184. SearchLove – This is an annual two-day conference created by Distilled. It takes place in both Europe and the US, with locations like London, San Diego, and Boston. Its main focus is on SEO, analytics, content creation, paid promotions, and the latest trends and information in search. SearchLove is another high-quality digital event that you may like to attend in order to dive deep into the digital industry, learn more, and create valuable connections.
The three major search engines are Google, Yahoo and Bing. These three search engines are around for a reason: they stay true to their philosophy of a democratic-controlled search engine platform. Search engines rank websites according to how many votes they receive. Simply put, a vote is an inbound link to your website. For example, if Wikipedia.org links to your site, you have one vote. In other words, search engines rank websites according to how many votes they received. But it doesn’t stop there just yet.
Firstly, your choice should utilize clean and valid HTML. If the structure of your theme is all over the place, you are going to have problems not only with your WordPress SEO, but also with your design. Look for themes that utilize the canonical URL meta tag. A canonical URL meta what? This is just a fancy term for a certain type of meta tag that stores the top URL of your page. If it’s your homepage, the canonical URL meta tag will store your domain name. If it’s a post, the tag will store the URL of the post.
Secondly, I select another Google tool, namely Search Console formerly known as Webmaster Tools. It’s the only way to look behind the curtain and get an idea of how Google sees your website. You get notifications about manual actions taken against your website, see which keywords your website ranks for, and much more.
Effectively, International SEO is the same as geo-targeting. If you’re selling blue jeans for $20 each to U.S. customers, you’ll want to show customers from the U.K. how much those jeans cost in British pounds. For customers in France, you’ll not only want to convert the price into Euros, but you’ll also want to translate the product descriptions into French.
SEMrush – We’ve recently started using SEMrush for our campaigns, and have found it to be an excellent program for tracking and organizing landing pages vs. targeted terms, as well as pinpointing technical issues.
Towards the end of 2016 I sat down and manually vetted 20+ rank tracking solutions and SEO Rank Monitor was by far the best that I came across. Any issues or questions that we have, Dawid is very quick to answer and resolve them and he makes the task of rank tracking very easy.
Otherwise, just pick a responsive WordPress theme and plugins from the start. Don’t know where to start? Total Responsive Multipurpose WordPress theme is a great choice for many an entrepreneur like you.
Having said this, I believe one important trend in 2017, at least in the Nordic countries, will be the increasing real-time aspect of SEO. Google’s algorithms react much faster to your changes, two recent examples being the last Penguin update and the date bug. Besides reacting fast, Google is also more forgiving than it has been in the past.
Because search engines crawl your website for relevant content, you want to ensure those search engines find what they need on an adequately indexed site. Create quality XML sitemaps to boost your indexation and leave none of your content unnoticed.
7. Style your keywords. Use header, bold, and italic tags throughout your Web pages. These keywords are important and you should show that to visitors & search engines as well. You can style header tags by using some simple CSS to match your Website.
Thanks to Christopher Jan Benitez for sharing their advice and opinions in this post. Christopher Jan Benitez is a professional content marketer and writer. He has helped small businesses achieve their goals by implementing a strong content strategy that emphasizes their unique selling points and promoting created content using effective online channels and methods, in particular social media marketing and search engine optimization techniques.
3) Search Console (Used to be called Webmaster Tools, Free)This is essential for SEO (for Google anyways). Without it, you just won’t know about crucial technical and punitive measures affecting the ranking of your site.In most cases, this is all you need to do SEO in 2016.
As Google tweaks its algorithms, tools, and search engine policies, so goes the SEO industry. The AdWords API is still the foundation of much of the data with which SEO tools work. Google used to make much of its ad hoc keyword search functionality available as well, but now the Keyword Planner is behind a pay-wall in AdWords as a premium feature. Difficulty scores are inspired by the way Google calculates its Competition Score metric in AdWords, though most vendors calculate difficulty using PA and DA numbers correlated with search engine positions, without AdWords data blended in at all. Search Volume is a different matter, and is almost always directly lifted from AdWords. Not to mention keyword suggestions and related keywords data, which in many tools come from Google’s Suggest and Autocomplete APIs.
Once you’ve done all the basic stuff, you’ll find that the rest of the problems amount to one simple thing: duplicate content. Loads of it in fact. Out of the box, WordPress comes with a few different types of taxonomy:
64. Distilled’s 7 Places to Look for Keywords – When you get a good grip on how keyword research is performed, you might like to check out this very actionable article from Distilled, which provides creative ways of expanding your keyword list other than Google’s AdWords Planner.