Google loves WordPress blogs – regularly updated blogs – so keep your blog section fresh. Make an attempt to update your static web content e.g. about and product pages as well. While it might take some webmasters the coming back of the Messiah to update the content of their static pages, the blog feature of WordPress allows you to feed your website with fresh content on a regular basis. Make use of the blog!
Website design must also fulfill the requirements of user-experience and search engine friendliness. To track your website performance and bugs, Google’s Search Console is your best option, while to understand traffic changes, landing page performance and other SEO elements, Google Analytics plays a vital role. Other factors that need to be considered are, content optimization and website speed (both for desktop and smart phone users), image optimization, link building, social media, Google Penalty recovery, content promotion and General SEO tips and advices.
1. AWR Cloud: Tracking how groups of keyword phrases are ranking is essential to having a birds-eye view on how your campaign is performing. Advanced Web Rankings allows me to track my position gains and keep an eye out for areas of improvement.
94. 2014 SEO Playbook – This article for on-page by Tom Schmitz lists out the same factors you have been constantly reading about so far, but it offers nice explanations on their importance and gives out some clarifying examples to go with them. Although written for 2014, the ideas in it will still apply in years to come.
The paid version of Screaming Frog allows you to crawl an unlimited number of webpages, which allows you to just plug in your website domain and let the tool crawl your entire site! It also has the ability to integrate Search Console and Google Analytics.
When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.
Bottom Line: AWR Cloud is an intuitive, easy to use tool with best-in-class search position monitoring that earns an Editors’ Choice and a smattering of features across all the SEO buckets. While its bre…
Many marketers think of search engines as delivering the search results or SERP (Search Engine Results Page) in the form of purely textual results. The truth is that search results can be any mix of text, images, video, audio, or other file formats. In the United States, search engines don’t simply include Google, Yahoo and Bing; they also include commerce sites such as eBay and Amazon, as well as specialty search engines such as YouTube and Hulu for video, restaurant search engines, “people” search engines such as LinkedIn, or online business directories for local results, including IYPs (Internet Yellow Pages) and sites such as Yelp, Angie’s List, and others.
Our team conduct a complete technical audit of your website. This is when we’ll identify any crawl errors. For new sites, this audit is done before site launch. For existing sites that aren’t being redesigned, we’ll complete the technical audit twice — at the beginning and before completion.
We just mentioned your content needs to be unique, valuable and relevant. What does this mean? First off, your content should be unique because search engines, more so Google, do not entertain plagiarism – or duplicate content. Your content should bring something fresh to the table – it should be unique if you want to rank well.
In this study conducted by Ignite Visibility, we look at the click-through rates for web pages ranking in the SERPs based on their position. We are now seeing that position 1 on average has a 44.64% click-through rate, position 2 has a 28.92% CTR and position 3 has a 28.52%. This is based on 5,000 queries.
A sitemap is a list of all posts/pages of your website. You need 2 types of sitemaps. First an xml sitemap to submit to Google, Bing and other search engines and second an html sitemap to help visitors find your content easier.
It’s important that you use your keyword phrase in the body of your blog post. A good goal to try to achieve is to use your keyword phrase at least twice in the first paragraph of your post and as many times as you can (without keyword stuffing – see #10 below) within the first 200 (alternatively, the first 1,000) words of your post.
SEO reporting takes a lot of time, but if you do it right, your boss will be very happy. Some executives want to see the details, others just want to see an overview. Either way, this post covers all the best reports for SEO.
Copywriting is so important to marketing, but it is also important to SEO. In this article, we give you the perfect formula for writing copy that ranks in Google. This is the same strategy our search marketing agency uses with clients and for our own blog.
To set up different blog categories for WordPress-based blogs, visit your Appearance tab and then click Menus. Here you can add the categories you want, and each time you upload a post, there will be a section that allows you to click on the appropriate category for that post.
A solid understanding of search engine marketing is vital to a successful digital marketing campaign. In this course you will learn about how your website is found on Google, the search landscape and how to spot trends in search.
Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.
Further to this, since 2014 mobile search has continued on its stratospheric trajectory and with the Google Maps app on smartphones everywhere, it is a significant channel through which visibility on search engines can be increased.
Ahrefs started out back in 2011 as an SEO tool mainly focussed on backlink analysis. Today it is used not only for backlink intelligence but also for SEO audits, content marketing analysis, and link prospecting.
If you want to get mentions (and backlinks) from sites like The New York Times and Forbes, you need to start rubbing elbows with journalists. And Muck Rack is an impressive PR tool that helps you quickly find journalists that cover your site’s industry.
When a website links to or “votes” for your website, they are leaking link juice to your website for the anchor text keyword. Anchor text is the title of the link to your website. This creates a click-able hyperlink to your website from theirs, hopefully with keywords inside of it. The words contained in the anchor text can determine the ranking the page will receive by the search engines. When a high-quality website links to yours with anchor text of “Identity Theft Protection”, you immediately gain favor of the search engine ranking results for that specific keyword. (eg. a link from a blog post on MSN money to an article, page or post on the website, where the link was the actual keywords “Child identity theft protection” is a great source of link juice for the keyword anchor text to the website.
If you have always faced troubles in understanding and deciphering analytics data, Google Data Studio is for you. It is easy to use tool which can help you in converting challenging to understand analytics data into easy to understand reports. The reports so generated are not only easy to read, but you can even share them with your clients in the form of charts, bar graphs and so on.
If you have a website published on the web, then you’ve already started! The very first step to achieving strong search engine rankings is to have your website indexed, or cached, by search engines like Google, Yahoo and Bing.
What a great post. I use free SEO services as I can’t afford the price of the premium services. Free SEO services are worth trying for better results. I used some best free seo service and here is the list http://www.mindxmaster.com/2016/06/free-seo-services-worth-trying.html
The best “SEO tool for excel” that I’ve used so far. Easily check a site’s backlinks (via ahrefs or Majestic API), social shares, HTTP status, word count, external links and more. All from within Excel.
We’ve seen a shift from a consumer standpoint in regards to how consumers find those which they do business with. Even within the healthcare industry, a patient is likely to perform a search online for the nearest treatment center and will look for online tools in order to identify whether their provider is covered by their network, or if they need to travel towards another healthcare provider. This shift is expected to continue into the foreseeable future with the emergence of mobile devices.
This video explains why we think it is such a grea tool. We also have more videos coming on to use the software, so get yourself signed up and we’ll walk you through how to get the best our of the tool.