Hi Brian, thanks for these amazing tips. It is clear that coming up with the right niche and killer keywords is important. And the SEO techniques that you’ve explained are very valuable, especially these times when shortcuts don’t add value.
Thirdly, give your images appropriate file names. Is the image about WordPress SEO? Name the image as such – don’t leave your images looking like IMAGE001_2015.jpg. Why? It’s bad for user experience and SEO since search engines don’t see images as human readers do. On top of that, try to squeeze your keyword in the image file name.
Over time, SEO has evolved, and the Best SEO will know that. Choosing one of top online marketing companies means that your search engine optimization expert will have weathered the many SEO algorithm updates that Google, Bing, Yahoo, and perhaps Yandex or Baidu have dished out over the years. They will know that SEO companies in the USA need focus on different activities than those involved with search engine marketing (SEM) in Russia, for example.
It’s always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster.
One thing I love about it is that it doesn’t use additional credits to get data from more than one search engine. A key issue I find with some tools is that your “500 keywords” is only actually 125 across 4 different search engines, for example.
This process allows you to always have an incredibly natural backlink profile throughout the link building process. Because of this, you can build links as quickly or as slowly as you feel comfortable with and your profile will always look good to the big G.
Often search marketing experts think 404 errors are a bad thing. And in some cases, they are. But there are also some very good reasons to use them. In addition, there are some innovative strategies that can increase conversion rates by altering your 404 page. Learn everything you need to know about this technical SEO item now.
If you’re a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though — a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
Monitoring your backlink profile is essential. Monitor Backlinks provides you with a solution. With the help of this tool, you will be able to figure out exactly where the bad links are and work on solutions. You can also check the new links used by your competitors.
Schema Markup: One of the ways to help search engines understand the context of your content is through the use of structured data markup. In simple terms structured data is a way to annotate your content so that crawlers can index your pages better.
SEMRush – SEMrush is an all-in-one online site audit and competitor analysis tool. This probably the best all-in-one SEO tool for beginners to get insights about their site and competitor sites, too. SemRush is a paid monthly subscription.
Great article, especially, for the beginners and clients who might be confused as to what these (SEO & SEM) terms mean. Through this simple post, it has now become clear that SEO helps improve the organic search engine rankings, while SEM helps increase leads and sales through PPC Advertising. Thanks Alex for such a useful information!
10. Google Crawling, Indexing & Ranking – This document from Google Webmaster Central answers the most common questions, and more, about how the search engine crawls, indexes and ranks pages and websites. If you’re keen on learning SEO, start from the bottom, by understanding how search engines work – particularly Google’s. With a solid basis of how Google search works, you’ll be perfectly prepared to tackle difficult SEO decisions. You might also want to check out this technical SEO guide to crawling, indexing and ranking written by Paddy Moogan, for a slightly different approach, and some extra info. While Google’s guide above may be more focused on informing webmasters in general, Paddy’s guide takes the SEO’s point-of-view.
There is a lot involved with search engine marketing. In fact, it can be a bit overwhelming, even for those with a great deal of experience. The good news is that by taking it one step at a time, it is not hard to learn. And once learned, search engine marketing can provide an effective method of driving highly targeted visitors to your web site.
Find link opportunities Verify link quality Build link strategy based on competition research Find sites that already link to you Find contact info Automate outreach Monitor link profile growth Verify links for nofollow etc (anti-cheater mechanism) Extra: Link analytics
That being said, everything should begin with a clear, extensible information architecture. Information architecture (IA) is organizing, labeling, and connecting (website) content so that it is easy to find and easy to use. Target audiences should understand the website’s labeling system, including:
Stay up to date on what content works well in your industry. Using this feature to research keywords displays the best performing content as it relates to social buzz, backlinks, and organic traffic. You can find articles mentioning your target keywords or see websites that have never linked to you.
Bottom Line: SpyFu is a well-designed SEO tool packed with metrics and features specifically geared toward sales, online marketing, and digital advertising. For all those categories of SMB users, it’s th…
11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.
The Microsoft SEO Toolkit combines quite a few different tools into one. Used together, it can analyze your site and provide recommendations on how to make your site’s content more SEO-friendly, including tweaks to your sitemap and robots.txt. Sorry to all of the Apple folks, this one seems to be Windows-only!