The most popular vehicle for paid online searches is Google AdWords, due to its leading market share in the search space. The second-most widely used paid search system is Bing Ads, used on Bing and Yahoo search engines.
Thirdly, give your images appropriate file names. Is the image about WordPress SEO? Name the image as such – don’t leave your images looking like IMAGE001_2015.jpg. Why? It’s bad for user experience and SEO since search engines don’t see images as human readers do. On top of that, try to squeeze your keyword in the image file name.
Always a great place to start I find. Working out the lay of the land in terms of what keywords are relevant to a given client’s niche and industry. I usually (or eventually) go beyond this to other related tools, but this is a great place to start (Google is still the main search engine of the world).
Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”
Wow I wish I had the comments you do. So you’re saying that by re-visiting and re-writing old posts garnered 111% more traffic by updating old posts? I feel like I go back from time to time to do this, mostly to keep information current. This tip makes me want to revisit all my posts to see what could be updated. That’s a lot of low hanging fruit. Thanks for this one.
If you want to get mentions (and backlinks) from sites like The New York Times and Forbes, you need to start rubbing elbows with journalists. And Muck Rack is an impressive PR tool that helps you quickly find journalists that cover your site’s industry.
If you’ve seen ads appear at the top or right of search engines, then you already know what SEM is. When your ads display in these optimal, highly visible positions, your business can have an edge over your competition. Plus, most searchers only click on the first few results, which gives these premium ad spots a visual advantage to catch the attention of your future customers.
66. Keyword Strategy in Depth – If you’re willing to pay for classes, this is just one of the courses Lynda.com offers. In the Video/Audio Classes category above, I have also listed video and audio classes that you might find useful. For some, it might be easier to learn visually, or directly from a teacher, but in the end, it’s up to you how much time and money you’re willing to invest in becoming an SEO professional. In all fairness, you may get a faster education by signing in and paying a fee for online courses like this one, but I recommend doing proper research before signing off on anything (SEO-oriented forums, such as SEOBook, might be a better source for real customer/student opinions, rather than the websites themselves).
ScreamingFrog – What’s not to say that hasn’t already been said about SF. If you’re in the technical SEO realm, this tool is for you. The ability to quickly diagnose issues at scale is what makes this tool so powerful!
Whenever I’m reaching out to a website we’re interested in writing content for, I always use Clearbit to find the email of someone from their content or marketing team. 9 times out of 10 their email has worked.
Start testing with Progressive Web Apps, or PWAs, with the new mobile-first index. PWAs will deliver a mobile site if a user comes to your site from their smartphone tablet. Major brands like The Weather Channel and Lyft are already testing this, and you don’t want to get left behind. PWAs are beneficial to brands that drive revenue through ads. They are an excellent alternative to AMP.
Google has recently depreciated their guidelines for crawling and indexing ajax websites. In this post, we teach you how to deal with this large technical team. These are the official recommendations from our SEO firm.
At first thanks a lot Brian Dean to share a useful and beneficial SEO techniques. I need these types of update many days, at last got that and end of a hard work. I think in the next time you post the modern Google keywords ranking.
I have allowed myself to become over-extended in many ways, and have put others needs before my own for far too long now. This is because I have a hard time saying no, even when I know I should, out of a genuine desire to help and guide others. This is how TheTruthNetwork.com morphed into something it was never intended to be, and so did I.
To be found online, you must make certain that all pages on your Website are fully indexed by the top two search engines: Google and Bing. Both Google and Bing offer a free console to help you monitor and maintain your site’s presence in search results. Google has a lot of resources on SEO and best practice in their Help Center. Bing does too. You don’t need to use the search consoles for your site to be included in the search results, but doing so can help you understand how these search engines view your site and optimize its SEO performance.
2) MajesticSEO – By far the best link research tool for digging out competitor links and monitoring your own new and dropped links. Majestic also has a nice range of other tools like Social Explorer (http://labs.majestic.com/2015/social-explorer) to help you find the most influential twitter accounts in a niche.
The best part of Data Studio is its ability to pull in any type of data apart from just Google Analytics data. You can even employ it to pull Facebook data – all you need to do is enter it into a Google Sheet.
Managing an SEM campaign requires constant monitoring, testing, tweaking, optimization, and learning. The process is similar whether you choose to advertise with Google or Bing—which also drives search advertising for Yahoo. Here’s what you need to know to get started.
Think of it like that, and realize that you only need your attribution to be good enough to make smart decisions on those two fronts. Use proxies (Estimated Total Conversions in AdWords is a good start), set up some basic links between campaigns in your Google Analytics, and you should have enough information to see where bigger changes should be made.
This free tool hooks up to your Google Analytics account and tracks your traffic. It then tells you exactly the point that an algorithm change happened, so you can see if it changed anything on your site.
167. The Basics of Search Engine Optimization – This book by David Burdon is a free PDF you get instant access to. Although published in 2005, it covers just the basics, so there’s little worrying about relevancy. The booklet is to the point, and includes a short glossary at the end.
2. Pixabay offers free images, which can be downlaoded in a variety of sizes, given custom urls, alt (and title tags), then integrated into SEO efforts both to break up the writing (providing eye relief) but also to capture attention and hit home a point. If you know any photoshop or other image manipulation software you can take base images, add key facts or quotes related to your blog or page topic, add small graphics, adjust the size, and really turn a good starter image into a great unique addition.
For example, let’s you have a piece of content about low carb dessert recipes. If MarketMuse finds that your competitors use terms like “Stevia” and “Agave Nector” — but you don’t — it will suggest that you include these terms in your content. In my experience including LSI keywords like these can make a significant difference in your rankings.
Run the spider and it will grab information on your pages. Links, page titles, redirects, 404s, heading tags, status codes, attribute lengths, anchor text, alt text and numbers of internal backlinks, numbers of external links on each page. Quickly identify click depth, see canonical link information or meta-refresh directives. And more.
“Securing your identity online is becoming a difficult task as technology advances. Nobody is safe, not even your children. Thankfully, new child identity theft protection services have begun to show in the marketplace.”
Image Raider regularly performs reverse image searches of the images you upload to the site and will create an easy to export list of URLs which you can then check to see if they are using the image correctly and linking back to you.
While this may not provide you with all of the statistics and search volumes, you can start to get an idea for what keywords show up the most. And then you can cross reference it with any other software you might have.
CONTENT is still the king because google algorithm notes the bouncebacks, amount of time the user scrolled your site and other parameters. So if the content is not engaging and relevant enough google will not rank you at the top !Even if you have million backlinks.
135. WarriorForum SEO – This forum has subsections and threads on everything related to marketing, webmastering, copywriting, web design, link building, social media, and more. Here, I’ve linked to their SEO category, which I recommend starting with.
Accumulating a lot of backlinks in order to rank high in Google has become a bit of an “old school” practice. Getting to rank on Google very seldom has to do with the quantity of links anymore, it depends much more on topical depth of your content. My old friends at MarketMuse (covered here on SEMRush) ran a phenomenal study with Neil Patel analyzing 9M+ words of content where they outlined a great example of Magnifymoney.com with 1.5K backlinks outranking getrickslowly.org with 31K backlinks because their topical depth coverage is much better.
As an SEO Consultant, my favorite tool which reduces the time taken to analyze a web page as it provides a lot of background information. All you have to do is type in an URL in the textbox given in the tool and wait for it to generate a report of the site. You could do this on any site including yours. You will get a detailed report within a short time. The report generated has the following sections.
Search engine traffic originates from voluntary, audience-driven search behavior. This means the visitors from a search results link (or otherwise engaged in search results) have not only selected your content (link, image, video or other format) from among your peers, but chose the search query that resulted in your content (ad or organic) being shown.
Even if you do eventually decide to put some of these tasks in your developers’ hands, you need to know how to direct them on SEO best practices when structuring a blog. Fortunately, it’s easy to implement once you know how it all works.