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Each image should have a relevant name, ALT tag, and description. Captions are also good for your pictures to describe with text what your image is about. By doing SEO for your images, you also get higher chances to rank high in Google Images.

A good headline. Your headline should be compelling and direct, interesting but not so clever that the topic of the page isn’t still obvious. A compelling headline tells someone they’ve found what they’re looking for and encourages them to read on. Try to match your heading with a trigger word (i.e., why, why, how, or when) that matches the visitor’s intent.

We often fail to see that websites, with all the data and glorified images, are representations of ideas. Ideas that belong to people. The real challenge for online marketing experts in the year to come is forcing you to get involved in the human element of web data. 

Build reports for clients and share data internally with co-workers. Work conveniently with large volumes of data by sorting, grouping, filtering, and displaying in digestible ways. You can also run automatic link checks, filter your work area, work from behind a proxy, and export your data.

This truly amazing and I’m gonna share this with like minded people. I loved the part about flippa. What a great source to get ideas. Building links tends to be the hardest to do, but a few good quality links is all you need now a days to get ranked. I currently rank for a very high volume keyword with only 5 links all with pr 3,4 and good DA and PA. Good links are hard to get but you only need a few which is encouraging! Props for this post!

A keyword tool. Personally, I use CanIRank for this, because they give you a completely different insight to Keywords and which ones are best for your site. Instead of just a ‘pick a word and hope for the best’ concept that a lot of tools just give you.

Also, keep in mind that every page on your website is unique and, therefore, should have a unique title, title tag and meta data. Do not use the same title for multiple pages, and vary the other meta data.

These are the best ideas I’ve ever heard. How can you know these kinds of techniques? It is unbelievable! You really are a genius Brian.Your SEO techniques are unique and your effort to write all these information here is amazing! I have a final exam tomorrow, but I read all of the techniques “because” these are simply what we want to hear.

The advantage of Ubersuggest is that it gives thousands of suggestions from real user queries. This means you can use it to get inspiration for your next blog, or even optimize it for SEO purposes. And the good thing is that it’s free.

On a dating niche site I took the ‘ego-bait’ post one step further and had sexy girls perform a dance and strip to revel the names of the major bloggers in my niche written on their bodies. As you can imagine it got a lot of attention from the big players in my niche and my audience and is a little more creative for getting links, shares and traffic.

Hi! I really found this article to be valuable and helpful to improve our SEO techniques. But I am just wondering regarding the dead links, does that mean we can contact those who have dead links to recreate the page? How does it improve my SEO technique for my website? Can they add some citations or thank you or gratitude section that links to our website?

If you have a FREE SEO tool that does something different or better than what I’ve listed, please let us know in a detailed comment below! We’d love to hear how you use the tool and how it could help others with similar challenges.

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Studies show that a visitor expect a website to load in no more than 2 seconds. If it takes more than 4 seconds, users usually lose patience, and the chances of clicking the back button are increasing with every second of delay.

Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don’t acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don’t want seen.

Make sure that your content delivers what promised in the title. If for example your title is “How to lose 15 pounds of fat” make sure that your post provides an accurate description (or steps) that someone can follow to achieve the desired result.

Correct structured data on your pages also makes your page eligible for many special features in Search results, including review stars, fancy decorated results, and more. See the gallery of search result types that your page can be eligible for.28

This is one of our companies favorite SEO services. By looking at your CTR in Google and working to improve it, you can get much more out of your content. article covers exactly how to do the strategy and even has a video as well.

Research shows that people online are more likely to click on content that contains a number. So when you include a number in your content’s title (and in your meta description), you can increase your CTR super quickly.

Not a single SEO agency appeared on more than one list and I’ve never head of most of them. Now, this doesn’t mean those firms don’t provide great service, but I’ve been in this industry for seven years and own my own SEO company in which we’ve done extensive competitive research. I have to think that if these are the best SEO companies, I would recognize more of them.

How many times should you mention your keyword within your content to make it ready for search engines? 2.5% is the standard keyword density but you can take that to about 4% at any given time. This means if your post is 2000 words long, your primary keyword (phrase) should appear fifty (50) times. Naturally.

Good information architecture, website structure and internal link architecture are critical to rank new product pages well. Link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls and indexes your content fast. Also link to them from their parent category pages.

All you need to do is enter the type of links you want to build, and it will get to work on finding link opportunities. It was designed to save time and streamlines the process of link building and influencer opportunity research.

134. SEO Reddit – As you read more about search engine optimization, you will see that lots of optimizers, content writers and online marketers often bring up Reddit as a good source of information. Reddit is also based on a nice ranking system, where people get to upvote threads that are useful or interesting, so the subjects sort themselves out. Being active in this community is also helpful and will be a good root for content ideas.

The competitive analysis, spying tools, and overall landscape information that is available through this tool make it one that I use all the time and something that gives a massive advantage when launching a campaign.

Thank’s Reid, I satisfied this article. This article almost provide helpfull seo tools. If you get any seo help for your website, just follow ..seo booster . You can use Link Collider as an SEO booster to get web traffic and connect with real people from more than 250,000 active users from more than 200 countries.

Our integrated PPC management platform, WordStream Advisor, makes managing your search engine marketing campaigns easy and efficient, leaving you more time to focus on what really matters – growing your business.

13. The Complete Guide to Google Penalties (Both Manual and Algorithmic) – While we’re on the algo chapter, I thought I should add this great guide on major Google penalties that you need to avoid, complete with how to recover in case they hit your site. Neil Patel’s article will help you either find the solution to a penalty problem, or learn how to protect your site against penalties and work with the algorithms instead of fearing them.

2. Text Only Cache Bookmarklet – We just built this handy little gem because I wanted a quick way to get to the text-only version of any URL in Google’s cache, which is handy for trying to determine what Google is indexing on a page. We like to solve little painful problems. This one does it in spades.

With local pages appearing more and more in the search results it can be a very good time for you to make your business receive some free organic traffic. We have compiled together the best local free SEO tools for your business.

Have you been burned for thousands of dollars by a dishonest SEO company? Are you afraid to try a new firm because you don’t know who to trust? Have you been trapped in a contract where you felt treated like a number?

Creating categories helps your readers navigate your site, so naturally search engines find this to be a big positive. If you simply order your blogs chronologically, it’s much harder to narrow down what you want to read or find more related articles, so categories are an excellent solution.

I wish I could give someone credit for that technique, but it’s something I read back when I first got into SEO so I don’t remember where I read it (probably an internet marketing forum). Actually, I published this on-page SEO guide a few months ago: https://backlinko.com/on-page-seo

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6. Data analysis is the new gold: Everything you do can be done better, but you don’t have the resources to do it all. You need analysis to help prioritize areas for improvement. Build dashboards containing actionable information.

Curious why your competitor is beating you in the SERPs for the same piece of content? Go back and fill in the blanks of your content. Conduct an analysis of the keyword terms related to your article and find out if there are any missing pieces you can add to beef up your content.

Thankfully, there are a number of tools and resources that can be used to ensure that your website is optimized for the search engines. But, which program is the best, which software deserves a try and which tool should be skipped?

Market Samurai – An old favourite of mine! Market Samurai offers a great platform for keyword research and allows you to focus on a keyword niche better than a majority of SEO tools out there. If you can learn how to properly use this tool, then it can definitely benefit your website. It also helps you build a link profile. Word of caution: Do not create too many backlinks that can cause you to look like you are using black hat techniques.

3. #journorequest or Gorkana – the majority of the work we do is on the digital PR and content strategy and creation side and we would be lost without access to both of these tools as they make it much easier to find the right influencers to pitch ideas into.

Texas SEO is your one stop shop for integrated online marketing solutions. Whether your looking to get ranked in Dallas for Local Search or you are a company in Dallas looking for a Dallas SEO Company we have the right digital marketing strategy for your business.

Short articles that don’t bring anything new to the table can get your website penalized by Google Panda. Also make sure you are not covering the same topic too many times, or your site may start to look like a content farm.

Hi Brian, Just wanted to say thanks for another great read. The options are all very helpful and some slightly easier to do than others but as always its trial and error starting with the ones that suit you most. Thanks again.

And its not very surprising that these are the companies who are involved in grey hat techniques. Many of the companies from these top SEO company lists have used grey hat techniques themselves. Check their backlinks and you’ll know.

Our industry experts have taken the confusion out of selecting the right internet marketing firm. We know getting top search results is important. And we have reviewed only those organizations which have proven to gain top organic & ppc placement for their clients.

The biggest value you get from data visualization is the ability to snapshot the landscape quickly and drive actionable strategies immediately. Cognitive SEO enables you to uncover your competitor’s strategies and use the work they already did to your advantage.

Be careful with social media though. You want to open up two-way communication as opposed to talking at your prospects. You need people to engage with your brand to “…improve the pass-along value and online word of mouth.”

SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to stay on their toes and keep abreast with updates.

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We just mentioned your content needs to be unique, valuable and relevant. What does this mean? First off, your content should be unique because search engines, more so Google, do not entertain plagiarism – or duplicate content. Your content should bring something fresh to the table – it should be unique if you want to rank well.

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.

Screaming Frog is a desktop application that can be installed on any system including a Windows PC, Mac or Linux and used locally. What it does is crawls through the links, scripts, and apps on the website to get an idea of the search engine optimization of the site. This effectively analyses onsite SEO by going through the site URLs and other content. With the help of this app, you can find broken links, figure out duplicate content, generate XML sitemaps and the likes. You can either download it for free or purchase a license to unlock advanced features.

Build reports for clients and share data internally with co-workers. Work conveniently with large volumes of data by sorting, grouping, filtering, and displaying in digestible ways. You can also run automatic link checks, filter your work area, work from behind a proxy, and export your data.

Before I explain how to fix this, let’s make one thing clear: there is no such thing as a duplicate content “penalty”. Duplicate content simply makes it more difficult for search engines to understand which is the “best” version of a piece of content. This can mean that none of that content gets ranked quite as high-up as it would if it was canonicalized into a single, “master” version.

I revisited this post after receiving your recent email newsletter. I am glad I took the time to come back and revisit a post I had already read because it brought back some ideas I had forgotten about for a project I am working on.

Although google says we shouldn’t be “link building”, it still stands that links are one of the greatest Ranking Factors today. Granted, methods of link building in the past have been incredibly manipulative, however, in my eyes, the likes of writing content on other sites is only beneficial to all involved. Provided the content is strong enough, one gets some lovely new content for their site, the other gets to raise awareness of their site or become a bit more of an authority on a subject matter.

One of the most important ways to find good links for SEO is to do a competitive analysis. In this video blog, John Lincoln covers how to do a competitive analysis. This is one of our SEO companies best services.

While the paid version offers much more insight into the details like specific links identified to a website, Ahrefs is one of the best free tools available if you need information on the health of an overall link profile and are not a volume user.

A very neat feature if you run one site is the sheer number of search engines you can track your rankings on too (thousands of them from what I can see) – not that I bother with search engine submission at all these days of course.

ORM is a process of dealing with the notoriety of any business brand, company or individual on search engines, social media or any other online platform. We, URM Web Solutions reputation Management Company in Noida, provide reliable and result driven online reputation management services. Hire ORM experts from URM Web Solutions and get your company or brand monitored and free from negative reviews.

Get ready to boost your Email marketing. Normally, people continuously send emails to their clients but the response rate is quite low. Yes, best email marketing service can increase the response rate.

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Using Real-Time analytics, Google Analytics users with less than five million page views per month can track visitors currently on their site. You can use this feature to study the behavior and demographics of people on your site and is beneficial for successful implementation of a marketing strategy.

I don’t touch a campaign until I’ve analyzed as much data as possible. I use Google Search Console to understand the queries, landing pages, device (mobile, desktop) and type of organic visit (video, image, search). I use Google Analytics to understand the performance of the traffic once on the site. I use Google Search to do topical and keyword analysis for building content campaigns.

Hotjar.com is really great for analysing your UI. You can record your visitors interacting with your pages, create heatmaps, conversion funnels, and it’s really easy to use. I’ve personally used both those tools and gotten really great insights.

If you need a quick overview of the quality of your backlink profile – KERBOO is my tool of choice. I can vouch for the experience of the team behind this tool, and expect it will get better and better.

Great list, thanks! SEO is anything but simple and promoting your website on other websites does not lead to a straightforward end result and can even harm your rankings. Numerous SEO Tools can be a valuable asset. Read my evaluation of 13 SEO tools that Neil Patel recently put together: http://www.yarraweb.com.au/959/13-seo-tools-review-neil-patels-review/

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I have spent a lot of my time in Excel spreadsheets, more so in the last few years. Google Spreadsheets are cool too…. but with too many limitations for me to make it a daily tool. Excel lets you automate just about everything – and I do these days.

Let´s say you came over a high-quality article about how to knit mittens for your cat.The article was really well-written and funny. But you didn´t complete reading the article. Why? Because you might dislike knitting and cats.

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn’t feasible. In this case, you could automatically generate description meta tags based on each page’s content.

A simple way to improve the rankings on Google is to have more sites link to your site. If your website content is pretty good and provides valuable information to the customers, this happens naturally. To keep a watch on the growth of the links, monitor this area in the GWT.

SEO is an umbrella term which encompasses many different strategies. There are a lot of ways one can improve a website’s rankings and Los Angeles based Coalition Technologies knows how to choose the ones that are best for your business. We can write your copy, build your links, get you press coverage, run your PPC campaign, build and design your website, optimize your site for powerful keywords, and whatever else it takes to increase your revenue.

Bottom Line: Searchmetrics Essentials is a solid SEO platform that covers all of the basics when it comes to position and rank tracking, keyword research, and backlinks. While most of its premium feature…

Online marketing is an industry consisting of a large array of solutions including search engine optimization, pay per click management, and reputation management. Due to the nature of the industry, many businesses opt to outsource their marketing endeavors towards providers which specialized in creating comprehensive online marketing strategies. These efforts ultimately save time and money as an in-house team would need to learn to work together in order to create a strategy as effective as one produced by an agency.

Hi Brian, thanks for these amazing tips. It is clear that coming up with the right niche and killer keywords is important. And the SEO techniques that you’ve explained are very valuable, especially these times when shortcuts don’t add value.

You can break down SEO into two major categories – On-Page SEO: Ensuring your title tags, meta tags, site architecture, and content are optimized for near-perfect search engine comprehension and indexing and Link Building: Getting other websites to link back to your site. We’re going to focus on the second category because it can be the most rewarding in terms of traffic gains. Unfortunately, it’s also the most difficult because a lot of it is beyond your control. Link building is truly an art and link prospecting is the smartest way to ensure the highest level of success.  Read More

Many marketers think of search engines as delivering the search results or SERP (Search Engine Results Page) in the form of purely textual results. The truth is that search results can be any mix of text, images, video, audio, or other file formats. In the United States, search engines don’t simply include Google, Yahoo and Bing; they also include commerce sites such as eBay and Amazon, as well as specialty search engines such as YouTube and Hulu for video, restaurant search engines, “people” search engines such as LinkedIn, or online business directories for local results, including IYPs (Internet Yellow Pages) and sites such as Yelp, Angie’s List, and others.

The experts love SEMrush, but will you? Take the tool for test drive and decide for yourself. I’m giving all my readers exclusive access to a free one month trial of SEMrush Pro. You’ll get access to all the tool’s powerful features. Grab a free account, download the 10,000 word playbook below, and learn how to master the top rated SEO tool. If you decide the tool is right for you, cancel any time before the 30 day trials ends and you won’t be charged a penny. 

Links are critically important to web pages, not only for connecting to other, related pages to help end users find the information they want but in optimizing the pages for SEO. The Find Broken Links, Redirects & Google Sitemap Generator Free Tool allows webmasters and search engine optimizers to check the status of both external links and internal links on an entire website.

nTopic is a “content relevancy” tool. In other words, it scans your content and gives you suggestions to make your post more SEO-friendly. Comes with a WordPress plugin that’s helpful for quickly analyzing and updating your content to boost its on-page SEO.

The first thing you need to take into consideration before you even look at fees is how much you can actually afford to pay. Fees will vary across the board, so it’s important for you to have a figure in mind and find a reliable SEO firm or consultant who can work on your budget.

Thanks for the great post. I am confused about the #1 idea about wikipedia ded links…it seems like you didn’t finish what you were supposed to do with the link once you found it. You indicated to put the dead link in ahrefs and you found a bunch of links for you to contact…but then what? What do you contact them about and how do you get your page as the link? I’m obviously not getting something 🙁

If your site isn’t in Google – Although Google crawls billions of pages, it’s inevitable that some sites will be missed. When our crawlers miss a site, it’s frequently for one of the following reasons:

Impactana is the ultimate in content research with a focus on SEO. Instead of just showing content based on social sharing popularity, you can find content based on high number of backlinks, views, and comments. That can come in handy for outreach purposes when you are looking for relevant in-content links.

This tool answers the question we’ve all had when evaluating a keyword: “Can I rank?”. CanIRank.com provides a nice breakdown of how your page compares to the first page competition (inducing domain authority, page authority and on-page SEO metrics).

It will also allow you to uncover those pages that work well with your business from those that don’t.  It can also allow you to view each page individually, assign tasks to that related page, and collaborate with team members.

Presenting relevant related items on product pages can boost sales. Meta data from your PIM ensures that all items presented are relevant, personalized and in stock. Your Web designer and developers must also focus on internal link architecture.

SEO is an acronym which stands for Search Engine Optimization. SEO is a broad term used to define any kind of optimization efforts toward your website that result in increased visibility in search engines like Google, Bing or Yahoo.

The rel=”nofollow” meta tag tells search engines not to follow a link from your website. The reason this is important to use is because whenever you link to a separate website from your own, you give up “link juice”, which is something admits to using in their ranking algorithm. If you can, try to apply rel=”nofollow” to all websites you link out to. Or at the least, the websites you don’t trust (which you shouldn’t be linking to anyway). More on nofollow from Matt Cutts.

112. Google Trends – In time, you will learn that getting unique keyword ideas can prove tricky if you only use one or two tools. For instance, Google Keyword Planner (GKP) is the most used tool, so you will be competing with everyone else for the same keywords, not to mention it only produces very related terms. However, you can expand your list and get new suggestions by using Google Trends. This tool has a lot of potential for those looking to write viral content. Pay attention to Google Correlate as well, which can give you suggestions on what else people look for in relation to your keywords.

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If you haven’t yet started to build your website, choose a short domain and try to create a brand around it. Exact match domains don’t have the value they used to have a few years ago, so there’s no reason to buy a long domain, just for the sake of having all your keywords inside it.

There are billions of web searches in the U.S. each month. Discover how your website can be found by customers who need your products and services. Learn how to choose the right words to describe your business and explore online marketing tools like Google AdWords Express and Google AdWords.

The web developer toolbar is an easy and efficient Toolbar that is not only useful for an SEO specialist but all kind of websites and web content developers. It allows you to find or disable data from the CSS, JavaScript, cookies, images and other places. It can also be used to display link details and other data or information that can be helpful for improving your website.

Screaming Frog SEO crawler – This is a PC-based site crawler tool for experienced and professional technical SEO and web developers. You can use it to find technical and user experience issues on a website. Beginners can glean a lot of information from it too. This is, in all my years’ experience, my favourite technical tool. This is a paid yearly subscription and well worth it.

The winners of the auction are generally determined by something called ad rank—a rank that considers the maximum bid set by each advertiser, which can range from pennies to unlimited (within certain restrictions), and an ad’s Quality Score. Other factors that influence an auction include the type of device being used, the searcher’s language preferences, their location, and the time of day.

This 10,000 word ebook will take you behind the scenes and show you 24 ways to use SEMrush to perform keyword analysis, audit paid ad campaigns, dissect content strategies, backlink analysis, keyword rank tracking, identify site monetization opportunities…and more.

Just ridiculously good as usual Brian, you continue to set the bar higher and higher each time I see a new post from you, well done. A quick point regarding point 16 about Google only counting the first anchor to a page, what is your opinion about links that go to DIFFERENT pages on the same site. I believe they pass equal weighting but would be good to get your option.

Google Pay Per Click (PPC) Management – We set up Google pay per click ads, manage and monitor read to increase your quality score which results in spending less for your ads campaign why having more exposure!

A fragment (in this case, “#info”) generally identifies which part of the page the browser scrolls to. Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used.

Here is SEOWorker’s unique feature. They teach you about SEO in addition to showing you the SEO data that matters. Within each analyzed category, the report provides a detailed discussion, and often a video (ft. Matt Cutts).

Remember that users enter search words into search engines based on their interest. The matching keywords and phrases you choose for your campaigns help determine if your ad will display when users search online. But be aware, other advertisers may also be using the same keywords. That creates competition with your ad campaign. What can you do to win? One solution is keyword bidding.

Ahrefs was made for finding links in the first turn, and this is the thing it is really good at. It had then been developed to offer other features, still backlink search is still its go-to functionality. It has a nicer interface and more convenient UX than Majestic. However when you need not just a big list of links, but a good understanding of where they can take you, SEO SpyGlass (the tool from SEO PowerSuite) is the winner. For a tiny fraction of Ahrefs’ price, SEO SpyGlass will find a site’s backlinks and then offer core deep link analysis and link management features you won’t find anywhere else.

Thrive Internet Marketing is a forward-thinking, dynamic community of digital experts who delight in providing clients with the diverse advertising techniques necessary to make their organizations thrive online. In recognizing that optimized visibility plays a central role in taking sales from average to exceptional, the Thrive Internet Marketing community places primacy on offering search engine optimization (SEO) services such as keyword analysis and link building. Additionally, the Thrive Internet Marketing professionals are pleased to offer clients a diverse range of dynamic web design and development services. Some of them include website hosing, content writing, responsive web design, and ecommerce web design. The techies also offer dynamic internet marketing services like pay per click (PPC) management, conversion rate optimization, and online reputation management.

I have been using Drip Revolution for over six months now and it works quite well. I don”t have much experience with SEO tools, but from those few I have used, Drip Revolution seems to be the one that does the job!

Thank You so for such valuable information. This was my first time when i visited your site and now i have bookmarked this website to hear more from you. Keep on posting brilliant techniques to us 🙂

And it usually makes the search results look kind of stupid too. Imagine you are looking for a local SEO consultant. You search and see 7 results that all look the same with almost identical titles starting with “Cityname SEO…”

There is one more thing I need to ask… most of the tools you have suggested for different purpose, I have gathered. Except the scrapperbox and social media tools… Can you suggest any social media Desktop application… which will let me manage all the social medias together making tear 2 links and RSS feeds and with auto post scheduling. And best if it will be free or low cost.

It’s shocking that experts optimizing a site for Google search don’t optimize for their own internal search engine on e-commerce websites! That’s often because they overlook or underestimate the role of internal search, losing sales. People searching with misspellings, synonyms, hyphenation or spacing errors are not taken to the appropriate product pages. They should be.

You can search for blogs that accept guest posts in your niche with Scrapebox. Scrapebox will run all queries corresponding to the term guest post and send you a large list. Doing that manually would take you more than a day.

Finding broken links on your website with the help of the XML Google Sitemap Generator is as easy as it can get. You might have more broken links and issues that you would have realized and these need to be fixed as soon as possible. To find the areas with the problem, just enter the URL into the XML Google Sitemap Generator to get a full and detailed report about the broken links, redirects and site crawl in your website. You even have the option of having the tool send the reports to you in the form of emails, which ensures that you have access to it whenever and wherever you might need it.

Learn how looking at the ways people find and use your web site can give you valuable insight into your marketing campaigns, your page content and your products. Our Analytics articles cover topics like why you should be tracking your analytics, which analytics programs to use and what you should be doing with the data you gather.

In order to bring your education as close as possible to taking a step-by-step class, you should begin with one of the more comprehensive guides available online. The ones below will provide you with your first steps into the SEO world and get you familiarized with important terms and concepts that you’ll be using throughout your work.

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

The foundation of the software is in what SEOJet terms “link maps.” A link map is essentially a link building plan for each page of your site. When you add a page that you want to build links to into SEOJet, it pulls in all of your current links. The software reads the anchor text of each link and categorizes it for you. From there it shows you exactly where your backlink profile is and what changes you need to make to reach a natural looking profile.

The work of most search engine optimization companies, however, operate in a gray area, aptly named Gray Hat search engine optimization. Whether by design or pressure from clients to deliver results, many search engine optimization companies try to deliver solutions and results for customers by utilizing techniques which don’t quite cross the line into black hat SEO, but are well outside of what would be considered white hat search engine optimization.

Thanks for sharing these tips. This was the most excellent post I’ve ever read about SEO techniques since months. Broken Link Building Opportunities on Wikipedia is a great tip and would try this definitely.

175. Mobile SEO Guide – We wrote this mobile SEO guide right around the time of Google’s announced mobile algo update. It’s meant to take you through all the steps involving search engine optimization for mobile, from making your site mobile-friendly, to helping you decide whether you need a dedicated mobile site, or a related app. From choosing a mobile configuration, to mobile SEO tips and how to get the mobile-friendly label, this guide covers the fundamental aspects of going mobile.

As a site administrator, you care about the operation of your site and can use Google Search Console to resolve server errors, site load issues, or security issues. Ensure site maintenance, and adjustments don’t disrupt search performance by continuously monitoring statistics.

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With the addition of interest by country, marketers can use the short-term score to prepare content targeting the right audience for keywords before the masses catch on to its rising popularity. This gives you an edge over the competition by being first, thus getting citations from people who research and write about the topic later.

All you need to do is enter the type of links you want to build, and it will get to work on finding link opportunities. It was designed to save time and streamlines the process of link building and influencer opportunity research.

It is useful because it flags 301, 302, 404 and 500 HTTP status codes as well as client-side redirects like JavaScript redirects and Meta redirects and brings the potential issues that might have otherwise escaped detection into our attention immediately.

Whenever I’m reaching out to a website we’re interested in writing content for, I always use Clearbit to find the email of from their content or marketing team. 9 times out of 10 their email has worked.

This is a web crawler tool that helps you identify potential link partners and gather information about each one. You can download the basic version for free up to 500 URLS, or pay a fee for unlimited access and more advanced features.

Wonderful post! I was a little confused on the first idea though. I don’t understand how contacting people to tell them that their Wikipedia link is dead will help build backlinks. Could you please provide more clarification? Thanks so much!

Rank Reports. Knowing where your site ranks in the SERPs for certain keywords is an important part of good SEO. Rank trackers allow you to see what page and position you’re on, and track your rank over time.

This is an amazing resource for all seo business owners on what tools can be used to do their analytics and research. some of the tools listed here may require payment if not all but they are paramount to running a successful business

#8 of Best SEO Companies of February 2018 – LSEO.com is an award winning full-service digital marketing agency founded by Internet marketing veteran Kristopher Jones (founder of Pepperjam – sold to eBay). LSEO offers professional Search-Engine Optimization (SEO), Ethical Link Building, Pay Per Click (PPC), Content Marketing, Paid Social Media Marketing, Web Design and Development, and Mobile App Development and Marketing.

It is always important to leave your mark on the map. This is especially true when it comes to business. Having a listing in the Google Maps can do great wonders to your popularity and the traffic you receive. The Google Places for Business can be used to control the listing of businesses that appear in Google Maps.

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Editorially granted backlinks are a strong signal that your content is important and useful. It’s critical to make sure you craft content that is link worthy and useful to searchers. Ahrefs helps me keep tabs on the competition and what they’re doing right (or wrong). Since a backlink is an endorsement, it’s important to keep your finger on the pulse of how you line up in your field. Ahrefs is an innovative company, which is partly why I feel comfortable saying they’ll likely stay ahead of the curve for years to come!

You can have more than one sitemap. If you want Google to focus its crawl attention to specific sections of your site, create a separate sitemap. These are for images, videos, profiles, and blog posts.

Google Structured Data Tester is my personal favorite.  This application has undergone several updates since it was first introduced to the users. When you enter the page, the first screen that is displayed prompts you to enter either a URL or a code snippet to analyze and validate. From the confirmed segment on the left, the users can click on any class or property, and the corresponding content will get highlighted on the right.

We started this blog to try and find the best SEO tools on the market. There are many and of course, everyone will have their own opinion on this. However, we believe that SEMrush is one of the best SEO tools available today, if not THE best!

Crawlers are largely a separate product category. There is some overlap with the self-service keyword tools (Ahrefs, for instance, does both), but crawling is another important piece of the puzzle. We tested several tools with these capabilities either as their express purpose or as features within a larger platform. Ahrefs, DeepCrawl, Majestic, and LinkResearchTools are all primarily focused on crawling and backlink tracking. Moz Pro, SpyFu, SEMrush, and AWR Cloud all include domain crawling or backlink tracking features as part of their SEO arsenals.

With search engine marketing, on the other hand, you pay to play on the SERPs. Essentially, you pay to show your ads to users who are actively searching for the keywords you’re targeting. You don’t need a high site authority in order to be able to show up on the first page of Google when you’re willing to pay for it.

A simple way to improve the rankings on Google is to have more sites link to your site. If your website content is pretty good and provides valuable information to the customers, this happens naturally. To keep a watch on the growth of the links, monitor this area in the GWT.

Agree with Victor G says “Sometimes, I can’t believe these articles are available for free”. This great post of your helped me to learn about many new tools. Can I ask you a question? None of it are One-Time fee such as SEO Power Suite. Is it are not recommended tools?

If you have always faced troubles in understanding and deciphering analytics data, Google Data Studio is for you. It is easy to use tool which can help you in converting challenging to understand analytics data into easy to understand reports. The reports so generated are not only easy to read, but you can even share them with your clients in the form of charts, bar graphs and so on.

You no longer need an exact keyword to offer a relevant search result, says Cyrus Shepard, director of audience development at Moz. “In the old days, it was about getting the click. Now search engines are seeing how people are interacting with your website: Are they going back and clicking on results, or are they finding the answers they’re looking for when they’re on your site? Today it’s about the post-click activity. Not only do you have to get the clicks, but you have to satisfy user intent.” 

Setting the value of the “rel” attribute of a link to “nofollow” will tell Google that certain links on your site shouldn’t be followed or pass your page’s reputation to the pages linked to. Nofollowing a link means adding rel=”nofollow” inside of the link’s anchor tag, as shown here:

One overlooked SEO Hack? Easy – crawl budget. It’s a technical SEO hack but a lot of people neglect this. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know?

Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.

Ad campaigns can, and should in many cases, focus on similar products or services. For example, if you run a hardware store, one ad campaign could focus exclusively on autumnal products such as leaf blowers, rakes, and leaf bags, whereas another might focus on power tools and so on.

The Structured Data report27 in Search Console shows you how many pages on your site we’ve detected with a specific type of markup, how many times they appeared in search results, and how many times people clicked on them over the past 90 days. It also shows any errors we’ve detected.

Hopefully learning seo will allow me to generate leads which I can monetize as well as drive more bookings into my own businesse. As soon as I get the money in its employing the right people to take over my businesses and I’ll be spending some much needed me time on a beach somewhere!

As we continue with the campaign we will develop a custom SEO plan that focuses on your goals, needs, and more based on what is driving results for your business. Each campaign is unique, so we do not have set plans or strategies for each client, although we have proven techniques that have worked for past clients. Talk with our team today to learn more.

“Make sure your listings are in Google Places. Bing offers a similar service,” she says. “Make sure they have your local phone number, and put it on Yellow Pages as well. That maybe takes a couple hours worth of work, and for a mom and pop shop, that would solve a large number of issues.”

Keyword Research – Starting with competitive keyword research, SEMrush.com (or Alexa.com if you can afford it) is an amazing tool for finding out who your competitors are, what successful keywords they rank for, and soooooo much more!

I always when potential clients say they found us on Top SEOS or ask how we compare to the companies listed at the top of their site. However, I am typically honest saying that I don’t know much about the other sites, since they are usually names I have not heard of and are always changing.

As search, SEO, and the WordPress platform evolve we will continue to keep this article up to date with best practices. Be sure to subscribe to our WordPress & SEO newsletter to receive notification when we update this article.

SEO Report Card gives a detailed overview of the performance of your websites in Yahoo, Google, and Bing. It analyzes and provides reports on content and also provides strategies for improving on and off page SEO campaigns.

OMG what an amazing post, you are so generous with your knowledge and time. I particularly liked No.12 and try to employ that tactic with my website. I see you followed No.15 in writing this tremendous post! I have you bookmarked and will be coming back here often. Glad I’ve met you and I think you’re going to be a great mentor in my future SEO.

This is one of the most important SEO lessons you’ll ever read. Make sure that you understand this before creating any backlinks. For you to understand this much better, I decided to do an example as if I’m backlinking to a website. Let’s say I have a website about Texas bbq sauce. Site name: www.Johny…

As the owner of a content marketing agency, I’m always hunting for trending topics for potential content ideas on behalf of my clients. BuzzSumo is my #1 resource for quickly spotting viral content and understanding which platforms show strong engagement (e.g., Facebook, Twitter, LinkedIn, etc.). This allows me to further investigate how we can model our content to hopefully tap into that trend and drive traffic/eyeballs to our client’s landing pages and offers.

Adds Laetsch: “The reason we’re doing optimization and want to show up in Google, Bing or Yahoo is not because we make money because we show up No. 1 or No. 2. The reason we want to rank well in the search engine is so that our audience, the people we’re trying to reach, have a great experience. It doesn’t matter how high you rank if your target audience goes to your site and they’re not happy.”

SEObility is a tool that gives you perfect view of your website health. From checking meta, rankings, and keywords to an overall structure of your site. You will have a clear idea of what has been your website results so far, and where you can improve them in the future. Read More: How to start a Blog (Guide)

Scott Rayden is the Chief Revenue Officer for 3Q Digital, a Harte Hanks company, and is responsible for leading marketing, sales, and the overall revenue growth of 3Q Digital nationwide. Scott spent the past 7.5 years as the Founder and President of iSearch Media, a leading digital marketing agency focused on consumer behavior, search marketing, analytics, and data visualization. iSearch Media was acquired by 3Q Digital in 2014.

Scott brings 14 years of experience in digital marketing, management, M&A, and business development to 3Q Digital. Prior to founding iSearch Media in 2006, Scott worked at Quinstreet and LeadClick Media (acquired by First Advantage for $150MM), two of the largest digital marketing agencies in the country

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Now, you might argue that no idea is truly original. I’d agree with you. But I’m not saying you need to be a pioneer of your industry in order to create great content. You just need to be different enough to make your mark.

Great post, Brian. This is a really comprehensive techniques, a practical mix of strategy and time-saving tips. I have gone through a lot of website on this relevant topic and I find your post to be interesting with some excellent examples. It’ll take me some time to digest all the info/tips that you present here but Thank you for sharing.

Thankfully, there are a number of SEO tools and resources that can be used to ensure that your website is optimized for the search engines. But, which program is the best, which software deserves a try and which tool should be skipped?

Out of the box, WordPress is a pretty well optimized system, and does a far better job at allowing every single page to be indexed than every other CMS we have used. But there are a few things you should do to make it a lot easier still to work with.

If you eat, sleep and breathe link building, then Ontolo is a tool I recommend checking out. It’s designed to do one thing: show you lots of link opportunities. Just enter a few keywords, tell Ontolo what types of links you want to get (for example:”links from guest posts”), and Ontolo will hand you a list of opportunities.

SEMrush – A great piece of kit for keyword research & competitive analysis. Perfect for discovering exactly what your competitors are ranking for and optimising your site to beat them, as well as finding those long tail keywords to include on the page to maximise your results.

To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid and organic SEM and have realistic expectations about what they can expect each methodology to achieve.

OutreachPlus is the best email outreach software to crush your marketing goals. It comes with powerful features like smart personalization, automated responses, email insights like open, replied, links clicked, and more.

I don’t like all the fluff from tools that pull data from Google Analytics and spit it out in a pretty, summarized report. Learn the ins and outs of everything Analytics has to offer and you’ll realize it’s one of the most powerful tools in your arsenal for SEO.”

In my view, MozBar is one you cannot optimize your website for SEO without. Best known for its Domain Authority metric, Moz has been around almost as long as I have. It is a web browser extension which can be used in Google Chrome and Mozilla Firefox. It is helpful in providing the metrics about the websites you visit.

The following is our complete list of the top SEO company rankings in the United States. We have evaluated several hundred SEO firms for the list, but have narrowed it down to the top 50 SEO agencies as ranked by our scoring system. We look at several different data points ranging from the effectiveness of the SEO firm’s own internal search engine optimization efforts to the quality of their customer service. We take great pride in our SEO Agency rankings. To learn more about our ranking criteria and how we developed our scoring methodology, please click here.

The three major search engines are Google, Yahoo and Bing. These three search engines are around for a reason: they stay true to their philosophy of a democratic-controlled search engine platform. Search engines rank websites according to how many votes they receive. Simply put, a vote is an inbound link to your website. For example, if Wikipedia.org links to your site, you have one vote. In other words, search engines rank websites according to how many votes they received. But it doesn’t stop there just yet.

“Securing your identity online is becoming a difficult task as technology advances. Nobody is safe, not even your children. Thankfully, new child identity theft protection services have begun to show in the marketplace.”

By using a meta description, you give Google a summary of your content. Describe what your articles are about and use your main keywords inside. Use a unique and relevant meta description for every page on your site.

Check My Links is an extension of Google Chrome. It helps you check and analyze the availability of internal and external links on your website. Further, it also determines whether the site has any broken links.

5. Make sure the title of each page is different. Mix up your keyword combinations and phrases and don’t use more than 70 characters. You can use more, but each word takes weight from another as you keep going. The first words in the title matter most.

Let’s talk pros and cons. Google Analytics gives you aggregated, historical, collected data about your website, how people got there, and what people did on your site. Most other tools are going to rely on samples and estimates, and won’t give you the last part, which is ‘how did your organic traffic perform on your site?’ As far as a cons, Google Analytics used to be able to give us granular keyword data about your visitors and how they got there. But that type of detail, keywords attached to sessions, is not provided anymore inside of Google Analytics.

“Historically, the recommendations around SEO have been … to focus on keywords,” says Martin Laetsch, director of online marketing at Beaverton, Ore.-based marketing automation company and SEO consultancy Act-On Software Inc. “The reality is search engines are getting much smarter. The content creator is having a lot less control over how their pages are showing up and what words they’re showing up for.”

Another thing to be very aware of is when people might want to subscribe to your blog. If they’ve just finished reading an article of yours, and really liked it, that would be the ideal time to reach them, right? That’s why more and more people are adding lines like this to the end of their posts: “Liked this post? Subscribe to our newsletter and get loads more!”

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I’ve recently discovered the tool called Linkody. Linkody monitors my incoming new links and ones that have changed in status. I am able to track competitors new links and also all existing links. It provides every detail of each link to properly analyze the quality so I can decide if I want to keep the link or disavow it. I feel much more in control of my backlink profile now that I’ve discovered this software.

The results provided for mobile application also come with a user experience score, which grades your website in areas like its font size and others. If you do not want to use this, you can use any of the other alternative options that work similar to this app. These include Pingdom, WebpageTest, and GTmetrix to name a few.

This is a simple program which has an impressive visual layout with all the crucial information laid out for you to see. While you can analyze your website, you can also find out how your competitors are performing. The best thing that I love about this tool is that the report generated gives a side-by-side comparison of the information of your site as well as the competitors’.

Hi Brian. One more very usefull article for even SEO experts. Basicly ı may say that your 21 SEO techniques are simply awesome. I found the techniques #1 and #9 most valuable. Thank you very much again for the article and the new techniques for me.

Leave the pages up. If the items will be in stock later, leave pages up just the way they are. Don’t delete, hide or replace them. Don’t add another product to them or redirect visitors to other pages.

One thing that you should have learned by now is that not all backlinks are equal in value. You aim to get the backlinks which have the most value and weight. Muck Rack is a tool that allows you to get high-quality backlinks from the highest quality websites like Forbes, The New York Times and the likes. It has been described as one of the easiest and effective ways to find and meet with journalists.

You need a practicing of updated SEO (Search Engine Optimization) for your website. Google adds 500+ algorithm changes every year in it’s search ranking algorithm. You should be updated with those new methods and trends. There are certain methods and tools for an effective SEO.

More people now use the mobile Internet than the desktop Internet. That is a big deal for businesses trying to rank in Google. Why? Well, they need to be thinking mobile first. Ignite Visibility has a unique mobile SEO strategy that gets websites ranked. In this post, you will learn a few of the basic ideas.

Just go to Settings > Permalinks and select Post Name or Month and Name. Do this long before adding content to your blog to avoid broken links. If you had no idea, broken links are bad business for SEO, and if you’d like to learn more, Elegant Themes published a great post on why you should never use the default permalinks setting.

With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently. It supports all pages generated by the WordPress. It notifies major search engines every time you create a post about the new content.

Cool Feature: “Curriculum” walks you through the basic steps you need to have an SEO-friendly website in 2015. Tailored to local businesses and people new to digital marketing. You get checklists and video game-style points for completing the important tasks (like creating a Facebook page or setting up an editorial calendar).

Noah Lehmann-Haupt, president and founder of the New York-based Gotham Dream Cars, is a self-taught search engine optimization expert. It’s not that he had a tremendous amount of interest in SEO, he just never felt he could trust anyone else with his website.

This was one of the awesome posts I’ve ever read but I am stuck with a query. I aim to target good keywords in the beginning of my title tag so they rank well. But now I am going to start writing “How to” guides. But then how can I target the keyword in the title tag?

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183. SXSW Interactive – Part of the much wider event taking place in Austin, Texas each year, which features original music, independent film, and emerging technologies, the SXSW (South by Southwest) Interactive focuses on trending technologies and everything digital. Oh, did I mention the event has a history of over 30 years? This is truly a mega-event that gathers some of the best professionals in a wide variety of industries, including SEO.

Helpful SEO Tricks. I implemented this SEO tips in my website. Thanks, I got a very good result to improve organic search. The practical experiences I achieved during the stage on-page SEO is sharing here http://jharaphula.com/tested-on-page-seo-tips

You can specify what regional search engine you want to see the results from. Even though you reside in one country it doesn’t mean that you can’t retrieve search data from another. This option allows you to specify that.

Wow, I’ll definitely be referring back to this list. I think #3 is especially going to be great for my team’s website – we don’t have enough blog posts to implement that at this moment, but they’re information-packed, and I think they might be able to be revitalized as new or updated information becomes available. Thanks for putting this together!

Lost Love Spell or Spells are used or performed, if you have lost your loved one and all the efforts that you have tried have failed and there is no way that you can get him/her back. Lost love spell might bring your love back. Also if your love is with someone else then by the power of this spell your love might break his or her relation and may be with you.

You can also use it to compare your rank with that of your competitor which can help you make better strategies and plans for the future. The RankTrackr uses a method that is proven to be more accurate than the other rank comparing tools in the market. You can also the filter keyword option to filter your information flow. When it comes to search engine optimization, the goal is to rank the highest, and this allows me to keep an eye on my rank and make steps to improve it.

Hotjar  – Because user interaction has become the hot SEO topic I like to see exactly how my users interact with my site. Hotjar lets me record my visitor sessions so I can see exactly where they are clicking, where they get hung up and if they are doing what I want them to do. Then based on those recordings I can make changes.

You can use AdWords remarketing to exclude past converters, keep users engaged even in the earliest consideration phases, open up targeting to broad keywords you couldn’t otherwise afford, and — of course — re-engage past purchasers to encourage cross-sells, accessories, and multiple purchases, all of which increase LTV.

” Even though we are happy with many of the features of our SaaS system, it doesn’t provide the same accurate ranking information and SERP intelligence that Rank Tracker (part or SEO PowerSuite) does. Average rankings based on Google Analytics data won’t cut it – I have too little time to spend explaining to clients why their ranking reports don’t match the reports generated by our system. Clients want to see real-time rankings, and Rank Tracker does this beautifully. It’s definitely the best keyword rank reporting tool I’ve ever seen. The new features make it so much easier to customize, so I can include only the data that’s relevant to each client. And it provides clean, well-structured reports that the clients can easily understand. ”

Overall, I’ve been pleased with the results! The main thing is having a tool you have confidence in, and our team has renewed for another year and hope to gain even more spots in the rankings in 2017-2018!

With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here’s how to capitalize on it with the right optimization techniques. more

Hootsuite for SEO focuses heavily on social media tracking. This unique software monitors the social media conversations that your customers are having with your social media accounts. This makes it easier to track your profiles and understand how customers are engaging with them so you can better market to your target audiences.

We’ve talked about optimizing images for WordPress before, but how do you optimize images for search engines? This is the easiest part. To begin with, you should optimize your images for fast loading. Don’t use heavy images that will only slow down your site. If you need a 650 x 300 featured image for your next post, upload one that’s 650 x 300 and not a pixel more.

Learn how looking at the ways people find and use your web site can give you valuable insight into your marketing campaigns, your page content and your products. Our Analytics articles cover topics like why you should be tracking your analytics, which analytics programs to use and what you should be doing with the data you gather.

It’s always a good idea to optimize your site according to SEO best practices. You want to lay out a solid foundation that will put you as far up in the SERPs organically as possible. After all, SEO clicks are basically free—why wouldn’t you want as many of those as you can get?

It is packed with innovations starting from editing reimagined workflow and simplifying your editing tools. The features of this software are smarter, powerful, yet more accessible and more intuitive than ever before.

We know that SEO is not your primary focus in your business and it shouldn’t have to be. Your time is better spent working on improving your business and providing support for your customers. You shouldn’t have to spend hours and days trying to find the best internet marketing agency for you. Our team is comprised of industry experts that have worked for decades in the SEO industry. We want the visitors to this site to recognize that SEO is not a ‘one size fits all’ standard but that you can find the right company at the best price to work towards the goals that you have in mind for your website. We can help steer you in the right direction so that you can get the results that you need. We can even provide you a customized suggestion based on our experts reviewing your site.

Ahrefs has a massive index (over a trillion links) that’s updated at least once a day. It’s also super duper simply to use. Because of its excellent user interface and index, Ahrefs is one of the few SEO tools that I use every day.

You’re such a monster of practical and actionable content. This post oozes out your ability and force me to think that you deserve to rank for keyword “backlinks” on the first page. I wish I could clone you!! 😀 Simply awesome stuff.

While you’ll want to have a presence on all the major social networks, it makes sense to devote most of your time to the one that drives most traffic in your niche. For example in marketing that might be Twitter, while for a food blog Pinterest might be the biggy.

For starters, my team has more than a decade of experience successfully ranking local business websites on Google’s first page (for ridiculously difficult terms too). If you know anything about Dallas-Fort Worth, it’s a highly competitive market, both offline and on.

Online businesses working on improving their SEO can positively impact rankings with on-page optimizations and off-page efforts. Paid search results can be more directly affected, but are still subject to algorithmic ranking factors such as quality score. Higher organic search rankings often enable ecommerce stores to lower their advertising spend, effectively balancing out their SEM visibility. Though hiring an in-house or freelance SEO specialist can seem expensive, the ROI can be significantly greater than continuously paying for PPC ads.