This is generally not something you want to change after posts have gone live. If people have already linked to it, try to not change the permalink anymore and if you do, make sure the post is properly redirected. In most cases WordPress should redirect the old URL to the new one but if it doesn’t you need to make the redirect manually.
The rest of this document provides guidance on how to improve your site for search engines, organized by topic. You can download a short, printable checklist of tips from http://g.co/WebmasterChecklist7.
3. Ahrefs so we can track all of our earned links from SEO & Content Marketing and conduct link audits.I really wanted to put buzzsumo and screaming frog on here but this is what I would pick if I could only have 3.
Cool Feature: SEO Monitor takes Google Analytic’s data, mashes it together with your rankings, and helps solve the “(not provided)” issue. This is SUPER helpful for discovering keywords that convert well for you. That way you can put more SEO muscle behind those keywords.
You can get multiple links from the host’s site for a lower cost than most link building sites charge per link. Since the shows are about you (the guest) there are tons of additional benefits like personal brand building and accumulating influence and niche authority. The show host also often promote you in the social media channel and sometimes even email newsletters.
But LRT’s cool feature is its “Link Detox” tool. This tool automatically scans your backlinks and shows you which links put you at risk of a Google penalty (or links that already caused a penalty). In other words, it makes identifying spammy links super easy. When I ran a test of Link Detox it was almost 100% accurate at differentiating between good and bad links.
It can scan the whole your website and help you get a comprehensive report that lists out different information, like how many H1 tags you have on each page, broken internal links, broken external links and non-indexed pages among others.
We recently aired a webinar on attribution that polled the audience on reasons they haven’t adopted attribution more widely. The most popular answers: It’s too complex and expensive to get much of a foothold, and it’s hard to know where to start.
114. Keywordtool.io – In many ways similar to Ubersuggest, this keyword tool has the extra value of adding alphabet letters at the front of your selected keyword as well, so it searches for a + coffee, b + coffee, etc. More than that, it combines your keyword with 0-10 numbers as well, so your list is nicely completed. It is ideal for getting into long tail keywords and expanding your keyword groups.
I know there are lots of SEO tools out there, but is there any particular reasons for not including SEO PowerSuite into the list? I’ll be extremely grateful if you share something about your experience with the tools (if any).
Ahrefs – While Screaming Frog is my “on-page” tools, Ahrefs is my “off-page” tool. Ahrefs in my opinion has the best backlinks index on the web. It allows you to take a quick glance or in-depth view of your backlinks, and it does a great job of it. I’ve been using Ahrefs.com now for almost 10 years, and they have never let me down!
You can specify what regional search engine you want to see the results from. Even though you reside in one country it doesn’t mean that you can’t retrieve search data from another. This option allows you to specify that.
Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research.
Learn the latest about Google Search and the evolving search landscape from the source. Google’s Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site. more
The SEMRush Site Audit is a great tool to quickly analyse/review the technical set up of any website. The results can be easily shared or export for further analysis, and should give you a clear indication of where the main problems lie.
In order to bring your education as close as possible to taking a step-by-step class, you should begin with one of the more comprehensive guides available online. The ones below will provide you with your first steps into the SEO world and get you familiarized with important terms and concepts that you’ll be using throughout your work.
As you work to tie in SEM with other channels — or even just to figure out the value of your SEM touchpoints across devices — remember this: The only actions you will take as a result of attribution data are to reallocate budget across channels, or to turn certain channels on or off.