Create an editorial calendar to appeal to your customers’ interests, Laetsch says. “That’s the most important thing that a marketer can do for SEO in 2016. Your content has to be original and targeted to your audience. If you curate content, take a paragraph from another article or site, and give them full credit and add an attribution, but add a paragraph or two in your own voice: ‘Here’s why I think it’s relevant.’ You’re adding a journalistic voice and making it your own.”
The entire Google suite (ironically) is integral to our campaigns because it’s free, incredibly easy to use and it allows me to easily create and share documents with my team. On top of that, the combination of Google Sheets + YouTube allows me to easily train and manage VAs and online workers, cutting my costs and skyrocketing productivity.
I like SEMrush because it tracks rankings, it allows you to asses and audit your website for top-level SEO and meta issues. Furthermore the PPC’er inside me likes the competitor assessment elements, which also work for organic too of course.
As you work to tie in SEM with other channels — or even just to figure out the value of your SEM touchpoints across devices — remember this: The only actions you will take as a result of attribution data are to reallocate budget across channels, or to turn certain channels on or off.
In many cases, rewriting this content to ensure it’s as original as possible will suffice (it’s understandable that a description for a product sold on 100 other sites can never be entirely original).
Link Prospector helps you reach people to link back to your website. There are journalists, content promoters, reviewers, bloggers, and other types of people looking for content just like yours. The Prospector helps you find those people.
I’m a new marketer working in my first digital position. I work for a small property management company in Indianapolis and we use HubSpot for our CMS. We produce great content every week and most of our competitors don’t produce ANY yet they still outrank us for our targeted keywords. Any thoughts/advice?
Surely, tools were designed to make our SEO-lives easier, but it pointless using them when they don’t receive regular update. Two highly praised in this article tools hadn’t been updated since Dec, 2015!
One of the things we’ve found to be very important, and more bloggers seem to have found this, is that an RSS subscribe button is very important, as is offering a way to subscribe by e-mail. We offer a weekly e-mail subscribe options, using MailChimp, and have found that people tend to click through on those the most.
As for your second question, in Google Search Console, you can use the Data Highlighter tool to categorize specific text to help Google understand this data and data on other similar pages. However, this does not provide you with the Schema markups. Here is a video on the Data Highlighter: https://www.youtube.com/watch?v=WrEJds3QeTw
Not a single SEO agency appeared on more than one list and I’ve never head of most of them. Now, this doesn’t mean those firms don’t provide great service, but I’ve been in this industry for seven years and own my own SEO company in which we’ve done extensive competitive research. I have to think that if these are the best SEO companies, I would recognize more of them.
If you’ve been working with SEO for some time now, you might know about the Google SEO site tools we use to effectively create, manage and or even optimize PPC campaigns. But other than using Google Adwords/Analytics/Editor to effectively manage your campaign, you could use Wordstream instead.
The DoubleClick Ad planner is not just an intelligence platform that can be helpful in overtaking your competition; it can also give you a lot of essential and fantastic insight into the actions and likes of your visitor. Not only that, but you can also use the tool for a wide variety of functions, including the number of unique visitors that a competitor website might have had and the number of the overlapping audience between you and your competitor.
It’s important that you use your keyword phrase in the body of your blog post. A good goal to try to achieve is to use your keyword phrase at least twice in the first paragraph of your post and as many times as you can (without keyword stuffing – see #10 below) within the first 200 (alternatively, the first 1,000) words of your post.
Speaking of writing for human visitors first (and search engines second), your content should be relevant to your target audience. This is one of the reasons why you need to define your target audience from the word go. Create unique and valuable web content that’s relevant to your target audience. Write in their language, the language they understand and if you’ve done your keyword research well, you shouldn’t have a problem adding keywords to your content.
100. Step-by-Step Guide for On-Page SEO Management – Here you’ll find another guide for on-page SEO, this time from HubSpot, a brand that’s renowned in the digital space for their top-notch content. While this isn’t one of their most in-depth articles, I wanted to add it because it’s got a very nice and useful template which you can use when you’re trying to tweak on-page across your sites. As such, it’s very useful for those looking to manage several websites and need to keep track of the improvements they apply.
7. Style your keywords. Use header, bold, and italic tags throughout your Web pages. These keywords are important and you should show that to visitors & search engines as well. You can style header tags by using some simple CSS to match your Website.
Ranking By SEO is India’s top SEO company. Our SEO experts are adept at local SEO, Google Maps Marketing, paid Google Maps advertising, and small business SEO. Definitely, we can help you with local search ranking and help you target any particular city or area.
#10 of Best SEO Companies of February 2018 – Netmark is an interactive marketing agency with specialties in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Management for Google, Yahoo & Bing. Our biggest distinction is the emphasis we place on value creation, not just our client’s search engine rankings or website traffic. Netmark has a decade of Search Engine Marketing experience and is a leading expert in the field. We have an exceptional team of web masters and developers that provide innovative strategies, complex web design, and excellent customer support.
Google’s algorithm changes can take a toll on your rankings without you even know. It updates daily, and whenever significant updates are rolled out, various websites get hit. While some sites show a significant improvement in their rankings, other websites get hit drastically. This is where Barracuda comes to your rescue. Released by a London based security company, it lets you know how your site is impacted by the algorithm changes if any.
To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect33 from non-preferred URLs to the dominant URL is a good solution for this. You may also canonical URL or use the rel=”canonical”34 link element if you cannot redirect.
As with all keyword research, Google’s Keyword Planner is a pretty solid place to start. However tools like KeywordDiscovery.com (paid), Answer The Public (free), and SEO Compare (also free) can help to guide your content by providing further, invaluable insights into search behavior.
Pingdom returns a number of metrics you can use to increase site performance such as load times, performance grades, and useful performance insights. It also provides suggested solutions for lousy performance grades.
SEMrush allows me to manage my SEO using auditing and semantic resources to generate ideas for more organic traffic. Using competitive intelligence to remain relevant to similar businesses, I can increase site traffic and monitor backlink usage and analytics.
To begin with, adding images and videos to your content is one among SEO best practices that many rarely implement. And that’s just sad because optimized images will bring you great traffic from Google Images and the likes. Videos can garner you traffic, links, mentions and more from sites such as YouTube, Vimeo, Tumblr and more.