The URL structure of your web pages (which are different from the specific URLs of your posts) should make it easy for your visitors to understand the structure of your website and the content they’re about to see. Search engines favor web page URLs that make it easier for them and website visitors to understand the content on the page.
Google Keyword Planner / Trends / Webmaster Tools / Analytics / Sheets — Must-use tools for all SEOs. Find and research keywords (Keyword Planner) and identify trends (Trends). Identify and fix website issues (Webmaster Tools). Analyse how many people are visiting your website, who they are, and where they come from (Analytics). Gather, process, and analyse all kinds of SEO-related data (Sheets).
I think you got down most of the free tools for sure. There’s plenty of folks in this industry who only use one SEO tool and I always think they’re missing a trick. Everything has its strengths and weaknesses.
The introduction of new search vectors such as Featured Snippets, Quick Answers, and mobile-optimized formats such as Accelerated Mobile Pages (AMP) are indicative of the way search is evolving around three key factors: mobile search, predictive recommendations, and voice-activated queries from smart home devices and virtual assistants.
Further to this, since 2014 mobile search has continued on its stratospheric trajectory and with the Google Maps app on smartphones everywhere, it is a significant channel through which visibility on search engines can be increased.
Google does not appreciate overly-rich anchor text. A spammy, keyword-based anchor text cloud is a big red flag to Google. It indicates blunt manipulation with backlinks, which, obviously, results in penalties.
95. Complete On Site Optimization Tutorial – The author of this post, Sean Si, claims that this is a complete, yet simplified tutorial for on site optimization. As impossible as that may seem, the author does manage to structure the information neatly, so that for each factor listed, you get a link leading to more in depth explanations.
Filter the results and only write guest articles for websites that are worthy. Don’t waste time doing it on low-quality sites and don’t do it just for the sake of getting a link. Try to provide value to the readers, and you’ll get much more in return.
There’s so much to action in here – but my favourite tip is naming a unique technique or strategy you come up with. If you then build up your online brand, as your site gets more popular you could potentially rank for quite a few if these self- invented keywords.
The biggest complaint we hear from potential clients are that they are so frustrated with their current/former SEO company because of the lack of communication and expectations. There’s little to no dialog or it took days to respond to simple questions. They weren’t able to get anyone on the phone, and when they did, it was all about “We’ll get back to you.” We feel like this is a top priority for Arcane Marketing. You want to know how budget is being utilized and how it benefits you. Making sure you know the ins and outs of our job is helpful for both you and us. We don’t keep you in the dark!
” Even though we are happy with many of the features of SaaS system, it doesn’t provide the same accurate ranking information and SERP intelligence that Rank Tracker (part or SEO PowerSuite) does. Average rankings based on Google Analytics data won’t cut it – I have too little time to spend explaining to clients why their ranking reports don’t match the reports generated by our system. Clients want to see real-time rankings, and Rank Tracker does this beautifully. It’s definitely the best keyword rank reporting tool I’ve ever seen. The new reporting features make it so much easier to customize, so I can include only the data that’s relevant to each client. And it provides clean, well-structured reports that the clients can easily understand. ”
Latent semantic indexing, or LSI, is a method used to determine context. Including keywords that are thematically related to your primary keyword can help the search engine understand what the content of your page is about.