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Traffic is not your friend. Conversions are your friend. This collection of articles shares practical advice you can use in your marketing campaigns and on your web site to make sure you are driving leads, sales and sign-ups. Learn how to define your conversion points and then focus on improving them.
Though I feel the list is pretty great, I guess, we can add up a tool that tracks all the SEO Efforts as well. Just started off with ViduPM (https://vidupm.com/ ) and yep, that helps just fine. Do check that out, if possible.
1. Advanced Web Ranking (Cloud) – Primarily for rankings but it can provide more, including simple automated reports with Google Analytics data for those agencies servicing clients with lower budgets.
The tools we tested in this round of reviews were judged on which do the best job of giving you the research-driven investigation tools to identify SEO opportunities ripe for growth, along with offering enterprise-grade functionality at a reasonable price. Whether one of these optimization tools is an ideal fit for your business, or you end up combining more than one for a potent SEO tool suite, this roundup will help you decide what makes the most sense for you. There’s a wealth of data out there to give your business an edge and boost pages higher and higher in key search results. Make sure you’ve got the right SEO tools in place to seize the opportunities.
Secondly, we have white and black hat SEO. The former is an SEO strategy that adheres to SEO rules established by Google and other search engines. On the other hand, blackhat SEO involves gaming search engines, which will only land you in hot soup. You should endeavor to build a white hat SEO strategy, and never once think about manipulating search engines using black hat techniques. In simpler terms, don’t try other dirty tricks that are not contained in, say, this resourceful SEO Guidebook by Google.
Rich Mark-up allows different websites like search engines, social networking sites etc to know about your website content better. We insert some of the major rich markups to your website to gain more traffic from various sources and by showing the relevant content to the users.
17. Get listed in directories. They have been around a long time and search engines scan them for new links because of their reputation. Try DMOZ, Yahoo (fee required, but worth it), Business Directory (fee), Ezilon, Best of Web (fee), BizWeb, Gimpsy (fee), Go Guides (fee), Google Directory, or ipl2.
“ASO (App Store Optimization) will be the next gen SEO in 2016,” says Rob Lons of performance SEO services RankPay. “If you look at the rise of mobile use and how much paid ad dollars are being spent each year, you can see the huge demand and rush to reach people on their mobile devices.”
Agree with Victor G says “Sometimes, I can’t believe these articles are available for free”. This great post of your helped me to learn about many new tools. Can I ask you a question? None of it are One-Time fee such as SEO Power Suite. Is it are not recommended tools?
Your navigation structure should be simple, consistent and organized. This is critically important not only for SEO, but also for usability and conversion optimization. Can users and search engine robots easily navigate your site? It’s no small matter.
There is major competition in this field, so effective link building is absolutely critical in order to move the needle and get our clients the results they want (e.g. top 3 rankings for highly competitive local keywords).
This resource is a practical template aimed at helping content editors to improve how they create and update copy for web pages to improve their ranking in the organic search results of Google and other search engines.
Secondly, I select another Google tool, namely Search Console formerly known as Webmaster Tools. It’s the only way to look behind the curtain and get an idea of how Google sees your website. You get notifications about manual actions taken against your website, see which keywords your website ranks for, and much more.
Glad you enjoyed it Jason. Hmmm. Not sure why that’s happening. It could be that you’re on the page before the one I’m talking about here. Just put any URL in that box and you’ll go to the page where you can find interests and keywords.
I know I am leaving out some major players like Ahrefs and RavenTools. I could include WordPress Plugins that help with SEO and other SEOmoz tools that I love. But in this article my objective was to show my absolute favorite, most used tools, the ones I can’t SEO without. Watch for future articles on other tools I use and love, including Social Media Marketing tools and other outreach tools, plugins, and extensions.
From Business: SMB SEO is a Dallas/Fort Worth based Digital Marketing SEO & PPC service provider. We work with the best companies in Dallas/Fort Worth on internet marketing. SMB SEO was founded by Mike Stewart in 2010. When it comes to local media, Mike is one of the industries true foot soldiers. For over 15 years Mike has sold and mana…
“There are some SEO consultants who are just starting out, who might only charge $50 to $100 an hour or charge a flat rate per month,” Osmeloski says, adding that opting for a freelance SEO specialist is often the more “cost-effective” route than signing with an agency.
70. 101 Ways to Build Link Popularity – In this article published on SEOBook, Aaron Wall and Andy Hogans explain why link building will still matter just as much in the future, but they also list, as promised, 101 ways of building links (although not much detail is provided). You might also like to look over this rather general article on Link Building, which supplies a few more ideas on how to earn links and offers related, valuable advice you should keep in mind.
But there is still hope for you seeing Google shows you exactly what you need to do to clinch the best of rankings. It’s these WordPress SEO best practices that we’ll outline in this post, so get ready to have fun and build a formidable SEO profile that will withstand the next algorithm shakeup. Here we go…
If I had to pick three tools that I needed to run a successful SEO campaign I would have to choose Screaming Frog, Link Research Tools, and Google Analytics. While there are a lot of tools in the market, if I was limited it would be those three. Why?
Let me show you what I mean. Below is an example of two different search queries delivering two different snippets of text on Google SERPs. The first is a result of the query “no index no follow,” and pulls in the original meta description:
Until relatively recently, search engine optimization used to fall under the umbrella term “search engine marketing,” but both have become so complex that SEM and SEO now exist as two separate (but closely related) entities.
Many people make the mistake of heading over to Fiverr and purchasing hundreds of backlinks for $5 and then wonder why they don’t see results. Don’t get me wrong, Fiverr is awesome for certain services but backlinks isn’t one of them. You’re more likely to do your website harm than good.
Third, your website content should serve a specific purpose and be interconnected. You never know what piece of content will be the first thing a potential customer sees. That means that every content asset should be designed to act as a touch-point that can help casual website visitors become customers. Good content development includes different pieces of content that can help brand your company, introduce your products/services, solve customers’ problems, and sell what you have to offer. And each piece of content should be connected to others in ways that help both search engine bots and users move naturally through your site.
Check your performance on different devices and adjust your bidding accordingly. You shouldn’t simply turn off mobile if it is underperforming, but you should rather consider optimizing your mobile site for better performance.
If you make change in your SEO and your rankings drop you can now more easily undo the damage by simply reversing the change. In the past Google has been more prone to hold a grudge and reclaiming your hard-earned ranking could be a lengthy process.
Reach new, more, and better customers through SEO. With 97% of U.S. Internet users gathering shopping information and making purchasing decisions online, simply having a website isn’t enough. Your website is useless if no one sees it. When your site is optimized, your business becomes visible to more people who are already searching for what you offer. It’s a win-win!
FreshKey is one of the better keyword research tools I tried for this list (and I tried a TON of them). The tool generates sackfuls of keyword ideas by scraping Amazon, Bing, Ebay, Google Market and more. While most tools require a monthly subscription, FreshKey is a very reasonable one-time fee of 49 bucks.
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..
Note: Nowadays, it’s not guaranteed that your meta description is always pulled into SERPs as it once was. More and more, Google has been pulling in other parts of your blog post that includes the keywords searched, presumably to give searchers optimal context around how the result matches their specific query.
Pushcrew is the new email newsletter. It makes it super easy for a person to subscribe to your site by asking them to ‘allow’ push notifications in their browser. Easy does it. I was able to garner over 600 subscribers in just two weeks. Highly recommended. Try it Out!
At BrightonSEO in April, I spoke about a process using KNIME where I inputted data from both Twitter and the SERPs and then performed various semantic analyses in order to do some more advanced keyword research.
Many thanks to our moderator Sean Jackson of Copyblogger, and also our panelists Jarrett Shaffer and Michelle Stinson-Ross. We also did a Facebook Live broadcast – check it out on our Facebook Page. But really – you should register for next … [Read More…]

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Whitespark Local Citation Finder — Finds the websites and directories where you should list your business. It also examines your competitors and monitors citation growth. A must-have for anyone involved in local SEO.
SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).
Thanks for the awesome collection. I use mailchimp free version (2000 subscribers) for for email marketing. Is it worth to use many account to manage subscribers? I mean if use 5 account it mean I can manage 10.000 subscribers. Please advise. 🙂
Mention your keyword at a normal cadence throughout the body of your post and in the headers. That means including your keywords in your copy, but only in a natural, reader-friendly way. Don’t go overboard at the risk of being penalized for keyword stuffing. Before you start writing a new blog post, you’ll probably think about how to incorporate your keywords into your post. That’s a smart idea, but it shouldn’t be your only focus, nor even your primary focus.
Hey Brian, I’m so grateful I discovered this article today! Awesome post, I really appreciate your insights. Sometimes it feels like the blackhats are winning and I find myself considering turning to the dark side.
I like SEO Profiler and SEOCentro. They are 2 of the free tools I use for my local SEO Clients and they are pretty accurate! Mozbar is free not sure if that was listed so I figured that I would mention it lol.
I always admire the way you write. Every article on Backlinko are true gems. Some of the above mention tips I often use for growing traffic to my blogs. While other I will definitely try in future. Thanks.
Be careful with social media though. You want to open up two-way communication as opposed to talking at your prospects. You need people to engage with your brand to “…improve the pass-along value and online word of mouth.”
Campaigns should also be run that take into account the consistency that customers want to see. Sixty percent of millennials say that they expect a consistent brand experience across all channels, including offline. This means the promotions you run in paid search should match what is being delivered in store, for example. To excel in SEO best practices in 2017, you need to incorporate this cross-channel trend into your marketing model.
Sometimes when you are at the beginning of your SEM campaign, it can be difficult to get a decent ranking organically. This is especially true if there is a lot of competition in your field. If you are finding that this is the case for your business, it may be worth it to invest in some paid SEM.
Each of these web design companies specialize in building a unique online presence for their clients. Professional web design services cater towards businesses looking to leave a strong and positive first impression with potential customers.
15miles Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of 15miles. To learn more about us and manage and complete your brand description, please click here.
82. 33 SEO Experts Share Their Link Building Strategies – When you’ve mastered the other theory resources listed in this category, it might be worth your while to check out how the experts link building. Although this article was published in 2014, all the tips and advice offered here are just as valid today. SEO is indeed a fluid practice, but things don’t change drastically overnight. Beginners and advanced SEOs alike have a lot to learn from the likes of Rand Fishkin, Adam Connell, Sean Si, Neil Patel, Ian Lurie, and more.
Enterprise SEO platforms put all of this together—high-volume keyword monitoring with premium features like landing page alignments and optimization recommendations, plus on-demand crawling and ongoing position monitoring—but they’re priced by custom quote. While the top-tier platforms give you features like in-depth keyword expansion and list management, and bells and whistles like SEO recommendations in the form of automated to-do lists, SMBs can’t afford to drop thousands of dollars per month.
Don’t forget to give your meta descriptions attention, either. For those visitors searching on mobile devices, short title tags can be too small for thumbs to easily press. Meta descriptions that are between 150-160 characters give ample space for mobile users to click through to your site. And please – no keyword stuffing.
You can set up one computer to run ranking queries via rotating proxies (every few minutes or so) using a desktop rank tracker of your choice and a proxy like Hidemyass and save the results to a Dropbox folder to look at it when necessary (from another machine).
Performance Driven Marketing Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Performance Driven Marketing. To learn more about us and manage and complete your brand description, please click here.
Thank you Zach for sharing these tools. We use most of the tools for SEO to track and measure our campaign success. Your blog is good and informational. Please keep updated with new technologies and trends. By: http://www.nris.com
3) My brain – At the risk of trying to sound smart, I think there’s a general over-reliance on software and tools. For example, only this morning I provided a little tip on using Amazon for keyword research (Find a book relevant to the topic and view the table of contents and index, and scan through the pages that are available to view for free. You’ll be amazed at the long-tail keywords you’ll come across). The old saying “If you’re looking for the next big thing in the same place as everyone else, you’re looking in the wrong place” is true to some extent.
Despite the clear directive that all brands should be investing in SEO and content marketing, many organizations are left stranded as the algorithms continue to change at lightning speed, forcing changes in SEO best practices as well.
Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble. In other words, eliminate duplicate content on your site including URLs. Google does not see http://yoursite.com and http://www.yoursite.com as the same entity, meaning your rankings are split between the two URLs. You might even get penalized for the same.
For example say you sell real estate in Des Moines, Iowa. You might think it important to rank well for the phrase “real estate,” but is it? Someone looking to buy property in New York or Los Angeles isn’t going to be interested in the homes you sell in Des Moines. Why spend time and money trying to get those people to your site. You’d do much better to target phrases that include Iowa and even better Des Moines.
170. Conversation Marketing eBook – When you start feeling like optimization, keyword research and link building just aren’t doing enough for you anymore, you might like to delve into this free eBook and learn more about how to get the most out of Analytics, social media, and internet marketing in general. Here is another Fat Free Guide to Google Analytics, written by Ian Lurie, which adds to the conversation, so to speak. It is a useful guide for beginners and advanced SEOs alike, since it takes you from setting up Analytics, to tracking your goals and working for actual results.
ShareMetric gives you a lightning-fast screenshot of an page’s social shares, links and Google keyword rankings. Especially helpful if you want to see what keyword a page ranks for in seconds. You’ll need an SEMRush or Moz API to get backlink and keyword info. Nice tool.

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Thank so much for posting some very outstanding suggestions. I am not clear on how to take advantage and or use the Broken Links on Wikipedia for my website, I am a business owner and perform some of my own SEO work but I am definitely not an expert.
In search results, ad placement matters: the closer to the top your link is, the more likely people are to click on it. There are two ways to move your website into a good spot on search engine results pages (SERPs): Search engine optimization, which uses a mix of activities to help URLs rank well in the “organic” section of search results, and search engine marketing.
111. Google AdWords Keyword Planner – Let’s get you started with the keyword research basics. If you’ll be optimizing for Google’s search engine, this should be one of your most important resources for finding keyword ideas and getting a sense of how competitive they are.
The advantage of paid search is that you can have your website listed on the first pages in a prominent spot on Google and other search engines. However, showing up is only part of the process. You need to create an ad that not only leads to clicks, but to sales or whatever result you’re looking for. If you don’t know what you’re doing, it’s possible to write an ad that people are drawn to and click on, however, you don’t make sales. Since you pay per click, and clicks can add up quickly, you can lose money. For example, if you pay 50 cents per click and 100 click the ad per day, that will cost you $50 for the day. If you let the ad run for the month, you’ll pay $1,500 ($50 a day multiplied by 30 days) for those clicks.
From Business: SMB SEO is a Dallas/Fort Worth based Digital Marketing SEO & PPC service provider. We work with the best companies in Dallas/Fort Worth on internet marketing. SMB SEO was founded by Mike Stewart in 2010. When it comes to local media, Mike is one of the industries true foot soldiers. For over 15 years Mike has sold and mana…
Keep in mind that if you’re going to be driving more qualified traffic to your business website, you should make sure that it is optimized for conversions. A good business website is not just one that attracts visitors, but gets them to stay and convert.
Mention your keyword at a normal cadence throughout the body of your post and in the headers. That means including your keywords in your copy, but only in a natural, reader-friendly way. Don’t go overboard at the risk of being penalized for keyword stuffing. Before you start writing a new blog post, you’ll probably think about how to incorporate your keywords into your post. That’s a smart idea, but it shouldn’t be your only focus, nor even your primary focus.
This article is very helpful to me.I am new in SEO and know about the ON-Page SEO but still confused in OFF-Page SEO. Can you please elaborate the link-building in terms of OFF-Page SEO.? How it works and how to do it very effectively?
Great list, What great tools for SEO collection for knowledge and in implementation. Thats an awesome set of tools, its great to see which of the experts are using which tools. I for now mostly use MOZ and SEMRush. I sure did see a number of tools here that I was not aware of. i excited to work in new tool which you have given through this blog. Let see what experience i will get.
Thanks Brian. Best SEO tips ever…Very useful…I’m working so hard on my 3 websites, but don’t see good results, so i hope these SEO tips will help my websites rank higher and get more visitors. I will take the time to use them on my websites.
Hi Reid, it’s really fantastic job . You just eased the work for any SEO professional. Some tools i am already used but will try on the rest which appeared new for me. You can also add SEO Tools Check to your list as i got it too useful and it is 100% free . You can check it at https://seotoolscheck.com. I hope you to continue the job ahead. Thanks
I’m agree with you, but I’m also using Serpstat as a secondary part tool. Because all SEOs hide them PBNs from Ahrefs and Semrush bots, but Serpstat sees such PBNs. So I can gather more information about niche and backlinks.
In May 2017, Google issued a warning against excessive guest posting on questionable sites: “When Google detects that a website is publishing articles that contain spammy links, this may change Google’s perception of the quality of the site and could affect its ranking.”

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Be sure to include your keyword within the first 65 characters of your headline, which is just about where Google cuts it off on search engine results pages (SERPs). Technically, Google measures by pixel width, not character count, and it recently increased the pixel width for organic search results from approximately 500 pixels to approximately 600 pixels, which translates into around 65 characters.
Promote your web site using techniques that work and above all are safe. If you fail with SEO optimization your web site may not be running on it’s full potential but if you follow wrong promotion techniques you increase the risk of getting a penalty and completely destroy your efforts.
Service Internet Solutions Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Service Internet Solutions. To learn more about us and manage and complete your brand description, please click here.
I’m way too late to the party (everyone’s gone home, lights are off). Thanks for such an incredibly informative post as my mind ran dry of SEO methods to rank in search results. As usual, I have learnt some great stuff here.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[44] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[44] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page’s meta data, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element[45] or via 301 redirects can help make sure links to different versions of the url all count towards the page’s link popularity score.
1. How Search Works – Google created this visual story that makes it really easy to understand how search, crawling and indexing work. It gives important cues on how Google extracts information from their index in order to provide you with results they think will be most relevant for the queries you enter.
Keywords are the terms that advertisers target in search campaigns because they believe that showing an ad for them is likely to generate clicks that will eventually generate new customers. However, there are thousand of new searches each month on Google and Bing for search terms that have never been searched before. This means advertisers needs to target keyword variations as well.
If you do SEO work for local clients (like plumbers and electricians), this tool can help you find local keywords that potential customers search for. For example, if you tell the tool that your client is a plumber in Boston, it will hand you 40-ish keywords that customers might use in Google.
Although aiming for the top positions in Google search for your target keywords is still important, it’s now time to optimize for other Rich Answers too. These are results that appear towards the top organic search results.
The last nail in the writing of this post came from the Inc.com application process for their list of Top 500 Advertising and Marketing companies. To be considered, you manually apply hereas long as you meet their minimum criteria:
Then, we create that plan from the ground up – not a one-size-fits-all campaign, but instead a specific action plan directed at improving your site’s search visibility. We walk you through our strategies and tactics and work with you on implementing our recommendations. We create the plan and we do the work – in-house, white hat and fully transparent – we don’t outsource our link building or onsite optimization. You can expect personalized service at every stage of the project.
E-commerce Web design is never “finished.” It’s a continuous process of A/B testing to hunt down the best performing variations. The right “tools” are important, but the best consultant or company is more important. An expensive consultant is not expensive if she can generate many more sales than a “cheap” one.
Choosing the best mobile app development services is just half the battle. The other half involves developing a solid foundation for your mobile app and the goal you wish to achieve in developing it. Identifying both should provide you a more strategic approach with your mobile app in line with meeting your online goals.
Buzzstream is my favourite outreach tool at the moment. I regularly produce infographics for my blogs and that means having a good quality CRM at my control which allows me to maintain relationships with my contacts, monitor my link building activities and help me to scale up my outreach efforts.
Now that you have learned the major rules when it comes to SEO, you now need a tool that can deliver all of those things to you. An easy way to do that is looking at our reviews and picking the right SEO tool for you. We’ve ranked them for you. Check them out!
Originally, apps are indexed on App Store and Google Play, not on Google search. This made it much more complicated for Google to streamline its search capabilities – marketers will have to optimize on both app stores instead of just on Google organic.
According to Wikipedia, “Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.
ProRankTracker – Proranktracker is a simple online rank tracker where you can track daily progress of your rankings. Every webmaster should have one of these standalone rank tracker tools running in the background it is often ideal when identifying ranking drops in Google. Proranktracker is a paid monthly subscription.
124. GoogleGuide – This is not actually a tool, nor is it an official Google product. However, it is an extremely resourceful website teaching search nerds how to get the most out of search, how to refine and filter searches, how to perform advanced searches, instructing you on everything you need to know about Google search operators and in which situations they are useful.
Finally Screaming Frog’s Spider is probably the most under priced tool in the SEO space. While more expensive crawlers have been developed over the past few years Screaming Frog SEO Spider is still the first tool that I renew without even thinking about it. Having a web crawler really helps you to see where there are glaring technical issues holding your site back. If you want to learn more about why I love this tool so much then SEER interactive explained it better than I ever could!
Heading tags are often underutilized when creating content. Heading tags (H1, H2, H3, etc.) are a great way to break content apart to provide structure. The structure helps your audience skim and scan your content quickly, which follows along with the F-pattern that you typically see during usability studies. It is best practice to only have one H1 heading tag on a page in which it should vary slightly from the title tag. In other heading tags, you should try to utilize semantically-related keywords.
“My favourite one is Google Analytics. Nothing comes close to the data you get from Google. It gets even better if you connect it with your Google Search Console account. You get to see how your website is performing, see the click through rate and page impressions.
Hi,I am reading the blogs from a very long time but after coming to your blog i really enjoyed to know more about SEO tactics.Thanks for providing us this kind of blogs.I will looking forword for more new and interesting blogs.
“We do SEO, and nothing but SEO. That’s because we want to focus all our energy on doing SEO as brilliantly as we can. Oh, and because it’s the single highest-performing digital marketing channel out there for many of our clients.”
As a business person, you know that setting goals is critically important for your business to succeed. Internet marketing is no different. In order to succeed online, you have to set real, tangible goals if you want to find success. Here at Arcane Marketing, we help you set online business goals using Key Performance Indicators (KPI) specific to your business and industry. We start by using tools like Google Analytics, Bing Webmaster Tools, and Keyword Tracking software to find out how your company is currently doing online. Once we establish this benchmark measurement, we can begin to set goals for where we want to be in the future.
With PPC advertising, ad placement is determined by two things: the maximum an advertiser bids for search queries, and their Quality Score (i.e., the relevance of the ad, keywords, and landing page content).
Search engines also look to your URL to figure out what your post is about, and it’s one of the first things it’ll crawl on a page. You have a huge opportunity to optimize your URLs on every post you publish, as every post lives on its own unique URL — so make sure you include your one to two keywords in it.

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When your business has an idea about a new search topic for which you think your content has the potential to rank highly, the ability to spin up a query and investigate it right away is key. Even more importantly, the tool should give you enough data points, guidance, and recommendations to confirm whether or not that particular keyword, or a related keyword or search phrase, is an SEO battle worth fighting (and, if so, how to win). We’ll get into the factors and metrics to help you make those decisions a little later.
Yes, Open Link Profiler’s index isn’t as massive as the big tools (like Ahrefs and Majestic). But its paid version has some cool features (like on-page analysis and site audits) that can make the monthly payment worthwhile. Also, the free version is the best free backlink analysis tool I’ve ever used. So if you’re balling on a budget and want to see your competitor’s backlinks for free, give OpenLinkProfiler a shot.
For the purpose of this article, when we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections…
Similarly, Pay Per Click Advertising can be very inexpensive, as long as you do it right. You can set limits on how much you pay per click and how much you pay per day, which allows you control costs. Likewise, some Web directories – like DMOZ – allow free listings, and others can cost as little as $30 per year.
Deserving of a standalone mention however, is the fact that Google Search Console is THE ONLY place where you can see if your website has received a manual action.and that’s where you can request reconsideration if you’ve fallen foul and have put in the effort to clean things up.
SEMrush, although technically a Freemium tool, offers far more insights and data using the paid version of the software. It allows you to see the keywords your competitors are ranking for, the landing page for each keyword also the value of the keyword (should you be interested in PPC).
We believe the marketing and advertising industry will continue to see a surge in businesses turning towards online marketing as opposed to traditional marketing and advertising efforts. In addition, with the expansion of mobile and the mobile web, we believe there to be a shift towards mobile marketing and advertising platforms. Social media will also continue to play a large role in expansion.
Zach, we love Ahrefs and SEMRush and of course would like to add the MarketGoo Free SEO Report! It stands out from other SEO audit tools because you can generate an unlimited number of free reports, download it as a PDF, see full details of the pages on your site with technical SEO errors, thin content issues and it tells you what to prioritise.
Boostability’s SEO for small businesses solution will meet all of your online marketing needs. We offer full-service SEO for local and small businesses with prices similar to phonebook advertising and other traditional advertising methods. SEO has one of the highest ROIs, and it is especially useful because it increases your visibility and draw your target audience to your site.
Shelley Cates (aka TheTruthNetwork.com) is no longer offering her services as an independent Dallas SEO Consultant. For more than 15 years (1999 – 2014) as an Internet Marketing Consultant and early pioneer in search engine optimization, she dominated the local Dallas area search results.
The SEO tools in this roundup provide tremendous digital marketing value for businesses, but it’s important not to forget that we’re living in Google’s world under Google’s constantly evolving rules. Oh and don’t forget to check the tracking data on Bing now and again, either. Google’s the king but the latest ComScore numbers have Bing market share sitting at 23 percent.
Another tutorial I would like to see would be a “online marketing for Mac-users”. I know that it would be easier to just install Parallels or some windows software on a Mac and just get over it and on with my campaigns. However, I have talked to some fellow marketers who, like me, hate working with Windows os. Would you be willing to make such a curated post on sep tools for mac-fanboys? Would any of you, my fellow readers of this awesome up-and-coming seo blog, like to see Matthew make a tutorial like this as well?
Before you can rank your content, your SEO strategy should focus on optimizing your website. You can have great content that would otherwise rank highly for your target keywords, but if your website doesn’t have these basic optimizations, search engines will bury you. Make sure you have the following:
LSIgraph.com — Latent Semantic Indexing (LSI) keywords generator. Enter a seed keyword, and it’ll generate a list of LSI keywords (i.e. keywords and topics semantically related to your seed keyword). TextOptimizer is another very similar tool that does roughly the job.
#5 of Best SEO Companies of March 2018 – PageTraffic founded in 2002 is a premier search engine marketing company with head office in New Delhi and sales office in Chicago, London and Noida. Trusted for result-oriented and effective SEO services, Page Traffic provides search engine optimization, web design, social media and PPC management services. PageTraffic is also known for its unique full time offshore consultants offerings under which dedicated SEO consultant works offshore 40 hrs a week exclusively for a client. The company has above 700 satisfied clients from all over the world.
The advantage of paid search is that you can have your website listed on the first pages in a prominent spot on Google and other search engines. However, showing up is only part of the process. You need to create an ad that not only leads to clicks, but to sales or whatever result you’re looking for. If you don’t know what you’re doing, it’s possible to write an ad that people are drawn to and click on, however, you don’t make sales. Since you pay per click, and clicks can add up quickly, you can lose money. For example, if you pay 50 cents per click and 100 people click the ad per day, that will cost you $50 for the day. If you let the ad run for the month, you’ll pay $1,500 ($50 a day multiplied by 30 days) for those clicks.
With each passing year, we see an increased number of people building websites and producing content. Ninety percent of the world’s data was produced in the past two years alone. If you want your site to succeed, you need to make sure you are not overlooking any potential optimization opportunities for SEO best practices.
This was a amazing article. First of all i would like to appreciate the effort that has been put into writing this. Every point is supported by lots of pics making it quire graphical and easy to understand. Moreover all the points mentioned were quite awesome and helpful.
Filter the results and only write guest articles for websites that are worthy. Don’t waste time doing it on low-quality sites and don’t do it just for the sake of getting a link. Try to provide value to the readers, and you’ll get much more in return.

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Are, SEOquake, LinkPatrol and SEMrush similar tools for enhancing SEO? If so, then which one would you recommend the most? And by the way, is it necessary to buy the Premium SEO by Yoast plugin or, the free one is enough ?
On many of these local review sites, you’ll earn reviews from your customers; the more reviews you have and the more positive those reviews are, the higher you’re likely to rank in Google search results for local-specific queries, so take some steps to encouraging more positive reviews. You can’t pay for or modify reviews (if you do, you could be de-listed), but you can make your presence on Yelp and other review sites known by displaying their logos in your establishment. Furthermore, you can comment on good reviews to reinforce them and thank their respective authors, and reach out to negative reviewers to try and correct any regrettable situations.
A kick-butt reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and more.
Check if a site has the authority and ranking to be valuable for you in your link building efforts using this free plug-in for Firefox. It provides instant information in-page as you browse a potential link partner.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
Failing to plan is planning to fail. SEO must be baked into the business/website early in the planning phase, before you even start working on your wireframes and design process — not after the site is launched. Making awesome category/section templates and having product pages promote them with internal links is very effective.
Thank you for posting this post, we apperciate your post on Off page SEO refers to techniques that can be used to improve the position of http://markets.financialcontent.com/seia/news/read/35871325 web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
“Let Texas SEO analyze your business goals and show you a strategic marketing plan to bring you more customers, more revenue, and more profit. We’ve helped over 300 companies grow their businesses, and We can do it for you.”
Search Engine Optimization (SEO): Maximizes search result exposure by targeting and driving Web traffic and ultimately delivering increased sales. The majority of search engine page results come from unpaid or organic search. SEO optimizes websites to ensure top search engine placement, such as Google, as only 15 percent of searchers continue beyond page one.
Hi Brian. One more very usefull article for even SEO experts. Basicly ı may say that your 21 SEO techniques are simply awesome. I found the techniques #1 and #9 most valuable. Thank you very much again for the article and the new techniques for me.
As algorithms and technology continues to change, it is your job as a marketer to test what works and doesn’t. Every website is different, which leads to differences in rankings and performance. The best way to grow organic performance is to test different strategies and to continue to learn.
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Google Search Console makes sure your content is accessible. Resolve malware or spam issues immediately to keep your site clean. Use the service to submit new content for crawling or remove content you don’t want to be shown in search results.
nTopic is a “content relevancy” tool. In other words, it scans your content and gives you suggestions to make your post more SEO-friendly. Comes with a WordPress plugin that’s helpful for quickly analyzing and updating your content to boost its on-page SEO.

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But, once again, make sure that you do a thorough analysis of your niche and competitors. Your first priority is to reverse-engineer the anchor text cloud of websites ranked at the top, and only then can you start adjusting your website’s anchor text cloud.
Sistrix is an enterprise-level SEO platform that shows you your site’s rankings, social signals, backlinks, anchor text distribution and more. Unlike many SEO tools with a million features, Sistrix is so easy my mom could use it.
Getting people to come to your web site is only half the battle. Once they’ve arrived, you need to be certain you’re serving up fresh, engaging content. While writing is a skill that doesn’t always come easy, our collection of simple tips and insights can help you rev up your content to gain better search engine rankings and higher conversion rates.
User experience (UX) for SEO is becoming more important in 2018. A good user experience, according to Google, is having a quickly-loading, responsive, mobile-friendly website. The content should have high readability. When it comes to SEO, readability means non-technical writing and structural cues (think H2 tags and bullet points) as well as inclusion of images or video. The Flesch Reading Ease test is a great tool for SEO readability in WordPress.
Exact Match: Your keyword has to be identical to the search query, no words before or after. All words have to show up in the search query with the same exact order of your target keyword. This match type doesn’t show your ad for any variation.
In the enterprise space, one major trend we’re seeing lately is data import across the big players. Much of SEO involves working with the data Google gives you and then filling in all of the gaps. Google Search Console (formerly, Webmaster Tools) only gives you a 90-day window of data, so enterprise vendors, such as Conductor and Screaming Frog, are continually adding and importing data sources from other crawling datasbases (like DeepCrawl’s). They’re combining that with Google Search Console data for more accurate, ongoing Search Engine Results Page (SERP) monitoring and position tracking on specific keywords. SEMrush and Searchmetrics (in its enterprise Suite packages) offer this level of enterprise SERP monitoring as well, which can give your business a higher-level view of how you’re doing against competitors.
Hi matt found this tool pretty useful https://kwfinder.com/ curious of your opinion.Here is my set of tools that i the use internet business promoter,Inspyder Backlink Monitor,long tail pro and buzz bundle.love your blog keep up the work.
“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.
Home page title: The title for your homepage can include the name of your website/business and other bits of important information like the physical location of your business or maybe a few of its main focuses or offerings. For example:
“I’ve been working with Victorious for six months and have been continually impressed with their thoroughness and dedication. Despite the short time that we’ve been working together, I’ve seen significant increases in the number of keywords that my site ranks for and sessions. Plus, they’re a top group of guys who not only know their stuff, but are super-friendly with it – always willing to take the time to explain recommendations and provide more information whenever needed. Recommended!”
Thanks for making and optimizing my website. I am getting unsolicited compliments on the appearance and am seeing my site in first place position on both Yahoo and Google. Keep up the good work, I’ll be referring my friends and associates to ezrankings.org
My favorite tools are: Google Analytics, Google Webmasters tool and my own in house SEO tool which I personality programmed in order to help our clients with their website ranking and sales. This tool measures all on page and off page elements. I don’t use seo tools which are in the market because I don’t want my clients’ websites’ data to be restored in these sites’ database servers and reveal my customers’ link profile and statistics to their competitors.
On creating engaging and shareable content, don’t forget to mix it up by adding media such as videos, images, presentations, infographics, podcasts etc. These improve user engagement tenfold and add value to your content, both of which are important to SEO.
The Google Keyword Planner one of the best tools for keyword research and it’s integrated with many more features. that is Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.
Look at the geographic performance of each campaign at the city or even zip code level. Smart advertisers will apply geographic bid modifiers based on performance. This information is available in the location tab of each campaign.
Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content.
2. Text Only Cache Bookmarklet – We just built this handy little gem because I wanted a quick way to get to the text-only version of any URL in Google’s cache, which is handy for trying to determine what Google is indexing on a page. We like to solve little painful problems. This one does it in spades.
Pay-per-click ads appear in prime spots in search engine results page (SERP), across multiple devices (mobile, tablet, desktop, etc.). Prime spots vary depending upon the search engine, but typically are on top of and/or on the side of organic results. All PPC ads are labeled with an “ad” designation.
78. Link Building is Not Illegal – You can take his word for it, he’s Matt Cutts. Although almost 2 years old, this interview of Eric Enge with Matt Cutts is still quite relevant, because it gives us feedback directly from Google on how we should approach link building, and what types of approaches can be more successful.
VJG Interactive Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of VJG Interactive. To learn more about us and manage and complete your brand description, please click here.
There are far too many SEO tools out there, more than you can find the time to try and evaluate. Now you don’t need to waste your time checking out all possible alternatives and find the best SEO software for your needs.
After our best SEO company identifies the core group of keywords most valuable to your target audience, we implement expert content strategies. These content strategies are designed to signal to Google’s continuously changing algorithms that your website is authentic. We position your website as a credible resource for users.
Newly updated, this comprehensive resource is a practical guide for marketing managers to increase the contribution of SEO to their business. It covers the activities they and their agencies need to work on to improve their ranking in the organic search results of Google.
Buzzsumo – SEO and content marketing are intertwined. Buzzsumo lets me find content that earns shares & links. I can also find influencers, analyse content as well as monitor the web for mentions, and new links.
Link building was an easy way to manipulate the search engine algorithms and many spammers tried to take advantage of this by building link networks which gradually lead to the creation of what is generally known as black hat SEO.
123. SEO Review Tools – Another group of useful tools that aid your SEO efforts. You can check the authority of your or your competitor’s domains, check for page authority, backlinks, links, search for keywords, verify redirects, and check social metrics for platforms like Facebook, Twitter, Google+, LinkedIn, and many, many more.
It’s rare to come across new SEO tips worth trying. And this post has tons of them. I know that’s true BECAUSE…I actually read it all the way to the end and downloaded the PDF. What makes these great is that so many are a multiple step little strategy, not just the one-off things to do that clients often stumble across and ask if they are truly good for SEO. But there are also some nice one-off tips that I can easily start using without ramping up a new project.
Google Analytics is a tool that right off the bat, you need to be using. Dive deep into the metrics and understand audience insights, strong landing pages, user interaction, bounce rate, and more. It’s free and it’s Google’s own tool. Don’t disregard it.

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You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms — how would someone looking for information on this topic search for it?
Now, in order to rank in search and best answer the new types of queries searchers are submitting, the solution is to use the topic cluster model: Choose the broad topics you want to rank for, then create content based on specific keywords related to that topic that all link to each other, to create broader search engine authority. Using this model, this is what our blog infrastructure looks like now — with specific topics surrounded by blog posts related to the topic, connected to other URLs in the cluster via hyperlinks:
Strategic Use of Both Internal Links and Outbound Links – Links to other websites and relevant internal content can help your website visitors find the information they want and need. This can boost their trust in you. These links can also helps create and direct link juice to more salesy parts of your website.
What does my site cost? — Tells you how much it costs someone to visit your website on mobile networks the world. Very insightful for people used to unlimited 50mbps+ 4G web browsing (like me!)
Each of these web design companies specialize in building a unique online presence for their clients. Professional web design services cater towards businesses looking to leave a strong and positive first impression with potential customers.
Ahrefs was made for finding links in the first turn, and this is the thing it is really good at. It had then been developed to offer other features, still backlink search is still its go-to functionality. It has a nicer interface and more convenient UX than Majestic. However when you need not just a big list of links, but a good understanding of where they can take you, SEO SpyGlass (the tool from SEO PowerSuite) is the winner. For a tiny fraction of Ahrefs’ price, SEO SpyGlass will find a site’s backlinks and then offer core deep link analysis and link management features you won’t find anywhere else.
Chrome Developer Tools – there is a huge amount of functionality available via chrome developer tools including the ability to check server response codes, view and browse a website via a mobile simulator and easily inspect elements within the chrome browser.
Test one element at the time. As we have seen before, each ad is organized in different lines of text. Each time you test ads with different elements in each line  you won’t know the specific line of text that performed better because there are too many variables in the test
Your site should be the best source of leads for your business. Shoppers landing on your site want to buy. Add in features such as live chat and click to call, and you will have quality hot leads at hand.
For Linkbuilding: Buzzstream is incredibly useful for linkbuilding – but beyond that, it’s great for building real relationships with influencers. If you’re trying to build authoritative, white-hat links, Buzzstream is probably the tool that will save you the most time. It’s possible to do outreach manually of course (and if you’re just starting out, that’s probably what you want to do) – but Buzzstream allows you to automate the tasks that typically take the most time.
PPC ads cost the advertiser each time someone takes action on their ad, such as by clicking through to end up on a designated landing page, or clicking to call or to get directions. Cost-per-click varies by industry, geography, and competition, and will also vary regularly throughout a campaign.
This tool probably gives you more keyword ideas than any other tool on the market. Why? Because it finds keywords from a bunch of different places, like Ebay, Amazon and even Yahoo. In fact, the last seed keyword I put into it (“paleo diet”) generated 15,000 keywords!
The future of SEO will be the importance of the link quality. The site that links has to be socially active and have a usable and interaction user base . The importance of the link will be the value of the site which attributes to the social side of the internet. – Nick Anderson, founder of Hostoople.
The Google Pack – You might consider this cheating, but Google Adwords, Google Search Console and Google Analytics pack a powerful punch for creating strong SEO campaigns. Of course, it takes a little Excel magic to get it to work seamlessly, but it’s well worth it in the long run.
When it comes to marketing, a landing page has a specific role: to convert. As part of a marketing campaign, a landing page, also called a “lead capture page,” is optimized through language and design to get a visitor to convert by taking a specific action.
Secondly, “Spreadsheets”! Some people love them, some people hate them… I happen to be one of those weird people that use Excel spreadsheets to organize all of the information I gather about keywords, difficulty and all of the other metrics, and develop a strategic game plan for my clients.
2) Serplab.co.uk – This is an awesome keyword tracker that is super cheap and works great. I am tracking over 4500 keywords for $45 a month and it send out reports to my clients automatically. I call pull all the keywords from Google Adwords dump them in here and then see where the client’s rank to really target terms I never would have thought of. Here is a great guide we did for Small Business SEO: https://yeah-local.com/small-business-seo-guide/
Keyword Explorer gives you insight into the estimated SEO opportunities for different keywords. This tool differs from the Keyword Planner because it will help you prioritize your keywords. It uses a priority metric which tries to calculate the opportunity cost of each keyword through its monthly search volume and the strength of competition for that keyword.
164. Search Engine Optimisation – This eBook by Jacqui Carrell is ideal for SEO debutantes; it features a thorough introduction to SEO ropes, and touches on the essential points of keyword research (for organic and paid search), on-page and off-page optimization, link building, SEO for mobile, or how to track and measure the success of your endeavors. You can also find more related eBooks on Bookboon SEO, which is a very good ongoing resource.
An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.
Our service encompasses consultation, keyword research, copywriting, creating incoming links, submitting to search engines and finally, reporting on optimization results. We offer SEO services with guaranteed top results based on your keywords. See testimonials from our satisfied clients. Search Engine Optimization Service details.
Brick Marketing Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Brick Marketing. To learn more about us and manage and complete your brand description, please click here.
Managing how quick your page load speeds are can majorly impact SEO, as well as UX. GTMetrix is a tool to examine the load speed of a page and diagnose opportunities for improvement, so you know how you can further polish your website. You can even compare the speed performance against competitors!
My competitor is market leader from past 4 years, his linki building is mostly links in article directories and link directories. He is adding just 1 link in his articles to homepage without any anchortext. The anchortext is the complete title of his homepage. He isn’t penalized by penguin yet. Why he is on top of the list?
Divorce Spells should be used in extreme cases for example if your husband has disturbed you a lot and you are tired of his tortures, you need a divorce but he is not giving you and thus your life had become miserable in such cased you may go for these powerful Spells can also be used to prevent a divorce, if there are people who are not happy with your happy family life and are trying different ways to separate you and so are insisting on a divorce then these divorce spells should be used to protect you from all such evil people so that you may have a very happy and secured married life.

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Thanks for the great post. I am confused about the #1 idea about wikipedia ded links…it seems like you didn’t finish what you were supposed to do with the link once you found it. You indicated to put the dead link in ahrefs and you found a bunch of links for you to contact…but then what? What do you contact them about and how do you get your page as the link? I’m obviously not getting something 🙁
The dispatcher flush agent sends an invalidation request for /content/my-brand/my-page.  Because the dispatcher does not have a page cached at this path, the old content remains cached and will be stale.
I don’t touch a campaign until I’ve analyzed as much data as possible. I use Google Search Console to understand the queries, landing pages, device (mobile, desktop) and type of organic visit (video, image, search). I use Google Analytics to understand the cheap online furniture shopping sites of the traffic once on the site. I use Google Search to do topical and keyword analysis for building content campaigns.
SEM Industry is a section of Search Engine Land that focuses not on search marketing advice but rather the search marketing industry (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections:
Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.
You should use a few accurate keywords describing the page as well as your own brand name. Only use relevant keywords though, and the most important thing to consider is that although you are formatting for search engines, you should write for humans.
While you’re in the process of choosing your domain name, it’s also a good idea to keep your domain length as short as possible. As you’ll see in some other URL-based optimization techniques, Google prefers to keep things as short, simple, and as straightforward as possible. The more characters you add to your domain, the more complicated it is for users to figure out what you do and the harder it is to remember or access a domain. When it comes to domain names, shorter is better.
Anchor text—the text that features the embedded hyperlink to your site—used to be a huge deal. Before Google’s Panda algorithm in 2011 (and then Google’s Penguin algorithm in 2012), anchor text manipulation was rampant because it worked so damn well. In those days, to get the most out of your link, you’d embed at least one keyword into your anchor text. Today, this could still theoretically be beneficial, but to a much lesser degree; aside from that, it’s actually the #1 way Google identifies link spam, so I recommend avoiding it altogether. Having too many links with unnatural anchor text (such as anchor text that includes a keyword within it) is the easiest way for Google to identify rank manipulation, and can quickly earn you a devastating penalty that can be extremely difficult to recover from. It’s far more important to ensure your anchor text flows naturally in the context of the article. Besides, assuming you’re building links through content marketing, like I recommend in SEO Link Building: The Ultimate Step-by-Step Guide, then you’re not only dealing with Google catching your fishy anchor text; you’re dealing with real editors at the publications with whom you’re working. Many of them are trained to look out for manipulative anchor text, and if they see something suspicious, they could either refuse to publish your content, remove your link, or refuse to work with you at all.
By comparing yourself to various domains in your market, SEMrush makes it easier for you to strategically target the areas where you have the best opportunity to increase your ranking relative to your competition. SEMrush also turns this analysis around on your company, showing you your own strengths and weaknesses, as well as recommending steps you can take to improve your current ranking. Backlink audits also help you pinpoint which backlinks are working and which ones you might consider removing.
Sometimes sites will be served over http until a user reaches a page with, for example, a checkout or login form, at which point it switches to https. When linking from this page, if the user can return to http pages and access them through https, the search engine will track these as two separate pages.
Providing your users with bulleted and numbered lists is a great way to make your content more engaging; not everyone has the time or patience to read every line of your deftly considered and worded content; the majority of them will probably just skim, taking away only high-level insights. Lists allow them to glean these insights and takeaways easier, helping them save time, which provides a better user experience. It also gives you an opportunity to include more sub-headlines, optimizing smaller entries of your content’s sub-sections for your target keywords. Use

tags for your subheaders to maximize the SEO benefits here.
If you were just starting out you could use the Market Samurai trial for all of your keyword research and to make a complete plan of attack. You could use the free trials of BuzzBundle and Mention to drive your first traffic. You could use the free tubetoolbox trial to build your YouTube audience etc
Every single client you get will, for the most part, need variations in your SEO services. So getting a clear picture and systematic approach to how you will be handling the client services is vital. Mapping areas that need to be worked on like, On-Site, Images, content, video, backlinks, anchors, etc are necessary.
You control the cost of search engine marketing and pay nothing for your ad to simply appear on the search engine. You are charged only if someone clicks on your ad, and only up to the amount that you agreed to for that click. That’s why SEM is also known as pay per click (PPC), because you only get charged for each click that your ad generates. No click? No charge.
Sometimes, there’s actually a justification for having duplicate content on your site. For example, you might be running two distinctly designed versions of a page that has identical content between those versions. If this is the case and you don’t want to be brought down by any duplicate content issues, your best bet is to use rel=canonical tags to resolve the issue with Google. These tags instruct Google which page should be categorized as the “canonical” or official version of the page and which one should be ignored; note that this is distinct from using the robots.txt file to ignore one page completely.
Keyword Research – Starting with competitive keyword research, SEMrush.com (or Alexa.com if you can afford it) is an amazing tool for finding out who your competitors are, what successful keywords they rank for, and soooooo much more!
There’s so much to action in here – but my favourite tip is naming a unique technique or strategy you come up with. If you then build up your online brand, as your site gets more popular you could potentially rank for quite a few if these self- invented keywords.
Three search trends and implications for marketers As we move into another new year there are once again a new set of predictions, hopes and concerns as to the direction of digital marketing over the next twelve months and beyond. …..
For one-to- one outreach, I would incorporate something like HubSpot’s Sidekick or Yesware, just to add some tracking visibility. For mass outreach, I’ve recently been playing around with Mautic, which is a self-hosted open source email marketing platform.
The Ahrefs backlink checker crawls four billion web pages every twenty-four hours and updates the index in fifteen-minute increments, ensuring the freshest data is available to you at all times. Use the Site Explorer to monitor the backlinks of any URL and gain valuable SEO metric information.
It’s exceedingly easy as an SEO team to spin your wheels trying to optimize a term into which your business will never be able to break. Difficulty scores quantify that potential opportunity versus risk proposition into one number, which is why we spent a lot of time in this roundup testing how effectively each tool represented keyword difficulty.
3) Search Console (Used to be called Webmaster Tools, Free)This is essential for SEO (for Google anyways). Without it, you just won’t know about crucial technical and punitive measures affecting the ranking of your site.In most cases, this is all you need to do SEO in 2016.
Google’s standard search ad is composed of four visible and one hidden field. The visible fields are the headline (25 characters maximum), the first description line (35 characters maximum), the second description line (35 characters maximum) and the display URL (35 characters maximum). Bing has the same structure but with one only description line of 71 characters. The display URL needs to include the root domain of your site, which is what comes after the www. All the way until the .com/ (or .org/, ./edu etc…). Anything after the “ / “ can be customized and doesn’t need to correspond to an actual page on the site.
Your quality score increases even more if you align keywords, ads, and landing page. This is why it is highly recommendable to optimize the content of your landing pages based target keywords the same way you do for SEO.
Keyword research is an important part of SEO, and it is the basis of a successful marketing campaign. Knowing how to choose your keywords is essential to getting your message across and promoting your content, product, or services. Whether you’re looking to increase traffic or conversions, this is where you start. The articles and guides below focus on keyword research and strategies.
184. SearchLove – This is an annual two-day conference created by Distilled. It takes place in both Europe and the US, with locations like London, San Diego, and Boston. Its main focus is on SEO, analytics, content creation, paid promotions, and the latest trends and information in search. SearchLove is another high-quality digital event that you may like to attend in order to dive deep into the digital industry, learn more, and create valuable connections.
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Here are some things to consider:
1) SEO Knowledge (not to mention marketing and branding knowledge). Most important tool you can use in SEO. Hands down.With SEO knowledge of what really Google is using to rank these days, then all the other tools become useful. Without it, all the other tools are useless as you don’t know what to look at and waste your time focussing on unimportant stuff. Or worse, even hurtful stuff.
Also, Quick Sprout tells you what changes you need to make to gain more traffic for your website. It also guides on how to bring about these changes. Thus, the tool mainly helps you in boosting the website traffic. Quick Sprout works in the following ways.
To easily keep a record of your links, you can again use Monitor Backlinks. It allows you to add tags to your website’s links, get email alerts when your website earns a new link or when one of your old ones are being removed.
The local search landscape has becoming dramatically more competitive in 2017. Google is starting to show more ads, and their stakeholders want to see cash flowing in from local search result advertising placements. More than 50% of all consumers Google their local business before visiting, so Google is now tailoring to that marketing channel. It’s important in 2017 to consider putting together a local AdWords campaign that targets the area or areas your business serves. Being first in Google is the organic results no longer means you are first – it means you are #5 or perhaps number 6. Be sure to reconsider the value of an effective paid local search strategy in addition o your organic strategy.
YoRocket optimizes your title and description tags to boost your organic CTR. I originally developed YoRocket for internal use at Backlinko. And it worked so well that I decided to release it to the public.

“is my site optimized for google best article for seo”

It’s a great article about SEO strategies and techniques. The information provided in the article is wonderful and very useful. If we do SEO with following the steps and techniques mentioned in the article, we surely find our website in search engines. Website content, URL, speed of the site, these factors are very important for any website.
Search Engine Optimization is the process of getting good traffic from the organic or natural search results on search engines such as Google, Yahoo or Bing etc. Search Engine Optimization helps in getting an edge over any competitors by increasing the ranking of a blog or website, in the search results of a search engine. Search engines can determine what is seen and not seen in a good system where the majority of online business is established and driven online or web. This is the basic good knowledge about Search Engine Optimization everyone knows. Now I would like to share some point using in Search Engine Optimization for the better result. And maybe it helps in doing Search Engine Optimization yourself.
Tired of worrying about your rankings and what your SEO company’s doing with your money? Put your fears to rest. Think of how relaxed you’ll feel knowing your SEO company works in your best interests. And then laugh when you outrank the competition and win all the customers!
That second link will still help you because it will pass extra PR to that page. But in terms of anchor text, most of the experiments I’ve seen show that the second link’s anchor text probably doesn’t help. That being said, Google is more sophisticated than when a lot of these came out so they may count both anchors. But to stay on the safe side I recommend adding keywords to navigation links if possible.
Monitor Backlinks keeps track of the latest backlinks for my website and my competitors, as well as any changes to backlinks to my website. It also keeps track of my keyword rankings, MozRank, Domain Authority, indexed pages, and other important SEO metrics.
I love how much information is on this list. Took me forever but I am so glad that I read it. I was shocked the SpyFu didn’t make the list. I have tried almost every one of the products listed and I ended up with SpyFu. The amount of data that it gives you access to is remarkable!
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Breaking blog posts up using subtitles and section headlines not only makes them more visually appealing on a text heavy computer screen, but it also gives you additional opportunities to use your keyword phrase.
But how does WPRobot is perfect for tier 1 links? I saw in your multi-tier guide that tier 1 should only have quality content, and with WPRobot I never managed to make the articles with good quality. not to mention it automatically spins the scraped content.
Google has many times said that page speed is a ranking factor and yet many web masters don’t optimize their web sites for speed. Their aim (Google’s) is to provide the searcher with the most accurate results in the fastest possible way.
There are many websites that offer advice, case studies, and best practices for marketing campaigns. But the only true way to test what works with a target audience is to test different options live and see what happens.
Helping Your Business Grow Through Internet MarketingBullseye Marketing Consultants is a full service online internet marketing agency in Jupiter, Florida that takes a holistic approach to increasing online exposure, improving customer acquisition, and helping businesses increase revenue and profits. Th..
169. 50 Shades of Digital Marketing – Although this might only interest some of you – and later on in your education -, it’s nice to know the resource is there. Francesca James and Hannah Durham tackle the topic in depth, and provide readers with theory and actionable steps that would assist any digital marketer.
Here is SEOWorker’s unique feature. They teach you about SEO in addition to showing you the SEO data that matters. Within each analyzed category, the report provides a detailed discussion, and often a video (ft. Matt Cutts).
In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow leads to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[31]
Ahrefs has a massive index (over a trillion links) that’s updated at least once a day. It’s also super duper simply to use. Because of its excellent user interface and index, Ahrefs is one of the few SEO tools that I use every day.
Your customized project plan launches by way of an audit including keyword research and a review of your competitive landscape.  The best SEO company to choose is one that will develop a strategy to help you rank for more specific, long tail keywords with purchase intent that your paid ads may miss.
This software is among the best choices because it’s still named by some SEO experts as a good tool. However, we see that, unlike a few years ago, Raven tools have become considerably less useful than other toolkits in our review. Raven is pretty much just a dashboard and reporting tool where you view your Google Analytics, Google AdWords and Google Webmaster Tools and a few third-party paid tools (Majestic, Moz).
As i m a SEO MANAGER was aware of all the seo tools but k-meta and talk walker was something new i found on your blog.. so first of all thankyou for that.As my project https://www.loanadda.com is based on loans theme so was searching some good tools for the same theme .your blog really helped me a lot.Thankyou so much…
Editors Note: This post was originally published on Aug 25, 2014 – we’ve made some updates to this post to highlight some new tools that have entered the SEO scene. Are we missing your favorite tool? Let us know in the comments below 🙂
Once the keywords have been found, advertisers need to sort them in ad groups. Each ad group should contain keywords that are related to each other. For instance, if you are selling animal products, ad groups could include but may not be limited to: