While there are other techniques an ethical SEO professional will use to boost your rankings, these 10 DIY SEO tips form the basis for the search engine optimization tutorial to get you on the right track. Even eCommerce and other sites that are controlled by a content management system, which can create its own SEO challenges, can benefit by following these suggestions. And, if your keywords are highly competitive, you may not ever be able to rank in the top 10 search results, but you will move up in the rankings and you should find traffic to your site on the rise.
Managing how quick your page load speeds are can majorly impact SEO, as well as UX. GTMetrix is a tool to examine the load speed of a page and diagnose opportunities for improvement, so you know how you can further polish your website. You can even compare the speed performance against competitors!
Wordtracker scout is a very cool (free) extension that finds keywords within a piece of content.You simply need to head over to an article, click the “W” button and the tool will scan the page for keyword ideas.
Over the years, SEO has become more involved as search engines developed more aspects to how it ranked sites. For example, in the early 2000’s, simply having the page’s name as part of the URL increased the odds of getting ranked (instead of www.yoursite.com/page1 the site had www.yoursite.com/titleofpage).
Cool Feature: “Pages” reveal the pages on your competitor’s site that generate the most organic search engine traffic. This feature is insanely helpful for executing step #1 of The Skyscraper Technique.
While it’s true that Google recently removed author photos from SERPs, that doesn’t mean that authorship is dead. There is still speculation that Google may someday use authorship and the authority of an author in its ranking algorithm. Many feel Google is already doing this and simply isn’t telling us, but regardless, although Google has not made any official announcement that Author Rank does or will exist in the future, it’s an extremely convincing idea. It’s best to start building up your authority as an author now in anticipation of this. After all, Google+ is Google’s network, so they want to make it as important as possible and encourage social sharing here as opposed to its competitors.
If you don’t mind, I would like to throw in one for you to check out. We recently launched a free SEO auditing tool that works with Chrome. At Trinity Insight, we designed it to assist in every aspect of modern SEO (Technical, Content, Off-Site, Social) while also granting easy access to powerful competitive analysis capabilities, allowing you to see how your site stacks up against your competitors. Check it out here: http://www.trinityinsight.com/blog/seo/one-click-seo-auditor/
DoubleClick Ad Planner is a subsidiary of Google that is extremely helpful when it comes to improving the revenue of your website through ads. Ads are one of the most important and efficient means of making a profit from your site, and therefore, it is essential to build, maintain and display attractive advertisements.
Asana has been an absolute game changer for us here at Moving Mountains Advisors. We’ve been able to cut hundreds of dollars a month in project/task management software and jump to Asana over the last few months. Each project has its own calendar and conversations. You can assign tasks and be reminded of everything going on. Each day our team members wake up and know what on their plate for the day/week/month/quarter.
Not only you can use the plugins to display the HTTP headers, such as cache headers and server type, it also allows you to get the server IP address with just the click of a button. It is a tool that deserves appreciation when it comes to SEO optimization.
This free tool is offered to Google’s advertisers for free and anyone can use it. It’s main purpose is to show advertisers the keywords they can bid on for their advertising campaigns. It also helps advertisers choose right keywords by showing them an estimate of search volume, number of results, and difficulty level.
We’ve talked about the benefits of ensuring your site has clear and easy-to-use navigation, but there’s also a practice that editors and writers can carry out when publishing articles to help push traffic around the site and that may lead to higher trust signals for Google: internal linking. (See what we did there.)
As you select keywords to target and focus content of your site around, you can use Google search to get a great idea of the type of content that ranks for each keyword. Simply type a targeted term into the search bar and view the pages Google serves in the results. Be sure to check the similar searches at the bottom of the results page, too, as these can give you more ideas for relevant keywords.