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For Competition Analysis: This is a tough one – for me it’s between SEMrush and Majestic. SEMrush is great for seeing what the competition is ranking for, and no other tool really provides this data (at least not well). On the other hand, if I’m looking at what I need to do in terms of links to beat someone in the SERPs, Majestic is my go to tool (I like Ahrefs as well, but Majestic’s Index is better).

Want to see the search results for Google.co.uk, Google.de or any of the other 150+ international Googles? Look no further than Search Latte. Just enter your keyword, pick an international version of Google, and you’ll see that country’s search results. No proxies or VPNs needed.

166. SEO Training eBook – Another search engine optimization book for beginners, written by Shaun Anderson, for which you will need to subscribe to get access. The Hobo Guide to SEO for Beginners is exactly what most of you need to get started in this field, providing you with theory, tips and tactics on how to practice and master search engine optimization.

SSL – Google will roll out major changes to the way non-https sites are handled in Chrome in January. Make sure to switch to HTTPS before Google Chrome start to show a security warning for HTTP pages when a user visits them.

The problem with SEO is you can’t go to any school to learn it (unless you live in certain parts of the US). The internet is your oyster, but first you need to find your oyster knife. It can be difficult for beginners to know where to start. Moreover, not everything you read on the web is noteworthy or truly helpful in teaching you how to SEO.

69. What is Link Building? – Although it doesn’t offer any strategies for link building, this article by John Ball does a good job of explaining why we need it, how it used to be done, and where it stands within today’s SEO. The article is less than one year old, so everything in it is still relevant.

“SearchEngineMarketing.com has changed the way we do business.. most of our new leads now come through search engine results. Our competitors have contacted us to ask us how we’ve managed to do so well in rankings… we just told them we found someone who knows what they’re doing!”

Link Data tab provides the link metrics on an URL, domain and subdomain level for the page which is being analyzed. The metrics displayed includes Page Authority, MozRank, MozTrust, Total Links, etc. This help understands the strength of the competitor’s web pages. You can also find out if there are backlink opportunities for your website that are valuable.

If you want to check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability), URL Profiler is the best tool on the market to get the job done.

Julian Sakanee is an online marketer with 3+ years of experience. He shares his knowledge on his blogs Blogging Aid and AffiliMarketer, along with the several other blogs he contributes to. You can also find him sharing some of the best content on Twitter.

According to an August 2015 study on the future of SEO by Moz Inc., a Seattle-based SEO consulting company, the most important factors for SEO impact next year will be mobile-friendliness, which will increase in impact by 88%; analysis of a page’s perceived value (up 81%); usage data such as dwell time (up 67%); and readability and design (up 67%). SEO factors that the study reported will decrease in impact are the effectiveness of paid links (down 55%) and the influence of anchor text (down 49%).

I always cringe when potential clients say they found us on Top SEOS or ask how we compare to the companies listed at the top of their site. However, I am typically honest saying that I don’t know much about the other sites, since they are usually names I have not heard of and are always changing.

We’ve put together a list of 75 SEO tips and best practices. They’re split into logical sections to cover various aspects of search engine optimization—from on-page factors to keyword research, link building and more.

You might not be a media and content-oriented company, but you should still consider the perks of having videos for your products and services. According to MWP, online video now accounts for half of all traffic on mobile alone, and 59% of senior executives say that they will opt for video when given the choice between video and text.

After more than ten years of working with SEO it has become clear to me that the best practices in SEO change very little from year to year. I see no reason why this would differ in 2017; great content and backlinks will still be the most powerful tools in your kit.

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly.

You can also get a 30-day free trial if you want to check what you are investing in. It provides for global tracking as you can add pages or domains that you want to track from any country and language which is supported by Yahoo!, Google and Bing.

Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.

Inclusion in Google’s search results is free and easy; you don’t even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.3

On the voice and natural language side, it’s all about FAQs (frequently asked questions). Virtual assistants and smart home devices have made voice recognition and natural language processing (NLP) not only desirable but an expected search vector. To predict how to surface a business’ results in a voice search, SEO professionals now need to concentrate on ranking for the common NL queries around target keywords. Google’s Quick Answers exist to give its traditional text-based search results an easy NL component to pull from when Google Assistant is answering questions.

And once you give yourself over to the belief that your survival is of the utmost importance and top priority, it gains a very tight grip and becomes your master and reality. It tricks you into believing that you are not free to choose who you will be and what you will do and goats your ego into maintaining a false facade for reasons like money, status, and recognition, just to name a few.

Google Analytics is the best tool to understand your organic traffic. You can use it to monitor your organic traffic performance and allows you to compare to past performance. Once you notice any major differences to your traffic, you will most likely want to move on to another tool to find out what is causing the changes.

Redirect Path for Chrome is a highly recommended on-page tool and valuable little plugin that can help you quickly identify the number and type of redirects if any, that brought you to a page. This is incredibly useful for page migrations and site clean-ups. I use this little extension every day to check on the number of chains in a redirect to a page.

URL Structure: Another important aspect of on-page optimization is your URL structure. Humanized URLs often perform better in search results, as this can help the user understand what the webpage in question is about. Using a keyword in your URLs can also benefit your SEO strategy.

Note: Keep in mind that although numbered, these resources are no way a hierarchy. The information in them is often similar, though some are more exhaustive than others. I recommend reading as many of them as you can, to get an overall sense of how SEO is discussed, understood and practiced.

Hootsuite for SEO focuses heavily on social media tracking. This unique software monitors the social media conversations that your customers are having with your social media accounts. This makes it easier to track your profiles and understand how customers are engaging with them so you can better market to your target audiences.

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You can also set up alerts for any keyword, so when someone mentions one of these on their website, you get a notification. This is a useful feature for tracking your competitors online and responding to opportunities immediately.

Beam Us Up is crawling software that every SEO expert needs to have. It crawls your website in no time and brings onto table an in-depth analysis of your site, with clearly indicated errors. It lets you know if you have any missing titles or short descriptions. Further, it even brings duplicate content to your notice. In a nutshell, this is a perfect match if you are looking to have an in-depth audit.

56. Free SEO Training Course – Jason McDonald proposes some free webinars that introduce you to what he considers to be the top ten free SEO tools. Such a topic has to be of interest to both beginner and advanced optimizers, and especially to freelancing SEOs who might not dispose of the best budgets.

Google Keyword Planner / Trends / Webmaster Tools / Analytics / Sheets — Must-use tools for all SEOs. Find and research keywords (Keyword Planner) and identify trends (Trends). Identify and fix website issues (Webmaster Tools). Analyse how many people are visiting your website, who they are, and where they come from (Analytics). Gather, process, and analyse all kinds of SEO-related data (Sheets).

Towards the end of 2016 I sat down and manually vetted 20+ rank tracking solutions and SEO Rank Monitor was by far the best that I came across. Any issues or questions that we have, Dawid is very quick to answer and resolve them and he makes the task of rank tracking very easy.

As obvious as it may seems, it would be wrong not to include them. Google and Bing search engines themselves are very useful SEO tools. Mastery of search engine functionality is part of mastering SEO. With some search magic, you can examine duplicate content, find content scrapers, check keyword rankings, analyze SERP listings, and more!

When it comes to marketing, a landing page has a specific role: to convert. As part of a marketing campaign, a landing page, also called a “lead capture page,” is optimized through language and design to get a visitor to convert by taking a specific action.

Websites everywhere are looking to get AMP ready, but there are some things you need to know before jumping in. Any good SEO service provider will tell you that you need the technical capabilities and should be wary of drops in conversion rates. AMP really changes the structure of your website.

Some may even charge a percentage of the revenue you earn as a result of their work. Osmeloski says this is one of the most reliable means of payment. If the firm has a stake in your success, she says, “you can have some confidence that the SEO firm is going to work as hard as they can for you, versus collecting a flat fee every month and not necessarily putting their most creative foot forward.”

People – Tools are okay but people are where the real power comes from. I would much rather have even a small group of people working with me than have the world’s greatest tool but without any people resources.

Display social button (and counts) in prominent positions: If people can’t see your social sharing buttons, they ain’t going to click them. Make sure they’re instantly obvious to visitors. Also, displaying current social share counts acts as social proof and can lead to further shares;

Keyword Explorer gives you insight into the estimated SEO opportunities for different keywords. This tool differs from the Keyword Planner because it will help you prioritize your keywords. It uses a priority metric which tries to calculate the opportunity cost of each keyword through its monthly search volume and the strength of competition for that keyword.

Companies worry someone might say something bad about them online. What they should be worried about is that someone might say something bad about them online without them ever knowing it. Learn how to track the conversation about your company, your products and even yourself. Get practical tips and advice on heading off, or recovering from a crisis.

Search engine marketing, which is perhaps more commonly referred to by its acronym “SEM”, is a term that describes processes that can be taken to help gain visibility and traffic on search engines. Even if you haven’t heard of the exact term “SEM”, there’s a good chance that you already know exactly what it is.

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

Join Google+ and then figure out one or two other social media platforms to hone in on. You have lots of options to choose from, like Facebook, LinkedIn, Twitter, Pinterest, and more. Social media enables you connect with your customers, publishers, and an audience for the content that you produce. Understanding and nurturing these relationships would swiftly produce results and help your SEO in the long run.

Sharing projects with multiple teams improves workflow and teamwork opportunities. The SEMrush enterprise solution eliminates the need to resync with team members on a regular basis. Communication and synergy happen online.

Alex, i’m so happy that i found out your blog, and your blog is the best SEO i’ve ever seen on the web. Thanks for the points shared and i look forward to knowing you better, because i really need you to help. Thanks

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. While there’s no minimal or maximal length for the text in a description meta tag, we recommend making sure that it’s long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.

This resource is a practical template aimed at helping content editors to improve how they create and update copy for web pages to improve their ranking in the organic search results of Google and other search engines.

Marriage Spells are supposed to be very strong and effective. If you are in a relation and your lover is not committing or is taking time to decide if she or she or she wants to get married to you or not then these very strong marriage spells are used by which your love may marry you and you might be having a very strong and happy married life.

173. How to Convince Your Boss to do SEO – One of the more practical aspects of doing SEO implies convincing bosses or clients that they need SEO. That’s not saying you need to become a salesperson, but that you have to know how to educate others on the importance of online marketing and all that it entails. This guide by Nicole Kohler explains how.

Joost de Valk is the founder and CEO of Yoast. He’s a WordPress / Web developer, SEO & and an Open Source fanatic. He’s also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

Get ready to boost your Email marketing. Normally, people continuously send emails to their clients but the response rate is quite low. Yes, best email marketing service can increase the response rate.

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

” Even though we are happy with many of the features of our SaaS system, it doesn’t provide the same accurate ranking information and SERP intelligence that Rank Tracker (part or SEO PowerSuite) does. Average rankings based on Google Analytics data won’t cut it – I have too little time to spend explaining to clients why their ranking reports don’t match the reports generated by our system. Clients want to see real-time rankings, and Rank Tracker does this beautifully. It’s definitely the best keyword rank reporting tool I’ve ever seen. The new reporting features make it so much easier to customize, so I can include only the data that’s relevant to each client. And it provides clean, well-structured reports that the clients can easily understand. ”

Just when i thought i knew a decent amount of SEO, I go and read a eye opening article like this. I mean wow, I excepted to read the same thing that has been spouting, but no, totally original content.

Run the spider and it will grab information on your pages. Links, page titles, redirects, 404s, heading tags, status codes, attribute lengths, anchor text, alt text and numbers of internal backlinks, numbers of external links on each page. Quickly identify click depth, see canonical link information or meta-refresh directives. And more.

If Google finds two identical pieces of content, whether on your own site, or on another you’re not even aware of, it will only index one of those pages. You should be aware of scraper sites, stealing your content automatically and republishing as your own. Here’s Graham Charlton’s thorough investigation on what to if your content ends up working better for somebody else.

Yep! You can get most of the essential info with tools like search console and GA, but if you want to step it up, there is an investment. But, if you leverage the tools properly you should get a nice ROI

Thanks for the response! That’s a difficult question as it varies from website to website. But we have always combined SEO, Social Media, traditional link building and Google Ads with success in smaller markets such as the Caribbean. It’s been a bit ‘intuitive’ having done it many years to be honest. But we also have some larger websites in Europe with many pages and keywords and it’s becoming difficult keep up hence buying SEO PowerSuite. Also some of those websites don’t want to have any links on their website as they are ngo’s or large companies so we’re thinking of expanding our strategy. Therefore any techniques and programs to buy (through your website) you think would suit a step up even if it’s spinning articles, tiered link building, private blogs or anything would be much appreciated. Also if your answer is – it’s up to you – surf my site then no worries!

1. Write Website copy for humans. Search engines are smart. They know what a real sentence, paragraph, and links should look like. Don’t keyword stuff your site or talk about the same things over and over again to try to beat them. It doesn’t work.

High-quality standards are set on Your Money or Your Life (YMYL) pages – These pages include shopping transaction pages, financial information pages, medical information pages, legal information pages, and similar sites. The reason for the placing high-quality standards on these pages is how these can affect “the future happiness, health, or wealth of users.” Low-quality YMYL pages can negatively impact one’s happiness and health, so it is important to build useful pages under this umbrella term.

In short, Link Prospector is a link building tool to help you find places you can get links from other websites. It helps you narrow prospects in a niche based on keywords you want to focus on. You can find link opportunities like guest posts, links pages, directories, and forums, to name but a few – essentially websites that link to ‘your sort of thing‘.

This is one of our companies favorite SEO services. By looking at your CTR in Google and working to improve it, you can get much more out of your content. This article covers exactly how to do the strategy and even has a video as well.

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Check your top 10, 15 or even 20 competitors for Broken Inbound Links, and then reach out to the linking sites and offer your content as a replacement. So there you have it! An SEO Hack for 2017 that sees you leveraging the work your competitors have already done in landing links to give you a one-up on them. Simple!

Boomerang is an app that helps you improve your email productivity and functionality. Boomerang allows you to follow up on any emails, even the ones that you forgot. It is excellent when it comes to link building, guest posting,  or any time when you have to send a lot of emails.

What does it mean to have a holistic approach to content marketing and SEO? Since that’s precisely what Lee Odden calls for in his new book, that’s exactly what I asked him in this episode of Marketing Smarts. more

One of the best features of this tool is the fact that you can sort your results based on how many people link to the broken link. It also gives you the privilege of reaching out to the site owners and letting them know that they’re to a broken page and suggesting your content instead.

The only time when a copy is made is when you decide to file a bug report and opt to include a copy of your document. At this point, the document, as well as the bug report, will be emailed to the developer.

You’re living GOD of SEO. What you’re sharing is gold stuff. This is one of the best if not the best ever seo techniques that i read in a very long time. I follow a lot of authority seo bloggers but you provide a list these techniques that is new to me.

It can hook directly up to your Google Analytics account so you can set up a spread sheet and once a month update it to pull all the key data you want for your website, such as visitors and conversions.

If you don’t like another debugging tool because you’re paying $50 or whatever price, then you can simply switch to Fiddler. The best thing is that it’s free to use. The bad thing is that it’s only available for Windows users.

3) SEMrush – I like to use this tool to further explorer a link prospects rankings. Metrics like domain authority (DA) can be easily faked and does not truly refelect a sites authority. Looking at a site’s organic visibility is a much better indicator.

Secondly, we have white and black hat SEO. The former is an SEO strategy that adheres to SEO rules established by Google and other search engines. On the other hand, blackhat SEO involves gaming search engines, which will only land you in hot soup. You should endeavor to build a white hat SEO strategy, and never once think about manipulating search engines using black hat techniques. In simpler terms, don’t try other dirty tricks that are not contained in, say, this resourceful SEO Guidebook by Google.

There are two aspects of SEO from a high level. There’s the on-page aspect, which is making changes to the content and meta tags via a CMS or in some other backend and also improving the search engine crawl-ability of the site. Improving your website for search bots and for your human visitors is called…

Thanks for list of free seo tools, i have already checked some of the tools but need to check other seo tools sooner. I have found similar collection of free Seo tools which helps people in better way.visit: http://www.coolseotools.com

Content Experiments is another offering from Google that has a wide range of applications when it comes to improving your SEO. It is now the part of the Analytics rather than a stand-alone tool or app. Even with all the changes that it has gone through, it remains a free and efficient way of testing and optimizing your website.

Breaking blog posts up using subtitles and section headlines not only makes them more visually appealing on a text heavy computer screen, but it also gives you additional opportunities to use your keyword phrase.

With an in-house team, while individual team members may be well-versed with their role, it can often be a gamble in terms of when the team will produce a return. A “well-oiled” online marketing agency will have more experience in inter-office communications and can better understand how to improve performance in key areas to ensure that a return is achieved within the given timeline.

Great article, i have had to explain this to quite a few people, i always like to add that a strong SEO specialist knows how to combine the techniques of both SEO and SEM to give the client the best value, and in turn, ROI

129. Free Keyword Tool from Wordtracker – As you may already know, Wordtracker specialize in creating highly performing keyword research tools. But they also offer a free version of their keyword tools. Albeit limited, if you’re a beginner and only starting to make keyword lists for your site to create content and pages, you may find this tool very useful. It gives you nicely related terms with their respective volumes, assigns a value to the level of competition for each term, and adds a very nice and useful KEI metric – the highest potential keywords in your market. You only get 10 related search terms at a time, but for some of you, it might be just perfect in the beginning, especially if you combine it with other free tools.

Developed by Moz, this free tool allows you to check data for any domain name. You can see who is linking to that domain and what anchor texts they are using. Apart from that, Open Site Explorer offers a wealth of information like top pages, linking domains, which pages are linked on your site, etc.

When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips.

Using Wiki for link opportunities via the dead link method was new to me but I always make it one of my first stops for keyword research as you can often find a ton of new keywords and related info you otherwise wouldn’t know,

This tips will give you search engine techniques. The competition is fierce in the search engines. In order to get your website or blog ranked high you need all the SEO techniques you can handle from this list. But the great thing is the search engine is also one big search engine optimization school. You…

nTopic is a “content relevancy” tool. In other words, it scans your content and gives you suggestions to make your post more SEO-friendly. Comes with a WordPress plugin that’s helpful for quickly analyzing and updating your content to boost its on-page SEO.

Marketers are beefing up their investments in content, but to leverage those investments, they’ll also have to put some time and effort into learning the new rules for SEO. The days of driving traffic to your site by packing headlines with keywords are long gone, experts say, and the new SEO strategy revolves around another big-money marketing focus: experience.

The user sitemap should provide links to all (or to the most important pages of your site). It can also group posts by author, date, category etc. Its purpose is to help the user find information on your site easier and quicker. My user sitemap looks like this:

Google Webmaster Tools or GWT enables Google to communicate with the webmasters. It alerts you to the issues of your site and even detects it if your site has been infected with malware. In my view, this is a must-use tool for every SEO expert.

” SEO PowerSuite allows us to get pretty killer results in some really short time spans. We’re massive fans of the software, and our team uses it daily to achieve and maintain our client rankings at the top of page 1 of Google. ”

Glad you enjoyed it Jason. Hmmm. Not sure why that’s happening. It could be that you’re on the page before the one I’m talking about here. Just put any URL in that box and you’ll go to the page where you can find interests and keywords.

In conjunction with the backlink checker, this feature is useful in determining how to enhance your social presence. Engage with other industry experts to increase backlinks and start conversations with followers to create social chatter.

Meta descriptions are the blurbs of text that you see under a title when performing a search. As a blog owner, you have control over what this blurb says, so you want to write a concise summary of what the article is about and why it matters. The trick here is that you only have 160 characters, so you have to get creative.

MozBar is a browser toolbar that lets you quickly get at Moz’s key features for the page you’re on. The SERP Overlay (the image above) is part of the Mozbar and shows Open Site Explorer metrics on individual search results.

SEO is safe as long as you are smart with your choice of SEO agency which is however, not as easy as it seems to be. Many websites have been penalized over the years for violating the Google search engine guidelines. What’s most shocking here is the fact that most of these websites’ owners were completely oblivious to it until the damage was done. The SEO providers that they had hired deceived them day after day with fast results using their black hat SEO techniques and subsequently, the websites’ owners had to pay heavy price from losing all rankings and traffic to permanent ban on their websites.

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A key benefit is the ability to schedule re-crawls / re-fresh data which tracks progress and issue resolution. It is especially useful for clarifying and targeting issues for development teams, and outputs ready-made reports for clients.

We know that SEO is not your primary focus in your business and it shouldn’t have to be. Your time is better spent working on improving your business and providing support for your customers. You shouldn’t have to spend hours and days trying to find the best internet marketing agency for you. Our team is comprised of industry experts that have worked for decades in the SEO industry. We want the visitors to this site to recognize that SEO is not a ‘one size fits all’ standard but that you can find the right company at the best price to work towards the goals that you have in mind for your website. We can help steer you in the right direction so that you can get the results that you need. We can even provide you a customized suggestion based on our experts reviewing your site.

One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update.

Shoplet aimed to enhance their website design and structure to provide a better customer experience and drive increased conversions.To achieve this they utilized Google Analytics insights and Google Website Optimizer experiments.

Soovle — Scrapes Google, Bing, Yahoo, Wikipedia, Amazon, YouTube, and Answers.com to generate hundreds of keyword ideas from a seed keyword. Very powerful tool, although the UI could do with some work.

Backlinks are critical for SEO. Without backlinks, your outstanding content will be lost somewhere between page 10 and 20. Follow link building best practices and create links that will help you improve your rankings in Google. 

67. How to Do Keyword Research for SEO – Here comes an in-depth article on keyword research that stresses the priority of selecting the right keywords for your goals. Nick Eubanks takes you through the most important steps of this first SEO stage; paired with his article on how to optimize pages for your target keywords, this becomes a full-on guide any beginner would be smart to follow. And if that’s not enough for you, Nick also holds a 7-day course on mastering keyword research. Register here and you also get a 20% discount for the course, using the AWR20 coupon code!

Your IT team understands the importance of securing the network against data breaches from external threats. Regardless of your efforts, data breaches usually begin from inside your network, often due to lax or unenforced security policies. *Did you know? Insider threats are now the most prevalent cause of data incidents, representing nearly 70% of all data leaks. Are you doing enough … Continue reading…

I just want to say Thank You so much for this incredibly informative article. It is just Fantastic!!! I am new to internet marketing and just started building my website about a month ago. I am going to be utilizing your techniques and seeing what happens. This is just really great information. Thanks again.

This kind of writing style is not recommended. It does not appeal to human readers because its choppy and repetitive. And it is not appealing to search engines either because you are “stuffing” keywords wherever you can, as many times as you can. Search engines are highly intelligent, and can very easily pick up on this poor writing style. You will soon face penalties if you pursue this kind of content.

2. Buzzsumo – If rankings are dependent on social signals and links, Buzzsumo can find you the best content that will give you both. Since you can see who has shared similar content to the piece you write, you have proof of concept of who to reach out to. How do you reach out to them? I use…

Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.

Titles can be both short and informative. If the title is too long or otherwise deemed less relevant, Google may show only a portion of it or one that’s automatically generated in the search result. Google may also show different titles depending on the user’s query or device used for searching.

3) Project Supremacy Plugin – This is a paid WordPress plugin that can automatically add schema markup throughout your site for location, type of business, and video. It does a lot else, but just put this throughout a clients site on every page has boosted ranking overnight. I have taken a real estate website from not ranking to #65 just by doing this. Most companies are not doing this at all.

This is such an awesome post. Clearly you know your stuff, and I’ve spent the last hour just pouring over (only) the first few ideas you’ve presented here. Thanks so much. I’ll definitely be coming back for more!!

Focus on converting your new prospects to customers, then keep the cycle going. Continue learning to keep optimizing your website and SEM campaigns. Read Matt Cutts’ blog to stay abreast of Google’s best practices.

Tablet – We consider tablets as devices in their own class, so when we of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.

You can control your SEO titles with our Yoast SEO plugin. There are two parts of the plugin that control these. First of all, as soon as you install & activate the plugin, you get an SEO section in your admin. Navigate to SEO → Titles & Metas and you’ll see a bunch of tabs for different types of pages on your site. For each post type and taxonomy you can set a so called Title Template (as well as meta description templates but we’ll get to those later). For posts on our site this looks like this:

Sampling also presents some limitations to the accuracy of your data. Google Analytics limits reports to 500,000 randomly sampled sessions to reduce server load and provide quicker response times. In some cases, margins of error are significant, however, for large segments of data, the sample size is accurate enough for most users.

But I have a question: why does the ressource that sits on page 6 with quality backlinks have such a bad ranking? Seems a bit scarry to me to know that good content can end up like that, even with quality backlinks

Guest blogging is a strategy that many SEO companies were doing too much. This caused it to frowned upon, however, it is still a great way to build brand awareness and grow referring site traffic. Guest blogging is the guest speaking of the Internet and it really works. Learn about advanced ways to find these opportunities.

SEMRush – This has slowly overtaken all the other tools I used to use as my first/main go-to. The ability to setup dashboards/projects is a great way to find quick wins for new clients & their expanded keyword set rivals the rest. I love this for competitive insights (where we don’t want to track specific keywords) or researching potential clients coming through BD.

ScrapeBox is the self-proclaimed “Swiss army knife of SEO”. Even though this tool was built for black hat SEO, you can use ScrapeBox for white hat link building tasks (like link prospecting, finding contact information and even keyword research).

Google recently came out with the search rater guidelines for voice search. This is so cool, as it allows us to understand what they are looking for. We want to be the best SEO company for normal rankings, but also voice, and are already helping clients with this.

164. Search Engine Optimisation – This eBook by Jacqui Carrell is ideal for SEO debutantes; it features a thorough introduction to SEO ropes, and touches on the essential points of keyword research (for organic and paid search), on-page and off-page optimization, link building, SEO for mobile, or how to track and measure the success of your endeavors. You can also find more related eBooks on Bookboon SEO, which is a very good ongoing resource.

I believe you can learn something from everyone—as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us. For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is […]

We often see posts on how to get blog topic ideas or ideas on creating visuals but nobody ever talked about new link building ideas. The ways you showed here some are absolutely unheard to me. You know what I think you should write a post on how to get your own link building ideas…where to start…how to proceed…how do I know it’s full proof…it surely comes with lots of experiments…but the point is starting…….I know sounds weird but I know you will come up with something 🙂

1. Write Website copy for humans. Search engines are smart. They know what a real sentence, paragraph, and links should look like. Don’t keyword stuff your site or talk about the same things over and over again to try to beat them. It doesn’t work.

Well perhaps perfect is the wrong word but you can use it to create reasonable quality sites that are constantly getting new content. A lot of people go overboard with WP Robot but keep it simple and it can be used on an aged domain as a tiered link safely – worst case scenario you just login and remove links ^^

This post is already bookmarked. I’m getting into the world of SEO, to be honest I underestimate SEO for long time and it was a huge mistake. Thanks for all the resource, I’m a little overwhelming with all the terms but that won’t stop me.

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Cool Feature: “View Sharers” shows you who shared a piece of content on Twitter, which is outreach solid gold bullion. “BuzzSumo Alerts” tells you whenever a keyword or phrase (like a competitor’s brand name) gets mentioned around the web.

What do you think? Have you invested in search engine marketing? Which SEM platforms have you used? What best practices work for you? Share your thoughts, knowledge, and experience in the comments below! 

An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.

You’re living GOD of SEO. What you’re sharing is gold stuff. This is one of the best if not the best ever seo techniques that i read in a very long time. I follow a lot of authority seo bloggers but you provide a list these techniques that is new to me.

Tools like SumoMe Heat Maps and CrazyEgg are great ways to break down the number of clicks made by users on your tracked site pages. From here, you can see which links are clicked the most and least. You can then optimize your site by improving your CTA links and buttons based on the accumulated data.

Any good account manager knows that the world of search engine marketing (SEM) changes so quickly — with betas and trends and bugs and new releases popping up every week — that maintaining account performance is tough to balance with keeping up with what’s new.

Even if you’re not headstrong on SEO, whatever the size of your site or blog, Google’s laudable Search Console (formerly Webmaster Central) and the myriad user-friendly tools under its bonnet should be your first port of call. The suite of tools gives you valuable information about your site at a glance: it can assess your site’s performance and observe potential problems to troubleshoot (like negative spammy links), help you ensure your site is Google-friendly and monitor Google’s indexing of your site. 

A good SEO campaign relies on not only implementing changes but also measuring the impact of those changes, seeing what works and doing more of that. Two great Analytics packages to measure results are Google Analytics and getClicky. Useful plugins for these analytical packages are MonsterInsights and our Clicky plugin.

Google Analytics e-commerce reporting tracks sales activity and performance, making it easier for you to determine where your marketing time and money is spent. The e-commerce report displays transactions, revenue, and other metrics for easy digestion.

If I can make a suggestion, I believe Power Suggest Pro is one of the best upcoming SEO tools for any marketer. The software enables you to see WAY more buyers keywords and untapped niches. You can find some real profitable hidden gems in there. You can find more at: powerprosoftware.com – I expect it to rival the big dogs over the next few years.. although I kinda hope it stays under the radar a little bit so it doesn’t get over-saturated.

A good rule to go by is to select one keyword phrase per page then optimize that page to that keyword phrase. Keywords should be relevant to the overall content of your page. Furthermore, choose specific keywords that are more likely to give you a better search results ranking than a broad term would. For example, consider how many sites use the keyword phrase of “punk music.” The competition for ranking using that keyword is likely to be tough. If you choose a more specific keyword like “Green Day concert,” the competition is a lot easier.

Website speed is a ranking factor. Even if it’s not a critical one, it’s something to consider if you want to create a good overall user experience. Websites that load in more than 5 seconds can be labeled as slow by Google. 

60. Copyblogger’s Keyword Guides – Behind this link you will find access to two separate keyword research guides produced by Copyblogger. All you need to do is register with an account and you’ll get the Keyword Research: A Real World Guide and Content Marketing Research: The Crucial First Step. Not only that, but you are also given the option to download 14 more books on content writing and marketing, SEO and other related subjects, and a 20-part course on online marketing – basically the same deal mentioned above.

As you can imagine, there’s a variety of ways to acquire backlinks. However, even common practices should be approached carefully, as your tactics can easily be viewed as manipulative to search engines. In short, you just need to be honest in your backlink strategies, and only submit your site where it’s relevant. To learn more about backlinks, check out our page on how to get backlinks for your site.

It is near impossible to find search engine optimization that offers the same level of code optimization as Ignite Visibility. Optimizing websites is one of our core specialties, so you’ll know that your site is in good hands. Your code optimization will entail first fixing anything that is broken (this is an important part of the process, as it allows us to ensure nothing is technically wrong with the site). Following this, we will optimize your page titles, meta descriptions and meta keywords. We will also take a look to make sure the search engines can index your content, no pages are being blocked, all links are being followed, and everything on the backend is overall in top-notch condition for search engine indexing. We also look at advanced strategies such as Schema.org, images, videos, sitemaps, robots.txt and more. Finally, we ensure that the website abides by Google’s Quality Guidelines.

Screaming Frog – Before we every start making changes to an accounts strategy, westart by grabbing a complete snapshot of their Site Content. Without this tool, we simply wouldn’t have a starting point from which to optimize.

The American democratic voting system can be used as a simple metaphor to explain how search engines rank websites. In America, one vote from a wealthy businessman is just as potent as a vote from a Starbucks employee. All votes are equal. The way Google and other major search engines work is similar, but with one major difference. One vote from Wikipedia.org does not equal a vote from Eggleston.com. Why? Wikipedia.org has more authority, also known as “link juice”.

If you’ve improved the crawling and indexing of your site using Google Search Console or other services, you’re probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:

Brightedge or SEMRush are keyword monitoring and research tools, with SEMRush being an affordable option with a good feature set and Brightedge an enterprise level tool with a robust feature set. Both help you enhance content, meta data and track keyword performance.

” Even though we are happy with many of the features of our SaaS system, it doesn’t provide the same accurate ranking information and SERP intelligence that Rank Tracker (part or SEO PowerSuite) does. Average rankings based on Google Analytics data won’t cut it – I have too little time to spend explaining to clients why their ranking reports don’t match the reports generated by our system. Clients want to see real-time rankings, and Rank Tracker does this beautifully. It’s definitely the best keyword rank reporting tool I’ve ever seen. The new reporting features make it so much easier to customize, so I can include only the data that’s relevant to each client. And it provides clean, well-structured reports that the clients can easily understand. ”

Thankfully, there are a number of SEO tools and resources that can be used to ensure that your website is optimized for the search engines. But, which program is the best, which software deserves a try and which tool should be skipped?

After all, there’s only so much we can hold in our brain without going blank. But whether you’re trying to fill blank space or just trying to learn SEO for the first time, these tips above have you covered.

The chart to the right represents the averages we have seen in discussing the duration of online marketing campaigns with clients of the top online marketing companies within the rankings. For companies in Healthcare and Entertainment, there was a large divide in the average time it took to realize a return on their online marketing investment, often a result of different business plans and price points for their products or services.

With offices in Singapore, Hong Kong, Thailand, and Australia, SEO Agency is Asia’s largest web marketing firm. Backed by a team of experienced, strategic, technical and creative specialists to drive digital success for your company. Our technical and content teams will optimise your site using meticulously researched and chosen key phrases, ensuring top SEO results, which will enable your website to attract a significant increase in targeted traffic.

In one case study, Matt Barby refers to using the tool to add enhanced rich snippets to his website. This made the search engine results a little more noticeable and drove more traffic to the site. “When compared to a lot of the other competing results, it’s clear that our SERP snippet is much more clickable”

I have been following your blog for a while, never commented. But i have always used your affiliate links while purchasing software/tools you recommend, so you can earn commission from my wish and well. Since your knowledge is pretty real unlike google with all subjective information.

This is a testimony transformed into life I feel so happy shearing with all those who will be in need of financial help for business or family matters that was made for me. Since August 25, 2016, I have been financially frustrated due to the fact that I lost my job until I was helped by Mr. JEFF the hacker with a blank ATM card. I am so full of joy cutting this post to everyone is how I got my blank ATM card with daily withdrawal of $ 5000 a day that I am to make use of it for 7 months without a trace, every day I withdraw from $ 5000 in any ATM, this is an opportunity for anyone to take this very important and give it a try just the way I did it and I am so happy today financially. I been able to erase all my outstanding bills, thank you Mr. JEFF for what you did to change my life, I am eternally grateful. If you are interested in contacting Mr. JEFF for the BLANK ATM CARD, please send them by email to this email; jefflouisworld@gmail.com

Link Research Tools is an internet marketing toolset that provides link protection and optimizes your website. The salient features include Link Juice Thief, Missing Links, Strongest Sub Pages, Contact Finder, Link Juice Recovery and SERP Research. The Link Juice Thief allows you to check all links gained by your competitors. The Missing Links area compares the backlink of your competitors with your website and reports the links that are missing. Using the Strongest Sub Pages, you can search for the most potent page or subpage available in the domain and get a link from it.

Google Analytics is a tool that right off the bat, you need to be using. Dive deep into the metrics and understand audience insights, strong landing pages, user interaction, bounce rate, and more. It’s free and it’s Google’s own tool. Don’t disregard it.

With the help of these four programs, SEOPowersuite helps you improve your site rankings, generate a lot more site traffic which converts into sales, saves time by working on SEO faster and the likes.

This SEO site tool lets an individual check his or her markup. This is to make sure that Google can extract the structured data, such as authorship information, metadata, and rich snippets markup. Reviews claim that it is simple to use, and an asset to those wanting to enhance their search engine optimization portfolio.

26. WordPress SEO Tips – WordPress is one of the best blogging platforms to start your online presence with, especially if you can’t invest in a paid domain for your site. It’s very SEO-friendly, but most of all, webmaster-friendly, so beginners can dive into it easily and successfully. If that’s what you’ll choose for your site, then it’s worth taking a look at this very thorough article-guide put together by Matt Banner. In it, you’ll get actionable tips on all the details you need to work around to optimize for the search engine and for the users.

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I’m confused by this Wikipedia scheme you propose: You find dead links to…do what, exactly? Let webmasters know that their links are broken? Replace them with your own? I’m sorry I just don’t get it. I’ve read that passage several times and its point eludes me. Could you elaborate? What are you hoping to accomplish, exactly? Thanks

Totally agree with you on this one. It is a common trait I guess. Tim Ferris said he had disclosed everything about how he got to where he is right now and anyone who wants to be at his place just need to read and follow but hardly anyone practices it but lets not bitter the mood with these thoughts 🙂

While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.

Search engine traffic is a non-intrusive method of marketing. The majority of online and offline advertising intrudes on the audience, interrupting its current activities. Search is unique in tapping a searcher at the exact moment he or she is seeking knowledge or a solution. Searchers are on a mission – its “just-in-time marketing”.

1. WordStream Advisor – This software helps to get better results from your paid ad campaigns including AdWords. The 20-Minute work week takes guesswork out of making regular optimizations to paid accounts.

This freemium tool is great if you want something that is quick and simple to use to obtain a ton of keyword ideas. A unique aspect to this tool is that you can utilize it for Google, YouTube, Bing, Amazon, and the App Store keywords. Keywordtool.io is especially useful for long-tail keywords that won’t show up in the Google Keyword Planner, because of the low search volume.

MixMax – Outreach is going to be an important part of that – whether it’s outreach for blog articles, link backs, etc., and MixMax makes it easy to track who has opened my emails, and follow up with them if they haven’t responded.

A kick-butt reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and more.

Keywords. When search engines visit your site they scour the content and meta information to learn what it’s about. When people use these keywords in their engine, they know to deliver your page as a result. That means it’s important for you to know what words and phrases your market uses on search engines. You can do this through keyword research. Include keywords in your site and page title, in your meta tags (keywords, description), and in the content help search engines understand what the page is about. However, it’s important to not over use keywords, or it might think you’re trying to cheat the system. If a keyword comes up a lot, consider using variations of the word. 

167. The Basics of Search Engine Optimization – This book by David Burdon is a free PDF you get instant access to. Although published in 2005, it covers just the basics, so there’s little worrying about relevancy. The booklet is to the point, and includes a short glossary at the end.

A simple way to improve the rankings on Google is to have more sites link to your site. If your website content is pretty good and provides valuable information to the customers, this happens naturally. To keep a watch on the growth of the links, monitor this area in the GWT.

Thanks a lot for sharing your valuable insights with us. SEO definitely requires a little bit of work beyond keywords. Great point, I like the example you’ve used to illustrate it. good stuff. Nice content. I enjoyed reading this thoroughly. you have done a great job on this blog.I am impressed with your work.

Reid, thanks for sharing this helpful list of free SEO tools! Here’s another one to add to this awesome list. http://rswebconsulting.com/seo-analyzer-toolkit/ – I will be sharing this post with my twitter followers 🙂

Hi Reid, it’s really fantastic job . You just eased the work for any SEO professional. Some tools i am already used but will try on the rest which appeared new for me. You can also add SEO Tools Check to your list as i got it too useful and it is 100% free . You can check it at https://seotoolscheck.com. I hope you to continue the job ahead. Thanks

Hello Brian, really such an informative article and is more meaningful as you provided screen shots. I have noticed that articles with images bring more value to understand the things. I have just started my career in this industry and thus keep looking for some good articles/blogs that are meaningful and help me to implement tips in my work apart from my seniors instructions. I guess this was I can prove them about my caliber 🙂

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 10 years of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

I for some reason never thought to use scoop.it for that kind of outreach (just content promo). But it makes perfect sense. And because scoop.it is probably a bit more lively than Delicious these days I imagine it works even better.

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SEO is constantly evolving. That’s why I will keep this post updated with new information through the entire 2017. Do not hesitate to get in touch with me if you feel that you have something good to add to this post.

Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don’t acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and the URL of the content that you don’t want seen.

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones.

The list of features for WordPress SEO is extremely long. Check out why we use WordPress SEO on WPBeginner and all our websites. After that, head over to learn how to install and setup WordPress SEO plugin.

Find the right images. Finding relevant images that relate to your web copy is of utmost importance – both for humans and search engines. While research shows that text is the first thing view on the page, it is the image that ultimately sells the page.

While having a privately hosted domain won’t affect your search rankings, having shared hosting may cause your site to get indexed less. Search engines index based on IP address and when they are multiple IP addresses, search engines can get too many signals.

For the exact keywords to use in my title and H-tags in the post, I’ll use Google’s Keyword Planner to see which keywords and variations have the highest search volume. And finally I use the Yoast plugin to optimize the title and meta tags.

ScreamingFrog – What’s not to say that hasn’t already been said about SF. If you’re in the technical SEO realm, this tool is for you. The ability to quickly diagnose issues at scale is what makes this tool so powerful!

You can also use Link Prospector to identify directories listing sites like yours quickly or connect with people who will cover your product in exchange for goods and services. Earning links through sponsorships is also possible on Link Prospector. It’s a resource to get you connected with the types of people who can help promote your product or service in the appropriate places.

Today’s CRM systems have the ability to deliver more than just lead generation. If leveraged correctly, they can be major drivers in loyalty and relationship management. But many companies have yet to unlock their true potential. Learn how you can use CRM to facilitate better communications and grow your business…. Continue Reading…

BrightEdge – This is one of my favorite tools for custom reporting, keyword tracking, storyboards, and competitor comparisons. For an SEO manager this is an incredibly valuable tool to stay ahead of the game and track performance.

This means that correctly optimizing your images can help drive traffic to your site (and your content), making image optimization a critical element of SEO for content marketing. The key elements of optimizing your images for SEO are…

Link Data tab provides the link metrics on an URL, domain and subdomain level for the page which is being analyzed. The metrics displayed includes Page Authority, MozRank, MozTrust, Total Links, etc. This help understands the strength of the competitor’s web pages. You can also find out if there are backlink opportunities for your website that are valuable.

There is a rule of thumb in the SEO industry to keep all URLs “short and sweet”. What this means is that your URL structure should be able to be memorized by a human visitor. Having URLs with excessive or irrelevant characters and words can be a serious detriment to the success of your website in the search engines.

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Trying to find the right search engine optimization professionals and true SEO Dallas experts to help you build your business online can feel like more than a little bit of an uphill battle at times – and though it doesn’t have to.

Besides the usual Los Angeles SEO tactics, Coalition Technologies is also an innovator where we define our industry’s best practices. We are constantly researching and developing new and better ways to optimize your site.

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.

Search engines used to focus on delivering up a list of the best web pages for a search. These days, they’re also integrating video, images, blog listings, product listings and more. Learn how universal search is changing up search engine optimization and how savvy marketers are taking advantage of it to increase their presence in search results.

You may have heard that Millennials are entitled, and that Generation Z are computer obsessed. But have you ever considered the other ways in which these generations of people, which are so close together in age, differ? Silver Door Apartments decided to take a look at the differences bet…

With an in-house team, while individual team members may be well-versed with their role, it can often be a gamble in terms of when the team will produce a return. A “well-oiled” online marketing agency will have more experience in inter-office communications and can better understand how to improve performance in key areas to ensure that a return is achieved within the given timeline.

“This is not the final version of our rater guidelines,” says Google Senior Program Manager and Search Growth & Analysis Mimi Underwood in this post. “ The guidelines will continue to evolve as search, and how people use it, changes. We won’t be updating the public document with every change, but we will try to publish big changes to the guidelines periodically.”

Content adjustments stand at the core of any search engine optimization strategy. Fortunately, there are loads of tools and learning material instructing you on what to look out for when performing on-page optimization. Below, you will find some of the more pertinent articles and guides on the subject.

SEO – Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.

BrightEdge also tracks your competitors’ search campaigns, so that you can react to changes in your industry and stay ahead of the trend. I especially like their Data Cube, in which users can identify which channels are perfect for content delivery, the right content type for particular target markets, and topics that generate the most buzz.

21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.

All of these are most popular and effective tools for SEO. If you want to grow your business and want to check it’s traffic, popularity, crawling issues or many more related to your website, then its necessary to use these tools. Without using all these tools its not possible to know about the statistics of your website. All SEO experts are using these tool since years and checking website’s traffic and health and how can they improve SEO strategies according to changes in Google guidelines.

However, when I’m looking to find some keywords to sprinkle into my posts (I never start with keywords I write posts for my readers first then look to see if there’s relevant keywords that can be slotted in) I just use the Google Keyword Planner Tool to find decent volume keywords.

YoRocket optimizes your title and description tags to boost your organic CTR. I originally developed YoRocket for internal use at Backlinko. And it worked so well that I decided to release it to the public.

Alt tag: Most people know that alt tags are a crucial component of image optimization, yet a lot of people still use them incorrectly. Alt tags should not be the same as their file name, nor should they be a list of keywords.

There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

Web CEO Online – This web-based platform is designed to meet the needs of large digital marketing agencies, as well as those who optimize their own websites. This is a good, standard SEO tool. The do a great job with offering keyword rankings for specific locations. Web CEO also offer an automatic submission to search engines. It’s a very comprehensive software but at the same time, it’s easy to use.

Also, be aware that underpaying for hosting, is not wise. If you actually want to succeed with your link-bait actions, and want your blog to sustain high loads, go for a good hosting package. If you want to know more be sure to read our article about WordPress hosting.

Sir, can google AdWord’s free keyword research tool be used completely over Semrush or other paid keyword research tool to make a WordPress website completely seo freindly? I asked this question because at present I could’nt afford the price of semrush or other paid premium services.

If your document appears in a search results page, the contents of the title tag may appear in the first line of the results (if you’re unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video18, and this helpful diagram of a Google search results page).

Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don’t acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don’t want seen.

As mentioned before, these are just a few of my personal favorite tools. That’s not to say there aren’t others out there that will do the same job, however, I’ve found these are the usually the easiest to use and most powerful. If you want to have a look at a few more, here is a more extensive list of Small business SEO Tools.

Here are the top 9 ways I know to build quality backlinks for free. 1.  Public.EDU LINKS “powered by phpbb” site:.edu, /forum When you type this exact word in Google, you’ll get results like one below. You’ll then see a vast list of. EDU sites where you can build backlinks with. Register and create your…

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176. UX Design for Mobile Developers – Going mobile is not just about adapting your SEO tactics (such as keyword research), but about adapting your site to offer your users an excellent experience. This in-depth course on mobile UX is aimed at web developers, but since it’s free, you may want to go over it just to know what’s expected, and to know what to demand of the mobile devs you’ll be working with. It’s 6-weeks of neatly packed information for beginners in video format, plus exercises to help settle everything you learn.

Google decided to change the length of meta descriptions. That means every website online needs to go back in and rewrite every meta description tag on their website! In this article, we cover everything you need to know about the update.

Today’s CRM systems have the ability to deliver more than just lead generation. If leveraged correctly, they can be major drivers in loyalty and relationship management. But many companies have yet to unlock their true potential. Learn how you can use CRM to facilitate better communications and grow your business…. Continue Reading…

We provides Seo Services, web design and development, app development services according to the clients requirements using advancement in technology and trends We will track the complete activity of search engine with the use of popular SEO tools and will give you the monitored services

This is one of our companies favorite SEO services. By looking at your CTR in Google and working to improve it, you can get much more out of your content. This article covers exactly how to do the strategy and even has a video as well.

Keyword density is defined as the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. If a 200-word paragraph about credit scores uses the keyword “credit score” two times, its keyword density is 1%. Search engines use keyword density formulas to determine whether a web page is relevant to a specified keyword or keyword phrase.

Interesting tidbits of info from some really good SEO experts! Use semantically related keywords in your content, content boomerangs, barnacle bigfoot strategy, 10x the content of your competitor to out rank them? Some of these are search engine optimization tactics I’ve never heard of before, thanks guys!

The value placed on Expertise/Authoritativeness/Trustworthiness (E-A-T) –high-quality content must come from E-A-T sources. E-A-T is built by acquiring accreditation if necessary. For instance, medical information found online must come from accredited medical persons or organizations. Corollary, first-hand experience counts as a form of expertise. For example, a user sharing how he survived cancer is a form of expertise.

Organic search results are 8.5 times more likely to be clicked on than paid results, according to today’s infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it. more

1.Term Explorer – gets me a mean keyword idea engine, the ability to get search volume and CPC data for up to 90k keywords in one shot (versus keyword planner’s ~800 limit), and then I can get all the SERP-level data I want for my competitors across all my target keywords.

LTP pulls keywords from Google’s Keyword Planner, but it uses an algorithm to calculate ranking potential for each keyword (on a scale from 1-100). Since your keywords either set you up for success or failure, this is invaluable information.

Finding a SEO company can be hard work! The process of hiring a SEO vendor or consultant in a sea of spam and fake merits has to be exhausting and who has money to gamble with? The SEO industry as a whole doesn’t make it any easier by perpetuating a very real reputation management problem through pay-to-play “Best SEO Company” lists. This post is a word of warning with actionable steps on how to choose a SEO company that’s right for you and builds a long-term, trusting relationship.

Another substantial consideration is whether or not you’d like your firm to be local so you can have face-to-face conversations and meetings. Lehmann-Haupt says, “I would start the search by Googling ‘New York SEO firms’ and looking for online reviews.”

“I just wanted to take a moment to thank you  and the SVM team for all your efforts in making today’s release of our new web site a success.  We are happy with the final product, and we are very pleased that it has been received enthusiastically by many in the Rutgers  community.  In particular, I’d like to single out Laure who has been responsive and professional throughout the project.  Her responsiveness  was especially evident  these past few weeks as she quickly helped us work through a number of minor issues.

Allowing your 404 pages to be indexed in search engines (make sure that your web server is configured to give a 404 HTTP status code or – in the case of JavaScript-based sites – include a noindex robots meta-tag when non-existent pages are requested).

VJG Interactive is an online marketing agency which offers state of the art premium marketing solutions aimed at delivering exceptional results to their clients and partners. They specialize in identifying effective marketing strategies based on the goals and objectives of their clients.

Mobile is too important to ignore in your e-commerce SEO strategy. An informal survey my colleague Kenneth Gvein ran for our e-commerce customers at Metronet and Vaimo Norway found that clients had 2 to 3 times higher growth rate on mobile e-commerce. Go mobile — or go home!

This is such a great list Matthew! I can’t wait to start using some these tools. I am curious, what is the best software for building some safe links directly from a money site? I’m very new to link building, but I’d like to start getting some better anchor text out there.

What I really like about you Brian and I know a lot of people have already mentioned it, is – you always provide quality content and these kind of tactics you could simply keep to yourself but you don’t. You genuinely want to go out of your way to help others and I really respect you for that. GOOD WORK!!!

Posts With Google are very new. They allow you to do a post on Google My Business and have that display in your companies branded search results. SEO professionals and social media pros are all over this, as it is a great marketing tool to promote events, special offers and more.

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The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are four negative (or black hat) SEO tactics to keep a keen eye out for, and how you can protect your site – and your business – from being a victim.

Do you want to get review stars in Google? This post will show you exactly how to do that! This YouTube video covers how to use schema.org to get rich snippets. You can do this for directly websites, service websites and more.

Website design must also fulfill the requirements of user-experience and search engine friendliness. To track your website performance and bugs, Google’s Search Console is your best option, while to understand traffic changes, landing page performance and other SEO elements, Google Analytics plays a vital role. Other factors that need to be considered are, content optimization and website speed (both for desktop and smart phone users), image optimization, link building, social media, Google Penalty recovery, content promotion and General SEO tips and advices.

Boost your own link building performance by analyzing up to five competitors at once. You can check the value and history of every backlink on your competitor’s site and use the best ones to enhance your activities.

The DoubleClick Ad Planner from Google is a great no matter what you want to do with your website. It is an efficient and easy way of comparing the statistics of different sites concerning yours and helps improve the profit from your website.

So many great names in one article. I would say that it is always industry dependent. I saw some crazy methods for bringing results. I work in the iGaming industry at the moment and the longer you look into the manipulative methods for bringing results the greater the feeling that search engine as a long way to go still.

“Search engine robots—the last time I checked—do not have credit cards to buy your product,” says Sonia Simone of Copyblogger Media. Which is why, she adds, “It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO.” more

Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

5. Make sure the title of each page is different. Mix up your keyword combinations and phrases and don’t use more than 70 characters. You can use more, but each word takes weight from another as you keep going. The first words in the title matter most.

There are a lot of books on search engine optimization and marketing that can help you on your quest to becoming a SEO Jedi. Luckily, some of them are free, so you have access to a vast deposit of knowledge that can complete your training. Not all of them target SEO for beginners, which is why I’ve listed them at the end; they will be part of your continuous learning process and help you expand your knowledge.

Google’s head of web spam, Matt Cutts, advises site owners to build great websites that users love and want to tell their friends about — sites that users visit over and over again. Any website built in 2013 should be mobile responsive to cater for smart phone browsers. WordPress is terrific for most small and mid-sized businesses due to its simplicity, flexibility, support, in-built SEO features, and access to a vast library of free and premium plugins.

Title tags are used to tell search engines and visitors what your site is about in the most concise and accurate way possible. The keywords in your title tag show up highlighted in search engine results (if the query uses those keywords), as well as in your browser tab and when sharing your site externally.

This is why we, Best Dallas SEO, are honored that she has chosen to pass the torch on to us. Below you will hear from her, and see that she is giving us her full recommendation, which we do take lightly. We did not buy her out. She handed what she built over to us freely in an effort to help not only us, but her past clients continue to succeed.

Great write up Neil. I just recently came across your SEO tool here on quick sprout. I personally use Authority Labs for rank tracking and Monitor Backlinks for staying on top of incoming links to my sites and competitors and from there it’s shoveling the data into ahrefs.

Often, I use competitor backlink analysis to gather historical and real-time data to recommend to a client or show them how they SHOULD be marketing their business to achieve online popularity, while I set about making them popular online.

Perhaps they aren’t as good as you’d imagine – maybe their content is stale for instance. This could be your window of opportunity to get the ranking you deserve. Study the competition and beat them at their own game. A little competitiveness is awesome, and if the reward is better rankings, more traffic and ultimately better conversions, I’m up for the challenge any day. Are you?

Research shows that people online are more likely to click on content that contains a number. So when you include a number in your content’s title (and in your meta description), you can increase your CTR super quickly.

Over The Top SEO LTD also known as O.T.T is an international Full Service Digital Marketing Company that specializes in SEO, Online Reputation Management, Lead Generation, Unique & Advanced Marketing Techniques and far beyond the normal activities of an SEO company.

Establish a trusted history of backlinks with Link Prospector. Search by topic for relevant news stories with easily accessible reporters. Find bloggers or writers interested in showing off your content to their audience.

We use some of them at Chatra. Mention, Moz and SimilarWeb are all musthave tools for any online business. We also use Allora.io instead of BuiltWith because it’s x5 cheaper and sometimes BW results are outdated).

Metrics is the guiding light of your marketing efforts. Without measurements, you’re operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.

For educational search, social and digital marketing workshops and sessions, attend one of our SMX: Search Marketing Expo conferences. Our research arm and webinar site Digital Marketing Depot, also has SEM presentations available on demand, to anyone, for free.

Great post. I know most of the stuff experienced people read and think “I know that already”… but actually lots of things we tend to forget even though we know them. So its always good to read those. What I liked most was the broken link solution. Not only to create a substitute for the broken link but actually going beyond that. I know some people do this as SEO technique but its actually also useful for the internet as you repair those broken links that others find somewhere else.

If you’re going to track the results of any link-building campaign, you’ll need a tool like Ahrefs. And for the money, Ahrefs is the best of the lot, thanks to its large content and keyword databases.

As for upcoming trends, I see an incoming rush for Virtual Reality (VR), There are actually existing VR coverage for things like that VR coverage that the New York times did of the war on Syria, or that VR coverage chronicling that music festival, etc. It won’t be long before users start wanting more of this stuff and it could be one frontier for SEOs to explore, get noticed, and start ranking for while it’s fresh, before more and more competition comes swarming.

The first step of our process involves analyzing the keywords you are interested in and the keywords your competitors are targeting. Ignite SEO experts will aggregate this data and then use specific search optimization tools to generate further keyword options. The final result will be a list of potential keyword segments to choose from.

Think about what your readers want to hear from you and write with humans in mind. Very often, SEOs are writing only for the purpose of getting higher rankings, and they end up over-optimizing their content.

Can you take a look? You just need to install it in Chrome and take out a free account. We also have a Firefox extension ready that is reviewed by Mozilla as we speak, so those long term Firefox fans are covered, too.

In fact, my first website, which I started in 1999, the one I used to learn web design and search engine optimization, was a poetry and life advice website. I was a Dear Abby of sorts. On average, 25,000 new visitors per month from around the world would read it.

33. I Will Teach You SEO – This course might be exactly what you need. It is specifically targeted at beginners, or those who want to get started on SEO, and hosted on the great database that is Udemy. Held by Matthew Capala – and alternately titled “SEO Like I’m Five” -, the course is linked to through Adam Connell’s review, which gives you the strong points of attending and offers a discount, too! You might also like to check out Adam’s article on SEO Truth, for pointers on how to correctly approach SEO in the now.

Some keywords will remain static, but others may change based on trends, news, events, or your own promotional efforts. Regular monitoring and A/B testing  identifies the terms that most effectively convert people into customers or prospects, the cost and competition for each keyword, and the terms your competitors are using and succeeding with.

Buzzsumo – SEO and content marketing are intertwined. Buzzsumo lets me find content that earns shares & links. I can also find influencers, analyse content as well as monitor the web for mentions, and new links.