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“Short-tail” or “head” keywords are the top 10 or so terms—usually just one or two words in length—that drive search traffic to your website. These keywords tend to be very broad and are responsible for the majority of the traffic you get through search engines.
In SEO, the proper use of redirects in crucial. The standard is a 301 redirect, which is interpreted by search engines as a permanent redirect, hence it passes almost all of the SEO value from the old page to the new one. A 302 is a temporary redirect, on the other hand, is considered a temporary redirect (like for site maintenance or time-specific promotions, for example) so the SEO value of the redirected page is not passed to the new destination.
Google became aware that webmasters were abusing this knowledge and ultimately devalued the importance of keyword density. Website content writers were “stuffing” keywords in any place they could find space. They would cloak keywords inside their website by changing the color of the text to that of their background. These kind of mischievous actions are considered unethical in the SEO world because you are making it clear to the rest of the world that you only care about achieving high search rankings. More importantly, you are essentially communicating to your potential customers that you don’t care about them. Simply put, it is bad practice.
Chrome Developer Tools – there is a huge amount of functionality available via chrome developer tools including the ability to check server response codes, view and browse a website via a mobile simulator and easily inspect elements within the chrome browser.
We are developing a free tool that does something different to those listed here. Check out Meta Forensics (https://metaforensics.io) – it is a website architecture, internal link and SEO analysis tool.
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
Hi there, am interested to try your trick in Wikipedia, but am also not sure of how should I do tht, coz i read some posts saying tht “Please note that Wikipedia hates spams, so don’t spam them; if you do, they can block your IP and/or website URL, check their blocking policy and if they blacklist you, you can be sure that Google may know about it.”
Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term “search engine marketing” was popularized by Danny Sullivan in 2001[12] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
Want to get access to millions of blogs and companies across Google, Twitter, and Instagram? NinjaOutreach is a prospecting and outreach CRM that is perfect for linkbuilding, content marketing, and even lead generation. Great for bloggers, startups, and marketing agencies – Try it here!
Once you have a mobile app in place, you can begin implementing the steps on how to get your deep app screen indexed on search results by referring to this straightforward documentation from Google. The process can be arduous for non-developers, so you may want to ask for help from an expert regarding this.
Our go to tool for this is DeepCrawl, whereby not only have we found their crawler to be fast and reliable but as they also offer a robust API this has allowed us to create bespoke crawling solutions for our daily activities, integrated with our other APIs.
During the summer of 2017, Gary Illyes, Google Webmaster trends analyst, said that there would be a ”big change” at the end of 2017 or possibly early 2018. Gary was talking about Google’s Mobile-First indexing. This means that Google will be prioritizing your site’s mobile version over the desktop version.
158. The Art of SEO, 2nd Edition – Eric Enge, Rand Fishkin, Stephan Spencer and Jessie Stricchiola have collaborated to write this book on “Mastering Search Engine Optimization”. Each of them has provided their own techniques and strategies, and this second edition is an updated version .
Our projects begin with an overview of a website’s search presence and existing Search Engine visibility to ensure that our solution fits the unique problems and opportunities of your business or organization. We take your offsite brand and backlink profile, onsite optimization and website infrastructure, and the competitiveness of the category into consideration in order to build the plan best suited to your strategic goals.
SEMrush, although technically a Freemium tool, offers far more insights and data using the paid version of the software. It allows you to see the keywords your competitors are ranking for, the landing page for each keyword also the value of the keyword (should you be interested in PPC).
Set Up Tabs for Themes — If you have different keyword themes, create tabs for each one, such as campaigns, products and service categories. You can further break categories down into major topics. Each tab will have its own unique set of keywords.
2. Ahrefs: The best link analysis tool out there. I use it every day to analyze competitor link profiles, see which content types are best for link building in different industries and measure link acquisition efforts for client link building campaigns. 
Not only is Screaming Frog’s Spider Tool a great tool for finding issues with your on-page content, it is great for getting a list of technical issues as well! It can help identify links with 404 errors or long redirect chains, find URLs that have been blocked by your robots.txt file, as well as help you generate an XML sitemap. The best part is that you can export a list of these and hand them over to a developer and let them deal with it! Sorry to all developers who are reading this.
Actually, you did. I was referring to your statement: “Well you could re-create that dead resource on your site and replace dead link in Wikipedia with yours.” THAT approach will get you into trouble. Having your domain blacklisted by Wikipedia has a ripple effect that you’re unlikely to recover from.
When I find a simple tool I like I usually stick with it forever. I’m amazed at the simple things Clicky does so effortlessly. The control panel seems so much more intuitive than for instance Google Analytics. Instantly accessible.
Cool Feature: “Curriculum” walks you through the basic steps you need to have an SEO-friendly website in 2015. Tailored to local businesses and people new to digital marketing. You get checklists and video game-style points for completing the important tasks (like creating a Facebook page or setting up an editorial calendar).

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