Get the proper tools. Keyword analysis tools to find how well certain keywords are performing is obviously of the utmost importance, but other tools like web analytic tools and HTML tools are important, too. Arm yourself with what you will need in order to be successful.
That second link will still help you because it will pass extra PR to that page. But in terms of anchor text, most of the experiments I’ve seen show that the second link’s anchor text probably doesn’t help. That being said, Google is more sophisticated than when a lot of these came out so they may count both anchors. But to stay on the safe side I recommend adding keywords to navigation links if possible.
SEO reporting takes a lot of time, but if you do it right, your boss will be very happy. Some executives want to see the details, others just want to see an overview. Either way, this post covers all the best reports for SEO.
Web design isn’t just about visual appeal. You need a specialist e-commerce Web designer who’s experienced and will work as a team with your SEO consultant, analyst, conversion rate optimizer and others. You must give them space and budgets to act as experts.
Google Data Studio allows you to integrate data pulled directly from your Analytics to generate free custom reports. Once you find or build a custom template you like you can even have the report generated automatically each month, saving lots of time.
Bottom Line: Majestic is an established crawler with powerful backlink tracking and domain analysis, but its reliance on custom metrics can be limiting. Outside of its own comprehensive indexing, the pla…
Title Tags: Title tags are the blue, clickable links found in search results. Use the keyword each webpage is built around in the title tag to show search engines and search users what the page topic is. However, avoid using too many keywords in your title tags, as this can result in a penalty. A good rule of thumb is to include a keyword, descriptive text about the page, and your business name. You should add your location as well if you’re a local business.
Love your answer to this question Mathew! And lol Logic demands everyone should agree. I have spent the day going through your entire tutorial series, will be doing it again tomorrow as well, one question that comes to mind automatically is would you consider Press Releases individually created and posted on Google news as good tier 1 links?
Using Wiki for link opportunities via the dead link method was new to me but I always make it one of my first stops for keyword research as you can often find a ton of new keywords and related info you otherwise wouldn’t know,
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don’t require an internal “search” functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.
Commence x-ray vision. This next tool from Google is a user-friendly way to examine on-page schema code, as well as test schema markups. All you need to do is supply the markup or the website URL, and get going!
Index – Google stores all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of that page. To index is when Google fetches a page, reads it, and adds it to the index: Google indexed several pages on my site today.
The header tag, or H1 tag, should only be used once per page. One of the biggest mistakes blog owners make is overusing the H1 tag and then confusing search engines; thus causing ranking issues for your blog. You should use it at the top of your page to describe exactly what your page is about.
1) KNIME – It’s an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. As far as tools are concerned, it’s a jack of all trades. I wrote about how it can be used for http://searchwilderness.com/semantic-keyword-research/”>semantic keyword research.
There are lots of solid scripts out there. http://blockadblock.com does a great job of automating the config process — and encrypts on the fly. Always better to use as a “nag” screen and not a full did get a couple of miss and tools are clearly not as good as the human eye at this point but overall I’d say over 60% of the content we produced in the first part of the year now ranks on page 1 of Google across all our sites. Overall the hit rate was good and we managed to publish 2x more with the same budget by going for short specific content vs long “epic” content everyone is raving about these days.
Honorable mention: Moz’s Open Site Explorer. A great tool for evaluating how a site stacks up versus competitors or how your pages compare to each other in key SEO and site metrics like internal and external links, domain and page authority, LRDs, social shares and more. It’s also affordable for most any SEO, like SEMRush.
Any business that is in need of an SEO agency for their website should look into working with High Level Marketing, whose headquarters is in Detroit, Michigan. This SEO agency is all about designing excellent and eye-catching websites that will always be driven to the top of Google searches. They have a process that includes identifying how many searches are taking place for what you have to offer in your trade area, so that they can come up with the best macro approach. They use tools such as propriety analytics to come up with the most effective SEO strategy possible.
62. Moz Visual Guide on Keyword Targeting – Rand Fishkin conscientiously explains how to target keywords and perform on-page optimization for ideal SEO results. This article of his is wonderfully supported by data and graphics that aid the learning process and make all that information easy to absorb.
Wow, I’ll definitely be referring back to this list. I think #3 is especially going to be great for my team’s website – we don’t have enough blog posts to implement that at this moment, but they’re information-packed, and I think they might be able to be revitalized as new or updated information becomes available. Thanks for putting this together!
Step 1? Check your site for Broken Inbound Links. Establishing links is hard work. Like, really hard. So don’t let those links go to waste. Jump into AHREFs, run your site through the Site Explorer, and select ‘Backlinks’ -> ‘Broken’.
Keywords are the words or phrases people type into the search engines to find the web sites they’re looking for. Learn how to identify the best keywords for your site and how to integrate them into your title tags, headlines and page copy to improve rankings.