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I’ve separated the wheat from the chaff for all of you willing to learn SEO, and organized it in a common-sense list that will guide you through the steps. Below you will find some of the best free and paid resources for learning SEO. Grab a notebook, a pen, and start your online education!
Much like internal linking, it is important to link out to credible sources. By linking to other websites, you are telling search engines that you are giving a “vote” of confidence or passing “link juice” to that site. By linking out to external websites, you can show your audience that you are using credible sources. Some people believe linking to external websites can hurt a page because you are losing authority, when in fact it can actually help receive more traffic.
This series of posts isn’t going to teach you the latest trendy trick that probably doesn’t work anyway. The goal of these post is to help you build an SEO foundation and point you in the right direction for further study. Through the course of this series (part I, II and III) will look at 3 major aspects of SEO each covered in one post.
Google recently starting to roll out a new, extended ad type. The new ad type will include two headlines of 25 characters each, a full 80 character description line, and two URL Paths which are nothing more than the possibility to include up to two “ / “ after the display URL as long as it won’t exceed the character limit of 35 (e.g. example.com/Buy-Now/Promo).
SEO is not a set it and forget proposition. It’s an iterative process. You do what you can, measure the results, and continue to improve. You can’t SEO a site in a day or month. As with marketing in general, SEO is never-ending. It also changes daily and what works for one site may not work for another.
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..
Second, you’re going to take the unique URL they give you and share it with as many people as you can. They can be your friends, social followers, or your email subscribers. Basically any of your contacts.
One of the most frequent mistake marketers are doing. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. However, if the website has nothing but backlinks linking to the main page, it can raise a flag to Google. For this reason, you should also build backlinks to your other pages.
More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.
In most cases, the only ‘default’ parameter that will need to be changed will be the ‘limit of checked pages’, you want to ensure all potential URL’s are included in the crawl. A quick way to determine this to do a quick ‘site:youdomain.com’ search in Google:
Thank so much for posting some very outstanding suggestions. I am not clear on how to take advantage and or use the Broken Links on Wikipedia for my website, I am a business owner and perform some of my own SEO work but I am definitely not an expert.
164. Search Engine Optimisation – This eBook by Jacqui Carrell is ideal for SEO debutantes; it features a thorough introduction to SEO ropes, and touches on the essential points of keyword research (for organic and paid search), on-page and off-page optimization, link building, SEO for mobile, or how to track and measure the success of your endeavors. You can also find more related eBooks on Bookboon SEO, which is a very good ongoing resource.
Towards the end of 2016 I sat down and manually vetted 20+ rank tracking solutions and SEO Rank Monitor was by far the best that I came across. Any issues or questions that we have, Dawid is very quick to answer and resolve them and he makes the task of rank tracking very easy.
There are two types of SEO: On SEO and Off Page SEO. On page SEO is related to your blog design, keywords, content writing skill and more. Off page SEO is link building techniques. This way we can promote our blogs. Your article is really informative. It will be helpful. Thanks for sharing.
9. Link intelligently to yourself. When linking from one page to another on your Website, use your specific keywords or phrases. Don’t just use words like Home, Products, Contact if you can use Used Cars Home, Our Used Cars, Contact Used Cars.
1. Write Website copy for humans. Search engines are smart. They know what a real sentence, paragraph, and links should look like. Don’t keyword stuff your site or talk about the same things over and over again to try to beat them. It doesn’t work.
They also tell you your competitors automatically (this probably varies depending on your size), based on organic keywords. This is a great way to research strategy and brainstorm content ideas through competitor insight. It can also be helpful to filter their data by country for international SEO research.
I’m far from the most sophisticated SEO strategist in the world but it all starts with the content, and that’s where WordPress comes in. For each article I write, I aim to create the most helpful piece of content on the subject, because I know that’s ultimately what Google wants at the top of their search results.
Incoming links. These are links to your website from other sites. Social media can be very helpful in this, but also, having other quality sites linking to your content goes a long way to improving your ranking. Search engines will judge you by the company you keep, so your goal is to have quality outgoing and incoming links.
At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:
Brightedge or SEMRush are keyword monitoring and research tools, with SEMRush being an affordable option with a good feature set and Brightedge an enterprise level tool with a robust feature set. Both help you enhance content, meta data and track keyword performance.
If you want to get mentions (and backlinks) from sites like The New York Times and Forbes, you need to start rubbing elbows with journalists. And Muck Rack is an impressive PR tool that helps you quickly find journalists that cover your site’s industry.
This was a amazing article. First of all i would like to appreciate the effort that has been put into writing this. Every point is supported by lots of pics making it quire graphical and easy to understand. Moreover all the points mentioned were quite awesome and helpful.

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The advantage of paid search is that you can have your website listed on the first pages in a prominent spot on Google and other search engines. However, showing up is only part of the process. You need to create an ad that not only leads to clicks, but to sales or whatever result you’re looking for. If you don’t know what you’re doing, it’s possible to write an ad that people are drawn to and click on, however, you don’t make sales. Since you pay per click, and clicks can add up quickly, you can lose money. For example, if you pay 50 cents per click and 100 people click the ad per day, that will cost you $50 for the day. If you let the ad run for the month, you’ll pay $1,500 ($50 a day multiplied by 30 days) for those clicks.
I’m agree with you, but I’m also using Serpstat as a secondary part tool. Because all SEOs hide them PBNs from Ahrefs and Semrush bots, but Serpstat sees such PBNs. So I can gather more information about niche and backlinks.
Keep Your Library Updated — Keywords often change over time, either due to increased competition for them or a shift in your customer or product focus. So periodically review and update your keywords library.
Hopefully learning seo will allow me to generate leads which I can monetize as well as drive more bookings into my own businesse. As soon as I get the money in its employing the right people to take over my businesses and I’ll be spending some much needed me time on a beach somewhere!
Organic search listings (SEO) are determined by proprietary search engine algorithms, while paid results are bid on and paid for on a per-click basis. SEM is not used in reference to display advertising, though PPC and display share many best practices. Strong SEM performance can consist of high placement on one — or both — of PPC and SEO.
Great post Rhea. Its really important that people are educated about the SEO companies who claim to be the top SEO companies. Most of these lists are paid lists and people can pay to be listed among the top SEO companies as they say.
Unfortunately, it is not possible to “guarantee” search engine rankings because search engines are always changing. But if you take into consideration all of the criteria involved in SEO – and perform the tasks ethically – your rankings should be just around the corner.
Sometimes when you are at the beginning of your SEM campaign, it can be difficult to get a decent ranking organically. This is especially true if there is a lot of competition in your field. If you are finding that this is the case for your business, it may be worth it to invest in some paid SEM.
Your IT team understands the importance of securing the network against data breaches from external threats. Regardless of your efforts, data breaches usually begin from inside your network, often due to lax or unenforced security policies. *Did you know? Insider threats are now the most prevalent cause of data incidents, representing nearly 70% of all data leaks. Are you doing enough … Continue reading…
SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Thank you … Thank you … Thank you. Wonderful, nice summary for a total beginner like me. A great start for freaked out small businesses dealing with SEO companies wanting to charge between $500 and $1,000 per month!!
Check your top 10, 15 or even 20 competitors for Broken Inbound Links, and then reach out to the linking sites and offer your content as a replacement. So there you have it! An SEO Hack for 2017 that sees you leveraging the work your competitors have already done in landing links to give you a one-up on them. Simple!
14. Ask the right people to link to you. Check the page rank of as many Websites you can find in your industry and start by asking the ones with the highest rank. Link to them first on your Resources page and then email them and ask for a link back. Send them the keyword-rich link text you would like them to use for your Website. Join the Better Business Bureau and your local Chamber of Commerce also — they usually link to you automatically and this helps in local searches. Check to see who is linking to you by using Yahoo Site Explorer. All of this sounds labor intensive but it’s worth a year of your time if it helps you get the No. 1 spot.
That is why you need to have a website that is lightning fast. Most professionally developed websites have an under one second rule. Research has found if your website loads in anything about the one second threshold, your website will likely be ignored and the person will move on and not visit website. How do you accomplish the under one second loading time? Stay away from large images that are greater than 1 megabyte. Cut your images into little images that will load faster. Remember that not everyone in your market who wants to view your website has a 100 MB/s connection.
As my past client, an advantage to working with Best Dallas SEO is that I will be maintaining a very close relationship with SEO consultant Jeff and the whole team. He will have direct access to me and my strategies and can consult with me on your situation at any time if my input is required.
As a bonus, make sure that at least 2 minutes of every break is spent getting up, walking around, stretching, yoga posing, or doing some short exercise like jump rope or some push-ups. Not only do you help prevent those dreaded neck and shoulder aches, but some studies show you reduce your risks for a wide array of various illnesses by double digit percentages.
SEO is an acronym which stands for Search Engine Optimization. SEO is a broad term used to define any kind of optimization efforts toward your website that result in increased visibility in search engines like Google, Bing or Yahoo.
In order to maximize the success of our clients, we need to be working around the clock and to settle for nothing less than the best. We have one of the most competitive recruitment processes in the Los Angeles SEO industry and that is why we not only meet expectations, we break through them and reach new heights every single day.
Some of the things that we use in our scoring are current rankings from 3 different SEO Company rating services, on-page quality score of the SEO firm’s homepage, backlink quality score for the firm’s own website, a visibility score on how well the company ranks for the keywords that they are targeting, number of media mentions, quality of client list, mystery shopping, and contribution to the SEO services community through blogging and conference appearances.
This is why we, Best Dallas SEO, are honored that she has chosen to pass the torch on to us. Below you will hear from her, and see that she is giving us her full recommendation, which we do not take lightly. We did not buy her out. She handed what she built over to us freely in an effort to help not only us, but her past clients continue to succeed.
Awesome post. While SEMrush tends to provide bad ranking data in my experience, their other competitive analysis tools are pretty spot on. This is a prime example of how to use these to your advantage. Thanks for writing this up.
24. SEO for Bloggers – This post by Ashley Faulkes addresses the importance of SEO in promoting your content and your website/blog by default. It does focus on creating exceptional content in order to attract attention, links, bookmarks, likes and the like, but all that through a SEO perspective. The points made for keyword research, on-page optimization, link and relationship building get you in the right mindset for producing content so that both readers and search engines are met with quality.
There are elements of SEO where science and art must intersect but for gathering of competitive information – the things that tools can do, then there is really nothing more powerful than Google itself and it will always be free.
An added benefit of this SEO tool is that it works on any device, including tablets, computers and phones. This can be especially helpful if you are frequently away from your desk and don’t always have time to view reports on your computer.
Pay Per Click Advertising (PPC) – Ads you place for your website with a search engine, such as Google or Yahoo. You bid the amount you are willing to pay per click. The more you bid, the higher your ad will appear in the search engine results. Google AdWords ​has implemented an additional factor in where your ads rank that is based on the relevancy or importance that Google places on your site, which is very difficult to manipulate.
In my opinion yes you are actually spamming and sooner or later you will lose your rankings and most probably get penalized for that. I have already explained above how I believe you should approach link building and which is a safe and white hat approach.
Even if you do not have a dedicated team for SEO, it is important to stay on top of things. By doing a checkup every now and then, you can see how your most important pages are ranking, if there are any increases to website errors, and how well your organic search traffic volume is trending.

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The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first need to determine where your website stands among the others online.
Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.
Secondly, we have white and black hat SEO. The former is an SEO strategy that adheres to SEO rules established by Google and other search engines. On the other hand, blackhat SEO involves gaming search engines, which will only land you in hot soup. You should endeavor to build a white hat SEO strategy, and never once think about manipulating search engines using black hat techniques. In simpler terms, don’t try other dirty tricks that are not contained in, say, this resourceful SEO Guidebook by Google.
Gotta start with analysis. I pull my data from Moz and SEMrush. SEMrush is my go-to for competitor keyword research. For backlinks, citation opportunities and rank tracking I go straight to Moz. And I can’t live without my mozbar. At Stream Creative we set up our client campaigns using both of these tools.
Getting a high rank on search engines through user keyword searches can be difficult, but with proper focus on writing your blog posts for search engine optimization (SEO), you can boost your rank for specific keyword searches and your blog’s traffic. Follow these tips to get the biggest results.
As a business person, you know that setting goals is critically important for your business to succeed. Internet marketing is no different. In order to succeed online, you have to set real, tangible goals if you want to find success. Here at Arcane Marketing, we help you set online business goals using Key Performance Indicators (KPI) specific to your business and industry. We start by using tools like Google Analytics, Bing Webmaster Tools, and Keyword Tracking software to find out how your company is currently doing online. Once we establish this benchmark measurement, we can begin to set goals for where we want to be in the future.
It’s a feature that Google has introduced recently and not many people are familiar with it yet, but they should be. I love it when tools help you keep track of your site, without having to login every day.
Site Analyzer a high-quality site audit tool. Yes, $10 for a 100 page scan is a little steep. But the tool hooks you up with a lot of helpful information, especially when it comes to page optimization.
Being a small business I try and keep my SEO activities to those which work well.. Starting with key phrase research, I a landing page and then run it though something like IBP’s top 10 report so I know that my page is roughly right. Its then a simply task of building inbound through direct link and tier n sites..
Your Wikipedia Broken Link technique is awesome! I really want to do this but for a novice SEO person like me… ay yay yay 🙁 Doing all SEO inhouse (myself) and this is alot of research. Wish I could Fiverr this bit, LOL! Will take me quite a while but I know it will be worth it in the end. Thanks Brian for giving away such treasure 🙂
To protect your website from such attacks, you have to keep an eye on all the backlinks your website is getting. Monitor Backlinks automatically sends you alerts when a new website links to you. If a negative SEO attack is unleashed against you, create a disavow report before it’s too late.
Google became aware that webmasters were abusing this knowledge and ultimately devalued the importance of keyword density. Website content writers were “stuffing” keywords in any place they could find space. They would cloak keywords inside their website by changing the color of the text to that of their background. These kind of mischievous actions are considered unethical in the SEO world because you are making it clear to the rest of the world that you only care about achieving high search rankings. More importantly, you are essentially communicating to your potential customers that you don’t care about them. Simply put, it is bad practice.
Posting big news releases from your business is a great way to spread information quickly and to a large audience. Our best SEO company text and technological tools help improve the ranking of your message on search engines, increasing the chances that users will come in contact and share the newsworthy information. An added benefit of our online press release services is that through the links we construct joining the press release with your website, they add valuable SEO elements to your existing website.
Most businesses use website plugins that automatically create product feeds based on the content of a website. This means the more each product page is optimized for the best keywords, the more impressions it will receive.
Search campaigns are the most common campaign type on Google and Bing and they are very effective because they are based on the concept of the pull system. A pull system is any advertising methodology that delivers ads to an existing demand in the market. Pull systems are very effective because the potential target audience is aware they have a need and is looking for an immediate solution.
The ideal domain will include your business name and perhaps a keyword or two that are relevant to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com. Want to know more? Check this post if you need more advice on choosing the right domain name!
SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website.
In fact, my first website, which I started in 1999, the one I used to learn web design and search engine optimization, was a poetry and life advice website. I was a Dear Abby of sorts. On average, 25,000 new visitors per month from around the world would read it.
There are far too many SEO tools out there, more than you can find the time to try and evaluate. Now you don’t need to waste your time checking out all possible alternatives and find the best SEO software for your needs.
Build backlinks: Backlinks are still a large part of Google’s algorithm. The reason why Google prioritizes sites with more backlinks is because they know that only good credible content gets shared. Building backlinks is a huge topic that we’ll have to save for another blog. Just know that it’s part of Google’s algorithm and that the best way to receive backlinks is to create good credible content.
HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the chart icon on the far left side of the blog editor when you’re working on the post to access the SEO Optimization screen.
While it is important to understand the costs associated with starting an online marketing campaign either through outsourcing or building an in-house team, it is also important to determine how long it will take to see a return on the initial investment. Online marketing agencies often have years of experience in producing an ROI and will often have a general understanding of when the client should expect to see a return.
Several of our team members have over 10 years experience in the online marketing and search engine optimization industry. We’ve worked with many big names, fortune 500 companies, mid-sized businesses, and small start-ups. We’ve seen it all and nothing is new. We’ve been around the block. Extensive experience in SEO means that nobody is our guinea pig. After some situation assessment, we can fully understand our path forward to meeting your business goals. Our specialties consist of SEO, PPC, and SMM, to asset creation and content development. You get nothing but experience and knowledge from our team.
Here at Arcane Marketing, we want to make sure that your company is getting the traffic you deserve from the search engines. To do that, we utilize on page website optimization to tell the search engines — and website visitors — exactly what the pages of your site are about. Think of it this way: if search engines like Google and Bing can’t read your web pages and know what they are about, you won’t be found in the Search Engine Result Pages (SERPs) for your desired keywords.
Content is the engine of the internet. Yet, too many companies still produce a flood of low-quality content—and they’re paying a high price as a result. Google’s ability to separate good from poor quality content is improving constantly. Steer clear of the temptation to take shortcuts and save money producing low-quality content.
As Best SEO Company, our biggest difference is our end-to-end service. We are a wrap-around, one-stop solution to getting your site built, tested, going live, and staying current. From a local business page to a globally present brand, we make a difference because we are concerned with all aspects of development and deployment. Top SEO Company – EZ Rankings is as invested in your success as you are. Once you see what EZ Rankings offers, there’s every reason to trust your site and business to top SEO Company in India. Your future success is our business!
The caveat with placing the robots.txt file at the site root is that dispatcher flush requests may clear this file out and URL mappings will likely place the site root somewhere different than the DOCROOT as defined in the Apache HTTP Server configuration. For this reason, it is common to place this file on the author instance at the site root and replicate it to the publish instance.
I have to start managing my stress. I’ve gained over 50 pounds and will be 50 years old before I know it. My youngest daughter went from being born to seven in a blink. I’m in menopause and hormonal, my poor husband, need I say more? TMI? Too bad, LOL! This is my website and I can say whatever I want! Bottom line, I’m at a tipping point and need a break before I break.
When I think about SEO, the first thing comes to my mind is On-Page-SEO (Post Title, shareFresh and Top-Quality Content, URL Structure, Use of H1, H2, bold, italic tags, Fast loading web pages, image optimization and the description of the post.)
Keywords. When search engines visit your site they scour the page content and meta information to learn what it’s about. When people use these keywords in their engine, they know to deliver your page as a result. That means it’s important for you to know what words and phrases your market uses on search engines. You can do this through keyword research. Include keywords in your site and page title, in your meta tags (keywords, description), and in the content help search engines understand what the page is about. However, it’s important to not over use keywords, or it might think you’re trying to cheat the system. If a keyword comes up a lot, consider using variations of the word. 

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Link Research Tools would have to be 3rd because it has such a powerful suite of link intelligence tools. For link cleanup and opportunities, there is probably not a better resource out there for dealing with the massive amount of data that can go into selecting where to pursue links.
Tracking Domain Authority over time. By recording this every month for your site and competition, you can get an idea of whether or not Google is viewing your website as more authoritative relative to the comeptition.
Majestic is a great tool for finding backlinks that point (or pointed) to any website. It has quite a big index (231+ billion URLs in fresh index vs 613+ billion pages in SEO PowerSuite) and it is more modestly priced than Ahrefs (although it’s still much more expensive than SEO PowerSuite). However it is only focused on finding links, and not on determining their relevancy and quality. Usually what you would do is, find links in Majestic, then still analyze them with SEO SpyGlass (part of SEO PowerSuite toolkit). You can just as well use SEO SpyGlass for both, finding links and analyzing them.
Your post has caught my attention as you described it in detail. In addition, there are some examples that make your explanation is very different from the other. Your article has drawn my attention. Thank you.
I use Facebook and Twitter Ads to promote content to certain audiences to create links. Social media ads also creates brand affinity which raises click through rates and improves post-click user engagement rates which we find improves SEO rankings.
This article is very informative and very useful to all who create a website or blog .SEO is the main important thing to do for website and who read this article and follow these step can get success thanks for sharing..
As per the original article on this topic, if you had to pick one overall consensus it would be that the major factor in SEM has traditionally been paid search. For the sake of argument let’s refer to paid search as Google Adwords. This is somewhat linked to the more traditional pay to play advertising association with the word ‘marketing’, and therefore AdWords gets the nod in front of SEO.
A key benefit is the ability to schedule re-crawls / re-fresh data which tracks progress and issue resolution. It is especially useful for clarifying and targeting issues for development teams, and outputs ready-made reports for clients.
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Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.
Search is growing at a great pace and tools like these add on productivity like anything. Have been a strong believer of the Data Driven decisions and most of these tools help with the same in an amazing way!
68. Nutshell Guide to Proper Keyword Research – As long as you do search engine optimization, keyword research will be one of the most important tasks you have to deal with. You’ll see that SEOs often have different approaches to this, and prefer different types of tools. That’s why it’s an excellent idea to see what they all have to say, try their methods, and determine what works best for you. Here you have a short guide on keyword research by the Content Marketing Institute, another site you’d benefit from following up close.
For one-to- one outreach, I would incorporate something like HubSpot’s Sidekick or Yesware, just to add some tracking visibility. For mass outreach, I’ve recently been playing around with Mautic, which is a self-hosted open source email marketing platform.
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I am a little confused on your first point. Sorry if it is a simple one to understand and I’m just missing it. What good would finding dead links on Wiki do for my personal website? I thought you would explain how to find dead links faster within my own site… but it seems that your tip is way more valuable than that. I just don’t quite understand what I do to positively affect MY site with this. Any help would be great 🙂 THANKS!
Once you have a mobile app in place, you can begin implementing the steps on how to get your deep app screen indexed on search results by referring to this straightforward documentation from Google. The process can be arduous for non-developers, so you may want to ask for help from an expert regarding this.
Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.
I guess I have lots of questions. What tools do marketing departments or their trusted advisors use? Where do they get their data to base their advice on? Is it a paid service from an SEO tools company or is it self generated from free tools or even just intuition?
Pay Per Click Advertising (PPC) – Ads you place for your website with a search engine, such as Google or Yahoo. You bid the amount you are willing to pay per click. The more you bid, the higher your ad will appear in the search engine results. Google AdWords ​has implemented an additional factor in where your ads rank that is based on the relevancy or importance that Google places on your site, which is very difficult to manipulate.
Do you recall that wise saying that goes like keep your friends close and your enemies closer? Take time to study your competition. Get answers to questions such as: Why does number one beat me? What do they do different? Are they implementing white hat SEO techniques that I might be missing?
“Organic” anchor text distribution influenced by averages for a targeted niche, and specifically for your competitor’s websites, plays a huge role, but keep low-quality links in mind. If your anchor texts are up to snuff, do a complete audit of incoming links to sift out and disavow those coming from untrustworthy, non-relevant websites.
There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
34. Digital Marketing Training – These courses, created and presented by Jeff Sauer, are extremely valuable in that they focus on explaining Google Analytics – a tool that, as you’ll see, is fundamental for SEO work. The courses charge a fee, but you can verify how relevant they are to you prior to buying, as you get a preview of each class. Nevertheless, they are divided on levels, so the beginner training might actually benefit you.
Strategic Use of Both Internal Links and Outbound Links – Links to other websites and relevant internal content can help website visitors find the information they want and need. This can boost their trust in you. These links can also helps create and direct link juice to more salesy parts of your website.
There is a lot involved with search engine marketing. In fact, it can be a bit overwhelming, even for those with a great deal of experience. The good news is that by taking it one step at a time, it is not hard to learn. And once learned, search engine marketing can provide an effective method of driving highly targeted visitors to your web site.
With Bing Ads, your accounts are free to set up and billing is flexible. You choose between a prepay or postpay option, as well as various payment methods. If you are uncertain about anything, there is free help to answer your questions before activating your campaigns. You can also pause campaigns at any time. Remember, you’re not billed until someone clicks your ad.
Crawlers are largely a separate product category. There is some overlap with the self-service keyword tools (Ahrefs, for instance, does both), but crawling is another important piece of the puzzle. We tested several tools with these capabilities either as their express purpose or as features within a larger platform. Ahrefs, DeepCrawl, Majestic, and LinkResearchTools are all primarily focused on crawling and backlink tracking. Moz Pro, SpyFu, SEMrush, and AWR Cloud all include domain crawling or backlink tracking features as part of their SEO arsenals.
Deep Crawl lives up to its name. It scans every page on your site and gives you a comprehensive report that lists out you how many H1 tags you have on each page, noindexed pages, broken internal links, broken external links etc. Heck, it even tells you if your Twitter Card descriptions are too long.
Shopping campaigns are Google specific campaigns and are most often used by retailers. These campaigns are highly automated and advertise all or selected part of the products of a business based on a feed which can be manually or automatically uploaded in Google. This campaign type cannot be used by companies offering a service. It also doesn’t use keywords, but Google will look at the content of the feed to determine whether a search could be relevant for a business or not. Shopping campaigns are displayed on the search network together with regular search ads:
I usually add around 2-3 links to internal links per post, depending on a) the length of the post and b) what makes sense for that article. Just like with outbound links, internal links (probably) give clues to Google about a page’s relevancy.
Do evil people steal your content? It’s possible for them to outrank you. To proactively prevent this, Kill Duplicate scans the web for content thieves. Cool tool but needs some UX work (confusing UX and some of the copy is in French).
First, ignore the “TOP SEO, OMG I’M AWESOME, BECAUSE I PAID FOR THIS AND BELONG TO THIS COMMUNITY!” lists. The same goes for the banners on their sites, because we know those help convert customers regardless of merit or criteria. I hate to point out the obvious, but sometimes, we’re really stupid when it comes to the Internet and there is a generational and digital divide that puts certain researchers at an immediate disadvantage.

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3) Search Console (Used to be called Webmaster Tools, Free)This is essential for SEO (for Google anyways). Without it, you just won’t know about crucial technical and punitive measures affecting the ranking of your site.In most cases, this is all you need to do SEO in 2016.
Additionally, make sure it is easy to navigate through your site and find every webpage without having to dig through multiple pages. Accessible content is important and can easily improve the user experience. Adding interactive, clickable buttons and unique images can also help to improve the user experience. Sitemaps can be quite helpful in this regard.
today page speed is the very interesting topic for me because from last few month I am trying to achieve best loading time for my sites. now I got under 3sec load time of my sites. thanks for your all great post.
Site Auditor by Raven Internet Marketing is an SEO tool that can evaluate your site and tell you what steps you need to take to improve your site’s SEO rankings. It’s an excellent choice when you are just launching your SEO campaign.
One of the reasons that it is so difficult to find the very best SEO service Dallas has to offer has nothing to do with the actual services provided by these professionals, and a lot to do with what we want to have achieved through search engine optimization.
I use OpenSiteExplorer as a quick tool to look into the backlinks for a specific site. An example of when I’ll use this tool is if I’m talking to a site about guest posting for them, I’ll check their statistics on Open Site Explorer.
Anytime you are stuck or need answers, jump into SEO communities to ask questions. Google’s Webmaster Forum offers the largest SEO community on the web. Another good community is the Webmaster World Forum. Others I recommend are Moz’s Q&A Forum, SEOChat — which is where I started learning about SEO, SEO Round Table, and Search Engine Watch Forum.
Online businesses working on improving their SEO can positively impact rankings with on-page optimizations and off-page efforts. Paid search results can be more directly affected, but are still subject to algorithmic ranking factors such as quality score. Higher organic search rankings often enable ecommerce stores to lower their advertising spend, effectively balancing out their SEM visibility. Though hiring an in-house or freelance SEO specialist can seem expensive, the ROI can be significantly greater than continuously paying for PPC ads.
Permanently delete the expired product’s pages, content and URLs. When you have no closely related products to the one that’s expired, you may choose to delete the page completely using a 410 status code (gone) which notifies Google that the page has been permanently removed and will never return.
Add this one https://seocharger.com – it is really advanced SEO crawler. Checks all pages on website, builds internal link graph, checks broken links, images, javascript files, spelling and speed. Cool thing for ensuring website health and performance
If you have questions the Internet doesn’t provide answers for, logging into niche-specific forums can be a great idea and source of information. As you become more knowledgeable in SEO, you might also like to check forums to get ideas for posts, keep in touch with important bloggers and content writers, and even use these platforms to promote your own work (especially when it solves others’ problems).
On April 24, 2012 many started to see that Google has started to penalize companies that are buying links for the purpose of passing off the rank. The Google Update was called Penguin. Since then, there have been several different Penguin/Panda updates rolled out by Google. SEM has, however, nothing to do with link buying and focuses on organic SEO and PPC management. As of October 20, 2014 Google has released three official revisions of their Penguin Update.
I really liked what you said about using “because” in outreach emails. Am going to implement this immediately and the results. Also loved the first tip about finding dead links on Wikipedia. In fact, I’m sure this post will spark an arms race for anyone that’s read it so I’m going to get onto that right away hehe!
101. SEOlium On-page Optimization Guide – I love it when fundamental notions are explained in unambiguous and simple language, aided by visuals. That’s why I wanted to include this guide from SEOlium, which manages to explain very clearly and skillfully what one needs to know and do for effective on-page optimization. If you’re a SEO novice, or are training one, you might want to share this resource with them.
By spying them, obviously. You have to be up to date with all the backlinks they are building or earning, and try to replicate them. For this, you can use one of my favorite SEO tools, which is called Monitor Backlinks. After connecting your account with Google Analytics and adding your competitors, you get a list with all the websites that are linking to them. The feature I find the most useful is that it automatically compares your links with your competitor’s, and highlights with green the ones you have in common. Take this screenshot, for example:
Nevertheless, the courses below are your best bet at a complete education. Decide how fast you want to become good, but don’t rely on a single class to teach you all there is to know. Some of these courses even offer a certificate or diploma when you graduate, so you’ll have a better chance at getting hired in the field or attracting clients.
The permalink (or URL), which you can normally alter in your CMS even after it’s been set automatically, doesn’t necessarily have to match the headline exactly. Google has stated that you can use three to four key words that you should put the most important keywords first.
Many people talk about SEO as if it is its own thing, siloed from their digital marketing strategy. Often we hear from new clients looking to improve their SEO when migrating websites or starting a new site altogether. The problem is, if you are just now starting to talk about SEO at these points, you have waited too long. If you are not continually monitoring your website, you are bound to make mistakes or let opportunities fall through the cracks.
i have been looking for this kind of free software for a long time, but almost of them just cheat me to click the title, and then content is not what i want,. almost every kind of software is needed to pay for money, even if i find someone free but there is no way to download, i have reviewed this article totally, and click the software i want, but still cannot find where to download it. so frustrated.

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Merely assessing your competitors backlinks in order to reverse engineer their rankings is a tired strategy, and full of holes. Therefore tools that mainly look at links aren’t enough on their own. Ahrefs understand this, they’ve a great team behind them, hence the inclusion of top content – they’re looking beyond the links.
Awesome post. While SEMrush tends to provide bad ranking data in my experience, their other competitive analysis tools are pretty spot on. This is a prime example of how to use these to your advantage. Thanks for writing this up.
That very nice. Bing Webmaster Tools (aka BWT) remains extremely overlooked. It’s great for keeping an eye on how Bing (which powers Yahoo) is treating your site and also enables you to have some control in the matter. It also shows you clicks to your site from Bing by search query, and it has a feature for looking up Bing search query volume. Plagiarism Checker
Bin servlets follow the pattern that many developers are used to from J2EE programming. The servlet is registered at a specific path, which in the case of AEM is usually under /bin, and you extract the needed request parameters from the query string.
For those providing a service that could be incorporated under the SEM umbrella, or are actively using the term during talks with prospective clients with existing clients and insist on using SEM as a term, it is advisable that you look to define exactly what your definition of SEM is. In fact, if we looked honestly at ourselves as an industry, we have a tendency to throw about acronyms and terminology that can be mighty confusing to those instructing agencies!
Getting a high rank on search engines through user keyword searches can be difficult, but with proper focus on writing your blog posts for search engine optimization (SEO), you can boost your rank for specific keyword searches and your blog’s traffic. Follow these tips to get the biggest results.
Grammarly – Grammarly is a simple grammar and spelling plugin for Chrome if you edit your website text using your browser. It is a simple way to ensure your web copy is not so bad as to put off users. You also do not want to misspell important keywords or synonyms.
53. Vertical Measures – Although these webinar broadcasts can get quite specific and niche-oriented, you can also find easier to approach subjects, like link building strategies and creating content marketing plans. They also come with downloadable slides.
I can’t believe the number of clients I have who simply refuse to tag their photos properly. It’s such a simple and beneficial strategy, yet so often neglected. It’s a real shame as it couldn’t be easier to do, especially with todays CMS backends making tagging, and captioning so damn simple. I guess some folks just never learn.
If you’ve previously read my articles before, you already know that I enjoy spying my competitors on social media, and everywhere. That’s because you can learn a lot from the techniques that work best for them.
Putting together a list of free SEO tools can be a daunting task. There are hundreds out there! I aimed to grab the ones that we’ve found valuable here at Buffer and the ones you can use via the web within minutes to get some amazing insights.
Link to other websites and reach out to webmasters informing them that you added a link to their websites. If they like your website, they may return the favour – This is actually advice given by Google in one of their guides, as explained in Step 5 here and shown in the screenshot below.
Organic Search. This section displays data relating to organic traffic this keyword receives. Volume indicates the average monthly number of searches for this keyword. The number of results shows how many URLs compete for this keyword.
This program is available for PC and Mac. As a Mac user, I’m often confronted with software that slows my mac down a little, so it was a pleasure to see this thing run in the background in a quiet, efficient manner.
This tool answers the question we’ve all had when evaluating a keyword: “Can I rank?”. CanIRank.com provides a nice breakdown of how your page compares to the first page competition (inducing domain authority, page authority and on-page SEO metrics).
5. Do manual (sample) testing: Use Screaming Frog SEO Spider to identify problems with pages and sections of your e-commerce website. Pick one product segment that is important to you and perform an analysis within specific categories and subcategories. Often you’ll track down site-wide problems caused by your CMS that can be quickly fixed.
I don’t consider myself to be the best writer. Decent; not the best. But I almost lost my mind trying to read this piece. There are too many typographical errors, misspellings, etc. It seems ironic that this would be the case when the piece is about SEO and stresses points of quality content and user experience.
If I can make a suggestion, I believe Power Suggest Pro is one of the best upcoming SEO tools. The software enables you to see WAY more buyers keywords and untapped niches. There are some real profitable hidden gems with zero competition. You can find more at: powerprosoftware.com – I expect PSP to rival the big dogs over the next few years.. although I kinda hope it stays under the radar a little bit so it doesn’t get over-saturated.
Test one element at the time. As we have seen before, each ad is organized in different lines of text. Each time you test ads with different elements in each line  you won’t know the specific line of text that performed better because there are too many variables in the test
Google Search Console is imperative to get info on indexation, crawling and keyword data straight from Google that you can’t get anywhere else. It gives you greater insight about your site’s SEO and how to improve.
3) And I am going to cheat the system a but and mention 3 more tools for my 3rd choice since we use these a lot – SEMRush, ScreamingFrog and Ahrefs. We use other tools as well, but I find we use these three the most aside from the local tools.
HubSpot customers: The SEO Panel will recognize whether or not you have optimized your images. Though these elements are not as important as some other optimizations, they’re still necessary (not to mention easy to add).
Google Webmaster Tools and Bing Webmaster tools can provide useful insight to your site, but I only really look into these when I am digging deep, or looking for links I am not getting the benefit from.
Ideation: Any good campaign starts with research: what’s worked, what hasn’t, what’s my target audience interested in right now? I can’t live without BuzzSumo for a multitude of reasons, but it’s especially for researching which content has performed well around a topic. This makes it an essential part of my process for choosing content ideas.
Although you don’t want to ignore search engines in your marketing strategy, you don’t want to rely on them solely for website traffic. Search engine marketing (SEM) is just one of the many marketing tools available to home businesses. See the Online Marketing Guide for additional ideas for promoting your business online.
Recovery from manual penalties is far from straightforward, so you should be very careful when removing links, de-indexing pages etc. If in doubt consider employing the services of an experienced SEO consultant.

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Replace example.com with your domain name. The above code will redirect all yoursite.com and www.yoursite.com requests to http://www.yoursite.com, meaning search engines won’t be confused. You can also use a technique known as URL canonicalization as explained by Matt Cutts.
12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.
Google does not appreciate overly-rich anchor text. A spammy, keyword-based anchor text cloud is a big red flag to Google. It indicates blunt manipulation with backlinks, which, obviously, results in penalties.
I want a SEO tools that tell me which niche is popular in which country. For example i put query in SEO tool “Call of Duty” then SEO tool tell me in which country this game is famous most according to descending order and how many monthly searches for particular game. Right now i use Google Trend.
Tracking Domain Authority over time. By recording this every month for your site and competition, you can get an idea of whether or not Google is viewing your website as more authoritative relative to the comeptition.
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
Allow you to address the content directly, rather than having a generic servlet that retrieves content. This grants you the benefits of ACLs that you apply to your repository and filters that you apply on the dispatcher.
There are billions of web searches in the U.S. each month. Discover how your website can be found by customers who need your products and services. Learn how to choose the right words to describe your business and explore online marketing tools like Google AdWords Express and Google AdWords.
Work out an engagement strategy that is win-win for you both. Measure which strategies provide the most benefit, refine and continue. One really good example of a barnacle SEO strategy I implemented for Pure SEO was getting an invite to spend a week
Hey there! We took a look at your awesome website, by doing a site search (enter site:https://www.sigeofoam.com/ in the search box of Google) So your website has indeed been crawled and indexed! You should know that ranking in the results of Google is hard and may take some time. Our recommendation would be to check our Wix SEO Wiz and see where you can make further SEO improvements to your website! The free tool will help you with a personalized checklist of all the steps you need to take in order to rank higher on Google. Find out more: http://www.wix.com/wix-lp/seo-wiz.
Optimization of Web Pages for Improved Site Speed – The simple truth is that fast websites attract and keep more visitors than slow websites. That’s why site speed is part of modern search algorithms.
Matt Cutts, Google’s most visible search engine optimization guru, has said there are more than 200 variables in the Google algorithm. Don’t expect to find an explanation of all 200 here — because I don’t know them. (That’s why Google is full of Ph.Ds.) But I have helped a number of Websites get to the No. 1 search result. How? By following simple rules. What I have learned about Google, Yahoo, Bing, and other search engines over the last 15 years could fill my Starbucks Venti cup. Lots of so-called SEO experts will swear they know enough to fill a pool. Don’t buy it — they’re overselling their expertise and even if they aren’t, you don’t need to know enough to fill a swimming pool. Search engine optimization is something every small business can do on its own with the help of a few simple rules.
With a huge, updated index Majestic is one of the top link analysis tools on the market. The tool also has a few helpful propriety metrics like “TrustFlow” and “CitationFLow” that tell you whether or not that site you want to get a link from is authoritative or spammy.

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Great article, especially, for the beginners and clients who might be confused as to what these (SEO & SEM) terms mean. Through this simple post, it has now become clear that SEO helps improve the organic search engine rankings, while SEM helps increase leads and sales through PPC Advertising. Thanks Alex for such a useful information!
Just this week someone requested social media marketing services from us. After clarifying his goals, I believed we had a classic case of a client who wanted to expand his reach with social media. When I ran his site on SEMrush, lo and behold I saw a massive drop in his traffic in May of 2012. After I questioned him about it, he admitted that he got penalized by Penguin and wants to use social media as a way to improve his rankings.
So many great names in one article. I would say that it is always industry dependent. I saw some crazy methods for bringing results. I work in the iGaming industry at the moment and the longer you look into the manipulative methods for bringing results the greater the feeling that search engine as a long way to go still.
To programmatically generate a sitemap, register a Sling Servlet listening for a sitemap.xml call. The servlet can then use the resource provided via the servlet API to look at the current page and its children, outputting XML. The XML will then be cached at the dispatcher. This location should be referenced in the sitemap property of the robots.txt file. Additionally, a custom flush rule will need to be implemented to make sure to flush this file whenever a new page is activated.
There’s no question that an ethical, or “white hat” search engine optimization firm can work wonders for your website traffic. However, search engine ranking isn’t something you achieve indefinitely. Search engines are constantly searching and ranking websites, which means you can be ranked top 10 today, and on page 3 of results tomorrow. As a home business owner on a budget, maintaining the expense of an SEO firm may not be feasible, unless you’re relying solely on search engines for traffic (which you shouldn’t do). However, hiring a professional to get your site search engine-friendly, while you do the long term maintenance, might be worth it.
49. Whiteboard Friday – Generally presented by Moz’s own Rand Fishkin, Whiteboard Friday answers the most common and pertinent questions from the Moz Community, as well as other questions SEOs have in general. While some of the episodes may tackle advanced, technical subjects, you can also find simpler concepts addressed, and very nicely explained by Rand.
Very well and detailed article about the basic WordPress SEO tips. I think now a days Accelerated Mobile Pages is also helping the website more mobile friendly. I have to follow the instruction’s and SEO tips on my blog.
Search engines penalize sites that stuff pages full of keywords simply to increase their rankings through keyword searches. Some sites are even banned from inclusion in search engine results because of keyword stuffing. Keyword stuffing is considered a form of spamming, and search engines have zero tolerance for it. Keep this in mind as you optimize your blog posts for search engines using your specific keyword phrase.
One way to ensure that your site gets new content on a frequent basis is to integrate a blog. “Get the owner or CEO blogging. It’s priceless!” the Search Engine Journal suggests. An executive blog is an excellent way to reach out to your clients, create more opportunities for internal and external linking, while giving your site a more personal voice.
Well perhaps perfect is the wrong word but you can use it to create reasonable quality sites that are constantly getting new content. A lot of people go overboard with WP Robot but keep it simple and it can be used on an aged domain as a tiered link safely – worst case scenario you just login and remove links ^^
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Google Search Console data is also available inside of the Google Analytics interface, but don’t expect this to magically fix the problem of connecting keywords to users. We can get general information, but we’re still not able to see which keywords led to the conversions.
There are few ways to give your content a boost. You can add to the current content or re-write it. If you’re going to add to your content just continue where you stopped writing. How? Just add two or three new tips pieces of information and write a paragraph on each. This will naturally strengthen your article or post. After re-publishing remember to ping your site. This will let search engines know that you have updated your content. It might take a few days for all the spiders to crawl your site but once they do you should see an improvement.
High-quality standards are set on Your Money or Your Life (YMYL) pages – These pages include shopping transaction pages, financial information pages, medical information pages, legal information pages, and similar sites. The reason for the placing high-quality standards on these pages is how these can affect “the future happiness, health, or wealth of users.” Low-quality YMYL pages can negatively impact one’s happiness and health, so it is important to build useful pages under this umbrella term.
All too often, B2B and industrial companies dive into search engine marketing without a coherent strategy. Don’t fall into this trap. Get off on the right foot by thoroughly defining your target audience(s), identifying their needs and motivations and highlighting how your products can serve these needs. Next, review your company’s position in the marketplace. Identify your top competitors and your company’s competitive advantage. Finally, identify specific goals and benchmarks, such as search rankings, Website traffic increases, sales lead volume and other ROI metrics, to allow you to measure the success of your search engine marketing campaign. This strategy will form the foundation of your campaign and put you on the path to success.
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Look to your analytics package to see what phrases are currently brining people to your site. These can tell you what you’re already ranking well for and give you ideas about similar phrases you can also likely rank well for.
2. Focus on 5-20 main related keywords or phrases for your entire Website. You don’t want to spread yourself so thin you don’t rank well for any search terms. Try to “own” the search for a select number of terms. Use the tools above to identify the ones that will drive up the quantity and quality of visitors.
A CEO blog is just one element of social media distribution, an important SEO strategy according to SEO Consult. You should be distributing links to fresh content on your site across appropriate social networking platforms.
“Organic” anchor text distribution influenced by averages for a targeted niche, and specifically for your competitor’s websites, plays a huge role, but keep low-quality links in mind. If your anchor texts are up to snuff, do a complete audit of incoming links to sift out and disavow those coming from untrustworthy, non-relevant websites.
One thing I have also found to be pretty funny about that is that “Cityname SEO” is usually not a high volume keyword, so how many of the searches for it are made by the city name SEOs themselves? Even more laughable is the drastic measures some will take rank for this trophy keyword. Sure, I suppose they can then show clients “look we’re #1 for city name SEO” if they don’t have any other proof of their abilities. But I know in my area, some SEOs are buying links, participating in black hat private blog networks, putting out press releases on paid PR sites – for what? To get on the nerves of other SEOs? (resisting the temptation to try to get a “cityname SEO” link here)
Cognitive SEO is the tool we use to check backlinks. It has everything you need to know what your link profile looks like. We also use this for any sign of negative SEO as well as for churning out the bad links and disavowing them to Google. Try it here.
his is a decent list, some I haven’t heard of before. I think people who are just getting started with SEO should take a look at this list. Just keep reading and taking everything in, forums are brilliant for gaining knowledge Google .
Excellent post Lia, rich with useful content. Allow me to add that S.E.O can be addictive, once you start getting results so I would advise on wearing gloves…so to speak. Or perhaps I have an addictive personality, because I fell into it boots and all and loving every moment! Learned quite a few new tricks from your post, and I’m off to my own Blog.
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.
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Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. There are several WordPress plugins that can help you detect 404 pages on your website. My favorite one is called Permalink Finder. This plugin detects when a user lands on a 404 page on your website. It automatically searches through your database and tries to redirect the user to a page that contains the words the user was searching.
Aim to strengthen the product categories. Focus on product categories and link seasonal products to them with breadcrumbs and links in the descriptions on the product pages. Optimize your most important product pages with the greatest potential and spend the rest of your SEO budget to strengthen product categories.
Let’s start with linkless mentions. Search engines are getting smarter, especially when it comes to link building. The majority of online word-of-mouth marketing is linkless. Because of this, search engines have worked to move away from links as a ranking signal. Linkless mentions, also known as linkless attribution, come in many different forms. Examples include mentioning a brand or business (without a link) in a news story, review, forum, blog comment, social network, or video transcript.
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Alex, that is really a nice post. Recently i completed my Solar Energy Business Website and was thinking about SEO strategies. It is really a nice stuff, even new comers also get benefits from it. Thanks and Keep doing great Job
In most cases, the only ‘default’ parameter that will need to be changed will be the ‘limit of checked pages’, you want to ensure all potential URL’s are included in the crawl. A quick way to determine this to do a quick ‘site:youdomain.com’ search in Google:
In the example above, I searched for “newsletter examples.” The term is bolded in the meta description — helping readers make the connection between their search term and the result — and the copy “get inspired” catches attention and compels clicks.
SearchBerg, a leading brand in online digital marketing services, is a New York based company. Founded in 2005, our digital marketing agency has been in the PPC and SEO business for more than a decade, serving a diverse portfolio of..
In the early days of SEO (Search Engine Optimization), it was enough to use your target keyword a bunch of times on a page. Unfortunately, that led to shady SEO companies who would follow a practice called “keyword stuffing,” which was essentially the severe overuse of keywords in on page text. In modern SEO, this is considered a “black hat” practice. Instead, your SEO company should strategically use your target keywords in title tags, meta descriptions, page headers, and contextually throughout the on page text in order to make sure that the search engines know what the page is about.
Too often, I see websites that act as business cards. You land on the website and it tells you 3 things: the name of the company, what they do, and how to contact them. Unless a user is near the end of the buying funnel, they probably won’t fill out a contact form. There also isn’t an incentive to visit the page other than to grab contact information.
Look to your analytics package to see what phrases are currently brining people to your site. These can tell you what you’re already ranking well for and give you ideas about similar phrases you can also likely rank well for.
With the development of this system, the price is growing under the high level of competition. Many advertisers prefer to expand their activities, including increasing search engines and adding more keywords. The more advertisers are willing to pay for clicks, the higher the ranking for advertising, which leads to higher traffic.[15] PPC comes at a cost. The higher position is likely to cost $5 for a given keyword, and $4.50 for a third location. A third advertiser earns 10% less than the top advertiser, while reducing traffic by 50%.[16] The investors must consider their return on investment and then determine whether the increase in traffic is worth the increase.
64. Distilled’s 7 Places to Look for Keywords – When you get a good grip on how keyword research is performed, you might like to check out this very actionable article from Distilled, which provides creative ways of expanding your keyword list other than Google’s AdWords Planner.
When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
Focus on converting your new prospects to customers, then keep the cycle going. Continue learning to keep optimizing your website and SEM campaigns. Read Matt Cutts’ blog to stay abreast of Google’s best practices.
Additionally, make sure it is easy to navigate through your site and find every webpage without having to dig through multiple pages. Accessible content is important and can easily improve the user experience. Adding interactive, clickable buttons and unique images can also help to improve the user experience. Sitemaps can be quite helpful in this regard.
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WebMeUp is a quality link analysis tool with a HUGE index of “897,704,758,673” backlinks. I’d love to see the tool use some sort of metric (like Ahref’s Domain Rank). Otherwise it’s hard to separate the wheat from the chaff in your link profile.
Well try study The SEO Key book by Joshua Grasmick and This is a great introduction to SEO. I was sold on it when I read that SEO is not rocket science, just use a bit of common sense and analytic skills and you can get there!
This is the most comprehensive report I’ve ever found that digs deep into a site’s statistics and backlinks. It outputs a number of key SEO factors such as anchor density and anchor text breakdown, links from unique C classes, Google Author ID for backlinks, PageRank, ACRank, Seomoz Page and Domain Authority, and so much more. This data, especially anchor density, is essential to determine the health of a site and guides me in building healthy backlink profiles.
Reputation Management helps companies eliminate or reduce the damage caused by negative Internet postings. We offer reputation management services, as well as Ripoff Report Removal Service, Yelp Negative Review Repair, TheDirty.com Post Removal, Scam.com Post Removal, ComplaintsBoard.com Post Removal and ScamBook.com Post Removal.
This new, free reporting tool from Google, allows you to create and share amazing reports. One of the most beneficial things about Data Studio is that you can pull data from many different sources, making it a one-stop-shop for all your SEO reporting needs.