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It’s also being smart about splitting those sitemaps up into smaller bits, so Google only has to fetch one new XML “sub”-sitemap when a post is published, because the other sitemaps haven’t been changed, using the date modified options.

Google’s free service helps take the guesswork out of the game, allowing you to test your site’s content: from simple A/B testing of two different pages to comparing a whole combination of elements on any given page. Note that in order to run some of the more complicated multivariate testing, you will need adequate traffic and time to make the results actionable, just as you do with Analytics.

1) KNIME – It’s an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. As far as tools are concerned, it’s a jack of all trades. I wrote about how it can be used for http://searchwilderness.com/semantic-keyword-research/”>semantic keyword research.

Victorious SEO was founded to help business owners win the battle of search engines. The world of search engine optimization is filled with mediocre agencies who promise everything and deliver little. We set out in 2012 to change that standard.

A pro-level tools suite designed for digital marketing agencies. Raven Tools probably has the best site auditor tool I’ve ever used. And unlike most site audit tools, Raven shows you EXACTLY what you need to do to fix any SEO issues that your site has.

The local search landscape has becoming dramatically more competitive in 2017. Google is starting to show more ads, and their stakeholders want to see cash flowing in from local search result advertising placements. More than 50% of all consumers Google their local business before visiting, so Google is now tailoring to that marketing channel. It’s important in 2017 to consider putting together a local AdWords campaign that targets the area or areas your business serves. Being first in Google is the organic results no longer means you are first – it means you are #5 or perhaps number 6. Be sure to reconsider the value of an effective paid local search strategy in addition o your organic strategy.

Gauge details about number of visitors and their country, get a site’s traffic history trended on a graph, and more. The toolbar includes buttons for a site’s Google index update, backlinks, SEMRush ranking, Facebook likes, Bing index, Alexa ranks, web archive age and a link to the Whois page. There’s also a useful cheat sheet diagnostics page to have a bird’s view of potential issues (or opportunities) affecting a particular page or site.

Search engine marketing is about gaining visibility on search engines when users search for terms that relate to your business. For most companies, ranking highly in search results isn’t luck – it’s a result of solid effort in one or both categories of search marketing:

If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.

If you’re a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though — a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.

In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats. For instance, if you’ve got a brick-and-mortar store, marking up the opening hours allows your potential customers to find you exactly when they need you, and inform them if your store is open/closed at the time of searching.

On the flip side, remember that any message you don’t control is potentially damaging. If you use affiliates, monitor them very closely, and consider crowding out brands whose message may override yours (“Save Money. Live Better” is definitely not associated with the Apple brand).

Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up.

I took a WAG and deleted the 404 log since I was fairly confident that the real urls needing redirecting had been done. I find this plugin confusing and it’s possibly because I don’t have a deep understanding yet of the entire process.

Awesome article. This blog represents all experts SEO tips at one place. This information is very useful. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. Thank you for sharing it. One more blog for worth sharing related to hiring SEO agency is [link removed by moderator]

Every business, no matter the size or industry, has a website that usually includes webpages listing the key products and services it’s trying to sell. Most also have other webpages devoted to targeted content the organization needs surfaced more prominently in Google’s search results than its competitors. That’s what the “optimization” part of SEO is looking to accomplish. It’s a nitty-gritty game of keyword- and research-driven leapfrog, made significantly more complicated by Google’s penchant for changing all of the rules every few months. That’s where SEO tools come in.

If your document appears in a search results page, the contents of the title tag may appear in the first line of the results (if you’re unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video18, and this helpful diagram of a Google search results page).

Ahrefs provides great insights such as rate of acquisition or loss of links over the past year, anchor text ratios (to identify over optimized link profiles), mix of do follow/no follow and other relevant stats.

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Ubersuggest is really simple to use. Once on their official site, you only need to key in your base term, and of course, choose your language source to get variations of your base keyword. What’s more, you can click on each keyword suggested, to see more variations of the same.

Often, I use competitor backlink analysis to gather historical and real-time data to recommend to a client or show them how they SHOULD be marketing their business to achieve online popularity, while I set about making them popular online.

i have been looking for this kind of free software for a long time, but almost of them just cheat me to click the title, and then content is not what i want,. almost every kind of software is needed to pay for money, even if i find someone free but there is no way to download, i have reviewed this article totally, and click the software i want, but still cannot find where to download it. so frustrated.

Some plugins use so-called “automated descriptions”. They use the first sentence of a post to fill the meta description by default. That’s not very smart. That first sentence might be an introductory sentence which has hardly anything to do with the subject.

64. Distilled’s 7 Places to Look for Keywords – When you get a good grip on how keyword research is performed, you might like to check out this very actionable article from Distilled, which provides creative ways of expanding your keyword list other than Google’s AdWords Planner.

Search engine marketing (SEM) is the use of paid ads to reach potential leads and customers on search engines such as Google, Bing, and Yahoo. More specifically, to reach them the moment they are searching for your service. It is also known as search engine advertising, paid search advertising, and pay-per-click (PPC) advertising.

Secondly, I select another Google tool, namely Search Console formerly known as Webmaster Tools. It’s the only way to look behind the curtain and get an idea of how Google sees your website. You get notifications about manual actions taken against your website, see which keywords your website ranks for, and much more.

An ad’s Quality Score is based on a few factors, including how relevant the ad is to the actual search, expected click-through rate (CTR)—how likely someone is to click on an ad with that keyword—how closely related the ad is to the targeted keyword, and the landing page experience. Making sure your website is mobile friendly will also likely impact your ad’s Quality Score, with search engines prioritizing mobile-friendly sites for mobile device users.

What I like best with them is their color coded selection of easy to rank keywords. Keywords are completely algorythmically analysed and color coded as RED (difficult), YELLOW (intermediate) and GREEN (Easy) to rank for.

93. SEO Checklist – This checklist provides you with the most important factors to look out for when performing optimization on-page. Make sure you check out the links for off-page optimization and technical factors as well – they provide further insight into SEO tactics that you should be dealing with anyways.

What do you think? Have you invested in search engine marketing? Which SEM platforms have you used? What best practices work for you? Share your thoughts, knowledge, and experience in the comments below! 

This is a web crawler tool that helps you identify potential link partners and gather information about each one. You can download the basic version for free up to 500 URLS, or pay a fee for unlimited access and more advanced features.

17. Get listed in directories. They have been around a long time and search engines scan them for new links because of their reputation. Try DMOZ, Yahoo (fee required, but worth it), Business Directory (fee), Ezilon, Best of Web (fee), BizWeb, Gimpsy (fee), Go Guides (fee), Google Directory, or ipl2.

For example, let’s you have a piece of content about low carb dessert recipes. If MarketMuse finds that your competitors use terms like “Stevia” and “Agave Nector” — but you don’t — it will suggest that you include these terms in your content. In my experience including LSI keywords like these can make a significant difference in your rankings.

Wow.! My new site needs some SEO and a search for backlink techniques brought me to this article. A pleasant surprise! Because your instructions are so detailed you have made these techniques to be easy…. I thank you.

There are a number of best practices to follow when it comes to internal linking, which you can read more about here. However, internal linking doesn’t tend to attract the same sort of attention and penalty risk as an external linking strategy. If you do what makes sense and feels natural, and don’t go overboard, you should be fine. For example, say you write a post about launching a new company, and in that post you mention how to get funding. If you previously wrote a post about how to get funding, then link to it. Simple.

If you haven’t switched to HTTPS and you’re running AMP pages, you will need to change soon. Maile Ohye from Google shared at the SEJ Summit that HTTPS will be required for AMP, but John Mueller recently stated it is not yet an AMP requirement.

Steer clear of any SEO firms that bombard you with phone calls and emails or who promise you a No. 1 Google ranking. These people are likely just offering you a paid spot in a Google ad, which is not the same as a top ranking in an organic search engine.

This could be the style and language you use or the way you approach topics. You might write articles that are longer and more detailed than your competitors, or you might differentiate yourself by simplifying and summarizing complicated subjects.

Linkody lets you know you when you get (or lose) a backlink. It also provides info on your new backlinks (like Mozrank and anchor text). Cool Feature: Linkody emails you when a competitor gets a new backlink. That way you can swoop in and try to get the same one for yourself.

While the paid version offers much more insight into the details like specific links identified to a website, Ahrefs is one of the best free tools available if you need information on the health of an overall link profile and are not a volume user.

PPC (paid search marketing): PPC (pay per click) advertising involves paying to have search engines display your website offer in or alongside search results. For example, Google’s Adwords program will display your ad at the top or right side of the search results page (placement depends on many factors including keywords and quality of ad). Google will also feed your ads to websites running its Adsense program. There are other types of PPC marketing, such as Facebook Ads. In PPC advertising, you pay each time someone clicks on your offer. Paid search differs from organize search in that you’re paying to have your website or offer displayed higher in search results.

In search results, ad placement matters: the closer to the top your link is, the more likely people are to click on it. There are two ways to move your website into a good spot on search engine results pages (SERPs): Search engine optimization, which uses a mix of activities to help URLs rank well in the “organic” section of search results, and search engine marketing.

AMP designs are a great start as in a recent Google conference, a Google rep stated AMP designs will have a ton of leverage in the mobile SERPs. With Accelerated Mobile Pages, Google loves speed and so should you! There are some restrictions with AMP, so make sure you consider some of the following. Google has to detect the AMP version of your content, therefore you will need to modify the original content version with a canonical tag for AMP pages.

SEO stands for Search Engine Optimization. It’s a way to increase the number of visitors to your website by ensuring that it ranks well in the search engine results pages (SERPs) for specific keywords.

Known as prominent SEO Company in Noida, we provide SEO services that are specially crafted for your business. Each arrangement is made to both increase deceivability in natural searches and conveys targeted audience to your site. Our group of SEO Expert in Noida entirely works under the algorithm gave by Google, and make SEO solutions that convey greatest ROI. We have an accomplished, capable group of in-house SEO experts who will work with you to give you quality Search Engine Optimization services to business from everywhere throughout the world. Our essential objective is to give your brand more introduction on the web and in this way can increase attraction towards services and items offered by your organization.

If you want to get the most from your SEO campaign, it’s important to test a variety of scenarios to determine to how to ensure the best possible conversion rate and achieve the best possible rankings. Targeted A/B testing and multivariate testing can provide you with real time results to help you determine the best course of action.

Hello Brian, really such an informative article and is more meaningful as you provided screen shots. I have noticed that articles with images bring more value to understand the things. I have just started my career in this industry and thus keep looking for some good articles/blogs that are meaningful and help me to implement tips in my work apart from my seniors instructions. I guess this was I can prove them about my caliber 🙂

Finally someone who knows what they are talking about and willing to share it. I have been tossed under the bus ever since Penguin update and haven’t found any good quality information on SEO in 2015 since. I am going to use this as a guide and am bookmarking it. Thanks for posting this.

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On creating engaging and shareable content, don’t forget to mix it up by adding media such as videos, images, presentations, infographics, podcasts etc. These improve user engagement tenfold and add value to your content, both of which are important to SEO.

This is a really good list. Of course, you can’t get the results you want unless you’re constantly testing things and seeing what happens. These tools help analyze the results and change your practices accordingly, which is so important! Thanks for the info!

You can also set up alerts for any keyword, so when someone mentions one of these on their website, you get a notification. This is a useful feature for tracking your competitors online and responding to opportunities immediately.

In 2010, Google confirmed that they had made site speed into a ranking factor. This makes absolute sense. Google wants to serve the best results to its users, and no user wants to be served a site that takes too long to load. How long is too long? Not very. Research has demonstrated that 47% of visitors expect a page to load in less than two seconds.

Finding the best SEO tools can be a challenging task if you’re not sure of what to get. That’s why this guide was put together. It will show you how to get what you’re looking for without getting scammed in any way.

Don’t forget about your blog when designing a mobile-friendly site either; you’re unlikely to see an ROI on your content marketing if people aren’t finding and consuming your content – something increasingly few people will do if your mobile UX sucks.

Often search marketing experts think 404 errors are a bad thing. And in some cases, they are. But there are also some very good reasons to use them. In addition, there are some innovative strategies that can increase conversion rates by altering your 404 page. Learn everything you need to know about this technical SEO item now.

This tool provides the share buttons is the plugin that can be configured with your website. Once this is installed, the user can use this button to share the content. These buttons are mobile optimized which enables the visitor to share the content from any device. The codes are lightweight and do not slows the website.

If I tell you my SEO hack is ‘Broken Links’, you’d reply with a ‘ho hum’, right? Broken Links are becoming the ‘content is king’ of link-building methods. We know that it’s a useful technique, and we know how it works. So what’s next? Enter Broken Inbound Link Building. 

During the process I find many topics worth covering as well even if the search volume isn’t as high as I’d like. The fact is most of my organic search traffic is long tail so I don’t mind covering topics with less than ideal monthly search volume.

The biggest value you get from data visualization is the ability to snapshot the landscape quickly and drive actionable strategies immediately. Cognitive SEO enables you to uncover your competitor’s strategies and use the work they already did to your advantage.

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).

Be sure that your image matches your content. The content surrounding your image should be closely related to what your post is about. The image should be related to your anchor tags, image URL and ALT tags. When these criteria are successfully employed, you help search engines confirm that you are not spamming about that your image is of high-quality and relevant to your keyword.

This preview will automatically take the values you’ve already filled in in your blog post and apply them to your template, but you can also override the title completely using the title field just below it:

Thank you for this posts. One thing i would like to ask you, as i am new in this field, do one need to work on SEO daily for a website ? or one need work for few months, and wait and monitor results for few months and work on SEO again for the website.

SEO is an acronym which stands for Search Engine Optimization. SEO is a broad term used to define any kind of optimization efforts toward your website that result in increased visibility in search engines like Google, Bing or Yahoo.

A customizable work area allows you to filter out only the data you currently need. You can use tags to group or categorize your keywords and pages, export your data to a number of different formats, and work behind a proxy to stay within search engine limitations.

I can feel the excitement in your writing, and thanks for all this free info you know how to get loyal subscribers, I believe you are one of the best in the business, no up selling just honesty, its so refreshing, i cant keep up with you I have only just finished the awesome piece of content you told me to write and just about to modify it then finally start promoting, i will be looking at this also THANK YOU, PS i couldn’t make your last course but i will get on board for the next one

We offer webmaster guidelines4 for building a Google-friendly website. While there’s no guarantee that our crawlers will find a particular site, following these guidelines should help make your site appear in our search results.

ClickDroid is a tool to track metrics from multiple platforms in one place. Multiple dashboards can be created easily by dragging and dropping the widgets. Be it a Sales Dashboard, Marketing Dashboard, SEO Dashboard, IT Dashboard, Client Dashboard, Finance Dashboard or anything else that could be thought of.

Great Article! Love the idea about wikipedia, trying to build up quality backlinks is getting increasingly difficult when you are trying to follow google rules so ideas are always a help. Backlinko has been giving some great articles recently – Keep it up!

To provide a more useful/actionable recommendation for 2017 I highly suggest looking at underperforming but related posts on your site and then combining them into a single MONSTER post. To continue to cutt through the noise you need to do something exceptional and combining multiple posts into a single MASSIVE post can really help you do that.

Victorious leads the charge to increase your website search traffic. Are you having trouble gaining momentum for specific keyword phrases? With Victorious, you can have a team of real SEO experts analyze every nuance of your site to improve your results. In SEO, details matter – and we do it all for you.

This is a good list. One thing I’ve noticed is that many have stopped focusing their efforts on building backlinks. Which confuses me because backlinks are still powerful and very much a staple in SEO. You need to focus on quality, not quantity. The fact that Google have cracked down on spammy backlinks is a good thing for all of us.

Meaning. I have over 500 post / pages on site with content. Should I worry about getting links to main domain or worry about getting links to my top 10 pages / post to grow domain authority. Sometimes I feel that I worry only about the main domain and not focus on keyword pages by getting them links from different domains. Any help would be great.

Posts With Google are very new. They allow you to do a post on Google My Business and have that display in your companies branded search results. SEO professionals and social media pros are all over this, as it is a great marketing tool to promote events, special offers and more.

Primarily, SEO Report Cards provides necessary information regarding the condition of the website when it appears in search results. Further, it also provides high-level insight on the content available and offers on-site recommendations and the usual ranking factors.

Pay-per-click advertising (PPC) in the advertised links search results offers a compelling ROI-driven marketing opportunity. Unlike traditional advertising, where you ‘pay for exposure’ regardless of the results, with PPC you are not paying to be listed in the search results. You only pay if someone clicks on your ad and visits your B2B Website, providing a compelling ‘pay for performance’ mode of advertising. To manage an ROI-driven paid search campaign, first, bid on the most relevant keywords. Don’t pick terms based on popularity alone. Make sure your product offering will be of interest to the searcher. Second, tie your bidding strategy to business results. Think cost-per-lead and cost-per-sale, instead of just cost-per-click. In many cases, a lower ad position will produce a higher ROI. Finally, include a compelling ‘call to action’ in the ad and send traffic to a relevant landing page tied to the ad. A compelling and relevant offer will help lift response and boost your ROI.

62. Moz Visual Guide on Keyword Targeting – Rand Fishkin conscientiously explains how to target keywords and perform on-page optimization for ideal SEO results. This article of his is wonderfully supported by data and graphics that aid the learning process and make all that information easy to absorb.

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While they offer effective organic marketing strategies, VJG is able to handle a wide variety of projects including unique web designs, developing specialized platforms, and creating mobile applications and websites either for in-house use or aimed at clients and partners. We work with online marketing experts around the world to not only ensure a higher standard in professionalism, but to also ensure those working on our online marketing projects are experts within their region and line of work.
Video demonstrations of your product or service, and video client testimonials are extremely resourceful tools to use on your website. Content is the next most useful tool in helping convert traffic to sales, but saturating users’ visual and auditory senses with interactive visual aids we find to work well for our customers. Considering search engines now provide video results when related to keywords, we optimize video that gives you access to a wider audience.
Display campaigns are another great option for advertisers that are looking to generate solid traffic at a good cost per click. Display campaigns promote text ads or banner on websites that partner with Google and agree to host ad spaces on their pages.
Search engine marketing specialists have an in-depth understanding of how search engines rank different pages. They will look at the content quality of a page, and the quantity of keyword usage, to see what parts of it will need to be re-written. By using statistical software and analytics, they will study website traffic patterns to a page, and determine what areas need to be adjusted. They will also use search engine optimization strategies, such as social media marketing and pay per click advertising to help a company expand their online presence.
My favorite method currently is to search related websites in much niche, usually sites with lower or similar DA to my site, to see which keywords they rank for. I filter the results in SEMRush to narrow the list to kewyords with reasonable search volume such as greater than 500 searches per month.
That aside, use natural anchor text in your links. Shun the likes of “Click here” and use text that provides meaning instead. Need an example? Just look at the linking pattern we’ve utilized throughout our blog. Finally, if you’d like to link to a website but don’t want to share the link juice, you can use rel=”nofollow” attribute in your links.
2) Google Analytics – Free information that shows a lot of important SEO knowledge for I am NOT talking about your rankings, but user actions and metrics. How high quality your site is. Conversions. Things Google is directly tracking these days.
Filter the results and only write guest articles for websites that are worthy. Don’t waste time doing it on low-quality sites and don’t do it just for the sake of getting a link. Try to provide value to the readers, and you’ll get much more in return.
Create Topic-Based Content. HubSpot’s marketing and sales tools integrate with the new Content Strategy tool, uniting strategy and planning with actual execution. For example, companies can use HubSpot templates to build influential “pillar” pages on sites about the core topics you’ve identified. Then they can use HubSpot’s blogging tool to create clusters of keyword-relevant blog posts around the pillar pages.
Whenever I’m reaching out to a website we’re interested in writing content for, I always use Clearbit to find the email of someone from their content or marketing team. 9 times out of 10 their email has worked.
Moderation is the key here. Google mentioned many times in their documents that internal links should help the users and search engines understand what the page is about. In their examples they always show keyword internal links.
Link index size Comparison of multiple sites Historic, lost and live links reporting Anti-Penalty link audit Basic link quality factors Advanced link analytics Traffic via links Backlink audit reports Import & analyze links from any source No of sites to check
Another one of the benefits of SEM is that people who see your PPC ads are those most likely to want to buy your product or service. PPC ads require you to choose a geographic location and specific search queries to target. As a result, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is looking for your product or service and in a position to do so.
Think about this for a second. If you could get the about 50% of the websites that are linking to your competitors, to link to your website, that would mean you can easily outrank them, right? Of course, by having all the top links of all your main competitors, you could easily get an advantage ahead of them. Sounds easy, but how do you do that.
Technical Site Audit SEO Site Audit Tips on How to Fix Errors and Issues Sitemap generation robots.txt generation Automated and on-demand scans Site structure audit Landing page optimization ? Mobile Optimization
Online marketing is an industry consisting of a large array of solutions including search engine optimization, pay per click management, and reputation management. Due to the nature of the industry, many businesses opt to outsource their marketing endeavors towards providers which specialized in creating comprehensive online marketing strategies. These efforts ultimately save time and money as an in-house team would need to learn to work together in order to create a strategy as effective as one produced by an agency.
People are searching for you! Internet searchers today are typing in keywords that apply to the products or services you offer as a business. When your site is optimized for search results, your business becomes visible to more people. At Boostability, our specialty is offering small businesses powerful marketing solutions at affordable prices. That’s why we have been able to grow to over 26,000 small business clients throughout the world! Grow with us—the best SEO company in the world.
You are worried about your business and you are looking at your competitors to get some idea then you are at right place. Yes, a competitor can help your business in a certain way. You just have to understand their tactics.
As mentioned previously, you can use your keywords beyond written content on your site. Referred to as on-page optimization, this aspect of SEO encompasses a range of tactics to improve search results rankings. Of course, not every aspect of on-page optimization applies to keywords. Regardless, take a look at some key strategies below:
“Securing your identity online is becoming a difficult task as technology advances. Nobody is safe, not even your children. Thankfully, new child identity theft protection services have begun to show in the marketplace.”
What a good list, I found some great inspiration, thank you 🙂 In addition I recently came accross these guys’ blog, among other industry-related content, they have two nice tools that you can guys try for free. I use on of them even via paid version for my keyword research, so far so good. Give them a try, they help a lot 😉 https://mangools.com/blog/2016/09/05/dive-into-google-serp-with-serpchecker
If you haven’t switched to HTTPS and you’re running AMP pages, you will need to change soon. Maile Ohye from Google shared at the SEJ Summit that HTTPS will be required for AMP, but John Mueller recently stated it is not yet an AMP requirement.
SMM pulls keyword data from Google’s keyword tool, but then it adds other features such as the ability to filter the results, to search, CPC data, whether there are parasite sites ranking, and much more. I can also click on a keyword to have a quick view at the top 10 sites ranking for that keyword and the Domain and Page Authority for those sites.
What’s great about Link Detox is that instead of having to analyze every single link, I can focus on the toxic and suspicious link, knowing that the rest of the links are healthy, which streamlines the process.
54. Ecommerce SEO 101 – These video lessons introduce you to aspects of running an online store, but focus on broader SEO topics as well. For instance, you can learn some SEO fundamentals, gain insight on how Google ranks websites, how to target the right keywords for your business, or how to steer clear of Google penalties.

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Google is making great strides in local and that’s why I’m starting the best practices guide with Local. The Web is increasingly local due to the exponential growth of mobile devices due to their affordability across the world. Google understands this trend (they own Android for God sakes) and are actively pursuing a more intuitive local search experience. As mobile phone usage increases over the next 10 years, so will attention towards the local search experience. Local is an extremely important marketing channel to focus on when planning your 2016 strategy, if you have local business.

When it comes to finally choosing the SEO tools that suit your organization’s needs, the decision comes back to that concept of gaining tangible ground. It’s about discerning which tools provide the most effective combination of keyword-driven SEO investigation capabilities, and then on top of that, the added keyword organization, analysis, recommendations, and other useful functionality to take action on the SEO insights you If a product is telling you what optimizations need to be made to your website, does it then provide technology to help you make those improvements?

This tab shows the technical characteristics of the web pages. The elements included here influence the efforts you make to optimize the page. These affect the performance and indexing status of the page. The items include meta robots, Rel= “canonical,” page load time and Google cache URL among many others.

I love Majestic – it’s the first place I look when looking at the backlinks of a competing website. It’s been the BEST link building tool available for as long as I can remember – way before Yahoo Site Explorer was mothballed. Majestic seems to be built into everything these days – but standalone it is still a brilliant link prospecting tool.

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Link juice is an informal term used by many Search Engine Optimizers which refers to the amount of “link currency” a website possesses. As Google roams around the World Wide Web, it looks at how websites link to each other in order to figure out which ones are best. Let’s say that Site A and Site B are both about “Child Identity Theft Protection” and would both like to rank for this keyword. Google takes a look at the links to determine which of these two sites is best. At a very basic level, assume that Site A receives an inbound link that Site B doesn’t. Naturally, Site A will look better to Google and will ultimately outrank Site B. But let’s say that Site A and B both receive an inbound link from Site C. In this scenario, both sites look the same to Google – so in order to determine which site will rank better, Google looks for other ranking criteria.

SEO is constantly evolving. That’s why I will keep this post updated with new information through the entire 2017. Do not hesitate to get in touch with me if you feel that you have something good to add to this post.

If I can make a suggestion, I believe Power Suggest Pro is one of the best upcoming SEO tools for any marketer. The software enables you to see WAY more buyers keywords and untapped niches. You can find some real profitable hidden gems in there. You can find more at: powerprosoftware.com – I expect it to rival the big dogs over the next few years.. although I kinda hope it stays under the radar a little bit so it doesn’t get over-saturated.

We would recommend you to try Redirection plugin’s support forums for more help regarding 404 errors. The site you mentioned, is actually plugin author’s website which should not appear in your 404 logs.

You need to think about what you want your site to show up as, www.example.com or simply example.com. Make sure that in your general settings, under Settings → General, the version you want to show up is properly reflected:

You now have the keywords people are finding you for in the results pages where you rank below #6 The fact that they clicked on your result proves that they found your result interesting: see if you can optimize any of those terms so you’ll rank higher than a #6 average rank: use the Page Analysis in our SEO plugin to improve the page, improve the copy, ask others to link to you, etc. Be sure to read our article about cornerstone content as well.

Now, you can never quite predict what Google is going to do. But by looking here you can look at a bigger picture and make an educated guess – kind of like bidding on FOREX – based on what’s been happening.

Here’s the long and short of it: links do matter. Maybe not as much as they did ten years ago – as search algorithms advance, they gain more ways to ascertain the value and relevancy of a page. This tends to mean that search algorithms need to rely less on a site’s backlink profile. It doesn’t mean they ignore it entirely.

If Google finds that similar or same text in two different URLs, then it can negatively affect your web ranking or outright ban your site. It is important to make sure that you do not have any copied content in them.

73. A Definitive Guide – This guide from Brian Dean is a highly valuable resource if you want to learn what link building is, why it is important, and what the best methods of doing it are. Very visual and well structured, you can download this 9-chapter guide as a PDF and keep it nearby as an essential resource. It takes you from the fundamentals of building links, through content marketing and email outreach, explaining even what black hat techniques are and how to stay away from them.

Hi Freddy, Really it’s not only large post but also it has so much inform which can bring a success for any writer. It is really useful. While I search in Google about seo friendly content then I discover your awesome post. After that when I practically touch your post then I stunned really what a post ! It’s possible by a blogger ! But really learned we need spend so much time for writing a good article. Thanks a lot Freddy for sharing a great and advantage post for us.

Keywords are still key factors in SEO, which in turn affects link building, so you want to hone in on the best keywords on which to spend your resources. This paid tool (free with a Moz Pro account) analyzes and assesses keywords in terms of how it is likely to rank on search engines.

When Xenu is finished with everything, it’ll produce a local HTML file that gives you a full rundown of everything including all broken links, as well as a full report of the pages crawled inside of the program itself.

In order to obtain traffic from keyword searches on the major search engines like Google and Yahoo!, you need to be writing about a topic that people want to read about and are actively looking for information about. One of the easiest ways to get a basic idea of what people are looking for online is to check the popularity of keyword searches on websites like Wordtracker, Google AdWords, Google Trends or the Yahoo! Buzz Index. Each of these sites provides a snapshot of keyword popularity at any given time.

Bottom Line: Moz Pro runs the gamut of SEO tools across position monitoring, keyword research, crawling, and everything in between. As the company better integrates all of these products, this Editors’ C…

Towards the end of 2016 I sat down and manually vetted 20+ rank tracking solutions and SEO Rank Monitor was by far the best that I came across. Any issues or questions that we have, Dawid is very quick to answer and resolve them and he makes the task of rank tracking very easy.

With social media and search engines driving a huge percentage of the traffic to a web site, it’s essential to make sure you’re building your brand and convincing people to come looking for YOU. Find out how to build a stronger brand by positioning yourself in search results and by branding yourself through social media conversations.

Not only is Screaming Frog’s Spider Tool a great tool for finding issues with your on-page content, it is great for getting a list of technical issues as well! It can help identify links with 404 errors or long redirect chains, find URLs that have been blocked by your robots.txt file, as well as help you generate an XML sitemap. The best part is that you can export a list of these and hand them over to a developer and let them deal with it! Sorry to all developers who are reading this.

MajesticSEO – Grab the backlink profile of your top 10 competitors and compile all in a spreadsheet. Order by TF (trust flow), relevancy then mimic their anchor text profile as you know Google is already rewarding these peeps with top SERPS. Go grab the low hanging fruit!

Each image should have a relevant name, ALT tag, and description. Captions are also good for your pictures to describe with text what your image is about. By doing SEO for your images, you also get higher chances to rank high in Google Images.

93. SEO Checklist – This checklist provides you with the most important factors to look out for when performing optimization on-page. Make sure you check out the links for off-page optimization and technical factors as well – they provide further insight into SEO tactics that you should be dealing with anyways.

You can also measure results by tracking rankings, the problem with rank tracking though is that it’s hard to determine “real” rankings because of personalized and localized search results. Really the best outcome of being great at WordPress SEO is to get more traffic.

Over the years, SEO has become more involved as search engines developed more aspects to how it ranked sites. For example, in the early 2000’s, simply having the page’s name as part of the URL increased the odds of getting ranked (instead of www.yoursite.com/page1 the site had www.yoursite.com/titleofpage).

While we’re on the topic of duplicate content, let’s talk about a problem many site owners run into when they first launch a blog or articles section: duplicating their own content via the use of tags and archives.

A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it’s mainly aimed at human visitors.

179. MozCon – The MozCon, created by Moz, takes place in Seattle once a year. For three days, you get to hear the best speakers in the world, share the latest ideas in the industry, and network with like-minded folks. Also, you may get to take photos with Roger, Moz’s cutesy robot mascot.

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SEO is an acronym which stands for Search Engine Optimization. SEO is a broad term used to define any kind of optimization efforts toward your website that result in increased visibility in search engines like Google, Bing or Yahoo.

In 60 seconds or less, the AdWords Performance Grader performs a comprehensive audit of your search engine marketing account and identifies areas in which immediate improvements can be made. Accounts are graded against 10 key search engine marketing benchmarks, including:

In the 1990’s, search engines used keyword density as one of its major determining factors when ranking websites. As search engines evolved over the next twenty years, the keyword density factor became less important – but still very relevant.

Links are critically important to web pages, not only for connecting to other, related pages to help end users find the information they want but in optimizing the pages for SEO. The Find Broken Links, Redirects & Google Sitemap Generator Free Tool allows webmasters and search engine optimizers to check the status of both external links and internal links on an entire website.

A combination of Keyword Planner and UberSuggest is a fantastic way to build up a large number of keywords for any project. I start with the Keyword Planner to identify terms that have decent search volume (>1000) and start plugging those into UberSuggest.

Stay up to date on what content works well in your industry. Using this feature to research keywords displays the best performing content as it relates to social buzz, backlinks, and organic traffic. You can find articles mentioning your target keywords or see websites that have never linked to you.

With proprietary metrics like Page Authority, Domain Authority, and Spam Score, you can prevent your competition from edging you out by learning where they get their links. Maximize the effect of the links you already have and implement more effective new ones.

Thank you Zach. I am at the beginners stage and this post has certainly added two bits in my small understanding. Currently doing every bit for the SEO of my own website which is about computer training institute in gurgaon

Want to get links from news sites like the New York Times and WSJ? The first step is to find the right journalist to reach out to. And JustReachOut makes this process MUCH easier than doing it manually. Just search for a keyword and the tool will generate a list of journalists that cover that topic. You can also pitch journalists from within the platform.

135. WarriorForum SEO – This forum has subsections and threads on everything related to marketing, webmastering, copywriting, web design, link building, social media, and more. Here, I’ve linked to their SEO category, which I recommend starting with.

You also don’t sign a contract. Unfortunately, SEOs often use contracts to squeeze more money out of you. Since you don’t sign a contract with me and my team, that means you can leave at any time and for any reason.

In the table below, you can see that although Advertiser 1 has the lowest maximum bid, they have the highest Quality Score, their ads are given priority in terms of placement during the ad auction:

Before starting the SEO for a website, it is very important to do some research. Whether you are doing SEO for a corporate site or eCommerce website or personal website, you need to know the phrases or set of words people will search for your business.

BuzzSumo – Check your analytics for your top visited pages and most engaged blog posts. Group into general topics. Then add each topic into Buzzsumo to find most most popular shared posts in last 6 months. Sort by total shares or by social platform most important to you. Compile the headlines of the top articles into a swipe file, export the backlinks and sharers of these articles into a master spreadsheet You now have a list of the most popular articles on your chosen topics, a list of influencers who have shared similar articles on your topic and a list of backlinks that you can use to contact the blog owners when your ready for outreach after you create a better article yourself.

This free piece of SEO software gives you a lot of in-depth info into your site’s technical SEO health. Similar to Screaming Frog but with a few extra features (like graphs and the ability to filter results).

The most popular vehicle for paid online searches is Google AdWords, due to its leading market share in the search space. The second-most widely used paid search system is Bing Ads, used on Bing and Yahoo search engines.

LTP pulls keywords from Google’s Keyword Planner, but it uses an algorithm to calculate ranking potential for each keyword (on a scale from 1-100). Since your keywords either set you up for success or failure, this is invaluable information.

Optimizing images in WordPress is slight work. Just click “Add Media” in your post editor, and choose your image on the screen that appears. Once the image is selected, you’ll notice areas on the right side that allow you to add the title, caption, alt and description. Just focus on the “alt” field, but feel free to fill out the other details if you have the time.

WordTracker has its own internal index of keywords. Why is this important? Well it means you can come across long tail keywords that the GKP simply won’t show you. WordTracker also provides organic first page competition data.

1) Moz Local – we are big fans of this tools as it helps with listing management and is more cost-effective for clients without large budgets. And of course I like the team behind the tool, so we get strong customer support.

Small business owners sometimes think that search engine marketing (SEM), also known as pay-per-click advertising (PPC), is not lucrative option for them. They may think they can’t afford it, or that their online presence is not important if they are a local or service-based business. The truth is, as search engines have undeniably become a part of our lifestyles as consumers, there are many ways to leverage them for businesses of any size. This post will introduce you to the basics and benefits of search engine marketing (SEM).

What I don’t get to point no. 17 is that the target keyword that you mentioned “The Skyscraper Technique“ and you used for that particular title is not included in your post title “Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days”.

The demands of managing internet marketing for a couple hundred websites has consumed almost every waking moment of my life, at least 15 hours per day, 7 days a week for the past 12 years. I’ve taken no more than three vacations during this time if you can call them that.

That’s very true, Francois: the best keywords are those that the Google Keyword Planner won’t show you. You need to basically find out where your target market hangs out and see what words and phrases they tend to use 🙂

Having a list on paper or a spreadsheet of all top, mid, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high and medium priority keyword from your keyword research should have a corresponding page on your site.

The best part is the process is quick and easy. To submit your site to Google, you can use the Add URL page or Webmasters Tools. To submit your site to Yahoo! and Bing, feel free to use Bing’s Site Submission Page. Don’t be alarmed, Yahoo! search is powered by the Bing Search Engine, meaning you will show up in Yahoo’s search results when you submit your site to Bing.

This is one of our companies favorite SEO services. By looking at your CTR in Google and working to improve it, you can get much more out of your content. This article covers exactly how to do the strategy and even has a video as well.

The SimilarWeb API is useful for returning some additional metrics such as web traffic numbers, category and tag statistics, and traffic sources. The browser extension makes it easy to instantly track these metrics on any webpage.

I like this one ubersuggest.io for keywords. It shows all possible variants in different languages and you can check the keyword in search results and see which pages are in top with this or that keyword.

Pitchbox.com. I love this tool for pitching article topic ideas to high authority sites. It syncs with your gmail account, and sends up to 2 automated follow ups per campaign. It’s also great at tracking responses and can differentiate between an out of office reply versus an actual response.

I normally drop about 5 to 10 keyword ideas for a new amazon site that I’m looking to build out into Keyword S****** and it just spews out thousands of keyword ideas. I’ll then download the list after a few minutes and drop it into Keyword Planner to find out volumes and other metrics.”

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This used to be the defacto starting point for your keyword research in SEO, however Google has really started to limit the functionality. You now only get “range” data if your paid search campaign budget isn’t high enough. This tool is much more effective if you have a bigger paid search budget. If you don’t, use some of the other keyword research tools we recommend.
Failing to plan is planning to fail. SEO must be baked into the business/website early in the planning phase, before you even working on your wireframes and design process — not after the site is launched. Making awesome category/section templates and having product pages promote them with internal links is very effective.
2. Majestic SEO – If Screaming Frog is our go-to on page tool then Majestic is our go to off page tool. There are several link indexes out there but Majestic is built by UK folks (just down the road from us in Birmingham as it goes) and I tend to find the best overall results. You will need a pro account to see the historic index to really get the most from the tool however for getting a good idea of relative authority and the all important link profile Majestic gets my vote.
Well we have a differing opinion because even to this day, I still skimp and save on money by taking advantage of free trials to get all the premium features without paying a penny. Especially when its an odd ball task I might only need to do a handful of times.
As a rule of thumb, you should add the nofollow tag on all your external links (within your pages) that go to websites you cannot trust 100%, to ALL your comment links, to ALL your blogroll links and to ALL banner ad links.
Online marketing strategies are often very different between different industries. There are numerous variables which will affect the amount of time it takes for a business to realize a return on their online marketing investment. Many of these variables include the amount of the investment, the nature of the campaign in regards to how aggressive and ambitious the campaign is, and the size of the online marketing agency.
Optimize internal search. Make sure every internal search finds the right product. This requires tweaking meta-data within your e-commerce solution. By handling this through meta-data, you won’t create pages loaded with incorrect or misspelled words.
11. Create and upload a simple robots.txt file. These tell search engines what you allow or disallow them to add to their search engine. Google has a good description of how to make robots.txt file here. (It takes about five minutes.) Add your sitemap location to the robots.txt and you won’t have to submit it to the search engines manually like above. Just add sitemap: http://example.com/sitemap_location.xml to the robots.txt file.
If you do outreach at scale or with a team, you NEED a tool like Buzzstream. Why? Buzzstream makes the messy job of email outreach and link building streamlined and organized. Make sure to check out their new prospecting and email-finding features.
^ Jump up to: a b c Zheng Xiang; Bing Pan; Rob Law & Daniel R. Fesenmaier (June 7, 2010). “Assessing the Visibility of Destination Marketing Organizations in Google: A Case Study of Convention and Visitor Bureau Websites in the United States” (PDF). Journal of Travel and Tourism Marketing. Retrieved 2011-04-22.
I’ve been testing out the rank check tool AWR Website Ranking on a small personal site (after being advised it does not break Google’s guidelines – although, if you go by the letter of the law, I wonder if that is wishful thinking, by ALL rank checker tool providers):
These are not exactly go-getter types, much less people who may eventually land within the parameters of a given market segment one of the readers of this blog may be targeting. They’ll get by on government assistance and nothing more (except for the ones who discover selling drugs) once their parents kick them out of the house.
Unlike the pioneers of SEO, who learned everything the hard way, and struggled to gather information, new generations have it all handed to them. However, the information is not always structured. You need to approach more than one resource in order to get into the subtleties of search engine optimization.
No matter which tool you opt for, always look out for prospects who opened your email multiple times but didn’t respond. They are prime candidates for a follow-up—just wait a few days before doing so.
I think serious businesses of all sizes would do better following this method than any search-based due diligence (since marketers by nature are excellent at “marketing” themselves even if terrible at SEO). I also know it’s better than “recommended” lists which are usually driven by industry politics and traded referrals, not merit.
Search engines are using brand and content mentions to determine ranking. The reason behind this approach is simple: If more people like, retweet, pin, stumble etc your content, it must be valuable and vice versa.
A few years ago, marketers were manipulating Google search results by keyword stuffing both meta titles and descriptions. Although it is important to keep the focused keyword in the title and description, be creative in how you deliver your titles and descriptions. Keyword stuffing focuses on the Google crawler but you should always focus on the user. Write meta titles and descriptions that are relevant and will entice users to choose you over your competitors.
Our approach to evaluating and ranking online marketing companies involves examining the work produced by the competing agencies compared to the results achieved and the feelings and experiences of the buyers.
I honestly hope you who know me are happy for me and wish me well. Even though I have loved working with you as your Dallas SEO consultant,  I have to do this for myself.  Otherwise, I’m going to find myself at the end of my life way too soon, and wondering why I never lived it the way I wanted to.
This is why we, Best Dallas SEO, are honored that she has chosen to pass the torch on to us. Below you will hear from her, and see that she is giving us her full recommendation, which we do not take lightly. We did not buy her out. She handed what she built over to us freely in an effort to help not only us, but her past clients continue to succeed.
BuzzSumo – Check your analytics for your top visited pages and most engaged blog posts. Group into general topics. Then add each topic into Buzzsumo to find most most popular shared posts in last 6 months. Sort by total shares or by social platform most important to you. Compile the headlines of the top articles into a swipe file, export the backlinks and sharers of these articles into a master spreadsheet You now have a list of the most popular articles on your chosen topics, a list of influencers who have shared similar articles on your topic and a list of backlinks that you can use to contact the blog owners when your ready for outreach after you create a better article yourself.
3. Screaming Frog – In minutes, we can crawl a site to find broken links and get a sense of its on-page SEO. Great for use in quickly evaluating a new site and for site migrations. Screaming Frog is easy to use, has versions for Windows and Mac and has filters that make sense – our jobs would be much more difficult without a quality site crawler.”
This allows you to analyse their site and get insider information they oftentimes don’t want you to know. It may not be a direct SEO benefit (do this = get result), but it does allow you to get an upper hand in combatting what they are doing.
While many shy away from this topic, it’s actually not the scary monster many make it out to be. Actually, Wix has the best SEO and you can very easily use its power for your own website. The first step in the right direction is to use the new, free and very efficient Wix SEO Wiz – a user-friendly tool that will take you step-by-step through the process of optimizing your website.
One thing I have also found to be pretty funny about that is that “Cityname SEO” is usually not a high volume keyword, so how many of the searches for it are made by the city name SEOs themselves? Even more laughable is the drastic measures some will take to rank for this trophy keyword. Sure, I suppose they can then show clients “look we’re #1 for city name SEO” if they don’t have any other proof of their abilities. But I know in my area, some SEOs are buying links, participating in black hat private blog networks, putting out press releases on paid PR sites – for what? To get on the nerves of other SEOs? (resisting the temptation to try to get a “cityname SEO” link here)
The Google Keyword Planner one of the best tools for keyword research and it’s integrated with many more features. that is Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.
Another one of the benefits of SEM is that people who see your PPC ads are those most likely to want to buy your product or service. PPC ads require you to choose a geographic location and specific search queries to target. As a result, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is looking for your product or service and in a position to do so.
I’ve been using gShift here at Laurentian University since summer 2016 and am very pleased with the keyword discovery and insights we get. Since moving onto the platform, we’ve used much of those insights to apply them to our content and we’ve seen our average academic program rise from an average position of 11 to 9 (that’s over 170 programs, so the needle is hard to move).
Filter the results and only write guest articles for websites that are worthy. Don’t waste time doing it on low-quality sites and don’t do it just for the sake of getting a link. Try to provide value to the readers, and you’ll get much more in return.
SEO during 2017 is going to see a further shift towards user focussed factors. Many SEO people expose the overused soundbite “content is king”, however, in our view this is not correct; the “customer is king”. If you think about it, the only reason people keep coming back to Google is they are served results that are relevant to them.
Sprinkle a few of these keywords within your content and you should start enjoying better rankings in about a month or so. Yeah, that’s right, SEO takes time – you won’t enjoy the results overnight. Any SEO “expert” who promises you the golden numero uno position on Google in a “couple of days” is taking you for a ride. SEO is a long-term and continuous process that lasts throughout the life of your website.
Thanks for the awesome collection. I use mailchimp free version (2000 subscribers) for for email marketing. Is it worth to use many account to manage subscribers? I mean if use 5 account it mean I can manage 10.000 subscribers. Please advise. 🙂
Annoying pop-ups: Great for conversions? Sure. BUT too many of them can send a visitor straight for the back button. Make sure any pop-ups are easy to close and don’t go crazy. Delayed and/or exit intent pop-ups are your best bet.

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2) SEMrush – There’s a ton of data available in SEMRush. There’s information about keywords, competition, ads, and much more–and it’s all accessible via their API. If you’re limited to three tools, then this is an excellent one to be using. It’s very all encompasing.

To provide a more useful/actionable recommendation for 2017 I highly suggest looking at underperforming but related posts on your site and then combining them into a single MONSTER post. To continue to cutt through the noise you need to do something exceptional and combining multiple posts into a single MASSIVE post can really help you do that.

Guided Marketing PlatformStep by Step online marketing software Search Engine Optimization Get people to your website Display AdvertisingReach the right audience Email MarketingCommunicate more with prospects Social Media MarketingBuild your brand, reach new customers Better WebsiteGet your site working smarter Search Engine MarketingGet more leads Local Listings BuilderImprove your online presence

You can use AdWords remarketing to exclude past converters, keep users engaged even in the earliest consideration phases, open up targeting to broad keywords you couldn’t otherwise afford, and — of course — re-engage past purchasers to encourage cross-sells, accessories, and multiple purchases, all of which increase LTV.

If you are using Responsive Web Design, use meta name=”viewport” tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user-agent. If you are using separate URLs, signal the relationship between two URLs by tag with rel=”canonical” and rel=”alternate” elements.

We’ve recently launched a new beta product that tracks your keyword rankings, backlinks, PageRank and other factors to calculate and compare your overall SEO Visibility Score to your competition. Sign up for the 30 Day Free Trial to get started.

Easy, right? Grab those URLs, set up some 301 redirects, and jump into Step 2. This is where the magic happens, and what makes this hack so invaluable: If your site has Broken Inbound Links, then so will your competitors. 

The demands of managing internet marketing for a couple hundred websites has consumed almost every waking moment of my life, at least 15 hours per day, 7 days a week for the past 12 years. I’ve taken no more than three vacations during this time if you can call them that.

The first step is to use titles, keywords, and descriptions in your metatag code. This is what search engines read to learn about and rank your website. Your front-side content that your website visitors see should also have titles and keywords, as search engines scan this as well. 

Search engine marketing is about gaining visibility on search engines when users search for terms that relate to your business. For most companies, ranking highly in search results isn’t luck – it’s a result of solid effort in one or both categories of search marketing:

Nice Information. It’s Really helpful to me to get ranked in Google 1st position. I have found some more tools from my end ..Please go through it. http://crbtech.in/SEO/101-best-seo-tools-the-complete-list-of-useful-tools-in-2017/

Search engine optimization (SEO) is the art of ensuring your webpages are pushed to the top of relevant search results, but the process can be long and arduous if done manually. SEO tools help automate the process, whether it’s determining which keywords are the best to strategically target, how many backlinks you’ve established on other websites, or even the SEO health of your competitors’ webpages.

If you don’t mind, I would like to throw in one for you to check out. We recently launched a free SEO auditing tool that works with Chrome. At Trinity Insight, we designed it to assist in every aspect of modern SEO (Technical, Content, Off-Site, Social) while also granting easy access to powerful competitive analysis capabilities, allowing you to see how your site stacks up against your competitors. Check it out here: http://www.trinityinsight.com/blog/seo/one-click-seo-auditor/

For me, there are six essential types of tools for managing SEO, so I thought it would be helpful to share my favourites in the categories below. Do let us know in the comments if you think of different categories of tools or services that are better than the ones I recommend.

Delucks says, “We’re an ex online marketing agency and since 2014 SEO software company and management consultants. Founded 2006 by Severin Lucks, DELUCKS still stands for creative and effective website concepts.”

They say they are the “Best SEO Company” and then they get your a penalty in Google. That my friend, happens far too often. In this post, we give you all of the top tools to get rid of an SEO penalty on your website. This is a valuable post, make sure to bookmark it now.

To protect their reputation and keep spam websites away, Google started adding more strict rules to their ranking algorithm and they were able to differentiate between natural and artificially created links.

107. SEO Theory’s SEO Glossary – You can never have too many glossaries. Just kidding, you can. But I wanted to include Michael Martinez’ SEO glossary here because it’s just as good as the others I’ve listed. My hope is that you’ll browse all these terms glossaries and choose one that you like best to keep referring to it whenever you encounter a new term.

Empower your sales team with insights into conversion, brand market, and audience behavior. With SimilarWeb, you can monitor keywords and referrals with the highest conversion rates and invest wisely to boost ROI. Identify non-competitive keywords to increase your market share. Spot retention issues with your competitors to benchmark loyalty and take advantage of the lowest hanging fruit.

Matthew you are very good and give anyone learning seo a lot of very helpfull info. You are my No1 for seo. I am going to email you now, but jst wanted to leave a comment saying this is a list i have wanted for a while now.

You can get instant insights by obtaining data of both landing pages and queries at the same time. This is especially valuable when you want to find opportunities for content optimization, diagnose changes in traffic and look for landing pages that would be appropriate.

I was introduced to BuzzSumo a number of years ago and I can’t say enough good things about it. I use it primarily for content ideation, but it does so much more than that. Social analysis, influencer identification, link analysis, keyword research…you name it.

Techniques Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

One of the most frequent mistake marketers are doing. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. However, if the website has nothing but backlinks linking to the main page, it can raise a flag to Google. For this reason, you should also build backlinks to your other pages.

The one downside to this tool is that it doesn’t show you how many people search for the keywords that it spits out. So you need to manually upload keyword list into the GKP to get search volume info.

Having a meta description won’t necessarily improve your ranking on the SERP, but it is something you should definitely use before publishing an article as it can help increase your chances of a searcher clicking on your result.

71. Wordstream’s How to Build Links for Free – A resourceful article expanding on the importance of link building and offering a few ideas on how to do it. It is very well completed by this Link Building Strategy list which takes you to other useful articles that are divided on levels of expertise: beginner, intermediate and expert – this is a resource for the long term.

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MajesticSEO – Grab the backlink profile of your top 10 competitors and compile all in a spreadsheet. Order by TF (trust flow), relevancy then mimic their anchor text profile as you know Google is already rewarding these peeps with top SERPS. Go grab the low hanging fruit!

This style of seeing your site can help you get more understanding and information about your website and also allows you to see the hierarchy that you have given to the different elements. With this information, you can improve your website and how it appeals to the audience. You will also be able to spot certain things on your site that are not readily visible in the original view. This can be of great help if you want to improve the overall appearance and rankings.

If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018. more

Properly Uploading: Especially if you’re using WordPress, images can come out looking very wonky (or not show up at all) if you don’t upload them correctly. Check out this article on common WordPress errors if you have any issues.

Keyword Tool is amazingly fast, and most importantly it is completely free for anyone to use. You can use it to optimize content on your WordPress site. It also allows you to get keyword suggestions from YouTube, Bing, and App Store as well.

If you’re not yet using Google Analytics, I recommend that you begin doing so as soon as possible. There is no other data source that provides high quality and detailed information like Google Analytics. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.

Broken Link Checker is a free WordPress plugin that allows you to find broken links on your WordPress site. You can then fix those links without even editing your posts. See our tutorial on how to fix broken links in WordPress with Broken Link Checker.

Over the years, SEO has become more involved as search engines developed more aspects to how it ranked sites. For example, in the early 2000’s, simply having the page’s name as part of the URL increased the odds of getting ranked (instead of www.yoursite.com/page1 the site had www.yoursite.com/titleofpage).

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Merely assessing your competitors backlinks in order to reverse engineer their rankings is a tired strategy, and full of holes. Therefore tools that mainly look at links aren’t enough on their own. Ahrefs understand this, they’ve a great team behind them, hence the inclusion of top content – they’re looking beyond the links.

18. Give away free stuff. The more content you can make available for free — samples, whitepapers, software, tutorials, tips, coupons, contest prizes, etc. — the more people will link to you so they can pass it on.

128. Mobile Friendly Test – Since I first put together this SEO resources list almost two years ago, the digital world has turned severely mobile. Nowadays it’s almost essential for a large majority of online businesses, or businesses that rely on the online as well, to have a mobile-friendly site, or even a special mobile dedicated site. As usual, Google’s test tools are very useful. When it comes to mobile, you either are, or you aren’t. And this tool shows you what needs to change in case you’re not.

2. Get trustworthy advice from SEO sources on the web. Unfortunately, not everyone knows as much as they say they do online and far too often SEO forums are full of bad advice; choose your sources well. A few we recommend: Google engineer Matt Cutts’ blog, Search Engine Journal, SEOmoz, and of course, Search Engine Land.

“best seo plugins shopify the best seo for marching band”

E-commerce Web design is never “finished.” It’s a continuous process of A/B testing to hunt down the best performing variations. The right “tools” are important, but the best consultant or company is more important. An expensive consultant is not expensive if she can generate many more sales than a “cheap” one.

Proper use of HTML tags like H1, H2, H3, H4, H5, H6 and other elements on the web page is very important for SEO. Keyword density on the web page, well written meta description, effective SEO page title etc. should be done as per the keyword analysis.

How do you determine all these factors? You can read the developer’s promotional materials, contact them directly or inspect the demo. What to look for? Right click on the demo and choose “View Page Source” or something equivalent. You need to focus on the first part of the code – the area between and tags. Find tags e.g. or .

Submit your website to hundreds of search engines, directories and links pages. Our trained staff will review your website and provide you with recommendations to improve it for better search engine rankings. Details.

To be found online, you must make certain that all pages on your Website are fully indexed by the top two search engines: Google and Bing. Both Google and Bing offer a free console to help you monitor and maintain your site’s presence in search results. Google has a lot of resources on SEO and best practice in their Help Center. Bing does too. You don’t need to use the search consoles for your site to be included in the search results, but doing so can help you understand how these search engines view your site and optimize its SEO performance.

An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then transform and analyze it using all a BI tool. The problem for most business users is that’s simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It’s about making a process that’s core to modern business success more easily accessible to someone who isn’t an SEO consultant or expert.

Ahrefs is the by far my favorite link research tool. We use it all the time. Checking backlinks, anchors, velocity of links coming in, etc. Ahrefs always pics of more links that the competitors. The features are endless.

A couple that I have not seen mentioned are Clicky.com great analytics tool for free or you can certainly upgrade. Another great SEO tool that can be used for free is Serps.com’s page rank checker at https://serps.com/tools/rank_checker

You can edit everything about your post to make as many of the lights as green as possible. You don’t need all green – sometimes you’d have to jeopardise your overall content to do it – but 75%-80% is where you should be aiming.

Cool Feature: Squirrly comes packed with a nice keyword research tool that works within the WordPress editor. In addition to the usual metrics (like search volume), it also shows you if that keyword is a hot topic of conversion online. The tool also shows you the stability of that keyword’s search volume over time.

HTTP status might reveal appreciable information about the performance of a website. There are various standard HTTP codes. For example, a 302 indicates redirection of a website to a new link, but it causes a lot of damage to the traffic. Instead, if HTTP 301 are used, then most of the link value gets converted to the new page. Similarly, HTTP 404 may not affect directly but has significant negative side effects which can be fixed by making a custom made 404 page.

The Google Keyword Planner one of the best tools for keyword research and it’s integrated with many more features. that is Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.

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It can scan the whole of your website and help you get a comprehensive report that lists out different information, like how many H1 tags you have on each page, broken internal links, broken external links and non-indexed pages among others.

3) Project Supremacy Plugin – This is a paid WordPress plugin that can automatically add schema markup throughout your site for location, type of business, and video. It does a lot else, but just put this throughout a clients site on every page has boosted ranking overnight. I have taken a real estate website from not ranking to #65 just by doing this. Most companies are not doing this at all.

You’ll feel a heck of a lot better watching results roll in with your Monitor Backlinks account. It will show you every spike in average keyword rankings, backlinks and organic traffic, day by day, week by week.

This checker performs various tests on a Web Page to determine its level of mobile-friendliness. The tests are defined in the mobileOK Basic Tests 1.0 specification. A Web Page is mobileOK when it passes all the tests.

Redirect Path is a great tool that all SEO specialists must use to get the most from their website. It is a free Google Chrome extension that enables you to find HTTP heads and redirect errors. This me to spend more time fixing the issues than looking for them.