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Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. Different content – for example, different products in a shop – as well as modified content – for example, translations or regional variations – need to use separate URLs in order to be shown in search appropriately.

59. Backlinko on Keyword Research – Backlinko generates some commendable and practical visual guides on various SEO topics. This article on keyword research, written by Brian Dean, starts off pretty basic and alerts you on the of keywords, but goes on to demonstrate the best methods of searching for the right keywords, providing you with strategies and resources. You can also save the guide as a PDF and keep it nearby as an asset in your first campaigns; it includes compelling notes on the uses and limitations of Google’s Keyword Planner, and offers a few interesting alternatives you should keep an eye on.

When I’ve interviewed SEOs in the past, this is always a tool that comes up in discussion. And, while it may not strictly be an SEO tool, it still helps you make informed decisions about the future of your marketing.

#4 of 10 Best SEO Companies of 2018 – SEO Image is a New York City based firm that has been doing business since 2002. SEO Image provides service in the areas of Internet marketing, search engine optimization and reputation management. This is an award-winning firm having been recognized by Promotion World, Top Ten SEO and Clutch for superior performance in helping customers with SEO projects. SEO Image begins the process by performing an SEO sudit of the client’s website. They can keep what works and eliminate what doesn’t. SEO Image uses the best known means to bring their client’s website to a high ranking on Internet searches.

This inbound marketing tool saves you time by gathering important rank metrics for all the sites you manage on a daily basis. It also gives you the information you need about your competitors to identify the best keywords for anchor text linking.

2. I also use Majestic as my main backlink spy tool, as well as domain authority checker (of course I also throw a lot of domains through Open Site explorer too). Majestic has one of the best indexes and a competitive monthly rate for their tools. I use it all the time to figure out how authoritative sites are as well as where they are getting their links.

Finding potential clients, compiling pitches, managing your portfolio, and auditing website performance is at the forefront of SEO. Use Majestic features to compare your site to competitors and visually identify their strengths so you can compete accordingly.

Wow, I’ll definitely be referring back to this list. I think #3 is especially going to be great for my team’s website – we don’t have enough blog posts to implement that at this moment, but they’re information-packed, and I think they might be able to be revitalized as new or updated information becomes available. Thanks for putting this together!

Besides the usual Los Angeles SEO tactics, Coalition Technologies is also an innovator where we define our industry’s best practices. We are constantly researching and developing new and better ways to optimize your site.

181. The Inbounder – A young, but very promising new digital conference is The Inbounder, a great opportunity for you European SEOs. We attended its first open-to-the-public edition took place in 2016, and it was already a world-class event, with top-notch speakers and high quality information. It was created by SEO specialist Gianluca Fiorelli, and takes place in Valencia, Spain.

Link directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.

SSL – Google will roll out major changes to the way non-https sites are handled in Chrome in January. Make sure to switch to HTTPS before Google Chrome start to show a security warning for HTTP pages when a user visits them.

The local search landscape has becoming dramatically more competitive in 2017. Google is starting to show more ads, and their stakeholders want to see cash flowing in from local search result advertising placements. More than 50% of all consumers Google their local business before visiting, so Google is now tailoring to that marketing channel. It’s important in 2017 to consider putting together a local AdWords campaign that targets the area or areas your business serves. Being first in Google is the organic results no longer means you are first – it means you are #5 or perhaps number 6. Be sure to reconsider the value of an effective paid local search strategy in addition o your organic strategy.

That’s why PA and DA metrics often vary from tool to tool. Each ad hoc keyword tool we tested came up with slightly different numbers based on what they’re pulling from Google and other sources, and how they’re doing the calculating. The shortcoming of PA and DA is that, even though they give you a sense of how authoritative a page might be in the eyes of Google, they don’t tell you how easy or difficult it will be to position it for a particular keyword. This difficulty is why a third, newer metric is beginning to emerge among the self-service SEO players: difficulty scores.

Small Seo Tools provides different types of tools for all kinds of user & Seo related tools can be used by all kinds of user. Web development and design related tools for developers and designers. open multiple urls opener apps, Small Seo Tools, open multiple urls, hash md5 generator-sha1 encode

Buzzstream is my favourite outreach tool at the moment. I regularly produce infographics for my blogs and that means having a good quality CRM at my control which allows me to maintain relationships with my contacts, monitor my link building activities and help me to scale up my outreach efforts.

Search & Extract Twitter Users+ “Find Influencers in Any Niche” — Find influencers who’ve shared any piece of content on Twitter in the last 7 days. Also useful for finding influencers who’ve shared content from a particular domain. Or about a particular topic.

Log File and Traffic Analysis Your site’s log files contain a wealth of information about the effectiveness of your web site marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.

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ScreamingFrog – What’s not to say that hasn’t already been said about SF. If you’re in the technical SEO realm, this tool is for you. The ability to quickly diagnose issues at scale is what makes this tool so powerful!

Organic search listings (SEO) are determined by proprietary search engine algorithms, while paid results are bid on and paid for on a per-click basis. SEM is not used in reference to display advertising, though PPC and display share many best practices. Strong SEM performance can consist of high placement on one — or both — of PPC and SEO.

I really like the idea from Sean Si SEO Hack for Google crawl budget and robots.txt tips to use noindex or nofollow. I appreciate with him. If we din’t need to index massive files that we should obviously need to use that specially for images and tags.

Although this is not officially part of the Google ranking algorithm, it is something that can improve the presentation of your pages in the search results and this means higher click through rates and more organic traffic.

Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.

Most people find mobile through mobile app store searches. If you want to get discovered, you need to improve your app’s visibility on App Store and Google Play. Ranking By SEO is a reputed name in ASO marketing in India. We create customized app store optimization packages for diverse businesses, which improve the search visibility of apps on stores.

Accomplishing premium optimization and gaining your maximum potential rank is easy with these features. Audit your site for recommended improvements, or automate reports to give you what you need when you need it. time by creating the most relevant content first and using custom suggestions to make the most useful changes.

Just enter your website’s URL into the box, and you’ll be able to get a full summary of details. The results that appear on your screen after you enter the URL will give you a rough approximation of what your site will look like when it gets shared via the social media Icons present on your website.

2. Screaming Frog – I like Screaming Frog for onsite analysis because it’s a bare-bones, reliable and easy to use crawler. It lays out everything about your site on the table in a spreadsheet format. It shows you all of your pages, titles, H1’s, H2’s, title length, meta description length, any duplicates, what those snippets look like in SERPs, info about images, internal links, response codes, and a bunch of other stuff.

SEMRush because they allow me to spy on competitors effectively. I can see what keywords a website (especially a competitor) is ranking for and who is linking to them (which also helps me identify influencers). Furthermore, I can use the tool to conduct keyword research. Overall, all of the features of this tool can also help me with content strategy.

If you have a lot of images on your site and you cannot improve performance with the recommendations given by the tools mentioned above you can consider using a CDN (Content Delivery Network) service such as Cloud Flare or Amazon Cloud Front

Having a list on paper or a spreadsheet of all top, mid, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high and medium priority keyword from your keyword research should have a corresponding page on your site.

Most people in the SEO industry understand that some links are bad and others are good. But it can be really hard to know the difference between the two. Whether you are new to the line of work or a veteran search marketing professional, this post has some excellent insight into links.

This article has almost everything regarding seo tools. I have also launched my website for new comers which contains almost all tools what you need for better seo results. Plz visit http://toprankingtools.com

A decent blogger outreach tool. Just enter a keyword and Inky Bee shows you bloggers in that industry. Inky Bee allows you to sort by Domain Authority/Page Authority. That way you focus on the big shots in your industry.

I don’t know why but, even if I wrote a description for every article using All in One Seo Pack, Google takes descriptions directly from my articles, it doesn’t show the description I write in All in One Seo plugin.

3. ContentMarketer.io – I’ve used Content Marketer to increase shares from 202 to 711 using Buzzsumo to find relevant influencers and ContentMarketer to find and send the perfect email. After building relationships with these key influencers, I’ve been able to gain dozens of quality backlinks, including on press and .edu sites.

3) Majestic – You’re going to need acess to good link checking database if you are building an SEO campaign. I flip back and forth between Ahrefs and Majestic in my preference, but you can’t really go wrong with either.

This version will show up most of the time if the keyword the user searched for is in that tag. For this reason, it makes it important that when defining your description tags, you put the primary keyword target of each page in the description tag.

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After all, there’s only so much we can hold in our brain without going blank. But whether you’re trying to fill blank space or just trying to learn SEO for the first time, these tips above have you covered.
Review: Overall Sitebulb looks to be a great ‘allrounder’ in the site audit category, and its flexibility will be useful for experienced SEO’s and newbies alike. Disclosure: I am an affiliate for Sitebulb. You can get a FREE 14 Day Trial of the tool by clicking here (AFF).
Anyone who has dabbled in online social or analytics dashboards has prom dresses online shopping cheap heard of Cyfe. It is an all-in-one tool for SEO needs – monitoring traffic, check SEO patterns that have developed over time, to getting reports real-time (traffic, social information, customers and sales). Try it out here.
Do not turn off your comments system. Having a thriving community of regular commenters engaging in dialogue under your posts shows that visitors care enough about your content to either make their own relevant points or to praise it or to ruthlessly eviscerate it. Either way, at least people are reading it.
Find the right images. Finding relevant images that relate to your web copy is of utmost importance – both for humans and search engines. While research shows that text is the first thing view on the page, it is the image that ultimately sells the page.
Nevertheless, the courses below are your best bet at a complete education. Decide how fast you want to become good, but don’t rely on a single class to teach you all there is to know. Some of these courses even offer a certificate or diploma when you graduate, so you’ll have a better chance at getting hired in the field or attracting clients.
Personally, I find Competitor based Keyword research to be more effective as the purpose of the Keyword research is to find profitable Keywords. What could be more profitable than something which is already working for someone?
This isn’t a huge ranking factor, but it’s something Google takes into consideration—plus, it’s a general best practice for optimizing a user experience. You should offer prominent contact information throughout your website, preferably with at least one obvious means of contacting you (such as a phone number in the header of your site). You’ll also want to create a designated contact page, with your company name, address, phone number, social media information, and a contact form at a minimum.
BrightEdge – This is one of my favorite tools for custom reporting, keyword tracking, storyboards, and competitor comparisons. For an SEO manager this is an incredibly valuable tool to stay ahead of the game and track performance.
We would recommend you to try Redirection plugin’s support forums for more help regarding 404 errors. The site you mentioned, is actually plugin author’s website which should not appear in your 404 logs.
WordPress is so popular today because you can have a website up and running in the time it takes to down a hot mug of coffee. Thanks to WordPress themes and plugins, anybody (and I mean anybody) can build a professional website in no time. But that’s only true if you pick the perfect theme and plugins. In terms of WordPress SEO the themes and plugins you pick should be SEO-friendly from the get go.
38. SEO That Works – Brian Dean is the type of author that produces a lot of quality, valuable content, and I have referenced to several resources offered by him throughout this list. Here is his course on SEO, which is unfortunately closed at the moment. However, I recommend joining the waiting list, so you can be among the first getting access when classes are resumed!
Keywords can also guide other promotional efforts—even business decisions. In their “Beginner’s Guide to SEO,” the team at Moz wrote: “The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.”
So I’m not good at English. Well I’m running a new vacation rental and travel website in French. But it seems that in francophone area people are reluctant to implement backlinks. I do need links to rank because I have strong competitors. So I’ve decided to ask for those links to Anglophone website owner. Since my content is in French, I thought I could ask for links to pages with solely touristic spots photos. What do you thinks of that?
Thanks for your comments. 3 months is not a lot of time especially in a very competitive niche like yours. What you should do is differentiate your content from competitors and try to make it easier for search engines to understand your pages (for example by adding small text descriptions for each wallpaper). Yes, definitely you should also consider off-page seo and start promoting your website on other websites.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]
SEO (search engine optimization) for organic search: SEO is a free method of SEM that uses a variety of techniques to help search engines understand what your website and webpages are about so they can deliver them to web searchers. These techniques include things like using titles, keywords and descriptions in a website and webpage’s meta tags, providing relevant content on the topic, using various heading tags (i.e.

), and linking to and from quality online resources. 

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3) SEMrush – I like to use this tool to further explorer a link prospects rankings. Metrics like domain authority (DA) can be easily faked and does not truly refelect a sites authority. Looking at a site’s organic visibility is a much better indicator.
If you haven’t switched to HTTPS and you’re running AMP pages, you will need to change soon. Maile Ohye from Google shared at the SEJ Summit that HTTPS will be required for AMP, but John Mueller recently stated it is not yet an AMP requirement.
The best practice is to serve all pages using lowercase letters. However, you do not want a user to get a 404 when they access your website using uppercase letters in their URL. For this reason, Adobe recommends that you add a rewrite rule in the Apache HTTP Server configuration to map all incoming URLs to lowercase. Additionally, content authors must be trained to create their pages with lowercase names.
10. Google Crawling, Indexing & Ranking – This document from Google Webmaster Central answers the most common questions, and more, about how the search engine crawls, indexes and ranks pages and websites. If you’re keen on learning SEO, start from the bottom, by understanding how search engines work – particularly Google’s. With a solid basis of how Google search works, you’ll be perfectly prepared to tackle difficult SEO decisions. You might also want to check out this technical SEO guide to crawling, indexing and ranking written by Paddy Moogan, for a slightly different approach, and some extra info. While Google’s guide above may be more focused on informing webmasters in general, Paddy’s guide takes the SEO’s point-of-view.
HTTP status might reveal appreciable information about the performance of a website. There are various standard HTTP codes. For example, a 302 indicates redirection of a website to a new link, but it causes a lot of damage to the traffic. Instead, if HTTP 301 are used, then most of the link value gets converted to the new page. Similarly, HTTP 404 may not affect directly but has significant negative side effects which can be fixed by making a custom made 404 page.
SEMrush is among the most useful software tools for keyword research. It is also a large collection of SEO tools and it offers some informative dashboards for analyzing a site’s current state. SEMrush is being actively developed, but so far, it is not as informative as SEO PowerSuite in other SEO niches, ex. backlink research and rank tracking.
42. Google Analytics Academy – If you want to be a good SEO and rank well in Google, you’ll need to master its tools. These free courses offered by Google not only provide you with in-depth knowledge of how to use Analytics to your benefit, from eCommerce to mobile, and test your knowledge, but some of them come with a certification as well, which will look great on your resume if you want to get clients as an SEO. And if you’re going to rely on Google Analytics for the success (and health) of your site, what better choice than to learn from the source?
Publish an Informative and Entertaining Company Blog. http://theworldagenda.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web and earn listings and links from other blogs.
60. Copyblogger’s Keyword Guides – Behind this link you will find access to two separate keyword research guides produced by Copyblogger. All you need to do is register with an account and you’ll get the Keyword Research: A Real World Guide and Content Marketing Research: The Crucial First Step. Not only that, but you are also given the option to download 14 more books on content writing and marketing, SEO and other related subjects, and a 20-part course on online marketing – basically the same deal mentioned above.
Make sure all your pages have the rel=canonical tag directing search engines to the main page. Rel=canonical tags reduce confusion when another site scrapes your content, ultimately creating duplicate content.
1) Ahrefs – This is great for looking at a potential and current client sites backlinks and then we use the “Content Explorer” daily to find ideas for blog posts for our clients. Seems to give more options than Buzzsumo.Here is a great post we wrote on how SEO and Content Marketing work together: https://yeah-local.com/seo-content-marketing-work-together-learn/
68. Nutshell Guide to Proper Keyword Research – As long as you do search engine optimization, keyword research will be one of the most important tasks you have to deal with. You’ll see that SEOs often have different approaches to this, and prefer different types of tools. That’s why it’s an excellent idea to see what they all have to say, try their methods, and determine what works best for you. Here you have a short guide on keyword research by the Content Marketing Institute, another site you’d benefit from following up close.
SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Crawlers use XML sitemaps to better understand the structure of websites. While there is no guarantee that providing a sitemap will lead to improved SEO rankings, it is an agreed-upon best practice. You can manually maintain an XML file on the web server to use as the sitemap, but it is recommended to generate the sitemap programmatically, which ensures that as authors create new content, the sitemap will automatically reflect their changes.
By the “make an example campaign” I meant an example campaign on a shoe string. And the blueprint would be more of a time schedule where I showed day-by-day when to active the trials on which tools to get the maximum out of them. Hope that made a little more sense. I realised that the Ultimate Guide to Tiered Backlinking shows an example campaign. But the On-A-Shoestring-campaign would be great ;o)
It should be obvious that you need a blog if you’re running an ongoing SEO campaign; as you’ll see in some of the coming strategies, the optimization work of your blog posts feeds into a number of SEO angles. However, before you start, it’s a good idea to set up author roles as personal brands in the context of your site. Personal brands will allow you to characterize various writers on your team, giving them each a unique voice and area of expertise. You can showcase these brands on an “author” or “team” page, but the real benefit is having these personal brands develop your articles. It will optimize your articles for author-specific searches and give you better options for guest posting and social media marketing (which I’ll dig into later).
Joomla 3 has a great feature for search engine optimization – you are able to customise the page titles for any page to whatever you want to. If you want to target specific keywords for specific pages, you can easily do this. The title is a great place to put good keywords to improve the SEO of the current page. The drawback is that this is done on a menu item level, not at page / content level – to do this at page level you’ll probably need to look for an external component. So on to how we do this:

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Google Keyword Planner is the creme de la creme of keyword research tools. Simply give it a seed word, and keyword suggestions will start pouring in, along with estimates of average monthly searches. The tool provides many synonyms or similar searches to the seed keywords you provide.

While we take great pride in our list, that doesn’t mean the top SEO company is going to be the perfect fit for everyone. We recommend that you request a few quotes from various vendors so that that you can determine what company shares your vision and is within your budget. It is never bad to have choice. You shouldn’t ask for 20 quotes as that would probably be too much choice as well as confusing. We would recommend 3-5 quotes as a good sampling of what is out there. If you don’t like those quotes then you might want to request from some other SEO companies. Also keep in mind of the customer service aspect. How long does it take for them to respond you? Are they friendly? Customer service is important in any business and SEO is no different. You always want to feel that they have your best interests at heart.

While there is also interest in spending on mobile ads as the figures from eMarketer show, Google will soon take a more crucial role in delivering content to mobile users, starting with app store optimization.

Best tools for keyword research  to give some advantage to get ranking and also you can get monthly volume searches related to your keyword with the help of these tools you can use the best keyword in your blog or website

As the time flowing the significance of mobile applications development increasing for businesses. Developers at URM Web solutions will provide you the assistance to choose the right technology and right platform. Urm Web Solutions mobile app development company has years of experience in developing mobile apps for various platforms like iOS, Android, blackberry and windows. Hire our mobile app developer’s team and get user friendly, performance centric native and hybrid mobile app development services.

When you need information from a competing website that ranks high on Google, you need something that’s so powerful that it can pull that information from the web, pull historic rankings and save it on their servers forever.

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.

I like your post so much. I want to try them all. But, I want to know your insight about the “link building will be dead soon”. I’m doing a blog post about this and need some insights from SEO influencers like you. Hope to hear from you soon.

Bottom Line: LinkResearchTools is a set of SEO reporting and analysis features that delve deeper and more creatively into backlink tracking and link-focused site crawling than any other tool we tested. I…

Websites everywhere are looking to get AMP ready, but there are some things you need to know before jumping in. Any good SEO service provider will tell you that you need the technical capabilities and should be wary of drops in conversion rates. AMP really changes the structure of your website.

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One of my favorite new keyword research tools. Why? Because it can bring up terms that you’d be hard-pressed to find with any other tool. Instead of seed keywords, Keyworddit scrapes Reddit for the most common keywords people use in a certain subreddit.
SEMrush – This tool not only identifies keyword opportunities on your site you may have missed, but also reveals the top keywords used by your competitors – in both paid and organic search. It also helpfully provides keyword and ranking data beyond just the U.S. versions of the popular search engines.
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I love how much information is on this list. Took me forever but I am so glad that I read it. I was shocked the SpyFu didn’t make the list. I have tried almost every one of the products listed and I ended up with SpyFu. The amount of data that it gives you access to is remarkable!
2) Google Analytics – Free information that shows a lot of important SEO knowledge for 2016+. I am NOT talking about your rankings, but user actions and metrics. How high quality your site is. Conversions. Things Google is directly tracking these days.
Cool Feature: Find duplicate or incorrect citations that are floating around online. Helpful if you recently changed address or just want to make sure your NAP citations are consistent around the web.
This program is available for PC and Mac. As a Mac user, I’m often confronted with software that slows my mac down a little, so it was a pleasure to see this thing run in the background in a quiet, efficient manner.
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
2015 and 2016 were turbulent years for SEO. As expected, Google made several algorithm changes including the notorious “Mobilegeddon” update, which basically improved the ranking for websites that were mobile-friendly. This falls in line with Google’s overarching mission to adapt to an increasingly mobile Web (and world). Google’s goal is stay ahead of the technology trends (like mobile device growth) which will ultimately deliver quality results to their users like you and me.
Mobile is too important to ignore in your e-commerce SEO strategy. An informal survey my colleague Kenneth Gvein ran for our e-commerce customers at Metronet and Vaimo Norway found that clients had 2 to 3 times higher growth rate on mobile e-commerce. Go mobile — or go home!
Cool feature: My favorite feature of onpage.org is their TD*IDF analysis. TD*IDF identifies keywords that pages ranking for your target keyword tend to use. These terms are excellent LSI keywords that you can sprinkle into your content to bump up your on-page SEO.
Keyword.io is another great keyword suggestion tool. You can search keywords for a tonne of different search engines – including Google, Bing, Wikipedia and Youtube – so you can find ranking keywords whatever your needs.
Much like internal linking, it is important to link out to credible sources. By linking to other websites, you are telling search engines that you are giving a “vote” of confidence or passing “link juice” to that site. By linking out to external websites, you can show your audience that you are using credible sources. Some people believe linking to external websites can hurt a page because you are losing authority, when in fact it can actually help receive more traffic.
Because search engine marketing puts you directly in front of users who are actively searching for what you have to offer, SEM can be a great investment for your business. Outranking every organic result your low-funnel potential customers see is an enormous advantage, even if you do have to pay for every click.
Reach new, more, and better customers through SEO. With 97% of U.S. Internet users gathering shopping information and making purchasing decisions online, simply having a website isn’t enough. Your website is useless if no one sees it. When your site is optimized, your business becomes visible to more people who are already searching for what you offer. It’s a win-win!
It’s anonymous, so no one can actively pitch the group members. While it’s certainly not as scalable as other methodologies, we’ve found it keeps quality high. However, it does mean that we list a lot of folks who are overwhelmed with existing work and often may not reply to inquiries (which I know is a frustration, as mentioned in the comment above). That said, we think it’s the right bias to have.
Deep Crawl lives up to its name. It scans every page on your site and gives you a comprehensive report that lists out you how many H1 tags you have on each page, noindexed pages, broken internal links, broken external links etc. Heck, it even tells you if your Twitter Card descriptions are too long.
Speaking of writing for human visitors first (and search engines second), your content should be relevant to your target audience. This is one of the reasons why you need to define your target audience from the word go. Create unique and valuable web content that’s relevant to your target audience. Write in their language, the language they understand and if you’ve done your keyword research well, you shouldn’t have a problem adding keywords to your content.
Now over the past 5 years or so, achieving effective Keyword Analysis and Research has become an increasingly difficult thanks to Google AdWords’ Keyword Planner “hiding” data. However, it’s a pivotal method of finding hidden opportunities, increasing the traffic flowing to your site and of course showing off that all-important shiny new content you create.
My question is – Is this process worth the effort? As per my information – Delicious has lot of community with interest in technology and mine is a tech guide (technofare.com). It is a great idea to get bookmarks and sharing done from natural linkers but life is also about effort Vs return.
This was a amazing article. First of all i would like to appreciate the effort that has been put into writing this. Every point is supported by lots of pics making it quire graphical and easy to understand. Moreover all the points mentioned were quite awesome and helpful.
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In addition to being reader-friendly (compelling and relevant), your meta description should include the long-tail keyword you are trying to rank for, because if we’re doing blogging right, that keyword is representative of the contents of your post.
One way to ensure that your site gets new content on a frequent basis is to integrate a blog. “Get the owner or CEO blogging. It’s priceless!” the Search Engine Journal suggests. An executive blog is an excellent way to reach out to your clients, create more opportunities for internal and external linking, while giving your site a more personal voice.
Personally, I find Competitor based Keyword research to be more effective as the purpose of the Keyword research is to find profitable Keywords. What could be more profitable than something which is already working for someone?

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Of course, you need to link to high-quality, relevant pages and disavow all links from low-quality, non-relevant web pages. Getting links from sites with high Domain Authority, Page Authority, and Trust Flow is also a must.
Social media is part of ‘off-site SEO’ and if you think about it, it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “nofollow” but this does not mean that they do not have any value.
95. Complete On Site Optimization Tutorial – The author of this post, Sean Si, claims that this is a complete, yet simplified tutorial for on site optimization. As impossible as that may seem, the author does manage to structure the information neatly, so that for each factor listed, you get a link leading to more in depth explanations.
Just ridiculously good as usual Brian, you continue to set the bar higher and higher each time I see a new post from you, well done. A quick point regarding point 16 about Google only counting the first anchor to a page, what is your opinion about links that go to DIFFERENT pages on the same site. I believe they pass equal weighting but would be good to get your option.
As my past client, an advantage to working with Best Dallas SEO is that I will be maintaining a very close relationship with SEO consultant Jeff and the whole team. He will have direct access to me and my strategies and can consult with me on your situation at any time if my input is required.
Well we have a differing opinion because even to this day, I still skimp and save on money by taking advantage of free trials to get all the premium features without paying a penny. Especially when its an odd ball task I might only need to do a handful of times.
Thirdly, give your images appropriate file names. Is the image about WordPress SEO? Name the image as such – don’t leave your images looking like IMAGE001_2015.jpg. Why? It’s bad for user experience and SEO since search engines don’t see images as human readers do. On top of that, try to squeeze your keyword in the image file name.
How do you ask others for link opportunities? Most of the time people are only interested in either reciprocal links, or them providing guest posts on my site (when I reach out). And I can’t imagine if I did a round up post getting many inbound links. People would be thrilled that they had received a link, and wouldn’t create a reciprocal link to destroy the value.
This truly amazing and I’m gonna share this with like minded people. I loved the part about flippa. What a great source to get ideas. Building links tends to be the hardest to do, but a few good quality links is all you need now a days to get ranked. I currently rank for a very high volume keyword with only 5 links all with pr 3,4 and good DA and PA. Good links are hard to get but you only need a few which is encouraging! Props for this post!
Now that you have learned the major rules when it comes to SEO, you now need a tool that can deliver all of those things to you. An easy way to do that is looking at our reviews and picking the right SEO tool for you. We’ve ranked them for you. Check them out!
SEMrush is better priced than other SaaS-model tools like Moz, HubSpot or Raven, although SEO PowerSuite is still a less expensive solution with support of unlimited sites and keywords and more search engines.
35. Tutorialspoint SEO Tutorial – Although a bit simplified, this tutorial is very on-point and starts off by clearing up the most important terms you need to get familiarized with. Take note, however, that this was probably written quite some time ago, and in the world of SEO, that can mean a lot of relevancy is lost. For instance, at some point, the tutorial mentions the importance of adding meta keyword descriptions, something all good SEOs know is no longer valid. The head of Webspam team, Matt Cutts, explains why Google doesn’t use the keyword meta tag. You should also check out what meta tags Google does use in ranking your website. Another instance of outdated content is the tutorial’s reference to the Google Keyword Tool, which has long ago become the Keyword Planner.
It’s shocking that experts optimizing a site for Google search don’t optimize for their own internal search engine on e-commerce websites! That’s often because they overlook or underestimate the role of internal search, losing sales. People searching with misspellings, synonyms, hyphenation or spacing errors are not taken to the appropriate product pages. They should be.
Great reminders about some old techniques that still work and some new ideas I haven’t tried. Hilltop is definitely an algorithm update for Google you can’t forget about. Important to remember an essential part of creating valuable content.
Each tool that we use for tracking and reporting helps us to measure data and see and follow trends so that we can understand what’s going on with your online presence. Without this information, it would be as if we were frantically stumbling around a dark room, blindly hoping that something we did will improve the situation. Instead, our tracking and reporting efforts allow us to understand exactly what effect our efforts are having on real things you care about like keyword rankings, website traffic, and conversions. As we track these Key Performance Indicators (KPIs), we can increase our efforts where we see the best results. After all, there’s no point in pursuing a course of action that isn’t garnering the right results.
Cool Feature: “Curriculum” walks you through the basic steps you need to have an SEO-friendly website in 2015. Tailored to local businesses and people new to digital marketing. You get checklists and video game-style points for completing the important tasks (like creating a Facebook page or setting up an editorial calendar).
Home page title: The title for your homepage can include the name of your website/business and other bits of important information like the physical location of your business or maybe a few of its main focuses or offerings. For example:
Use JSON-LD schema markup to mark-up your location data. Forget about microdata and the others. Google recently changed their minds about what language they want websites creators to use. Read Google’s instructions on how to properly install JSON-LD schema on your website. It’s relatively easy and takes about 10 minutes.
So put a noindex/nofollow tag on pages that you don’t really need to appear in the search engine results page such as your /tags/ section or your checkout page. It’s not so hard. One visit to your robots.txt file should do the trick.
Your IT team understands the importance of securing the network against data breaches from external threats. Regardless of your efforts, data breaches usually begin from inside your network, often due to lax or unenforced security policies. *Did you know? Insider threats are now the most prevalent cause of data incidents, representing nearly 70% of all data leaks. Are you doing enough … Continue reading…
This freemium tool is great if you want something that is quick and simple to use to obtain a ton of keyword ideas. A unique aspect to this tool is that you can utilize it for Google, YouTube, Bing, Amazon, and the App Store keywords. Keywordtool.io is especially useful for long-tail keywords that won’t show up in the Google Keyword Planner, because of the low search volume.
See how search engines view your site with Browseo. This is great for diving into how Google and other search engines view your site. It’s particularly helpful with identifying redirect chains, and 302 redirects that should be 301s.

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Social media is part of ‘off-site SEO’ and if you think about it, it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “nofollow” but this does not mean that they do not have any value.
As my past client, an advantage to working with Best Dallas SEO is that I will be maintaining a very close relationship with SEO consultant Jeff and the whole team. He will have direct access to me and my strategies and can consult with me on your situation at any time if my input is required.
Another area to optimize for on-page SEO is the alt text for images. Alt text is used by search engines to better understand what the image is. Alt text is an important ranking factor for image search, which can help the overall organic visibility of the page. Optimize the alt text by using relevant text and keywords for each image. If you are using an image that is related to your content,you can use keywords from your research. Do not stuff the alt text field with keywords that are not relevant to the image.
6. Search Engines – In this piece by Links&Law, you get some pretty straightforward explanations on what search engines are, and are provided with excellent information on the history of search engines in general.
Google Search Console: Gives you a ton of valuable data such as keywords, position, impression, and CTR. If your site is powered by AMP Pages then you can segment that particular traffic and analyze the performance.
What does my site cost? — Tells you how much it costs someone to visit your website on mobile networks around the world. Very insightful for people used to unlimited 50mbps+ 4G web browsing (like me!)
Trying to find the right search engine optimization professionals and true SEO Dallas experts to help you build your business online can feel like more than a little bit of an uphill battle at times – and though it doesn’t have to.
Since commencing in 2004, we’ve refined our process into an agile approach that delivers results. Our team has experience with Search Engine Optimization projects across a range of industries, including hospitality, eCommerce, retail, technology, entertainment, medical, construction and more. Explore our Case Studies here.
Analyze search term reports with the goal of finding long tail search terms to add to your campaigns. Long tail keywords are keywords with three or more words in them. They are very targeted and usually don’t have huge search volumes but they can convert at a better CPA.
You can then pass this information on to the owner of the site and start a real, honest, truthful discussion about how you can help them improve their SEO. If you’re a Freelance SEO looking to grow your client base, this extension is invaluable to you.
11. Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird – A big part of doing SEO is knowing Google’s algorithms, and understanding how they influence search and your site. It’s all explained very neatly, and in depth by Marie Haines in this article. She’ll take you through what an algorithm change is, what each of the algorithms does on its own and, more importantly, what to do in case you’re negatively affected by an algo update. As usual, it’s also worth skimming through the comments on Moz-published articles, since their community always raises good points, and the discussions often clarify tricky aspects of SEO and other digital-related matters.
To analyze visitor engagement with your site pages, the SumoMe Content Analytics is an extremely helpful tool in looking how many of your site visitors scroll down until the very end of the page. From the data, you can also find out which part of your page where 50% of your visitors leave. Determine which elements of your site pages serve as obstacles that prevent visitors from scrolling down your page and optimize your site as you see fit.
In fact, it may not be your website’s “visible content” holding you back from better search results. More often than not, the small, subtle things are responsible for the most trouble, and that’s surely the case with Search Engine Optimization. There can be dozens of small code infractions or omissions that could be impeding greater search engine success. Our scientific and proprietary web audit will root out any such issues your website may be facing. Keep in mind that knowing is only half the battle.
The sling:alias property allows you to have our cake and eat it too. sling:alias can be added as a property to resource to allow for an alias name for the resource. In the previous example, you would have:

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Your post has caught my attention as you described it in detail. In addition, there are some examples that make your explanation is very different from the other. Your article has drawn my attention. Thank you.
Leave visual clues. Display logos and text certifying that you comply with security standards. Show them your SSL/Visa/other security and encryption standards or certificates. Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions.
Segment your shopping campaigns by mirroring the structure on your website. This will also simplify your work in the account since you will know where to look for in AdWords if you need to optimize a specific item. 
I’m Jeff Goins, the best-selling author of five books including The Art of Work and Real Artists Don’t Starve. Every week, I share new tips on creative work. Enter your email below and I’ll send you a free book.
Find the words and phrases your customers use instead of industry jargon. It’s great that you develop with progressive enhancement. How many of your clients do you think search for progressive enhancement or even know what it means
We’ve talked about the benefits of ensuring your site has clear and easy-to-use navigation, but there’s also a practice that editors and writers can carry out when publishing articles to help push traffic around the site and that may lead to higher trust signals for Google: internal linking. (See what we did there.)
You can specify what regional search engine you want to see the results from. Even though you reside in one country it doesn’t mean that you can’t retrieve search data from another. This option allows you to specify that.
Wondering whether or not you got slapped by a Google Penalty? Well Website Penalty Indicator can give you some much-needed insight. The tool lines up your organic traffic with dates of Google penalties…like “Mobilegeddon” and the Phantom update.
Link index size Comparison of multiple sites Historic, lost and live links reporting Anti-Penalty link audit Basic link quality factors Advanced link analytics Traffic via links Backlink audit reports Import & analyze links from any source No of sites to check
Sir can you suggest a multiple social sites sharing tool for my site http://www.thenustian.com .It is an educational site and i don’t have enough time to open each and every site and share my post.Please help.
Hi Brian, Just wanted to say thanks for another great read. The options are all very helpful and some slightly easier to do than others but as always its trial error starting with the ones that suit you most. Thanks again.
This domain was formerly TheTruthNetwork.com, which is obviously a name that has nothing to do with local SEO and website marketing. For this reason, people often used to ask me why I chose it. The answer is, it was always meant to be a place where people could connect and network with others of like mind and/or discover even greater truths about who they are and why they are here on this planet, and not what it became.
When it comes to choosing the best tactic, it is important to evaluate your specific needs, but be sure to fully understand the differences and how you will maintain your efforts. Check out Revenue River’s free guide for how SEO how-to.
SEM specialists are involved in the organic and paid appreciation of a website’s ranking. They will work side-by-side with other web experts, such as web designers, SEO specialists, and digital content managers to enhance website traffic through a variety of paid mechanisms.
The recent record EU fine for Google’s actions surrounding Google Shopping may have dented their ego but it does not stop Google Shopping from being a popular source of product browsing and subsequent purchase. A well-managed Google Merchant Centre account can be a fruitful form of SEM, used by blue chips and independent retailers alike.
#4 of Best SEO Companies of March 2018 – Over The Top SEO LTD also known as O.T.T is an international Digital Marketing Company that specializes in SEO/Web Development and Design/Lead Generation/Unique Optimization and Hosting. Our knowledgeable staff and tools can help increase the rate of relevant ORGANIC traffic to your website. Our services will provide a higher click through rate (ctr) and increase your company’s brand recognition. As a company, we are committed to training that will enhance your ability to maintain and optimize your search engine optimization.
I highly recommend SEMrush for keyword research and competitor keyword analysis. It’s reliable, accurate and all the data you need in most niches. You can try it FREE FOR 30 DAYS by following the link below: Disclosure: I am a customer and affiliate.
Wondering if your site got dinged by Panda, Penguin or another Google penalty? The outstanding Panguin Tool will help you get to the bottom of it. Just link up Panguin with your Google Analytics and the tool will show if your organic traffic dip happened at the same time as a major Google update.
In today’s age of Mobile Technology you can’t afford to lose your mobile visitors. ShootOrder is a premier responsive web design company offers to fix your web template which can work on all the devices flawless.
Many other page-speed tools exist, but GTMetrix is an office favorite, because of its balance between being thorough and user-friendly. Other tools that you might find helpful: Pingdom and Google PageSpeed Insights.
First of all, I would select an analytics tool like Google Analytics. The reason is quite simple: I need to positively identify which tactic is working and which isn’t. That simply can’t be done without proper analytics. How else am I going to gauge how much traffic I get? By charting up the CPU usage on the server? Not the best method.
If you’re looking for more internal links to add to your post but aren’t sure which would be relevant, you can click “Explore some internal links you might use in this post” for a list of recommendations.
Moz Pro is a multifaceted SEO tool suite full of useful tools that are not included in their free arsenal. Additionally, you can get way more searches and insights than in the free versions of the tools.
Test search partners to check whether they are worth running or not. Search partners are high-quality search engine websites that are affiliated with Google and show ads from AdWords Accounts. You will be able to breakdown performance and see how search partners are doing at any point in time.
Canonical URL tags are link tags placed into the head of an HTML document to clarify how search engines should treat a page while indexing the content. The benefit they offer is to ensure that (different versions of) a page will be indexed as the same even when the URL to the page may contain differences.
#5 of Best SEO Companies of March 2018 – PageTraffic founded in 2002 is a premier search engine marketing company with head office in New Delhi and sales office in Chicago, London and Noida. Trusted for result-oriented and effective SEO services, Page Traffic provides search engine optimization, web design, social media and PPC management services. PageTraffic is also known for its unique full time offshore consultants offerings under which dedicated SEO consultant works offshore 40 hrs a week exclusively for a client. The company has above 700 satisfied clients from all over the world.

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While many shy away from this topic, it’s actually not the scary monster many make it out to be. Actually, Wix has the best SEO and you can very easily use its power for your own website. The first step in the right direction is to use the new, free and very efficient Wix SEO Wiz – a user-friendly tool that will take you step-by-step through the process of optimizing your website.
SEO is always evolving—with new tactics constantly being deployed. It’s tempting for businesses to adopt the latest shiny-object SEO tactics in their never-ending quest to rank high in searches. But in the rush for Page 1, too often companies skimp on the less-shiny foundational powerhouses of successful SEO strategies.
3. #journorequest or Gorkana – the majority of the work we do is on the digital PR and content strategy and creation side and we would be lost without access to both of these tools as they make it much easier to find the right influencers to pitch ideas into.
Although this is not officially part of the Google ranking algorithm, it is something that can improve the presentation of your pages in the search results and this means higher click through rates and more organic traffic.
There are many SEO benefits for providing the best possible user experience. You need an easily navigable, clearly searchable site with relevant internal linking and related content. All the stuff that keeps visitors on your webpage and hungry to explore further.
160. SEO Secrets – You have to pay for this book on SEO by Danny Dover, but for good reason. In it, you’ll find most everything you need to know about search engine optimization, and more. It can be your learning manual, your go-to guide when you’re having problems with no apparent or easy solution. It’s the type of book to own in your SEO library, especially if you’re the type of learner who needs courses in paperback versions. But if you’re just looking for information to be at your disposal in various circumstances, you can buy the Kindle version. P.S.: I’ve linked to Amazon here, but you may be able to find a better deal on the book on other resources – I just wanted to show you which is the book, along with some poignant reviews on its contents.
Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones.
I feel my time is better spent on generating traffic from other sources that I have more control over and are sustainable and I’m particularly focusing on paid traffic at the moment as it can be scaled.
Google has become very intelligent in recognizing black hat techniques and with the introduction of Panda, Penguin and Hummingbird (that’s how the Google Algorithm releases are called), they have managed to solve the problem and protect their search engine results from spammers.
181. The Inbounder – A young, but very promising new digital conference is The Inbounder, a great opportunity for you European SEOs. We attended its first open-to-the-public edition took place in 2016, and it was already a world-class event, with top-notch speakers and high quality information. It was created by SEO specialist Gianluca Fiorelli, and takes place in Valencia, Spain.
As a site auditor it does a pretty good job, particularly from a technical point of view, however, it’s error reporting and resolution advice is not yet as comprehensive as SEMRush for example (with which it shares a number of similarities), but it is, however, cheaper and is not does not share the same restrictions on usage.
The progress tab compares and presents data from each site audit in a graphical format. You can easily overly specific ‘issue’ metrics to get a clear indication of where improvements are being made and more crucially where issues are on the increase.
Use search-friendly URLs. This often gets quick results because you are giving the search engines strong hints about what this URL is about while giving visitors help and valuable information — just make sure to avoid keyword stuffing. The most effective URL structure for category pages (and product pages) is:
While there’s not much you can do to influence what text gets pulled in, you should continue to optimize your post for readability (see above). By creating reader-friendly content with natural keyword inclusion, you’ll make it easier for Google to prove your post’s relevancy in SERPs for you.
An anchor text cloud that is purely built around these shallow pages does not look natural to Google and other search engines, simply because people do not naturally place links in that way. As a rule, they link to worthy shareable content like blog posts.
One other strategy I discovered just yesterday is when you promote a product or server to make sure to mention the creator when you share your blog posts on social media. I’ll see how this will pan out.
Canva is the SEO’s dream when it comes to image creation. It gives you all the elements you need from Adobe Photoshop, without having to do three years at college, a night time graphic design course and hours screaming at your screen.
SEMrush – SEMrush is one of the few tools I couldn’t do with out. It’s useful for both keyword and competitive research. I’ve written about this here on the Distilled blog and Ross Hudgens has a great post on using SEMrush as well.
Even though some people argue that “keywords are dead,” they still playing a very important role in any effective SEO campaign.With Long Tail Pro, you can find relevant keywords with more effectiveness. The data this tool provides is really accurate.
Tired of worrying about your rankings and what your SEO company’s doing with your money? Put your fears to rest. Think of how relaxed you’ll feel knowing your SEO company works in your best interests. And then laugh when you outrank the competition and win all the customers!
You can’t track and improve what don’t measure in the first place. Knowing what kind of increases you see from our SEO strategies help us to know how to stay on track with the right SEO activities. Tools are there to help make the job more effective. We utilize these tools to help us gather data and make better decisions moving forward. Tools can be anything from our many software subscriptions to keyword tracking and reporting software – includingGoogle Analytics. We want to be informed from all angles and we want to be able to inform you. Cutting edge SEO tools help us make that possible.
There’s no question that an ethical, or “white hat” search engine optimization firm can work wonders for your website traffic. However, search engine ranking isn’t something you achieve indefinitely. Search engines are constantly searching and ranking websites, which means you can be ranked top 10 today, and on page 3 of results tomorrow. As a home business owner on a budget, maintaining the expense of an SEO firm may not be feasible, unless you’re relying solely on search engines for traffic (which you shouldn’t do). However, hiring a professional to get your site search engine-friendly, while you do the long term maintenance, might be worth it.
Optimize your website theme so that new products are always presented on your home page where they’ll get found and indexed. A good internal link architecture will get your new product pages indexed and ranked quickly.
Remove pop-ups on mobile and interstitials from mobile. Ever since Google announced in January 2017 they were going to implement a penalty on sites still using intrusive pop-ups and interstitials, webmasters have been opting for alternatives to pop-ups.
The concept behind Search Engine Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in “hunt mode.” This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.
Make sure that your content delivers what promised in the title. If for example your title is “How to lose 15 pounds of fat” make sure that your post provides an accurate description (or steps) that someone can follow to achieve the desired result.
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Finally, I’d go back to basics and get the best web hosting possible. It may not be a tool per se, but it’s an often-overlooked aspect of SEO that has an indirect ripple effect on so many influential ranking factors.
2. MOZ: Moz is a great research tool to build links and to go after your competitors links. This is also helpful to determine website ranking in the SERP and to calculate Domain Authority and Page Authority, among other helpful abilities.
Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
I’ve started a project which i have hundreds of qualified rivals ( providing wallpapers ), and i have done all i could for the on-page seo (everything i learned from guides). Because of this i tried a new approach to develop a wallpaper website such as making it responsive, adding mega menu, sliders , blog for photo lovers & … which other websites don’t have.
Search engines are a fantastic resource to get visitors to your website. Unfortunately, helping search engines find and rank your website for inclusion in it’s listings is challenging. Like many online strategies, there are tricks and tasks that you can use to improve your results. However, similar to social media marketing, you can spend an inordinate amount of time on search engine optimization.
SEO is an acronym which stands for Search Engine Optimization. SEO is a broad term used to define any kind of optimization efforts toward your website that result in increased visibility in search engines like Google, Bing or Yahoo.
It’s been some time since Google revealed that more people use the search engine on their mobile phones than on desktop. And for all those valuable search queries being done on mobile, Google displays the mobile-friendly results first. This is yet another example of Google heavily favoring mobile-friendly websites, which has been true ever since the algorithm was updated to do so in April 2015.