Steer clear of any SEO firms that bombard you with phone calls and emails or who promise you a No. 1 Google ranking. These people are likely just offering you a paid spot in a Google ad, which is not the same as a top ranking in an organic search engine.
While we’re on the topic of duplicate content, let’s talk about a problem many site owners run into when they first launch a blog or articles section: duplicating their own content via the use of tags and archives.
They say they are the “Best SEO Company” and then they get your a penalty in Google. That my friend, happens far too often. In this post, we give you all of the top tools to get rid of an SEO penalty on your website. This is a valuable post, make sure to bookmark it now.
HootSuite – It might seem odd, even now, to talk about a social tool when discussing SEO campaigns, but I’ve found HootSuite to be invaluable for taking our onsite SEO efforts to the masses. So much so, that I did one of our few videos on the platform, Monitoring Daily Social Media Efforts.
If you want to rank for certain keywords, go to Google, and see which blogs rank in the top 10 for those keywords. Read those blogs, start posting insightful comments, follow up on their posts by doing a post on your own blog and link back to them: communicate! The only way to get the links you’ll need to rank is to be a part of the community.
Thirdly, give your images appropriate file names. Is the image about WordPress SEO? Name the image as such – don’t leave your images looking like IMAGE001_2015.jpg. Why? It’s bad for user experience and SEO since search engines don’t see images as human readers do. On top of that, try to squeeze your keyword in the image file name.
For those providing a service could be incorporated under the SEM umbrella, or are actively using the term during talks with prospective clients or with existing clients and insist on using SEM as a term, it is advisable that you look to define exactly what your definition of SEM is. In fact, if we looked honestly at ourselves as an industry, we have a tendency to throw about acronyms and terminology that can be mighty confusing to those instructing agencies!
After creating my content, I would grab the URL of each page ranking for my target keyword, plug them one-by-one into SEO Spyglass, and pull up their backlink profiles. Then I’d go through each backlink and try to recreate it for my own content.
All too often, B2B and industrial companies dive into search engine marketing without a coherent strategy. Don’t fall into this trap. Get off on the right foot by thoroughly defining your target audience(s), identifying their needs and motivations and highlighting how your products can serve these needs. Next, review your company’s position in the marketplace. Identify your top competitors and your company’s competitive advantage. Finally, identify specific goals and benchmarks, such as search rankings, Website traffic increases, sales lead volume and other ROI metrics, to allow you to measure the success of your search engine marketing campaign. This strategy will form the foundation of your campaign and put you on the path to search engine marketing success.
Images can scare blog owners because of the long checklist of things to do to optimize them for SEO, but once you’ve gotten the basics, it’s really pretty simple. A few things to consider when using images:
119. Open Site Explorer – This is a powerful, versatile tool from Moz that can be used in a limited, free version as well. It allows you to analyze the authority of a page, page link and social metrics, the number of inbound links, linking domains, anchor text, and more. With a paid account, you get access to even more tools, like the On-Page Grader, which points out exactly the good and the bad of your on-page factors.
The key to writing content on a website is to find a middle ground between human visitors and search engine visitors. A quality website article would be written in a way where any human can easily read and understand it, while at the same time including keywords into your copy in order to rank for it. Getting used to this process may take time; but by analyzing your competitors you can pick up on certain writing styles that do target both kinds of visitors.
Brightedge or SEMRush are keyword monitoring and research tools, with SEMRush being an affordable option with a good feature set and Brightedge an enterprise level tool with a robust feature set. Both help you enhance content, meta data and track keyword performance.
Buzzstream – Link building is still a huge part of SEO, and outreach is essential to earn high quality links. Buzzstream makes it easy to manage outreach and it handles link checking too. It also makes for a solid CRM too.
No one likes a site that takes forever to load. In fact, if this is the case, most visitors won’t have the patience to wait so they will move on to another site, with the same information but one that loads pages quickly.
#9 of 10 Best Search Engine Optimization Agencies of 2018 – Directive Consulting is a SEO agency that works more like a consulting firm. Instead of dealing with individual search engines, they have a compiler that lets clients address all of them at once. While this takes a few days to authorize and set up, it is incredibly beneficial in the long run. Clients are able to get direct feedback on their place in the SEO industry, and using this feedback, they can modify the website design. Within a few weeks, progress is inevitable and permanent. Directive Consulting is all about the long term, and this approach is truly successful.
Deserving of a standalone mention however, is the fact that Google Search Console is THE ONLY place where you can see if your website has received a manual action.and that’s where you can request reconsideration if you’ve fallen foul and have put in the effort to clean things up.
There is limited real estate for the top positions in organic search results. With the amount of content on the web today and the number of competitors you have, it can be hard to get in a top position, even despite your best efforts. If you’re a new business or an existing one trying to build your online presence, SEM/PPC advertising can get you in front of highly targeted customers.
We use white hat and result oriented SEO methods to deliver rankings that last. While sweeping algorithm changes are wiping out businesses, our ethical and safe practices keep you safe from all such updates.
Don’t mind if your favorite theme does not have these areas though. You can always add them tags later on using SEO plugins or manually by editing the code. I would go for plugins any day. A theme that does not support page titles and headings is a complete no-no, you know, if such a theme exists in the first place.
Using Wiki for link opportunities via the dead link method was new to me but I always make it one of my first stops for keyword research as you can often find a ton of new keywords and related info you otherwise wouldn’t know,
After all, there’s only so much we can hold in our brain without going blank. But whether you’re trying to fill blank space or just trying to learn SEO for the first time, these tips above have you covered.
PPC marketing is one of the most popular online methods of getting information to customers quickly so you can sell your products and services. This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential.
I’d be grateful if someone could clarify or point me to reliable market research. As has been pointed out there is a deadly loop in searching for information on firms that specialise in optimising that search 🙂
In the enterprise space, one major trend we’re seeing lately is data import across the big players. Much of SEO involves working with the data Google gives you and then filling in all of the gaps. Google Search Console (formerly, Webmaster Tools) only gives you a 90-day window of data, so enterprise vendors, such as Conductor and Screaming Frog, are continually adding and importing data sources from other crawling datasbases (like DeepCrawl’s). They’re combining that with Google Search Console data for more accurate, ongoing Search Engine Results Page (SERP) monitoring and position tracking on specific keywords. SEMrush and Searchmetrics (in its enterprise Suite packages) offer this level of enterprise SERP monitoring as well, which can give your business a higher-level view of how you’re doing against competitors.
Building link is a difficult, time-consuming task. But it is important for search engine optimization. Ranking By SEO is the top SEO company in India. We specializes in offering SEO link building services to diverse clients. We not only focus on quality link building service but also help our clients earn backlinks from authority websites. We have more than 9 years of experience in link building.
Search & Extract Twitter Users+ “Find Influencers in Any Niche” — Find influencers who’ve shared any piece of content on Twitter in the last 7 days. Also useful for finding influencers who’ve shared content from a particular domain. Or about a particular topic.
Search engines are always changing, learning and evolving. Employees at Google, Yahoo and Bing are constantly trying to better their search engine results by analyzing what makes a website relevant to a particular keyword. Although search engines modify their algorithms just about every day, they have not – and will not deviate too far from their original criteria for ranking websites. Quality content and link building will always reign as King of the Internet. And while Search Engine Optimization can seem unnecessarily complex at times, it truly will be the simple things you follow that will get your rankings.
At Ignite Visibility, we’re proud of the fact that we were named the #1 SEO company in the United States, United Kingdom, and Canada by Clutch.co. We were also named the #1 SEO company in California for three years in a row.
Amanda DiSilvestro gives small business and entrepreneurs SEO advice and analyzes the latest SEO news. She writes for the nationally recognized SEO Company HigherVisibility.com that offers online marketing services to a wide range of companies across the country. Follow her on Twitter @ADiSilvestro.
Great post Brian. Quick question. Are these the main link building that u do, or are these in addition to some other link building? For example, on a brand new site do u just start these techniques, or do u do any web2.0 initially and the apply one of these techniques?