2. Pixabay offers free images, which can be downlaoded in a variety of sizes, given custom urls, alt (and title tags), then integrated into SEO efforts both to break up the writing (providing eye relief) but also to capture attention and hit home a point. If you know any photoshop or other image manipulation software you can take base images, add key facts or quotes related to your blog or page topic, add small graphics, adjust the size, and really turn a good starter image into a great unique addition.
Search engine optimization, or SEO, is different because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search.
As with all keyword research, Google’s Keyword Planner is a pretty solid place to start. However tools like KeywordDiscovery.com (paid), Answer The Public (free), and SEO Compare (also free) can help to guide your content by providing further, invaluable insights into search behavior.
Xenu / Screaming Frog – I personally have not had much experience with Screaming Frog but my lead SEO loves it. I frequently use the lighter Xenu for quick searches for broken links, grabbing all site URLs and reviewing title tags en masse.
As you learn SEO, you will be confronted with lots of new terms and concepts that can be difficult to grasp at first (especially if you come from a totally unrelated education background). Thus, having a few resources that focus solely on explaining those terms to you will come in very handy and streamline your learning process.
Once you have established your first article with keywords in it, you want to further optimize your article through various methods. One of these methods is the use of Meta tags. Meta tags are embedded in the actual HTML code of your web page used to provide structure metadata about a web page. This code is placed in thesection of your web page. Meta tags server many purposes. In regards to SEO, Meta tags are used to communicate with search engines what the page is about. There are two widely used Meta tags – keywords and description. These are relatively self-explanatory. In the Meta keyword tag, you want to include the keywords you are targeting for that specific page. And for the Meta description tag, you want to provide the description of the page.Meta tags are a great way of communicating directly with search engines. Of course there are rules that come with this. Generally, you do not want to exceed 100 characters or 45 words in the keyword tag – whichever is first. For the description tag, you not want to exceed 150 characters. A common SEO mistake is too “stuff” keywords in this Meta tag, hoping to rank for several different keywords. It simply does not work like that. If you do this you run a high risk of being marked as a spam website. Keep it short and sweet, and try to use the single keyword also used in the title.
Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.
Social media and SEO often don’t come up in the same sentence, but Hootsuite recognizes the importance of a holistic campaign that includes social platforms. Monitoring social with Hootsuite helps you keep track of customer feedback about your product, services and web presence; this makes it easier to improve operations or build on current successes.
Over time, this tool has proven to be extremely useful and reliable. It gives a lot more suggestions for alternative keywords as compared to the other options in the same category. You can search for keywords from images, texts, news, shopping portals, YouTube and the likes.
Impactana is like using a souped up version of BuzzSumo. It’s still in beta so there are a few bugs here and there. But this is shaping up to be a winner. Cool Feature: “Buzz vs. Impact”: Buzz shows you content that’s hot in the short-term (based on likes, shares etc.). Impact tells you if a piece of content has performed over the long-term (based on backlinks, comments etc.).
The user sitemap should provide links to all (or to the most important pages of your site). It can also group posts by author, date, category etc. Its purpose is to help the user find information on your site easier and quicker. My user sitemap looks like this:
Ahrefs was made for finding links in the first turn, and this is the thing it is really good at. It had then been developed to offer other features, still backlink search is still its go-to functionality. It has a nicer interface and more convenient UX than Majestic. However when you need not just a big list of links, but a good understanding of where they can take you, SEO SpyGlass (the tool from SEO PowerSuite) is the winner. For a tiny fraction of Ahrefs’ price, SEO SpyGlass will find a site’s backlinks and then offer core deep link analysis and link management features you won’t find anywhere else.
Link Research Tools is an internet marketing toolset that provides link protection and optimizes your website. The salient features include Link Juice Thief, Missing Links, Strongest Sub Pages, Contact Finder, Link Juice Recovery and SERP Research. The Link Juice Thief allows you to check all links gained by your competitors. The Missing Links area compares the backlink of your competitors with your website and reports the links that are missing. Using the Strongest Sub Pages, you can search for the most potent page or subpage available in the domain and get a link from it.
I had opened my firm after getting relevant assistance from my friends but still I was not being recognised well. 10seos.com provided my company the best platform to showcase my services and talents. Today I am supporting many businesses to rank on the top in Google’s search results.
Search engine traffic is a non-intrusive method of marketing. The majority of online and offline advertising intrudes on the audience, interrupting its current activities. Search is unique in tapping a searcher at the exact moment he or she is seeking knowledge or a solution. Searchers are on a mission – its “just-in-time marketing”.
An absolutely essential tool for checking whether a site is up to scratch. Both do a very similar job, showing instant vital SEO information about the site you’re currently on. I use both in conjunction with each other as find you get a better overall feel for the site using both as they look at slightly different indicators.
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That said, even if you’ve seen no real change in rankings or traffic to date, don’t assume your site is future proof. If you don’t already have a mobile-friendly site (and if you’re not sure whether your site is mobile-friendly you can find out here), start developing one ASAP.
Any other great tools (like the aforementioned SEMRush or another great tool like ScreamingFrog) are exponentially more valuable because you can export their data into Excel and actually work with it.
This provides your friend with the information they require when they type in Google by sending them a seed keyword link. Seed keywords are a critical source of ideas when developing content for your site. They usually make outstanding keywords/search queries and content ideas when you tweak for your needs.
How search engines provide these results is down to their own internal algorithms, which we’ll probably never truly determine, but there are factors that you can be certain will influence these results and they’re all based around relevancy… For instance: a searcher’s location, their search history, time of day/year, etc.
Titles can be both short and informative. If the title is too long or otherwise deemed less relevant, Google may show only a portion of it or one that’s automatically generated in the search result. Google may also show different titles depending on the user’s query or device used for searching.
As mentioned above, it’s not just the case that these are tools for agencies and consultants, but all marketers should be aware of what’s available and what their team are using. With the vast array of tools out there, it’s difficult to know which may be relevant, so it’s best to break down or categorise them. So if you’re thinking of reviewing your tool set for 2017, here’s what we recommend.
Almost 29% of the website runs on the WordPress around the globe. Yoast SEO is the plugin available on the WordPress for the SEO. This tool optimizes the website from every aspect. It makes the website more usable, easier to navigate, faster and more reliable.
172. Marketing Guides – When you’re ready to learn more about marketing, check out these three guides written by Jayson DeMers: The Definitive Guide to Marketing Your Business Online, The Definitive Guide to Social Media Marketing, and The Definitive Guide to Google’s Hummingbird Algorithm. Lower on the page, you fill find more chapters on a variety of marketing-related topics, which you can download individually as per your particular interest or need.
Reuse URLs. If you sell generic products where technical specifications and model numbers are not relevant, you could reuse your URLs. That way you will preserve the page’s authority and increase your chances of ranking on Google.
With StatCounter, you can track your website’s visits and other metrics and dimensions to determine potential areas of improvement or to see where your SEO efforts are succeeding. If you have any questions or are in need of assistance, please contact StatCounter member support by completing the form below and we will get back to you as soon as possible.
It’s great for checking not just basic things like broken backlinks within your website and outbound links to external sites, but more complex tasks such as finding issues with your websites overall architecture.