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You also get timely reporting and 100% transparency. You’ll know exactly what’s being done, why, and what it’s doing for you. If you don’t understand, you can talk to our owner directly to get 100% clarity.

Want to get links from news sites like the New York Times and WSJ? The first step is to find the right journalist to reach out to. And JustReachOut makes this process MUCH easier than doing it manually. Just search for a keyword and the tool will generate a list of journalists that cover that topic. You can also pitch journalists from within the platform.

If you want to rank for certain keywords, go to Google, and see which blogs rank in the top 10 for those keywords. Read those blogs, start posting insightful comments, follow up on their posts by doing a post on your own blog and link back to them: communicate! The only way to get the links you’ll need to rank is to be a part of the community.

I don’t think Inc.com’s list has a shady set of criteria–they’re looking for established, sizable SEO companies. That’s great, but I only saw a couple recognizable SEO firms on the list, which tells me most of the companies we respect aren’t listed (even though they meet the criteria) and highly qualified individual SEO consultants are excluded due to size restrictions.

V9 SEO Dashboard: One of the best features of this SEO tool is the content scoring component that analyzes the top ten SERP results for a particular keywords and provides relevancy recommendations to enrich your website content for RankBrain.

Page authority and ranking changes every day, so you want this tool to keep you up to speed with rank tracking If you do link building for clients, this tool can help you generate custom reports for each site, giving them the information they need for resource spending.

If I had to pick three tools that I needed to run a successful SEO campaign I would have to choose Screaming Frog, Link Research Tools, and Google Analytics. While there are a lot of tools in the market, if I was limited it would be those three. Why?

To pull 20 e mail id’s it has taken me 5 hours, I have sent individual e mails to people in my niche, exactly simple and friendly mails the way you explained but haven’t received a single reply in last 4 days.

62. Moz Visual Guide on Keyword Targeting – Rand Fishkin conscientiously explains how to target keywords and perform on-page optimization for ideal SEO results. This article of his is wonderfully supported by data and graphics that aid the learning process and make all that information easy to absorb.

As you learn SEO, you will be confronted with lots of new terms and concepts that can be difficult to grasp at first (especially if you come from a totally unrelated education background). Thus, having a few resources that focus solely on explaining those terms to you will come in very handy and streamline your learning process.

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. If you have a WordPress website, you can generate a sitemap of your website by using a plugin. Some of the most popular are:

Open Link Profiler comes to your rescue in such a scenario and helps you in checking the backlinks for your site for free. All you need to do is enter a domain name in the search box given on the website and click on Get Backlinks Data. This would provide you with the immediate link analysis of your site.

I spent a weekend playing with this tool and the amount of excellent link data it spat out for me was astonishing. I tested around 10 niches, and it didn’t disappoint in any of them. There are no affiliate links of any sort in this independent review.

Always a great place to start I find. Working out the lay of the land in terms of what keywords are relevant to a given client’s niche and industry. I usually (or eventually) go beyond this to other related tools, but this is a great place to start (Google is still the main search engine of the world).

Correct structured data on your pages also makes your page eligible for many special features in Search results, including review stars, fancy decorated results, and more. See the gallery of search result types that your page can be eligible for.28

Another really useful post Mattew so thanks. When it comes to ranking tools I think proranktracker has everything you need and it can even send white label reports direct to clients on autopliot so this gets my vote.

There are a number of ways to fix a duplicate content problem. Which one you should use depends on the context of the issue at hand. For instance, best practices for preventing duplicate content on blog tags and archives include using the meta robots “noindex, follow” tag. This instructs the search engines to crawl the links on the page, but also tells them not to index the tag or archive pages (meaning they won’t appear in the search results).

These breadcrumbs should link back to the homepage, and the category the post is in. If the post is in multiple categories it should pick one. For that to work, adapt single.php and page.php in your theme, and use the breadcrumbs from our Yoast SEO plugin. You find the settings for the breadcrumbs in the SEO → Internal Links settings page.

Bing Webmaster Tool is designed to help an individual find traffic, discover why people come to their site, improve the site and the areas of the website that should be expanded. The Bing SERP checker can assist you to get listed in Bing search results. Knowing why people come to your site can help you understand what you need to focus on to increase traffic. Bing SERP tool can also assist you to improve your site easily and know the areas that need expansion.

And once you give yourself over to the belief that your survival is of the utmost importance and top priority, it gains a very tight grip and becomes your master and reality. It tricks you into believing that you are not free to choose who you will be and what you will do and goats your ego into maintaining a false facade for reasons like money, status, and recognition, just to name a few.

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Rather than just jumping on the latest SEO shiny-object practices in 2018, first shore up the three foundational SEO best practices—link building, quality content and keywords. While they are under Google’s spam microscope, these practices are still going to be essential for successful SEO strategies in the coming New Year. Your effort will be well worth it when you start experiencing increases in search traffic, higher rankings, more frequent search engine crawling, more visitor engagement and increases in referring link traffic.
Brian, I have been following you for 1.5 years now. Your tips and tricks about link building and seo has enhanced my knowledge to an extent that i write about it in my blog and also teach other people who are seo-noobs.
GeoRanker is an advanced local SEO (Google Maps) rank tracking tool. As you know, if you track local keywords (like “Boston tacos”), you can’t use most rank tracking tools. You need to see what people in Boston see. Well GeoRanker does exactly that. Choose your keywords and locations and get a report back that shows you your Google organic and Google results.
Add user generated content. It can effectively differentiate your product pages from other duplicates on the Web. Social media works well. Endorsements and reviews from happy users or customers will not only enhance your SEO campaign but also boost sales conversions.
Ahrefs has a massive index (over a trillion links) that’s updated at least once a day. It’s also super duper simply to use. Because of its excellent user interface and index, Ahrefs is one of the few SEO tools that I use every day.
THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!
Nice Information. It’s Really helpful to me to get ranked in Google 1st position. I have found some more tools from my end ..Please go through it. http://crbtech.in/SEO/101-best-seo-tools-the-complete-list-of-useful-tools-in-2017/
On my Mac to take a picture of, for instance, small parts of a screen – I normally use the keyword command Command-Shift-4 (I don’t know how PC users do it) but where this software comes in useful is if I want to take a picture of an entire web page that is too big to fit in your browser window.
Find Broken Link in wikipedia and replacing it with new your link was one of the good method but people spammed this technique in various forums and blogs that this section are closely monitored by wikipedia now. Most of the link do not stick now.
28. Beginner’s Guide to SEO – I know, I know. Another beginner guide to search engine optimization. But if it’s just as good, or perhaps better than the other guides in this list, it needs to be mentioned. Search Engine Journal are one of the highest-authority sites on SEO in general. They’re not only a SEO and digital news site, but an educational one too, amassing thoughts, ideas and learning from the industry’s thought leaders.
Using SEO will increase your traffic, but the best SEO practices will give relevant traffic. You don’t live on click-through, right? Best of all, our plans can suit any budget from startup to large corporation, and there’s no contract!
So I’m not good at English. Well I’m running a new vacation rental and travel website in French. But it seems that in francophone area people are reluctant to implement backlinks. I do need links to rank because I have strong competitors. So I’ve decided to ask for those links to Anglophone website owner. Since my content is in French, I thought I could ask for links to pages with solely touristic spots photos. What do you thinks of that?
And it usually makes the search results look kind of stupid too. Imagine you are looking for a local SEO consultant. You search and see 7 results that all look the same with almost identical titles starting with “Cityname SEO…”
When working on your SEO, you need to remember that Google loves content. Google, through their search engine, is trying to make the internet a better place for consumers. This means that they are looking for rich and expansive website that not only give the consumer the best website for their search but one that is also going to answer other possible problems as well. If you take SEO from a consumers approach you can’t go wrong.
Ahrefs — Industry-leading all-in-one SEO tool. Use Site Explorer to check backlinks, Keywords Explorer for keyword research, and Content Explorer for content research. We also have a Rank Tracker and many other tools. The full list of tools and features here.
I know I am leaving out some major players like Ahrefs and RavenTools. I could include WordPress Plugins that help with SEO and other SEOmoz tools that I love. But in this article my objective was to show my absolute favorite, most used tools, the ones I can’t SEO without. Watch for future articles on other tools I use and love, including Social Media Marketing tools and other outreach tools, plugins, and extensions.

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Lia Boangiu is the latest member of the Caphyon team. Her lifelong passions include literature, theater and film, but her newly found enthusiasm for blogging, search engines and SEO trumps other hobbies at the moment. She’s always game for a chat on any of these subjects, so don’t hesitate to connect with her on Google+ or Twitter. View all posts by Lia Boangiu
I have limited spots open for my shared SEO tools, start at $9/month each. Tools include Majestic, Ahrefs, bundle Semrush & Spyfu, bundle Moz, RegisterCompass & DomCop. You can make multiple subscriptions to get more than one tools. seogroupbuy.com
In the recent past, I could easily score top positions on Google (SERPs – Search Engine Result Pages) by literally “pumping” keywords into my content. What? That’s what was up – that’s how SEO experts were doing it left, right and center. I didn’t even touch link building but my rankings soared high like eagles on steroids.
Number of keywords suggested Indicate potentially profitable keywords Competitiveness of keywords Search Volume for keywords Keyword suggestion sources Current rankings for researched keywords traffic data on researched keywords Keyword Difficulty CPC metrics
Slow loading web pages. Excessive bounce rates. No calls or conversions. These issues, and many more, are the symptoms of a website that may be out of date, utilizes expired plugins or extensions, ore even worse – might have been hacked. We are able to efficiently and rapidly identify many major and minor website performance issues that can impact your internet marketing efforts. And once the problem has been identified, we work to ensure that the problem doesn’t occur again.
Digital marketing is a science and an art. A combination of multiple different facets that when done correctly in unison will increase customer retention, sales and most importantly PROFITS. So why would you choose a company that doesn’t have a full view of what is going on in your digital world? Marketing Empires can take you from development of your website and social media profiles to marketing and beyond. All under one roof.
Glad to say that these are no doubt the wonderful one which delivers good results. Presently I am using Moz and Google Analytics. As you mentioned: Google Analytics is the father of all SEO tools.”Ha, ha, it’s very true of that statement, and one can check out various aspects by using it. Glad to know your findings too by using it by checking your client’s page. Thanks for telling about that story too.
Retailers and e-commerce brands should integrate visual search into their marketing strategy. Pinterest is leading the way for visual search. Pinterest gives you the option to highlight a section of an image then create a search for that part you highlighted. Google Lens and other applications are also stepping up their game.
Some marketers believe that there are “tricks” that will improve the relevancy of sites within the search engines that are spider- (crawler-) based. Not only do some of these tricks not work; many of them can result in negative relevance penalties as the engines take measures to punish search marketers seeking to manipulate ranking and relevance. That said, there are still compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, content formatting, content clarity optimization, and server platform adjustments.
Asana has been an absolute game changer for us here at Moving Mountains Advisors. We’ve been able to cut hundreds of dollars a month in project/task management software and jump to Asana over the last few months. Each project has its own calendar and conversations. You can assign tasks and be reminded of everything going on. Each day our team members wake up and know what on their plate for the day/week/month/quarter.
That’s a really harsh generalization, Peter. Reddit is one of the top 25 sites in the US, which means it gets a mix of people. The demographic is definitely on the younger side, but I don’t agree that it’s full of unemployed people living in their parent’s basement.
This was one of the awesome posts I’ve ever read but I am stuck with a query. I aim to target good keywords in the beginning of my title tag so they rank well. But now I am going to start writing “How to” guides. But then how can I target the keyword in the title tag?
180. PubCon – This is one of the longest-standing digital conferences in the world, with a tradition going all the way back to 2000. It takes place in infamous Las Vegas every year, but don’t let the location fool you – this is as serious as it gets, as high-quality as it gets. With over 130 participating countries, one can be sure to learn the latest from the best, on topics like social media, SEO, digital advertising, and more.
Every single client you get will, for the most part, need variations in your SEO services. So getting a clear picture and systematic approach to how you will be handling the client services is vital. Mapping areas that need to be worked on like, On-Site, Images, content, video, backlinks, anchors, etc are necessary.

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4. Check your keyword density and tweak as necessary. Keywords and phrases for a page should be around 3-5 percent of the total text and links of any particular page (not too much more and not too much less). Don’t just focus on your homepage. It’s about 50 percent of the search weight of your Website but every page needs keywords to create a “theme” for search engines. The more pages that are ranked, the more entry points your Website has.
If you want to check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability), URL Profiler is the best tool on the market to get the job done.
The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!,[19] mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and as of 2006, Ask.com[20][21]), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).
As mentioned above, it’s not just the case that these are tools for agencies and consultants, but all marketers should be aware of what’s available and what their team are using. With the vast array of tools out there, it’s difficult to know which may be relevant, so it’s best to break down or categorise them. So if you’re thinking of reviewing your tool set for 2017, here’s what we recommend.
A fantastic tool for crawling your site and understanding the myriad technical problems that are inevitably happening. Screaming Frog crawls your website just like Google does, and tells you exactly what you need to fix.
The most critical step in B2B search engine marketing is to strategically select the most important keyword phrases for your company. If you do not perform this step properly, your search engine marketing campaign is destined for failure. When choosing the best keywords, it is critical to choose phrases that are not only relevant to your business, but also ones that are searched most often by your target customers throughout the buyer’s journey. Begin by getting inside the heads of your customers and brainstorm about potential terms your customers use when thinking about your products and capabilities through the awareness, consideration and decision stages of the buyer’s journey. Ask your salespeople and customer service people what phrases they think are most important. You may even want to ask your best customers. Then, turn to keyword research tools provided by Google Adwords, Moz, SEMrush, HubSpot, etc. to create a list of highly searched terms that will drive targeted traffic to your Website.
Search engine advertising (SEA) is an efficient and affordable online marketing strategy that helps your company website enjoy greater visibility by advertising on Google using varying methods. We differentiate between Google Ads, which are paid advertising, and the organic search results, whose ranking is determined only by the search algorithm. When you advertise on Google, text is displayed above, next to, or under the search results if it suits the search query, and is identified through the “ad” label. Aside from this, there is little difference between them and the snippets (text extracts from websites) in the middle. Ads on google are free initially; the clicks that the advert generates are billed. The price per click depends on your budget and how accurately your website is suited to the search query. As Google is by far the most used search engine in the US, search engine advertisement here is among the most profitable. AdWords is a program that Google uses to sell its adverts worldwide. With our tool you can invest in Google-AdWords campaigns in just a few clicks. The 1&1 experts can give you advice on finding the Google advertising plan that’s right for your budget and takes into account the right keywords. With the right strategy for search engine adverts, you can then directly and efficiently target potential clients.
A pivotal component in a search engine marketing (SEM) campaign is a well-written ad. Other factors influence whether your ad will be displayed, but success is determined by whether your ad can inspire anybody to click through.
Find link opportunities Verify link quality Build link strategy based on competition research Find sites that already link to you Find contact info Automate outreach Monitor link profile growth Verify links for nofollow etc (anti-cheater mechanism) Extra: Link analytics
Here are the tools that are going to help you when you are trying to figure out what behind-the-scenes aspects to your site are not working. Even if your site used to be running well, little things can happen over time that can effect your SEO performance. It is a good idea to check up on the technical side of your website every couple months, even if there are no noticeable changes in your organic traffic. It is always better to catch and fix your issues before they become a thorn in your side.
True – it can get a little messy if your data mining is too broad. But if you really focus on the types of links you are looking for – once you export that data to excel and have a play with some filters, you can really dig up a lot of opportunities.
Since humans process visual stimuli as much as 60,000 times faster than text, images are a great way to reach your audience. Your alt tag should include your targeted keyword and make the value of your image clear to the search engines. Remember, the search engines cannot see your image, it is up to you to tell them what it is and why it is important.
Today, in order to attract potential customers, marketers have to provide readers with something they’ll enjoy. That’s where content marketing comes in. It’s a marketing methodology that drives individuals to your product by creating quality content they love, and converts them into lifelong customers. Read More
Shelley not only beat out all the boys angling for the top Texas SEO spots but achieved numerous #1 rankings across multiple keyword categories for most of her clients. That’s no small feat, especially considering that Dallas, TX is known for being one of the most fiercely competitive, lucrative, and desired online real estate locations in the U.S. to the SEO and many other industries.
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Now, you only get a specific amount of ‘requests’ (like credits or uses) per day, so you’ll have to be precise in how you spend your time. But, if you know what you’re looking for before you go into the tool, you’ll survive on the free tool.
I attempted an earlier message, but it appears it didn’t go through. I just wanted to say thank you for all the quality content you spend hours putting together. I’ve deployed a number of techniques you’ve discussed and have seen a positive response from day one.
AWR Cloud, our third Editors’ Choice, is rated slightly lower than Moz Pro and SpyFu as an all-in-one SEO platform. Yet breaking down our SEO tool categories further, it leads the pack in ongoing position monitoring and proactive search rank tracking on top of solid overall functionality. On the ad hoc keyword research front, KWFinder.com tool. DeepCrawl’s laser focus on comprehensive domain scanning is unmatched for site crawling, while Ahrefs and Majetic can duke it out for the best internet-wide crawling index. When it comes to backlinks tracking, LinkResearchTools and Majestic are the top choices. SEMrush and Searchmetrics do a bit of everything.
Secondly, we have white and black hat SEO. The former is an SEO strategy that adheres to SEO rules established by Google and other search engines. On the other hand, blackhat SEO involves gaming search engines, which will only land you in hot soup. You should endeavor to build a white hat SEO strategy, and never once think about manipulating search engines using black hat techniques. In simpler terms, don’t try other dirty tricks that are not contained in, say, this resourceful SEO Guidebook by Google.
3. Google / Search Console – Search console provides us with real diagnostic data direct from Google and in the black-box world of SEO we avoid this at our peril. Google itself and the array of advanced site commands can be mined to find real competitive intelligence – want to know who your competitors are? Google your main search terms. You can then even go and look at their sites in Screaming Frog and Majestic if you really want to get a started on a SWOT style competitor analysis. Want to know the biggest sites in your business category – Google around and you can quickly build up a list of candidate sites for link / exposure building practices.
The auditor files up to 3 levels of a root domain and will create a list with the URL’s, titles, and descriptions. It can also spider for a variety of other elements including the Pagerank of the internal pages, validation errors, broken links, duplicate title and description tags, and more.
165. SEO – From Beginner to Boffin – Brian Bentley has a very direct, pragmatic and approach to SEO, perhaps thanks to his scientific education background. His eBook approaches SEO as a science, looks down on Google, and practically convinces you that you can be successful. It provides you with theory and pragmatic approaches, gives you cues on technical aspects of SEO, and even gets into detail about the more popular social media platforms.
Whichever route you pursue, once you’ve created the 10x content, reach out to get influencers to share their views. In doing so, not only will they often help promote the article, if you target the right influencers, sometimes you can get a natural link from them when they blog about your topic.
Density aside, keyword research remains at the heart of any sound SEO strategy. Many tactics within SEO will rely on the keywords you choose to target and try ranking for. Whether you’re creating content on site, optimizing on-page aspects (covered below), or using the keywords for anchor text in backlinking (also covered below), the keywords you select will be used greatly.
To analyze visitor engagement with your site pages, the SumoMe Content Analytics is an extremely helpful tool in looking how many of your site visitors scroll down until the very end of the page. From the data, you can also find out which part of your page where 50% of your visitors leave. Determine which elements of your site pages serve as obstacles that prevent visitors from scrolling down your page and optimize your site as you see fit.
Creating internal links to help users better navigate to other pages of relevant content is best practice. The best practice is to not over optimize. Keep your links natural and don’t try to create too many internal links on one page.

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Majestic is GREAT for getting link building ideas – but a tool like Link Prospector can REALLY expand upon those ideas, once you’ve identified a particular type of link you’d like to focus on. Link Prospector (a part of Citation Labs) is a brilliant tool for doing this.
Do you know the right questions to ask when creating, implementing and evaluating your online marketing strategy? If not, take a look at these 60 questions that will help you focus your thinking and approach toward producing measurable business results.
Search engine marketing specialists can work in any industry or business that has an online presence, however the largest industry for employment is the marketing industry. Businesses now turn to outside marketing firms for their SEM needs.
With paper Yellow Pages quickly getting buried in the bottom drawer of the filing cabinet, local search is being an essential part of any online marketing campaign. Learn which sites searchers are turning to for listings and reviews and find out how online shopping for cheap clothes can put your best foot forward on them.
Let me give you just one example. We have a client that is in the real-estate niche. Focusing on a specific type of real-estate purchases. We made a move this year to look more for long-term strategic partnerships rather than one-off guest post. We wanted a more robust backlink profile that would benefit both parties long term. 
All three types of queries are important and each could ultimately lead to a sale. Someone finding helpful information on your site may very well come back later and buy something. The important thing to understand is that what a person types into a search engine reveals something about their intent and that based on the searcher’s intent you’d want different pages of your site ranking for different queries.
Screaming Frog is a flexible and fast tool that is designated specifically for crawling and finding on-page issues. It has a few useful integrations, like Google Analytics, Google Search Console, Majestic, Moz, and Ahrefs. It is reasonably priced and has a free version. However, it is not suitable for search engine optimization. In case you need something more than just a technical audit, you will have to use one more tool or choose the tool that can do both technical and SEO audits.
Buzzsumo is quite simply a very good tool. It has an incredibly easy to use interface and allows you to quickly identify what content is working well around a particular topic as well as highlighting the major influencers.
“While the paid version offers much more insight into the details like specific links identified to a website, Ahrefs is one of the best free tools available if you need information on the health of an overall link profile and are not a volume user.”Although there is also a paid version of the tool, I am a big fan of Ahrefs.com as a free tool.
Finally Screaming Frog’s Spider is probably the most under priced tool in the SEO space. While more expensive crawlers have been developed over the past few years Screaming Frog SEO Spider is still the first tool that I renew without even thinking about it. Having a web crawler really helps you to see where there are glaring technical issues holding your site back. If you want to learn more about why I love this tool so much then SEER interactive explained it better than I ever could!
In a nutshell, the Pixelmator is an incredibly sophisticated tool that gives you the power of creativity with just a few simple clicks. It’s not only fast, but it will help you get all of your work done in a short span of time.
However, while bidding $1,000 on every keyword and ranking #1 for every relevant search sounds nice in theory, most businesses have to play a balancing game between ranking higher and paying too much for clicks. After all, if it costs $17.56 to rank in position #1, but you can only afford to pay $5.00 per click, bidding $1,000 on a keyword to guarantee yourself the #1 position would be a great way to bid yourself out of business.
Google loves WordPress blogs – regularly updated blogs – so keep your blog section fresh. Make an attempt to update your static web content e.g. about and product pages as well. While it might take some webmasters the coming back of the Messiah to update the content of their static pages, the blog feature of WordPress allows you to feed your website with fresh content on a regular basis. Make use of the blog!

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If I had to pick three tools that I needed to run a successful SEO campaign I would have to choose Screaming Frog, Link Research Tools, and Google Analytics. While there are a lot of tools in the market, if I was limited it would be those three. Why?
Kerboo is an SEO tools suite for search engine marketing pros. Includes backlink analysis, link prospecting, on-site SEO audits and rank tracking. Cool Feature: “LinkRisk” analyzes your link profile and identifies spammy/dangerous backlinks.
Despite heavy investments in technologies designed to simplify business operations, many organizations still feel stuck in the slow lane because of time-consuming manual processes across their business. In fact, sales teams can spend up to one-third of every day manually entering data for customer quotes, proposals, and contracts!Document automation solutions can transform your … Continue Reading…
Matthew you are very good and give anyone learning seo a lot of very helpfull info. You are my No1 for seo. I am going to email you now, but jst wanted to leave a comment saying this is a list i have wanted for a while now.
Tip: Along with delicious I search on scoop.it for similar opportunities. If they liked an article related to a year.. say 2013 and you update the resource to 2014 chances are they’ll share it. Kind of a twist on your delicious + sky scraper technique. You don’t even have to make the content much different or better, just updated! Got some fantastic links recently because of it.
When you work with our Charlotte SEO firm, you are working with an SEO consulting firm that works not only to help your business grow now but in the future as well. Search engine updates are routine, and your SEO should not lose its value over time. Both our on-site content optimization and our off-site strategies combine to create a strong, effective initiative that will grow with your business.
Online marketing strategies are often very different between different industries. There are numerous variables which will affect the amount of time it takes for a business to realize a return on their online marketing investment. Many of these variables include the amount of the investment, the nature of the campaign in regards to how aggressive and ambitious the campaign is, and the size of the online marketing agency.
There are differing opinions on this issue with one group of people saying that Google and other search engines ignore the text included in the HTML block quote tag when crawling a web page. Therefore, the text within the block quote tag won’t be included in terms of SEO. Until a more definitive answer can be determined to this issue, it’s a good idea to keep it in mind and use the block quote tag cautiously.
Secondly, I select another Google tool, namely Search Console formerly known as Webmaster Tools. It’s the only way to look behind the curtain and get an idea of how Google sees your website. You get notifications about manual actions taken against your website, see which keywords your website ranks for, and much more.
Hubstaff is a time tracking tool we use to make sure that everyone in the team is doing what they’re supposed to do. It takes 3 random screenshots in a span of 10 minute just to keep everyone on their toes. I cannot recommend this tool high enough. Try it here.
With the huge difference in click-thru rates between organic searches and paid ads, SEO can definitely return a higher ROI. Of course, PPC will drive immediate clicks while SEO may take up to 6 months or more to really take effect (drive significant traffic gains). Good article, spot on.
Getting a higher search engine rank will always be about compelling products and information that is spread by word of mouth. I love what my colleague Klee Kleber, the VP of marketing of Rackspace, says about SEO: “It’s a religion.” I, like everyone else, have different beliefs on how Google works and we can talk about it until we run out of breath — but no one knows for sure except the hundreds of Ph.Ds that work at Google. But a strong foundation of great products and quality keywords and links is always the best place to start and build from. To learn more about SEO, check out the best two sources I have ever found at SEO Book and SEOmoz. Keep me updated on how it goes.
The progress tab compares and presents data from each site audit in a graphical format. You can easily overly specific ‘issue’ metrics to get a clear indication of where improvements are being made and more crucially where issues are on the increase.
Hiver is an extension that turns your Gmail mailbox into a mobile command center for your business. Hiver empowers you to access and manage your shared inboxes, assign emails as tasks to your teammates, write notes on email conversations as well as prepare professional looking Email templates. Start your free 14-day trial here.
Hi Brian, thanks for these amazing tips. It is clear that coming up with the right niche and killer keywords is important. And the SEO techniques that you’ve explained are very valuable, especially these times when shortcuts don’t add value.
We are a full service marketing agency now so here are a few other tools people would love to know about if you ever do a write up on this type stuff. We’re always looking to replace and upgrade tools.
Posting big news releases from your business is a great way to spread information quickly and to a large audience. Our best SEO company text and technological tools help improve the ranking of your message on search engines, increasing the chances that users will come in contact and share the newsworthy information. An added benefit of our online press release services is that through the links we construct joining the press release with your website, they add valuable SEO elements to your existing website.
I personally see little to no value in these lists for someone who is trying to find a SEO agency with which to partner. Maybe I’m wrong and if you believe that I am, please tell me why in the comments.
Search Ads Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of paid search. There, you’ll find additional sub-categories for special topics in paid search marketing reading a newspaper that didn’t have headlines. You would have to read half of the article before you knew what it was about. Adding headers and sub-headers is like adding headlines to a newspaper. It gives context to your content before a user dives into it and it also helps organize all of the information. A common best practice is to work the keyword into the H1 header.
Hi there, am interested to try your trick in Wikipedia, but am also not sure of how should I do tht, coz i read some posts saying tht “Please note that Wikipedia hates spams, so don’t spam them; if you do, they can block your IP and/or website URL, check their blocking policy and if they blacklist you, you can be sure that Google may know about it.”
Real time and specific tracking are huge benefits of SEM/PPC advertising that allow you to see exactly what you’re getting for every marketing dollar you spend, and obtain more leads. You can be more efficient with your advertising efforts, and translate clicks into revenue.
And its not very surprising that these are the companies who are involved in grey hat techniques. Many of the companies from these top SEO company lists have used grey hat techniques themselves. Check their backlinks and you’ll know.
Your web site should also prioritize people over search engines. After all, it’s people who are visiting your site and making decisions on whether or not to purchase, subscribe, or form relationships with you. That said, simply using SEO tools isn’t going to lead to a successful SEO campaign, but if you’re just getting started with SEO (and you have that solid content marketing strategy in place), I’d go with the basics and use Moz Pro, Screaming Frog, and Twitter.
Hey, very nice roundup. Great research and obviously a great post. The tools you have shared, I also personally recommend them, even I use them. All the tools you have shared is pretty important for any SEO platform. Thanks for sharing. Keep helping.

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At Ignite Visibility, we have made major changes to our SEO content marketing post Google Hummingbird Update. We currently deliver high-end inbound content marketing, which sends large levels of traffic, social shares and links to the website. Our content strategies set us apart from other SEO companies, as our editorial team delivers the highest quality content. We have 15 writers on staff, as well as a content manager, who ensures each piece of content is the highest quality. In addition, we have full translation abilities, allowing us to optimize your website in an language. Read Articles on the Hummingbird by Ignite • Google Hummingbird Update to Impact 90% of Searches • Key Google Hummingbird Update Changes • Ignite Visibility Video, Google Hummingbird Update SEO Content search optimization is a critical part of the process. The process is very straightforward; we will simply take the keywords listed in the keyword assignment for that page and work them into that page’s copy. This will be a further signal to search engines to rank you for those terms. In this phase, we will also make sure that all on-page titles, such as H1s and H2s are optimized. Furthermore, post Google Hummingbird update, we ensure that certain topics are touched on which Google deems high-quality. Our formula for copy optimization is proven to work.

While they offer effective organic marketing strategies, VJG is able to handle a wide variety of projects including unique web designs, developing specialized platforms, and creating mobile applications and websites either for in-house use or aimed at clients and partners. We work with online marketing experts around the world to not only ensure a higher standard in professionalism, but to also ensure those working on our online marketing projects are experts within their region and line of work.

Thank you so much for give us this latest information about SEO. When i was reading your tips that same time i was trying you tips in second tab of browser. You all tips are right and useful. I think you should post new topic soon about SEO. I am waiting. 🙂

What do you think? Have you invested in search engine marketing? Which SEM platforms have you used? What best practices work for you? Share your thoughts, knowledge, and experience in the comments below! 

Buzzsumo – I’m a big advocate that great content can seriously boost your SEO results and Buzzsumo gives you a complete look at the best performing pieces of content on the keyword/topic of your choice. Also great for monitoring mentions for your brand, website, or people writing about similar topics to you. It is incredibly useful for finding what type content people care about for specific keywords.

Google Analytics is the best tool to understand your organic traffic. You can use it to monitor your organic traffic performance and allows you to compare to past performance. Once you notice any major differences to your traffic, you will most likely want to move on to another tool to find out what is causing the changes.

With this tool, you can look for links pages, guest posts, directories, forums and blogs out there, that there is a high probability you could get a link from. It’s a mountain of data you get back, so make sure you use this tool in a very focused manner.

Sparx IT Solutions serving 90+ countries of the world, is one of the renowned SEO service providers from India. We started as Sparx Technologies in 2007 and switched to Sparx IT Solutions later in 2010. With a valuable experience, we render professional SEO service in India to offer website optimization to our huge client base across the world.

A large number of internet users use internet on mobiles instead of laptops or desktops. Therefore, it is necessary that your website is mobile friendly to ensure good inflow of organic Google search traffic.

An ethical approach to your Search Engine Optimization strategy is paramount to success. While results are not typically seen in at least a month, the time and patience you invest in your website will more than likely pay off. As long as you follow the White Hat SEO technique and provide value to Google searchers, your website will rank in the search engines.

I revised and updated my SEO best practices guide to be more relevant for 2017 2018. I will update this page with a plethora of new insight before the clock strikes midnight on 12/31. I will focus mostly on local SEO since that search experience saw the most changes in the search results.

Use the sidebar on any website to pull up underlying metrics. Clicking on any metric in the sidebar opens a dialogue box of metrics details. It’s a fast way to check relevant parameters without ever leaving the page.

Writing content for your website can sometimes be an intimidating task. Going back to the whole premise of White Hat SEO, you don’t want to write your content for search engines. But then again, your whole goal to creating a website is to rank well with search engines and acquire quality traffic – isn’t it?

When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.

Regarding the amount of comprehensive data provided, this is the best resource. A massive amount of information returns with each search, but filtering through it is overwhelming if you don’t know how to use it. However, it is beyond compare if tracking your competitors is a vital part of your business.

This inbound marketing tool saves you time by gathering important rank metrics for all the sites you manage on a daily basis. It also gives you the information you need about your competitors to identify the best keywords for anchor text linking.

20. SEO 101 – A short guide written by Jill Kocher. While it doesn’t offer a lot of additional information you won’t find in the above-mentioned guides, her article places a lot of focus on keyword research and provides a lot of practical examples and strategies that should benefit any optimizer. When you’re done learning from her actionable articles, you might also like to check out the equally important second part of her guide, SEO 201, which tackles more technical aspects.

SEM Industry is a section of Search Engine Land that focuses not on search marketing advice but rather the search marketing industry (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections:

Not only are the tactics creative and unique, but you did an excellent job outlining each with step by step instructions, including great visuals, and providing concrete examples on how to implement the linking tactic. My favorite is probably the Flippa tactic. Amazing for pulling information on how other webmasters were able to acquire links, etc. Thanks again!

Then, see how many clicks you get for some of these high-impression terms. If your getting lots of impressions for a certain keyword, and not many clicks, that means that you have A LOT of potential to get traffic for that term.

174. The Link Building Book – Paddy Moogan wrote one of the best guides to link building, but in this new book, he takes it to a whole new level. When you’re done reading hundreds of articles with short lists of link building techniques, you’ll probably want to turn to something more serious, and this book is it. You get all the resources you need in one place, and learn tactics that are proven and most likely successful for anyone who tries them.

The Link Monitoring tool takes a good, hard look at your link profile and identifies your best-performing links. This can help you determine which link partners you should develop and which ones you should drop.

Otherwise, just pick a responsive WordPress theme and plugins from the start. Don’t know where to start? Total Responsive Multipurpose WordPress theme is a great choice for many an entrepreneur like you.

Longer articles, between 1,200 to 1,500 words, perform better in search, on average, Laetsch says. “It’s significantly different than it was two or three years ago, when 300 words was a pretty long page. Longer articles are getting more traffic, and they’re ranking higher in SEO, especially for competitive terms. The changes that Google is making, and the reason they’re making these changes, is to make sure they’re sending traffic to pages that delight humans.” He suggests breaking up long-form content with subheads, bullet points and images throughout the copy to make it easy for readers to more quickly scan and digest it.

This roundup covers 10 SEO tools: Ahrefs, AWR Cloud, DeepCrawl, KWFinder.com, LinkResearchTools, Majestic, Moz Pro, Searchmetrics Essentials, SEMrush, and SpyFu. The primary function of KWFinder.com, Moz Pro, SEMrush, and SpyFu falls under keyword-focused SEO. When deciding what search topics to target and how best to focus your SEO efforts, treating keyword querying like an investigative tool is where you’ll likely get the best results.

If I can make a suggestion, I believe Power Suggest Pro is one of the best upcoming SEO tools. The software enables you to see WAY more buyers keywords and untapped niches. There are some real profitable hidden gems with zero competition. You can find more at: powerprosoftware.com – I expect PSP to rival the big dogs over the next few years.. although I kinda hope it stays under the radar a little bit so it doesn’t get over-saturated.

We mostly charge our clients per project basis. Depending on the complexity and the size of a project, we fix a monthly fee for a project. However, we are flexible to get paid hourly. To know more about the exact charges and payment terms, please check our packages.

Annoying pop-ups: Great for conversions? Sure. BUT too many of them can send a visitor straight for the back button. Make sure any pop-ups are easy to close and don’t go crazy. Delayed and/or exit intent pop-ups are your best bet.

Hey George, your post is ranked number on when I was looking for another SEO tool so I decided to add a couple of my favorite tools. I found the Google Analytics Referrer Spam Killer tool to be incredibly useful and it looks like my Analytics is finally free of spam traffic. And another one is an advanced SEO checker https://seocharger.com/ it is an SEO checker that can regularly crawl the whole website checking each page for SEO errors and notifying you if something is wrong or broken. It can also check for broken images, links, and more.Keep doing great 🙂 best

Google Webmaster Tools and Bing Webmaster tools can provide useful insight to your site, but I only really look into these when I am digging deep, or looking for links I am not getting the benefit from.

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Thank’s Reid, I satisfied this article. This article almost provide helpfull seo tools. If you get any seo help for your website, just follow ..seo booster . You can use Link Collider as an SEO booster to get web traffic and connect with real people from more than 250,000 active users from more than 200 countries.
wow !! tons of very valuable information thanks a lot ! great piece. I love analytics and search console i also use http://grammarly.com to check for duplicate content it works well i use http://50seotools.com as well they have a good variety it’s plagiarism checker doesn’t compare to http://www.copyscape.com but for free it s great with 50 tools and no need to sign up just use it and split. im gonna check out your resources right now
Search engine marketing is about gaining visibility on search engines when users search for terms that relate to your business. For most companies, ranking highly in search results isn’t luck – it’s a result of solid effort in one or both categories of search marketing:
16. Search Engine Land’s “What is SEO?” – As you learn more about SEO, you will realize that Search Engine Land is one of the most valued sources for information and news. You like to subscribe to their newsletter or follow their website closely for reports on Google and the SE optimization industry. Their SEO guide is very well divided and explained, and offers a lot of actionable advice that can be useful to beginners and pros alike. They’re also quite proud of their Periodic Table of SEO Success Factors, which lists what they have found to be the most important elements of optimization.
This allows you to see if PR opportunities, or link building opportunities, are going to be worth your while. Even though the whole Do Follow vs No Follow argument is still up for debate, knowing what you’re getting yourself in to never hurts.
I will point out while these search engine optimisation tools are GREAT, it’s how you interpret the data, and how you go about making this data relevant to your business, that will see you succeed in your own link building efforts. I don’t agree with every measurement made by these tools, or with every result they provide. You don’t need the same links as your competitors to rank, remember.
1. Buzzsumo: I mainly use it for Identifying key influencers and researching competitors’ top social content successes. I also use to curate content for my weekly SEO roundup and he’s a more in-depth Buzzsumo review I’ve written.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]
Authority Labs also gives you the ability to track your competitors’ search rankings. This has its advantages. Knowing your competitor’s highest rankings and best keywords allow you to battle them for a top spot on page 1.
A decent blogger outreach tool. Just enter a keyword and Inky Bee shows you bloggers in that industry. Inky Bee allows you to sort by Domain Authority/Page Authority. That way you focus on the big shots in your industry.
Second, I’d go for SEMrush, which in addition to being a good competitive intelligence tool, has a really powerful site audit tool. It’s a less-known part of their offering, but works great in combination with Screaming Frog to tackle on-site SEO issues.

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You control the cost of search engine marketing and pay nothing for your ad to simply appear on the search engine. You are charged only if someone clicks on your ad, and only up to the amount that you agreed to for that click. That’s why SEM is also known as pay per click (PPC), because you only get charged for each click that your ad generates. No click? No charge.

22. Google’s Digital Marketing Course – Google is not one of the best sources of information thanks to their powerful search engine only, but through internally generated content as well. While they may be meagre with catering intelligence on algorithms, they provide a lot of extremely useful data and support in other areas – guiding users, webmasters, SEOs, marketers and business persons in general. This digital marketing course should teach you how and what tactics to apply in order to be a successful part of 21st century (online) marketing.

5. How Yahoo Search Works – This article by SEOBook clarifies not only how Yahoo! search works, but how it does so as compared to other notable search engines. However, it does focus more on Yahoo functions in particular, offering great insights into the history of one of the oldest search engines in existence.

Speaking of search engines “seeing” your images, you have to add the ALT tag to your images to make it easier for the spiders. The ALT text represents alternate (alternative) text, the text that’s shown should the image fail to load for whatever reason. The ALT tag has another purpose. It was meant to help screen readers “see” your images. Screen readers are used by visually challenged people to consume content on your site. Search engines spiders use the info contained in the ALT tag to “see” your images as well.

The most important SEO tip for 2016 is to focus on your audience, Shepard says. “In the past, it was about marketers trying to promote what they wanted people to see. Today it’s about delivering what people actually want to see that will give you an SEO ranking boost.”

If you have a lot of images on your site and you cannot improve performance with the recommendations given by the tools mentioned above you can consider using a CDN (Content Delivery Network) service such as Cloud Flare or Amazon Cloud Front

6. Build a sitemap page. Building a sitemap helps search engines discover every page in your website. The best sitemaps list the pages in your site along with brief keyword-rich descriptions of the page. If you have too many pages on your site, create as many sitemaps as you need and make sure they’re linked together.

The SimilarWeb API is useful for returning some additional metrics such as web traffic numbers, category and tag statistics, and traffic sources. The browser extension makes it easy to instantly track these metrics on any webpage.

It is another free key service by Google for webmasters. It allows webmasters to check indexing status and optimize and control the visibility of the website. Google re-branded Google Webmaster tool to Google search console in May 2015. Google has refreshed its user interface and improvements in this year.

29. E-commerce SEO: The Definitive Guide – For those of you interested in learning SEO for eCommerce, I recommend this dedicated guide written by Brian Dean. You would need to focus on more conversion-focused keywords, or search terms that express buyer intent. Building content, links, traffic and general site and brand authority require a different approach for eCommerce sites, and this guide is quite thorough in teaching you what to do and most importantly, how to do it. You will learn about keyword research and targeting, competitor tracking, site architecture, on-page SEO, internal links, technical SEO, content marketing, site auditing, and more.

Google Analytics is a tool that right off the bat, you need to be using. Dive deep into the metrics and understand audience insights, strong landing pages, user interaction, bounce rate, and more. It’s free and it’s Google’s own tool. Don’t disregard it.

The third type of crawling tool that we touched upon during testing is backlink tracking. Backlinks are one of the building blocks of good SEO. Analyzing the quality of your website’s inbound backlinks and how they’re feeding into your domain architecture can give your SEO team insight into everything from your website’s strongest and weakest pages to search visibility on particular keywords against competing brands.

Cognitive is a monster of a tool, it helps with rankings, competitor research, backlink analysis, content auditing and most predominantly Unnatural Link Detection and Link Removal. It really is a fantastic tool, which has a preview screen so you can check the sites, before deciding whether to add to a disavow file or leave them as a link. CognitiveSEO then creates a disavow file for you, which you can upload immediately to Google. Job done!

Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”

With a huge, updated index Majestic is one of the top link analysis tools on the market. The tool also has a few helpful propriety metrics like “TrustFlow” and “CitationFLow” that tell you whether or not that site you want to get a link from is authoritative or spammy.

There are billions of web searches in the U.S. each month. Discover how your website can be found by customers who need your products and services. Learn how to choose the right words to describe your business and explore online marketing tools like Google AdWords Express and Google AdWords.

With more than 126,000 users, a lot of people have trusted SEOprofiler with their search engine health. SEOprofiler follows Google’s guidelines for search engine optimization, optimizing your ranking opportunities. The toolset available provides link analysis, competitive intelligence, link building, keyword research, social media, website audits, and more.

White-labeled reports help you visualize your data. Using your logo and company colors, you can build customized ranking reports, keyword reports, link reports, analytics reports, and more. Schedule reports to send to clients or create them on the fly when you need them.

Editorially granted backlinks are a strong signal that your content is important and useful. It’s critical to make sure you craft content that is link worthy and useful to searchers. Ahrefs helps me keep tabs on the competition and what they’re doing right (or wrong). Since a backlink is an endorsement, it’s important to keep your finger on the pulse of how you line up in your field. Ahrefs is an innovative company, which is partly why I feel comfortable saying they’ll likely stay ahead of the curve for years to come!

“Being an SEO firm is kind of like being a graphic designer. It doesn’t take much to call yourself a graphic designer; anyone buys a copy of Photoshop and suddenly they’re a graphic designer,” he says. “It’s hard to separate who is really an SEO firm and who’s going to be a black hat spammer.”

This 10,000 word ebook will take you behind the scenes and show you 24 ways to use SEMrush to perform keyword analysis, audit paid ad campaigns, dissect content strategies, backlink analysis, keyword rank tracking, identify site monetization opportunities…and more.

Short articles that don’t bring anything new to the table can get your website penalized by Google Panda. Also make sure you are not covering the same topic too many times, or your site may start to look like a content farm.

var jqr = jQuery; var f7 = new LiveValidation(“input_1_7″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”text” },additional_data )); all_validations[1][7] = f7; f7.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); var f2 = new LiveValidation(“input_1_2″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”email” },additional_data )); all_validations[1][“2”] = f2; f2.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); f2.add(Validate.Format, { pattern: /^([^@\s]+)@((?:[-a-z0-9]+\.)+[a-z]{2,})$/, failureMessage: “” ,validMessage: ” ” ,jqObj: jqr } ); var f5 = new LiveValidation(“input_1_5″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”text” },additional_data )); all_validations[1][5] = f5; f5.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr,mask:”(___) ___-____”,livevalidkey:”5″,form_id:”1″ }); var f4 = new LiveValidation(“input_1_4″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”textarea” },additional_data )); all_validations[1][4] = f4; f4.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); } catch(err) {

You can break down SEO into two major categories – On-Page SEO: Ensuring your title tags, meta tags, site architecture, and content are optimized for near-perfect search engine comprehension and indexing and Link Building: Getting other websites to link back to your site. We’re going to focus on the second category because it can be the most rewarding in terms of traffic gains. Unfortunately, it’s also the most difficult because a lot of it is beyond your control. Link building is truly an art and link prospecting is the smartest way to ensure the highest level of success.  Read More

Managing how quick your page load speeds are can majorly impact SEO, as well as UX. GTMetrix is a tool to examine the load speed of a page and diagnose opportunities for improvement, so you know how you can further polish your website. You can even compare the speed performance against competitors!

Link building with guest posts can be a good practice or it can create website spam. There are clear rules that you need to follow, otherwise, you could be setting up your website for disaster. In this article you will learn the subtleties of using guest posts to acquire backlinks and improve your rankings.

This is where I feel many articles and advice out there have it wrong. You really shouldn’t let keyword considerations cloud your mind, and I don’t think it’s necessary to go back and stuff keywords into your content. However, you can do keyword research to fuel some of your topic ideas. If you know what keywords people are searching for, create a blog post about it and allow those keywords to appear naturally in the text.

Just a suggestion, but maybe you could write an article about generating traffic to a brand new blog. As you know, when you start out, you have only a couple posts and very little credibility with other bloggers, also the search engines will take considerable time to be of any benefit initially. Would be interesting to know how Brian Dean approaches that dilemma!

13. Refresh your Website with new content and pages regularly. One easy way to do it: Find related subject RSS feeds and add a couple to your Website too. I like Google AJAX Feed and WebRSS for this, and there are more here.

The leading search engine, Google, has announced that they are moving away from desktop-centered indexing to mobile centered which means they will be giving priority to how your website loads and functions on mobile versus desktop, this is a significant shift in their algorithm.

SEO is an acronym which stands for Search Engine Optimization. SEO is a broad term used to define any kind of optimization efforts toward your website that result in increased visibility in search engines like Google, Bing or Yahoo.

Google Analytics is the de facto analytics software, and the only tool for checking lots of data – but I find I log into my Clicky account more than I do GA these days – if all I want is a quick and dirty analysis of a page or keyword. Brilliant tool.

First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. One way to accomplish this is by using WordStream’s Free Keyword Tool.

Leave visual clues. Display logos and text certifying that you comply with security standards. Show them your SSL/Visa/other security and encryption standards or certificates. Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions.

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Over the past year or two, we’ve also seen Google begin to fundamentally alter how its search algorithm works. Google, as with many of the tech giants, has begun to bill itself as an artificial intelligence (AI) and machine learning (ML) company rather than as a search company. In essence, Google is changing what it considers its crown jewels. As the company builds ML into its entire product stack, its core search product has begun to behave a lot differently. This is heating up the cat-and-mouse game of SEO and sending the industry chasing after Google once again.

2. Majestic SEO – If Screaming Frog is our go-to on page tool then Majestic is our go to off page tool. There are several link indexes out there but Majestic is built by UK folks (just down the road from us in Birmingham as it goes) and I tend to find the best overall results. You will need a pro account to see the historic index to really get the most from the tool however for getting a good idea of relative authority and the all important link profile Majestic gets my vote.

Just go to Settings > Permalinks and select Post Name or Month and Name. Do this long before adding content to your blog to avoid broken links. If you had no idea, broken links are bad business for SEO, and if you’d like to learn more, Elegant Themes published a great post on why you should never use the default permalinks setting.

Ubersuggest is free,  and I would highly recommend you to give this site a No matter, you might already be using Google Keyword Planner, but having an extra tool to dig deeper never hurts, right?

Editors Note: This post was originally published on Aug 25, 2014 – we’ve made some updates to this post to highlight some new tools that have entered the SEO scene. Are we missing your favorite tool? Let us know in the comments below 🙂

If I had to pick #4, it would be keyword research tools. Unfortunately, I haven’t found one that truly shows user vocabularies and mental models. So I use a variety of keyword resources. Honestly? Usability tests and studies tend to give me the best user keywords. Keyword research tools tend to be a supplemental source… not a primary source…of information.

Alex, this is great stuff. This is the first time I have seen anyone REALLY explain SEO the way you did. I have been building websites for several years and I have been completely missing out I guess. Whether it be my program I use to build my sites or just ME. I would like to see if I could get some direct help from you on getting my sites really noticed. Please contact me direct at the email listed here. Thank You and please contact me when you can. Thanks

When creating your posts, add SEO-friendly tags and categorize the posts accordingly. If you use SEO plugins such as Yoast SEO, you get fields to add meta description, SEO title, and focus keyword to your post. Utilize these features to SEO-up your post. While optimizing your content, the Yoast SEO plugin also helps you to determine the SEO score of your article long before you hit the publish button.

First you can check your analytics and especially the time users spent on a page. A reader will stay longer on the page if the content is good and second the number of social media shares (Facebook likes, tweets etc.).

Perhaps one of the most iconic scenes in the area of San Francisco is the Golden Gate Bridge. It is also one of the most famous bridges in the world. On a daily basis, some 120,000 automobiles travel across the 1.7 mile span of the bridge. There is also a pedestrian walkway, and you should save the time to either cross the bridge on foot or by bike. If you are going to be crossing on a bicycle, you will need to do so on the west side.

It is important to find plausible keywords to target. If you start your SEO campaign by targeting single or two-word keywords like “id theft” or “identity protection”, then your initial SEO effort will be difficult. A good initial keyword research strategy is to think of 3 or 4-word keywords that you can target and focus on in your site content. A more plausible keyword to target would be “Child Identity Theft Assistance” or “Child Identity Theft Protection”. These 4-word keyword phrases will have significantly less competition and thus easier to rank for. Most importantly, they will still generate relevant traffic to your website. As an example, a new website devoted to Identity Theft Protection will take longer to be ranked for “identity theft” than Child Identity Theft Protection. Once ranked for this and other long-tail words, the new site will be able to show up in the index for more complex shorter words, like Identity Theft.

At http://seocompanyreviewer.com, we are a group of experience search engine marketers that aim to find clarity in the over populated world of SEO. Getting real results and true value for your money is difficult no matter what industry it is but especially in the marketing world. It is hard to know exactly what it is that you are paying for. With so many companies offering ‘guaranteed’ results, it is hard to know how will stand behind their contracts and promises. After evaluating, researching, and investigating thousands of SEO agencies and companies, we have compiled a select group of businesses that have proven real results through quality SEO work.

Lost Love Spell or Spells are used or performed, if you have lost your loved one and all the efforts that you have tried have failed and there is no way that you can get him/her back. Lost love spell might bring your love back. Also if your love is with someone else then by the power of this spell your love might break his or her relation and may be with you.

However as the aforementioned Searchmetrics research suggests, year-on-year correlations between backlinks and rankings are decreasing, so perhaps over time ‘links’ may not be as important to SEO as we once thought.

Blogs are simple programs that allow web site owners to quickly and easily publish new content to their web site. Our series of articles on blogging offers practical advice on setting up a blog, deciding what type of content you should publish on your blog and how you can use blogs to market your business.

Unlike many outreach platforms that are clunky and confusing, PitchBox is a breeze to use. Just enter a few keywords and the tool scans the web for people to promote to (and automatically grabs their contact info). Then reach out to them and track your results.

Since not all links are created equal, a link from a website with low link juice will not be as effective as a link from a site with a medium amount of link juice. If Site A receives links from multiple sites, it should theoretically rank higher than Site B. But if Site B has a single website link to them with a high amount of link juice, it will outrank Site A.

Search engine advertising (SEA) is an efficient and affordable online marketing strategy that helps your company website enjoy greater visibility by advertising on Google using varying methods. We differentiate between Google Ads, which are paid advertising, and the organic search results, whose ranking is determined only by the search algorithm. When you advertise on Google, text is displayed above, next to, or under the search results if it suits the search query, and is identified through the “ad” label. Aside from this, there is little difference between them and the snippets (text extracts from websites) in the middle. Ads on google are free initially; the clicks that the advert generates are billed. The price per click depends on your budget and how accurately your website is suited to the search query. As Google is by far the most used search engine in the US, search engine advertisement here is among the most profitable. AdWords is a program that Google uses to sell its adverts worldwide. With our tool you can invest in Google-AdWords campaigns in just a few clicks. The 1&1 experts can give you advice on finding the Google advertising plan that’s right for your budget and takes into account the right keywords. With the right strategy for search engine adverts, you can then directly and efficiently target potential clients.

First of all, I would like to put one thing aside. There is no way that Google or any other search engine can ban you for using our software‚  And this is because for Google, AWR looks like a regular web browser. We send the EXACT data web browsers send. There is no way for Google to find out that you are using a tool like AWR.‚  And even if they knew, they have no way of knowing your website domain. AWR sends queries that only contain the Keywords, NOT the URL. It then searches the URLs in the results Google sent back.  This means they have no way of making a connection between the IP address of your computer, where AWR runs from, and your website.  If this was possible, then I could fake this information to look like my competitor domain and then get him banned!

1) KNIME – It’s an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. As far as tools are concerned, it’s a jack of all trades. I wrote about how it can be used for http://searchwilderness.com/semantic-keyword-research/”>semantic keyword research.

If I can make a suggestion, I believe Power Suggest Pro is one of the best upcoming SEO tools. The software enables you to see WAY more buyers keywords and untapped niches. There are some real profitable hidden gems with zero competition. You can find more at: powerprosoftware.com – I expect PSP to rival the big dogs over the next few years.. although I kinda hope it stays under the radar a little bit so it doesn’t get over-saturated.

A tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> element of the HTML document. You should create a unique title for each page on your site.</p> <p>SerpWorx is an SEO metric aggregator bringing all of your SEO metrics into a centralized dashboard with a single click. It integrates with Majestic, Ahrefs, Google PageSpeed, Moz, and SEMrush. Instead of checking multiple dashboards for the data you need, you can save time by logging into SerpWorx for a transparent view of all of your metrics.</p> <p>Klipfolio can also benchmark your actual traffic, both organic and through ads, against goal-completion metrics so you have a clear overview of how your site is performing. Through its SEO traffic key performance indicator Alexa, Klipfolio monitors things like unique monthly visitors, site engagement, historical traffic trends and current traffic metrics.</p> <p>Great article Rhea. Anybody who’s uses astroturfing as a marketing tactic is probably not somebody worth hiring. Good people are always in high demand so they probably wouldn’t waste their time or money with Top SEOs.</p> <p>Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search. (The term once referred to both paid ads and SEO, but has since shifted to focus only on paid options.)</p> <p>What if there were only 3 things you could do to get results in Google? Well, these would be the strategies. Learn the 3 most important items in search engine optimization now. Item number one is probably the most important.</p> <p>Thank you for this useful information. A great detailed, clear and concise article about the difference between SEO & SEM. Even better explanation with the Google Image showing clearly who has paid for advertising and who has good rankings. Thanks.</p> <p>Also, can I say, it’s so refreshing to read an SEO article that is actually original. Despite SEO practitioners harping on about the importance of original content, so many related articles just rehash the same concepts – this is fresh.</p> <p>Screaming Frog: One of the first steps in SEO is to improve your existing website and content and this desktop crawling tool does an amazing job of collecting a ton of SEO relevant data about your existing website.</p> <p>As the Internet grew, bringing order and reliable results became more difficult. There are many website owners who use blackhat tactics to game the system. The problem with this is that it meant search engines weren’t delivering the content web searchers were looking for. Google in particular has been fighting this which is good for web searchers, but more difficult for website owners.</p> <p>As a result, in-depth keyword research is the key to running a successful search engine marketing campaign. You’ll want to run your campaigns targeting the exact right terms…or you’ll miss your target audience.</p> <p>A third option is to multiply the list by different keyword permutations. You can have a maximum of three lists to mash up. The difference here is that you will get a keyword list based on the three lists you provided. I find the keyword list generator very useful for research.</p> <p>15. Create a “Link to Us” page. I have found that if you offer logos and keyword-rich link text to visitors, they will link to you. Here’s an example I created for linking to Cloud Hosting at Rackspace. If you do email marketing, email the page to your subscribers and past customers and ask them to link to you.</p> <p>As we’ve already established, search engine spiders comb the web looking for content. Then they index the content according to the various SEO ranking signals. Submitting your site to search engines manually improves your chances of getting better ranking faster. 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