In short, Link Prospector is a link building tool to help you find places you can get links from other websites. It helps you narrow prospects in a niche based on keywords you want to focus on. You can find link opportunities like guest posts, links pages, directories, and forums, to name but a few – essentially websites that link to ‘your sort of thing‘.
Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.
The leading search engine, Google, has announced that they are moving away from desktop-centered indexing to mobile centered which means they will be giving priority to how your website loads and functions on mobile versus desktop, this is a significant shift in their algorithm.
There are many legitimate reasons a marketer may want to mask or spoof a geographic location. I recommend HIDEMYASS software for Mac and PC. It’s simple to setup, cheap, reliable and more than delivers delivers. Disclosure: I am a customer and affiliate.
Outside of the “usual suspects” when it comes to SEO tools, I really like SerpWorx. It’s a super handy plugin for Google Chrome. In the SEO game, keyword research and monitoring your competitor’s metrics is really important to maintain your rankings. You don’t always have time to fire up some of the more complex tools when doing SEO research. SerpWorx gives you a quick snapshot of metrics, all in the browser.
Copy and paste the following answer:”Before answering your question, let me remind everybody that in online marketing website owners build their websites on various platforms such as: wordpress, magento, HTML etc.
Cool Feature: Find duplicate or incorrect citations that are floating around online. Helpful if you recently changed address or just want to make sure your NAP citations are consistent around the web.
Next to that, it seems to think you actually need to be able to click on from page to page starting at the frontpage, way back to the first post you ever did. Last but not least, each author has his own archive too, under /author/
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Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. It is a more focused version of AdWords Traffic Estimator tool. You can search for keyword and ad group ideas to see how a list of keywords might perform and even create a new keyword list by multiplying several lists of keywords together.
That’s a great suggestion, Peter. You are right, the classes offered by Market Motive are extremely comprehensive and represent one of the best SEO study offers there are. Will include them in the list!
Wow, I’ll definitely be referring back to this list. I think #3 is especially going to be great for my team’s website – we don’t have enough blog posts to implement that at this moment, but they’re information-packed, and I think they might be able to be revitalized as new or updated information becomes available. Thanks for putting this together!
White hat SEO refers to optimizing your website using the practices agreed by Google. On the other side, Black Hat SEO involves using shady techniques that are violating Google Webmaster guidelines. Black Hat SEO it’s not something you should do if you care about your website.
Screaming Frog is a very powerful tool that allows you to crawl your site on demand. Technical SEO issues can wreak havoc on a website. But if you don’t know about them how can you fix them? With one simple crawl on Screaming frog you can easily identify problems, differences, and areas of opportunity. You can see what pages aren’t optimized and what needs to be optimized better to increase traffic.
Could you recommend me a tool that has real updates on the regular basis? Lots of services just CLAIM to have that, but if you check yourself, many of them (SEMrush, for example) received last update of their bases in Dec, 2015! I KNOW, RIGHT!
Every page have a canonical tag, even if there are no known duplicates. If there are no known duplicates, simply use a self-referencing canonical tag to point to the page. This will help if there are marketing campaigns that utilize the page where the URL is altered for the purpose of tracking the marketing campaign’s results.
I do not think it is as useful as it once was, though, unless there have been changes I am not aware of. Beginners might find it easier to use one of the third-party keyword research tools I list below.
Yep! You can get most of the essential info with tools like search console and GA, but if you want to step it up, there is an investment. But, if you leverage the tools properly you should get a nice ROI
Budgeting for search is non-trivial. Correctly allocating resources among paid advertising-based search visibility and investments in SEO or content marketing poses a difficult chore for marketing departments.
Their SEO service partner had to be able to recommend best-in-class strategies and tactics to try to establish and maintain Page 1 organic positioning on in every market they are present in for branded and non-branded search terms.
This post isn’t just for SEO professionals. We did a survey last year about what roles the readers of this post played in their organizations. Over half of our respondents indicated they’re responsible for more than just SEO for their companies, with many splitting their time between Search Engine Optimization, Paid Search, and Analytics. Does that sound like you? Knowing what to tools to use and when can keep your schedule manageable so you can tackle that list of tasks that all fall to you.
3. SEMrush: It’s great for competitor keyword research but I love the Guru subscription that has historical keyword ranking data which can be great in preparing for client SEO pitches where you can review why historical SEO dips have occurred and then you can talk about how they can be fixed.
This point is always a bit tricky for me and almost didn’t make the list, but there is no denying that using keywords in your content is going to help your website perform well in search engine rankings. You should absolutely not go through your content and attempt to stuff in keywords. They should appear naturally to help the search engine bots know what your content is about and how it should be indexed. Again, you should be writing for your readers and not the bots, so keywords in your content should naturally happen. So why is it even something to bother thinking about when writing if it should happen naturally?
I wish I could give someone credit for that technique, but it’s something I read back when I first got into SEO so I don’t remember where I read it (probably an internet marketing forum). Actually, I published this on-page SEO guide a few months ago: https://backlinko.com/on-page-seo
77. Link Building in 2015 – Here you find detailed instruction on how to approach the task of building links in 2015, and applicable strategies that improve the authority of your site. Every strategy proposed by Adam Connell is also paired with the type of content that works best for it. Don’t miss out on the cheat-sheet provided by the author, it can be valuable to beginners and professionals alike.
SEMrush – This tool not only identifies keyword opportunities on your site you may have missed, but also reveals the top keywords used by your competitors – in both paid and organic search. It also helpfully provides keyword and ranking data beyond just the U.S. versions of the popular search engines.
Wow! This is awesome! Lots of good tips here. I used to do a lot of SEO but stopped when the latest update came out. I’m getting back into the SEO game so this post definitely help out a bunch! Appreciate you for sharing this! Keep it up!
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.