The Google Pack – You might consider this cheating, but Google Adwords, Google Search Console and Google Analytics pack a powerful punch for creating strong SEO campaigns. Of course, it takes a little Excel magic to get it to work seamlessly, but it’s well worth it in the long run.
I would also recommend you sign up with a service like LOGMEIN or my new tool of choice – Team Viewer– so you can remotely sign into the rank checker computer in case you need to restart the application. Also good for visiting sites you don’t want tracking you, or incognito scraping (hat tip to Scrapebox BTW).
Title: The image title is what appears when someone hovers over an image. How much (if any) SEO benefit it has is up for debate, however, for the time it takes to assign an image a title, I’d encourage you to use it.
In 2014, Google announced that they’d give a (admittedly minor) ranking benefit to HTTPS / SSL sites, and because of that, more and more sites have switched over to SSL. It might be a good idea for you too. If you want to move to SSL, we have an article with tips & tricks for moving to HTTPS right here.
11. Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird – A big part of doing SEO is knowing Google’s algorithms, and understanding how they influence search and your site. It’s all explained very neatly, and in depth by Marie Haines in this article. She’ll take you through what an algorithm change is, what each of the algorithms does on its own and, more importantly, what to do in case you’re negatively affected by an algo update. As usual, it’s also worth skimming through the comments on Moz-published articles, since their community always raises good points, and the discussions often clarify tricky aspects of SEO and other digital-related matters.
Since 1996, Jamie Low has worked as a Search Engine Marketing consultant, trainer and educator to agencies, in-house marketing and development teams, as well as various industry conferences. His work has been featured in Inc Magazine, MarketingSherpa.com, the Sacramento Bee, the East Bay Business Times, and The Wall Street Journal.
In the past, it was recommended that you use keyword-rich anchor text, but Google is moving away from that now and prefers more natural or branded anchor text. For example, it’s better that I used the anchor text “this iAcquire article” in the example link above as opposed to something like “authorship benefits.” The move toward natural-looking anchor text integration came about mainly because too many companies were building poor quality backlinks specifically for SEO purposes and not to help readers. You can learn more about that here.
Appropriate keyword density ensures your pages rank high, so calculate your ideal keyword density and stay search engine friendly. WebSite Auditor can identify and prevent keyword stuffing to keep you from spamming visitors and avoid penalties.
Search is driven by keywords; so are pay-per-click (PPC) campaigns. While it seems easy enough to come up with a handful of words that are related to a business, a thoughtful cluster of keywords can easily spiral into hundreds of closely related words, variations, and phrases.
Although our process has been refined over the last 10 years, we have continued to innovate, and make sure to do so every day. Ignite Visibility works hard to stay ahead of the curve to forge ahead with honest practices that provide websites with traffic and conversions.
Sir can you suggest a multiple social sites sharing tool for my site http://www.thenustian.com .It is an educational site and i don’t have enough time to open each and every site and share my post.Please help.
CRM of your choice – Using a CRM such as Pitch Box or Buzzstream to help you scale and streamline your outreach is absolutely integral in making a splash with promoting your content. In the past, I’ve covered how to scale your link building campaign with using a CRM or doing it manually with Google spreadsheets. Either way, if you’ve got an organized outreach plan, using a CRM will help you run a successful SEO campaign.”
When most people think about structuring a website for search engine optimization, they immediately think of developers. You don’t have to be developer to master SEO. It doesn’t take much technical skill; you just need to understand the basic elements of SEO and how to incorporate them into your posts. In other words, while developers are essential when it comes to troubleshooting, site performance and much, much more, structuring your blog for SEO is one thing you can get started on right away.
In most cases B2B based business models need leads, opposed to eCommerce and branding. Not all cases, but most. In this article, we cover how to drive leads with search engine optimization services that have been proven, based on our experience and testing.
So now that you know what not to do, what is the right amount of keyword density? Many SEO experts on the web today have collaborated together and have come to the conclusion that an optimal keyword density is between 1 to 3 percent. This rule of thumb should help ground you and your content writing style. Of course you want to include your keyword in your page copy – but do it organically through the process of your writing. Find a solid middle ground that sounds good to you and people in your industry, and you should be OK. And again, it is always prudent to investigate your competitors and potentially emulate their successful writing style.
177. A Beginner’s Guide to Website Speed Optimization – Although only loosely related to SEO, you should still be interested in website speed, since it indirectly affects your SEO – rankings, traffic, CTR, conversions, and more. In that sense, this free guide from Kinsta is an awesome resource for beginners. It explains what page speed is, how it influences your site’s performance and user experience, and concludes by teaching you the fundamental of how to improve your site for speed to get maximum results and benefits.
“Google, right now, is making 500 algorithm changes a year,” Laetsch says. “Every change is focused on making sure that when someone searches on Google, if they get the right result on the first few pages, they’ve got a great experience. It’s not, ‘How am I going to tweak the engine or trick Google, Bing or Yahoo?’ It’s how you make sure that your content is the best possible content on the Internet for the words that you care about.”
A second tool that we rely upon heavily is of course Majestic. With 70M links to Debenhams.com from around 60k websites, managing our link profile at scale presents a significant challenge for the team. When comparing the key industry link tools Majestic offers us unrivaled data on which we can make the most informed decisions about removing links, recovering links or maximizing the opportunities of mentions and is a staple in every campaign that is run by the team.
Today, though, content marketing is a fundamental link-building tactic for most SEOs, and while link-building might not be the only reason marketers would choose to invest in content, it is a pretty big one.
Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.
This freemium tool is great if you want something that is quick and simple to use to obtain a ton of keyword ideas. A unique aspect to this tool is that you can utilize it for Google, YouTube, Bing, Amazon, and the App Store keywords. Keywordtool.io is especially useful for long-tail keywords that won’t show up in the Google Keyword Planner, because of the low search volume.
All of this plays into a new way businesses and SEO professionals need to think when approaching what keywords to target and what SERP positions to chase. The enterprise SEO platforms are beginning to do this but the next step in SEO is full-blown content recommendation engines and predictive analytics. By using all of the data you pull from your various SEO tools, Google Search Console, and keyword and trend data from social listening platforms, you can optimize for a given keyword or query before Google does it first. If your keyword research uncovers a high-value keyword or SERP for which Google has not yet monetized the page with a Quick Answer or a Featured Snippet, then pounce on that opportunity.
Search engines are always changing, learning and evolving. Employees at Google, Yahoo and Bing are constantly trying to better their search engine results by analyzing what makes a website relevant to a particular keyword. Although search engines modify their algorithms just about every day, they have not – and will not deviate too far from their original criteria for ranking websites. Quality content and link building will always reign as King of the Internet. And while Search Engine Optimization can seem unnecessarily complex at times, it truly will be the simple things you follow that will get your rankings.