Search is growing at a great pace and tools like these add on productivity like anything. Have been a strong believer of the Data Driven decisions and most of these tools help with the same in an amazing way!
Before we get to the top SEO tools, let’s start with a hot tip for search engine optimization this year – a purely white hat link building tactic that is both affordable and provides a higher ROI than any other form of link building, including guest blogger outreach.
To protect their reputation and keep spam websites away, Google started adding more strict rules to their ranking algorithm and they were able to differentiate between natural and artificially created links.
“Just like the dashboard on your car, Google Analytics is a must-have, comprehensive analytical tool that helps you drive your website in the right direction and gauge its speed, condition and more. Replace guesswork with real data—it’s useful, easy to use, informative and free.”
Glad you enjoyed it Jason. Hmmm. Not sure why that’s happening. It could be that you’re on the page before the one I’m talking about here. Just put any URL in that box and you’ll go to the page where you can find interests and keywords.
Your content MUST be engaging or your visitors will bounce. UX is an extremely important ranking factor. The average time people spend on your content and your bounce rate numbers must be better than your competitors or your rankings will tank.
I make sure I find cool or unusual angles to content I like to use content curation tools like ContentGems. This tool gives me new viewpoints and perspective on new topics and provides me with great reference material.
What you can do on your Website is pretty easy to see; how Google and others tie everything together is not. This is what happens offsite and it’s really where the rubber meets the road. Think of it this way: An expert grows their influence and reputation as more people cite their expertise, whether they are a big name in a small niche or a big name in a huge field. The same is true for Websites. And just like people, the more popular your subject matter, the harder it is to get through the noise. Keywords can only do so much; recommendations — in the form of links — from influential people and Websites are what will give you a real edge.
Organic Search. This section displays data relating to organic traffic this keyword receives. Volume indicates the average monthly number of searches for this keyword. The number of results shows how many URLs compete for this keyword.
Get the proper tools. Keyword analysis tools to find how well certain keywords are performing is obviously of the utmost importance, but other tools like web analytic tools and HTML tools are important, too. Arm yourself with what you will need in order to be successful.
The other tool I am playing with now is a way to automate a lot of the outreach and the good news is it is free! It’s called Gmass and allows you to streamline the outreach process for link building as explained in this video:
Without a caching plugin, WordPress is pretty heavy on database calls. This quickly slows down your site to a crawl when you’re having a good traffic day. And that’s just when you want things to be fast!
As you learn SEO, you will be confronted with lots of new terms and concepts that can be difficult to grasp at first (especially if you come from a totally unrelated education background). Thus, having a few resources that focus solely on explaining those terms to you will come in very handy and streamline your learning process.
A pretty nifty content promotion tool. Enter a few keywords and Outreachr will scour the web for websites that cover those topics. Comes packed with tons of sorting features (like Domain Authority and Citation Flow) so that you can focus on reaching out to ballers.
What if Google assigned a “content score” to every page on your website? Experts think that’s exactly what Google does. So, to get more organic traffic to your site, you need to know the answer to this critical question: How do you improve your Google content score? more
Managing an SEM campaign requires constant monitoring, testing, tweaking, optimization, and learning. The process is similar whether you choose to advertise with Google or Bing—which also drives search advertising for Yahoo. Here’s what you need to know to get started.
Broken links might seem like a small problem – especially if they’re populating your blog rather than a category or product page – but please don’t overlook them. They make for a poor user experience and, if left unattended, have the potential to impact your SEO too.
VJG Interactive is an online marketing agency which offers state of the art premium marketing solutions aimed at delivering exceptional results to their clients and partners. They specialize in identifying effective marketing strategies based on the goals and objectives of their clients.
You can tell it what industry category the blog post will fall into, and it tells you how it compares to other headlines for blog posts in your industry. This we like the most about this headline analyzer
It allows you to listen directly to your customers about their likes and dislikes. Use it to improve the relationships with your customers. You can use the Hootsuite to find the number of times your website has been mentioned on the sites like Facebook and Twitter. It comes with a meter that decides how the people are reacting to you and your business. If that is not a measure how good your company is, nothing else.
We monitor over 700k keywords and have the usual retail website issues relating to layers and layers of faceting and indexable URLs to contend with and manage. As a result of the significant indexation issues that we face on a daily basis my team relies heavily on crawler technologies to ensure we are identifying problem areas and identifying internal linking opportunities as early as possible.
Great post. I know most of the stuff experienced people read and think “I know that already”… but actually lots of things we tend to forget even though we know them. So its always good to read those. What I liked most was the broken link solution. Not only to create a substitute for the broken link but actually going beyond that. I know some people do this as SEO technique but its actually also useful for the internet as you repair those broken links that others find somewhere else.
I’m a new marketer working in my first digital position. I work for a small property management company in Indianapolis and we use HubSpot for our CMS. We produce great content every week and most of our competitors don’t produce ANY yet they still outrank us for our targeted keywords. Any thoughts/advice?
164. Search Engine Optimisation – This eBook by Jacqui Carrell is ideal for SEO debutantes; it features a thorough introduction to SEO ropes, and touches on the essential of keyword research (for organic and paid search), on-page and off-page optimization, link building, SEO for mobile, or how to track and measure the success of your endeavors. You can also find more related eBooks on Bookboon SEO, which is a very good ongoing resource.
Speaking of search engines “seeing” your images, you have to add the ALT tag to your images to make it easier for the spiders. The ALT text represents alternate (alternative) text, the text that’s shown should the image fail to load for whatever reason. The ALT tag has another purpose. It was meant to help screen readers “see” your images. Screen readers are used by visually challenged people to consume content on your site. Search engines spiders use the info contained in the ALT tag to “see” your images as well.
Meta descriptions work similarly to the title in that you should use keywords to help the search engine bots interpret what your page is about, but ultimately, this small description is for the searchers.
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