If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.
Great article Rhea. Anybody who’s uses astroturfing as a marketing tactic is probably not somebody worth hiring. Good people are always in high demand so they probably wouldn’t waste their time or money with Top SEOs.
Google Trends shows changes in search volume for different topics, search terms, and entities. Mastering this tool can keep your content current and one step ahead of the competition. For search marketing, it just makes good sense to analyze changes in search query behavior. Even everyday bloggers can improve their results by understanding which topics are trending.
Another essential aspect of SEO lies within backlinks. Backlinks, also known as inbound links, are any link pointing to your website from another domain. So, if a business mentions you on their website and leaves a link to your own site, you’ll have acquired a backlink. These are crucial to SEO, as they help improve your domain and page authority, which directly impact your website’s ability to rank within search results.
CanIRank is an up-and-coming SEO SaaS solution that uses machine learning to inform your SEO research—long story short it is a fantastic tool. While I still use other tools like Ahrefs and SEMRush, when it comes to on-page optimizations and in-depth keyword research there isn’t anything on the market that can touch CanIRank. If you are trying to rank for highly competitive keywords it’s an absolute must.
If what you are looking for is a tool that can allow you to have a quick and dirty look at the on-page SEO of your website, then SEOptimer is the software for you. It has a wide range of applications in the hands of the skilled and experienced. And the best part is that it is free. It is one of the best free SEO programs on the market.
Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.
While you’ll want to have a presence on all the major social networks, it makes sense to devote most of your time to the one that drives most traffic in your niche. For example in marketing that might be Twitter, while for a food blog Pinterest might be the biggy.
Google Structured Data Tester is my personal favorite. This application has undergone several updates since it was first introduced to the users. When you enter the page, the first screen that is displayed prompts you to enter either a URL or a code snippet to analyze and validate. From the confirmed segment on the left, the users can click on any class or property, and the corresponding content will get highlighted on the right.
The other tool I am playing with now is a way to automate a lot of the outreach and the good news is it is free! It’s called Gmass and allows you to streamline the outreach process for link building as explained in this is not your friend. Conversions are your friend. This collection of articles shares practical advice you can use in your marketing campaigns and on your web site to make sure you are driving leads, sales and sign-ups. Learn how to define your conversion points and then focus on improving them.