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This is generally not something you want to change after posts have gone live. If people have already linked to it, try to not change the permalink anymore and if you do, make sure the post is properly redirected. In most cases WordPress should redirect the old URL to the new one but if it doesn’t you need to make the redirect manually.

The rest of this document provides guidance on how to improve your site for search engines, organized by topic. You can download a short, printable checklist of tips from http://g.co/WebmasterChecklist7.

3. Ahrefs so we can track all of our earned links from SEO & Content Marketing and conduct link audits.I really wanted to put buzzsumo and screaming frog on here but this is what I would pick if I could only have 3.

Cool Feature: SEO Monitor takes Google Analytic’s data, mashes it together with your rankings, and helps solve the “(not provided)” issue. This is SUPER helpful for discovering keywords that convert well for you. That way you can put more SEO muscle behind those keywords.

You can get multiple links from the host’s site for a lower cost than most link building sites charge per link.   Since the shows are about you (the guest) there are tons of additional benefits like personal brand building and accumulating influence and niche authority.  The show host also often promote you in the social media channel and sometimes even email newsletters.

But LRT’s cool feature is its “Link Detox” tool. This tool automatically scans your backlinks and shows you which links put you at risk of a Google penalty (or links that already caused a penalty). In other words, it makes identifying spammy links super easy. When I ran a test of Link Detox it was almost 100% accurate at differentiating between good and bad links.

It can scan the whole your website and help you get a comprehensive report that lists out different information, like how many H1 tags you have on each page, broken internal links, broken external links and non-indexed pages among others.

We recently aired a webinar on attribution that polled the audience on reasons they haven’t adopted attribution more widely. The most popular answers: It’s too complex and expensive to get much of a foothold, and it’s hard to know where to start.

114. Keywordtool.io – In many ways similar to Ubersuggest, this keyword tool has the extra value of adding alphabet letters at the front of your selected keyword as well, so it searches for a + coffee, b + coffee, etc. More than that, it combines your keyword with 0-10 numbers as well, so your list is nicely completed. It is ideal for getting into long tail keywords and expanding your keyword groups.

I know there are lots of SEO tools out there, but is there any particular reasons for not including SEO PowerSuite into the list? I’ll be extremely grateful if you share something about your experience with the tools (if any).

Ahrefs – While Screaming Frog is my “on-page” tools, Ahrefs is my “off-page” tool. Ahrefs in my opinion has the best backlinks index on the web. It allows you to take a quick glance or in-depth view of your backlinks, and it does a great job of it. I’ve been using Ahrefs.com now for almost 10 years, and they have never let me down!

You can specify what regional search engine you want to see the results from. Even though you reside in one country it doesn’t mean that you can’t retrieve search data from another. This option allows you to specify that.

Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research.

Learn the latest about Google Search and the evolving search landscape from the source. Google’s Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site. more

The SEMRush Site Audit is a great tool to quickly analyse/review the technical set up of any website. The results can be easily shared or export for further analysis, and should give you a clear indication of where the main problems lie.

In order to bring your education as close as possible to taking a step-by-step class, you should begin with one of the more comprehensive guides available online. The ones below will provide you with your first steps into the SEO world and get you familiarized with important terms and concepts that you’ll be using throughout your work.

As you work to tie in SEM with other channels — or even just to figure out the value of your SEM touchpoints across devices — remember this: The only actions you will take as a result of attribution data are to reallocate budget across channels, or to turn certain channels on or off.

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“All of these positive elements factored together combine for a type of website that Google wants to rank highly in the search engines. If the user finds the website beneficial, you can bet Google will as well.”
This tool just had a major overhaul. SerpStat remains an excellent keyword brainstorming tool. It generates lots of keyword ideas like before. But this updated version now provides helpful data like search volume, competition and more.
“I chose to work with Victorious because I felt like I was a small fish in a big pond. Obviously when searching for an SEO company, you start with a Google search. When they came up first, I knew something was right. Instead of dropping the campaign data off at my door step, we hopped on video calls, shared screens, and dug deep through every single step of the process that we were about to engage in. In the first six months, our return on investment was over 600%. I wouldn’t choose any other SEO agency to handle the job. Real people with real results.”
Analyze search term reports with the goal of finding long tail search terms to add to your campaigns. Long tail keywords are keywords with three or more words in them. They are very targeted and usually don’t have huge search volumes but they can convert at a better CPA.
Website-specific crawlers, or software that crawls one particular website at a time, are great for analyzing your own website’s SEO strengths and weaknesses; they’re arguably even more useful for scoping out the competition’s. Website crawlers analyze a website’s URL, link structure, images, CSS scripting, associated apps, and third-party services to evaluate SEO. Not unlike how a website monitoring tool scans for a webpage’s overall “health,” website crawlers can identify factors such as broken links and errors, website lag, and content or metadata with low keyword density and SEO value, while mapping a website’s architecture. Website crawlers can help your business improve website user experience (UX) while identifying key areas of improvement to help pages rank better. DeepCrawl is, by far, the most granular and detailed website crawler in this roundup, although Ahrefs and Majestic also provide comprehensive domain crawling and website optimization recommendations. Another major crawler we didn’t test is Screaming Frog, which we’ll soon discuss in the “The Enterprise Tier” section.
SEO best practices continue to and evolve as Google adjusts its algorithm and consumer expectations evolve. For brands to succeed in the increasingly competitive digital landscape, brands want to make sure they stay abreast of these latest developments so their website remains relevant, visible, and useful for the search engines and customers.
4. Check your keyword density and tweak as necessary. Keywords and phrases for a page should be around 3-5 percent of the total text and links of any particular page (not too much more and not too much less). Don’t just focus on your homepage. It’s about 50 percent of the search weight of your Website but every page needs keywords to create a “theme” for search engines. The more pages that are ranked, the more entry points your Website has.
Keyword Explorer gives you insight into the estimated SEO opportunities for different keywords. This tool differs from the Keyword Planner because it will help you prioritize your keywords. It uses a priority metric which tries to calculate the opportunity cost of each keyword through its monthly search volume and the strength of competition for that keyword.
Buzzsumo — Finds the most linked-to and shared content in any niche, along with your competitors best-performing content. If you have content already, it can uncover influencers who may amplify said content.
We think our “How to choose the best SEO company for you?” article may be really useful in helping you make the right decision. You are about to embark on a significant journey and a major investment in your time as well as your money. Take a moment to review this handy SEO Q&A format and talk to at least three of the best Search Engine Optimization companies on that list before making your decision.
H Kevan it’s really fantastic job . You just eased the work for any SEO professional. Some tools i am already used but will try on the rest which appeared new for me. You can also add Solid SEO Tools to your list as i got it too useful and it is 100% free . You can check it at http://solidseotools.com. I hope you to continue the job ahead. Thanks
First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. One way to accomplish this is by using WordStream’s Free Keyword Tool.
7. Take the mobile revolution seriously: Mobile devices are growing fast. Delays in developing your mobile site can kill your online business. What experience are you giving mobile users and how can you improve?
This site is made available for educational purposes only as well as to give you general information about business practices and strategy, not to provide specific business advice. Information provided on the Business.com website should not be used as a substitute for legal, accounting, real estate, business, tax, or other types of professional advice.
SEMrush – This tool not only identifies keyword opportunities on your site you may have missed, but also reveals the top keywords used by your competitors – in both paid and organic search. It also helpfully provides keyword and ranking data beyond just the U.S. versions of the popular search engines.
A fantastic tool for crawling your site and understanding the myriad technical problems that are inevitably happening. Screaming Frog crawls your website just like Google does, and tells you exactly what you need to fix.
Well, the Internet’s search engines are a whole lot smarter now. So are their scammers. Google’s PageRank system is their way of determining which websites are the most applicable and useful for every search term. An SEO specialist’s task is to make a page as applicable and useful as possible, thereby improving its rank. As service providers, many SEO firms will offer you the stars and the moon when it comes to SEO, but few will be able to deliver the sustainable change they promise. So when you’re choosing an SEO firm, you’ll have to weed through a lot of empty promises to find a trustworthy specialist.
Organic Search. This section displays data relating to organic traffic this keyword receives. Volume indicates the average monthly number of searches for this keyword. The number of results shows how many URLs compete for this keyword.

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Marriage Spells are supposed to be very strong and effective. If you are in a relation and your lover is not committing or is taking time to decide if she or she or she wants to get married to you or not then these very strong marriage spells are used by which your love may marry you and you might be having a very strong and happy married life.

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Studies show that a visitor expect a website to load in no more than 2 seconds. If it takes more than 4 seconds, users usually lose patience, and the chances of clicking the back button are increasing with every second of delay.

80. Definitive Guide to White Hat Tiered Link Building – An extremely thorough guide by Rohit Palit that will become useful once you start needing to refine your link building techniques. As such, I recommend keeping it in mind for the latter part of your education, and studying it when you’re ready to put these actionable advice to practice.

So does the problem with reciprocal link mean site to site, or page to page? In other words, if I link to one page on their site, but they link back to a different page on my site (assuming all useful to readers), does everyone win?

The chaps over at Greenlane Search Marketing created a particularly useful tool if you’re struggling for content Ideas. Put in the search term you want to rank for, or just the general topic of content you want to write about. Put in the date parameters (I tend to look back about 3+ years) and have a read of some old content. See if you can jazz it up a bit and bring it into modern times, then get in touch with the webmaster and see if they’d be interested in posting the newer version.

hey Brian, I am not a spammer, I read your article, nice work, however, are you sure about optimizing anchor links? This time to prove you that I am no spammer I’ll directly to the Google link. Check this out: https://support.google.com/webmasters/answer/66356?hl=en

As mentioned above, on-page SEO is (at least) as important today as it’s ever been. However it’s not just something you need to consider when crafting category or product pages – it’s a fundamental factor in content optimization too.

Great insights there. I’ve noticed the same thing, especially in the SEO category. But like anything it doesn’t make sense to copy and paste the blogs listed in AllTop and call it a day. You obviously need to check them out and make sure they’re worth building relationships with.

This is a web crawler tool that helps you identify potential link partners and gather information about each one. You can download the basic version for free up to 500 URLS, or pay a fee for unlimited access and more advanced features.

Additionally, make sure it is easy to navigate through your site and find every webpage without having dig through multiple pages. Accessible content is important and can easily improve the user experience. Adding interactive, clickable buttons and unique images can also help to improve the user experience. Sitemaps can be quite helpful in this regard.

WebMeUp is a quality link analysis tool with a HUGE index of “897,704,758,673” backlinks. I’d love to see the tool use some sort of authority metric (like Ahref’s Domain Rank). Otherwise it’s hard to separate the wheat from the chaff in your link profile.

I don’t like all the fluff from tools that pull data from Google Analytics and spit it out in a pretty, summarized report. Learn the ins and outs of everything Google Analytics has to offer and you’ll realize it’s one of the most powerful tools in your arsenal for SEO.”

Great tips. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. So this information is very useful. Thank you for sharing it.

Longer articles perform better in search results because there are more words and images to rank on the page, Shepard says. “People are sharing longer articles on social media more, and linking to them and citing them more. Shorter articles do well sometimes, but on average, longer articles tend to perform better.”

135. WarriorForum SEO – This forum has subsections and threads on everything related to marketing, webmastering, copywriting, web design, link building, social media, and more. Here, I’ve linked to their SEO category, which I recommend starting with.

Nice post. Great list of Keyword Research tools. Really helpful article. I am using different keywords research tools. Google keyword planner is really good, it is free. This tool is beginner friendly. But SEMrush is the most powerful keyword research tool. It is really easy to find the profitable keywords using SEMrush. Thanks for your article.

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It all begins with planning. SEO companies who jump into optimizing title tags, content, products, or any part of the website before doing proper research and planning, could be doing more harm than good.

In 60 seconds or less, the AdWords Performance Grader performs a comprehensive audit of your search engine marketing account and identifies areas in which immediate improvements can be made. Accounts are graded against 10 key search engine marketing benchmarks, including:

The second way Google builds the description tag is generating it based on the search query. Google reads through the on-page content to find the keyword a user searched for, and pieces together the keyword, and a word or two on either side of it, and uses this mash-up as the description tag in the search results.

Use the keyword in the image’s file name when possible. This is very similar to placing keywords in the URL of your pages. The same is true for your images. By naming the file name after your keyword, you are helping the search engines determine the relevancy of your image. If you had a post targeting the keyword “Identity Theft Protection”, then it would be wise to title the image “identity-theft-protection.jpg” or something very similar.

This all makes this software less useful for research, which results in too little value for the money ($99/month). For example, you can only see keyword rankings that you have in your Google and Bing Webmaster Tools accounts, no competitor rankings and no checking positions in other search engines. You only get keyword suggestions from Google AdWords. And so on. Therefore, we do recommend looking at other SEO toolkits for research. You can download SEO PowerSuite from here, or even order a license on this page.

As a site administrator, you care about the operation of your site and can use Google Search Console to resolve server errors, site load issues, or security issues. Ensure site maintenance, and adjustments don’t disrupt search performance by continuously monitoring statistics.

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.

Gauge details about number of visitors and their country, get a site’s traffic history trended on a graph, and more. The toolbar includes buttons for a site’s Google index update, backlinks, SEMRush ranking, Facebook likes, index, Alexa ranks, web archive age and a link to the Whois page. There’s also a useful cheat sheet and diagnostics page to have a bird’s view of potential issues (or opportunities) affecting a particular page or site.

How search engines provide these results is down to their own internal algorithms, which we’ll probably never truly determine, but there are factors that you can be certain will influence these results and they’re all based around relevancy… For instance: a searcher’s location, their search history, time of day/year, etc.

Our team conduct a complete technical audit of your website. This is when we’ll identify any crawl errors. For new sites, this audit is done before site launch. For existing sites that aren’t being redesigned, we’ll complete the technical audit twice — at the beginning and before completion.

3. Ahrefs so we can track all of our earned links from SEO & Content Marketing and conduct link audits.I really wanted to put buzzsumo and screaming frog on here but this is what I would pick if I could only have 3.

It would also be cool if you made a ‘best paid seo tools’ list as well. I’d be interested to know what the best seo tools are in 2016 that every marketer should have. Just a thought! Keep up the good work.

When a search engine user in the targeted area searches for the keywords or keyphrases that you chose, your ad enters an immediate online auction. Your ad is displayed when it matches bid and relevancy criteria, so you want to make sure that you have an appropriate budget size, and that you are bidding on keyphrases relevant to your products/services (such as those indicated on your website or landing page). You are not charged when your ad is displayed, but rather when someone clicks on your ad to take further action.

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine’s search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you’ll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files13.

This is a great article. There are so many different websites and blogs out there claiming to know the secrets to SEO but this post is actually very informative and simply written to help someone that is just trying to wrap their head around optimization. Nice job!

Test your site using the public tool found here: ALTHOUGH NOTE if you want to be sure your site is mobile-friendly as far as Google is concerned – it means using this tool. Here’s the announcement from Google.

“After several false starts with a few other SEO companies I can confidently share that Victorious SEO is the real deal. They are easy to work with, very proactive and completely transparent. Considering my prior SEO experiences I found the results startling. Six months in and I see concrete, measurable results. ROI after such a short time? 422%! Really. Organic traffic is up 660%. Kyle is my main man and I look forward to working with Victorious going forward.”

This 10,000 word ebook will take you behind the scenes and show you 24 ways to use SEMrush to perform keyword analysis, audit paid ad campaigns, dissect content strategies, backlink analysis, keyword rank tracking, identify site monetization opportunities…and more.

Enterprise SEO platforms put all of this together—high-volume keyword monitoring with premium features like landing page alignments and optimization recommendations, plus on-demand crawling and ongoing position monitoring—but they’re priced by custom quote. While the top-tier platforms give you features like in-depth keyword expansion and list management, and bells and whistles like SEO recommendations in the form of automated to-do lists, SMBs can’t afford to drop thousands of dollars per month.

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms.

Whenever I’m reaching out to a website we’re interested in writing content for, I always use Clearbit to find the email of someone from their content or marketing team. 9 times out of 10 their email has worked.

Having used both Majestic and Ahrefs for backlink analysis, I like them both, and each have their pro’s and con’s. However, Ahrefs offers greater functionality and more robust features through its user interface, so that’d be my second SEO tool in the arsenal.

If all aspects of your content, UI and marketing have a core customer focus you are unlikely to go wrong in 2017. Focussing on dwell time, user experience, quality relevant information, mobile experience and user journeys would be a good start!

While articles with a “top five” list format often are clickable, Drysdale suggests using them sparingly. “People like things that they can quickly digest, but it doesn’t necessarily have much weight with search,” she says. “You have to make sure that whatever comes after the number makes sense and is useful.”

Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.

You’ll feel a heck of a lot better watching results roll in with your Monitor Backlinks account. It will show you every spike in average keyword rankings, backlinks and organic traffic, day by day, week by week.

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Hi Brian, thanks for these amazing tips. It is clear that coming up with the right niche and killer keywords is important. And the SEO techniques that you’ve explained are very valuable, especially these times when shortcuts don’t add value.

Thirdly, give your images appropriate file names. Is the image about WordPress SEO? Name the image as such – don’t leave your images looking like IMAGE001_2015.jpg. Why? It’s bad for user experience and SEO since search engines don’t see images as human readers do. On top of that, try to squeeze your keyword in the image file name.

Over time, SEO has evolved, and the Best SEO will know that. Choosing one of top online marketing companies means that your search engine optimization expert will have weathered the many SEO algorithm updates that Google, Bing, Yahoo, and perhaps Yandex or Baidu have dished out over the years. They will know that SEO companies in the USA need focus on different activities than those involved with search engine marketing (SEM) in Russia, for example.

It’s always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster.

One thing I love about it is that it doesn’t use additional credits to get data from more than one search engine. A key issue I find with some tools is that your “500 keywords” is only actually 125 across 4 different search engines, for example.

This process allows you to always have an incredibly natural backlink profile throughout the link building process. Because of this, you can build links as quickly or as slowly as you feel comfortable with and your profile will always look good to the big G.

Often search marketing experts think 404 errors are a bad thing. And in some cases, they are. But there are also some very good reasons to use them. In addition, there are some innovative strategies that can increase conversion rates by altering your 404 page. Learn everything you need to know about this technical SEO item now.

If you’re a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though — a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.

Monitoring your backlink profile is essential. Monitor Backlinks provides you with a solution. With the help of this tool, you will be able to figure out exactly where the bad links are and work on solutions. You can also check the new links used by your competitors.

Schema Markup: One of the ways to help search engines understand the context of your content is through the use of structured data markup. In simple terms structured data is a way to annotate your content so that crawlers can index your pages better.

SEMRush – SEMrush is an all-in-one online site audit and competitor analysis tool. This probably the best all-in-one SEO tool for beginners to get insights about their site and competitor sites, too. SemRush is a paid monthly subscription.

Great article, especially, for the beginners and clients who might be confused as to what these (SEO & SEM) terms mean. Through this simple post, it has now become clear that SEO helps improve the organic search engine rankings, while SEM helps increase leads and sales through PPC Advertising. Thanks Alex for such a useful information!

10. Google Crawling, Indexing & Ranking – This document from Google Webmaster Central answers the most common questions, and more, about how the search engine crawls, indexes and ranks pages and websites. If you’re keen on learning SEO, start from the bottom, by understanding how search engines work – particularly Google’s. With a solid basis of how Google search works, you’ll be perfectly prepared to tackle difficult SEO decisions. You might also want to check out this technical SEO guide to crawling, indexing and ranking written by Paddy Moogan, for a slightly different approach, and some extra info. While Google’s guide above may be more focused on informing webmasters in general, Paddy’s guide takes the SEO’s point-of-view.

There is a lot involved with search engine marketing. In fact, it can be a bit overwhelming, even for those with a great deal of experience. The good news is that by taking it one step at a time, it is not hard to learn. And once learned, search engine marketing can provide an effective method of driving highly targeted visitors to your web site.

Find link opportunities Verify link quality Build link strategy based on competition research Find sites that already link to you Find contact info Automate outreach Monitor link profile growth Verify links for nofollow etc (anti-cheater mechanism) Extra: Link analytics

That being said, everything should begin with a clear, extensible information architecture. Information architecture (IA) is organizing, labeling, and connecting (website) content so that it is easy to find and easy to use. Target audiences should understand the website’s labeling system, including:

Stay up to date on what content works well in your industry. Using this feature to research keywords displays the best performing content as it relates to social buzz, backlinks, and organic traffic. You can find articles mentioning your target keywords or see websites that have never linked to you.

Bottom Line: SpyFu is a well-designed SEO tool packed with metrics and features specifically geared toward sales, online marketing, and digital advertising. For all those categories of SMB users, it’s th…

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.

The Microsoft SEO Toolkit combines quite a few different tools into one. Used together, it can analyze your site and provide recommendations on how to make your site’s content more SEO-friendly, including tweaks to your sitemap and robots.txt. Sorry to all of the Apple folks, this one seems to be Windows-only!

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Once your scheduled SEO consulting services are finished, many agencies have completed their work with you. At Web Full Circle, we monitor the progress of your website and social media accounts to ensure they are all working as one machine to convert leads into sales and improve the overall ROI of your business.
In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:
Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24]
I don’t touch a campaign until I’ve analyzed as much data as possible. I use Google Search Console to understand the queries, landing pages, device (mobile, desktop) and type of organic visit (video, image, search). I use Google Analytics to understand the performance of the traffic once on the site. I use Google Search to do topical and keyword analysis for building content campaigns.
6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.
Content adjustments stand at the core of any search engine optimization strategy. Fortunately, there are loads of tools and learning material instructing you on what to look out for when performing on-page optimization. Below, you will find some of the more pertinent articles and guides on the subject.
These are not exactly go-getter types, much less people who may eventually land within the parameters of a given market segment one of the readers of this blog may be targeting. They’ll get by on government assistance and nothing more (except for the ones who discover selling drugs) once their parents kick them out of the house.
Over the 19 years, I’ve been involved in the development of websites with a $1 Million budget, or no budget. I believe there are four simple steps that will impact the success of a website (especially SEO) 1.Planning
While this is the approach that is documented in the official AEM and Sling documentation, the regular expression support provided by this implementation is limited in scope when compared to the options that are available to us by using the SlingResourceResolver directly. Additionally, implementing mappings in this way can lead to issues with dispatcher cache invalidation.
Slerpee gives you a preview of how your site will appear in Google’s search results. That way you can see how your title and description tags will look to Google searchers (this is helpful for boosting your CTR).
In today’s age of Mobile Technology you can’t afford to lose your mobile visitors. ShootOrder is a premier responsive web design company offers to fix your web template which can work on all the devices flawless.
Backlinks are critical for SEO. Without backlinks, your outstanding content will be lost somewhere between page 10 and 20. Follow link building best practices and create links that will help you improve your rankings in Google. 
1. Buzzsumo: I mainly use it for Identifying key influencers and researching competitors’ top social content successes. I also use to curate content for my weekly SEO roundup and he’s a more in-depth Buzzsumo review I’ve written.
This was a amazing article. First of all i would like to appreciate the effort that has been put into writing this. Every point is supported by lots of pics making it quire graphical and easy to understand. Moreover all the points mentioned were quite awesome and helpful.
SEO is an acronym which stands for Search Engine Optimization. SEO is a broad term used to define any kind of optimization efforts toward your website that result in increased visibility in search engines like Google, Bing or Yahoo.
SearchPro Systems Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of SearchPro Systems. To learn more about us and manage and complete your brand description, please click here.
JNB Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of JNB. To learn more about us and manage and complete your brand description, please click here.
^ Jump up to: a b c Zheng Xiang; Bing Pan; Rob Law & Daniel R. Fesenmaier (June 7, 2010). “Assessing the Visibility of Destination Marketing Organizations in Google: A Case Study of Convention and Visitor Bureau Websites in the United States” (PDF). Journal of Travel and Tourism Marketing. Retrieved 2011-04-22.
We think our “How to choose the best SEO company for you?” article may be really useful in helping you make the right decision. You are about to embark on a significant journey and a major investment in your time as well as your money. Take a moment to review this handy SEO Q&A format and talk to at least three of the best Search Engine Optimization companies on that list before making your decision.
Buzzsumo is quite simply a very good tool. It has an incredibly easy to use interface and allows you to quickly identify what content is working well around a particular topic as well as highlighting the major influencers.
Podio is the glue that helps all of the data we’ve acquired with amazing SEO tools become useful. Here’s an example of a few of the fields that we use in our content marketing app (there are many many more fields):
When it comes to choosing the best tactic, it is important to evaluate your specific needs, but be sure to fully understand the differences and how you will maintain your efforts. Check out Revenue River’s free guide for how SEO how-to.
7. Style your keywords. Use header, bold, and italic tags throughout your Web pages. These keywords are important and you should show that to visitors & search engines as well. You can style header tags by using some simple CSS to match your Website.
One thing most people don’t think about when having a website built or starting a marketing campaign is these thing take up keep. Updating Plugins, Analyzing Data, 404 errors a lot could go wrong. Let us worry about those Issues. You worry about running your business.
Hey thanks man, you have described all the the techniques to building great backlinks in detailed , the 1, 2, 3, 13, 14, 15, 16, 19, and 21 are the must try for anyone, as they are the easier and seems to much effective, gonna try all of them…thanks
136. SEO Chat – A forum entirely dedicated to all things SEO, including search engine marketing, PPC and other internet marketing related subjects. The threads are well divided and split into categories, so it should be easy to browse, even for those with little experience.
There are a few places you can start for recommendations. Ask other business owners you trust and work with. Ask vendors you discovered through a Google search – after all, you found them, didn’t you? Check SEO groups and online forums like Search Engine Marketing Professional Organization, High Rankings and Search Engine Guide.
WooRank is a great tool for beginners or just to know exactly how a website is performing before building your campaign. It’s a Chrome extension that gives you a detailed report that shows traffic estimations and usability issues. WooRank can be a helpful guide get the most of your SEO campaign
I also like to use this tool called Google Correlate. It helps you look at keywords that people queried when they searched the keywords you are targeting. Also SEM Rush is pretty pro for sniping competitors keywords.
All of this plays into a new way businesses and SEO professionals need to think when approaching what keywords to target and what SERP positions to chase. The enterprise SEO platforms are beginning to do this but the next step in SEO is full-blown content recommendation engines and predictive analytics. By using all of the data you pull from your various SEO tools, Google Search Console, and keyword and trend data from social listening platforms, you can optimize for a given keyword or query before Google does it first. If your keyword research uncovers a high-value keyword or SERP for which Google has not yet monetized the page with a Quick Answer or a Featured Snippet, then pounce on that opportunity.
Here come the trolls: “Google Shopping is pay per click and is therefore included under PPC”. Riddle me this, troll, why do you think we were specific about Paid Search referring to Adwords – and if they were so similar, why are they managed via different platforms?
Thanks for the great selection Kevan! In case anyone needs a comparison of ecommerce platforms based on their SEO, I’ve published a really in-depth comparison here: http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo
Buzzsumo — Finds the most linked-to and shared content in any niche, along with your competitors best-performing content. If you have content already, it can uncover influencers who may amplify said content.
Gray hat search engine optimization is recognizable by ‘affordable’ pricing, since the search engine optimization company has to reduce cost by resorting to questionable techniques in order to deliver results, instead of highly involved campaign activities.

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I think I am going to focus on technique number 8 seo juice to your inner pages.Because (your another technique :)) many of my articles are sitting on the page 2 and 3. Thank you so much for these techniques.
hey Brian, I am not a spammer, I read your article, nice work, however, are you sure about optimizing anchor links? This time to prove you that I am no spammer I’ll directly to the Google link. Check this out: https://support.google.com/webmasters/answer/66356?hl=en
Best SEO Company India, EZ Rankings has successfully carved out a niche for itself. As Top SEO Company, we are one of the key players in the SEO domain and have been extending unsurpassed support to innumerable industries since 2010.
ArteWorks SEO Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of ArteWorks SEO. To learn more about us and manage and complete your brand description, please click here.
It can hook directly up to your Google Analytics account so you can set up a spread sheet and once a month update it to pull all the key data you want for your website, such as visitors and conversions.
Google has stated that its does not use meta descriptions as a direct ranking factor. However, meta descriptions are still an important element to optimize, because they can help increase click through rates (CTRs) from the SERP. The meta description is an area that you should use as your pitch to get your targeted audience to click on your SERP listing over competitors. For best practices, keep meta descriptions between 150 to 160 characters, so that they don’t get cut off on the SERP. Also, always include an unique meta description for each page with a keyword from your keyword topics. If you cannot write a unique meta description for each page, then a missing meta description is better than a duplicate description. If you have a missing meta description, Google will do its best job to create one for the page.
45. ClickMinded – For most folks, the easiest way to learn something is by taking a very neat and organized approach, and that’s where courses like the one offered by Click Minded come in. This SEO learning course takes you through all the steps you need to learn in order to apply optimization techniques correctly, from search fundamentals all the way to mobile SEO and internationalization. You must pay for access to the full course, but the first four modules are free, so you can check out and see how it suits you before buying. You also get a team discount if you want to purchase it for your company. Moreover, Click Minded has been offering the course for free to refugees on US soil – a laudable attitude that you can learn more about here.
Some great tools in the top 15, but I agree that it’s hard to only mention 15, so nice to see more familiar faces in the lists below. Another one for your list is https://www.woorank.com/ – WooRank allows you to analyze your website, highlighting potential issues and areas that could be improved to help improve your SEO. The free version includes one report per week.
167. The Basics of Search Engine Optimization – This book by David Burdon is a free PDF you get instant access to. Although published in 2005, it covers just the basics, so there’s little worrying about relevancy. The booklet is to the point, and includes a short glossary at the end.
If you’re going to track the results of any link-building campaign, you’ll need a tool like Ahrefs. And for the money, Ahrefs is the best of the lot, thanks to its large content and keyword databases.
However, when I’m looking to find some keywords to sprinkle into my posts (I never start with keywords I write posts for my readers first then look to see if there’s relevant keywords that can be slotted in) I just use the Google Keyword Planner Tool to find decent search volume keywords.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator’s goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns.[52] Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to PageRank visibility as most navigate to the primary listings of their search.[53] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site’s conversion rate.[54] In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public,[55] which now shows a shift in their focus towards “usefulness” and mobile search.
Google Trends shows changes in search volume for different topics, search terms, and entities. Mastering this tool can keep your content current and one step ahead of the competition. For search marketing, it just makes good sense to analyze changes in search query behavior. Even everyday bloggers can improve their results by understanding which topics are trending.
With the rapid evolution of the online platform, Search Engine Optimization or SEO has emerged as the buzzword in the virtual arena. If you turn to market statistics, you will discover that almost 79% of web users rely on organic search results while exploring the web for information.
#1 of Best SEO Companies of March 2018 – SEO Image is a pioneer in Search, Social and Reputation Management. They have been able to help companies rank for target terms, increase their conversions and control how visitors see their brands and reputations. SEO Image offers modern ROI focused marketing strategies for Search Engine Optimization, Social Media, PPC, Reputation Management and Web Design. Their slogan is: “It’s not enough to just be at the top of the search engines. We put you at the forefront of your industry.”
Since commencing in 2004, we’ve refined our process into an agile approach that delivers results. Our team has experience with Search Engine Optimization projects across a range of industries, including hospitality, eCommerce, retail, technology, entertainment, medical, construction and more. Explore our Case Studies here.

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This program is available for PC and Mac. As a Mac user, I’m often confronted with software that slows my mac down a little, so it was a pleasure to see this thing run in the background in a quiet, efficient manner.
You’ve spent a lot of time on SEO and you’re now getting steady streams of qualified search engine traffic. Still, you may not be making the conversions that you need to either sustain or grow your business. In other words, your fantastic website isn’t doing the job you want it to do. Now is the […] Read More
Schema Markup: One of the ways to help search engines understand the context of your content is through the use of structured data markup. In simple terms structured data is a way to annotate your content so that crawlers can index your pages better.
Be active on major social media channels and build a good following: As I do research on a product before I buy, I look at their social media profiles. An active profile means that they are serious about connecting with their customers. That builds a ton of trust.
And lastly I have to mention Google Analytics. Without great analytics data you have no idea what pages are actually performing. Who cares if your page is ranking but it has no engagement? It needs to serve a purpose and Google Analytics is where I turn when I need to find data that will allow me to make actionable steps that will increase our clients website performance.
I like using SEOptimer, the Mozbar, the CheckMyLinks extension, Domain Hunter extension, Screaming Frog (free edition), SiteLiner, OpenLinkProfiler, BuiltWith and many more! They all have their own uses.
We are developing a free tool that does something different to those listed here. Check out Meta Forensics (https://metaforensics.io) – it is a website architecture, internal link and SEO analysis tool.
That means you never need to worry about hand-entering your data ever again. And, that’s not the only useful extension that it comes with either. Just look at this list from the documentation (this is just over half of it):
After the site is ready with above defined SEO optimization methods submission of website to various search engines, directories, forums is essential to generate backlinks. Backlinks can increase the page rank of your website, simply it increases the worth of your content.
For example, let’s you have a piece of content about low carb dessert recipes. If MarketMuse finds that your competitors use terms like “Stevia” and “Agave Nector” — but you don’t — it will suggest that you include these terms in your content. In my experience including LSI keywords like these can make a significant difference in your rankings.
SEO and SEM are not competing services. SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.
A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.
There are a lot of tools out there that are a total waste of your time, and some are an out and out scam. I’ve had direct experience with all the tools I have reviewed here and nearly 20 years experience in search engine marketing.
Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.seo
I like this one ubersuggest.io for keywords. It shows all possible variants in different languages and you can check the keyword in search results and see which pages are in top with this or that keyword.
91. SEO 101 Page Optimization Like a Pro – Thorough and significant, this piece written by Zain Shah for Search Engine Journal segments information well and stands as a pretty good guide for optimization.
Just to clarify how that particular list is done – we basically have an anonymous group of industry professionals (in-house folks, agencies, bloggers, the lot) who will watch for particular excellent work/companies. When they find one, they submit it to a list and every few months, a survey is taken by the anonymous members.
The correct way to approach SEO is with onsite technical optimization of each piece of content followed by the overall structuring of that content to push emphasis to the pages you are trying to rank. Then build backlinks!
You’ll then be given a whole host of alternate keywords that people are searching for. And, instead of just giving you a whole mess of keywords to sift through, they present them in alphabetical order.
Notice how fast our sites loads? The culprit: MaxCDN. It’s arguably the best CDN provider out there. I’ve been using their service ever since I can remember – and man, have they delivered! Get your free MaxCDN account here and boost your site speed like never before.
How many times should you mention your keyword within your content to make it ready for search engines? 2.5% is the standard keyword density but you can take that to about 4% at any given time. This means if your post is 2000 words long, your primary keyword (phrase) should appear fifty (50) times. Naturally.
Our go to tool for this is DeepCrawl, whereby not only have we found their crawler to be fast and reliable but as they also offer a robust API this has allowed us to create bespoke crawling solutions for our daily activities, integrated with our other APIs.
Wordtracker scout is a very cool (free) Chrome extension that finds keywords within a piece of content.You simply need to head over to an article, click the “W” button and the tool will scan the page for keyword ideas.
Web design isn’t just about visual appeal. You need a specialist e-commerce Web designer who’s experienced and will work as a team with your SEO consultant, analyst, conversion rate optimizer and others. You must give them space and budgets to act as experts.
App Indexing brings in millions of additional search results for search queries on Google mobile search. This means that webpages ranking for their target keyword will have to fight of million of app pages that are optimized for their keyword as well. As if the competition is not stiff enough!
We create battle plans for approaching each specific situation, which means you’ll always get a customized SEO solution. Our goal as a USA SEO company has always been to provide the highest level of service to our customers. This means that you’ll always find a cheaper agency than us.
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First of all, I would like to put one thing aside. There is no way that Google or any other search engine can ban you for using our software‚  And this is because for Google, AWR looks like a regular web browser. We send the EXACT data web browsers send. There is no way for Google to find out that you are a tool like AWR.‚  And even if they knew, they have no way of knowing your website domain. AWR sends queries that only contain the Keywords, NOT the URL. It then searches the URLs in the results Google sent back.  This means they have no way of making a connection between the IP address of your computer, where AWR runs from, and your website.  If this was possible, then I could fake this information to look like my competitor domain and then get him banned!
In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart’s website was removed from Google’s index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart’s complaint without leave to amend, and partially granted Google’s motion for Rule 11 sanctions against KinderStart’s attorney, requiring him to pay part of Google’s legal expenses.[65][66]

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The most popular vehicle for paid online searches is Google AdWords, due to its leading market share in the search space. The second-most widely used paid search system is Bing Ads, used on Bing and Yahoo search engines.

Thirdly, give your images appropriate file names. Is the image about WordPress SEO? Name the image as such – don’t leave your images looking like IMAGE001_2015.jpg. Why? It’s bad for user experience and SEO since search engines don’t see images as human readers do. On top of that, try to squeeze your keyword in the image file name.

Always a great place to start I find. Working out the lay of the land in terms of what keywords are relevant to a given client’s niche and industry. I usually (or eventually) go beyond this to other related tools, but this is a great place to start (Google is still the main search engine of the world).

Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”

Wow I wish I had the comments you do. So you’re saying that by re-visiting and re-writing old posts garnered 111% more traffic by updating old posts? I feel like I go back from time to time to do this, mostly to keep information current. This tip makes me want to revisit all my posts to see what could be updated. That’s a lot of low hanging fruit. Thanks for this one.

If you want to get mentions (and backlinks) from sites like The New York Times and Forbes, you need to start rubbing elbows with journalists. And Muck Rack is an impressive PR tool that helps you quickly find journalists that cover your site’s industry.

If you’ve seen ads appear at the top or right of search engines, then you already know what SEM is. When your ads display in these optimal, highly visible positions, your business can have an edge over your competition. Plus, most searchers only click on the first few results, which gives these premium ad spots a visual advantage to catch the attention of your future customers.

66. Keyword Strategy in Depth – If you’re willing to pay for classes, this is just one of the courses Lynda.com offers. In the Video/Audio Classes category above, I have also listed video and audio classes that you might find useful. For some, it might be easier to learn visually, or directly from a teacher, but in the end, it’s up to you how much time and money you’re willing to invest in becoming an SEO professional. In all fairness, you may get a faster education by signing in and paying a fee for online courses like this one, but I recommend doing proper research before signing off on anything (SEO-oriented forums, such as SEOBook, might be a better source for real customer/student opinions, rather than the websites themselves).

ScreamingFrog – What’s not to say that hasn’t already been said about SF. If you’re in the technical SEO realm, this tool is for you. The ability to quickly diagnose issues at scale is what makes this tool so powerful!

Whenever I’m reaching out to a website we’re interested in writing content for, I always use Clearbit to find the email of someone from their content or marketing team. 9 times out of 10 their email has worked.

Start testing with Progressive Web Apps, or PWAs, with the new mobile-first index. PWAs will deliver a mobile site if a user comes to your site from their smartphone tablet. Major brands like The Weather Channel and Lyft are already testing this, and you don’t want to get left behind. PWAs are beneficial to brands that drive revenue through ads. They are an excellent alternative to AMP.

Google has recently depreciated their guidelines for crawling and indexing ajax websites. In this post, we teach you how to deal with this large technical team. These are the official recommendations from our SEO firm.

At first thanks a lot Brian Dean to share a useful and beneficial SEO techniques. I need these types of update many days, at last got that and end of a hard work. I think in the next time you post the modern Google keywords ranking.

I have allowed myself to become over-extended in many ways, and have put others needs before my own for far too long now. This is because I have a hard time saying no, even when I know I should, out of a genuine desire to help and guide others. This is how TheTruthNetwork.com morphed into something it was never intended to be, and so did I.

To be found online, you must make certain that all pages on your Website are fully indexed by the top two search engines: Google and Bing. Both Google and Bing offer a free console to help you monitor and maintain your site’s presence in search results. Google has a lot of resources on SEO and best practice in their Help Center. Bing does too. You don’t need to use the search consoles for your site to be included in the search results, but doing so can help you understand how these search engines view your site and optimize its SEO performance.

2) MajesticSEO – By far the best link research tool for digging out competitor links and monitoring your own new and dropped links. Majestic also has a nice range of other tools like Social Explorer (http://labs.majestic.com/2015/social-explorer) to help you find the most influential twitter accounts in a niche.

The best part of Data Studio is its ability to pull in any type of data apart from just Google Analytics data. You can even employ it to pull Facebook data – all you need to do is enter it into a Google Sheet.

Managing an SEM campaign requires constant monitoring, testing, tweaking, optimization, and learning. The process is similar whether you choose to advertise with Google or Bing—which also drives search advertising for Yahoo. Here’s what you need to know to get started.

Think of it like that, and realize that you only need your attribution to be good enough to make smart decisions on those two fronts. Use proxies (Estimated Total Conversions in AdWords is a good start), set up some basic links between campaigns in your Google Analytics, and you should have enough information to see where bigger changes should be made.

This free tool hooks up to your Google Analytics account and tracks your traffic. It then tells you exactly the point that an algorithm change happened, so you can see if it changed anything on your site.

167. The Basics of Search Engine Optimization – This book by David Burdon is a free PDF you get instant access to. Although published in 2005, it covers just the basics, so there’s little worrying about relevancy. The booklet is to the point, and includes a short glossary at the end.

2. Pixabay offers free images, which can be downlaoded in a variety of sizes, given custom urls, alt (and title tags), then integrated into SEO efforts both to break up the writing (providing eye relief) but also to capture attention and hit home a point. If you know any photoshop or other image manipulation software you can take base images, add key facts or quotes related to your blog or page topic, add small graphics, adjust the size, and really turn a good starter image into a great unique addition.

For example, let’s you have a piece of content about low carb dessert recipes. If MarketMuse finds that your competitors use terms like “Stevia” and “Agave Nector” — but you don’t — it will suggest that you include these terms in your content. In my experience including LSI keywords like these can make a significant difference in your rankings.

Run the spider and it will grab information on your pages. Links, page titles, redirects, 404s, heading tags, status codes, attribute lengths, anchor text, alt text and numbers of internal backlinks, numbers of external links on each page. Quickly identify click depth, see canonical link information or meta-refresh directives. And more.

“Securing your identity online is becoming a difficult task as technology advances. Nobody is safe, not even your children. Thankfully, new child identity theft protection services have begun to show in the marketplace.”

Image Raider regularly performs reverse image searches of the images you upload to the site and will create an easy to export list of URLs which you can then check to see if they are using the image correctly and linking back to you.

While this may not provide you with all of the statistics and search volumes, you can start to get an idea for what keywords show up the most. And then you can cross reference it with any other software you might have.

CONTENT is still the king because google algorithm notes the bouncebacks, amount of time the user scrolled your site and other parameters. So if the content is not engaging and relevant enough google will not rank you at the top !Even if you have million backlinks.

135. WarriorForum SEO – This forum has subsections and threads on everything related to marketing, webmastering, copywriting, web design, link building, social media, and more. Here, I’ve linked to their SEO category, which I recommend starting with.

Accumulating a lot of backlinks in order to rank high in Google has become a bit of an “old school” practice. Getting to rank on Google very seldom has to do with the quantity of links anymore, it depends much more on topical depth of your content. My old friends at MarketMuse (covered here on SEMRush) ran a phenomenal study with Neil Patel analyzing 9M+ words of content where they outlined a great example of Magnifymoney.com with 1.5K backlinks outranking getrickslowly.org with 31K backlinks because their topical depth coverage is much better. 

As an SEO Consultant,  my favorite tool which reduces the time taken to analyze a web page as it provides a lot of background information. All you have to do is type in an URL in the textbox given in the tool and wait for it to generate a report of the site. You could do this on any site including yours. You will get a detailed report within a short time. The report generated has the following sections.

Search engine traffic originates from voluntary, audience-driven search behavior. This means the visitors from a search results link (or otherwise engaged in search results) have not only selected your content (link, image, video or other format) from among your peers, but chose the search query that resulted in your content (ad or organic) being shown.

Even if you do eventually decide to put some of these tasks in your developers’ hands, you need to know how to direct them on SEO best practices when structuring a blog. Fortunately, it’s easy to implement once you know how it all works.

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Google’s very own suite of helpful tools to help users monitor the performance of their website. By using the “Search Traffic” tab then the “Search Analytics” tab, it will bring you up a list of keywords you’re currently ranking for. Following from this, sort by ranking position and target the keywords that are on page 2 of the search results, With a bit of SEO magic, you should see them creep up onto page 1!

That’s right Henry, that’s so very true. To survive in the SEO landscape of today and tomorrow, you need more than just mere keywords. You need to provide users with an experience like no other on your site, and as readers flock your site, so shall search engines. It’s readers first, search engines second.

Another substantial consideration is whether or not you’d like your firm to be local so you can have face-to-face conversations and meetings. Lehmann-Haupt says, “I would start the search by Googling ‘New York SEO firms’ and looking for online reviews.”

It has saved me hours of time by being able to set my search results to show 100 per page, and then export hundreds of results in just a few minutes, only to import them and build an outreach list for a campaign.

Brian (my namesake), this is a goldmine! I was searching for SEO strategies and this post gives so much value, I am overwhelmed. I actually don’t know where to start. I will keep this website open all day while working on my blogs until all 21 strategies become second nature to me. Thanks again!

We just mentioned your content needs to be unique, valuable and relevant. What does this mean? First off, your content should be unique because search engines, more so Google, do not entertain plagiarism – or duplicate content. Your content should bring something fresh to the table – it should be unique if you want to rank well.

31. DistilledU – Short for Distilled University, is a great resource for beginners to learn the basics of SEO. This link takes you to their SEO 101 class and Further SEO, if you find it useful to deepen your knowledge within this source. You have to pay for this course, but it is very thorough and well explained. One of the main points recommending it is the fact that each module ends with an interactive quiz that helps you review what you’ve learned. The modules are also nicely broken down, so you learn at your own pace, when you get the time.

Correctly predicting the future moves of your opponent in chess is essential for victory. The same can be said for marketers in their industry. Knowing where your market is heading gives marketers a huge advantage. Here, Google Trends can lend you a helping hand.

With a keyword analysis in hand, we now have the information needed to make decisions. A consultant at our SEO company will assign keywords to the pages on your website. This part of the strategy is critical, as it will be the road map for the entire campaign. Now that we know what we would like each page to rank for, we can begin on-site optimization. Onsite SEO is a process that Ignite Visibility makes sure to expedite quickly so that quick results can be realized. SEO does take time.

Moz Open Site Explorer is a backlink analysis tool with helpful metrics approximating link equity. You can easily use this tool to compare your Domain Authority to your competitors’ and find the number of external links to your website.

In order to bring your education as close as possible to taking a step-by-step class, you should begin with one of the more comprehensive guides available online. The ones below will provide you with your first steps into the SEO world and get you familiarized with important terms and concepts that you’ll be using throughout your work.

Whichever route you pursue, once you’ve created the 10x content, reach out to get influencers to share their views. In doing so, not only will they often help promote the article, if you target the right influencers, sometimes you can get a natural link from them when they blog about your topic.

Another great time to get people to subscribe is when people have just commented on your blog for the first time, for which purpose we use our own comment redirect plugin. Which leads us to the next major aspect of WordPress SEO:

1. Periodic SEO analysis: SEO is not static, nor is your e-commerce website. Your site and code will change. A developer may, with the best intent at heart, fix one problem but create another. Use a strategic SEO framework to ensure that everything is in sync with your economic and strategic goals.

What is the route to the customer for SEO tools and does it differ between countries? It appears that in some countries the advertising agency provides the SEO advice whereas in others it is independent SEO agencies. Does this channel differ by size of customer? eg do enterprises buy direct but small companies go through an agency? In other words, if you’re an SEO tools SaaS provider, how do you get yourself heard by the buyer and ensure your service is sold and repeatedly used?

There is major competition in this field, so effective link building is absolutely critical in order to move the needle and get our clients the results they want (e.g. top 3 rankings for highly competitive local keywords).

It would also be cool if you made a ‘best paid seo tools’ list as well. I’d be interested to know what the best seo tools are in 2016 that every marketer should have. Just a thought! Keep up the good work.

Knowing where your site currently ranks is also incredibly important. It allows you to track which of your online marketing strategies are working best, letting you focus similar your efforts across campaigns, maximising ROI and seeing your traffic (hopefully) skyrocket through the roof.

So when I’m in a meeting, whether it’s by chance or not (usually by chance as I hate meetings) and the conversation moves to websites & SEO, I just whip this baby out and let it crawl their site while we talk.

The biggest value you get from data visualization is the ability to snapshot the landscape quickly and drive actionable strategies immediately. Cognitive SEO enables you to uncover your competitor’s strategies and use the work they already did to your advantage.

Link index size Comparison of multiple sites Historic, lost and live links reporting Anti-Penalty link audit Basic link quality factors Advanced link analytics Traffic via links Backlink audit reports Import & analyze links from any source No of sites to check

In conjunction with the backlink checker, this feature is useful in determining how to enhance your social presence. Engage with other industry experts increase backlinks and start conversations with followers to create social chatter.

Yes, this information is changing all of the time so it can be very difficult to keep on top of! Some of the tools on this list may not even be active in another years time so I think the need to keep this updated is very important.

Cognitive SEO – This is another powerful tool that shows your data in a very presentable and user-friendly way. Cognitive SEO does not do everything that Raven Tools does, but does a great job compared to many of its competitor tools. Cognitive SEO was very helpful when one of my friend’s company was recovering from an unnatural link penalty from Google. The tool was able to easily sort all their backlinks and automatically generate a disavow file. Within a couple months, they were out of Google’s bad books.