It wouldn’t be wrong to say that we live in a digital age which is characterized by a whole lot of advancements, innovation and of course a huge amount of convenience. In fact, every single physical activity has its corresponding digital form. Of there’s no denying the fact that there are still a few physical activities which haven’t gone through the digital transformation as of yet. However, we have already gone through a massive transformation over the past few years and eventually, there’s an incredible dependence on the digital technologies nowadays as they seem to save a whole lot of time and effort. Most importantly, they have proved to be pretty effective in reaching accurate results. Just think about the ways we are being helped by the Google search engine results no matter what the query is. Isn’t it amazing about the way Google search engine provides us with the most relevant results to our Google searches every time? It isn’t that easy for any website to be on the search engine results page (SERP). What it takes is of course, a great deal of relevant contents and also a great deal of search engine optimization to get there. If you are a service provider and your website is not in the top three results, you are certainly missing on huge sales opportunities.
This checker performs various tests on a Web Page to determine its level of mobile-friendliness. The tests are defined in the mobileOK Basic Tests 1.0 specification. A Web Page is mobileOK when it passes all the tests.
Once on the highlighter page, simply click and drag your mouse over your website’s title and choose ‘title’. Do the same for your ratings, author, date published, image and so on. Google will ask you to repeat the process a few times until they will understand the patterns your website is following. Once finished, click ‘done’ and that’s all. When Google will crawl your site again, they will better recognize your data structure.
Great article Rhea. Anybody who’s uses astroturfing as a marketing tactic is probably not somebody worth hiring. Good people are always in high demand so they probably wouldn’t waste their time or money with Top SEOs.
Online reputation matters a lot as 81% people search online before making up their minds. To leave a great first impression, you should have a clean image, which is not always possible. The reasons can be disgruntled customers, grouchy ex-employees or any other. We are a leading reputation management company in India. We will help you have a clean online image quickly.
It is a highly useful plugin, and its totally free. The only downside is that it can become resource intensive and may slow down your server. Some hosting providers like WPEngine has already blocked this plugin on their servers.
5. Get links from trusted, relevant sources. Links are like a vote for your site and you can’t rank well without them. Unfortunately, buying links or being indiscriminate in the places you link to and places you request links from is no longer a good way to raise the importance of your site; think quality, not quantity. Links must be relevant to the content of your site and they must be from reputable websites.
1. SCOT (proprietary crawl tool) – When approaching any new client, or site we start with the ‘fit for purpose’ piece to ensure that content investment is rewarded fully. That process starts with a crawl of the site and we use SCOT (our own tool) to crawl, categorize and prioritisz fixes. This will include a list of key pages to improve from a functional content perspective.
The so-called ‘Mobilegeddon’ or more accurately Google’s Mobile-friendly update is a step towards this direction, as site owners are encouraged to develop mobile or responsive designs to increase the site’s loading speed on mobile devices. A faster loading site means more chances to retain visitors.
Btw, I was always under the impression that digg and delicious were dying but I’m really mistaken. Your(and Jason’s) thinking is foolproof though. If these guys are already curating content, there’s no reason they wouldn’t want to do more of just that! Seo has become a lot of chasing and pestering…it’s good of you to remind us that there are people out there just waiting to share stuff, too.:)
Presenting relevant related items on product pages can boost sales. Meta data from your PIM ensures that all items presented are relevant, personalized and in stock. Your Web designer and developers must also focus on internal link architecture.
1. WordStream Advisor – This software helps to get better results from your paid ad campaigns including AdWords. The 20-Minute work week takes guesswork out of making regular optimizations to paid accounts.
Great insight into the world of SEO here. I really think you have worked hard to put these tips in the correct order. So many people think, ‘ok let’s create a website’, without really thinking about who their audience is and what they really want to say. It is almost like a step by step guide. Brilliant.
SEMRush has quickly become one of my favorite tools over the past couple years and the new features they add just make it better. I use it for everything from keyword research, to content optimization to competitive audits and link building.
One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we’ll be focusing on the ad auction in Google AdWords.
HootSuite – It might seem odd, even now, to talk about a social tool when discussing SEO campaigns, but I’ve found HootSuite to be invaluable for taking our onsite SEO efforts to the masses. So much so, that I did one of our few videos on the platform, Monitoring Daily Social Media Efforts.
Platforms such as AWR Cloud still give you great ongoing position monitoring in an affordable tool, but that aspect of the market is becoming a more high-end affair. For SMBs, a smart combination of self-service tools is the much better bang for your SEO buck.
Backlinks can make or break your site’s reputation online. Undoubtedly, quality backlinks from quality websites can boost your site’s ranking on search engine result pages drastically. Well, on the other hand, subpar backlinks from spammy websites can interfere with the authority of your website. This is why the timely monitoring of your link profile is necessary.
Copy and paste the following answer:”Before answering your question, let me remind everybody that in online marketing website owners build their websites on various platforms such as: wordpress, magento, HTML etc.
Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.
You just wrapped all the necessary check list in this post. In SEO , it is needed to provide original content in page. And Blogging also helps to drive traffic to your site. Thank you Brain for such a great post.
Thanks a lot. This is a great list of keyword research tools. I found Google Keyword Planner the best to find niche keywords and KWFinder for getting some good LSI keywords for long tail keywords searches.
The h1 tag is an important HTML attribute that has a big impact. Some companies don’t even take the h1 into account regarding SEO services, while other feel it is the most important item you can focus on! In this article, we do a deep dive into the h1 tag and discuss how to use it for SEO.
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.
While there are other techniques an ethical SEO professional will use to boost your rankings, these 10 DIY SEO tips form the basis for the search engine optimization tutorial to get you on the right track. Even eCommerce and other sites that are controlled by a content management system, which can create its own SEO challenges, can benefit by following these suggestions. And, if your keywords are highly competitive, you may not ever be able to rank in the top 10 search results, but you will move up in the rankings and you should find traffic to your site on the rise.
Before I explain how to fix this, let’s make one thing clear: there is no such thing as a duplicate content “penalty”. Duplicate content simply makes it more difficult for search engines to understand which is the “best” version of a piece of content. This can mean that none of that content gets ranked quite as high-up as it would if it was canonicalized into a single, “master” version.
Internal link building helps with SEO and rankings. But to achieve better results, you need link architecture, not just “link building.” Internal linking is not all about search engine spiders. User friendliness also matters. Creating a solid internal link architecture needs planning and takes time.
Businesses of all sizes can have problems finding the best SEO firm to help them in their rankings. Although there are a lot of consulting agencies out there that can help, many of them do not consider the client longevity of the SEO agency and the methods that they use to rank. While every business likes to see a big jump up in the rankings, it won’t mean much if you fall from the first to the fourth page because the SEO Agency you hired used unethical methods. You have to find an SEO company that has a slow steady climb that will help you maintain your status and keep your website out in front of your customers.
As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.
This is a simple program which has an impressive visual layout with all the crucial information laid out for you to see. While you can analyze your website, you can also find out how your competitors are performing. The best thing that I love about this tool is that the report generated gives a side-by-side comparison of the information of your site as well as the competitors’.