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Cool feature: Go to “Search Traffic”—>”Search Analytics” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.
BuzzSumo is a web-based application that’s key function lies in its ability to find content, worthwhile content creators as well as researching the competition. It is a fairly simple tool to use but it is an essential part of any successful content marketer’s repertoire. it today.
3. Google Analytics – keyword trackers are great, but at the end of the day all I care about is REAL traffic from organic search – and converting that traffic into leads and sales. Google Analytics tells me a lot about how a campaign is really doing and it’s having a positive effect on my client’s business!
I’m not saying I will never return to offering private SEO consulting again, but for now, I am only working for my current employer and a very small group of clients who have been with me since the beginning who (for now) refuse to let me go.
Hi there, I try to add this code to my htaccess file but it doesn’t work. my site starts to crash and say there’s too much redirects. can you please help? my SEO has decreased dramatically since Google changed the formula. Thanks!
A significant number of searches performed each day are through mobile devices. Many studies over the last 6 months identified that the number of searches using smartphones is steadily increasing especially when it comes to making online purchases.
AWR Cloud, our third Editors’ Choice, is rated slightly lower than Moz Pro and SpyFu as an all-in-one SEO platform. Yet breaking down our SEO tool categories further, it leads the pack in ongoing position monitoring and proactive search rank tracking on top of solid overall functionality. On the ad hoc keyword research front, KWFinder.com tool. DeepCrawl’s laser focus on comprehensive domain scanning is unmatched for site crawling, while Ahrefs and Majetic can duke it out for the best internet-wide crawling index. When it comes to backlinks tracking, LinkResearchTools and Majestic are the top choices. SEMrush and Searchmetrics do a bit of everything.
Let’s face it: implementing structured data markup correctly ain’t easy. So why not let Google’s tool lend a hand? Google’s free tool helps you build proper schema markup quickly and without any fuss.
21. Google Search Engine Optimization Guide – It doesn’t get any better than this: a comprehensive, well-structured, well-explained and exemplified SEO guide right from the horse’s mouth! Google created this internal guide to serve its employees, but it is just as valuable to anyone looking to perform optimization on their websites. Here, you will truly find the best (i.e. Google-approved) practices you need to employ in order to increase your odds at ranking in Google’s top results.

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The three major search engines are Google, Yahoo and Bing. These three search engines are around for a reason: they stay true to their philosophy of a democratic-controlled search engine platform. Search engines rank websites according to how many votes they receive. Simply put, a vote is an inbound link to your website. For example, if Wikipedia.org links to your site, you have one vote. In other words, search engines rank websites according to how many votes they received. But it doesn’t stop there just yet.
Google Search Console: Everybody knows about Google Analytics and most use it as their primary source of analytics, but GoogleSearch Console doesn’t get the recognition it deserves. It is a free service that lets you learn a great deal of information about your website and the people who visit it. You can use it to findout things like how many people are visiting your site and how they finding it, whether more peopleare visiting your site on a mobile device or desktop computer, and also crawl errors, broken pages or site indexing.It has become a valuable resource for many different types of people besides webmasters, like marketing professionals, SEOs, designers, business owners, and app developers.
19. SEO Tutorial for 2016 and Beyond – Your online education will be much enrichened by learning from this SEO tutorial for beginners. Webpage FX is a wholesome resource of information on all levels and offers some interesting eBooks as well – I mention those that might interest you in the Essential Readings category below.
There are three types of crawling, all of which provide useful data. Internet-wide crawlers are for large-scale link indexing. It’s a complicated and often expensive process but, as with social listening, the goal is for SEO experts, business analysts, and entrepreneurs to be able to map how websites link to one another and extrapolate larger SEO trends and growth opportunities. Crawling tools generally do this with automated bots continuously scanning the web. As is the case with most of these SEO tools, many businesses use internal reporting features in tandem with integrated business intelligence (BI) tools to identify even deeper data insights. Ahrefs and Majestic are the two clear leaders in this type of crawling. They have invested more than a decade’s worth of time and resources, compiling and indexing millions and billions, respectively, of crawled domains and pages.
If you have a lot of images on your site and you cannot improve performance with the recommendations given by the tools mentioned above you can consider using a CDN (Content Delivery Network) service such as Cloud Flare or Amazon Cloud Front
HEADMasterSEO — Simple bulk status code (e.g. 200, 301, 404, etc.) and redirect checker. Also checks response time, response headers, and HTTP header fields (X-Robots-Tag, Link, Vary). Includes filtering and a bunch of other advanced features.
For many businesses, the customer’s journey starts with search. Search topped the list of U.S. online marketing channels for the shopping industry, for example, ranking higher than direct web visits and referrals.
Screaming Frog SEO Spider is a must-have for performing site audits. It reveals problems with meta title and description tags: duplicates, missing, too long, or too short (sure, Google Search Console provides some of this as well, but Screaming Frog supplies more detail). It also identifies issues with headings and pages with thin content, among other measures.
Hi Brian, thanks for these amazing tips. It is clear that coming up with the right niche and killer keywords is important. And the SEO techniques that you’ve explained are very valuable, especially these times when shortcuts don’t add value.
Even though the value of the H2, H3,…, H6 tags for SEO is debatable, it is still generally a good idea to include your primary keyword in your H1 tag, make sure there is one H1 in the entire page and that it appears before any other heading tag.
Step 1? Check your site for Broken Inbound Links. Establishing links is hard work. Like, really hard. So don’t let those links go to waste. Jump into AHREFs, run your site through the Site Explorer, and select ‘Backlinks’ -> ‘Broken’. 
If you haven’t yet started to build your website, choose a short domain and try to create a brand around it. Exact match domains don’t have the value they used to have a few years ago, so there’s no reason to buy a long domain, just for the sake of having all your keywords inside it.
This was one of the awesome posts I’ve ever read but I am stuck with a query. I aim to target good keywords in the beginning of my title tag so they rank well. But now I am going to start writing “How to” guides. But then how can I target the keyword in the title tag?
Paid search advertising has not been without controversy and the issue of how search engines present advertising on their search result pages has been the target of a series of studies and reports[24][25][26] by Consumer Reports WebWatch. The Federal Trade Commission (FTC) also issued a letter[27] in 2002 about the importance of disclosure of paid advertising on search engines, in response to a complaint from Commercial Alert, a consumer advocacy group with ties to Ralph Nader.
Topvisor can be helpful if you’re in charge of technical SEO for several different websites. With a few clicks you can identify issues and opportunites across 10+ different domains. The major downside is that it has a very steep learning curve due to the confusing UI.
On-page SEO – Individual pages of your site and how to write content for both people and search engines. We’ll look at where some of those keywords you found should be used so they can help improve where your pages rank.
Mobile is too important to ignore in your e-commerce SEO strategy. An informal survey my colleague Kenneth Gvein ran for our e-commerce customers at Metronet and Vaimo Norway found that clients had 2 to 3 times higher growth rate on mobile e-commerce. Go mobile — or go home!
Find the words and phrases your customers use instead of industry jargon. It’s great that you develop with progressive enhancement. How many of your clients do you think search for progressive enhancement or even know what it means

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Ahrefs provides great insights such as rate of acquisition or loss of links over the past year, anchor text ratios (to identify over optimized link profiles), mix of do follow/no follow and other relevant stats.”

Backlinks are important, but it’s important to keep tabs on the pages that link back to you, ensuring that the links are still active, and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings.

Seventy-five percent of search queries are between three and five words long, so you should write headlines accordingly, he adds. “The search engines are figuring out that if people search for the word ‘marketing,’ or any one- or two-word query, they don’t get the results they want. To get quality results that are most likely to answer their question, they have to go to three-, four- or five-word queries. As content creators, when you’re thinking about optimization, you have to think about that.”

Google recommends that all websites use https:// when possible. The hostname is where your website is hosted, commonly using the same domain name that you’d use for email. Google differentiates between the “www” and “non-www” version (for example, “www.example.com” or just “example.com”). When adding your website to Search Console, we recommend adding both http:// and https:// versions, as well as the “www” and “non-www” versions.

Whether you’re looking to hire one of the top SEO agencies to manage your online marketing project or you plan to handle your search marketing strategy in-house, 10 Best SEO’s tips and tricks will give you the knowledge to embark on this new journey. Though its always advisable to consult with a great SEO staff, our top 25 SEO tips can get you started on the right foot.

Are you looking for an SEO company in 2017? These are some of the things to keep your eye on. These are some important emerging trends compiled by industry expert, and Ignite Visibility CEO, John Lincoln.

Over the past year, we’ve taken our content from good to amazing. Really focusing on recruiting the best authors that write amazing content. Syndication will help you to acquire some of the best content out there as know that you push out their content onto other publications. Your content will rank more as it has double the link juice pointing to it as well as a lot more traction to it!

Managing how quick your page load speeds are can majorly impact SEO, as well as UX. GTMetrix is a tool to examine the load speed of a page and diagnose opportunities for improvement, so you know how you can further polish your website. You can even compare the speed performance against competitors!

That aside, use natural anchor text in your links. Shun the likes of “Click here” and use text that provides meaning instead. Need an example? Just look at the linking pattern we’ve utilized throughout our blog. Finally, if you’d like to link to a website but don’t want to share the link juice, you can use rel=”nofollow” attribute in your links.

83. Link Building in 2016 – The HOBO Web blog is always an excellent source for information on anything SEO-related. But here you’ll find an even greater resource in this link building guide that’s been adapted and updated for 2016, written by Shaun Anderson. This 31-chapter guide starts from the basics of what link building is, to explaining what natural and unnatural links are, and proceeds to reinforce or dismantle new and old link building techniques. Reading this guide, you can learn what is still valid and what isn’t, or whether older techniques are successful again. Definitely a resource worth browsing, for beginners and advanced SEOs alike.

Each of these web design companies specialize in building a unique online presence for their clients. Professional web design services cater towards businesses looking to leave a strong and positive first impression with potential customers.

SEO is crucial to any business that wants to draw in customers looking for their services on search engines like Google or Bing. Boosting your organic search is a great way to attract new customers, and SEO tools are central elements of achieving that goal. Here are some of the best SEO tools out there, as well as some tips on how to select the tools that best suit your business.

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.

A video to show how you can use Google’s Real-Time Insights Finder to support your marketing planning process. Discover how our insights tools can be a window into the attitudes, perceptions and needs of your consumers to inform your next brand positioning, media strategy or just look smart in your next meeting. Available at thinkwithgoogle.com/insights/tools

But since our objective is to rank higher and higher in Google (and Bing and Yahoo!), how do we create unique and valuable content that’s not meant to attract or “trick” the now-smarter search engine spiders? The simple answer is you should never look into creating content for search engines. Instead, create content for your human readers, and search engines will follow. Trhrefy your best to provide valuable content because…

Google Analytics e-commerce reporting tracks sales activity and performance, making it easier for you to determine where your marketing time and money is spent. The e-commerce report displays transactions, revenue, and other metrics for easy digestion.

Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. more

Thanks Brian for another extensive post. Well, at the end of day, it all depends on how quality your posts are, how they did help people. If we provide information/solutions what they are search for, definitely Google will find our content are the best ones for #1 position.

157. Teach Yourself Visually Search Engine Optimization – If you’re a visual learner, but not particularly keen on videos, you might like to try this book by Rafiq Elmansy. It lists and explains the fundamentals of SEO in a visually structured setup; in that regard, it can be really useful for beginners, allowing you to compare stuffy, text-heavy courses and articles with a simpler format.

Great article Rhea. Anybody who’s uses astroturfing as a marketing tactic is probably not somebody worth hiring. Good people are always in high demand so they probably wouldn’t waste their time or money with Top SEOs.

One thing that you should have learned by now is that not all backlinks are equal in value. You aim to get the backlinks which have the most value and weight. Muck Rack is a tool that allows you to get high-quality backlinks from the highest quality websites like Forbes, The New York Times and the likes. It has been described as one of the easiest and effective ways to find and meet with journalists.

This is such a great list Matthew! I can’t wait to start using some these tools. I am curious, what is the best software for building some safe links directly from a money site? I’m very new to link building, but I’d like to start getting some better anchor text out there.

Impactana is like using a souped up version of BuzzSumo. It’s still in beta so there are a few bugs here and there. But this is shaping up to be a winner. Cool Feature: “Buzz vs. Impact”: Buzz shows you content that’s hot in the short-term (based on likes, shares etc.). Impact tells you if a piece of content has performed over the long-term (based on backlinks, comments etc.).

Dramatically improve your “curb” appeal. This spell brings your inner beauty to the surface, allowing others to see your sex appeal, your intriguing personality, your beautiful qualities. Not only might you feel better about yourself, but when stares and compliments come your way, your self-confidence may soar, and you might feel on top of the world. And well you should be because you are a very special person.

Note: Keep in mind that although numbered, these resources are in no way a hierarchy. The information in them is often similar, though some are more exhaustive than others. I recommend reading as many of them as you can, to get an overall sense of how SEO is discussed, understood and practiced.

When you need information from a competing website that ranks high on Google, you need something that’s so powerful that it can pull that information from the web, pull historic rankings and save it on their servers forever.

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Other than that, add your keyword to post/page titles, which quickly communicates to search engines (as well as human visitors) what the post/page is all about. As an illustration, ‘WordPress SEO’ appears prominently in the the title of this post, which tells you this post has to do with WordPress and SEO. If your post/page has headings and/or subheadings, add keywords to these as well. Just keep things natural and you will be okay.

Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.

There’s also the option to get contact emails for those contacts you have acquired through the tool, as well as the ones obtained in other ways. It includes multiple email prospecting methods, which is why the success rate is very high.

Then, see how many clicks you get for some of these high-impression terms. If your getting lots of impressions for a certain keyword, and not many clicks, that means that you have A LOT of potential to get traffic for that term.

Include a simple navigational page for your entire site (or the most important pages, if you have hundreds or thousands) for users. Create an XML sitemap file to ensure that search engines discover the new and updated pages on your site, listing all relevant URLs together with their primary content’s last modified dates.

Density aside, keyword research remains at the heart of any sound SEO strategy. Many tactics within SEO will rely on the keywords you choose to target and try ranking for. Whether you’re creating content on site, optimizing on-page aspects (covered below), or using the keywords for anchor text in backlinking (also covered below), the keywords you select will be used greatly.

Gone are the days of thinking of SEM as the very bottom of the purchase funnel. Today, you can use SEM for awareness, consideration, purchasing — and nurturing, amplification, recalling, upselling, reselling, and so on.

Content Promotion: Once the content is ready for promotion, I’d need BuzzStream to manage the pitching process. Here I can build media lists and send pitches to publishers I want to feature my content.Bonus: Since I’ve already run out of tools, I’d use BuzzSumo again to track the success of my campaign, from social shares to backlinks.

Let’s face it: implementing structured data markup correctly ain’t easy. So why not let Google’s tool lend a hand? Google’s free tool helps you build proper schema markup quickly and without any fuss.

SEOQuake is a very useful & powerful Firefox SEO tool extension which was recommended to me by @CarrieHill on Twitter. SEOquake gives an instant SEO summary for any webpage you’re browsing. It’s useful for Keyword research to SEMrush, Alexa, Google rank, Yahoo index etc. And The best thing is that this SEO tool is free. I must say That this is one of the best SEO tools which is free to use.

Hey Brian, I’m impressed by your ability to crank out a report like this in only 15 hours. If must be nice to have a team of VA’s. If it’s any consolation, I’ll probably spend an equal amount of time studying it.

Overall Sitebulb looks to be a great ‘allrounder’ in the site audit category, and its flexibility will be useful for experienced SEO’s and newbies alike (some understanding of SEO practices is required).

A website without content is, well, no website. A website with poor quality content is like a blunt knife – it might do the but you must exert more force. A website with stale content is dead both to search engines and human visitors. This I understand firsthand because, severally, I went long periods without posting on my own blog. The results? Lower user engagement and lost SEO rankings.

Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

Hotjar.com is really great for analysing your UI. You can record your visitors interacting with your pages, create heatmaps, conversion funnels, and it’s really easy to use. I’ve personally used both those tools and gotten really great insights.

Just a suggestion, but maybe you could write an article about generating traffic to a brand new blog. As you know, when you start out, you have only a couple posts and very little credibility with other bloggers, also the search engines will take considerable time to be of any benefit initially. Would be interesting to know how Brian Dean approaches that dilemma!

Thanks for providing very good SEO collection for knowledge and in implementation. Some of the tool i am already using few years back but i excited to work in new tool which you have given through this blog. Let see what experience i will get.

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I just started blogging about a month ago, and I would like to see the number of visitors of my blog increase but I am having trouble doing so, not sure if it’s because I have a free wordpress.com blog.

Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work!

You can also measure results by tracking rankings, the problem with rank tracking though is that it’s hard to determine “real” rankings because of personalized and localized search results. Really the best outcome of being great at WordPress SEO is to get more traffic.

When it comes to finally choosing the SEO tools that suit your organization’s needs, the decision comes back to that concept of gaining tangible ground. It’s about discerning which tools provide the most effective combination of keyword-driven SEO investigation capabilities, and then on top of that, the added keyword organization, analysis, recommendations, and other useful functionality to take action on the SEO insights you uncover. If a product is telling you what optimizations need to be made to your website, does it then provide technology to help you make those improvements?

A pretty nifty content promotion tool. Enter a few keywords and Outreachr will scour the web for websites that cover those topics. Comes packed with tons of sorting features (like Domain Authority and Citation Flow) so that you can focus on reaching out to ballers.

We offer webmaster guidelines4 for building a Google-friendly website. While there’s no guarantee that our crawlers will find a particular site, following these guidelines should help make your site appear in our search results.

Whether you’re looking to hire one of the top SEO agencies to manage your online marketing project or you plan to handle your search marketing strategy in-house, 10 Best SEO’s tips and tricks will give you the knowledge to embark on this new journey. Though its always advisable to consult with a great SEO staff, our top 25 SEO tips can get you started on the right foot.

Screaming frog is a useful tool for evaluating your own site from crawling, internal links and content analysis but it does not stop there and it can be insanely useful for finding link opportunities on target sites.

If I can make a suggestion, I believe Power Suggest Pro is one of the best upcoming SEO tools for any marketer. The software enables you to see WAY more buyers keywords and untapped niches. You can find some real profitable hidden gems in there. You can find more at: powerprosoftware.com – I expect it to rival the big dogs over the next few years.. although I kinda hope it stays under the radar a little bit so it doesn’t get over-saturated.

As mentioned above, it’s not just the case that these are tools for agencies and consultants, but all marketers should be aware of what’s available and what their team are using. With the vast array of tools out there, it’s difficult to know which may be relevant, so it’s best to break down or categorise them. So if you’re thinking of reviewing your tool set for 2017, here’s what we recommend.

48. Udemy Courses – Udemy is one of the largest databases of courses on a wide variety of topics. Although most of them charge a fee, you can also find free courses that are just as helpful. For SEO and SEO-related topics, go to the Marketing category and select whatever concerns you. Moz’s courses are especially noteworthy (not to mention free), but keep an eye out for everything related to your interest.

This is best for technical SEO Screaming frog spider available on Windows and Mac it is an external program you need to download in your device but you can use both free and paid services it’s mainly used for crawl purpose and give the list of web pages on any given websites that you want

Screaming Frog is a great tool to find information about any website from basic on-page optimization elements to response codes. Screaming Frog also allows you to export the report to Excel to manipulate the data further.

How does it work? The process is simple. The application pulls data from third-party sources and social signals and interprets them in a format that is easy to understand and work with. This tool will provide its clients with a live demo of the workflow, and the monthly pricing starts at $49 per month!

It’s really a question of being descriptive as keyword phrases typically describe what you offer. Think about the fact that you’re trying to answer someone’s question at the other end of the search engine. They’re typically searching Google because they have a question or a problem to solve. Make your website answer those questions and solve those problems and it will be the one to show in the search results.”

Thanks for choosing to leave a comment. Please keep in mind that all comments are moderated according to our comment policy, and your email address will NOT be published. Please Do NOT use keywords in the name field. Let’s have a personal and meaningful conversation.

If you make change in your SEO and your rankings drop you can now more easily undo the damage by simply reversing the change. In the past Google has been more prone to hold a grudge and reclaiming your hard-earned ranking could be a lengthy process.

This article is very informative and very useful to all who create a website or blog .SEO is the main important thing to do for website and who read this article and follow these step can get success thanks for sharing..

Redirect Path for Chrome is a highly recommended on-page tool and valuable little plugin that can help you quickly identify the number and type of redirects if any, that brought you to a page. This is incredibly useful for page migrations and site clean-ups. I use this little extension every day to check on the number of chains in a redirect to a page.

From small businesses to Fortune 1000 – hundreds of companies rely on HigherVisibility to help grow their revenue through digital marketing. Utilizing our years of experience and expertise, we are able to customize solutions to meet your specific needs regardless of size or industry.

Keep in mind that SEO takes time. You won’t see improvements by following the tips in this tutorial overnight, so don’t be discouraged if your traffic doesn’t jump through the roof right away. And, don’t expect to use this search engine optimization tutorial tips once and then forget about them. Make it a practice to keep these SEO tips in mind whenever you update your website, go through a redesign, or plan a new site. Also, keyword popularity and competitiveness changes over time, so revisit your targeted keywords periodically to see if they still draw traffic.

Title tags are used to tell search engines and visitors what your site is about in the most concise and accurate way possible. The keywords in your title tag show up highlighted in search engine results (if the query uses those keywords), as well as in your browser tab and when sharing your site externally.

A very in-depth rank tracking tool. Show you not only where a page ranks, but how rankings have changed over time. Cool Feature: “Volatility” tells you if a given SERP is stable…or tends to shuffle around.

When you search for something on Bing or Google, the suggestions are the result of the most common recent searches and provide insight into the emotions of the person behind the search. Answer the Public aggregates this data into charts and graphs so you can digest the information you need quickly to make valuable decisions about your online marketing and PR.

Make sure that Googlebot can crawl your JavaScript, CSS and image files by using the Fetch as Google tool16. It will allow you to see exactly how Googlebot and renders your content, and it will help you identify and fix a number of indexing issues on your site.

The search engine optimization world is constantly changing, and our staff works hard to stay ahead of the coming algorithm changes or advancements in search engine optmization strategy! Our site covers more than just SEO, however. Follow our blog to stay up-to-date with all of the trends in social media, search, and paid ads.

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Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..
A comprehensive SEO platform that gives you info on newly acquired backlinks, keyword rankings and site speed. It even sends you alerts whenever one of your competitors gets a new link. I especially love the dashboard because its clean and gives you ONLY the essential info you need.
It helps to improve your ranking for certain keywords. If we want this article to rank for the term ’SEO basics’ then we can begin linking to it from other posts using variations of similar anchor text. This tells Google that this post is relevant to people searching for ‘SEO basics’. Some experts recommend varying your anchor text pointing to the same page as Google may see multiple identical uses as ‘suspicious’.
Over The Top SEO LTD also known as O.T.T is an international Full Service Digital Marketing Company that specializes in SEO, Online Reputation Lead Generation, Unique & Advanced Marketing Techniques and far beyond the normal activities of an SEO company.
4. Check your keyword density and tweak as necessary. Keywords and phrases for a page should be around 3-5 percent of the total text and links of any particular page (not too much more and not too much less). Don’t just focus on your homepage. It’s about 50 percent of the search weight of your Website but every page needs keywords to create a “theme” for search engines. The more pages that are ranked, the more entry points your Website has.
17. Get listed in directories. They have been around a long time and search engines scan them for new links because of their reputation. Try DMOZ, Yahoo (fee required, but worth it), Business Directory (fee), Ezilon, Best of Web (fee), BizWeb, Gimpsy (fee), Go Guides (fee), Google Directory, or ipl2.
I firmly believe that a typical online marketer (not an SEO expert – just a guy or a gal who wants to get more search engine traffic) doesn’t need many tools to run a successful SEO campaign. As a matter of fact, why use many tools when one will do that and more, right?
Make sure that you have a breadcrumb on all your internal pages. A breadcrumb is a set of links at the top of the page that aid navigation.  If you are using WordPress there are many free plugins to create a breadcrumb.
There is one more thing I need to ask… most of the tools you have suggested for different purpose, I have gathered. Except the scrapperbox and social media tools… Can you suggest any social media Desktop application… which will let me manage all the social medias together making tear 2 links and RSS feeds and with auto post scheduling. And best if it will be free or low cost.
We are developing a free tool that does something different to those listed here. Check out Meta Forensics (https://metaforensics.io) – it is a website architecture, internal link and SEO analysis tool.
Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.

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Video is an incredibly powerful platform for telling your story, spreading the word about your business, and turning interested window-shoppers into paying customers. See how to put it to work for you. Read More

In the 1990’s, search engines used keyword density as one of its major determining factors when ranking websites. As search engines evolved over the next twenty years, the keyword density factor became less important – but still very relevant.

This is one of our companies favorite SEO services. By looking at your CTR in Google and working to improve it, you can get much more out of your content. This article covers exactly how to do the strategy and even has a video as well.

Majestic – This is an online tool to analyse the backlinks that point to your website. This is useful if you have backlinks manual action from Google, or want to clean up old link building practices using the Google Search Console Disavow Tool. You can also see your competitors best backlinks too, ideal if you want to see what type of marketing is working for your competitor. Majestic is a paid monthly subscription.

A customizable work area allows you to filter out only the data you currently need. You can use tags to group or categorize your keywords and pages, export your data to a number of different formats, and work behind a proxy to stay within search engine limitations.

Search Engine Optimization employs two kinds of strategies: on-page and off-page optimization. Examples of on-page SEO are content building (i.e. writing articles, blogging), including desired keywords inside the web page, optimizing title tags and optimizing META tags. Some examples of off-page SEO are link-building, social bookmarking, blog commenting and 3rd party article submissions.

High-quality standards are set on Your Money or Your Life (YMYL) pages – These pages include shopping transaction pages, financial information pages, medical information pages, legal information pages, and similar sites. The reason for the placing high-quality standards on these pages is how these can affect “the future happiness, health, or wealth of users.” Low-quality YMYL pages can negatively impact one’s happiness and health, so it is important to build useful pages under this umbrella term.

It can even tell you if you if your Twitter card description is a tad bit long. It can be used to distinguish different URLs based on their characteristics. It also has many other functions which make it an indispensable in my arsenal. You can use it to identify high performing pages on your site and find out how your architecture can support it better.

Not only that, but mobile is playing better and better with desktop. Smart marketers are finding ways to bridge the two experiences to both push the user to convert on desktop and to track interactions across devices (the better for measuring value).

Honorable mention: Moz’s Open Site Explorer. A great tool for evaluating how a site stacks up versus competitors or how your pages compare to each other in key SEO and site metrics like internal and external links, domain and page authority, LRDs, social shares and more. It’s also affordable for most any SEO, like SEMRush.

“While the paid version offers much more insight into the details like specific links identified to a website, Ahrefs is one of the best free tools available if you need information on the health of an overall link profile and are not a volume user.”Although there is also a paid version of the tool, I am a big fan of Ahrefs.com as a free tool.

Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things.

Google Analytics is the best tool to understand your organic traffic. You can use it to monitor your organic traffic performance and allows you to compare to past performance. Once you notice any major differences to your traffic, you will most likely want to move on to another tool to find out what is causing the changes.

Tired of worrying about your rankings and what your SEO company’s doing with your money? Put your fears to rest. Think of how relaxed you’ll feel knowing your SEO company works in your best interests. And then laugh when you outrank the competition and win all the customers!

Slow pages lead to higher bounce rates, loss of traffic and customer trust, so decrease your page load time already. The post I’ve linked in the foregoing statement will show you everything you need to do to improve the speed of your WordPress site.

I’d also MicrositeMasters. They offer a free plan for 10 keywords. Also if you want a free trial for a paid plan, you can use this link to get your first month free: http://www.micrositemasters.com/We-Met-In-Person.

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Search engines have build intelligent patterns over the years that recognize natural links from artificial links. It’s not as hard as it sounds, the experienced eye can easily distinguish between good and bad links and they have managed to transform this into automated checks build in their algorithms.
If you make change in your SEO and your rankings drop you can now more easily undo the damage by simply reversing the change. In the past Google has been more prone to hold a grudge and reclaiming your hard-earned ranking could be a lengthy process.
A keyword tool. Personally, I use CanIRank for this, because they give you a completely different insight to Keywords and which ones are best for your site. Instead of just a ‘pick a word and hope for the best’ concept that a lot of tools just give you.
Have a bunch of images on your site that are missing alt text and titles? Well you COULD add that info one-by-one…or you could use this helpful plugin. SEO Friendly Images WordPress grabs the file name of your image and turns it into the image’s alt text and title.
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It has been a pleasure serving you all through the years, and I hope you wish for me what I wish for you, every bit of happiness and success, whatever that means to you. May you “go forth and prosper” now with Best Dallas SEO as your guide!
Quality link building, or link acquisition if you prefer, is far more complex and difficult than creating a bunch of low quality links. There are, however, several different techniques that can be used in link acquisition. And the better the link, the more difficult it is to come by. At Arcane Marketing, all of our link building practices are designed with the big picture in mind. We don’t try to manipulate ranking factors in any way. Instead, we put in the time and effort required to acquire genuine backlinks for your site. You should understand that this isn’t an instant fix. Rather, it is a process that will result in long term dividends.
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Screaming Frog – This is my go-to “on-page” tool that I use for SEO. It can do everything from basic on-page aspects such as meta descriptions and titles to more advanced items such as directives and ajax analysis. We own probably 5-10 licenses in our office and is definitely a tool that I use every single day.
May I suggest you re-read this piece and catch some of the unpleasant errors? I’m not saying this to be rude. I’m saying this because I found great pieces of information in this post, and I’d like for others to enjoy it too. It’s only by the grace of God that I read the entire thing. Usually, I’d have hit the “x” by the 3rd or 4th broken sentence.
As with all marketing activities, you must measure success to see how well you performed in the past, as well as identify actionable strategies to improve your results in the future. Since B2B search engine marketing is all about attracting targeted traffic, begin by leveraging Web analytics to monitor traffic increases from search, as well as time-on-site, new vs. returning visitor analytics and much more. To make sure the volume of targeted visitors continues to increase, you should also monitor your position or ranking in the search results. On a regular basis, check your position in Google and Bing for your most important keyword phrases to see how well you are trending upward toward a top 10 ranking. if you don’t want to do it manually, check out Pro Rank Tracker for a comprehensive rank tracker and reporting solution. Finally, to measure the success of your pay-per-click advertising efforts, harness the measurable nature of the Web to track the cost-per-visit, cost-per-lead, and cost-per-sale for all of your pay-per-click ads.
Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area or as a separately identified advertising area.
Hi Alex! Thanks for replying. Yes, by website provider I intended to say the platform where I have built my entire website years ago (IMC) I had provided you with my website address in my previous post). I do not have complains about the quality, speed or content size available on it, and since I was happy with the graphic results I did not really intended to migrate. But I do find strange that a high quality website builder like this displays so few SEO options to be managed. Unless my level of knowledge on SEO structure is so low that it is preventing me from any basic SEO improvement… I do not know. As I said before, I unfortunately did not find the links you mentioned in order to make the right SEO improvements. 🙁
Title tags are important, because they areone of your first touch-points on the SERP. It is important to keep your title tags short so that they doen’t get cut off by search engines. Generally, keeping your title tags under 70 characters is good practice, but Google typically only shows 50 to 60 characters on the SERP. With fewer characters being used in a title tag, it is important to use a keyword near the beginning. That way the keyword will be less likely to be cut off, and still tells users what the page is about. Try to use the primary keyword target in your title tag, but using the exact keyword phrase is not as commonly needed.
Our integrated PPC management platform, WordStream Advisor, makes managing your search engine marketing campaigns easy and efficient, leaving you more time to focus on what really matters – growing your business.
183. SXSW Interactive – Part of the much wider event taking place in Austin, Texas each year, which features original music, independent film, and emerging technologies, the SXSW (South by Southwest) Interactive focuses on trending technologies and everything digital. Oh, did I mention the event has a history of over 30 years? This is truly a mega-event that gathers some of the best professionals in a wide variety of industries, including SEO.
In the end, we would argue that the term SEM is falling out of favor. People have realised that the digital ecosystem is more complex than it was and practices such as Google Adwords or SEO are stand-alone services.
Then Google cracked the frigging whip, and keyword stuffing was shown the door. Without a doubt my rankings plummeted just like Icarus, but that’s not the point. A new era in SEO was born: the era of relevant and valuable content, alt tags, title attributes and what not.
A decent blogger outreach tool. Just enter a keyword and Inky Bee shows you bloggers in that industry. Inky Bee allows you to sort by Domain Authority/Page Authority. That way you focus on the big shots in your industry.
3. Ahrefs so we can track all of our earned links from SEO & Content Marketing and conduct link audits.I really wanted to put buzzsumo and screaming frog on here but this is what I would pick if I could only have 3.
Google released their latest 160-page search quality guidelines. The last previous published was the abridged version two years ago that was a reaction to the leaked versions from 2008, 2011, and 2012 (notwithstanding the 2014 version) for the purpose of transparency.
Hey Brian how can you write an article with more SEO techniques then some of the SEO tutorials available online. I gone through both this as well as “keyword research” page. Really got most of the information at one place what was I looking for. Bookmarked. Thank you for sharing such valuable information.
I’ve been testing out the rank check tool AWR Website Ranking on a small personal site (after being advised it does not break Google’s guidelines – although, if you go by the letter of the law, I wonder if that is wishful thinking, by ALL rank checker tool providers):
I’ve been long time fan of Bill Slwaski. He’s #1 sailor of SEO by the sea. Last night, I’ve found a brilliant post about “Google follow geographic location catch” written by Bill. It was really stunning at all.
to tell clients the task at hand (yesterday I noticed a competitor of my clients had links from The Wall ST Journal, NYTImes etc – it helped me point out to the client his main competitor was REMARKABLE, actively engaged in successful online marketing ALREADY – a player. Another client noticed from my Competitive Link Analysis once a PR7 that linked to his competitor, was actually a site his GOOD FRIEND OWNED. I wonder what happened to that link…
Your customized project plan launches by way of an audit including keyword research and a review of your competitive landscape.  The best SEO company to choose is one that will develop a strategy to help you rank for more specific, long tail keywords with purchase intent that your paid ads may miss.
126. Microsoft SEO Toolkit – This SEO toolkit from Microsoft enables you to manage various aspects of your site and make sure it’s well optimized for the search engines. All you have to do is download and install it, then take advantage of its capabilities for pointing out search engine and UX optimization opportunities, detailed reporting of page load time and resource usage, and the very useful error identification of broken or invalid links, duplicate content, and more. 
As you can imagine, there’s a variety of ways to acquire backlinks. However, even common practices should be approached carefully, as your tactics can easily be viewed as manipulative to search engines. In short, you just need to be honest in your backlink strategies, and only submit your site it’s relevant. To learn more about backlinks, check out our page on how to get backlinks for your site.

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Content Experiments works in conjugation with the plans you have made with Google Analytics and allows you to create different versions of your site to show your users. This allows you to test out layouts, headlines, color combinations, content and all the other features of creating a perfect website.

Your post has caught my attention as you described it in detail. In addition, there are some examples that make your explanation is very different from the other. Your article has drawn my attention. Thank you.

PageSpeed Insights incorporate data from the Chrome User Experience Report (CrUX) to display real-world performance data about a page. PSI reports two metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).

This tool also has something called ‘’20 minute work week’’, a feature that teaches you how to best manage your campaigns in a week. The feature is ideal when you’ve set up your PPC campaigns; hence you only need to make a few tweaks here and there.

Don’t stuff keywords! This goes for all kinds of SEO, but it needs to be reiterated over and over again because even intelligent people make mistakes. But making this kind of mistake is very serious, and can land you in a heap of trouble from the search engines.

In most cases, the only ‘default’ parameter that will need to be changed will be the ‘limit of checked pages’, you want to ensure all potential URL’s are included in the crawl. A quick way to determine this to do a quick ‘site:youdomain.com’ search in Google:

Over the course of our research we have seen an increase in the allocation of the average marketing budget of small and medium-sized businesses towards online marketing initiatives. As the Internet has become a major platform for many businesses a larger emphasis is placed on driving potential buyers to an online presence as opposed to marketing towards a physical location or phone sales.

BThrust is known for its innovative way of Customised Software Development as per the requirements of the customers. We have been able to develop many Software successfully, for wide range of industries from a vibrant start up to big multi nationals. Our Software has helped our clients to reduce their work and let them focus on their other important activities more. Streamlining many business activities through our Customised Software helped out our clients in saving a lot of time and money.

Moz Pro is a comprehensive solution providing keyword selection and tracking insights. It helps optimize pages by using intelligent site crawls, finding link opportunities, and creating custom reports. By providing unique and reliable sets of data, Moz Pro eliminates guesswork and gives you the information you need to do your job.

Well we have a differing opinion because even to this day, I still skimp and save on money by taking advantage of free trials to get all the premium features without paying a penny. Especially when its an odd ball task I might only need to do a handful of times.

In this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps. more

Cool Feature: “View Sharers” shows you who shared a piece of content on Twitter, which is outreach solid gold bullion. “BuzzSumo Alerts” tells you whenever a keyword or phrase (like a competitor’s brand name) gets mentioned around the web.

Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.

In just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines. more

Make sure that Googlebot can crawl your JavaScript, CSS and image files by using the Fetch as Google tool16. It will allow you to see exactly how Googlebot sees and renders your content, and it will help you identify and fix a number of indexing issues on your site.

The rankings data is updated regularly too and helps provide information on which pages are ranking for your tracked terms, allowing you to optimize pages further if they’re more relevant to a keyword and/or are more likely to convert.

With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here’s how to capitalize on it with the right optimization techniques. more

13. Refresh your Website with new content and pages regularly. One easy way to do it: Find related subject RSS feeds and add a couple to your Website too. I like Google AJAX Feed and WebRSS for this, and there are more here.

Thrive Internet Marketing is a forward-thinking, dynamic community of digital experts who delight in providing clients with the diverse advertising techniques necessary to make their organizations thrive online. In recognizing that optimized visibility plays a central role in taking sales from average to exceptional, the Thrive Internet Marketing community places primacy on offering search engine optimization (SEO) services such as keyword analysis and link building. Additionally, the Thrive Internet Marketing professionals are pleased to offer clients a diverse range of dynamic web design and development services. Some of them include website hosing, content writing, responsive web design, and ecommerce web design. The techies also offer dynamic internet marketing services like pay per click (PPC) management, conversion rate optimization, and online reputation management.

#9 of Best SEO Companies of February 2018 – Ignite Digital is a Digital Marketing Agency. We provide digital marketing for brands. Our solutions combine Search Engine Optimization (SEO), content marketing, social media (community management), Website development and more, to help enrich our clients campaigns.

165. SEO – From Beginner to Boffin – Brian Bentley has a very direct, pragmatic and technical approach to SEO, perhaps thanks to his scientific education background. His eBook approaches SEO as a science, looks down on Google, and practically convinces you that you can be successful. It provides you with theory and pragmatic approaches, gives you cues on technical aspects of SEO, and even gets into detail about the more popular social media platforms.

The SEMRush Site Audit is a great tool to quickly analyse/review the technical set up of any website. The results can be easily shared or export for further analysis, and should give you a clear indication of where the main problems lie.

Subscribe to our  daily SearchCap and newsletters to get the latest search marketing news from our reporting team and from Search Engine Land, Marketing Land and other trusted sources all over the web.

This checker performs various tests on a Web Page to determine its level of mobile-friendliness. The tests are defined in the mobileOK Basic Tests 1.0 specification. A Web Page is mobileOK when it passes all the tests.

E-commerce Web design is never “finished.” It’s a continuous process of A/B testing to hunt down the best performing variations. The right “tools” are important, but the best consultant or company is more important. An expensive consultant is not expensive if she can generate many more sales than a “cheap” one.

With such detailed analysis and helpful information in-hand, it’s time to implement SEO on the website. SEO implementation techniques may differ platform to platform. If you are using CMS like WordPress, it’s easy to implement the techniques.

Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. Different content – for example, different products in a shop – as well as modified content – for example, translations or regional variations – need to use separate URLs in order to be shown in search appropriately.

The second last paragraph for Richard Conway just ends mid sentence. I also noticed other minor errors with copy further up. Please fix this because it’s been a good read up until this point and if I was someone who wasn’t already aware of your reputation, I’d be questioning your credibility, because as a reader, if I see a business who doesn’t make the effort to ensure their copy is in order, I automatically assume their level of effort with regard to their service/product is going to be the same.

Paid Inclusion If you would rather not wait for the search engines to find and index your site on their own, you can pay to be indexed faster. With step five, you will learn if paid inclusion is a viable option for you.

i must say i always value and enjoy all your post. keep it up. please do you have any video tutorial for widening website width bcos am having problem with myteamshop theme that you are using on your site, my images are overflowing to my widget area.

Hi Is there any way to tighten up the footprint for the dead wiki links (apart from in title) as im geting relavant results, but also a lot of off topic stuff that coincidently mentions the target phrase in text. Also the [key phrase] is this the same as “keyword” in fot print? cheers, brian, lee

There’s an easy fix, in fact, there are several plugins that deal with this. Our favorite one by far is WP-PageNavi, maintained by Scribu, one of the best WordPress developers around. If you have Genesis Theme like we do here on Yoast.com, you can just enable numeric navigation under Theme Settings → Content Archives.

for consumers. Great companies fail every day simply because no one knew about them. Low-quality companies join the ranks of the Fortune 500 because they knew how to market themselves. Don’t make the same mistake as the former and don’t get beaten by the latter. Coalition Technologies is the solution to your online marketing problems. Don’t waste your money having a billboard that 10,000 people see a day but don’t need your product / service. Use SEO so that you can have 1,000 people actively searching for products and services like yours and are ready to buy from you. That is the power of SEO and that is why you can’t afford to neglect it.

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Exact Match: Your keyword has to be identical to the search query, no words before or after. All words have to show up in the search query with the same exact order of your target keyword. This match type doesn’t show your ad for any variation.
Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up 🙂
15. Create a “Link to Us” page. I have found that if you offer logos and keyword-rich link text to visitors, they will link to you. Here’s an example I created for linking to Cloud Hosting at Rackspace. If you do email marketing, email the page to your subscribers and past customers and ask them to link to you.
Every business, no matter the size or industry, has a website that usually includes webpages listing the key products and services it’s trying to sell. Most also have other webpages devoted to targeted content the organization needs surfaced more prominently in Google’s search results than its competitors. That’s what the “optimization” part of SEO is looking to accomplish. It’s a nitty-gritty game of keyword- and research-driven leapfrog, made significantly more complicated by Google’s penchant for changing all of the rules every few months. That’s where SEO tools come in.
Keyword Density — Manage the proportion of keywords to the total number of words on a webpage. There’s no hard-and-fast rule on density, but a basic rule of thumb is anywhere from 2 to 8 percent. Use a few variations of the right keywords sprinkled throughout the text, and place them where they sound natural and make sense
Rhea Drysdale is the Chief Executive Officer of Outspoken Media. When she isn’t fighting for the SEO industry, she’s advocating for women in tech, breaking rules, or spending time with her family. Connect with Rhea on Twitter.
SocialSEO is a nationally accredited digital marketing company with 20+ years of experience in this industry. Leave your online presence to us as we are passionate about gaining positions in search results and increasing your credibility with Google. We offer d..
What I don’t get to point no. 17 is that the target keyword that you mentioned “The Skyscraper Technique“ and you used for that particular title is not included in your post title “Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days”.
A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.
JoelCEOJordanPresident & COOAmandeepWeb Development ManagerAnnaDesign Team LeadAshokPPC Team LeadAtinderSEO Specialist Team LeadBryanAccounting Team LeadCarlDirector of Digital StrategyCharlineDigital Producer Team LeadChrisSEO Reporting Team LeadChristianSEO Specialist ManagerConstanteCopy Team LeadEricSEO Analyst Team LeadIvonaRecruiting Team LeadJulioFront End Team LeadKanikaSEO Specialist Team LeadKaranbeerFront End Team LeadRebeccaDigital Producer Team LeadSanjeevSEO Analyst Team LeadTylerDigital Producer Team LeadVishalFront End Team LeadAaronCopy StrategistAileenOperationsAjitaFront End DeveloperAkashFront End DeveloperAndrewVideo ProducerAngeliSEM AnalystAvinashSEO AnalystBridgetSEO Reporting AnalystBridgetDigital ProducerBrittneyDigital ProducerBryanSEO AnalystBryanRecruiterCarrieWeb Digital ProducerCaseyCopy StrategistCassDigital StrategistChaseWeb Digital ProducerChetanSEO AnalystChristinaRecruiterColinDigital ProducerCzarinaDigital Strategy AssistantDavidCopy StrategistDeepakSEO AnalystDianeFront End DeveloperDougDigital StrategistDougDigital ProducerEmmaRecruiterEricDigital ProducerEricFront End DeveloperFrancineRecruiterGabrielleRecruiterGurpreetFront End DeveloperGustavoDesignerHamzaBack End DeveloperIrishDesignerJakeDesignerJeanieDigital ProducerJennelynSEO SpecialistJoeyDigital ProducerJohnSEO AnalystJonathanMagento SEO DeveloperKaranQuality Assurance SpecialistKarenDigital ProducerKatieCopy Strategist TraineeKathPPC AnalystKellyDigital ProducerKelseyOffice AssistantKevinDigital StrategistKevinSEO AnalystKhristySEO AnalystKristaWeb Digital ProducerLarryDigital ProducerLaurelAssistant to the CEOManojSEO AnalystManuelRecruiterMarieRecruiterMelvinRecruiterMilanSEO SpecialistMyraAssistant to the CEONathanRecruiterNathanielSEO SpecialistNealDigital ProducerNehemiahSEO Reporting AnalystNirlepFront End DeveloperQuintonSEM AnalystRhodaRecruiterRobDigital ProducerRohitSEO SpecialistRonDigital ProducerSarveshPPC AnalystSethCopy StrategistSherryceDigital ProducerSteveDigital ProducerSimerAssistant to the Dev ManagerSudhirSEO AnalystTalhaSEO DeveloperTiborFront End DeveloperUmairFront End DeveloperVaughnSEO SpecialistVijenderSEO AnalystVivekSEO AnalystWhisperRecruiterMeet Our Team
The only thing I’m having a problem with now is heading tags. I use the proper heading in the editor, but when I use the SEO wiz, it says I need an H1 tag. When I go to the page source, there is no H1 tag in the code on any of my pages. Why is this happening?
Create Topic-Based Content. HubSpot’s marketing and sales tools integrate with the new Content Strategy tool, uniting strategy and planning with actual execution. For example, companies can use HubSpot templates to build influential “pillar” pages on sites about the core topics you’ve identified. Then they can use HubSpot’s blogging tool to create clusters of keyword-relevant blog posts around the pillar pages.
Use JSON-LD schema markup to mark-up your location data. Forget about microdata and the others. Google recently changed their minds about what language they want websites creators to use. Read Google’s instructions on how to properly install JSON-LD schema on your website. It’s relatively easy and takes about 10 minutes.
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice, however Google implemented a new system which punishes sites whose content is not unique.[35] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[36] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[37] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages.
Many marketers debate whether one is better than the other. As an Inbound Marketer, I would argue that organic SEO is the best approach, but as you can see, true SEM cannot succeed without the use of organic SEO.
Use a period at the end of the description line one. It will move the first description line next to the headline creating a bigger ad. A bigger ad is going to grab more attention and generate more clicks to the website.
Thanks Brian for another extensive post. Well, at the end of day, it all depends on how quality your posts are, how they did help people. If we provide information/solutions what they are search for, definitely Google will find our content are the best ones for #1 position.
Once again, SEM works by putting your site in front of people who are searching for your services in search engines. If a potential customer reaches your website, pay per click ad services (such as through Google, Yahoo, and Bing) enable you to collect data on each click, such as
Leave visual clues. Display logos and text certifying that you comply with security standards. Show them your SSL/Visa/other security and encryption standards or certificates. Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions.
Hi Brian, thanks for these amazing tips. It is clear that coming up with the right niche and killer keywords is important. And the SEO techniques that you’ve explained are very valuable, especially these times when shortcuts don’t add value.
GetMeOnTop.com Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of GetMeOnTop.com. To learn more about us and manage and complete your brand description, please click here.
For each of your keyword, endeavor to derive ten (10) alternatives. For instance, if your choice keyword or phrase is ‘WordPress themes’, you can derive alternatives such as ‘responsive WordPress themes’, ‘multi-purpose WordPress themes’, ‘premium WordPress themes’ and so on.
Inspectlet is a tool we use to check out what every user does in a client’s website. It’s way better than heatmapping and click tracking – it really records each of your user’s mouse movements and clicks. When I frst saw the tool, I couldn’t believe it – it’s improved our conversion rate several times over. Try it here.
Please be advised that I have arranged for Jeff Tropiano and Best Dallas SEO to take over your account if you so desire. I have been working with Jeff and mentoring him in how I do SEO since 2008 and will continue to do so. Jeff was already in the SEO industry for a couple of years before we met, which gives him at least 10 years experience.
Second, I’d go for SEMrush, which in addition to being a good competitive intelligence tool, has a really powerful site audit tool. It’s a less-known part of offering, but works great in combination with Screaming Frog to tackle on-site SEO issues.