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Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.

Thanks for that, took me awhile to go through it but it was defo worth it. I’m just starting seo and I’m amazed how complex it is but i love it. I’m not sure if I can ask here but I’ve come across http://shoestringseotools.com/ that offer Moz, Majestic and Semrush for 29 bucks a month. Has anyone tried this??? Is it a scam??

You can confer some of your site’s reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don’t want to confer any of your reputation upon it. For example, imagine that you’re writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don’t want to give the site some of your reputation from your link. This would be a good time to use nofollow.

Curious why your competitor is beating you in the SERPs for the same piece of content? Go back and fill in the blanks of your content. Conduct an analysis of the keyword terms related to your article and find out if there are any missing pieces you can add to beef up your content.

As a matter of fact I just forwarded it to one of my VA’s to source the top websites, blogs, etc in my niche and let him contact them to see how much time it will require, I’m really at the low end cost/budget wise so I have to do it through cheap VA’s.

2. MOZ: Moz is a great research tool to build links and to go after your competitors links. This is also helpful to determine website ranking in the SERP and to calculate Domain Authority and Page Authority, among other helpful abilities.

I’ll always start off a campaign looking at technical and on-page improvements that can be made, Screaming Frog has my back here. It will crawl an entire website giving me tons of useful information such was bad redirects, duplicate content and page titles. Don’t neglect technical and on-page work!

Posting once or twice per week should be enough to earn a decent spot in SERPs in about two months. You can post daily as well, just make sure you don’t compromise quality in the name of quantity, since the latter does not count as much as the former in the new world of SEO.

In this week’s episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more

Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.

Many times, longer keywords convert better than shorter ones. In many cases they are also less competitive. In massive guide, we learn in-depth strategies to rank for longer keywords. This is one post you need to read!

In this PRO seminar and kickoff class of MarketingProfs University’s Search Marketing School, we’ll cover the most important elements and key changes in customer search behavior as well as how to drive conversations through SEO, content, and social media. more

The best way to find an SEO, and for an SEO to get clients, is via references. Attend a reputable show, such as SMX, or a local search marketing association meeting. Identify one or a few speakers who you like, and ask who they would recommend for your needs.

Search Ads Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of paid search. There, you’ll find additional sub-categories for special topics in paid search marketing including:

Google SERP Snippet Optimization Tool — Identifies truncation issues with meta titles and descriptions. Also generates a live preview of how your web pages currently appear in Google search results (this tool by SEOMofo.com does the same).

WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general.

I have seen hell lot of websites these days about internet marketing and seo stuff. But, your site is awesome and this is the best in terms of what you have. The content you publish is right to the point and brings hope for a newbie. I discontinued many websites 2 years back and I am starting a few again. I am daily browsing through a few websites by creating alerts related to seo and stuff like that.

Optimize your website theme so that new products are always presented on your home page where they’ll get found and indexed. A good internal link architecture will get your new product pages indexed and ranked quickly.

Google’s PageSpeed Insights will tell you just how quickly your site is running, and show you how to make it run faster. Just don’t forget about your blog or articles section – slow load times in these areas might not have a direct impact on your sales, but can (and probably will) impact conversions elsewhere in the funnel.

With StatCounter, you can track your website’s visits and other metrics and dimensions to determine potential areas of improvement or to see where your SEO efforts are succeeding. If you have any questions or are in need of assistance, please contact StatCounter member support by completing the form below and we will get back to you as soon as possible.

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Responsive design is a technology that supports rankings in the search engines. Learn why responsive design is recommended by SEO companies everywhere and what you need to do to go responsive and rank well.

Link text is the visible text inside a link. This text tells users and Google something about the page you’re linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you’re linking to is about.

Sites with large, diverse backlink profiles, formed primarily of links from high-quality websites will be given more weight in the search results than sites that are lacking in the links department. This means that a strategy for building a backlink profile should form the backbone of any ongoing SEO campaign, and one way to do this, is with content.

What you need to do is ensure you don’t get left behind. Make sure you’re subscribed to the industry’s biggest blogs and are following the top names in SEO on Twitter. If it helps you keep on top of things, use an RSS feeder like Feedly or Inoreader.

12. A Guide to Major Google Algorithms – This short guide by Michael Martinez also covers some of the Google algorithms that you need to know about, including more recent ones like RankBrain. And keep Martinez’ site, SEO Theory, bookmarked. It’s a good idea to visit it from time to time, he’s got an excellent understanding of SEO and has a very direct approach to the practice.

Victorious leads the charge to increase your website search traffic. Are you having trouble gaining momentum for specific keyword phrases? With Victorious, you can have a team of real SEO experts analyze every nuance of your site to improve your results. In SEO, details matter – and we do it all for you.

1) Ahrefs – This is great for looking at a potential and current client sites backlinks and then we use the “Content Explorer” daily to find ideas for blog posts for our clients. Seems to give more options than Buzzsumo.Here is a great post we wrote on how SEO and Content Marketing work together: https://yeah-local.com/seo-content-marketing-work-together-learn/

Strengthen your product categories. You can’t produce text for 100,000 different products. Instead, focus your SEO on strengthening the products’ parent category. Improve internal link architecture, breadcrumbs, and add relevant products to feed the search bots and teach them what your site is about.

Also check out the Better Business Bureau and Ripoff Report to make sure the firm you’re considering has a clean reputation. It might also be worth checking the firm’s own page ranking to see how well it handles its own SEO. While this could be something you want to take into consideration, you don’t put too much weight on the results.

These are easy to edit in the post.php and page.php templates. To learn more about why proper headings are important read this article on Semantic HTML and SEO and our article about the Heading Structure for your Blog (from which a lot applies to non-blog WordPress sites too).

hey bro i have a credit card so some of the tools u r saying need it to even offer trial so can u make a list of tools that can help me out totally free in link building and other things. Please man help me out .

With an in-house team, while individual team members may be well-versed with their role, it can often be a gamble in terms of when the team will produce a return. A “well-oiled” online marketing agency will have more experience in inter-office communications and can better understand how to improve performance in key areas to ensure that a return is achieved within the given timeline.

And, it was great to hear back from the prolific professionals offering answers on their favorites. Here is the list: http://dsim.in/blog/2016/12/17/48-experts-from-the-marketing-world-reveal-their-favorite-seo-tool/

20. SEO 101 – A short guide written by Jill Kocher. While it doesn’t offer a lot of additional information you won’t find in the above-mentioned guides, her article places a lot of focus on keyword research and provides a lot of practical examples and strategies that should benefit any optimizer. When you’re done learning from her actionable articles, you might also like to check out the equally important second part of her guide, SEO 201, which tackles more technical aspects.

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You talk about wiki opportunities. My question, I know you’d heard it several times is: Does it really help to gain nofollow links? And I’m not talking about to have a pretty average NF/DF. I’m talking about getting better positions in SERPS.

jQuery(document).bind(‘gform_post_render’, function(event, formId, currentPage){if(formId == 1) {if(!/(android)/i.test(navigator.userAgent)){jQuery(‘#input_1_5’).mask(‘(999) 999-9999’).bind(‘keypress’, function(e){if(e.which == 13){jQuery(this).blur();} } );}if(typeof Placeholders != ‘undefined’){

The SEO team is currently using Wrike as our primary project management tool which allows for advanced task management, critical paths and integration with other software. This allows us to stay on top of every research, content or campaign request, and quickly share tasks around the SEO team.

Are you looking for an easy and fast way to boost your web site’s search engine rankings and traffic? Having evaluated all the main SEO companies, our expert team have come up with this definitive list. Choose your favorite & launch your marketing program today!

This is an amazing resource for all seo business owners on what tools can be used to do their analytics and research. some of the tools listed here may require payment if not all but they are paramount to running a successful business

Google Trends shows changes in search volume for different topics, search terms, and entities. Mastering this tool can keep your content current and one step ahead of the competition. For search marketing, it just makes good sense to analyze changes in search query behavior. Even everyday bloggers can improve their results by understanding which topics are trending.

Towards the end of 2016 I sat down and manually vetted 20+ rank tracking solutions and SEO Rank Monitor was by far the best that I came across. Any issues or questions that we have, Dawid is very quick to answer and resolve them and he makes the task of rank tracking very easy.

This is where I feel many articles and advice out there have it wrong. You really shouldn’t let keyword considerations cloud your mind, and I don’t think it’s necessary to go back and stuff keywords into your content. However, you can do keyword research to fuel some of your topic ideas. If you know what keywords people are searching for, create a blog post about it and allow those keywords to appear naturally in the text.

Rival IQ pits your social media and SEO presence against your competitors. It your chief competitor getting more Twitter mentions than you? Are they ranking for a new keyword? This excellent tool will let you know. Had a lot of fun playing around with this one.

Go to http://www.webpagetest.org/ and test how many seconds it takes for your pages to load from different locations, internet speed and browsers. The analysis report at the end will also tell you which components of your page take too long to load so that you can remove them.

Many marketers like to compare organic SEO to public relations or “earned media” because is no guarantee of success, making the ROI on earned media (including SEO) a challenge to predict and sometimes a challenge to measure. In both SEO and PR, marketers have the option of hiring internal staff, bringing in consultants, or using an outside agency. The same options apply for paid search marketing.

Although google says we shouldn’t be “link building”, it still stands that links are one of the greatest Ranking Factors today. Granted, methods of link building in the past have been incredibly manipulative, however, in my eyes, the likes of writing content on other sites is only beneficial to all involved. Provided the content is strong enough, one gets some lovely new content for their site, the other gets to raise awareness of their site or become a bit more of an authority on a subject matter.

SEO – Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.

2. Inside Search – Check this out for more accurate and detailed information on how search works, what algorithms are and what they do, and how Google works to fight spam in order to give you only the most relevant, freshest results. The page also leads you to their Webmaster Guidelines, which provide essential information if your aim is a friendly relationship with Google’s algorithms. All in all, you should pay a lot of importance to Google’s support website and articles, since they lend crucial information.

Most search engines have an ad platform for search engine marketing. The most well-known (and effective) platform to use is Google AdWords. Bing Ads and Yahoo Search Ads are also both SEM platforms that you can use.

Victorious leads the charge to increase your website search traffic. Are you having trouble gaining momentum for specific keyword phrases? With Victorious, you can have a team of real SEO experts analyze every nuance of your site to improve your results. In SEO, details matter – and we do it all for you.

Screaming Frog because this tool allows me to crawl an entire website to gain information about internal links, images, title and meta descriptions, and so much more. This information helps me evaluate information important to onsite SEO so I can improve onsite optimization so using this tool would be my first step in the SEO campaign process.

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I have allowed myself to become over-extended in many ways, and have put others needs before my own for far too long now. This is because I have a hard time saying no, even when I know I should, out of a genuine desire to help and guide others. This is how TheTruthNetwork.com morphed into something it was never intended to be, and so did I.
71. Wordstream’s How to Build Links for Free – A resourceful article expanding on the importance of link building and offering a few ideas on how to do it. It is very well completed by this Link Building Strategy list which takes you to other useful articles that are divided on levels of expertise: beginner, intermediate and expert – this is a resource for the long term.
This is an amazing resource for all seo business owners on what tools can be used to do their analytics and research. some of the tools listed here may require payment if not all but they are paramount to running a successful business
7. Don’t forget the technical stuff. There is a lot happening technically in the background that can cause problems with the way the search engines see your site. For example, if you use a cheap web hosting company, you might be bundled on to the same web server as a pornographic site that Google really doesn’t like—guilt by association. Also, does your website use techniques that search engines don’t like, like certain types of redirection? If in doubt, ask your web design company.
This checker performs various tests on a Web Page to determine its level of mobile-friendliness. The tests are defined in the mobileOK Basic Tests 1.0 specification. A Web Page is mobileOK when it passes all the tests.
Mobile app development companies assist their clients by providing them with a customized mobile application based on the types of products or services they are providing to their customers across a number of different mobile platforms.
You are worried about your business and you are looking at your competitors to get some idea then you are at right place. Yes, a competitor can help your business in a certain way. You just have to understand their tactics.
While HTTPS is not a major ranking signal, Google is still conducting tests and might decide to strengthen it in the near future. Just the other day, they published an article on securing your site with HTTPS. The post outlines the importance of site security, best practices when setting up HTTPS and how to set up HTTPS on your HTTP site. You should be in good hands.
Because search engines can’t “see” images the same way humans can, an image’s alt text tells them what an image is about — which ultimately helps those images be found in search. Alt text also makes for a better user experience, as it’ll display inside the image container when an image can’t be found or displayed, and can also improve accessibility for people with poor vision who are using screen readers.
Give It Up Panel – Nailing Paid Search in 2018 Make Note of Our New Date, Schedule, & Location Event Details Panelists: Brandy Eddings of SMG and Michael Edwards of OPM Date January 11, 2018 Schedule 6:00 pm – Registration & … [Read More…]
179. MozCon – The MozCon, created by Moz, takes place in Seattle once a year. For three days, you get to hear the best speakers in the world, share the latest ideas in the industry, and network with like-minded Also, you may get to take photos with Roger, Moz’s cutesy robot mascot.
Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.
Since Google releases its Penguin updates periodically, some SEO professionals and marketers take advantage of the gaps, pushing up SERPs with gray-hat anchor text practices (e.g. targeted anchor texts, lower-quality link-building), and then get penalized for doing so.
So many blogs out there just write the same old content over and over again that isn’t helpful…thanks for not being like every blog! There’s a lot here to take in, and I bookmarked it to work on some of these things the next couple of days.
Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it. This particular view can be helpful to see the hierarchy you’ve given particular elements (maybe without realizing it!).
Some products are almost identical but exist in different colors or sizes. If not handled right, listing them can be considered duplicate content, which causes bad rankings and cannibalization between the different product variants. Products may rank for the wrong keywords (blue jeans rank for searches on red jeans). Adam Audette goes deeper into the nuances in this excellent report.
Using long-tail keywords may be more efficient to this end, since website visitors searching long-tail terms will often be more qualified. In other words, you’ll bring in the right type of traffic — visitors who convert — by using long-tail keywords.
While I know this is just the tip of the iceberg when it comes to search tools, these can help you make it easier to gather data for search campaigns, while also giving you the ability to gauge their success. This is a must when reporting to upper management or clients.

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A reliable and easy-to-use rank tracking tool. The cheapest plan tracks 250 keywords, which is more than enough for most businesses. And for those of you that do Local SEO, Authority Labs tracks Google+ Local results too.
Since users often do not read but rather skim pages, a page’s first few paragraphs, its headings, subheadings, and imagery become focal points — people pay more attention there. Thus, it makes sense to put your anchor texts next to these “hot” parts of a page in order to increase click-through rates and engagement.
Since I work strictly with WordPress going with something like the Genesis Framework and a child theme would be ideal. Using this type of framework ensure your site is fully mobile responsive, optimized for portable devices and is taking advantage of Schema markup.
139. Digital Point Forum – This is another forum that’s got a very active SEO community, with threads going as far back as 2006 that are still active. Threads with hundreds of thousands of views and even hundreds of replies, which are both good indicators on the value of the topics and the community itself and how involved the members are. Here I’ve linked directly to the SEO category, but if you go back to Business & Marketing, you can find topics like Google, Yahoo, Bing, other search engines, General Marketing, Social Networks, eCommerce, PPC, and more.
Google Pay Per Click (PPC) Management – We set up Google pay per click ads, manage and monitor read to increase your quality score which results in spending less for your ads campaign why having more exposure!
If I can make a suggestion, I believe Power Suggest Pro is one of the best upcoming SEO tools. The software enables you to see WAY more buyers keywords and untapped niches. There are some real profitable hidden gems with zero competition. You can find more at: powerprosoftware.com – I expect PSP to rival the big dogs over the next few years.. although I kinda hope it stays under the radar a little bit so it doesn’t get over-saturated.
Chapter 12 of the Complete SEO Guide describes in a step-by-step approach how to approach link building and how to to get high quality links from premium websites that can make a real difference in your rankings.
Since commencing in 2004, we’ve refined our process into an agile approach that delivers results. Our team has experience with Search Engine Optimization projects across a range of industries, including hospitality, eCommerce, retail, technology, entertainment, medical, construction and more. Explore our Case Studies here.
From Business: Platinum SEO Services is a Dallas SEO company handling search engine optimization, reputation management, PPC, social media, and local SEO. While we are based in Dallas, we service clients across the Dallas / Fort Worth Metroplex, Texas, and nationwide.Our specialties include:*SEO*Local SEO*PPC*Reputation Management*Social…
An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then transform and analyze using all a BI tool. The problem for most business users is that’s simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It’s about making a process that’s core to modern business success more easily accessible to someone who isn’t an SEO consultant or expert.
1. Screaming Frog – Not surprising I am sure but this is such a flexible tool. From checking that sites have correctly implemented tags sitewide to getting a good high level overview of all SEO elements a Screaming Frog crawl is usually the very first thing I will look at.
At WordStream, we eat, sleep, and breathe search engine marketing. Whether you’re a newcomer to paid search marketing or a seasoned professional, we want to provide you with everything you need to succeed at search engine marketing.
Asana has been an absolute game changer for us here at Moving Mountains Advisors. We’ve been able to cut hundreds of dollars a month in project/task management software and jump to Asana over the last few months. Each project has its own calendar and conversations. You can assign tasks and be reminded of everything going on. Each day our team members wake up and know what on their plate for the day/week/month/quarter.
One of the most important datasets from GWT is the link data. (Search Traffic → Links to Your Site → More) Staying up to date with toxic backlinks is one of the most important defensive actions you can take.

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Thanks for updating this post! Been using it with my team daily to immediately start to improve the SEO on our online business! Especially liked the the ad keywords (we came up with some great google ads from competition) and creating your own keyword techniques.

Freddy is a WordPress theme reviewer at WP Theme Raves, published WordPress blogger, web dev and founder of Vista Media Enterprises, an online business dedicated to WordPress users looking to boost conversion rates via content marketing.

I make sure I find cool or unusual angles to content I like to use content curation tools like ContentGems. This tool gives me new viewpoints and perspective on new topics and provides me with great reference material.

Managing an SEM campaign requires constant monitoring, testing, tweaking, optimization, and learning. The process is similar whether you choose to advertise with Google or Bing—which also drives search advertising for Yahoo. Here’s what you need to know to get started.

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

Google Analytics is one of the most advanced visitors tracking tool available, and you should take full advantage of it. It’s free and can give you a huge amount of details about the users visiting your site.

Organic search results are 8.5 times more likely to be clicked on than paid results, according to today’s infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it. more

Perhaps not what you’d initially think of as a ‘Free SEO Tool’ but it’s free, it’s a tool and it’s one which every SEO should be using on a daily basis to further their own and their client’s campaigns.

The first point is important. Optimizing for rich answers requires you to optimizing for your target keyword as well. Getting your page to rank on the first page of search engines will increase your chances of getting into the rich answers box.

For the purposes of our testing, we standardized keyword queries across the five tools. To test the primary ad hoc keyword search capability with each tool, we ran queries on an identical set of keywords. From there we tested not only the kinds of data and metrics the tool gave, but how it handled keyword management and organization, and what kind of optimization recommendations and suggestions the tool provided.

Online Marketing is a genuine type of an undeniable workmanship; to be sure it is the art of finding the correct clients over the computerized organize incorporates the web and versatile applications. .

Step 1? Check your site for Broken Inbound Links. Establishing links is hard work. Like, really hard. So don’t let those links go to waste. Jump into AHREFs, run your site through the Site Explorer, and select ‘Backlinks’ -> ‘Broken’. 

With all the challenges of running an e-commerce enterprise, few businesses think about unique content on product pages. Many pull product information from a database, leading to duplicate content problems.

This process is known as a Website Audit. Basically, our experts will scrutinize every aspect of your website (if you even have one when you come to us) and we’ll start taking notes on what is good, but more importantly, what needs to be improved. And we’re not just talking about your color scheme here. We’re talking about all the little things that most people wouldn’t give so much as a thought. But, at Coalition Technologies, we understand the importance of taking care of all the little things. If we cut corners, or skipped over the minor stuff (like most other Los Angeles SEO firms), we’d be skimping on getting you a little revenue here, a little traffic there. As a business owner, you naturally want the most bang for your buck and you’ll only get that kind of treatment with us.

13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

Think about what your readers want to hear from you and write with humans in mind. Very often, SEOs are writing only for the purpose of getting higher rankings, and they end up over-optimizing their content.

By the “make an example campaign” I meant an example campaign on a shoe string. And the blueprint would be more of a time schedule where I showed day-by-day when to active the trials on which tools to get the maximum out of them. Hope that made a little more sense. I realised that the Ultimate Guide to Tiered Backlinking shows an example campaign. But the On-A-Shoestring-campaign would be great ;o)

While doing your research, think longtail keywords. Stretch your keyphrase to a maximum of four (4) words, and you will have a higher chance of ranking well for your single-word keywords. For example, ‘WordPress themes’ is more competitive than ‘responsive multi-purpose WordPress themes’, meaning it will be harder to rank first for the former as opposed to the latter.

Google’s SEO tagging best practices, and the website tags they value have changed dramatically over the last decade. When I first started doing search engine optimization almost ten years ago, there were a ton of SEO Tags that were added to a website to help it’s content to become more relevant for a keyword. Over the years, most of those tags, such as the meta keywords tag, have lost value, and thus don’t impact rankings or content relevance. There are still a few that have value, of which you will find the SEO tag best practices for below.

MixMax – Outreach is going to be an important part of that – whether it’s outreach for blog articles, link backs, etc., and MixMax makes it easy to track who has opened my emails, and follow up with them if they haven’t responded.

WooRank is a great tool for beginners or just to know exactly how a website is performing before building your campaign. It’s a Chrome extension that gives you a detailed report that shows traffic estimations and usability issues. WooRank can be a helpful guide to get the most of your SEO campaign

Being able to dig around on the ‘back-end’ of your site, getting to know how it functions and any issues with it is a pivotal step in reaching optimisation ‘Nirvana’. The tools below should help you in your quest to reach this mythical place.

Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

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I love how much information is on this list. Took me forever but I am so glad that I read it. I was shocked the SpyFu didn’t make the list. I have tried almost every one of the products listed and I ended up with SpyFu. The amount of data that it gives you access to is remarkable!

There are many theories on how to best structure your title tag to impact rankings. Some say that you should put your keywords first, others say it does not matter all that much. We are on the side of the later. Title tags should include keywords, but should also be conversational in nature and not just a list of keywords.

Wow, really great post. Just wanted to add to the keyword generation through Wikipedia post. You could also take a page from Wikipedia and pop it into Adwords in the Landing Page entry and ask Adwords to generate keyword ideas for you.

SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

10 Best SEO’s team is made up of some of the world’s top SEO experts. We know Reputation Management, we have managed numerous Pay-Per-Click accounts, and we have made innovations in social media marketing. Our knowledge of the industry leaves us uniquely capable of seeing the strengths and weaknesses of even the Top SEO Agencies. We apply our own algorithm which allocates weights to both qualitative & quantitative variables.

It has a huge and regularly updated index of links which make sure you don’t miss out on anything. It also has a few helpful propriety metrics like the “Citation Flow” and the “Trust Flow.” These can help you see if the link from the site that you want is spammy or authoritative. After all, Trust and Authority are paramount to Google TrustRank.

Redirect Path is a free Google Chrome extension that helps you discover HTTP header and redirect errors, so that you can spend more time fixing the problems, rather than looking for them. This little plugin is most convenient for when you’re looking into just a few pages. If you need to look at more, I would suggest using Screaming Frog’s Spider tool.

7. Search Engine History – There is such a thing as a search engine freak. If you’re really curious about how search engines started, how many there were, what they were able to do, and how they evolved, this detailed article is manna from the skies.

Search engines reward you when sites link to yours – they assume that your site must be valuable and you’ll rank higher in search results. And the higher the “rank” of the sites that link to you, the more they count in your own ranking. You want links from popular industry authorities, recognized directories, and reputable companies and organizations.

It has advanced filters that allow you to be very specific when you want to look at the pages and need to narrow it down.  The content look will also show you those pages that don’t perform well for your marketing strategy, which makes it an excellent tool for maintaining your stats.

Majestic’s link data is great—they have a larger database of links and it’s updated on a regular basis. Majestic’s campaigns feature is great, I can keep track of certain sites associated with one particular client that I’m working on.

I can improve my pay per click efforts by analyzing advertising strategies to get the most out of placement and keyword usage. Enabling keyword research options creates better optimization because I immediately see what’s working and what’s not. Identifying negative keywords means I can stop using them to avoid poaching my campaigns.

Look, we understand that trying out SEO for the first time can be a bit nerve-racking. It’s kind of a funny idea; marketing by beating search engines at their own game. But, if you want to take your business to the next level, you cannot let fear hold you back. Give us a call or send us a message.Open a line of communication with us. Our team-members are waiting for your call. You don’t even have to make any long term

SEMrush – After years of SEO, SEMrush has risen to the top as one of my favourites. This tool is especially good for competitor analysis. It offers advanced keyword and competitor research. The makers of this software are the same company that made the popular tool SEOQuake. It allows you to see a bird’s eye view of how your site is performing in search engines and look at what your competitors are doing for both organic and AdWords.

Over 1 billion websites are there on the World Wide Web. The number is continuously increasing at every second of a clock tick. It’s a challenge to drive a good amount of traffic to your website with this number. How can you reach your audience then?

Content Promotion: Once the content is ready for promotion, I’d need BuzzStream to manage the pitching process. Here I can build media lists and send pitches to publishers I want to feature my content.Bonus: Since I’ve already run out of tools, I’d use BuzzSumo again to track the success of my campaign, from social shares to backlinks.

This point is always a bit tricky for me and almost didn’t make the list, but there is no denying that using keywords in your content is going to help your website perform well in search engine rankings. You should absolutely not go through your content and attempt to stuff in keywords. They should appear naturally to help the search engine bots know what your content is about and how it should be indexed. Again, you should be writing for your readers and not the bots, so keywords in your content should naturally happen. So why is it even something to bother thinking about when writing if it should happen naturally?

Again, Google and Bing search engines are useful for all things SEO. In terms of link building, they useful for scouting out new outreach and link prospects. A word of caution however, the road ahead is a difficult one that will require time, patience, and relationship building.

Meta Description: Below the title tag in search results is a snippet of text about the webpage, called the meta description. While this doesn’t directly affect your SEO work, it can help drive users to website by explaining what they will gain from visiting your site. Similar to title tags, use a keyword, descriptive text, business name, and your location (if applicable).

SEOPingler is a SEO tool that pings the largest search engines with a URL address. Probably, since now you have been waiting for a very long period of time, your site to be pinged. Well, now we have made this new software that will help you to ping your site within a few seconds.

There’s an easy fix, in fact, there are several plugins that deal with this. Our favorite one by far is WP-PageNavi, maintained by Scribu, one of the best WordPress developers around. If you have the Genesis Theme like we do here on Yoast.com, you can just enable numeric navigation under Theme Settings → Content Archives.

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

I recently used flippa to find my niche for an amazon store affiliate and got 4 sales till now(14 days old website). So This information is gold for people who are struggling to find niche for their website.

Be careful with social media though. You want to open up two-way communication as opposed to talking at your prospects. You need people to engage with your brand to “…improve the pass-along value and online word of mouth.”

First you can check your analytics and especially the time users spent on a page. A reader will stay longer on the page if the content is good and second the number of social media shares (Facebook likes, tweets etc.).

As a result, in-depth keyword research is the key to running a successful search engine marketing campaign. You’ll want to run your campaigns targeting the exact right terms…or you’ll miss your target audience.

If this is the case (which it is), in a slightly roundabout way and not directly increasing visibility on the search results, exposure on these types of sites via a PR campaign will still influence your visibility via search engines.

In this post, we look at the top five results in Google for the term “SEO” and review their backlink profile. The result, we see how many links it takes to get ranked #1 for the term SEO. This post was featured on Search Engine land and received over 600 visitors in the first day.

Ahrefs – While Screaming Frog is my “on-page” tools, Ahrefs is my “off-page” tool. Ahrefs in my opinion has the best backlinks index on the web. It allows you to take a quick glance or in-depth view of your backlinks, and it does a great job of it. I’ve been using Ahrefs.com now for almost 10 years, and they have never let me down!

“how to optimize google search engine best strategy for seo today”

Hi Alex! Thanks for replying. Yes, by website provider I intended to say the platform where I have built my entire website years ago (IMC) I had provided you with my website address in my previous post). I do not have complains about the quality, speed or content size available on it, and since I was happy with the graphic results I did not really intended to migrate. But I do find strange that a high quality website builder like this displays so few SEO options to be managed. Unless my level of knowledge on SEO structure is so low that it is preventing me from any basic SEO improvement… I do not know. As I said before, I unfortunately did not find the links you mentioned in order to make the right SEO improvements. 🙁
The Self-Test uses Predictive Analytics, which allows you to test 1,000’s of possible combinations of an organic search result, which is significantly different to A/B Testing or Split Testing, which are limited to testing two possibilities at a time. Predikkta saves you time over traditional testing.Detail more : https://www.predikkta.com/
The Site Auditor is a workhorse, it looks at every single element of a web page and reports what it finds (or doesn’t). Successful SEO campaigns are the sum of many working parts, optimizing your pages to their full potential is paramount in today’s competitive landscape. If you want a tool to thoroughly audit your web pages and return the results in an easy-to-read format, consider Raven’s Site Auditor.
You need effective landing pages that convert as much as you need a worthwhile product or service. Without a great landing page, all your brilliant inbound work is generating website traffic for potential future buyers to visit, poke around, and leave. Learn how. Read More
Now, let’s talk about what’s on your site and how to optimize it. (I consider this part to contribute only about 30 percent to your overall search rank. I’ll get to the other 70 percent later in the post.)
2) Serplab.co.uk – This is an awesome keyword tracker that is super cheap and works great. I am tracking over 4500 keywords for $45 a month and it send out reports to my clients automatically. I call pull all the keywords from Google Adwords dump them in here and then see where the client’s rank to really target terms I never would have thought of. Here is a great guide we did for Small Business SEO: https://yeah-local.com/small-business-seo-guide/
All the tips are great, although i have some doubts about tip 16. I believe that in Google algorithm, a group of links that are common in almost all the pages (menu links) must be treated in a different way. This group of links can be used to identify the site main areas, for instance.
If you don’t have the resources to create something like that, small improvements to the format is sometimes all it takes. We wrote a guide to Snapchat marketing where all we did was add a clickable table of contents. That caused our average time on page to skyrocket and bounce rate to plummet, and only took about 5 minutes to add.
Upwork is a freelancing marketplace where businesses of all sizes can find talented professionals across multiple disciplines and categories. If you are a business and are looking to get projects done, consider signing up!
It might be best to stay away from webinars or classes you can simply find on YouTube or other free video platforms, because they are harder to vet, and may advise you to practice gray, or even black hat SEO techniques. However, I do mention a couple of YouTube resources below that have been posted by good names from SEO, so they are definitely useful and will teach you plenty effective things.
I’ve been busy building my own (free) tool which can help you bulk check urls for their status (redirects, 404, etc.) and let’s you export them (or a selection). I would really be very thankful if you could check it out (www.urlcheckr.com) and when you like it perhaps even add it to the list.
A keyword tool. Personally, I use CanIRank for this, because they give you a completely different insight to Keywords and which ones are best for your site. Instead of just a ‘pick a word and hope for the best’ concept that a lot of tools just give you.
Excellent post I really like the methods you mentioned above for finding keywords (reddit, wikipedia, and facebook) your so right Google Keyword Planner is great for measuring keywords, but it is terrible for Finding keywords!
Even though including keywords in the title tag is still important, it is not enough to get you to rank high. Search engines now weigh in the clickthrough rate on the results as well when determining rankings, so an attractive and compelling title will help you get more people to click on your page.
Search engine marketing is a way to create and edit a website which can be relative to the search engines than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.
Deep Crawl lives up to its name. It scans every page on your site and gives you a comprehensive report that lists out you how many H1 tags you have on each page, noindexed pages, broken internal links, broken external links etc. Heck, it even tells you if your Twitter Card descriptions are too long.
Every website that is entrusted to our care is analyzed from top to bottom, left to right, inside and outside in an effort to find and identify any and all opportunities to optimize it to its fullest potential. In other words, we use our years of online marketing experience to find all of the ways your website can be better understood by all major search engines. And when your website is better understood, your content will be easily found online. Our Website Analysis is the bedrock of a successful internet marketing campaign with Arcane Marketing. The more we know about your present situation, the better we can do at custom tailoring a perfectly strategized campaign for you. Giving your website the right marketing at the right time will accelerate results and rankings.
We engaged the services of EZ Rankings 6 months ago and the results have been mind-blowing. We are so happy with the outcome so far, their work ethic & level of communication. We are continuing to work with them on an ongoing basis.
Well Google PageSpeed insights tells you whether or not Google sees your site as lightning-fast or snail-slow. It also hands you actionable suggestions that you (or your web developer) can use to speed things up.
ShareMetric gives you a lightning-fast screenshot of an page’s social shares, links and Google keyword rankings. Especially helpful if you want to see what keyword a page ranks for in seconds. You’ll need an SEMRush or Moz API to get backlink and keyword info. Nice tool.
When a search engine user in the targeted area searches for the keywords or keyphrases that you chose, your ad enters an immediate online auction. Your ad is displayed when it matches bid and relevancy criteria, so you want to make sure that you have an appropriate budget size, and that you are bidding on keyphrases relevant to your products/services (such as those indicated on your website or landing page). You are not charged when your ad is displayed, but rather when someone clicks on your ad to take further action.
To programmatically generate a sitemap, register a Sling Servlet listening for a sitemap.xml call. The servlet can then use the resource provided via the servlet API to look at the current page and its children, outputting XML. The XML will then be cached at the dispatcher. This location should be referenced in the sitemap property of the robots.txt file. Additionally, a custom flush rule will need to be implemented to make sure to flush this file whenever a new page is activated.
Getting people to come to your web site is only half the battle. Once they’ve arrived, you need to be certain you’re serving up fresh, engaging content. While writing is a skill that doesn’t always come easy, our collection of simple tips and insights can help you rev up your content to gain better search engine rankings and higher conversion rates.
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.
Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.
Your quality score increases even more if you align keywords, ads, and landing page. This is why it is highly recommendable to optimize the content of your landing pages based target keywords the same way you do for SEO.
The best part is the process is quick and easy. To submit your site to Google, you can use the Add URL page or Webmasters Tools. To submit your site to Yahoo! and Bing, feel free to use Bing’s Site Submission Page. Don’t be alarmed, Yahoo! search is powered by the Bing Search Engine, meaning you will show up in Yahoo’s search results when you submit your to Bing.
My experience with Dr. YAYA has changed me forever. My name is Ronald James and i am from Los Angeles U S A .I had come to a point in my life where I had to make a decision. I was unhappy with the way I looked and it reflected on my relationships with women. I had done lots of research about plastic surgery. I spent a good 8 months thinking about it. I made the jump and started scheduling phone consultations. I had contacted 2 doctors prior but they failed me. Then i went online seeing good and positive testimonies about Dr. YAYA and i decided to contact him though i was about given up. I had my consultation with Dr. YAYA and that is when I knew he was the right doctor. He was kind, truthful and spent a lot of time with me. Dr.YAYA walked me through the whole process to make sure that things went smoothly for me. I can’t say enough good things about the whole experience. It has been almost four months after Dr. yaya has given me his herbal medicine and gave me instructions on how to use it and I look and feel great. And now my man hood is just as big as the way i want it, now things has changed the way I think about myself on the outside but more importantly on the inside. and now i have a good relationship with my wife in bed once again i say a big Thank you to Dr.YAYA the greatest spell caster and the most intelligent herbalist please you can contact him on his email: yayaperfecthome @yahoo.com or via his
The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results.
There is a strong bond between search campaigns and SEO strategies. Optimizing your website pages for keywords that you are actually targeting in your search campaigns will help your quality score. The better the quality score is the lower the cost per click will be. If you work hard to rank a page for a specific term you will end up benefiting Google AdWords and Bing Ads which will eventually find the page relevant for that target keyword.
Once you have a mobile app in place, you can begin implementing the steps on how to get your deep app screen indexed on search results by referring to this straightforward documentation from Google. The process can be arduous for non-developers, so you may want to ask for help from an expert regarding this.
It feels like quality time I have spent on your blog to learn new techniques for SEO. I am going to kickstart from tomorrow to apply all your advice. “Big Thanks”. Actually, I am afraid with strategy of broken link building but now I understand that it’s profitable technique.
One of the most challenging aspects of search engine marketing is understanding which parts of your campaigns need attention and which are performing well. To find out how well your account is doing, try WordStream’s free AdWords Performance Grader.
Authority Labs also gives you the ability to track your competitors’ search rankings. This has its advantages. Knowing your competitor’s highest rankings and best keywords allow you to battle them for a top spot on page 1.

“do you have some taglines for best seo”

Image Alt Text: If an image doesn’t appear on a webpage, its alt text will be displayed for web users. Not only will this show search engines what the picture’s subject is, it will also help users should the image have a problem loading. Again, you’ll want to place a keyword in the image alt text.
98. On-Page SEO Checklist – What’s better than a guide? A tutorial. And what’s better than a tutorial? A checklist! – which is what you get for free if you register with an account on the Webpage FX website. A book like this teaches you all there is to know and do about on-page optimization. Your reliance on tools for this task only works in the post-publishing phase, so it’s best to start off with all your on-page factors ticked off.
The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. No free tool quite delivers that data like Google Analytics and does a better job providing data that helps you understand the number that matters most – the bottom line.
Techniques Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
Thanks for the list Zach, considering my options for a SEO auditing tool. So far it’s between Raventools and SEO profiler. But I’m also considering Screamingfrog too. I want be able to easily provide links to SEO audit reports for clients and offer it as a free service for local customers. Anything in particular you recommend for this purpose?
I see now that I’ve been relying on tools too much without full comprehension of my actions. I’ve been trying tools like Moz’s and SerpStat for competitors analysis and KW Planner for keyword research.
hey bro i have a credit card so some of the tools u r saying need it to even offer me trial so can u make a list of tools that can help me out totally free in link building and other things. Please man help me out .
For me, there are six essential types of tools for managing SEO, so I thought it would be helpful to share my favourites in the categories below. Do let us know in the comments if you think of different categories of tools or services that are better than the ones I recommend.
SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design (“white hat”), and those techniques of which search engines do not approve (“black hat”). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[46] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[47]
Thanks very much for your answer Brian, but for the first technique, i tried to find a dead links for keyword i want ranked, but when i want to edit link and replace it by mine, i didn’t find how it can work.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
174. The Link Building Book – Paddy Moogan wrote one of the best guides to link building, but in this new book, he takes it to a whole new level. When you’re done reading hundreds of articles with short lists of link building techniques, you’ll probably want to turn to something more serious, and this book is it. You get all the resources you need in one place, and learn tactics that are proven and most likely successful for anyone who tries them.
One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update.
Search network ads are definitely the most expensive ad type on Google and Bing and they are the most likely one to get a higher conversion rate.  The main downside of search ads is that sometimes the cost per click (CPC) might end up being too expensive which makes it difficult for small businesses to compete. Additionally, some industries might have a low search volume for their products and this causes advertisers to look for additional traffic sources.
There are loads of information out there, but for starters you should focus on the safest resources, those that give out relevant news and provide you with interesting articles on innovative and selective SEO techniques. What you find below is your basis:
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.
It’s easy to re-run crawls at any time and the because the data is stored locally in its own database structure, you have the benefit of easily comparing data over time, which takes analysis to a much deeper level.

“10 best seo companies |best seo marketing for lawyers”

Whether you’re looking to hire one of the top SEO agencies to manage your online marketing project or you plan to handle your search marketing strategy in-house, 10 Best SEO’s tips and tricks will give you the knowledge to embark on this new journey. Though its always advisable to consult with a great SEO staff, our top 25 SEO tips can get you started on the right foot.

Buzzsumo is quite simply a very good tool. It has an incredibly easy to use interface and allows you to quickly identify what content is working well around a particular topic as well as highlighting the major influencers.

Pricing for SEO tools ranges from $30 to $300 per month for the average small business plan. Enterprise-level SEO tools are generally costlier and might even require a quote. Most tools also offer free versions with limited functionality.

You can start by launching an influencer marketing campaign to establish your online visibility. From there, you can slowly build yourself as an authority based on different factors such as your site’s Domain Authority, social proof (testimonials from customers and social media shares), and blog comments, among other factors.

A working knowledge of Search Engine Optimization SEO is useful for more than just search advertising, paying $1000 to SEO firms for getting your site found for relevant keywords. In fact, I’d argue that knowing the basics of SEO, and the tools to use.

It’s great for checking not just basic things like broken backlinks within your website and outbound links to external sites, but more complex tasks such as finding issues with your websites overall architecture.

Google Search Console provides tools to help you submit your content to Google and monitor how you’re doing in Google Search. If you want, Search Console can even send you alerts on critical issues that Google encounters with your site. Sign up for Search Console5.

With multi-user account support, your team can work together on projects, or you can outsource tasks to the virtual assistant. It’s a project tool for SEO agencies or one man operations. You can assign projects to specific people or attach different permission sets to each user based on their tasks. This increases the efficiency of your organization.

Once in a spread sheet, you’re ready to have tons of fun by visiting each URL in cells under the column titled “Source URL” and denote whether or not this is a link you may be able to acquire by colour coding the background of each row with yellow.

Add user generated content. It can effectively differentiate your product pages from other duplicates on the Web. Social media works well. Endorsements and reviews from happy users or customers will not only enhance your SEO campaign but also boost sales conversions.

97. Fat Free Guide to SEO Copywriting – See what they did there? They used the keyword “free” to get us to click on the link, except they do charge a symbolic sum to download their content. In all fairness, the price is a mere $1.27, and the booklet does touch on important points of copywriting.

You’ll feel a heck of a lot better watching results roll in with your Monitor Backlinks account. It will show you every spike in average keyword rankings, backlinks and organic traffic, day by day, week by week.

Thank you Zach. I am at the beginners stage and this post has certainly added two bits in my small understanding. Currently doing every bit for the SEO of my own website which is about computer training institute in gurgaon

CuteRank is a FREE keyword rank checker tool (software) designed to batch automatically check keyword positions and track keyword ranking performance on multiple search engines including Google, Yahoo, Bing (MSN), Ask, and AOL.

Not only that, but mobile is playing better and better with desktop. Smart marketers are finding ways to bridge the two experiences to both push the user to convert on desktop and to track interactions across devices (the better for measuring value).

If you want to get seen on the first page of search results, launch a paid campaign for your non-branded and branded keyword terms that you want to appear in search. Test and experiment with these to determine what keyword terms are working for you then integrate into your organic efforts.

Reach new, more, and better customers through SEO. With 97% of U.S. Internet users gathering shopping information and making purchasing decisions online, simply having a website isn’t enough. Your website is useless if no one sees it. When your site is optimized, your business becomes visible to more people who are already searching for what you offer. It’s a win-win!

When I find a simple tool I like I usually stick with it forever. I’m amazed at the simple things Clicky does so effortlessly. The control panel seems so much more intuitive than for instance Google Analytics. Instantly accessible.

Great list but I’m with Ryan Stewart “Tools are made to automate processes, not services.” see far too many “cookie cutter” reports which pretend they are a substitute for SEO when they are nothing of the sort.

Interesting article. SEO is very important to have for your companies virtual identity, but I highly recommend that rather then doing it yourself, you seek a professional to do it for you. A professional keeps up to date with the changes of algorithms, and has the professional experience to optimize. A great web designer will provide a professional SEO specialist as an option when building your site.

In February 2009, the major search engines introduced the rel=”canonical” element. This is another utility to help fight duplicate content. WordPress has built-in support for canonical link elements on single posts and pages, but it has some slight bugs in that. It doesn’t output canonical links on any other page. With our Yoast SEO plugin activated, you automatically get canonical link elements for every page type in WordPress.

I like using SEOptimer, the Mozbar, the CheckMyLinks extension, Domain Hunter extension, Screaming Frog (free edition), SiteLiner, OpenLinkProfiler, BuiltWith and many more! They all have their own uses.

Your website should be functioning. Get rid of flash elements, pop up adverts which annoy users and search engine crawlers, have a clear “about us” and “privacy pages”. Why? Because Google gives positive points to websites which have those pages. Avoid writing for search engines and keyword stuffing. I have been working on multilingual websites and still see many websites stuff their pages with 40 keywords.

Some of the biggest names in SEO tools today are Moz, SEMrush and SpyFu. However, it’s a crowded industry with a huge number of brands vying for supremacy. Many are paid, but there are also free SEO tools. Using a combination of paid and free tools to verify results is a generally accepted way of operating.

Some marketers believe that there are “tricks” that will improve the relevancy of sites within the search engines that are spider- (crawler-) based. Not only do some of these tricks not work; many of them can result in negative relevance penalties as the engines take measures to punish search marketers seeking to manipulate ranking and relevance. That said, there are still compelling reasons to put legitimate efforts behind organic SEO optimization, particularly efforts in site design, content formatting, content clarity optimization, and server platform adjustments.

Thirdly, you’ll want to make sure that if a bot goes to a category page, it can reach all underlying pages without any trouble. Otherwise, if you have a lot of posts in a category, a bot might have to go back 10 pages before being able to find the link to one of your awesome earlier posts…

Choosing the best mobile app development services is just half the battle. The other half involves developing a solid foundation for your mobile app and the goal you wish to achieve in developing it. Identifying both should provide you a more strategic approach with your mobile app in line with meeting your online goals.

In the table below, you can see that although Advertiser 1 has the lowest maximum bid, they have the highest Quality Score, meaning their ads are given priority in terms of placement during the ad auction:

H Kevan it’s really fantastic job . You just eased the work for any SEO professional. Some tools i am already used but will try on the rest which appeared new for me. You can also add Solid SEO Tools to your list as i got it too useful and it is 100% free . You can check it at http://solidseotools.com. I hope you to continue the job ahead. Thanks

69. What is Link Building? – Although it doesn’t offer any strategies for link building, this article by John Ball does a good job of explaining why we need it, how it used to be done, and where it stands within today’s SEO. The article is less than one year old, so everything in it is still relevant.

Monitor Backlinks keeps track of the latest backlinks for my website and my competitors, as well as any changes to backlinks to my website. It also keeps track of my keyword rankings, MozRank, Domain Authority, indexed pages, and other important SEO metrics.

Screaming Frog SEO Spider is a must-have for performing site audits. It reveals problems with meta title and description tags: duplicates, missing, too long, or too short (sure, Google Search Console provides some of this as well, but Screaming Frog supplies more detail). It also identifies issues with headings and pages with thin content, among other measures.