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There are many ‘black hat’ practices that can bring the full weight of a Google penalty down on your site, so it’s best to avoid doing the following, even if it looks like a brilliant easy win at the time.
I know I am leaving out some major players like Ahrefs and RavenTools. I could include WordPress Plugins that help with SEO and other SEOmoz tools that I love. But in this article my objective was to show my absolute favorite, most used tools, the ones I can’t SEO without. Watch for future articles on other tools I use and love, including Social Media Marketing tools and other outreach tools, plugins, and extensions.
With the huge difference in click-thru rates between organic searches and paid ads, SEO can definitely return a higher ROI. Of course, PPC will drive immediate clicks while SEO may take up to 6 months or more to really take effect (drive significant traffic gains). Good article, spot on.
What you should do is focus your anchors on relevant, deep-level pages. Not only will you create a natural, versatile anchor text cloud, but you will also allow visitors to navigate to top-level pages.
The SEO landscape of the future is a volatile place. do you know why? The powers that be (aka Google) are doing their best to build a better, faster and secure web for all of us. Of course, they stand to benefit ten times more, but who cares? Well, you should which is why WordPress SEO best practices are so important.
We have handled the online marketing mandate for thousands of businesses, enabling them to focus on their core business processes. We don’t specialize in any industry; we specialize in what we do – Getting new customers everyday.
However, as our relationship with Google becomes ever more entrenched and complex (both as users and marketers) the list of potential factors that could be included in SEM expands. Let’s look at some of the major ones below:
So many great names in one article. I would say that it is always industry dependent. I saw some crazy methods for bringing results. I work in the iGaming industry at the moment and the longer you look into the manipulative methods for bringing results the greater the feeling that search engine as a long way to go still.
17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.
Hi Brian, Just wanted to say thanks for another great read. The options are all very helpful and some slightly easier to do than others but as always its trial and error starting with the ones that suit you most. Thanks again.
White Hat SEO refers to an SEO strategy where no links are artificially created and that the website creator abides by all search engine rules. The biggest rule is that you target your website content towards humans first and search engines second. For example, don’t just write filler, thin or otherwise weak content stuffed with awkwardly positioned keywords. Think about what the human user will want to experience when they visit your website. As long as you obey the policies of the major search engines, you are a White Hat SEO’er. If you focus on human visitors, you’ll receive links from other websites which will fuel your strategy.
Buy at your own risk, I can’t guarantee satisfaction for 3rd party tools I’ve reviewed. Hopefully this affiliate program disclosure illustrates transparency and complies with advertising standards. Tool providers can of course send me freebies (which will be disclosed).
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When your business has an idea about a new search topic for which you think your content has the potential to rank highly, the ability to spin up a query and investigate it right away is key. Even more importantly, the tool should give you enough data points, guidance, and recommendations to confirm whether or not that particular keyword, or a related keyword or search phrase, is an SEO battle worth fighting (and, if so, how to win). We’ll get into the factors and metrics to help you make those decisions a little later.

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There are far too many SEO tools out there, more than you can find the time to try and evaluate. Now you don’t need to waste your time checking out all possible alternatives and find the best SEO software for your needs.
Think of it this way: When you create a topic tag, you also create a new site page where the content from those topic tags will appear. If you use too many similar tags for the same content, it then appears to search engines as if you’re showing the content multiple times throughout your website. For example, topic tags like “blogging,” “blog,” and “blog posts” are too similar to one another to be used on the same post.
SEMrush: Competitive intelligence tool that identifies the keywords and pages currently ranking on Page 1 and 2 of Google for your website. You can also run it on competitor sites and look at trends over time. This is a must-have tool before, during, and after running a SEO Campaign.
It certainly does but you have to try really hard to get to this point. Take for example this blog, there are many incoming links because other webmasters find the content interesting and I also link to other sites in my articles because I find their content interesting and want to inform my readers about it.
Leave visual clues. Display logos and text certifying that you comply with security standards. Show them your SSL/Visa/other security and encryption standards or certificates. Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions.
4. Invest in SEO tools: Tools like Moz, Search Metrics, Raven SEO Tools, Deep Crawl and others help you to identify problems and offer suggestions to fix them. Set up actionable reporting. Establish routines to address problems. Each tool has unique advantages. As a consultant, I recommend using a combination of tools for e-commerce SEO.
An anchor text cloud that is purely built around these shallow pages does not look natural to Google and other search engines, simply because people do not naturally place links in that way. As a rule, link to worthy shareable content like blog posts.
A couple of years ago, fellow Ahrefs’ writer David McSweeney did exactly this—he tapped into the success of a Coke viral that was doing the rounds to pick up over 100,000 visits to one of his websites + links from the press.
One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. This article will show you how visual aids and graphics help make them more memorable. Read More
Consider the numbers more in relative terms in comparison to each other. If all of the above tools show that more people search for web design than website design, it’s probably true. Just don’t count on the absolute numbers to hold true, especially as a prediction of future searches for the phrase.
Once you have a mobile app in place, you can begin implementing the steps on how to get your deep app screen indexed on search results by referring to this straightforward documentation from Google. The process can be arduous for non-developers, so you may want to ask for help from an expert regarding this.
Pro Tip: You don’t need to write alt text for images that are purely functional or design related, such as a background image that is just shapes. If the image doesn’t have anything to do with the topic of your site, you can skip the alt text.
Find the words and phrases your customers use instead of industry jargon. It’s great that you develop with progressive enhancement. How many of your clients do you think search for progressive enhancement or even know what it means
Even though some people argue that “keywords are dead,” they still playing a very important role in any effective SEO campaign.With Long Tail Pro, you can find relevant keywords with more effectiveness. The data this tool provides is really accurate.
Screaming Frog SEO Spider. I prefer to use this tool to help analyze crawl data, and helps me to fully analyze onsite data for any website. It is also great for helping me to analyze the sites of our clients’ competitors.
Not sure, Roberto. Wikipedia has a ton of internal rules that’s I’m not super-familiar with. As I said in the post you’re better off targeting other (non-Wikipedia) sites that are linking to that dead resource.
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
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I guess I have lots of questions. What tools do marketing departments or their trusted advisors use? Where do they get their data to base their advice on? Is it a paid service from an SEO tools company or is it self generated from free tools or even just intuition?
Our month-to-month hourly contracts allow you to control the level of your commitment to the SEO program; ramp up or reduce the hours in your package based on your need. There are no “locked in” 6 month or year-long plans. With our Genesis SEO Packages, we allow our clients the flexibility to choose what works for them – because that’s what works best for us, too. We also offer one-off projects such as SEO audits and copywriting, because each organization’s needs are different.
Optimize your website theme so that new products are always presented on your home page where they’ll get found and indexed. A good internal link architecture will get your new product pages indexed and ranked quickly.
132. Moz Q&A Forum – The Moz Community is very active, and here you might get the chance to interact with big names from the SEO industry. For starters, you can enjoy the free access to reading discussions and finding out what SEOs talk about, what preoccupies them, and what new trends shift around. If you want to participate in the conversation and leave a comment, you need to register with a paid Pro account, something perhaps best suited later on.
Finally, I like to use LongTail Keywords to find interesting keywords to include in my content. This tool is great to identify keywords and titles, so it helps me structure my content and optimize for search engines and people.
Yoast: This is the standard in SEO plugins for WordPress. I love how easy it is to set up sitemaps, Google Analytics (which is a separate plugin), and verifying your website with Google and Bing Webmaster Tools. It also does a lot of things automatically, which is extremely helpful for clients that I’m not working with on a monthly basis.
Running the Website Auditor is one of the very first elements of any SEO campaign that we run. On-page and site optimization is generally a one-time process and this tool enables us to identify problems. Once we evaluate the report, we can correct the problems and then anything we do off-page will work much better. Here you can see part of a website auditor report for meditateinbirmingham.org:
There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
To analyze visitor engagement with your site pages, the SumoMe Content Analytics is an extremely helpful tool in looking how many of your site visitors scroll down until the very end of the page. From the data, you can also find out which part of your page where 50% of your visitors leave. Determine which elements of your site pages serve as obstacles that prevent visitors from scrolling down your page and optimize your site as you see fit.
Rival IQ allows me to do competitor research for clients quickly. I can enter a list of domains and in a couple of hours or less, Rival will pull in their MozRank, Domain Authority, number of backlinks, top keyword rankings, and key on-site SEO settings.
Founder Razvan Gavrilas is a SEJ writer, and gave me the lowest level account when I was looking for a keyword tracking solution for a client (I do warn against tracking keywords obsessively to track campaign success). Thankfully, cognitiveSEO has been immensely helpful in not only tracking keywords, but comparing SERP movement to their competitors. It is also really easy to generate PDF reports that can be branded with your own company logo so you can pass them on to clients. Their visual link explorer is really cool as well:
There are better ways to go about optimizing your content for search engines. When you first sit down to write your content, consider there are two very effective ways to begin. For some creative people, it is easy to start with a keyword or two in mind to target. The very first thing they to do is write a title for the article with the keyword in it. If you target the keyword “Child Identity Theft Protection”, then a good article title would be “Top 10 Tips for Child Identity Theft Protection”. By diluting the keyword within the title, you avoid being flagged by Google as a website simply trying to manipulate rankings.

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Defining how Google should handle URL parameters. This is especially useful for eCommerce websites that find URL parameters are getting indexed by Google. Here, you can tell Google not to crawl those pages.
As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.
SEO best practices continue to change and evolve as Google adjusts its algorithm and consumer expectations evolve. For brands to succeed in the increasingly competitive digital landscape, brands want to make sure they stay abreast of these latest developments so their website remains relevant, visible, and useful for the search engines and customers.
If an author wants a page to be accessible from a second location for promotional purposes, AEM’s vanity URLs, defined on a page-by-page basis, might be useful. To add a vanity URL for a page, navigate to it in the Sites console and edit the page properties. At the bottom of the Basic tab, you see a section where vanity URLs can be added.  Keep in mind that having the page accessible via more than one URL will fragment the SEO value of the page, so a canonical URL tag should be added to the page to avoid this issue.
Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.
I just want to say Thank You so much for this incredibly informative article. It is just Fantastic!!! I am new to internet marketing and just started building my website about a month ago. I am going to be utilizing your techniques and seeing what happens. This is just really great information. Thanks again.
Add meta titles, keywords and descriptions to your other pages, not just posts. This kind of information goes in the section of your website, where it’s easily picked up by search engine spiders for indexing.
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Shelley not only beat out all the boys angling for the Texas SEO spots but achieved numerous #1 rankings across multiple keyword categories for most of her clients. That’s no small feat, especially considering that Dallas, TX is known for being one of the most fiercely competitive, lucrative, and desired online real estate locations in the U.S. to the SEO and many other industries.
Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it. This particular view can be helpful to see the hierarchy you’ve given particular elements (maybe without realizing it!).

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Outspoken Media recently went through a SEO audit RFP process in which one of the other vendors was a “Top 20 SEO.” We didn’t consider the other firm a direct competitor, so this was intriguing to say the least. What they did have was a badge on their homepage that proudly stated they were a TopSEO! In this situation, we weren’t a good fit for the client regardless of the badge, but the situation really bothered me. Rather than diving into a tirade on TopSEOs, I’ll let Aaron Wall explain why TopSEOs is a scam.
3. Ahrefs so we can track all of our earned links from SEO & Content Marketing and conduct link audits.I really wanted to put buzzsumo and screaming frog on here but this is what I would pick if I could only have 3.
#3 – Rapportive – I created a list of 60+ email finding tools here, but Rapportive is still one of the best tools for finding people’s emails for outreach purposes. I also like using Metric Sparrow’s Email Permutator which to saves time when using Rapportive.
Woorank first displays a “Top priorities section. Unfortunately, here’s one of the downsides of the tool. Somehow, it thinks that I have a 404 error, lack a favicon, and don’t have a robots.txt file. All of these are inaccurate.
By running a BLP for the top 15-20 sites I can analyze specific backlinks for each of the top sites, see what kinds of backlinks they have, the anchor density and spread for each of the major sites, and more. Once I know what’s working, I use this data to help me create our strategy to improve rankings in each particular industry.
2. Focus on 5-20 main related keywords or phrases for your entire Website. You don’t want to spread yourself so thin you don’t rank well for any search terms. Try to “own” the search for a select number of terms. Use the tools above to identify the ones that will drive up the quantity and quality of visitors.
12. Link out. Search engines give more importance to Websites that link to other related sites, especially if they’re local to your city or state, or industry. Create a “Resources” page with keyword-rich links out to other sites.
Well, this all the 21 technique are extremely beneficial, and finding the broken link building on a wiki is one of the best option. Yeah somehow it’s difficult to live your link over here. But once if it’ll live than the traffic on your site will increase like anything.
If you own, operate, or help manage a small to medium sized local brick-and-mortar store, clinic, firm, restaurant, or business, you know how important online visibility is. As more and more people access the internet using mobile devices and tablets to search for local services, it is clear that obtaining and maintaining accurate, attractive, and active local online marketing resources like Google My Business and Google Maps is more important than ever. Using industry standard practices and tools, Arcane Marketing can help your local business appear in Google Local Search and Google Maps more often, resulting in increased calls and visits to your business.
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine’s database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[43]
I recommend creating and executing on a solid, organic content marketing strategy with a strong value proposition and language that is relevant to your ideal customer. The language that your customer is using should be the same language that is used throughout your web site, social media, and any other related marketing materials.
Hi Brian, I’ve seen one of two of these tips flying around on other blogs, and these (single) tips alone get a lot of love from the respective communities. So this article is fantastic. I think the identification of broken links is a cool technique, whether on Wikipedia or some other website.
Google Analytics is the de facto analytics software, and the only tool for checking lots of data – but I find I log into my Clicky account more than I do GA these days – if all I want is a quick and dirty analysis of a page or keyword. Brilliant tool.
While the paid version offers much more insight into the details like specific links identified to a website, Ahrefs is one of the best free tools if you need information on the health of an overall link profile and are not a volume user.
I’m humbled, so humbled you found this guide useful. Sad to hear you were tossed under the bus. That sucks, but we hope this guide will help you recover your rankings. All the best improving your SEO!
^ Jump up to: a b c Zheng Xiang; Bing Pan; Rob Law & Daniel R. Fesenmaier (June 7, 2010). “Assessing the Visibility of Destination Marketing Organizations in Google: A Case Study of Convention and Visitor Bureau Websites in the United States” (PDF). Journal of Travel and Tourism Marketing. Retrieved 2011-04-22.
To protect their reputation and keep spam websites away, Google started adding more strict rules to their ranking algorithm and they were able to differentiate between natural and artificially created links.

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110. Bing Webmaster Tools – As you may have gathered, this aggregate of tools is Bing’s own version of GWT; that is, it’s their main tool for those optimizing websites for Bing’s search engine, and it offers support with aspects such as crawling and indexing, submitting sitemaps, checking for metrics like impressions and clicks, CTR and traffic (data here is gathered from Yahoo! as well, not just Bing). some in-depth understanding of the tool, read the Bing Webmaster Guidelines, this Getting Started Checklist, and this thorough Overview article written by Simon Heseltine.
3. SEMrush: It’s great for competitor keyword research but I love the Guru subscription that has historical keyword ranking data which can be great in preparing for client SEO pitches where you can review why historical SEO dips have occurred and then you can talk about how they can be fixed.
A video to show how you can use Google’s Real-Time Insights Finder to support your marketing planning process. Discover how our insights tools can be a window into the attitudes, perceptions and needs of your consumers to inform your next brand positioning, media strategy or just look smart in your next meeting. Available at thinkwithgoogle.com/insights/tools
I read the other day on Google webmaster a well known Japanese website owner who was complaining about getting penalized, so everybody wrote something, none of these” wise guys” mentioned to this business owner that his website was suffering from keyword stuffing! So make sure to use max 3 keywords which you want to drive in sales or generate leads.
Running the Website Auditor is one of the very first elements of any SEO campaign that we run. On-page and site optimization is generally a one-time process and this tool enables us to identify problems. Once we evaluate the report, we can correct the problems and then anything we do off-page will work much better. Here you can see part of a website auditor report for meditateinbirmingham.org:
This is desktop software for PC and Mac and is developed more for the technically minded SEO. This is a handy tool for checking if your URLs are indexed in Google, for instance, or if you want to quickly grab social and backlink data for any URL.
You control the cost of search engine marketing and pay nothing for your ad to simply appear on the search engine. You are charged only if someone clicks on your ad, and only up to the amount that you agreed to for that click. That’s why SEM is also known as pay per click (PPC), because you only get charged for each click that your ad generates. No click? No charge.
Established in 2009, Boostability was founded on a simple business model: to create affordable and effective SEO for the small business marketplace. And it’s worked. Today, Boostability actively serves over 26,000 small businesses, helping them elevate their digit..
At the beginning, this was something that could easily be manipulated. Webmasters who understood this concept started building thousands of links pointing to their websites and increased their rankings.
Our go to tool for this is DeepCrawl, whereby not only have we found their crawler to be fast and reliable but as they also offer a robust API this has allowed us to create bespoke crawling solutions for our daily activities, integrated with our other APIs.
My three go to tools are Moz, Majestic, and SEMrush. Moz and Majestic we use for link analysis/finding backlink targets and also, analyzing search results to see how competitive they are. We tie this into topic analysis on SEMrush, to determine what kind of potential a search result is, how competitive it is, and how we’ll get links (or how many we need). That’s the three sentence description, but a more in-depth take can be found in our recent post on increasing website traffic.
Spending an hour or so putting a few keywords through UberSuggest can be a great way to help fill up the advertorial calendar for the weeks and months to come and it’s something I do with some clients to try to unearth blog post ideas for their site or find new keywords to target.
Hotjar  – Because user interaction has become the hot SEO topic I like to see exactly how my users interact with my site. Hotjar lets me record my visitor sessions so I can see exactly where they are clicking, where they get hung up and if they are doing what I want them to do. Then based on those recordings I can make changes.
Defining how Google should handle URL parameters. This is especially useful for eCommerce websites that find URL parameters are getting indexed by Google. Here, you can tell Google not to crawl those pages.
Be sure to include your keyword within the first 65 characters of your headline, which is just about where Google cuts it off on search engine results pages (SERPs). Technically, Google measures by pixel width, not character count, and it recently increased the pixel width for organic search results from approximately 500 pixels to approximately 600 pixels, which translates into around 65 characters.
Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble. In other words, eliminate duplicate content on your site including URLs. Google does not see http://yoursite.com and http://www.yoursite.com as the same entity, meaning your rankings are split between the two URLs. You might even get penalized for the same.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.
I find myself relying on Search Console time and time again for larger websites. When sites pass a certain threshold of pages, a good SEO needs to be able to look at the more technical components of the website. This includes looking at things such as crawl budget, page indexation, sitemaps and many other elements that might be impacting Google’s ability to crawl and index large quantities of pages.
In addition to including links to relevant and authoritative sites in your content, Google looks at the language used in the hyperlink itself. By including internal links with text that is relevant to the page that you are linking to, and including your keywords, you are indicating what the content being linked is about.
Newly updated, this comprehensive resource is a practical guide for marketing managers to increase the contribution of SEO to their business. It covers the activities they and their agencies need to work on to improve their ranking in the organic search results of Google.
If I had to pick three tools that I needed to run a successful SEO campaign I would have to choose Screaming Frog, Link Research Tools, and Google Analytics. While there are a lot of tools in the market, if I was limited it would be those three. Why?
Here at Arcane Marketing, we want to make sure that your company is getting the traffic you deserve from the search engines. To do that, we utilize on page website optimization to tell the search engines — and website visitors — exactly what the pages of your site are about. Think of it this way: if search engines like Google and Bing can’t read your web pages and know what they are about, you won’t be found in the Search Engine Result Pages (SERPs) for your desired keywords.
21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.
Make sure to have at least 100 words on each URL (minimum – the more the better). You can still rank with less, and you don’t ever want to put unnecessary text on your site, but I recommend not creating a new page unless you have roughly ~100 words worth of content.
By using a meta description, you give Google a summary of your content. Describe what your articles are about and use your main keywords inside. Use a unique and relevant meta description for every page on your site.
121. Portent’s Content Idea Generator – It would be unfair to say that this tool is useful to beginners only. Sure, as a rookie you may rely on it more often, but even the most experienced authors run out of ideas from time to time. This clever tool from Portent is not just an idea generator, but great at suggesting catchy, clickable titles as well. Each part of the title is explained, so you learn various tactics of creating attractive headlines. Try it now, just for fun!
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Nevertheless, the courses below are your best bet at a complete education. Decide how fast you want to become good, but don’t rely on a single class to teach you all there is to know. Some of these courses even offer a certificate or diploma when you graduate, so you’ll have a better chance at getting hired in the field or attracting clients.
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I know that for a lot of people, SEMrush is a competitive analysis tool but I find it to be a very useful sales tool and use it in almost every meeting with almost every prospective client. So useful!
Analyze search term reports with the goal of finding long tail search terms to add to your campaigns. Long tail keywords are keywords with three or more words in them. They are very targeted and usually don’t have huge search volumes but they can convert at a better CPA.
Everyone would like their pages to rank #1, which begs the question rank for what? Not all keywords and keyword phrases are equal. Some are typed into a search engine more often and some are more likely to lead to a sale. You don’t need or want to optimize for every possible keyword or phrase.

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SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design (“white hat”), and those techniques of which search engines do not approve (“black hat”). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[46] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[47]
Until relatively recently, search engine optimization used to fall under the umbrella term “search engine marketing,” but both have become so complex that SEM and SEO now exist as two separate (but closely related) entities.
Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
It is also common for some websites to have short descriptions– under 100 characters– that did not really cause much of a problem when the general maximum was 156 characters. Now, since many brands have significantly more, the websites that have the excessively short descriptions look even more out of place and incomplete.
How do you ask others for link opportunities? Most of the time people are only interested in either reciprocal links, or them providing guest posts on my site (when I reach out). And I can’t imagine if I did a round up post getting many inbound links. People would be thrilled that they had received a link, and wouldn’t create a reciprocal link to destroy the value.
Hi Brian. One more very usefull article for even SEO experts. Basicly ı may say that your 21 SEO techniques are simply awesome. I found the techniques #1 and #9 most valuable. Thank you very much again for the article and the new techniques for me.
166. SEO Training eBook – Another search engine optimization book for beginners, written by Shaun Anderson, for which you will need to subscribe to get access. The Hobo Guide to SEO for Beginners is exactly what most of you need to get started in this field, providing you with theory, tips and tactics on how to practice and master engine optimization.
Many bloggers see a large amount of traffic sent to their blogs from image searches on search engines. Make the images you use in your blog work for you in terms of SEO. Make sure your image filenames and captions include your keyword phrase.
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
If you own, operate, or help manage a small to medium sized local brick-and-mortar store, clinic, firm, restaurant, or business, you know how important online visibility is. As more and more people access the internet using mobile devices and tablets to search for local services, it is clear that obtaining and maintaining accurate, attractive, and active local online marketing resources like Google My Business and Google Maps is more important than ever. Using industry standard practices and tools, Arcane Marketing can help your local business appear in Google Local Search and Google Maps more often, resulting in increased calls and visits to your business.
Maintaining proper SEO is a balancing act. Content curation, keyword research and link construction all go into an effective SEO consulting strategy. Web Full Circle is the best SEO company to work natural back links into your website. Simultaneously, we create finely-tailored content that is fresh, relevant and keyword specific. As we continue launching new pieces of valuable content from your website, search engines like Google or Bing use algorithms to then index your website and its content as a high quality source of information for users. Once this takes place, your site will improve on organic SERPs when search users utilize keyword phrases specific to your industry and your product or services.
Ask them how often you’ll receive progress reports and what tracking processes they’ll have in place to prove your ROI. Osmeloski says some of those tracking techniques may include monitoring the number of e-mail requests, newsletter sign-ups and phone calls you receive.
SEM specialists are involved in the organic and paid appreciation of a website’s ranking. They will work side-by-side with other web experts, such as web designers, SEO specialists, and digital content managers to enhance website traffic through a variety of paid mechanisms.
158. The Art of SEO, 2nd Edition – Eric Enge, Rand Fishkin, Stephan Spencer and Jessie Stricchiola have collaborated to write this book on “Mastering Search Engine Optimization”. Each of them has provided their own techniques and strategies, and this second edition is an updated version .
This article is a comprehensive guide to all the necessary SEO a company could need. I thought I would be spending a few hours at the very least researching the topic, and the very first article I found contains everything I need to know! Plus the fact that it is the first one I found means that your strategies work.
So, keep your title tags around 512px and meta descriptions around 923px (maximum) to minimise truncation in the search results. A good rule of thumb is keep your title tags <55 characters and meta descriptions <155. Hi Brian, Just wanted to say thanks for another great read. The options are all very helpful and some slightly easier to do than others but as always its trial and error starting with the ones that suit you most. Thanks again. Web Decorum Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Web Decorum. To learn more about us and manage and complete your brand description, please click here. In 2016 Google began showing advertisements in the local business 3-pack results (aka “snack pack”) for almost every local business vertical. The new local ad effectively lowers the organic results down by one ranking position, since it’s placed above them of course. Even local businesses that have achieved #1 ranking positions in the local map pack are no longer #1. Search engine optimization is just one piece of a large set of tools you can use to promote your business online. Develop a marketing plan the includes a variety of strategies to reach your target market. If you're on a budget, there are other free marketing options along with SEO that you can do. Now, let's talk about what's on your site and how to optimize it. (I consider this part to contribute only about 30 percent to your overall search rank. I'll get to the other 70 percent later in the post.) Monitor Backlinks is not free, but it gives you so much information about your site without you having to lift a finger. It automates the reporting process and keeps track of your website’s backlinks. There is major competition in this field, so effective link building is absolutely critical in order to move the needle and get our clients the results they want (e.g. top 3 rankings for highly competitive local keywords). Finally, I'd go back to basics and get the best web hosting possible. It may not be a tool per se, but it's an often-overlooked aspect of SEO that has an indirect ripple effect on so many influential ranking factors. Thanks for your comments. 3 months is not a lot of time especially in a very competitive niche like yours. What you should do is differentiate your content from competitors and try to make it easier for search engines to understand your pages (for example by adding small text descriptions for each wallpaper). Yes, definitely you should also consider off-page seo and start promoting your website on other websites. Organic Search Engine Optimization (SEO) - Search engine optimization is the practice of applying techniques to maximize your ranking in organic, or natural search results. Organic search results are the rankings of web pages returned by a search engine when you search for a specific word or phrase - a "keyword" or "keyword phrase". 138. Google+ Link Builders – This is a nice Google+ community that’s passionate about link building. They discuss new ideas, test link building techniques and share their results, or ask for advice from other link builders. Participate in the discussions, or simply check out their posts; browse the categories for link building tips, best practices, news and more. 38. SEO That Works – Brian Dean is the type of author that produces a lot of quality, valuable content, and I have referenced to several resources offered by him throughout this list. Here is his course on SEO, which is unfortunately closed at the moment. However, I recommend joining the waiting list, so you can be among the first getting access when classes are resumed! A couple of years ago, fellow Ahrefs’ writer David McSweeney did exactly this—he tapped into the success of a Coke viral that was doing the rounds to pick up over 100,000 visits to one of his websites + links from the press. Your site should also consist of evergreen "pillar articles" supported in a pyramid structure by smaller laser focused blog posts supporting your H2's. Structuring and interlinking your site strategically will have a tremendous effect on several search engine ranking factors. [redirect url='http://www.bestseocompanyintheworld.com/bump' sec='7']

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I like the tip about permalink structure especially. It’s actually amazing how many people have a website or blog that has a horrible permalink structure, as far as SEO. That’s one of the easiest things to do to give you a little SEO help.
Much like internal linking, it is important to link out to credible sources. By linking to other websites, you are telling search engines that you are giving a “vote” of confidence or passing “link juice” to that site. By linking out to external websites, you can show your audience that you are using credible sources. Some people believe linking to external websites can hurt a page because you are losing authority, when in fact it can actually help receive more traffic.
Find paid links on the page and check that links that should be nofollow are nofollow. I have on-page tool NoFollow for Chrome installed. This browser extension is excellent for quick page hyperlink analysis. it highlights rel=nofollow links on the fly which I find useful.
Reciprocal Links — These are links that are both from your website to a quality site, and from the quality site to your site. Reciprocal links are often pre-arranged by companies with mutually benefitting audiences.
Marriage Spells are supposed to be very strong and effective. If you are in a relation and your lover is not committing or is taking time to decide if she or she or she wants to get married to you or not then these very strong marriage spells are used by which your love may marry you and you might be having a very strong and happy married life.
If your content is well written and valuable, your readers will share the same with family and friends, scoring you brand mentions on the web, which if you’re wondering, is yet another SEO ranking signal.
An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then transform and analyze it using all a BI tool. The problem for most business users is that’s simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It’s about making a process that’s core to modern business success more easily accessible to someone who isn’t an SEO consultant or expert.
62. Moz Visual Guide on Keyword Targeting – Rand Fishkin conscientiously explains how to target keywords and perform on-page optimization for ideal results. This article of his is wonderfully supported by data and graphics that aid the learning process and make all that information easy to absorb.
On the B2B side, approximately 94 percent of buyers for their organization said that they conduct online research before making a purchase. Regardless of whether you are in the B2B or B2C sector, it is clear that having a strong online presence is necessary for a brand to grow.
I really enjoy SEMrush’s blog, which is what tipped me off to the tools they provide. SEMrush’s Director of Development, Kathleen Garvin, gave me a free upgrade to try SEMrush in exchange for a guest post and interview round-up I did for their blog. Their main focus is on competitor analysis, but they also provide position tracking (like cognitiveSEO), site audits, advertising insight, and other research tools for paid and organic campaigns (these are separated in the platform, which is useful because the strategy can be different).
The Google Keyword Planner one of the best tools for keyword research and it’s integrated with many more features. that is Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.
Keyword research is an important part of SEO, and it is the basis of a successful marketing campaign. Knowing how to choose your keywords is essential to getting your message across and promoting your content, product, or services. Whether you’re looking to increase traffic or conversions, this is where you start. The articles and guides below focus on keyword research and strategies.
Search engine optimization (SEO) is the process website owners use to help search engines find, index, and rank their web pages, hopefully above competitors’ websites. While there are several search engines you can rank on, including Bing and Yahoo, the majority of Internet search (80%) is done through Google. As a result, most SEO tips you’ll come across are geared toward getting noticed and ranked by Google. 
Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 10 years of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.
SEM mechanisms include Search Engine Optimization (SEO), social networking, bid placement, pay-per-click (PPC), contextual advertising, paid inclusion, geomapping, AdSense and AdWords, as well as multiple media formats, such as YouTube and geospecific marketing, like Foursquare.
CrowdReviews.com relies on user reviews and ratings in order to help buyers find the best products and services for them. We take reviews that are attached to a LinkedIn account much more seriously and consider them as legitimate user reviews.
I have tried Drip Revolution and it is much better than the rest, I can see the positive reaction having the social signals spread over a period of time, this is a fantastic idea and I would recommend it to everyone!
SEO strategies play a key role in the success of search engine campaigns because of the importance of relevant content in the search marketing space. If search engines find the content of a page relevant to the keywords in a campaign, they will consider the page relevant and assign the keyword a higher quality score.
For example, we committed a lot of time and resources to this piece on employee management for a client. The design is essential to the article – it brings the content to life.We see significantly higher Optin rates, share numbers, and backlinks to this type of content than we do for regular long-form blog posts… even ones with custom design images throughout.
2. Focus on 5-20 main related keywords or phrases for your entire Website. You don’t want to spread yourself so thin you don’t rank well for any search terms. Try to “own” the search for a select number of terms. Use the tools above to identify the ones that will drive up the quantity and quality of visitors.
We’re more than just a blog! Our online software helps marketers turn analytics into insights that guide decision-making and growth. Kissmetrics is different because it ties every visit on your website to a person – even if they’re using multiple devices.
Screaming Frog SEO Spider. I prefer to use this tool to help analyze crawl data, and helps me to fully analyze onsite data for any website. It is also great for helping me to analyze the sites of our clients’ competitors.
Chapter 12 of the Complete SEO Guide describes in a step-by-step approach how to approach link building and how to to get high quality links from premium websites that can make a real difference in your rankings.
The most popular vehicle for paid online searches is Google AdWords, due to its leading market share in the search space. The second-most widely used paid search system is Bing Ads, used on Bing and Yahoo search engines.
Over the course of our research we have seen an increase in the allocation of the average marketing budget of small and medium-sized businesses towards online marketing initiatives. As the Internet has become a major platform for many businesses a larger emphasis is placed on driving potential buyers to an online presence as opposed to marketing towards a physical location or phone sales.
Exults Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Exults. To learn more about us and manage and complete your brand description, please click here.
But I have a question: why does the ressource that sits on page 6 with quality backlinks have such a bad ranking? Seems a bit scarry to me to know that good content can end up like that, even with quality backlinks
As we reach a tipping point in the future of authentication, IBM surveyed nearly 4,000 adults to examine global and generational preferences about passwords, biometrics, multifactor authentication and more. The results reveal that users are increasingly security-aware when it comes to protecting their digital identities online, and that biometric authentication is beginning to break into … Continue Reading…
Submit your website to hundreds of search engines, directories and links pages. Our trained staff will review your website and provide you with recommendations to improve it for better search engine rankings. Details.
SEOP Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of SEOP. To learn more about us and manage and complete your brand description, please click here.
Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.

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Search engine friendly site development – Development of your site so search engines can easily find and index your pages, organizing your information can provide cues to search engines for what the site is about and potential pitfalls you can avoid.
I have a website where i provide links of lots of websites e.g. social bookmarking website, article, blog, directory submission websites and lots more, So do i have to use no-follow tag for these links. Please tell.
Bottom Line: Searchmetrics Essentials is a solid SEO platform that covers all of the basics when it comes to position and rank tracking, keyword research, and backlinks. While most of its premium feature…
Make sure that you ask plenty of questions. Ask for references, and examples of successful campaigns that they have worked on previously. Find out how many pages are included in the price they have quoted, and ask how they plan to maintain your SEO program in the longer term. Be wary of search engine marketing companies who make extravagant claims, and who guarantee that your site will appear on page one. It’s pretty obvious that not every site can secure that coveted first place on Google! Also watch out for “top” SEO agencies that plan to cram your site full of hidden text and links; search engines hate spam! No respectable UK search engine optimisation company would ever resort it this cheating tactic.
OutreachPlus is the best email outreach software to crush your marketing goals. It comes with powerful features like smart personalization, automated responses, email insights like open, replied, links clicked, and more.
The costs for in-house marketing often go above cheap shopping websites for clothes of an online marketing agency in addition to the added stress and the lack of performance as the in-house team looks for the right software and solutions to bring their plan together. We continue to hear from more businesses which opt to outsource their online marketing initiatives including major enterprises with internal advertising departments.
Lehmann-Haupt agrees: ‘Only ten companies can be in the top ten results, so that’s not necessarily a fair judgment… If I ran an SEO firm, I probably wouldn’t even try to have my own firm in the top ten, because the cost and effort ratio isn’t worth it sometimes.’
2. Internal structure links – these are links which are used to pass page rank from one page to another. When a page has good rank, this can be passed to other pages through internal linking. The way we do suggest that you do this is through your menu structure. We’ve already mentioned above that your should organize your content in categories and sub-categories logically. Once you’ve done this – you’ll want to link to each of those categories and sub-categories using your menu. Take as an example our own site – the menu which is fixed, links to all our categories and sub-categories. This means that all our good pages are passing page rank to our other pages. This is especially good for ranking new content quickly – because your content immediately gets plenty of good links.
On page website optimization may begin with keyword research and placement, but it certainly doesn’t end there. Here are some other ways that Arcane Marketing can help you with on page website optimization:
Location or placement. Let the product featured on the page stand out and shine. Give it space. Don’t clutter it up with other suggestions. Don’t waste your best location on products that don’t sell and are not popular.
A great feature of Screaming Fros that I love is its ability to fetch everything related to technical SEO from your website. You don’t need deep SEO knowledge to know what is wrong and what is not; this tool will filter out issues for you.

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You talk about wiki opportunities. My question, I know you’d heard it several times is: Does it really help to gain nofollow links? And I’m not talking about to have a pretty average NF/DF. I’m talking about getting better positions in SERPS.
Google released their latest 160-page search quality guidelines. The last previous published was the abridged version two years ago that was a reaction to the leaked versions from 2008, 2011, and 2012 (notwithstanding the 2014 version) for the purpose of transparency.
Now that you have an idea of the pages that should be on your site, the next step is to build the best site in your industry with the help of a professional web designer or agency and with user-testing focus groups.
Before thinking of off page SEO, a website owner should start with buying a good webhost or dedicated server with 100% uptime and unlimited band weight, then buy dedicated IP for your domain. You don’t want to share your traffic and data with anybody. You must choose the right domain name for your product or service. Then design or redesign a clear, user, search engine friendly and mobile friendly website. When this is done then measure your site’s speed and optimize it for getting maximum exposure on all platforms. It helps your PPC campaigns.This way you pay lesser if your website is aligned with search engine algorithms. Google has site speed tool here.
Paid search advertising has not been without controversy and the issue of how search engines present advertising on their search result pages has been the target of a series of studies and reports[24][25][26] by Consumer Reports WebWatch. The Federal Trade Commission (FTC) also issued a letter[27] in 2002 about the importance of disclosure of paid advertising on search engines, in response to a complaint from Commercial Alert, a consumer advocacy group with ties to Ralph Nader.
Create trustworthy shareable content: With the resources available on the internet, it is easy to snuff out when a company is creating untrustworthy or undependable content. As mentioned above, create valuable content. Valuable means that it is dependable.
Personally, I’m a big fan of doing things at scale. This means quickly assessing all of the technical issues of the website as a whole and determining which are most likely to be negatively impacting SEO. Screaming lets me do this and much more.
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Hi, I love my site and I am surprised everything is working so well since I am a newbie to this type of thing. Everything was working fine until 3 days ago. I was scanning my products on the website on my mobile phone and I notice that 9 products were not showing up. I searched my website on the laptop and noticed the same problem. All my products are listed on wix.com. So I’m wondering if I push the wrong button some where. I also resaved these items and made sure that I clicked for visibility but to no avail. Help!
Research shows that people online are more likely to click on content that contains a number. So when you include a number in your content’s title (and in your meta description), you can increase your CTR super quickly.
If you want to find a little more about Keyword Research we posted about how to avoid making mistakes with your Keyword Research. Another superb guide to check out if you’re still a little uncertain about Keyword Research is the aforementioned, Brian Dean’s Keyword Research: The Definitive Guide.
I revisited this post after receiving your recent email newsletter. I am glad I took the time to come back and revisit a post I had already read because it brought back some ideas I had forgotten about for a project I am working on.
Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up.
It’s anonymous, so no one can actively pitch the group members. While it’s certainly not as scalable as other methodologies, we’ve found it keeps quality high. However, it does mean that we list a lot of folks who are overwhelmed with existing work and often may not reply to inquiries (which I know is a frustration, as mentioned in the comment above). That said, we think it’s the right bias to have.
Although most people may have seen this coming, there is no denying that Google Analytics is the father of all SEO tools. Google Analytics is the most complete website analytics tool out there. Even if you’re a complete SEO novice, simply experimenting with Google Analytics for a couple of hours can bring invaluable insights. Google Analytics will provide you with basic website metrics such as sessions, pageviews, time on site, bounce rate and more. However, there is a huge opportunity to dive even deeper than that.
Scribe bridges the gap between old school on-page SEO and new school content marketing. The tool scores your content based on how friendly it is for people AND Google. I also dig the fact that you can do keyword research from within the WordPress editor.
The Site Auditor is a workhorse, it looks at every single element of a web page and reports what it finds (or doesn’t). Successful SEO campaigns are the sum of many working parts, optimizing your pages to their full potential is paramount in today’s competitive landscape. If you want a tool to thoroughly audit your web pages and return the results in an easy-to-read format, consider Raven’s Site Auditor.
RegisterCompass gives me a list of sites to analyze further. I then run those sites on LRT and OSE to get a better idea of their links and content. I will also look at the site on archive.org to make sure it hasn’t been burnt at any point.
Blackhat word creates the chaos in whole SEO market. That’s why people try to avoid Black hat tactics but over the period, SEO pros had researched what was wrong with that techniques and finally, they came on a solution.
Excellent post Lia, rich with useful content. Allow me to add that S.E.O can be addictive, once you start getting results so I would advise on wearing gloves…so to speak. Or perhaps I have an addictive personality, because I fell into it boots and all and loving every moment! Learned quite a few new tricks from your post, and I’m off to my own Blog.
Inclusion and Optimization of High Quality Images, Graphics, and/or Videos – The addition of high quality multimedia elements can keep visitors engaged on your website longer, increasing their likelihood of converting. These elements should be individually optimized so that the search engines can understand what they are.
On a side note, Redditors hate companies who self promote. These posts are often downvoted and the user is often called out to answer to the community. When you’re writing, stay true to providing value. Your content should be less self-promotion and more about helping users find the information that they’re looking for.

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Thank you sharing such a useful information with us. Its great post for purpose of ranking a website higher in the search results. Off page is used to improve the position of a web site. Keep posting…
The one downside to this tool is that it doesn’t show you how many people search for the keywords that it spits out. So you need to manually upload the keyword list into the GKP to get search volume info.
Hi Matt, just wanted to say thanks.Been scouring the web for months for certain SEO help. Found exactly what I was looking for in three of the first articles I read on here. Incredible info. Appreciated.
There’s a conversation going on around you. Are you part of it? Social media sites focus on giving people a way to connect and share thoughts, ideas http://markets.financialcontent.com/salemcomm.ksac/news/read/35871325 creations. Smart companies are figuring out ways to contribute to and become part of this conversation. Learn how to join in without stepping on toes.
It automatically runs a ranking report checking keyword positions in Google, and automatically sends me a keyword rank check report via email with details of each keyword position (and over time, this generates a cool graph of ranking activity).
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The winners of the auction are generally determined by something called ad rank—a rank that considers the maximum bid set by each advertiser, which can range from pennies to unlimited (within certain restrictions), and an ad’s Quality Score. Other factors that influence an auction include the type of device being used, the searcher’s language preferences, their location, and the time of day.
In the 1990’s, search engines used keyword density as one of its major determining factors when ranking websites. As search engines evolved over the next twenty years, the keyword density factor became less important – but still very relevant.
Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.
SEMrush is the most comprehensive solution on the market for incorporating a wide variety of features into a single spot. It’s easy to use and provides valuable customization so the learning curve is small and implementation is seamless.
4. Make navigation easy. You can do this by building clear text links to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like their navigation plain and simple—and so do many users.
I like SEMrush because it tracks rankings, it allows you to asses and audit your website for top-level SEO and meta issues. Furthermore the PPC’er inside me likes the competitor assessment elements, which also work for organic too of course.