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Great list, What great tools for SEO collection for knowledge and in implementation. Thats an awesome set of tools, its great to see which of the experts are using which tools. I for now mostly use MOZ and SEMRush. I sure did see a number of tools here that I was not aware of. i excited to work in new tool which you have given through this blog. Let see what experience i will get.
21. Google Search Engine Optimization Guide – It doesn’t get any better than this: a comprehensive, well-structured, well-explained and exemplified SEO guide right from the horse’s mouth! Google created this internal guide to serve its employees, but it is just as valuable to anyone looking to perform optimization on their websites. Here, you will truly find the best (i.e. Google-approved) practices you need to employ in order to increase your odds at ranking in Google’s top results.
There are elements of SEO where science and art must intersect but for gathering of competitive information – the things that tools can do, then there is really nothing more powerful than Google itself and it will always be free.
I use to read several posts regarding SEO each day. But Brian, this post really save my day. I went through it right before an interview and you know what!! The 1st question was “What is Broken Link Building Strategy” You Rocks!!
97. Fat Free Guide to SEO Copywriting – See what they did there? They used the keyword “free” to get us to click on the link, except they do charge a symbolic sum to download their content. In all fairness, the price is a mere $1.27, and the booklet does touch on important points of copywriting.
A Chrome extension (also available for Firefox) that dynamically inserts keyword research info into the sites you visit most. For example, Keywords Everywhere will insert monthly search volume CPC info into your Google Search Console reports.
3) And I am going to cheat the system a but and mention 3 more tools for my 3rd choice since we use these a lot – SEMRush, ScreamingFrog and Ahrefs. We use other tools as well, but I find we use these three the most aside from the local tools.
Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.
SEOLIX Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of SEOLIX. To learn more about us and manage and complete your brand description, please click here.
I recommend creating and executing on a solid, organic content marketing strategy with a strong value proposition and language that is relevant to your ideal customer. The language that your customer is using should be the same language that is used throughout your web site, social media, and any other related marketing materials.
While they offer effective organic marketing strategies, VJG is able to handle a wide variety of projects including unique web designs, developing specialized platforms, and creating mobile applications and websites either for in-house use or aimed at clients and partners. We work with online marketing experts around the world to not only ensure a higher standard in professionalism, but to also ensure those working on our online marketing projects are experts within their region and line of work.
Google recently starting to roll out a new, extended ad type. The new ad type will include two headlines of 25 characters each, a full 80 character description line, and two URL Paths which are nothing more than the possibility to include up to two “ / “ after the display URL as long as it won’t exceed the character limit of 35 (e.g. example.com/Buy-Now/Promo).
With StatCounter, you can track your website’s visits and other metrics and dimensions to determine potential areas of improvement or to see where your SEO efforts are succeeding. If you have any questions or are in need of assistance, please contact StatCounter member support by completing the form below and we will get back to you as soon as possible.
56. Free SEO Training Course – Jason McDonald proposes some free webinars that introduce you to what he considers to be the top ten free SEO tools. Such a topic has to be of interest to both beginner and advanced optimizers, and especially to freelancing SEOs who might not dispose of the best budgets.
This article is very informative and very useful to all who create a website or blog .SEO is the main important thing to do for website and who read this article and follow these step can get success thanks for sharing..
This will show you a number of things going on behind-the-scenes with competitor websites. Server information, CMS systems, frameworks, analytics and tracking etc. Not necessarily directly helpful, but can help uncover valuable information.
One overlooked SEO Hack? Easy – crawl budget. It’s a technical SEO hack but a lot of people neglect this. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know?
117. PageSpeed Insights – Another one of the many free tools from Google, this one helps webmasters check how fast their pages load. This is important because anything over a second usually leads to a high bounce rate and decreases quality of UX.
There are three types of crawling, all of which provide useful data. Internet-wide crawlers are for large-scale link indexing. It’s a complicated and often expensive process but, as with social listening, the goal is for SEO experts, business analysts, and entrepreneurs to be able to map how websites link to one another and extrapolate larger SEO trends and growth opportunities. Crawling tools generally do this with automated bots continuously scanning the web. As is the case with most of these SEO tools, many businesses use internal reporting features in tandem with integrated business intelligence (BI) tools to identify even deeper data insights. Ahrefs and Majestic are the two clear leaders in this type of crawling. They have invested more than a decade’s worth of time and resources, compiling and indexing millions and billions, respectively, of crawled domains and pages.
80. Definitive Guide to White Hat Tiered Link Building – An extremely thorough guide by Rohit Palit that will become useful once you start needing to refine your link building techniques. As such, I recommend keeping it in mind for the latter part of your education, and studying it when you’re ready to put these actionable advice to practice.
While the paid version offers much more insight into the details like specific links identified to a website, Ahrefs is one of the best free tools available if you need information on the health of an overall link profile and are not a volume user.
If you don’t know SEMrush, you’re probably new in the industry. It’s one of the go-to tools when it comes to keyword research and competitor analysis. I can’t begin to explain to you how much SEMrush has eased out our competitor analysis process whenever we send a report to a client. It’s so easy to pull reports from this tool. Try it out here.
Once I’ve completed my analysis, I drop all of the backlinks for the top competitors into a file and sort it by Domain Authority. I can then work with this list to eliminate all of the pages that are not indexed in Google, that have low Authority, low TitleRank, etc and voila I have a phenomenal list of link prospects.
for consumers. Great companies fail every day simply because no one knew about them. Low-quality companies join the ranks of the Fortune 500 because they knew how to market themselves. Don’t make the same mistake as the former and don’t get beaten by the latter. Coalition Technologies is the solution to your online marketing problems. Don’t waste your money having a billboard 10,000 people see a day but don’t need your product / service. Use SEO so that you can have 1,000 people actively searching for products and services like yours and are ready to buy from you. That is the power of SEO and that is why you can’t afford to neglect it.
BuzzSumo is a web-based application that’s key function lies in its ability to find content, worthwhile content creators as well as researching the competition. It is a fairly simple tool to use but it is an essential part of any successful content marketer’s repertoire. Try it today.
To find the most recent industry news and free DIY advice, try starting with one of these topics: Google’s algorithm updates, seo, social media, content marketing, or website branding. Be sure to sign-up for our feed.
“PageTraffic has been #1 in helping us optimize our rankings across different search engines. We have been extremely satisfied with their overall services as they have surpassed our expectations. Their services are both cost-effective and outstanding. We continue to expand our business relationship with PageTraffic and would be happy to recommend them to anyone who is looking to improve their SEO rankings. ”
Of the three, which URL do you think will “excite” search engine spiders? The third URL on the list is the absolute winner. It’s disheartening to see webmasters using URLs such as http://www.example.com/?p=123 when WordPress makes it so easy to create SEO-friendly URLs (and where there are great plugins like Pretty Link that you can use to create easy to remember external links).
This document first describes some SEO best practices and recommendations for achieving these on an AEM implementation. Then, this document takes a deeper dive into some of the more complex implementation steps raised in the first section.
You talk about wiki opportunities. My question, I know you’d heard it several times is: Does it really help to gain nofollow links? And I’m not talking about to have a pretty average NF/DF. I’m talking about getting better positions in SERPS.
Jump up ^ Danny Sullivan (June 14, 2004). “Who Invented the Term “Search Engine Optimization”?”. Search Engine Watch. Archived from the original on 23 April 2010. Retrieved May 14, 2007. See Google groups thread.
For example, you can change the date right within your content management system to reflect a new publish date. Or, you can add a side-note at the beginning of your content reflecting when it was updated:
41. Do you need an SEO? – Google explains what clients should ask when looking to hire an SEO. The article will give you good insights on your responsibilities and obligations as an optimizer, and perhaps guide you towards learning areas you wouldn’t have thought about adding to your education.
If you ask Google they will tell you that any links pointing to your website has to be natural links. Natural links are exactly what their name implies. A website owner or blogger likes another website or blog and naturally adds a link to his/her blog.

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The reason why these are great for SEO, social shares, and traffic, is that you are reaching out to a bunch of industry experts who already have a following and brand in place. It also makes for an easy way to create a 10,000+ word article simply by using the feedback from others you’ve interviewed.
The challenge with localizing the name of the page is that many of the localization tools available on the AEM platform rely on having the page names match across locales in order to keep the content synchronized.
A website without content is, well, no website. A with poor quality content is like a blunt knife – it might do the job but you must exert more force. A website with stale content is dead both to search engines and human visitors. This I understand firsthand because, severally, I went long periods without posting on my own blog. The results? Lower user engagement and lost SEO rankings.
87. Link Building Strategies (Your SEO Squad) – Link building will be one of the most difficult aspects of SEO that you must handle, so the more learning resources you can get your hands on, the better. I recently came across this wonderful guide on link building written by Matt LaClear, which takes your through all the basic steps of link building, and beyond. Learn how to place your first links on all assets owned by you, then move on to heavier stuff like earning links from strong domains and industry influencers. And if you’re really keen on learning link building and managing it for yourself (as you should), then I also recommend purchasing Matt’s ebook on Link Building – a small price to pay for real, enduring wins.
Select landing pages that are relevant to the ads and keywords that you selected. If your page is not optimized for your target keywords, there is a high chance you will not perform well from a quality score standpoint
SSL – Google will roll out major changes to the way non-https sites are handled in Chrome in January. Make sure to switch to HTTPS before Google Chrome start to show a security warning for HTTP pages when a user visits them.
41. Do you need an SEO? – Google explains what clients should ask when looking to hire an SEO. The article will give you good insights on your responsibilities and obligations as an optimizer, and perhaps guide you towards learning areas you wouldn’t have thought about adding to your education.
Google Analytics is one of the most advanced visitors tracking tool available, and you should take full advantage of it. It’s free and can give you a huge amount of details about the users visiting your site.
VJG Interactive is an online marketing agency which offers state of the art premium marketing solutions aimed at delivering exceptional results to their clients and partners. They specialize in identifying effective marketing strategies based on the goals and objectives of their clients.
15miles Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of 15miles. To learn more about us and manage and complete your brand description, please click here.
Helpful SEO Tricks. I implemented this SEO tips in my website. Thanks, I got a very good result to improve organic search. The practical experiences I achieved during the stage on-page SEO is sharing here http://jharaphula.com/tested-on-page-seo-tips
For more guidance on how to choose a SEO company, Google also has warnings and questions to ask here. Rand Fishkin published some great tips on how to choose a vendor here. And, Stephan Spencer outlined the SEO RFP process here on Search Engine Land.
There is one more thing I need to ask… most of the tools you have suggested for different purpose, I have gathered. Except the scrapperbox and social media tools… Can you suggest any social media Desktop application… which will let me manage all the social medias together making tear 2 links and RSS feeds and with auto post scheduling. And best if it will be free or low cost.

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Platforms such as AWR Cloud still give you great ongoing position monitoring in an affordable tool, but that aspect of the market is becoming a more high-end affair. For SMBs, a smart combination of self-service tools is the much better bang for your SEO buck.
Logical keyword grouping and account structure can help you achieve higher click-through rates, lower costs-per-click, and generally stronger overall performance, and keyword research can help you think about how to best structure your account.
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
Keywords can also guide other promotional efforts—even business decisions. In their “Beginner’s Guide to SEO,” the team at Moz wrote: “The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.”
Dramatically improve your “curb” appeal. This spell brings your inner beauty to the surface, allowing others to see your sex appeal, your intriguing personality, your beautiful qualities. Not only might you feel better about yourself, but when stares and compliments come your way, your self-confidence may soar, and you might feel on top of the world. And well you should be because you are a very special person.
Broad match modified keywords are a good compromise between reach and targeted traffic. This is the match type most businesses decide to get started with. Another good alternative is to start advertising using targeted keyword match types at first and then broaden up the targeting later on
37. Google’s Webmaster Academy – For a complete understanding of best practices and guidelines to what Google favors, take this course detailing the dos and don’ts of creating a good website that Googlebots crawl and index properly, and the search engine favors in rankings. Albeit somewhat advanced for a beginner, it will introduce you to the more technical aspects of optimization – some of which you will need to deal with yourself.
RevLocal, the leader in personalized digital marketing.RevLocal helps businesses maximize their online presence with a personalized approach to digital marketing. RevLocal optimizes its approach for the ever-changing digital landscape to ensure local businesses are visible and relevant online… View Profile
“Make sure your listings are in Google Places. Bing offers a similar service,” she says. “Make sure they have your local phone number, and put it on Yellow Pages as well. That maybe takes a couple hours worth of work, and for a mom and pop shop, that would solve a large number of issues.”
73. A Definitive Guide – This guide from Brian Dean is a highly valuable resource if you want to learn what link building is, why it is important, and what the best methods of doing it are. Very visual and well structured, you can download this 9-chapter guide as a PDF and keep it nearby as an essential resource. It takes you from the fundamentals of building links, through content marketing and email outreach, explaining even what black hat techniques are and how to stay away from them.
I want a SEO tools that tell me which niche is popular in which country. For example i put query in SEO tool “Call of Duty” then SEO tool tell me in which country this game is famous most according to descending order and how many monthly searches for particular game. Right now i use Google Trend.

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They both have already seen nearly 100% revenue growth over the past two months and we plan on replicating the same process with other websites for this brand. Look for bloggers with no end product and help create one or hand them an existing one that fits with their brand.
100. Step-by-Step Guide for On-Page SEO Management – Here you’ll find another guide for on-page SEO, this time from HubSpot, a brand that’s renowned in the digital space for their top-notch content. While this isn’t one of their most in-depth articles, I wanted to add it because it’s got a very nice and useful template which you can use when you’re trying to tweak on-page across your sites. As such, it’s very useful for those looking to manage several websites and need to keep track of the improvements they apply.
1) Ahrefs – This is great for looking at a potential and current client sites backlinks and then we use the “Content Explorer” daily to find ideas for blog posts for our clients. Seems to give more options than Buzzsumo.Here is a great post we wrote on how SEO and Content Marketing work together: https://yeah-local.com/seo-content-marketing-work-together-learn/
If you have content that matches that exact description – or you can create content to fit it – you could just have found yourself a really good link that you can replace, and absorb all the lovely link juice.
One of the final tasks you should consider when creating or adding content to your website is the use of a sitemap. A sitemap is a list of pages of a web site that are accessible to search engine spiders or visitors. Typically, sitemaps are organized in a hierarchy. There are two popular ways to create a sitemap. XML sitemaps are structured for search engines, and indicate to search engines the relative importance of your pages to each other. HTML sitemaps are tailored more for human visitors looking to easily navigate through your website. It is usually a good idea to have both XML and HTML sitemaps for your site. Google prefers XML sitemaps, and prefers the sitemap to be added to Google Webmaster Tools, were Google shares information about the health of the optimization of your website.
Other times I’ll notice a site has too many inbound links from pages that do not rank for their exact match title tag, indicating sites with penalties or low authority. The tool will also pull social shares and other information regarding social engagement.
Screaming Frog is a website crawler that efficiently scans your website’s content and allows you to quickly drill down into the main SEO problems. In one view you can find all of your website’s response codes, pages with un-optimized SEO elements, header directives and much more. It is the ultimate tool for being able to swiftly analyze any major issues with your website.
The three major search engines are Google, Yahoo and Bing. These three search engines are around for a reason: they stay true to their philosophy of a democratic-controlled search engine platform. Search engines rank websites according to how many votes they receive. Simply put, a vote is an inbound link to your website. For example, if Wikipedia.org links to your site, you have one vote. In other words, search engines rank websites according to how many votes they received. But it doesn’t stop there just yet.
SEO Consult explains: “For instance, it’s easy to understand what ‘www.puppyfun.co.uk/puppyhealth/vitamins’ would contain. It’s less easy to understand if the in-house classification system of the business is used, for example ‘www.puppyfun.co.uk/11789/s201.htm’. A dynamic URL is similarly even if it contains recognisable words: ‘www.puppyfun.co.uk/search/?s=”health”‘.
The SEMRush Site Audit is a great tool to quickly analyse/review the technical set up of any website. The results can be easily shared or export for further analysis, and should give you a clear indication of where the main problems lie.
I tried Wikipedia back links so many time but they are not stable. Wikipedia editor delete your links very quickly. Can you please suggest any foolproof idea to gain back links from foolproof Wikipedia ?
If you eat, sleep and breathe link building, then Ontolo is a tool I recommend checking out. It’s designed to do one thing: show you lots of link opportunities. Just enter a few keywords, tell Ontolo what types of links you want to get (for example:”links from guest posts”), and Ontolo will hand you a list of opportunities.
But I have a question: why does the ressource that sits on page 6 with quality backlinks have such a bad ranking? Seems a bit scarry to me to know that good content can end up like that, even with quality backlinks
I firmly believe that a typical online marketer (not an SEO expert – just a guy or a gal who wants to get more search engine traffic) doesn’t need many tools to run a successful SEO campaign. As a matter of fact, why use many tools when one will do that and more, right?
Hey Yasar! I track rankings too, but when it comes to tool selection, that feature is a little lower on the list for me. I really for keyword, content and link analysis. Plus API access, so I can pull data back to the page-level from a variety of sources. Very valuable for content and technical SEO audits. Everyone has there own preferences, though
Search engine optimization is not an overnight job. It requires a well-orchestrated content and link building strategy, as well as the patience to monitor your progress over several months. Before jumping into the SEO arena, it is extremely important to distinguish between White Hat SEO and Black Hat SEO techniques.
That’s why keyword research is so important, not just to generate a list of keywords, but also to pare it down to the set of keywords that are most relevant to your business. When it comes to PPC campaigns, what’s just as important as your keywords is how you organize them.
Chapter 12 of the Complete SEO Guide describes in a step-by-step approach how to approach link building and how to to get high quality links from premium websites that can make a real difference in your rankings.

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Clearly a very good post with new angles that I must try. Most blog posts about SEO is about the same things, but this took up new perspectives that will hopefully improve my search results on the Swedish and Nordic market.
This is desktop software for PC and Mac and is developed more for the technically minded SEO. This is a handy tool for checking if your URLs are indexed in Google, for instance, or if you want to quickly grab social and backlink data for any URL.
Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find web sites like reddit.com, stumbleupon.com, scoop.it and delicious.com (to name a few) to promote your content.
With a huge, updated index Majestic is one of the top link analysis tools on the market. The tool also has a few helpful propriety metrics like “TrustFlow” and “CitationFLow” that tell you whether or not that site you want to get a link from is authoritative or spammy.
One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update.
The rel=”canonical” meta tag tells the search engine what the authoritative page is, in the event you have similar or duplicate content your website. Google respects this meta tag so it’s critical that you study it if you haven’t already.
ClickDroid is a tool to track metrics from multiple platforms in one place. Multiple dashboards can be created easily by dragging and dropping the widgets. Be it a Sales Dashboard, Marketing Dashboard, SEO Dashboard, IT Dashboard, Client Dashboard, Finance Dashboard or anything else that could be thought of.
SimilarWeb is very useful for spying my competitor’s sources of traffic. I find it to be very accurate and it’s great that I can see how much of my competitor’s traffic is coming from search engines, and what are their best referrals.
51. HubSpot Broadcasts – These audio broadcasts can become useful when you have learned enough about SEO and start needing to refine your techniques and finding new avenues for keyword research, specialized link building techniques, or resources for content topics. What’s more, you can download and save slides from each broadcast, so you can revisit the information and reuse it anytime you need.
What if there’s a specific article we want to read — perhaps “How to Do Keyword Research: A Beginner’s Guide”? Its URL structure — http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht — denotes that it’s an article from the Marketing section of the blog.
Despite the laundry list of features, it’s pretty darn easy to use. Just enter a few keywords to find blogs in your industry. Then filter by Domain Authority and last post date to whittle down the list to bloggers that are worth reaching out to. You can also reach out to them (and track your results) within the platform.
Ahrefs is a well-known tool primarily used for checking backlinks, but what most people often forget is that it is capable of so much more. With their massive data index, Ahrefs can show you all the data you’ll ever need. We use it for almost anything that might be related to our SEO campaign. We highly recommend it. Try it out here
I have read the entire post and it took me around 50 minutes to read and understand it thoroughly. I must say well researched, and very useful information submitted. After all we work for Google I would say and we need to change our seo strategies that we are following right now. Very useful.
Pay Per Click Search Engines Pay per click search engines and pay per click advertising provides web site owners the opportunity to buy their way to better positions on search results pages. Step six looks at this form of advertising.
Before declaring Reddit a good place to conduct keyword research, might I remind everyone that Reddit’s user demographic is that of a poorly-educated tween-adolescent who lives with his/her parents, is unemployed and has no money of his/her own.
It becomes easier for these sites to be hidden and overlooked on a SERP that has multiple long descriptions. All sites should make sure they have descriptions of about 150 characters that include their keywords and relevant information to entice people to click. Meta descriptions are important in SEO best practices 2017.
Having used both Majestic and Ahrefs for backlink analysis, I like them both, and each have their pro’s and con’s. However, Ahrefs offers greater functionality and more robust features through its user interface, so that’d be my second SEO tool in the arsenal.
By running a BLP for the top 15-20 sites I can analyze specific backlinks for each of the top sites, see what kinds of backlinks they have, the anchor density and spread for each of the major sites, and more. Once I know what’s working, I use this data to help me create our strategy to improve rankings in each particular industry.
If they rank for few phrases except for their brand, we know that there is a big opportunity to help them. If they rank for many phrases, we know that if we redesigned their site, we would have to be very careful to preserve those rankings.
Google is obsessed with improving user experiences. It tries its best to provide relevant content in the most convenient manner. Clearly, non-relevant anchors with non-relevant links behind them lead users to non-relevant content, which Google does not appreciate.
In addition to being reader-friendly (compelling and relevant), your meta description should include the long-tail keyword you are trying to rank for, because if we’re doing blogging right, that keyword is representative of the contents of your post.
Thanks for updating this post! Been using it with my team daily to immediately start to improve the SEO on our online business! Especially liked the the ad keywords (we came up with some great google ads from competition) and creating your own keyword techniques.
Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of to get a single mention, but the links you get can be solid gold.

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When I say focus less on specific keywords I mean don’t overdo it. If your keyword is “home building,” do not put that keyword everywhere on your website. Find other words for describing home building. Google has become a lot smarter when it comes to SEO and all the stupid tricks that companies use to do like spamming keywords isn’t working anymore. So while specific keywords will always be important, you don’t want to end up on Google’s bad side. Keep you keyword usage relevant and up there but make sure you aren’t misusing the keyword to gain an unfair advantage.
SEMrush enables users to collect brand mentions, discover trending topics, and adjust content based on engagements. Because of this, my content and public relations are always relevant to the highest possible performance at all times.
I’ve been long time fan of Bill Slwaski. He’s #1 sailor of SEO by the sea. Last night, I’ve found a brilliant post about “Google follow geographic location catch” written by Bill. It was really stunning at all.
Being part of this organization has been a huge asset to my professional and personal career. If you’re interested in learning more about how digital marketing works this is a great group. Plus we hav…e a lot of fun too! See More
Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work!
The brief to all our SEO experts is for them to share their experience and expertise with our clients. As your knowledge grows, so does the value of our partnership with you. We approach your organization with integrity and respect, treating our relationship as a true partnership – and to ensure that your interests are completely protected, we carry $1,000,000 in Professional Indemnity insurance cover – a question you should ask of all SEO companies.
In 2013, the Tenth Circuit Court of Appeals held in Lens.com, Inc. v. 1-800 Contacts, Inc. that online contact lens seller Lens.com did not commit trademark infringement when it purchased search advertisements using competitor 1-800 Contacts’ federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the Federal Trade Commission filed an administrative complaint against 1-800 Contacts alleging, among other things, that its trademark enforcement practices in the search engine marketing space have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC administrative law judge in April 2017.[30]
The DoubleClick Ad planner is not just an intelligence platform that can be helpful in overtaking your competition; it can also give you a lot of essential and fantastic insight into the actions and likes of your visitor. Not only that, but you can also use the tool for a wide variety of functions, including the number of unique visitors that a competitor website might have had and the number of the overlapping audience between you and your competitor.
nTopic is a “content relevancy” tool. In other words, it scans your content and gives you suggestions to make your post more SEO-friendly. Comes with a WordPress plugin that’s helpful for quickly analyzing and updating your content to boost http://tech.easterntribunal.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ on-page SEO.
I really liked what you said about using “because” in outreach emails. Am going to implement this immediately and record the results. Also loved the first tip about finding dead links on Wikipedia. In fact, I’m sure this post will spark an arms race for anyone that’s read it so I’m going to get onto that right away hehe!
The tool automatically crawls your website and checks it against an extensive set of industry expectations and standards when it comes to usability. I won’t list the full set of tests/checks in this article, but some notable features of the audit include:
I referenced this briefly in bullet #40, but it’s worth revisiting in more detail here. This is a subject that’s been hotly debated over the years, but the most recent data seems to suggest that organic click-through rates (the percentage of people who see your entry in SERPs and click through to your site) does have a direct and significant bearing on the ranking of your site. For example, if you have higher-than-average CTRs, you’ll have a tendency to move higher in rankings; still, this is hard to measure because of the correlation between ranking and CTRs. Still, optimizing for higher CTRs is sure to be a benefit to you even if they didn’t have an impact on domain authority, so do what you can to encourage more people to click through to your pages with compelling, unique language. You can affect your CTR in search results by testing your title tags and meta description tags for each of your pages.
Wordtracker scout is a very cool (free) Chrome extension that finds keywords within a piece of content.You simply need to head over to an article, click the “W” button and the tool will scan the page for keyword ideas.
No, it has to do with optimizing your social media accounts, just like you do with on-page seo for posts or pages. I have a dedicated article for this (click the link from the article for more details).
Let’s start with the basics. What is SEO? Search engine optimization is exactly what it sounds like: optimizing content so it appears in better positions within a search engine (think Google, Bing, Yahoo, etc). Ultimately, by adhering to SEO best practices for 2018, you’ll get your content in front of people who are actively searching for information.

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Traffic is not your friend. Conversions are your friend. This collection of articles shares practical advice you can use in your marketing campaigns and on your web site to make sure you are driving leads, sales and sign-ups. Learn how to define your conversion points and then focus on improving them.
Facebook Ads and other social media ad platforms, for example, are pay-per-click platforms that do not fall under the SEM category. Instead of showing your ads to people who are searching for similar content like search ads do, social media sites introduce your product to people who happen to be just browsing through their feeds. These are two very, very different types of online advertising.
While SEMrush offer a broad spectrum of tools in their suite, as with many audit tools, it only really touches the surface. Technical SEO’s and developers combined working on larger websites can gain a massive amount of actionable information from DeepCrawl. It has solid Analytics integration and an amazing depth of crawl data. I particularly like the dev vs live facility so teams can understand the impact of changing their website and it’s architecture. Pretty powerful stuff!
You’ll feel a heck of a lot better watching results roll in with your Monitor Backlinks account. It will show you every spike in average keyword rankings, backlinks and organic traffic, day by day, by week.
It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
To implement these rules, you can add RewriteRule elements under your virtual host in the Apache HTTP Server configuration. If you want to expand the shortened URLs from the earlier example, you can implement a rule that looks like this:
Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time. However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies.
Good point about Delicious. As another Backlinko reader Christian Sculthorp pointed out in the comments you can use scoop.it the same exact way. And you may have more success there because it’s probably more active than Delicious right now. SEO is still a lot of pestering, but GOOD SEOs pester people that want to be pestered 🙂
“I’ve been working with Victorious for six months and have been continually impressed with their thoroughness and dedication. Despite the short time that we’ve been working together, I’ve seen significant increases in the number of keywords that my site ranks for and sessions. Plus, they’re a top group of guys who not only know their stuff, but are super-friendly with it – always willing to take the time to explain recommendations and provide more information whenever needed. Recommended!”
Brilliant, a new inventive way and original. I like read your SEO articles as they are easy to understand, new and applicable. I found many seo-related articles in other websites, but they tend to repeat what other blogs have described. thanks Brian.
I like all the detail in this post! And I agree, understanding the intent of the person searching for information goes a long way to delivering high-quality content to them. At the end of the day, it comes down to trying to serve people better.
If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. Here’s Matt Cutts take on advertorials.
61. Hubspot’s A Beginner Guide – This article by Hubspot (written by Rachel Sprung) is quite insightful and provides fundamental knowledge on researching keywords. It is very nicely completed by another Hubspot article, Keyword Research 101, written by Samantha Winchell. The latter article however, focuses on alternatives for research and presents you with resources and methods.

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I’ve started a project which i have hundreds of qualified rivals ( providing wallpapers ), and i have done all i could for the on-page seo (everything i learned from guides). Because of this i tried a new approach to develop a wallpaper website such as making it responsive, adding mega menu, sliders , blog for photo lovers & … which other websites don’t have.
Awesome article. This blog represents all experts SEO tips at one place. This information is very useful. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. Thank you for sharing it. One more blog for worth sharing related to hiring SEO agency is [link removed by moderator]
41. Do you need an SEO? – Google explains what clients should ask when looking to hire an SEO. The article will give you good insights on your responsibilities and obligations as an optimizer, and perhaps guide you towards learning areas you wouldn’t have thought about to your education.
As search engines gain a more complex understanding of human language, content creators are able to utilize more natural language and still stay relevant to the keywords they are trying to rank for. Synonyms are great, and using natural language that’s influenced by keyword research (rather than just pure keywords) is highly encouraged.
A good headline. Your headline should be compelling and direct, interesting but not so clever that the topic of the page isn’t still obvious. A compelling headline tells someone they’ve found what they’re looking for and encourages them to read on. Try to match your heading with a trigger word (i.e., why, why, how, or when) that matches the visitor’s intent.
For example, for this site (to remain unnamed for now) definitely saw changes in it’s traffic around January 2015 from a Local change in the algorithm. And it fluctuated around the time of structural changes a year later, too.
Search engine marketing is about gaining visibility on search engines when users search for terms that relate to your business. For most companies, ranking highly in search results isn’t luck – it’s a result of solid effort in one or both categories of search marketing:
Aim to strengthen the product categories. Focus on product categories and link seasonal products to them with breadcrumbs and links in the descriptions on the product pages. Optimize your most important product pages with the greatest potential and spend the rest of your SEO budget to strengthen product categories.
Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.
Nevertheless, the courses below are your best bet at a complete education. Decide how fast you want to become good, but don’t rely on a single class to teach you all there is to know. Some of these courses even offer a certificate or diploma when you graduate, so you’ll have a better chance at getting hired in the field or attracting clients.
Each and every single tips are really helpful,especially the Facebook ads keyword trick.One thing I would like to mention that this article is too big to read and it may bore readers as well.So I suggest if you break it into part 1 and part 2 you’d get much traffic.
SEO is a game of time & patience. One have to learn first what to do and what not do and apply the basics carefully. You have to wait for some time to get results. Many thanks for this awesome article for beginners.
By using a meta description, you give Google a summary of your content. Describe what your articles are about and use your main keywords inside. Use a unique and relevant meta description for every page on your site.
THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!

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If you’re worried that your current blog posts have too many similar tags, take some time in the near future to clear them up. Choose about 15–25 topic tags that you think are important to your blog and that aren’t too similar to each other, and then only tag your posts with those keywords. That way, you won’t have to worry about duplicate content.
34. Digital Marketing Training – These courses, created and presented by Jeff Sauer, are extremely valuable in that they focus on explaining Google Analytics – a tool that, as you’ll see, is fundamental for SEO work. The courses charge a fee, but you can verify how relevant they are to you prior to buying, as you get a preview of each class. Nevertheless, they are divided on levels, so the beginner training might actually benefit you.
Since upgrading, the Search Analytics report has become incredibly valuable in seeing not only impressions, but clicks and CTR on organic keywords. It counts raw clicks (vs. sessions in Google Analytics).
SEMrush is better priced than other SaaS-model tools like Moz, HubSpot or Raven, although SEO PowerSuite is still a less expensive solution with support of unlimited sites and keywords and more search engines.
Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.seo
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The tools we tested in this round of reviews were judged on which do the best job of giving you the research-driven investigation tools to identify SEO opportunities ripe for growth, along with offering enterprise-grade functionality at a reasonable price. Whether one of these optimization tools is an ideal fit for your business, or you end up combining more than one for a potent SEO tool suite, this roundup will help you decide what makes the most sense for you. There’s a wealth of data out there to give your business an edge and boost pages higher and higher in key search results. Make sure you’ve got the right SEO tools in place to seize the opportunities.
I don’t consider myself to be the best writer. Decent; not the best. But I almost lost my mind trying to read this piece. There are too many typographical errors, misspellings, etc. It seems ironic that this would be the case when the piece is about SEO and stresses points of quality content and user experience.
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[61]
In addition to including links to relevant and authoritative sites in your content, Google looks at the language used in the hyperlink itself. By including internal links with text that is relevant to the page that you are linking to, and including your keywords, you are indicating what the content being linked is about.
Ahrefs provides great insights such as rate of acquisition or loss of links over the past year, anchor text ratios (to identify over optimized link profiles), mix of do follow/no follow and other relevant stats.
This change in the algorithm’s behaviour creates the opportunity for more experimental SEO. The of testing is mitigated by the ease of reversing the changes done. Hence, one way to dominate SEO in 2017 is to increase your experiments and observe the results. One example is trying a more aggressive link profile in the wake of the more forgiving Penguin. More experimenting will make your SEO better and more fun!
However, over the years SEO has made up significant ground in terms of its visibility in the marketing world (and to clients). As such, whilst some may say that SEO comes in a close second as part of the SEM umbrella, there are many that would say that SEO is now a legitimate stand alone practice. In the second scenario this would mean that SEM is somewhat dominated by its association with Google Adwords.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
When I started out, I was only doing Dallas SEO consulting as a way to work from home and be independent, so that I could do what I’m FINALLY going to do now with my life. But then it grew and took on a life of its own. So here I am back at the beginning of the journey, just much wiser and better equipped for navigating the next phase, and with a few more tricks in my pocket.
The second last paragraph for Richard Conway just ends mid sentence. I also noticed other minor errors with copy further up. Please fix this because it’s been a good read up until this point and if I was someone who wasn’t already aware of your reputation, I’d be questioning your credibility, because as a reader, if I see a business who doesn’t make the effort to ensure their copy is in order, I automatically assume their level of effort with regard to their service/product is going to be the same.
For example, for this site (to remain unnamed for now) definitely saw changes in it’s traffic around January 2015 from a Local change in the algorithm. And it fluctuated around the time of structural changes a year later, too.
178. SMX – Organized by Marketing Land, one of the best publications in the digital sphere, the SMX conference is an annual event that started back in 2007 and now takes place several times a year, in different locations like Seattle, New York City, Paris (France), Munich (Germany), and London. It always features the best thought leaders in the market.
By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. That will help you display ratings, prices, reviews along with your rich snippet in organic results. Even further, this will increase your chances of getting a Google knowledge card featuring your website. So if your website includes listings, reviews or events, here’s how to make your results show in Google, like this:
The most common form of organic SEM is search engine optimization (SEO). SEO refers to a variety of techniques designed to help your website rank higher in search engine results. Optimizing your website involves doing a little bit of research on what keywords or phrases your customers or potential customers are searching for when they are looking for your products or services online. It then involves writing web content using those keywords in a way that is both easy for search engines to pick up but still readable and pleasant for your website visitors.
Just ridiculously good as usual Brian, you continue to set the bar higher and higher each time I see a new post from you, well done. A quick point regarding point 16 about Google only counting the first anchor to a page, what is your opinion about links that go to DIFFERENT pages on the same site. I believe they pass equal weighting but would be good to get your option.
Most people over look the importance of SEO and the affect it has on the increase of web traffic to a blog, however in this article you pointed out some of the most common mistakes that many new bloggers and site developers find themselves in. Was really a great read, thanks for sharing.
Each of these web design companies specialize in building a unique online presence for their clients. Professional web design services cater towards businesses looking to leave a strong and positive first impression with potential customers.
For example: If you sell household electronics and your paid ad promotes your selection of noise-cancelling headphones, your landing page should feature your noise-cancelling headphones. Directing people to your homepage instead, where they’ll need to sift through your product categories or do another search, will lead to frustration and a poor chance of getting the sale.
An easy way to see if your Google tags are installed correctly. Google Analytics The non-optional Definitely the most valuable analytics package out there. World-class enterprise grade analytics for free. The first thing you should install.
Boostability was created in January 2009 with the idea of creating affordable and effective SEO services for the small business marketplace. This was a revolutionary concept because SEO companies in general have avoided marketing to small businesses because they were not able to provide an effective service for the budgets that small businesses could afford and they were not able to deliver a scalable service that was profitable. Boostability founders saw this challenge as a tremendous opportunity, they set out to do what no SEO company has been able to do, deliver cost effective SEO services that produce results. Our primary operation is to partner with organizations that service small and local businesses and who want to provide quality SEO to their clients.
It’s also important to point out that links ON Social Media platforms are mostly nofollow so rarely impact your website’s actual SEO. So don’t go flinging around your website URL on social platforms thinking it’ll improve your SEO because that just isn’t the case.
Join us on Thursday, March 8th at our new venue (Communion Neighborhood Cooperative) and new time (6:00pm). Even better, you get to network with your fellow digital marketers and enjoy a glass of beer, wine, or whiskey with appetizers and pizza.
In the enterprise space, one major trend we’re seeing lately is data import across the big players. Much of SEO involves working with the data Google gives you and then filling in all of the gaps. Google Search Console (formerly, Webmaster Tools) only gives you a 90-day window of data, so enterprise vendors, such as Conductor and Screaming Frog, are continually adding and importing data sources from other crawling datasbases (like DeepCrawl’s). They’re combining that with Google Search Console data for more accurate, ongoing Search Engine Results Page (SERP) monitoring and position tracking on specific keywords. SEMrush and Searchmetrics (in its enterprise Suite packages) offer this level of enterprise SERP monitoring as well, which can give your business a higher-level view of how you’re doing against competitors.

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I’ve started a project which i have hundreds of qualified rivals ( providing wallpapers ), and i have done all i could for the on-page seo (everything i learned from guides). Because of this i tried a new approach to develop a wallpaper website such as making it responsive, adding mega menu, sliders , blog for photo lovers & … which other websites don’t have.
Logical keyword grouping and account structure can help you achieve higher click-through rates, lower costs-per-click, and generally stronger overall performance, and keyword research can help you think about how to best structure your account.
Too often, I see websites that act as business cards. You land on the website and it tells you 3 things: the name of the company, what they do, and how to contact them. Unless a user is near the end of the buying funnel, they probably won’t fill out a contact form. There also isn’t an incentive to visit the page other than to grab contact information.
Businesses today need strong online visibility in order to be successful. Web presence equates to new customers, and also communicates and generates interest in what services and products are available. Businesses will hire a search engine marketing specialist to streamline efforts towards strong search engine marketing strategies. These efforts ultimately help to increase a company’s rankings on search engines like Google, Yahoo, or Bing.
This document first describes some SEO best practices and recommendations for achieving these on an AEM implementation. Then, this document takes a deeper dive into some of the more complex implementation steps raised in the first section.
CONTENT is still the king because google algorithm notes the bouncebacks, amount of time the user scrolled your site and other parameters. So if the content is not engaging and relevant enough google will not rank you at the top !Even if you have million backlinks.
Xenu is a simple internal link checking tool that helps you find broken links on your website. This is important because you want to make sure that the page authority of one page is able to spread to the other related pages. Moz has a great article on other ways to utilize this tool.
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.
Each of these web design companies specialize in building a unique online presence for their clients. Professional web design services cater towards businesses looking to leave a strong and positive first impression with potential customers.
Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term “search engine marketing” was popularized by Danny Sullivan in 2001[12] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
One key concept to note about adding or using keywords in the copy is to be careful to use your keywords effectively and naturally for the reader. Do not blatantly integrate your keywords inside your article. Also, do not over emphasize the keyword in the article. Here is an example of how not to write:
Google Trends shows changes in search volume for different topics, search terms, and entities. Mastering this tool can keep your content current and one step ahead of the competition. For search marketing, it just makes good sense to analyze changes in query behavior. Even everyday bloggers can improve their results by understanding which topics are trending.
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Hi Brain, I am a young business owner who has had 4 different websites in the last 2 years but none of them were successful as I would have liked due to lack of SEO. Now I am in process of starting another business and I felt it was time for me to learn about SEO myself. I must say the information you have provided is invaluable and extremely helpful!! I am learning on the go and you are my biggest contributor. Thank you Sir!
You hit a grand slam with this great article. I have learned a bunch of new techniques. Thank you so much for the work you put into it. I’m going to share it out to my followers because it is truly helpful and insightful.
3. Screaming Frog – In minutes, we can crawl a site to find broken links and get a sense of its on-page SEO. Great for use in quickly evaluating a new site and for site migrations. Screaming Frog is easy to use, has versions for Windows and Mac and has filters that make sense – our jobs would be much more difficult without a quality site crawler.”
Despite heavy investments in technologies designed to simplify business operations, many organizations still feel stuck in the slow lane because of time-consuming manual processes across their business. In fact, sales teams can spend up to one-third of every day manually entering data for customer quotes, proposals, and contracts!Document automation solutions can transform your … Continue Reading…
Our initiatives take place on and off site. On a monthly basis, we continue strategies like content outreach and link building off other authoritative online sources. Strategies such as these intensify ranking growth.
SEMrush is better priced than other SaaS-model tools like Moz, HubSpot or Raven, although SEO PowerSuite is still a less expensive solution with support of unlimited sites and keywords and more search engines.
3. N.A.P. Hunter – A free chrome extension that quickly finds duplicate local citations in Google and lets you export them to a CSV. https://chrome.google.com/webstore/detail/nap-hunter/ligeiippheclogiddffemogcgpjmieao?hl=en
Note that passing Google’s mobile-friendliness test does not mean your website is automatically user-friendly. For a site to be even more user-friendly on mobile devices – you should be relying on W3C technologies – so I would recommend you use the free tool (currently disabled) provided by the W3c:
Please be advised that I have arranged for Jeff Tropiano and Best Dallas SEO to take over your account if you so desire. I have been working with Jeff and mentoring him in how I do SEO since 2008 and will continue to do so. Jeff was already in the SEO industry for a couple of years before we met, which gives him at least 10 years experience.
6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.
Marriage Spells are supposed to be very strong and effective. If you are in a relation and your lover is not committing or is taking time to decide if she or she or she wants to get married to you or not then these very strong marriage spells are used by which your love may marry you and you might be having a very strong and happy married life.
BrightEdge – This is one of my favorite tools for custom reporting, keyword tracking, storyboards, and competitor comparisons. For an SEO manager this is an incredibly valuable tool to stay ahead of the game and track performance.