SEO Best Practices

Leave the pages up. If the items will be in stock later, leave pages up just the way they are. Don’t delete, hide or replace them. Don’t add another product to them or redirect visitors to other pages.

UpCity – This is an especially good tool for those that are new to SEO. They offer a checklist of tasks to complete when you are just getting started to make sure you cover all your bases. This is worth checking out if you are looking to simplify your SEO experience.

I do also use AHrefs if I really want to double-down, so to speak, on backlink research for a site and ensure I am getting the most available links to a site (after I have looked at Majestic data, of course).

Outspoken Media recently went through a SEO audit RFP process in which one of the other vendors was a “Top 20 SEO.” We didn’t consider the other firm a direct competitor, so this was intriguing to say the least. What they did have was a badge on their homepage that proudly stated they were a TopSEO! In this situation, we weren’t a good fit for the client regardless of the badge, but the situation really bothered me. Rather than diving into a tirade on TopSEOs, I’ll let Aaron Wall explain why TopSEOs is a scam.

Google Webmaster Tools or GWT enables Google to communicate with the webmasters. It alerts you to the issues of your site and even detects it if your site has been infected with malware. In my view, this is a must-use tool for every SEO expert.

It allows you to listen directly to your customers about their likes and dislikes. Use it to improve the relationships with your customers. You can use the Hootsuite to find the number of times your website has been mentioned on the sites like Facebook and Twitter. It comes with a meter that decides how the people are reacting to you and your business. If that is not a measure how good your company is, nothing else.

Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.

Once your website begins ranking well in search engines, hopefully you will begin to see an influx in traffic. Google Analytics and Site Catalyst allow you to track your traffic by keyword. If you run these reports on a regular basis, you can get an excellent snapshot of how your website is doing in the search engines. By monitoring your keyword traffic, you can determine which keywords need more reinforcement in your future content. Knowing your traffic is important when considering your next step.

San Francisco is not only a great place to visit; it is also an amazing place to live. It provides significant opportunities for those who live in the area, including the opportunity to build your own business. If you want a thriving business in San Francisco, you’ll need to invest into developing your SEO presence with a San Francisco SEO agency.

Multimedia phone – These are phones with browsers that are able to render pages coded to meet XHTML standards, support HTML5 Markup, JavaScript/ECMAScript but might not support some of the extension APIs in the HTML5 standard. This generally describes the browser in most 3G-ready phones that are not smartphones.

The absence of an industry technical standard means SEO practitioners have two major options: take their tools data at face value or use multiple tools and aggregate the data as best as possible. When selecting an SEO tool, it’s important to know how it collects and analyzes the data so you have a full picture of what your final numbers truly represent.

3) Majestic – You’re going to need acess to good link checking database if you are building an SEO campaign. I flip back and forth between Ahrefs and Majestic in my preference, but you can’t really go wrong with either.

In the early days of SEO, you could pepper keywords into your on-page content and watch as your website moved up to the top of the search results. Today, search engine’s algorithms have become more complex, relying on a variety of signals to determine where a site should rank for certain keywords. That being said, there’s a select few tactics essential to any SEO strategy—no matter the type of business at hand.

Hey Priya, thank you for passing by, and taking the time to read. You should be able to improve your SEO, just remember SEO is a continuous process that goes on as long as your site remains live. Let us know how that goes 🙂

Great list Sujan! I absolutely agree with all your points here. Mobile friendly website is really important to achieve user experience, if the user was not happy browsing your site using their mobile phones or tablets, they will immediately leave the site, but if the user is happy because it is user friendly then they might stay long in your site and when this happen, the search engine will also become happy. Having a mobile friendly website is now a requirement in order to improve your site ranking. On page Optimization is what I am doing for how many years, and one thing that I am very sure, it will help boosts the ranking in Search Engine.

1) SEO Knowledge (not to mention marketing and branding knowledge). Most important tool you can use SEO. Hands down.With SEO knowledge of what really Google is using to rank these days, then all the other tools become useful. Without it, all the other tools are useless as you don’t know what to look at and waste your time focussing on unimportant stuff. Or worse, even hurtful stuff.

Gotta start with analysis. I pull my data from Moz and SEMrush. SEMrush is my go-to for competitor keyword research. For backlinks, citation opportunities and rank tracking I go straight to Moz. And I can’t live without my mozbar. At Stream Creative we set up our client campaigns using both of these tools.

Ignite Visibility has cleaned up many Google penalties from other companies. It is not a fun process, but something we plenty of experience in. In this article, we cover the Google Penguin update. This is a link penalty that websites get when they build too much anchor text to their website.

Dominick Frasso is SEO/SEM Specialist at Vistage International, a membership organization that helps CEOs build successful companies through business coaching groups, executive coaching and executive development opportunities.

Website speed is a ranking factor. Even if it’s not a critical one, it’s something to consider if you want to create a good overall user experience. Websites that load in more than 5 seconds can be labeled as slow by Google. 

I usually add around 2-3 links to internal links per post, depending on a) the length of the post and b) what makes sense for that article. Just like with outbound links, internal links (probably) give clues to Google about a page’s relevancy.

Keep in mind that SEO takes time. You won’t see improvements by following the tips in this tutorial overnight, so don’t be discouraged if your traffic doesn’t jump through the roof right away. And, don’t expect to use this search engine optimization tutorial tips once and then forget about them. Make it a practice to keep these SEO tips in mind whenever you update your website, go through a redesign, or plan a new site. Also, keyword popularity and competitiveness changes over time, so revisit your targeted keywords periodically to see if they still draw traffic.

Sharing projects with multiple teams improves workflow and teamwork opportunities. The SEMrush enterprise solution eliminates the need to resync with team members on a regular basis. Communication and synergy happen online.

Great post. It’s crazy that some firms benefit just because they can afford to be on some list. There’s no way a smaller firm could afford the fees that are associated. This obviously doesn’t mean that they don’t do good work. Reading client testimonials and case studies is a much better indicator of trust.

Each image should have a relevant name, ALT tag, and description. Captions are also good for your pictures to describe with text what your image is about. By doing SEO for your images, you also get higher chances to rank high in Google Images.

When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.

There are a few places you can start for recommendations. Ask other business owners you trust and work with. Ask vendors you discovered through a Google search – after all, you found them, didn’t you? Check SEO groups and online forums like Search Engine Marketing Professional Organization, High Rankings and Search Engine Guide.

Over the past year or two, we’ve also seen Google begin to fundamentally alter how its search algorithm works. Google, as with many of the tech giants, has begun to bill itself as an artificial intelligence (AI) and machine learning (ML) company rather than as a search company. In essence, Google is changing what it considers its crown jewels. As the company builds ML into its entire product stack, its core search product has begun to behave a lot differently. This is heating up the cat-and-mouse game of SEO and sending the industry chasing after Google once again.

3. Take action: Just monitoring data isn’t enough. You must identify the actionable items to keep improving. Know what to look for and why. Spot problems with indexing, duplicate content, manual penalties from Google and more. Fix the problems promptly.

The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction.

2. MOZ: Moz is a great research tool to build links and to go after your competitors links. This is also helpful to determine website ranking in the SERP and to calculate Domain Authority and Page Authority, among other helpful abilities.

You can run the SERPs Rank Checker in either of 2 ways. You can input the keyword and your website and see where you land in the results or you can leave the website field of the tool free to view the top to bottom list of the results for the given keyword.

1. SEMrush: There is a reason this tool was voted the #1 keyword research tool by 58 online marketing experts. I use the tool every single day to perform keyword research for both SEO and PPC campaigns. It saves me thousands of dollars in wasted ad spend by being able to quickly see what is, and is not working for my top competitors. I’ve been using the “Pages” report a lot lately to find out which content is driving the most organic traffic for the competition. I wrote a 10,000 word SEMrush review here. It covers 24 actionable ways you can use the tool to build successful online marketing campaigns. 

I just started blogging about a month ago, and I would like to see the number of visitors of my blog increase but I am having trouble doing so, not sure if it’s because I have a free wordpress.com blog.

Black Hat SEO is just the opposite and is not at all recommended. This strategy focuses primarily on and around “poking holes” in search engine algorithms, or finding loopholes. The intent of Black Hat SEO is to manipulate the search engine ranks in order for your site to receive traffic. Buying links, keyword stuffing, invisible text and spamming blogs are just some of the popular Black Hat strategies. These techniques will not provide long-lasting results – and will most likely get your website blacklisted by search engines sooner than later.

SEO Report Card gives a detailed overview of the performance of your websites in Yahoo, Google, and Bing. It analyzes and provides reports on content and also provides strategies for improving on and off page SEO campaigns.

Any time you skimp on the marketing and advertising of your business, you can always expect disastrous results. However, when you invest in a cheaper SEO Dallas service that you can build upon later to grow the results exponentially, you save money in the short term while improving your results dramatically in the long term.

Hello. We can offer you to try our new SEO tool – Key Collector (http://www.key-collector.com). It’s perfect for keywords collecting and organizing. You can request a free licence promo-code in replies!

As an SEO and internet marketing noob, this is the perfect list. I will inspect it in depth and squeeze all the value from the resources you have so kindly shared here. In time I hope to invest in all the tools you recommend in your video tutorials both paid and free but we all have to start someplace and being resourceful is essential.

I revised and updated my SEO best practices guide to be more relevant for 2017 2018. I will update this page with a plethora of new insight before the clock strikes midnight on 12/31. I will focus mostly on local SEO since that search experience saw the most changes in search results.

Unlike the pioneers of SEO, who learned everything the hard way, and struggled to gather information, new generations have it all handed to them. However, the information is not always structured. You need to approach more than one resource in order to get into the subtleties of search engine optimization.

Now, you might argue that no idea is truly original. I’d agree with you. But I’m not saying you need to be a pioneer of your industry in order to create great content. You just need to be different enough to make your mark.

MozBar is accessed using a toolbar even though it can be integrated into search engine result pages. It provides a lot of crucial information related to SEO like alt text, meta tag, title tags, contents of the web page and the likes.

SimilarWeb — Estimated traffic metrics for (almost) any website. It also tells you where that traffic comes from (e.g. organic, paid, etc) and even lists top referring domains. Very powerful for competitive research.

Bing Webmaster Tools also has an SEO Analyzer which helps you identify the problems on your website, and provides suggestions on how to fix them. Its other features include Markup Validator and Keyword Research which allow you to see the schema and the query volumes on your page or content.

In this PRO seminar, you’ll learn how to organize and label your website content for a greater impact on SEO and search engine marketing. You’ll also learn how social media can impact your search engine marketing strategy by generating natural links and how to cater to customers using a variety of devices. Make sure both your target audience and search engines can find your site by learning today’s most effective best practices for findability. more

Run the spider and it will grab information on your pages. Links, page titles, redirects, 404s, heading tags, status codes, attribute lengths, anchor text, alt text and numbers of internal backlinks, numbers of external links on each page. Quickly identify click depth, see canonical link information or meta-refresh directives. And more.

Unlike many smaller, less established SEO firms, SEO Agency’s digital strategists have the capabilities and expertise to organise multi-faceted campaigns designed to achieve your desired outcome, whether it includes SEO, or a combination of online marketing strategies and services.

In the enterprise space, one major trend we’re seeing lately is data import across the big players. Much of SEO involves working with the data Google gives you and then filling in all of the gaps. Google Search Console (formerly, Webmaster Tools) only gives you a 90-day window of data, so enterprise vendors, such as Conductor and Screaming Frog, are continually adding and importing data sources from other crawling datasbases (like DeepCrawl’s). They’re combining that with Google Search Console data for more accurate, ongoing Search Engine Results Page (SERP) monitoring and position tracking on specific keywords. SEMrush and Searchmetrics (in its enterprise Suite packages) offer this level of enterprise SERP monitoring as well, which can give your business a higher-level view of how you’re doing against competitors.

Google Data Studio allows you to integrate data pulled directly from your Analytics to generate free custom reports. Once you find or build a custom template you like you can even have the report generated automatically each month, saving lots of time.

Old content can be a liability. But, it can also be a massive asset for SEO. In this post, we talking about evaluating the potential for your old content and using it to improve overall SEO and the rankings for those older posts.

Great content is essential for a successful website, but if you write posts on subjects nobody searches for, you’ll never get any real search engine traffic. That’s why a smart search engine optimization strategy begins with choosing the best keywords. There’s no point being on page one for a search term nobody uses. The best…

Keyword Research – Starting with competitive keyword research, SEMrush.com (or Alexa.com if you can afford it) is an amazing tool for finding out who your competitors are, what successful keywords they rank for, and soooooo much more!

I got you covered in this guide! Here is my list of the 100+ best SEO tools that you should be using in 2017.  I have done the heavy lifting for you by compiling a list of recommended, tried and trusted SEO software reviews. Rest assured, you can rely on them for their outstanding results as I use them daily for my at SEO Expert Brad.

There are a lot of what people call the best SEO tools out there. So, you have to do your research if you want to get the right tools. Don’t be fooled by marketing and find out what other people have to say about the product before putting money into it.

Search engine optimization (SEO) is the process website owners use to help search engines find, index, and rank their web pages, hopefully above competitors’ websites. While there are several search engines you can rank on, including Bing and Yahoo, the majority of Internet search (80%) is done through Google. As a result, most SEO tips you’ll come across are geared toward getting noticed and ranked by Google. 

In Module 3, we’ll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you’ll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You’ll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms.

This domain was formerly TheTruthNetwork.com, which is obviously a name that has nothing to do with local SEO and website marketing. For this reason, people often used to ask me why I chose it. The answer is, it was always meant to be a place where people could connect and network with others of like mind and/or discover even greater truths about who they are and why they are here on this planet, and not what it became.

Note: To use Google search console, you need to verify the ownership of the domain. after successfully linking your website with GSC, Google will reveal all the data and the analytics of your website.

Link text is the visible text inside a link. This text tells users and Google something about the page you’re linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you’re linking to is about.

Well done Lia, I have been using SEO Post Content Links plugin on wordpress. It supports internal linking for all languages. It saves the linking in the database and doesn’t touch your existent content tests (post and pages) statically.
BrightEdge – This is one of my favorite tools for custom reporting, keyword tracking, storyboards, and competitor comparisons. For an SEO manager this is an incredibly valuable tool to stay ahead of the game and track performance.
To find the most recent industry news and free DIY advice, try starting with one of these topics: Google’s algorithm updates, seo, social media, content marketing, or website branding. Be sure to sign-up for our feed.
31. DistilledU – Short for Distilled University, is a great resource for beginners to learn the basics of SEO. This link takes you to their SEO 101 class and Further SEO, if you find it useful to deepen your knowledge within this source. You have to pay for this course, but it is very thorough and well explained. One of the main points recommending it is the fact that each module ends with an interactive quiz that helps you review what you’ve learned. The modules are also nicely broken down, so you learn at your own pace, when you get the time.
Use of Header Tags (H1, H2, H3) on Titles and Subheadings – On page content should utilize subheadings to divide it into smaller pieces. This adds visual interest and makes it easier for a website visitor to skim the content. Use of Header Tags on titles and subheadings can also be used to indicate importance to search engine bots.
Look at the geographic performance of each campaign at the city or even zip code level. Smart advertisers will apply geographic bid modifiers based on performance. This information is available in the location tab of each campaign.
People – Tools are okay but people are where the real power comes from. I would much rather have even a small group of people working with me than have the world’s greatest tool but without any people resources.
It’s exceedingly easy as an SEO team to spin your wheels trying to optimize a term into which your business will never be able to break. Difficulty scores quantify that potential opportunity versus risk proposition into one number, which is why we spent a lot of time in this roundup testing how effectively each tool represented keyword difficulty.
While HTTPS is not a major ranking signal, Google is still conducting tests and might decide to strengthen it in the near future. Just the other day, they published an article on securing your site with HTTPS. The post outlines the importance of site security, best practices when setting up HTTPS and how to set up HTTPS on your HTTP site. You should be in good hands.
Lost Love Spell or Spells are used or performed, if you have lost your loved one and all the efforts that you have tried have failed and there is no way that you can get him/her back. Lost love spell might bring your love back. Also if your love is with someone else then by the power of this spell your love might break his or her relation and may be with you.
Unlike many outreach platforms that are clunky and confusing, PitchBox is a breeze to use. Just enter a few keywords and the tool scans the web for people to promote to (and automatically grabs their contact info). Then reach out to them and track your results.
105. 15-Minute SEO – Short, but very to the point and actionable dictionary dealing with several factors of SEO, on-page optimization and link building. I recommend it because it grades every factor by importance and influence, alerting you on which practices are positive, null, or may have a negative influence on your optimization efforts. Pay attention to outdated relevancy however – this one ranks the keyword meta tag as a positive factor, when it is actually null or even damaging to your SEO efforts.
Wow, it’s going to take me a while to go through all of this and learn this amount of SEO information. I booked marked this page and will use it as a valuable recourse. I love how you have outlined the Topics and the general layout makes it much easier
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
A very well-crafted article Brian. I would add that with so many potential link building techniques there are still SEOs who waste their time in applying the same old school ineffective linking techniques. May they learn new SEO soon.
FAQfox is a question scraper tool. I like how you can choose the websites that FAQfox scrapes. So if there’s a particular site that your target audience hands out on (for example, Reddit) you can ask the tool to only search that site.
USA | UK | Australia | Brazil | UAE | Canada | China | Egypt | Germany | India | Indonesia | Ireland | Israel | Japan | Malaysia | Netherland | Pakistan | Philippines | Singapore | South Africa | Spain | Sweden | Switzerland | Turkey | Argentina | Thailand | France | Costa Rica | Italy | Kuwait | Saudi Arabia | Russia | New Zealand | Bahrain | Oman | Belgium | Finland | Iceland | Austria | Denmark | Qatar | Luxembourg | Norway | Armenia | Aruba | Bahamas | Bangladesh | Barbados | Belarus | Belize | Bhutan | Bolivia | British Virgin Islands | Bulgaria | Cambodia | Cayman Islands | Chile | Colombia | Cuba | Czech Republic | Dominican Republic | Ecuador | El Salvador | Estonia | Ethiopia | Fiji | Greece | Guatemala | Honduras | Hong Kong | Hungary | Jamaica | Jordan | Kenya | Laos | Latvia | Lebanon | Libya | Lithuania | Madagascar | Maldives | Malta | Mexico | Mongolia | Nepal | Nigeria | Panama | Papua New Guinea | Paraguay | Peru | Poland | Portugal | Puerto Rico | Romania | Saint Lucia | Slovakia | Slovenia | South Korea | Afghanistan | Russian Federation | Sri Lanka | Taiwan | Trinidad and Tobago | Ukraine | Uruguay | Venezuela | Vietnam | Yemen
You might’ve noticed that I’ve been doing that from time to time throughout this blog post when I think it’s helpful for our readers. Not only will internal linking help keep visitors on your website, but it also surfaces your other relevant and authoritative pages to search engines.
Having an effective optimization strategy has a huge impact on the cost per acquisition. Each account is going to need custom optimization strategies depending on and how it has been built out. However, there is a set of best practices that can be used in all accounts on a regular basis to maximize performance:
In May 2017, Google issued a warning against excessive guest posting on questionable sites: “When Google detects that a website is publishing articles that contain spammy links, this may change Google’s perception of the quality of the site and could affect its ranking.”
When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.
It is a double edge sword though because at times potential clients initially feel we are not a great company to work with since we are not ranked within the top 10 and they are often weary when I explain that Top SEOS is not all its cracked out to be. The idea that SEO companies could pay for top listings, which we never do, seems “too pure”.
The theme should also support the correct usage of headings (h1, h2, h3…h6) and title tags. You should also go after WordPress themes that integrate the Open Graph meta tag to enhance social media sharing.
2. Buzzsumo – If rankings are dependent on social signals and links, Buzzsumo can find you the best content that will give you both. Since you can see who has shared similar content to the piece you write, you have proof of concept of who to reach out to. How do you reach out to them? I use…

Yes, this should be an element of any comprehensive SEO campaign, but many would argue that this will more and more become its own discipline. When Google Maps are displayed for a search query, they take a dominant position in the results page.
Linkody lets you know you when you get (or lose) a backlink. It also provides info on your new backlinks (like Mozrank and anchor text). Cool Feature: Linkody emails you when a competitor gets a new backlink. That way you can swoop in and try to get the same one for yourself.
You can choose from databases across the entire world, and from different services that use Keywords, like Amazon and even Twitter. I’d like to see a keyword tool for YouTube too. But, it’s no huge loss right now.
I use Analytics, GTMetrix, Screaming Frog, Yoast SEO plugin and other reliable programs to test various aspects of my site. While I certainly want and need to make sure any incorrect urls are redirected, I certainly don’t want to redirect unnecessarily.
Often I’ll run a search in Google for podcasts, product reviews and guests posts using Google’s Advanced Search Operators, and then import them into our software to get contact information so I can do outreach from that.
Follow the best practices above to enter 2018 at a competitive advantage in the world of SEO. If you’re concerned about website optimization, increasing site visitors, and improving page rank, perform a technical SEO audit. This will set you up for SEO success in 2018.
Copy and paste the following answer:”Before answering your question, let me remind everybody that in online marketing website owners build their websites on various platforms such as: wordpress, magento, HTML etc.
To compete with SEO, it’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn’t just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog
Incredible post. I’m trying to imitate your copy-writing style and SEO techniques on my blog I just started. I’m strapped for cash and looking to build links myself. What would you say is your #1 link-building recommendation for a brand-new website and a tight budget?
SEO Powersuite is definitely one of the best all in one desktop SEO packages available for Mac and PC. Check your rankings, your competitors, backlinks and crawl your website. It’s a great tool for beginners.
The Link Monitoring tool takes a good, hard look at your link profile and identifies your best-performing links. This can help you determine which link partners you should develop and which ones you should drop.
This checker performs various tests on a Web Page to determine its level of mobile-friendliness. The tests are defined in the mobileOK Basic Tests 1.0 specification. A Web Page is mobileOK when it passes all the tests.
I see now that I’ve been relying on tools too much without full comprehension of my actions. I’ve been trying tools like Moz’s and SerpStat for competitors analysis and KW Planner for keyword research.
97. Fat Free Guide to SEO Copywriting – See what they did there? They used the keyword “free” to get us to click on the link, except they do charge a symbolic sum to download their content. In all fairness, the price is a mere $1.27, and the booklet does touch on important points of copywriting.
If you want to check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability), URL Profiler is the best tool on the market to get the job done.
1. SEMrush: There is a reason this tool was voted the #1 keyword research tool by 58 online marketing experts. I use the tool every single day to perform keyword research for both SEO and PPC campaigns. It saves me thousands of dollars in wasted ad spend by being able to quickly see what is, and is not working for my top competitors. I’ve been using the “Pages” report a lot lately to find out which content is driving the most organic traffic for the competition. I wrote a 10,000 word SEMrush review here. It covers 24 actionable ways you can use the tool to build successful online marketing campaigns. 
Monitor Backlinks is not free, but it gives you so much information about your site without you having to lift a finger. It automates the reporting process and keeps track of your website’s backlinks.
2. Screaming Frog – I http://markets.pentictonherald.ca/pentictonherald/news/read/35871325 Screaming Frog for onsite analysis because it’s a bare-bones, reliable and easy to use crawler. It lays out everything about your site on the table in a spreadsheet format. It shows you all of your pages, titles, H1’s, H2’s, title length, meta description length, any duplicates, what those snippets look like in SERPs, info about images, internal links, response codes, and a bunch of other stuff.
You can get instant insights by obtaining data of both landing pages and queries at the same time. This is especially valuable when you want to find opportunities for content optimization, diagnose changes in traffic and look for landing pages that would be appropriate.
It is important to select a SEO company which truly understands off-page elements which can impact how well a website ranks in major search engines. Effective SEO companies create a comprehensive strategy for off-page which includes aspects of social, blog marketing, social bookmarking, and link building from relevant and legitimate websites around the web. It is also important to find a SEO company which best understands what your company does to ensure a strong relevance between your off-page strategy and your core business.
You can both attract new followers and retain the ones you already have by increasing your engagement. “Engagement” here is a vague word that refers to any type of social interaction—it is “social” media, after all. This starts with basic social media courtesy, such as saying “thanks” to people who compliment your work and responding to questions or criticism about your content. It also extends to finding conversations relevant to your industry and partaking in them to show off your expertise. The more you engage with your users, the more likely they’ll want to keep following you.

One of the most challenging aspects of search engine marketing is understanding which parts of your campaigns need attention and which are performing well. To find out how well your account is doing, try WordStream’s free AdWords Performance Grader.

Apart from buttons, ShareThis has some more featured tool like Viral Notifications, Email list builder, and Social A/B. Using viral notification, you can get notified when content on your site is heating up. In Social A/B, you can test your Facebook post for free. Email list builder is a quick simple customization pop-up which helps to capture the Emails of the visitors for your data.

Any time you skimp on the marketing and advertising of your business, you can always expect disastrous results. However, when you invest in a cheaper SEO Dallas service that you can build upon later to grow the results exponentially, you save money in the short term while improving your results dramatically in the long term.

Honorable mention: Moz’s Open Site Explorer. A great tool for evaluating how a site stacks up versus competitors or how your pages compare to each other in key SEO and site metrics like internal and external links, domain and page authority, LRDs, social shares and more. It’s also affordable for most any SEO, like SEMRush.

Evaluating which self-service SEO tools are best suited to your business incorporates a number of factors, features, and SEO metrics. Ultimately, though, when we talk about “optimizing,” it all comes down to how easy the tool makes it to get, understand, and take action on the SEO data you need. Particularly when it comes to ad hoc keyword investigation, it’s about the ease with which you can zero in on the ground where you can make the most progress. In business terms, that means making sure you’re targeting the most opportune and effective keywords available in your industry or space—the words for which your customers are searching.

When you use any service like Copyscape, you are using Google, Bing or other search engines to search for similar websites and content. There are other options available online including SiteLiner and Screaming Frog. I like to use Copyscape as it is better than the others in the market.

59. Backlinko on Keyword Research – Backlinko generates some commendable and practical visual guides on various SEO topics. This article on keyword research, written by Brian Dean, starts off pretty basic and alerts you on the importance of keywords, but goes on to demonstrate the best methods of searching for the right keywords, providing you with strategies and resources. You can also save the guide as a PDF and keep it nearby as an asset in your first campaigns; it includes compelling notes on the uses and limitations of Google’s Keyword Planner, and offers a few interesting alternatives you should keep an eye on.

FAQfox is a question scraper tool. I like how you can choose the websites that FAQfox scrapes. So if there’s a particular site that your target audience hands out on (for example, Reddit) you can ask the tool to only search that site.

When redesigning your website, bring in an SEO marketer before you invest more time and resources in your site. Many new trendy website designs like parallax scrolling need to tailor to SEO best practices such as pagination.

Thanks for that, took me awhile to go through it but it was defo worth it. I’m just starting seo and I’m amazed how complex it is but i love it. I’m not sure if I can ask here but I’ve come across http://shoestringseotools.com/ that offer Moz, Majestic and Semrush for 29 bucks a month. Has anyone tried this??? Is it a scam??

One overlooked SEO Hack? Easy – crawl budget. It’s a technical SEO hack but a lot of people neglect this. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know?

I personally see little to no value in these lists for someone who is trying to find a SEO agency with which to partner. Maybe I’m wrong and if you believe that I am, please tell me why in the comments.

Great article, but I really miss SERP position zero: featured snippets / rich answer boxes as something to incorporate in a 2017 SEO strategy. The quantity and quality of SERP realestate you can claim with list, paragraph and table answer boxes is extremely valuable.

In this article we cover 50 veteran tips for selecting a SEM company. Pick the wrong company and you could get burned. Pick the right company and you could see massive results! Learn everything you need to know to make the right decision.

Ask them how often you’ll receive progress reports and what tracking processes they’ll have in place to prove your ROI. Osmeloski says some of those tracking techniques may include monitoring the number of e-mail requests, newsletter sign-ups and phone calls you receive.

You can search for blogs that accept guest posts in your niche with Scrapebox. Scrapebox will run all queries corresponding to the term guest post and send you a large list. Doing that manually would take you more than a day.

Moderation is the key here. Google mentioned many times in their documents that internal links should help the users and search engines understand what the page is about. In their examples they always show keyword internal links.

There is one more thing I need to ask… most of the tools you have suggested for purpose, I have gathered. Except the scrapperbox and social media tools… Can you suggest any social media Desktop application… which will let me manage all the social medias together making tear 2 links and RSS feeds and with auto post scheduling. And best if it will be free or low cost.

It’s been said a million times because it’s true. Content is king. The single most important thing anyone can do to help them rise in SER (search engine ranking) is to create and/ or deliver quality content. In fact, a website could make absolutely no effort to enhance SEO factors and still be incredibly popular…

Search engines used to focus on delivering up a list of the best web pages for a search. These days, they’re also integrating video, images, blog listings, product listings and more. Learn how universal search is changing up search engine optimization and how savvy marketers are taking advantage of it to increase their presence in search results.

Cool Feature: Moz’s Keyword Explorer is one of the best keyword research tools on the market. Why? It provides super-helpful info on SERP features that appear in the search results for a given keyword (like the number of Adwords ads, Google News results, and more).

While having a privately hosted domain won’t affect your search rankings, having shared hosting may cause your site to get indexed less. Search engines index based on IP address and when they are multiple IP addresses, search engines can get too many signals.

Cool feature: Go to “Search Traffic”—>”Search Analytics” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).

It also has many other features including Sitemap Generation, Backlink Quality checks like Tool Summary, Linking domain, finding toxic links, etc. As you can see, it provides a plethora of features.  It is also great for “spying” on your competitors with its Competitor Backlink Spy feature.

“OpenLinkProfiler is my top-most favourite FREE SEO tool. This is a web based tool which gives you a complete x-ray of any website’s backlinks. I love this tool because of the advanced filters. Not only can you see all the backlinks of your competitors you can also filter the linking sites for better link building.

1) SEO Knowledge (not to mention marketing and branding knowledge). Most important tool you can use in SEO. Hands down.With SEO knowledge of what really Google is using to rank these days, then all the other tools become useful. Without it, all the other tools are useless as you don’t know what to look at and waste your time focussing on unimportant stuff. Or worse, even hurtful stuff.

For the purposes of our testing, we standardized keyword queries across the five tools. To test the primary ad hoc keyword search capability with each tool, we ran queries on an identical set of keywords. From there we tested not only the kinds of data and metrics the tool gave, but how it handled keyword management and organization, and what kind of optimization recommendations and suggestions the tool provided.

Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content.

From small businesses to Fortune 1000 – hundreds of companies rely on HigherVisibility to help grow their revenue through digital marketing. Utilizing our years of experience and expertise, we are able to customize solutions to meet your specific needs regardless of size or industry.

There are a number of best practices to follow when it comes to internal linking, which you can read more about here. However, internal linking doesn’t tend to attract the same sort of attention and penalty risk as an external linking strategy. If you do what makes sense and feels natural, and don’t go overboard, you should be fine. For example, say you write a post about launching a new company, and in that post you mention how to get funding. If you previously wrote a post about how to get funding, then link to it. Simple.

This is a really good list. Of course, you can’t get the results you want unless you’re constantly testing things and seeing what happens. These tools help analyze the results and change your practices accordingly, which is so important! Thanks for the info!

I’ve recently discovered the tool called Linkody. Linkody monitors my incoming new links and ones that have changed in status. I am able to track competitors new links and also all existing links. It provides every detail of each link to properly analyze the quality so I can decide if I want to keep the link or disavow it. I feel much more in control of my backlink profile now that I’ve discovered this software.

We pride ourselves on our rigorous commitment to sharing the complete scope of our work, including any links we build, onsite changes we recommend, or strategies and tactics we’re pursuing – you can rest assured that our activities are shown to you in full and that we will make our best effort to explain our approach.
Look at the geographic performance of each campaign at the city or even zip code level. Smart advertisers will apply geographic bid modifiers based on performance. This information is available in the location tab of each campaign.
Hi Matthew I am unable to understand the performance of search console as it gives total wrong kw position. it shows good hopes by showing ur kw in good places when the actual kw is not in the space even. I know exact is not possible but it should at least give average position correct.
Over The Top SEO LTD also known as O.T.T is an international Full Service Digital Marketing Company that specializes in Search Engine Optimization (SEO),Online Reputation Management (ORM), Lead Generation, Unique & Advanced Marketing Techniques and …..
How to rank with the help of user engagement: To help improve your site performance, in the long run, using user engagement as a factor, you may need to use tools to gain insight on how much interaction your site pages is getting from visitors.
WOW!! This is truly an epic post with so much information on SEO that I’m going to bookmark it and come back to read more. #3,5,6 and 13 are just awesome. Like you said pick one and explore. Love the way you can get keywords that will help you rank.
Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.
We use white hat and result oriented SEO methods to deliver rankings that last. While sweeping algorithm changes are wiping out businesses, our ethical and safe practices keep you safe from all such updates.
I’ve been busy building my own (free) tool which can help you bulk check urls for their status (redirects, 404, etc.) and let’s you export them (or a selection). I would really be very thankful if you could check it out (www.urlcheckr.com) and when you like it perhaps even add it to the list.
Screaming Frog because this tool allows me to crawl an entire website to gain information about internal links, images, title and meta descriptions, and so much more. This information helps me evaluate information important to onsite SEO so I can improve onsite optimization so using this tool would be my first step in the SEO campaign process.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted as “Ads” or “Sponsored”) as well. Advertising with Google won’t have any effect on your site’s presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Search Console, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.
38. SEO That Works – Brian Dean is the type of author that produces a lot of quality, valuable content, and I have referenced to several resources offered by him throughout this list. Here is his course on SEO, which is unfortunately closed at the moment. However, I recommend joining the waiting list, so you can be among the first getting access when classes are resumed!
SEO copywriting=finding keywords that your customers use online…and using those terms in your content. Bloomberry makes this process an absolute breeze. This simple-yet-powerful tool scrapes Amazon, forums and Reddit to find questions that people ask about your site’s topic.
Where the free Google tools can provide complementary value is in fact-checking. If you’re checking out than one of these SEO tools, you’ll quickly realize this isn’t an exact science. If you were to look at the PA, DA, and keyword difficulty scores across KWFinder.com, Moz, SpyFu, SEMrush, Ahrefs, AWR Cloud, and Searchmetrics for the same set of keywords, you might get different numbers across each metric separated by anywhere from a few points to dozens. If your business is unsure about an optimization campaign on a particular keyword, you can cross-check with data straight from a free AdWords account and Search Console. Another trick: enable Incognito mode in your browser along with an extension like the free Moz Toolbar and you can run case-by-case searches on specific keywords to get an organic look at your target search results page.
I thought of something when I read about the SeedKeywords tip. I’m not sure if you’re familiar with mturk, but you could easily get 100 responses from users on that platform for less than $2~ using that strategy.
Thanks for this post. I am a new blogger. I am facing problem with my page speed. My page speed is too slow. What can i do now to increase my page speed? You can check my site http://www.blogornate.com/ and give me some suggestion please.
Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
Radix Interactive Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Radix Interactive. To learn more about us and manage and complete your brand description, please click here.
Search engines used to focus on delivering up a list of the best web pages for a search. These days, they’re also integrating video, images, blog listings, product listings and more. Learn how universal search is changing up search engine optimization and how savvy marketers are taking advantage of it to increase their presence in search results.

With an in-house team, while individual team members may be well-versed with their role, it can often be a gamble in terms of when the team will produce a return. A “well-oiled” online marketing agency will have more experience in inter-office communications and can better understand how to improve performance in key areas to ensure that a return is achieved within the given timeline.
3) Link Research Tools – This is a great tool to use to find low quality backlinks that may be penalizing your website and to create a disavow file for Google. LinkDetox is a subset of this tool and is also available standalone. This tool can be pretty pricey, so if you need to run only a few reports, I have seen a few people selling audits using this tool for $5 to $15 on fiverr.
The second tool I use on a daily basis is accuranker.com. I have used just about every keyword ranking tool that exists. This is by far the best to date. If you are writing and focusing on ranking, this is the tool you want.The powerful filters, instant update checks, competitor analysis, and historical data make this easy to keep track of SERPs and know exactly what you should be focusing on. Take a day and focus on those blogs posts that are ranking on page 2 of SERPs and make them better! Then watch, monitor… and repeat.
Delucks says, “We’re an ex online marketing agency and since 2014 SEO software company and management consultants. Founded 2006 by Severin Lucks, DELUCKS still stands for creative and effective website concepts.”
140. SEO Mastering – First of all, for you beginners, I recommend this forum because it’s got a special SEO Basics category where you can go find solutions and answers to your questions, or create new threads if there are unanswered issues. Later on, you’ll learn to use forums not just for delicate issues that require in-depth knowledge, but to inform your keyword and overall marketing strategies.
I’d also include MicrositeMasters. They offer a free plan for 10 keywords. Also if you want a free trial for a paid plan, you can use this link to get your first month free: http://www.micrositemasters.com/We-Met-In-Person.
Velox Media is an ROI-focused digital marketing agency specializing in strategy, organic search marketing optimization, paid management, reputation management, web development, video creation and marketing.
As you continue to brainstorm phrases some themes should be being to emerge. Do you only offer web design or do you also offer web development? Maybe you also offer WordPress development and Drupal development. You might specialize in e-commerce design or small business web design. Perhaps you also offer web hosting. Each of these will likely become a keyword theme around which you’ll build a more detailed list.
Screaming Frog is a very powerful tool that allows you to crawl your site on demand. Technical SEO issues can wreak havoc on a website. But if you don’t know about them how can you fix them? With one simple crawl on Screaming frog you can easily identify problems, differences, and areas of opportunity. You can see what pages aren’t optimized and what needs to be optimized better to increase traffic.
Be sure that your image matches your content. The content surrounding your image should be closely related to what your post is about. The image should be related to your anchor tags, image URL and ALT tags. When these criteria are successfully employed, you help search engines confirm that you are not spamming about that your image is of high-quality and relevant to your keyword.
“Organic” search engine marketing (organic search listings) combines the best practices of creativity, technology, usability, copy, and online promotion / PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page, site, video, or image and combine the content information with external elements such as links and user behaviors/preferences demonstrated over time for a domain, content source, or specific content element.
It is best known for its competitive analysis features,including data regarding display advertising, link building and paid and organic search. SEM Rush can also help you with website SEO analysis. You can see where your business ranks on search engine results, and it recommends steps you can take to improve your current ranking. Additionally, you can use this software to improve your pay-per-click (PPC) campaigns. You can also track other importantSEO data, such as your search engine position, backlinks and social media mentions.
The next step to achieving ranks in Google involves researching potential keywords to focus on in your content. Knowing which keywords you want to rank for will give your content strategy plan a clear direction for the future. There are several tools online to help you do this research. The most popular tool is Google’s Adwords Keyword Research Tool (https://adwords.google.com/o/KeywordTool). With this tool you can enter in as many potential keywords you’d like to target, and view what kind of traffic volume they each receive. It also shows how competitive each keyword is in the marketplace. Using this tool, it is very easy to find keywords your website can rank for in the near future.
Once your website begins ranking well in search engines, hopefully you will begin to see an influx in traffic. Google Analytics and Site Catalyst allow you to track your traffic by keyword. If you run these reports on a regular basis, you can get an excellent snapshot of how your website is doing in the search engines. By monitoring your keyword traffic, you can determine which keywords need more reinforcement in your future content. Knowing your traffic is important when considering your next step.
Finally I landed in your article after spending long hours to learn about how to proceed seo for my website. They way you narrated your points with snapshot is very attractive. I like your way of using wikipedia to generate new keywords. Thanks.
As Bing’s Duane Forrester said, “all SEO Ranking signals revolve around content of some kind” highlighting the impact good content has on your site.Coming up with fresh and unique ideas day in day out is incredibly hard, however necessary to keep your site not only relevant and engaging for your audience, but optimized for search engines. The tools below are will hopefully enable you to find new ideas and optimize your current content.
We have a very specific philosophy. Most say that you need visibility EVERYWHERE, but we believe you should focus your efforts only where it will count the most. Our focus is on performing the activities that will lead to the most return. We have many of clients and profit from everyone, under all circumstances – so we’re not in the business of nickel and diming folks.
Hey Matthew, great list here! I have a very noobish question that i’m hoping you might answer. I’m in the very early planning stage to starting out in IM and i’m wondering where these tools should be installed. If i’m using a hosting company, can i install the tools directly to that server and work off of it via remote desktop?
It’s rare to come across new SEO tips worth trying. And this post has tons of them. I know that’s true BECAUSE…I actually read it all the way to the end and downloaded the PDF. What makes these great is that so many are a multiple step little strategy, not just the one-off things to do that clients often stumble across http://scienfinite.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ ask if they are truly good for SEO. But there are also some nice one-off tips that I can easily start using without ramping up a new project.
I’ve only recently starting following you – this is a really awesome list you have put together. Would you say these are for churn and burn sites only, or when used carefully, can they be utilized for a long term SEO campaign?
Ad campaigns can, and should in many cases, focus on similar products or services. For example, if you run a hardware store, one ad campaign could focus exclusively on autumnal products such as leaf blowers, rakes, and leaf bags, whereas another might focus on power tools and so on.
Some pages of off-site sources are able to pass more authority than others. For example, getting featured on the blog is a noteworthy achievement and you’ll earn substantial authority that way—but you could get even more SEO value or “link juice” if you’re featured on a “Partners” page, or if you have an entire page dedicated to your brand. Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build.
The Link Manager makes it easy for link builders to keep track of their efforts. Raven monitors for link changes, takes screenshots of active links and notifies you when a link changes. Use our Site Finder tool to identify link building opportunities based on the current ranking sites for your target query.
This is great info. I know nothing about SEO and trying to learn. My site fell from #1 on google for over 2 years to non existent in a matter of months…. How or why does this happen? My business is soon to be out of business 🙁
Last but not least – make sure you are developing a website and content which your users will find useful and will want to visit and share. There is nothing better than good content to Search Engine Optimize your website.
The American democratic voting system can be used as a simple metaphor to explain how search engines rank websites. In America, one vote from a wealthy businessman is just as potent as a vote from a Starbucks employee. All votes are equal. The way Google and other major search engines work is similar, but with one major difference. One vote from Wikipedia.org does not equal a vote from Eggleston.com. Why? Wikipedia.org has more authority, also known as “link juice”.
Utilizing search engine marketing, however, can significantly speed up your ability to build your brand and your client base. It will put you in front of target audiences who are actively searching for products, services, and brands just like yours. You want to appear at the very top of their searches, or someone else will get their sale.

Firstly, your choice should utilize clean and valid HTML. If the structure of your theme is all over the place, you are going to have problems not only with your WordPress SEO, but also with your design. Look for themes that utilize the canonical URL meta tag. A canonical URL meta what? This is just a fancy term for a certain type of meta tag that stores the top URL of your page. If it’s your homepage, the canonical URL meta tag will store your domain name. If it’s a post, the tag will store the URL of the post.

56. Free SEO Training Course – Jason McDonald proposes some free webinars that introduce you to what he considers to be the top ten free SEO tools. Such a topic has to be of interest to both beginner and advanced optimizers, and especially to freelancing SEOs who might not dispose of the best budgets.

10 Best SEO’s previous award winners have been stored for your convenience. The Best SEO Firms of 2018 include businesses from across America. Each has displayed an ability to meet client requests and progress the industry by using innovative strategies and techniques. Please visit our previous search engine optimizations awards below:

Sistrix is an enterprise-level SEO platform that shows you your site’s rankings, social signals, backlinks, anchor text distribution and more. Unlike many SEO tools with a million features, Sistrix is so easy my mom could use it.

Black Hat SEO is just the opposite and is not at all recommended. This strategy focuses primarily on and around “poking holes” in search engine algorithms, or finding loopholes. The intent of Black Hat SEO is to manipulate the search engine ranks in order for your site to receive traffic. Buying links, keyword stuffing, invisible text and spamming blogs are just some of the popular Black Hat strategies. These techniques will not provide long-lasting results – and will most likely get your website blacklisted by search engines sooner than later.

A kick-butt reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and more.

Google’s algorithm changes can throw you for a loop when you’re not expecting it. To keep up to date with Google and ensure you still return in search results, perform an in-depth link quality analysis. Discover the most effective backlinks and techniques using your own profile or the profile of a competitor.

Sometimes getting ranked on Google feels like rocket science, especially since how Google decides to list your site is based on algorithms that frequently change. This requires you keeping up on current rules and trends. For example, in 2015 Google decided it would give preferential ranking to sites that were mobile-friendly since so many people are now using mobile devices. Even more recently, Google added a notice in the Chrome browser to indicate if a site was secure with SSL or not (FireFox has this feature as well) and includes it as part of it’s ranking formula. These changes forced website owners who want to stay well-ranked on Google to update their sites to be responsive and add SSL certificates (this is most important for sites that accept money). 

Leave visual clues. Display logos and text certifying that you comply with security standards. Show them your SSL/Visa/other security and encryption standards or certificates. Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions.

When it comes down to it, you want to choose a platform or invest in complementary tools that provide a single unified SEO workflow. It begins with keyword research to target optimal keywords and SERP positions for your business, along with SEO recommendations to help your rank. Those recommendations feed naturally into crawing tools, which should give you insight into your website and competitors’ sites to then optimize for those targeted opportunities. Once you’re ranking on those keywords, vigilant monitoring and rank tracking should help maintain your positions and grow your lead on competitors when it comes to the search positions that matter to your organziation’s bottom line. Finally, the best tools also tie those key search positions directly to ROI with easy-to-understand metrics, and feed your SEO deliverables and goals right back into your digital marketing strategy.

Your website has to be intuitive and very easy to navigate. The last thing you would want is users not knowing where to find your content. Create a good navigation system and place links to your best articles on the sidebars.

It shows you keywords that tend to get searched for together. For example, let’s say you pop “gluten free” into the tool. Google Correlate tells you that people searching for “gluten free” also search for “cheese gluten free” and “flour gluten free”. Very cool.

A very well-crafted article Brian. I would add that with so many potential link building techniques there are still SEOs who waste their time in applying the same old school ineffective linking techniques. May they learn new SEO soon.

This article has almost everything regarding seo tools. I have also launched my website for new comers which contains almost all tools what you need for better seo results. Plz visit http://toprankingtools.com

This isn’t a best practice as such; it’s more of a reminder that Google’s guidelines and SEO best practices do change. Just because something works today, doesn’t mean it will work in six months or a year.

But I have a question: why does the ressource that sits on page 6 with quality backlinks have such a bad ranking? Seems a bit scarry to me to know that good content can end up like that, even with quality backlinks

And yet here’s Rand Fishkin stating that Moz were “recently able to test this using a subdomain on Moz itself (when moving our beginner’s guide to SEO from guides.moz.com to the current URL http://moz.com/beginners-guide-to-seo). The results were astounding – rankings rose dramatically across the board for every keyword we tracked to the pages.”

Brian, I have been following you for 1.5 years now. Your tips and tricks about link building and seo has enhanced my knowledge to an extent that i write about it in my blog and also teach other people who are seo-noobs.

I know it sounds obvious, but it’s amazing how many link builders fail to realize the importance and the efficacy of using advanced search operators in Google’s search engine to identify high-value, relevant link prospects.

It’s rare to come across new SEO tips worth trying. And this post has tons of them. I know that’s true BECAUSE…I actually read it all the way to the end and downloaded the PDF. What makes these great is that so many are a multiple step little strategy, not just the one-off things to do that clients often stumble across and ask if they are truly good for SEO. But there are also some nice tips that I can easily start using without ramping up a new project.

NOTE: In a recent study it was found that people who use Google do prefer the organic or “left hand” search options, while those who used the MSN search engine actually preferred to visit the paid listings.

Let me give you just one example. We have a client that is in the real-estate niche. Focusing on a specific type of real-estate purchases. We made a move this year to look more for long-term strategic partnerships rather than one-off guest post. We wanted a more robust backlink profile that would benefit both parties long term. 

Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content.

This 10,000 word ebook will take you behind the scenes and show you 24 ways to use SEMrush to perform keyword analysis, audit paid ad campaigns, dissect content strategies, backlink analysis, keyword rank tracking, identify site monetization opportunities…and more.

Another great time to get people to subscribe is when people have just commented on your blog for the first time, which purpose we use our own comment redirect plugin. Which leads us to the next major aspect of WordPress SEO:

Bottom Line: LinkResearchTools is a set of SEO reporting and analysis features that delve deeper and more creatively into backlink tracking and link-focused site crawling than any other tool we tested. I…

If I tell you my SEO hack is ‘Broken Links’, you’d reply with a ‘ho hum’, right? Broken Links are becoming the ‘content is king’ of link-building methods. We know that it’s a useful technique, and we know how it works. So what’s next? Enter Broken Inbound Link Building. 

A great SEO consultant can make companies a lot of money, but there is a lot to it. Learn what makes a great SEO consultant in this post which was written by John Lincoln, an SEO professional with over 10 years experience and President of Ignite Visibility.

Google’s algorithm changes can throw you for a loop when you’re not expecting it. To keep up to date with Google and ensure you still return in search results, perform an in-depth link quality analysis. Discover the most effective backlinks and techniques using your own profile or the profile of a competitor.

1. Periodic SEO analysis: SEO is not static, nor is your e-commerce website. Your site and code will change. A developer may, with the best intent at heart, fix one problem but create another. Use a strategic SEO framework to ensure that everything is in sync with your economic and strategic goals.

Enterprise SEO platforms put all of this together—high-volume keyword monitoring with premium features like landing page alignments and optimization recommendations, plus on-demand crawling and ongoing position monitoring—but they’re priced by custom quote. While the top-tier platforms give you features like in-depth keyword expansion and list management, and bells and whistles like SEO recommendations in the form of automated to-do lists, SMBs can’t afford to drop thousands of dollars per month.

Social media and SEO often don’t come up in the same sentence, but Hootsuite recognizes the importance of a holistic campaign that includes social platforms. Monitoring social with Hootsuite helps you keep track of customer feedback about your product, services and web presence; this makes it easier to improve operations or build on current successes.

SEMRush.com is a tool that belongs to SEOQuake, and its main purpose is to give you key analytical information about a competitor website. It can show which keywords the website is ranking for in different countries, which ads it’s running etc.

Bottom Line: Majestic is an established crawler with powerful backlink tracking and domain analysis, but its reliance on custom metrics can be limiting. Outside of its own comprehensive indexing, the pla…

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly.

Chrome Developer Tools — Google Chrome’s built-in web page debugging tool. Use it to debug pagespeed issues, improve web page rendering performance, and more. From a technical SEO standpoint, it has endless uses.

Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.

In a nutshell, the Pixelmator is an incredibly sophisticated tool that gives you the power of creativity with just a few simple clicks. It’s not only fast, but it will help you get all of your work done in a short span of time.

Ask their clients how long it was before they saw an increase in search engine-related business. Find out if they were satisfied with the level of communication the company gave them. Did they follow through on all the promises they made from the start?

Identify poor performing pages by using techniques like funnel visualization to identify which information needs to be more easily accessible. By tracking referrals and monitoring how long a visitor stays on the site, you can generate profitable sources of backlinks. The geographical location of a viewer may also help identify new target markets or keywords.

What a fantastic list of resources! We actually recently launched a SEO auditing tool that works with Chrome (http://www.trinityinsight.com/blog/seo/one-click-seo-auditor/), it might make a good fit for your page and help your readers.

The internet has increasingly become the first – and often only – tool that consumers use to research goods, services and providers before they buy. This makes search engine marketing (SEM) a vital component of any business marketing plan.

Now, I am using a similar tool called “SERPed.net”. It is a lot better than Moz in terms of features and usability. The product has a package of 44+ tools to cover all the SEO related requirement of users ( though I am yet to use all the tools available).

I love your blog and have watched and watched and …. all the videos . (its driving my wife crazy lol) and now I’m in information overload. I probably suffer from analysis paralysis. I’m confused and keep jumping from one thing to another without actually accomplishing anything concrete. So I thought I would ask here Do you need all the tools in this list? or could you give me a list of what I need in my toolbox for maximum results. Thanks in advance

But there is still hope for you seeing Google shows you exactly what you need to do to clinch the best of rankings. It’s these WordPress SEO best practices that we’ll outline in this post, so get ready to have fun and build a formidable SEO profile that will withstand the next algorithm shakeup. Here we go…

Hi Alex! Thanks for replying. Yes, by website provider I intended to say the platform where I have built my entire website years ago (IMC) I had provided you with my website address in my previous post). I do not have complains about the quality, speed or content size available on it, and since I was happy with the graphic results I did not really intended to migrate. But I do find strange that a high quality website builder like this displays so few SEO options to be managed. Unless my level of knowledge on SEO structure is so low that it is preventing me from any basic SEO improvement… I do not know. As I said before, I unfortunately did not find the links you mentioned in order to make the right SEO improvements. 🙁