Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. Different content – for example, different products in a shop – as well as modified content – for example, translations or regional variations – need to use separate URLs in order to be shown in search appropriately.
59. Backlinko on Keyword Research – Backlinko generates some commendable and practical visual guides on various SEO topics. This article on keyword research, written by Brian Dean, starts off pretty basic and alerts you on the of keywords, but goes on to demonstrate the best methods of searching for the right keywords, providing you with strategies and resources. You can also save the guide as a PDF and keep it nearby as an asset in your first campaigns; it includes compelling notes on the uses and limitations of Google’s Keyword Planner, and offers a few interesting alternatives you should keep an eye on.
When I’ve interviewed SEOs in the past, this is always a tool that comes up in discussion. And, while it may not strictly be an SEO tool, it still helps you make informed decisions about the future of your marketing.
#4 of 10 Best SEO Companies of 2018 – SEO Image is a New York City based firm that has been doing business since 2002. SEO Image provides service in the areas of Internet marketing, search engine optimization and reputation management. This is an award-winning firm having been recognized by Promotion World, Top Ten SEO and Clutch for superior performance in helping customers with SEO projects. SEO Image begins the process by performing an SEO sudit of the client’s website. They can keep what works and eliminate what doesn’t. SEO Image uses the best known means to bring their client’s website to a high ranking on Internet searches.
This inbound marketing tool saves you time by gathering important rank metrics for all the sites you manage on a daily basis. It also gives you the information you need about your competitors to identify the best keywords for anchor text linking.
2. I also use Majestic as my main backlink spy tool, as well as domain authority checker (of course I also throw a lot of domains through Open Site explorer too). Majestic has one of the best indexes and a competitive monthly rate for their tools. I use it all the time to figure out how authoritative sites are as well as where they are getting their links.
Finding potential clients, compiling pitches, managing your portfolio, and auditing website performance is at the forefront of SEO. Use Majestic features to compare your site to competitors and visually identify their strengths so you can compete accordingly.
Wow, I’ll definitely be referring back to this list. I think #3 is especially going to be great for my team’s website – we don’t have enough blog posts to implement that at this moment, but they’re information-packed, and I think they might be able to be revitalized as new or updated information becomes available. Thanks for putting this together!
Besides the usual Los Angeles SEO tactics, Coalition Technologies is also an innovator where we define our industry’s best practices. We are constantly researching and developing new and better ways to optimize your site.
181. The Inbounder – A young, but very promising new digital conference is The Inbounder, a great opportunity for you European SEOs. We attended its first open-to-the-public edition took place in 2016, and it was already a world-class event, with top-notch speakers and high quality information. It was created by SEO specialist Gianluca Fiorelli, and takes place in Valencia, Spain.
Link directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
SSL – Google will roll out major changes to the way non-https sites are handled in Chrome in January. Make sure to switch to HTTPS before Google Chrome start to show a security warning for HTTP pages when a user visits them.
The local search landscape has becoming dramatically more competitive in 2017. Google is starting to show more ads, and their stakeholders want to see cash flowing in from local search result advertising placements. More than 50% of all consumers Google their local business before visiting, so Google is now tailoring to that marketing channel. It’s important in 2017 to consider putting together a local AdWords campaign that targets the area or areas your business serves. Being first in Google is the organic results no longer means you are first – it means you are #5 or perhaps number 6. Be sure to reconsider the value of an effective paid local search strategy in addition o your organic strategy.
That’s why PA and DA metrics often vary from tool to tool. Each ad hoc keyword tool we tested came up with slightly different numbers based on what they’re pulling from Google and other sources, and how they’re doing the calculating. The shortcoming of PA and DA is that, even though they give you a sense of how authoritative a page might be in the eyes of Google, they don’t tell you how easy or difficult it will be to position it for a particular keyword. This difficulty is why a third, newer metric is beginning to emerge among the self-service SEO players: difficulty scores.
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Buzzstream is my favourite outreach tool at the moment. I regularly produce infographics for my blogs and that means having a good quality CRM at my control which allows me to maintain relationships with my contacts, monitor my link building activities and help me to scale up my outreach efforts.
Search & Extract Twitter Users+ “Find Influencers in Any Niche” — Find influencers who’ve shared any piece of content on Twitter in the last 7 days. Also useful for finding influencers who’ve shared content from a particular domain. Or about a particular topic.
Log File and Traffic Analysis Your site’s log files contain a wealth of information about the effectiveness of your web site marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.