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For each error code, DHP shows you SEOmoz’s data, which comes from their linkscape API on the number of broken links that lead to that particular and domain. There’s also an option to open site explorer reports in a new webpage tab right from the DHP interface.

If Google finds two identical pieces of content, whether on your own site, or on another you’re not even aware of, it will only index one of those pages. You should be aware of scraper sites, stealing your content automatically and republishing as your own. Here’s Graham Charlton’s thorough investigation on what to if your ends up working better for somebody else.

You also need to consider the importance of hiring a local company. Search engine optimization is not just done on a worldwide scale, as not every company is offering a product or service to a worldwide audience. Many companies within the San Francisco area, such as pizza shops, plumbers and electricians are catering specifically to a local audience. Google understands that fact and they give priority to certain searches so that local companies show up on top.

BThrust is known for its innovative way of Customised Software Development as per the requirements of the customers. We have been able to develop many Software successfully, for wide range of industries from a vibrant start up to big multi nationals. Our Software has helped our clients to reduce their work and let them focus on their other important activities more. Streamlining many business activities through our Customised Software helped out our clients in saving a lot of time and money.

Whether you’re looking to hire one of the top SEO agencies to manage your online marketing project or you plan to handle your search marketing strategy in-house, 10 Best SEO’s tips and tricks will give you the knowledge to embark on this new journey. Though its always advisable to consult with a great SEO staff, our top 25 SEO tips can get you started on the right foot.

Could you recommend me a tool that has real updates on the regular basis? Lots of services just CLAIM to have that, but if you check yourself, many of them (SEMrush, for example) received last update of their bases in Dec, 2015! I KNOW, RIGHT!

Unlike the pioneers of SEO, who learned everything the hard way, and struggled to gather information, new generations have it all handed to them. However, the information is not always structured. You need to approach more than one resource in order to get into the subtleties of search engine optimization.

GTMetrix is my software of choice when it comes to measuring the page speed and performance of your website. This helps me to improve loading speed and monitor my website. It is easy to use and extremely user-friendly, and also thorough in its execution.

There are a lot of books on search engine optimization and marketing that can help you on your quest to becoming a SEO Jedi. Luckily, some of them are free, so you have access to a vast deposit of knowledge that can complete your training. Not all of them target SEO for beginners, which is why I’ve listed them at the end; they will be part of your continuous learning process and help you expand your knowledge.

Google has a big emphasis on mobile right now. In this post, we tell you everything you need to know to prepare for the looming mobile-first update. From page speed to mobile equivalent pages to mobile copy, there is a lot to know. Get all the details on mobile SEO now.

If you’re an e-commerce brand and you’re not using Instagram, now is the time to start. Based on Instagram’s early success with shopping features, they are starting to roll out to thousands of businesses that sell apparel, jewelry, or beauty products.

The interface is straightforward, no jargon as you’d expect if you’re a first-timer. So for example, if your site has content about SEO and you made a video for your audience then input SEO into the search engine and the keyword suggestions would bring views to your video.

Content Experiments is another offering from Google that has a wide range of applications when it comes to improving your SEO. It is now the part of the Analytics rather than a stand-alone tool or app. Even with all the changes that it has gone through, it remains a free and efficient way of testing and optimizing your website.

I have accepted a position as the Director of Marketing for a Dallas personal injury law firm and couldn’t be happier about my decision. This new job allows me 100% freedom, unlimited earning potential, and gives me the time I need to focus on recovering my health and well-being. It will also allow me to spend more quality time with my family, and to pursue that which I am passionate about and feel is my true life’s work and service.

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Comments are not only nice because people tell you how special you are, or that you made a mistake, or whatever else they have to tell you. Most of all they’re nice, because they show engagement. And engagement is one of the most important factors of getting people to link to you: they show you they care, and they open the conversation, now all you have to do is respond, and you’re building a relationship!

Lastly, I would use SEMRush for competitive analysis. This tool reveals a wealth of information that provides actionable insights. I’ll have admit that I don’t use this tool enough. But when I do, I am beyond grateful for its robust capabilities.

Going incognito mode in the web browser ensures that any customized search data that Google stores when you sign in is left out. Going incognito mode can be helpful to see where you rank on the result page when searched for a specified term. I regularly use this method to track rankings of my website and also to make sure that I don’t get left behind in the race for the top spot.

I am using keyword planner and Spyfu free analysis. I found spyfu gives few net-net result which is nice. Right now my website is in the initial stage and I am not generating revenue at this moment. I usually do keyword research from with the help of these 2 tools.

122. Headline Analyzer – Writing good, luring titles is a key element to getting people to read your content. This tool from Coschedule analyzes your title in terms of word balance and grammar, gives you character and word count, shows you how the title will appear in SERPs or e-mail newsletters, and provides insightful pointers on how to improve.

You can tell it what industry category the blog post will fall into, and it tells you how it compares to other headlines for blog posts in your industry. This we like the most about this headline analyzer

So when I’m in a meeting, whether it’s by chance or not (usually by chance as I hate meetings) and the conversation moves to websites & SEO, I just whip this baby out and let it crawl their site while we talk.

The primary function is to notify when you lose or gain backlinks. It also provides a large variety of details about the link, like the date added, the status of the link, the URL, and the landing page. You can also use the app to monitor and organically track your competitor’s website and its visibility. You can set the tool in such a way that every time your competitor gets a new link; it will notify you in the form of an email. Link building is easily one of the most important and crucial steps when it comes to running and maintaining your website, and Linkody is what I trust to push my site on the top of the ranking list.

As a search-usability practitioner, I need to understand users’ goals and tasks. Therefore, I use a wide variety of usability tests to observe users complete their desired tasks. I compare these usability-test results (and field studies) with analytics data. Google Analytics is software I use a lot. There are others I use, but this one is what I use most frequently.

I’ve been using gShift here at Laurentian University since summer 2016 and am very pleased with the keyword discovery and insights we get. Since moving onto the platform, we’ve used much of those insights to apply them to our content and we’ve seen our average academic program rise from an average position of 11 to 9 (that’s over 170 programs, so the needle is hard to move).

We’re often asked, what makes you different than other digital marketing agencies? Our answer is simple: HigherVisibility’s focus is to drive customer acquisitions through laser-focused targeting combined with an optimal post-click experience. If the experience your prospects have after they click isn’t relevant, isn’t optimized, isn’t converting, then all the effort and investment was wasted. We understand that success in search doesn’t end with the click.

There are a couple of elements you need to master to see a significant return on investment from SEO. Some of these are basic and have been known for quite some time, whereas others are related to recent trends and updates. Read More

Each image should have a relevant name, ALT tag, and description. Captions are also good for your pictures to describe with text what your image is about. By doing SEO for your images, you also get higher chances to rank high in Google Images.

Did you get hit by the Google Fred update? Many websites did and it left them calling the best SEO company they could find in hopes the penalty could be eliminated. But, the Google Fred update penalty is not so easily solved. Learn more about the update now.

Search engine marketing is about gaining visibility on search engines when users search for terms that relate to your business. For most companies, ranking highly in search results isn’t luck – it’s a result of solid effort in one or both categories of search marketing:

Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up.

Define it as you may, link building is an art which requires multiple aptitudes, including knowing how to approach others in your industry, and where to find them. The following resources detail all the tactics of earning or acquiring links in order to boost the visibility and authority of your website.

The Ahrefs backlink checker crawls four billion web pages every twenty-four hours and updates the index in fifteen-minute increments, ensuring the freshest data is available to you at all times. Use the Site Explorer to monitor the backlinks of any URL and gain valuable SEO metric information.

Retailers and e-commerce brands should integrate visual search into their marketing strategy. Pinterest is leading the way for visual search. Pinterest gives you the option to highlight a section of an image then create a search for that part you highlighted. Google Lens and other applications are also stepping up their game.

Now that we’ve got proper titles, we should start to focus on meta descriptions. The description can be used by search engines to show in the snippet, it’s the black piece of text shown beneath the URL. The meta description is usually only used when it contains the keyword the searcher was searching for.

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By website provider I guess you mean the software you use to develop your website. What software platform are you using? Please give us more details. Also, there is always the option of migrating to an SEO friendly platform like WordPress and solve these kind of issues once and for all.

An often overlooked part of WordPress SEO is how you handle your images. By doing stuff like writing good alt tags for images and thinking of how you name the files, you can get yourself a bit of extra traffic from the different image search engines. Next to that, you’re helping out your lesser able readers who check out your site in a screen reader, to make sense of what’s otherwise hidden to them.

Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.

Freddy is a WordPress theme reviewer at WP Theme Raves, published WordPress blogger, web dev and founder of Vista Media Enterprises, an online business dedicated to WordPress users looking to boost conversion rates via content marketing.

A couple of weeks after the release of Penguin, Google published a set of criteria for accessing the quality of a web site. Among the suggested guidelines they included some questions to ask after you finish a post, to help you determine the quality of your work.

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

Which network is right for your advertising campaign? One major factor is user preference: Google is by far the more popular platform, with roughly three-quarters of market share, but that doesn’t mean Bing doesn’t deserve your attention.

89. 9 Step On-Page SEO Guide – This succinct guide from Hubspot is great at explaining, in an easy to comprehend manner, what the most important factors of on-page optimization are. It is very meticulous and can be used as a template.

SEOQuake is a very useful & powerful Firefox SEO tool extension which was recommended to me by @CarrieHill on Twitter. SEOquake gives an instant SEO summary for any webpage you’re browsing. It’s useful for Keyword research to SEMrush, Alexa, Google rank, Yahoo index etc. And The best thing is that this SEO tool is free. I must say That this is one of the best SEO tools which is free to use.

I’ve only recently starting following you – this is a really awesome list you have put together. Would you say these are for churn and burn sites only, or when used carefully, can they be utilized for a long term SEO campaign?

6. Include a unique meta description for each page. Include phrasing that has a call to action since it is seen under your title in many search engines. For example: Buy a used car today. We offer great financing for our used cars. To learn more about our used cars, trucks and automobiles call 1-800-used-cars today. Use no more than 155 characters.

An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.

68. Nutshell Guide to Proper Keyword Research – As long as you do search engine optimization, keyword research will be one of the most important tasks you have to deal with. You’ll see that SEOs often have different approaches to this, and prefer different types of tools. That’s why it’s an excellent idea to see what they all have to say, try their methods, and determine what works best for you. Here you have a short guide on keyword research by the Content Marketing Institute, another site you’d benefit from following up close.

GuestPost Tracker is a giant database of 1000+ websites that accept guest posts. The tool also allows you to track sites that you’ve submitted to. Their sales copy emphasizes that the sites on their list are not part of a PBN. I took a look at a few of the sites in their database and they looked legit.

Wow I wish I had the comments you do. So you’re saying that by re-visiting and re-writing old posts garnered 111% more traffic by updating old posts? I feel like I go back from time to time to do this, mostly to keep information current. This tip makes me want to revisit all my old posts to see what could be updated. That’s a lot of low hanging fruit. Thanks for this one.

SEMRush – This has slowly overtaken all the other tools I used to use as my first/main go-to. The ability to setup dashboards/projects is a great way to find quick wins for new clients & their expanded keyword set rivals the rest. I love this for competitive insights (where we don’t want to track specific keywords) or researching potential clients coming through BD.

Not sure, Roberto. Wikipedia has a ton of internal rules that’s I’m not super-familiar with. As I said in the post you’re better off targeting other (non-Wikipedia) sites that are linking to that dead resource.

I’m going to go away and actually do some of these things. 🙂 (although I’m not so sure the 2,000 word tip works well for all sites- 2,000 words is university essay length & I’ve personally found that there’s a much higher bounce rate on scary looking long articles. Then again, i run a politics website)

Thanks for the awesome collection. I use mailchimp free version (2000 subscribers) for for email marketing. Is it worth to use many account to manage subscribers? I mean if use 5 account it mean I can manage 10.000 subscribers. Please advise. 🙂

After you have created a mobile-ready site, you can use Google’s Mobile-friendly test46 to check if pages on your site meet the criteria for being labeled “Mobile-friendly” on Google Search result pages. You can also check out the Search Console Mobile Usability report47 to fix mobile usability issues affecting your site.

I am Kevin Poulsen, a former black hat hacker who has built an admirable reputation and undeniably one of the top hackers you can ever come across. I have got access to hack into any account and also get to generate passwords for accounts like Facebook,Instagram,Twitter,gmail,aol,yahoomail,whats-app,we-chat,etc…

“Resource link-building” for example. This tends to entail adopting the same outreach strategy as above, but instead of trying to get your content reproduced, you’re trying to get it added to a “resources” page.

All sites have a home or “root” page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?

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Scoop.it enables you to share your ideas and thoughts to the right audience. The Content Director at Scoop.it can help you identify and create content on your website. It mainly concentrates on three types of users: Thought Leaders, Knowledge Managers, and Content Marketers.

Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here. Also well worth checking out is Moz’s “Beginner’s Guide To SEO,” which you’ll find here, and the SEO Success Pyramid from Small Business Search Marketing.

The last nail in the writing of this post came from the Inc.com application process for their list of Top 500 Advertising and Marketing companies. To be considered, you manually apply hereas long as you meet their minimum criteria:

Brian, I have been following you for 1.5 years now. Your tips and tricks about link building and seo has enhanced my knowledge to an extent that i write about it in my blog and also teach other people who are seo-noobs.

In a nutshell, the Pixelmator is an incredibly sophisticated tool that gives you the power of creativity with just a few simple clicks. It’s not only fast, but it will help you get all of your work done in a short span of time.

When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.

All search engine marketing platforms work on a bidding system, where advertisers place bids on certain keywords and audiences. Whoever bids the most, ranks the highest. The good news is, you only have to pay enough to outbid the next highest bid, so even if you bid $1,000 and the next lowest competitor bids $11.74, you’ll only have to pay $11.75.

The best way to find an SEO, and for an SEO to get clients, is via references. Attend a reputable show, such as SMX, or a local search marketing association meeting. Identify one or a few speakers who you like, and ask who they would recommend for your needs.

This checker performs various tests on a Web Page to determine its level of mobile-friendliness. The tests are defined in the mobileOK Basic Tests 1.0 specification. A Web Page is mobileOK when it passes all the tests.

All of these are most popular and effective tools for SEO. If you want to grow your business and want to check it’s traffic, popularity, crawling issues or many more related to your website, then its necessary to use these tools. Without using all these tools its not possible to know about the statistics of your website. All SEO experts are using these tool since years and checking website’s traffic and health and how can they improve SEO strategies according to changes in Google guidelines.

Using Linkody to Monitor Anchor Text and Avoid Google Penalties One of the most valuable aspects of Linkody is that it easily allows you to see the distribution of different anchor texts being used to link in […]

With the help of these four programs, SEOPowersuite helps you improve your site rankings, generate a lot more site traffic which converts into sales, saves time by working on SEO faster and the likes.

21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.

The percentage may not be as high at the moment – most of the rich answers appear on search queries for song lyrics. However, there is good cause to believe that its number will only increase in the future. Since Google has made its intention of providing value to its users clear, rich answers provide the most relevant information based on the search query.

Discuss the techniques the firm plans on implementing. Some basic steps they should be taking to optimize your search ranking include, keyword optimization, headline and link evaluation and link-building from other sites.

I also like to use this tool called Google Correlate. It helps you look at keywords that people queried when they searched the keywords you are targeting. Also SEM Rush is pretty pro for sniping competitors keywords.

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Perhaps one of the most iconic scenes in the area of San Francisco is the Golden Gate Bridge. It is also one of the most famous bridges in the world. On a daily basis, some 120,000 automobiles travel across the 1.7 mile span of the bridge. There is also a pedestrian walkway, and you should save the time to either cross the bridge on foot or by bike. If you are going to be crossing on a bicycle, you will need to do so on the west side.

This is such a great list Matthew! I can’t wait to start using some these tools. I am curious, what is the best software for building some safe links directly from a money site? I’m very new to link building, but I’d like to start getting some better anchor text out there.

Google Analytics is one of the most advanced visitors tracking tool available, and you should take full advantage of it. It’s free and can give you a huge amount of details about the users visiting your site.

Duplicate copy can be SEO suicide. If you’re repeating the same content on multiple pages, or if other sites are stealing your content, you must take action to remedy problem as quickly as possible.

Search engines are a fantastic resource to get visitors to your website. Unfortunately, helping search engines find and rank your website for inclusion in it’s listings is challenging. Like many online strategies, there are tricks and tasks that you can use to improve your results. However, similar to social media marketing, you can spend an inordinate amount of time on search engine optimization.

Wonderful and neatly planned out. The SEO techniques is really a smart combination of intellect and application. I loved the tips. A big thank you and I hope I will able to work on your tips and get some result. 🙂

That means you never need to worry about hand-entering your data ever again. And, that’s not the only useful extension that it comes with either. Just look at this list from the documentation (this is just over half of it):

Search engine marketing agencies everywhere are telling their clients to switch from HTTP to HTTPS. Why? Google is giving preference to sites that are secure. In fact, there is even a ranking boost for these sites. Learn about HTTPS and SEO in this video by Ignite Visibility President John Lincoln, who gives key information about the transfer process.

#8 of 10 Best Online Marketing Agencies of 2018 – As an integrated agency that takes a unique approach to both website design and marketing, Hudson Integrated has consistently been found to be one of the best SEO agencies that you can possibly work with. It is based out of Saddle Brook, New Jersey, and it has been recognized by big industry names like the Web Marketing Association, PRnews and more. This firm is known for putting the customer first, which isn’t something that you always find with digital marketing agencies, and it has worked with the Boys and Girls Club and many other household names as well as smaller companies from various industries.

SEMRush – This has slowly overtaken all the other tools I used to use as my first/main go-to. The ability to setup dashboards/projects is a great way to find quick wins for new clients & their expanded keyword set rivals the rest. I love this for competitive insights (where we don’t want to track specific keywords) or researching potential clients coming through BD.

Daily SEO certainly wouldn’t hurt but that is often not possible. As long as you are continuing to build your authority and posting fresh content, you will continue to see gains. On-page SEO can all be done once at the beginning (until you have new content). Whereas off-page SEO is something you would spend 10-20 hours a month on. I think a slower gradual increase is ideal.

71. Wordstream’s How to Build Links for Free – A resourceful article expanding on the importance of link building and offering a few ideas on how to do it. It is very well completed by this Link Building Strategy list which takes you to other useful articles that are divided on levels of expertise: beginner, intermediate and expert – this is a resource for the long term.

Lastly, if none of these tips are improving your page speed, then its most likely your web host’s fault. You need to move to a better WordPress hosting provider. We recommend using Siteground because they have fully optimized servers to run WordPress sites. If you want managed WordPress hosting, then we recommend either Pagely or WPEngine.

If this is the case (which it is), in a slightly roundabout way and not directly increasing visibility on the search results, exposure on these types of sites via a PR campaign will still influence your visibility via search engines.

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Prepare for new business opportunities by keeping track of your SEO or social media team and tracking performance. Link profile summaries are at your fingertips, and comparison charts help you visualize how your link profile stacks up against the competition. Your teams and track and report on these findings to make educated decisions.

Many people talk about SEO as if it is its own thing, siloed from their digital marketing strategy. Often we hear from new clients looking to improve their SEO when migrating websites or starting a new site altogether. The problem is, if you are just now starting to talk about SEO at these points, you have waited too long. If you are not continually monitoring your website, you are bound to make mistakes or let opportunities fall through the cracks.

Rival IQ allows me to do competitor research for clients quickly. I can enter a list of domains and in a couple of hours or less, Rival will pull in their MozRank, Domain Authority, number of backlinks, top keyword rankings, and key on-site SEO settings.

What is the route to the customer for SEO tools and does it differ between countries? It appears that in some countries the advertising agency provides the SEO advice whereas in others it is independent SEO agencies. Does this channel differ by size of customer? eg do enterprises buy direct but small companies go through an agency? In other words, if you’re an SEO tools SaaS provider, how do you get yourself heard by the buyer and ensure your service is sold and repeatedly used?

Lastly, I would use SEMRush for competitive analysis. This tool reveals a wealth of information that provides actionable insights. I’ll have admit that I don’t use this tool enough. But when I do, I am beyond grateful for its robust capabilities.

Well this blog is really awesome and the tools mentioned above are the best tools for the seo tools . But if there is requirement of the software audit of the entire organization can follow the given link:- https://www.binadox.com/

This allows you to see if PR opportunities, or link building opportunities, are going to be worth your while. Even though the whole Do Follow vs No Follow argument is still up for debate, knowing what you’re getting yourself in to never hurts.

The list of features for WordPress SEO is extremely long. Check out why we use WordPress SEO on WPBeginner and all our websites. After that, head over to learn how to install and setup WordPress SEO plugin.

This was a amazing article. First of all i would like to appreciate the effort that has been put into writing this. Every point is supported by lots of pics making it quire graphical and easy to understand. Moreover all the points mentioned were quite awesome and helpful.

Every now and then a little piece of marketing genius takes off with lightening speed and finds its way to half the computers on the Internet. These articles will give you insight into what makes some pieces fly while others flounder. They’ll also help you learn how to find the best starting points to launch a viral campaign.

If you haven’t switched to HTTPS and you’re running AMP pages, you will need to change soon. Maile Ohye from Google shared at the SEJ Summit that HTTPS will be required for AMP, but John Mueller recently stated it is not yet an AMP requirement.

When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips.

The headlines for your articles should be under 55 characters to ensure their complete visibility in SERPs. Make sure they’re snappy, attractive and as descriptive as possible (this is often an impossible balance). Just stay away from clickbait headlines, do not promise something that the content doesn’t deliver.

Log File and Traffic Analysis Your site’s log files contain a wealth of information about the effectiveness of your web site marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.

Speaking of writing for human visitors first (and search engines second), your content should be relevant to your target audience. This is one of the reasons why you need to define your target audience from the word go. Create unique and valuable web content that’s relevant to your target audience. Write in their language, the language they understand and if you’ve done your keyword research well, you shouldn’t have a problem adding keywords to your content.

I’ve noticed you mentioned Google PageRank as well. Since PageRank is not updated anymore in the last couple of years, you might already have thought about using an alternative? I’m not sure if you have heard about LRT Power*Trust? This is a free PageRank alternative that you can also use as a browser extension:

One worthy consideration is the differences between each SEO tool. Use two different tools for the same thing and you’ll likely get two different responses, sometimes wildly so. This is because each utilizes Google’s specifications in its own way, meaning accuracy is a bit of a moving target. As Michael King wrote in Search Engine Land, “these are all just different tools storing the same data in different ways.”

A very in-depth rank tracking tool. Show you only where a page ranks, but how rankings have changed over time. Cool Feature: “Volatility” tells you if a given SERP is stable…or tends to shuffle around.

There are a lot of what people call the best SEO tools out there. So, you have to do your research if you want to get the right tools. Don’t be fooled by marketing and find out what other people have to say about the product before putting money into it.

That’s a great article, my clients are always confused between SEO and SEM, I will actually send them this link because I get really tired of explaining the difference every single day PLUS I won’t be able to explain it any better than you did. Thanks for this great information.

H Kevan it’s really fantastic job . You just eased the work for any SEO professional. Some tools i am already used but will try on the rest which appeared new for me. You can also add Solid SEO Tools to your list as i got it too useful and it is 100% free . You can check it at http://solidseotools.com. I hope you to continue the job ahead. Thanks

Are you looking for an SEO company in 2017? These are some of the things to keep your eye on. These are some important emerging trends compiled by industry expert, and Ignite Visibility CEO, John Lincoln.

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An SEO (“search engine optimization”) expert is someone trained to improve your visibility on search engines. By following this guide, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.

I have spent a lot of my time in Excel spreadsheets, more so in the last few years. Google Spreadsheets are cool too…. but with too many limitations for me to make it a daily tool. Excel lets you automate just about everything – and I do these days.

These tools are really helpful for keyword research, position monitoring, web crawling, and more to help businesses gather SEO data, rank higher, and execute effective digital marketing strategies. Thanks for sharing the tools list.

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

The Structured Data Testing or the SDTT  allows you have an X-ray vision of your website. This resource from Google will enable you to examine the on-page schema code and test schema markups in a secure and efficient way. Getting the on-schema code for a website can give you a significant amount of data or information on the page.

Metrics is the guiding light of your marketing efforts. Without measurements, you’re operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.

Incredible post. I’m to imitate your copy-writing style and SEO techniques on my blog I just started. I’m strapped for cash and looking to build links myself. What would you say is your #1 link-building recommendation for a brand-new website and a tight budget?

Here is SEOWorker’s unique feature. They teach you about SEO in addition to showing you the SEO data that matters. Within each analyzed category, the report provides a detailed discussion, and often a video (ft. Matt Cutts).

commitments; just talk with us and learn what we can do for your specific business and website. We know that once you learn about what we can do, and you see those first results come in, you’ll be hooked! We’re eager and excited to bring you the traffic and conversions you never thought possible, so give us a call at (310) 827-3890. Talk to you soon.

“I chose to work with Victorious because I felt like I was a small fish in a big pond. Obviously when searching for an SEO company, you start with a Google search. When they came up first, I knew something was right. Instead of dropping the campaign data off at my door step, we hopped on video calls, shared screens, and dug deep through every single step of the process that we were about to engage in. In the first six months, our return on investment was over 600%. I wouldn’t choose any other SEO agency to handle the job. Real people with real results.”

At, our portal, we eliminate individual’s confusion of choosing the best company among the huge numbers of Top SEO Agencies. We undertake strict procedure to evaluate the performances of these SEO companies.

That very nice. Bing Webmaster Tools (aka BWT) remains extremely overlooked. It’s great for keeping an eye on how Bing (which powers Yahoo) is treating your site and also enables you to have some control in the matter. It also shows you clicks to your site from Bing by search query, and it has a feature for looking up Bing search query volume. Plagiarism Checker

In the example below, when you click on the link with anchor “increase the intensity” you will be redirected to a page with-in the website to find out more information on how to increase the intensity of an exercise.

Lastly, it would have to be a backlink checker and I’ve not found a better one than Cognitive SEO. It’s awesome, and they are continually developing new features since I started using them 4 years ago.

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Build a “community” of happy users. Publish buyer testimonials and reviews. Share blog posts from your happy customers. Use excerpts from a positive review to convince visitors that they can trust you — trust is king and social media helps you showcase it effectively.
Automatic bidding is a great option if you don’t want to set up bids for each single keyword. However, you will be losing some control over keywords and won’t be able to create keyword specific bid strategies. Start with manual bidding and then switch to a cost per acquisition (CPA) bidding once your campaign has accumulated enough conversions to be able to predict how to automatically serve your ads to get more conversions at a lower cost. Google requires 15 conversions a month to be able to run CPA bidding, but the more conversions you have, the more effective this bidding strategy will be.
I tried Wikipedia back links so many time but they are not stable. Wikipedia editor delete your links very quickly. Can you please suggest any foolproof idea to gain back links from foolproof Wikipedia ?
14. Ask the right people to link to you. Check the page rank of as many Websites you can find in your industry and start by asking the ones with the highest rank. Link to them first on your Resources page and then email them and ask for a link back. Send them the keyword-rich link text you would like them to use for your Website. Join the Better Business Bureau and your local Chamber of Commerce also — they usually link to you automatically and this helps in local searches. Check to see who is linking to you by using Yahoo Site Explorer. All of this sounds labor intensive but it’s worth a year of your time if it helps you get the No. 1 spot.
Majestic’s link data is great—they have a larger database of links and it’s updated on a regular basis. Majestic’s campaigns feature is great, I can keep track of certain sites associated with one particular client that I’m working on.
There are many websites that offer advice, case studies, and best practices for marketing campaigns. But the only true way to test what works a target audience is to test different options live and see what happens.
AIRR Media Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of AIRR Media. To learn more about us and manage and complete your brand description, please click here.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
Also, when dealing with bloggers, you can often increase your link success rate by tweeting one of their articles before you reach out to ask for a link (remember to @ mention them so they see your tweet!)
134. SEO Reddit – As you read more about search engine optimization, you will see that lots of optimizers, content writers and online marketers often bring up Reddit as a good source of information. Reddit is also based on a nice ranking system, where people get to upvote threads that are useful or interesting, so the subjects sort themselves out. Being active in this community is also helpful and will be a good root for content ideas.
I’ve been long time fan of Bill Slwaski. He’s #1 sailor of SEO by the sea. Last night, I’ve found a brilliant post about “Google follow geographic location catch” written by Bill. It was really stunning at all.
PageTraffic is a premier SEO Company located in New Delhi, India with its sales office in Chicago, Illinois and London. Our SEO services come with the assurance that we use completely ethical and acceptable whitehat methods of providing rankings to our clients across the globe. Know more about Search Engine Ranking services of PageTraffic
With PPC advertising, ad placement is determined by two things: the maximum an advertiser bids for search queries, and their Quality Score (i.e., the relevance of the ad, keywords, and landing page content).
Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase “search engine optimization” probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a “process” involving manipulation of keywords and not a “marketing service.”
While there is also interest in spending on mobile ads as the figures from eMarketer show, Google will soon take a more crucial role in delivering content to mobile users, starting with app store optimization.
Our initiatives take place on and off site. On a monthly basis, we continue strategies like content outreach and link building off other authoritative online sources. Strategies such as these intensify ranking growth.
Then, see how many clicks you get for some of these high-impression terms. If your getting lots of impressions for a certain keyword, and not many clicks, that means that you have A LOT of potential to get traffic for that term.
Shelley Cates (aka TheTruthNetwork.com) is no longer offering her services as an independent Dallas SEO Consultant. For more than 15 years (1999 – 2014) as an Internet Marketing Consultant and early pioneer in search engine optimization, she dominated the local Dallas area search results.
SEO by nature is data driven, but not all data is equally important. Our structured reporting solution will show the progress of your site in a simple, easy-to-read format that delivers the most important information – keyword and phrase positions, traffic data and comparison reports, and key performance indicators like sign-ups, leads, and revenue. Our SEO reports are designed to show the results of our SEO efforts and why they are important to your organization.

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That is one very comprehensive list of tools, you can be forgiven for missing some out but I wanted to add (our own) WordTail as an additional tool for rank tracking – new kid on the block, only just launched etc etc.
Google recently starting to roll out a new, extended ad type. The new ad type will include two headlines of 25 characters each, a full 80 character description line, and two URL Paths which are nothing more than the possibility to include up to two “ / “ after the display URL as long as it won’t exceed the character limit of 35 (e.g. example.com/Buy-Now/Promo).
Pay For Inclusion (PFI) – In addition to search engines, like Google, Yahoo and MSN search, numerous directories also exist on the web. These directories may be general in nature or related to a specific topic. You can get free listings in some online directories, like DMOZ but most directories now charge for a listing. Verizon’s SuperPages is an example of a PFI directory. Subject-based directory listing websites in a wide range of topics, from arts, entertainment, and society and culture, to science, education, and health.
Hi Brian, thanks for these amazing tips. It is clear that coming up with the right niche and killer keywords is important. And the SEO techniques that you’ve explained are very valuable, especially these times when shortcuts don’t add value.
Still, Google kept the algorithm updates coming, and denied SEOs and web masters all the juicy info that would definitely help your SEO campaign. Today, you just need to step a bit out of line, and Google won’t hesitate hanging you out to dry.
Search Engine Optimization is the process of getting good traffic from the organic or natural search results on search engines such as Google, Yahoo or Bing etc. Search Engine Optimization helps in getting an edge over any competitors by increasing the ranking of a blog or website, in the search results of a search engine. Search engines can determine what is seen and not seen in a good system where the majority of online business is established and driven online or web. This is the basic good knowledge about Search Engine Optimization everyone knows. Now I would like to share some point using in Search Engine Optimization for the better result. And maybe it helps in doing Search Engine Optimization yourself.
“Organic” anchor text distribution influenced by averages for a targeted niche, and specifically for your competitor’s websites, plays a huge role, but keep low-quality links in mind. If your anchor texts are up to snuff, do a complete audit of incoming links to sift out and disavow those coming from untrustworthy, non-relevant websites.
A website without content is, well, no website. A website with poor quality content is like a blunt knife – it might do the job but you must exert more force. A website with stale content is dead both to search engines and human visitors. This I understand firsthand because, severally, I went long periods without posting on my own blog. The results? Lower user engagement and lost SEO rankings.
Just click a button and the SEO & Website Analysis by WooRank analyzes your page’s basic SEO metrics (like title tags that are too long). But the tool also hooks you up with other helpful info (like whether your site is mobile optimized and how fast it loads).
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times’ Saul Hansell stated Google ranks sites using more than 200 different signals.[25] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[26] Patents related to search engines can provide information to better understand search engines.[27] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[28]
Tej with EZ Rankings IT Services has been a pleasure to work with. They are timely with their completion reports and get the job done as requested. We’re on the first page for Google for all of our keywords and EZ Ranking has been the key factor.
This domain was formerly TheTruthNetwork.com, which is obviously a name that has nothing to do with local SEO and website marketing. For this reason, people often used to ask me why I chose it. The answer is, it was always meant to be a place where people could connect and network with others of like mind and/or discover even greater truths about who they are and why they are here on this planet, and not what it became.
AWR Cloud, our third Editors’ Choice, is rated slightly lower than Moz Pro and SpyFu as an all-in-one SEO platform. Yet breaking down our SEO tool categories further, it leads the pack in ongoing position monitoring and proactive search rank tracking on top of solid overall functionality. On the ad hoc keyword research front, KWFinder.com tool. DeepCrawl’s laser focus on comprehensive domain scanning is unmatched for site crawling, while Ahrefs and Majetic can duke it out for the best internet-wide crawling index. When it comes to backlinks tracking, LinkResearchTools and Majestic are the top choices. SEMrush and Searchmetrics do a bit of

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SEO isn’t dead. You just need the right approach. With the best SEO tools 2017 you will have plenty of help. Do share with us if you use some of the best SEO tools 2017 above or something else entirely.

QUOTE: “Paid links: A site’s ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge Webmasters use nofollow on such links. Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships (for example, a full-page newspaper ad may be headed the word “Advertisement“).”

With the help of these four programs, SEOPowersuite helps you improve your site rankings, generate a lot more site traffic which converts into sales, saves time by working on SEO faster and the likes.

Here are the tools that are going to help you when you are trying to figure out what behind-the-scenes aspects to your site are not working. Even if your site used to be running well, little things can happen over time that can effect your SEO performance. It is a good idea to check up on the technical side of your website every couple months, even if there are no noticeable changes in your organic traffic. It is always better to catch and fix your issues before they become a thorn in your side.

These are time-saving tools I use, have purchased, trialled or can recommend, with almost 20 years experience in internet marketing. These reviews include paid and free browser extensions and plugins; cloud-based online tools with monthly subscription packages and paid desktop software packages.

Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of this guide and specifically these resources:

The next step to achieving ranks in Google involves researching potential keywords to focus on in your content. Knowing which keywords you want to rank for will give your content strategy plan a clear direction for the future. There are several tools online to help you do this research. The most popular tool is Google’s Adwords Keyword Research Tool (https://adwords.google.com/o/KeywordTool). With this tool you can enter in as many potential keywords you’d like to target, and view what kind of traffic volume they each receive. It also shows how competitive each keyword is in the marketplace. Using this tool, it is very easy to find keywords your website can rank for in the near future.

Bottom Line: KWFinder.com is the go-to SEO tool for keyword research and investigation. While its narrow focus and lack of broader feature set preclude it from garnering an Editors’ Choice, KWfinder is a…

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.

2. Pixabay offers free images, which can be downlaoded in a variety of sizes, given custom urls, alt (and title tags), then integrated into SEO efforts both to break up the writing (providing eye relief) but also to capture attention and hit home a point. If you know any photoshop or other image manipulation software you can take base images, add key facts or quotes related to your blog or page topic, add small graphics, adjust the size, and really turn a good starter image into a great unique addition.

Bonus: Archive.org Way Back Machine – Stick with me on this one. I’ve been using this recently to find old & forgotten versions of clients websites to clean up redirects on old/valuable landing pages. There were a few clients who had no analytics data before 2015, but had a website with multiple iterations since mid-2000. This helped us find a ton of opportunity to bring back value to their website and increase referral traffic!HMU if you need anything else -Drewhttp://www.seerinteractive.com/about/team/andrew-meyer/https://twitter.com/AndrewMeyer8″

Cool Feature: “Curriculum” walks you through the basic steps you need to have an SEO-friendly website in 2015. Tailored to local businesses and people new to digital marketing. You get checklists and video game-style points for completing the important tasks (like creating a Facebook page or setting up an editorial calendar).

44. Instant eTraining Certification – Another good source for SEO classes and certification. Instant eTraining also offer certification in other branches of digital marketing like Social Media, Analytics, Content Marketing, and more. It’s also worth checking out their Free Resources page for webinars that cover these topics and more. And if you’re not able, or willing to spend on a full course, you can try their video library that features smaller bites of information for all level learners.

No matter which tool you opt for, always look out for prospects who opened your email multiple times but didn’t respond. They are prime candidates for a follow-up—just wait a few days before doing so.

Our team conduct a complete technical audit of your website. This is when we’ll identify any crawl errors. For new sites, this audit is done before site launch. For existing sites that aren’t being redesigned, we’ll complete the technical audit twice — at the beginning and before completion.

Three tools… I hate to rely on tools, especially because they can change at a moment’s notice. Moz’s continual updates, for instance, makes hell for automatic Excel updates. Sometimes that change is good for you, sometimes it’s removing features you’ve come to really lean on. However, if I HAVE to pick tools, I’d pick the three below: