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It’s always a good idea to optimize your site according to SEO best practices. You want to lay out a solid foundation that will put you as far up in the SERPs organically as possible. After all, SEO clicks are basically free—why wouldn’t you want as many of those as you can get?
Fortunately, you don’t have to blindly pick keywords and wait for the results to come in before you can figure out which keywords have adequate volume and an acceptable CPC. There are several keyword research tools you can use to do SEM keyword research (click the link for more info on how to do keyword research for search engine marketing).
Another thing which makes Ahrefs Keyword research tool stand out is the great UI & the amount of data they provide. You can also create a list of keywords to target directly from Ahrefs dashboard. You don’t need to use excel & this is a huge time saving.
As a business person, you know that setting goals is critically important for your business to succeed. Internet marketing is no different. In order to succeed online, you have to set real, tangible goals if you want to find success. Here at Arcane Marketing, we help you set online business goals using Key Performance Indicators (KPI) specific to your business and industry. We start by using tools like Google Analytics, Bing Webmaster Tools, and Keyword Tracking software to find out how your company is currently doing online. Once we establish this benchmark measurement, we can begin to set goals for where we want to be in the future.
As an SEO Consultant,  my favorite tool which reduces the time taken to analyze a web page as it provides a lot of background information. All you have to do is type in an URL in the textbox given in the tool and wait for it to generate a report of the site. You could do this on any site including yours. You will get a detailed report within a short time. The report generated has the following sections.
If you run your website on a wordpress platform, use a multipurpose mobile friendly template. “All in one SEO” is a good seo plugin for wordpress which does not have injected sneaky links belong to some companies. Why do you think certain companies are top ranked for SEO rated keywords, because they use link cheap online shopping sites for juniors strategy via SEO plugin tools and SEO browser tools.
To add on to your flippa idea, look at the domain-only section. Chances are when a domain is for sale, or after it has sold, file structures have changes, pages have died. Great chance to do some broken link building 🙂
In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow leads to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[31]
Guided Marketing PlatformStep by Step online marketing software Search Engine Optimization Get people to your website Display AdvertisingReach the right audience Email MarketingCommunicate more with prospects Social Media MarketingBuild your brand, reach new customers Better WebsiteGet your site working smarter Search Engine MarketingGet more leads Local Listings BuilderImprove your online presence
Podio is a project management tool and also my seo right-hand man. All of the data above produces massive amounts of actionable items for every campaign. In the past we’ve used every possible system, including excel, google docs, basecamp, and more to manage all of the information that we need when running a multi-faceted Social SEO campaign. None of the tools worked as they lacked key elements.
Analyze a search term reports with the goal of finding terms to add as additional negative keywords to your account. This is going to help decrease budget that is being used on irrelevant search terms. 
To build out and run campaigns, I rely heavily on Hubspot and its COS. WIth Hubspot, you can easily build out landing pages that convert, add awesome content to your blog, enhance on-page SEO and optimize social campaign planning.

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Thanks a lot for sharing your valuable insights with us. SEO definitely requires a little bit of work beyond keywords. Great point, I like the example you’ve used to illustrate it. good stuff. Nice content. I enjoyed reading this thoroughly. you have done a great job on this blog.I am impressed with your work.
The objective of on-page optimization is to select phrases that anticipate the questions and needs of your target audience. Then, incorporate those phrases into your website in a manner that indicates to search engines and users the relevance and importance of those terms on the page.
The final piece to the puzzle is handling these shortened URLs when they come in to the dispatcher, which is where mod_rewrite comes into play. The biggest benefit to using mod_rewrite is that the URLs are mapped back to their long form before they are sent to the dispatcher module. This means that the dispatcher will request the long URL from the publish server and cache it accordingly. Therefore, any dispatcher flush requests that come in from the publish server will be able to successfully invalidate this content.
Backlinks are important, but it’s important to keep tabs on the pages that link back to you, ensuring that the links are still active, and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings.
Thanks for updating this post! Been using it with my team daily to immediately start to improve the SEO on our online business! Especially liked the the ad keywords (we came up with some great google ads from competition) and creating your own keyword techniques.
Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 10 years of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.
But, non-SEO people can not do that things which a professional can do. I appreciate your post but after all if someone is looking for a seo for his website he will have to get done his seo work from seo professional.
When it comes to choosing the best tactic, it is important to evaluate your specific needs, but be sure to fully understand the differences and how you will maintain your efforts. Check out Revenue River’s free guide for how SEO how-to.
The costs for in-house marketing often go above those of an online marketing agency in addition to the added stress and the lack of performance as the in-house team looks for the right software and solutions to bring their plan together. We continue to hear from more businesses which opt to outsource their online marketing initiatives including major enterprises with internal advertising departments.
8. Track your progress with a web analytics program. There are lots of options to use; Google Analytics in particular is easy to use, versatile, and it’s free. Web analytics can tell you a great deal about how people interact with your site and how much traffic the search engines are sending you.
Another great tool I’ve been using the past few months is Copyleaks.com it’s a great way to be notified if someone has created duplicate content of anything you have written. Super easy to use and effective plans!
There is limited real estate for the top positions in organic search results. With the amount of content on the web today and the number of competitors you have, it can be hard to get in a top position, even despite your best efforts. If you’re a new business or an existing one trying to build your online presence, SEM/PPC advertising can get you in front of highly targeted customers.
3) SEMrush – I like to use this tool to further explorer a link prospects rankings. Metrics like domain authority (DA) can be easily faked and does not truly refelect a sites authority. Looking at a site’s organic visibility is a much better indicator.
Few agencies have received the awards and recognition as Victorious. Our team of experts in the United States works alongside every customer to achieve their long-term search engine optimization goals.
Online marketing strategies are often very different between different industries. There are numerous variables which will affect the amount of time it takes for a business to realize a return on their online marketing investment. Many of these variables include the amount of the investment, the nature of the campaign in regards to how aggressive and ambitious the campaign is, and the size of the online marketing agency.
When I find a simple tool I like I usually stick with it forever. I’m amazed at the simple things Clicky does so effortlessly. The control panel seems so much more intuitive than for instance Google Analytics. Instantly accessible.
18. Give away free stuff. The more content you can make available for free — samples, whitepapers, software, tutorials, tips, coupons, contest prizes, etc. — the more people will link to you so they can pass it on.
Search engines reward you when sites link to yours – they assume that your site must be valuable and you’ll rank higher in search results. And the higher the “rank” of the sites that link to you, the more they count in your own ranking. You want links from popular industry authorities, recognized directories, and reputable companies and organizations.
All search engine marketing platforms work on a bidding system, where advertisers place bids on certain keywords and audiences. Whoever bids the most, ranks the highest. The good news is, you only have to pay enough to outbid the next highest bid, so even if you bid $1,000 and the next lowest competitor bids $11.74, you’ll only have to pay $11.75.
Optimize internal search. Make sure every internal search finds the right product. This requires tweaking meta-data within your e-commerce solution. By handling this through meta-data, you won’t create pages loaded with incorrect or misspelled words.
Hey Brian, Thank you for sharing this post and your thoughts and knowledge on this topic. Its very informative and easy to understand. So many great tips you have shared in one post. I have already tired few of these and will surely share it with others. Thank you.
It’s funny how life works, how it always comes back full circle again and again. You have dreams, things you are passionate about that gratify your soul, and then it happens. You get side-tracked by the world and all it demands your survival, your responsibilities grow, and you become trapped by them.
Most search engines have an ad platform for search engine marketing. The most well-known (and effective) platform to use is Google AdWords. Bing Ads and Yahoo Search Ads are also both SEM platforms that you can use.
I use Facebook and Twitter Ads to promote content to certain audiences to create links. Social media ads also creates brand affinity which raises click through rates and improves post-click user engagement rates which we find improves SEO rankings.
Another thing which makes Ahrefs Keyword research tool stand is the great UI & the amount of data they provide. You can also create a list of keywords to target directly from Ahrefs dashboard. You don’t need to use excel & this is a huge time saving.
Blackhat word creates the chaos in whole SEO market. That’s why people try to avoid Black hat tactics but over the period, SEO pros had researched what was wrong with that techniques and finally, they came on a solution.
Voice searches are an integral focus for SEO. In fact, over 20 percent of all queries on mobile devices are voice searches. Digital assistants (like Alexa, Siri, Cortana, and the Google Assistant) offer conversational search experiences. Your marketing and SEO efforts for 2018 should reflect this. Since voice searches are typically in the form of a question, optimize your content for these digital assistants by having both the question and answer side-by-side on the page.
1. Keyword research is the first step in SEO. Take the time to figure out what words are used by the people you want to visit your site, and then use these words on the relevant page. In particular, make sure you use these keywords in the first few words of your page title because this is the most important bit of the page from a search engine’s perspective.
Your quality score increases even more if you align keywords, ads, and landing page. This is why it is highly recommendable to optimize the content of your landing pages based target keywords the same way you do for SEO.
My site is showing up on Google searches now, but when I click to open it tries to open an link with www repeated twice, and of course fails telling me “the server is not found” check address, which for some reason I am unable to change!
Screaming Frog is a very powerful tool that allows you to crawl your site on demand. Technical SEO issues can wreak havoc on a website. But if you don’t know about them how can you fix them? With one simple crawl on Screaming frog you can easily identify problems, differences, and areas of opportunity. You can see what pages aren’t optimized and what needs to be optimized better to increase traffic.
Platforms such as AWR Cloud still give you great ongoing position monitoring in an affordable tool, but that aspect of the market is becoming a more high-end affair. For SMBs, a smart combination of self-service tools is the much better bang for your SEO buck.
Features like Anchor Text, Link Influence Score, the filter to check backlinks from unique domains only amongst other settings make it a must have tool. I have been using this tool for the past year to get more quality backlinks for my niche websites.”
I’ve been busy building my own (free) tool which can help you bulk check urls for their status (redirects, 404, etc.) and let’s you export them (or a selection). I would really be very thankful if you could check it out (www.urlcheckr.com) and when you like it perhaps even add it to the list.

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Majestic – This is an online tool to analyse the backlinks that point to your website. This is useful if you have backlinks manual action from Google, or want to clean up old link building practices using the Google Search Console Disavow Tool. You can also see your competitors best backlinks too, ideal if you want to see what type of marketing is working for your competitor. Majestic is a paid monthly subscription.
However I do create profiles on major social media websites and also Q and A sites like Quora and also a few niche websites and try to do branding by regular posting, answering questions etc. The idea is not to get backlinks but to increase awareness about the brand and get some direct traffic too.
I do also use AHrefs if I really want to double-down, so to speak, on backlink research for a site and ensure I am getting the most available links to a site (after I have looked at Majestic data, of course).
Screaming Frog SEO crawler – This is a PC-based site crawler tool for experienced and professional technical SEO and web developers. You can use it to find technical and user experience issues on a website. Beginners can glean a lot of information from it too. This is, in all my years’ experience, my favourite technical tool. This is a paid yearly subscription and well worth it.
One drawback of many SEO tools is that they might not tell the whole story of what is going on as they may not take into account what is actually rendering in the Document Object Model. SEOs who use Dev Tools are able to view the DOM to see how things such as JavaScript functions could be altering the information on the page. Overall, Chrome Dev Tools is going to give you the most accurate insights as to what is happening when a page loads.
Header Tags: Header tags, also known as htags, serve multiple purposes in SEO. First, they show search engine’s the important topics covered on a webpage. Also, header tags can help users by breaking up the written content accordingly, which can help improve the user experience. Header tags typically start with H1 (the title of the article), then H2 for subsequent sections. H3, H4, and so on can also be used, but H1 and H2 are the most commonly used.
As a web designer you might think it important to rank well for the phrase “web design,” but again is it important? Are people searching for the phrases “web design” looking to hire a web designer or are they looking for information about web design, perhaps a definition?
Consider the numbers more in relative terms in comparison to each other. If all of the above tools show that more people search for web design than website design, it’s probably true. Just don’t count on the absolute numbers to hold true, especially as a prediction of future searches for the phrase.
It also offers me a quick glance of how they optimize their meta details so that’s a quick way to gauge their knowledge so I don’t dumb down the conversation and make them feel bad or worse, make them feel insulted.
Want to get access to millions of blogs and companies across Google, Twitter, and Instagram? NinjaOutreach is a prospecting and outreach CRM that is perfect for linkbuilding, content marketing, and even lead generation. Great for bloggers, startups, and marketing agencies – Try it here!
Round out the research with BuzzSumo to confirm that your chosen topic is proven to attract a lot of backlinks and social shares, plus figure out the TYPE of content that has performed best in the past.
many thanks for such awesome article, I’m going to apply the step 7. linking to authority sites 🙂 Just wanted to ask, when I write an article with 400-500 words and link out to 3-4 similiar websites and 3 authority sites with similiar content, will it be ok? it’s not too much? Thanks a lot 🙂
It feels like quality time I have spent on your blog to learn new techniques for SEO. I am going to kickstart from tomorrow to apply all your advice. “Big Thanks”. Actually, I am afraid with strategy of broken link building but now I understand that it’s profitable technique.
172. Marketing Guides – When you’re ready to learn more about marketing, check out these three guides written by Jayson DeMers: The Definitive Guide to Marketing Your Business Online, The Definitive Guide to Social Media Marketing, and The Definitive Guide to Google’s Hummingbird Algorithm. Lower on the page, you fill find more chapters on a variety of marketing-related topics, which you can download individually as per your particular interest or need.
Voice searches are an integral focus for SEO. In fact, over 20 percent of all queries on mobile devices are voice searches. Digital assistants (like Alexa, Siri, Cortana, and the Google Assistant) offer conversational search experiences. Your marketing and SEO efforts for 2018 should reflect this. Since voice searches are typically in the form of a question, optimize your content for these digital assistants by having both the question and answer side-by-side on the page.
Thank you … Thank you … Thank you. Wonderful, nice summary for a total beginner like me. A great start for freaked out small businesses dealing with SEO companies wanting to charge between $500 and $1,000 per month!!
It depends on how it is done. For example if you engage into a conversation in the comments area, you may place your link so that the other participants know to whom they are talking about. On the other hand if your name is ‘Off page SEO’ or anything else with a keyword in it, then something is wrong.
Click on ‘Start Highlighting’. You will be asked to choose what type of data you want to highlight. If you have a simple content blog, choose articles. If not, choose what is the most appropriate category for your website.
I also like to use this tool called Google Correlate. It helps you look at keywords that people queried when they searched the keywords you are targeting. Also SEM Rush is pretty pro for sniping competitors keywords.
Quality link building, or link acquisition if you prefer, is far more complex and difficult than creating a bunch of low quality links. There are, however, several different techniques that can be used in link acquisition. And the better the link, the more difficult it is to come by. At Arcane Marketing, all of our link building practices are designed with the big picture in mind. We don’t try to manipulate ranking factors in any way. Instead, we put in the time and effort required to acquire genuine backlinks for your site. You should understand that this isn’t an instant fix. Rather, it is a process that will result in long term dividends.
Brian – have you heard about this “link capsule” technique that’s been going around (Capsulink is one example). From what I can gather it’s some sort of URL shortening that also protects links from going dead. Do you know anything about this? What will it mean for SEO?
It’s been some time since Google revealed that more people use the search engine on their mobile phones than on desktop. And for all those valuable search queries being done on mobile, Google displays the mobile-friendly results first. This is yet another example of Google heavily favoring mobile-friendly websites, which has been true ever since the algorithm was updated to do so in April 2015.
When it comes to social shares, we are finding that they are binary when it comes to rankings. They don’t necessarily boost your rankings with more of them, they only validate links coming to your site. In other words, it’s a trust factor to justify links coming to your site.
109. Google Webmaster Tools – This useful collection of tools helps webmasters and SEOs with more practical aspects of optimization, such as running audits of your website, alerting you whether parts of the website are not properly indexed, and much more. Professional optimizers learn to work closely with GWT in order to track the status of their website, and so should you; all that can be overwhelming at first, since this toolkit provides you with a lot of options and operations. For a better understanding of the tool, take this course from Google on Webmaster Tools Help, and read this SEO Guide for Webmaster Tools from Search Engine Land.
Online Marketing is a genuine type of an undeniable workmanship; to be sure it is the art of finding the correct clients over the computerized organize that incorporates the web and versatile applications. .
The headlines for your articles should be under 55 characters to ensure their complete visibility in SERPs. Make sure they’re snappy, attractive and as descriptive as possible (this is often an impossible balance). Just stay away from clickbait headlines, do not promise something that the content doesn’t deliver.
With over a decade of experience, our website design talent is unparalleled. We have designed and built websites for companies ranging from multi million dollar oil and gas investment firms to mom and pop floral shops. Whatever your vision. We can breath life into it for you on the web.
Google Analytics is a tool that right off the bat, you need to be using. Dive deep into the metrics and understand audience insights, strong landing pages, user interaction, bounce rate, and more. It’s free and it’s Google’s own tool. Don’t disregard it.
Love your answer to this question Mathew! And lol Logic demands everyone should agree. I have spent the day going through your entire tutorial series, will be doing it again tomorrow as well, one question that comes to mind automatically is would you consider Press Releases individually created and posted on Google news as good tier 1 links?
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
4. Make navigation easy. You can do this by building clear text links to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like navigation plain and simple—and so do many users.

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Creating the link between SEO and PPC represents an integral part of the SEM concept. Sometimes, especially when separate teams work on SEO and PPC and the efforts are not synced, positive results of aligning their strategies can be lost. The aim of both SEO and PPC is maximizing the visibility in search and thus, their actions to achieve it should be centrally coordinated. Both teams can benefit from setting shared goals and combined metrics, evaluating data together to determine future strategy or discuss which of the tools works better to get the traffic for selected keywords in the national and local search results. Thanks to this, the search visibility can be increased along with optimizing both conversions and costs.[22]
Deep Crawl is a great online SEO tool and an ideal solution when crawling larger sites, or if you need your crawler in the cloud. This tool is very useful for large site migrations, and it can easily check hreflang tags are set up correctly.
Cool feature: Go to “Search Traffic”—>”Search Analytics” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).
As a matter of fact I just forwarded it to one of my VA’s to source the top websites, blogs, etc in my niche and let him contact them to see how much time it will require, I’m really at the low end cost/budget wise so I have to do it through cheap VA’s.
It is important to select a SEO company which truly understands off-page elements which can impact how well a website ranks in major search engines. Effective SEO companies create a comprehensive strategy for off-page which includes aspects of social, blog marketing, social bookmarking, and link building from relevant and legitimate websites around the web. It is also important to find a SEO company which best understands what your company does to ensure a strong relevance between your off-page strategy and your core great tool I’ve been using the past few months is Copyleaks.com it’s a great way to be notified if someone has created duplicate content of anything you have written. Super easy to use and effective plans!
Did you know that you can write a unique title and description for each page on your website? These are brief texts that accurately and clearly describe what your business does, ideally with a few keywords and phrases mixed in.
Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. If you have a WordPress website, you can generate a sitemap of your website by using a plugin. Some of the most popular are:
A solid understanding of search engine marketing is vital to a successful digital marketing campaign. In this course you will learn about how your website is found on Google, the search landscape and how to spot trends in search.
As a top digital marketing firm in Orange County, CA, Search Engine Projects (SEP) offers search engine optimization (SEO), search engine marketing (SEM), website design, localization, social media marketing, web analytics, website usability and reputation management for m..
6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.
An added benefit of this SEO tool is that it works on any device, including tablets, computers and phones. This can be especially helpful if you are frequently away from your desk and don’t always have time to view reports on your computer.
The first step in developing a keyword list is brainstorming. Take some time and write down as many words and phrases as you can think of that relate to your site with the understanding that this is simply the start of your research. You should be able to build a list of 50 – 100 phrases without much trouble.
All search engines use algorithms to attempt to provide the most relevant results to each searcher, taking onto account not only the search keywords used but also the searcher’s location, device, operating system, previous search behavior, and even identity. The better any specific search algorithm for paid or organic (unpaid) results is, the happier the searcher is with the results. Because search engines compete for the attention, eyeballs, and ears of searchers, there is great incentive for constant improvement and innovation.
It’s hard to pin down what’s working and what’s not without having accurate and frequently updated keyword ranking reports. AuthorityLabs is great for tracking desktop, mobile, national and local keyword rankings every day.
I see now that I’ve been relying on tools too much without full comprehension of my actions. I’ve been trying tools like Moz’s and SerpStat for competitors analysis and KW Planner for keyword research.

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To follow SEO best practices for blogging in 2018, create longer content. Hubspot reports that the new sweet spot for a blog’s length is between 2,250 – 2,500 words. Search engines favor longer posts and visitors will spend more time on your website. If you need suggestions for your blogs, try using SEMrush’s “SEO Content Template.”
One other strategy I discovered just yesterday is when you promote a product or server to make sure to mention the creator when you share your blog posts on social media. I’ll see how this will pan out.
Prepare for new business opportunities by keeping track of your SEO or social media team and tracking performance. Link profile summaries are at your fingertips, and comparison charts help you visualize how your link profile stacks up against the competition. Your teams and track and report on these findings to make educated decisions.
…keep in mind that SEO takes time. After implementing these WordPress SEO best practices, you need to allow enough time to see the results. Too bad we don’t have set-and-leave SEO solution yet. Additionally, you have to keep updating your WordPress SEO strategy according to industry-wide changes. Don’t forget to follow the established SEO guidelines to avoid penalties. To sum it up, create high quality content and promote your site like a mad man.
While we take great pride in our list, that doesn’t mean the top SEO company is going to be the perfect fit for everyone. We recommend that you request a few quotes from various vendors so that that you can determine what company shares your vision and is within your budget. It is never bad to have choice. You shouldn’t ask for 20 quotes as that would probably be too much choice as well as confusing. We would recommend 3-5 quotes as a good sampling of what is out there. If you don’t like those quotes then you might want to request from some other SEO companies. Also keep in mind of the customer service aspect. How long does it take for them to respond to you? Are they friendly? Customer service is important in any business and SEO is no different. You always want to feel that they have your best interests at heart.
Link building involves gaining links to your Website from other Websites that are frequented by your targeted visitors. The more quality inbound links you have, the more popular your Website is in the eyes of Google, Bing and other engines. And, these links can have a dramatic effect on your search ranking. A good place to start your link building efforts is to make your Website content link-worthy. Good content attracts links, so fill your Website with interesting and informative content such as a library of best practices articles, a blog about developments and trends in your industry, etc. Next, get your Website listed in online directories and portals. Look first to important online destinations within your industry, then focus on general purpose directories like Better Business Bureau and Business.com. You can also garner links from vendors, customers, business partners and trade associations. Finally, you should leverage online public relations and distribute press releases and articles online. By consistently applying these link building strategies, you will dramatically impact your ranking on Google and boost your online popularity.
No matter what people say, link building is an important part of WordPress SEO best practices. This is how link building works. You publish high quality content and site A links to you in the process sharing link juice with you. If it’s an authoritative website, Google labels you with a higher link profile and your ranking goes up. If you go ahead and link to site B, you share the link juice as well. If site B is completely cheap clothes online shopping of your niche (spammy) or contains low quality content, you will only tarnish your rankings and probably get a penalty.
107. SEO Theory’s SEO Glossary – You can never have too many glossaries. Just kidding, you can. But I wanted to include Michael Martinez’ SEO glossary here because it’s just as good as the others I’ve listed. My hope is that you’ll browse all these terms glossaries and choose one that you like best to keep referring to it whenever you encounter a new term.
I love your blog and have watched and watched and …. all the videos . (its driving my wife crazy lol) and now I’m in information overload. I probably suffer from analysis paralysis. I’m confused and keep jumping from one thing to another without actually accomplishing anything concrete. So I thought I would ask here Do you need all the tools in this list? or could you give me a list of what I need in my toolbox for maximum results. Thanks in advance
#6 of Best SEO Companies of March 2018 – LSEO.com is an award winning full-service digital marketing agency founded by Internet marketing veteran Kristopher Jones (founder of Pepperjam – sold to eBay). LSEO offers professional Search-Engine Optimization (SEO), Ethical Link Building, Pay Per Click (PPC), Content Marketing, Paid Social Media Marketing, Web Design and Development, and Mobile App Development and Marketing.
Each tool that we use for tracking and reporting helps us to measure data and see and follow trends so that we can understand what’s going on with your online presence. Without this information, it would be as if we were frantically stumbling around a dark room, blindly hoping that something we did will improve the situation. Instead, our tracking and reporting efforts allow us to understand exactly what effect our efforts are having on real things you care about like keyword rankings, website traffic, and conversions. As we track these Key Performance Indicators (KPIs), we can increase our efforts where we see the best results. After all, there’s no point in pursuing a course of action that isn’t garnering the right results.
Quality links have emerged as one of the most crucial component of search engine marketing. Stay miles ahead with our customized and creative link building strategy that assures better rankings and higher qualified traffic. Know more about Penguin Safe Link Building Services
I’ve only recently starting following you – this is a really awesome list you have put together. Would you say these are for churn and burn sites only, or when used carefully, can they be utilized for a long term SEO campaign?
Thirdly, give your images appropriate file names. Is the image about WordPress SEO? Name the image as such – don’t leave your images looking like IMAGE001_2015.jpg. Why? It’s bad for user experience and SEO since search engines don’t see images as human readers do. On top of that, try to squeeze your keyword in the image file name.
21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.
Tracking is a word you’re going to hear a lot when you start working with any company in the digital marketing industry. That’s because companies like Arcane Marketing know that we have to track both positive and negative changes that occur in a wide array of KPIs so that we can understand exactly what is going on with your website and online traffic. For example, we will likely track information about your website traffic like traffic sources, unique visitors, repeat visitors, bounce rate, and conversions. Tracking these numbers helps us understand exactly what your customers are doing while on your site. We use Google Analytics to track all of this information and more so that we can understand what needs to be done to help your website become better and more useful to your customers. These tools help us find and fix problems that we wouldn’t know about any other way.
Create descriptive ALT text. ATL stands for “alternate”, as in alternative text. It is the text typically seen when you mouse-over an image. Originally, it was created and is currently used for vision-impaired web visitors. The ALT text can be ‘read’ so that the image can be shared with the blind, just like the content of the page is. Think about the search engines needing this same kind of additional help, as they can ‘read’ but they cannot ‘see’ your selected image.
Rather than asking influencers for favors or relying on their independent actions, consider collaborating with influencers on a shared piece of content. For example, you could conduct an interview or swap research to make a mutually beneficial piece. Regardless of where it’s hosted, you’ll earn at least one strong link to the piece immediately, and you’ll then earn the benefits of having two strong social media personalities sharing the piece in the future.
64. Distilled’s 7 Places to Look for Keywords – When you get a good grip on how keyword research is performed, you might like to check out this very actionable article from Distilled, which provides creative ways of expanding your keyword list other than Google’s AdWords Planner.

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That being said, everything should begin with a clear, extensible information architecture. Information architecture (IA) is organizing, labeling, and connecting (website) content so that it is easy to find and easy to use. Target audiences should understand the website’s labeling system, including:
Keyword density is a huge part of this change in more recent years. Use your keyword too much and search engines will view your site as spam, potentially leading to your website being blacklisted from results pages. Use it too little and search engines won’t view it as important to the corresponding keyword. The recommended sweet spot is a keyword density of about 2.5%.
Guided Marketing PlatformStep by Step online marketing software Search Engine Optimization Get people to your website Display AdvertisingReach the right audience Email MarketingCommunicate more with prospects Social Media MarketingBuild brand, reach new customers Better WebsiteGet your site working smarter Search Engine MarketingGet more leads Local Listings BuilderImprove your online presence
1. Keyword research is the first step in SEO. Take the time to figure out what words are used by the people you want to visit your site, and then use these words on the relevant page. In particular, make sure you use these keywords in the first few words of your page title because this is the most important bit of the page from a search engine’s perspective.
On Google KWP, I have used a strategy and found success. I have used my competitor site as landing page and searched KW. This gives me such good results, that I don’t get for my own landing page. May be try it and see what happens? Thanks.
AnswerThePublic – This is a very simple and free keyword research tool to help you if you are creating content around a specific topic. You can use this to find out the type of questions people have about particular topics.
1. WordStream Advisor – This software helps to get better results from your paid ad campaigns including AdWords. The 20-Minute work week takes guesswork out of making regular optimizations to paid accounts.
Hi, Can I post links of my website on different blogs (those are created by me so that I can make backlinks with quality of content on the blog). Will this improve my website ranking for the links ? Or will it be penalised by google ? Please advise.
The results of our SEO consulting strategies are well-developed campaigns focused on attracting the attention and business of your industry’s consumers.You tell us your online goals; we develop a plan to reach them. Our dynamic SEO consulting team specializes in helping your website convert high volumes of qualified traffic into profitable leads. We do this by achieving page 1 rankings on the most popular search engines through important keywords. How? By aggressively immersing ourselves in your industry. We don’t just use information that you provide us with. In addition, we go above and beyond standard agency research measures. We ensure that we bring the freshest, most viable and creative campaigns to your marketing body.
Generally speaking, a landing page is any page on a website. Most typically the homepage, it’s a page that is accessed—“landed on”—via a link on another site. They can be individual blog posts, product description pages, or content like an “About Us” page.
12. Link out. Search engines give more importance to Websites that link to other related sites, especially if they’re local to your city or state, or industry. Create a “Resources” page with keyword-rich links out to other sites.
Promote your web site using techniques that work and above all are safe. If you fail with your SEO optimization your web site may not be running on it’s full potential but if you follow wrong promotion techniques you increase the risk of getting a penalty and completely destroy your efforts.
I like all the detail in this post! And I agree, understanding the intent of the person searching for information goes a long way to delivering high-quality content to them. At the end of the day, it comes down to trying to serve people better.
Every business, no matter the size or industry, has a website that usually includes webpages listing the key products and services it’s trying to sell. Most also have other webpages devoted to targeted content the organization needs surfaced more prominently in Google’s search results than its competitors. That’s what the “optimization” part of SEO is looking to accomplish. It’s a nitty-gritty game of keyword- and research-driven leapfrog, made significantly more complicated by Google’s penchant for changing all of the rules every few months. That’s where SEO tools come in.
We have handled the online marketing mandate for thousands of businesses, enabling them to focus on their core business processes. We don’t specialize in any industry; we specialize in what we do – Getting new customers everyday.
One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. This article will show you how visual aids and graphics help make them more memorable. Read More
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
There are a few places you can start for recommendations. Ask other business owners you trust and work with. Ask vendors you discovered through a Google search – after all, you found them, didn’t you? Check SEO groups and online forums like Search Engine Marketing Professional Organization, High Rankings and Search Engine Guide.
Hi,I am reading the blogs from a very long time but after coming to your blog i really enjoyed to know more about SEO tactics.Thanks for providing us this kind of blogs.I will looking forword for more new and interesting blogs.
On a dating niche site I took the ‘ego-bait’ post one step further and had sexy girls perform a dance and strip to revel the names of the major bloggers in my niche written on their bodies. As you can imagine it got a lot of attention from the big players in my niche and my audience and is a little more creative for getting links, shares and traffic.
Not sure, Roberto. Wikipedia has a ton of internal rules that’s I’m not super-familiar with. As I said in the post you’re better off targeting other (non-Wikipedia) sites that are linking to that dead resource.
LinkResearchTools makes backlink tracking its core mission and provides a wide swath of backlink analysis tools. LinkResearchTools and Majestic provide the best backlink crawling of this bunch. Aside from these two backlink powerhouses, many of the other tools we tested, such as Ahrefs, Moz Pro, Searchmetrics, SEMrush, and SpyFu, also include solid backlink tracking capabilities.
Article Directories – By publishing your articles in article directories you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.
Having an effective optimization strategy has a huge impact on the cost per acquisition. Each account is going to need custom optimization strategies depending on performance and how it has been built out. However, there is a set of best practices that can be used in all accounts on a regular basis to maximize performance:
SEO is an umbrella term which encompasses many different strategies. There are a lot of ways one can improve a website’s rankings and Los Angeles based Coalition Technologies knows how to choose the ones that are best for your business. We can write your copy, build your links, get you press coverage, run your PPC campaign, build and design your website, optimize your site for powerful keywords, and whatever else it takes to increase your revenue.
On adding keywords to your content, you should do it naturally – don’t force keywords into your content. This is why having ten (10) alternative keywords is so important. If one keyword does not fit, you have nine (9) other alternatives 🙂
Award-winning SEO company offering complete SEO, Social Media and Web/Graphics design with offices in Westlake Village, CA. All work done in-house and never outsourced. We offer a wholistic approach to helping our clients to grow their businesses ..
What I really like about you Brian and I know a lot of people have already mentioned it, is – you always provide quality content and these kind of tactics you could simply keep to yourself but you don’t. You genuinely want to go out of your way to help others and I really respect you for that. GOOD WORK!!!
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Schema mark-up is a requirement for your content to have the opportunity to appear in the Google Search news carousel, so implementing Schema is still a vital step in the online marketing process and will continue to be a needed strategy to better communicate with the search engines and increase CTR in 2017.
“My favourite one is Google Analytics. Nothing comes close to the data you get from Google. It gets even better if you connect it with your Google Search Console account. You get to see how your website is performing, see the click through rate and page impressions.
Choosing what keywords to advertise for and what match type to use is a very important decision and will have an important role in the success of your campaigns. Here is a list of best practices for keywords:
By looking at the top 10 results for “Child Identity Theft Protection”, you can get an idea of how the competition stacks up to your new website. If the number 1 search result has a blog with very little content, and the last blog post was months or years – then you have found a window of opportunity to conquer your competition and gain site traffic. It would be wise to take advantage of this by targeting “Child Identity Theft Protection” in your content in the future.

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After more than ten years of working with SEO it has become clear to me that the best practices in SEO change very little from year to year. I see no reason why this would differ in 2017; great content and backlinks will still be the most powerful tools in your kit.
Link Research Tools is an internet marketing toolset that provides link protection and optimizes your website. The salient features include Link Juice Thief, Missing Links, Strongest Sub Pages, Contact Finder, Link Juice Recovery and SERP Research. The Link Juice Thief allows you to check all links gained by your competitors. The Missing Links area compares the backlink of your competitors with your website and reports the links that are missing. Using the Strongest Sub Pages, you can search for the most potent page or subpage available in the domain and get a link from it.
Because search engine marketing puts you directly in front of users who are actively searching for what you have to offer, SEM can be a great investment for your business. Outranking every organic result your low-funnel potential customers see is an enormous advantage, even if you do have to pay for every click.
SEOPingler is a SEO tool that pings the largest search engines with a URL address. Probably, since now you have been waiting for a very long period of time, your site to be pinged. Well, now we have made this new software that will help you to ping your site within a few seconds.
As an SEO Consultant,  my favorite tool which reduces the time taken to analyze a web page as it provides a lot of background information. All you have to do is type in an URL in the textbox given in the tool and wait for it to generate a report of the site. You could do this on any site including yours. You will get a detailed report within a short time. The report generated has the following sections.
“Short-tail” or “head” keywords are the top 10 or so terms—usually just one or two words in length—that drive search traffic to your website. These keywords tend to be very broad and are responsible for the majority of the traffic you get through search engines.
You can edit everything about your post to make as many of the lights as green as possible. You don’t need all green – sometimes you’d have to jeopardise your overall content to do it – but 75%-80% is where you should be aiming.
Joomla 3 has a great feature for search engine optimization – you are able to customise the page titles for any page to whatever you want to. If you want to target specific keywords for specific pages, you can easily do this. The title is a great place to put good cheap online clothes shopping websites to improve the SEO of the current page. The drawback is that this is done on a menu item level, not at page / content level – to do this at page level you’ll probably need to look for an external component. So on to how we do this:
Search engines have build intelligent patterns over the years that recognize natural links from artificial links. It’s not as hard as it sounds, the experienced eye can easily distinguish between good and bad links and they have managed to transform this into automated checks build in their algorithms.
Hiver is an extension that turns your Gmail mailbox into a mobile command center for your business. Hiver empowers you to access and manage your shared inboxes, assign emails as tasks to your teammates, write notes on email conversations as well as prepare professional looking Email templates. Start your free 14-day trial here.
Google Analytics is a tool that right off the bat, you need to be using. Dive deep into the metrics and understand audience insights, strong landing pages, user interaction, bounce rate, and more. It’s free and it’s Google’s own tool. Don’t disregard it.
Choosing the right keywords can (and likely will) make or break your search engine marketing campaigns. You want to shoot for keywords that have high volume and low competition. This will increase the likelihood that your ad will rank well and bring your cost-per-click (CPC) down.
Google Alerts is not just relevant to use for SEO, but also for website building and optimization. Even though its reliability has come under question,  it is one of the essential tools in the hands of experienced marketers and content marketing creators.

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3. Screaming Frog – In minutes, we can crawl a site to find broken links and get a sense of its on-page SEO. Great for use in quickly evaluating a new site and for site migrations. Screaming Frog is easy to use, has versions for Windows and Mac and has filters that make sense – our jobs would be much more difficult without a quality site crawler.”
Keyword density is defined as the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. If a 200-word paragraph about credit scores uses the keyword “credit score” two times, its keyword density is 1%. Search engines use keyword density formulas to determine whether a web page is relevant to a specified keyword or keyword phrase.
And a good scraping/crawling tool for things like getting the lay of the land (crawling sites) to scraping specific data points, or mining footprints is a must have. Screaming Frog deserves a tip of the hat. Every other aforementioned need, I will generally build my own.
This truly amazing and I’m gonna share this with like minded people. I loved the part about flippa. What a great source to get ideas. Building links tends to be the hardest to do, but a few good quality links is all you need now a days to get ranked. I currently rank for a very high volume keyword with only 5 links all with pr 3,4 and good DA and PA. Good links are hard to get but you only need a few which is encouraging! Props for this post!
85. 50 Link Building Strategies for eCommerce – Link building still is one of the most important aspects of SEO because it brings the highest growth on site authority and targeted traffic. In this awesome resource, you find 50 dedicated strategies for building links on eCommerce sites. While it doesn’t go very in-depth with explaining how to apply each practice, it is a good article in amassing such a diverse array of practices that you can choose from, and which you can learn more about from other sources, or simply by practicing and finding out what works for you.
Schema is a type of markup that helps to label the parts of websites, making it easier for algorithms to ‘understand’ the site and types of content available. This helps to increase your visibility and reach.
Since Google releases its Penguin updates periodically, some SEO professionals and marketers take advantage of the gaps, pushing up SERPs with gray-hat anchor text practices (e.g. targeted anchor texts, lower-quality link-building), and then get penalized for doing so.
I don’t think Inc.com’s list has a shady set of criteria–they’re looking for established, sizable SEO companies. That’s great, but I only saw a couple recognizable SEO firms on the list, tells me most of the companies we respect aren’t listed (even though they meet the criteria) and highly qualified individual SEO consultants are excluded due to size restrictions.
Once I’ve completed my analysis, I drop all of the backlinks for the top competitors into a file and sort it by Domain Authority. I can then work with this list to eliminate all of the pages that are not indexed in Google, that have low Authority, low TitleRank, etc and voila I have a phenomenal list of link prospects.
With keyword research completed and metadata optimized, it is time to optimize the content. If the content was created with the keyword topic research in mind, you will have already sprinkled your keywords throughout the page naturally. With that in mind, let’s focus on some other on-page optimization elements.
Agree with Victor G says “Sometimes, I can’t believe these articles are available for free”. This great post of your helped me to learn about many new tools. Can I ask you a question? None of it are One-Time fee such as SEO Power Suite. Is it are not recommended tools?
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They also tell you your competitors automatically (this probably varies depending on your size), based on organic keywords. This is a great way to research strategy and brainstorm content ideas through competitor insight. It can also be helpful to filter their data by country for international SEO research.
SEM Industry is a section of Search Engine Land that focuses not on search marketing advice but rather the search marketing industry (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections:
Rival IQ pits your social media and SEO presence against your competitors. It your chief competitor getting more Twitter mentions than you? Are they ranking for a new keyword? This excellent tool will let you know. Had a lot of fun playing around with this one.
That’s a great suggestion, Peter. You are right, the classes offered by Market Motive are extremely comprehensive and represent one of the best SEO study offers there are. Will include them in the list!
Of course, you need to link to high-quality, relevant pages and disavow all links from low-quality, non-relevant web pages. Getting links from sites with high Domain Authority, Page Authority, and Trust Flow is also a must.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Thanks Brian, I am excited about building new links to our website using some of your techniques. BTW, I have another Q: What type of ELP would you write for a construction company. I am stuck what to write about. We work with both home owners on home improvements and on comercial projects :/
Make sure that you have a breadcrumb on all your internal pages. A breadcrumb is a set of links at the top of the page that aid navigation.  If you are using WordPress there are many free plugins to create a breadcrumb.
If you do outreach at scale or with a team, you NEED a tool like Buzzstream. Why? Buzzstream makes the messy job of email outreach and link building streamlined and organized. Make sure to check out their new prospecting and email-finding features.
The problem was that some of those websites were not good quality websites and they did not actually deserved to be in the first page of Google. Overtime this created a huge problem for Google that impacted the quality of their search results.
Once you’ve determined how much you can reasonably expect to pay, you need to ask the firm how much you can expect to get paid. What will the return on investment be and how does the company plan to track it?
I realize that many of you have already started blogging, but many of these tips can be applied retroactively. And once if you done this, you can start writing regular content. For more about writing SEO pages, read the next article in this series: The Idiot-Proof Basics to Writing SEO Pages.
I do a lot of technical website audits, and Screaming Frog is an essential part of the process. We even have a dedicated super-powerful machine in the office that runs big crawls. In addition to technical SEO, Screaming Frog is great for on-page – especially using regex and custom crawls.
Before …. when i publish my new blog post, i always create a link which pointing to my home page or to a another post page that i want to rank. But now … when i use your strategy, i see a positive change on my blog traffic.

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Customer citations are continuing to grow. Put together a plan to ask customers for product reviews or comments on products. Search engines use these to attribute value and result in higher conversions.
Three search trends and implications for marketers As we move into another new year there are once again a new set of predictions, hopes and concerns as to the direction of digital marketing over the next twelve months and beyond. …..
As the owner of a content marketing agency, I’m always hunting for trending topics for potential content ideas on behalf of my clients. BuzzSumo is my #1 resource for quickly spotting viral content and understanding which platforms show strong engagement (e.g., Facebook, Twitter, LinkedIn, etc.). This allows me to further investigate how we can model our content to hopefully tap into that trend and drive traffic/eyeballs to our client’s landing pages and offers.
The tools you use can legitimately make or break your SEO campaign. By using faster, more effective SEO tools, you really can make a measurable impact on your SEO efforts. We talk about this a lot in the ClickMinded SEO training course, which is just one piece of the full ClickMinded digital marketing course. Not going to lie: there are a lot of SEO tools out there, it is quite a jungle. Here are our favorite SEO tools for 2018.
They both have already seen nearly 100% revenue growth over the past two months and we plan on replicating the same process with other websites for this brand. Look for bloggers with no end product and help create one or hand them an existing one that fits with their brand.
All kinds of marketers can benefit from a dialogue with a searcher; whether this searcher is facing a crisis, is in need of information, or is ready to purchase. If you aren’t in the search results when your customers or prospects are searching, then your competition is. You may lose that customer or prospect forever to any competitors who are present. Sound scary? You bet it is and billions of dollars in services and ad revenue are driven by the importance of search visibility: being in the right place in the search engine results pages at the perfect time.
One significant advantage compared to using a simple list of blogs is that it provides stats for each blog including social signals and domain authority. You can spend your time pitching guest posts to the highest quality sites with real traffic, and not PBN’s.
Content Creation: This may sound rudimentary, but I can’t live without Google Drive (plus I’m kind of cheating since this gives me access to Docs, Sheets, and Slides). I live in Drive since it’s collaborative, so the entire team can easily give feedback and make edits. Google Sheets lets me not only analyze and organize data I’m using in my content, but I can also use it to create charts and graphs. Any written content is drafted in Google Docs, and from there I can send to designers or editors for further collaboration. Google Slides are useful for storyboarding content that needs more design work, such as white papers or slide decks.
The rate at which a piece of content or a page earns links over time is referred to as “link velocity.” For example, the typical link velocity for a standout piece would be a high velocity in the beginning as links rush in, an average velocity after a few days, followed by a slow taper of links as the piece begins to age. If your content doesn’t have a link inbound link velocity, Google is less likely to consider it a “trending” or “timely popular” piece, and thus less likely to rank it highly in search results. What this means is you should focus on promoting your content extensively after publication so it can earn as many links – and as quickly – as possible. For help, see Content Unleashed: The Ultimate Guide to Promoting Your Published Content.
Keywords are still key factors in SEO, which in turn affects link building, so you want to hone in on the best keywords on which to spend your resources. This paid tool (free with a Moz Pro account) analyzes and assesses keywords in terms of how it is likely to rank on search engines.
SEO Inc has an impeccable reputation when it comes to helping their clients gain a significant edge over their competition in the major search engines. SEO Inc knows that higher search engine rankings help their clients get more leads for their products or services. This is the main reason why SEO Inc is one of the respected digital marketing agencies around today. SEO Inc has an experienced staff of digital marketers that have years of experience in the field. It is also important to note that the customer service department at SEO Inc is professional and courteous to their customers.
A couple of years ago, the general best practice was to target one or two keywords on a page. This keyword(s) would be used throughout the whole page multiple times to get the most search visibility. The repetition generally worked, but the content quality suffered. Luckily, Bing, Google,and other search engines have become more sophisticated. Today, you should be creating pages that can target multiple keywords, if not hundreds. These types of pages typically perform better because search engines can associate long-tail and other semantic keywords to the page. With search engines getting more sophisticated, this doesn’t mean that you get off the hook by not conducting keyword research. Instead, you should be thinking of a different way to do keyword research.
Hats off to your detailing and intelligence. I thoroughly enjoyed reading the post, very informative and engaging. I was actually applying them to see the amazing results. I also found a platform called soovledotcom which actually pulls keywords from amazon, e-bay, yahoo answer, wikipedia, google and bing, but your illustrations here will certainly yeild superior results for organic seo & finding keywords.
The exact process we use to build or acquire links for you site will depend on a number of different factors including your industry and your current backlink profile. Some of the ways we may choose to help you build backlinks include:
All three types of queries are important and each could ultimately lead to a sale. Someone finding helpful information on your site may very well come back later and buy something. The important thing to understand is that what a person types into a search engine reveals something about their intent and that based on the searcher’s intent you’d want different pages of your site ranking for different queries.
10 Best SEO is the internets top rankings directory for SEO Agencies. Our experience in the industry ensures an accurate list. Best SEO Agencies & SEO Agency Awards are rapidly becoming the largest and most well known SEO awards.
Buffer is an intuitive social media management platform that saves your time by managing your social media effectively. The tool helps you in scheduling posts, tracking the performance of your posts and further enables you to maintain a range of accounts in a central location.
This post isn’t everything there is to know about SEO, but it is relatively thorough in its approach. With the strategies and tactics you’ve learned in this guide, you should have enough ammunition to launch and maintain a healthy SEO strategy.
So I gave taking the decision to remove alltop from the process and use searching for x best ‘niche’ blogs. It’s not perfect but Google at the moment is doing a good job of ranking quality publishers near the top.
This used to be the defacto starting point for your keyword research in SEO, however Google has really started to limit the functionality. You now only get “range” data if your paid search campaign budget isn’t high enough. This tool is much more effective if you have a bigger paid search budget. If you don’t, use some of the other keyword research tools we recommend.
Screamingfrog is one of the best (and extremely vital) SEO tools out there. In fact, the Screaming Frog SEO Spider is nominated for a UK Search Award for best SEO software. I’m giving it the SEO Hacker’s best SEO crawling software award too! Try it here.
Karen Taylor is a professional content marketing writer with experience writing for over 100 companies and publications. Her experience includes the full range of content marketing projects — from blogs, to white papers, to ebooks. She has a particular knack for creating content that clarifies and strengthens a company’s marketing message, and delivers optimum impact and maximum results. Learn more at KarenTaylorWrites.com.
Creating value for clients is our sole objective and everything else revolves around cheap online fashion shopping sites No matter what we are working on, we devise innovative ways to meet the campaign goals following the best SEO practices.
Number of keywords suggested Indicate potentially profitable keywords Competitiveness of keywords Search Volume for keywords Keyword suggestion sources Current rankings for researched keywords Actual traffic data on researched keywords Keyword Difficulty CPC metrics
When I’ve interviewed SEOs in the past, this is always a tool that comes up in discussion. And, while it may not strictly be an SEO tool, it still helps you make informed decisions about the future of your marketing.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
Keywords & Search Terms The first step is to learn about the search terms that your target audience is using when using search engines. These search terms are the keywords and keyphrases that will be used to market your web site.
The way this SEO tool lays out information in easily read formats is perfect for taking screenshots when pitching. The graphs, charts and lists can not only in helping you get a more thorough understanding of how competitive the market place is, but in sharing these bits of information with the potential client see how much work needs to get done and a course of action (Which is why they’re hiring you).
Hootsuite for SEO focuses heavily on social media tracking. This unique software monitors the social media conversations that your customers are having with your social media accounts. This makes it easier to track your profiles and understand how customers are engaging with them so you can better market to your target audiences.
Rank Tracker gets the job done, is easy to use and it is has an awesome support team backing up any issues and providing updates as Google changes. The only thing about it is that you’ll probably need your own proxies and captcha buster – but it doesn’t have any keyword limit to how many keywords you want to pull up and back. Try it out!
Being able to dig around on the ‘back-end’ of your site, getting to know how it functions and any issues with it is a pivotal step in reaching optimisation ‘Nirvana’. The tools below should help you in your quest to reach this mythical place.
The most critical step in B2B search engine marketing is to strategically select the most important keyword phrases for your company. If you do not perform this step properly, your search engine marketing campaign is destined for failure. When choosing the best keywords, it is critical to choose phrases that are not only relevant to your business, but also ones that are searched most often by your target customers throughout the buyer’s journey. Begin by getting inside the heads of your customers and brainstorm about potential terms your customers use when thinking about your products and capabilities through the awareness, consideration and decision stages of the buyer’s journey. Ask your salespeople and customer service people what phrases they think are most important. You may even want to ask your best customers. Then, turn to keyword research tools provided by Google Adwords, Moz, SEMrush, HubSpot, etc. to create a list of highly searched terms that will drive targeted traffic to your Website.
Always a great place to start I find. Working out the lay of the land in terms of what keywords are relevant to a given client’s niche and industry. I usually (or eventually) go beyond this to other related tools, but this is a great place to start (Google is still the main search engine of the world).
I know I am leaving out some major players like Ahrefs and RavenTools. I could include WordPress Plugins that help with SEO and other SEOmoz tools that I love. But in this article my objective was to show my absolute favorite, most used tools, the ones I can’t SEO without. Watch for future articles on other tools I use and love, including Social Media Marketing tools and other outreach tools, plugins, and extensions.

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Purchasing keyword triggered advertising on major search engines or content sites can be a great way to drive targeted traffic to your web site. These articles explore the various paid search advertising options and offer up tips for maximizing the value of your ad dollar.
20. SEO 101 – A short guide written by Jill Kocher. While it doesn’t offer a lot of additional information you won’t find in the above-mentioned guides, her article places a lot of focus on keyword research and provides a lot of practical examples and strategies that should benefit any optimizer. When you’re done learning from her actionable articles, you might also like to check out the equally important second part of her guide, SEO 201, which tackles more technical aspects.
Hey Brian, I’m impressed by your ability to crank out a report like this in only 15 hours. If must be nice to have a team of VA’s. If it’s any consolation, I’ll probably spend an equal amount of time studying it.
Screaming Frog is the first technical SEO tool that I ever used. And it still holds up today. Great for quickly identifying technical issues that’s holding your site back from the first page. Free version works well. But to get really down-and-dirty, you definitely want to splurge for the full paid version.
Your overall goal when considering a link-building campaign is to make it appear as natural as possible. Do not go and have multiple high-authority websites link to you overnight. That is not a natural linking pattern, and Google will be able to notice it. Take a month or two and spread out your link-building campaign so your search rankings stick. In general, if you build links slowly, you will see results that last. If you go too fast building links to your website, you may not rank for those words for very long. Take your time building your inbound links.
We often fail to see that websites, with all the data and glorified images, are representations of ideas. Ideas that belong to people. The real challenge for online marketing experts in the year to come is forcing you to get involved in the human element of web data. 
Monitor Backlinks keeps track of the latest backlinks for my website and my competitors, as well as any changes to backlinks to my website. It also keeps track of my keyword rankings, MozRank, Domain Authority, indexed pages, and other important SEO metrics.
A sitemap is literally a map of your site – showing all the pages, categories and more. You should create a sitemap, for both human visitors and search engines. Publish the sitemap on your site, so readers can find your content when lost. You can even link to your sitemap from your 404 error can create your sitemap manually or use a plugin as Google XML Sitemaps.
While you’ll want to have a presence on all the major social networks, it makes sense to devote most of your time to the one that drives most traffic in your niche. For example in marketing that might be Twitter, while for a food blog Pinterest might be the biggy.
I’m agree with you, but I’m also using Serpstat as a secondary part tool. Because all SEOs hide them PBNs from Ahrefs and Semrush bots, but Serpstat sees such PBNs. So I can gather more information about niche and backlinks.
Ahrefs. No one even comes close. If I didn’t have Ahrefs, I’d use Majestic. If I didn’t have MJ, would I use OSE? I think I would just build my own index. Ahrefs is a tremendous tool for link mining. Their DR metric is totally decent too. I actually prefer it to the likes of other metrics because it’s link based. I know what I am getting and reporting on. When I hear a fellow SEO isn’t using Ahrefs…I can’t help but scratch my head.
Both beginners and experts need to rely on tools in order to streamline their work. There’s no doubt about it: to perform good SEO, you need to rely on data – lots of data. But aggregating, sorting and analyzing all that information would take forever without the right tools to bring it all together.
The last two also have paid options that will return a lot more phrases and have additional features for research. There are also a variety of more advanced keyword research tools should you desire them.
This is a special tag you can add to a link (for example: “Some Site) that tells search engines not to count the particular link as a ‘vote of trust’ to the referenced website.
71. Wordstream’s How to Build Links for Free – A resourceful article expanding on the importance of link building and offering a few ideas on how to do it. It is very well completed by this Link Building Strategy list which takes you to other useful articles that are divided on levels of expertise: beginner, intermediate and expert – this is a resource for the long term.