Well, according to this study from Advanced Web Ranking (which I’ve trotted out before when discussing how to dominate Google) shows that on the first SERP, the top five results account for 67.60% of all clicks and the results from six to 10 account for only 3.73%.
By far the most informative and well detailed post on this topic I’ve seen. I was searching for ‘SEO 2014’ and this was one of the first in the SERPS. So glad to have found it, you clearly know your stuff!
IMPORTANT: Correlation ≠ causation! We believe that Google probably looks to outbound links when they are lacking other ranking signals, hence the small correlation. I doubt there is any way you could use this to your advantage so please, don’t go forcing outbound links into your content where they aren’t needed! 🙂
So put a noindex/nofollow tag on pages that you don’t really need to appear in the search engine results page such as your /tags/ section or your checkout page. It’s not so hard. One visit to your robots.txt file should do the trick.
129. Free Keyword Tool from Wordtracker – As you may already know, Wordtracker specialize in creating highly performing keyword research tools. But they also offer a free version of their keyword tools. Albeit limited, if you’re a beginner and only starting to make keyword lists for your site to create content and pages, you may find this tool very useful. It gives you nicely related terms with their respective volumes, assigns a value to the level of competition for each term, and adds a very nice and useful KEI metric – the highest potential keywords in your market. You only get 10 related search terms at a time, but for some of you, it might be just perfect in the beginning, especially if you combine it with other free tools.
We all know that Google uses the loading speed of your website to decide your ranking. It is also an important factor that decides whether your customer stays with your site. Most people leave the website after a few seconds if the site is slow to load.
I’m a new marketer working in my first digital position. I work for a small property management company in Indianapolis and we use HubSpot for our CMS. We produce great content every week and most of our competitors don’t produce ANY yet they still outrank us for our targeted keywords. Any thoughts/advice?
Gray hat search engine optimization is recognizable by ‘affordable’ pricing, since the search engine optimization company has to reduce cost by resorting to questionable techniques in order to deliver results, instead of highly involved campaign activities.
Well Google PageSpeed insights tells you whether or not Google sees your site as lightning-fast or snail-slow. It also hands you actionable suggestions that you (or your web developer) can use to speed things up.
This can really bump your SEO game up real quick and as more and more people get wind of that (especially with an influencer outreach tool like ours making the job easier for most marketers), 2017 is bound to get more competitive.
If you are a fan of WordPress like me, then All in One SEO pack is the tool for you. Even though WordPress can be used for your SEO without much optimization, there are certain plugins that can make the process easier and more streamlined. The All In One SEO pack is a great plugin to add if you are working with WordPress because it is easy to use, efficient and produces great results without much effort. The plugin will automatically optimize your web page to run in all the major search engines.The tool is at the top of customizability and can be made to suit your needs no matter what it might be. The other major features of the plugins are
Rather than spend a large budget for link building, better spend your money to support a cause close to your industry, free training or creating an event. Then just distribute pressrelease for the upcoming event and here is natural, good links to your website and mentions in the media.
4. How Bing Search Works – Information from Bing’s official blog on how their search engine works. You can also check out the SEO guidelines for Bing from the official source, or this Princeton blog post explaining how Bing functions as compared to Google – nifty information indeed!
3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.
The rel=”nofollow” meta tag tells search engines not to follow a link from your website. The reason this is important to use is because whenever you link to a separate website from your own, you give up “link juice”, which is something admits to using in their ranking algorithm. If you can, try to apply rel=”nofollow” to all websites you link out to. Or at the least, the websites you don’t trust (which you shouldn’t be linking to anyway). More on nofollow from Matt Cutts.
Next to that, it seems to think you actually need to be able to click on from page to page starting at the frontpage, way back to the first post you ever did. Last but not least, each author has his own archive too, under /author/
If you have a few campaigns set up for business, you can use the ContentLook to show you only those pages that belong to a specific marketing campaign. Furthermore, it will help you get a quick glance at how much effort you need to put into each page to reach your desired KPI’s for the campaign that you are currently working on.
Consequently, when performing keyword research (for content marketing purposes), you shouldn’t be looking to pinpoint just one or two top-tier phrases – you should try to identify a wealth of terms and phrases that relate to the key theme or themes of your content.
Each and every single tips are really helpful,especially the Facebook ads keyword trick.One thing I would like to mention that this article is too big to read and it may bore readers as well.So I suggest if you break it into part 1 and part 2 you’d get much traffic.
Many times, longer keywords convert better than shorter ones. In many cases they are also less competitive. In this massive guide, we learn in-depth strategies to rank for longer keywords. This is one post you need to read!
The h1 tag is an important HTML attribute that has a big impact. Some companies don’t even take the h1 into account regarding SEO services, while other feel it is the most important item you can focus on! In this article, we do a deep dive into the h1 tag and discuss how to use it for SEO.
You can use Google Alerts to keep track of any topic of your choice and receive regular notifications from Google on the latest updates to the index. The most common use remains to find non-linking citations of your brand and to keep track of the most recent updates and news from a topic or company of your choosing.
3. #journorequest or Gorkana – the majority of the work we do is on the digital PR and content strategy and creation side and we would be lost without access to both of these tools as they make it much easier to find the right influencers to pitch ideas into.
Lastly, I would use SEMRush for competitive analysis. This tool reveals a wealth of information that provides actionable insights. I’ll have admit that I don’t use this tool enough. But when I do, I am beyond grateful for its robust capabilities.
The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are four negative (or black hat) SEO tactics to keep a keen eye out for, and how you can protect your site – and your business – from being a victim.
Keyword Research – Starting with competitive keyword research, SEMrush.com (or Alexa.com if you can afford it) is an amazing tool for finding out who your competitors are, what successful keywords they rank for, and soooooo much more!
9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
Every single client you get will, for the most part, need variations in your SEO services. So getting a clear picture and systematic approach to how you will be handling the client services is vital. Mapping areas that need to be worked on like, On-Site, Images, content, video, backlinks, anchors, etc are necessary.
With an in-house team, while individual team members may be well-versed with their role, it can often be a gamble in terms of when the team will produce a return. A “well-oiled” online marketing agency will have more experience in inter-office communications and can better understand how to improve performance in key areas to ensure that a return is achieved within the given timeline.
With Bing Ads, your accounts are free to set up and billing is flexible. You choose between a prepay or postpay option, as well as various payment methods. If you are uncertain about anything, there is free help to answer your questions before activating your campaigns. You can also pause campaigns at any time. Remember, you’re not billed until someone clicks your ad.
If you’re an e-commerce brand and you’re not using Instagram, now is the time to start. Based on Instagram’s early success with shopping features, they are starting to roll out to thousands of businesses that sell apparel, jewelry, or beauty products.
Great Article! Love the idea about wikipedia, trying to build up quality backlinks is getting increasingly difficult when you are trying to follow google rules so ideas are always a help. Backlinko has been giving some great articles recently – Keep it up!