A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup29 when showing breadcrumbs.
QUOTE: “Paid links: A site’s ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge Webmasters use nofollow on such links. Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships (for example, a full-page newspaper ad may be headed by the word “Advertisement“).”
Hi Robbie – Superb piece of research – thanks for featuring us..! Is this an annual piece that you will repeat? I think it could be a super useful – “go-to” resource for a lot of marketers. Cheers, Angela
Google Analytics is a tool that right off the bat, you need to be using. Dive deep into the metrics and understand audience insights, strong landing pages, user interaction, bounce rate, and more. It’s free and it’s Google’s own tool. Don’t disregard it.
There are a lot of what people call the best SEO tools out there. So, you have to do your research if you want to get the right tools. Don’t be fooled by marketing and find out what other people have to say about the product before putting money into it.
Just enter the URL, and PageSpeed Insights will test the loading time and other performance aspects of the website for both mobile and desktop use. It also identifies opportunities for the site to improve and even acknowledges all the things that you have done well.
89. 9 Step On-Page SEO Guide – This succinct guide from Hubspot is great at explaining, in an easy to comprehend manner, what the most important factors of on-page optimization are. It is very meticulous and can be used as a template.
I got a question regarding the “First Link Priority Rule”. You of course use internal linking in your post but what about the sidebar then? Where you also have links to those articles? Which links are counted first?
Use Ranking Intelligence to learn which keywords work for you and your competitors. It displays which keywords get the most searches, which rankings deliver the most visitors to your competitors, and how to maximize the results of their rankings to convert those numbers to your pages.
1) KNIME – It’s an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. As far as tools are concerned, it’s a jack of all trades. I wrote about how it can be used for http://searchwilderness.com/semantic-keyword-research/”>semantic keyword research.
Delucks says, “We’re an ex online marketing agency and since 2014 SEO software company and consultants. Founded 2006 by Severin Lucks, DELUCKS still stands for creative and effective website concepts.”
Seomator provides In-depth Technical Analysis and SEO On-Page Testing Tool for website optimization. It also a sales automation tool that can be implemented directly on a company’s website to automate and increase sales.