Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
So does the problem with reciprocal link mean site to site, or page to page? In other words, if I link to one page on their site, but they link back to a different page on my site (assuming all useful to readers), does everyone win?
Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics. more
94. 2014 SEO Playbook – This article for on-page by Tom Schmitz lists out the same factors you have been constantly reading about so far, but it offers nice explanations on their importance and gives out some clarifying examples to go with them. Although written for 2014, the ideas in it will still apply in years to come.
That Great. I would regularly check all of these. For my website analytic and it will take a lot of time and was very complicated to understand but Thank you for your list and information about these tools it will help me a lot to understand more easily and save my time which i’ll be utilized for the further task of my website. And it is very convenient and helps me alot and i think I will follow up with in no time. Thank you for sharing
Buzzstream – Link building is still a huge part of SEO, and outreach is essential to earn high quality links. Buzzstream makes it easy to manage outreach and it handles link checking too. It also makes for a solid CRM too.
You can even report spam and request reconsideration if your site has incurred a penalty. Plus, if you don’t refer to their Webmaster Guidelines now and again, well, you’ve only yourself to blame if you go wrong. A new version of Search Console is due to be rolled out imminently and will include additional functionality such as Index Coverage, Job posting, Search performance and AMP status as well as an updated user interface (finally!).
Another great tool I found that really helps with the research phase. The tools is called Article Insights (articleinsights.com). It helps me with content curation and to understand specific content that people are searching for. This tool also helps me identify content gaps, so I can write great content to fit the needs of my audience.
Ubersuggest is really simple to use. Once on their official site, you only need to key your base term, and of course, choose your language source to get variations of your base keyword. What’s more, you can click on each keyword suggested, to see more variations of the same.
40. How to Make Infographics – Even though this guide is SEO-adjacent as well, you will learn that the infographic is yet another form of content that attracts traffic and attention, and is one of the greatest ways of producing added value and conveying information or a message. This article will provide you with the basic steps and know-how of creating engaging and shareable infographics.
The SEO tools in this roundup provide tremendous digital marketing value for businesses, but it’s important not to forget that we’re living in Google’s world under Google’s constantly evolving rules. Oh and don’t forget to check the tracking data on Bing now and again, either. Google’s the king but the latest ComScore numbers have Bing market share sitting at 23 percent.
The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. No free tool quite delivers that data like Google Analytics and does a better job providing data that helps you understand the number that matters most – the bottom line.
Mobile is too important to ignore in your e-commerce SEO strategy. An informal survey my colleague Kenneth Gvein ran for our e-commerce customers at Metronet and Vaimo Norway found that clients had 2 to 3 times higher growth rate on mobile e-commerce. Go mobile — or go home!
Majestic is GREAT for getting link building ideas – but a tool like Link Prospector can REALLY expand upon those ideas, once you’ve identified a particular type of link you’d like to focus on. Link Prospector (a part of Citation Labs) is a brilliant tool for doing this.
Sites with large, diverse backlink profiles, formed primarily of links from high-quality websites will be given more weight in the search results than sites that are lacking in the links department. This means that a strategy for building a backlink profile should form the backbone of any ongoing SEO campaign, and one way to do this, is with content.