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You talk about wiki opportunities. My question, I know you’d heard it several times is: Does it really help to gain nofollow links? And I’m not talking about to have a pretty average NF/DF. I’m talking about getting better positions in SERPS.
Google released their latest 160-page search quality guidelines. The last previous published was the abridged version two years ago that was a reaction to the leaked versions from 2008, 2011, and 2012 (notwithstanding the 2014 version) for the purpose of transparency.
Now that you have an idea of the pages that should be on your site, the next step is to build the best site in your industry with the help of a professional web designer or agency and with user-testing focus groups.
Before thinking of off page SEO, a website owner should start with buying a good webhost or dedicated server with 100% uptime and unlimited band weight, then buy dedicated IP for your domain. You don’t want to share your traffic and data with anybody. You must choose the right domain name for your product or service. Then design or redesign a clear, user, search engine friendly and mobile friendly website. When this is done then measure your site’s speed and optimize it for getting maximum exposure on all platforms. It helps your PPC campaigns.This way you pay lesser if your website is aligned with search engine algorithms. Google has site speed tool here.
Paid search advertising has not been without controversy and the issue of how search engines present advertising on their search result pages has been the target of a series of studies and reports[24][25][26] by Consumer Reports WebWatch. The Federal Trade Commission (FTC) also issued a letter[27] in 2002 about the importance of disclosure of paid advertising on search engines, in response to a complaint from Commercial Alert, a consumer advocacy group with ties to Ralph Nader.
Create trustworthy shareable content: With the resources available on the internet, it is easy to snuff out when a company is creating untrustworthy or undependable content. As mentioned above, create valuable content. Valuable means that it is dependable.
Personally, I’m a big fan of doing things at scale. This means quickly assessing all of the technical issues of the website as a whole and determining which are most likely to be negatively impacting SEO. Screaming lets me do this and much more.
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Hi, I love my site and I am surprised everything is working so well since I am a newbie to this type of thing. Everything was working fine until 3 days ago. I was scanning my products on the website on my mobile phone and I notice that 9 products were not showing up. I searched my website on the laptop and noticed the same problem. All my products are listed on wix.com. So I’m wondering if I push the wrong button some where. I also resaved these items and made sure that I clicked for visibility but to no avail. Help!
Research shows that people online are more likely to click on content that contains a number. So when you include a number in your content’s title (and in your meta description), you can increase your CTR super quickly.
If you want to find a little more about Keyword Research we posted about how to avoid making mistakes with your Keyword Research. Another superb guide to check out if you’re still a little uncertain about Keyword Research is the aforementioned, Brian Dean’s Keyword Research: The Definitive Guide.
I revisited this post after receiving your recent email newsletter. I am glad I took the time to come back and revisit a post I had already read because it brought back some ideas I had forgotten about for a project I am working on.
Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up.
It’s anonymous, so no one can actively pitch the group members. While it’s certainly not as scalable as other methodologies, we’ve found it keeps quality high. However, it does mean that we list a lot of folks who are overwhelmed with existing work and often may not reply to inquiries (which I know is a frustration, as mentioned in the comment above). That said, we think it’s the right bias to have.
Although most people may have seen this coming, there is no denying that Google Analytics is the father of all SEO tools. Google Analytics is the most complete website analytics tool out there. Even if you’re a complete SEO novice, simply experimenting with Google Analytics for a couple of hours can bring invaluable insights. Google Analytics will provide you with basic website metrics such as sessions, pageviews, time on site, bounce rate and more. However, there is a huge opportunity to dive even deeper than that.
Scribe bridges the gap between old school on-page SEO and new school content marketing. The tool scores your content based on how friendly it is for people AND Google. I also dig the fact that you can do keyword research from within the WordPress editor.
The Site Auditor is a workhorse, it looks at every single element of a web page and reports what it finds (or doesn’t). Successful SEO campaigns are the sum of many working parts, optimizing your pages to their full potential is paramount in today’s competitive landscape. If you want a tool to thoroughly audit your web pages and return the results in an easy-to-read format, consider Raven’s Site Auditor.
RegisterCompass gives me a list of sites to analyze further. I then run those sites on LRT and OSE to get a better idea of their links and content. I will also look at the site on archive.org to make sure it hasn’t been burnt at any point.
Blackhat word creates the chaos in whole SEO market. That’s why people try to avoid Black hat tactics but over the period, SEO pros had researched what was wrong with that techniques and finally, they came on a solution.
Excellent post Lia, rich with useful content. Allow me to add that S.E.O can be addictive, once you start getting results so I would advise on wearing gloves…so to speak. Or perhaps I have an addictive personality, because I fell into it boots and all and loving every moment! Learned quite a few new tricks from your post, and I’m off to my own Blog.
Inclusion and Optimization of High Quality Images, Graphics, and/or Videos – The addition of high quality multimedia elements can keep visitors engaged on your website longer, increasing their likelihood of converting. These elements should be individually optimized so that the search engines can understand what they are.
On a side note, Redditors hate companies who self promote. These posts are often downvoted and the user is often called out to answer to the community. When you’re writing, stay true to providing value. Your content should be less self-promotion and more about helping users find the information that they’re looking for.

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Thank you sharing such a useful information with us. Its great post for purpose of ranking a website higher in the search results. Off page is used to improve the position of a web site. Keep posting…
The one downside to this tool is that it doesn’t show you how many people search for the keywords that it spits out. So you need to manually upload the keyword list into the GKP to get search volume info.
Hi Matt, just wanted to say thanks.Been scouring the web for months for certain SEO help. Found exactly what I was looking for in three of the first articles I read on here. Incredible info. Appreciated.
There’s a conversation going on around you. Are you part of it? Social media sites focus on giving people a way to connect and share thoughts, ideas http://markets.financialcontent.com/salemcomm.ksac/news/read/35871325 creations. Smart companies are figuring out ways to contribute to and become part of this conversation. Learn how to join in without stepping on toes.
It automatically runs a ranking report checking keyword positions in Google, and automatically sends me a keyword rank check report via email with details of each keyword position (and over time, this generates a cool graph of ranking activity).
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The winners of the auction are generally determined by something called ad rank—a rank that considers the maximum bid set by each advertiser, which can range from pennies to unlimited (within certain restrictions), and an ad’s Quality Score. Other factors that influence an auction include the type of device being used, the searcher’s language preferences, their location, and the time of day.
In the 1990’s, search engines used keyword density as one of its major determining factors when ranking websites. As search engines evolved over the next twenty years, the keyword density factor became less important – but still very relevant.
Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.
SEMrush is the most comprehensive solution on the market for incorporating a wide variety of features into a single spot. It’s easy to use and provides valuable customization so the learning curve is small and implementation is seamless.
4. Make navigation easy. You can do this by building clear text links to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like their navigation plain and simple—and so do many users.
I like SEMrush because it tracks rankings, it allows you to asses and audit your website for top-level SEO and meta issues. Furthermore the PPC’er inside me likes the competitor assessment elements, which also work for organic too of course.

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Alex, i’m so happy that i found out your blog, and your blog is the best SEO i’ve ever seen on the web. Thanks for the points shared and i look forward to knowing you better, because i really need you to help. Thanks
After the site is ready with above defined SEO optimization methods submission of website to various search engines, directories, forums is essential to generate backlinks. Backlinks can increase the page rank of your website, simply it increases the worth of your content.
This roundup covers 10 SEO tools: Ahrefs, AWR Cloud, DeepCrawl, KWFinder.com, LinkResearchTools, Majestic, Moz Pro, Searchmetrics Essentials, SEMrush, and SpyFu. The primary function of KWFinder.com, Moz Pro, SEMrush, and SpyFu falls under keyword-focused SEO. When deciding what search topics to target and how best to focus your SEO efforts, treating keyword querying like an investigative tool is where you’ll likely get the best results.
You can edit everything about your post to make as many of the lights as green as possible. You don’t need all green – sometimes you’d have to jeopardise your overall content to do it – but 75%-80% is where you should be aiming.
I also like to use this tool called Google Correlate. It helps you look at keywords that people queried when they searched the keywords you are targeting. Also SEM Rush is pretty pro for sniping competitors keywords.
To pull 20 e mail id’s it has taken me 5 hours, I have sent individual e mails to people in my niche, exactly simple and friendly mails the way you explained but haven’t received a single reply in last 4 days.
Worth reading Kunle. Your post contains great points for businesses looking to reach a wider audience. I’ve been wanting a solution from a very long time. I have also stumbled upon an e-guide which was pretty informative on online marketing tips & techniques for beginners. With your permission I like to share the URL of the link: http://goo.gl/S3ooK5. Hope others would benefit from this guide.
83. Link Building in 2016 – The HOBO Web blog is always an excellent source for information on anything SEO-related. But here you’ll find an even greater resource in this link building guide that’s been adapted and updated for 2016, written by Shaun Anderson. This 31-chapter guide starts from the basics of what link building is, to explaining what natural and unnatural links are, and proceeds to reinforce or dismantle new and old link building techniques. Reading this guide, you can learn what is still valid and what isn’t, or whether older techniques are successful again. Definitely a resource worth browsing, for beginners and advanced SEOs alike.
To follow SEO best practices for blogging in 2018, create longer content. Hubspot reports that the new sweet spot for a blog’s length is between 2,250 – 2,500 words. Search engines favor longer posts and visitors will spend more time on your website. If you need suggestions for your blogs, try using SEMrush’s “SEO Content Template.”
Go to http://www.webpagetest.org/ and test how many seconds it takes for your pages to load from different locations, internet speed and browsers. The analysis report at the end will also tell you which components of your page take too long to load so that you can remove them.
Off-Site SEO. The last post in the series will look at building links into your site and page and discuss analytics so you can determine what’s been working and what hasn’t and use the information to continue to improve your SEO efforts.
Building relationships enables marketers to build relevant, high quality backlinks to and from their content. When it comes to SEO, even with all the technical advances in search engine technology, there’s no getting away from the fact that links are still really important.
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Search engines are great at reading text on your website, but they still haven’t quite figured out how to look at the images on your site. To understand what’s displayed in a photo or graphic, search engines look for “alt text,” a concise written description (just a few words) about each image on a website. When writing alt text, be sure to accurately describe what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.
The SEO Spider Tool is an awesome website crawler. With it, you can get critical data on every URL. Download it and take it on a spin. You can use the Spider Tool to crawl up to 500 pages with the free version. It will let you know things like which pages have duplicate title tags and where you are missing important tags that will help indicate to crawl bots the content of your page.
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What you can do on your Website is pretty easy to see; how Google and others tie everything together is not. This is what happens offsite and it’s really where the rubber meets the road. Think of it this way: An expert grows their influence and reputation as more people cite their expertise, whether they are a big name in a small niche or a big name in a huge field. The same is true for Websites. And just like people, the more popular your subject matter, the harder it is to get through the noise. Keywords can only do so much; recommendations — in the form of links — from influential people and Websites are what will give you a real edge.
Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
AMP designs are a great start as in a recent Google conference, a Google rep stated AMP designs will have a ton of leverage in the mobile SERPs. With Accelerated Mobile Pages, Google loves speed and so should you! There are some restrictions with AMP, so make sure you consider some of the following. Google has to detect the AMP version of your content, therefore you will need to modify the original content version with a canonical tag for AMP pages.
Mike Levin is the Senior SEO Director at Ziff Davis, PCMag’s parent company. His career goes back 25 years to the halls of Commodore Computers, as an original Amiga fanboy to be beamed up by the mothership just as it imploded. Over his past 10 years in NYC, Mike’s highlights have included leading the Apple Store, Kraft and JCPenney SEO accounts whi… See Full Bio
Content adjustments stand at the core of any search engine optimization strategy. Fortunately, there are loads of tools and learning material instructing you on what to look out for when performing on-page optimization. Below, you will find some of the more pertinent articles and guides on the subject.
57. The State of Link Building – A comprehensive webinar by Linkarati, hosted by Jesse Stoler, which was recorded at the end of last year. Thus, what he discusses with his guests is extremely relevant to this year’s link building efforts.
While there are other techniques an ethical SEO professional will use to boost your rankings, these 10 DIY SEO tips form the basis for the search engine optimization tutorial to get you on the right track. Even eCommerce and other sites that are controlled by a content management system, which can create its own SEO challenges, can benefit by following these suggestions. And, if your keywords are highly competitive, you may not ever be able to rank in the top 10 search results, but you will move up in the rankings and you should find traffic to your site on the rise.
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This is a good list. One thing I’ve noticed is that many people have stopped focusing their efforts on building backlinks. Which confuses me because backlinks are still powerful and very much a staple in SEO. You need to focus on quality, not quantity. The fact that Google have cracked down on spammy backlinks is a good thing for all of us.
Comment link – The same concept as forum signatures where you would comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’,  you wrote ‘comment by How to lose weight’.
I’m a new marketer working in my first digital position. I work for a small property management company in Indianapolis and we use HubSpot for our CMS. We produce great content every week and most of our competitors don’t produce ANY yet they still outrank us for our targeted keywords. Any thoughts/advice?
Use Open Graph metadata: This makes your links look prettier on Facebook/Twitter/etc. Pretty links will get more clicks and more shares. If you have Yoast installed, then the plugin will handle that for you. Otherwise, here’s how to do it.
Want to get links from news sites like the New York Times and WSJ? The first step is to find the right journalist to reach out to. And JustReachOut makes this process MUCH easier than doing it manually. Just search for a keyword and the tool will generate a list of journalists that cover that topic. You can also pitch journalists from within the platform.
How to rank with the help of user engagement: To help improve your site performance, in the long run, using user engagement as a factor, you may need to use tools to gain insight on how much interaction your site pages is getting from visitors.

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Let’s say you’re looking for bloggers to outreach to for backlinks and content sharing. Where do lots of bloggers spend their time? Blog comments where they try to connect with their favourite authors.
Totally agree with you on this one. It is a common trait I guess. Tim Ferris said he had disclosed everything about how he got to where he is right now and anyone who wants to be at his place just need to read and follow but hardly anyone practices it but lets not bitter the mood with these thoughts 🙂
If you ask Google they will tell you that any links pointing to your website has to be natural links. Natural links are exactly what their name implies. A website owner or blogger likes another website or blog and naturally adds a link to his/her blog.
With search engine marketing, on the other hand, you pay to play on the SERPs. Essentially, you pay to show your ads to users who are actively searching for the keywords you’re targeting. You don’t need a high site authority in order to be able to show up on the first page of Google when you’re willing to pay for it.
This is an awesome post. Clearly you know your stuff, and I’ve spent the last hour just pouring over (only) the first few ideas you’ve presented here. Thanks so much. I’ll definitely be coming back for more!!
Google Analytics is the de facto analytics software, and the only tool for checking lots of data – but I find I log into my Clicky account more than I do GA these days – if all I want is a quick and dirty analysis of a page or keyword. Brilliant tool.
6. Include a unique meta description for each page. Include phrasing that has a call to action since it is seen under your title in many search engines. For example: Buy a used car today. We offer great financing for our used cars. To learn more about our used cars, trucks and automobiles call 1-800-used-cars today. Use no more than 155 characters.
With keyword research completed and metadata optimized, it is time to optimize the content. If the content was created with the keyword topic research in mind, you will have already sprinkled your keywords throughout the page naturally. With that in mind, let’s focus on some other on-page optimization elements.
168. Investing in SEO – Although this article is not related to taking your first steps in search engine optimization, I wanted to introduce it anyway because it throws light on the practical aspects of working in, and with SEO. In it, Jeff Sauer discusses how PPC is commonly favored in detriment to SEO simply because it delivers immediate results, and success (or lack thereof) can be easily measured. As a future optimizer, you may have to deal with customers and educate them on how your work brings improvements. Sauer’s article on Proving SEO Value is somewhat related, and worth a read.
Interstitial Ads: Google has confirmed it may choose to penalize sites that display interstitial, full-screen ads (below) to users on mobile devices. So be careful with interstitials—particularly those that block users from reading content as soon as they hit your page.
It’s also important to point out that links ON Social Media platforms are mostly nofollow so rarely impact your website’s actual SEO. So don’t go flinging around your website URL on social platforms thinking it’ll improve your SEO because that just isn’t the case.
To sum it up, you need to remain on the right side of Google, one way or another. Specifically, do not try to game the system — it will not work in the long run. Instead, make sure that your anchor text is natural (avoid over-optimization, use relevant anchors, do not link to low-quality websites), and use keyword-rich links once in a while to help you rank.
Interesting pictures get shared on Pinterest and social networks. Getting users to tag and comment on photos also makes your content unique. Your brand grows stronger as word of mouth spreads. With optimized images, you can even pull in more traffic from Google image search.
“We do SEO, and nothing but SEO. That’s because we want to focus all our energy on doing SEO as brilliantly as we can. Oh, and because it’s the single highest-performing digital marketing channel out there for many of our clients.”
Online businesses working on improving their SEO can positively impact rankings with on-page optimizations and off-page efforts. Paid search results can be more directly affected, but are still subject to algorithmic ranking factors such as quality score. Higher organic search rankings often enable ecommerce stores to lower their advertising spend, effectively balancing out their SEM visibility. Though hiring an in-house or freelance SEO specialist can seem expensive, the ROI can be significantly greater than continuously paying for PPC ads.
SEO and SEM are not competing services. SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.
On the voice and natural language side, it’s all about FAQs (frequently asked questions). Virtual assistants and smart home devices have made voice recognition and natural language processing (NLP) not only desirable but an expected search vector. To predict how to surface a business’ results in a voice search, SEO professionals now need to concentrate on ranking for the common NL queries around target keywords. Google’s Quick Answers exist to give its traditional text-based search results an easy NL component to pull from when Google Assistant is answering questions.
There is a lot involved with search engine marketing. In fact, it can be a bit overwhelming, even for those with a great deal of experience. The good news is that by taking it one step at a time, it is not hard to learn. And once learned, search engine marketing can provide an effective method of driving highly targeted visitors to your web site.
Flash might look pretty, but it does nothing for your SEO. According to the Search Engine Journal, “Frames, Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.”
Most businesses use website plugins that automatically create product feeds based on the content of a website. This means the more each product page is optimized for the best keywords, the more impressions it will receive.
Google has been experimenting recently with the number of character spaces they allow brands in their titles and meta descriptions. Although the increased length has not been universal, the brands that do receive the additional space have been noticeable. The meta descriptions have more lines and stand out on the SERP. These brands now have more space to use keywords to match user intent and show why their site is the superior choice to the others on the SERP.
With all the challenges of running an e-commerce enterprise, few businesses think about unique content on product pages. Many pull product information from a database, leading to duplicate content problems.
While this may not provide you with all of the statistics and search volumes, you can start to get an idea for what keywords show up the most. And then you can cross reference it with any other software you might have.
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“Organic” search engine marketing (organic search listings) combines the best practices of creativity, technology, usability, copy, and online promotion / PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page, site, video, or image and combine the content information with external elements such as links and user behaviors/preferences demonstrated over time for a domain, content source, or specific content element.
If your website is beginning to grow in content, it may be a good idea to begin categorizing your URLs. If you have an overwhelming amount of content, Google needs to sort it out first. You can help search engines do this by creating a URL structure that categorizes your content. “www.kyleeggleston.com/children/identity-protection” is an example of an SEO-friendly URL structure. You may also notice the use of dashes in the URL. Search engines favor dashes over underscores. The reason for this is because underscores are considered ‘alpha characters’ and do not separate words. Dashes are word separators, but should still not be used excessively at the risk of looking spammy.
Awesome article. This blog represents all experts SEO tips at one place. This information is very useful. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. Thank you for sharing it. One more blog for worth sharing related to hiring SEO agency is [link removed by moderator]
To automate the guest blogging research process, you can use social media, Twitter to be more exact. I recommend you to use Topsy, which can send email alerts when keywords you want to track, are posted on Twitter. For example, to get email alerts when someone on Twitter mentions a keyword like ‘seo guest blog’, click on the Settings icon and then on ‘Get email alerts’.
Search engine optimization, or SEO, is different because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search.
STAT – What I love about STAT is the ability to scale research across an industry or massive data set. If you’re working with a ton of variables and want to find holistic trends across clients or competitors, this is your tool.
Hi Reid, it’s really fantastic job . You just eased the work for any SEO professional. Some tools i am already used but will try on the rest which appeared new for me. You can also add SEO Tools Check to your list as i got it too useful and it is 100% free . You can check it at https://seotoolscheck.com. I hope you to continue the job ahead. Thanks

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If you’ve seen ads appear at the top or right of search engines, then you already know what SEM is. When your ads display in these optimal, highly visible positions, your business can have an edge over your competition. Plus, most searchers only click on the first few results, which gives these premium ad spots a visual advantage to catch the attention of your future customers.
A couple of years ago, fellow Ahrefs’ writer David McSweeney did exactly this—he tapped into the success of a Coke viral that was doing the rounds to pick up over 100,000 visits to one of his websites + links from the press.
Onsite SEO Depending on your current website, onsite search engine optimisation can involves making changes to the cheap and healthy shopping list and structure of your website thus improving it for both search engines and users. Geeky are one of the UK’s best SEO marketing services.
I got you covered in this guide! Here is my list of the 100+ best SEO tools that you should be using in 2017.  I have done the heavy lifting for you by compiling a list of recommended, tried and trusted SEO software reviews. Rest assured, you can rely on them for their outstanding results as I use them daily for my client’s at SEO Expert Brad.
It shows you keywords that tend to get searched for together. For example, let’s say you pop “gluten free” into the tool. Google Correlate tells you that people searching for “gluten free” also search for “cheese gluten free” and “flour gluten free”. Very cool.
140. SEO Mastering – First of all, for you beginners, I recommend this forum because it’s got a special SEO Basics category where you can go find solutions and answers to your questions, or create new threads if there are unanswered issues. Later on, you’ll learn to use forums not just for delicate issues that require in-depth knowledge, but to inform your keyword and overall marketing strategies.
Finally, I’d go back to basics and get the best web hosting possible. It may not be a tool per se, but it’s an often-overlooked aspect of SEO that has an indirect ripple effect on so many influential ranking factors.
I am new to blogging and after reading this post of your, it looks like to me as i have got some kind of treasure. I have learned many new thing from you, now i am just hoping to do these things perfectly and get some good traffic for my blog.
Using the Ahrefs organic search report, you can see which keywords help your competitors rank in search results and how much traffic they bring. Find their organic traffic and what drives visits to their pages to reveal keywords you don’t use. This Content Gap feature provides the best possible coverage with over 240 million keywords in the United States alone.
You can no longer match your SEO efforts with PageRank now that Google has removed it. When comparing your site to other brands or competitors, use SEO tools like Moz’s Domain Authority or Ahrefs’ URL Rating. These are not a replacement for Google’s PageRank because they aren’t 100 percent accurate, but it’s a good starting point.
MozBar is accessed using a toolbar even though it can be integrated into search engine result pages. It provides a lot of crucial information related to SEO like alt text, meta tag, title tags, contents of the web page and the likes.
Look, we understand that trying out SEO for the first time can be a bit nerve-racking. It’s kind of a funny idea; marketing by beating search engines at their own game. But, if you want to take your business to the next level, you cannot let fear hold you back. Give us a call or send us a message.Open a line of communication with us. Our team-members are waiting for your call. You don’t even have to make any long term
The first point is important. Optimizing for rich answers requires you to optimizing for your target keyword as well. Getting your page to rank on the first page of search engines will increase your chances of getting into the rich answers box.
If you ask Google they will tell you that any links pointing to your website has to be natural links. Natural links are exactly what their name implies. A website owner or blogger likes another website or blog and naturally adds a link to his/her blog.
12. Link out. Search engines give more importance to Websites that link to other related sites, especially if they’re local to your city or state, or industry. Create a “Resources” page with keyword-rich links out to other sites.
It might be best to stay away from webinars or classes you can simply find on YouTube or other free video platforms, because they are harder to vet, and may advise you to practice gray, or even black hat SEO techniques. However, I do mention a couple of YouTube resources below that have been posted by good names from SEO, so they are definitely useful and will teach you plenty effective things.
Search engine optimization is not an overnight job. It requires a well-orchestrated content and link building strategy, as well as the patience to monitor your progress over several months. Before jumping into the SEO arena, it is extremely important to distinguish between White Hat SEO and Black Hat SEO techniques.
I believe you can learn something from everyone—as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us. For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is […]
In my view, MozBar is one you cannot optimize your website for SEO without. Best known for its Domain Authority metric, Moz has been around almost as long as I have. It is a web browser extension which can be used in Google Chrome and Mozilla Firefox. It is helpful in providing the metrics about the websites you visit.
2. Ahrefs: The best link analysis tool out there. I use it every day to analyze competitor link profiles, see which content types are best for link building in different industries and measure link acquisition efforts for client link building campaigns. 
Once you click on the browser after installation, the extension will send a search request to Google to see if there are pages similar to the one you are viewing. It also comes complete with links to the page and a thumbnail preview.
Authority Labs is a rather handy tool, thanks to it’s ability to track and graph the keywords for your site. Performing daily check of the keywords you’ve highlighted, then turning the findings into a weekly report.
Ad groups allow for each campaign to be further subcategorized for relevance. In our hardware store example, one ad group could be for different types of rakes or varying models of leaf blowers. For the power tools campaign, one ad group might focus on power drills, while another could focus on circular saws. This level of organization might take slightly longer to set up initially, but the rewards – namely higher CTRs at lower cost – make this effort worthwhile in the long run.
Your web site should also prioritize people over search engines. After all, it’s people who are visiting your site and making decisions on whether or not to purchase, subscribe, or form relationships with you. That said, simply using SEO tools isn’t going to lead to a successful SEO campaign, but if you’re just getting started with SEO (and you have that solid content marketing strategy in place), I’d go with the basics and use Moz Pro, Screaming Frog, and Twitter.
If you’re an e-commerce brand and you’re not using Instagram, now is the time to start. Based on Instagram’s early success with shopping features, they are starting to roll out to thousands of businesses that sell apparel, jewelry, or beauty products.
Location or placement. Let the product featured on the page stand out and shine. Give it space. Don’t clutter it up with other suggestions. Don’t waste your best location on products that don’t sell and are not popular.
When you are running out of keywords even on the Google Keyword Planner and need some newer ideas, Ubersuggest is a perfect alternative. This software helps you plan your target keywords and increase your website’s rankings.
SEMRush is one of the few SEO tools that I couldn’t live without. Unlike most keyword research tools, SEMRush works by showing  you your competitor’s top keywords. So rather than grinding away in the Google Keyword Planner, just pop a competitor URL into SEMRush and you’ll see every single keyword that they rank for. #solidgold
Hi, I love my site and I am surprised everything is working so well since I am a newbie to this type of thing. Everything was working fine until 3 days ago. I was scanning my products on the website on my mobile phone and I notice that 9 products were not showing up. I searched my website on the laptop and noticed the same problem. All my products are listed on wix.com. So I’m wondering if I push the wrong button some where. I also resaved these items and made sure that I clicked for visibility but to no avail. Help!
However, while bidding $1,000 on every keyword and ranking #1 for every relevant search sounds nice in theory, most businesses have to play a balancing game between ranking higher and paying too much for clicks. After all, if it costs $17.56 to rank in position #1, but you can only afford to pay $5.00 per click, bidding $1,000 on a keyword to guarantee yourself the #1 position would be a great way to bid yourself out of business.
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#3 of Best SEO Companies of March 2018 – Boostability has a powerful team of experts that know how to help small and mid-sized businesses reach new, more, and better customers through online marketing. The company delivers cost-effective solutions that maximize their clients’ money making potential through increased web exposure and brand awareness. Their services include SEO, social media and website services. Boostability also works with partners that offer their white-labeled SEO, social media, and website building services to their small business clients.  
SEMrush – We’ve recently started using SEMrush for our campaigns, and have found it to be an excellent program for tracking and organizing landing pages vs. targeted terms, as well as pinpointing technical issues.

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Automatic bidding is a great option if you don’t want to set up bids for each single keyword. However, you will be losing some control over keywords and won’t be able to create keyword specific bid strategies. Start with manual bidding and then switch to a cost per acquisition (CPA) bidding once your campaign has accumulated enough conversions to be able to predict how to automatically serve your ads to get more conversions at a lower cost. Google requires 15 conversions a month to be able to run CPA bidding, but the more conversions you have, the more effective this bidding strategy will be.
Let’s say you’re looking for bloggers to outreach to for backlinks and content sharing. Where do lots of bloggers spend their time? Blog comments where they try to connect with their favourite authors.
As a bonus, make sure that at least 2 minutes of every break is spent getting up, walking around, stretching, yoga posing, or doing some short exercise like jump rope or some push-ups. Not only do you help prevent those dreaded neck and shoulder aches, but some studies show you reduce your risks for a wide array of various illnesses by double digit percentages.
167. The Basics of Search Engine Optimization – This book by David Burdon is a free PDF you get instant access to. Although published in 2005, it covers just the basics, so there’s little worrying about relevancy. The booklet is to the point, and includes a short glossary at the end.
What a fantastic article! So helpful and with the relevant tools and resources included. Thank you very much for taking the time to write this so well and make SEO accessible and a little less scary for those of us who are representing small businesses.
61. Hubspot’s A Beginner Guide – This article by Hubspot (written by Rachel Sprung) is quite insightful and provides fundamental knowledge on researching keywords. It is very nicely completed by another Hubspot article, Keyword Research 101, written by Samantha Winchell. The latter article however, focuses on alternatives for research and presents you with resources and methods.
The Site Auditor is a workhorse, it looks at every single element of a web page and reports what it finds (or doesn’t). Successful SEO campaigns are the sum of many working parts, optimizing your pages to their full potential is paramount in today’s competitive landscape. If you want a tool to thoroughly audit your web pages and return the results in an easy-to-read format, consider Raven’s Site Auditor.
In SEO, the proper use of redirects in crucial. The standard is a 301 redirect, which is interpreted by search engines as a permanent redirect, hence it passes almost all of the SEO value from the old page to the new one. A 302 is a temporary redirect, on the other hand, is considered a temporary redirect (like for site maintenance or time-specific promotions, for example) so the SEO value of the redirected page is not passed to the new destination.
The theme should also support the correct usage of headings (h1, h2, h3…h6) and title tags. You should also go after WordPress themes that integrate the Open Graph meta tag to enhance social media sharing.
Keywords have been around since the beginning of the Internet. But black-hat users abused the search tactic, resulting in Google changing its algorithms. However, keywords are still a vital component of successful SEO. When used properly, they can increase the amount of targeted traffic that comes to a website. Rather than abandon keywords, companies need to double-down in 2018, but in the right, “white-hat” ways.
KWFinder helps you get the Keyword that will help you drive highly targeted traffic. Using Questions based Keyword research option you can quickly find long tail keywords that are related to problem solving. It’s no brainer that problem solving content helps us get more targeted traffic & conversion.
WordTracker has its own internal index of keywords. Why is this important? Well it means you can come across long tail keywords that the GKP simply won’t show you. WordTracker also provides organic first page competition data.
This is a great article. I always forget about subdomains. This is something Im going to be experimenting with shortly. If a website is fully optimized, are could tags truly useful? Im curious your opinion. Thanks.
Of the tools I rely on most, I’d have to say that Screaming Frog is most certainly #1. For technical onsite optimization, I feel it is a powerful tool to give an SEO all of the necessary checkpoints for a strong foundation.
5. Make sure the title of each page is different. Mix up your keyword combinations and phrases and don’t use more than 70 characters. You can use more, but each word takes weight from another as you keep going. The first words in the title matter most.
Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high quality visitors from search, but it’s also a way to improve the user-friendliness of your website and increase its credibility.
RevLocal, the leader in personalized digital marketing.RevLocal helps businesses maximize their online presence with a personalized approach to digital marketing. RevLocal optimizes its approach for the ever-changing digital landscape to ensure local businesses are visible and relevant online… View Profile
It was originally designed for bioinformatics and DNA sequencing but has evolved as a system for general big data analysis—equipped with many integrations that help for SEO data analysis and automation.
As my past client, an advantage to working with Best Dallas SEO is that I will be maintaining a very close relationship with SEO consultant Jeff and the whole team. He will have direct access to me and my strategies and can consult with me on your situation at any time if my input is required.
You can start by launching an influencer marketing campaign to establish your online visibility. From there, you can slowly build yourself as an authority based on different factors such as your site’s Domain Authority, social proof (testimonials from customers and social media shares), and blog comments, among other factors.
2. Inside Search – Check this out for more accurate and detailed information on how search works, what algorithms are and what they do, and how Google works to fight spam in order to give you only the most relevant, freshest results. The page also leads you to their Webmaster Guidelines, which provide essential information if your aim is a relationship with Google’s algorithms. All in all, you should pay a lot of importance to Google’s support website and articles, since they lend crucial information.
And it usually makes the search results look kind of stupid too. Imagine you are looking for a local SEO consultant. You search and see 7 results that all look the same with almost identical titles starting with “Cityname SEO…”
Train yourself to work for 52 minutes without interruptions, conversations, distractions, or outside interference. Then break for 17 minutes and don’t look at, think about, or do any work. This blend of power focus and clear cut mental/emotional relief will palpably change your production levels.
The best way to find an SEO, and for an SEO to get clients, is via references. Attend a reputable show, such as SMX, or a local search marketing association meeting. Identify one or a few speakers who you like, and ask who they would recommend for your needs.
Want to know if your 301 redirects are set up correctly? Or how about canonical URLs? Or maybe you’re not sure if your robots.txt files are blocking Google from indexing your pages. HeadMasterSEO lets you check these potential issues on huge lists of URLs with ease.
There are so many different features of Moz Pro, that it’s hard to define only one primary purpose for this software. Rank tracking, on-page analysis, keyword research and Local SEO are all areas where Moz has created different tools to assist with SEO campaigns.
7. Take the mobile revolution seriously: Mobile devices are growing fast. Delays in developing your mobile site can kill your online business. What experience are you giving mobile users and how can you improve?
While SEMrush offer a broad spectrum of tools in their suite, as with many audit tools, it only really touches the surface. Technical SEO’s and developers combined working on larger websites can gain a massive amount of actionable information from DeepCrawl. It has solid Analytics integration and an amazing depth of crawl data. I particularly like the dev vs live facility so teams can understand the impact of changing their website and it’s architecture. Pretty powerful stuff!
1. AWR Cloud: Tracking how groups of keyword phrases are ranking is essential to having a birds-eye view on how your campaign is performing. Advanced Web Rankings allows me to track my position gains and keep an eye out for areas of improvement.
“PageTraffic delivered solid top rankings within 4-5 months, even though we are in a very competitive industry and the site was dynamic. We had talked to a zillion SEO companies before deciding on PageTraffic and was pleasantly surprised by their aggressiveness.”
For the purpose of this article, when we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections…
Hi Alex! Thanks for replying. Yes, by website provider I intended to say the platform where I have built my entire website years ago (IMC) I had provided you with my website address in my previous post). I do not have complains about the quality, speed or content size available on it, and since I was happy with the graphic results I did not really intended to migrate. But I do find strange that a high quality website builder like this displays so few SEO options to be managed. Unless my level of knowledge on SEO structure is so low that it is preventing me from any basic SEO improvement… I do not know. As I said before, I unfortunately did not find the links you mentioned in order to make the right SEO improvements. 🙁
Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.
A Chrome extension (also available for Firefox) that dynamically inserts keyword research info into the sites you visit most. For example, Keywords Everywhere will insert monthly search volume CPC info into your Google Search Console reports.

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Even though the value of the H2, H3,…, H6 tags for SEO is debatable, it is still generally a good idea to include your primary keyword in your H1 tag, make sure there is one H1 in the entire page and that it appears before any other heading tag.
Lehmann-Haupt agrees: ‘Only ten companies can be in the top ten results, so that’s not necessarily a fair judgment… If I ran an SEO firm, I probably wouldn’t even try to have my own firm in the top ten, because the cost and effort ratio isn’t worth it sometimes.’
I received thousands of emails from people thanking me for my inspirational and motivational words, telling me how much they were helped by them; and how gifted I was at writing about complex emotional issues. But I gave up my passion and life’s work for the financial stability afforded by SEO consulting.
This was a amazing article. First of all i would like to appreciate the effort that has been put into writing this. Every point is supported by lots of pics making it quire graphical and easy to understand. Moreover all the points mentioned were quite awesome and helpful.
Good point about Delicious. As another Backlinko reader Christian Sculthorp pointed out in the comments you can use scoop.it the same exact way. And you may have more success there because it’s probably more active than Delicious right now. SEO is still a lot of pestering, but GOOD SEOs pester people that want to be pestered 🙂
SEMRush – SEMrush is an all-in-one online site audit and competitor analysis tool. This probably the best all-in-one SEO tool for beginners to get insights about their site and competitor sites, too. SemRush is a paid monthly subscription.
Open Link Profiler comes to your rescue in such a scenario and helps you in checking the backlinks for your site for free. All you need to do is enter a domain name in the search box given on the website and click on Get Backlinks Data. This would provide you with the immediate link analysis of your site.
SEMRush is the most versatile SEO geek cheap shopping PPC tool on the market, as long as you know how to use it. It will help you save a lot of money and time, and show you the perfect opportunities to get marketing results that matter.
In Module 3, we’ll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you’ll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You’ll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms.
Next, you’ll want to make sure all of your content is well-organized in categories and subcategories. Create an ongoing list of your main blog topics, and assign at least one of those categories to each blog. Google is able to see this information and use it to figure out what your content is about; it’s also a valuable opportunity to showcase some of your target keywords and phrases.
MixMax – Outreach is going to be an important part of that – whether it’s outreach for blog articles, link backs, etc., and MixMax makes it easy to track who has opened my emails, and follow up with them if they haven’t responded.
With the SEMrush workflow, identifying opportunities to increase brand awareness and reacting to them right away is easy. The whole team has access to the platform, so execution is streamlined because everyone is on the same page. Insights are translated seamlessly, keeping everyone up to date.
2. Pixabay offers free images, which can be downlaoded in a variety of sizes, given custom urls, alt (and title tags), then integrated into SEO efforts both to break up the writing (providing eye relief) but also to capture attention and hit home a point. If you know any photoshop or other image manipulation software you can take base images, add key facts or quotes related to your blog or page topic, add small graphics, adjust the size, and really turn a good starter image into a great unique addition.
If you master SEM techniques, there are other businesses that will pay you to help them. Running a search engine marketing service can be a lucrative home business. The key to getting started is to be able to show proof of your results, including organic search ranking for keywords, as well as income or other results from paid search. 
Once I’ve completed my analysis, I drop all of the backlinks for the top competitors into a file and sort it by Domain Authority. I can then work with this list to eliminate all of the pages that are not indexed in Google, that have low Authority, low TitleRank, etc and voila I have a phenomenal list of link prospects.
176. UX Design for Mobile Developers – Going mobile is not just about adapting your SEO tactics (such as keyword research), but about adapting your site to offer your users an excellent experience. This in-depth course on mobile UX is aimed at web developers, but since it’s free, you may want to go over it just to know what’s expected, and to know what to demand of the mobile devs you’ll be working with. It’s 6-weeks of neatly packed information for beginners in video format, plus exercises to help settle everything you learn.
Your website should be functioning. Get rid of flash elements, pop up adverts which annoy users and search engine crawlers, have a clear “about us” and “privacy pages”. Why? Because Google gives positive points to websites which have those pages. Avoid writing for search engines and keyword stuffing. I have been working on multilingual websites and still see many websites stuff their pages with 40 keywords.

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1. Internal links which is used to entice readers to other content which you have written. When you are writing content, you should always link to your own content which you want to rank and which augments the topic of discussion for the current topic. This reduces the bounce rate which sends positive search engine signals
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Encourage Your Customers to Link to You. Do your customers wear your t-shirts or drink coffee from your mugs? Why not extend your corporate promotion to the web? Send your trusted partners partnership badges and your customers graphic icons that link back to your site.
I’ve separated the wheat from the chaff for all of you willing to learn SEO, and organized it in a common-sense list that will guide you through the steps. Below you will find some of the best free and paid resources for learning SEO. Grab a notebook, a pen, and start your online education!
A compelling call to action (CTA). Whether you want a visitor to make a purchase, give you their contact information, or download a file, the CTA should be easy to spot and optimized to get the most conversions. Will your mailing list get more sign-ups with a button that says “subscribe now,” “register today,” or “sign me up?” You may need to do some testing to find out.
A couple of years ago, the general best practice was to target one or two keywords on a page. This keyword(s) would be used throughout the whole page multiple times to get the most search visibility. The repetition generally worked, but the content quality suffered. Luckily, Bing, Google,and other search engines have become more sophisticated. Today, you should be creating pages that can target multiple keywords, if not hundreds. These types of pages typically perform better because search engines can associate long-tail and other semantic keywords to the page. With search engines getting more sophisticated, this doesn’t mean that you get off the hook by not conducting keyword research. Instead, you should be thinking of a different way to do keyword research.
“User engagement is just as important as any other on-site element in this day and age,” says Matt Banner of OnBlastBlog.com. “If a visitor enjoys your website, they’ll stay on your site longer, visit more pages, help contribute to a lower bounce rate for your site overall, and most likely become a returning visitor.
These are not exactly go-getter types, much less people who may eventually land within the parameters of a given market segment one of the readers of this blog may be targeting. They’ll get by on government assistance and nothing more (except for the ones who discover selling drugs) once their parents kick them out of the house.
Sometimes when you are at the beginning of your SEM campaign, it can be difficult to get a decent ranking organically. This is especially true if there is a lot of competition in your field. If you are finding that this is the case for your business, it may be worth it to invest in some paid SEM.
The post at Northcutt is not the definitive way to rank for the rich answer box since we are dealing with Google algorithm here, after all. Its algorithm can never be reduced to an exact science consider of how unstable it is. However, the post should give you a good idea of how you can increase your chances of getting your page on top the top of search results.
Best SEO tools for website analysis are: Small SEO tools download/best-seo-tools-reddit best seo tools reddit ye ease http://strangerimagine we can search a lot of best seo tools list and here is the best collection from them
To easily keep a record of your links, you can again use Monitor Backlinks. It allows you to add tags to your website’s links, get email alerts when your website earns a new link or when one of your old ones are being removed.
With expert assistance from our online marketing team on your web content, on-page factors, coding, keyword analysis, links, and social media, it is possible to increase success for your over-arching business goals through SEO. At Arcane Marketing you get a proactive partner with transparent reporting, accountability, and excellent communication.
Attempting to replace a dead link with your own is easily and routinely identified as spam by the Wikipedia community, which expects dead links to be replaced to equivalent links at archive.org. Persistent attempts will quickly get your account blocked, and your webiste can be blacklisted (the Wikipedia blacklist is public, and there is evidence that Google uses it to determine rankings), which will have negative SEO consequences.
There are elements of SEO where science and art must intersect but for gathering of competitive information – the things that tools can do, then there is really nothing more powerful than Google itself and it will always be free.
The most popular vehicle for paid online searches is Google AdWords, due to its leading market share in the search space. The second-most widely used paid search system is Bing Ads, used on Bing and Yahoo search engines.
Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time. However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies.
SEO and SEM are not competing services. SEO is considered a subset of SEM services. If you want best online shopping cheap conduct business on the Internet you need to be visible in both organic and advertised links, which means a small business needs both SEO and SEM.
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165. SEO – From Beginner to Boffin – Brian Bentley has a very direct, pragmatic and technical approach to SEO, perhaps thanks to his scientific education background. His eBook approaches SEO as a science, looks down on Google, and practically convinces you that you can be successful. It provides you with theory and pragmatic approaches, gives you cues on technical aspects of SEO, and even gets into detail about the more popular social media platforms.
Imagine reading a newspaper that didn’t have headlines. You would have to read half of the article before you knew what it was about. Adding headers and sub-headers is like adding headlines to a newspaper. It gives context to your content before a user dives into it and it also helps organize all of the information. A common best practice is to work the keyword into the H1 header.
Through keyword and content research, link building, and niche monitoring, Ahrefs promotes the improvement of marketing and SEO strategies. By crawling over six billion web pages daily, indexing twelve trillion links, and housing thirty petabytes of storage,
Wow! This is awesome! Lots of good tips here. I used to do a lot of SEO but stopped when the latest update came out. I’m getting back into the SEO game so this post definitely help out a bunch! Appreciate you for sharing this! Keep it up!
Every business, no matter the size or industry, has a website that usually includes webpages listing the key products and services it’s trying to sell. Most also have other webpages devoted to targeted content the organization needs surfaced more prominently in Google’s search results than its competitors. That’s what the “optimization” part of SEO is looking to accomplish. It’s a nitty-gritty game of keyword- and research-driven leapfrog, made significantly more complicated by Google’s penchant for changing all of the rules every few months. That’s where SEO tools come in.
With the SEMrush workflow, identifying opportunities to increase brand awareness and reacting to them right away is easy. The whole team has access to the platform, so execution is streamlined because everyone is on the same page. Insights are translated seamlessly, keeping everyone up to date.
I just want to thank you for such a remarkable list and especially the tools were much effective and helped me improve my SEO and I have applied many new strategies through this. So thanks for sharing it.
4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.
You can also set up alerts for any keyword, so when someone mentions one of these on their website, you get a notification. This is a useful feature for tracking your competitors online and responding to opportunities immediately.
LinkAssistant manages all of your links in one place. Spreadsheets, manually browsing and losing data are no longer issues. It helps you find relevant link opportunities, and you can see the top ranking websites and competitors in your niche. Monitor your links, so they bring value without penalties.
Thanks a ton for sharing such a great article along with excellent off page SEO tips. Off-Page optimization is an essential thing to focus on to rank any keyword of the site. I appreciate the hard work you’re doing to write these long articles to help newbies.
Brian, you have done great job by sharing this techniques. Since long time there are some routine activities which people are following but, it is time now to do something new and the tacticks you shared will be very useful. Thanks for sharing this with us.
Well, Google has also been proven wrong, time and time again. From my own personal success of utilizing social signals to increase rankings, my company’s success with our clientele, my colleague’s success, and other SEO marketers I collaborate with – all of us have seen that Google is flat-out lying to us when it comes to social signals impacting rankings.
SEO isn’t dead. You just need the right approach. With the best SEO tools 2017 you will have plenty of help. Do share with us if you use some of the best SEO tools 2017 above or something else entirely.
Excellent post Lia, rich with useful content. Allow me to add that S.E.O can be addictive, once you start getting results so I would advise on wearing gloves…so to speak. Or perhaps I have an addictive personality, because I fell into it boots and all and loving every moment! Learned quite a few new tricks from your post, and I’m off to my own Blog.

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Monitoring your backlink profile is essential. Monitor Backlinks provides you with a solution. With the help of this tool, you will be able to figure out exactly where the bad links are and work on solutions. You can also check the new links used by your competitors.
Review: Overall Sitebulb looks to be a great ‘allrounder’ in the site audit category, and its flexibility will be useful for experienced SEO’s and newbies alike. Disclosure: I am an affiliate for Sitebulb. You can get a FREE 14 Day Trial of the tool by clicking here (AFF).
AnswerThePublic – This is a very simple and free keyword research tool to help you if you are creating content around a specific topic. You can use this to find out the type of questions people have about particular topics.
Because search engines crawl your website for relevant content, you want to ensure those search engines find what they need on an adequately indexed site. Create quality XML sitemaps to boost your indexation and leave none of your content unnoticed.
I know. I know, linkbuilding is hard and you sometimes get in a rut when prospecting for website to reach out to. It happens. That’s why there’s Inkybee for prospecting blogs and people we want to build relationships with. It’s an AWESOME prospecting tool – but don’t take my word for it Try Inkybee out and see for yourself!
The more open you are, the better, and that rule applies to redirects as well. One formerly popular tactic was to set up “sneaky” redirects, which take a user headed for one page and lead them to something they didn’t originally want. As a scheme, this could serve to help you get more traffic to a sales page by poaching traffic from other, more organically valuable pages. Doing this, of course, is a violation of user trust, and is considered deceitful. If Google catches you doing this, they’ll make you regret it pretty quickly. Ensure you don’t have any sneaky redirects set up, and if you do, remove them.
SEO isn’t dead. You just need the right approach. With the best SEO tools 2017 you will have plenty of help. Do share with us if you use some of the best SEO tools 2017 above or something else entirely.
Sir, can google AdWord’s free keyword research tool be used completely over Semrush or other paid keyword research tool to make a WordPress website completely seo freindly? I asked this question because at present I could’nt afford the price of semrush or other paid premium services.
ScreamingFrog – What’s not to say that hasn’t already been said about SF. If you’re in the technical SEO realm, this tool is for you. The ability to quickly diagnose issues at scale is what makes this tool so powerful!
Because search engine marketing puts you directly in front of users who are actively searching for what you have to offer, SEM can be a great investment for your business. Outranking every organic result your low-funnel potential customers see is an enormous advantage, even if you do have to pay for every click.
If you do any kind of reporting – whether for clients or yourself – SEO Tools for Excel can save you hours of time. For example, if you track data in Google Analytics, it can instantly be exported to an excel document using the tool.
In the guest blogging world in particular there are many people who create sites with little value and populate them with guest content. Many of these sites have no social engagement, high PR because it’s from an expired domain or fake, and other indicators. Using OSE I can quickly identify unhealthy sites and make a quick decisions about them.
Buzzsumo — Finds the most linked-to and shared content in any niche, along with your competitors best-performing content. If you have content already, it can uncover influencers who may amplify said content.
139. Digital Point Forum – This is another forum that’s got a very active SEO community, with threads going as far back as 2006 that are still active. Threads with hundreds of thousands of views and even hundreds of replies, which are both good indicators on the value of the topics and the community itself and how involved the members are. Here I’ve linked directly to the SEO category, but if you go back to Business & Marketing, you can find topics like Google, Yahoo, Bing, other search engines, General Marketing, Social Networks, eCommerce, PPC, and more.
When I started out, I was only doing Dallas SEO consulting as a way to work from home and be independent, so that I could do what I’m FINALLY going to do now with my life. But then it grew and took on a life of its own. So here I am back at the beginning of the journey, just much wiser and better equipped for navigating the next phase, and with a few more tricks in my pocket.
BrightEdge also tracks your competitors’ search campaigns, so that you can react to changes in your industry and stay ahead of the trend. I especially like their Data Cube, in which users can identify which channels are perfect for content delivery, the right content type for particular target markets, and topics that generate the most buzz.
Wow! This is awesome! Lots of good tips here. I used to do a lot of SEO but stopped when the latest update came out. I’m getting back into the SEO game so this post definitely help out a bunch! Appreciate you for sharing this! Keep it up!
Link building remains an important element in any SEO campaign, because if high value websites link to your business, search engines view your site as having greater authority. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality.
16. Search Engine Land’s “What is SEO?” – As you learn more about SEO, you will realize that Search Engine Land is one of the most valued sources for information and news. You might like to subscribe to their newsletter or follow their website closely for reports on Google and the SE optimization industry. Their SEO guide is very well divided and explained, and offers a lot of actionable advice that can be useful to beginners and pros alike. They’re also quite proud of their Periodic Table of SEO Success Factors, which lists what they have found to be the most important elements of optimization.
SEO is difficult these days. Google are always changing what is important in the struggle to get a website ranked highly. Gone are the days where the best SEO companies could just create 1000’s of backlinks. These days a top search engine marketing service will need to work hard making appropriate changes to your website. No longer can the SEO companies add your keywords within the text, header and links. SEO in the UK must be done in the right way or Google will penalise your website and you will lose any rank you had to start with. Plus, you’ll be hundreds, if not thousands of pounds out of pocket.
SEO Jumping Spider aim to get your company visibility where it needs it. They have the expertise and experience in SEO and organic search to be able to advise and guide your business. They help your website to perform better http://studio-5.financialcontent.com/mi.macon/news/read/35871325 keeping up with updates and improving your SEO strategy.
Optimization of Web Pages for Improved Site Speed – The simple truth is that fast websites attract and keep more visitors than slow websites. That’s why site speed is part of modern search algorithms.
Hi, Can I post links of my website on different blogs (those are created by me so that I can make backlinks with quality of content on the blog). Will this improve my website ranking for the links ? Or will it be penalised by google ? Please advise.
We often fail to see that websites, with all the data and glorified images, are representations of ideas. Ideas that belong to people. The real challenge for online marketing experts in the year to come is forcing you to get involved in the human element of web data. 
The best SEO tools 2017 can help your site rank well on the top search engine. The search engine is the authority in letting you know what’s hip and happening, so you will always post content that is eminently linkable.
Each month we complete an independent and impartial analysis of the Search Engine rankings for over 100 SEO Companies across the United States for a cluster of 50 of the core keyword phrases used to find the best Search Engine Optimization companies (see methodology below)…and here are the most recent results…
Not sure, Roberto. Wikipedia has a ton of internal rules that’s I’m not super-familiar with. As I said in the post you’re better off targeting other (non-Wikipedia) sites that are linking to that dead resource.
Finally, I like to use LongTail Keywords to find interesting keywords to include in my content. This tool is great to identify keywords and titles, so it helps me structure my content and optimize for search engines and people.

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Lately, I am been working on launching my own personal and company blog for our new project and your Skyscraper Technique is gold. Since I am starting a fresh blog, it would definitely give me an edge as I can do things right from the very first post!
Klipfolio is a solid all-around marketing program that focuses on email, digital and social media marketing. The SEO component of Klipfolio tracks traffic for both organic and paid searches. It comes with a customizable central dashboard that grants you an overview of your SEO campaigns and allows integrations with third-party applications like Google Analytics, a highly useful feature for monitoring SEO.
2) Serplab.co.uk – This is an awesome keyword tracker that is super cheap and works great. I am tracking over 4500 keywords for $45 a month and it send out reports to my clients automatically. I call pull all the keywords from Google Adwords dump them in here and then see where the client’s rank to really target terms I never would have thought of. Here is a great guide we did for Small Business SEO: https://yeah-local.com/small-business-seo-guide/
Slow pages lead to higher bounce rates, loss of traffic and customer trust, so decrease your page load time already. The post I’ve linked in the foregoing statement will show you everything you need to do to improve the speed of your WordPress site.
The first one is pretty easy. You now know what SEM means in its most basic form – “search engine marketing”. However, the issue is that even those in the SEM industry will disagree on what the component parts of search engine marketing are or what the main focus of SEM is.
If shopping in soho nyc cheap taught us anything, it’s that your content has to be relevant for your website to be relevant. Topic clusters are becoming an SEO basic in 2018. What are topic clusters? Think of it as virtual siloing or website theming. It’s an internal linking strategy that shows search engines that your site has strong relevance and comprehensive content. Here’s a great in-depth piece on topic clusters.
Secure your site, too. Search engines favor “https” over “http” – as do users. Hubspot reports that 82 percent of visitors abandon websites that aren’t secure. In October 2017, a Google Chrome update began flagging sites that didn’t have a basic site security feature called SSL. Since Chrome has nearly half of the market share for browsers, millions of internet users now see a “NOT SECURE” notice in the URL bar in ominous red lettering. Moz has a great tutorial (complete with GIFs) for making your site more secure as we enter 2018.
10 Best SEO’s previous award winners have been stored for your convenience. The Best Search Engine Optimization Companies of 2018 include businesses from across America. Each has displayed an ability to meet client requests and progress the industry by using innovative strategies and techniques. Please visit our previous seos awards below:
I like using SEOptimer, the Mozbar, the CheckMyLinks extension, Domain Hunter extension, Screaming Frog (free edition), SiteLiner, OpenLinkProfiler, BuiltWith and many more! They all have their own uses.
The company had earned a long standing reputation as one of the most efficient and unmatched service providers in the moving industry. The problem was their online visibility didn’t match their long standing reputation.
If you do SEO work for local clients (like plumbers and electricians), this tool can help you find local keywords that potential customers search for. For example, if you tell the tool that your client is a plumber in Boston, it will hand you 40-ish keywords that customers might use in Google.
1. Buzzsumo: I mainly use it for Identifying key influencers and researching competitors’ top social content successes. I also use to curate content for my weekly SEO roundup and he’s a more in-depth Buzzsumo review I’ve written.
Wordlift is one of the most important plugins we’ve ever had. It helps search engines understand our pages and it makes our content more engaging. To put it in simple words, Wordlift transforms text into machine-friendly context – which is immensely beneficial for SEO. We highly recommend this plugin. Try it Out!.
Unbounce.com is worth noting—I used the service to generate landing pages quickly when I need to. I’ve used Unbounce landing pages with a lot of the New gTLD research and testing that I’ve done in the past few years. I can easily create a landing page, duplicate it, and get analytics and conversion data.
“ASO (App Store Optimization) will be the next gen SEO in 2016,” says Rob Lons of performance SEO services RankPay. “If you look at the rise of mobile use and how much paid ad dollars are being spent each year, you can see the huge demand and rush to reach people on their mobile devices.”
If you want to get the most from your SEO campaign, it’s important to test a variety of scenarios to determine to how to ensure the best possible conversion rate and achieve the best possible rankings. Targeted A/B testing and multivariate testing can provide you with real time results to help you determine the best course of action.
This is great info. I know nothing about SEO and trying to learn. My site fell from #1 on google for over 2 years to non existent in a matter of months…. How or why does this happen? My business is soon to be out of business 🙁
Content is King. Everyone has heard this and it’s a term has been used for a long time now. What does this mean? It means that you can have the cleanest on-page SEO, be optimized for mobile, be secured, but your SEO campaign will still be a failure if you aren’t providing value to your users. The reason why anyone searches for anything on the web is because they’re searching for information. Our job as marketers is to figure out what our audience is searching for and to provide information on the topic.
Domain Hunter Plus is similar to Check My Links. But this tool also checks to see if the broken link’s domain is available for registration. Cool feature in theory…but I rarely find any free domain names with this tool. That’s because authoritative domains tend to get scooped up pretty quickly. Still a helpful tool for broken link building or The Moving Man Method though.
It’s also a great way to get free and amazing content for your site if you don’t have time to publish regularly. You’ll be giving away a few links but overall it’s well worth it for scaling out your content and making your site very active.
While it’s definitely worth the time and energy required to adopt leading-edge SEO techniques, like featured snippets, schema markup and voice search, companies should not neglect SEO’s tried-and-true foundational tactics. In fact, they should continually strengthen these best practices.
As we’ve already established, search engine spiders comb the web looking for content. Then they index the content according to the various SEO ranking signals. Submitting your site to search engines manually improves your chances of getting better ranking faster. Submitting your site manually also reduces your chances of being labelled as spam.
If you would like to purchase multiple domains or just one domain, you can select from Godaddy.com and register them. However, if you want to just want a report, you can export all the results from the DHP into a .csv file later on.  This is very useful and a time saver. One tip, turn off your ad blocker for best results.
The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results.
The objective of (SEM) is to drive traffic to your website with the intent of converting those visitors into customers. With SEM, it is important to have your business site listed near the top of the search engine rankings since very few internet users will actually look at search results beyond the first couple of pages. SEM can be divided into two categories: organic and paid. Both are important.
A very well-crafted article Brian. I would add that with so many potential link building techniques there are still SEOs who waste their time in applying the same old school ineffective linking techniques. May they learn new SEO soon.
Ad campaigns can, and should in many cases, focus on similar products or services. For example, if you run a hardware store, one ad campaign could focus exclusively on autumnal products such as leaf blowers, rakes, and leaf bags, whereas another might focus on power tools and so on.
This domain was formerly TheTruthNetwork.com, which is obviously a name that has nothing to do with local SEO and website marketing. For this reason, people often used to ask me why I chose it. The answer is, it was always meant to be a place where people could connect and network with others of like mind and/or discover even greater truths about who they are and why they are here on this planet, and not what it became.
Full link audits can get pretty cumbersome and expensive for the client if they have a large number of linking domains. But a quick link profile can help us decide if a full audit is needed in the first place.