Hi Brian, Awsome content as ever! I’m very interested in your idea of creating an ‘uber’ resource list or expert roundup post i.e. linking out to lots of to other authorities in my niche within one post. But should you always create ‘no-follow’ links to these authority sites to prevent juice from passing to them? And similarly if you sprinkle a few outbound authority links in other posts should they all be ‘no-follow’ or do you think big G ignores ‘no follow’ these days?
You can’t be an SEO and not care about website performance. While this aspect may not fall under your direct responsibilities, it is your duty to know at least the fundamentals of website performance, so you know what to demand of your webmaster or your web developer.
Cool Feature: “Divergent” shows you what time of the year certain keywords tend to spike. For example, if you want to see which gift card keywords tend to perk up around Christmas, GrepWords will show it to you. Ditto with Halloween and keywords related to “costumes”.
Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time. However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies.
Great post, your knowledge and innovative approach never fails to amaze me! This is certainly the first time I’ve heard someone suggest the Wikipedia dead link technique. It’s great that you’re getting people to think outside of the box. Pages like reddit are great for getting keywords and can also be used for link building although this can be difficult to get right. Even if you don’t succeed at using it to link build it’s still a really valuable platform for getting useful information. Thanks!
In this PRO seminar, you’ll gain a deep understanding of how success in search requires the combination of ‘holy smokes’ content, strong social media, and brilliant PR. You’ll learn how to apply this effective combination to your online and offline marketing efforts. more
Search engine optimization is just one piece of a large set of tools you can use to promote your business online. Develop a marketing plan the includes a variety of strategies to reach your target market. If you’re on a budget, there are other free marketing options along with SEO that you can do.
Thanks Brian for sharing these points. I was desperately looking for ways to increase search traffic. Although, it is good right now, but I need more. All I was getting was basic SEO techniques which I have pretty much applied but was looking for extensive ones. These are perfect for my requirement. Thanks a bunch!
When you guest post on other sites, be sure to follow these best practices, while also always using your real name, profile picture and offering quality content that further exemplifies your expertise and brand. Spend more time on getting writing opportunities on much larger sites, than trying to simply write for a bunch of smaller ones. This will help with your time management, reach, and ROI in the long run.
We’ll provide recommendations on revisions to your website architecture, optimizing according to SEO and Conversion Rate Optimization (CRO) best practices to satisfy search engines and visitors to your website.
Using Linkody to Monitor Anchor Text and Avoid Google Penalties One of the most valuable aspects of Linkody is that it easily allows you to see the distribution of different anchor texts being used to link in […]
Before going into a real deep-dive into their websites backlink profile, a great place to get an idea about their historic link building efforts is to have a look through the anchor text distribution to see how aggressive (or amateur) their strategy was.
Power Suggest Pro is a desktop-based keyword research tool. Enter a keyword and it spits out ideas from a number of different search engines (like Google and Wikipedia). Cool Feature: “Ideas!” give you a list of common terms people use in search engines (like “best X” and “how to fix Y”). Helpful for coming up with new keyword ideas.
Your blogs are very useful here and especially to this blog, which provide this point information, I have received lots of help to read this blog post, please continue to share this kind of information.
Make sure you have a clear linking structure within your website. For example, if you’re counting on your footer links to drive your internal linking strategy, think again. Footer and header links do not hold a lot of weight. Therefore, internally linking within your body copy will allow Google to navigate your website better.
Hey Brian. Even though our own website ranks constantly (last 3 years now) for SEO Companies at Number 1 of Google (obviously when searching from London UK or nearby that is), I sttill keep reading other people’s posts and sending my own out when I find a gold nugget. However, within your clearly written article I have noticed multiple golden nuggets, and was very impressed by your ‘thinking out the box’ approach, and the choices you made for this article. Anytime you want a job as head of R&D for SEO at KD Web, you just let me know 😉
Make sure that is site structure is well enough to allow search engines to crawl your site perfectly. Write an in-depth article on the topic & avoid using multiple keywords. At first, try to rank for a single keyword then let search engine gather keywords and rank your page for other keywords.
While SEMrush offer a broad spectrum of tools in their suite, as with many audit tools, it only really touches the surface. Technical SEO’s and developers combined working on larger websites can gain a massive amount of actionable information from DeepCrawl. It has solid Analytics integration and an amazing depth of crawl data. I particularly like the dev vs live facility so teams can understand the impact of changing their website and it’s architecture. Pretty powerful stuff!
A lot has changed in how Google handles paginated archives recently when they introduced their support for rel=”next” and rel=”prev” links. We’ve written an article about that: rel=”next” and rel=”prev” for paginated archives, which is a bit too technical to fully list here, but suffice to say our Yoast SEO plugin takes care of all the needed changes automatically.
Lastly, I would use SEMRush for competitive analysis. This tool a wealth of information that provides actionable insights. I’ll have admit that I don’t use this tool enough. But when I do, I am beyond grateful for its robust capabilities.
I use Facebook and Twitter Ads to promote content to certain audiences to create links. Social media ads also creates brand affinity which raises click through rates and improves post-click user engagement rates which we find improves SEO rankings.
An outreach tool. I love data, but I know that building lasting relationships with the sites – be it other bloggers, competitors or anyone else – is better for your long term SEO. You can recover from a penalty. You can’t recover from bad networking.
Instead, this article is focused on organic search results with a goal of getting your website placed in the top 10 search results for your targeted keywords. There are several benefits to organic ranking over paid options including:
Here are the tools that are going to help you when you are trying to figure out what behind-the-scenes aspects to your site are not working. Even if your site used to be running well, little things can happen over time that can effect your SEO performance. It is a good idea to check up on the technical side of your website every couple months, even if there are no noticeable changes in your organic traffic. It is always better to catch and fix your issues before they become a thorn in your side.