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These keyword suggestions are a treasure of information. Google autocomplete suggest keywords based on how often a keyword is used for the search. This means that the top most results are the most frequently searched terms on Google for that particular keyword.

In addition to daily news stories from our editorial staff, Search Engine Land publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective.  Browse the SEO Channel for the most recent SEO news stories and expert columns, or sign up to receive all of our SEO related content via email.

Good information architecture, website structure and internal link architecture are critical to rank new product pages well. Link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls and indexes your content fast. Also link to them from their parent category pages.

So now that you know what not to do, what is the right amount of keyword density? Many SEO experts on the web today have collaborated together and have come to the conclusion that an optimal keyword density is between 1 to 3 percent. This rule of thumb should help ground you and your content writing style. Of course you want to include your keyword in your page copy – but do it organically through the process of your writing. Find a solid middle ground that sounds good to you and people in your industry, and you should be OK. And again, it is always prudent to investigate your competitors and potentially emulate their successful writing style.

Providing value in your market depends on finding connections nobody else is looking for. We know that Google rewards backlinks that are more niche relative. Well, the market does the same thing when you pair complementary businesses together to provide more value for readers, and consequently the businesses they represent. 

Google Maps Marketing is one of the best tools to target local audience. As compared to other traditional marketing channels, Google Maps Marketing is quite inexpensive. Ranking By SEO offers result-oriented Google Maps Marketing service following Google’s guidelines for local search. Let us grow your business through Google Maps Marketing.

The h1 tag is an important HTML attribute that has a big impact. Some companies don’t even take the h1 into account regarding SEO services, while other feel it is the most important item you can focus on! In this article, we do a deep dive into the h1 tag and discuss how to use it for SEO.

Add a “psychology” layer to your content. Typical product descriptions are dull and technical. People, however, buy on emotion and feelings. Bring your product descriptions to life by telling a story.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.

Integrate social media on product pages. Instagram, Facebook comments, Pinterest pins and Google +1s can be integrated into your site to present social proof. Post photos of happy buyers using your product.

A clean and easy-to-use site audit tool. You just need to a URL and Varvy spits out a bunch of helpful info in seconds. Specifically, you’ll see your site’s technical SEO issues, social shares, recent Twitter and Facebook mentions, external links and more.

Duplicate copy can be SEO suicide. If you’re repeating the same content on multiple pages, or if other sites are stealing your content, you must take action to remedy the problem as quickly as possible.

This is where I feel many articles and advice out there have it wrong. You really shouldn’t let keyword considerations cloud your mind, and I don’t think it’s necessary to go back and stuff keywords into your content. However, you can do keyword research to fuel some of your topic ideas. If you know what keywords people are searching for, create a blog post about it and allow those keywords to appear naturally in the text.

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Some pages have little more than a product photo. This leaves the search engines with no way to understand what this page is about, how it relates to other pages on your site, and how relevant it is for search users.

ProRankTracker – Proranktracker is a simple online rank tracker where you can track daily progress of your rankings. Every webmaster should have one of these standalone rank tracker tools running in the background it is often ideal when identifying ranking drops in Google. Proranktracker is a paid monthly subscription.

Thanks for the response! That’s a difficult question as it varies from website to website. But we have always combined SEO, Social Media, traditional link building and Google Ads with success in smaller markets such as the Caribbean. It’s been a bit ‘intuitive’ having done it many years to be honest. But we also have some larger websites in Europe with many pages and keywords and it’s becoming difficult keep up hence buying SEO PowerSuite. Also some of those websites don’t want to have any links on their website as they are ngo’s or large companies so we’re thinking of expanding our strategy. Therefore any techniques and programs to buy (through your website) you think would suit a step up even if it’s spinning articles, tiered link building, private blogs or anything would be much appreciated. Also if your answer is – it’s up to you – surf my site then no worries!

It’s what you do with these tools is what matters most. I’ve had a positive experience just using Google Trends but would normally use tools designed to research queries people type when searching for something specific.

SEO – Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.

Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.

They say they are the “Best SEO Company” and then they get your a penalty in Google. That my friend, happens far too often. In this post, we give you all of the top tools to get rid of an SEO penalty on your website. This is a valuable post, make sure to bookmark it now.

Check if a site has the authority and ranking to be valuable for you in your link building efforts using this free plug-in for Firefox. It provides instant information in-page as you browse a potential link partner.

No one likes a site that takes forever to load. In fact, if this is the case, most visitors won’t have the patience to wait so they will move on to another site, with the same information but one that loads pages quickly.

Once your website begins ranking well in search engines, hopefully you will begin to see an influx in traffic. Google Analytics and Site Catalyst allow you to track your traffic by keyword. If you run these reports on a regular basis, you can get an excellent snapshot of how your website is doing in the search engines. By monitoring your keyword traffic, you can determine which keywords need more reinforcement in your future content. Knowing your traffic is important when considering your next step.

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The first point is important. Optimizing for rich answers requires you to optimizing for your target keyword as well. Getting your page to rank on the first page of search engines will increase your chances of getting into the rich answers box.

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It’s easy to re-run crawls at any time and the because the data is stored locally in its own database structure, you have the benefit of easily comparing data over time, which takes analysis to a much deeper level.

The landing page experience depends entirely on how well you’ve optimized your landing page. It’s a factor that can impact not only your Quality Score, but also separately influence your ad rank and advertising Google has also been proven wrong, time and time again. From my own personal success of utilizing social signals to increase rankings, my company’s success with our clientele, my colleague’s success, and other SEO marketers I collaborate with – all of us have seen that Google is flat-out lying to us when it comes to social signals impacting rankings.

That also makes it a dishonest practice because I’d be promising you things my team can’t deliver. But, you can learn exactly what your website needs to do so you slip past your competition. And they won’t even know what to do to outrank you.

Search engine optimization is not an overnight job. It requires a well-orchestrated content and link building strategy, as well as the patience to monitor your progress over several months. Before jumping into the SEO arena, it is extremely important to distinguish between White Hat SEO and Black Hat SEO techniques.

Kerboo is an SEO tools suite for search engine marketing pros. Includes backlink analysis, link prospecting, on-site SEO audits and rank tracking. Cool Feature: “LinkRisk” analyzes your link profile and identifies spammy/dangerous backlinks.

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On creating engaging and shareable content, don’t forget to mix it up by adding media such as videos, images, presentations, infographics, podcasts etc. These improve user engagement tenfold and add value to your content, both of which are important to SEO.

It shows you keywords that tend to get searched for together. For example, let’s say you pop “gluten free” into the tool. Google Correlate tells you that people searching for “gluten free” also search for “cheese gluten free” and “flour gluten free”. Very cool.

Great list Sujan! I absolutely agree with all your points here. Mobile friendly website is really important to achieve user experience, if the user was not happy browsing your site using their mobile phones or tablets, they will immediately leave the site, but if the user is happy because it is user friendly then they might stay long in your site and when this happen, the search engine will also become happy. Having a mobile friendly website is now a requirement in order to improve your site ranking. On page Optimization is what I am doing for how many years, and one thing that I am very sure, it will help boosts the ranking in Search Engine.

Ubersuggest is really simple to use. Once on their official site, you only need to key in your base term, and of course, choose your language source to get variations of your base keyword. What’s more, you can click on each keyword suggested, to see more variations of the same.

Website owners always try to find his local seo company, they pay $1000 for seo but what these companies do? They pass this seo work to INDIAN companies and pay them $600. So, why you guys are paying $1000 you can save your money. Just find an Indian Company, and get your work done.

This is a good list. One thing I’ve noticed is that many people have stopped focusing their efforts on building backlinks. Which confuses me because backlinks are still powerful and very much a staple in SEO. You need to focus on quality, not quantity. The fact that Google have cracked down on spammy backlinks is a good thing for all of us.

In these cases, use the noindex tag if you just want the page not to appear in Google, but don’t mind if any user with a link can reach the page. For real security, though, you should use proper authorization methods, like requiring a user password, or taking the page off your site entirely.

69. What is Link Building? – Although it doesn’t offer any strategies for link building, this article by John Ball does a good job of explaining why we need it, how it used to be done, and where it stands within today’s SEO. The article is less than one year old, so everything in it is still relevant.

The Wayback Machine is ideal if you are looking for a complete historical archive on the internet. It allows you to find out how a website used to look like in a previous version. It is an excellent way investigate the reason of traffic changes after you have updated your website and you do not have any backup available. It is one of the coolest free platforms that I use on a regular basis to monitor and improve my site. Even though it is not meant for SEO’s, it can still be helpful in gathering valuable information about your website and what drives traffic into it.

jQuery(document).bind(‘gform_post_render’, function(event, formId, currentPage){if(formId == 1) {if(!/(android)/i.test(navigator.userAgent)){jQuery(‘#input_1_5’).mask(‘(999) 999-9999’).bind(‘keypress’, function(e){if(e.which == 13){jQuery(this).blur();} } );}if(typeof Placeholders != ‘undefined’){

This is desktop software for PC and Mac and is developed more for the technically minded SEO. This is a handy tool for checking if your URLs are indexed in Google, for instance, or if you want to quickly grab social and backlink data for any URL.

The advantage of Ubersuggest is that it gives thousands of suggestions from real user queries. This means you can use it to get inspiration for your next blog, or even optimize it for SEO purposes. And the good thing is that it’s free.

Also, be aware that underpaying for hosting, is not wise. If you actually want to succeed with your link-bait actions, and want your blog to sustain high loads, go for a good hosting package. If you want to know more be sure to read our article about WordPress hosting.

In case you missed our SEO agencies webinar and articles, this short video covers all the most important things to focus on for SEO this year. From AMP to HTTPS to quality content to mobile to hub pages to quality links, these proven methods will get you much more traffic from Google. Watch this exciting search engine optimization video now on Ignite Visibility or YouTube.

Here are the tools that are going to help you when you are trying to figure out what behind-the-scenes aspects to your site are not working. Even if your site used to be running well, little things can happen over time that can effect your SEO performance. It is a good idea to check up on the technical side of your website every couple months, even if there are no noticeable changes in your organic traffic. It is always better to catch and fix your issues before they become a thorn in your side.

Getting a higher search engine rank will always be about compelling products and information that is spread by word of mouth. I love what my colleague Klee Kleber, the VP of marketing of Rackspace, says about SEO: “It’s a religion.” I, like everyone else, have different beliefs on how Google works and we can talk about it until we run out of breath — but no one knows for sure except the hundreds of Ph.Ds that work at Google. But a strong foundation of great products and quality keywords and links is always the best place to start and build from. To learn more about SEO, check out the best two sources I have ever found at SEO Book and SEOmoz. Keep me updated on how it goes.

Instead of hunting for broken links page-by-page, The Broken Link Finder proactively searches the web for them. Just search for a keyword and the tool will scour the internet for broken links…and hand them to you on a silver platter. Then you can hit up the Wayback Machine to see what the content was (and create something similar/better).

Log File and Traffic Analysis Your site’s log files contain a wealth of information about the effectiveness of your web site marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.

At WordStream, we eat, sleep, and breathe search engine marketing. Whether you’re a newcomer to paid search marketing or a seasoned professional, we want to provide you with everything you need to succeed at search engine marketing.

By using a meta description, you give Google a summary of your content. Describe what your articles are about and use your main keywords inside. Use a unique and relevant meta description for every page on your site.

BrightLocal: This is a great tool for managing local campaigns for clients. It gives you an in-depth understanding of local keyword rankings for a given zip or a geo. Also, it is pretty handy when it comes to citation building and monitoring.

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This is great. I was looking for a quick list of SEO tips and this hit the spot. These are easily forgotten search engine optimization tips that definitely need to be incorporated into your strategy. Excellent article.
SEO is not a set it and forget proposition. It’s an iterative process. You do what you can, measure the results, and continue to improve. You can’t SEO a site in a day or month. As with marketing in general, SEO is never-ending. It also changes daily and what works for one site may not work for another.
One of the final tasks you should consider when creating or adding content to your website is the use of a sitemap. A sitemap is a list of pages of a web site that are accessible to search engine spiders or visitors. Typically, sitemaps are organized in a hierarchy. There are two popular ways to create a sitemap. XML sitemaps are structured for search engines, and indicate to search engines the relative importance of your pages to each other. HTML sitemaps are tailored more for human visitors looking to easily navigate through your website. It is usually a good idea to have both XML and HTML sitemaps for your site. Google prefers XML sitemaps, and prefers the sitemap to be added to Google Webmaster Tools, were Google shares information about the health of the optimization of your website.
3. SEMrush is the last tool I will mention in this post because I use it to take my SEO research to the next level. Once you know who the main competitors are in an industry, I can then figure out what keywords they are ranking for with SEMRush. You can of course drill down even further and figure out who else is ranking in the top of Google for a given keyword phrase and much more. But the primary reason I use it is to steal from the competition.
91. SEO 101 Page Optimization Like a Pro – Thorough and significant, this piece written by Zain Shah for Search Engine Journal segments information well and stands as a pretty good guide for optimization.
You’re such a monster of practical and actionable content. This post oozes out your ability and force me to think that you deserve to rank for keyword “backlinks” on the first page. I wish I could clone you!! 😀 Simply awesome stuff.
1. Advanced Web Ranking (Cloud) – Primarily for rankings but it can provide more, including simple automated reports with Google Analytics data for those agencies servicing clients with lower budgets.
No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. However, note that longer articles tend to rank higher in Google.
Since commencing in 2004, we’ve refined our process into an agile approach that delivers results. Our team has experience with Search Engine Optimization projects across a range of industries, including hospitality, eCommerce, retail, technology, entertainment, medical, construction and more. Explore our Case Studies here.
Excellent post I really like the methods you mentioned above for finding keywords (reddit, wikipedia, and facebook) your so right Google Keyword Planner is great for measuring keywords, but it is terrible for Finding keywords!
Search engines have build intelligent patterns over the years that recognize natural links from artificial links. It’s not as hard as it sounds, the experienced eye can easily distinguish between good and bad links and they have managed to transform this into automated checks build in their algorithms.
6. Search Engines – In this piece by Links&Law, you get some pretty straightforward explanations on what search engines are, and are provided with excellent information on the history of search engines in general.
My favorite tools are: Google Analytics, Google Webmasters tool and my own in house SEO tool which I personality programmed in order to help our clients with their website ranking and sales. This tool measures all on page and off page elements. I don’t use seo tools which are in the market because I don’t want my clients’ websites’ data to be restored in these sites’ database servers and reveal my customers’ link profile and statistics to their competitors.
For SEO best practices in 2017, it is important for sites to focus both on speed and serving people in these particular micro moments. Consider how your content addresses the needs of each group and create material, especially on mobile, that is designed to provide people with the quick, thorough answer they are often looking for on these searches.
Top SEO Agency India – EZ Rankings’ top objective is to attain high growth for our clients through the use of transparent White Hat SEO, data-driven objectives, creative approaches, innovation, and by highlighting our clients’ individuality. When Google changes happen in the search engine world, we are quick to respond, adapt, and change strategies so that your website does not lose visibility. We offer a wide range of services in a selection of no-contract plans that are quality and service oriented while being budget conscious.
Thanks Vistage for Sharing Valuable Important Post. Keyword research is the main part of SEO and search engine ranking. Without research, we did not get good results. I think google keyword planner is the best and another one is SEMRUSH. I always use both keyword research tools for best results.
A pivotal component in a search engine marketing (SEM) campaign is a well-written ad. Other factors influence whether your ad will be displayed, but success is determined by whether your ad can inspire anybody to click through.
All kinds of marketers can benefit from a dialogue with a searcher; whether this searcher is facing a crisis, is in need of information, or is ready to purchase. If you aren’t in the search results when your customers or prospects are searching, then your competition is. You may lose that customer or prospect forever to any competitors who are present. Sound scary? You bet it is and billions of dollars in services and ad revenue are driven by the importance of search visibility: being in the right place in the search engine results pages at the perfect time.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
It is important to find plausible keywords to target. If you start your SEO campaign by targeting single or two-word keywords like “id theft” or “identity protection”, then your initial SEO effort will be difficult. A good initial keyword research strategy is to think of 3 or 4-word keywords that you can target and focus on in your site content. A more plausible keyword to target would be “Child Identity Theft Assistance” or “Child Identity Theft Protection”. These 4-word keyword phrases will have significantly less competition and thus easier to rank for. Most importantly, they will still generate relevant traffic to your website. As an example, a new website devoted to Identity Theft Protection will take longer to be ranked for “identity theft” than Child Identity Theft Protection. Once ranked for this and other long-tail words, the new site will be able to show up in the index for more complex shorter words, like Identity Theft.
Actually the success of the any SEO campaign depends on us only not company (but not always, company should also be competent). When we go with big brands we accept all their terms and condition and act as per their directions only but when we are looking for cheap/affordable SEO services, you can still find such SEO professionals in your budget but cannot expect the same results because SEOs are not magicians, they also need the support of high quality content which doesn’t come cheap, but as they don’t get paid much they use cheap activities/techniques only like website listings, directory submission, submitting only article to 100s of article directly to promote the website.
The visible text around your images is valuable for SEO: MarketPosition suggests adding captions to all your pictures and being descriptive with the text in immediate physical proximity to your images.
Given Google’s preference for aged domains, I’m always on the lookout for old, established domains with a strong inbound links. I use RegisterCompass to expedite the process and help me identify the best candidates.
I would also recommend you sign up with a service like LOGMEIN or my new tool of choice – Team Viewer– so you can remotely sign into the rank checker computer in case you need to restart the application. Also good for visiting sites you don’t want tracking you, or incognito scraping (hat tip to Scrapebox BTW).
Ironically if you take a step back and generally market yourself well some of the difficult parts of SEO will take care of themselves. That’s not to say you should ignore SEO, but most of us don’t need to obsess over every little detail. There are many, many factors that determine where a page will rank in search results. Obsessing over one of those factors doesn’t make sense. Try to see the forest instead of staring intently at a single tree.
We’re now in Q4 of 2017. That means it’s time to start evaluating your website’s organic reach in 2017. Were you happy with your website’s position in Google’s SERPs? Did traffic increase or decrease? If you have not been ecstatic about your 2017 SEO results, consider these 5 SEO best practices in 2018.
An ad’s Quality Score is based on a few factors, including how relevant the ad is to the actual search, the expected click-through rate (CTR)—how likely someone is to click on an ad with that keyword—how closely related the ad is to the targeted keyword, and the landing page experience. Making sure your website is mobile friendly will also likely impact your ad’s Quality Score, with search engines prioritizing mobile-friendly sites for mobile device users.
Dramatically improve your “curb” appeal. This spell brings your inner beauty to the surface, allowing others to see your sex appeal, your intriguing personality, your beautiful qualities. Not only might you feel better about yourself, but when stares and compliments come your way, your self-confidence may soar, and you might feel on top of the world. And well you should be because you are a very special person.
When you’re working with influencers or getting your content posted to another site, do a quick search to see when their pages were last cached by searching “cache: URL”. If it’s more than a month old, save your content for somewhere else.
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There are three types of crawling, all of which provide useful data. Internet-wide crawlers are for large-scale link indexing. It’s a complicated and often expensive process but, as with social listening, the goal is for SEO experts, business analysts, and entrepreneurs to be able to map how websites link to one another and extrapolate larger SEO trends and growth opportunities. Crawling tools generally do this with automated bots continuously scanning the web. As is the case with most of these SEO tools, many businesses use internal reporting features in tandem with integrated business intelligence (BI) tools to identify even deeper data insights. Ahrefs and Majestic are the two clear leaders in this type of crawling. They have invested more than a decade’s worth of time and resources, compiling and indexing millions and billions, respectively, of crawled domains and pages.

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SEM, PPC advertising, paid search—call it what you want!—is a great way to boost your online exposure, increase traffic to your website, and gain more customers. Take a look at your budget and the keywords that relate to your services and start an SEM campaign today!
Thanks Brian. Best SEO tips ever…Very useful…I’m working so hard on my 3 websites, but don’t see good results, so i hope these SEO tips will help my websites rank higher and get more visitors. I will take the time to use them on my websites.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
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Round out the research with BuzzSumo to confirm that your chosen topic is proven to attract a lot of backlinks and social shares, plus figure out the TYPE of content that has performed best in the past.
Of course there are many other things you can do to help your website achieve better rankings, but the SEO tips presented below will give you a solid and reliable framework that is 100% safe (i.e. without taking any risks of getting a Google Penalty) and above all, it works.
The internet has increasingly become the first – and often only – tool that consumers use to research goods, services and providers before they buy. This makes search engine marketing (SEM) a vital component of any business marketing plan.
8. Track your progress with a web analytics program. There are lots of options to use; Google Analytics in particular is easy to use, versatile, and it’s free. Web analytics can tell you a great deal about how people interact with your site and how much traffic the search engines are sending you.
The Google Pack – You might consider this cheating, but Google Adwords, Google Search Console and Google Analytics pack a powerful punch for creating strong SEO campaigns. Of course, it takes a little Excel magic to get it to work seamlessly, but it’s well worth it in the long run.
Foxtail Marketing Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Foxtail Marketing. To learn more about us and manage and complete your brand description, please click here.
This new, free reporting tool from Google, allows you to create and share amazing reports. One of the most beneficial things about Data Studio is that you can pull data from many different sources, making it a one-stop-shop for all your SEO reporting needs.
It was originally designed for bioinformatics and DNA sequencing but has evolved as a system for general big data analysis—equipped with many integrations that help for SEO data analysis and automation.
When you work with our Charlotte SEO firm, you are working with an SEO consulting firm that works not only to help your business grow now but in the future as well. Search engine updates are routine, and your SEO should not lose its value over time. Both our on-site content optimization and our off-site strategies combine to create a strong, effective initiative that will grow with your business.
Another epic post as always Brian! Backlinko is hands down one of my all-time favorite blogs (of any kind). People always ask me how I learned SEO and online marketing, and I always say it’s through reading blogs like yours, Neil’s, Moz and others.
I had opened my firm after getting relevant assistance from my friends but still I was not being recognised well. 10seos.com provided my company the best platform to showcase my services and talents. Today I am supporting many businesses to rank on the top in Google’s search results.
It provides great in-depth analysis of the performance of the digital marketing strategy and also helps SEO’s perform the daily tasks. Identifying opportunities to increase the brand awareness is very easy when using the SEMrush.
Video demonstrations of your product or service, and video client testimonials are extremely resourceful tools to use on your website. Content is the next most useful tool in helping convert traffic to sales, but saturating users’ visual and auditory senses with interactive visual aids we find to work well for our customers. Considering search engines now provide video results when related to keywords, we optimize video that gives you access to a wider audience.
This was a amazing article. First of all i would like to appreciate the effort that has been put into writing this. Every point is supported by lots of pics making it quire graphical and easy to understand. Moreover all the points mentioned were quite awesome and helpful.
Since you are busy running your business, Bing Ads helps you efficiently create, launch and manage your SEM ad campaign on Bing and partner sites. With Bing Ads, you can reach 142 million unique desktop searchers in the U.S., who spend 6% more online than the average internet searcher.1
Top SEO Agency India – EZ Rankings’ top objective is to attain high growth for our clients through the use of transparent White Hat SEO, data-driven objectives, creative approaches, innovation, and by highlighting our clients’ individuality. When Google changes happen in the search engine world, we are quick to respond, adapt, and change strategies so that website does not lose visibility. We offer a wide range of services in a selection of no-contract plans that are quality and service oriented while being budget conscious.
A web site that is high quality and useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
Each image should have a relevant name, ALT tag, and description. Captions are also good for your pictures to describe with text what your image is about. By doing SEO for your images, you also get higher chances to rank high in Google Images.
Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time. However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies.
As algorithms and technology continues to change, it is your job as a marketer to test what works and doesn’t. Every website is different, which leads to differences in rankings and performance. The best way to grow organic performance is to test different strategies and to continue to learn.
BrightLocal: This is a great tool for managing local campaigns for clients. It gives you an in-depth understanding of local keyword rankings for a given zip or a geo. Also, it is pretty handy when it comes to citation building and monitoring.
Each of these web design companies specialize in building a unique online presence for their clients. Professional web design services cater towards businesses looking to leave a strong and positive first impression with potential customers.
Find the right images. Finding relevant images that relate to your web copy is of utmost importance – both for humans and search engines. While research shows that text is the first thing view on the page, it is the image that ultimately sells the page.
White hat SEO refers to optimizing your website using the practices agreed by Google. On the other side, Black Hat SEO involves using shady techniques that are violating Google Webmaster guidelines. Black Hat SEO it’s not something you should do if you care about your website. 
Because search engine marketing puts you directly in front of users who are actively searching for what you have to offer, SEM can be a great investment for your business. Outranking every organic result your low-funnel potential customers see is an enormous advantage, even if you do have to pay for every click.

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I realize that many of you have already started blogging, but many of these tips can be applied retroactively. And once if you done this, you can start writing regular content. For more about writing SEO pages, read the next article in this series: The Idiot-Proof Basics to Writing SEO Pages.
Disclaimer: “I do not accept paid placement on this page. Affiliate links are marked (AD) which means I have signed up to the affiliate program. All external links on this page have rel=nofollow to more easily comply with search engine webmaster guidelines, US and UK advertising standards. Where there is no label beside links I am not affiliated. I have been in this industry a long time and do have communications with many tool providers on this page.
Each tool that we use for tracking and reporting helps us to measure data and see and follow trends so that we can understand what’s going on with your online presence. Without this information, it would be as if we were frantically stumbling around a dark room, blindly hoping that something we did will improve the situation. Instead, our tracking and reporting efforts allow us to understand exactly what effect our efforts are having on real things you care about like keyword rankings, website traffic, and conversions. As we track these Key Performance Indicators (KPIs), we can increase our efforts where we see the best results. After all, there’s no point in pursuing a course of action that isn’t garnering the right results.
The percentage may not be as high at the moment – most of the rich answers appear on search queries for song lyrics. However, there is good cause to believe that its number will only increase in the future. Since Google has made its intention of providing value to its users clear, rich answers provide the most relevant information based on the search query.
Not only is Screaming Frog’s Spider Tool a great tool for finding issues with your on-page content, it is great for getting a list of technical issues as well! It can help identify links with 404 errors or long redirect chains, find URLs that have been blocked by your robots.txt file, as well as help you generate an XML sitemap. The best part is that you can export a list of these and hand them over to a developer and let them deal with it! Sorry to all developers who are reading this.
eBrandz Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of eBrandz. To learn more about us and manage and complete your brand description, please click here.
Tell people what you would like them to do on your site. Using a clear call to action such as learn more, buy now, and call us increases the chances of actually having people perform that action. People are subconsciously influenced by what you ask them to do.
The first step is to use titles, keywords, and descriptions in your metatag code. This is what search engines read to learn about and rank your website. Your front-side content that your website visitors see should also have titles and keywords, as search engines scan this as well. 
While I know this is just the tip of the iceberg when it comes to search tools, these can help you make it easier to gather data for search campaigns, while also giving you the ability to gauge their success. This is a must when reporting to upper management or clients.
If you want to find a little more about Keyword Research we posted about how to avoid making mistakes with your Keyword Research. Another superb guide to check out if you’re still a little uncertain about Keyword Research is the aforementioned, Brian Dean’s Keyword Research: The Definitive Guide.
The Google Display Network also has a quality score metric that influences ad performance. Once again, the quality of the content plays a big role in increasing the quality score. The biggest elements influencing the quality score  on display network are:
3. SEMrush is the last tool I will mention in this post because I use it to take my SEO research to the next level. Once you know who the main competitors are in an industry, I can then figure out what keywords they are ranking for with SEMRush. You can of course drill down even further and figure out who else is ranking in the top of Google for a given keyword phrase and much more. But the primary reason I use it is to steal from the competition.
Despite the laundry list of features, it’s pretty darn easy to use. Just enter a few keywords to find blogs in your industry. Then filter by Domain Authority and last post date to whittle down the list to bloggers that are worth reaching out to. You can also reach out to them (and track your results) within the platform.
Optfirst Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Optfirst. To learn more about us and manage and complete your brand description, please click here.
First, ignore the “TOP SEO, OMG I’M AWESOME, BECAUSE I PAID FOR THIS AND BELONG TO THIS COMMUNITY!” lists. The same goes for the banners on their sites, because we know those help convert customers regardless of merit or criteria. I hate to point out the obvious, but sometimes, we’re really stupid when it comes to the Internet and there is a generational and digital divide that puts certain researchers at an immediate disadvantage.
As obvious as it may seems, it would be wrong not to include them. Google and Bing search engines themselves are very useful SEO tools. Mastery of search engine functionality is part of mastering SEO. With some search magic, you can examine duplicate content, find content scrapers, check keyword rankings, analyze SERP listings, and more!
A second tool that we rely upon heavily is of course Majestic. With 70M links to Debenhams.com from around 60k websites, managing our link profile at scale presents a significant challenge for the team. When comparing the key industry link tools Majestic offers us unrivaled data on which we can make the most informed decisions about removing links, recovering links or maximizing the opportunities of mentions and is a staple in every campaign that is run by the team.
OMG what an amazing post, you are so generous with your knowledge and time. I particularly liked No.12 and try to employ that tactic with my website. I see you followed No.15 in writing this tremendous post! I have you bookmarked and will be coming back here often. Glad I’ve met you and I think you’re going to be a great mentor in my future SEO.
Define it as you may, link building is an art which requires multiple aptitudes, including knowing how to approach others in your industry, and where to find them. The following resources detail all the tactics of earning or acquiring links in order to boost the visibility and authority of your website.
Drop My Link — Combines your keywords with advanced Google search operators to uncover link building opportunities. Very useful for finding guest post opportunities, link/resource pages, link roundups, etc.
JumpFly professionally develops, implements and manages Google AdWords, Bing Ads, Yahoo Gemini and Facebook pay-per-click advertising accounts, enabling clients to maximize Internet advertising results while saving time and money. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while achieving the best possible results from their paid placement campaigns. JumpFly is a Premier Google Partner, Bing Elite Partner, and Facebook Certified Professional. JumpFly assists more than 400 clients, offers a money-back-guarantee, ranks as the #1 PPC Management Company by TopSEOs, Clutch and Great Agencies, and has an A+ rating from the BBB.
I have limited spots open for my shared SEO tools, start at $9/month each. Tools include Majestic, Ahrefs, bundle Semrush & Spyfu, bundle Moz, RegisterCompass & DomCop. You can make multiple subscriptions to get more than one tools. seogroupbuy.com
10. Google Crawling, Indexing & Ranking – This document from Google Webmaster Central answers the most common questions, and more, about how the search engine crawls, indexes and ranks pages and websites. If you’re keen on learning SEO, start from the bottom, by understanding how search engines work – particularly Google’s. With a solid basis of how Google search works, you’ll be perfectly prepared to tackle difficult SEO decisions. You might also want to check out this technical SEO guide to crawling, indexing and ranking written by Paddy Moogan, for a slightly different approach, and some extra info. While Google’s guide above may be more focused on informing webmasters in general, Paddy’s guide takes the SEO’s point-of-view.
It certainly does but you have to try really hard to get to this point. Take for example this blog, there are many incoming links because other webmasters find the content interesting and I also link to other sites in my articles because I find their content interesting and want to inform my readers about it.
A good rule of thumb is to focus on one or two keywords per blog post. This’ll help keep you focused on a goal for your post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to you to spend time actually optimizing for just one or two keywords.
SEO is an iterative process that can begin anywhere. Most of the time it will begin with keyword research, especially if you’ve yet to build your site or create the initial content. Keywords help you define who your market is and what that market is looking for. They’ll also lead the way when it comes to how you develop your site, what content you choose to create, and how that content is written.
In conjunction with an XML sitemap, a robots.txt file will establish what activities crawlers are permitted to perform in relation to each page. Including one in the top-level directory allows you to control the way that a search engine crawls and indexes your site. It can be specified for different types of crawlers, allowing you to establish different protocols for different search engines.
This checker performs various tests on a Web Page to determine its level of mobile-friendliness. The tests are defined in the mobileOK Basic Tests 1.0 specification. A Web Page is mobileOK when it passes all the tests.
Sometimes when you are at the beginning of your SEM campaign, it can be difficult to get a decent ranking organically. This is especially true if there is a lot of competition in your field. If you are finding that this is the case for your business, it may be worth it to invest in some paid SEM.

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95. Complete On Site Optimization Tutorial – The author of this post, Sean Si, claims that this is a complete, yet simplified tutorial for on site optimization. As impossible as that may seem, the author does manage to structure the information neatly, so that for each factor listed, you get a link leading to more in depth explanations.
A solid understanding of search engine marketing is vital to a successful digital marketing campaign. In this course you will learn about how your website is found on Google, the search landscape and how to spot trends in search.
Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up 🙂
No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. However, note that longer articles tend to rank higher in Google.
Great Technology & Customer Support: When you have questions, your supplier needs to have answers. Customer support doesn’t stop when a site goes live, in fact, it’s more vital than ever to have experts on tap with the latest in technology and prompt customer support.
I don’t try and find out if they are supposedly easy to rank, I just slot them in and if the post does rank (which they often do as we pick up some decent shares and links on a lot of our posts) I consider it a bonus.
Established in 1998 Professional Optimizer has been able to help countless business with their web design and online marketing. Whether you need Search Engine Optimization (SEO) web design, social media or reputation marketing, we do it all. Over the years Professional Optimizer has become the leading online marketing firm is the US and with its unique approach, top SEO Los Angeles experts, and special marketing packages have been able to capture the online market for their clients and beat the competitors!
I make sure I find cool or unusual angles to content I like to use content curation tools like ContentGems. This tool gives me new viewpoints and perspective on new topics and provides me with great reference material.
To find the most recent industry news and free DIY advice, try starting with one of these topics: Google’s algorithm updates, seo, social media, content marketing, or website branding. Be sure to sign-up for our feed.
If you are a new to internet marketing, search engine optimization (SEO) is sometimes hard to understand in the beginning. SEO is the ability to make an article or a web page optimized for the search engines. Once the article or webpage has been SEO optimized the search systems such as Google, Yahoo and Bing now have the ability to rank and index the page or article appropriately
Brian Dean of Backlinko is a perfect testament to the failure of standard frequency benchmarks. In just the last five years, he’s only posted 53 blog posts. But those 53 posts have driven over four million visitors to his site.
Aim to strengthen the product categories. Focus on product categories and link seasonal products to them with breadcrumbs and links in the descriptions on the product pages. Optimize your most important product pages with the greatest potential and spend the rest of your SEO budget to strengthen product categories.
Internal link building helps with SEO and rankings. But to achieve better results, you need link architecture, not just “link building.” Internal linking is not all about search engine spiders. User friendliness also matters. Creating a solid internal link architecture needs planning and takes time.
Well we have a differing opinion because even to this day, I still skimp and save on money by taking advantage of free trials to get all the premium features without paying a penny. Especially when its an odd ball task I might only need to do a handful of times.
You’ll then be given a whole host of alternate keywords that people are searching for. And, instead of just giving you a whole mess of keywords to sift through, they present them in alphabetical order.
As a beginner to search engine optimization (SEO) you need to understand that there is no magic way to rank your website in the first page of Google, Bing or Yahoo. Search engines are governed by complex algorithms and it takes a lot of time and effort to ‘convince’ them that your website or web page deserves one of the top spots.
Choosing the right keywords can (and likely will) make or break your search engine marketing campaigns. You want to shoot for keywords that have high volume and low competition. This will increase the likelihood that your ad will rank well and bring your cost-per-click (CPC) down.
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips.
Georgi Todorov is an independent digital marketer, specializing in outreach strategies and international SEO. Besides his passion about digital marketing, he has graduated from university with a bachelor degree in Cultural anthropology which makes him extremely curious about anything “foreign” and “international”. He is always happy to talk with new people and you can reach him at his Facebook, Twitter or Linkedin. He has recently started his own blog about digital marketing
TopRank Online Marketing Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of TopRank Online Marketing. To learn more about us and manage and complete your brand description, please click here.
Since I first wrote this SEO resources list, the world has gone mobile – very, very mobile. In order to survive the new digital landscape, stay ahead of competitors, and be where your audience is, you need to have a mobile-friendly, or mobile-dedicated website. So I’ve added a few resources that will introduce you to the topic. If you’re a beginner reaching this list, you may get the advantage of starting a website with mobile in mind, which will save you a lot of trouble, time, and money down the road.
Platforms such as AWR Cloud still give you great ongoing position monitoring in an affordable tool, but that aspect of the market is becoming a more high-end affair. For SMBs, a smart combination of self-service tools is the much better bang for your SEO buck.
Short articles that don’t bring anything new to the table can get your website penalized by Google Panda. Also make sure you are not covering same topic too many times, or your site may start to look like a content farm.
The formula for the most successful SEO is a strong mixture of science and strategy. At Arcane Marketing, that’s our bread and butter. No one knows it better, and no one does it better either. We’ve been able to prove many times over that we’re the best SEO company in the business. To add to reasons why you might need us: We’ve been in the business for close to a decade and the only way we’ve done that is by knowing what our clients need and helping them achieve those goals. We’ve seen it all from the SEO strategies that worked 6 years ago, to what modern SEO looks like today; as well as content marketing, link building (link acquisition), social media marketing, and brand reputation management. So, where is all of the traffic going that should be going to you? Someone is getting those visitors, and we want that someone to be you.
This post isn’t just for SEO professionals. We did a survey last year about what roles the readers of this post played in their organizations. Over half of our respondents indicated they’re responsible for more than just SEO for their companies, with many splitting their time between Search Engine Optimization, Paid Search, and Analytics. Does that sound like you? Knowing what to tools to use and when can keep your schedule manageable so you can tackle that list of tasks that all fall to you.

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SEO during 2017 is going to see a further shift towards user focussed factors. Many SEO people expose the overused soundbite “content is king”, however, in our view this is not correct; the “customer is king”. If you think about it, the only reason people keep coming back to Google is they are served results that are relevant to them.

Another example when the “nofollow” attribute can come handy are widget links. If you are using a third party’s widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a webmaster may not control. If removing such unwanted links from the widget is not possible, you can always disable them with “nofollow” attribute. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet.

Google’s SEO tagging best practices, and the website tags they value have changed dramatically over the last decade. When I first started doing search engine optimization almost ten years ago, there were a ton of SEO Tags that were added to a website to help it’s content to become more relevant for a keyword. Over the years, most of those tags, such as the meta keywords tag, have lost value, and thus don’t impact rankings or content relevance. There are still a few that have value, of which you will find the SEO tag best practices for below.

After your campaigns build some history, use reporting tools to learn which strategies work the best, then refine your targeting and other tactics accordingly. This is called optimizing your campaigns.

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms.

If this is the case (which it is), in a slightly roundabout way and not directly increasing visibility on the search results, exposure on these types of sites via a PR campaign will still influence your visibility via search engines.

How many times should you mention your keyword within your content to make it ready for search engines? 2.5% is the standard keyword density but you can take that to about 4% at any given time. This means if your post is 2000 words long, your primary keyword (phrase) should appear fifty (50) times. Naturally.

Ahrefs provides great insights such as rate of acquisition or loss of links over the past year, anchor text ratios (to identify over optimized link profiles), mix of do follow/no follow and other relevant stats.

var jqr = jQuery; var f7 = new LiveValidation(“input_1_7″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”text” },additional_data )); all_validations[1][7] = f7; f7.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); var f2 = new LiveValidation(“input_1_2″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”email” },additional_data )); all_validations[1][“2”] = f2; f2.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); f2.add(Validate.Format, { pattern: /^([^@\s]+)@((?:[-a-z0-9]+\.)+[a-z]{2,})$/, failureMessage: “” ,validMessage: ” ” ,jqObj: jqr } ); var f5 = new LiveValidation(“input_1_5″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”text” },additional_data )); all_validations[1][5] = f5; f5.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr,mask:”(___) ___-____”,livevalidkey:”5″,form_id:”1″ }); var f4 = new LiveValidation(“input_1_4″,jqr.extend({validMessage: ” “, jqObj: jqr,fieldType:”textarea” },additional_data )); all_validations[1][4] = f4; f4.add(Validate.Presence,{ failureMessage: “This field is required.”,validMessage: ” ” ,jqObj: jqr }); } catch(err) {

Meta Description: Below the title tag in search results is a snippet of text about the webpage, called the meta description. While this doesn’t directly affect your SEO work, it can help drive users to your website by explaining what they will gain from visiting your site. Similar to title tags, use a keyword, descriptive text, business name, and your location (if applicable).

Screaming Frog SEO Spider. I prefer to use this tool to help analyze crawl data, and helps me to fully analyze onsite data for any website. It is also great for helping me to analyze the sites of our clients’ competitors.

“I’ve been working with Victorious for six months and have been continually impressed with their thoroughness and dedication. Despite the short time that we’ve been working together, I’ve seen significant increases in the number of keywords that my site ranks for and sessions. Plus, they’re a top group of guys who not only know their stuff, but are super-friendly with it – always willing to take the time to explain recommendations and provide more information whenever needed. Recommended!”

Full link audits can get pretty cumbersome and expensive for the client if they have a large number of linking domains. But a quick link profile can help us decide if a full audit is needed in the first place.

Link Miner is the perfect tool for the Broken Link Building tactic. It’s fast and very easy to use and understand. If you want to find a little more about broken link building check out the Broken Link Building Bible.

Have specific keywords that you want to keep close tabs on? SEMRush has a Position Tracking tool on their free interface, which allows you to track your organic position for up to 10 keywords and allows you to compare these keywords against your competitors. For more ways to use the free version of SEMrush, check out their article here.

Want to be part of an amazing team? Learn more about our digital marketing jobs. We’re always looking for great writers, digital marketers, analysts, content strategists, and technical SEOs in New York and those willing to relocate for our internet marketing company.

Great reminders about some old techniques that still work and some new ideas I haven’t tried. Hilltop is definitely an algorithm update for Google you can’t forget about. Important to remember and an essential part of creating valuable content.

Fun fact: last year I made a Back to the Future joke when I wrote about the Wayback Machine. As one reader graciously pointed out, the Wayback Machine is a reference to Peabody’s Improbable History, a reoccurring segment to the Adventures of Rocky and Bullwinkle and Friends show. Which, oddly enough, Back to the Future also pays tribute to with the characters Otis Peabody and his son Sherman. It all comes full circle.

Perhaps one of the most iconic scenes in the area of San Francisco is the Golden Gate Bridge. It is also one of the most famous bridges in the world. On a daily basis, some 120,000 automobiles travel across the 1.7 mile span of the bridge. There is also a pedestrian walkway, and you should save the time to either cross the on foot or by bike. If you are going to be crossing on a bicycle, you will need to do so on the west side.

When your business has an idea about a new search topic for which you think your content has the potential to rank highly, the ability to spin up a query and investigate it right away is key. Even more importantly, the tool should give you enough data points, guidance, and recommendations to confirm whether or not that particular keyword, or a related keyword or search phrase, is an SEO battle worth fighting (and, if so, how to win). We’ll get into the factors and metrics to help you make those decisions a little later.

20. SEO 101 – A short guide written by Jill Kocher. While it doesn’t offer a lot of additional information you won’t find in the above-mentioned guides, her article places a lot of focus on keyword research and provides a lot of practical examples and strategies that should benefit any optimizer. When you’re done learning from her actionable articles, you might also like to check out the equally important second part of her guide, SEO 201, which tackles more technical aspects.

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I have used All in one SEO and Yoast for two of my blogs. Per my experience, All in One SEO is performing compared to other SEO plugins. All in ONE SEO and YOAST works very well, bloggers can choose anyone of it.

176. UX Design for Mobile Developers – Going mobile is not just about adapting your SEO tactics (such as keyword research), but about adapting your site to offer your users an excellent experience. This in-depth course on mobile UX is aimed at web developers, but since it’s free, you may want to go over it just to know what’s expected, and to know what to demand of the mobile devs you’ll be working with. It’s 6-weeks of neatly packed information for beginners in video format, plus exercises to help settle everything you learn.

Another way to use the program is to upload your keyword list. The rest of the process is the same as above after you press the Get Estimates button. The only difference is that you have your keyword list instead of the keywords suggested prior. Remember,  Google loves associated words, and rich topical SEO copywriting.

With proprietary metrics like Page Authority, Domain Authority, and Spam Score, you can prevent your competition from edging you out by learning where they get their links. Maximize the effect of the links you already have and implement more effective new ones.

Presenting relevant related items on product pages can boost sales. Meta data from your PIM ensures that all items presented are relevant, personalized and in stock. Your Web designer and developers must also focus on internal link architecture.

Companies worry someone might say something bad about them online. What they should be worried about is that someone might say something bad about them online without them ever knowing it. Learn how to track the conversation about your company, your products and even yourself. Get practical tips and advice on heading off, or recovering from a crisis.

As I said earlier, it is very important to research about the keywords related to your business or website. In this first step, you need to know the exact word or set of words people are searching on Google and other search engines.

Why SEO? Because the majority of online experiences–including those of your customers and prospects–begin with search. This 38-page guide will teach you just about everything you need to know about SEO from how to win top rank in Google’s search results to which keywords you should target and why.

Have you been burned for thousands of dollars by a dishonest SEO company? Are you afraid to try a new firm because you don’t know who to trust? Have you been trapped in a contract where you felt treated like a number?

Search is growing at a great pace and tools like these add on productivity like anything. Have been a strong believer of the Data Driven decisions and most of these tools help with the same in an amazing way!

CONTENT is still the king because google algorithm notes the bouncebacks, amount of time the user scrolled your site and other parameters. So if the content is not engaging and relevant enough google will not rank you at the top !Even if you have million backlinks.

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you’re interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won’t provide any secrets that’ll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.

SSL – Google will roll out major changes to the way non-https sites are handled in Chrome in January. Make sure to switch to HTTPS before Google Chrome start to show a security warning for HTTP pages when a user visits them.

When we want to search for something, we simply Google it. I’m sure that we choose to see the content from the first page of results from the search engine. There are thousands of websites which provide the similar information which we are searching for, but only few are reaching customers or audience because they are able to appear on the first page of Google.

109. Google Webmaster Tools – This useful collection of tools helps webmasters and SEOs with more practical aspects of optimization, such as running audits of your website, alerting you whether parts of the website are not properly indexed, and much more. Professional optimizers learn to work closely with GWT in order to track the status of their website, and so should you; all that can be overwhelming at first, since this toolkit provides you with a lot of options and operations. For a better understanding of the tool, take this course from Google on Webmaster Tools Help, and read this SEO Guide for Webmaster Tools from Search Engine Land.

There are lots of solid scripts out there. http://blockadblock.com does a great job of automating the config process — and encrypts on the fly. Always better to use as a “nag” screen and not a full “block”.

The Wayback Machine is ideal if you are looking for a complete historical archive on the internet. It allows you to find out how a website used to look like in a previous version. It is an excellent way investigate the reason of traffic changes after you have updated your website and you do not have any backup available. It is one of the coolest free platforms that I use on a regular basis to monitor and improve my site. Even though it is not meant for SEO’s, it can still be helpful in gathering valuable information about your website and what drives traffic into it.

3. Take action: Just monitoring data isn’t enough. You must identify the actionable items to keep improving. Know what to look for and why. Spot problems with indexing, duplicate content, manual penalties from Google and more. Fix the problems promptly.

Most importantly of all however, when a change is announced, don’t just sit idly by and assume it won’t affect you. Listen to what’s happening and how the industry is responding before using this information to implement changes to your own content marketing and SEO processes.

Start testing with Progressive Web Apps, or PWAs, with the new mobile-first PWAs will deliver a mobile site if a user comes to your site from their smartphone tablet. Major brands like The Weather Channel and Lyft are already testing this, and you don’t want to get left behind. PWAs are beneficial to brands that drive revenue through ads. They are an excellent alternative to AMP.

65. Six Pillars of Keyword Research – This is a short, straightforward, but useful article taking you through the fundamental steps of finding the right keywords. It may be more theoretical than practical, but it gets you in the right mindset for the process and preaches the importance of relying on data. What’s more, it was written by Bruce Clay, one of the leading SEO minds in the industry.

You will also want to set this correctly in Google Search Console. Make sure to set up your site with Google Search Console and set the preferred domain, you can find this setting under Settings → Preferred domain:

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

In 2016 Google began showing advertisements in the local business 3-pack results (aka “snack pack”) for almost every local business vertical. The new local ad effectively lowers the organic results down by one ranking position, since it’s placed above them of course. Even local businesses that have achieved #1 ranking positions in the local map pack are no longer #1.

Where SEO is the process of getting a website or page to rank high on search engine results pages – or SERPs, online reputation management is the opposite. An ORM expert will use the concepts of SEO to attempt to bury incorrect or damaging information about a person or brand. This type of SEO is growing in popularity as careers can be made or lost in a Google search, so figure out what kind of SEO is right for you.

Ranking By SEO offers affordable SEO services to individuals, small businesses, and enterprises. As every business has different needs, we offer tailored services to our clients. We are the best SEO company in India, and we have served more than 3000 clients. Our SEO experts are adept at creating customized SEO plans based on smart keyword research and competitive analysis.

One thing I love about it is that it doesn’t use additional credits to get data from more than one search engine. A key issue I find with some tools is that your “500 keywords” is only actually 125 across 4 different search engines, for example.

Both beginners and experts need to rely on tools in order to streamline their work. There’s no doubt about it: to perform good SEO, you need to rely on data – lots of data. But aggregating, sorting and analyzing all that information would take forever without the right tools to bring it all together.

Yet another Google tool on that list (not a surprise isn’t it). Optimise is not for the faint hearted and will make even seasoned SEO experts uncomfortable. SEO isn’t all about rankings and without the right balance of content that engages with your visitors and drives conversions, you’re earnest optimisation could be wasted. 

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With the huge difference in click-thru rates between organic searches and paid ads, SEO can definitely return a higher ROI. Of course, PPC will drive immediate clicks while SEO may take up to 6 months or more to really take effect (drive significant traffic gains). Good article, spot on.
What you should do is focus your anchors on relevant, deep-level pages. Not only will you create a natural, versatile anchor text cloud, but you will also allow visitors to navigate to top-level pages.
The URL itself loses SEO value. Users accessing the site, including search engines, do not receive any semantic value from the URL, as the URL represents a programmatic path and not the content hierarchy.
51. HubSpot Broadcasts – These audio broadcasts can become useful when you have learned enough about SEO and start needing to refine your techniques and finding new avenues for keyword research, specialized link building techniques, or resources for content topics. What’s more, you can download and save slides from each broadcast, so you can revisit the information and reuse it anytime you need.
Thanks for this great collection of tools! On GeoRanker.com we have just published some new free local SEO tools, which we want to share with you! It’s about a Keywords density tool, a Local Rank Checker and a Citation sources tool You find all these tools here: https://www.georanker.com/free-local-seo-tools.
I always admire the way you write. Every article on Backlinko are true gems. Some of the above mention tips I often use for growing traffic to my blogs. While other I will definitely try in future. Thanks.
Jump up ^ Brin, Sergey & Page, Larry (1998). “The Anatomy of a Large-Scale Hypertextual Web Search Engine”. Proceedings of the seventh international conference on World Wide Web. pp. 107–117. Retrieved May 8, 2007.
If 2017 taught us anything, it’s that your content has to be relevant for your website to be relevant. Topic clusters are becoming an SEO basic in 2018. What are topic clusters? Think of it as virtual siloing or website theming. It’s an internal linking strategy that shows search engines that your site has strong relevance and comprehensive Here’s a great in-depth piece on topic clusters.
Rich Mark-up allows different websites like search engines, social networking sites etc to know about your website content better. We insert some of the major rich markups to your website to gain more traffic from various sources and by showing the relevant content to the users.
Search online for products and services you offer and take note of the most prominent websites. Study their customer reviews and benchmark their social media presence and activity. You will likely find businesses you have not come across.
As an SEO and internet marketing noob, this is the perfect list. I will inspect it in depth and squeeze all the value from the resources you have so kindly shared here. In time I hope to invest in all the tools you recommend in your video tutorials both paid and free but we all have to start someplace and being resourceful is essential.
Screaming Frog is a desktop software which not only crawls website and compiles a list of SEO related data, but also provides complete statistics, which can be used by the SEO experts to troubleshoot the basic SEO issues and improve your Google rankings.
Ever wish that you could see Google Search Console data from more than 90 days ago? Well you can’t. That is, unless you use the awesome Search Analytics for Sheets addon. Simple add to Google Sheets, authorize with GSC, and you’re good to go.
I would also recommend you sign up with a service like LOGMEIN or my new tool of choice – Team Viewer– so you can remotely sign into the rank checker computer in case you need to restart the application. Also good for visiting sites you don’t want tracking you, or incognito scraping (hat tip to Scrapebox BTW).
Home page title: The title for your homepage can include the name of your website/business and other bits of important information like the physical location of your business or maybe a few of its main focuses or offerings. For example:
If you don’t have the resources to create something like that, small improvements to the format is sometimes all it takes. We wrote a guide to Snapchat marketing where all we did was add a clickable table of contents. That caused our average time on page to skyrocket and bounce rate to plummet, and only took about 5 minutes to add.
In the recent past, I could easily score top positions on Google (SERPs – Search Engine Result Pages) by literally “pumping” keywords into my content. What? That’s what was up – that’s how SEO experts were doing it left, right and center. I didn’t even touch link building but my rankings soared high like eagles on steroids.
Although content is important, content is only the means to the true goal, which is to make someone trust you enough to buy into what you’re selling. Trust is King and content is merely a trust builder.
Since landing pages are meant to move someone to take a specific action, the key to an effective landing page is focus. In the context of a PPC campaign, this means creating a page that delivers exactly what people are looking for.
Being able to dig around on the ‘back-end’ of your site, getting to know how it functions and any issues with it is a pivotal step in reaching optimisation ‘Nirvana’. The tools below should help you in your quest to reach this mythical place.
1. Buzzsumo: I mainly use it for Identifying key influencers and researching competitors’ top social content successes. I also use to curate content for my weekly SEO roundup and he’s a more in-depth Buzzsumo review I’ve written.

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Hey Brian, Thank you for sharing this post and your thoughts and knowledge on this topic. Its very informative and easy to understand. So many great tips you have shared in one post. I have already tired few of these and will surely share it with others. Thank you.

To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid and organic SEM and have realistic expectations about what they can expect each methodology to achieve.

As soon as you hit Save, it’ll give you some options but in most cases you won’t need those. It generates an XML sitemap for all your posts, pages, custom post types and all your taxonomies like categories and tags and (if applicable) other custom taxonomies.

This is generally not something you want to change after posts have gone live. If people have already linked to it, try to not change the permalink anymore and if you do, make sure the post is properly redirected. In most cases WordPress should redirect the old URL to the new one but if it doesn’t you need to make the redirect manually.

It’s hard to say what comes in 2nd and 3rd because I use a variety of tools for different things, but I’ll touch on the ones that are most versatile. I have been using SEO Profiler for rank tracking primarily, but it also has a suite of interesting features, including a backlink monitor (not as robust as some others, but a good starting place), an uptime monitor, a Top 10 Optimizer like seen in iBusinessPromoter, and a Rich Snippet Creator, which is a handy built-in tool to kick-start schema writing.

Features like Anchor Text, Link Influence Score, the filter to check backlinks from unique domains only amongst other settings make it a must have tool. I have been using this tool for the past year to get more quality backlinks for my niche websites.”

ScreamingFrog – What’s not to say that hasn’t already been said about SF. If you’re in the technical SEO realm, this tool is for you. The ability to quickly diagnose issues at scale is what makes this so powerful!

78. Link Building is Not Illegal – You can take his word for it, he’s Matt Cutts. Although almost 2 years old, this interview of Eric Enge with Matt Cutts is still quite relevant, because it gives us feedback directly from Google on how we should approach link building, and what types of approaches can be more successful.

Unfortunately, it is not possible to “guarantee” search engine rankings because search engines are always changing. But if you take into consideration all of the criteria involved in SEO – and perform the tasks ethically – your rankings should be just around the corner.

“Resource link-building” for example. This tends to entail adopting the same outreach strategy as above, but instead of trying to get your content reproduced, you’re trying to get it added to a “resources” page.

SEMrush makes it really easy to find what keyword the site is ranking for. You can add keywords and track their positions in all search engines based on the geographical location you set. SEMrush is an all in one tool for bloggers.

Professional web development companies are able to build high performance platforms and features into a website. Businesses looking for a feature or function specific to their product or service can count on professional web developers.

I love SEMRush and use it daily for everything from keyword research, to keyword tracking, to competitor research. There are some standalone tools that possibly do individual tasks better, but having it all in one place is insanely convenient.

Pairing Alexa with other powerful apps in the market can help identify benchmarks and trends. The Alexa dashboard is also extremely customizable, making sure that it works wonders for you no matter the needs and requirements.

Second, I’d go for SEMrush, which in addition to being a good competitive intelligence tool, has a really powerful site audit tool. It’s a less-known part of their offering, but works great in combination with Screaming Frog to tackle on-site SEO issues.

WPBeginner is a free WordPress resource site for Beginners. WPBeginner was founded in July 2009 by Syed Balkhi. The main goal of this site is to provide quality tips, tricks, hacks, and other WordPress resources that allows WordPress beginners to improve their site(s).

It is always important to leave your mark on the map. This is especially true when it comes to business. Having a listing in the Google Maps can do great wonders to your popularity and the traffic you receive. The Google Places for Business can be used to control the listing of businesses that appear in Google Maps.

The local search landscape has becoming dramatically more competitive in 2017. Google is starting to show more ads, and their stakeholders want to see cash flowing in from local search result advertising placements. More than 50% of all consumers Google their local business before visiting, so Google is now tailoring to that marketing channel. It’s important in 2017 to consider putting together a local AdWords campaign that targets the area or areas your business serves. Being first in Google is the organic results no longer means you are first – it means you are #5 or perhaps number 6. Be sure to reconsider the value of an effective paid local search strategy in addition o your organic strategy.

Whether you are new to the concept of SEO or have been using it for years and aren’t getting the results you desire, chances are you could stand to learn a little bit more about it. The function of good SEO is to help your content rank high on search engine results pages (SERPs). Good […] Read More

Without a doubt, you can pull out quotes from anywhere on the internet, but copy-pasting an entire page will only land you in trouble. In other words, eliminate duplicate content on your site including URLs. Google does not see http://yoursite.com and http://www.yoursite.com as the same entity, meaning your rankings are split between the two URLs. You might even get penalized for the same.

If I tell you my SEO hack is ‘Broken Links’, you’d reply with a ‘ho hum’, right? Broken Links are becoming the ‘content is king’ of link-building methods. We know that it’s a useful technique, and we know how it works. So what’s next? Enter Broken Inbound Link Building. 

Well, this all the 21 technique are extremely beneficial, and finding the broken link building on a wiki is one of the best option. Yeah somehow it’s difficult to live your link over here. But once if it’ll live than the traffic on your site will increase like anything.

65. Six Pillars of Keyword Research – This is a short, straightforward, but useful article taking you through the fundamental steps of finding the right keywords. It may be more theoretical than practical, but it gets you in the right mindset for the process and preaches the importance of relying on data. What’s more, it was written by Bruce Clay, one of the leading SEO minds in the industry.

Depending on the level of technical SEO and On-page SEO, we might suggest a few technical changes to optimize your website. When we propose changes in a website, we give reasons why these changes are necessary. We will never make any technical change on your website without your consent.

Drop My Link is a free tool that helps you find link building opportunities.Finally, I’d use this tool to quickly find resource pages and link roundups to pitch my content to.I’d continue using SEO Spyglass and Drop My Link until I was ranking on the first page.

66. Keyword Strategy in Depth – If you’re willing to pay for classes, this is just one of the courses Lynda.com offers. In the Video/Audio Classes category above, I have also listed video and audio classes that you might find useful. For some, it might be easier to learn visually, or directly from a teacher, but in the end, it’s up to you how much time and money you’re willing to invest in becoming an SEO professional. In all fairness, you may get a faster education by signing in and paying a fee for online courses like this one, but I recommend doing proper research before signing off on anything (SEO-oriented forums, such as SEOBook, might be a better source for real customer/student opinions, rather than the websites themselves).

6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

Fortunately, even if you can’t afford the CPC of position #1, most SEM platforms take the quality of your ads into account, which can help you outrank the competition—even if you can’t afford to outbid them.

Be careful with social media though. You want to open up two-way communication as opposed to talking at your prospects. You need people to engage with your brand to “…improve the pass-along value and online word of mouth.”

Hubspot is a great platform, but it is not meant for doing SEO as it is. It is a powerful inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.The SEO part of HubSpot is basic, and though it does provide some info for a marketer, it is not even 10% of what is needed to get a website or webpage to rank. If you are a marketer or a Sales person and getting top search engine rankings is not your job, you will appreciate HubSpot’s marketing, lead generating and nurturing power. But if you need to run SEO campaigns, you should better look for specialized SEO tools like SEO PowerSuite.

Hootsuite is the leading social media management platform that keeps all your update in a single dashboard. It allows you to manage all your social media channels under a single roof with its intuitive interface. Also, you can automate and schedule all your social media campaigns automatically.

1. AWR Cloud: Tracking how groups of keyword phrases are ranking is essential to having a birds-eye view on how your campaign is performing. Advanced Web Rankings allows me to track my position gains and keep an eye out for areas of improvement.