Over the past year or two, we’ve also seen Google begin to fundamentally alter how its search algorithm works. Google, as with many of the tech giants, has begun to bill itself as an artificial intelligence (AI) and machine learning (ML) company rather than as a search company. In essence, Google is changing what it considers its crown jewels. As the company builds ML into its entire product stack, its core search product has begun to behave a lot differently. This is heating up the cat-and-mouse game of SEO and sending the industry chasing after Google once again.
2. Majestic SEO – If Screaming Frog is our go-to on page tool then Majestic is our go to off page tool. There are several link indexes out there but Majestic is built by UK folks (just down the road from us in Birmingham as it goes) and I tend to find the best overall results. You will need a pro account to see the historic index to really get the most from the tool however for getting a good idea of relative authority and the all important link profile Majestic gets my vote.
Just go to Settings > Permalinks and select Post Name or Month and Name. Do this long before adding content to your blog to avoid broken links. If you had no idea, broken links are bad business for SEO, and if you’d like to learn more, Elegant Themes published a great post on why you should never use the default permalinks setting.
Ubersuggest is free, and I would highly recommend you to give this site a No matter, you might already be using Google Keyword Planner, but having an extra tool to dig deeper never hurts, right?
Editors Note: This post was originally published on Aug 25, 2014 – we’ve made some updates to this post to highlight some new tools that have entered the SEO scene. Are we missing your favorite tool? Let us know in the comments below 🙂
If I had to pick #4, it would be keyword research tools. Unfortunately, I haven’t found one that truly shows user vocabularies and mental models. So I use a variety of keyword resources. Honestly? Usability tests and studies tend to give me the best user keywords. Keyword research tools tend to be a supplemental source… not a primary source…of information.
Alex, this is great stuff. This is the first time I have seen anyone REALLY explain SEO the way you did. I have been building websites for several years and I have been completely missing out I guess. Whether it be my program I use to build my sites or just ME. I would like to see if I could get some direct help from you on getting my sites really noticed. Please contact me direct at the email listed here. Thank You and please contact me when you can. Thanks
When creating your posts, add SEO-friendly tags and categorize the posts accordingly. If you use SEO plugins such as Yoast SEO, you get fields to add meta description, SEO title, and focus keyword to your post. Utilize these features to SEO-up your post. While optimizing your content, the Yoast SEO plugin also helps you to determine the SEO score of your article long before you hit the publish button.
First you can check your analytics and especially the time users spent on a page. A reader will stay longer on the page if the content is good and second the number of social media shares (Facebook likes, tweets etc.).
Perhaps one of the most iconic scenes in the area of San Francisco is the Golden Gate Bridge. It is also one of the most famous bridges in the world. On a daily basis, some 120,000 automobiles travel across the 1.7 mile span of the bridge. There is also a pedestrian walkway, and you should save the time to either cross the bridge on foot or by bike. If you are going to be crossing on a bicycle, you will need to do so on the west side.
It is important to find plausible keywords to target. If you start your SEO campaign by targeting single or two-word keywords like “id theft” or “identity protection”, then your initial SEO effort will be difficult. A good initial keyword research strategy is to think of 3 or 4-word keywords that you can target and focus on in your site content. A more plausible keyword to target would be “Child Identity Theft Assistance” or “Child Identity Theft Protection”. These 4-word keyword phrases will have significantly less competition and thus easier to rank for. Most importantly, they will still generate relevant traffic to your website. As an example, a new website devoted to Identity Theft Protection will take longer to be ranked for “identity theft” than Child Identity Theft Protection. Once ranked for this and other long-tail words, the new site will be able to show up in the index for more complex shorter words, like Identity Theft.
At http://seocompanyreviewer.com, we are a group of experience search engine marketers that aim to find clarity in the over populated world of SEO. Getting real results and true value for your money is difficult no matter what industry it is but especially in the marketing world. It is hard to know exactly what it is that you are paying for. With so many companies offering ‘guaranteed’ results, it is hard to know how will stand behind their contracts and promises. After evaluating, researching, and investigating thousands of SEO agencies and companies, we have compiled a select group of businesses that have proven real results through quality SEO work.
Lost Love Spell or Spells are used or performed, if you have lost your loved one and all the efforts that you have tried have failed and there is no way that you can get him/her back. Lost love spell might bring your love back. Also if your love is with someone else then by the power of this spell your love might break his or her relation and may be with you.
However as the aforementioned Searchmetrics research suggests, year-on-year correlations between backlinks and rankings are decreasing, so perhaps over time ‘links’ may not be as important to SEO as we once thought.
Blogs are simple programs that allow web site owners to quickly and easily publish new content to their web site. Our series of articles on blogging offers practical advice on setting up a blog, deciding what type of content you should publish on your blog and how you can use blogs to market your business.
Unlike many outreach platforms that are clunky and confusing, PitchBox is a breeze to use. Just enter a few keywords and the tool scans the web for people to promote to (and automatically grabs their contact info). Then reach out to them and track your results.
Since not all links are created equal, a link from a website with low link juice will not be as effective as a link from a site with a medium amount of link juice. If Site A receives links from multiple sites, it should theoretically rank higher than Site B. But if Site B has a single website link to them with a high amount of link juice, it will outrank Site A.
Search engine advertising (SEA) is an efficient and affordable online marketing strategy that helps your company website enjoy greater visibility by advertising on Google using varying methods. We differentiate between Google Ads, which are paid advertising, and the organic search results, whose ranking is determined only by the search algorithm. When you advertise on Google, text is displayed above, next to, or under the search results if it suits the search query, and is identified through the “ad” label. Aside from this, there is little difference between them and the snippets (text extracts from websites) in the middle. Ads on google are free initially; the clicks that the advert generates are billed. The price per click depends on your budget and how accurately your website is suited to the search query. As Google is by far the most used search engine in the US, search engine advertisement here is among the most profitable. AdWords is a program that Google uses to sell its adverts worldwide. With our tool you can invest in Google-AdWords campaigns in just a few clicks. The 1&1 experts can give you advice on finding the Google advertising plan that’s right for your budget and takes into account the right keywords. With the right strategy for search engine adverts, you can then directly and efficiently target potential clients.
First of all, I would like to put one thing aside. There is no way that Google or any other search engine can ban you for using our software‚ And this is because for Google, AWR looks like a regular web browser. We send the EXACT data web browsers send. There is no way for Google to find out that you are using a tool like AWR.‚ And even if they knew, they have no way of knowing your website domain. AWR sends queries that only contain the Keywords, NOT the URL. It then searches the URLs in the results Google sent back. This means they have no way of making a connection between the IP address of your computer, where AWR runs from, and your website. If this was possible, then I could fake this information to look like my competitor domain and then get him banned!
1) KNIME – It’s an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. As far as tools are concerned, it’s a jack of all trades. I wrote about how it can be used for http://searchwilderness.com/semantic-keyword-research/”>semantic keyword research.
If I can make a suggestion, I believe Power Suggest Pro is one of the best upcoming SEO tools. The software enables you to see WAY more buyers keywords and untapped niches. There are some real profitable hidden gems with zero competition. You can find more at: powerprosoftware.com – I expect PSP to rival the big dogs over the next few years.. although I kinda hope it stays under the radar a little bit so it doesn’t get over-saturated.
SerpWorx is an SEO metric aggregator bringing all of your SEO metrics into a centralized dashboard with a single click. It integrates with Majestic, Ahrefs, Google PageSpeed, Moz, and SEMrush. Instead of checking multiple dashboards for the data you need, you can save time by logging into SerpWorx for a transparent view of all of your metrics.
Klipfolio can also benchmark your actual traffic, both organic and through ads, against goal-completion metrics so you have a clear overview of how your site is performing. Through its SEO traffic key performance indicator Alexa, Klipfolio monitors things like unique monthly visitors, site engagement, historical traffic trends and current traffic metrics.
Great article Rhea. Anybody who’s uses astroturfing as a marketing tactic is probably not somebody worth hiring. Good people are always in high demand so they probably wouldn’t waste their time or money with Top SEOs.
Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search. (The term once referred to both paid ads and SEO, but has since shifted to focus only on paid options.)
What if there were only 3 things you could do to get results in Google? Well, these would be the strategies. Learn the 3 most important items in search engine optimization now. Item number one is probably the most important.
Thank you for this useful information. A great detailed, clear and concise article about the difference between SEO & SEM. Even better explanation with the Google Image showing clearly who has paid for advertising and who has good rankings. Thanks.
Also, can I say, it’s so refreshing to read an SEO article that is actually original. Despite SEO practitioners harping on about the importance of original content, so many related articles just rehash the same concepts – this is fresh.
Screaming Frog: One of the first steps in SEO is to improve your existing website and content and this desktop crawling tool does an amazing job of collecting a ton of SEO relevant data about your existing website.
As the Internet grew, bringing order and reliable results became more difficult. There are many website owners who use blackhat tactics to game the system. The problem with this is that it meant search engines weren’t delivering the content web searchers were looking for. Google in particular has been fighting this which is good for web searchers, but more difficult for website owners.
As a result, in-depth keyword research is the key to running a successful search engine marketing campaign. You’ll want to run your campaigns targeting the exact right terms…or you’ll miss your target audience.
A third option is to multiply the list by different keyword permutations. You can have a maximum of three lists to mash up. The difference here is that you will get a keyword list based on the three lists you provided. I find the keyword list generator very useful for research.
15. Create a “Link to Us” page. I have found that if you offer logos and keyword-rich link text to visitors, they will link to you. Here’s an example I created for linking to Cloud Hosting at Rackspace. If you do email marketing, email the page to your subscribers and past customers and ask them to link to you.
As we’ve already established, search engine spiders comb the web looking for content. Then they index the content according to the various SEO ranking signals. Submitting your site to search engines manually improves your chances of getting better ranking faster. Submitting your site manually also reduces your chances of being labelled as spam.