When designing your website, each page contains a space between thetags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
Second, I’d go for SEMrush, which in addition to being a good competitive intelligence tool, has a really powerful site audit tool. It’s a less-known part of their offering, but works great in combination with Screaming Frog to tackle on-site SEO issues.
During the process I find many topics worth covering as well even if the search volume isn’t as high as I’d like. The fact is most of my organic search traffic is long tail so I don’t mind covering topics with less than ideal monthly search volume.
Being a small business I try and keep my SEO activities to those which work well.. Starting with key phrase research, I code a landing page and then run it though something like IBP’s top 10 report so I know that my page is roughly right. Its then a simply task of building inbound through direct link and tier n sites..
Lately, I am been working on launching my own personal and company blog for our new project and your Skyscraper Technique is gold. Since I am starting a fresh blog, it would definitely give me an edge as I can do things right from the very first post!
Web design isn’t just about visual appeal. You need a specialist e-commerce Web designer who’s experienced and will work as a team with your SEO consultant, analyst, conversion rate optimizer and others. You must give them space and budgets to act as experts.
By website provider I guess you mean the software you use to develop your website. What software platform are you using? Please give us more details. Also, there is always the option of migrating to an SEO friendly platform like WordPress and solve these kind of issues once and for all.
3. WordPress – Without a good site for a SMB they have no hope. Most local businesses could build on WordPress and should. Out of the box there is no other platform that will perform better in search results with very little help.
The guest post tracker is a well-organized blogger outreach software to find guest posting opportunities. Organization and ease of use is the key here. It lists many free opportunities, as well as paid options. Updated on a regular basis saves you time by reducing dead opportunities.
Internal linking is essentially linking to other pages of your website within the content on your blog. You benefit from internal linking because it helps improve navigation for readers by sending them to relevant pages (not to mention it should help improve your time on site numbers).
Comments are not only nice because people tell you how special you are, or that you made a mistake, or whatever else they have to tell you. Most of all they’re nice, because they show engagement. And engagement is one of the most important factors of getting people to link to you: they show you they care, and they open the conversation, now all you have to do is respond, and you’re building a relationship!
With content machines/generators/spinners there will be threat to original content writers because with the same content users are able produce no.of articles by simply changing the wording and terminology. Am I right Mathew..??
In this week’s episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more
Well, zoom up a couple of levels, and it’s a similar story for chief marketing officers. Today’s SEM landscape is vastly different than it was even a year ago — its place in the industry, its interaction with other channels, its inter-platform capabilities, and its engagement across devices have all been evolving at a fairly dizzying pace of late.
Great post. I know most of the stuff experienced people read and think “I know that already”… but actually lots of things we tend to forget even though we know them. So its always good to read those. What I liked most was the broken link solution. Not only to create a substitute for the broken link but actually going beyond that. I know some people do this as SEO technique but its actually also useful for the internet as you repair those broken links that others find somewhere else.
Could you recommend me a tool that has real updates on the regular basis? Lots of services just CLAIM to have that, but if you check yourself, many of them (SEMrush, for example) received last update of their bases in Dec, 2015! I KNOW, RIGHT!
Easy, right? Grab those URLs, set up some 301 redirects, and jump into Step 2. This is where the magic happens, and what makes this hack so If your site has Broken Inbound Links, then so will your competitors.
4. Make navigation easy. You can do this by building clear text links to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like their navigation plain and simple—and so do many users.
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Whether you are new to the concept of SEO or have been using it for years and aren’t getting the results you desire, chances are you could stand to learn a little bit more about it. The function of good SEO is to help your content rank high on search engine results pages (SERPs). Good […] Read More