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22. Google’s Digital Marketing Course – Google is not one of the best sources of information thanks to their powerful search engine only, but through internally generated content as well. While they may be meagre with catering intelligence on algorithms, they provide a lot of extremely useful data and support in other areas – guiding users, webmasters, SEOs, marketers and business persons in general. This digital marketing course should teach you how and what tactics to apply in order to be a successful part of 21st century (online) marketing.

Good quality content can go a long way in improving your SEO’s image and outreach. I always prefer quality over quantity when it comes to the content on my site, and this allows me to keep track of what I share and what I should be sharing.

#2 – Twitter’s “Link Graph” is the Real Deal: Google has always strived to keep up with the latest ways that content is being recommended and suggested. It’s how they determined popularity and relevance with PageRank and I think Twitter’s data is merely the next evolution. Tweets are going to carry their own weight in helping pages rank in the not-too-distant future.

While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.

I’ll always start off a campaign looking at technical and on-page improvements that can be made, Screaming Frog has my back here. It will crawl an entire website giving me tons of useful information such was bad redirects, duplicate content and page titles. Don’t neglect technical and on-page work!

Many enterprise and small businesses do not know where to turn for search engine optimization services. While there are many professional SEO Consulting agencies that follow Google SEO Webmaster Guidelines, the industry also has hundreds of risky and low quality SEO Marketing Companies, which do not follow ethical best practices.

Monitor Backlinks is not free, but it gives you so much information about your site without you having to lift a finger. It automates the reporting process and keeps track of your website’s backlinks.

1) Ahrefs – This is my all-time favorite SEO and even marketing tool as I blogged about on my site. Ahrefs provides an enterprise-level research and reporting tool at an affordable price. You can see link data, search engine visibility and endless reports on keywords that will help you optimize any site.

I’d also include MicrositeMasters. They offer a free plan for 10 keywords. Also if you want a free trial for a paid plan, you can use this link to get your first month free: http://www.micrositemasters.com/We-Met-In-Person.

Link building with guest posts can be a good practice or it can create website spam. There are clear rules that you need to follow, otherwise, you could be setting up your website for disaster. In this article you will learn the subtleties of using guest posts to acquire backlinks and improve your rankings.

Majestic is a great tool for finding backlinks that point (or pointed) to any website. It has quite a big index (231+ billion URLs in fresh index vs 613+ billion pages in SEO PowerSuite) and it is more modestly priced than Ahrefs (although it’s still much more expensive than SEO PowerSuite). However it is only focused on finding links, and not on determining their relevancy and quality. Usually what you would do is, find links in Majestic, then still analyze them with SEO SpyGlass (part of SEO PowerSuite toolkit). You can just as well use SEO SpyGlass for both, finding links and analyzing them.

Canonical tags are used by the search engines to consolidate pages that a website owner defines as duplicates.  Each web page that is duplicative of the canonical version of the page gets a canonical tag placed in the header that defines the canonical version.

The local search landscape has becoming dramatically more competitive in 2017. Google is starting to show more ads, and their stakeholders want to see cash flowing in from local search result advertising placements. More than 50% of all consumers Google their local business before visiting, so Google is now tailoring to that marketing channel. It’s important in 2017 to consider putting together a local AdWords campaign that targets the area or areas your business serves. Being first in Google is the organic results longer means you are first – it means you are #5 or perhaps number 6. Be sure to reconsider the value of an effective paid local search strategy in addition o your organic strategy.

The advantage of Ubersuggest is that it gives thousands of suggestions from real user queries. This means you can use it to get inspiration for your next blog, or even optimize it for SEO purposes. And the good thing is that it’s free.

Buffer is an intuitive social media management platform that saves your time by managing your social media effectively. The tool helps you in scheduling posts, tracking the performance of your posts and further enables you to maintain a range of accounts in a central location.

One of the best features of this tool is the fact that you can sort your results based on how many people link to the broken link. It also gives you the privilege of reaching out to the site owners and letting them know that they’re linking to a broken page and suggesting your content instead.

APIs are changing more than just software architectures. From planning through implementation and beyond, an API-driven business model brings a host of new challenges and opportunities to organizations. Download this eBook to learn how to get the most benefit from these agents of change…. Continue Reading…

Once you have a mobile app in place, you can begin implementing the steps on how to get your deep app screen indexed on search results by referring to this straightforward documentation from Google. The process can be arduous for non-developers, so you may want to ask for help from an expert regarding this.

Amazing tips Brian ! All of them are very helpful to me as I am going to build genuine links for our new site. Definitely, you spent very precious time for this blog post and I really appreciate that ! Thanks again !!

Always a great place to start I find. Working out the lay of the land in terms of what keywords are relevant to a given client’s niche and industry. I usually (or eventually) go beyond this to other related tools, but this is a great place to start (Google is still the main search engine of the world).

To be found online, you must make certain that all pages on your Website are fully indexed by the top two search engines: Google and Bing. Both Google and Bing offer a free console to help you monitor and maintain your site’s presence in search results. Google has a lot of resources on SEO and best practice in their Help Center. Bing does too. You don’t need to use the search consoles for your site to be included in the search results, but doing so can help you understand how these search engines view your site and optimize its SEO performance.

The way this SEO tool lays out information in easily read formats is perfect for taking screenshots when pitching. The graphs, charts and lists can not only in helping you get a more thorough understanding of how competitive the market place is, but in sharing these bits of information with the potential client see how much work needs to get done and a course of action (Which is why they’re hiring you).

This toolbar is based on the LRT Power*Trust metric that we’ve been using to identify spammy and great links in LinkResearchTools and Link Detox since 2012 and the free browser was just recently launched. It helps you promptly evaluate the power and trustworthiness of a website or page during your web-browsing way exacter than Google PageRank ever did.

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