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SEMRush has quickly become one of my favorite tools over the past couple years and the new features they add just make it better. I use it for everything from keyword research, to content optimization to competitive audits and link building.
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.
Optimize your lead capture form. Lead generation forms aren’t just a critical part of landing page design; if you get it wrong, people won’t bother filling it out. There is no standard length for sign-up forms: website review service WooRank has found that  shorter forms generally get more responses, but people who take time to complete a longer form tend to be higher-quality leads. As with a CTA, only testing can tell for sure what your particular audience will do.
5. Get links from trusted, relevant sources. Links are like a vote for your site and you can’t rank well without them. Unfortunately, buying links or being indiscriminate in the places you link to and places you request links from is no longer a good way to raise the importance of your site; think quality, not quantity. Links must be relevant to the content of your site and they must be from reputable websites.
Inclusion and Optimization of High Quality Images, Graphics, and/or Videos – The addition of high quality multimedia elements can keep visitors engaged on your website longer, increasing their likelihood of converting. These elements should be individually optimized so that the search engines can understand what they are.
SEMrush is another great tool that has multiple capabilities to help make running a SEO campaign easier. SEMrush provides a solid user experience and helps with technical SEO audit, keyword research, and competitive analyses.
Online marketing is an industry consisting of a large array of solutions including search engine optimization, pay per click management, and reputation management. Due to the nature of the industry, many businesses opt to outsource their marketing endeavors towards providers which specialized in creating comprehensive online marketing strategies. These efforts ultimately save time and money as an in-house team would need to learn to work together in order to create a strategy as effective as one produced by an agency.
Drop My Link — Combines your keywords with advanced Google search operators to uncover link building opportunities. Very useful for finding guest post opportunities, link/resource pages, link roundups, etc.
If all aspects of your content, UI and marketing have a core customer focus you are unlikely to go wrong in 2017. Focussing on dwell time, user experience, quality relevant information, mobile experience and user journeys would be a good start!
I’ve been using gShift here at Laurentian University since summer 2016 and am very pleased with the keyword discovery and insights we get. Since moving onto the platform, we’ve used much of those insights to apply them to our content and we’ve seen our average academic program rise from an average position of 11 to 9 (that’s over 170 programs, so the needle is hard to move).
So much so, that we’ve resorted to many clients to manually checking them / and or developing our own tools to ensure the results we get are what the customer is seeing too. The problem with this type of rankings check is how much time it consumes in the studio. The problem with a lot of automatic website rank checkers, of course, is that they could well be software packages that violate Google Webmaster guidelines for instance.
Another question brian.. my blog’s bounce rate is 88%. Its about how to tutorials. People open it and get their desired info and closes it. Is it good for my blog? or i am going to penalized by panda? :-/
I am little worried about Flippa, because as you said “Flippa is like ebay for websites”, so there may be some spammers who uses domain redirection to achieve high PageRank to sell their websites for maximum price. We should be aware of it…..!
Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble. In other words, eliminate duplicate content on your site including URLs. Google does not see http://yoursite.com and http://www.yoursite.com as the same entity, meaning your rankings are split between the two URLs. You might even get penalized for the same.
Another epic post as always Brian! Backlinko is hands down one of my all-time favorite blogs (of any kind). People always ask me how I learned SEO and online marketing, and I always say it’s through reading blogs like yours, Neil’s, Moz and others.
To easily keep a record of your links, you can again use Monitor Backlinks. It allows you to add tags to your website’s links, get email alerts when your website earns a new link or when one of your old ones are being removed.
3) Search Console (Used to be called Webmaster Tools, Free)This is essential for (for Google anyways). Without it, you just won’t know about crucial technical and punitive measures affecting the ranking of your site.In most cases, this is all you need to do SEO in 2016.
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Excellent post I really like the methods you mentioned above for finding keywords (reddit, wikipedia, and facebook) your so right Google Keyword Planner is great for measuring keywords, but it is terrible for Finding keywords!
I can’t believe the number of clients I have who simply refuse to tag their photos properly. It’s such a simple and beneficial strategy, yet so often neglected. It’s a real shame as it couldn’t be easier to do, especially with todays CMS backends making tagging, and captioning so damn simple. I guess some folks just never learn.

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29. E-commerce SEO: The Guide – For those of you interested in learning SEO for eCommerce, I recommend this dedicated guide written by Brian Dean. You would need to focus on more conversion-focused keywords, or search terms that express buyer intent. Building content, links, traffic and general site and brand authority require a different approach for eCommerce sites, and this guide is quite thorough in teaching you what to do and most importantly, how to do it. You will learn about keyword research and targeting, competitor tracking, site architecture, on-page SEO, internal links, technical SEO, content marketing, site auditing, and more.
Google Search Console is one of the most popular tools in most SEO’s arsenal: and for good reason. Search Console offers a lot of diverse data points that are going to assist with everything from penalty removal to backlink analysis. It truly is the swiss army knife of SEO tools.
You can no longer match your SEO efforts with PageRank now that Google has removed it. When comparing your site to other brands or competitors, use SEO tools like Moz’s Domain Authority or Ahrefs’ URL Rating. These are not a replacement for Google’s PageRank because they aren’t 100 percent accurate, but it’s a good starting point.
Google recently starting to roll out a new, extended ad type. The new ad type will include two headlines of 25 characters each, a full 80 character description line, and two URL Paths which are nothing more than the possibility to include up to two “ / “ after the display URL as long as it won’t exceed the character limit of 35 (e.g. example.com/Buy-Now/Promo).
“OpenLinkProfiler is my top-most favourite FREE SEO tool. This is a web based tool which gives you a complete x-ray of any website’s backlinks. I love this tool because of the advanced filters. Not only can you see all the backlinks of your competitors you can also filter the linking sites for better link building.
Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 10 years of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.
In SEO, the proper use of redirects in crucial. The standard is a 301 redirect, which is interpreted by search engines as a permanent redirect, hence it passes almost all of the SEO value from the old page to the new one. A 302 is a temporary redirect, on the other hand, is considered a temporary redirect (like for site maintenance or time-specific promotions, for example) so the SEO value of the redirected page is not passed to the new destination.
Once you have your target keywords figured out, it’s time to start implementing them. By using keywords in your titles, meta descriptions, page copy and even your images, you can start improving your rankings right away.
Hey Brian, Thank you for sharing this post and your thoughts and knowledge on this topic. Its very informative and easy to understand. So many great tips you have shared in one post. I have already tired few of these and will surely share it with others. Thank you.
Some products are almost identical but exist in different colors or sizes. If not handled right, listing them can be considered duplicate content, which causes bad rankings and cannibalization between the different product variants. Products may rank for the wrong keywords (blue jeans rank for searches on red jeans). Adam Audette goes deeper into the nuances in this excellent report.
Hi Alex! Thanks for replying. Yes, by website provider I intended to say the platform where I have built my entire website years ago (IMC) I had provided you with my website address in my previous post). I do not have complains about the quality, speed or content size available on it, and since I was happy with the graphic results I did not really intended to migrate. But I do find strange that a high quality website builder like this displays so few SEO options to be managed. Unless my level of knowledge on SEO structure is so low that it is preventing me from any basic SEO improvement… I do not know. As I said before, I unfortunately did not find the links you mentioned in order to make the right SEO improvements. 🙁
SEO is an umbrella term which encompasses many different strategies. There are a lot of ways one can improve a website’s rankings and Los Angeles based Coalition Technologies knows how to choose the ones that are best for your business. We can write your copy, build your links, get you press coverage, run your PPC campaign, build and design your website, optimize your site for powerful keywords, and whatever else it takes to increase your revenue.
Having said this, I believe that one important trend in 2017, at least in the Nordic countries, will be the increasing real-time aspect of SEO. Google’s algorithms react much faster to your changes, two recent examples being the last Penguin update and the date bug. Besides reacting fast, Google is also more forgiving than it has been in the past.

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HubSpot customers: The SEO Panel automatically suggests linking to other internal resources on your website. Think of it as solving for your SEO while also helping your visitors get more information from your content.
1) KNIME – It’s an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. As far as tools are concerned, it’s a jack of all trades. I wrote about how it can be used for http://searchwilderness.com/semantic-keyword-research/”>semantic keyword research.
Online businesses working on improving their SEO can positively impact rankings with on-page optimizations and off-page efforts. Paid search results be more directly affected, but are still subject to algorithmic ranking factors such as quality score. Higher organic search rankings often enable ecommerce stores to lower their advertising spend, effectively balancing out their SEM visibility. Though hiring an in-house or freelance SEO specialist can seem expensive, the ROI can be significantly greater than continuously paying for PPC ads.
49. Whiteboard Friday – Generally presented by Moz’s own Rand Fishkin, Whiteboard Friday answers the most common and pertinent questions from the Moz Community, as well as other questions SEOs have in general. While some of the episodes may tackle advanced, technical subjects, you can also find simpler concepts addressed, and very nicely explained by Rand.
Look at your short- and long-term goals to choose whether to focus on organic or paid search (or both). It takes time to improve your organic search rankings, but you can launch a paid search campaign tomorrow. However, there are other considerations: the amount of traffic you need, your budget, and your marketing objectives. Once you’ve reviewed the pros and cons, you can select the search strategy that’s right for you.
QUOTE: “Paid links: A site’s ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge Webmasters use nofollow on such links. Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships (for example, a full-page newspaper ad may be headed by the word “Advertisement“).”
Search engine marketing is the practice of marketing or advertising your website through search engines, like Google, Yahoo or MSN. Search engine marketing (SEM) may consist of one or more of the following components:
For example: If you sell household electronics and your paid ad promotes your selection of noise-cancelling headphones, your landing page should feature your noise-cancelling headphones. Directing people to your homepage instead, where they’ll need to sift through your product categories or do another search, will lead to frustration and a poor chance of getting the sale.
As you can see, there’s quite a bit to consider as you delve into SEO and begin working to improve the visibility of your website. The SEO best practices listed above are key for virtually any website and business, so be sure to implement those strategies in your efforts. From here, you’ll then want to track your efforts to ensure they’re paying off.
Screaming frog is a useful tool for evaluating your own site from crawling, internal links and content analysis but it does not stop there and it can be insanely useful for finding link opportunities on target sites.
You are worried about your business and you are looking at your competitors to get some idea then you are at right place. Yes, a competitor can help your business in a certain way. You just have to understand their tactics.
The Site Auditor is a workhorse, it looks at every single element of a web page and reports what it finds (or doesn’t). Successful SEO campaigns are the sum of many working parts, optimizing your pages to their full potential is paramount in today’s competitive landscape. If you want a tool to thoroughly audit your web pages and return the results in an easy-to-read format, consider Raven’s Site Auditor.
In short, Link Prospector is a link building tool to help you find places you can get links from other websites. It helps you narrow prospects in a niche based on keywords you want to focus on. You can find link opportunities like guest posts, links pages, directories, and forums, to name but a few – essentially websites that link to ‘your sort of thing‘.
Well, according to this study from Advanced Web Ranking (which I’ve trotted out before when discussing how to dominate Google) shows that on the first SERP, the top five results account for 67.60% of all clicks and the results from six to 10 account for only 3.73%.
Which network is right for your advertising campaign? One major factor is user preference: Google is by far the more popular platform, with roughly three-quarters of market share, but that doesn’t mean Bing doesn’t deserve your attention.
If you do SEO work for local clients (like plumbers and electricians), this tool can help you find local keywords that potential customers search for. For example, if you tell the tool that your client is a plumber in Boston, it will hand you 40-ish keywords that customers might use in Google.
That being said, everything should begin with a clear, extensible information architecture. Information architecture (IA) is organizing, labeling, and connecting (website) content so that it is easy to find and easy to use. Target audiences should understand the website’s labeling system, including:
Backlinks are important, but it’s important to keep tabs on the pages that link back to you, ensuring that the links are still active, and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings.
Another tutorial I would like to see would be a “online marketing for Mac-users”. I know that it would be easier to just install Parallels or some windows software on a Mac and just get over it and on with my campaigns. However, I have talked to some fellow marketers who, like me, hate working with Windows os. Would you be willing to make such a curated post on sep tools for mac-fanboys? Would any of you, my fellow readers of this awesome up-and-coming seo blog, like to see Matthew make a tutorial like this as well?

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Thanks very much for your answer Brian, but for the first technique, i tried to find a dead links for keyword i want ranked, but when i want to edit link and replace it by mine, i didn’t find how it can work.
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98. On-Page SEO Checklist – What’s better than a guide? A tutorial. And what’s better than a tutorial? A checklist! – which is what you get for free if you register with an account on the Webpage FX website. A book like this teaches you all there is to know and do about on-page optimization. Your reliance on tools for this task only works in the post-publishing phase, so it’s best to start off with all your on-page factors ticked off.
Great article Rhea. Anybody who’s uses astroturfing as a marketing tactic is probably not somebody worth hiring. Good people are always in high demand so they probably wouldn’t waste their time or money with Top SEOs.
So when searches click on a web site from the search results or click on an ad, they are more likely to convert. The relevancy of the displayed web sites and ads makes SEM traffic more valuable than any of the other sources.
The tool automatically crawls your website and checks it against an extensive set of industry expectations and standards when it comes to usability. I won’t list the full set of tests/checks in this article, but some notable features of the audit include:
102. SEOBook Glossary – This is the most comprehensive list of terms I have been able to find. It doesn’t just define, but it explains and exemplifies more complex concepts. At the end of the glossary, you also find some links for even more glossaries, and tips on how to search for definitions on your own in case there’s something missing.
Of course these are not the only tools we use; there are a plethora of options to use to improve your SEO. Tools work differently from person to person, so it’s best to find what works for you. Here are some other tools to look into:
Test different features and benefits of your products or services in the description lines and find the ones that earn the best CTR and conversion rate. Once you figure out the features or benefits that work best, you can test them in other marketing channels and see if they improve their performance.
Recovery from manual penalties is far from straightforward, so you should be very careful when removing links, de-indexing pages etc. If in doubt consider employing the services of an experienced SEO consultant.
I’m new blogger who started blogging a month ago, I’m using blogspot platform. I have a question, Is there a difference for seo tips when using a free based platform (blogspot, wordpress.com,etc) and self-hosted website?
To run a you need someone who has solid experience with keyword research and PPC campaigns, as well as copywriting and analytics. On an ongoing basis, they must be prepared to track, analyze, and optimize the different elements of your campaign to get the maximum possible conversions.
Buzzsumo – I’m a big advocate that great content can seriously boost your SEO results and Buzzsumo gives you a complete look at the best performing pieces of content on the keyword/topic of your choice. Also great for monitoring mentions for your brand, website, or people writing about similar topics to you. It is incredibly useful for finding what type content people care about for specific keywords.
What’s great about Link Detox is that instead of having to analyze every single link, I can focus on the toxic and suspicious link, knowing that the rest of the links are healthy, which streamlines the process.
Text Tools is an advanced LSI keyword tool. It scans the top 10 results for a given keyword and shows you which terms they tend to use. If you sprinkle these same terms into your content, it can boost your content’s relevancy in the eyes of Google. You can also compare your content to the top 10 to uncover LSI keywords that your content might be missing.
If you have a lot of images on your site and you cannot improve performance with the recommendations given by the tools mentioned above you can consider using a CDN (Content Delivery Network) service such as Cloud Flare or Amazon Cloud Front
In this image I cannot show the rest of the fields but I have a similar analysis for many fields. When you look at this type of data over the top 10-20 keywords in your space, patterns quickly emerge and then all you have to do is identify and follow similar patterns (if they are white hat and safe!).
SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.
I really like the idea from Sean Si SEO Hack for Google crawl budget and robots.txt tips to use noindex or nofollow. I appreciate with him. If we din’t need to index massive files that we should obviously need to use that specially for images and tags.
Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.
Search Engine Optimization is something every website should do. By optimizing a website for search engines, you increase your chances of ranking high for your main keywords, which means you get more traffic to your site.
That gives me a huge number of suggested keywords which I can use not only for individual articles but to sprinkle throughout the article as well.One other tip for using the keyword planner is; Instead of typing in a keyword, find your top 2-3 biggest competitors and stick their URL into the landing page section.”
Ever write a post and wonder: “Is this post SEO friendly enough?”. Then you should give Squirrly a shot. It’s a WordPress plugin that automatically analyzes your content for SEO and human readability.

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There are lots of solid scripts out there. http://blockadblock.com does a great job of automating the config process — and encrypts on the fly. Always better to use as a “nag” screen and not a full “block”.
An added benefit of this SEO tool is that it works on any device, including tablets, computers and phones. This can be especially helpful if you are frequently away from your desk and don’t always have time to view reports on your computer.
Instead, this article is focused on organic search results with a goal of getting your website placed in the top 10 search results for your targeted keywords. There are several benefits to organic ranking over paid options including:
You can have more than one sitemap. If you want Google to focus its crawl attention to specific sections of your site, create a separate sitemap. These are for images, videos, profiles, and blog posts.
In most cases, the only ‘default’ parameter that will need to be changed will be the ‘limit of checked pages’, you want to ensure all potential URL’s are included in the crawl. A quick way to determine this to do a quick ‘site:youdomain.com’ search in Google:
At first thanks a lot Brian Dean to share a useful and beneficial SEO techniques. I need these types of update many days, at last got that and end of a hard work. I think in the next time you post the modern Google keywords ranking.
Optimizing your website pages for keywords you are actually targeting in your search campaigns will help your quality score. The better the quality score is, the lower your the cost per click, which means you can get more clicks within your budget. Additionally, if you work hard to rank a page for a specific term you may end up benefiting Google AdWords and Bing Ads, which will eventually find the page relevant for that target keyword.
You’re such a monster of practical and actionable content. This post oozes out your ability and force me to think that you deserve to rank for keyword “backlinks” on the first page. I wish I could clone you!! 😀 Simply awesome stuff.
Cognitive is a monster of a tool, it helps with rankings, competitor research, backlink analysis, content auditing and most predominantly Unnatural Link Detection and Link Removal. It really is a fantastic tool, which has a preview screen so you can check the sites, before deciding whether to add to a disavow file or leave them as a link. CognitiveSEO then creates a disavow file for you, which you can upload immediately to Google. Job done!
Though I feel the list is pretty great, I guess, we can add up a tool that tracks all the SEO Efforts as well. Just started off with ViduPM (https://vidupm.com/ ) and yep, that helps just fine. Do check that out, if possible.
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.
Screaming Frog – This is my go-to “on-page” tool that I use for SEO. It can do everything from basic on-page aspects such as meta descriptions and titles to more advanced items such as directives and ajax analysis. We own probably 5-10 licenses in our office and is definitely a tool that I use every single day.
Rather than just jumping on the latest SEO shiny-object practices in 2018, first shore up the three foundational SEO best practices—link building, quality content and keywords. While they are under Google’s spam microscope, these practices are still going to be essential for successful SEO strategies in the coming New Year. Your effort will be well worth it when start experiencing increases in search traffic, higher rankings, more frequent search engine crawling, more visitor engagement and increases in referring link traffic.
As you know, adding LSI keywords to your content can boost your rankings. The question is: how do you know which LSI keywords to add? Well this free tool does the job for you. And unlike most “keyword suggestion” tools that give you variations of the keyword you put into it, Keys4Up actually understands that meaning behind the word. For example, look at the screenshot to see the related words the tool found around the keyword “paleo diet”.
In 2016 Google began showing advertisements in the local business 3-pack results (aka “snack pack”) for almost every local business vertical. The new local ad effectively lowers the organic results down by one ranking position, since it’s placed above them of course. Even local businesses that have achieved #1 ranking positions in the local map pack are no longer #1.
Your site should also consist of evergreen “pillar articles” supported in a pyramid structure by smaller laser focused blog posts supporting your H2’s. Structuring and interlinking your site strategically will have a tremendous effect on several search engine ranking factors.
Marriage Spells are supposed to be very strong and effective. If you are in a relation and your lover is not committing or is taking time to decide if she or she or she wants to get married to you or not then these very strong marriage spells are used by which your love may marry you and you might be having a very strong and happy married life.
Yes, you can use this extension for your own site. But in experience this tool is even better for competitor analysis because it shows you the site’s Facebook and Twitter pages, what technology they’re using on their site, and traffic estimates…all from within your browser.
Hi there! So my choice would be https://hootsuite.com/ or https://buffer.com/. These are great tools to manage your social media accounts. But a word of caution: it is best practice to customize your content for each of your social sites if you have the time to do so. You have different types of followers on each platform, so they most likely want different content or the same material should be told in a different way.
Thanks Vistage for Sharing Valuable Important Post. Keyword research is the main part of SEO and search engine ranking. Without research, we did not get good results. I think google keyword planner is the best and another one is SEMRUSH. I always use both keyword research tools for best results.
The tool automatically crawls your website and checks it against an extensive set of industry expectations and standards when it comes to usability. I won’t list the full set of tests/checks in this article, but some notable features of the audit include:
It’s an all-in-one SEO suite full with rank tracker, site auditor, backlink explorer, brand monitor, competitor inspection and website analytics at very competitive pricing. Also, it has a 14 days free trial. Give it a try once you have time.

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A couple of years ago, fellow Ahrefs’ writer David McSweeney did exactly this—he tapped into the success of a Coke viral that was doing the rounds to pick up over 100,000 visits to one of his websites + links from the press.
1. Periodic SEO analysis: SEO is not static, nor is your e-commerce website. Your site and code will change. A developer may, with the best intent at heart, fix one problem but create another. Use a strategic SEO framework to ensure that everything is in sync with your economic and strategic goals.
Hi matt found this tool pretty useful https://kwfinder.com/ curious of your opinion.Here is my set of tools that i the use internet business promoter,Inspyder Backlink Monitor,long tail pro and buzz bundle.love your blog keep up the work.
Every single client you get will, for the most part, need variations in your SEO services. So getting a clear picture and systematic approach to how you will be handling the client services is vital. Mapping areas that need to be worked on like, On-Site, Images, content, video, backlinks, anchors, etc are necessary.
Everything we do for you is focused on increasing your lead generation rates. Through social media campaigns, building high quality local citations website optimization and the routine publication of quality content, we help generate consumer interest and inquiry into your products or services, ie searches for “ac repair” would send a lead directly to you.
Victorious SEO was founded to help business owners win the battle of search engines. The world of search engine optimization is filled with mediocre agencies who promise everything and deliver little. We set out in 2012 to change that standard.
1) Authoritas – I know there are plenty of other rank tracking solutions out there (Moz, AWS, Wincher, AuthorityLabs, etc) but I don’t use Authoritas just for its outstanding feature set, awesome market analysis capabilities and fantastic big data capabilities; I use it because of the people behind it. The support is really good (almost always responding in just a few minutes) and whenever I’ve asked them if I can temporarily add a prospective client to the system without incurring additional fees they’ve always agreed. Great products and awesome people behind it.
One feature that I’ve worked hard at is the competitive analysis. Part of the success of online marketing is knowing how your competitors are doing. Information about their websites is free for the looking:
Not only is Screaming Frog’s Spider Tool a great tool for finding issues with your on-page content, it is great for getting a list of technical issues as well! It can help identify links with 404 errors or long redirect chains, find URLs that have been blocked by your robots.txt file, as well as help you generate an XML sitemap. The best part is that you can export a list of these and hand them over to a developer and let them deal with it! Sorry to all developers who are reading this.
If 2017 taught us anything, it’s that your content has to be relevant for your website to be relevant. Topic clusters are becoming an SEO basic in 2018. What are topic clusters? Think of it as virtual siloing or website theming. It’s an internal linking strategy that shows search engines that your site has strong relevance and comprehensive content. Here’s a great in-depth piece on topic clusters.
We create battle plans for approaching each specific situation, which means you’ll always get a customized SEO solution. Our goal as a USA SEO company has always been to provide the highest level of service to our customers. This means that you’ll always find a cheaper agency than us.
Hotjar.com is really great for analysing your UI. You can record your visitors interacting with your pages, create heatmaps, conversion funnels, and it’s really easy to use. I’ve personally used both those tools and gotten really great insights.
Users of your site may have created bookmarks to these pages. By implementing redirects, you can be sure to direct the user to the page on the new site that most closely matches where they were trying to get on the old site.
53. Vertical Measures – Although these webinar broadcasts can get quite specific and niche-oriented, you can also find easier to approach subjects, like link building strategies and creating content marketing plans. They also come with downloadable slides.
It’s a feature that Google has introduced recently and not many people are familiar with it yet, but they should be. I love it when tools help you keep track of your site, without having to login every day.
Screaming Frog is superb at scraping a site, much like a search engine would. It runs it’s rule over all links and pages of the website offering data on Status Codes, Page Titles, Meta Descriptions, Robots Meta Data and put it all into a filterable spreadsheet.
Many businesses call our online marketing team with a goal to be #1 on any Google search for a set of important keywords. This is a goal that illustrates a fundamental misunderstanding of what SEO really means. There are hundreds and hundreds of different keywords and keyword combinations that users might search for to locate the information that you want them to see. A searcher might even be typing in a search query as a question. Imagine limitless numbers of competing pages, all with similar content and it quickly becomes apparent, how impossible it is to rank number one in every single search for each relevant “key phrase” you can of.
Ultimately, we awarded Editors’ Choices to three tools: Moz Pro, SpyFu, and AWR Cloud. Moz Pro is the best overall SEO platform of the bunch, with comprehensive tooling across keyword research, position monitoring, and crawling on top of industry-leading metrics incorporated by many of the other tools in this roundup. SpyFu is the tool with the best user experience (UX) for non-SEO experts and the deepest array of ROI metrics as well as SEO lead management for an integrated digital sales and marketing team.
With content machines/generators/spinners there will be threat to original content writers because with the same content users are able produce no.of articles by simply changing the wording and terminology. Am I right Mathew..??
#4 of Best SEO Companies of March 2018 – Over The Top SEO LTD also known as O.T.T is an international Digital Marketing Company that specializes in SEO/Web Development and Design/Lead Generation/Unique Optimization and Hosting. Our knowledgeable staff and tools can help increase the rate of relevant ORGANIC traffic to your website. Our services will provide a higher click through rate (ctr) and increase your company’s brand recognition. As a company, we are committed to training that will enhance your ability to maintain and optimize your search engine optimization.
There is a lot involved with search engine marketing. In fact, it can be a bit overwhelming, even for those with a great deal of experience. The good news is that by taking it one step at a time, it is not hard to learn. And once learned, search engine marketing can provide an effective method of driving highly targeted visitors to your web site.
The advantage of paid search is that you can have your website listed on the first pages in a prominent spot on Google and other search engines. However, showing up is only part of the process. You need to create an ad that not only leads to clicks, but to sales or whatever result you’re looking for. If you don’t know what you’re doing, it’s possible to write an ad that people are drawn to and click on, however, you don’t make sales. Since you pay per click, and clicks can add up quickly, you can lose money. For example, if you pay 50 cents per click and 100 people click the ad per day, that will cost you $50 for the day. If you let the ad run for the month, you’ll pay $1,500 ($50 a day multiplied by 30 days) for those clicks.
Join us on Thursday, March 8th at our new venue (Communion Neighborhood Cooperative) and new time (6:00pm). Even better, you get to network with your fellow digital marketers and enjoy a glass of beer, wine, or whiskey with appetizers and pizza.
Instead of hunting for broken links page-by-page, The Broken Link Finder proactively searches the web for them. Just search for a keyword and the tool will scour the internet for broken links…and hand them to you on a silver platter. Then you can hit up the Wayback Machine to see what the content was (and create something similar/better).
BrightLocal: This is a great tool for managing local campaigns for clients. It gives you an in-depth understanding of local keyword rankings for a given zip or a geo. Also, it is pretty handy when it comes to citation building and monitoring.

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Leave the pages up. If the items will be in stock later, leave pages up just the way they are. Don’t delete, hide or replace them. Don’t add another product to them or redirect visitors to other pages.
Really great helpful SEO tools these are. Very useful SEO article for anybody who want to be a SEO professional and who want to take SEO service for their webstie. These all are great parameter for measuring SEO. SEO related another tips and topics are here http://www.oathseoservice.com
On a side note, Redditors hate companies who self promote. These posts are often downvoted and the user is often called out to answer to the community. When you’re writing, stay true to providing value. Your content should be less self-promotion and more about helping users find the information that they’re looking for.
Search is growing at a great pace and tools like these add on productivity like anything. Have been a strong believer of the Data Driven decisions and most of these tools help with the same in an amazing way!
Regarding internal linking, i believe that in the case of two links pointing to an internal page, being one of those links in the group i mentioned above, they will considered only the one witch feed the algorithm with more information. In sites that have the menu before the content, it will be the second link. I think that’s the smart way for them to analyse all the links to better understand the destination page content. And they are smart 😉 .
“I’ve been working with Victorious for six months and have been continually impressed with their thoroughness and dedication. Despite the short time that we’ve been working together, I’ve seen significant increases in the number of keywords that my site ranks for and sessions. Plus, they’re a top group of guys who not only know their stuff, but are super-friendly with it – always willing to take the time to explain recommendations and provide more information whenever needed. Recommended!”
137. SEOmastering Forum – Another resource that might steer you towards useful information and discussions. However, I wouldn’t recommend the Marketplace category, since gray and black hat tactics are often discussed and contracted there – practices Google badly frowns upon, and which you want nothing to do with.
Competitor analysis is a great way to gain insight and form a basis for a campaign. Ahrefs enables me to see who is linking to my competitors and what their top content is. Being able to see who links to my competitors will help identify what forms of links are working in that industry. Knowing what content has worked well for my competitors helps formulate content ideas that are likely to perform well.
Boostability was created in January 2009 with the idea of creating affordable and effective SEO services for the small business marketplace. This was a revolutionary concept because SEO companies in general have avoided marketing to small businesses because they were not able to provide an effective service for the budgets that small businesses could afford and they were not able to deliver a scalable service that was profitable. Boostability founders saw this challenge as a tremendous opportunity, they set out to do what no SEO company has been able to do, deliver cost effective SEO services that produce results. Our primary operation is to partner with organizations that service small and local businesses and who want to provide quality SEO to their clients.
Having a list on paper or a spreadsheet of all top, mid, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high and medium priority keyword from your keyword research should have a corresponding page on your site.
It can generate an XML sitemap suitable for submission to Google too, and help check a site for unique page titles. Apart from this, for SEO, you can see at a glance links with 301 redirects, or canonical issues, or even old links to dev servers, etc.
The dark web is notorious for its nefarious listings. Drugs, guns, weapons, and terrorism tend to dominate discussions about the dark web. However, the dark web (as people tend to think about it) is mostly legal. That doesn’t mean, though, that it’s safe. This report explores an area of content seldom discussed outside of dark web criminal circles: fraud guides. These guides are widely … Continue Reading…
Each and every single tips are really helpful,especially the Facebook ads keyword trick.One thing I would like to mention that this article is too big to read and it may bore readers as well.So I suggest if you break it into part 1 and part 2 you’d get much traffic.
176. UX Design for Mobile Developers – Going mobile is not just about adapting your SEO tactics (such as keyword research), but about adapting your site to offer your users an excellent experience. This in-depth course on mobile UX is aimed at web developers, but since it’s free, you may want to go over it just to know what’s expected, and to know what to demand of the mobile devs you’ll be working with. It’s 6-weeks of neatly packed information for beginners in video format, plus exercises to help settle everything you learn.
Schema has also become increasingly important throughout 2016 and will likely to continue to grow in significance as we head into the new year. Google uses these markups in a variety of ways. For example, they are used:
With a huge, updated index Majestic is one of the top link analysis tools on the market. The tool also has a few helpful propriety metrics like “TrustFlow” and “CitationFLow” that tell you whether or not that site you want to get a link from is authoritative or spammy.
There are elements of SEO where science and art must intersect but for gathering of competitive information – the things that tools can do, then there is really nothing more powerful than Google itself and it will always be free.
To help point you in the right direction, check out the section from Richard Conway. Start about 2 sentences prior to him speaking about Richard Branson. Also, you may read Mandy McEwen’s contribution. The “that that” required me to re-read that sentence so many times it was truly maddening. I learned, however, that focusing can also be spelled as “focussing.” That was a really cool discovery — I really didn’t know that.
You’ve created an awesome website – congrats! What you need to do now is bring people to it. For your website to come up high on search engines like Google and Bing, you need to understand a little bit about the world of “Search Engine Optimization” or SEO.
As mentioned above, it’s not just the case that these are tools for agencies and consultants, but all marketers should be aware of what’s available and what their team are using. With the vast array of tools out there, it’s difficult to know which may be relevant, so it’s best to break down or categorise them. So if you’re thinking of reviewing your tool set for 2017, here’s what we recommend.
Nice post. Great list of Keyword Research tools. Really helpful article. I am using different keywords research tools. Google keyword planner is really good, it is free. This tool is beginner friendly. But SEMrush is the most powerful keyword research tool. It is really easy to find the profitable keywords using SEMrush. Thanks for your article.
Incurring and Remedying Online Injuries Event Details Speaker: Mazin A. Sbaiti of Sbaiti Law Date September 13, 2017 Schedule 6:00 pm – Registration & Happy Hour 7:00 pm – Presentation 8:15 pm – Networking Location NOAH’s … [Read More…]
If you’ve seen ads appear at the top or right of search engines, then you already know what SEM is. When your ads display in these optimal, highly visible positions, your business can have an edge over your competition. Plus, most searchers only click on the first few results, which gives these premium ad spots a visual advantage to catch the attention of your future customers.
The reason why these are great for SEO, social shares, and traffic, is that you are reaching out to a bunch of industry experts who already have a following and brand in place. It also makes for an easy way to create a 10,000+ word article simply by using the feedback from others you’ve interviewed.
In just a few clicks – whether in their dashboard or their browser tool – you can create some truly beautiful images that will capture your readers on your posts, or convert them to your site from social. Both being really good for your SEO.
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91. SEO 101 Page Optimization Like a Pro – Thorough and significant, this piece written by Zain Shah for Search Engine Journal segments information well and stands as a pretty good guide for optimization.
You can get multiple links from the host’s site for a lower cost than most link building sites charge per link.   Since the shows are about you (the guest) there are tons of additional benefits like personal brand building and influence and niche authority.  The show host also often promote you in the social media channel and sometimes even email newsletters.
Disclaimer note: Some of these companies have done sponsorships with Search Engine Journal in the past, but these are genuinely tools I use on a regular basis or have been repeatedly recommended from other SEOs. All links are nofollowed. 
Glad to say that these are no doubt the wonderful one which delivers good results. Presently I am using Moz and Google Analytics. As you mentioned: Google Analytics is the father of all SEO tools.”Ha, ha, it’s very true of that statement, and one can check out various aspects by using it. Glad to know your findings too by using it by checking your client’s page. Thanks for telling about that story too.
It was insane. I was trying to find techniques to promote my virtual product(clone script) and i ended up by this post. I couldn’t stop myself reading this even if i am on job and used it to know tremendous techniques. Still Looking for SEO of that Clone Script Website.
Search engine traffic originates from voluntary, audience-driven search behavior. This means the visitors from a search results link (or otherwise engaged in search results) have not only selected your content (link, image, video or other format) from among your peers, but chose the search query that resulted in your content (ad or organic) being shown.
LinkPatrol (one-time fee of $50-$200): I have to mention SEJ’s first-ever plugin, mainly because it was born out of a brainstorming amongst our staff about what we were missing from the available SEO WordPress plugins on the market. It allows you to search by domain or anchor text to find outbound links. This is perfect for cleaning up your links, especially if you used now-black/grey hat tactics in the past, like link exchanges.

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Once I’ve completed my analysis, I drop all of the backlinks for the top competitors into a file and sort it by Domain Authority. I can then work with this list to eliminate all of the pages that are not indexed in Google, that have low Authority, low TitleRank, etc and voila I have a phenomenal list of link prospects.
My three go to tools are Moz, Majestic, and SEMrush. Moz and Majestic we use for link analysis/finding backlink targets and also, analyzing search results to see how competitive they are. We tie this into topic analysis on SEMrush, to determine what kind of potential a search result is, how competitive it is, and how we’ll get links (or how many we need). That’s the three sentence description, but a more in-depth take can be found in our recent post on increasing website traffic.
Google’s PageRank Although Google’s PageRank is but one factor Google uses to determine its search results, it is a popular topic. Step eight provides basic information to you better understand the importance of PageRank.
User experience (UX) for SEO is becoming more important in 2018. A good user experience, according to Google, is having a quickly-loading, responsive, mobile-friendly website. The content should have high readability. When it comes to SEO, readability means non-technical writing and structural cues (think H2 tags and bullet points) as well as inclusion of images or video. The Flesch Reading Ease test is a great tool for SEO readability in WordPress.
Full link audits can get pretty cumbersome and expensive for the client if they have a large number of linking domains. But a quick link profile can help us decide if a full audit is needed in the first place.
Unlike other digital marketing companies, ShootOrder’s digital marketing services include conversion optimization, on-site marketing, influencers marketing, marketing automation, web data analytics, e-commerce marketing, Facebook & Twitter apps development.
Choosing the right keywords, for example, takes a thorough understanding of a business’ goals and objectives—it’s easy to spend a lot of energy aiming ads at the wrong people. That isn’t to say a good campaign will be optimized from day one, either. Running a PPC campaign takes a lot of time, refining keywords, groupings, tweaking ad copy, revising the landing page, and monitoring results.
Rise Interactive Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Rise Interactive. To learn more about us and manage and complete your brand description, please click here.
In the example below, when you click on the link with anchor “increase the intensity” you will be redirected to a page with-in the website to find out more information on how to increase the intensity of an exercise.
Exults Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Exults. To learn more about us and manage and complete your brand description, please click here.

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The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results.
18. Give away free stuff. The more content you can make available for free — samples, whitepapers, software, tutorials, tips, coupons, contest prizes, etc. — the more people will link to you so they can pass it on.
Deep Crawl lives up to its name. It scans every page on your site and gives you a comprehensive report that lists out you how many H1 tags you have on each page, noindexed pages, broken internal links, broken external links etc. Heck, it even tells you if your Twitter Card descriptions are too long.
I think I am going to focus on technique number 8 seo juice to your inner pages.Because (your another technique :)) many of my articles are sitting on the page 2 and 3. Thank you so much for these techniques.
Redirect Path for Chrome is a highly recommended on-page tool and valuable little plugin that can help you quickly identify the number and type of redirects if any, that brought you to a page. This is incredibly useful for page migrations and site clean-ups. I use this little extension every day to check on the number of chains in a redirect to a page.
Hopefully learning seo will allow me to generate leads which I can monetize as well as drive more bookings into my own businesse. As soon as I get the money in its employing the right people to take over my businesses and I’ll be spending some much needed me time on a beach somewhere!
Hi Brian, Just wanted to say thanks for another great read. The options are all very helpful and some slightly easier to do than others but as always its trial and error starting with the ones that suit you most. Thanks again.
Google Analytics is a tool that right off the bat, you need to be using. Dive deep into the metrics and understand audience insights, strong landing pages, user interaction, bounce rate, and more. It’s free and it’s Google’s own tool. Don’t disregard it.
In the early days of SEO (Search Engine Optimization), it was enough to use your target keyword a bunch of times on a page. Unfortunately, that led to shady SEO companies who would follow a practice called “keyword stuffing,” which was essentially the severe overuse of keywords in on page text. In modern SEO, this is considered a “black hat” practice. Instead, your SEO company should strategically use your target keywords in title tags, meta descriptions, page headers, and contextually throughout the on page text in order to make sure that the search engines know what the page is about.
Shopping campaigns can assign custom bids all the way to the product level. You can decide to assign a standard bid for a product category (or brand or any other variable) and then increase or decrease the bid for the needs of a specific product.
Brilliant, a new inventive way and original. I like read your SEO articles as they are easy to understand, new and applicable. I found many seo-related articles in other websites, but they tend to repeat what other blogs have described. thanks Brian.
11. Create and upload a simple robots.txt file. These tell search engines what you allow or disallow them to add to their search engine. Google has a good description of how to make robots.txt file here. (It takes about five minutes.) Add your sitemap location to the robots.txt and you won’t have to submit it to the search engines manually like above. Just add sitemap: http://example.com/sitemap_location.xml to the robots.txt file.
Long title? When you have a lengthy headline, it’s a good idea to get your keyword in the beginning since it might be cut off in SERPs towards the end, which can take a toll on your post’s perceived relevancy. In the example below, we had a long title that went over 65 characters, so we front-loaded it with the keyword we were trying to rank for: “on-page SEO.”
Hubspot is a platform, but it is not meant for doing SEO as it is. It is a powerful inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.The SEO part of HubSpot is basic, and though it does provide some info for a marketer, it is not even 10% of what is needed to get a website or webpage to rank. If you are a marketer or a Sales person and getting top search engine rankings is not your job, you will appreciate HubSpot’s marketing, lead generating and nurturing power. But if you need to run SEO campaigns, you should better look for specialized SEO tools like SEO PowerSuite.
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Rival IQ allows me to do competitor research for clients quickly. I can enter a list of domains and in a couple of hours or less, Rival will pull in their MozRank, Domain Authority, number of backlinks, top keyword rankings, and key on-site SEO settings.

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Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
Before thinking of off page SEO, a website owner should start with buying a good webhost or dedicated server with 100% uptime and unlimited band weight, then buy dedicated IP for your domain. You don’t want to share your traffic and data with anybody. You must choose the right domain name for your product or service. Then design or redesign a clear, user, search engine friendly and mobile friendly website. When this is done then measure your site’s speed and optimize it for getting maximum exposure on all platforms. It helps your PPC campaigns.This way you pay lesser if your website is aligned with search engine algorithms. Google has site speed tool here.
3. WordPress – Without a good site for a SMB they have no hope. Most local businesses could build on WordPress and should. Out of the box there is no other platform that will perform better in search results with very little help.
SEMrush is better priced than other SaaS-model tools like Moz, HubSpot or Raven, although SEO PowerSuite is still a less expensive solution with support of unlimited sites and keywords and more search engines.
Their SEO service partner had to be able to recommend best-in-class strategies and tactics to try to establish and maintain Page 1 organic positioning on in every market they are present in for branded and non-branded search terms.
In conjunction with an XML sitemap, a robots.txt file will establish what activities crawlers are permitted to perform in relation to each page. Including one in the top-level directory allows you to control the way that a search engine crawls and indexes your site. It can be specified for different types of crawlers, allowing you to establish different protocols for different search engines.
Specialized search engines focus on serving up results for a specific topic or from a specific type of media. Vertical search engines may let you dig deep into video results or refine your search to sites focused on one industry. These engines serve as great sources of engaged traffic and learning how to increase your rankings on them can have a huge pay off.
Buzzstream – There is no getting away from the fact that links still really matter for rankings and the best way to get links – outreach. Buzzstream allows you to outreach at scale. Whether it’s broken link building, content promotion or influencer targeting, Buzzstream makes it easy for you to build links at scale.
BeyondROI Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of BeyondROI. To learn more about us and manage and complete your brand description, please click here.
Black Hat SEO is just the opposite and is not at all recommended. This strategy focuses primarily on and around “poking holes” in search engine algorithms, or finding loopholes. The intent of Black Hat SEO is to manipulate the search engine ranks in order for your site to receive traffic. Buying links, keyword stuffing, invisible text and spamming blogs are just some of the popular Black Hat strategies. These techniques will not provide long-lasting results – and will most likely get your website blacklisted by search engines sooner than later.
It’s a feature that Google has introduced recently and not many people are familiar with it yet, but they should be. I love it when tools help you keep track of your site, without having to login every day.
Using long-tail keywords may be more efficient to this end, since website visitors searching long-tail terms will often be more qualified. In other words, you’ll bring in the right type of traffic — visitors who convert — by using long-tail keywords.
133. WebmasterWorld – It may be difficult to make sense of this complex forum at first, but it doesn’t get any better than this. Everything “webmaster” is discussed in here, and you’ll also stay on top of news concerning Google, social media platforms, and more. At the bottom of the page, there is a forum index, so you can select the subjects you’re interested in. I suggest starting with Google SEO and checking out some of the discussions there. You must register before having access to forums and threads.
I’ve noticed you mentioned Google PageRank as well. Since PageRank is not updated anymore in the last couple of years, you might already have thought about using an alternative? I’m not sure if you have heard about LRT Power*Trust?
Hi Matt, just wanted to say thanks.Been scouring the web for months for certain SEO help. Found exactly what I was looking for in three of the first articles I read on here. Incredible info. Appreciated.
We use white hat and result oriented SEO methods to deliver rankings that last. While sweeping algorithm changes are wiping out businesses, our ethical and safe practices keep you safe from all such updates.
I tried Wikipedia back links so many time but they are not stable. Wikipedia editor delete your links very quickly. Can you please suggest any foolproof idea to gain back links from foolproof Wikipedia ?
On a side note, Redditors hate companies who self promote. These posts are often downvoted and the user is often called out to answer to the community. When you’re writing, stay true to providing value. Your content should be less self-promotion and more about helping users find the information that they’re looking for.
Select landing pages that are relevant to the ads and keywords that you selected. If your page is not optimized for your target keywords, there is a high chance you will not perform well from a quality score standpoint
This resource is a practical template aimed at helping content editors to improve how they create and update copy for web pages to improve their ranking in the organic search results of Google and other search engines.
What to make out of these quality guidelines: All signs point to improving the mobile usability of your site (as already mentioned above), as well as establishing yourself as an influence within your niche. By building your expertise and knowledge in your industry, you can establish your authority as a subject matter expert, thus earning the trust of your audience.
Unbounce.com is worth noting—I used the service to generate landing pages quickly when I need to. I’ve used Unbounce landing pages with a lot of the New gTLD research and testing that I’ve done in the past few years. I can easily create a landing page, duplicate it, and get analytics and conversion data.
The SEO Spider Tool is an awesome website crawler. With it, you can get critical data on every URL. Download it and take it on a spin. You can use the Spider Tool to crawl up to 500 pages with the free version. It will let you know things like which pages have duplicate title tags and where you are missing important tags that will help indicate to crawl bots the content of your page.
Brian, I have been following you for 1.5 years now. Your tips and tricks about link building and seo has enhanced my knowledge to an extent that i write about it in my blog and also teach other people who seo-noobs.