and exemplifies more complex concepts. At the end of the glossary, you also find some links for even more glossaries, and tips on how to search for definitions on your own in case there’s something missing.

To begin with, adding images and videos to your content is one among SEO best practices that many rarely implement. And that’s just sad because optimized images will bring you great traffic from Google Images and the likes. Videos can garner you traffic, links, mentions and more from sites such as YouTube, Vimeo, Tumblr and more.

Also known in other parts of the online marketing world as money pages or pages, SEOJet focuses on building links to what they call “power pages.” These are pages heavy in well written, beneficial content. They recommend that your power pages have at least 1800 words of content and then the software guides you through the link building process so your power pages can rank for your desired keywords. Power pages also play an important role in passing SEO juice to the rest of your site as you build more and more targeted links with the guidance of SEOJet.

43. Market Motive SEO and Digital Courses – Market Motive offers a complete set of online courses that can be taken individually, or at team level. What’s more, you can choose between a (cheaper) self-paced learning approach, or a more comprehensive coached online classroom with the advantage of direct feedback from your teachers. Although these course can cost a pretty penny, they’re well worth considering if you’re looking for a serious career in SEO, and a thorough, practical knowledge base on the subject.

With such detailed analysis and helpful information in-hand, it’s time to implement SEO on the website. SEO implementation techniques may differ platform to platform. If you are using CMS like WordPress, it’s easy to implement the techniques.

Once in a spread sheet, you’re ready to have tons of fun by visiting each URL in cells under the column titled “Source URL” and denote whether or not this is a link you may be able to acquire by colour coding the background of each row with yellow.

While you’ll want to have a presence on all the major social networks, it makes sense to devote most of your time to the one that drives most traffic in your niche. For example in marketing that might be Twitter, while for a food blog Pinterest might be the biggy.

The Google My Business tool is often your customer’s first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your listing, and then see what experts advise about how to optimize it. more

Website owners always try to find his local seo company, they pay $1000 for seo but what these companies do? They pass this seo work to INDIAN companies and pay them $600. So, why you guys are paying $1000 you can save your money. Just find an Indian Company, and get your work done.

I dont get time to search wikipedia’s dead links.. so i have created a python script which notifies me where it crawls around and find a dead link. This script follows their robot.txt as well. So its a white hat technique to find broken links.

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MixMax – Outreach is going to be an important part of that – whether it’s outreach for blog articles, link backs, etc., and MixMax makes it easy to track who has opened my emails, and follow up with them if they haven’t responded.
Lastly, if none of these tips are improving your page speed, then its most likely your web host’s fault. You need to move to a better WordPress hosting provider. We recommend using Siteground because they have fully optimized servers to run WordPress sites. If you want managed WordPress hosting, then we recommend either Pagely or WPEngine.
The good thing is that the CMS lends itself very well to this type of on-page Joomla SEO. By default, it organizes all the content into categories and sub-categories. Your job to optimize cheap online baby shopping content for search engines is to create the categories and sub-categories which make sense for the content you plan to provide. Together with the search-engine-friendly URLs, this goes a long way to improve your site in the eyes of search engines.
Firstly, SEO involves two strategies namely on-page and off-page optimization. On-page optimization consists of all optimization activities that you do on your site (or web pages). This includes content creation, adding keywords and optimizing title and meta tags. Off-page optimization is every other SEO activity that involves third party websites such as blog commenting, guest blogging, directory submissions, link building and social bookmarking.
A solid backlink explorer. Link’s are where the real SEO results are at, especially for the longevity of your site, so being able to see where people are linking to, from and who it’s worth contacting is priceless.
On a side note, Redditors hate companies who self promote. These posts are often downvoted and the user is often called out to answer to the community. When you’re writing, stay true to providing value. Your content should be less self-promotion and more about helping users find the information that they’re looking for.
For those providing a service that could be incorporated under the SEM umbrella, or are actively using the term during talks with prospective clients or with existing clients and insist on using SEM as a term, it is advisable that you look to define exactly what your definition of SEM is. In fact, if we looked honestly at ourselves as an industry, we have a tendency to throw about acronyms and terminology that can be mighty confusing to those instructing agencies!
At BrightonSEO in April, I spoke about a process using KNIME where I inputted data from both Twitter and the SERPs and then performed various semantic analyses in order to do some more advanced keyword research.
Excellent resource for one more time! Technique 8 is one of my favorites. It is an easy way to get exceptional traffic in really short time, as there is already a good ranking and authority in case you are in 2nd or 3rd page!
Wow, I’ll definitely be referring back to this list. I think #3 is especially going to be great for my team’s website – we don’t have enough blog posts to implement that at this moment, but they’re information-packed, and I think they might be able to be revitalized as new or updated information becomes available. Thanks for putting this together!
The content does not have to be restricted to blogging. The tool can be utilized to research audio, infographics, and videos. Moreover, it can be effectively used to view new keyword opportunities, create your own spin on topics, generate great headlines ideas, spot trends and much more, all in one spot.
In Module 3, we’ll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you’ll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You’ll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms.
We’ve seen a shift from a consumer standpoint in regards to how consumers find those which they do business with. Even within the healthcare industry, a patient is likely to perform a search online for the nearest treatment center and will look for online tools in order to identify whether their provider is covered by their network, or if they need to travel towards another healthcare provider. This shift is expected to continue into the foreseeable future with the emergence of mobile devices.
With the rise of Penguin came the much needed awareness of our link profiles. There is no better way to track the status of your backlinks(old or new) than Monitor Backlinks. This tool helps youknow if there’s any change with you site’s backlinks – whether it became a nofollow link, the page was 301 redirected, the page broke with a 404 not found code, etc. Highly recommended SEO tool. Try it out here.
I’ve been using gShift here at Laurentian University since summer 2016 and am very pleased with the keyword discovery and insights we get. Since moving onto the platform, we’ve used much of those insights to apply them to our content and we’ve seen our average academic program rise from an average position of 11 to 9 (that’s over 170 programs, so the needle is hard to move).
Filter the results and only write guest articles for websites that are worthy. Don’t waste time doing it on low-quality sites and don’t do it just for the sake of getting a link. Try to provide value to the readers, and you’ll get much more in return.
18. Give away free stuff. The more content you can make available for free — samples, whitepapers, software, tutorials, tips, coupons, contest prizes, etc. — the more people will link to you so they can pass it on.
This document first describes some SEO best practices and recommendations for achieving these on an AEM implementation. Then, this document takes a deeper dive into some of the more complex implementation steps raised in the first section.
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..
94. 2014 SEO Playbook – This article for on-page by Tom Schmitz lists out the same factors you have been constantly reading about so far, but it offers nice explanations on their importance and gives out some clarifying examples to go with them. Although written for 2014, the ideas in it will still apply in years to come.

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Clearly a very good post with new angles that I must try. Most blog posts about SEO is about the same things, but this took up new perspectives that will hopefully improve my search results on the Swedish and Nordic market.

As per the original article on this topic, if you had to pick one overall consensus it would be that the major factor in SEM has traditionally been paid search. For the sake of argument let’s refer to paid search as Google Adwords. This is somewhat linked to the more traditional pay to play advertising association with the word ‘marketing’, and therefore AdWords gets the nod in front of SEO.

SEMrush – After years of SEO, SEMrush has risen to the top as one of my favourites. This tool is especially good for competitor analysis. It offers advanced keyword and competitor research. The makers of this software are the same company that made the popular tool SEOQuake. It allows you to see a bird’s eye view of how your site is performing in search engines and look at what your competitors are doing for both organic and AdWords.

Some among you will say: I could have 301 redirected the old post to the new one with the same effect. True. Except: you’d lose the comments on the old post, which is in our opinion a sign of disrespect to people who took the time to comment, and 301 redirects take quite a bit of time sometimes. Of course you should treat this technique with care, and not abuse it to rank other products, but we think it can be done in everyone’s benefit. For instance this article: if you came here through a social media site like Facebook, expecting an article about WordPress SEO, that’s exactly what you got!

Finding the best SEO tools can be a challenging task if you’re not sure of what to get. That’s why this guide was put together. It will show you how to get what you’re looking for without getting scammed in any way.

Second, I’d go for SEMrush, which in addition to being a good competitive intelligence tool, has a really powerful site audit tool. It’s a less-known part of their offering, but works great in combination with Screaming Frog to tackle on-site SEO issues.

As for link development, I have been a HUGE Majestic fan for a very long time. The interface gets better and better…easier to use. Again, there are a variety of other link development tools. I will use them if a project requires it. I use Majestic most often.

DO not buy traffic or backlinks for your website !! I will suggest you to create your own backlinks by commenting, finding broken links using ahref and contact them to exchange that broken link with your link, most of the websites change their link in 2-3 hours.. You can also bribe them by writing some content for your backlink.

A second tool that we rely upon heavily is of course Majestic. With 70M links to Debenhams.com from around 60k websites, managing our link profile at scale presents a significant challenge for the team. When comparing the key industry link tools Majestic offers us unrivaled data on which we can make the most informed decisions about removing links, recovering links or maximizing the opportunities of mentions and is a staple in every campaign that is run by the team.

There are elements of SEO where science and art must intersect but for gathering of competitive information – the things that tools can do, then there is really nothing more powerful than Google itself and it will always be free.

Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.

Ask them how often you’ll receive progress reports and what tracking processes they’ll have in place to prove your ROI. Osmeloski says some of those tracking techniques may include monitoring the number of e-mail requests, newsletter sign-ups and phone calls you receive.

181. The Inbounder – A young, but very promising new digital conference is The Inbounder, a great opportunity for you European SEOs. We attended its first open-to-the-public edition took place in 2016, and it was already a world-class event, with top-notch speakers and high quality information. It was created by SEO specialist Gianluca Fiorelli, and takes place in Valencia, Spain.

SEO (Search Engine Optimization) is one of the most important things you can do for your business, especially online. It is crucial that you use the right strategies that have been proven to work. If you don’t, you could make common mistakes and lose out on opportunities to grow your brand as fast as possible. […] Read More

FAQ pages are growing in importance; I’d suggest you spend time combing through your FAQ pages. To gain more exposure for long-tail keyword terms, rewrite these FAQ pages to incorporate more of these search terms.

Fantastic post indeed. You have shared many useful tools here and i have already used some of them and the rest i must try ahead. But i also like to recommend one free tools “Solid SEO Tools” . I have got superb service from it .Basically it’s a multipurpose based free online tools website. I have found it useful for plagiarism checking, article rewriting, word counting, link analyzing, keyword position checking and many more.

Google sure has a wide range of application and plugins that can be used to get a great deal of data or information from your website. The audience is the key that decides whether the site is a success or not.  Surveys are always a great way of getting to know your audience and listening to their needs and problems. But these surveys can cost a lot of money to be done efficiently.

1) Ahrefs – This is my all-time favorite SEO and even marketing tool as I blogged about on my site. Ahrefs provides an enterprise-level research and reporting tool at an affordable price. You can see link data, search engine visibility and endless reports on keywords that will help you optimize any site.

Ahrefs can track both desktop and mobile keyword rankings for location-specific ranking reports. Plot your ranking history on a graph to highlight trends, or set up automated ranking reports to monitor improvement over time. It’s hard to forget to check your rank when you set up email notifications on a daily, weekly, or monthly basis.

3. ContentMarketer.io – I’ve used Content Marketer to increase shares from 202 to 711 using Buzzsumo to find relevant influencers and ContentMarketer to find and send the perfect email. After building relationships with these key influencers, I’ve been able to gain dozens of quality backlinks, including on press and .edu sites.

Purchasing keyword triggered advertising on major search engines or content sites can be a great way to drive targeted traffic to your web site. These articles explore the various paid advertising options and offer up tips for maximizing the value of your ad dollar.

Add user generated content. It can effectively differentiate your product pages from other duplicates on the Web. Social media works well. Endorsements and reviews from happy users or customers will not only enhance your SEO campaign but also boost sales conversions.

This is one of the most important SEO lessons you’ll ever read. Make sure that you understand this before creating any backlinks. For you to understand this much better, I decided to do an example as if I’m backlinking to a website. Let’s say I have a website about Texas bbq sauce. Site name: www.Johny…

Thanks for the information. I was aware of some of these tools, but not all and I did not know how they could help me work more efficiently. We are constantly in need of information that will take us to another level with our online presence.

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So Brian, regarding #16 does that mean that you can never send an inner post link to a main page that’s located on your main nav bar?? I mean it will never count? But those main pages needs the most links…

Excellent post I really like the methods you mentioned above for finding keywords (reddit, wikipedia, and facebook) your so right Google Keyword Planner is great for measuring keywords, but it is terrible for Finding keywords!

However, our SEO can be a bit expensive but every single penny you spend on our SEO is worth it with an incredible long term benefit for sure. Eventually, it will reflect on the excellent sales and ROI results. Most importantly, we never compromise with the safety of your website in any case and we always work in accordance with the Google guidelines. Our team of experienced SEO strategists is fully aware of each and every single detail of how a search engine works internally.

Cool Feature: “Pages” reveal the pages on your competitor’s site that generate the most organic search engine traffic. This feature is insanely helpful for executing step #1 of The Skyscraper Technique.

When done right, with the proper content, broken link building can become a content tactic. You’re helping build links to your site and also keeping the Internet fresh with new material.  You can save a lot of time using Citation Labs Broken Link Finder.

A couple of years ago, fellow Ahrefs’ writer David McSweeney did exactly this—he tapped into the success of a Coke viral that was doing the rounds to pick up over 100,000 visits to one of his websites + links from the press.

Microsoft IIS SEO Plugin – This is a windows add-on that allows you to scrape sites for information related to SEO such as long title tags, duplicate content, broken links and more. The output isn’t as user-friendly as some other tools, but it gives a lot of good information.

The Site Auditor is a workhorse, it looks at every single element of a web page and reports what it finds (or doesn’t). Successful SEO campaigns are the sum of many working parts, optimizing your pages to their full potential is paramount in today’s competitive landscape. If you want a tool to thoroughly audit your web pages and return the results in an easy-to-read format, consider Raven’s Site Auditor.

Traffic is not your friend. Conversions are your friend. This collection of articles shares practical advice you can use your marketing campaigns and on your web site to make sure you are driving leads, sales and sign-ups. Learn how to define your conversion points and then focus on improving them.

100. Step-by-Step Guide for On-Page SEO Management – Here you’ll find another guide for on-page SEO, this time from HubSpot, a brand that’s renowned in the digital space for their top-notch content. While this isn’t one of their most in-depth articles, I wanted to add it because it’s got a very nice and useful template which you can use when you’re trying to tweak on-page across your sites. As such, it’s very useful for those looking to manage several websites and need to keep track of the improvements they apply.

Every single client you get will, for the most part, need variations in your SEO services. So getting a clear picture and systematic approach to how you will be handling the client services is vital. Mapping areas that need to be worked on like, On-Site, Images, content, video, backlinks, anchors, etc are necessary.

Keep in mind that if you’re going to be driving more qualified traffic to your business website, you should make sure that it is optimized for conversions. A good business website is not just one that attracts visitors, but gets them to stay and convert.

Once you click on the browser after installation, the extension will send a search request to Google to see if there are pages similar to the one you are viewing. It also comes complete with links to the page and a thumbnail preview.

If you came here as a potential new client, I strongly advise you to reach out to Best Dallas SEO, give them a chance to hear and assess your digital marketing needs and then propose a custom solution, whatever the scale. Their team consists of very talented, super savvy individuals when it comes to Google in particular. They have all been in the internet marketing industry for many years and have vast experience in dealing with all kinds of website promotion and ranking issues. Learn more here on the Hire An Expert page.

#8 of 10 Best Online Marketing Agencies of 2018 – As an integrated agency that takes a unique approach to both website design and marketing, Hudson Integrated has consistently been found to be one of the best SEO agencies that you can possibly work with. It is based out of Saddle Brook, New Jersey, and it has been recognized by big industry names like the Web Marketing Association, PRnews and more. This firm is known for putting the customer first, which isn’t something that you always find with digital marketing agencies, and it has worked with the Boys and Girls Club and many other household names as well as smaller companies from various industries.

The best way to find an SEO, and for an SEO to get clients, is via references. Attend a reputable show, such as SMX, or a local search marketing association meeting. Identify one or a few speakers who you like, and ask who they would recommend for your needs.

Don’t forget about your blog when designing a mobile-friendly site either; you’re unlikely to see an ROI on your content marketing if people aren’t finding and consuming your content – something increasingly few people will do if your mobile UX sucks.

A pretty nifty content promotion tool. Enter a few keywords and Outreachr will scour the web for websites that cover those topics. Comes packed with tons of sorting features (like Domain Authority and Citation Flow) so that you can focus on reaching out to ballers.

In just a few clicks – whether in their dashboard or their browser tool – you can create some truly beautiful images that will capture your readers on your posts, or convert them to your site from social. Both being really good for your SEO.

If I was to make a video tutorial like those you make in this blog, I would make an example campaign where I prepared all the content, used the seo tools for submission and used the tracking software for monitoring the effects of the campaign in the search engines. If I… well. Maybe a blueprint would do the trick as well. Would you publish such a blue print on your site, if *somebody* made it?

Ahrefs is a tool that has made a lot of progress over the past year. They started off as a link tool which I always liked but there new tools such as the keyword explorer and content explorer have saved me tons of time. I give them props to the direction they’re going and I’m looking forward to more great updates from the Ahref’s team.

You can have more than one sitemap. If you want Google to focus its crawl attention to specific sections of your site, create a separate sitemap. These are for images, videos, profiles, and blog posts.

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Our DFWSEM Futurists give it up to finish out the year We’re kicking it up a notch for the November meeting of DFWSEM. 2017 has been a fantastic year. We’ve brought you spectacular speakers and stellar content from all around the country, but … [Read More…]
It is best known for its competitive analysis features,including data regarding display advertising, link building and paid and organic search. SEM Rush can also help you with website SEO analysis. You can see where your business ranks on search engine results, and it recommends steps you can take to improve your current ranking. Additionally, you can use this software to improve your pay-per-click (PPC) campaigns. You can also track other importantSEO data, such as your search engine position, backlinks and social media mentions.
That also makes it a dishonest practice because I’d be promising you things my team can’t deliver. But, you can learn exactly what your website needs to do so you slip past your competition. And they won’t even know what to do to outrank you.
Tej with EZ Rankings IT Services has been a pleasure to work with. They are timely with their completion reports and get the job done as requested. We’re on the first page for Google for all of our keywords and EZ Ranking has been the key factor.
It’s hard to say what comes in 2nd and 3rd because I use a variety of tools for different things, but I’ll touch on the ones that are most versatile. I have been using SEO Profiler for rank tracking primarily, but it also has a suite of interesting features, including a backlink monitor (not as robust as some others, but a good starting place), an uptime monitor, a Top 10 Optimizer like seen in iBusinessPromoter, and a Rich Snippet Creator, which is a handy built-in tool to kick-start schema writing.
I’d be grateful if someone could clarify or point me to reliable market research. As has been pointed out there is a deadly loop in searching for information on firms that specialise in optimising that search 🙂
The second tool I use on a daily basis is accuranker.com. I have used just about every keyword ranking tool that exists. This is by far the best to date. If you are writing and focusing on ranking, this is the tool you want.The powerful filters, instant update checks, competitor analysis, and historical data make this easy to keep track of SERPs and know exactly what you should be focusing on. Take a day and focus on those blogs posts that are ranking on page 2 of SERPs and make them better! Then watch, monitor… and repeat.
5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.
SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site’s visibility through organic search engines results and advertising. SEM includes SEO as well as other search marketing tactics.
You’ll feel a heck of a lot better watching results roll in with your Monitor Backlinks account. It will show you every spike in average keyword rankings, backlinks and organic traffic, day by day, week by week.
The most common form of organic SEM is search engine optimization (SEO). SEO refers to a variety of techniques designed to help your website rank higher in search engine results. Optimizing your website involves doing a little bit of research on what keywords or phrases your customers or potential customers are searching for when they are looking for your products or services online. It then involves writing web content using those keywords in a way that is both easy for search engines to pick up but still readable and pleasant for your website visitors.
At seoWorks, and with our boutique team of SEO professionals, we tell all our clients “We are big enough to do the job, but small enough to care.” – this allows us to be uniquely responsive, crafting our campaigns to meet your needs, and yet large enough to deliver results on time and on budget. Additionally, we have clients and team members located around the world, allowing us to deliver SEO programs that reach across international markets as well as bringing international knowledge and resources to the table.
Excellent post Lia, rich with useful content. Allow me to add that S.E.O can be addictive, once you start getting results so I would advise on wearing gloves…so to speak. Or perhaps I have an addictive personality, because I fell into it boots and all and loving every moment! Learned quite a few new tricks from your post, and I’m off to my own Blog.
All search engines use algorithms to attempt to provide the most relevant results to each searcher, taking onto account not only the search keywords used but also the searcher’s location, device, operating system, previous search behavior, and even identity. The better any specific search algorithm for paid or organic (unpaid) results is, the happier the searcher is with the results. Because search engines compete for the attention, eyeballs, and ears of searchers, there is great incentive for constant improvement and innovation.
Some marketers believe that there are “tricks” that will improve the relevancy of sites within the search engines that are spider- (crawler-) based. Not only do some of these tricks not work; many of them can result in negative relevance penalties as the engines take measures to punish search marketers seeking to manipulate ranking and relevance. That said, there are still compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, content formatting, content clarity optimization, and server platform adjustments.
The key concepts in SEO (credit to Search Engine Land Features Editor Vanessa Fox for the inspiration on this) are straightforward: relevance, discoverability, and crawlability. Relevance means keeping to a topic and helping the search engine understand what your site is about (ideally it’s about one thing in particular). Discoverability means telling the world about your site. The technical details and environment may have changed, but search marketing is still just marketing. Get your website out there, communicate with the online world and your users. And finally, crawlability means making the site accessible. Search engines regularly send out automated programs called web crawlers, and it’s these crawlers that will visit your site and try to understand your content. Help the search engine crawlers find every page on your site and make sure they can understand what they’re seeing.
Your posts are amazingly right on target. In this specific post, #3 resonated with with personally. I am a content manager as well as a blogger for the website mentioned. I promote through different blog sites and social media. In fact, i just finished an article about you. Credited to you and your website of course. Thank you for such amazing information. You make things sound so easy. Thanks again!
Thank you Zach for sharing these tools. We use most of the tools for SEO to track and measure our campaign success. Your blog is good and informational. Please keep updated with new technologies and trends. By: http://www.nris.com
Incoming links. These are links to your website from other sites. Social media can be very helpful in this, but also, having other quality sites linking to your content goes a long way to improving your ranking. Search engines will judge you by the company you keep, so your goal is to have quality outgoing and incoming links.
Search engines penalize sites that stuff pages full of keywords simply to increase their rankings through keyword searches. Some sites are even banned from inclusion in search engine results because of keyword stuffing. Keyword stuffing is considered a form of spamming, and search engines have zero tolerance for it. Keep this in mind as you optimize your blog posts for search engines using your specific keyword phrase.
(By the way, that’s why this is called “The Upside Down Guest Post”. Instead of having your link at the end of the post, you flip the post “Upside Down” and add your backlink in the body of the post).
The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.
Its true content is the reality of SEO. However, content, in and of itself, does NOTHING for your business (or your SEO, for that matter). It just sits right where you left it – on your site – like a good ol’ dog… and if you want it to fetch you traffic, sales, and, yes!, backlinks, you’ll actually have to take it a few steps further.
May I suggest you re-read this piece and catch some of the unpleasant errors? I’m not saying this to be rude. I’m saying this because I found great pieces of information in this post, and I’d like for others to enjoy it too. It’s only by the grace of God that I read the entire thing. Usually, I’d have hit the “x” by the 3rd or 4th broken sentence.
Attracting customers through relevant and helpful content is what HubSpot calls, “inbound marketing.” If you do not have a strategy in 2018 to create content that brings value to your audience, you are losing out on an enormous amount of traffic. Great content draws in users. There’s only one thing better than great content: recurring great content.
107. SEO Theory’s SEO Glossary – You can never have too many glossaries. Just kidding, you can. But I wanted to include Michael Martinez’ SEO glossary here because it’s just as good as the I’ve listed. My hope is that you’ll browse all these terms glossaries and choose one that you like best to keep referring to it whenever you encounter a new term.
135. WarriorForum SEO – This forum has subsections and threads on everything related to marketing, webmastering, copywriting, web design, link building, social media, and more. Here, I’ve linked to their SEO category, which I recommend starting with.
Commence x-ray vision. This next tool from Google is a user-friendly way to examine on-page schema code, as well as test schema markups. All you need to do is supply the markup or the website URL, and get going!
78. Link Building is Not Illegal – You can take his word for it, he’s Matt Cutts. Although almost 2 years old, this interview of Eric Enge with Matt Cutts is still quite relevant, because it gives us feedback directly from Google on how we should approach link building, and what types of approaches can be more successful.
Have a bunch of images on your site that are missing alt text and titles? Well you COULD add that info one-by-one…or you could use this helpful plugin. SEO Friendly Images WordPress grabs the file name of your image and turns it into the image’s alt text and title.
3. MozBar: This is an excellent tool to help SEOs see how authoritative a website is and the competitive landscape for a given Google search. In turn, you can use this Chrome extension to find low-hanging fruit and content ideas to help your website gain more visibility.

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While there are other techniques an ethical SEO professional will use to boost your rankings, these 10 DIY SEO tips form the basis for the search engine optimization tutorial to get you on the right track. Even eCommerce and other sites that are controlled by a content management system, which can create its own SEO challenges, can benefit by following these suggestions. And, if your keywords are highly competitive, you may not ever be able to rank in the top 10 search results, but you will move up in the rankings and you should find traffic to your site on the rise.

What do you think? Have you invested in search engine marketing? Which SEM platforms have you used? What best practices work for you? Share your thoughts, knowledge, and experience in the comments below! 

While social media is not yet an SEO ranking factor, and it will probably not be in the coming future, you can use social media to do SEO. Use Twitter and Google Plus to outreach bloggers and build a relationship with them.

19. Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.

Just connect your Google Analytics with the tool and it’ll analyze your site’s SEO visibility, social shares, web page loading speed, and more. Also provides actionable recommendations and downloadable reports.

I’ve noticed you mentioned Google PageRank as well. Since PageRank is not updated anymore in the last couple of years, you might already have thought about using an alternative? I’m not sure if you have heard about LRT Power*Trust? This is a free PageRank alternative that you can also use as a browser extension:

128. Mobile Friendly Test – Since I first put together this SEO resources list almost two years ago, the digital world has turned severely mobile. Nowadays it’s almost essential for a large majority of online businesses, or businesses that rely on the online as well, to have a mobile-friendly site, or even a special mobile dedicated site. As usual, Google’s test tools are very useful. When it comes to mobile, you either are, or you aren’t. And this tool shows you what needs to change in case you’re not.

Ask them how often you’ll receive progress reports and what tracking processes they’ll have in place to prove your ROI. Osmeloski says some of those tracking techniques may include monitoring the number of e-mail requests, newsletter sign-ups and phone calls you receive.

13. The Complete Guide to Google Penalties (Both Manual and Algorithmic) – While we’re on the algo chapter, I thought I should add this great guide on major Google penalties that you need to avoid, complete with how to recover in case they hit your site. Neil Patel’s article will help you either find the solution to a penalty problem, or learn how to protect your site against penalties and work with the algorithms instead of fearing them.

Search engines are always changing, learning and evolving. Employees at Google, Yahoo and Bing are constantly trying to better their search engine results by analyzing what makes a website relevant to a particular keyword. Although search engines modify their algorithms just about every day, they have not – and will not deviate too far from their original criteria for ranking websites. Quality content and link building will always reign as King of the Internet. And while Search Engine Optimization can seem unnecessarily complex at times, it truly will be the simple things you follow that will get your rankings.

Zach Tabler is an Analyst at LunaMetrics. He is a true Pittsburgher, being a 2 time Pitt Alumnus with a chemical engineering degree and an MBA. This has provided him with a unique knack for analyzing data and constructing strategies. Before coming to LunaMetrics, he for a local startup accelerator to help regional innovators transition from research to real-world applications.

What a great post. I use free SEO services as I can’t afford the price of the premium services. Free SEO services are worth trying for better results. I used some best free seo service and here is the list http://www.mindxmaster.com/2016/06/free-seo-services-worth-trying.html

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The Site Auditor is a workhorse, it looks at every single element of a web page and reports what it finds (or doesn’t). Successful SEO campaigns are the sum of many working parts, optimizing your pages to their full potential is paramount in today’s competitive landscape. If you want a tool to thoroughly audit your web pages and return the results in an easy-to-read format, consider Raven’s Site Auditor.

Many bloggers see a large amount of traffic sent to their blogs from image searches search engines. Make the images you use in your blog work for you in terms of SEO. Make sure your image filenames and captions include your keyword phrase.

1. SCOT (proprietary crawl tool) – When approaching any new client, or site we start with the ‘fit for purpose’ piece to ensure that content investment is rewarded fully. That process starts with a crawl of the site and we use SCOT (our own tool) to crawl, categorize and prioritisz fixes. This will include a list of key pages to improve from a functional content perspective.

Your content MUST be engaging or your visitors will bounce. UX is an extremely important ranking factor. The average time people spend on your content and your bounce rate numbers must be better than your competitors or your rankings will tank.

SEM isn’t a substitute for other promotional activities, especially considering people ignore search ads most of the time. However, a competitive cost per acquisition makes paid search a valuable way to attract new customers, boost search engine presence, and support other marketing campaigns.

Link bait is the content relevant to your site which grabs attention and persuades the visitors to create hyperlinks to your site. It is possible to generate a lot of links to your site if you can appear on the homepages of individual sites.

This is a great article. There are so many different websites and blogs out there claiming to know the secrets to SEO but this post is actually very informative and simply written to help someone that is just trying to wrap their head around optimization. Nice job!

On the other hand, the keyword tool lets you aim at certain niches or groups of related keywords which you can use. You can also group these suggestions according to a common theme you’ve chosen, for simple ad group launches.

Sites with large, diverse backlink profiles, formed primarily of links from high-quality websites will be given more weight in the search results than sites that are lacking in the links department. This means that a strategy for building a backlink profile should form the backbone of any ongoing SEO campaign, and one way to do this, is with content.

We’ve talked about the benefits of ensuring your site has clear and easy-to-use navigation, but there’s also a practice that editors and writers can carry out when publishing articles to help push traffic around the site and that may lead to higher trust signals for Google: internal linking. (See what we did there.)

I use it to quickly crawl client websites and with their new Google Analytics integration you can easily see which pages have errors, which ones aren’t getting any traffic and make decisions on the fly based on great data.

All sites have a home or “root” page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?

If you’ve improved the crawling and indexing of your site using Google Search Console or other services, you’re probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:

With a huge, updated index Majestic is one of the top link analysis tools on the market. The tool also has a few helpful propriety metrics like “TrustFlow” and “CitationFLow” that tell you whether or not that site you want to get a link from is authoritative or spammy.

Link Research Tools would have to be 3rd because it has such a powerful suite of link intelligence tools. For link cleanup and opportunities, there is probably not a better resource out there for dealing with the massive amount of data that can go into selecting where to pursue links.

#4 of Best SEO Companies of February 2018 – SEO Werkz is a full service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.

The only time when a copy is made is when you decide to file a bug report and opt to include a copy of your document. At this point, the document, as well as the bug report, will be emailed to the developer.