SEO Best Practices

The advantage of paid search is that you can have your website listed on the first pages in a prominent spot on Google and other search engines. However, showing up is only part of the process. You need to create an ad that not only leads to clicks, but to sales or whatever result you’re looking for. If you don’t know what you’re doing, it’s possible to write an ad that people are drawn to and click on, however, you don’t make sales. Since you pay per click, and clicks can add up quickly, you can lose money. For example, if you pay 50 cents per click and 100 people click the ad per day, that will cost you $50 for the day. If you let the ad run for the month, you’ll pay $1,500 ($50 a day multiplied by 30 days) for those clicks.

If you are a fan of WordPress like me, then All in One SEO pack is the tool for you. Even though WordPress can be used for your SEO without much optimization, there are certain plugins that can make the process easier and more streamlined. The All In One SEO pack is a great plugin to add if you are working with WordPress because it is easy to use, efficient and produces great results without much effort. The plugin will automatically optimize your web page to run in all the major search engines.The tool is at the top of customizability and can be made to suit your no matter what it might be. The other major features of the plugins are

Grammarly grammar checker is a platform designed to detect both common and advanced writing errors to help writers improve their writing skills. It is easy to install and user-friendly. It is the best in the industry,

Search engine optimization companies often integrate content marketing, but how do you use it to drive revenue? In this post, we tell you how to get real ROI with SEO driven content marketing services.

The paid version of Screaming Frog allows you to crawl an unlimited number of webpages, which allows you to just plug in your website domain and let the tool crawl your entire site! It also has the ability to integrate Search Console and Google Analytics.

2) Whitespark Local Tools – They have a few tools we utilize, like the citation finder and the citation services as well. And they have a few new tools coming, too. Another instance where the customer support on these tools are strong and Darren Shaw is an industry leader in the local game.

On my Mac to take a picture of, for instance, small parts of a screen – I normally use the keyword command Command-Shift-4 (I don’t know how PC users do it) but where this software comes in useful is if I want to take a picture of an entire web page that is too big to fit in your browser window.

These keyword suggestions are a treasure of information. Google autocomplete suggest keywords based on how often a keyword is used for the search. This means that the top most results are the most frequently searched terms on Google for that particular keyword.

I love SEMRush and use it daily for everything from keyword research, to keyword tracking, to competitor research. There are some standalone tools that possibly do individual tasks better, but having it all in one place is insanely convenient.

Redirect Path is a great tool that all SEO specialists must use to get the most from their website. It is a free Google Chrome extension that enables you to find HTTP heads and redirect errors. This allows me to spend more time fixing the issues than looking for them.

When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content (“https://example.com/” is the same as “https://example.com”). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, “https://example.com/fish” is not the same as “https://example.com/fish/”.

3. Get your best keywords into your domain, folders, and page names. For some great examples of how to create keyword-rich domain names, check out the results for these searches: used cars, monkeys for sale, belize vacation. Folders and pages should also include keywords: for example, http://www.yourdomain.com/used-cars/used-ford-thunderbird.html.

5. Do manual (sample) testing: Use Screaming Frog SEO Spider to identify problems with pages and sections of your e-commerce website. Pick one product segment that is important to you and perform an analysis within specific categories and subcategories. Often you’ll track down site-wide problems caused by your CMS that can be quickly fixed.

SEMrush is one of the market leaders for SEO tools. It includes features for website audits, social media monitoring, rank tracking, competitive analysis, link building, and paid and organic search. It is one of the most comprehensive pieces of SEO software we reviewed in that it covers the entire SEO ecosystem and provides detailed analyses of competitors’ SEO, helping you to avoid their pitfalls and capitalize on the most effective areas.

There are some other cool features, for instance: you can use %%cf_%% to use a custom field, this can be either a post custom field, sometimes known as post meta value, or a user meta value. In this particular case it’s the custom field “role” we use to store the role of a user within our company.

This is also where you can see Google’s ML algorithms at work. Powered by Google Cloud Platform, the way Quick Answers and Featured Snippets are extracted gets increasingly smarter as Google introduces new innovations in deep learning and neural networks. These constantly evolving algorithms are baked into how the search engine surfaces information.

Thanks for sharing excellent SEO tools. But I work as both profile ASO (App Store Optimisation) and SEO. Please I need hlep for app marketing for iOS and Android apps. Still I’m promoting apps through blogs. You can visit our iOS Apps Blog. https://neerajiosapps.wordpress.com/

What does that mean? If your website is not mobile friendly, you will enjoy worse rankings than mobile friendly websites. Your readers will also know your site is not mobile friendly long before they get to your homepage, which reduces your click-though rate.
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Screaming Frog is a very powerful tool that allows you to crawl your site on demand. Technical SEO issues can wreak havoc on a website. But if you don’t know about them how can you fix them? With one simple crawl on Screaming frog you can easily identify problems, differences, and areas of opportunity. You can see what pages aren’t optimized and what needs to be optimized better to increase traffic.
If you’re looking for more internal links to add to your post but aren’t sure which would be relevant, you can click “Explore some internal links you might use in post” for a list of recommendations.
Keywords. When search engines visit your site they scour the page content and meta information to learn what it’s about. When people use these keywords in their engine, they know to deliver your page as a result. That means it’s important for you to know what words and phrases your market uses on search engines. You can do this through keyword research. Include keywords in your site and page title, in your meta tags (keywords, description), and in the content help search engines understand what the page is about. However, it’s important to not over use keywords, or it might think you’re trying to cheat the system. If a keyword comes up a lot, consider using variations of the word. 
Choosing the best SEO company out of the thousands in existence can be a daunting task. We know you want to make an educated choice with the least amount of guesswork as possible. Many of you may have been burned by an SEO company in the past or maybe this is your first time hiring one. At BestSEOCompanies.com we work to eliminate the guessing by providing a listing of the top SEO companies using our unique ranking system. Please read below to learn how we rank each search engine optimization company.
It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
URLs on the World Wide Web come in all shapes and sizes. One of the most common SEO mistakes made today is the lack of an SEO-friendly URL structure. Just like renaming your image URLs to include your keyword is important, so is the keywords in the URL of your web page.
Link index size Comparison of multiple sites Historic, lost and live links reporting Anti-Penalty link audit Basic link quality factors Advanced link analytics Traffic via links Backlink audit reports Import & analyze links from any source No of sites to check
This is the most comprehensive report I’ve ever found that digs deep into a site’s statistics and backlinks. It outputs a number of key SEO factors such as anchor density and anchor text breakdown, links from unique C classes, Google Author ID for backlinks, PageRank, ACRank, Seomoz Page and Domain Authority, and so much more. This data, especially anchor density, is essential to determine the health of a site and guides me in building healthy backlink profiles.
Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.[23] Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.
Since users often do not read but rather skim pages, a page’s first few paragraphs, its headings, subheadings, and imagery become focal points — people pay more attention there. Thus, it makes sense to put your anchor texts next to these “hot” parts of a page in order to increase click-through rates and engagement.
132. Moz Q&A Forum – The Moz Community is very active, and here you might get the chance to interact with big names from the SEO industry. For starters, you can enjoy the free access to reading discussions and finding out what SEOs talk about, what preoccupies them, and what new trends shift around. If you want to participate in the conversation and leave a comment, you need to register with a paid Pro account, something perhaps best suited later on.
I like all the detail in this post! And I agree, understanding the intent of the person searching for information goes a long way to delivering high-quality content to them. At the end of the day, it comes down to trying to serve people better.
Anchor text optimization practices evolve over time. As most of them get adjusted in line with the Penguin updates, pay close attention to keeping your anchor text cloud natural and versatile, which is the first point of interest to Google.

Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find web sites like reddit.com, stumbleupon.com, scoop.it and delicious.com (to name a few) to promote your content.
If you’re going to track the results of any link-building campaign, you’ll need a tool like Ahrefs. And for the money, Ahrefs is the best of the lot, thanks to its large content and keyword databases.
The next step to achieving ranks in Google involves researching potential keywords to focus on in your content. Knowing which keywords you want to rank for will give your content strategy plan a clear direction for the future. There are several tools online to help you do this research. The most popular tool is Google’s Adwords Keyword Research Tool (https://adwords.google.com/o/KeywordTool). With this tool you can enter in as many potential keywords you’d like to target, and view what kind of traffic volume they each receive. It also shows how competitive each keyword is in the marketplace. Using this tool, it is very easy to find keywords your website can rank for in the near future.
So put a noindex/nofollow tag on pages that you don’t really need to appear in the search engine results page such as your /tags/ section or your checkout page. It’s not so hard. One visit to your robots.txt file should do the trick.
In order to bring your education as close as possible to taking a step-by-step class, you should begin with one of the more comprehensive guides available online. The ones below will provide you with your first steps into the SEO world and get you familiarized with important terms and concepts that you’ll be using throughout your work.
Then, see how many clicks you get for some of these high-impression terms. If your getting lots of impressions for a certain keyword, and not many clicks, that means that you have A LOT of potential to get traffic for that term.
This is a good list. One thing I’ve noticed is that many people have stopped focusing their efforts on building backlinks. Which confuses me because backlinks are still powerful and very much a staple in SEO. You need to focus on quality, not quantity. The fact that Google have cracked down on spammy backlinks is a good thing for all of us.
When it comes to social shares, we are finding that they are binary when it comes to rankings. They don’t necessarily boost your rankings with more of them, they only validate links coming to your site. In other words, it’s a trust factor to justify links coming to your site.
You need empathy to understand the intent of your searchers, the shared goals of collaborators, creating content that visitors will engage with. But this is all much easier to do when you have tools that give you insights into keywords, competitors and rankings.
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The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction.
For your SEO project, you will be assigned a team of experts (we call them Digital Analysts) whose experience spans this range of industries. Our Digital Analysts’ insights into your search traffic and search visibility will help you achieve your goals, as no two clients have the same needs from SEO.
These cloud-based, self-service tools have plenty of other unique optimization features, too. Some, such as AWR Cloud and Searchmetrics, also do search position monitoring—which means tracking how your page is doing against popular search queries. Others, such as SpyFu and LinkResearchTools, have more interactive data visualizations, granular and customizable reports, and return on investment (ROI) metrics geared toward online marketing and sales goals. The more powerful platforms can sport deeper analytics on paid advertising and pay-per-click (PPC) SEO as well. Though, at their core, the tools are all rooted in their ability to perform on-demand keyword queries.
Search is growing at a great pace and tools like these add on productivity like anything. Have been a strong believer of the Data Driven decisions and most of these tools help with the same in amazing way!
1. My brain – while tools make things easier, nothing can replace human analysis. Strategy is such a big part of SEO and no tool can create that right now. Examples of what is inside my brain can be found here. 
I do this with articles like my Business Idea Generator and Email List Ideas Generator.On those posts instead of just giving the formula out, I took them a step further and allowed users to auto-generate the content.
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The progress tab compares and presents data from each site audit in a graphical format. You can easily overly specific ‘issue’ metrics to get a clear indication of where improvements are being made and more crucially where issues are on the increase.
As mentioned previously, you can use your keywords beyond written content on your site. Referred to as on-page optimization, this aspect of SEO encompasses a range of tactics to improve search results rankings. Of course, not every aspect of on-page optimization applies to keywords. Regardless, take a look at some key strategies below:
Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research.
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You can choose from databases across the entire world, and from different services that use Keywords, like Amazon and even Twitter. I’d like to see a keyword tool for YouTube too. But, it’s no huge loss right now.
Relevant Inbound and Outbound Links — Internal links to other pages on your website and outbound links to other websites are important. Create relevant internal links within your own content so that visitors can continue learning about your company. Create relevant outbound links to other sites from which you obtained the research for your content.
Search online for products and services you offer and take note of the most prominent websites. Study their customer reviews and benchmark their social media presence and activity. You will likely find businesses you have not come across.
First, your website content should be directly related to your company, your products or services, or your industry. By developing content that focuses on who you are and what you do, search engine bots can quickly learn what your company does and how it applies to specific search queries. This allows the search engines to correctly index your content and present it to searchers who want or need what you have to offer. This typically includes using targeted keywords in strategic ways and places so that the search engines can understand what a given piece of content is about.
Bot advertising poses both great opportunities and challenges for brands. Messaging is our most personal form of interaction, and this intimacy is yet more emphasized on mobile, our most private device. Driving people from a Facebook ad to a Messenger experience is a powerful way to open up a conversation, and ads within bots can drive a whole new level of relevance. Here are a few things that will help you get to the successes faster. Read More
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It’s anonymous, so no one can actively pitch the group members. While it’s certainly not as scalable as other methodologies, we’ve found it keeps quality high. However, it does mean that we list a lot of folks who are overwhelmed with existing work and often may not reply to inquiries (which I know is a frustration, as mentioned in the comment above). That said, we think it’s the right bias to have.
Chrome Developer Tools – there is a huge amount of functionality available via chrome developer tools including the ability to check server response codes, view and browse a website via a mobile simulator and easily inspect elements within the chrome browser.

While StatCounter allows you to track your progress in terms of your SEO work, we also aim to provide our members with information that will help improve their online presence. By sharing some of the SEO best practices of 2017 with our members, we hope to help our members’ businesses improve and grow. With this, take a look at the essential strategies of SEO we’ve outlined below.

156. Search Engine Optimization Bible (second edition) – In this book by Jerry L. Ledford, you will learn about search engine basics, SEO strategies and optimizing search strategies, maintaining SEO at a successful level, and much more. It doesn’t get any more in depth than this. While the book was written in 2009, most of the information found here is still relevant, since it focuses on introducing you into the world of search engine optimization and offers a stable structure to evolve off of.

What do you think? Have you invested in search engine marketing? Which SEM platforms have you used? What best practices work for you? Share your thoughts, knowledge, and experience in the comments below! 

I normally drop about 5 to 10 keyword ideas for a new amazon site that I’m looking to build out into Keyword S****** and it just spews out thousands of keyword ideas. I’ll then download the list after a few minutes and drop it into Keyword Planner to find out volumes and other metrics.”

The landing page experience depends entirely on how well you’ve optimized your landing page. It’s a factor that can impact not only your Quality Score, but also separately influence your ad rank and advertising costs.

EpicBeat analyzes successful content in your industry and tells you what tends to work well. For example, the software told me that popular content around the topic of “link building” tended to be video or infographic based. And list posts also tended to do well. Pretty cool.

Difficulty scores are the SEO market’s answer to the patchwork state of all the data out there. All five tools we tested stood out because they do offer some version of a difficulty metric,or one holistic 1-100 score of how difficult it would be for your page to rank organically (without paying Google) on a particular keyword. Difficulty scores are inherently subjective and each tool calculates it uniquely. In general, it incorporates PA, DA, and other factors, including search volume on the keyword, how heavily paid search ads are influencing the results, and how the strong the competition is in each spot on the current search results page.

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Keywords are the words or phrases people type into the search engines to find the web sites they’re looking for. Learn how to identify the best keywords for your site and how to integrate them into your title tags, headlines and page copy to improve rankings.

98. On-Page SEO Checklist – What’s better than a guide? A tutorial. And what’s better than a tutorial? A checklist! – which is what you get for free if you register with an account on the Webpage FX website. A book like this teaches you all there is to know and do about on-page optimization. Your reliance on tools for this task only works in the post-publishing phase, so it’s best to start off with all your on-page factors ticked off.

Hi there! So my choice would be https://hootsuite.com/ or https://buffer.com/. These are great tools to manage your social media accounts. But a word of caution: it is best practice to customize your content for each of your social sites if you have the time to do so. You have different types of followers on each platform, so they most likely want different content or the same material should be told in a different way.

Go to http://www.webpagetest.org/ and test how many seconds it takes for your pages to load from different locations, internet speed and browsers. The analysis report at the end will also tell you which components of your page take too long to load so that you can remove them.

131. Wordstream Free Keyword Tools – For beginner purposes, or for someone who’s managing a single site, free keyword tools can still make a difference. That’s why I definitely wanted to add Wordstream’s list of free keyword tools, starting with the generic tool that relies on a constantly updated database of over a trillion unique search queries. Then, you can keep refining your lists by taking your terms through the keyword niche finder, the keyword grouping tool, or the negative keyword tool. While this might mean a little bit more work from you than would be required with a paid tool, in the end, you’re left with a highly valuable keyword list. I also like the adult filter, and the “nichefy keyword results” filter. Pretty nifty, but make no mistake you’ve got a limited number of uses per day, so use them wisely! You get 10 tries on your first day, and just one per day from then on.

I highly recommend SEMrush for keyword research and competitor keyword analysis. It’s reliable, accurate and all the data you need in most niches. You can try it FREE FOR 30 DAYS by following the link below: Disclosure: I am a customer and affiliate.

This version will show up most of the time if the keyword the user searched for is in that tag. For this reason, it makes it important that when defining your description tags, you put the primary keyword target of each page in the description tag.

It is packed with innovations starting from editing reimagined workflow and simplifying your editing tools. The features of this software are smarter, powerful, yet more accessible and more intuitive than ever before.

SEMrush have a great set of tools specifically their keyword database and competitor analysis tools. With this information you could come up with lots of content ideas and also see where your holes are in the topics and keywords you currently target. I wrote a pretty in depth review of the ways I use SEMRush on my blog.

Most people have no idea what a good CTR really is. In this article, we dive deep into click-through rates and even analyze them by industry. When it comes to search engine marketing, a good CTR makes all the difference, so this is one post you are going to want to read.

11. Create and upload a simple robots.txt file. These tell search engines what you allow or disallow them to add to their search engine. Google has a good description of how to make robots.txt file here. (It takes about five minutes.) Add your sitemap location to the robots.txt and you won’t have to submit it to the search engines manually like above. Just add sitemap: http://example.com/sitemap_location.xml to the robots.txt file.

Hahahahaha @ the inclusion of SEOP.com on that list. I can’t even tell you how many times I’ve been coldcalled by those guys who would claim they worked for Google and that they would guarantee #1 on terms that were so low traffic and low competition that an untrained chimp could rank within 24 hours.

Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. more

As a bonus, make sure that at least 2 minutes of every break is spent getting up, walking around, stretching, yoga posing, or doing some short exercise like jump rope or some push-ups. Not only do you help prevent those dreaded neck and shoulder aches, but some studies show you reduce your risks for a wide array of various illnesses by double digit percentages.
125. Insanely Large List of SEO Tools – It takes real experience and work to actually gather such a comprehensive list of SEO gizmos. David Portney’s list includes tools for every step of SEO you could think of, and then some. Keep this in your toolbar as a permanent go-to in your learning process, but for your consequent hire jobs as well! I also need to mention Portent’s interesting SERP Preview Tool which helps you optimize for increased click through rate chances.
I hope these 10 steps help you save money, get better rankings, and avoid being ripped off. They could also help you become a better SEO client by asking the right questions and utilizing the agency or consultant you hire to its fullest potential.
The experts love SEMrush, but will you? Take the tool for test drive and decide for yourself. I’m giving all my readers exclusive access to a free one month trial of SEMrush Pro. You’ll get access to all the tool’s powerful features. Grab a free account, download the 10,000 word playbook below, and learn how to master the top rated SEO tool. If you decide the tool is not right for you, cancel any time before the 30 day trials ends and you won’t be charged a penny. 
You’re able to create Email Capture Pop Ups and Welcome Mat’s to make sure that all of your search traffic is optimised to land on your mailing list. And make your site look so much more professional.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
Tools like SiteLiner, Screaming Frog, and SEMrush all offer free output to a degree, but the most valuable, totally free tool I use most often for SEO (outside of a keyword research or backlink data provider) is the Google Search Console.
1) SEO Knowledge (not to mention marketing and branding knowledge). Most important tool you can use in SEO. Hands down.With SEO knowledge of what really Google is using to rank these days, then all the other tools become useful. Without it, all the other tools are useless as you don’t know what to look at and waste your time focussing on unimportant stuff. Or worse, even hurtful stuff.
Wow, I’ll definitely be referring back to this list. I think #3 is especially going to be great for my team’s website – we don’t have enough blog posts to implement that at this moment, but they’re information-packed, and I think they might be able to be revitalized as new or updated information becomes available. Thanks for putting this together!
Mention your keyword at a normal cadence throughout the body of your post and in the headers. That means including your keywords in your copy, but only in a natural, reader-friendly way. Don’t go overboard at the risk of being penalized for keyword stuffing. Before you start writing a new blog post, you’ll probably think about how to incorporate your keywords into your post. That’s a smart idea, but it shouldn’t be your only focus, nor even your focus.
The tool will then analyse all of these links to find which links can be emulated from the link building software that you own. Once complete you’ll get an entire list of links that you can play with in the right hand column:
Redirect to parent category. The underlying intent is to solve a visitor’s problem. If you have other relevant products that serve the same purpose as the expired item, you can direct visitors to the parent category.
RegisterCompass gives me a list of sites to analyze further. I then run those sites on LRT and OSE to get a better idea of their links and content. I will also look at the site on archive.org to make sure it hasn’t been burnt at any point.
17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.
Cool Feature: “Pages” reveal the pages on your competitor’s site that generate the most organic search engine traffic. This feature is insanely helpful for executing step #1 of The Skyscraper Technique.
Limit the use of broad match keywords. They are likely to generate clicks for terms that are too broad and might end up using the daily budget with little or no results. Broad match keywords perform quite well for some companies that have had them running for some time because Google and Bing use performance indicator such as the CTR to eventually understand what search terms are good or not in your campaign and optimize traffic delivery accordingly.
If you have content that matches that exact description – or you can create content to fit it – you could just have found yourself a really good link that you can replace, and absorb all the lovely link juice.
Another question brian.. my blog’s bounce rate is 88%. Its about how to tutorials. People open it and get their desired info and closes it. Is it good for my blog? or i am going to penalized by panda? :-/
I am not talking about a list or a site in particular but many of you SEOs must be aware of these kind of sites. These are the sites that are themselves involved in buying links for them and their clients. Many of these sites even have these footer links from all the clients they have handled.
Branding is more than just logos. Think about icons like Apple or Coca-Cola. Seeing that brand, you know what you’re getting, and with whom you’re dealing. Branding defines who you are and what you stand for to the client.
SEO copywriting=finding keywords that your customers use online…and using those terms in your content. Bloomberry makes this process an absolute breeze. This simple-yet-powerful tool scrapes Amazon, forums and Reddit to find questions that people ask about your site’s topic.
“Hey John Andrews. We need an seo firm, but don’t know which ones would be a good fit for us. We’ve budgeted a discovery phase, and we’d like to hire you to help us document our needs in a way that is actionable for the search for an SEO company, and to help us narrow down the choices. We need to choose a firm by ________ with an expected budget of ________ over ______ months for our site ___________. Can you help?”
If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.
As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.
Once I have an idea of who the competitors are, I will then look at keywords that they are ranking for that my client’s site may not be ranking for, and this will help me build up our keyword list for link building and content marketing.
Copy and paste the following answer:”Before answering your question, let me remind everybody that in online marketing website owners build their websites on various platforms such as: wordpress, magento, HTML etc.
Home page title: The title for your homepage can include the name of your website/business and other bits of important information like the physical location of your business or maybe a few of its main focuses or offerings. For example:
As you continue to brainstorm phrases some themes should be being to emerge. Do you only offer web design or do you also offer web development? Maybe you also offer WordPress development and Drupal development. You might specialize in e-commerce design or small business web design. Perhaps you also offer web hosting. Each of these will likely become a keyword theme around which you’ll build a more detailed list.
19. SEO Tutorial for 2016 and Beyond – Your online education will be much enrichened by learning from this SEO tutorial for beginners. Webpage FX is a wholesome resource of information on all levels and offers some interesting eBooks as well – I mention those that might interest you in the Essential Readings category below.
Marketers understand that this “hunt mode” means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching a product or service to satisfy an immediate or future need they are in an unusual state: they desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from “organic” unpaid search listings or paid advertising listings.
Defining how Google should handle URL parameters. This is especially useful for eCommerce websites that find URL parameters are getting indexed by Google. Here, you can tell Google not to crawl those pages.
Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up.
For the purpose of this article, when we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections…

OutreachPlus is the best email outreach software to crush your marketing goals. It comes with powerful features like smart personalization, automated responses, email insights like open, replied, links clicked, and more.

3. uReview.me – A tool that tactfully asks and reminds clients’ customers for feedback about their experience, guides them through the online review process. It also gives clients a chance to reach dissatisfied customers before they write a negative review online.

44. Instant eTraining Certification – Another good source for SEO classes and certification. Instant eTraining also offer certification in other branches of digital marketing like Social Media, Analytics, Content Marketing, and more. It’s also worth checking out their Free Resources page for webinars that cover these topics and more. And if you’re not able, or willing to spend on a full course, you can try their video library that features smaller bites of information for all level learners.

If you want the Schema markups, you can use the Structured Data Markup Helper in Search Console under Other Resources. This is a very similar tool, but will provide you the markup to apply to your site. This is more helpful than the Highlighter tool because once you implement the Schema, it will work for Google, Yahoo, and Bing.

Wow, it’s going to take me a while to go through all of this and learn this amount of SEO information. I booked marked this page and will use it as a valuable recourse. I love how you have outlined the Topics and the general layout makes it much easier

Now over the past 5 years or so, achieving effective Keyword Analysis and Research has become an increasingly difficult thanks to Google AdWords’ Keyword Planner “hiding” data. However, it’s a pivotal method of finding hidden opportunities, increasing the traffic flowing to your site and of course showing off that all-important shiny new content you create.

All of this plays into a new way businesses and SEO professionals need to think when approaching what keywords to target and what SERP positions to chase. The enterprise SEO platforms are beginning to do this but the next step in SEO is full-blown content recommendation engines and predictive analytics. By using all of the data you pull from your various SEO tools, Google Search Console, and keyword and trend data from social listening platforms, you can optimize for a given keyword or query before Google does it first. If your keyword research uncovers a high-value keyword or SERP for which Google has not yet monetized the page with a Quick Answer or a Featured Snippet, then pounce on that opportunity.

You also get timely reporting and 100% transparency. You’ll know exactly what’s being done, why, and what it’s doing for you. If you don’t understand, you can talk to our owner directly to get 100% clarity.

SEMRush because they allow me to spy on competitors effectively. I can see what keywords a website (especially a competitor) is ranking for and who is linking to them (which also helps me identify influencers). Furthermore, I can use the tool to conduct keyword research. Overall, all of the features of this tool can also help me with content strategy.

5. How Yahoo Search Works – This article by SEOBook clarifies not only how Yahoo! search works, but how it does so as compared to other notable search engines. However, it does focus more on Yahoo functions in particular, offering great insights into the history of one of the oldest search engines in existence.

This is a really good list. Of course, you can’t get the results you want unless you’re constantly testing things and seeing what happens. These tools help analyze the results and change your practices accordingly, which is so important! Thanks for the info!

An ethical approach to your Search Engine Optimization strategy is paramount to success. While results are not typically seen in at least a month, the time and patience you invest in your website will more than likely pay off. As long as you follow the White Hat SEO technique and provide value to Google searchers, your website will rank in the search engines.

Xenu / Screaming Frog – I personally have not had much experience with Screaming Frog but my lead SEO loves it. I frequently use the lighter Xenu for quick searches for broken links, grabbing all site URLs and reviewing title tags en masse.

Once again, SEM works by putting your site in front of people who are searching for your services in search engines. If a potential customer reaches your website, pay per click ad services (such as through Google, Yahoo, and Bing) enable you to collect data on each click, such as

For one-to- one outreach, I would incorporate something like HubSpot’s Sidekick or Yesware, just to add some tracking visibility. For mass outreach, I’ve recently been playing around with Mautic, which is a self-hosted open source email marketing platform.

If you were just starting out you could use the Market Samurai trial for all of your keyword research and to make a complete plan of attack. You could use the free trials of BuzzBundle and Mention to drive your first traffic. You could use the free tubetoolbox trial to build your YouTube audience etc

Cool Feature: “Curriculum” walks you through the basic steps you need to have an SEO-friendly website in 2015. Tailored to local businesses and people new to digital marketing. You get checklists and video game-style points for completing the important tasks (like creating a Facebook page or setting up an editorial calendar).

These are easy to edit in the post.php and page.php templates. To learn more about why proper headings are important read this article on Semantic HTML and SEO and our article about the Heading Structure for your Blog (from which a lot applies to non-blog WordPress sites too).

The advantage of Ubersuggest is that it gives thousands of suggestions from real user queries. This means you can use it to get inspiration for your next blog, or even optimize it for SEO purposes. And the good thing is that it’s free.

Your website should be functioning. Get rid of flash elements, pop up adverts which annoy users and search engine crawlers, have a clear “about us” and “privacy pages”. Why? Because Google gives positive points to websites which have those pages. Avoid writing for search engines and keyword stuffing. I have been working on multilingual websites and still see many websites stuff their pages with 40 keywords.

WebCEO is one of those tools that every SEO specialist must have in their armory. WebCEO is straightforward and easy to use. The accuracy and efficiency that WebCEO brings to the table are unparalleled. It is always updated on a regular basis and is up to date with all the features that you might need in your endeavors. It can help you save time, money and effort in a doing a lot of things associated with SEO, including Keyword Research, Internal link optimization, link text analysis and page authority analysis. I mainly use WebCEO for:

540 SEO is an award-winning firm based in Portland, Oregon. This company specializes in search engine optimization with additional expertise in helping small businesses with their SEO needs. 540 SEO believes that when clients optimize their websites, they are doing something that will produce a great return on their investment. By doing their research, the team at 540 SEO develops keywords and phrases that will get a client’s website a higher ranking in search. The goal is to attract customers and produce more sales for each client.

You’re spot on, thanks again for sharing these terrific hacks. I remember you said on a video or post that you don’t write every time. Right that why you always deliver such valuable stuff. I have to tell you Backlinko is one of my favorite resources out of 3. I’ve just uncover SeedKeywords and Flippa. As LSI became more crucial SeedKeywords seems to be a tool to be considered.

Some products are almost identical but exist in different colors or sizes. If not handled right, listing them can be considered duplicate content, which causes bad rankings and cannibalization between the different product variants. Products may rank for the wrong keywords (blue jeans rank for searches on red jeans). Adam Audette goes deeper into the nuances in this excellent report.

While articles with a “top five” list format often are clickable, Drysdale suggests using them sparingly. “People like things that they can quickly digest, but it doesn’t necessarily have much weight with search,” she says. “You have to make sure that whatever comes after the number makes sense and is useful.”

So, as you begin selecting keywords to focus on, consider what terms you know are relevant to your industry. From here, you can use a range of keyword tools to find relevant terms, determine the feasibility of each for your site, and much more. When it comes to using your keywords, however, you’ll need to add them across your site in various areas. In terms of content, shoot for the aforementioned keyword density, while also ensuring each page matches the user’s intent. In other words, consider what you think users would want to read for a specific search query.

If all aspects of your content, UI and marketing have a core customer focus you are unlikely to go wrong in 2017. Focussing on dwell time, user experience, quality relevant information, mobile experience and user journeys would be a good start!

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Search engine optimization is just one piece of a large set of tools you can use to promote your business online. Develop a marketing plan the includes a variety of strategies to reach your target market. If you’re on a budget, there are other free marketing options along with SEO that you can do.

Alt tag: Most people know that alt tags are a crucial component of image optimization, yet a lot of people still use them incorrectly. Alt tags should not be the same as their file name, nor should they be a list of keywords.

JoelCEOJordanPresident & COOAmandeepWeb Development ManagerAnnaDesign Team LeadAshokPPC Team LeadAtinderSEO Specialist Team LeadBryanAccounting Team LeadCarlDirector of Digital StrategyCharlineDigital Producer Team LeadChrisSEO Reporting Team LeadChristianSEO Specialist ManagerConstanteCopy Team LeadEricSEO Analyst Team LeadIvonaRecruiting Team LeadJulioFront End Team LeadKanikaSEO Specialist Team LeadKaranbeerFront End Team LeadRebeccaDigital Producer Team LeadSanjeevSEO Analyst Team LeadTylerDigital Team LeadVishalFront End Team LeadAaronCopy StrategistAileenOperationsAjitaFront End DeveloperAkashFront End DeveloperAndrewVideo ProducerAngeliSEM AnalystAvinashSEO AnalystBridgetSEO Reporting AnalystBridgetDigital ProducerBrittneyDigital ProducerBryanSEO AnalystBryanRecruiterCarrieWeb Digital ProducerCaseyCopy StrategistCassDigital StrategistChaseWeb Digital ProducerChetanSEO AnalystChristinaRecruiterColinDigital ProducerCzarinaDigital Strategy AssistantDavidCopy StrategistDeepakSEO AnalystDianeFront End DeveloperDougDigital StrategistDougDigital ProducerEmmaRecruiterEricDigital ProducerEricFront End DeveloperGabrielleRecruiterGurpreetFront End DeveloperGustavoDesignerHamzaBack End DeveloperIrishDesignerJakeDesignerJeanieDigital ProducerJennelynSEO SpecialistJoeyDigital ProducerJohnSEO AnalystJonathanMagento SEO DeveloperKaranQuality Assurance SpecialistKarenDigital ProducerKatieCopy Strategist TraineeKathPPC AnalystKellyDigital ProducerKelseyOffice AssistantKevinDigital StrategistKevinSEO AnalystKhristySEO AnalystKristaWeb Digital ProducerLarryDigital ProducerLaurelAssistant to the CEOManojSEO AnalystManuelRecruiterMarieRecruiterMelvinRecruiterMilanSEO SpecialistMyraAssistant to the CEONathanRecruiterNathanielSEO SpecialistNealDigital ProducerNehemiahSEO Reporting AnalystNirlepFront End DeveloperQuintonSEM AnalystRhodaRecruiterRobDigital ProducerRohitSEO SpecialistRonDigital ProducerSarveshPPC AnalystSethCopy StrategistSherryceDigital ProducerSteveDigital ProducerSimerAssistant to the Dev ManagerSudhirSEO AnalystTalhaSEO DeveloperTiborFront End DeveloperUmairFront End DeveloperVaughnSEO SpecialistVijenderSEO AnalystVivekSEO AnalystWhisperRecruiterMeet Our Team

Find link opportunities Verify link quality Build link strategy based on competition research Find sites that already link to you Find contact info Automate outreach Monitor link profile growth Verify links for nofollow etc (anti-cheater mechanism) Extra: Link analytics

2. Inside Search – Check this out for more accurate and detailed information on how search works, what algorithms are and what they do, and how Google works to fight spam in order to give you only the most relevant, freshest results. The page also leads you to their Webmaster Guidelines, which provide essential information if your aim is a friendly relationship with Google’s algorithms. All in all, you should pay a lot of importance to Google’s support website and articles, since they lend crucial information.

Cable cars were a common feature in many cities throughout the United States in the late 19th century and early 20th century. Many cable cars went out of operation in favor of automobiles and other forms of public transportation. Some managed to stay in operation, however, and San Francisco is known for their cable cars. Some people ride the cable cars in San Francisco to get to and from work, but it is also a popular tourist attraction. For only $7, you can take a one-way ride on this little piece of history.

Once in a spread sheet, you’re ready to have tons of fun by visiting each URL in cells under the column titled “Source URL” and denote whether or not this is a link you may be able to acquire by colour coding the background of each row with yellow.

Love your answer to this question Mathew! And lol Logic demands everyone should agree. I have spent the day going through your entire tutorial series, will be doing it again tomorrow as well, one question that comes to mind automatically is would you consider Press Releases individually created and posted on Google news as good tier 1 links?

One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update.

4. Check your keyword density and tweak as necessary. Keywords and phrases for a page be around 3-5 percent of the total text and links of any particular page (not too much more and not too much less). Don’t just focus on your homepage. It’s about 50 percent of the search weight of your Website but every page needs keywords to create a “theme” for search engines. The more pages that are ranked, the more entry points your Website has.

SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

Link text is the visible text inside a link. This text tells users and Google something about the page you’re linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you’re linking to is about.

This has a paid subscription, but the free tools are enough to get you the contact information you need, and it can help you build and organize lists as well as compile search terms. You can also send out messages to establish relationships with prospective link partners.

Finding a SEO company can be hard work! The process of hiring a SEO vendor or consultant in a sea of spam and fake merits has to be exhausting and who has money to gamble with? The SEO industry as a whole doesn’t make it any easier by perpetuating a very real reputation management problem through pay-to-play “Best SEO Company” lists. This post is a word of warning with actionable steps on how to choose a SEO company that’s right for you and builds a long-term, trusting relationship.

159. SEO Warrior – Getting the hang of SEO theory can be exhausting at first, which is why you’ll find it very useful to use books and guides that put you to work. This book by John I. Jerkovich introduces you to tactics, strategies and practices that you can actually use to test your knowledge and, further on, to progress with your optimization work for best results.

In most cases, the only ‘default’ parameter that will need to be changed will be the ‘limit of checked pages’, you want to ensure all potential URL’s are included in the crawl. A quick way to determine this to do a quick ‘site:youdomain.com’ search in Google:

Competitive analysis is enhanced with bundled key metrics visible side by side, and the detailed navigation makes the user experience seamless. You can also use the SerpWorx plugin to track these metrics for any website you want to visit.

We concentrated on the keyword-based aspect of all the SEO tools that included the capabilities, because that’s where most business users will primarily focus. Monitoring particular keywords and your existing URL positions in search rankings is important but, once you’ve set that up, it’s largely an automated process. Automated position-monitoring features are a given in most SEO platforms and most will alert you to issues, but they don’t actively improve your search position. Though, in the best position monitoring and rank tracking tools such as AWR Cloud, Moz Pro, and Searchmetrics, position monitoring can become a proactive process that feeds back into your SEO strategy. It can spur further keyword reseach and targeted site and competitor domain crawling.

When it comes down to it, you want to choose a platform or invest in complementary tools that provide a single unified SEO workflow. It begins with keyword research to target optimal keywords and SERP positions for your business, along with SEO recommendations to help your rank. Those recommendations feed naturally into crawing tools, which should give you insight into your website and competitors’ sites to then optimize for those targeted opportunities. Once you’re ranking on those keywords, vigilant monitoring and rank tracking should help maintain your positions and grow your lead on competitors when it comes to the search positions that matter to your organziation’s bottom line. Finally, the best tools also tie those key search positions directly to ROI with easy-to-understand metrics, and feed your SEO deliverables and goals right back into your digital marketing strategy.

Public relations isn’t just for big companies anymore. The web has taken conversation global which means one angry customer can do major damage to your brand. Of course that also means one very happy customer can launch your brand into the stratosphere. Learn the nuances of online public relations through the articles in this category.

Your navigation structure should be simple, consistent and organized. This is critically important not only for SEO, but also for usability and conversion optimization. Can users and search engine robots easily navigate your site? It’s no small matter.

This is such a wonderful article. I really appreciate the time and energy you used to put all of this together. There is so much garbage out there with old, bad advice. Thanks so much! Keep up the great work:)

If your competitors are using keywords that you aren’t, SpyFu identifies them and allows you to break into the same space and challenge them for primacy. Likewise, it helps you capitalize on their mistakes by identifying which keywords haven’t worked for them. It reverse-engineers this feature to identify keywords that might actually be harming your ranking as well, allowing you to clean up your overall SEO strategy.

My three go to tools are Moz, Majestic, and SEMrush. Moz and Majestic we use for link analysis/finding backlink targets and also, analyzing search results to see how competitive they are. We tie this into topic analysis on SEMrush, to determine what kind of potential a search result is, how competitive it is, and how we’ll get links (or how many we need). That’s the three sentence description, but a more in-depth take can be found in our recent post on increasing website traffic.

“Ubersuggest.io is best when paired with a whiteboard and a large coffee. It allows you to brainstorm beyond known phases and associations, tapping into broad, diverse and (occasionally weird) keyword opportunities.”

I’d add one thing to number 5: Writing good copy is crucial not just for your Title/snippet, but for your whole page, especially your landing page. You want people to stay on your page for a while and (hopefully) even navigate to other pages you have. Google looks at bounce rate and where they go after they hit your page. Learning to write good copy can not only increase conversion (if you’re selling something) but make your content more impactful and engaging. There are free books at most libraries or online to help.

Web CEO Online – This web-based platform is designed to meet the needs of large digital marketing agencies, as well as those who optimize their own websites. This is a good, standard SEO tool. The do a great job with offering keyword rankings for specific locations. Web CEO also offer an automatic submission to search engines. It’s a very comprehensive software but at the same time, it’s easy to use.

When you guest post on other sites, be sure to follow these best practices, while also always using your real name, profile picture and offering quality content that further exemplifies your expertise and brand. Spend more time on getting writing opportunities on much larger sites, than trying to simply write for a bunch of smaller ones. This will help with your time management, reach, and ROI in the long run.

I received thousands of emails from people thanking me for my inspirational and motivational words, telling me how much they were helped by them; and how gifted I was at writing about complex emotional issues. But I gave up my passion and life’s work for the financial stability afforded by SEO consulting.

KWFinder helps you get the Keyword that will help you drive highly targeted traffic. Using Questions based Keyword research option you can quickly find long tail keywords that are related to problem solving. It’s no brainer that problem solving content helps us get more targeted traffic & conversion.

One of the reasons that it is so difficult to find the very best SEO service Dallas has to offer has nothing to do with the actual services provided by these professionals, and a lot to do with what we want to have achieved through search engine optimization.

Security. With all the malware and viruses online, Google has decided to include security as one of the factors in web site ranking. This covers two important issues: One is the SSL certificate mentioned earlier. Another is insuring your website and servers are up-to-date and free of infection. You’d be surprised at how many bots are poking at websites looking for vulnerabilities. Google will pull you out of search results if your website is compromised (although you can ask for re-ranking once you clean up your site).

At the beginning, this was something that could easily be manipulated. Webmasters who understood this concept started building thousands of links pointing to their websites and increased their rankings.

Sure, Scrapebox might get a bad wrap for many of the “black hat” things it can do. However, that doesn’t mean you can’t use some of the functionality to help automate tasks you don’t want to do manually. A good example of how you can use Scrapebox for broken link building is to see Ryan Stewart’s post on how to do this.

Leave the pages up. If the items will be in stock later, leave pages up just the way they are. Don’t delete, hide or replace them. Don’t add another product to them or redirect visitors to other pages.

The Link Monitoring tool takes a good, hard look at your link profile and identifies your best-performing links. This can help you determine which link partners you should develop and which ones you should drop.

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can found on Twitter at @MattMcGee.

The phone number and email advertised on this website funnel to him, and he will be able to assist you with anything related to your internet marketing needs. He is a man of very high integrity which is hard to come by in this or any industry, and I have no hesitation placing you in his capable, trustworthy hands. But be advised, there is no more real magic out there when it comes to ranking high today. You have to work hard for it. Internet marketing success is an investment in both time and money, now more than ever.

While HTTPS is not a major ranking signal, Google is still conducting tests and might decide to strengthen it in the near future. Just the other day, they published an article on securing your site with HTTPS. The post outlines the importance of site security, best practices when setting up HTTPS and how to set up HTTPS on your HTTP site. You should be in good hands.

It’s really frustrating when 9 out of 10 “How To Start A Blog” articles on the internet are nothing more than affiliate marketers trying to sell you old-school web hosting like BlueHost and HostGator.Those articles show you how to sign up for web hosting, but provide zero help when it comes to actually teaching you how to start a successful blog.

As a search engine optimizer it is imperative you understand how search engines work. In general, you will probably be working with Google, Yahoo! and Bing search engines, but if you target different international markets, you might be dealing with Yandex, Baidu, and other SEs as well. Below, you will find the best resources for understanding how search engines work, what crawling and indexing mean, and how SEO’s practices must adapt to these algorithms.

Some great tools in the top 15, but I agree that it’s hard to only mention 15, so nice to see more familiar faces in the lists below. Another one for your list is https://www.woorank.com/ – WooRank allows you to analyze your website, highlighting potential issues and areas that could be improved to help improve your SEO. The free version includes one report per week.

“Securing your identity online is becoming a difficult task as technology advances. Nobody is safe, not even your children. Thankfully, new child identity theft protection services have begun to show in the marketplace.”

Over time, SEO has evolved, and the Best SEO will know that. Choosing one of the online marketing companies means that your search engine optimization expert will have weathered the many SEO algorithm updates that Google, Bing, Yahoo, and perhaps Yandex or Baidu have dished out over the years. They will know that SEO companies in the USA need focus on different activities than those involved with search engine marketing (SEM) in Russia, for example.

SEM is not just for businesses trying to reach a national scale. Due to its targeting features, Search Engine Marketing works great for small businesses that want to reach local customers conducting research or interest searches via the internet. Local search is on the rise, and SEM can help you take advantage of it.

I am a little confused on your first point. Sorry if it is a simple one to understand and I’m just missing it. What good would finding dead links on Wiki do for my personal website? I thought you would explain how to find dead links faster within my own site… but it seems that your tip is way more valuable than that. I just don’t quite understand what I do to positively affect MY site with this. Any help would be great 🙂 THANKS!

Authority Labs is a rather handy tool, thanks to it’s ability to track and graph the keywords for your site. Performing daily check of the keywords you’ve highlighted, then turning the findings into a weekly report.

This is desktop software for PC and Mac and is developed more for the technically minded SEO. This is a handy tool for checking if your URLs are indexed in Google, for instance, or if you want to quickly grab social and backlink data for any URL.

The second way Google builds the description tag is generating it based on the search query. Google reads through the on-page content to find the keyword a user searched for, and pieces together the keyword, and a word or two on either side of it, and uses this mash-up as the description tag in the search results.

Use Google Search Console to track website IMPRESSIONS. Remember, most people searching for a local business (especially from their mobile phone) will not actually click to your website. Impressions are the better key performance indicator when measuring local SEO success for 2016.

3. This last one is way outside the box, but really is one of the best tools for all of us who dive so deep into SEO that sometimes we forget to come up for air. A timer set to 52 and 17 (33 and 8 works great too).

Wonderful and neatly planned out. The SEO techniques is really a smart combination of intellect and application. I loved the tips. A big thank you and I hope I will able to work on your tips and get some result. 🙂

PageTraffic is a premier SEO Company located in New Delhi, India with its sales office in Chicago, Illinois and London. Our SEO services come with the assurance that we use completely ethical and acceptable whitehat methods of providing rankings to our clients across the globe. Know more about Search Engine Ranking services of PageTraffic

And lastly I have to mention Google Analytics. Without great analytics data you have no idea what pages are actually performing. Who cares if your page is ranking but it has no engagement? It needs to serve a purpose and Google Analytics is where I turn when I need to find data that will allow me to make actionable steps that will increase our clients website performance.

If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.

On the contrary, we are well known for our ethical approach towards SEO and this has helped us attain to a very reliable position by now. In fact, we helped a lot of businesses with excellent sales and ROI with the help of our incredibly advanced internet marketing. What makes us so effective is our extensive research to keep up with Google algorithms and see what works best with it. In fact, we spend huge amount of money annually on our tests to get our online marketing techniques consistently advanced. Most importantly, every single technique that we employ is completely in accordance with the Google guidelines. We don’t use any automated tools or software and we firmly believe in natural links on the most relevant sites. Also, we have an amazing expertise on search engine marketing (SEM). We have clients who have found a great deal of dependence on us because of our incredible reliability

Thank you Zach for sharing these tools. We use most of the tools for SEO to track and measure our campaign success. Your blog is good and informational. Please keep updated with new technologies and trends. By: http://www.nris.com

wow !! tons of very valuable information thanks a lot ! great piece. I love analytics and search console i also use http://grammarly.com to check for duplicate content it works well i use http://50seotools.com as well they have a good variety it’s plagiarism checker doesn’t compare to http://www.copyscape.com but for free it s great with 50 tools and no need to sign up just use it and split. im gonna check out your resources right now

That’s a great suggestion, Peter. You are right, the classes offered by Market Motive are extremely comprehensive and represent one of the best SEO study offers there are. Will include them in the list!

When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips.

A great SEO consultant can make companies a lot of money, but there is a lot to it. Learn what makes a great SEO consultant in this post which was written by John Lincoln, an SEO professional with over 10 years experience and President of Ignite Visibility.

One of the final tasks you should consider when creating or adding content to your website is the use of a sitemap. A sitemap is a list of pages of a web site that are accessible to search engine spiders or visitors. Typically, sitemaps are organized in a hierarchy. There are two popular ways to create a sitemap. XML sitemaps are structured for search engines, and indicate to search engines the relative importance of your pages to each other. HTML sitemaps are tailored more for human visitors looking to easily navigate through your website. It is usually a good idea to have both XML and HTML sitemaps for your site. Google prefers XML sitemaps, and prefers the sitemap to be added to Google Webmaster Tools, were Google shares information about the health of the optimization of your website.

Of course, this SEO site tool has all the standard features you’d expect in a good PPC tool. It has a keyword research tool, an ad group builder, a campaign builder, as well as a segment that makes managing historical data easy.

“Dashboarding is so much easier with Data Studio. We can create client-friendly reports with charts that are easy to understand for the most complex data from multiple sources. DS is far superior to other free dashboard tools I’ve used, and its native connections to Google products makes it an easy choice for Search and Analytics reporting.”

Location or placement. Let the product featured on the page stand out and shine. Give it space. Don’t clutter it up with other suggestions. Don’t waste your best location on products that don’t sell and are not popular.

Also, seeing how a business fairs in its citations can also hint as to whether they have had SEO work in the past or someone within their company is SEO savvy. Both great things to know when preparing to approach them and getting any presentations ready.

Title Tags: Title tags are the blue, clickable links found in search results. Use the keyword each webpage is built around in the title tag to show search engines and search users what the page topic is. However, avoid using too many keywords in your title tags, as this can result in a penalty. A good rule of thumb is to include a keyword, descriptive text about the page, and your business name. You should add your location as well if you’re a local business.

Even though some people argue that “keywords are dead,” they still playing a very important role in any effective SEO campaign.With Long Tail Pro, you can find relevant keywords with more effectiveness. The data this tool provides is really accurate.

The Ahrefs backlink checker crawls four billion web pages every twenty-four hours and updates the index in fifteen-minute increments, ensuring the freshest data is available to you at all times. Use the Site Explorer to monitor the backlinks of any URL and gain valuable SEO metric information.

The rel=”nofollow” meta tag tells search engines not to follow a link from your website. The reason this is important to use is because whenever you link to a separate website from your own, you give up “link juice”, which is something admits to using in their ranking algorithm. If you can, try to apply rel=”nofollow” to all websites you link out to. Or at the least, the websites you don’t trust (which you shouldn’t be linking to anyway). More on nofollow from Matt Cutts.
So now that you know what not to do, what is the right amount of keyword density? Many SEO experts on the web today have collaborated together and have come to the conclusion that an optimal keyword density is between 1 to 3 percent. This rule of thumb should help ground you and your content writing style. Of course you want to include your keyword in your page copy – but do it organically through the process of your writing. Find a solid middle ground that sounds good to you and people in your industry, and you should be OK. And again, it is always prudent to investigate your competitors and potentially emulate their successful writing style.
18. Give away free stuff. The more content you can make available for free — samples, whitepapers, software, tutorials, tips, coupons, contest prizes, etc. — the more people will link to you so they can pass it on.
This person who identifies herself as a “Dallas SEO Consultant,” is, in fact, a construct of my own making, one that I became enamored with and I lost myself in the role, or became stuck in a repetitive success syndrome. At heart, I am an inspirational writer with a mission to help change the world, one heart at a time.
4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.
Hi matt found this tool pretty useful https://kwfinder.com/ curious of your opinion.Here is my set of tools that i the use internet business promoter,Inspyder Backlink Monitor,long tail pro and buzz bundle.love your blog keep up the work.
White hat SEO refers to optimizing your website using the practices agreed by Google. On the other side, Black Hat SEO involves using shady techniques that are violating Google Webmaster guidelines. Black Hat SEO it’s not something you should do if you care about your website. 
Ideal for ongoing reporting and issue resolution tracking. This dashboard provides short-cut links to access sets of URL’s  based upon key technical metrics which can then be easily exported or shared.
CanIRank is an up-and-coming SEO SaaS solution that uses machine learning to inform your SEO research—long story short it is a fantastic tool. While I still use other tools like Ahrefs and SEMRush, when it comes to on-page optimizations and in-depth keyword research there isn’t anything on the market that can touch CanIRank. If you are trying to rank for highly competitive keywords it’s an absolute must.
If you are looking for free backlink monitoring software – is a must try. You can integrate Ahrefs, Google analytics moreover it include disavow tool – Linkody might be the most complete backlink checker on the market.
Link building was an easy way to manipulate the search engine algorithms and many spammers tried to take advantage of this by building link networks which gradually lead to the creation of what is generally known as black hat SEO.