Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.
Search engine marketing (SEM) is the use of paid ads to reach potential leads and customers on search engines such as Google, Bing, and Yahoo. More specifically, to reach them the moment they are searching for your service. It is also known as search engine advertising, paid search advertising, and pay-per-click (PPC) advertising.
Google recently came out with the search rater guidelines for voice search. This is so cool, as it allows us to understand what they are looking for. We want to be the best SEO company for normal rankings, but also voice, and are already helping clients with this.
SEOQuake is a browser extension allowing you to check any website for SEO parameters on the fly. You can perform SEO audits, examine internal and external links, compare domains in real time, or export all data to a file.
Zach, we love Ahrefs and SEMRush and of course would like to add the MarketGoo Free SEO Report! It stands out from other SEO audit tools because you can generate an unlimited number of free reports, download it as a PDF, full details of the pages on your site with technical SEO errors, thin content issues and it tells you what to prioritise.
Thanks for sharing excellent SEO tools. But I work as both profile ASO (App Store Optimisation) and SEO. Please I need hlep for app marketing for iOS and Android apps. Still I’m promoting apps through blogs. You can visit our iOS Apps Blog. https://neerajiosapps.wordpress.com/
95. Complete On Site Optimization Tutorial – The author of this post, Sean Si, claims that this is a complete, yet simplified tutorial for on site optimization. As impossible as that may seem, the author does manage to structure the information neatly, so that for each factor listed, you get a link leading to more in depth explanations.
With these 3 tools I think you could have a really good crack at building a really good SEO strategy. In my toolset I haven’t listed link analysis tools such as Majestic or Ahrefs as I feel it can be easy to over analyse links and anchor text and not take any kind of action.
The experts love SEMrush, but will you? Take the tool for test drive and decide for yourself. I’m giving all my readers exclusive access to a free one month trial of SEMrush Pro. You’ll get access to all the tool’s powerful features. Grab a free account, download the 10,000 word playbook below, and learn how to master the top rated SEO tool. If you decide the tool is not right for you, cancel any time before the 30 day trials ends and you won’t be charged a penny.
You could ask the webmasters of some of the sites to change the anchor text; you could ask them to remove the link completely; you could disavow the link or you could even start a new link building campaign to dilute the over optimised links.
PPC marketing is one of the most popular online methods of getting information to customers quickly so you can sell your products and services. This 29-page how-to guide will walk you through the ins and outs of PPC so you can use it to its fullest potential.
Often, I use competitor backlink analysis to gather historical and real-time data to recommend to a client or show them how they SHOULD be marketing their business to achieve online popularity, while I set about making them popular online.
The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google’s search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.