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ahrefs has many tools to grow your search traffic, research your competitors and monitor your niche. It helps you to learn why your competitors are ranking so high and what you need to do to outrank them.

If you want to see the content of that broken link and where it is located, you can use the Wayback Machine. This tool can be found within the broken link finder and lets you create content that is similar to the original, or maybe even something better.

Professional web development companies are able to build high performance platforms and features into a website. Businesses looking for a feature or function specific to their product or service can count on professional web developers.

Screaming Frog – Before we every start making changes to an accounts strategy, westart by grabbing a complete snapshot of their Site Content. Without this tool, we simply wouldn’t have a starting point from which to optimize.

We all had our awkward phases that you want to forget ever existed. The Wayback Machine lets you relive those moments for your website; the tool is the most complete historical archive of the internet. It allows you to see what a website used to look like. So, if a page begins to drop in its organic ranking over the course of 6 months, you can use this tool to see the old content that used to be on the page!

This tab shows the technical characteristics of the web pages. The elements included here influence the efforts you make to optimize the page. These affect the performance and indexing status of the page. items include meta robots, Rel= “canonical,” page load time and Google cache URL among many others.

As a site auditor it does a pretty good job, particularly from a technical point of view, however, it’s error reporting and resolution advice is not yet as comprehensive as SEMRush for example (with which it shares a number of similarities), but it is, however, cheaper and is not does not share the same restrictions on usage.

75. Improved Link Building – Moz is always a top-notch source of information, and this article by Cyrus Shepard (a SEO guy to look out for) details some interesting points on SEO copywriting and by default improving your link building tactics.

I like using SEOptimer, the Mozbar, the CheckMyLinks extension, Domain Hunter extension, Screaming Frog (free edition), SiteLiner, OpenLinkProfiler, BuiltWith and many more! They all have their own uses.

When migrating your site from HTTP to HTTPS, do not make any other changes to your website. Google is assuming that nothing else has changed on your website. If you change more than one thing, Google may have a hard time acknowledging all the changes.

Search engines reward you when sites link to yours – they assume that your site must be valuable and you’ll rank higher in search results. And the higher the “rank” of the sites that link to you, the more they count in your own ranking. You want links from popular industry authorities, recognized directories, and reputable companies and organizations.

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Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads.

The impact of “mobilegeddon” has been variable. This is no surprise – its effect will be largely determined by the competition. If for instance, your site isn’t mobile-friendly, but neither are any of your competitors’ pages, it makes sense that you’d see very little change in rankings or traffic (as a result of the update).

Once you have established your first article with keywords in it, you want to further optimize your article through various methods. One of these methods is the use of Meta tags. Meta tags are embedded in the actual HTML code of your web page used to provide structure metadata about a web page. This code is placed in the section of your web page. Meta tags server many purposes. In regards to SEO, Meta tags are used to communicate with search engines what the page is about. There are two widely used Meta tags – keywords and description. These are relatively self-explanatory. In the Meta keyword tag, you want to include the keywords you are targeting for that specific page. And for the Meta description tag, you want to provide the description of the page.Meta tags are a great way of communicating directly with search engines. Of course there are rules that come with this. Generally, you do not want to exceed 100 characters or 45 words in the keyword tag – whichever is first. For the description tag, you do not want to exceed 150 characters. A common SEO mistake is too “stuff” keywords in this Meta tag, hoping to rank for several different keywords. It simply does not work like that. If you do this you run a high risk of being marked as a spam website. Keep it short and sweet, and try to use the single keyword also used in the title.

82. 33 SEO Experts Share Their Link Building Strategies – When you’ve mastered the other theory resources listed in this category, it might be worth your while to check out how the experts approach link building. Although this article was published in 2014, all the tips and advice offered here are just as valid today. SEO is indeed a fluid practice, but things don’t change drastically overnight. Beginners and advanced SEOs alike have a lot to learn from the likes of Rand Fishkin, Adam Connell, Sean Si, Neil Patel, Ian Lurie, and more.

If any link is redirected to another website or shows error then it is found to be broken link. Broken link finder tool can be used to locate broken links on website to find the flaws and rectifying it by just simply entering the URL.

Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Not a single SEO agency appeared on more than one list and I’ve never head of most of them. Now, this doesn’t mean those firms don’t provide great service, but I’ve been in this industry for seven years and own my own SEO company in which we’ve done extensive competitive research. I have to think that if these are the best SEO companies, I would recognize more of them.

I’ve noticed you mentioned Google PageRank as well. Since PageRank is not updated anymore in the last couple of years, you might already have thought about using an alternative? I’m not sure if you have heard about LRT Power*Trust? This is a free PageRank alternative that you can also use as a browser extension:

From a rookie point-of-view, using keyword or on-page tools will help you get firsthand experience on how to SEO. Only by getting practical are you able to understand the theoretical, so here are some tools that will definitely set you on the right track. The Internet is filled with them, but it will be your own experience and methods of work that allow you to decide which ones will be more useful to you.

Responsive design is a technology that supports rankings in the search engines. Learn why responsive design is recommended by SEO companies everywhere and what you need to do to go responsive and rank well.

Before starting the SEO for a website, it is very important to do some research. Whether you are doing SEO for a corporate site or eCommerce website or personal website, you need to know the phrases or set of words people will search for your business.

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Nevertheless, you can achieve great results and dramatically improve your website’s organic rankings by applying the best SEO practices.

“Historically, the recommendations around SEO have been … to focus on keywords,” says Martin Laetsch, director of online marketing at Beaverton, Ore.-based marketing automation company and SEO consultancy Act-On Software Inc. “The reality is search engines are getting much smarter. The content creator is having a lot less control over how their pages are showing up and what words they’re showing up for.”

We’re committed to providing value to you throughout every step of our process, from first conversation to last link built. You’ll gain a significant amount of knowledge related to your current SEO positions and how Victorious can help you find victory in the battle of search engines.

After more than ten years of working with SEO it has become clear to me that the best practices in SEO change very little from year to year. I see no reason why this would differ in 2017; great content and backlinks will still be the most powerful tools in your kit.

Link bait is the content relevant to your site which grabs attention and persuades the visitors to create hyperlinks to your site. It is possible to generate a lot of links to your site if you can appear on the homepages of individual sites.

I love this list of tools because I am using most of them. I would like to suggest you a new software that I am using and it is called DeepMiner. You can find it on http://keywordsuggestiontoolsoft.com It is great tool to find great long tail keywords. I think you should include it in this great list.

SEMrush – A great piece of kit for keyword research & competitive analysis. Perfect discovering exactly what your competitors are ranking for and optimising your site to beat them, as well as finding those long tail keywords to include on the page to maximise your results.

The objective of (SEM) is to drive traffic to your website with the intent of converting those visitors into customers. With SEM, it is important to have your business site listed near the top of the search engine rankings since very few internet users will actually look at search results beyond the first couple of pages. SEM can be divided into two categories: organic and paid. Both are important.

Google became aware that webmasters were abusing this knowledge and ultimately devalued the importance of keyword density. Website content writers were “stuffing” keywords in any place they could find space. They would cloak keywords inside their website by changing the color of the text to that of their background. These kind of mischievous actions are considered unethical in the SEO world because you are making it clear to the rest of the world that you only care about achieving high search rankings. More importantly, you are essentially communicating to your potential customers that you don’t care about them. Simply put, it is bad practice.

The site auditor allows you to stay on top of your business in a field which is never static. I use the Raven on a weekly basis to make sure that my search engine optimization is working as well as it is supposed to be. Site Auditor can be set to send you a notification whenever a new issue or problem that needs to be improved. Another added benefit is that it is compatible with almost all platforms and devices.

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Volume 9 Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Volume 9. To learn more about us and manage and complete your brand description, please click here.
i just kind the amazing article like this.. i have been read much article all about SEO but not like this.. i spent 2 hours more to read this article over and over. i have been checklist to get your tips. and also i have follow your twiiter 🙂 , i hope you are always send me tips and trick for amazing SEO.. i want to learn with you.. Thanks Very Much Brian.. Keep Share for me 🙂 , Cheers
iClimber is a brand of Submit Express, Inc., the leading force since 1998 in the search engine marketing (SEM) industry. iClimber provides customized social media marketing and content writing services to maximize Internet presence for its clients.
I have a Free tool to share: a SEO Toolbox (https://toolbox.oncrawl.com/) designed by OnCrawl. It includes an open source log analyzer, a chrome extension, an entity detector, a payload analyzer and a http headers detector. Feel free to share your thoughts, I would like to know your feedbacks.
Of course, you need to link to high-quality, relevant pages and disavow all links from low-quality, non-relevant web pages. Getting links from sites with high Domain Authority, Page Authority, and Trust Flow is also a must.
There is a strong bond between search campaigns and SEO strategies. Optimizing your website pages for keywords that you are actually targeting in your search campaigns will help your quality score. The better the quality score is the lower the cost per click will be. If you work hard to rank a page for a specific term you will end up benefiting Google AdWords and Bing Ads which will eventually find the page relevant for that target keyword.
ScreamingFrog – What’s not to say that hasn’t already been said about SF. If you’re in the technical SEO realm, this tool is for you. The ability to quickly diagnose issues at scale is what makes this tool so powerful!
2. MOZ: Moz is a great research tool to build links and to go after your competitors links. This is also helpful to determine website ranking in the SERP and to calculate Domain Authority and Page Authority, among other helpful abilities.
That is why you need to have a website that is lightning fast. Most professionally developed websites have an under one second rule. Research has found if your website loads in anything about the one second threshold, your website will likely be ignored and the person will move on and not visit your website. How do you accomplish the under one second loading time? Stay away from large images that are greater than 1 megabyte. Cut your images into little images that will load faster. Remember that not everyone in your market who wants to view your website has a 100 MB/s connection.
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If you’re launching a popular product and know there will be a big demand for it, add a “coming soon” page in the URL structure and offer unique content, launch notifications and pre-order forms. Integrate social media into this page and warm up prospects with user generated content.
Another really useful post Mattew so When it comes to ranking tools I think proranktracker has everything you need and it can even send white label reports direct to clients on autopliot so this gets my vote.
The tools we tested in this round of reviews were judged on which do the best job of giving you the research-driven investigation tools to identify SEO opportunities ripe for growth, along with offering enterprise-grade functionality at a reasonable price. Whether one of these optimization tools is an ideal fit for your business, or you end up combining more than one for a potent SEO tool suite, this roundup will help you decide what makes the most sense for you. There’s a wealth of data out there to give your business an edge and boost pages higher and higher in key search results. Make sure you’ve got the right SEO tools in place to seize the opportunities.
Winning at SEO is all about knowing the right tools to use for the right situations. Whether you’re conducting keyword research, launching a content marketing campaign, or trying to track your ROI, you need to know which tools will give you easy, intuitive, and accurate insights.
While there is also interest in spending on mobile ads as the figures from eMarketer show, Google will soon take a more crucial role in delivering content to mobile users, starting with app store optimization.
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Thanks Brian. Best SEO tips ever…Very useful…I’m working so hard on my 3 websites, but don’t see good results, so i hope these SEO tips will help my websites rank higher and get more visitors. I will take the time to use them on my websites.
All the tips are great, although i have some doubts about tip 16. I believe that in Google algorithm, a group of links that are common in almost all the pages (menu links) must be treated in a different way. This group of links can be used to identify the site main areas, for instance.
Inspectlet is a tool we use to check out what every user does in a client’s website. It’s way better than heatmapping and click tracking – it really records each of your user’s mouse movements and clicks. When I frst saw the tool, I couldn’t believe it – it’s improved our conversion rate several times over. Try it here.
36. Copyblogger’s Internet Marketing Education – Copyblogger is another valuable resource when it comes to staying on top of your game in online marketing and SEO in general. Behind the link, you will find a complete course of education comprised of some 15 ebooks, an e-mail based marketing course divided in 20 installments, and a reference list to some of their most valuable material. All of it is free, but you have to register in order to get access and subscribe to their newsletter – something you may have done in the future anyway.
I make sure I find cool or unusual angles to content I like to use content curation tools like ContentGems. This tool gives me new viewpoints and perspective on new topics and provides me with great reference material.
In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow leads to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[31]
Hi Kevin, first of all thanks for the great list. I already knew some great SEO tools, but there are always new tools to discover (I really did not know the Schema Creator, will save me a lot of time and headache!)
For Linkbuilding: Buzzstream is incredibly useful for linkbuilding – but beyond that, it’s great for building real relationships with influencers. If you’re trying to build authoritative, white-hat links, Buzzstream is probably the tool that will save you the most time. It’s possible to do outreach manually of course (and if you’re just starting out, that’s probably what you want to do) – but Buzzstream allows you to automate the tasks that typically take the most time.
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

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I use this plugin to perform on-page analysis, get insights, improve relevancy and to manage internal link structure of WordPress websites. The subscription plans start at a pocket-friendly price of $9 only! By using this tool, you keep your campaign ready with free SEO updates.

It provides you access to a wide range of valuable data. It can help you find the most valuable keywords for your website in just a matter of seconds. The software provides you with an enormous amount of opportunity to improve your site. It provides you with keyword variations and much more.

Search online for products and services you offer and take note of the most prominent websites. Study their customer reviews and benchmark their social media presence and activity. You will likely find businesses you have not come across.

It is super easy to use and has built-in email client which ensures that your emails don’t end up in spam. You can add multiple email accounts, follow up prospects, and get a 360 degree view of your campaigns. This is a great tool for reaching out to get backlinks, press mentions and connecting with influencers. This will help you grow authority and bring traffic for your website.

How can I lookup what competitors I have in other regions? Is there a feature similar to this: http://i.imgur.com/Sed8fIc.jpg It shows if the subject is popular in other countries, I’d like to use something like this for my blog. I have a paid account but I didn’t find it. Sent an email to the support too.

First thing to do is understand the difference between a mobile friendly web site and a native Android, iPhone or Windows Mobile app. After talking with a number of webmasters I realized that many people fail with their mobile strategy because they do not understand this difference and because they have not yet realized the enormous potential of mobile markets.

61. Hubspot’s A Beginner Guide – This article by Hubspot (written by Rachel Sprung) is quite insightful and provides fundamental knowledge on researching keywords. It is very nicely completed by another Hubspot article, Keyword Research 101, written by Samantha Winchell. The latter article however, focuses on alternatives for research and presents you with resources and methods.

If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter which is a free tool integrated in Search Console that supports a subset of content types.

Awesome tips to increase traffic traffic on the website. I was looking for some effective tips of link building. I started off with new SEO project and I was a little confused about where to start. Dealing with dead links of wikipedia and finding authoritative sites I found the best. I hope it will work for me.

The foundation of the software is in what SEOJet terms “link maps.” A link map is essentially a link building plan for each page of your site. When you add a page that you want to build links to into SEOJet, it pulls in all of your current links. The software reads the anchor text of each link and categorizes it for you. From there it shows you exactly where your backlink profile is and what changes you need to make to reach a natural looking profile.

This is an amazing resource for all seo business owners on what tools can be used to do their analytics and research. some of the tools listed here may require payment if not all but they are paramount to running a successful business

“Dashboarding is so much easier with Data Studio. We can create client-friendly reports with charts that are easy to understand for the most complex data from multiple sources. DS is far superior to other free dashboard tools I’ve used, and its native connections to Google products makes it an easy choice for Search and Analytics reporting.”

With the addition of interest by country, marketers can use the short-term score to prepare content targeting the right audience for keywords before the masses catch on to its rising popularity. This gives you an edge over the competition by being first, thus getting citations from people who research and write about the topic later.

This style of seeing your site can help you get more understanding and information about your website and also allows you to see the hierarchy that you have given to the different elements. With this information, you can improve your website and how it appeals to the audience. You will also be able to spot certain things on your site that are not readily visible in the original view. This can be of great help if you want to improve the overall appearance and rankings.

Builtwith does everything that it promises and much more. It allows you to see the technology used to build a site. It can also be used to find the build of your site, the tools used and analytics which is implemented and much more.

SECockpit – Some users have said this tool provides the fairest traffic estimate tool around. It also has a strong focus on keyword research and optimization. This program is entirely cloud based and will not require you to install any software. It is also optimized for mobile, so you can track your account on the go!

A couple of years ago, fellow Ahrefs’ writer David McSweeney did exactly this—he tapped into the success of a Coke viral that was doing the rounds to pick up over 100,000 visits to one of his websites + links from the press.

I’d like to show you one more app, that can be very useful for competition research, link prospecting and complex SERP analysis. The tool is called KeySR, you probably haven’t heard of it yet, since it’s been launched very recently. In order to see how it works, here’s a report I generated using it: http://www.keywordsearchrankings.com/keywordreport/car-rentals-dollar.com-SERP-Position-Report-3308c9ca1b.

SEO is all about beating the competitors by building quality backlinks, and I am happy to say that this tool fulfils the need. ***[Not sure whether to include this statement at the end, SEO isn’t all about backlinks??]***

Love your answer to this Mathew! And lol Logic demands everyone should agree. I have spent the day going through your entire tutorial series, will be doing it again tomorrow as well, one question that comes to mind automatically is would you consider Press Releases individually created and posted on Google news as good tier 1 links?

If you need to transfer your website to a new domain, launch a new site or a new design, our company has experience in this area. Ignite Visibility has worked on hundreds of complex projects regarding merging domains, launching new domains and splitting websites apart. Learn about our results in this blog.

The Link Monitoring tool takes a good, hard look at your link profile and identifies your best-performing links. This can help you determine which link partners you should develop and which ones you should drop.

I am a little confused on your first point. Sorry if it is a simple one to understand and I’m just missing it. What good would finding dead links on Wiki do for my personal website? I thought you would explain how to find dead links faster within my own site… but it seems that your tip is way more valuable than that. I just don’t quite understand what I do to positively affect MY site with this. Any help would be great 🙂 THANKS!

Want to rank on the first page of Google? In this article, we will teach you exactly how to do it. Really, you only need to do 5 steps. Those steps are determine the keyword, create an amazing piece of content, get a backlinking strategy going… Read the rest in the post.

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I realize that many of you have already started blogging, but many of these tips can be applied retroactively. And once if you done this, you can start writing regular content. For more about writing SEO pages, read the next article in this series: The Idiot-Proof Basics to Writing SEO Pages.
I tried using #11 with the domain hunter plus. however domain hunter plus does not seem to work and be able to check the links in google after i have altered the time frame… its stuck at 0 links. the extension works for all other site links though. any idea why?
Google Keyword Planner / Trends / Webmaster Tools / Analytics / Sheets — Must-use tools for all SEOs. Find and research keywords (Keyword Planner) and identify trends (Trends). Identify and fix website issues (Webmaster Tools). Analyse how many people are visiting your website, who they are, and where they come from (Analytics). Gather, process, and analyse all kinds of SEO-related data (Sheets).
18. Give away free stuff. The more content you can make available for free — samples, whitepapers, software, tutorials, tips, coupons, contest prizes, etc. — the more people will link to you so they can pass it on.
You can have more than one sitemap. If you want Google to focus its crawl attention to specific sections of your site, create a separate sitemap. These are for images, videos, profiles, and blog posts.
Callout extensions: These are additional lines of text that appear below an ad and provide additional information about a product or service. They are not clickable and therefore cannot send users to a specific page of the website
Second, content development should focus on creating content assets that are of real use to the people who visit your site.In the early days of the Internet, your website could be found and used simply because it existed and mentioned specific keywords that a person might search for. That led to shady SEO (Search Engine Optimization) practices where those target keywords would get haphazardly stuffed into text that may or may not be useful to a real person. These days, between sophisticated search algorithms and high online competition, your content has to be useful to the real people who find it.
Competitor analysis is a great way to gain insight and form a basis for a campaign. Ahrefs enables me to see who is linking to my competitors and what their top content is. Being able to see who links to my competitors will help identify what forms of links are working in that industry. Knowing what content has worked well for my competitors helps formulate content ideas that are likely to perform well.
Hello Brian, really such an informative article and is more meaningful as you provided screen shots. I have noticed that articles with images bring more value to understand the things. I have just started my career in this industry and thus keep looking for some good articles/blogs that are meaningful and help me to implement tips in my work apart from my seniors instructions. I guess this was I can prove them about my caliber 🙂
If your URLs are dynamic URLs (meaning you see something like this: www.donutsaregoodforyou.com/?mode=1-list=1), you’ll want to adjust your parameters in Google Search Console to how you want Google to crawl your content. Again, this helps with reducing duplicate content.
Cool Feature: “Keyword Kombat” uncover keywords that a few of your competitor’s rank for. If those sites have similar authority to you, then it stands to reason that you can leapfrog all of them with some amazing content and link building.
I revisited this post after receiving your recent email newsletter. I am glad I took the time to come back and revisit a post I had already read because it brought back some ideas I had forgotten about for a project I am working on.
For one-to- one outreach, I would incorporate something like HubSpot’s Sidekick or Yesware, just to add some tracking visibility. For mass outreach, I’ve recently been playing around with Mautic, which is a self-hosted open source email marketing platform.
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I guess I have lots of questions. What tools do marketing departments or their trusted advisors use? Where do they get their data to base their advice on? Is it a paid service from an SEO tools company or is it self generated from free tools or even just intuition?
Social bookmarking is not as popular as it used to be in the past it is still a good way to get traffic to your website. Depending on your niche you can find web sites like reddit.com, stumbleupon.com, scoop.it and delicious.com (to name a few) to promote your content.
Then, see how many clicks you get for some of these high-impression terms. If your getting lots of impressions for a certain keyword, and not many clicks, that means that you have A LOT of potential to get traffic for that term.
There are a few places you can start for recommendations. Ask other business owners you trust and work with. Ask vendors you discovered through a Google search – after all, you found them, didn’t you? Check SEO groups and online forums like Search Engine Marketing Professional Organization, High Rankings and Search Engine Guide.

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An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.

On-page SEO involves both creative and technical expertise. As a marketer, you need to create fantastic content for your website that your audience will love. And you want to ensure that your website helps Google (and human users) find and share that content easily. – Justin Deaville, managing director at Receptional.

This software is among the best choices because it’s named by some SEO experts as a good tool. However, we see that, unlike a few years ago, Raven tools have become considerably less useful than other toolkits in our review. Raven is pretty much just a dashboard and reporting tool where you view your Google Analytics, Google AdWords and Google Webmaster Tools and a few third-party paid tools (Majestic, Moz).

There are many theories on how to best structure your title tag to impact rankings. Some say that you should put your keywords first, others say it does not matter all that much. We are on the side of the later. Title tags should include keywords, but should also be conversational in nature and not just a list of keywords.

That’s not to say that SEM isn’t good for branding, though. It’s actually one of the most effective ways to protect your brand’s reputation. Control the SERPs and guard against competition and make very sure your messaging aligns with your brand, and the SEM experience for your brand will be a positive one.

In most cases, breadcrumbs which simply illustrate the site’s hierarchy are your best option, but… don’t resign them exclusively to use within your “main” site. Breadcrumbs used within blogs and article sections can be a great way to encourage visitors to explore more of your content, and can help disperse link equity around the site too.

This is great info. I know nothing about SEO and trying to learn. My site fell from #1 on google for over 2 years to non existent in a matter of months…. How or why does this happen? My business is soon to be out of business 🙁

Buffer is an intuitive social media management platform that saves your time by managing your social media effectively. The tool helps you in scheduling posts, tracking the performance of your posts and further enables you to maintain a range of accounts in a central location.

commitments; just talk with us and learn what we can do for your specific business and website. We know that once you learn about what we can do, and you see those first results come in, you’ll be hooked! We’re eager and excited to bring you the traffic and conversions you never thought possible, so give us a call at (310) 827-3890. Talk to you soon.

BrightLocal: This is a great tool for managing local campaigns for clients. It gives you an in-depth understanding of local keyword rankings for a given zip or a geo. Also, it is pretty handy when it comes to citation building and monitoring.

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Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time. However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies.
Look to your analytics package to see what phrases are currently brining people to your site. These can tell you what you’re already ranking well for and give you ideas about similar phrases you can also likely rank well for.
The ideal domain will include your business name and perhaps a keyword or two that are relevant to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com. Want to know more? Check this post if you need more advice on choosing the right domain name!
128. Mobile Friendly Test – Since I first put together this SEO resources list almost two years ago, the digital world has turned severely mobile. Nowadays it’s almost essential for a large majority of online businesses, or businesses that rely on the online as well, to have a mobile-friendly site, or even a special mobile dedicated site. As usual, Google’s test tools are very useful. When it comes to mobile, you either are, or you aren’t. And this tool shows you what needs to change in case you’re not.
The landing page experience depends entirely on how well you’ve optimized your landing page. It’s a factor that can impact not only your Quality Score, but also separately influence your ad rank and advertising costs.
To help prep for the mobile-first index, increase mobile search traffic, launch Google AMP or Progressive Web Apps (PWAs). Google will serve up your AMP pages or PWAs in the mobile-first index if you don’t have a mobile site, so you’ll want to make sure your primary content and links list on the AMP pages or PWAs.
Not surprisingly, on page website optimization begins with keyword research. You have to know what words and phrases people search for in your industry so that you can strategically target those keywords. The simple truth is that if the words and phrases that people are looking for aren’t present on your site, the search engines won’t include your web page in the SERPs for those keywords. What does that mean for you? It means that you may be missing out on highly qualified search engine traffic.
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Your post has caught my attention as you described it in detail. In addition, there are some examples that make your explanation is very different from the other. Your article has drawn my attention. Thank you.
First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. One way to accomplish this is by using WordStream’s Free Keyword Tool.
Great article, especially, for the beginners and clients who might be confused as to what these (SEO & SEM) terms mean. Through this simple post, it has now become clear that SEO helps improve the organic search engine rankings, while SEM helps increase leads and sales through PPC Advertising. Thanks Alex for such a useful information!
Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads.
79. The Advanced Guide to Link Building – Another link building guide by Neil Patel and Brian Dean via Quick Sprout, which you will find extremely useful once you start this chapter of your marketing campaign. Inside, the authors talk about how to find good link sources, what types of content naturally attract links, what backlinks are most valuable, how to forge relationships in order to gain good links, and more.
That being said, everything should begin with a clear, extensible information architecture. Information architecture (IA) is organizing, labeling, and connecting (website) content so that it is easy to find and easy to use. Target audiences should understand the website’s labeling system, including:
Your navigation structure should be simple, consistent and organized. This is critically important not only for SEO, but also for usability and conversion optimization. Can users and search engine robots easily navigate your site? It’s no small matter.
Nice post. Great list of Keyword Research tools. Really helpful article. I am using different keywords research tools. Google keyword planner is really good, it is free. This tool is beginner friendly. But SEMrush is the most powerful keyword research tool. It is really easy to find the profitable keywords using SEMrush. Thanks for your article.
Full link audits can get pretty cumbersome and expensive for the client if they have a large number of linking domains. But a quick link profile can help us decide if a full audit is needed in the first place.
Great write up Neil. I just recently came across your SEO tool here on quick sprout. I personally use Authority Labs for rank tracking and Monitor Backlinks for staying on top of incoming links to my sites and competitors and from there it’s shoveling the data into ahrefs.
Consider the numbers more in relative terms in comparison to each other. If all of the above tools show that more people search for web design than website design, it’s probably true. Just don’t count on the absolute numbers to hold true, especially as a prediction of future searches for the phrase.
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Speaking of search engines “seeing” your images, you have to add the ALT tag to your images to make it easier for the spiders. The ALT text represents alternate (alternative) text, the text that’s shown should the image fail to load for whatever reason. The ALT tag has another purpose. It was meant to help screen readers “see” your images. Screen readers are used by visually challenged people to consume content on your site. Search engines spiders use the info contained in the ALT tag to “see” your images as well.
Comment link – The same concept as forum signatures where you would comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’,  you wrote ‘comment by How to lose weight’.
When I say focus less on specific keywords I mean don’t overdo it. If your keyword is “home building,” do not put that keyword everywhere on your website. Find other words for describing home building. Google has become a lot smarter when it comes to SEO and all the stupid tricks that companies use to do like spamming keywords isn’t working anymore. So while specific keywords will always be important, you don’t want to end up on Google’s bad side. Keep you keyword usage and up there but make sure you aren’t misusing the keyword to gain an unfair advantage.
Great tips. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. So this information is very useful. Thank you for sharing it.
This article is very helpful to me.I am new in SEO and know about the ON-Page SEO but still confused in OFF-Page SEO. Can you please elaborate the link-building in terms of OFF-Page SEO.? How it works and how to do it very effectively?
Having an effective optimization strategy has a huge impact on the cost per acquisition. Each account is going to need custom optimization strategies depending on performance and how it has been built out. However, there is a set of best practices that can be used in all accounts on a regular basis to maximize performance:
125. Insanely Large List of SEO Tools – It takes real experience and work to actually gather such a comprehensive list of SEO gizmos. David Portney’s list includes tools for every step of SEO you could think of, and then some. Keep this in your toolbar as a permanent go-to in your learning process, but for your consequent hire jobs as well! I also need to mention Portent’s interesting SERP Preview Tool which helps you optimize for increased click through rate chances.
A solid backlink explorer. Link’s are where the real SEO results are at, especially for the longevity of your site, so being able to see where people are linking to, from and who it’s worth contacting is priceless.
So Brian, regarding #16 does that mean that you can never send an inner post link to a main page that’s located on your main nav bar?? I mean it will never count? But those main pages needs the most links…
Here’s where AI plays another important role. Artificial intelligence learns about what a user’s intent is, and as it gathers information, search engines will be able to offer only the most relevant results. Create content that answers questions real people would ask. Write blog posts, compile eBooks, and build resources that cater to the 2018 searcher.
The self-service keyword research tools we tested all handle pricing relatively similarly, pricing by month with discounts for annual billing with most SMB-focused plans ranging in the $50-$200 per month range. Depending on how your business plans to use the tools, the way particular products delineate pricing might make more sense. KWFinder.com is the cheapest of the bunch but it’s focused squarely on ad hoc keyword and Google SERP queries, which is why the product sets quotas for keyword lookups per 24 hours at different tiers. Moz and Ahrefs price by campaigns or projects, meaning the number of websites you’re tracking in the dashboard. Most of the tools also cap the number of keyword reports you can run per day. SpyFu prices a bit differently, providing unlimited data access and results but capping the number of sales leads and domain contacts.
Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.
I think serious businesses of all sizes would do better following this method than any search-based due diligence (since marketers by nature are excellent at “marketing” themselves even if terrible at SEO). I also know it’s better than “recommended” lists which are usually driven by industry politics and traded referrals, not merit.
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It will also allow you to uncover those pages that work well with your business from those that don’t.  It can also allow you to view each page individually, assign tasks to that related page, and collaborate with team members.

This roundup covers 10 SEO tools: Ahrefs, AWR Cloud, DeepCrawl, KWFinder.com, LinkResearchTools, Majestic, Moz Pro, Searchmetrics Essentials, SEMrush, and SpyFu. The primary function of KWFinder.com, Moz Pro, SEMrush, and SpyFu falls under keyword-focused SEO. When deciding what search topics to target and how best to focus your SEO efforts, treating keyword querying like an investigative tool is where you’ll likely get the best results.

It’s what you do with these tools is what matters most. I’ve had a positive experience just using Google Trends but would normally use tools designed to research queries people type when searching for something specific.

Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I’ve been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot. more

301 redirects are so important for digital marketing. Usually, the best SEO firms will develop redirect maps for clients and maintain that part of their web environment. In this article, we cover everything you need to know about 301 redirects and the web.

Before thinking of off page SEO, a website owner should start with buying a good webhost or dedicated server with 100% uptime and unlimited band weight, then buy dedicated IP for your domain. You don’t want to share your traffic and data with anybody. You must choose the right domain name for your product or service. Then design or redesign a clear, user, search engine friendly and mobile friendly website. When this is done then measure your site’s speed and optimize it for getting maximum exposure on all platforms. It helps your PPC campaigns.This way you pay lesser if your website is aligned with search engine algorithms. Google has site speed tool here.

Rival IQ pits your social media and SEO presence against your competitors. It your chief competitor getting more Twitter mentions than you? Are they ranking for a new keyword? This excellent tool will let you know. Had a lot of fun playing around with this one.

Fantastic stuff, as usual, Brian. The First Link Priority Rule is always one that causes me great angst. I often torn between search engines and usability when it comes to the main navigation bar. And, I’ve never known what the heck to do about the “Home” link. You can hardly target your keywords with that one without it being anything but awkward.

Description meta tags are important because Google might use them as snippets for your pages. Note that we say “might” because Google may choose to use a relevant section of your page’s visible text if it does a good job of matching up with a user’s query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags19 and better snippets for your users20. We also have a handy Help Center article on how to create good titles and snippets21.

Social bookmarks do still matter, but they are growing into communities. How you engage on your social networks is how you should engage on your social bookmarks. Social bookmarks are not a one-time submit-your-link-and-that’s-it.  You need to have a conversation, leave a few comments, or upvote other content not related to your content.

Unabashedly a web crawler, this tool does all the link building research you need with just a few search queries. The tool expands the search along predictable lines to give you more in-depth results in less time.

Hootsuite for SEO focuses heavily on social media tracking. This unique software monitors the social media conversations that your customers are having with your social media accounts. This makes it easier to track your profiles and understand how customers are engaging with them so you can better market to your target audiences.

Whichever route you pursue, once you’ve created the 10x content, reach out to get influencers to share their views. In doing so, not only will they often help promote the article, if you target the right influencers, sometimes you can get a natural link from them when they blog about your topic.

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Click on ‘Search for new keyword and ad group ideas’ and enter the main keywords you want to target. You’ll then get a list with keywords suggestions based on what users are searching in Google.

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Any good account manager knows that the world of search engine marketing (SEM) changes so quickly — with betas and trends and bugs and new releases popping up every week — that maintaining account performance is tough to balance with keeping up with what’s new.

The chaps over at Greenlane Search Marketing created a particularly useful tool if you’re struggling for content Ideas. Put in the search term you want to rank for, or just the general topic of content you want to write about. Put in the date parameters (I tend to look back about 3+ years) and have a read of some old content. See if you can jazz it up a bit and bring it into modern times, then get in touch with the webmaster and see if they’d be interested in posting the newer version.

It’s also worth mentioning that although there might not be a picture, that doesn’t mean the other benefits have disappeared. When you visit a search, you can still click on an author’s name and be brought to that author’s Google+ page. If you’re a blog owner, you want searchers to have this option. Visiting the profile page of one of your author’s is a great way to get readers to scroll through other things that author has shared and hopefully then send them clicking to your site.

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Create an editorial calendar to appeal to your customers’ interests, Laetsch says. “That’s the most important thing that a marketer can do for SEO in 2016. Your content has to be original and targeted to your audience. If you curate content, take a paragraph from another article or site, and give them full credit and add an attribution, but add a paragraph or two in your own voice: ‘Here’s why I think it’s relevant.’ You’re adding a journalistic voice and making it your own.”

The entire Google suite (ironically) is integral to our campaigns because it’s free, incredibly easy to use and it allows me to easily create and share documents with my team. On top of that, the combination of Google Sheets + YouTube allows me to easily train and manage VAs and online workers, cutting my costs and skyrocketing productivity.

I like SEMrush because it tracks rankings, it allows you to asses and audit your website for top-level SEO and meta issues. Furthermore the PPC’er inside me likes the competitor assessment elements, which also work for organic too of course.

As you work to tie in SEM with other channels — or even just to figure out the value of your SEM touchpoints across devices — remember this: The only actions you will take as a result of attribution data are to reallocate budget across channels, or to turn certain channels on or off.

In many cases, rewriting this content to ensure it’s as original as possible will suffice (it’s understandable that a description for a product sold on 100 other sites can never be entirely original).

Link Prospector helps you reach people to link back to your website. There are journalists, content promoters, reviewers, bloggers, and other types of people looking for content just like yours. The Prospector helps you find those people.

I’m a new marketer working in my first digital position. I work for a small property management company in Indianapolis and we use HubSpot for our CMS. We produce great content every week and most of our competitors don’t produce ANY yet they still outrank us for our targeted keywords. Any thoughts/advice?

Surely, tools were designed to make our SEO-lives easier, but it pointless using them when they don’t receive regular update. Two highly praised in this article tools hadn’t been updated since Dec, 2015!

One of the things we’ve found to be very important, and more bloggers seem to have found this, is that an RSS subscribe button is very important, as is offering a way to subscribe by e-mail. We offer a weekly e-mail subscribe options, using MailChimp, and have found that people tend to click through on those the most.

As for your second question, in Google Search Console, you can use the Data Highlighter tool to categorize specific text to help Google understand this data and data on other similar pages. However, this does not provide you with the Schema markups. Here is a video on the Data Highlighter: https://www.youtube.com/watch?v=WrEJds3QeTw

Not a single SEO agency appeared on more than one list and I’ve never head of most of them. Now, this doesn’t mean those firms don’t provide great service, but I’ve been in this industry for seven years and own my own SEO company in which we’ve done extensive competitive research. I have to think that if these are the best SEO companies, I would recognize more of them.

If you’ve been working with SEO for some time now, you might know about the Google SEO site tools we use to effectively create, manage and or even optimize PPC campaigns. But other than using Google Adwords/Analytics/Editor to effectively manage your campaign, you could use Wordstream instead.

The DoubleClick Ad planner is not just an intelligence platform that can be helpful in overtaking your competition; it can also give you a lot of essential and fantastic insight into the actions and likes of your visitor. Not only that, but you can also use the tool for a wide variety of functions, including the number of unique visitors that a competitor website might have had and the number of the overlapping audience between you and your competitor.

It’s important that you use your keyword phrase in the body of your blog post. A good goal to try to achieve is to use your keyword phrase at least twice in the first paragraph of your post and as many times as you can (without keyword stuffing – see #10 below) within the first 200 (alternatively, the first 1,000) words of your post.

Speaking of writing for human visitors first (and search engines second), your content should be relevant to your target audience. This is one of the reasons why you need to define your target audience from the word go. Create unique and valuable web content that’s relevant to your target audience. Write in their language, the language they understand and if you’ve done your keyword research well, you shouldn’t have a problem adding keywords to your content.

100. Step-by-Step Guide for On-Page SEO Management – Here you’ll find another guide for on-page SEO, this time from HubSpot, a brand that’s renowned in the digital space for their top-notch content. While this isn’t one of their most in-depth articles, I wanted to add it because it’s got a very nice and useful template which you can use when you’re trying to tweak on-page across your sites. As such, it’s very useful for those looking to manage several websites and need to keep track of the improvements they apply.

7. Style your keywords. Use header, bold, and italic tags throughout your Web pages. These keywords are important and you should show that to visitors & search engines as well. You can style header tags by using some simple CSS to match your Website.

Ranking By SEO is India’s top SEO company. Our SEO experts are adept at local SEO, Google Maps Marketing, paid Google Maps advertising, and small business SEO. Definitely, we can help you with local search ranking and help you target any particular city or area.

#10 of Best SEO Companies of February 2018 – Netmark is an interactive marketing agency with specialties in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Management for Google, Yahoo & Bing. Our biggest distinction is the emphasis we place on value creation, not just our client’s search engine rankings or website traffic. Netmark has a decade of Search Engine Marketing experience and is a leading expert in the field. We have an exceptional team of web masters and developers that provide innovative strategies, complex web design, and excellent customer support.

Google’s algorithm changes can take a toll on your rankings without you even know. It updates daily,  and whenever significant updates are rolled out, various websites get hit. While some sites show a significant improvement in their rankings, other websites get hit drastically. This is where Barracuda comes to your rescue. Released by a London based security company,  it lets you know how your site is impacted by the algorithm changes if any.

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect33 from non-preferred URLs to the dominant URL is a good solution for this. You may also canonical URL or use the rel=”canonical”34 link element if you cannot redirect.

As with all keyword research, Google’s Keyword Planner is a pretty solid place to start. However tools like KeywordDiscovery.com (paid), Answer The Public (free), and SEO Compare (also free) can help to guide your content by providing further, invaluable insights into search behavior.

Pingdom returns a number of metrics you can use to increase site performance such as load times, performance grades, and useful performance insights. It also provides suggested solutions for lousy performance grades.

SEMrush allows me to manage my SEO using auditing and semantic resources to generate ideas for more organic traffic. Using competitive intelligence to remain relevant to similar businesses, I can increase site traffic and monitor backlink usage and analytics.

To begin with, adding images and videos to your content is one among SEO best practices that many rarely implement. And that’s just sad because optimized images will bring you great traffic from Google Images and the likes. Videos can garner you traffic, links, mentions and more from sites such as YouTube, Vimeo, Tumblr and more.

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While social media is not yet an SEO ranking factor, and it will probably not be in the coming future, you can use social media to do SEO. Use Twitter and Google Plus to outreach bloggers and build a relationship with them.
The other SEO tactic that is going to be really important in 2017 is ‘barnacle SEO’. This relates to attaching yourself to someone or a something with a large relevant audience and hoping to leverage that audience. In order to do this effectively it needs to be done systematically; identify your targets (think industry mavens, social influencers, and potential partners).
This allows you to see if PR opportunities, or link building opportunities, are going to be worth your while. Even though the whole Do Follow vs No Follow argument is still up for debate, knowing what you’re getting yourself in to never hurts.
Chapter 12 of the Complete SEO Guide describes in a step-by-step approach how to approach link building and how to to get high quality links from premium websites that can make a real difference in your rankings.
Google Analytics is the best tool to understand your organic traffic. You can use it to monitor your organic traffic performance and allows you to compare to past performance. Once you notice any major differences to your traffic, you will most likely want to move on to another tool to find out what is causing the changes.
To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid and organic SEM and have realistic expectations about what they can expect each methodology to achieve.
Retailers and e-commerce brands should integrate visual search into their marketing strategy. Pinterest is leading the way for visual search. Pinterest gives you the option to highlight a section of an image then create a search for that part you highlighted. Google Lens and other applications are also stepping up their game.
126. Microsoft SEO Toolkit – This SEO toolkit from Microsoft enables you to manage various aspects of your site and make sure it’s well optimized for the search engines. All you have to do is download and install it, then take advantage of its capabilities for pointing out search engine and UX optimization opportunities, detailed reporting of page load time and resource usage, and the very useful error identification of broken or invalid links, duplicate content, and more. 
Brian, you have done great job by sharing this techniques. Since long time there are some routine activities which people are following but, it is time now to do something new and the tacticks you shared will be very useful. Thanks for sharing this with us.
71. Wordstream’s How to Build Links for Free – A resourceful article expanding on the importance of link building and offering a few ideas on how to do it. It is very well completed by this Link Building Strategy list which takes you to other useful articles that are divided on levels of expertise: beginner, intermediate and expert – this is a resource for the long term.
In the guest blogging world in particular there are many people who create sites with little value and populate them with guest content. Many of these sites have no social engagement, high PR because it’s from an expired domain or fake, and other indicators. Using OSE I can quickly identify unhealthy sites and make a quick decisions about them.
We understand confusion is a common issue facing inbound marketers — and we want to help. In this post, we’ll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind.
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A comprehensive SEO platform that gives you info on newly acquired backlinks, keyword rankings and site speed. It even sends you alerts whenever one of your competitors gets a new link. I especially love the dashboard because its clean and gives you ONLY the essential info you This is awesome! Lots of good tips here. I used to do a lot of SEO but stopped when the latest update came out. I’m getting back into the SEO game so this post definitely help out a bunch! Appreciate you for sharing this! Keep it up!
As it’s quality over quantity for content, the same goes for link building. Link building is not what it was five years ago. Link building and PR efforts are now merging to create a more authentic linking experience.
I revisited this post after receiving your recent email newsletter. I am glad I took the time to come back and revisit a post I had already read because it brought back some ideas I had forgotten about for a project I am working on.
Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.
Your IT team understands the importance of securing the network against data breaches from external threats. Regardless of your efforts, data breaches usually begin from inside your network, often due to lax or unenforced security policies. *Did you know? Insider threats are now the most prevalent cause of data incidents, representing nearly 70% of all data leaks. Are you doing enough … Continue reading…
Sometimes (OK, most of the time) though, you’re new to the SEO game or you need a quick refresher (if so, I highly recommend SEJ’s SEO 101: Learn the Basics of Search Engine Optimization). It can be hard to figure out the right questions to ask or remember some of the big things you may have forgotten to cover in your audit.
Many marketers like to compare organic SEO to public relations or “earned media” because there is no guarantee of success, making the ROI on earned media (including SEO) a challenge to predict and sometimes a challenge to measure. In both SEO and PR, marketers have the option of hiring internal staff, bringing in consultants, or using an outside agency. The same options apply for paid search marketing.
Offer desktop versions of all URLs. Some users prefer the standard Web version, even on mobile. Offer the option to switch between versions. Don’t return them to the home page like many e-commerce websites do.
One of the ongoing tasks of an SEO is to be constantly aware of the changes, updates and events that occur in our field. In order to do that, you need to know what the most authoritative websites and blogs are.
Both beginners and experts need to rely on tools in order to streamline their work. There’s no doubt about it: to perform good SEO, you need to rely on data – lots of data. But aggregating, sorting and analyzing all that information would take forever without the right tools to bring it all together.
You can make your search results appear more attractive by adding Schema markup to the HTML of your pages. This can help turn your search results into a rich media playground, adding star-ratings, customer ratings, images, and various other bits of helpful info…
What to make out of these quality guidelines: All signs point to improving the mobile usability of your site (as already mentioned above), as well as establishing yourself as an influence within your niche. By building your expertise and knowledge in your industry, you can establish your authority as a subject matter expert, thus earning the trust of your audience.
Whether it’s on page, meta tags, images, inbound/outbound links, broken links, status codes, robots.txt or HTTP servers directives, it has all the advanced custom reports to make any site really SEO friendly.
Our integrated PPC management platform, WordStream Advisor, makes managing your search engine marketing campaigns easy and efficient, leaving you more time to focus on what really matters – growing your business.
Here at Arcane Marketing, we want to make sure that your company is getting the traffic you deserve from the search engines. To do that, we utilize on page website optimization to tell the search engines — and website visitors — exactly what the pages of your site are about. Think of it this way: if search engines like Google and Bing can’t read your web pages and know what they are about, you won’t be found in the Search Engine Result Pages (SERPs) for your desired keywords.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[50] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.[51]
Gone are the days when keyword stuffing would get you ranked on page one. Keyword stuffing is the practice of loading a webpage with keywords to manipulate a site’s ranking in Google search results. In the past, companies could put their main industry keywords and search terms all over their web pages and get high ranking. Google caught on and nipped this in the bud. Now, Google penalizes websites for this outdated tactic, demoting keyword stuffed sites to spam.
Let’s say, for example, that you run a construction business that helps with home repairs after natural disasters and you want to advertise that service. The official term for the service is “fire restoration,” but keyword research may indicate that customers in your area search instead for “fire repair” or “repair fire damage to house.” By not optimizing for these two keywords, you’ll lose out on a lot of traffic and potential customers, even if “fire restoration” is technically more correct.
For many businesses, generating only a handful of additional serious prospects can make a substantial difference in revenue. Knowing how to use search engine marketing effectively may efficiently produce these additional prospects.
One of the most challenging aspects of search engine marketing is understanding which parts of your campaigns need attention and which are performing well. To find out how well your account is doing, try WordStream’s free AdWords Performance Grader.
Jump up ^ Beel, Jöran and Gipp, Bela and Wilde, Erik (2010). “Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co” (PDF). Journal of Scholarly Publishing. pp. 176–190. Retrieved April 18, 2010.