SEO Best Practices

Helping Your Business Grow Through Internet MarketingBullseye Marketing Consultants is a full service online internet marketing agency in Jupiter, Florida that takes a holistic approach to increasing online exposure, improving customer acquisition, and helping businesses increase revenue and profits. Th..
Google recommends adopting responsive web design (RWD) – a web design technique that allows developers to build website following a mobile-first approach. Websites built around RWD techniques will always look and function great on all devices.
One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update.
Crawlers are largely a separate product category. There is some overlap with the self-service keyword tools (Ahrefs, for instance, does both), but crawling is another important piece of the puzzle. We tested several tools with these capabilities either as their express purpose or as features within a larger platform. Ahrefs, DeepCrawl, Majestic, and LinkResearchTools are all primarily focused on crawling and backlink tracking. Moz Pro, SpyFu, SEMrush, and AWR Cloud all include domain crawling or backlink tracking features as part of their SEO arsenals.
To maximize rankings, we update all your website’s internal linking and on-site optimization. Conventional adverts only attract customers while they are running. Our best SEO company attracts customers over the long term, making it a long term investment.
Within a few days of that situation, Jill Whalen was solicited for inclusion in a paid list of the “top search engine marketing firms” from the International Business Times. Here’s the email she received:The IBTimes list of top SEO companies was just published here.
136. SEO Chat – A forum entirely dedicated to all things SEO, including search engine marketing, PPC and other internet marketing related subjects. The threads are well divided and split into categories, so it should be easy to browse, even for those with little experience.
2. I also use Majestic as my main backlink spy tool, as well as domain authority checker (of course I also throw a lot of domains through Open Site explorer too). Majestic has one of the best indexes and a competitive monthly rate for their tools. I use it all the time to figure out how authoritative sites are as well as where they are getting their links.
Our month-to-month hourly contracts allow you to control the level of your commitment to the SEO program; ramp up or reduce the hours in your package based on your need. There are no “locked in” 6 month or year-long plans. With our Genesis SEO Packages, we allow our clients the flexibility to choose what works for them – because that’s what works best for us, too. We also offer one-off projects such as SEO audits and copywriting, because each organization’s needs are different.
Speaking of writing for human visitors first (and search engines second), your content should be relevant to your target audience. This is one of the reasons why you need to define your target audience from the word go. Create unique and valuable web content that’s relevant to your target audience. Write in their language, the language they understand and if you’ve done your keyword research well, you shouldn’t have a problem adding keywords to your content.
Cheers Imer! Glad you’re enjoying the content. Most tools these days are going to have recurring monthly fees, or annual discounted fees. The tools I am using mostly now include: SEMrush, Ahrefs, GMass, Screaming Frog, BrightLocal (local SEO), Long Tail Pro.
Another one of the benefits of SEM is that people who see your PPC ads are those most likely to want to buy your product or service. PPC ads require you to choose a geographic location and specific search queries to target. As a result, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is looking for your product or service and in a position to do so.
Create Topic-Based Content. HubSpot’s marketing and sales tools integrate with the new Content Strategy tool, uniting strategy and planning with actual execution. For example, companies can use HubSpot templates to build influential “pillar” pages on sites about the core topics you’ve identified. Then they can use HubSpot’s blogging tool to create clusters of keyword-relevant blog posts around the pillar pages.
CrowdReviews.com relies on user reviews and ratings in order to help buyers find the best products and services for them. We take reviews that are attached to a LinkedIn account much more seriously and consider them as legitimate user reviews.
many thanks for such awesome article, I’m going to apply the step 7. linking to authority sites 🙂 Just wanted to ask, when I write an article with 400-500 words and link out to 3-4 similiar websites and 3 authority sites with similiar content, will it be ok? it’s not too much? Thanks a lot 🙂
SEO (Search Engine Optimization) is one of the most important things you can do for your business, especially online. It is crucial that you use the right strategies that have been proven to work. If you don’t, you could make common mistakes and lose out on opportunities to grow your brand as fast as possible. […] Read More
No matter which tool you opt for, always look out for prospects who opened your email multiple times but didn’t respond. They are prime candidates for a follow-up—just wait a few days before doing so.
Buzzstream – There is no getting away from the fact that links still really matter for rankings and the best way to get links – outreach. Buzzstream allows you to outreach at scale. Whether it’s broken link building, content promotion or influencer targeting, Buzzstream makes it easy for you to build links at scale.
There are billions of web searches in the U.S. each month. Discover how your website can be found by customers who need your products and services. Learn how to choose the right words to describe your business and explore online marketing tools like Google AdWords Express and Google AdWords.
Choosing the best mobile app development services is just half the battle. The other half involves developing a solid foundation for your mobile app and the goal you wish to achieve in developing it. Identifying both should provide you a more strategic approach with your mobile app in line with meeting your online goals.
Anyone who has dabbled in online social or analytics dashboards has probably heard of Cyfe. It is an all-in-one tool for SEO needs – monitoring traffic, check SEO patterns that have developed over time, to getting reports real-time (traffic, social information, customers and sales). Try it out here.
In addition to the above and in order to give webmasters a way to link to a website without passing any ‘link juice’ (for example in the case of ads), search engines introduced what is known as the “nofollow” link.
The challenge with localizing the name of the page is that many of the localization tools available on the AEM platform rely on having the page names match across locales in order to keep the content synchronized.
“Make sure your listings are in Google Places. Bing offers a similar service,” she says. “Make sure they have your local phone number, and put it on Yellow Pages as well. That maybe takes a couple hours worth of work, and for a mom and pop shop, that would solve a large number of issues.”
The only way to reliably build links is to create amazing content, but the standard for ‘amazing content’ gets higher and higher every year. In 2017, the way people will make their content stand out enough to earn links will be to incorporate design and formatting directly into the content.
Wow, it’s going to take me a while to go through all of this and learn this amount of SEO information. I booked marked this page and will use it as a valuable recourse. I love how you have outlined the Topics and the general layout makes it much easier. Thanks and I’ll have to look at all your other stuff. Keep up the good work!
117. PageSpeed Insights – Another one of the many free tools from Google, this one helps webmasters check how fast their pages load. This is important because anything over a second usually leads to a high bounce rate and decreases quality of UX.
I tried using #11 with the domain hunter plus. however domain hunter plus does not seem to work and be to check the links in google after i have altered the time frame… its stuck at 0 links. the extension works for all other site links though. any idea why?
First-off, I’d be using AccuRanker. It’s really the fastest cloud-based rank-tracking tool out there. I really don’t know how we could get by without it. Pulling rankings in a span of 3 – 5 seconds in real-time is a bliss.
Now over the past 5 years or so, achieving effective Keyword Analysis and Research has become an increasingly difficult thanks to Google AdWords’ Keyword Planner “hiding” data. However, it’s a pivotal method of finding hidden opportunities, increasing the traffic flowing to your site and of course showing off that all-important shiny new content you create.
#2 of Best SEO Companies of March 2018 – WebpageFX is a full-service Internet marketing, web design, and web development agency offering outstanding integrated web solutions for medium to large sized businesses across the globe. With some of the brightest minds and most talented individuals in the industry, we are able to provide exceptional results for our clients time and time again.

176. UX Design for Mobile Developers – Going mobile is not just about adapting your SEO tactics (such as keyword research), but about adapting your site to offer your users an excellent experience. This in-depth course on mobile UX is aimed at web developers, but since it’s free, you may want to go over it just to know what’s expected, and to know what to demand of the mobile devs you’ll be working with. It’s 6-weeks of neatly packed information for beginners in video format, plus exercises to help settle everything you learn.

Public relations isn’t just for big companies anymore. The web has taken conversation global which means one angry customer can do major damage to your brand. Of course that also means one very happy customer can launch your brand into the stratosphere. Learn the nuances of online public relations through the articles in this category.

BrightLocal: This is a great tool for managing local campaigns for clients. It gives you an in-depth understanding of local keyword rankings for a given zip or a geo. Also, it is pretty handy when it comes to citation building and monitoring.

Siteliner provides results for the whole site as well as each page of the website in the form of a detailed report which includes page power, duplicate content, broken links, skipped pages, related domains and the likes. It’s a free and useful to help you evaluate your entire website and the pages to make changes that will improve inflow of traffic.

Internal linking is essentially linking to other pages of your website within the content on your blog. You benefit from internal linking because it helps improve navigation for readers by sending them to relevant pages (not to mention it should help improve your time on site numbers).

Backlinks are critical for SEO. Without backlinks, your outstanding content will be lost somewhere between page 10 and 20. Follow link building best practices and create links that will help you improve your rankings in Google. 

This is best for technical SEO Screaming frog spider available on Windows and Mac it is an external program you need to download in your device but you can use both free and paid services it’s mainly used for crawl purpose and give the list of web pages on any given websites that you want

OMG what an amazing post, you are so generous with your knowledge and time. I particularly liked No.12 and try to employ that tactic with my website. I see you followed No.15 in writing this tremendous post! I have you bookmarked and will be coming back here often. Glad I’ve met you and I think you’re going to be a great mentor in my future SEO.

4. Check your keyword density and tweak as necessary. Keywords and phrases for a page should be around 3-5 percent of the total text and links of any particular page (not too much more and not too much less). Don’t just focus on your homepage. It’s about 50 percent of the search weight of your Website but every page needs keywords to create a “theme” for search engines. The more pages that are ranked, the more entry points your Website has.

(By the way, that’s why this is called “The Upside Down Guest Post”. Instead of having your link at the end of the post, you flip the post “Upside Down” and add your backlink in the body of the post).

Smartphone – In this document, “mobile” or “mobile devices” refers to smartphones, such as devices running Android, iPhone, or Windows Phone. Mobile browsers are similar to desktop browsers in that they can render a broad set of the HTML5 specification, although their screen size is smaller and in almost all cases their default orientation is vertical.

SECockpit is probably most advanced keyword research tool on the market. Yes, you enter a seed keyword and get suggestions like any other tool. But SECockpit can do so much more than list out a list of related keywords.

Finally, Moz helps me keep track of all of my keyword rankings. While not a tool, I can’t stress enough the role of great content in an SEO strategy — it’s the biggest factor to a successful campaign.

Bthrust have ERP professionals that have years of experience, which help companies to automate their business work which eventually increases the profit of the company. To maintain the organized workflow environment, we are availing you customized ERP solution that is easily adaptable to any environment.

Building a successful business and brand online requires more than providing content, services, or products that are well-received and liked by your audience. Using social media platforms has become commonplace in the online professional world, regardless of industry. Utilizing a few tips and optimizing your Twitter is a great way to expand your reach online […] Read More

Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results. This includes but is not limited to full page interstitials49 on mobile that hinder user experience.

URLs on the World Wide Web come in all shapes and sizes. One of the most common SEO mistakes made today is the lack of an SEO-friendly URL structure. Just like renaming your image URLs to include your keyword is important, so is the keywords in the URL of web page.

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.

Deserving of a standalone mention however, is the fact that Google Search Console is THE ONLY place where you can see if your website has received a manual action.and that’s where you can request reconsideration if you’ve fallen foul and have put in the effort to clean things up.

In this article we cover 50 veteran tips for selecting a SEM company. Pick the wrong company and you could get burned. Pick the right company and you could see massive results! Learn everything you need to know to make the right decision.

Getting a higher search engine rank will always be about compelling products and information that is spread by word of mouth. I love what my colleague Klee Kleber, the VP of marketing of Rackspace, says about SEO: “It’s a religion.” I, like everyone else, have different beliefs on how Google works and we can talk about it until we run out of breath — but no one knows for sure except the hundreds of Ph.Ds that work at Google. But a strong foundation of great products and quality keywords and links is always the best place to start and build from. To learn more about SEO, check out the best two sources I have ever found at SEO Book and SEOmoz. Keep me updated on how it goes.

What does it mean to have a holistic approach to content marketing and SEO? Since that’s precisely what Lee Odden calls for in his new book, that’s exactly what I asked him in this episode of Marketing Smarts. more

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Nevertheless, you can achieve great results and dramatically improve your website’s organic rankings by applying the best SEO practices.

A pro-level tools suite designed for digital marketing agencies. Raven Tools probably has the best site auditor tool I’ve ever used. And unlike most site audit tools, Raven shows you EXACTLY what you need to do to fix any SEO issues that your site has.

101. SEOlium On-page Optimization Guide – I love it when fundamental notions are explained in unambiguous and simple language, aided by visuals. That’s why I wanted to include this guide from SEOlium, which manages to explain very clearly and skillfully what one needs to know and do for effective on-page optimization. If you’re a SEO novice, or are training one, you might want to share this resource with them.

Drop My Link — Combines your keywords with advanced Google search operators to uncover link building opportunities. Very useful for finding guest post opportunities, link/resource pages, link roundups, etc.

I do not think it is as useful as it once was, though, unless there have been changes I am not aware of. Beginners might find it easier to use one of the third-party keyword research tools I list below.

SEOWorkers provides a lot of information, and some of it is different from other SEO and reporting tools. However, it can be information overload. For the experienced SEO, the discussion in each section is superfluous. For new SEOs who are still learning the tricks of the trade, it could be useful.

This SEO site tool lets an individual check his or her markup. This is to make sure that Google can extract the structured data, such as authorship information, metadata, and rich snippets markup. Reviews claim that it is simple to use, and an asset to those wanting to enhance their search engine optimization portfolio.

Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don’t acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don’t want seen.

Usually I use Semrush, Moonsy and Keyword Rank checker by SERPS to check my keyword ranking. But you had helped me in many ways. Here you have shared a lot of keyword research tools. Keep sharing this type of tools again. Thanks for your great post.

Responsive design is a technology that supports rankings in the search engines. Learn why responsive design is recommended by SEO companies everywhere and what you need to do to go responsive and rank well.

This article is a comprehensive guide to all the necessary SEO a company could need. I thought I would be spending a few hours at the very least researching the topic, and the very first article I found contains everything I need to know! Plus the fact that it is the first one I found means that your strategies work.

At BThrust, we not only create great website designs or website developments but we create an inspiring digital experiences for brands and businesses by using innovation and cutting edge technology. We not only add hues and colours to your business website design but creativity and lots of imagination as well; that leaves your customers spell bound and glued.

Builtwith does about what you might expect it to. It is a website profiler tool that tells you what technology was used to create the site. You can find out which CMS the site was Builtwith (get it?), what analytics have been implemented on the site, and much more! It is a great tool for those of you who are doing SEO client work. They also have a Chrome Extension for those who prefer quick checks.

An ethical approach to your Search Engine Optimization strategy is paramount to success. While results are not typically seen in at least a month, the time and patience you invest in your website will more than likely pay off. As long as you follow the White Hat SEO technique and provide value to Google searchers, your website will rank in the search engines.

Getting a high rank on search engines through user keyword searches can be difficult, but with proper focus on writing your blog posts for search engine optimization (SEO), you can boost your rank for specific keyword searches and your blog’s traffic. Follow these tips to get the biggest results.

Brian, you have done great job by sharing this techniques. Since long time there are some routine activities which people are following but, it is time now to do something new and the tacticks you shared will be very useful. Thanks for sharing this with us.

Using the Yoast SEO plugin, make sure to prevent indexing (or even existence) of archive pages that do not apply for your site. You do this under SEO → Titles & Metas, where you’ll find the following options on the “Archives” tab:

Find link opportunities Verify link quality Build link strategy based on competition research Find sites that already link to you Find contact info Automate outreach Monitor link profile growth Verify links for nofollow etc (anti-cheater mechanism) Extra: Link analytics

SEMrush knows enterprise businesses already have processes ingrained in their workflow. Those processes need valuable support. With fully customizable white-label reports, large companies don’t have to disrupt the entire team to implement a new solution. SEMrush also builds custom reports to suit the most specific needs.

Just to clarify how that particular list is done – we basically have an anonymous group of industry professionals (in-house folks, agencies, bloggers, the lot) who will watch for particular excellent work/companies. When they find one, they submit it to a list and every few months, a survey is taken by the anonymous members.

Merely assessing your competitors backlinks in order to reverse engineer their rankings is a tired strategy, and full of holes. Therefore tools that mainly look at links aren’t enough on their own. Ahrefs understand this, they’ve a great team behind them, hence the inclusion of top content – they’re looking beyond the links.

iClimber is a brand of Submit Express, Inc., the leading force since 1998 in the search engine marketing (SEM) industry. iClimber provides customized social media marketing and content writing services to maximize Internet presence for its clients.

First and foremost the most important tool is Search Console. Yup! Google literally provides you a wealth of knowledge through Search Console, and you can use SC for almost every possible job in regards to SEO. I personally use it for everything between; keyword research, link auditing and full-scope SEO audits.

Moz – This is likely the most popular tool on the list. They have been around for a long time and continue to offer both basic and advanced tools to help with your SEO needs. Their huge selection of research tools will likely offer what you are looking for with your SEO needs.

Thank you Zach. I am at the beginners stage and this post has certainly added two bits in my small understanding. Currently doing every bit for the SEO of my own website which is about computer training institute in gurgaon

At least if you own a WordPress site and still want to rank highly (or well) for your terms. You see, to offer an enhanced search experience (and make billions of dollars in profits at some future date), Google must keep updating their search algorithms, much to the chagrin of SEO experts (yes, that includes you).

“Make sure your listings are in Google Places. Bing offers a similar service,” she says. “Make sure they have your local phone number, and put it on Yellow Pages as well. That maybe takes a couple hours worth of work, and for a mom and pop shop, that would solve a large number of issues.”

Personally, I find Competitor based Keyword research to be more effective as the purpose of the Keyword research is to find profitable Keywords. What could be more profitable than something which is already working for someone?

Each tool is really excellent for SEO at different stages of the campaign. Screaming Frog is my go-to for crawling sites. Having an exportable workbook of the meta data is step one for any technical analysis and I believe campaigns fundamentally begin there.

Now, you might argue that no idea is truly original. I’d agree with you. But I’m not saying you need to be a pioneer of your industry in order to create great content. You just need to be different enough to make your mark.

Wow! This is awesome! Lots of good tips here. I used to do a lot of SEO but stopped when the latest update came out. I’m getting back into the SEO game so this post definitely help out a bunch! Appreciate you for sharing this! Keep it up!

This freemium tool is great if you want something that is quick and simple to use to obtain a ton of keyword ideas. A unique aspect to this tool is that you can utilize it for Google, YouTube, Bing, Amazon, and the App Store keywords. Keywordtool.io is especially useful for long-tail keywords that won’t show up in the Google Keyword Planner, because of the low search volume.

It can scan the whole of your website and help you get a comprehensive report that lists out different information, like how many H1 tags you have on each page, broken internal links, broken external links and non-indexed pages among others.

ORM is a process of dealing with the notoriety of any business brand, company or individual on search engines, social media or any other online platform. We, URM Web Solutions reputation Management Company in Noida, provide reliable and result driven online reputation management services. Hire experts from URM Web Solutions and get your company or brand monitored and free from negative reviews.

Cable cars were a common feature in many cities throughout the United States in the late 19th century and early 20th century. Many cable cars went out of operation in favor of automobiles and other forms of public transportation. Some managed to stay in operation, however, and San Francisco is known for their cable cars. Some people ride the cable cars in San Francisco to get to and from work, but it is also a popular tourist attraction. For only $7, you can take a one-way ride on this little piece of history.

2. Inside Search – Check this out for more accurate and detailed information on how search works, what algorithms are and what they do, and how Google works to fight spam in order to give you only the most relevant, freshest results. The page also leads you to their Webmaster Guidelines, which provide essential information if your aim is a friendly relationship with Google’s algorithms. All in all, you should pay a lot of importance to Google’s support website and articles, since they lend crucial information.

When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you’re not giving your page’s hard-earned reputation to a spammy site.

These cloud-based, self-service tools have plenty of other unique optimization features, too. Some, such as AWR Cloud and Searchmetrics, also do search position monitoring—which means tracking how your page is doing against popular search queries. Others, such as SpyFu and LinkResearchTools, have more interactive data visualizations, granular and customizable reports, and return on investment (ROI) metrics geared toward online marketing and sales goals. The more powerful platforms can sport deeper analytics on paid advertising and pay-per-click (PPC) SEO as well. Though, at their core, the tools are all rooted in their ability to perform on-demand keyword queries.

Remove pop-ups on mobile and interstitials from mobile. Ever since Google announced in January 2017 they were going to implement a penalty on sites still using intrusive pop-ups and interstitials, webmasters have been opting for alternatives to pop-ups.

Hi, Nice article with screen shots. It’s easy to understand. I was using few techniques already it help to know about the remaining techniques. There are techniques which has to be done regulary so that it helps to increase the traffic. Good article to read and follow.

We are using webtexttool for some time now. It’s a down to earth tool and makes the basic things of on page SEO easy to do. Experts might need more advanced stats and details. But we use this mainly with our copywriters and customers. so they can do the basic on-page stuff themselves. Saves a lot of time and frustration

I have allowed myself to become over-extended in many ways, and have put others needs before my own for far too long now. This is because I have a hard time saying no, even when I know I should, out of a genuine desire to help and guide others. This is how TheTruthNetwork.com morphed into something it was never intended to be, and so did I.

It is near impossible to find search engine optimization that offers the same level of code optimization as Ignite Visibility. Optimizing websites is one of our core specialties, so you’ll know that your site is in good hands. Your code optimization will entail first fixing anything that is broken (this is an important part of the process, as it allows us to ensure nothing is technically wrong with the site). Following this, we will optimize your page titles, meta descriptions and meta keywords. We will also take a look to make sure the search engines can index your content, no pages are being blocked, all links are being followed, and everything on the backend is overall in top-notch condition for search engine indexing. We also look at advanced strategies such as Schema.org, images, videos, sitemaps, robots.txt and more. Finally, we ensure that the website abides by Google’s Quality Guidelines.

A very in-depth rank tracking tool. Show you not only where a page ranks, but how rankings have changed over time. Cool Feature: “Volatility” tells you if a given SERP is stable…or tends to shuffle around.

156. Search Engine Optimization Bible (second edition) – In this book by Jerry L. Ledford, you will learn about search engine basics, SEO strategies and optimizing search strategies, maintaining SEO at a successful level, and much more. It doesn’t get any more in depth than this. While the book was written in 2009, most of the information found here is still relevant, since it focuses on introducing you into the world of search engine optimization and offers a stable structure to evolve off of.

Are you looking to build a sustainable future for your website? Partner with the agency that was named SEO Company of the Year. We have a proven record of achieving your ultimate goal…more conversions!

The SEO tools in this roundup provide tremendous digital marketing value for businesses, but it’s important not to forget that we’re living in Google’s world under Google’s constantly evolving rules. Oh and don’t forget to check the tracking data on Bing now and again, either. Google’s the king but the latest ComScore numbers have Bing market share sitting at 23 percent.

Within a few days of that situation, Jill Whalen was solicited for inclusion in a paid list of the “top search engine marketing firms” from the International Business Times. Here’s the email she received:The IBTimes list of top SEO companies was just published here.

Once again, SEM works by putting your site in front of people who are searching for your services in search engines. If a potential customer reaches your website, pay per click ad services (such as through Google, Yahoo, and Bing) enable you to collect data on each click, such as

Identify poor performing pages by using techniques like funnel visualization to identify which information needs to be more easily accessible. By tracking referrals and monitoring how long a visitor stays on the site, you can generate profitable sources of backlinks. The geographical location of a viewer may also help identify new target markets or keywords.

People often get confused and think something correlated to better rankings in Google, but in actuality, it does not. For example, one firm might think that building lots of poor quality links helps rankings while another top SEO company realized the power of high quality editorial links earned through real press or creative campaigns. It gets much deeper than this. In some cases, there is debate over technical factors, word count and much more.

However, our SEO can be a bit expensive but every single penny you spend on our SEO is worth it with an incredible long term benefit for sure. Eventually, it will reflect on the excellent sales and ROI results. Most importantly, we never compromise with the safety of your website in any case and we always work in accordance with the Google guidelines. Our team of experienced SEO strategists is fully aware of each and every single detail of how a search engine works internally.

Boostability’s SEO for small businesses solution will meet all of your online marketing needs. We offer full-service SEO for local and small businesses with prices similar to phonebook advertising and other traditional advertising methods. SEO has one of the highest ROIs, and it is especially useful because it increases your visibility and draw your target audience to your site.

73. A Definitive Guide – This guide from Brian Dean is a highly valuable resource if you want to learn what link building is, why it is important, and what the best methods of doing it are. Very visual and well structured, you can download this 9-chapter guide as a PDF and keep it nearby as an essential resource. It takes you from the fundamentals of building links, through content marketing and email outreach, explaining even what black hat techniques are and how to stay away from them.

Using Wiki for opportunities via the dead link method was new to me but I always make it one of my first stops for keyword research as you can often find a ton of new keywords and related info you otherwise wouldn’t know,

Copywriting is so important to marketing, but it is also important to SEO. In this article, we give you the perfect formula for writing copy that ranks in Google. This is the same strategy our search marketing agency uses with clients and for our own blog.

As you know, adding LSI keywords to your content can boost your rankings. The question is: how do you know which LSI keywords to add? Well this free tool does the job for you. And unlike most “keyword suggestion” tools that give you variations of the keyword you put into it, Keys4Up actually understands that meaning behind the word. For example, look at the screenshot to see the related words the tool found around the keyword “paleo diet”.

Bottom Line: LinkResearchTools is a set of SEO reporting and analysis features that delve deeper and more creatively into backlink tracking and link-focused site crawling than any other tool we tested. I…

Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.
Prepare for new business opportunities by keeping track of your SEO or social media team and tracking performance. Link profile summaries are at your fingertips, and comparison charts help you visualize how your link profile stacks up against the competition. Your teams and track and report on these findings to make educated decisions.
Thanks for the awesome collection. I use mailchimp free version (2000 subscribers) for for email marketing. Is it worth to use many account to manage subscribers? I mean if use 5 account it mean I can manage 10.000 subscribers. Please advise. 🙂
122. Headline Analyzer – Writing good, luring titles is a key element to getting people to read your content. This tool from Coschedule analyzes your title in terms of word balance and grammar, gives you character and word count, shows you how the title will appear in SERPs or e-mail newsletters, and provides insightful pointers on how to improve.
Linkody is one of the most widely used Search Engine Optimization tools available in the market. They even provide you with a free trial so that you can sample their service. Linkody helps you answer two fundamental questions without much effort and time:
Our projects begin with an overview of a website’s search presence and existing Search Engine visibility to ensure that our solution fits the unique problems and opportunities of your business or organization. We take your offsite brand and backlink profile, onsite optimization and website infrastructure, and the competitiveness of the category into consideration in order to build the plan best suited to your strategic goals.
Texas SEO is your one stop shop for integrated online marketing solutions. Whether your looking to get ranked in Dallas for Local Search or you are a company in Dallas looking for a Dallas SEO Company we have the right digital marketing strategy for your business.
It can scan the whole of your website and help you get a comprehensive report that lists out different information, like how many H1 tags you have on each page, broken internal links, broken external links and non-indexed pages among others.
1. How Search Works – Google created this visual story that makes it really easy to understand how search, crawling and indexing work. It gives important cues on how Google extracts information from their index in order to provide you with results they think will be most relevant for the queries you enter.
Raven uses the best data from Majestic, Moz, Google AdWords and OpenCalais to provide you with keyword and competitor intelligence and insights so you can determine the best strategy to outrank them in the SERPs.
Choosing the best mobile app development services is just half the battle. The other half involves developing a solid foundation for your mobile app and the goal you wish to achieve in developing it. Identifying both should provide you a more strategic approach with your mobile app in line with meeting your online goals.
Submit your website sitemap generated in the previous step to Google Webmasters, and Bing WebMasters. Google WebMasters or what is known today as the Google Search Console is an invaluable tool if you want to closely monitor how you are doing in your SEO. We won’t delve into the details of WebMasters here, but if you are serious about SEO, then you need to make sure you visit Google WebMasters often and understand clearly what’s going on. These two search engines will be the ones which generate most traffic by far. Buying access to a 100 million other directories is probably a waste of money.
Use of Header Tags (H1, H2, H3) on Titles and Subheadings – On page content should utilize subheadings to divide it into smaller pieces. This adds visual interest and makes it easier for a website visitor to skim the content. Use of Header Tags on titles and subheadings can also be used to indicate importance to search engine bots.
Ubersuggest is really simple to use. Once on their official site, you only need to key in your base term, and of course, choose your language source to get variations of your base keyword. What’s more, you can click on each keyword suggested, to see more variations of the same.
It certainly does but you have to try really hard to get to this point. Take for example this blog, there are many incoming links because other webmasters find the content interesting and I also link to other sites in my articles because I find their content interesting and want to inform my readers about it.
The chaps over at Greenlane Search Marketing created a particularly useful tool if you’re struggling for content Ideas. Put in the search term you want to rank for, or just the general topic of content you want to write about. Put in the date parameters (I tend to look back about 3+ years) and have a read of some old content. See if you can jazz it up a bit and bring it into modern times, then get in touch with the webmaster and see if they’d be interested in posting the newer version.
WHOIS (pronounced “who is,” appropriately enough) is a protocol for registering and finding various resources attached to a given website. For example, you might be able to look up a website’s IP and contact information for the webmaster. As the creator of a site, you’ll have the option of publicizing this information or blocking it from public record. You might be tempted to choose the latter under ordinary circumstances, but it’s actually better to go public. If you hide your information, Google may think you’re attempting to do something sneaky.
12. A Guide to Major Google Algorithms – This short guide by Michael Martinez also covers some of the Google algorithms that you need to know about, including more recent ones like RankBrain. And keep Martinez’ site, SEO Theory, bookmarked. It’s a good idea to visit it from time to time, he’s got an excellent understanding of SEO and has a very direct approach to the practice.
With annual releases that you know will be replaced annually, simply add the year in the URL like this: website.com/category-sub-category/product-name-2012/ and 301 redirect it to the website.com/category-sub-category/product-name-2013/ version when the new version replaces it.
Since 2009, High Level Marketing, LLC (HLM) has functioned as an online marketing company in West Bloomfield, Michigan. The outfit primarily provides search engine optimization (SEO) and website design solutions. That means that the company helps clients create functional and aesthetically sound websites and make them more visible online to increase the possibility of potential customers finding them. As of now, HLM has worked with over 1,000 clients. Some of them are Zoups, the Community Opportunity Center, Law Offices of Hilf & Hilf, Town & Country Door, Efficient Air Conditioning & Heating, Superior Industries, and Dueling Pianos International. Wesley Mathews and Jon Bowerman—who serve as the company’s CEO and CTO, respectively—are the founders of the company.
Providing your users with bulleted and numbered lists is a great way to make your content more engaging; not everyone has the time or patience to read every line of your deftly considered and worded content; the majority of them will probably just skim, taking away only high-level insights. Lists allow them to glean these insights and takeaways easier, helping them save time, which provides a better user experience. It also gives you an opportunity to include more sub-headlines, optimizing smaller entries of your content’s sub-sections for your target keywords. Use

tags for your subheaders to maximize the SEO benefits here.
Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads.
Similarly, you should optimize the meta descriptions of your pages—these feed into the text beneath the green link to your website. Here, you have more wiggle room—160 characters—so make sure you include multiple target keywords that accurately describe the content you have on-site. Again, this is your chance to be persuasive, so show off your marketing skills and write copy that entices the user to actually click your result instead of the other 9 competing results on the page. While there’s debate about whether the meta description is actually a ranking factor anymore, there’s growing evidence that the CTR (click-through rate) of search results is a strong factor in the ranking algorithm, which means a good meta description could indirectly affect your rankings, depending on how well it compels users to click your result.
With all the new rules and penalties around keywords, choosing the right words every time you create new content can be frustrating. Enter keyword libraries (aka, keyword database), a repository of a company’s essential keywords. Keyword libraries give content creators quick access to the keywords they should use in their content. One approach is to populate a spreadsheet with a list of researched keywords. You can also use HubSpot’s keyword tool. Both approaches will make it easy for anyone involved in creating content to find the right keywords. Here’s how:
I’ll always start off a campaign looking at technical and on-page improvements that can be made, Screaming Frog has my back here. It will crawl an entire website giving me tons of useful information such was bad redirects, duplicate content and page titles. Don’t neglect technical and on-page work!
Search engine marketing is about gaining visibility on search engines when users search for terms that relate to your business. For most companies, ranking highly in search results isn’t luck – it’s a result of solid effort in one or both categories of search marketing:
On many of these local review sites, you’ll earn reviews from your customers; the more reviews you have and the more positive those reviews are, the higher you’re likely to rank in Google search results for local-specific queries, so take some steps to encouraging more positive reviews. You can’t pay for or modify reviews (if you do, you could be de-listed), but you can make your presence on Yelp and other review sites known by displaying their logos in your establishment. Furthermore, you can comment on good reviews to reinforce them and thank their respective authors, and reach out to negative reviewers to try and correct any regrettable situations.
That is one very comprehensive list of tools, you can be forgiven for missing some out but I wanted to add (our own) WordTail as an additional tool for rank tracking – new kid on the block, only just launched etc etc.
49. Whiteboard Friday – Generally presented by Moz’s own Rand Fishkin, Whiteboard Friday answers the most common and pertinent questions from the Moz Community, as well as other questions SEOs have in general. While some of the episodes may tackle advanced, technical subjects, you can also find simpler concepts addressed, and very nicely explained by Rand.
72. The Noob Guide to Link Building – Michael King (or MyCool King, as he likes to dub himself) is a well-known SEO and blogger, and here he comes with a definitive piece on link building, in an article written for the Moz Blog. The piece is very actionable, offering step by step methods for link building, and ideas for content creation that attracts links or at least gives you a good chance at successfully asking for them.
Content is the engine of the internet. Yet, too many companies still produce a flood of low-quality content—and they’re paying a high price http://sports.easterntribunal.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ a result. Google’s ability to separate good from poor quality content is improving constantly. Steer clear of the temptation to take shortcuts and save money producing low-quality content.
178. SMX – Organized by Marketing Land, one of the best publications in the digital sphere, the SMX conference is an annual event that started back in 2007 and now takes place several times a year, in different locations like Seattle, New York City, Paris (France), Munich (Germany), and London. It always features the best thought leaders in the market.

Find paid links on the page and check that links that should be nofollow are nofollow. I have on-page tool NoFollow for Chrome installed. This browser extension is excellent for quick page hyperlink analysis. it highlights rel=nofollow links on the fly which I find useful.

The following is our complete list of the top SEO company rankings in the United States. We have evaluated several hundred SEO firms for the list, but have narrowed it down to the top 50 SEO agencies as ranked by our scoring system. We look at several different data points ranging from the effectiveness of the SEO firm’s own internal search engine optimization efforts to the quality of their customer service. We take great pride in our SEO Agency rankings. To learn more about our ranking criteria and how we developed our scoring please click here.

Sampling also presents some limitations to the accuracy of your data. Google Analytics limits reports to 500,000 randomly sampled sessions to reduce server load and provide quicker response times. In some cases, margins of error are significant, however, for large segments of data, the sample size is accurate enough for most users.

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).

The Microsoft SEO Toolkit combines quite a few different tools into one. Used together, it can analyze your site and provide recommendations on how to make your site’s content more SEO-friendly, including tweaks to your sitemap and robots.txt. Sorry to all of the Apple folks, this one seems to be Windows-only!

Leave the pages up. If the items will be in stock later, leave pages up just the way they are. Don’t delete, hide or replace them. Don’t add another product to them or redirect visitors to other pages.

Let’s say you’re looking for bloggers to outreach to for backlinks and content sharing. Where do lots of bloggers spend their time? Blog comments where they try to connect with their favourite authors.

Each page on your site should ideally have a unique title, which helps Google know how the page is distinct from the others on your site. If your site uses separate mobile pages, remember to use good titles on the mobile versions too.

1. Keyword research is the first step in SEO. Take the time to figure out what words are used by the people you want to visit your site, and then use these words on the relevant page. In particular, make sure you use these keywords in the first few words of your page title because this is the most important bit of the page from a search engine’s perspective.

Blog tags and archives are generally pretty useful features. They help to organize your content and make it easier for users to navigate your back catalog. They can also result in a duplicate content problem.

One of the most important ways to find good links for SEO is to do a competitive analysis. In this video blog, John Lincoln covers how to do a competitive analysis. This is one of our SEO companies best services.

Google recommends adopting responsive web design (RWD) – a web design technique that allows developers to build website following a mobile-first approach. Websites built around RWD techniques will always look and function great on all devices.

On many blogs, the title for blog posts is still “Blog title » Blog Archive » Keyword rich post title” or “Blog title » Keyword rich post title”. For your WordPress blog to get the traffic it deserves, this should be the other way around, for two reasons:

Wow, it’s going to take me a while to go through all of this and learn this amount of SEO information. I booked marked this page and will use it as a valuable recourse. I love how you have outlined the Topics and the general layout makes it much easier

The advantage of Ubersuggest is that it gives thousands of suggestions from real user queries. This means you can use it to get inspiration for your next blog, or even optimize it for SEO purposes. And the good thing is that it’s free.

When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:

I couldn’t actually do my job without it. The fact that data is backed up as it is added in real time is incredible and something I can’t live without. I’m quite comfortable with the formula side of things and it’s easy to set up a semi-automated reporting system using it. I can take a CSV from Moz Pro or SearchMetrics and turn it in to an easily readable spreadsheet with real time graphs, updating as the data is entered.

Alongside the expansion from traditional marketing endeavors towards a more digital and online approach, a number of industries which have often relied on traditional marketing will be making plans to expand their online presence over the next 10 to 15 years. Businesses within the healthcare and financial industries are searching for new ways to reach an online audience.

Moz Local (Ex. Get Listed) is a free tool that shows a multiple number of things including but not limited to where business listings are present for your company. It will search about your company on the most important platforms like Google reviews, Yelp, Insider reviews etc.It would show you if any of these places do not have your listing. It helps determine if the information is correct and a lot more features.

So, as you begin selecting keywords to focus on, consider what terms you know are relevant to your industry. From here, you can use a range of keyword tools to find relevant terms, determine the feasibility of each for your site, and much more. When it comes to using your keywords, however, you’ll need to add them across your site in various areas. In terms of content, shoot for the aforementioned keyword density, while also ensuring each page matches the user’s intent. In other words, consider what you think users would want to read for a specific search query.

What a good list, I found some great inspiration, thank you 🙂 In addition I recently came accross these guys’ blog, among other industry-related content, they have two nice tools that you can guys try for free. I use on of them even via paid version for my keyword research, so far so good. Give them a try, they help a lot 😉 https://mangools.com/blog/2016/09/05/dive-into-google-serp-with-serpchecker

Thanks Brian, I love every tips and SEO strategy which comes from your blog. It took me two days to read whole article because of busy schedule but I could stop my self to read it all. I loved all ideas but best one I liked is wikipedia linkbuilding creation.

I’d add one thing to number 5: Writing good copy is crucial not just for your Title/snippet, but for your whole page, especially your landing page. You want people to stay on your page for a while and (hopefully) even navigate to other pages you have. Google looks at bounce rate and where they go after they hit your page. Learning to write good copy can not only increase conversion (if you’re selling something) but make your content more impactful and engaging. There are free books at most libraries or online to help.

The best “SEO tool for excel” that I’ve used so far. Easily check a site’s backlinks (via ahrefs or Majestic API), social shares, HTTP status, word count, external links and more. All from within Excel.

Page authority and ranking changes every day, so you want this tool to keep you up to speed with rank tracking instantaneously. If you do link building for clients, this tool can help you generate custom reports for each site, giving them the information they need for resource spending.

As you already know that the secret to attracting the right audience is to create and release excellent and relevant content on their website. The tool not only allows you to get the best content marketing but also helps you in delivering the content through a fast and reliable network to the audience.

Cool Feature: “Page Levels” reveals pages that are deep down in your site’s architecture (jn other words, several clicks away from your homepage). Pages that are lots of clicks from your homepage are sometimes hard to get indexed. So this helpful feature can help you find these pages…and bring these pages closer to your homepage.

Guest blogging is a strategy that many SEO companies were doing too much. This caused it to frowned upon, however, it is still a great way to build brand awareness and grow referring site traffic. Guest blogging is the guest speaking of the Internet and it really works. Learn about advanced ways to find these opportunities.

This platform works by offering Google+ users a plethora of statistics on any given Google+ user. You can find out data on comments, average number of +1’s and follower history. You have the option of using its Google Chrome extension or circlecount.com to take advantage of everything it offers. It provides a guide that a user can refer to in case they are having trouble using the SEO site tool.

Keywords are the words or phrases people type into the search engines to find the web sites they’re looking for. Learn how to identify the best keywords for your site and how to integrate them into your title tags, headlines and page copy to improve rankings.

Further, the best part of SEOPressor is its ability to stop you from ‘over optimizing’ your website. This plugin alerts you directly by bringing problematic areas to your notice. For example, the plugin issues warning if the content is over-optimized for a particular keyword, and helps you take the proper corrective action.

Buzzstream is my favourite outreach tool at the moment. I regularly produce infographics for my blogs and that means having a good quality CRM at my control which allows me to maintain relationships with my contacts, monitor my link building activities and help me to scale up my outreach efforts.

Search is growing at a great pace and tools like these add on productivity like anything. Have been a strong believer of the Data Driven decisions and most of these tools help with the same in an amazing way!

The Broken link finder allows you to hunt for broken links page by page. It works by proactively searching the Internet for the broken link. It’s as easy as searching for a keyword, and the broken link finder will scour the web for broken links and serve them to you on a silver platter.

Victorious SEO will provide the solutions to many problems that businesses have when they are trying to engage in digital marketing campaigns. The importance of SEO cannot be overstated when it comes to a digital marketing campaign, because this is how a business can make sure that its web page is actually visible to its desired clientele. This firm makes it a habit to keep track of customer results and make sure that the work they are doing is paying off for their clients. They have been verified and recommended by many well-known organizations, due to what they have to offer, which includes data driven methodology.

Screaming Frog is the first technical SEO tool that I ever used. And it still holds up today. Great for quickly identifying technical issues that’s holding your site back from the first page. Free version works well. But to get really down-and-dirty, you definitely want to splurge for the full paid version.

A good SEO campaign relies on not only implementing changes but also measuring the impact of those changes, seeing what works and doing more of that. Two great Analytics packages to measure results are Google Analytics and getClicky. Useful plugins for these analytical packages are MonsterInsights and our Clicky plugin.

Even if you do not have a dedicated team for SEO, it is important to stay on top of things. By doing a checkup every now and then, you can see how your most important pages are ranking, if there are any increases to website errors, and how well your organic search traffic volume is trending.

“Being an SEO firm is kind of like being a graphic designer. It doesn’t take much to call yourself a graphic designer; anyone buys a copy of Photoshop and suddenly they’re a graphic designer,” he says. “It’s hard to separate who is really an SEO firm and who’s going to be a black hat spammer.”

Your IT team understands the importance of securing the network against data breaches from external threats. Regardless of your efforts, data breaches usually begin from inside your network, often due to lax or unenforced security policies … Continue reading…

I’m kind of cheating a little bit with this one, as technically it’s a freemium product. However, I’ve found it offers enough information to be useful as it’s free incarnation. It scrapes your site and tells you of any inefficiencies, even offering checklists to complete. A great tool to get an overview of your site and competitors.

In the example below, when you click on the link with anchor “increase the intensity” you will be redirected to a page with-in the website to find out more information on how to increase the intensity of an exercise.

There are far too many SEO tools out there, more than you can find the time to try and evaluate. Now you don’t need to waste your time checking out all possible alternatives and find the best SEO software for your needs.

SEM traffic is considered the most important source of Internet traffic because it is targeted. It is widely accepted that people use search engines to find a solution to a problem, an answer to their question or to learn how to do something.

Boost your own link building performance by analyzing up to five competitors at once. You can the value and history of every backlink on your competitor’s site and use the best ones to enhance your activities.

The Keywords Explorer suggests relevant keywords from over three billion keywords already in use. A keyword difficulty score and keyword metrics help you make educated decisions about which keywords to target. Search volume trends give insight into search behavior and ranking history.

I thought of something when I read about the SeedKeywords tip. I’m not sure if you’re familiar with mturk, but you could easily get 100 responses from users on that platform for less than $2~ using that strategy.

Over The Top SEO LTD also known as O.T.T is an international Full Service Digital Marketing Company that specializes in Search Engine Optimization (SEO),Online Reputation Management (ORM), Lead Generation, Unique & Advanced Marketing Techniques and …..

Moz analyze your website content links and placement in search result I recommend that this tool helps you to improve your Search ranking with the help of moz Webmaster you can research competitors link structure and monitor social media all from one interface by using moz you can research important keywords analyze on page content and lots of things

All search engine marketing platforms work on a bidding system, where advertisers place bids on certain keywords and audiences. Whoever bids the most, ranks the highest. The good news is, you only have to pay enough to outbid the next highest bid, so even if you bid $1,000 and the next lowest competitor bids $11.74, you’ll only have to pay $11.75.

The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are four negative (or black hat) SEO tactics to keep a keen eye out for, and how you can protect your site – and your business – from being a victim.

Local SEO is just like customary (organic) SEO. The only difference is you have to go a step further with your local SEO campaign. For instance, don’t forget to add your city/state in title tags, headings, content, URL, and alt text. Additionally, don’t forget to claim a Google My Business page for your outfit. It’s free, so don’t wait.

168. Investing in SEO – Although this article is not related to taking your first steps in search engine optimization, I wanted to introduce it anyway because it throws light on the practical aspects of working in, and with SEO. In it, Jeff Sauer discusses how PPC is commonly favored in detriment to SEO simply because it delivers immediate results, and success (or lack thereof) can be easily measured. As a future optimizer, you may have to deal with customers and educate them on how your work brings improvements. Sauer’s article on Proving SEO Value is somewhat related, and worth a read.

One key concept to note about adding or using keywords in the copy is to be careful to use your keywords effectively and naturally for the reader. Do not blatantly integrate your keywords inside your article. Also, do not over emphasize keyword in the article. Here is an example of how not to write:

Logical keyword grouping and account structure can help you achieve higher click-through rates, lower costs-per-click, and generally stronger overall performance, and keyword research can help you think about how to best structure your account.

13. Refresh your Website with new content and pages regularly. One easy way to do it: Find related subject RSS feeds and add a couple to your Website too. I like Google AJAX Feed and WebRSS for this, and there are more here.

Majestic is a great tool for finding backlinks that point (or pointed) to any website. It has quite a big index (231+ billion URLs in fresh index vs 613+ billion pages in SEO PowerSuite) and it is more modestly priced than Ahrefs (although it’s still much more expensive than SEO PowerSuite). However it is only focused on finding links, and not on determining their relevancy and quality. Usually what you would do is, find links in Majestic, then still analyze them with SEO SpyGlass (part of SEO PowerSuite toolkit). You can just as well use SEO SpyGlass for both, finding links and analyzing them.

Linkody is one of the best and most widely used Search Engine Optimization tools available in the market. They even provide you with a free trial so that you can sample their service. Linkody helps you answer two fundamental questions without much effort and time:

How do you determine all these factors? You can read the developer’s promotional materials, contact them directly or inspect the demo. What to look for? Right click on the demo and choose “View Page Source” or something equivalent. You need to focus on the first part of the code – the area between and tags. Find tags e.g. or .

A good headline. Your headline should be compelling and direct, interesting but not so clever that the topic of the page isn’t still obvious. A compelling headline tells someone they’ve found what they’re looking for and encourages them to read on. Try to match your heading with a trigger word (i.e., why, why, how, or when) that matches the visitor’s intent.
A lot of content marketers struggle with optimizing their blog posts for search. The truth is, your blog posts won’t start ranking immediately. It takes time to build up search authority. But when you publish blog posts frequently and consistently optimize them for search while maintaining a reader-friendly experience, you’ll reap the rewards in the form of traffic and leads long-term.
Google is making great strides in local and that’s why I’m starting the best practices guide with Local. The Web is increasingly local due to the exponential growth of mobile devices due to their affordability across the world. Google understands this trend (they own Android for God sakes) and are actively pursuing a more intuitive local search experience. As mobile phone usage increases over the next 10 years, so will attention towards the local search experience. Local is an extremely important marketing channel to focus on when planning your 2016 strategy, if you have local business.
You’re smart to worry. You can spend thousands of dollars, and months and years of time before you finally find out your SEO agency’s ripping you off. Businesses go bankrupt when they trust the wrong one.
The release of Penguin 1.0 in April, 2012 shook up the SERPs, affecting around 3% of all search queries in English, German, Chinese, Arabic, and other popular languages. Since then, there have been at least five major Google Penguin updates:
Google has stated that its does not use meta descriptions as a direct ranking factor. However, meta descriptions are still an important element to optimize, because they can help increase click through rates (CTRs) from the SERP. The meta description is an area that you should use as your pitch to get your targeted audience to click on your SERP listing over competitors. For best practices, keep meta descriptions between 150 to 160 characters, so that they don’t get cut off on the SERP. Also, always include an unique meta description for each page with a keyword from your topics. If you cannot write a unique meta description for each page, then a missing meta description is better than a duplicate description. If you have a missing meta description, Google will do its best job to create one for the page.
To provide a more useful/actionable recommendation for 2017 I highly suggest looking at underperforming but related posts on your site and then combining them into a single MONSTER post. To continue to cutt through the noise you need to do something exceptional and combining multiple posts into a single MASSIVE post can really help you do that.
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Even though I know all these tips and school my clients on them incessantly I still find myself slipping up now and then. My most common mistakes come from falling back on the time-saving shortcuts of my early website designing days, when brevity was favored over breadth, and of course prior to anyone thinking about SEO.
As for your second question, in Google Search Console, you can use the Data Highlighter tool to categorize specific text to help Google understand this data and data on other similar pages. However, this does not provide you with the Schema markups. Here is a video on the Data Highlighter: https://www.youtube.com/watch?v=WrEJds3QeTw
Add user generated content. It can effectively differentiate your product pages from other duplicates on the Web. Social media works well. Endorsements and reviews from happy users or customers will not only enhance your SEO campaign but also boost sales conversions.
You also get timely reporting and 100% transparency. You’ll know exactly what’s being done, why, and what it’s doing for you. If you don’t understand, you can talk to our owner directly to get 100% clarity.
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.
Easy, right? Grab those URLs, set up some 301 redirects, and jump into Step 2. This is where the magic happens, and what makes this hack so invaluable: If your site has Broken Inbound Links, then so will your competitors.