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SEO is always evolving—with new tactics constantly being deployed. It’s tempting for businesses to adopt the latest shiny-object SEO tactics in their never-ending quest to rank high in searches. But in the rush for Page 1, too often companies skimp on the less-shiny foundational powerhouses of successful SEO strategies.
Of course there are many other things you can do to help your website achieve better rankings, but the SEO tips presented will give you a solid and reliable framework that is 100% safe (i.e. without taking any risks of getting a Google Penalty) and above all, it works.
Firstly, your choice should utilize clean and valid HTML. If the structure of your theme is all over the place, you are going to have problems not only with your WordPress SEO, but also with your design. Look for themes that utilize the canonical URL meta tag. A canonical URL meta what? This is just a fancy term for a certain type of meta tag that stores the top URL of your page. If it’s your homepage, the canonical URL meta tag will store your domain name. If it’s a post, the tag will store the URL of the post.
SEMRush is one of the few SEO tools that I couldn’t live without. Unlike most keyword research tools, SEMRush works by showing  you your competitor’s top keywords. So rather than grinding away in the Google Keyword Planner, just pop a competitor URL into SEMRush and you’ll see every single keyword that they rank for. #solidgold
Once upon a time, in the early days of Internet, before sites like AltaVista and Dogpile gave way to the almighty Google, getting a top page rank on a search engine was as easy as repeating a keyword over and over again on a webpage.
Our DFWSEM Futurists give it up to finish out the year We’re kicking it up a notch for the November meeting of DFWSEM. 2017 has been a fantastic year. We’ve brought you spectacular speakers and stellar content from all around the country, but … [Read More…]
Ahrefs provides great insights such as rate of acquisition or loss of links over the past year, anchor text ratios (to identify over optimized link profiles), mix of do follow/no follow and other relevant stats.
Density aside, keyword research remains at the heart of any sound SEO strategy. Many tactics within SEO will rely on the keywords you choose to target and try ranking for. Whether you’re creating content on site, optimizing on-page aspects (covered below), or using the keywords for anchor text in backlinking (also covered below), the keywords you select will be used greatly.
Helping Your Business Grow Through Internet MarketingBullseye Marketing Consultants is a full service online internet marketing agency in Jupiter, Florida that takes a holistic approach to increasing online exposure, improving customer acquisition, and helping businesses increase revenue and profits. Th..
107. SEO Theory’s SEO Glossary – You can never have too many glossaries. Just kidding, you can. But I wanted to include Michael Martinez’ SEO glossary here because it’s just as good as the others I’ve listed. My hope is that you’ll browse all these terms glossaries and choose one that you like best to keep referring to it whenever you encounter a new term.

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I don’t try and find out if they are supposedly easy to rank, I just slot them in and if the post does rank (which they often do as we pick up some decent shares and links on a lot of our posts) I consider it a bonus.
Netmark.com is a full-service digital marketing agency with clients from all over the world. At Netmark, we understand the importance of earning and keeping your trust. When you sign up for our services, we know you expect the..
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.
Why online legal wrangling is wild and weird The internet is more integrated into our lives, but there’s still an element of wild west out there. Anyone with a little time and even less money can set up a site or leave oodles of comments that can … [Read More…]
It provides your audience with further reading options. As long as they’re relevant and you use clear anchor text (the clickable highlighted words in any give link). This can help reduce your bounce rates.
This used to be the defacto starting point for your keyword research in SEO, however Google has really started to limit the functionality. You now only get “range” data if your paid search campaign budget isn’t high enough. This tool is much more effective if you have a bigger paid search budget. If you don’t, use some of the other keyword research tools we recommend.
Because I spend so much of my time executing link building campaigns, I rely on a variety of paid tools (e.g. Ahrefs, Majestic, BuzzStream etc.) but by far the most critical (and free) tool for link building is Google Chrome.
I’ve been busy building my own (free) tool which can help you bulk check urls for their status (redirects, 404, etc.) and let’s you export them (or a selection). I would really be very thankful if you could check it out (www.urlcheckr.com) and when you like it perhaps even add it to the list.
One of the final areas you should focus on when optimizing your content is the URL structure and linking strategy (both internally and externally). These areas can help increase organic visibility and create a strong foundation for your content.
var jqr = jQuery; var f7 = new LiveValidation(“input_1_7″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”text” },additional_data )); all_validations[1][7] = f7; f7.add(Validate.Presence,{ failureMessage: field is required.”,validMessage: ” ” ,jqObj: jqr }); var f2 = new LiveValidation(“input_1_2″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”email” },additional_data )); all_validations[1][“2”] = f2; f2.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); f2.add(Validate.Format, { pattern: /^([^@\s]+)@((?:[-a-z0-9]+\.)+[a-z]{2,})$/, failureMessage: “” ,validMessage: ” ” ,jqObj: jqr } ); var f5 = new LiveValidation(“input_1_5″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”text” },additional_data )); all_validations[1][5] = f5; f5.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr,mask:”(___) ___-____”,livevalidkey:”5″,form_id:”1″ }); var f4 = new LiveValidation(“input_1_4″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”textarea” },additional_data )); all_validations[1][4] = f4; f4.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); } catch(err) {
SEMRush – SEMrush is an all-in-one online site audit and competitor analysis tool. This probably the best all-in-one SEO tool for beginners to get insights about their site and competitor sites, too. SemRush is a paid monthly subscription.

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I love SEMRush and use it daily for everything from keyword research, to keyword tracking, to competitor research. There are some standalone tools that possibly do individual tasks better, but having it all in one place is insanely convenient.

Your post has caught my attention as you described it in detail. In addition, there are some examples that make your explanation is very different from the other. Your article has drawn my attention. Thank you.

When selecting a search engine optimization company, it is vitally important to spend time learning about how they approach the on-page elements of a client’s website. On page optimization is a focus on optimizing content and other aspects of a web page in order to tell search engines what the particular page is about. Ask your potential SEO companies about how they approach optimizing on page elements.

This helps Google understand the contexts of words and the meanings they are being used for on pages on the Web. When you use a keyword, you can use associated properties from knowledge bases, and use co-occurring words from pages that are highly ranked, to have those pages rank for the right meanings and the right contexts.

53. Vertical Measures – Although these webinar broadcasts can get quite specific and niche-oriented, you can also find easier to approach subjects, like link building strategies and creating content marketing plans. They also come with downloadable slides.

SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to stay on their toes and keep abreast with updates.

Hi Robbie – Great post, looks like a lot of effort. 1 thing I noticed is there is a broken link, in Jame’s comment, the SERPed is a 404. Looking at the link, I think it was mean’t to go to SERPed.net ?

Wow, it’s going to take me a while to go through all of this and learn this amount of SEO information. I booked marked this page and will use it as a valuable recourse. I love how you have outlined the Topics and the general layout makes it much easier. Thanks and I’ll have to look at all your other stuff. Keep up the good work!

The key concepts in SEO (credit to Search Engine Land Features Editor Vanessa Fox for the inspiration on this) are straightforward: relevance, discoverability, and crawlability. Relevance means keeping to a topic and helping the search engine understand what your site is about (ideally it’s about one thing in particular). Discoverability means telling the world about your site. The technical details and environment may have changed, but search marketing is still just marketing. Get your website out there, communicate with the online world and your users. And finally, crawlability means making the site accessible. Search engines regularly send out automated programs called web crawlers, and it’s these crawlers that will visit your site and try to understand your content. Help the search engine crawlers find every page on your site and make sure they can understand what they’re seeing.

With multi-user account support, your team can work together on projects, or you can outsource tasks to the virtual assistant. It’s a project tool for SEO agencies or one man operations. You can assign projects to specific people or attach different permission sets to each user based on their tasks. This increases the efficiency of your organization.

The last piece of the complicated SEO tool ecosystem is the enterprise tier. This roundup is geared toward SEO for small to midsize businesses (SMBs), for which these platforms are likely priced out of reach. But there’s a handful of enterprise SEO software providers out there that essentially roll all of the self-service tools into one comprehensive platform. These platforms combine ongoing position monitoring, deep keyword research, and crawling with customizable reports and analytics.

Google recommends adopting responsive web design (RWD) – a web design technique that allows developers to build website following a mobile-first approach. Websites built around RWD techniques will always look and function great on all devices.

Moz Local (Ex. Get Listed) is a free tool that shows a multiple number of things including but not limited to where business listings are present for your company. It will search about your company on the most important platforms like Google reviews, Yelp, Insider reviews etc.It would show you if any of these places do not have your listing. It helps determine if the information is correct and a lot more features.

Screaming frog is a useful tool for evaluating your own site from crawling, internal links and content analysis but it does not stop there and it can be insanely useful for finding link opportunities on target sites.

Fortunately, even if you can’t afford the CPC of position #1, most SEM platforms take the quality of your ads into account, which can help you outrank the competition—even if you can’t afford to outbid them.

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Over the past year or two, we’ve also seen Google begin to fundamentally alter how its search algorithm works. Google, as with many of the tech giants, has begun to bill itself as an artificial intelligence (AI) and machine learning (ML) company rather than as a company. In essence, Google is changing what it considers its crown jewels. As the company builds ML into its entire product stack, its core search product has begun to behave a lot differently. This is heating up the cat-and-mouse game of SEO and sending the industry chasing after Google once again.
Search engine marketing is about gaining visibility on search engines when users search for terms that relate to your business. For most companies, ranking highly in search results isn’t luck – it’s a result of solid effort in one or both categories of search marketing:
Always a great place to start I find. Working out the lay of the land in terms of what keywords are relevant to a given client’s niche and industry. I usually (or eventually) go beyond this to other related tools, but this is a great place to start (Google is still the main search engine of the world).
One of the most important datasets from GWT is the link data. (Search Traffic → Links to Your Site → More) Staying up to date with toxic backlinks is one of the most important defensive actions you can take.
Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. However, when you dive into the subject, it uncovers some interesting issues. How much of a role should keywords really play in SEO in 2018?
In the example below, when you click on the link with anchor “increase the intensity” you will be redirected to a page with-in the website to find out more information on how to increase the intensity of an exercise.
Hi, Nice article with screen shots. It’s easy to understand. I was using few techniques already it help to know about the remaining techniques. There are techniques which has to be done regulary so that it helps to increase the traffic. Good article to read and follow.
Thank you … Thank you … Thank you. Wonderful, nice summary for a total beginner like me. A great start for freaked out small businesses dealing with SEO companies wanting to charge between $500 and $1,000 per month!!
Google has many times said that page speed is a ranking factor and yet many web masters don’t optimize their web sites for speed. Their aim (Google’s) is to provide the searcher with the most accurate results in the fastest possible way.
Thanks, what you have list is very popular. But WhiteHatBox have very unique SEO tools, where you can find a lot of seo tools to boost your website traffic. http://goo.gl/A2XxZV Share with 30% discount for all software:whb30off
Alex, i’m so happy that i found out your blog, and your blog is the best SEO i’ve ever seen on the web. Thanks for the points shared and i look forward to knowing you better, because i really need you to help. Thanks
A couple of years ago, fellow Ahrefs’ writer David McSweeney did exactly this—he tapped into the success of a Coke viral that was doing the rounds to pick up over 100,000 visits to one of his websites + links from the press.
Redirect Path for Chrome is a highly recommended on-page tool and valuable little plugin that can help you quickly identify the number and type of redirects if any, that brought you to a page. This is incredibly useful for page migrations and site clean-ups. I use this little extension every day to check on the number of chains in a redirect to a page.
3. Moving into 2017, if you haven’t jumped onto the structured data bandwagon, you need to! Google Search Console can tell you if your structured data is set up correctly and if your site is experiencing any errors such as mobile and load times (which Google seems to be pushing hard with Google AMP). You want to be certain that your onsite SEO has a solid foundation before moving onto other tactics.
If you haven’t yet started to build your website, choose a short domain and try to create a brand around it. Exact match domains don’t have the value they used to have a few years ago, so there’s no reason to buy a long domain, just for the sake of having all your keywords inside it.
Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.
Off-Page seo does’t means Link Building, well let Me share My Personal Thoughts here, I use Q&A to help seekers and get visitors, I write articles on educational sites and redirect visitors to my website, I use community Forums like Inbound, apsense, warrior Forum, growth hacker, entrepreneur etc where I find Like-Minded people, I use yahoo answers.
Indeed. Google Adwords is the star player of SEM and will continue to be so for more than just 2017. Hopefully the above has demonstrated that there are a number of factors that could legitimately fall under the term SEM; we haven’t even looked at image search, the news feed, or the Knowledge Graph.

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In order to bring your education as close as possible to taking a step-by-step class, you should begin with one of the more comprehensive guides available online. The ones below will provide you with your first steps into the SEO world and get you familiarized with important terms and concepts that you’ll be using throughout your work.

Hi Brain, I am a young business owner who has had 4 different websites in the last 2 years but none of them were successful as I would have liked due to lack of SEO. Now I am in process of starting another business and I felt it was time for me to learn about SEO myself. I must say the information you have provided is invaluable and extremely helpful!! I am learning on the go and you are my biggest contributor. Thank you Sir!

This is one tool that you must have and learn if you are planning to do SEO client work. You can use their database of 19,446 web technologies and a quarter billion website for lead generation and improve the traffic to your web page. Having an idea of the data or the building of the site is great when it comes to developing and optimizing your website to run quickly and efficiently.

How search engines provide these results is down to their own internal algorithms, which we’ll probably never truly determine, but there are factors that you can be certain will influence these results and they’re all based around relevancy… For instance: a searcher’s location, their search history, time of day/year, etc.

#2 of Best SEO Companies of February 2018 – Boostability has a powerful team of experts that know how to help small and mid-sized businesses reach new, more, and better customers through online marketing. The company delivers cost-effective solutions that maximize their clients’ money making potential through increased web exposure and brand awareness. Their services include SEO, social media and website services. Boostability also works with partners that offer their white-labeled SEO, social media, and website building services to their small business clients.  

How many times should you mention your keyword within your content to make it ready for search engines? 2.5% is the standard keyword density but you can take that to about 4% at any given time. This means if your post is 2000 words long, your primary keyword (phrase) should appear fifty (50) times. Naturally.

Interstitial Ads: Google has confirmed it may choose to penalize sites that display interstitial, full-screen ads (below) to users on mobile devices. So be careful with interstitials—particularly those that block users from reading content as soon as they hit your page.

Incredible post. I’m trying to imitate your copy-writing style and SEO techniques on my blog I just started. I’m strapped for cash and looking to build links myself. What would you say is your #1 link-building recommendation for a brand-new website and a tight budget?

You just wrapped all the necessary check list in this post. In SEO , it is needed to provide original content in page. And Blogging also helps to drive traffic to your site. Thank you Brain for such a great post.

SECockpit is probably most advanced keyword research tool on the market. Yes, you enter a seed keyword and get suggestions like any other tool. But SECockpit can do so much more than list out a list of related keywords.

Google Search Console – This is a free web analytics console from Google. GSC (also known as ‘Webmaster Tools’ is a must-have toolset with limited but sometimes invaluable insights about your own site and messages about your site health direct from Google. Connect it with Google Analytics to get the most data about our site you can get (for free). For most small businesses, you are crazy not to register your domain with this system.

A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it’s mainly aimed at human visitors.

Another really useful post Mattew so thanks. When it comes to ranking tools I think proranktracker has everything you need and it can even send white label reports direct to clients on autopliot so this gets my vote.

The most important SEO tip for 2016 is to focus on your audience, Shepard says. “In the past, it was about marketers trying to promote what they wanted people to see. Today it’s about delivering what people actually want to see that will give you an SEO ranking boost.”

Could you recommend me a tool that has real updates on the regular basis? Lots of services just CLAIM to have that, but if you check yourself, many of them (SEMrush, for example) received last update of their bases in Dec, 2015! I KNOW, RIGHT!

This can really bump your SEO game up real quick and as more and more people get wind of that (especially with an influencer outreach tool like ours making the job easier for most marketers), 2017 is bound to get more competitive.

So I’m not good at English. Well I’m running a new vacation rental and travel website in French. But it seems that in francophone area people are reluctant to implement backlinks. I do need links to rank because I have strong competitors. So I’ve decided to ask for those links to Anglophone website owner. Since my content is in French, I thought I could ask for links to pages with solely touristic spots photos. What do you thinks of that?

I have read the entire post and it took me around 50 minutes to read and understand it thoroughly. I must say well researched, and very useful information submitted. After all we work for Google I would say and we need to change our seo strategies that we are following right now. Very useful.

This is a really good list. Of course, you can’t get the results you want unless you’re constantly testing things and seeing what happens. These tools help analyze the results and change your practices accordingly, which is so important! Thanks for the info!

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. There are several WordPress plugins that can help you detect 404 pages on your website. My favorite one is called Permalink Finder. This plugin detects when a user lands on a 404 page on your website. It automatically searches through your database and tries to redirect the user to a page that contains the words the user was searching.

The objective of search engines is simple. They want the most relevant search results to be displayed. For that, they would keep changing the rules of the game as many times as needed. For us lesser mortals, we need to conform to those changes.

There are many theories on how to best structure your title tag to impact rankings. Some say that you should put your keywords first, others say it does not matter all that much. We are on the side of the later. Title tags should include keywords, but should also be conversational in nature and not just a list of keywords.

Finally Screaming Frog’s Spider is probably the most under priced tool in the SEO space. While more expensive crawlers have been developed over the past few years Screaming Frog SEO Spider is still the first tool that I renew without even thinking about it. Having a web crawler really helps you to see where are glaring technical issues holding your site back. If you want to learn more about why I love this tool so much then SEER interactive explained it better than I ever could!

Think about this for a second. If you could get the about 50% of the websites that are linking to your competitors, to link to your website, that would mean you can easily outrank them, right? Of course, by having all the top links of all your main competitors, you could easily get an advantage ahead of them. Sounds easy, but how do you do that.

Every website is has a hidden authority element that is used for determining how trustworthy and reputable a domain is. Moz has created a ranking score called Domain Authority which tries to predict how well a site will rank on search engine results pages. Authority generally improves by increasing the number of links to your website from other reputable sources, as well as having a proper internal linking structure.

Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

131. Wordstream Free Keyword Tools – For beginner purposes, or for someone who’s managing a single site, free keyword tools can still make a difference. That’s why I definitely wanted to add Wordstream’s list of free keyword tools, starting with the generic tool that relies on a constantly updated database of over a trillion unique search queries. Then, you can keep refining your lists by taking your terms through the keyword niche finder, the keyword grouping tool, or the negative keyword tool. While this might mean a little bit more work from you than would be required with a paid tool, in the end, you’re left with a highly valuable keyword list. I also like the adult filter, and the “nichefy keyword results” filter. Pretty nifty, but make no mistake – you’ve got a limited number of uses per day, so use them wisely! You get 10 tries on your first day, and just one per day from then on.

As obvious as it may seems, it would be wrong not to include them. Google and Bing search engines themselves are very useful SEO tools. Mastery of search engine functionality is part of mastering SEO. With some search magic, you can examine duplicate content, find content scrapers, check keyword rankings, analyze SERP listings, and more!

You can monitor social metrics using the most shareable pages on your site and then compare this data to visits referred from social networks. By tracking metrics for each of your site’s pages, you can determine where visits are coming from and which pages you should promote.

An SEO (“search engine optimization”) expert is someone trained to improve your visibility on search engines. By following this guide, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.

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128. Mobile Friendly Test – Since I first put together this SEO resources list almost two years ago, the digital world has turned severely mobile. Nowadays it’s almost essential for a large majority of online businesses, or businesses that rely on the online as well, to have a mobile-friendly site, or even a special mobile dedicated site. As usual, Google’s test tools are very useful. When it comes to mobile, you either are, or you aren’t. And this tool shows you what needs to change in case you’re not.

Aside from the on-page strategies listed above, as well as acquiring backlinks to your site, one of the best practices within SEO for 2017 is the user experience—yet this has always been an essential piece. Search engines pay close attention to how users interact with a website so they can improve their search results accordingly. If a user visits your site and immediately backs out to the search results, an action known as a bounce, search engines will view that as a negative user experience and could drop your site in the rankings. The higher your website’s bounce rate is, the harder it will be to rank competitively for keywords.

But…. if you want to see how the other guys are doing it, have an easy job where all you need to do is collect the data, or are looking for a bit of backlink-inspiration, or needing a backlink profile you can be proud of – the tools above are a good place to start.

Further, the best part of SEOPressor is its ability to stop you from ‘over optimizing’ your website. This plugin alerts you directly by bringing problematic areas to your notice. For example, the plugin issues warning if the content is over-optimized for a particular keyword, and helps you take the proper corrective action.

540 SEO is an award-winning firm based in Portland, Oregon. This company specializes in engine optimization with additional expertise in helping small businesses with their SEO needs. 540 SEO believes that when clients optimize their websites, they are doing something that will produce a great return on their investment. By doing their research, the team at 540 SEO develops keywords and phrases that will get a client’s website a higher ranking in search. The goal is to attract customers and produce more sales for each client.

Hi Brian, thanks for these amazing tips. It is clear that coming up with the right niche and killer keywords is important. And the SEO techniques that you’ve explained are very valuable, especially these times when shortcuts don’t add value.

Let’s assume you have had your website up for about 3 months. You have been posting regularly about twice a week, with keyword density of around 3% and unique titles and meta data. You are off to great start, and soon you will start reaping the rewards. Once you begin receiving traffic from search engines, it is good practice to get used to analyzing your traffic data using Google Analytics and Site Catalyst from Omniture.

Header Tags: Header tags, also known as htags, serve multiple purposes in SEO. First, they show search engine’s the important topics covered on a webpage. Also, header tags can help users by breaking up the written content accordingly, which can help improve the user experience. Header tags typically start with H1 (the title of the article), then H2 for subsequent sections. H3, H4, and so on can also be used, but H1 and H2 are the most commonly used.

Ever write a post and wonder: “Is this post SEO friendly enough?”. Then you should give Squirrly a shot. It’s a WordPress plugin that automatically analyzes your content for SEO and human readability.

Tired of worrying about your rankings and what your SEO company’s doing with your money? Put your fears to rest. Think of how relaxed you’ll feel knowing your SEO company works in your best interests. And then laugh when you outrank the competition and win all the customers!

With this tool, you can look for links pages, guest posts, directories, forums and blogs out there, that there is a high probability you could get a link from. It’s a mountain of data you get back, so make sure you use this tool in a very focused manner.

You can search for blogs that accept guest posts in your niche with Scrapebox. Scrapebox will run all queries corresponding to the term guest post and send you a large list. Doing that manually would take you more than a day.

The one downside to this tool is that it doesn’t show you how many people search for the keywords that it spits out. So you need to manually upload the keyword list into the GKP to get search volume info.

“After several false starts with a few other SEO companies I can confidently share that Victorious SEO is the real deal. They are easy to work with, very proactive and completely transparent. Considering my prior SEO experiences I found the results startling. Six months in and I see concrete, measurable results. ROI after such a short time? 422%! Really. Organic traffic is up 660%. Kyle is my main man and I look forward to working with Victorious going forward.”

Whichever route you pursue, once you’ve created the 10x content, reach out to get influencers to share their views. In doing so, not only will they often help promote the article, if you target the right influencers, sometimes you can get a natural link from them when they blog about your topic.

Most people use Bitly for the process of URL shortening. But the real power of this tool or platform is when you use it for analytic capabilities. I mostly use the bitly for its analytic function than for its URL shortening. Don’t get me wrong; the URL shortening is a valuable bonus.

What you can do on your Website is pretty easy to see; how Google and others tie everything together is not. This is what happens offsite and it’s really where the rubber meets the road. Think of it this way: An expert grows their influence and reputation as more people cite their expertise, whether they are a big name in a small niche or a big name in a huge field. The same is true for Websites. And just like people, the more popular your subject matter, the harder it is to get through the noise. Keywords can only do so much; recommendations — in the form of links — from influential people and Websites are what will give you a real edge.

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Jim Newsome is the Search Manager for Kellysearch.com, a comprehensive online buyers’ guide and vertical search engine, with more than two million company listings from over 155 countries worldwide. The Back To Basics column appears periodically at Search Engine Land.
I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.
Obviously, you can start with any theme and any set of plugins, but SEO-ready ones give you the head-start you need to take Google by storm. What do you need to look out for when choosing your WordPress and plugins?
I want a SEO tools that tell me which niche is popular in which country. For example i put query in SEO tool “Call of Duty” then SEO tool tell me in which country this game is famous most according to descending order and how many monthly searches for particular game. Right now i use Google Trend.
When it comes to content, Google saves the first page for companies that provide their visitors with quality experiences. As a result, the content of a site is crucial when it comes to ranking in 2018. In fact, the importance of quality content has increased dramatically over time. Gone are the days of generating tons of low-quality, content-farm-ish copy. Today, content has to be excellent, add value and engage visitors. Even the best new practices won’t work in 2018 if you publish poor-quality content.
109. Google Webmaster Tools – This useful collection of tools helps webmasters and SEOs with more practical aspects of optimization, such as running audits of your website, alerting you whether parts of the website are not properly indexed, and much more. Professional optimizers learn to work closely with GWT in order to track the status of their website, and so should you; all that can be overwhelming at first, since this toolkit provides you with a lot of options and operations. For a better understanding of the tool, take this course from Google on Webmaster Tools Help, and read this SEO Guide for Webmaster Tools from Search Engine Land.
With these 3 tools I think you could have a really good crack at building a really good SEO strategy. In my toolset I haven’t listed link analysis tools such as Majestic or Ahrefs as I feel it can be easy to over analyse links and anchor text and not take any kind of action.
3) Search Console (Used to be called Webmaster Tools, Free)This is essential for SEO (for Google anyways). Without it, you just won’t know about crucial technical and punitive measures affecting the ranking of your site.In most cases, this is all you need to do SEO in 2016.
I am glad that I found your website accidentally while browsing through an article related to getting 100,000 visitors through google which is my presnt target. Since that article, I have now read 5 articles in a row on your blog.
With social media and search engines driving a huge percentage of the traffic to a web site, it’s essential to make sure you’re building your brand and convincing people to come looking for YOU. Find out how to build a stronger brand by positioning yourself in search results and by branding yourself through social media conversations.
Track Your Content Strategy ROI. Because the Content Strategy tool is integrated with HubSpot’s reporting tools, companies can measure each topic cluster’s influence on generating traffic, contacts and customers. This helps focus more time on high-impact topics actually that increase ROI.
Sometimes sites will be served over http until a user reaches a page with, for example, a checkout or login form, at which point it switches to https. When linking from this page, if the user can return to http pages and access them through https, the search engine will track these as two separate pages.
Another epic post as always Brian! Backlinko is hands down one of my all-time favorite blogs (of any kind). People always ask me how I learned SEO and online marketing, and I always say it’s through reading blogs like yours, Neil’s, Moz and others.
SEO is all about beating the competitors by building quality backlinks, and I am happy to say that this tool fulfils the need. ***[Not sure whether to include this statement at the end, SEO isn’t all about backlinks??]***
Thanks for the great selection Kevan! In case anyone needs a comparison of ecommerce platforms based on their SEO, I’ve published a really in-depth comparison here: http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo
Even your URLs are critically important for search engine optimization. For instance, your URLs should contain real words, including your keywords, and should be structured in such a way that search engines can easily crawl your site based on your URLs alone.
Fortunately, Google puts more weight on the anchor text of external links anyway. So as long as some of your external links have your target anchors, you’re probably OK with a “Home” button. In fact, I’ve ranked homepages with a “Home” anchor text nav button for some seriously competitive terms. So it’s not a make-or-break ranking signal by any means.

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“Short-tail” or “head” keywords are the top 10 or so terms—usually just one or two words in length—that drive search traffic to your website. These keywords tend to be very broad and are responsible for the majority of the traffic you get through search engines.
hey bro i have a credit card so some of the tools u r saying need it to even offer me trial so can u make a list of tools that can help me out totally free in link building and other things. Please man help me out .
No matter which tool you opt for, always look out for prospects who opened your email multiple times but didn’t respond. They are prime candidates for a follow-up—just wait a few days before doing so.
This all makes this software less useful for research, which results in too little value for the money ($99/month). For example, you can only see keyword rankings that you have in your Google and Bing Webmaster Tools accounts, no competitor rankings and no checking positions in other search engines. You only get keyword suggestions from Google AdWords. And so on. Therefore, we do recommend looking at other SEO toolkits for research. You can download SEO PowerSuite from here, or even order a license on this page.
SEO copywriting=finding keywords that your customers use online…and using those terms in your content. Bloomberry makes this process an absolute breeze. This simple-yet-powerful tool scrapes Amazon, forums and Reddit to find questions that people ask about your site’s topic.
I have been using Drip Revolution for over six months now and it works quite well. I don”t have much experience with SEO tools, but from those few I have used, Drip Revolution seems to be the one that does the job!
A Chrome extension (also available for Firefox) that dynamically inserts keyword research info into the sites you visit most. For example, Keywords Everywhere will insert monthly search volume CPC info into your Google Search Console reports.
Then, how many clicks you get for some of these high-impression terms. If your getting lots of impressions for a certain keyword, and not many clicks, that means that you have A LOT of potential to get traffic for that term.
Freddy is a WordPress theme reviewer at WP Theme Raves, published WordPress blogger, web dev and founder of Vista Media Enterprises, an online business dedicated to WordPress users looking to boost conversion rates via content marketing.
If you’ve seen ads appear at the top or right of search engines, then you already know what SEM is. When your ads display in these optimal, highly visible positions, your business can have an edge over your competition. Plus, most searchers only click on the first few results, which gives these premium ad spots a visual advantage to catch the attention of your future customers.
Hey Brian, love your site + content. Really awesome stuff! I have a question about dead link building on Wikipedia. I actually got a “user talk” message from someone moderating a Wikipedia page I replaced a dead link on. They claimed that “Wikipedia uses nofollow tags” so “additions of links to Wikipedia will not alter search engine rankings.” Any thoughts here?
Glad to say that these are no doubt the wonderful one which delivers good results. Presently I am using Moz and Google Analytics. As you mentioned: Google Analytics is the father of all SEO tools.”Ha, ha, it’s very true of that statement, and one can check out various aspects by using it. Glad to know your findings too by using it by checking your client’s page. Thanks for telling about that story too.
Maximum bid is the maximum amount you have specified you are willing to pay for a click. Quality Score is a metric based on the overall quality of your advertisement. Google calculates these metrics during the ad auction to determine placement of advertisements. The result of this calculation is known as ad rank.
Link to other websites and reach out to webmasters informing them that you added a link to their websites. If they like your website, they may return the favour – This is actually advice given by Google in one of their guides, as explained in Step 5 here and shown in the screenshot below.
Make sure you have a clear linking structure within your website. For example, if you’re counting on your footer links to drive your internal linking strategy, think again. Footer and header links do not hold a lot of weight. Therefore, internally linking within your body copy will allow Google to navigate your website better.
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You’ll feel a heck of a lot better watching results roll in with your Monitor Backlinks account. It will show you every spike in average keyword rankings, backlinks and organic traffic, day by day, week by week.
But this makes SEO sound rigid, when on the contrary, its very flexible. After I lost my rankings thanks to keyword stuffing, I devised a new approach that has never failed to yield the desired results since.
#7 of Best SEO Companies of March 2018 – SEO Werkz is a full service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
The future of SEO will be the importance of the link quality. The site that links has to be socially active and have a usable and interaction user base . The importance of the link will be the value of the site which attributes to the social side of the internet. – Nick Anderson, founder of Hostoople.
I tried Wikipedia back links so many time but they are not stable. Wikipedia editor delete your links very quickly. Can you please suggest any foolproof idea to gain back links from foolproof Wikipedia ?
Pay-per-click advertising (PPC) in the advertised links search results offers a compelling ROI-driven marketing opportunity. Unlike traditional advertising, where you ‘pay for exposure’ regardless of the results, with PPC you are not paying to be listed in the search results. You only pay if someone clicks on your ad and visits your B2B Website, providing a compelling ‘pay for performance’ mode of advertising. To manage an ROI-driven paid search campaign, first, bid on the most relevant keywords. Don’t pick terms based on popularity alone. Make sure your product offering will be of interest to the searcher. Second, tie your bidding strategy to business results. Think cost-per-lead and cost-per-sale, instead of just cost-per-click. In many cases, a lower ad position will produce a higher ROI. Finally, include a compelling ‘call to action’ in the ad and send traffic to a relevant landing page tied to the ad. A compelling and relevant offer will help lift response and boost your ROI.
Canonical URL tags are link tags placed into the head of an HTML document to clarify how search engines should treat a page while indexing the content. The benefit they offer is to ensure that (different versions of) a page will be indexed as the same even when the URL to the page may contain differences.
As we near 2018, really consider how you can implement these 5 SEO best practices. If you’re ready to start implementing these best practices, you can start by auditing your website. Start a free basic SEO audit now or Contact us for more information on a comprehensive SEO audit.
Please be advised that I have arranged for Jeff Tropiano and Best Dallas SEO to take over your account if you so desire. I have been working with Jeff and mentoring him in how I do SEO since 2008 and will continue to do so. Jeff was already in the SEO industry for a couple of years before we met, which gives him at least 10 years experience.
I start off with some keyword research, deriving several alternatives to my primary keyword. But instead of writing content first and adding keywords later, I do both at the same time. How? I commit my primary keyword and a few alternatives to memory, and then write away. Provided you’ve researched your keywords as well as your content, the former will fall right into the latter. The keywords will fit right in. I don’t think about the keywords but when I’m done writing, the post is SEO ready. Of course, this is my own personal technique and might not work in your case. And I have perfected the technique over time, so feel free to devise your own technique – just make sure your keywords appear naturally in your content.
Slack is our go to team communication tool. We are managing a ton of projects now and our team has gone from 2 to 10 in the last few months so Slack is gold for us to keep up to date. Zapier is awesome for connecting software and automating tasks. Prosperworks is amazing for our sales team and integrates seamlessly with gmail and Google apps.
94. 2014 SEO Playbook – This article for on-page by Tom Schmitz lists out the same factors you have been constantly reading about so far, but it offers nice explanations on their importance and gives out some clarifying examples to go with them. Although written for 2014, the ideas in it will still apply in years to come.
After the site is ready with above defined SEO optimization methods submission of website to various search engines, directories, forums is essential to generate backlinks. Backlinks can increase the page rank of your website, simply it increases the worth of your content.

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SEMrush: Competitive intelligence tool that identifies the keywords and pages currently ranking on Page 1 and 2 of Google for your website. You can also run it on competitor sites and look at trends over time. This is a must-have tool before, during, and after running a SEO Campaign.

All professional SEO plans incorporate both an on-page SEO strategy and an inbound one. But what does that mean? On-page SEO is the process of carefully and meticulously editing and re-programming a web page or its content to better fit within the guidelines of search engine crawlers. Inbound SEO involves building up the importance of that page by creating partnerships and link-backs from other authority sites around the internet.

If you have a FREE SEO tool that does something different or better than what I’ve listed, please let us know in a detailed comment below! We’d love to hear how you use the tool and how it could help others with similar challenges.

I love this post. Thanks for your writing. I am a blogger and I always want to have good traffic for my blog. After reading your writing today, I realize that I will have to change some points for my blog in order not to create an attractive niche. I hope that after I created my onw niche, more readers will join it.

Link Removal is hopefully something you will never have to go through. Unfortunately, it is a necessity for sites which have been hit with a penalty from Google’s Penguin algorithm. It can be incredibly time-consuming, but ultimately can reinvigorate your site and give it a new lease of life.

Grammarly – Grammarly is a simple grammar and spelling plugin for Chrome if you edit your website text using your browser. It is a simple way to ensure your web copy is not so bad as to put off users. You also do not want to misspell important keywords or synonyms.

Backlinks can make or break your site’s reputation online. Undoubtedly, quality backlinks from quality websites can boost your site’s ranking on search engine result pages drastically. Well, on the other hand, subpar backlinks from spammy websites can interfere with the authority of your website. This is why the timely monitoring of your link profile is necessary.

To set up different blog categories for WordPress-based blogs, visit your Appearance tab and then click Menus. Here you can add the categories you want, and each time you upload a post, there will be a section that allows you to click on the appropriate category for that post.

MajesticSEO – Grab the backlink profile of your top 10 competitors and compile all in a spreadsheet. Order by TF (trust flow), relevancy then mimic their anchor text profile as you know Google is already rewarding these peeps with top SERPS. Go grab the low hanging fruit!

Unfortunately, it is not possible to “guarantee” search engine rankings because search engines are always changing. But if you take into consideration all of the criteria involved in SEO – and perform the tasks ethically – your rankings should be just around the corner.

The quotas in the search console interface wherein you can actually resubmit the URLs to Google from the Fetch have been recently by Google. Google didn’t explain much verbally for the sudden change.

Our go to tool for this is DeepCrawl, whereby not only have we found their crawler to be fast and reliable but as they also offer a robust API this has allowed us to create bespoke crawling solutions for our daily activities, integrated with our other APIs.

Speaking of search engines “seeing” your images, you have to add the ALT tag to your images to make it easier for the spiders. The ALT text represents alternate (alternative) text, the text that’s shown should the image fail to load for whatever reason. The ALT tag has another purpose. It was meant to help screen readers “see” your images. Screen readers are used by visually challenged people to consume content on your site. Search engines spiders use the info contained in the ALT tag to “see” your images as well.

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There is a strong bond between search campaigns and SEO strategies. Optimizing your website pages for keywords that you are actually targeting in your search campaigns will help your quality score. The better the quality score is the lower the cost per click will be. If you work hard to rank a page for a specific term you will end up benefiting Google AdWords and Bing Ads which will eventually find the page relevant for that target keyword.
LSIgraph.com — Latent Semantic Indexing (LSI) keywords generator. Enter a seed keyword, and it’ll generate a list of LSI keywords (i.e. keywords and topics semantically related to your seed keyword). TextOptimizer is another very similar tool that does roughly the same job.
I am glad that I found your website accidentally while browsing through an article related to getting 100,000 visitors through google which is my presnt target. Since that article, I have now read 5 articles in a row on your blog.
I am wondering, because I always hear a lot of SEO experts as they say, that google is always updating its algorithm as far as SEO is concern, my question is, is it still applicable at this present time (2015), those informations that you have shared? I’m really confused, i also want to improve my understanding regarding this SEO. and hopefully someday if possible become expert like you. That is why I read a lot articles and watch videos pertaining to SEO.
The way most blogs are currently structured (including our own blogs, until very recently), bloggers and SEOs have worked to create individual blog posts that rank for specific keywords. The result is disorganized, and hard for the user to find the exact information he or she needs. It also results in your own URLs competing against one another in search engine rankings when you produce multiple blog posts about similar topics. Here’s what our blog architecture used to look like using this old playbook:
Additionally, once I’ve found strong sites, I then add a site to the Rank Tracker for quick and easy benchmarking and tracking. Integration between keyword research and rank tracking is a great way to consolidate two important SEO processes into just 1 tool.
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What I really like about you Brian and I know a lot of people have already mentioned it, is – you always provide quality content and these kind of tactics you could simply keep to yourself but you don’t. You genuinely want to go out of your way to help others and I really respect you for that. GOOD WORK!!!
But how does WPRobot is perfect for tier 1 links? I saw in your multi-tier guide that tier 1 should only have quality content, and with WPRobot I never managed to make the articles with good quality. not to mention it automatically spins the scraped content.
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We all had our awkward phases that you want to forget ever existed. The Wayback Machine lets you relive those moments for your website; the tool is the most complete historical archive of the internet. It allows you to see what a website used to look like. So, if a page begins to drop in its organic ranking over the course of 6 months, you can use this tool to see the old content that used to be on the page!
48. Udemy Courses – Udemy is one of the largest databases of courses on a wide variety of topics. Although most of them charge a fee, you can also find free courses that are just as helpful. For SEO and SEO-related topics, go to the Marketing category and select whatever concerns you. Moz’s courses are especially noteworthy (not to mention free), but keep an eye out for everything related to your interest.
I use Facebook and Twitter Ads to promote content to certain audiences to create links. Social media ads also creates brand affinity which raises click through rates and improves post-click user engagement rates which we find improves SEO rankings.