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When designing an SEM campaign, the first step is to designate a monthly budget. You’ll want to base this off of your industry, geography, and the number of products and services you are trying to advertise for. Your budget will influence how much money you are able to spend throughout a month on PPC ads, and your spend level may vary day to day.
Once I have an idea of who the competitors are, I will then look at keywords that they are ranking for that my client’s site may not be ranking for, and this will help me build up our keyword list for link building and content marketing.
That’s a great article, my clients are always confused between SEO and SEM, I will actually send them this link because I get really tired of explaining the difference every single day PLUS I won’t be able to explain it any better than you did. Thanks for this great information.
I believe you can learn something from everyone—as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us. For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is […]
134. SEO Reddit – As you read more about search engine optimization, you will see that lots of optimizers, content writers and online marketers often bring up Reddit as a good source of information. Reddit is also based on a nice ranking system, where people get to upvote threads that are useful or interesting, so the subjects sort themselves out. Being active in this community is also helpful and will be a good root for content ideas.
Flash might look pretty, but it does nothing for your SEO. According to the Search Engine Journal, “Frames, Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.”
Xenu is a simple internal link checking tool that helps you find broken links on your website. This is important because you want to make sure that the page authority of one page is able to spread to the other pages. Moz has a great article on other ways to utilize this tool.
In order for the above tips to work you need first and foremost to have good content on your web site. Content is still king and a web site with good, original, quality content can do better in the long run (with or without SEO) than a web site optimized in SEO but with not  so good content.
One of the best ways to learn SEO is by talking with others in the industry. This is easily accomplished by becoming an active member in forums, but you can also be a simple observer and check to see what others are discussing.
The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. No free tool quite delivers that data like Google Analytics and does a better job providing data that helps you understand the number that matters most – the bottom line.
Brian, you’re the king of backlinks. You obviously have so much more going on than just backlinks, though. Would you be interested in appearing on my YouTube show to talk to dentists who need help with SEO?
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Thanks Brian, I love every tips and SEO strategy which comes from your blog. It took me two days to read whole article because of busy schedule but I could stop my self to read it all. I loved all ideas but best one I liked is wikipedia linkbuilding creation.
Lehmann-Haupt agrees: ‘Only ten companies can be in the top ten results, so that’s not necessarily a fair judgment… If I ran an SEO firm, I probably wouldn’t even try to have my own firm in the top ten, because the cost and effort ratio isn’t worth it sometimes.’
In the guest blogging world in particular there are many people who create sites with little value and populate them with guest content. Many of these sites have no social engagement, high PR because it’s from an expired domain or fake, and other indicators. Using OSE I can quickly identify unhealthy sites and make a quick decisions about them.
Once you have your target keywords figured out, it’s time to start implementing them. By using keywords in your titles, meta descriptions, page copy and even your images, you can start improving your rankings right away.
Just this week someone requested social media marketing services from us. After clarifying his goals, I believed we had a classic case of a client who wanted to expand his reach with social media. When I ran his site on SEMrush, lo and behold I saw a massive drop in his traffic in May of 2012. After I questioned him about it, he admitted that he got penalized by Penguin and wants to use social media as a way to improve his rankings.
Keyword.io is another great keyword suggestion tool. You can search keywords for a tonne of different search engines – including Google, Bing, Wikipedia and Youtube – so you can find ranking keywords whatever your needs.
True – it can get a little messy if your data mining is too broad. But if you really focus on the types of links you are looking for – once you export that data to excel and have a play with some filters, you can really dig up a lot of opportunities.
As you can imagine, there’s a variety of ways to acquire backlinks. However, even common practices should be approached carefully, as your tactics can easily be viewed as manipulative to search engines. In short, you just need to be honest in your backlink strategies, and only submit your site where it’s relevant. To learn more about backlinks, check out our page on how to get backlinks for your site.
Bottom Line: KWFinder.com is the go-to SEO tool for keyword research and investigation. While its narrow focus and lack of broader feature set preclude it from garnering an Editors’ Choice, KWfinder is a…
Search engine marketing (SEM) is the use of paid ads to reach potential leads and customers on search engines such as Google, Bing, and Yahoo. More specifically, to reach them the moment they are searching for your service. It is also known as search engine advertising, paid search advertising, and pay-per-click (PPC) advertising.
3) Search Console (Used to be called Webmaster Tools, Free)This is essential for SEO (for Google anyways). Without it, you just won’t know about crucial technical and punitive measures affecting the ranking of your site.In most cases, this is all you need to do SEO in 2016.
What I don’t get to point no. 17 is that the target keyword that you mentioned “The Skyscraper Technique“ and you used for that particular title is not included in your post title “Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days”.
Remember that users enter search words into search engines based on their interest. The matching keywords and phrases you choose for your campaigns help determine if your ad will display when users search online. But be aware, other advertisers may also be using the same keywords. That creates competition with your ad campaign. What can you do to win? One solution is keyword bidding.

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Use of Header Tags (H1, H2, H3) on Titles and Subheadings – On page content should utilize subheadings to divide it into smaller pieces. This adds visual interest and makes it easier for a website visitor to skim the content. Use of Header Tags on titles and subheadings can also be used to indicate importance to search engine bots.
High-quality standards are set on Your Money or Your Life (YMYL) pages – These pages include shopping transaction pages, financial information pages, medical information pages, legal information pages, and similar sites. The reason for the placing high-quality standards on these pages is how these can affect “the future happiness, health, or wealth of users.” Low-quality YMYL pages can negatively impact one’s happiness and health, so it is important to build useful pages under this umbrella term.
The first point is important. Optimizing for rich answers requires you to optimizing for your target keyword as well. Getting your page to rank on the first page of search engines will increase your chances of getting into the rich answers box.
My favorite method currently is to search related websites in much niche, usually sites with lower or similar DA to my site, to see which keywords they rank for. I filter the results in SEMRush to narrow the list to kewyords with reasonable search volume such as greater than 500 searches per month.
75. Improved Link Building – Moz is always a top-notch source of information, and this article by Cyrus Shepard (a SEO guy to look out for) details some interesting points on SEO copywriting and by default improving your link building tactics.
Yep! You can get most of the essential info with tools like search console and GA, but if you want to step it up, there is an investment. But, if you leverage the tools properly you should get a nice ROI
Search Ads Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of paid search. There, you’ll find additional sub-categories for special topics in paid search marketing including:
It’s important to protect yourself against people who might just be spammers because, Lehmann-Haupt says, “Google is run by a bunch of extremely smart guys, who spend their entire lives being smarter and more adept at cheaters.” The last thing you want is to get kicked off of Google’s index.
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The headlines for your articles should be under 55 characters to ensure their complete visibility in SERPs. Make sure they’re snappy, attractive and as descriptive as possible (this is often an impossible balance). Just stay away from clickbait headlines, do not promise something that the content doesn’t deliver.
Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Click on ‘Search for new keyword and ad group ideas’ and enter the main keywords you want to target. You’ll then get a list with keywords suggestions based on what users are searching in Google.
Love your answer to this question Mathew! And lol Logic demands everyone should agree. I have spent the day going through your entire tutorial series, will be doing it again tomorrow as well, one question that comes to mind automatically is would you consider Press Releases individually created and posted on Google news as good tier 1 links?
If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
6 of the best SEO tools to make sure your on-page SEO is optimized Implementing SEO Services for clients in a wide array of industries, I’ve learned to utilize some amazing tools for on-page SEO – and how much of …..
1. SEMrush: There is a reason this tool was voted the #1 keyword research tool by 58 online marketing experts. I use the tool every single day to perform keyword research for both SEO and PPC campaigns. It saves me thousands of dollars in wasted ad spend by being able to quickly see what is, and is not working for my top competitors. I’ve been using the “Pages” report a lot lately to find out which content is driving the most organic traffic for the competition. I wrote a 10,000 word SEMrush review here. It covers 24 actionable ways you can use the tool to build successful online marketing campaigns. 
Don’t stuff keywords! This goes for all kinds of SEO, but it needs to be reiterated over and over again because even intelligent people make mistakes. But making this kind of mistake is very serious, and can land you in a heap of trouble from the search engines.
Pay Per Click Advertising (PPC) – Ads you place for your website with a search engine, such as Google or Yahoo. You bid the amount you are willing to pay per click. The more you bid, the higher your ad will appear in the search engine results. Google AdWords ​has implemented an additional factor in where your ads rank that is based on the relevancy or importance that Google places on your site, which is very difficult to manipulate.
BuzzSumo is a web-based application that’s key function lies in its ability to find content, worthwhile content creators as well as researching the competition. It is a fairly simple tool to use but it is an essential part of any successful content marketer’s repertoire. Try it today.

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Search engine marketing is the practice of marketing or advertising your website through search engines, like Google, Yahoo or MSN. Search engine marketing (SEM) may consist of one or more of the following components:
Before thinking of off page SEO, a website owner should start with buying a good webhost or dedicated server with 100% uptime and unlimited band weight, then buy dedicated IP for your domain. You don’t want to share your traffic and data with anybody. You must choose the right domain name for your product or service. Then design or redesign a clear, user, search engine friendly and mobile friendly website. When this is done then measure your site’s speed and optimize it for getting maximum exposure on all platforms. It helps your PPC campaigns.This way you pay lesser if your website is aligned with search engine algorithms. Google has site speed tool here.
Search engine optimization is not an overnight job. It requires a well-orchestrated content and link building strategy, as well as the patience to monitor your progress over several months. Before jumping into the SEO arena, it is extremely important to distinguish between White Hat SEO and Black Hat SEO techniques.
Again, Google and Bing search engines are useful for all things SEO. In terms of link building, they useful for scouting out new outreach and link prospects. A word of caution however, the road ahead is a difficult one that will require time, patience, and relationship building.
Let me show you what I mean. Below is an example of two different search queries delivering two different snippets of text on Google SERPs. The first is a result of the query “no index no follow,” and pulls in the original meta description:
Scribe bridges the gap between old school on-page SEO and new school content marketing. The tool scores your content based on how friendly it is for people AND Google. I also dig the fact that you can do keyword research from within the WordPress editor.
This is an amazing resource for all seo business owners on what tools can be used to do their analytics and research. some of the tools listed here may require payment if not all but they are paramount to running a successful business
Search engines like Google routinely update their algorithms. Search engines use algorithms to evaluate websites for credibility and relevant content. Our SEO consulting approach involves building a network of relevant links that register with search engine algorithms as legitimate sources of information most often searched by users. Incorporating a continuous feed of new content coupled with building relevant links are the two biggest factors that go into how well your website ranks on search engines.
Accumulating a lot of backlinks in order to rank high in Google has become a bit of an “old Getting to rank on Google very seldom has to do with the quantity of links anymore, it depends much more on topical depth of your content. My old friends at MarketMuse (covered here on SEMRush) ran a phenomenal study with Neil Patel analyzing 9M+ words of content where they outlined a great example of Magnifymoney.com with 1.5K backlinks outranking getrickslowly.org with 31K backlinks because their topical depth coverage is much better. 
For your SEO project, you will be assigned a team of experts (we call them Digital Analysts) whose experience spans this range of industries. Our Digital Analysts’ insights into your search traffic and search visibility will help you achieve your goals, as no two clients have the same needs from SEO.
‘Linkbait’ is content that’s specifically formulated to attract links. It’s something so cool, valuable and unique that (given the opportunity) any industry blogger/influencer would be hard-pressed not to link to it. These links then help to improve the site’s rankings in search engines.
Find Broken Link in wikipedia and replacing it with new your link was one of the good method but people spammed this technique in various forums and blogs that this section are closely monitored by wikipedia now. Most of the link do not stick now.
16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.
Abdul Hi and thank you for your question. First of all I apologise if I have confused you. The methods described above are in my opinion worthless and you better stay away. Some people may insist that they still work but the truth is that none of the above methods is accepted by Google so sooner or later they will go after them. I can see from the link you gave me that you have just started a tech blog…my suggestion is the following:
The costs for in-house marketing often go above those of an online marketing agency in addition to the added stress and the lack of performance as the in-house team looks for the right software and solutions to bring their plan together. We continue to hear from more businesses which opt to outsource their online marketing initiatives including major enterprises with internal advertising departments.
Over The Top SEO LTD also known as O.T.T is an international Full Service Digital Marketing Company that specializes in SEO, Online Reputation Management, Lead Generation, Unique & Advanced Marketing Techniques and far beyond the normal activities of an SEO company.

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Other than that, add your keyword to post/page titles, which quickly communicates to search engines (as well as human visitors) what the post/page is all about. As an illustration, ‘WordPress SEO’ appears prominently in the the title of this post, which tells you this post has to do with WordPress and SEO. If your post/page has headings and/or subheadings, add keywords to these as well. Just keep things natural and you will be okay.
I think I am going to focus on technique number 8 seo juice to your inner pages.Because (your another technique :)) many of my articles are sitting on the page 2 and 3. Thank you so much for these techniques.
65. Six Pillars of Keyword Research – This is a short, straightforward, but useful article taking you through the fundamental steps of finding the right keywords. It may be more theoretical than practical, but it gets you in the right mindset for the process and preaches the importance of relying on data. What’s more, it was written by Bruce Clay, one of the leading SEO minds in the industry.
Karen Taylor is a professional content marketing writer with experience writing for over 100 companies and publications. Her experience includes the full range of content marketing projects — from blogs, to white papers, to ebooks. She has a particular knack for creating content that clarifies and strengthens a company’s marketing message, and delivers optimum impact and maximum results. Learn more at KarenTaylorWrites.com.
The post at Northcutt is not the definitive way to rank for the rich answer box since we are dealing with Google algorithm here, after all. Its algorithm can never be reduced to an exact science consider of how unstable it is. However, the post should give you a good idea of how you can increase your chances of getting your page on top the top of search results.
From Business: This Dallas SEO Company is the leader in providing a variety of online marketing in USA & Canada. Established in 2001 MAJORTRAFFIC. COM transformed into GOOGLE MAX. Local & national SEO experts.
A fantastic tool for crawling your site and understanding the myriad technical problems that are inevitably happening. Screaming Frog crawls your website just like Google does, and tells you exactly what you need to fix.
156. Search Engine Optimization Bible (second edition) – In this book by Jerry L. Ledford, you will learn about search engine basics, SEO strategies and optimizing search strategies, maintaining SEO at a successful level, and much more. It doesn’t get any more in depth than this. While the book was written in 2009, most of the information found here is still relevant, since it focuses on introducing you into the world of search engine optimization and offers a stable structure to evolve off of.
Full link audits can get pretty cumbersome and expensive for the client if they have a large number of linking domains. But a quick link profile can help us decide if a full audit is needed in the first place.
Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase “search engine optimization” probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a “process” involving manipulation of keywords and not a “marketing service.”
For example, if a site were to offer a printer-friendly version of a page, a search engine would potentially index this page separately from the regular version of the page. The canonical tag will tell the search engine that they are the same.
When you work with our Charlotte SEO firm, you are working with an SEO consulting firm that works not only to help your business grow now but in the future as well. Search engine updates are routine, and your SEO should not lose its value over time. Both our on-site content optimization and our off-site strategies combine to create a strong, effective initiative that will grow with your business.
Cool Feature: “Curriculum” walks you through the basic steps you need to have an SEO-friendly website in 2015. Tailored to local businesses and people new to digital marketing. You get checklists and video game-style points for completing the important tasks (like creating a Facebook page or setting up an editorial calendar).
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips.
Over The Top SEO LTD also known as O.T.T is an international Full Service Digital Marketing Company that specializes in Search Engine Optimization (SEO),Online Reputation Management (ORM), Lead Generation, Unique & Advanced Marketing Techniques and …..
The last piece of the complicated SEO tool ecosystem is the enterprise tier. This roundup is geared toward SEO for small to midsize businesses (SMBs), for which these platforms are likely priced out of reach. But there’s a handful of enterprise SEO software providers out there that essentially roll all of the self-service tools into one comprehensive platform. These platforms combine ongoing position monitoring, deep keyword research, and crawling with customizable reports and analytics.
Since commencing in 2004, we’ve refined our process into an agile approach that delivers results. Our team has experience with Search Engine Optimization projects across a range of industries, including hospitality, eCommerce, retail, technology, entertainment, medical, construction and more. Explore our Case Studies here.
SEO is largely about building relationships, and boomerang lets you do that without emails falling through cracks. It reminds you if someone hasn’t responded to your email after a set period of time. It’s my email lifeline!
With Google’s algorithms getting smarter every year, you should avoid multiple repetitive and keyword-based anchors in your site’s anchor text cloud. Failure to do so will definitely result in a penalty.
While there is also interest in spending on mobile ads as the figures from eMarketer show, Google will soon take a more crucial role in delivering content to mobile users, starting with app store optimization.
Many marketers like to compare organic SEO to public relations or “earned media” because there is no guarantee of success, making the ROI on earned media (including SEO) a challenge to predict and sometimes a challenge to measure. In both SEO and PR, marketers have the option of hiring internal staff, bringing in consultants, or using an outside agency. The same options apply for paid search marketing.
Think about this for a second. If you could get the about 50% of the websites that are linking to your competitors, to link to your website, that would mean you can easily outrank them, right? Of course, by having all the top links of all your main competitors, you could easily get an advantage ahead of them. Sounds easy, but how do you do that.
For example, within our content marketing workspace, we’ve created an app where we can track the life of a content asset from conception (keyword research) to completion (social shares and link building). We are able to task different team members at every stage of the process.
In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. You have to find posts that have proven to be successful on social media and also at attracting backlinks.
If you are a new to internet marketing, search engine optimization (SEO) is sometimes hard to understand in the beginning. SEO is the ability to make an article or a web page optimized for the search engines. Once the article or webpage has been SEO optimized the search systems such as Google, Yahoo and Bing now have the ability to rank and index the page or article appropriately
Search engine advertising (SEA) is an efficient and affordable online marketing strategy that helps your company website enjoy greater visibility by advertising on Google using varying methods. We differentiate between Google Ads, which are paid advertising, and the organic search results, whose ranking is determined only by the search algorithm. When you advertise on Google, text is displayed above, next to, or under the search results if it suits the search query, and is identified through the “ad” label. Aside from this, there is little difference between them and the snippets (text extracts from websites) in the middle. Ads on google are free initially; the clicks that the advert generates are billed. The price per click depends on your budget and how accurately your website is suited to the search query. As Google is by far the most used search engine in the US, search engine advertisement here is among the most profitable. AdWords is a program that Google uses to sell its adverts worldwide. With our tool you can invest in Google-AdWords campaigns in just a few clicks. The 1&1 experts can give you advice on finding the Google advertising plan that’s right for your budget and takes into account the right keywords. With the right strategy for search engine adverts, you can then directly and efficiently target potential clients.
30. Wordtracker Academy – Though well enough organized, Wordtracker’s Academy is not the most complete course you could take. However, it gives you an idea of the important topics on learning about SEO. It’s got separate categories dealing with keyword research or link building, PPC, and content writing. It has an apt category on social media marketing which looks at all social media platforms separately and underlines their importance, as well as how to integrate them into your marketing – this however might be better suited later on in your education.
Every website is has a hidden authority element that is used for determining how trustworthy and reputable a domain is. Moz has created a ranking score called Domain Authority which tries to predict how well a site will rank on search engine results pages. Authority generally improves by increasing the number of links to your website from other reputable sources, as well as having a proper internal linking structure.
With social media and search engines driving a huge percentage of the traffic to a web site, it’s essential to make sure you’re building your brand and convincing people to come looking for YOU. Find out how to build a stronger brand by positioning yourself in search results and by branding yourself through social media conversations.
Running the Website Auditor is one of the very first elements of any SEO campaign that we run. On-page and site optimization is generally a one-time process and this tool enables us to identify problems. Once we evaluate the report, we can correct the problems and then anything we do off-page will work much better. Here you can see part of a website auditor report for meditateinbirmingham.org:
You can set up one computer to run ranking queries via rotating proxies (every few minutes or so) using a desktop rank tracker of your choice and a proxy like Hidemyass and save the results to a Dropbox folder to look at it when necessary (from another machine).

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Advertisers can target potential clients based on four target criteria and any combination of them: Placements (which are pages you want to show ads on), keywords, topics (group of websites that have content about similar topics), and remarketing.
I’ve started a project which i have hundreds of qualified rivals ( providing wallpapers ), and i have done all i could for the on-page seo (everything i learned from guides). Because of this i tried a new approach to develop a wallpaper website such as making it responsive, adding mega menu, sliders , blog for photo lovers & … which other websites don’t have.
Bottom Line: SEMrush is a well-balanced SEO optimization platform with strong tooling across domain monitoring, keyword research, and crawling. It’s not a perfect tool, but genuinely innovative features …
Reciprocal Links — These are links that are both from your website to a quality site, and from the quality site to your site. Reciprocal links are often pre-arranged by companies with mutually benefitting audiences.
Interesting article. SEO is very important to have for your companies virtual identity, but I highly recommend that rather then doing it yourself, you seek a professional to do it for you. A professional keeps up to date with the changes of algorithms, and has the professional experience to optimize. A great web designer will provide a professional SEO specialist as an option when building your site.
With the huge difference in click-thru rates between organic searches and paid ads, SEO can definitely return a higher ROI. Of course, PPC will drive immediate clicks while SEO may take up to 6 months or more to really take effect (drive significant traffic gains). Good article, spot on.
Of the tools I rely on most, I’d have to say that Screaming Frog is most certainly #1. For technical onsite optimization, I feel it is a powerful tool to give an SEO all of the necessary checkpoints for a strong foundation.
Most content marketing systems and websites are setup to use the page title as the URL. While this generally is a good practice, there are often opportunities to improve the optimization of the URL. It is best practice to keep the URL as short as possible to accurately describe the page. Besides keeping the URL short, use hyphens as opposed to underscores to separate words. Underscores are not seen as separators by search engines, while hyphens are. Lastly, use lowercase letters instead of uppercase letters. One reason to use lowercase letters is because it will be easier for a user that types the URL directly into the browser (which might not ever but it would help). An example of an optimized URL for a “best marketing books to read” post would be: www.example.com/blog/marketing-books.
It is always a good idea to take a step back from your computer and ask yourself: “Does this appear natural to me as a visitor?” Remember to tailor your SEO practices around human visitors. If you focus too much on what the search engines like to see, you will probably end up making a mistake. Avoid these mistakes by staying true to your White Hat SEO strategy. If you build it right, they will come.
Some products are almost identical but exist in different colors or sizes. If not handled right, listing them can be considered duplicate content, which causes bad rankings and cannibalization between the different product variants. Products may rank for the wrong keywords (blue jeans rank for searches on red jeans). Adam Audette goes deeper into the nuances in this excellent report.
Having a list on paper or a spreadsheet of all top, mid, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high and medium priority keyword from your keyword research should have a corresponding page on your site.
Verve Logic specializes in Product Engineering Services, Application Services, Software Testing Services, ERP, E-commerce Solutions, Website Development, User Experience Design, Web Marketing, Web Hosting.
First of all, I would select an analytics tool like Google Analytics. The reason is quite simple: I need to positively identify which tactic is working and which isn’t. That simply can’t be done without proper analytics. How else am I going to gauge how much traffic I get? By charting up the CPU usage on the server? Not the best method.
17. SEOBook’s 7-Day Guide – SEOBook does a very good job explaining the why’s and how’s of search engine optimization. This guide to SEO for beginners is excellent for your first steps in understanding what you’ll be dealing with. The lessons you find here are applicable and presented in a straightforward manner, so that even newbies can get the gist of things. The information you find on SEOBook is always relevant, unbiased, and to the point, so you can rely on their articles and posts to learn any news or updates about Google and SEO.
I feel and truely mean that you are one of the best seos out there. I have some questions about tired linkbuilding with gsa to german tier links – how can i does this perfectly – can we skpye togehter – i am your biggest fan in austria. i gave up my job just to become a seo like you. I am allredy doing well but i have problem with tier 2 and tier 3 linkbuilding for my german speaking clients. Maybe you can teach me how to set up GSA right for this.
With 1 or two hours of effort, a good SEO consultant can recommend a few firms or consultants who would be good fits for a project. For that you pay a few hours of a high hourly rate, but you establish a relationship.
3. Search Help from Google – Learn about the different types of search, what SafeSearch is (tip: it was created by Matt Cutts), what location-specific search is, how to search by image (as opposed to keyword phrases), how to filter and refine your search, and basically use Google’s search function to its maximum potential.
To easily keep a record of your links, you can again use Monitor Backlinks. It allows you to add tags to your website’s links, get email alerts when your website earns a new link or when one of your old ones are being removed.
2. Pixabay offers free images, which can be downlaoded in a variety of sizes, given custom urls, alt (and title tags), then integrated into SEO efforts both to break up the writing (providing eye relief) but also to capture attention and hit home a point. If you know any photoshop or other image manipulation software you can take base images, add key facts or quotes related to your blog or page topic, add small graphics, adjust the size, and really turn a good starter image into a great unique addition.
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In this image I cannot show the rest of the fields but I have a similar analysis for many fields. When you look at this type of data over the top 10-20 keywords in your space, patterns quickly emerge and then all you have to do is identify and follow similar patterns (if they are white hat and safe!).
You can use the tool once a week for free if you sign up for a free account. We also offer a free 14 day trial. If you wanted to continue as a free user, we still allow you to carry out unlimited basic reviews via the extension – find out more here https://www.woorank.com/en/p/developers
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips.
I’m agree with you, but I’m also using Serpstat as a secondary part tool. Because all SEOs hide them PBNs from Ahrefs and Semrush bots, but Serpstat sees such PBNs. So I can gather more information about niche and backlinks.
Leave visual clues. Display logos and text certifying that you comply with security standards. Show them your SSL/Visa/other security and encryption standards or certificates. Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions.
Google has many times said that page speed is a ranking factor and yet many web masters don’t optimize their web sites for speed. Their aim (Google’s) is to provide the searcher with the most accurate results in the fastest possible way.
My favorite tools are: Google Analytics, Google Webmasters tool and my own in house SEO tool which I personality programmed in order to help our clients with their website ranking and sales. This tool measures all on page and off page elements. I don’t use seo tools which are in the market because I don’t want my clients’ websites’ data to be restored in these sites’ database servers and reveal my customers’ link profile and statistics to their competitors.
This change in the algorithm’s behaviour creates the opportunity for more experimental SEO. The risk of testing is mitigated by the ease of reversing the changes done. Hence, one way to dominate SEO in 2017 is to increase your experiments and observe the results. One example is trying a more aggressive link profile in the wake of the more forgiving Penguin. More experimenting will make your SEO better and more fun!
No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. However, note that longer articles tend to rank higher in Google.
I like all the detail in this post! And I agree, understanding the intent of the person searching for information goes a long way to delivering high-quality content to them. At the end of the day, it comes down to trying to serve people better.
ProRankTracker – Proranktracker is a simple online rank tracker where you can track daily progress of your rankings. Every webmaster should have one of these standalone rank tracker tools running in the background it is often ideal when identifying ranking drops in Google. Proranktracker is a paid monthly subscription.
As a bonus, make sure that at least 2 minutes of every break is spent getting up, walking around, stretching, yoga posing, or doing some short exercise like jump rope or some push-ups. Not only do you help prevent those dreaded neck and shoulder aches, but some studies show you reduce your risks for a wide array of various illnesses by double digit percentages.

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Google Search Console – this tool highlights provides invaluable data about crawl rate, crawl depth, indexed pages and crawl errors which will provide SEO’s with a hit list of actions to optimise technical elements of any site
With these 3 tools I think you could have a really good crack at building a really good SEO strategy. In my toolset I haven’t listed link analysis tools such as Majestic or Ahrefs as I feel it can be easy to over analyse links and anchor text and not take any kind of action.
Hey Brian, long time reader/ first time poster just noticed a small typo in section 11 of this blog post, “However, because the author of this page used to care about his site, he was able to land links to his site from authority sites like Livesrong:”
87. Link Building Strategies (Your SEO Squad) – Link building will be one of the most difficult aspects of SEO that you must handle, so the more learning resources you can get your hands on, the better. I recently came across this wonderful guide on link building written by Matt LaClear, which takes your through all the basic steps of link building, and beyond. Learn how to place your first links on all assets owned by you, then move on to heavier stuff like earning links from strong domains and industry influencers. And if you’re really keen on learning link building and managing it for yourself (as you should), then I also recommend purchasing Matt’s ebook on Link Building – a small price to pay for real, enduring wins.
You basically had me hooked after you mentioned the Wikipedia dead link technique. The idea of finding dead links and reaching out to the websites that’ve linked there is actually one of the best ideas I’ve heard in a long time. I’ve bookmarked this page for future reference. Thanks.
It’s important to remember that SEO, while capable of providing a valuable source of traffic, is still only one way to attract potential clients and customers to your site. Think of SEO as part of your marketing strategy instead of your whole marketing strategy. Don’t lose sight of the forest staring at a handful of trees.
While having a privately hosted domain won’t affect your search rankings, having shared hosting may cause your site to get indexed less. Search engines index based on IP address and when they are multiple IP addresses, search engines can get too many signals.
To run a campaign you need someone who has solid experience with keyword research and PPC campaigns, as well as copywriting and analytics. On an ongoing basis, they must be prepared to track, analyze, and optimize the different elements of your campaign to get the maximum possible conversions.
We just mentioned your content needs to be unique, valuable and relevant. What does this mean? First off, your content should be unique because search engines, more so Google, do not entertain plagiarism – or duplicate content. Your content should bring something fresh to the table – it should be unique if you want to rank well.
The best “SEO tool for excel” that I’ve used so Easily check a site’s backlinks (via ahrefs or Majestic API), social shares, HTTP status, word count, external links and more. All from within Excel.
You could ask the webmasters of some of the sites to change the anchor text; you could ask them to remove the link completely; you could disavow the link or you could even start a new link building campaign to dilute the over optimised links.
There are elements of SEO where science and art must intersect but for gathering of competitive information – the things that tools can do, then there is really nothing more powerful than Google itself and it will always be free.
I love SEMRush and use it daily for everything from keyword research, to keyword tracking, to competitor research. There are some standalone tools that possibly do individual tasks better, but having it all in one place is insanely convenient.

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Thank you so much for give us this latest information about SEO. When i was reading your tips that same time i was trying you tips in second tab of browser. You all tips are right and useful. I think you should post new topic soon about SEO. I am waiting. 🙂
Google Trends shows changes in search volume for different topics, search terms, and entities. Mastering this tool can keep your content current and one step ahead of the competition. For search marketing, it just makes good sense to analyze changes in search query behavior. Even everyday bloggers can improve their results by understanding which topics are trending.
“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.
To protect their reputation and keep spam websites away, Google started adding more strict rules to their ranking algorithm and they were able to differentiate between natural and artificially created links.
This domain was formerly TheTruthNetwork.com, which is obviously a name that has nothing to do with local SEO and website marketing. For this reason, people often used to ask me why I chose it. The answer is, it was always meant to be a place where people could connect and network with others of like mind and/or discover even greater truths about who they are and why they are here on this planet, and not what it became.
Posting big news releases from your business is a great way to spread information quickly and to a large audience. Our best SEO company text and technological tools help improve the ranking of your message on search engines, increasing the chances that users will come in contact and share the newsworthy information. An added benefit of our online press release services is that through the links we construct joining the press release with your website, they add valuable SEO elements to your existing website.
So I’m not good at English. Well I’m running a new vacation rental and travel website in French. But it seems that in francophone area people are reluctant to implement backlinks. I do need links to rank because I have strong competitors. So I’ve decided to ask for those links to Anglophone website owner. Since my content is in French, I thought I could ask for links to pages with solely touristic spots photos. What do you thinks of that?
It depends on how it is done. For example if you engage into a conversation in the comments area, you may place your link so that the other participants know to whom they are talking about. On the other hand if your name is ‘Off page SEO’ or anything else with a keyword in it, then something is wrong.
This is an amazing resource for all seo business owners on what tools can be used to do their analytics and research. some of the tools listed here may require payment if not all but they are paramount to running a successful business
Semrush is a keyword research tool for, well, professional keyword research, site analysis and competition analysis. This tool does a lot of things. Much more in 2018, since I started using it many years ago.
Although you don’t want to ignore search engines in your marketing strategy, you don’t want to rely on them solely for website traffic. Search engine marketing (SEM) is just one of the many marketing tools available to home businesses. See the Online Marketing Guide for additional ideas for promoting your business online.
Ahrefs. No one even comes close. If I didn’t have Ahrefs, I’d use Majestic. If I didn’t have MJ, would I use OSE? I think I would just build my own index. Ahrefs is a tremendous tool for link mining. Their DR metric is totally decent too. I actually prefer it to the likes of other metrics because it’s link based. I know what I am getting and reporting on. When I hear a fellow SEO isn’t using Ahrefs…I can’t help but scratch my head.
Screaming Frog is a website crawler that efficiently scans your website’s content and allows you to quickly drill down into the main SEO problems. In one view you can find all of your website’s response codes, pages with un-optimized SEO elements, header directives and much more. It is the ultimate tool for being able to swiftly analyze any major issues with your website.
It can be difficult to decide which search tools to use when it comes to your company or client’s paid and organic search campaigns. I have found a great selection of tools; some which are recommended often, with good reason, and others that shouldn’t be discounted. Many of these tools have similar features, but they usually have something unique that makes them useful in their own way.
I have dealt with EZranking for around 6 months now & they have exceeded my expectations in terms of professionalism & communication. The advice given by them regarding our website structure has been very helpful and I am looking forward to achieving great results.
Measure which strategies provide the most benefit, refine and continue. One really good example of a barnacle SEO strategy I implemented for Pure SEO was getting an invite to spend a week with Sir Richard Branson on his private island, this got organic links from every major newspaper in New Zealand and most of the major marketing magazines.
We have handled the online marketing mandate for thousands of businesses, enabling them to focus on their core business processes. We don’t specialize in any industry; we specialize in what we do – Getting new customers everyday.
184. SearchLove – This is an annual two-day conference created by Distilled. It takes place in both Europe and the US, with locations like London, San Diego, and Boston. Its main focus is on SEO, analytics, content creation, paid promotions, and the latest trends and information in search. SearchLove is another high-quality digital event you may like to attend in order to dive deep into the digital industry, learn more, and create valuable connections.
Keep in mind that if you’re going to be driving more qualified traffic to your business website, you should make sure that it is optimized for conversions. A good business website is not just one that attracts visitors, but gets them to stay and convert.
1. Write Website copy for humans. Search engines are smart. They know what a real sentence, paragraph, and links should look like. Don’t keyword stuff your site or talk about the same things over and over again to try to beat them. It doesn’t work.
SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
Finally, Moz helps me keep track of all of my keyword rankings. While not a tool, I can’t stress enough the role of great content in an SEO strategy — it’s the biggest factor to a successful campaign.
However as the aforementioned Searchmetrics research suggests, year-on-year correlations between backlinks and rankings are decreasing, so perhaps over time ‘links’ may not be as important to SEO as we once thought.
Well actually, that’s not it at all. As you become more informed and experienced, and begin to trust your own judgement, you will be able to find more and more suitable learning resources. However, by the time you’re finished reading what I’ve provided in this list, you should be capable of putting to practice a lot of things, and thus call yourself a true SEO.
This tool answers the question we’ve all had when evaluating a keyword: “Can I rank?”. CanIRank.com provides a nice breakdown of how your page compares to the first page competition (inducing domain authority, page authority and on-page SEO metrics).
Once your website begins ranking well in search engines, hopefully you will begin to see an influx in traffic. Google Analytics and Site Catalyst allow you to track your traffic by keyword. If you run these reports on a regular basis, you can get an excellent snapshot of how your website is doing in the search engines. By monitoring your keyword traffic, you can determine which keywords need more reinforcement in your future content. Knowing your traffic is important when considering your next step.
170. Conversation Marketing eBook – When you start feeling like optimization, keyword research and link building just aren’t doing enough for you anymore, you might like to delve into this free eBook and learn more about how to get the most out of Analytics, social media, and internet marketing in general. Here is another Fat Free Guide to Google Analytics, written by Ian Lurie, which adds to the conversation, so to speak. It is a useful guide for beginners and advanced SEOs alike, since it takes you from setting up Analytics, to tracking your goals and working for actual results.
You can edit everything about your post to make as many of the lights as green as possible. You don’t need all green – sometimes you’d have to jeopardise your overall content to do it – but 75%-80% is where you should be aiming.
Another thing which makes Ahrefs Keyword research tool stand out is the great UI & the amount of data they provide. You can also create a list of keywords to target directly from Ahrefs dashboard. You don’t need to use excel & this is a huge time saving.
The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. No free tool quite delivers that data like Google Analytics and does a better job providing data that helps you understand the number that matters most – the bottom line.
107. SEO Theory’s SEO Glossary – You can never have too many glossaries. Just kidding, you can. But I wanted to include Michael Martinez’ SEO glossary here because it’s just as good as the others I’ve listed. My hope is that you’ll browse all these terms glossaries and choose one that you like best to keep referring to it whenever you encounter a new term.
Search engines used to focus on delivering up a list of the best web pages for a search. These days, they’re also integrating video, images, blog listings, product listings and more. Learn how universal search is changing up search engine optimization and how savvy marketers are taking advantage of it to increase their presence in search results.
4. Make navigation easy. You can do this by building clear text links to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like their navigation plain and simple—and so do many users.
By looking at the top 10 results for “Child Identity Theft Protection”, you can get an idea of how the competition stacks up to your new website. If the number 1 search result has a blog with very little content, and the last blog post was months or years – then you have found a window of opportunity to conquer your competition and gain site traffic. It would be wise to take advantage of this by targeting “Child Identity Theft Protection” in your content in the future.
If you have questions the Internet doesn’t provide answers for, logging into niche-specific forums can be a great idea and source of information. As you become more knowledgeable in SEO, you might also like to check forums to get ideas for posts, keep in touch with important bloggers and content writers, and even use these platforms to promote your own work (especially when it solves others’ problems).

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Deep Crawl lives up to its name. It scans every page on your site and gives you a comprehensive report that lists out you how many H1 tags you have on each page, noindexed pages, broken internal links, broken external links etc. Heck, it even tells you if your Twitter Card descriptions are too long.
163. The Advanced Guide to Content Marketing – By now, you will have probably gathered that the basis of any successful SEO campaign is very good, informative content. Even an ad-based campaign is founded on excellent ad copy and precise keyword selection. In this advanced guide by Neil Patel and Kathryn Aragon, you will learn the step-by-step process of creating a content marketing campaign, starting with creating target personas, goals, branding, keyword research, setting up a schedule for writing and publishing content, promoting that content, measuring your results, and even tips on never running out of ideas.
2. MOZ: Moz is a great research tool to build links and to go after your competitors links. This is also helpful to determine website ranking in the SERP and to calculate Domain Authority and Page Authority, among other helpful abilities.
What do you need when trying to improve SEO on your website? This is a very common question when looking for the best SEO Tools. Search engine optimization is a tricky task to accomplish. But Comparkeet has done the dirty work for you. We have assembled the top ten best SEO Tools that the world wide web has to offer. Many of these tools are used by the top SEO firms and industry agents. These top ten Best SEO Tools not only get the job done, these tools get the job done right!
Great post, your knowledge and innovative approach never fails to amaze me! This is certainly the first time I’ve heard someone suggest the Wikipedia dead link technique. It’s great that you’re getting people to think outside of the box. Pages like reddit are great for getting keywords and can also be used for link building although this can be difficult to get right. Even if you don’t succeed at using it to link build it’s still a really valuable platform for getting useful information. Thanks!
An SEO tools suite that focuses on link analysis. Also has a helpful “Unnatural Link Detection” feature that identifies risky backlinks that might have caused a penalty (or can cause a penalty down the road). Solid tool.
The brief to all our SEO experts is for them to share their experience and expertise with our clients. As your knowledge grows, so does the value of our partnership with you. We approach your organization with integrity and respect, treating our relationship as a true partnership – and to ensure that your interests are completely protected, we carry $1,000,000 in Professional Indemnity insurance cover – a question you should ask of all SEO companies.
An absolutely essential tool for checking whether a site is up to scratch. Both do a very similar job, showing instant vital SEO information about the site currently on. I use both in conjunction with each other as find you get a better overall feel for the site using both as they look at slightly different indicators.
However as the aforementioned Searchmetrics research suggests, year-on-year correlations between backlinks and rankings are decreasing, so perhaps over time ‘links’ may not be as important to SEO as we once thought.
The one downside to this tool is that it doesn’t show you how many people search for the keywords that it spits out. So you need to manually upload the keyword list into the GKP to get search volume info.
Online businesses working on improving their SEO can positively impact rankings with on-page optimizations and off-page efforts. Paid search results can be more directly affected, but are still subject to algorithmic ranking factors such as quality score. Higher organic search rankings often enable ecommerce stores to lower their advertising spend, effectively balancing out their SEM visibility. Though hiring an in-house or freelance SEO specialist can seem expensive, the ROI can be significantly greater than continuously paying for PPC ads.

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So now that you know what not to do, what is the right amount of keyword density? Many SEO experts on the web today have collaborated together and have come to the conclusion that an optimal keyword density is between 1 to 3 percent. This rule of thumb should help ground you and your content writing style. Of course you want to include your keyword in your page copy – but do it organically through the process of your writing. Find a solid middle ground that sounds good to you and people in your industry, and you should be OK. And again, it is always prudent to investigate your competitors and potentially emulate their successful writing style.
Hats off to your detailing and intelligence. I thoroughly enjoyed reading the post, very informative and engaging. I was actually applying them to see the amazing results. I also found a platform called soovledotcom which actually pulls keywords from amazon, e-bay, yahoo answer, wikipedia, google and bing, but your illustrations here will certainly yeild superior results for organic seo & finding keywords.
Some products are almost identical but exist in different colors or sizes. If not handled right, listing them can be considered duplicate content, which causes bad rankings and cannibalization between the different product variants. Products may rank for the wrong keywords (blue jeans rank for searches on red jeans). Adam Audette goes deeper into the nuances in this excellent report.
Our service encompasses consultation, keyword research, copywriting, creating incoming links, submitting to search engines and finally, reporting on optimization results. We offer SEO services with guaranteed top results based on your keywords. See testimonials from our satisfied clients. Search Engine Service details.
They also influence how search engines determine relevance between a keyword, an ad, and the webpage the ad directs people to—key factors in determining a Quality Score. “Quality Score is primarily a measure of relevance, and improving keyword Quality Score is a matter of structuring your PPC campaigns into small, well-organized, tightly knit groups of keywords,” said WordStream, a PPC software company.
It provides great in-depth analysis of the performance of the digital marketing strategy and also helps SEO’s perform the daily tasks. Identifying opportunities to increase the brand awareness is very easy when using the SEMrush.
In the introduction, we mentioned that Google is doing everything to build a better, faster and secure web for everybody. By upgrading their search algorithms, they make the search experience better. With their versatile Knowledge Graph, the search engine has grown faster. And now they would like every webmaster to adopt HTTPS to improve the security of web properties.
When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.
Wondering if a link is helping or hurting your SEO efforts? Then upload the URL of the page to Marie Haynes’ blacklist tool. It will let you know if the domain is on Marie’s comprehensive list of spammy websites. If it is, you may want to add it to a disavow file. Helpful.
Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads.
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19. Syndicate your press releases. Send out a press release locally or nationally when you create a new product or service and link to yourself in it. Here is a nice list of some popular ways to syndicate your press releases.
Ahrefs has a massive index (over a trillion links) that’s updated at least once a day. It’s also super duper simply to use. Because of its excellent user interface and index, Ahrefs is one of the few SEO tools that I use every day.
Competitor analysis is a great way to gain insight and form a basis for a campaign. Ahrefs enables me to see who is linking to my competitors and what their top content is. Being able to see who links to my competitors will help identify what forms of links are working in that industry. Knowing what content has worked well for my competitors helps formulate content ideas that are likely to perform well.

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An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.
SearchBerg, a leading brand in online digital marketing services, is a New York based company. Founded in 2005, our digital marketing agency has been in the PPC and SEO business for more than a decade, serving a diverse portfolio of..
We finally selected EZ Rankings.org because they have the spectrum of Online Marketing expertise and Creativity in business oriented website designing, we were looking for. Mansi and her team really impressed us with their depth of knowledge, technical experience, design skills and follow-through with a client oriented approach, specially meeting the strict time deadline to complete the projects”. Good Job!!!
Cool Feature: Moz’s Keyword Explorer is one of the best keyword research tools on the market. Why? It provides super-helpful info on SERP features that appear in the search results for a given keyword (like the number of Adwords ads, Google News results, and more).
Thanks for vetting that one, Conrad! Seems like when I ran it the results were quite comprehensive. It might be helpful to know which areas to focus on and which ones (meta keyword tags?) to put on the backburner. 🙂
SEO and digital conferences may not fall under the area of interest for beginners, but if you’re looking to advance and truly make a career out of it, it should help knowing which the best events are. From an attendee point of view, SEO conferences are a great place to take the pulse of the industry, find out the latest, most useful bits of information, and networking. As a speaker, you build your brand, position yourself as an authority in the industry, and promote your services.
Besides doing creating reports, and analyzing competitors, I also use a plethora of free tools and WordPress plugins for my own sites and my various clients. Below is a section of tools that have helped me not only be better at SEO, but also when it comes to brainstorming content.
If Google finds two identical pieces of content, whether on your own site, or on another you’re not even aware of, it will only index one of those pages. You should be aware of scraper sites, stealing your content automatically and republishing as your own. Here’s Graham Charlton’s thorough investigation on what to if your content ends up working better for somebody else.
Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area or as a separately identified advertising area.
At BrightonSEO in April, I spoke about a process using KNIME where I inputted data from both Twitter and the SERPs and then performed various semantic analyses in order to do some more advanced keyword research.
Much like internal linking, it is important to link out to credible sources. By linking to other websites, you are telling search engines that you are giving a “vote” of confidence or passing “link juice” to that site. By linking out to external websites, you can show your audience that you are using credible sources. Some people believe linking to external websites can hurt a page because you are losing authority, when in fact it can actually help receive more traffic.
In short, we want to be accountable to you for what we do with your money. Our reporting helps us do that. When you hire us to do Internet Marketing for you, you’re put your trust in us, and we want to make sure that you don’t feel like that trust is misplaced. We’re not like other SEO companies; when you work with Arcane Marketing, you can rest assured that you know exactly what we’re doing on your behalf and how that work is impacting your KPIs.
I definitely learned tons of new things from your post. This post is old, but I didn’t get the chance to read all of it earlier. I’m totally amazed that these things actually exist in the SEO field. What I liked most is Dead Links scenario on wikipedia, Flippa thing, Reddit keyword research, and at last, the facebook ad keyword research. Its like facebook is actually being trolled for providing us keywords thinking they are promoting ads.
Review: Overall Sitebulb looks to be a great ‘allrounder’ in the site audit category, and its flexibility will be useful for experienced SEO’s and newbies alike. Disclosure: I am an affiliate for Sitebulb. You can get a FREE 14 Day Trial of the tool by clicking here (AFF).
Make sure that you have a breadcrumb on all your internal pages. A breadcrumb is a set of links at the top of the page that aid navigation.  If you are using WordPress there are many free plugins to create a breadcrumb.
The growth of social media in recent years has created a new and profitable channel for WordPress SEO. Even without struggling, you can see the great traffic potential of social media. It also gives you the chance to build a community around your brand and/or products.
I know I am leaving out some major players like Ahrefs and RavenTools. I could include WordPress Plugins that help with SEO and other SEOmoz tools that I love. But in this article my objective was to show my absolute favorite, most used tools, the ones I can’t SEO without. Watch for future articles on other tools I use and love, including Social Media Marketing tools and other outreach tools, plugins, and extensions.
There are many legitimate reasons a marketer may want to mask or spoof a geographic location. I recommend HIDEMYASS software for Mac and PC. It’s simple to setup, cheap, reliable and more than delivers delivers. Disclosure: I am a customer and affiliate.
Some keywords will remain static, but others may change based on trends, news, events, or your own promotional efforts. Regular monitoring and A/B testing  identifies the terms that most effectively convert people into customers or prospects, the cost and competition for each keyword, and the terms your competitors are using and succeeding with.
Each tool that we use for tracking and reporting helps us to measure data and see and follow trends so that we can understand what’s going on with your online presence. Without this information, it would be as if we were frantically stumbling around a dark room, blindly hoping that something we did will improve the situation. Instead, our tracking and reporting efforts allow us to understand exactly what effect our efforts are having on real things you care about like keyword rankings, website traffic, and conversions. As we track these Key Performance Indicators (KPIs), we can increase our efforts where we see the best results. After all, there’s no point in pursuing a course of action that isn’t garnering the right results.
Finally I landed in your article after spending long hours to learn about how to proceed seo for my website. They way you narrated your points with snapshot is very attractive. I like your way of using wikipedia to generate new keywords. Thanks.
Too often, I see websites that act as business cards. You land on the website and it tells you 3 things: the name of the company, what they do, and how to contact them. Unless a user is near the end of the buying funnel, they probably won’t fill out a contact form. There also isn’t an incentive to visit the page other than to grab contact information.
Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Turns out that’ll actually hurt your SEO because search engines will think you’re keyword stuffing (i.e., including your keywords as much as possible with the sole purpose of gaining ranking in organic search).
The impact and influence of a brand’s online presence cannot be underestimated. Seventy-two percent of millennials say that they conduct online research before they go shopping in person. For those buying directly through websites, online retail is anticipated to reach $370 billion by 2017, up from just $231 billion in 2012.
This kind of writing style is not recommended. It does not appeal to human readers because its choppy and repetitive. And it is not appealing to search engines either because you are “stuffing” keywords wherever you can, as many times as you can. Search engines are highly intelligent, and can very easily pick up on this poor writing style. You will soon face penalties if you pursue this kind of content.
Maintaining proper SEO is a balancing act. Content curation, keyword research and link construction all go into an effective SEO consulting strategy. Web Full Circle is the best SEO company to work natural back links into your website. Simultaneously, we create finely-tailored content that is fresh, relevant and keyword specific. As we continue launching new pieces of valuable content from your website, search engines like Google or Bing use algorithms to then index your website and its content as a high quality source of information for users. Once this takes place, your site will improve on organic SERPs when search users utilize keyword phrases specific to your industry and your product or services.