19. SEO Tutorial for 2016 and Beyond – Your online education will be much enrichened by learning from this SEO tutorial for beginners. Webpage FX is a wholesome resource of information on all levels and offers some interesting eBooks as well – I mention those that might interest you in the Essential Readings category below.
But…. if you want to see how the other guys are doing it, have an easy job where all you need to do is collect the data, or are looking for a bit of backlink-inspiration, or needing a backlink profile you can be proud of – the tools above are a good place to start.
Another example when the “nofollow” attribute can come handy are widget links. If you are using a third party’s widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a webmaster may not control. If removing such unwanted links from the widget is not possible, you can always disable them with “nofollow” attribute. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet.
Now that people have joined the conversation on your blog, you should make sure they stay in the conversation. That’s why you should install the subscribe to comments plugin, that allows people to subscribe to a comment thread just like they would in a forum, and sends them an e-mail on each new comment. This way, you can keep the conversation going, and maybe your readers will be giving you new angles for new posts.
It wouldn’t be wrong to say that we live in a digital age which is characterized by a whole lot of advancements, innovation and of course a huge amount of convenience. In fact, every single physical activity has its corresponding digital form. Of course, there’s no denying the fact that there are still a few physical activities which haven’t gone through the digital transformation as of yet. However, we have already gone through a massive transformation over the past few years and eventually, there’s an incredible dependence on the digital technologies nowadays as they seem to save a whole lot of time and effort. Most importantly, they have proved to be pretty effective in reaching accurate results. Just think about the ways we are being helped by the Google search engine results no matter what the query is. Isn’t it amazing about the way Google search engine provides us with the most relevant results to our Google searches every time? It isn’t that easy for any website to be on the search engine results page (SERP). What it takes is of course, a great deal of relevant contents and also a great deal of search engine optimization to get there. If you are a service provider and your website is not in the top three results, you are certainly missing on huge sales opportunities.
Let me give you just one example. We have a client that is in the real-estate niche. Focusing on a specific type of real-estate purchases. We made a move this year to look more for long-term strategic partnerships rather than one-off guest post. We wanted a more robust backlink profile that would benefit both parties long term.
You’re going to want to look for pricing options for tools that are fair for you. Think about how much money they can make you if they work and then think about how much you have to pay for them. If the tools are not going to pay for themselves, you have to avoid working with them. It’s a lot better of an idea to work with what is fairly priced than going with something that is going to take you way too long to make money off of for it to be worth the investment.
Agree with Victor G says “Sometimes, I can’t believe these articles are available for free”. This great post of your helped me to learn about many new tools. Can I ask you a question? None of it are One-Time fee such as SEO Power Suite. Is it are not recommended tools?
The caveat in all of this is that, in one way or another, most of the data and the rules governing what ranks and what doesn’t (often on a week-to-week basis) comes from Google. If you know where to find and how to use the free and freemium tools Google provides under the surface—AdWords, Google Analytics, and Google Search Console being the big three—you can do all of this manually. Much of the data the ongoing position monitoring, keyword research, and crawler tools provide is extracted in one form or another from Google itself. Doing it yourself is a disjointed, meticulous process, but you can piece together all the SEO data you need to come up with an optimization strategy should you be so inclined.
All professional SEO plans incorporate both an on-page SEO strategy and an inbound one. But what does that mean? On-page SEO is the process of carefully and meticulously editing and re-programming a web page or its content to better fit within the guidelines of search engine crawlers. Inbound SEO involves building up the importance of that page by creating partnerships and link-backs from other authority sites around the internet.
Buzzstream – There is no getting away from the fact that links still really matter for rankings and the best way to get links – outreach. Buzzstream allows you to outreach at scale. Whether it’s broken link building, content promotion or influencer targeting, Buzzstream makes it easy for you to build links at scale.
This free tool hooks up to your Google Analytics account and tracks your traffic. It then tells you exactly the point that an algorithm change happened, so you can see if it changed anything on your site.
Make sure that is site structure is well enough to allow search engines to crawl your site perfectly. Write an in-depth article on the topic & avoid using multiple keywords. At first, try to rank for a single keyword then let search engine gather keywords and rank your page for other keywords.
The Google Pack – You might consider this cheating, but Google Adwords, Google Search Console and Google Analytics pack a powerful punch for creating strong SEO campaigns. Of course, it takes a little Excel magic to get it to work seamlessly, but it’s well worth it in the long run.
Looking for a partner to help you take your in-house Search Engine Marketing (SEO and Paid Search Advertising) campaigns to the next level? We provide a range of services to help you get there, including consulting, training, and online PR.
Online marketing is an industry consisting of a large array of solutions including search engine optimization, pay per click management, and reputation management. Due to the nature of the industry, many businesses opt to outsource their marketing endeavors towards providers which specialized in creating comprehensive online marketing strategies. These efforts ultimately save time and money as an in-house team would need to learn to work together in order to create a strategy as effective as one produced by an agency.
78. Link Building is Not Illegal – You can take his word for it, he’s Matt Cutts. Although almost 2 years old, this interview of Eric Enge with Matt Cutts is still quite relevant, because it gives us feedback directly from Google on how we should approach link building, and what types of approaches can be more successful.
SEM, PPC advertising, paid search—call it what you want!—is a great way to boost your online exposure, increase traffic to your website, and gain more customers. Take a look at your budget and the keywords that relate to your services and start an SEM campaign today!
As soon as you hit Save, it’ll give you some options but in most cases you won’t need those. It generates an XML sitemap for all your posts, pages, custom post types and all your taxonomies like categories and tags and (if applicable) other custom taxonomies.
So many blogs out there just write the same old content over and over again that isn’t helpful…thanks for not being like every blog! There’s a lot here to take in, and I bookmarked it to work on some of these things the next couple of days.
173. How to Convince Your Boss to do SEO – One of the more practical aspects of doing SEO implies convincing bosses or clients that they need SEO. That’s not saying you need to become a salesperson, but that you have to know how to educate others on the importance of online marketing and all that it entails. This guide by Nicole Kohler explains how.
When formatting your posts always have in mind the user experience. Can the user identify the main sections of your post (H2 tags) just by looking at the page? Is the text easy to read on all devices (smartphones, Apple Ipads, Android tablets etc)?
Tip: Along with delicious I search on scoop.it for similar opportunities. If they liked an article related to a year.. say 2013 and you update the resource to 2014 chances are they’ll share it. Kind of a twist on your delicious + sky scraper technique. You don’t even have to make the content much different or better, just updated! Got some fantastic links recently because of it.
Crawlers are largely a separate product category. There is some overlap with the self-service keyword tools (Ahrefs, for instance, does both), but crawling is another important piece of the puzzle. We tested several tools with these capabilities either as their express purpose or as features within a larger platform. Ahrefs, DeepCrawl, Majestic, and LinkResearchTools are all primarily focused on crawling and backlink tracking. Moz Pro, SpyFu, SEMrush, and AWR Cloud all include domain crawling or backlink tracking features as part of their SEO arsenals.
You may have heard that Millennials are entitled, and that Generation Z are computer obsessed. But have you ever considered the other ways in which these generations of people, which are so close together in age, differ? Silver Door Apartments decided to take a look at the differences bet…
Search engines reward you when sites link to yours – they assume that your site must be valuable and you’ll rank higher in search results. And the higher the “rank” of the sites that link to you, the more they count in your own ranking. You want links from popular industry authorities, recognized directories, and reputable companies and organizations.
Yesterday I was re doing our process for ideas and alltop was a part of it. Now I have also known it was a bit spammy (some of my grey sites are featured ) but now it seems way too bad. You have places like new York times next to random adsense blog x. Guy kawasaki needs to really start giving some sort of influence ranking or at least culling the total crap ones.
Often there are many external links or backlinks available on your website that you want to remove. Remove’em is a tool that will allow you to control your backlink profile with unnatural backlink removal and clear all bad links that have accumulated over time. This helps you avoid any penalties that would have otherwise been charged. Using Remove’em will also help you recover any site, get penalties lifted and result into better traffic with happier clients. Remove’em finds out the bad links using an automated anchor text system and link feature analysis. Its complete removal solution includes outreach tracking, finding contacts and disavowing formation with third-party validation.
Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. While there’s no minimal or maximal length for the text in a description meta tag, we recommend making sure that it’s long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information would need to determine whether the page will be useful and relevant to them.
The first thing to change is your permalink structure. You’ll find the permalink settings under Settings → Permalinks. The default permalink is ?p=, but we prefer to use either /post-name/ or /category/post-name/. For the first option, you change the setting to /%postname%/: