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Keep Eye on Competitors: Competitor analysis is not just a one-time process. As your business grows and evolves, so are they. Competitor analysis is an ongoing strategy that assesses your competitors’ strengths and weaknesses in offensive and defensive context, as well as your own.
Ahrefs is a tool that has made a lot of progress over the past year. They started off as a link tool which I always liked but there new tools such as the keyword explorer and content explorer have saved me tons of time. I give them props to the direction they’re going and I’m looking forward to more great updates from the Ahref’s team.
3) Search Console (Used to be called Webmaster Free)This is essential for SEO (for Google anyways). Without it, you just won’t know about crucial technical and punitive measures affecting the ranking of your site.In most cases, this is all you need to do SEO in 2016.
The last nail in the writing of this post came from the Inc.com application process for their list of Top 500 Advertising and Marketing companies. To be considered, you manually apply hereas long as you meet their minimum criteria:
60. Copyblogger’s Keyword Guides – Behind this link you will find access to two separate keyword research guides produced by Copyblogger. All you need to do is register with an account and you’ll get the Keyword Research: A Real World Guide and Content Marketing Research: The Crucial First Step. Not only that, but you are also given the option to download 14 more books on content writing and marketing, SEO and other related subjects, and a 20-part course on online marketing – basically the same deal mentioned above.
This allows you to see if PR opportunities, or link building opportunities, are going to be worth your while. Even though the whole Do Follow vs No Follow argument is still up for debate, knowing what you’re getting yourself in to never hurts.
Hopefully learning seo will allow me to generate leads which I can monetize as well as drive more bookings into my own businesse. As soon as I get the money in its employing the right people to take over my businesses and I’ll be spending some much needed me time on a beach somewhere!
#3 of Best SEO Companies of March 2018 – Boostability has a powerful team of experts that know how to help small and mid-sized businesses reach new, more, and better customers through online marketing. The company delivers cost-effective solutions that maximize their clients’ money making potential through increased web exposure and brand awareness. Their services include SEO, social media and website services. Boostability also works with partners that offer their white-labeled SEO, social media, and website building services to their small business clients.  
1.Term Explorer – gets me a mean keyword idea engine, the ability to get search volume and CPC data for up to 90k keywords in one shot (versus keyword planner’s ~800 limit), and then I can get all the SERP-level data I want for my competitors across all my target keywords.
Remove pop-ups on mobile and interstitials from mobile. Ever since Google announced in January 2017 they were going to implement a penalty on sites still using intrusive pop-ups and interstitials, webmasters have been opting for alternatives to pop-ups.
I’ve been testing out the rank check tool AWR Website Ranking on a small personal site (after being advised it does not break Google’s guidelines – although, if you go by the letter of the law, I wonder if that is wishful thinking, by ALL rank checker tool providers):
Keyword research and analysis involves three “steps”: ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search perception impact.[13] Search perception impact describes the identified impact of a brand’s search results on consumer perception, including title and meta tags, site indexing, and keyword focus. As online searching is often the first step for potential consumers/customers, the search perception impact shapes the brand impression for each individual.
Many marketers debate whether one is better than the other. As an Inbound Marketer, I would argue that organic SEO is the best approach, but as you can see, true SEM cannot succeed without the use of organic SEO.
Another great post Brian, I never thought of looking for broken links opportunities from Wikipedia, thanks for being so detailed with it, others would just tell you about it, but you tell the how part.
Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it. This particular view can be helpful to see the hierarchy you’ve given particular elements (maybe without realizing it!).
72. The Noob Guide to Link Building – Michael King (or MyCool King, as he likes to dub himself) is a well-known SEO and blogger, and here he comes with a definitive piece on link building, in an article written for the Moz Blog. The piece is very actionable, offering step by step methods for link building, and ideas for content creation that attracts links or at least gives you a good chance at successfully asking for them.

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For KW Research, I use Long Tail Platinum. The KC score makes doing KW Research easy (especially if you’re a beginner). It allows me to filter out a whole bunch of KWs – and also allows me to zero in on individual KWs and see the top ten results when I’ve struck gold. The software’s been around for a while, but as far as Keyword Research goes, I don’t see anything on the market that can beat it.
I am very impressed by the work of Tej and EZ Rankings. They are extremely efficient, reliable, and prompt. Tej and his team are great to work with, communicate clearly, are very courteous, and deliver exactly what is requested. I definitely recommend their service for link building!
Choosing what keywords to advertise for and what match type to use is a very important decision and will have an important role in the success of your campaigns. Here is a list of best practices for keywords:
I highly recommend SEMrush for keyword research and competitor keyword analysis. It’s reliable, accurate and all the data you need in most niches. You can try it FREE FOR 30 DAYS by following the link below: Disclosure: I am a customer and affiliate.
All three types of queries are important and each could ultimately lead to a sale. Someone finding helpful information on your site may very well come back later and buy something. The important thing to understand is that what a person types into a search engine reveals something about their intent and that based on the searcher’s intent you’d want different pages of your site ranking for different queries.
Builtwith does about what you might expect it to. It is a website profiler tool that tells you what technology was used to create the site. You can find out which CMS the site was Builtwith (get it?), what analytics have been implemented on the site, and much more! It is a great tool for those of you who are doing SEO client work. They also have a Chrome Extension for those who prefer quick checks.
Hey Brian, This article is really really awesome, Seriously you have covered all 21 points which i never read on anywhere over internet. Everyone shares basics but here you have shared awesome info specially that face book keyword research and 1000+ words in a post, and the wiki pedia ideas are really good and helpful. learned many things from this article. keep sharing this kind of info thanks
182. SEJ Summit – Another excellent digital conference set up by the Search Engine Journal publication, this yearly event takes place in Chicago. Just like the other conferences in this list, it gathers the best of the best thought leaders in the industry, who come to share and discuss the latest in SEO, social media, content marketing, paid search, UX, link building, and more. It usually manages to invite Google representatives as well, and maintains a high quality of information while prohibiting sales pitches and self-promotion.
Before we get to the top SEO tools, let’s start with a hot tip for search engine optimization this year – a purely white hat link building tactic that is both affordable and provides a higher ROI than any other form of link building, including guest blogger outreach.
Search engine advertising (SEA) is an efficient and affordable online marketing strategy that helps your company website enjoy greater visibility by advertising on Google using varying methods. We differentiate between Google Ads, which are paid advertising, and the organic search results, whose ranking is determined only by the search algorithm. When you advertise on Google, text is displayed above, next to, or under the search results if it suits the search query, and is identified through the “ad” label. Aside from this, there is little difference between them and the snippets (text extracts from websites) in the middle. Ads on google are free initially; the clicks that the advert generates are billed. The price per click depends on your budget and how accurately your website is suited to the search query. As Google is by far the most used search engine in the US, search engine advertisement here is among the most profitable. AdWords is a program that Google uses to sell its adverts worldwide. With our tool you can invest in Google-AdWords campaigns in just a few clicks. The 1&1 experts can give you advice on finding the Google advertising plan that’s right for your budget and takes into account the right keywords. With the right strategy for search engine adverts, you can then directly and efficiently target potential clients.
Founded in May of 2000 as a small SEO firm, CM has grown into a full service digital, inbound marketing agency specializing in website redesigns, SEO, PPC, social media marketing, content marketing, CRO and more. Past and current clients..
I’m new blogger who started blogging a month ago, I’m using blogspot platform. I have a question, Is there a difference for seo tips when using a free based platform (blogspot, wordpress.com,etc) and self-hosted website?
MarketMuse is advanced content analysis tool (similar to Scribe by Copyblogger). Market Muse scans your content and compares it to similar content on the web. If it finds that other people mention a keyword that you don’t, it tells you about this “content gap”.
I like the tip about permalink structure especially. It’s actually amazing how many people have a website or blog that has a horrible permalink structure, as far as SEO. That’s one of the easiest things to do to give you a little SEO help.
Google is obsessed with improving user experiences. It tries its best to provide relevant content in the most convenient manner. Clearly, non-relevant anchors with non-relevant links behind them lead users to non-relevant content, which Google does not appreciate.
The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first need to determine where your website stands among the others online.
#4 of Best SEO Companies of March 2018 – Over The Top SEO LTD also known as O.T.T is an international Digital Marketing Company that specializes in SEO/Web Development and Design/Lead Generation/Unique Optimization and Hosting. Our knowledgeable staff and tools can help increase the rate of relevant ORGANIC traffic to your website. Our services will provide a higher click through rate (ctr) and increase your company’s brand recognition. As a company, we are committed to training that will enhance your ability to maintain and optimize your search engine optimization.
Seriously? Yes, seriously. Search engines are sources of information and not all searchers are super specific. A prime example of this is someone searching for ‘Wine Bars in London’. Whilst you may expect Google to return the likes of Humble Grape or Gordon’s Wine Bar in the results, you will actually find that the main results are dominated by lists.
The correct way to approach SEO is with technical optimization of each piece of content followed by the overall structuring of that content to push emphasis to the pages you are trying to rank. Then build backlinks!
There are many websites that offer advice, case studies, and best practices for marketing campaigns. But the only true way to test what works with a target audience is to test different options live and see what happens.
Instead, try to keep your anchor text natural by spreading it across your inbound links in the right proportions (more about this below). For instance, instead of placing “Software development company” in every guest post, try using something like “companies that develop software” or “the most reliable software development firms,” etc.
Don’t forget to give your meta descriptions attention, either. For those visitors searching on mobile devices, short title tags can be too small for thumbs to easily press. Meta descriptions that are between 150-160 characters give ample space for mobile users to click through to your site. And please – no keyword stuffing.
Pitchbox.com. I love this tool for pitching article topic ideas to high authority sites. It syncs with your gmail account, and sends up to 2 automated follow ups per campaign. It’s also great at tracking responses and can differentiate between an out of office reply versus an actual response.
While no single tool is going to give you all the data you need, in conjunction the 5 tools above are going to give you a fantastic idea of where you should focus your SEO efforts. While Moz may inform you that you have plenty of backlinks, Search Console might reveal that many of your pages are not indexing properly. As your knowledge of these tools improves, so does your effectiveness at implementing successful SEO campaigns.
If you were just starting out you could use the Market Samurai trial for all of your keyword research and to make a complete plan of attack. You could use the free trials of BuzzBundle and Mention to drive your first traffic. You could use the free tubetoolbox trial to build your YouTube audience etc
I like SEO Profiler and SEOCentro. They are 2 of the free tools I use for my local SEO Clients and they are pretty accurate! Mozbar is free not sure if that was listed so I figured that I would mention it lol.
HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the chart icon on the far left side of the blog editor when you’re working on the post to access the SEO Optimization screen.
Your website should be functioning. Get rid of flash elements, pop up adverts which annoy users and search engine crawlers, have a clear “about us” and “privacy pages”. Why? Because Google gives positive points to websites which have those pages. Avoid writing for search engines and keyword stuffing. I have been working on multilingual websites and still see many websites stuff their pages with 40 keywords.
BrandMentions – notifies you of any mentions of your content/pages and if they’re not linked to you, you can ask webmasters to credit you for referencing your works.Here is a comprehensive content that discussed about effective tactics using the aforementioned link building tools.
I think I am going to focus on technique number 8 seo juice to your inner pages.Because (your another technique :)) many of my articles are sitting on the page 2 and 3. Thank you so much for these techniques.
Unbounce.com is worth noting—I used the service to generate landing pages quickly when I need to. I’ve used Unbounce landing pages with a lot of the New gTLD research and testing that I’ve done in the past few years. I can easily create a landing page, duplicate it, and get analytics and conversion data.
Moz Keyword Explorer. A good seo campaign starts with a keyword strategy, and the Moz keyword tool provides helpful insights on the competition level and opportunity surrounding a given keyword. The keyword suggestions and SERP analysis features are big time-savers as well.
Xenu / Screaming Frog – I personally have not had much experience with Screaming Frog but my lead SEO loves it. I frequently use the lighter Xenu for quick searches for broken links, grabbing all site URLs and reviewing title tags en masse.
Google has become very intelligent in recognizing black hat techniques and with the introduction of Panda, Penguin and Hummingbird (that’s how the Google Algorithm releases are called), they have managed to solve the problem and protect their search engine results from spammers.

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I don’t try and find out if they are supposedly easy to rank, I just slot them in and if the post does rank (which they often do as we pick up some decent shares and links on a lot of our posts) I consider it a bonus.
Netmark.com is a full-service digital marketing agency with clients from all over the world. At Netmark, we understand the importance of earning and keeping your trust. When you sign up for our services, we know you expect the..
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.
Why online legal wrangling is wild and weird The internet is more integrated into our lives, but there’s still an element of wild west out there. Anyone with a little time and even less money can set up a site or leave oodles of comments that can … [Read More…]
It provides your audience with further reading options. As long as they’re relevant and you use clear anchor text (the clickable highlighted words in any give link). This can help reduce your bounce rates.
This used to be the defacto starting point for your keyword research in SEO, however Google has really started to limit the functionality. You now only get “range” data if your paid search campaign budget isn’t high enough. This tool is much more effective if you have a bigger paid search budget. If you don’t, use some of the other keyword research tools we recommend.
Because I spend so much of my time executing link building campaigns, I rely on a variety of paid tools (e.g. Ahrefs, Majestic, BuzzStream etc.) but by far the most critical (and free) tool for link building is Google Chrome.
I’ve been busy building my own (free) tool which can help you bulk check urls for their status (redirects, 404, etc.) and let’s you export them (or a selection). I would really be very thankful if you could check it out (www.urlcheckr.com) and when you like it perhaps even add it to the list.
One of the final areas you should focus on when optimizing your content is the URL structure and linking strategy (both internally and externally). These areas can help increase organic visibility and create a strong foundation for your content.
var jqr = jQuery; var f7 = new LiveValidation(“input_1_7″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”text” },additional_data )); all_validations[1][7] = f7; f7.add(Validate.Presence,{ failureMessage: field is required.”,validMessage: ” ” ,jqObj: jqr }); var f2 = new LiveValidation(“input_1_2″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”email” },additional_data )); all_validations[1][“2”] = f2; f2.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); f2.add(Validate.Format, { pattern: /^([^@\s]+)@((?:[-a-z0-9]+\.)+[a-z]{2,})$/, failureMessage: “” ,validMessage: ” ” ,jqObj: jqr } ); var f5 = new LiveValidation(“input_1_5″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”text” },additional_data )); all_validations[1][5] = f5; f5.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr,mask:”(___) ___-____”,livevalidkey:”5″,form_id:”1″ }); var f4 = new LiveValidation(“input_1_4″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”textarea” },additional_data )); all_validations[1][4] = f4; f4.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); } catch(err) {
SEMRush – SEMrush is an all-in-one online site audit and competitor analysis tool. This probably the best all-in-one SEO tool for beginners to get insights about their site and competitor sites, too. SemRush is a paid monthly subscription.

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Have a bunch of images on your site that are missing alt text and titles? Well you COULD add that info one-by-one…or you could use this helpful plugin. SEO Friendly Images WordPress grabs the file name of your image and turns it into the image’s alt text and title.
This is based on a simple concept: without good reporting, there is no accountability. Therefore, we strive to provide you with detailed reports to make sure that we are accountable to you. The reports you receive from our team will be tailored to cover the services you hire us to perform and the tactics that we employ on your behalf. That way, we can make sure that you always know what we’re doing for you and what the results of those efforts are.
If I had to pick three tools that I needed to run a successful SEO campaign I would have to choose Screaming Frog, Link Research Tools, and Google Analytics. While there are a lot of tools in the market, if I was limited it would be those three. Why?
And it usually makes the search results look kind of stupid too. Imagine you are looking for a local SEO consultant. You search and see 7 results that all look the same with almost identical titles starting with “Cityname SEO…”
For example I may be performing research for an article when I notice a site with excellent statistics. I’ll then dig deeper into the site to see if they may be interested in a relationship, receiving guest content, or other ideas.
A couple of years ago, the general best practice was to target one or two keywords on a page. This keyword(s) would be used throughout the whole page multiple times to get the most search visibility. The repetition generally worked, but the content quality suffered. Luckily, Bing, Google,and other search engines have become more sophisticated. Today, you should be creating pages that can target multiple keywords, if not hundreds. These types of pages typically perform better because search engines can associate long-tail and other semantic keywords to the page. With search engines getting more sophisticated, this doesn’t mean that you get off the hook by not conducting keyword research. Instead, you should be thinking of a different way to do keyword research.
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
A good headline. Your headline should be compelling and direct, interesting but not so clever that the topic of the page isn’t still obvious. A compelling headline tells someone they’ve found what they’re looking for and encourages them to read on. Try to match your heading with a trigger word (i.e., why, why, how, or when) that matches the visitor’s intent.
2) MajesticSEO – By far the best link research tool for digging out competitor links and monitoring your own new and dropped links. Majestic also has a nice range of other tools like Social Explorer (http://labs.majestic.com/2015/social-explorer) to help you find the most influential twitter accounts in a niche.
Planning your content is very important as it falls under the rule “content is king.” You want to make sure that your company’s website is updating at least twice a day. A quick way to do this is putting out blogs and articles 3-4 times a day. This is the sweet spot for Google. You can do this easily with programs like WordPress and just schedule the program to release the information.
Each of these web design companies specialize in building a unique online presence for their clients. Professional web design services cater towards businesses looking to leave a strong and positive first impression with potential customers.
Where is your money going? How is your SEO budget being used? You want to know what’s going on at all times. We get it. We want you to know too. We encourage you to drop us a line or pick up the phone and talk. We’re always prepared to give you the straight answer every time. None of this fluffy talk. We’ve grown prideful of our mantra that “Honesty is the ONLY policy”. We want you to know and appreciate the actual work that happens to help you achieve your online marketing goals. Providing detailed reports help you to see the inner workings of our team and what they result in.
Some great tools in the top 15, but I agree that it’s hard to only mention 15, so nice to see more familiar faces in the lists below. Another one for your list is https://www.woorank.com/ – WooRank allows you to analyze your website, highlighting potential issues and areas that could be improved to help improve your SEO. The free version includes one report per week.
hi very powerful information thanks , it is very important to write content on our own and url structure plays a important role in seo, Google algorithms are now mainly based on content and links what we posting, thanks
to tell clients the task at hand (yesterday I noticed a competitor of my clients had links from The Wall ST Journal, NYTImes etc – it helped me point out to the client his main competitor was REMARKABLE, actively engaged in successful online marketing ALREADY – a player. Another client noticed from my Competitive Link Analysis once a PR7 that linked to his competitor, was actually a site his GOOD FRIEND OWNED. I wonder what happened to that link…
If RWD won’t work for your business model, which is unlikely, you can go for a hybrid mobile solution. Just make sure mobile visitors get to your mobile site, and there are no content (or URL) conflicts that will end up messing your WordPress SEO. This Google SEO Guidebook has entire section explaining how to go about it.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

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Well, this all the 21 technique are extremely beneficial, and finding the broken link building on a wiki is one of the best option. Yeah somehow it’s difficult to live your link over here. But once if it’ll live than the traffic on your site will increase like anything.
This platform works by offering Google+ users a plethora of statistics on any given Google+ user. You can find out data on comments, average number of +1’s and follower history. You have the option of using its Google Chrome extension or circlecount.com to take advantage of everything it offers. It provides a guide that a user can refer to in case they are having trouble using the SEO site tool.
Screaming Frog is your one stop shop for any technical issues on the site. Using this tool and understanding the data will enable you to identify pretty much all technical issues that could be impacting the site from an SEO perspective.
Keywords Explorer gives you search volume on phrases, click activity, competitive difficulty and an SERP features type that shows you to see what other features like images, knowledge graph stuff, news, etc., are showing for any given keyword phrase. They also keep their index of links up to date. If a link falls off you know about it usually within a monthly reporting period.
Getting people to come to your web site is only half the battle. Once they’ve arrived, you need to be certain you’re serving up fresh, engaging content. While writing is a skill that doesn’t always come easy, our collection of simple tips and insights can help you rev up your content to gain better search engine rankings and higher conversion rates.
If Google finds two identical pieces of content, whether on your own site, or on another you’re not even aware of, it will only index one of those pages. You should be aware of scraper sites, stealing your content automatically and republishing as your own. Here’s Graham Charlton’s thorough investigation on what to if your content ends up working better for somebody else.
Finally, great and actual list of seo tools. Personally, i’m using ColibriTool and it’s worth to be mentioned as seo / internet marketing tool. They have competitor finder, keyword-research, Google Analytics integration and more.
Make sure to have at least 100 words on each URL (minimum – the more the better). You can still rank with less, and you don’t ever want to put unnecessary text on your site, but I recommend not creating a new page unless you have roughly ~100 words worth of content.
I like with what Ana Hoffman said that you don’t need many tools to run a successful SEO campaign and Jennifer Horowitz uses her brain. After all a good SEO strategy is about understanding human psychology and strategy. That said, my fave tools are Long Tail Pro and Buzzsumo but my focus is more on content SEO than anything else. Just scrolling the results on Google to strategically analyse the search results for a given topic or keyword is one of the best things you can do to determine how you can create a more superior piece of content and reverse engineer popular content.
Yoast SEO is now pushing something called OnPage. In your SEO checks it states that your site is not indexing and then leads you to OnPage to fix it. The OnPage requires you to sign up with an account to “Fix” the problem that never existed to begin with.
Bottom Line: Majestic is an established crawler with powerful backlink tracking and domain analysis, but its reliance on custom metrics can be limiting. Outside of its own comprehensive indexing, the pla…
I’ve installed the SEOquake chrome extension and use it to spot checks domains while I am researching. Having SEOquake allows me to look at the health of a domain without any effort. As I surf the web, I can quickly see the PR and links of a domain, plus other factors.
Once I’ve completed my analysis, I drop all of the backlinks for the top competitors into a file and sort it by Domain Authority. I can then work with this list to eliminate all of the pages that are not indexed in Google, that have low Authority, low TitleRank, etc and voila I have a phenomenal list of link prospects.
Once on the highlighter page, simply click and drag your mouse over your website’s title and choose ‘title’. Do the same for your ratings, author, date published, image and so on. Google will ask you to repeat the process a few times until they will understand the patterns your website is following. Once finished, click ‘done’ and that’s all. When Google will crawl your site again, they will better recognize your data structure.
Google made some important changes to local search in 2015 that will continue bleeding over to 2017. First, Google mainly shows “3-pack” results for local keywords as opposed to 7 and 10 packs in the past. This means that your local business listing needs to hit the top 3 search results in Google Maps. The key to successful Google local rankings in 2016 is:
Pairing Alexa with other powerful apps in the market can help identify benchmarks and trends. The Alexa dashboard is also extremely customizable, making sure that it works wonders for you no matter the needs and requirements.
The percentage may not be as high at the moment – most of the rich answers appear on search queries for song lyrics. However, there is good cause to believe that its number will only increase in the future. Since Google has made its intention of providing value to its users clear, rich answers provide the most relevant information based on the search query.
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Your quality score increases even more if you align keywords, ads, and landing page. This is why it is highly recommendable to optimize the content of your landing pages based target keywords the same way you do for SEO.
#8 of Best SEO Companies of March 2018 – As businesses and entrepreneurs have become more tech-savvy, agencies haven’t evolved with them. We are changing the old agency model by ensuring companies are SEO-aware. We are in an age where we are all content creators, that means, we should all know the basics of SEO. We are simplifying the agency model by providing one SEO package, $500 month, a dedicated strategic account manager, and all the training your team needs. This model delivers better results than the broken agency model and saves companies over 150% on their SEO.
Once you have established your first article with keywords in it, you want to further optimize your article through various methods. One of these methods is the use of Meta tags. Meta tags are embedded in the actual HTML code of your web page used to provide structure metadata about a web page. This code is placed in the section of your web page. Meta tags server many purposes. In regards to SEO, Meta tags are used to communicate with search engines what the page is about. There are two widely used Meta tags – keywords and description. These are relatively self-explanatory. In the Meta keyword tag, you want to include the keywords you are targeting for that specific page. And for the Meta description tag, you want to provide the description of the page.Meta tags are a great way of communicating directly with search engines. Of course there are rules that come with this. Generally, you do not want to exceed 100 characters or 45 words in the keyword tag – whichever is first. For the description tag, you do not want to exceed 150 characters. A common SEO mistake is too “stuff” keywords in this Meta tag, hoping to rank for several different keywords. It simply does not work like that. If you do this you run a high risk of being marked as a spam website. Keep it short and sweet, and try to use the single keyword also used in the title.
Site Analyzer a high-quality site audit tool. Yes, $10 for a 100 page scan is a little steep. But the tool hooks you up with a lot of helpful information, especially when it comes to page optimization.
Brian, you have done great job by sharing this techniques. Since long time there are some routine activities which people are following but, it is time now to do something new and the tacticks you shared will be very useful. Thanks for sharing this with us.
It’s our hope that we’ve given you enough fodder; the ball is now in your court. Did we leave out important WordPress SEO best practices? Which WordPress SEO best practices do you use? Please share with us in the comments. All the best, and may God bless the work of your hands!
I do a lot of technical website audits, and Screaming Frog is an essential part of the process. We even have a dedicated super-powerful machine in the office that runs big crawls. In addition to technical SEO, Screaming Frog is great for on-page – especially using regex and custom crawls.
Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
Ahrefs was made for finding links in the first turn, and this is the thing it is http://markets.financialcontent.com/mng-elpaso.lcsunnews/news/read/35871325 good at. It had then been developed to offer other features, still backlink search is still its go-to functionality. It has a nicer interface and more convenient UX than Majestic. However when you need not just a big list of links, but a good understanding of where they can take you, SEO SpyGlass (the tool from SEO PowerSuite) is the winner. For a tiny fraction of Ahrefs’ price, SEO SpyGlass will find a site’s backlinks and then offer core deep link analysis and link management features you won’t find anywhere else.
Use search-friendly URLs. This often gets quick results because you are giving the search engines strong hints about what this URL is about while giving visitors help and valuable information — just make sure to avoid keyword stuffing. The most effective URL structure for category pages (and product pages) is:
If you’ve seen ads appear at the top or right of search engines, then you already know what SEM is. When your ads display in these optimal, highly visible positions, your business can have an edge over your competition. Plus, most searchers only click on the first few results, which gives these premium ad spots a visual advantage to catch the attention of your future customers.
Define it as you may, link building is an art which requires multiple aptitudes, including knowing how to approach others in your industry, and where to find them. The following resources detail all the tactics of earning or acquiring links in order to boost the visibility and authority of your website.

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Hi there! So my choice would be https://hootsuite.com/ or https://buffer.com/. These are great tools to manage your social media accounts. But a word of caution: it is best practice to customize your content for each of your social sites if you have the time to do so. You have different types of followers on each platform, so they most likely want different content or the same material should be told in a different way.
For example, for this site (to remain unnamed for now) definitely saw changes in it’s traffic around January 2015 from a Local change in the algorithm. And it fluctuated around the time of structural changes a year later, too.
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine’s own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
Paid Inclusion If you would rather not wait for the search engines to find and index your site on their own, you can pay to be indexed faster. With step five, you will learn if paid inclusion is a viable option for you.
Before thinking of off page SEO, a website owner should start with buying a good webhost or dedicated server with 100% uptime and unlimited band weight, then buy dedicated IP for your domain. You don’t want to share your traffic and data with anybody. You must choose the right domain name for your product or service. Then design or redesign a clear, user, search engine friendly and mobile friendly website. When this is done then measure your site’s speed and optimize it for getting maximum exposure on all platforms. It helps your PPC campaigns.This way you pay lesser if your website is aligned with search engine algorithms. Google has site speed tool here.
8. How Search Engines Work – Mike Grehan wrote a great theoretical paper called “New Signals to Search Engines” that detailed what I thought was the best (read “most honest”) history of the Internet. Since I first published this guide, links where the paper was available kept changing, so I duly updated them here. This year, it seems to have vanished, and I’ve replaced the link to one of his shorter articles on how search engines work. However, I want readers to still know about the paper, perhaps it’ll resurface some day, or you may be able to find it. I also recommend his blog, which is full of in-depth articles that are still useful today, although it hasn’t been updated since 2014.
While doing your research, think longtail keywords. Stretch your keyphrase to a maximum of four (4) words, and you will have a higher chance of ranking well for your single-word keywords. For example, ‘WordPress themes’ is more competitive than ‘responsive multi-purpose WordPress themes’, meaning it will be harder to rank first for the former as opposed to the latter.
Pay-per-click advertising (PPC) in the advertised links search results offers a compelling ROI-driven marketing opportunity. Unlike traditional advertising, where you ‘pay for exposure’ regardless of the results, with PPC you are not paying to be listed in the search results. You only pay if someone clicks on your ad and visits your B2B Website, providing a compelling ‘pay for performance’ mode of advertising. To manage an ROI-driven paid search campaign, first, bid on the most relevant keywords. Don’t pick terms based on popularity alone. Make sure your product offering will be of interest to the searcher. Second, tie your bidding strategy to business results. Think cost-per-lead and cost-per-sale, instead of just cost-per-click. In many cases, a lower ad position will produce a higher ROI. Finally, include a compelling ‘call to action’ in the ad and send traffic to a relevant landing page tied to the ad. A compelling and relevant offer will help lift response and boost your ROI.
Also, when dealing with bloggers, you can often increase your success rate by tweeting one of their articles before you reach out to ask for a link (remember to @ mention them so they see your tweet!)
Join us on Thursday, March 8th at our new venue (Communion Neighborhood Cooperative) and new time (6:00pm). Even better, you get to network with your fellow digital marketers and enjoy a glass of beer, wine, or whiskey with appetizers and pizza.
96. Composing Irresistibly Viral Titles – Learning how to write good titles is a weighty part of SEO, and has a lot to do with on-page optimization too. Besides making sure your titles are the right length, you also want to make sure they are relevant, and that they attract clicks! This all-embracing article by Dan Shure lists multiple ways to make titles engaging and optimized.
At Streamline Results, Inc. we pride ourselves as being the one stop shop for you web design services, online marketing, Google Maps rankings, social media marketing, and search engine optimization specialist. We strongly believe that you should get..
8. Track your progress with a web analytics program. There are lots of options to use; Google Analytics in particular is easy to use, versatile, and it’s free. Web analytics can tell you a great deal about how people interact with your site and how much traffic the search engines are sending you.
Google doesn’t like duplicate content. Reprinting product descriptions from manufacturers is duplicate content. But large e-commerce websites cannot rewrite all product descriptions and specifications.
Over the past five years, the best practices of anchor text optimization have considerably evolved. It is time to learn how anchor text best practices can allow you to get the most out of links in 2018.
Once again, SEM works by putting your site in front of people who are searching for your services in search engines. If a potential customer reaches your website, pay per click ad services (such as through Google, Yahoo, and Bing) enable you to collect data on each click, such as
Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time. However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies.
1. WordStream Advisor – This software helps to get better results from your paid ad campaigns including AdWords. The 20-Minute work week takes guesswork out of making regular optimizations to paid accounts.
Limit the use of broad match keywords. They are likely to generate clicks for terms that are too broad and might end up using the daily budget with little or no results. Broad match keywords perform quite well for some companies that have had them running for some time because Google and Bing use performance indicator such as the CTR to eventually understand what search terms are good or not in your campaign and optimize traffic delivery accordingly.
VJG Interactive Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of VJG Interactive. To learn more about us and manage and complete your brand description, please click here.
Fantastic post indeed. You have shared many useful tools here and i have already used some of them and the rest i must try ahead. But i also like to recommend one free tools “Solid SEO Tools” . I have got superb service from it .Basically it’s a multipurpose based free online tools website. I have found it useful for plagiarism checking, article rewriting, word counting, link analyzing, keyword position checking and many more.
Even if you do not have a dedicated team for SEO, it is important to stay on top of things. By doing a checkup every now and then, you can see how your most important pages are ranking, if there are any increases to website errors, and how well your organic search traffic volume is trending.

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Thanks for the awesome collection. I use mailchimp free version (2000 subscribers) for for email marketing. Is it worth to use many account to manage subscribers? I mean if use 5 account it mean I can manage 10.000 subscribers. Please advise. 🙂
SEMRush – SEMrush is an all-in-one online site audit and competitor analysis tool. This probably the best all-in-one SEO tool for beginners to get insights about their site and competitor sites, too. SemRush is a paid monthly subscription.
If I were limited to three tools, I’d first choose Screaming Frog. It’s the single best tool I’ve come across in eight years for diagnosing technical SEO issues and getting a snapshot view of crawlability or relevancy issues.
In this way, URL structure acts as a categorization system for readers, letting them know where they are on the website and how to access new site pages. Search engines appreciate this, as it makes it easier for them to identify exactly what information searchers will access on different parts of your blog or website.
The average post gets thousands of shares and hundreds of unique backlinks. His frequency is obviously nowhere near the 16+ a month that HubSpot recommends, yet he is generating incredible traffic numbers.
You can then pass this information on to the owner of the site and start a real, honest, truthful discussion about how you can help them improve their SEO. If you’re a Freelance SEO looking to grow your client base, this extension is invaluable to you.
today page speed is the very interesting topic for me because from last few month I am trying to achieve best loading time for my sites. now I got under 3sec load time of my sites. thanks for your all great post.
I for some reason never thought to use scoop.it for that kind of outreach (just content promo). But it makes perfect sense. And because scoop.it is probably a bit more lively than Delicious these days I imagine it works even better.
Google recommends adopting responsive web design (RWD) – a web design technique that allows developers to build website following a mobile-first approach. Websites built around RWD techniques will always look and function great on all devices.
On adding keywords to your content, you should do it naturally – don’t force keywords into your content. This is why having ten (10) alternative keywords is so important. If one keyword does not fit, you have nine (9) other alternatives 🙂
Google loves WordPress blogs – regularly updated blogs – so keep your blog section fresh. Make an attempt to update your static web content e.g. about and product pages as well. While it might take some webmasters the coming back of the Messiah to update the content of their static pages, the blog feature of WordPress allows you to feed your website with fresh content on a regular basis. Make use of the blog!
Article Directories – By publishing your articles in article directories you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.
131. Wordstream Free Keyword Tools – For beginner purposes, or for someone who’s managing a single site, free keyword tools can still make a difference. That’s why I definitely wanted to add Wordstream’s list of free keyword tools, starting with the generic tool that relies on a constantly updated database of over a trillion unique search queries. Then, you can keep refining your lists by taking your terms through the keyword niche finder, the keyword grouping tool, or the negative keyword tool. While this might mean a little bit more work from you than would be required with a paid tool, in the end, you’re left with a highly valuable keyword list. I also like the adult filter, and the “nichefy keyword results” filter. Pretty nifty, but make no mistake – you’ve got a limited number of uses per day, so use them wisely! You get 10 tries on your first day, and just one per day from then on.
Lia Boangiu is the latest member of the Caphyon team. Her lifelong passions include literature, theater and film, but her newly found enthusiasm for blogging, search engines and SEO trumps other hobbies at the moment. She’s always game for a chat on any of these subjects, so don’t hesitate to connect with her on Google+ or Twitter. View all posts by Lia Boangiu
If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. Here’s Matt Cutts take on advertorials.
An easy way to see if your Google tags are installed correctly. Google Analytics The non-optional Definitely the most valuable analytics package out there. World-class enterprise grade analytics for free. The first thing you should install.
1) Ahrefs – This is my all-time favorite SEO and even marketing tool as I blogged about on my site. Ahrefs provides an enterprise-level research and reporting tool at an affordable price. You can see link data, search engine visibility and endless reports on keywords that will help you optimize any site.
Build backlinks: Backlinks are still a large part of Google’s algorithm. The reason why Google prioritizes sites with more backlinks is because they know that only good credible content gets shared. Building backlinks is a huge topic that we’ll have to save for another blog. Just know that it’s part of Google’s algorithm and that the best way to receive backlinks is to create good credible content.
12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.
Majestic – This is an online tool to analyse the backlinks that point to your website. This is useful if you have backlinks manual action from Google, or want to clean up old link building practices using the Google Search Console Disavow Tool. You can also see your competitors best backlinks too, ideal if you want to see what type of marketing is working for your competitor. Majestic is a paid monthly subscription.
“Dashboarding is so much easier with Data Studio. We can create client-friendly reports with charts that are easy to understand for the most complex data from multiple sources. DS is far superior to other free dashboard tools I’ve used, and its native connections to Google products makes it an easy choice for Search and Analytics reporting.”
Chapter 12 of the Complete SEO Guide describes in a step-by-step approach how to approach link building and how to to get high quality links from premium websites that can make a real difference in your many shy away from this topic, it’s actually not the scary monster many make it out to be. Actually, Wix has the best SEO and you can very easily use its power for your own website. The first step in the right direction is to use the new, free and very efficient Wix SEO Wiz – a user-friendly tool that will take you step-by-step through the process of optimizing your website.
Title tags are important, because they areone of your first touch-points on the SERP. It is important to keep your title tags short so that they doen’t get cut off by search engines. Generally, keeping your title tags under 70 characters is good practice, but Google typically only shows 50 to 60 characters on the SERP. With fewer characters being used in a title tag, it is important to use a keyword near the beginning. That way the keyword will be less likely to be cut off, and still tells users what the page is about. Try to use the primary keyword target in your title tag, but using the exact keyword phrase is not as commonly needed.
Thanks for Putting all Necessary Tools for Blogging at one Place. Google Analytic have this “Not Provided” Keyword and creating lots of Issue, We can’t track all Keywords and also From Last One month Adword Keyword Planner not Giving Accurate Search Volume its Giving just range of Number.
Wow very nice article Brian. Perhaps this is one major reason why my site died. I was not paying attention to links. Some of the techniques you mentioned here seems do-able enough for me. I’ll try to do a some of the techniques you mention. Thanks for sharing!
Ultimately, we awarded Editors’ Choices to three tools: Moz Pro, SpyFu, and AWR Cloud. Moz Pro is the best overall SEO platform of the bunch, with comprehensive tooling across keyword research, position monitoring, and crawling on top of industry-leading metrics incorporated by many of the other tools in this roundup. SpyFu is the tool with the best user experience (UX) for non-SEO experts and the deepest array of ROI metrics as well as SEO lead management for an integrated digital sales and marketing team.
WOW!! This is truly an epic post with so much information on SEO that I’m going to bookmark it and come back to read more. #3,5,6 and 13 are just awesome. Like you said pick one and explore. Love the way you can get keywords that will help you rank.
Awesome article. This blog represents all experts SEO tips at one place. This information is very useful. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. Thank you for sharing it. One more blog for worth sharing related to hiring SEO agency is [link removed by moderator]
Small business owners sometimes think that search engine marketing (SEM), also known as pay-per-click advertising (PPC), is not lucrative option for them. They may think they can’t afford it, or that their online presence is not important if they are a local or service-based business. The truth is, as search engines have undeniably become a part of our lifestyles as consumers, there are many ways to leverage them for businesses of any size. This post will introduce you to the basics and benefits of search engine marketing (SEM).
Search engine optimization is a subset of marketing. It should fit into your overall marketing plan and not be your marketing plan. You can do everything wrong when it comes to SEO, never receive a single visitor from a search engine, and still have a very successful and profitable site. It might seem strange to read that in a post about SEO, but it’s important to understand.
Search Ads Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of paid search. There, you’ll find additional sub-categories for special topics in paid search marketing including:
Keep in mind that if you’re going to be driving more qualified traffic to your business website, you should make sure that it is optimized for conversions. A good business website is not just one that attracts visitors, but gets them to stay and convert.
var jqr = jQuery; var f7 = new LiveValidation(“input_1_7″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”text” },additional_data )); all_validations[1][7] = f7; f7.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); var f2 = new LiveValidation(“input_1_2″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”email” },additional_data )); all_validations[1][“2”] = f2; f2.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); f2.add(Validate.Format, { pattern: /^([^@\s]+)@((?:[-a-z0-9]+\.)+[a-z]{2,})$/, failureMessage: “” ,validMessage: ” ” ,jqObj: jqr } ); var f5 = new LiveValidation(“input_1_5″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”text” },additional_data )); all_validations[1][5] = f5; f5.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr,mask:”(___) ___-____”,livevalidkey:”5″,form_id:”1″ }); var f4 = new LiveValidation(“input_1_4″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”textarea” },additional_data )); all_validations[1][4] = f4; f4.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); } catch(err) {
Redirect Path for Chrome is a highly recommended on-page tool and valuable little plugin that can help you quickly identify the number and type of redirects if any, that brought you to a page. This is incredibly useful for page migrations and site clean-ups. I use this little extension every day to check on the number of chains in a redirect to a page.

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Your navigation structure should be simple, consistent and organized. This is critically important not only for SEO, but also for usability and conversion optimization. Can users and search engine robots easily navigate your site? It’s no small matter.
When it comes to social shares, we are finding that they are binary when it comes to rankings. They don’t necessarily boost your rankings with more of them, they only validate links coming to your site. In other words, it’s a trust factor to justify links coming to your site.
For SEO best practices in 2017, it is important for sites to focus both on speed and serving people in these particular micro moments. Consider how your content addresses the needs of each group and create material, especially on mobile, that is designed to provide people with the quick, thorough answer they are often looking for on these searches.
As we near 2018, really consider how you can implement these 5 SEO best practices. If you’re ready to start implementing these best practices, you can start by auditing your website. Start a free basic SEO audit now or Contact us for more information on a comprehensive SEO audit.
The rel=”nofollow” meta tag tells search engines not to follow a link from your website. The reason this is important to use is because whenever you link to a separate website from your own, you give up “link juice”, which is something admits to using in their ranking algorithm. If you can, try to apply rel=”nofollow” to all websites you link out to. Or at the least, the websites you don’t trust (which you shouldn’t be linking to anyway). More on nofollow from Matt Cutts.
Needs Met guidelines cater to mobile usability – Web pages are gauged by how they are optimized for mobile viewing and the satisfaction they provide to users about the search query. The guidelines are loosely divided into five ratings (from Fully Meets to Fails to Meet) – a website can fall between the assigned ratings if needed be.
Wow, it’s going to take me a while to go through all of this and learn this amount of SEO information. I booked marked this page and will use it as a valuable recourse. I love how you have outlined the Topics and the general layout makes it much easier. Thanks and I’ll have to look at all your other stuff. Keep up the good work!
It can generate an XML sitemap suitable for submission to Google too, and help check a site for unique page titles. Apart from this, for SEO, you can see at a glance links with 301 redirects, or canonical issues, or even old links to dev servers, etc.
Hats off to your detailing and intelligence. I thoroughly enjoyed reading the post, very informative and engaging. I was actually applying them to see the amazing results. I also found a platform called soovledotcom which actually pulls keywords from amazon, e-bay, yahoo answer, wikipedia, google and bing, but your illustrations here will certainly yeild superior results for organic seo & finding keywords.
While StatCounter allows you to track your progress in terms of your SEO work, we also aim to provide our members with information that will help improve their online presence. By sharing some of the SEO best practices of 2017 with our members, we hope to help our members’ businesses improve grow. With this, take a look at the essential strategies of SEO we’ve outlined below.
Unlike the pioneers of SEO, who learned everything the hard way, and struggled to gather information, new generations have it all handed to them. However, the information is not always structured. You need to approach more than one resource in order to get into the subtleties of search engine optimization.
Callout extensions: These are additional lines of text that appear below an ad and provide additional information about a product or service. They are not clickable and therefore cannot send users to a specific page of the website
Technical Site Audit SEO Site Audit Tips on How to Fix Errors and Issues Sitemap generation robots.txt generation Automated and on-demand scans Site structure audit Landing page optimization ? Mobile Optimization
Hey Brian, long time reader/ first time poster just noticed a small typo in section 11 of this blog post, “However, because the author of this page used to care about his site, he was able to land links to his site from authority sites like Livesrong:”
Note: Keep in mind that although numbered, these resources are in no way a hierarchy. The information in them is often similar, though some are more exhaustive than others. I recommend reading as many of them as you can, to get an overall sense of how SEO is discussed, understood and practiced.
Some detractors of paid inclusion allege that it causes searches to return results based more on the economic standing of the interests of a web site, and less on the relevancy of that site to end-users.
The costs for in-house marketing often go above those of an online marketing agency in addition to the added stress and the lack of performance as the in-house team looks for the right software and solutions to bring their plan together. We continue to hear from more businesses which opt to outsource their online marketing initiatives including major enterprises with internal advertising departments.
94. 2014 SEO Playbook – This article for on-page by Tom Schmitz lists out the same factors you have been constantly reading about so far, but it offers nice explanations on their importance and gives out some clarifying examples to go with them. Although written for 2014, the ideas in it will still apply in years to come.
The growth of social media in recent years has created a new and profitable channel for WordPress SEO. Even without struggling, you can see the great traffic potential of social media. It also gives you the chance to build a community around your brand and/or products.
Are you setting up Google Search Console for the first time? Remember to add both versions of your site. You should submit both www and non-www versions of your site. Once it’s finished, set the preferred site.
Buzzstream is my favourite outreach tool at the moment. I regularly produce infographics for my blogs and that means having a good quality CRM at my control which allows me to maintain relationships with my contacts, monitor my link building activities and help me to scale up my outreach efforts.
Whether it’s on page, meta tags, images, inbound/outbound links, broken links, status codes, robots.txt or HTTP servers directives, it has all the advanced custom reports to make any site really SEO friendly.

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I like your post so much. I want to try them all. But, I want to know your insight about the “link building will be dead soon”. I’m doing a blog post about this and need some insights from SEO influencers like you. Hope to hear from you soon.
Quality link building, or link acquisition if you prefer, is far more complex and difficult than creating a bunch of low quality links. There are, however, several different techniques that can be used in link acquisition. And the better the link, the more difficult it is to come by. At Arcane Marketing, all of our link building practices are designed with the big picture in mind. We don’t try to manipulate ranking factors in any way. Instead, we put in the time and effort required to acquire genuine backlinks for your site. You should understand that this isn’t an instant fix. Rather, it is a process that will result in long term dividends.
You should use a few accurate keywords describing the page as well as your own brand name. Only use relevant keywords though, and the most important thing to consider is that although you are formatting for search engines, you should write for humans.
We often see posts on how to get blog topic ideas or ideas on creating visuals but nobody ever talked about new link building ideas. The ways you showed here some are absolutely unheard to me. You know what I think you should write a post on how to get your own link building ideas…where to start…how to proceed…how do I know it’s full proof…it surely comes with lots of experiments…but the point is starting…….I know sounds weird but I know you will come up with something 🙂
As an increasing amount of web traffic comes from mobile devices, having a site that is not responsive to different screen sizes and shapes will negatively impact usability, especially for local searches.
50. KISSmetrics Webinars – These guys are also rather thorough when it comes to applying and teaching SEO techniques, and their webinars are held by some of the best names in the field. You can browse through their webinar archive for subjects you’re interested in, or sign up for their future webinars, which come out about once a week. It’s true that most of the topics they approach are advanced, but you can also find some which are more appropriate for beginner levels.
I like using SEOptimer, the Mozbar, the CheckMyLinks extension, Domain Hunter extension, Screaming Frog (free edition), SiteLiner, OpenLinkProfiler, BuiltWith and many more! They all have their own uses.
Google Chrome is now notifying users when a website does not have an SSL certificate. Having an SSL certificate gives you a small SEO boost with Google and it also helps you build trust with your users.
I have dealt with EZranking for around 6 months now & they have exceeded my expectations in terms of professionalism & communication. The advice given by them regarding our website structure has been very helpful and I am looking forward to achieving great results.
The problem was that some of those websites were not good quality websites and they did not actually deserved to be in the page of Google. Overtime this created a huge problem for Google that impacted the quality of their search results.
The content on your website which is the major factor in deciding your site ranking on search engines. The content needs to be SEO friendly and appealing at the same time. ShootOrder has a dedicated team to make your content alive.
If you’re worried that your current blog posts have too many similar tags, take some time in the near future to clear them up. Choose about 15–25 topic tags that you think are important to your blog and that aren’t too similar to each other, and then only tag your posts with those keywords. That way, you won’t have to worry about duplicate content.
WebMeUp is a quality link analysis tool with a HUGE index of “897,704,758,673” backlinks. I’d love to see the tool use some sort of authority metric (like Ahref’s Domain Rank). Otherwise it’s hard to separate the wheat from the chaff in your link profile.
Darn it. More work that will produce great results. Bang goes my evenings. I’m bookmarking this but I ain’t sharing it. Don’t want too many to know even if loads of your followers already do. Great thinking and creativity and thanks for sharing for free Brian.
Asana has been an absolute game changer for us here at Moving Mountains Advisors. We’ve been able to cut hundreds of dollars a month in project/task management software and jump to Asana over the last few months. Each project has its own calendar and conversations. You can assign tasks and be reminded of everything going on. Each day our team members wake up and know what on their plate for the day/week/month/quarter.
We often fail to see that websites, with all the data and glorified images, are representations of ideas. Ideas that belong to people. The real challenge for online marketing experts in the year to come is forcing you to get involved in the human element of web data. 
Awesome tips to increase traffic traffic on the website. I was looking for some effective tips of link building. I started off with new SEO project and I was a little confused about where to start. Dealing with dead links of wikipedia and finding authoritative sites I found the best. I hope it will work for me.
White Hat SEO refers to an SEO strategy where no links are artificially created and that the website creator abides by all search engine rules. The biggest rule is that you target your website content towards humans first and search engines second. For example, don’t just write filler, thin or otherwise weak content stuffed with awkwardly positioned keywords. Think about what the human user will want to experience when they visit your website. As long as you obey the policies of the major search engines, you are a White Hat SEO’er. If you focus on human visitors, you’ll receive links from other websites which will fuel your strategy.
Great post Brian. Quick question. Are these the main link building that u do, or are these in addition to some other link building? For example, on a brand new site do u just start these techniques, or do u do any web2.0 initially and the apply one of these techniques?
Xenu / Screaming Frog – I personally have not had much experience with Screaming Frog but my lead SEO loves it. I frequently use the lighter Xenu for quick searches for broken links, grabbing all site URLs and reviewing title tags en masse.
Search engine optimization is just one piece of a large set of tools you can use to promote your business online. Develop a marketing plan the includes a variety of strategies to reach your target market. If you’re on a budget, there are other free marketing options along with SEO that you can do.
3. WordPress – Without a good site for a SMB they have no hope. Most local businesses could build on WordPress and should. Out of the box there is no other platform that will perform better in search results with very little help.
Indeed. Google Adwords is the star player of SEM and will continue to be so for more than just 2017. Hopefully the above has demonstrated that there are a number of factors that could legitimately fall under the term SEM; we haven’t even looked at image search, the news feed, or the Knowledge Graph.
80. Definitive Guide to White Hat Tiered Link Building – An extremely thorough guide by Rohit Palit that will become useful once you start needing to refine your link building techniques. As such, I recommend keeping it in mind for the latter part of your education, and studying it when you’re ready to put these actionable advice to practice.
At Search Engine Watch we have covered this topic back in 2014, but much has changed since then. We’re going to take a slightly different tack with this one. Instead of looking at what major organisations and websites define as SEM we’re going to look at what could possibly be encompassed by the term SEM.

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Applying the same extensive research to the major competitors in a keyword sector allows me to find trends and commonalities in the space. For example, I can see keywords that have a lot of social engagement, or keywords with a lot of guest blog links, or keywords with lots of article marketing links.
Digital marketing is a science and an art. A combination of multiple different facets that when done correctly in unison will increase customer retention, sales and most importantly PROFITS. So why would you choose a company that doesn’t have a full view of what is going on in your digital world? Marketing Empires can take you from development of your website and social media profiles to marketing and beyond. All under one roof.
Another great post Brian, I never thought of looking for broken links opportunities from Wikipedia, thanks for being so detailed with it, others would just tell you about it, but you tell the how part.
This program is available for PC and Mac. As a Mac user, I’m often confronted with software that slows my mac down a little, so it was a pleasure to see this thing run in the background in a quiet, efficient manner.
Some may even charge a percentage of the revenue you earn as a result of their work. Osmeloski says this is one of the most reliable means of payment. If the firm has a stake in your success, she says, “you can have some confidence that the SEO firm is going to work as hard as they can for you, versus collecting a flat fee every month and not necessarily putting their most creative foot forward.”
Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up.
Google Keyword Planner is the creme de la creme of keyword research tools. Simply give it a seed word, and keyword suggestions will start pouring in, along with estimates of average monthly searches. The tool provides many synonyms or similar searches to the seed keywords you provide.
116. SEOBook Keyword Tool – Register with an account, and you’ll gain access to the free version of SEOBook’s keyword tool. On the same page, below the tool, you find a helpful article on how to make the most of it.
When I read good article I like to make sure I thank the writer, so thank you. Your article is well-written (of course) and just what I like to read. Thanks for sharing such a nice list of free tools.
If I had to pick three tools that I needed to run a successful SEO campaign I would have to choose Screaming Frog, Link Research Tools, and Google Analytics. While there are a lot of tools in the market, if I was limited it would be those three. Why?
At the beginning, this was something that could easily be manipulated. Webmasters who understood this concept started building thousands of links pointing to their websites and increased their rankings.
However, when I’m looking to find some keywords to sprinkle into my posts (I never start with keywords I write posts for my readers first then look to see if there’s relevant keywords that can be slotted in) I just use the Keyword Planner Tool to find decent search volume keywords.
One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we’ll be focusing on the ad auction in Google AdWords.
15. Build links intelligently. Begin with foundational links like trusted directories. (Yahoo and DMOZ are often cited as examples, but don’t waste time worrying about DMOZ submission. Submit it and forget it.) Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area — the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to find links you can acquire, too. Create great content on a consistent basis and use social media to build awareness and links. (A blog is great for this; see below.)
With Podio, we can create workspaces for content marketing, link building, client reports and interactions, etc. All of the data from this tools is managed in Podio with apps that our team creates specific to our needs.
First-off, I’d be using AccuRanker. It’s really the fastest cloud-based rank-tracking tool out there. I really don’t know how we could get by without it. Pulling rankings in a span of 3 – 5 seconds in real-time is a bliss.
Thanks for the epic post Bryan. You really do blow me away with your intelligent SEO. I can’t read most SEO blogs I find them bland and boring but you continue to surprise me with ingenious methods of getting top quality links.