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You might’ve noticed that I’ve been doing that from time to time throughout this blog post when I think it’s helpful for our readers. Not only will internal linking help keep visitors on your website, but it also surfaces your other relevant and authoritative pages to search engines.
SEO (search engine optimization) for organic search: SEO is a free method of SEM that uses a variety of techniques to help search engines understand what your website and webpages are about so they can deliver them to web searchers. These techniques include things like using titles, keywords and descriptions in a website and webpage’s meta tags, providing relevant content on the topic, using various heading tags (i.e.

), and linking to and from quality online resources. 
That’s why PA and DA metrics often vary from tool to tool. Each ad hoc keyword tool we tested came up with slightly different numbers based on what they’re pulling from Google and other sources, and how they’re doing the calculating. The shortcoming of PA and DA is that, even though they give you a sense of how authoritative a page might be in the eyes of Google, they don’t tell you how easy or difficult it will be to position it for a particular keyword. This difficulty is why a third, newer metric is beginning to emerge among the self-service SEO players: difficulty scores.
To analyze visitor engagement with your site pages, the SumoMe Content Analytics is an extremely helpful tool in looking how many of your site visitors scroll down until the very end of the page. From the data, you can also find out which part of your page where 50% of your visitors leave. Determine which elements of your site pages serve as obstacles that prevent visitors from scrolling down your page and optimize your site as you see fit.
If you’re going to track the results of any link-building campaign, you’ll need a tool like Ahrefs. And for the money, Ahrefs is the best of the lot, thanks to its large content and keyword databases.
6. Data analysis is the new gold: Everything you do can be done better, but you don’t have the resources to do it all. You need analysis to help prioritize areas for improvement. Build dashboards containing actionable information.
In the past, you could easily get thousands of links and rank higher but nowadays you have to do more than that.  My advice is to forget about link building all together and put all your efforts in making a great website, promote it correctly and everything else will follow.
To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid and organic SEM and have realistic expectations about what they can expect each methodology to achieve.
Buzzsumo – I’m a big advocate that great content can seriously boost your SEO results and Buzzsumo gives you a complete look at the best performing pieces of content on the keyword/topic of your choice. Also great for monitoring mentions for your brand, website, or people writing about similar topics to you. It is incredibly useful for finding what type content people care about for specific keywords.
Just when i thought i knew a decent amount of SEO, I go and read a eye opening article like this. I mean wow, I excepted to read the same thing that everyone has been spouting, but no, totally original content.
OMG what an amazing post, you are so generous with your knowledge and time. I particularly liked No.12 and try to employ that tactic with my website. I see you followed No.15 in writing this tremendous post! I have you bookmarked and will be coming back here often. Glad I’ve met you and I think you’re going to be a great mentor in my future SEO.
Using long-tail keywords may be more efficient to this end, since website visitors searching long-tail terms will often be more qualified. In other words, you’ll bring in the right type of traffic — visitors who convert — by using long-tail keywords.
EZ Rankings is a multifaceted SEO India organization that prides ourselves on what we do. From start to finish, our experts produce results for our customers that grow the value of their business. We believe that our approach is the best one for obtaining high search rankings, increasing sales, and growing an online reputation and brand to reckon with. We want our customers to dominate every search engine there is, and we work hard to make that happen.
The one about wikipidea is high on the list of to do. Also, i have a question here. How many add inner pages that we should add in a post so as not to harm our ranking? Does google take into the account of linking of inner pages of our post when they decide to rank our page?
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
While social media is not yet an SEO ranking factor, and it will probably not be in the coming future, you can use social media to do SEO. Use Twitter and Google Plus to outreach bloggers and build a relationship with them.
Zach Tabler is an Analyst at LunaMetrics. He is a true Pittsburgher, being a 2 time Pitt Alumnus with a chemical engineering degree and an MBA. This has provided him with a unique knack for analyzing data and constructing strategies. Before coming to LunaMetrics, he worked for a local startup accelerator to help regional innovators transition from research to real-world applications.
Although you don’t want to rely on search engines alone to bring you clients and customers, they shouldn’t be ignored SEO strategies are free and the search engines are always crawling and ranking websites, so it doesn’t hurt help them find your website. 
102. SEOBook Glossary – This is the most comprehensive list of terms I have been able to find. It doesn’t just define, but it explains and exemplifies more complex concepts. At the end of the glossary, you also find some links for even more glossaries, and tips on how to search for definitions on your own in case there’s something missing.
SEO has changed quickly over the last few years, and will continue to change with new algorithms and technology appearing constantly. In fact, Google acknowledged that it changes its algorithms between 500 to 600 times a year. With so many changes, it is important to stay up-to-date on current SEO best practices to make sure your digital marketing efforts are staying strong.
Unfortunately, it is not possible to “guarantee” search engine rankings because search engines are always changing. But if you take into consideration all of the criteria involved in SEO – and perform the tasks ethically – your rankings should be just around the corner.
Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.
65. Six Pillars of Keyword Research – This is a short, straightforward, but useful article taking you through the fundamental steps of finding the right keywords. It may be more theoretical than practical, but it gets you in the right mindset for the process and preaches the importance of relying on data. What’s more, it was written by Bruce Clay, one of the leading SEO minds in the industry.
All PPC News & Articles includes verified product features and announcements from the major search advertising platforms covered by our editorial staff, plus expert analysis and real-world advice from our contributor network.
Bright Edge: companies have a powerful set of features and functionalities that provide real-time measurement of content engagement across all digital channels (i.e. search, social and mobile) and determine how to further enhance content performance to improve ROI.
Flash might look pretty, but it does nothing for your SEO. According to the Search Engine Journal, “Frames, Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.”
Although content is important, content is only the means to the true goal, which is to make someone trust you enough to buy into what you’re selling. Trust is King and content is merely a trust builder.
In short, we want to be accountable to you for what we do with your money. Our reporting helps us do that. When you hire us to do Internet Marketing for you, you’re put your trust in us, and we want to make sure that you don’t feel like that trust is misplaced. We’re not like other SEO companies; when you work with Arcane Marketing, you can rest assured that you know exactly what we’re doing on your behalf and how that work is impacting your KPIs.
But there is still hope for you seeing Google shows you exactly what you need to do to clinch the best of rankings. It’s these WordPress SEO best practices that we’ll outline in this post, so get ready to have fun and build a formidable SEO profile that will withstand the next algorithm shakeup. Here we go…
As you can see above, each ad group has a theme. This theme indicates each of the keywords in a specific ad group are strictly related to each other. This carries several advantages. First of all, you will be able to have a panoramic of your performance by keyword “theme”. This is helpful to get an immediate snapshot of performance at any point in time.
The paid version of Screaming Frog allows you to crawl an unlimited number of webpages, which allows you to just plug in your website domain and let the tool crawl your entire site! It also has the ability to integrate Search Console and Google Analytics.
Seriously Brian, this list is gold! It’s awesome for Seo, goes without saying, but a lot of the tools and methods you use can be handy for a lot of different strategies and information gathering. It’s made me a subscriber!
First and foremost the most important tool is Search Console. Yup! Google literally provides you a wealth of knowledge through Search Console, and you can use SC for almost every possible job in regards to SEO. I personally use it for everything between; keyword research, link auditing and full-scope SEO audits.
Thanks for your comments. 3 months is not a lot of time especially in a very competitive niche like yours. What you should do is differentiate your content from competitors and try to make it easier for search engines to understand your pages (for example by adding small text descriptions for each wallpaper). Yes, definitely you should also consider off-page seo and start promoting your website on other websites.

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“I only work in the travel industry when I consult companies, because I have a fair amount of travel background and understand the business problems facing their marketing,” Osmeloski says. “There are a lot of SEO firms who have a history with different verticals, whether it’s retail or local plumbers.”

Guest blogging is a strategy that many SEO companies were doing too much. This caused it to frowned upon, however, it is still a great way to build brand awareness and grow referring site traffic. Guest blogging is the guest speaking of the Internet and it really works. Learn about advanced ways to find these opportunities.

Another section is the social shareability. No other SEO software gives this information in a single place. It tells you the performance of your website in the social networks and stuff like how much likes and shares you got. The next section is the mobile section which provides details on mobile rendering like the time taken by your site to load on a mobile phone.

For keyword research I use both Moz Keyword Explorer and Google’s Keyword Planner. I find some of the data and features on the latter to be more precise, so I would choose the Google Keyword Planner for research.

Today’s CRM systems have the ability to deliver more than just lead generation. If leveraged correctly, they can be major drivers in loyalty and relationship management. But many companies have yet to unlock their true potential. Learn how you can use CRM to facilitate better communications and grow your business…. Continue Reading…

60. Copyblogger’s Keyword Guides – Behind this link you will find access to two separate keyword research guides produced by Copyblogger. All you need to is register with an account and you’ll get the Keyword Research: A Real World Guide and Content Marketing Research: The Crucial First Step. Not only that, but you are also given the option to download 14 more books on content writing and marketing, SEO and other related subjects, and a 20-part course on online marketing – basically the same deal mentioned above.

Use JSON-LD schema markup to mark-up your location data. Forget about microdata and the others. Google recently changed their minds about what language they want websites creators to use. Read Google’s instructions on how to properly install JSON-LD schema on your website. It’s relatively easy and takes about 10 minutes.

By setting up Rank Tracker on predefined dates and times, you can have a hands-off approach to your tracking. Rank Tracker will update you automatically on the findings, and you can check that task off of your list.

Keyword Tool is one of the best free keyword research tool available right now. It allows you to simply generate keyword ideas by typing in a keyword. These keyword suggestions are gathered from Google’s auto suggest feature.

In Module 3, we’ll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you’ll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You’ll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms.

Are you setting up Google Search Console for the first time? Remember to add both versions of your site. You should submit both www and non-www versions of your site. Once it’s finished, set the preferred site.

It can be described as an online platform used to protect your content online. Copyscape is the world’s most popular and most powerful online plagiarism detection solution. The majority of website owners worldwide use it to search for copies of existing content, prevent duplicate content and check the originality of their new content. It has two major services; free plagiarism checker used to search for copies of content on the web, and professional solutions for finding out if the newly generated content is 100% unique.

If I can make a suggestion, I believe Power Suggest Pro is one of the best upcoming SEO tools. The software enables you to see WAY more buyers keywords and untapped niches. There are some real profitable hidden gems with zero competition. You can find more at: powerprosoftware.com – I expect PSP to rival the big dogs over the next few years.. although I kinda hope it stays under the radar a little bit so it doesn’t get over-saturated.

You’ll then be given a whole host of alternate keywords that people are searching for. And, instead of just giving you a whole mess of keywords to sift through, they present them in alphabetical order.

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URLs on the World Wide Web come in all shapes and sizes. One of the most common SEO mistakes made today is the lack of an SEO-friendly URL structure. Just like renaming your image URLs to include your keyword is important, so is the keywords in the URL of your web page.

Zach Tabler is an Analyst at LunaMetrics. He is a true Pittsburgher, being a 2 time Pitt Alumnus with a chemical engineering degree and an MBA. This has provided him with a unique knack for analyzing data and constructing strategies. Before coming to LunaMetrics, he worked for a local startup accelerator to help regional innovators transition from research to real-world applications.

It is possible to do all kinds of grouping large scale using the Search Analytics UI. All you have to do is filter one keyword after the other, country, landing page, etc. so you can get the data that you require.

The very first tool I recommend is KW Finder. If you need a quick and easy tool to lookup search volume than this is it! This is one of those tools that never closes on my computer.Whenever I am writing new blog posts or creating landing pages the very first thing I do is “keyword research” with this tool. Don’t assume people are searching! Be smart and look it up.

To compete with SEO, it’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn’t just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog

Screaming frog is a useful tool for evaluating your own site from crawling, internal links and content analysis but it does not stop there and it can be insanely useful for finding link opportunities on target sites.

I first heard you talk about your techniques in Pat Flynn’s podcast. Must admit, I’ve been lurking a little ever since…not sure if I wanted to jump into these exercises or just dance around the edges. The clever and interesting angles you describe here took me all afternoon to get through and wrap my brain around. It’s a TON of information. I can’t believe this is free for us to devour! Thank you!! Talk about positioning yourself as THE expert! Deep bow.

For many businesses, generating only a handful of additional serious prospects can make a substantial difference in revenue. Knowing how to use search engine marketing effectively may efficiently produce these additional prospects.

Shelley not only beat out all the boys angling for the top Texas SEO spots but achieved numerous #1 rankings across multiple keyword categories for most of her clients. That’s no small feat, especially considering that Dallas, TX is known for being one of the most fiercely competitive, lucrative, and desired online real estate locations in the U.S. to the SEO and many other industries.

What a good list, I found some great inspiration, thank you 🙂 In addition I recently came accross these guys’ blog, among other industry-related content, they have two nice tools that you can guys try for free. I use on of them even via paid version for my keyword research, so far so good. Give them a try, they help a lot 😉 https://mangools.com/blog/2016/09/05/dive-into-google-serp-with-serpchecker

These tools are really helpful for keyword research, position monitoring, web crawling, and more to help businesses gather SEO data, rank higher, and execute effective digital marketing strategies. Thanks for sharing the tools list.

HARO describes itself as a service that provides the journalists with an efficient and robust database of sources for upcoming stories and scoops. It also provides the source a chance to get some all-important media coverage. As an SEO specialist, you do not have to be concerned about the journalist side of the equation. What concerns you is the media coverage side of the equation.

First thing to do is understand the difference between a mobile friendly web site and a native Android, iPhone or Windows Mobile app. After talking with a number of webmasters I realized that many people fail with their mobile strategy because they do not understand this difference and because they have not yet realized the enormous potential of mobile markets.

Thanks for that, took me awhile to go through it but it was defo worth it. I’m just starting seo and I’m amazed how complex it is but i love it. I’m not sure if I can ask here but I’ve come across http://shoestringseotools.com/ that offer Moz, Majestic and Semrush for 29 bucks a month. Has anyone tried this??? Is it a scam??

SEM Industry is a section of Engine Land that focuses not on search marketing advice but rather the search marketing industry (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections:

Reviews are a good way to learn a little more about tools that are on the market. What you want to find are detailed reviews that teach you a lot about what the product is like and what to expect from it. You don’t want to waste time on something that is not going to give you the best results. If you find reviews, make sure they are as recent as possible. That way, you know they are about the latest version of the tools because sometimes you’ll notice that tools get better or worse over time depending on who is updating it.

Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I’ve been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot. more

“ASO (App Store Optimization) will be the next gen SEO in 2016,” says Rob Lons of performance SEO services RankPay. “If you look at the rise of mobile use and how much paid ad dollars are being spent each year, you can see the huge demand and rush to reach people on their mobile devices.”

Alex, this is great stuff. This is the first time I have seen anyone REALLY explain SEO the way you did. I have been building websites for several years and I have been completely missing out I guess. Whether it be my program I use to build my sites or just ME. I would like to see if I could get some direct help from you on getting my sites really noticed. Please contact me direct at the email listed here. Thank You and please contact me when you can. Thanks

A kick-butt reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and more.

After all, there’s only so much we can hold in our brain without going blank. But whether you’re trying to fill blank space or just trying to learn SEO for the first time, these tips above have you covered.

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Domain Hunter Plus is a duplicate link checker and can crawl hundreds of links on a page. This SEO site tool lets an individual know if a domain exists by returning all of the outbound links. For each of the error codes it receives, Domain Hunter Plus displays the data procured from SEOmoz by the number of broken links to that particular page along with the domain. All one needs to do is open the Open Site Explorer report in a new tab right from the DHP interface. If you are interested in purchasing a domain or perhaps in multiple domains, you can select the ones you want and move directly to GoDaddy to

This means that in a page about Corvettes, search engines might also expect to see words like “Chevrolet”, “General Motors”, “convertible” and “Sting Ray”. LSI also enables search engines to distinguish between distinct topics with the same name (i.e. “apple” a fruit, and “Apple” the technology company). The concept is actually much simpler than its name implies.

Their SEO service partner had to be able to recommend best-in-class strategies and tactics to try to establish and maintain Page 1 organic positioning on in every market they are present in for branded and non-branded search terms.

Successful SEO or any other marketing method happens ’cause the one doing it has a passion to be successful. The work, at times, is painstakingly challenging. Sites with righteous themes (content) are easier to promote (work on).

If you are using Responsive Web Design, use meta name=”viewport” tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user-agent. If you are using separate URLs, signal the relationship between two URLs by tag with rel=”canonical” and rel=”alternate” elements.

One of the ongoing tasks of an SEO is to be constantly aware of the changes, updates and events that occur in our field. In order to do that, you need to know what the most authoritative websites and blogs are.

The way this SEO tool lays out information in easily read formats is perfect for taking screenshots when pitching. The graphs, charts and lists can not only in helping you get a more thorough understanding of how competitive the market place is, but in sharing these bits of information with the potential client see how much work needs to get done and a course of action (Which is why they’re hiring you).

Wonderful and neatly planned out. The SEO techniques is really a smart combination of intellect and application. I loved the tips. A big thank you and I hope I will able to work on your tips and get some result. 🙂

Best tools for keyword research  to give some advantage to get ranking and also you can get monthly volume searches related to your keyword with the help of these tools you can use the best keyword in your blog or website

Majestic – Trust flow & Citation flow summaries at URL, root and subdomain level; anchor text profiles; backlinks & referring domains; bulk backlink checker; domain tracking. An incredibly valuable tool for link analysis.

6 of the best SEO tools to make sure your on-page SEO is optimized Implementing SEO Services for clients in a wide array of industries, I’ve learned to utilize some amazing tools for on-page SEO – and how much of …..

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. requires a long-term outlook and commitment.

Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content.

The progress tab compares and presents data from each site audit in a graphical format. You can easily overly specific ‘issue’ metrics to get a clear indication of where improvements are being made and more crucially where issues are on the increase.

Campaigns are broken out into ad groups, which house both ads and keyphrases. This allows your campaign to focus ad copy specifically on the keyphrases a consumer is searching. Keyphrases, or keywords, are simply the words or phrases that users type into search boxes in search engines (such as “plumber quincy ma”).

Find the right images. Finding relevant images that relate to your web copy is of utmost importance – both for humans and search engines. While research shows that text is the first thing view on the page, it is the image that ultimately sells the page.

Number of keywords suggested Indicate potentially profitable keywords Competitiveness of keywords Search Volume for keywords Keyword suggestion sources Current rankings for researched keywords Actual traffic data on researched keywords Keyword Difficulty CPC metrics

It is important to select a SEO company which truly understands off-page elements which can impact how well a website ranks in major search engines. Effective SEO companies create a comprehensive strategy for off-page which includes aspects of social, blog marketing, social bookmarking, and link building from relevant and legitimate websites around the web. It is also important to find a SEO company which best understands what your company does to ensure a strong relevance between your off-page strategy and your core business.

Imagery, such as infographics, or a series of pictures or illustrations, lend themselves naturally to outreach. This means pitching your content to bloggers or journalists that share similar interests to your own, and that you believe would have an interest in reproducing your content. You can read more about the perfect pitch here.

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Many people forget to include the alt attribute when they upload images to their content, but this is definitely something you shouldn’t overlook because Google cannot ‘see’ your images, but can ‘read’ the alt text.

Finding the right SEO agency can be a difficult and lengthy task. Not every business can benefit from every company. At SEO Agency Ratings, we are a group of SEO industry veterans that will take into account exactly what type of business you have and what results that you will need. We know that many people need help sailing the murky waters of SEO. There are many organizations and companies that do not stand by what they claim to ‘guarantee’. It’s easy for people to be taken advantage of when they do not have an advocate looking out for what is best for them.

Janet Driscoll Miller, president and CEO of Search Mojo, knows everything there is to know about keywords. In this webcast, she walks you through the basics about establishing keywords for search engine optimization. more

In this article we cover 50 veteran tips for selecting a SEM company. Pick the wrong company and you could get burned. Pick the right company and you could see massive results! Learn everything you need to know to make the right decision.

Longer articles perform better in search results because there are more words and images to rank on the page, Shepard says. “People are sharing longer articles on social media more, and linking to them and citing them more. Shorter articles do well sometimes, but on average, longer articles tend to perform better.”

100. Step-by-Step Guide for On-Page SEO Management – Here you’ll find another guide for on-page SEO, this time from HubSpot, a brand that’s renowned in the digital space for their top-notch content. While this isn’t one of their most in-depth articles, I wanted to add it because it’s got a very nice and useful template which you can use when you’re trying to tweak on-page across your sites. As such, it’s very useful for those looking to manage several websites and need to keep track of the improvements they apply.

Make sure that Googlebot can crawl your JavaScript, CSS and image files by using the Fetch as Google tool16. It will allow you to see exactly how Googlebot sees and renders your content, and it will help you identify and fix a number of indexing issues on your site.

SEMRush – SEMRush are an awesome team with a fantastic tool full of great information. I use it for competitor research, keyword analysis and much more. The more time you spend on it the more useful functionality you will find.

Annoying pop-ups: Great for conversions? Sure. BUT too many of them can send a visitor straight for the back button. Make sure any pop-ups are easy to close and don’t go crazy. Delayed and/or exit intent pop-ups are your best bet.

You can choose from databases across the entire world, and from different services that use Keywords, like Amazon and even Twitter. I’d like to see a keyword tool for YouTube too. But, it’s no huge loss right now.

MarketMuse is advanced content analysis tool (similar to Scribe by Copyblogger). Market Muse scans your content and compares it to similar content on the web. If it finds that other people mention a keyword that you don’t, it tells you about this “content gap”.

As a search-usability practitioner, I need to understand users’ goals and tasks. Therefore, I use a wide variety of usability tests to observe users complete their desired tasks. I compare these usability-test results (and field studies) with analytics data. Google Analytics is software I use a lot. There are others I use, but this one is what I use most frequently.

To analyze visitor engagement with site pages, the SumoMe Content Analytics is an extremely helpful tool in looking how many of your site visitors scroll down until the very end of the page. From the data, you can also find out which part of your page where 50% of your visitors leave. Determine which elements of your site pages serve as obstacles that prevent visitors from scrolling down your page and optimize your site as you see fit.

If you would like to purchase multiple domains or just one domain, you can select from Godaddy.com and register them. However, if you want to just want a report, you can export all the results from the DHP into a .csv file later on.  This is very useful and a time saver. One tip, turn off your ad blocker for best results.

A couple that I have not seen mentioned are Clicky.com great analytics tool for free or you can certainly upgrade. Another great SEO tool that can be used for free is Serps.com’s page rank checker at https://serps.com/tools/rank_checker

Although google says we shouldn’t be “link building”, it still stands that links are one of the greatest Ranking Factors today. Granted, methods of link building in the past have been incredibly manipulative, however, in my eyes, the likes of writing content on other sites is only beneficial to all involved. Provided the content is strong enough, one gets some lovely new content for their site, the other gets to raise awareness of their site or become a bit more of an authority on a subject matter.

Georgi Todorov is an independent digital marketer, specializing in outreach strategies and international SEO. Besides his passion about digital marketing, he has graduated from university with a bachelor degree in Cultural anthropology which makes him extremely curious about anything “foreign” and “international”. He is always happy to talk with new people and you can reach him at his Facebook, Twitter or Linkedin. He has recently started his own blog about digital marketing

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169. 50 Shades of Digital Marketing – Although this might only interest some of you – and later on in your education -, it’s nice to know the resource is there. Francesca James and Hannah Durham tackle the topic in depth, and provide readers with theory and actionable steps that would assist any digital marketer.

I really liked what you said about using “because” in outreach emails. Am going to implement this immediately and record the results. Also loved the first tip about finding dead links on Wikipedia. In fact, I’m sure this post will spark an arms race for anyone that’s read it so I’m going to get onto that right away hehe!

The other tool I am playing with now is a way to automate a lot of the outreach and the good news is it is free! It’s called Gmass and allows you to streamline the outreach process for link building as explained in this video:

Software’s include- AdWords Intelligence, Link Building, Link Analysis Tool, Reporting Software, Website Audit Software, Seo Ranking Software, Keyword Analysis Tool, Keyword Research Tool, Social Media Monitoring Tools

The impact of “mobilegeddon” has been variable. This is no surprise – its effect will be largely determined by the competition. If for instance, your site isn’t mobile-friendly, but neither are any of your competitors’ pages, it makes sense that you’d see very little change in rankings or traffic (as a result of the update).

Lia Boangiu is the latest member of the Caphyon team. Her lifelong passions include literature, theater and film, but her newly found enthusiasm for blogging, search engines and SEO trumps other hobbies at the moment. She’s always game for a chat on any of these subjects, so don’t hesitate to connect with her on Google+ or Twitter. View all posts by Lia Boangiu

73. A Definitive Guide – This guide from Brian Dean is a highly valuable resource if you want to learn what link building is, why it is important, and what the best methods of doing it are. Very visual and well structured, you can download this 9-chapter guide as a PDF and keep it nearby as an essential resource. It takes you from the fundamentals of building links, through content marketing and email outreach, explaining even what black hat techniques are and how to stay away from them.

Our service encompasses consultation, keyword research, copywriting, creating incoming links, submitting to search engines and finally, reporting on optimization results. We offer SEO services with guaranteed top results based on your keywords. See testimonials from our satisfied clients. Search Engine Optimization Service details.

When you work with us, we’ll put our team of International SEO experts work so that your website is properly structured for a global audience. Then, we’ll make sure that it’s properly optimized for the customers in all the countries that you’re targeting.

More people are reading news on their smartphones, so it’s important to ensure that your content is searchable there, says Derek Edmond, managing partner and director of SEO and social media strategies at KoMarketing Associates, a Boston-based B-to-B SEO and social media marketing consultancy. “Making sure Google can understand the content that’s found within a mobile app, and leveraging the marketing of the app with respect to SEO, is an opportunity on the consumer and B-to-B marketing side.”

Thanks for your tools are not only free, but awesome. Except I use http://sg.serpstat.com instead of keywordtool.io because its “question only tab” mode, so you can generate titles for your text. Keywordtool is still useful because of its youtube functionality.

14. Ask the right people to link to you. Check the page rank of as many Websites you can find in your industry and start by asking the ones with the highest rank. Link to them first on your Resources page and then email them and ask for a link back. Send them the keyword-rich link text you would like them to use for your Website. Join the Better Business Bureau and your local Chamber of Commerce also — they usually link to you automatically and this helps in local searches. Check to see who is linking to you by using Yahoo Site Explorer. All of this sounds labor intensive but it’s worth a year of your time if it helps you get the No. 1 spot.

Keywords Explorer gives you search volume on phrases, click activity, competitive difficulty and an SERP features type that shows you to see what other features like images, knowledge graph stuff, news, etc., are showing for any given keyword phrase. They also keep their index of links up to date. If a link falls off you know about it usually within a monthly reporting period.

Aside from the on-page strategies listed above, as well as acquiring backlinks to your site, one of the best practices within SEO for 2017 is the user experience—yet this has always been an essential piece. Search engines pay close attention to how users interact with a website so they can improve their search results accordingly. If a user visits your site and immediately backs out to the search results, an action known as a bounce, search engines will view that as a negative user experience and could drop your site in the rankings. The higher your website’s bounce rate is, the harder it will be to rank competitively for keywords.

And lastly I have to mention Google Analytics. Without great analytics data you have no idea what pages are actually performing. Who cares if your page is ranking but it has no engagement? It needs to serve a purpose and Google Analytics is where I turn when I need to find data that will allow me to make actionable steps that will increase our clients website performance.

At least if you own a WordPress site and still want to rank highly (or well) for your terms. You see, to offer an enhanced search experience (and make billions of dollars in profits at some future date), Google must keep updating their search algorithms, much to the chagrin of SEO experts (yes, that includes you).

Lastly, I would use SEMRush for competitive analysis. This tool reveals a wealth of information that provides actionable insights. I’ll have admit that I don’t use this tool enough. But when I do, I am beyond grateful for its robust capabilities.

The biggest value you get from data visualization is the ability to snapshot the landscape quickly and drive actionable strategies immediately. Cognitive SEO enables you to uncover your competitor’s strategies and use the work they already did to your advantage.

Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble. In other words, eliminate duplicate content on your site including URLs. Google does not see http://yoursite.com and http://www.yoursite.com as the same entity, meaning your rankings are split between the two URLs. You might even get penalized for the same.

ahrefs has many tools to grow your search traffic, research your competitors and monitor your niche. It helps you to learn why your competitors are ranking so high and what you need to do to outrank them.

When you need high-quality, crafted content that will boost your search engine rankings, then you should contact 180fusion. Consistently ranked one of the top SEO agencies today, 180fusion is able to perform SEO like no other business. Based in Los Angeles but serving companies nationwide, 180fusion drives brand awareness and increases business sales by increasing rankings for industry-specific searches and words. Furthermore, 180fusion knows its way around SEO for businesses of any size, whether that is enterprise, small business, or even eCommerce. An impressive list of clients including Lexus and Century 21 have seen increased rankings from 180fusion, supporting the evidence that their services are top-notch.

One overlooked SEO Hack? Easy – crawl budget. It’s a technical SEO hack but a lot of people neglect this. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know?

When Xenu is finished with everything, it’ll produce a local HTML file that gives you a full rundown of everything including all broken links, as well as a full report of the pages crawled inside of the program itself.

Quite expensive, but a good investment for large companies, this tool helps you pull down information about thousands of blog sites, including SEO and social networking statistics. Its value is in identifying the best blog sites with whom to partner.

Thanks for the great selection Kevan! In case anyone needs a comparison of ecommerce platforms based on their SEO, I’ve published a really in-depth comparison here: http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo

As my past client, an advantage to working with Best Dallas SEO is that I will be maintaining a very close relationship with SEO consultant Jeff and the whole team. He will have direct access to me and my strategies and can consult with me on your situation at any time if my input is required.

Yoast SEO plugin for WordPress – While only a marketing professional can help with the “art” side of SEO, this plugin makes the “science” side dead simple for any blogger. Not only does it help with crafting optimized meta titles and descriptions, it also simplifies many other aspects of technical SEO, from creating an XML sitemap and connecting to webmaster tools to social media integration and robots.txt editing.

In February 2009, the major search engines introduced the rel=”canonical” element. This is another utility to help fight duplicate content. WordPress has built-in support for canonical link elements on single posts and pages, but it has some slight bugs in that. It doesn’t output canonical links on any other page. With our Yoast SEO plugin activated, you automatically get canonical link elements for every page type in WordPress.

With Bing Ads, your accounts are free to set up and billing is flexible. You choose between a prepay or postpay option, as well as various payment methods. If you are uncertain about anything, there is free help to answer your questions before activating your campaigns. You can also pause campaigns at any time. Remember, you’re not billed until someone clicks your ad.

WOW!! This is truly an epic post with so much information on SEO that I’m going to bookmark it and come back to read more. #3,5,6 and 13 are just awesome. Like you said pick one and explore. Love the way you can get keywords that will help you rank.

Some marketers believe that there are “tricks” that will improve the relevancy of sites within the search engines that are spider- (crawler-) based. Not only do some of these tricks not work; many of them can result in negative relevance penalties as the engines take measures to punish search marketers seeking to manipulate ranking and relevance. That said, there are still compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, content formatting, content clarity optimization, and server platform adjustments.

Most SEO firms will have testimonials on their website, but they’re not the referrals you’re interested in, since they’re likely the company’s biggest success stories. You want to hear from run-of-the-mill customers to see how the SEO firm performs across the board. Ask for the names and numbers of at least three companies for an honest opinion.

Incoming links. These are links to your website from other sites. Social media can be very helpful in this, but also, having other quality sites linking to your content goes a long way to improving your ranking. Search engines will judge you by the company you keep, so your goal is to have quality outgoing and incoming links.

App Indexing brings in millions of additional search results for search queries on Google mobile search. This means that webpages ranking for their target keyword will have to fight of million of app pages that are optimized for their keyword as well. As if the competition is not stiff enough!

There are a number of best practices to follow when it comes to internal linking, which you can read more about here. However, internal linking doesn’t tend to attract the same sort of attention and penalty risk as an external linking strategy. If you do what makes sense and feels natural, and don’t go overboard, you should be fine. For example, say you write a post about launching a new company, and in that post you mention how to get funding. If you previously wrote a post about how to get funding, then link to it. Simple.

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“This is to recommend Ranking By SEO India as a reliable and professional company, They have been handling all our search engine optimization matters for a long time, and have always been very helpful and efficient.”

This helps Google understand the contexts of words and the meanings they are being used for on pages on the Web. When you use a keyword, you can use associated properties from knowledge bases, and use co-occurring words from pages that are highly ranked, to have those pages rank for the right meanings and the right contexts.

That’s very true, Francois: the best keywords are those that the Google Keyword Planner won’t show you. You need to basically find out where your target market hangs out and see what words and phrases they tend to use 🙂

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

131. Wordstream Free Keyword Tools – For beginner purposes, or for someone who’s managing a single site, free keyword tools can still make a difference. That’s why I definitely wanted to add Wordstream’s list of free keyword tools, starting with the generic tool that relies on a constantly updated database of over a trillion unique search queries. Then, you can keep refining your lists by taking your terms through the keyword niche finder, the keyword grouping tool, or the negative keyword tool. While this might mean a little bit more work from you than would be required with a paid tool, in the end, you’re left with a highly valuable keyword list. I also like the adult filter, and the “nichefy keyword results” filter. Pretty nifty, but make no mistake – you’ve got a limited number of uses per day, so use them wisely! You get 10 tries on your first day, and just one per day from then on.

We’ve put together a list of 75 SEO tips and best practices. They’re split into logical sections to cover various aspects of search engine optimization—from on-page factors to keyword research, link building and more.

Search Engine Optimization employs two kinds of strategies: on-page and off-page optimization. Examples of on-page SEO are content building (i.e. writing articles, blogging), including desired keywords inside the web page, optimizing title tags and optimizing META tags. Some examples of off-page SEO are link-building, social bookmarking, blog commenting and 3rd party article submissions.

We started this blog to try and find the best SEO tools on the market. There are many and of course, everyone will have their own opinion on this. However, we believe that SEMrush is one of the best SEO tools available today, if not THE best!

In addition to SEO, there are a few other strategies for organic SEM that may or may not lead directly to your website but can still promote your business. These strategies include SEO video, social media, online customer review sites and tools such as Google Places.

The challenge however is having customer engagement. As an agency, suprisingly sometimes the client isn’t always as engaged or responsive when it comes to these areas for us. That creates issues when trying to find targeted areas in their industry as they know it a lot better than we can.

I revised and updated my SEO best practices guide to be more relevant for 2017 2018. I will update this page with a plethora of new insight before the clock strikes midnight on 12/31. I will focus mostly on local SEO since that search experience saw the most changes in the search results.

Thanks for the information. I was aware of some of these tools, but not all and I did not know how they could help me work more efficiently. We are constantly in need of information that will take us to another level our online presence.

There’s also the option to get contact emails for those contacts you have acquired through the tool, as well as the ones obtained in other ways. It includes multiple email prospecting methods, which is why the success rate is very high.

117. PageSpeed Insights – Another one of the many free tools from Google, this one helps webmasters check how fast their pages load. This is important because anything over a second usually leads to a high bounce rate and decreases quality of UX.

The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a sitemap. A sitemap is a file on your site that tells search engines about new or changed pages on your site. Learn more about how to build and submit a sitemap12.

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Honorable mention: Moz’s Open Site Explorer. A great tool for evaluating how a site stacks up versus competitors or how your pages compare to each other in key SEO and site metrics like internal and external links, domain and page authority, LRDs, social shares and more. It’s also affordable for most any SEO, like SEMRush.

LTP pulls keywords from Google’s Keyword Planner, but it uses an algorithm to calculate ranking potential for each keyword (on a scale from 1-100). Since your keywords either set you up for success or failure, this is invaluable information.

Meta descriptions are the blurbs of text that you see under a title when performing a search. As a blog owner, you have control over what this blurb says, so you want to write a concise summary of what the article is about and why it matters. The trick here is that you only have 160 characters, so you have to get creative.

Market Samurai – An old favourite of mine! Market Samurai offers a great platform for keyword research and allows you to focus on a keyword niche better than a majority of SEO tools out there. If you can learn how to properly use this tool, then it can definitely benefit your website. It also helps you build a link profile. Word of caution: Do not create too many backlinks that can cause you to look like you are using black hat techniques.

The work of most search engine optimization companies, however, operate in a gray area, aptly named Gray Hat search engine optimization. Whether by design or pressure from clients to deliver results, many search engine optimization companies try to deliver solutions and results for customers by utilizing techniques which don’t quite cross the line into black hat SEO, but are well outside of what would be considered white hat search engine optimization.

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

With local pages appearing more and more in the search results it can be a very good time for you to make your business receive some free organic traffic. We have compiled together the best local free SEO tools for your business.

First, ignore the “TOP SEO, OMG I’M AWESOME, BECAUSE I PAID FOR THIS AND BELONG TO THIS COMMUNITY!” lists. The same goes for the banners on their sites, because we know those help convert customers regardless of merit or criteria. I hate to point out the obvious, but sometimes, we’re really stupid when it comes to the Internet and there is a generational and digital divide that puts certain researchers at an immediate disadvantage.

On that same note, include image alt text. Remember that search engine bots cannot see your images, so this is all they have to go off of when deciphering what the image is about. To include this, you simply add alt=”your alt text” to your image tag.

Sometimes when you are at the beginning of your SEM campaign, it can be difficult to get a decent ranking organically. This is especially true if there is a of competition in your field. If you are finding that this is the case for your business, it may be worth it to invest in some paid SEM.

SECockPit is great for keyword research and analysis. It has helped me save hours on keyword analysis. It has the enormous processing power and runs in the cloud. It can return up to 200 fully processed and analyzed keywords every minute.

It can generate an XML sitemap suitable for submission to Google too, and help check a site for unique page titles. Apart from this, for SEO, you can see at a glance links with 301 redirects, or canonical issues, or even old links to dev servers, etc.

Often there are many external links or backlinks available on your website that you want to remove. Remove’em is a tool that will allow you to control your backlink profile with unnatural backlink removal and clear all bad links that have accumulated over time. This helps you avoid any penalties that would have otherwise been charged. Using Remove’em will also help you recover any site, get penalties lifted and result into better traffic with happier clients. Remove’em finds out the bad links using an automated anchor text system and link feature analysis. Its complete removal solution includes outreach tracking, finding contacts and disavowing formation with third-party validation.

I first heard you talk about your techniques in Pat Flynn’s podcast. Must admit, I’ve been lurking a little ever since…not sure if I wanted to jump into these exercises or just dance around the edges. The clever and interesting angles you describe here took me all afternoon to get through and wrap my brain around. It’s a TON of information. I can’t believe this is free for us to devour! Thank you!! Talk about positioning yourself as THE expert! Deep bow.

It’s an all-in-one SEO suite full with rank tracker, site auditor, backlink explorer, brand monitor, competitor inspection and website analytics at very competitive pricing. Also, it has a 14 days free trial. Give it a try once you have time.

WordPress is the chosen CMS for most SEO firms around the world (however, we work with all content management systems here at Ignite). As far as simplicity goes, it is certainly number one. One of the best parts of working with WordPress for SEO is utilizing the vast network of plugins. Learn about the best WordPress plugins for SEO here.

For the purposes of our testing, we standardized keyword queries across the five tools. To test the primary ad hoc keyword search capability with each tool, we ran queries on an identical set of keywords. From there we tested not only the kinds of data and metrics the tool gave, but how it handled keyword management and organization, and what kind of optimization recommendations and suggestions the tool provided.

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The progress tab compares and presents data from each site audit in a graphical format. You can easily overly specific ‘issue’ metrics to get a clear indication of where improvements are being made and more crucially where issues are on the increase.

If you are a fan of WordPress like me, then All in One SEO pack is the tool for you. Even though WordPress can be used for your SEO without much optimization, there are certain plugins that can make the process easier and more streamlined. The All In One SEO pack is a great plugin to add if you are working with WordPress because it is easy to use, efficient and produces great results without much effort. The plugin will automatically optimize your web page to run in all the major search engines.The tool is at the top of customizability and can be made to suit your needs no matter what it might be. The other major features of the plugins are

ALT text is great for SEO, makes for valid HTML when utilized, and helps visually challenged readers assimilate your content in it’s entirety. As such, make the ALT text descriptive (and relevant to the image and post) but short.

In our research with what we have done for ourselves and our clients, there is a definite co-relation between content greater than 1000 words and better rankings. In fact, we are finding amazing ranking jumps when you have content over 3,000 words, about 12 original images (images not found anywhere else online), 1 H1 (not keyword stuffed), 12 sub-headlines (H2), 12 relevant internal links, 6 relevant external links and 1 bullet list. I know it sounds like a lot of work and a Big Mac recipe, but this does work.

Whatever path you choose, make sure you’re reevaluating your search strategies every six-to-12 months. Search engines will continue to morph, shift, and become more sophisticated. If want to be successful for the long haul, you’ll need to change, too.

In this video John Lincoln covers how get more traffic from old content on your website. This is the same process we use here at Ignite Visibility and it is very effective. By optimizing old content, in the correct way, you can grow your traffic significantly each year.

You might argue that this will come naturally when writing the content and, to an extent, you’d be right. However, you can (and probably will) uncover phrases and terms you never would have thought to include by taking the time to research what people are searching for and what phrases competing pages are using. This can make a huge difference to the relevancy of the finished product and the search visibility it enjoys.

A pro-level tools suite designed for digital marketing agencies. Raven Tools probably has the best site auditor tool I’ve ever used. And unlike most site audit tools, Raven shows you EXACTLY what you need to do to fix any SEO issues that your site has.

Thanks for this great collection of tools! On GeoRanker.com we have just published some new free local SEO tools, which we want to share with you! It’s about a Keywords density tool, a Local Rank Checker and a Citation sources tool You find all these tools here: https://www.georanker.com/free-local-seo-tools.

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. There are several WordPress plugins that can help you detect 404 pages on your website. My favorite one is called Permalink Finder. This plugin detects when a user lands on a 404 page on your website. It automatically searches through your database and tries to redirect the user to a page that contains the words the user was searching.

Your website should be functioning. Get rid of flash elements, pop up adverts which annoy users and search engine crawlers, have a clear “about us” and “privacy pages”. Why? Because Google gives positive points to websites which have those pages. Avoid writing for search engines and keyword stuffing. I have been working on multilingual websites and still see many websites stuff their pages with 40 keywords.

Features like Anchor Text, Link Influence Score, the filter to check backlinks from unique domains only amongst other settings make it a must have tool. I have been using this tool for the past year to get more quality backlinks for my niche websites.”

Copyright 2017 American Marketing Association. This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates.

Pay Per Click (PPC) advertising is the most common form of paid SEM. PPC ads are the ones you see at the top of your Google search with the word “ad” written discreetly next to the link. Search engines such as Google sell keywords to the highest bidder. One of the nice things about this form of advertising is that – as the name suggests – you only pay for the ad when someone actually clicks on it.

Not sure, Roberto. Wikipedia has a ton of internal rules that’s I’m not super-familiar with. As I said in the post you’re better off targeting other (non-Wikipedia) sites that are linking to that dead resource.

In one case study, Matt Barby refers to using the tool to add enhanced rich snippets to his website. This made the search engine results a little more noticeable and drove more traffic to the site. “When compared to a lot of the other competing results, it’s clear that our SERP snippet is much more clickable”

Woorank is an impressive on-page tool ‘freemium’ tool that does offer a lot of quick functionality in the free version. Check it out. We have a free tool on the Hobo site that does a lot of the same on page SEO checks.

This tool helps you scrape data easily. Say, you’d want to know which one of your competitor’s posts has got the most likes or tweets. Adding a JSON path scraping code would list the tweets and likes for all the links imported into the tool.

Keywords are still key factors in SEO, which in turn affects link building, so you want to hone in on the best keywords on which to spend your resources. This paid tool (free with a Moz Pro account) analyzes and assesses keywords in terms of how it is likely to rank on search engines.

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Thank You so much for such valuable information. This was my first time when i visited your site and now i have bookmarked this website to hear more from you. Keep on posting brilliant techniques to us 🙂

SEO and content marketing, particularly blogging, are a powerful combination that can build your website’s authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here’s how you can avoid them. more

Fortunately, it’s easy to find out which queries your page ranks for. Just run the organic keywords report in Ahrefs Site Explorer for any URL and you’ll get a list of all keywords that are driving traffic to the page.

I firmly believe that a typical online marketer (not an SEO expert – just a guy or a gal who wants to get more search engine traffic) doesn’t need many tools to run a successful SEO campaign. As a matter of fact, why use many tools when one will do that and right?

I just want to thank you for such a remarkable list and especially the tools were much effective and helped me improve my SEO and I have applied many new strategies through this. So thanks for sharing it.

Yes, Keyword Combiner is designed for Adwords. But it’s a great tool to find keywords that you can use for SEO as well. Just pop in a bunch of different keywords and the tool will mash them all together. Then upload them to the GKP to check their search volume. Helpful.

Although most themes for WordPress get this right, make sure your post title is an

, and nothing else. Your blog’s name should only be an

on your front page, and on single, post, and category pages, it should be no more than an

. Your sidebar shouldn’t be crammed with

and

‘s either etc.

7. Take the mobile revolution seriously: Mobile devices are growing fast. Delays in developing your mobile site can kill your online business. What experience are you giving mobile users and how can you improve?

An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.

Woorank is an impressive on-page tool ‘freemium’ tool that does offer a lot of quick functionality in the free version. Check it out. We have a free tool on the Hobo site that does a lot of the same on page SEO checks.

An outreach tool. I love data, but I know that building lasting relationships with the sites – be it other bloggers, competitors or anyone else – is better for your long term SEO. You can recover from a penalty. You can’t recover from bad networking.

12. Link out. Search engines give more importance to Websites that link to other related sites, especially if they’re local to your city or state, or industry. Create a “Resources” page with keyword-rich links out to other sites.

However, over the years SEO has made up significant ground in terms of its visibility in the marketing world (and to clients). As such, whilst some may say that SEO comes in a close second as part of the SEM umbrella, there are many that would say that SEO is now a legitimate stand alone practice. In the second scenario this would mean that SEM is somewhat dominated by its association with Google Adwords.

It comes with its internal index of keywords. This means that it can help you come across long tail keywords that are not shown in the GKP. It can also provide you excellent first-page competition data. The “Search for this keyword” option allows you to find long tail variations of any given keyword. You can repeat this process till you see the long tail keywords that you need.

Setting the value of the “rel” attribute of a link to “nofollow” will tell Google that certain links on your site shouldn’t be followed or pass your page’s reputation to the pages linked to. Nofollowing a link means adding rel=”nofollow” inside of the link’s anchor tag, as shown here:

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”

To easily keep a record of your links, you can again use Monitor Backlinks. It allows you to add tags to your website’s links, get email alerts when your website earns a new link or when one of your old ones are being removed.

There are a number of best practices to follow when it comes to internal linking, which you can read more about here. However, internal linking doesn’t tend to attract the same sort of attention and penalty risk as an external linking strategy. If you do what makes sense and feels natural, and don’t go overboard, you should be fine. For example, say you write a post about launching a new company, and in that post you mention how to get funding. If you previously wrote a post about how to get funding, then link to it. Simple.

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.

6. Data analysis is the new gold: Everything you do can be done better, but you don’t have the resources to do it all. You need analysis to help prioritize areas for improvement. Build dashboards containing actionable information.

Search online for products and services you offer and take note of the most prominent websites. Study their customer reviews and benchmark their social media presence and activity. You will likely find businesses you have not come across.

ORM is a process of dealing with the notoriety of any business brand, company or individual on search engines, social media or any other online platform. We, URM Web Solutions reputation Management Company in Noida, provide reliable and result driven online reputation management services. Hire ORM experts from URM Web Solutions and get your company or brand monitored and free from negative reviews.

The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction.

As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.