SEO Best Practices

7. Style your keywords. Use header, bold, and italic tags throughout your Web pages. These keywords are important and you should show that to visitors & search engines as well. You can style header tags by using some simple CSS to match your Website.
Learn to build links naturally. If you buy links, Google will find out and punish you. You should endeavor to create awesome content that earns links naturally. Link farming (sowing many links at the same time or within a short period) will only land you in trouble.
I like using SEOptimer, the Mozbar, the CheckMyLinks extension, Domain Hunter extension, Screaming Frog (free edition), SiteLiner, OpenLinkProfiler, BuiltWith and many more! They all have their own uses.
Keyword analysis focuses on how the SEO company selects keywords to be focused upon when creating content or building incoming links or references to your website. Our analysis of a SEO company’s ability to craft relevant and effective keywords ensures that the SEO company understands how to analyze a keyword’s volume in major search engines in addition to the context of the selected keyword. Having effective keywords means having an effective SEO campaign.
GeoRanker is an advanced local SEO (Google Maps) rank tracking tool. As you know, if you track local keywords (like “Boston tacos”), you can’t use most rank tracking tools. You need to see what people in Boston see. Well GeoRanker does exactly that. Choose your keywords and locations and get a report back that shows you your Google organic and Google local results.
For example, let’s you have a piece of content about low carb dessert recipes. If MarketMuse finds that your competitors use terms like “Stevia” and “Agave Nector” — but you don’t — it will suggest that you include these terms in your content. In my experience including LSI keywords like these can make a significant difference in your rankings.
Just this week someone requested social media marketing services from us. After clarifying his goals, I believed we had a classic case of a client who wanted to expand his reach with social media. When I ran his site on SEMrush, lo and behold I saw a massive drop in his traffic in May of 2012. After I questioned him about it, he admitted that he got penalized by Penguin and wants to use social media as a way to improve his rankings.
Before your website goes live, you need to select a URL. Also known as your domain name, it’s the address that visitors will type in to find your site. Like the giant sign above a storefront window, it’s one of the first things visitors see when they come to your site. That’s why it’s also the first place Google looks to understand what your site is about and decide how to rank it. It’s also important to make sure your URLs are clean and beautiful. This means no special characters, no hashbangs, no page ID. You get the point. 
That’s a great suggestion, Peter. You are right, the classes offered by Market Motive are extremely comprehensive and represent one of the best SEO study offers there are. Will include them in the list!
You may be wondering, why pay to show up in search engines and have people click on your website pages? Can’t you just improve your website’s SEO and get online visibility and organic clicks for free? The answer is that organic search isn’t actually free. SEO strategies are very beneficial to your business, but SEO takes time to take effect, (up to 6 months) and the tactics involve a lot of work toward producing quality content. With SEM/pay-per-click advertising, you see results away, in the form of your business name on page one of a search.
Awesome post. While SEMrush tends to provide bad ranking data in my experience, their other competitive analysis tools are pretty spot on. This is a prime example of how to use these to your advantage. Thanks for writing this up.
Award-winning SEO company offering complete SEO, Social Media and Web/Graphics design with offices in Westlake Village, CA. All work done in-house and never outsourced. We offer a wholistic approach to helping our clients to grow their businesses ..
Darn it. More work that will produce great results. Bang goes my evenings. I’m bookmarking this but I ain’t sharing it. Don’t want too many to know even if loads of your followers already do. Great thinking and creativity and thanks for sharing for free Brian.
Since Google releases its Penguin updates periodically, some SEO professionals and marketers take advantage of the gaps, pushing up SERPs with gray-hat anchor text practices (e.g. targeted anchor texts, lower-quality link-building), and then get penalized for doing so.
When creating your posts, add SEO-friendly tags and categorize the posts accordingly. If you use SEO plugins such as Yoast SEO, you get fields to add meta description, SEO title, and focus keyword to your post. Utilize these features to SEO-up your post. While optimizing your content, the Yoast SEO plugin also helps you to determine the SEO score of your article long before you hit the publish button.
App Indexing brings in millions of additional search results for search queries on Google mobile search. This means that webpages ranking for their target keyword will have to fight of million of app pages that are optimized for their keyword as well. As if the competition is not stiff enough!
Several of our team members have over 10 years experience in the online marketing and search engine optimization industry. We’ve worked with many big names, fortune 500 companies, mid-sized businesses, and small start-ups. We’ve seen it all and nothing is new. We’ve been around the block. Extensive experience in SEO means that nobody is our guinea pig. After some situation assessment, we can fully understand our path forward to meeting your business goals. Our specialties consist of SEO, PPC, and SMM, to asset creation and content development. You get nothing but experience and knowledge from our team.
You can use the tool once a week for free if you sign up for a free account. We also offer a free 14 day trial. If you wanted to continue as a free user, we still allow you to carry out unlimited basic reviews via the extension – find out more here https://www.woorank.com/en/p/developers
As per the original article on this topic, if you had to pick one overall consensus it would be that the major factor in SEM has traditionally been paid search. For the sake of argument let’s refer to paid search as Google Adwords. This is somewhat linked to the more traditional pay to play advertising association with the word ‘marketing’, and therefore AdWords gets the nod in front of SEO.
Test one element at the time. As we have seen before, each ad is organized in different lines of text. Each time you test ads with different elements in each line  you won’t know the specific line of text that performed better because there are too many variables in the test

Organic search results are 8.5 times more likely to be clicked on than paid results, according to today’s infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it. more

My best tactic for 2017 is to blow out LSI keywords to build rich content pages covering a widespread of concepts related to target topics. I call this the “bigfoot strategy” (or creating pages with large keyword footprints).

Seomator is an online SEO Audit tool for improving SEO performance. It crawls a website, analyzes it and provides with a comprehensive report based on SEO, internal links, HTML tags, backlinks, page speed, mobile usability, text statistics, social media, organic presence and content quality. Reports come with a “How-to-Fix” section that tells you where there are errors and tips that will help you to improve your website.

3. Look after your code. This means building a website that is easy for the search engines to understand. Your website should make use of up-to-date technologies like Cascading Style Sheets (CSS) to minimize the amount of formatting in the HTML page code.

Great article; loved the insight on duplicate content in points 9 and 10. These listed strategies are quite informative but you left out branding if I’m not mistaken. You’ve highlighted the use of keywords, but where most of us used to go to outlandish degrees to incorporate a major keyword in the domain name, today our main concern lies in launching our unique brand. Still, an excellent post.

This truly amazing and I’m gonna share this with like minded people. I loved the part about flippa. What a great source to get ideas. Building links tends to be the hardest to do, but a few good quality links is all you need now a days to get ranked. I currently rank for a very high volume keyword with only 5 links all with pr 3,4 and good DA and PA. Good links are hard to get but you only need a few which is encouraging! Props for this post!

These economic times have everyone concerned and asking, “How does this effect marketing?”. Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.

Search engine optimization is a rather straightforward strategy, but it is one that is often misunderstood. Quite simply, people are using the Internet to search for your company or what you have to offer. That is why it is important for you to show up at the top of the search engine results. If you are not showing up at the top when somebody is looking for what you offer, you are losing that customer to the competition.

Make sure all your pages have the rel=canonical tag directing search engines to the main page. Rel=canonical tags reduce confusion when another site scrapes your content, ultimately creating duplicate content.

Builtwith does everything that it promises and much more. It allows you to see the technology used to build a site. It can also be used to find the build of your site, the tools used and analytics which is implemented and much more.

You also get timely reporting and 100% transparency. You’ll know exactly what’s being done, why, and what it’s doing for you. If you don’t understand, you can talk to our owner directly to get 100% clarity.

We will thoroughly analyze the content on your website according to Google’s Content Guidelines. Depending on the requirements, we will create new copy or update/edit existing content to optimize it for search engines. We might also suggest the creation of new landing pages.

An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then transform and analyze it using all a BI tool. The problem for most business users is that’s simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It’s about making a process that’s core to modern business success more easily accessible to someone who isn’t an SEO consultant or expert.

Our SEO company has cleaned up many penalties, but this is a newer one, which is why we decided to write an article on it. Basically, if you abuse structured data you can get a penalty. Now, it doesn’t hurt traffic, but if can hurt your rich snippets. Learn how our SEO firm has cleaned up this penalty for clients.

It is significantly helpful when it comes to tracking and analyzing traffic and the marketing achievements of your site. You and your clients can use this to access the keyword ranking from any device that has access to the internet. The result page would show where your website ranks in the search engine for the particular term.

The key to writing content on a website is to find a middle ground between human visitors and search engine visitors. A quality website article would be written in a way where any human can easily read and understand it, while at the same time including keywords into your copy in order to rank for it. Getting used to this process may take time; but by analyzing your competitors you can pick up on certain writing styles that do target both kinds of visitors.

Keyword Revealer is a standard keyword research tool with a cool “Keyword Tree” feature. The keyword treee shows you keyword ideas as a tree. And when you click on a “branch” in the tree, a new set of branches appears. Helpful.

Thanks for the list Zach, considering my options for a SEO auditing tool. So far it’s between Raventools and SEO profiler. But I’m also considering Screamingfrog too. I want to be able to easily provide links to SEO audit reports for clients and offer it as a free service for local customers. Anything in particular you recommend for this purpose?

In this 23-page guide, we cover five steps for optimizing your content and making Google (and the other search engines) happy so that she’ll share your content with the right folks and send those prospects your way.

If you haven’t switched to HTTPS and you’re running AMP pages, you will need to change soon. Maile Ohye from Google shared at the SEJ Summit that HTTPS will be required for AMP, but John Mueller recently stated it is not yet an AMP requirement.

The last piece of the complicated SEO tool ecosystem is the enterprise tier. This roundup is geared toward SEO for small to midsize businesses (SMBs), for which these platforms are likely priced out of reach. But there’s a handful of enterprise SEO software providers out there that essentially roll all of the self-service tools into one comprehensive platform. These platforms combine ongoing position monitoring, deep keyword research, and crawling with customizable reports and analytics.

122. Headline Analyzer – Writing good, luring titles is a key element to getting people to read your content. This tool from Coschedule analyzes your title terms of word balance and grammar, gives you character and word count, shows you how the title will appear in SERPs or e-mail newsletters, and provides insightful pointers on how to improve.

The rules of online marketing are constantly changing. If you don’t have the time to keep up with those changes, it’s to your advantage to work with a top seo agency or online marketing company. Allow the professionals to track the changes and adjust your marketing plan accordingly. We considered the most trustworthy, experienced and talented marketing professionals when finalizing our rankings. We award excellent customer service and quality work, and we only recommend businesses that we would work with ourselves. We may accept listing fees from some businesses, but we only include companies worthy of the spotlight. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.

Klipfolio can also benchmark your actual traffic, both organic and through ads, against goal-completion metrics so you have a clear overview of how your site is performing. Through its SEO traffic key performance indicator Alexa, Klipfolio monitors things like unique monthly visitors, site engagement, historical traffic trends and current traffic metrics.

Link to other websites and reach out to webmasters informing them that you added a link to their websites. If they like your website, they may return the favour – This is actually advice given by Google in one of their guides, as explained in Step 5 here and shown in the screenshot below.

20. SEO 101 – A short guide written by Jill Kocher. While it doesn’t offer a lot of additional information you won’t find in the above-mentioned guides, her article places a lot of focus on keyword research and provides a lot of practical examples and strategies that should benefit any optimizer. When you’re done learning from her actionable articles, you might also like to check out the equally important second part of her guide, SEO 201, which tackles more technical aspects.

However, as our relationship with Google becomes ever more entrenched and complex (both as users and marketers) the list of potential factors that could be included in SEM expands. Let’s look at some of the major ones below:

The licensed version of this is the best investment anyone in SEO can make. You can instantly find poorly optimised titles, H1s, and descriptions at the click of a button. Content length can be listed across your entire website and you can use the data to find high value targets which you should be optimising for. The tools that produce reports and CSVs for you are nice to have, but if you can only afford one thing right now this one should be it.

You just wrapped all the necessary check list in this post. In SEO , it is needed to provide original content in page. And Blogging also helps to drive traffic to your site. Thank you Brain for such a great post.

Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don’t acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don’t want seen.

Lehmann-Haupt also warns against firms that claim to have ‘proprietary methods’ of optimization. ‘That probably means they have unscrupulous methods,’ he says. “There is no special sauce, and there’s no secret method.’

Don’t forget about link building! Begin building partnerships with people on blogs, forums, and other websites and start building up your links. This will give you a great boost in the search engine rankings

You can tell it what industry category the blog post will fall into, and it tells you how it compares to other headlines for blog posts in your industry. This we like the most about this headline analyzer

Hubspot is a great platform, but it is not meant for doing SEO as it is. It is a powerful inbound marketing software platform that helps companies attract visitors, convert leads, close customers.The SEO part of HubSpot is basic, and though it does provide some info for a marketer, it is not even 10% of what is needed to get a website or webpage to rank. If you are a marketer or a Sales person and getting top search engine rankings is not your job, you will appreciate HubSpot’s marketing, lead generating and nurturing power. But if you need to run SEO campaigns, you should better look for specialized SEO tools like SEO PowerSuite.

It is always important to leave your mark on the map. This is especially true when it comes to business. Having a listing in the Google Maps can do great wonders to your popularity and the traffic you receive. The Google Places for Business can be used to control the listing of businesses that appear in Google Maps.

SEMrush have a great set of tools specifically their keyword database and competitor analysis tools. With this information you could come up with lots of content ideas and also see where your holes are in the topics and keywords you currently target. I wrote a pretty in depth review of the ways I use SEMRush on my blog.

Are you looking for an easy and fast way to boost your web site’s search engine rankings and traffic? Having evaluated all the main SEO companies, our expert team have come up with this definitive list. Choose your favorite & launch your marketing program today!

If you’re a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though — a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.

In most cases, the only ‘default’ parameter that will need to be changed will be the ‘limit of checked pages’, you want to ensure all potential URL’s are included in the crawl. A quick way to determine this to do a quick ‘site:youdomain.com’ search in Google:

Build a “community” of happy users. Publish buyer testimonials and reviews. Share blog posts from your happy customers. Use excerpts from a positive review to convince visitors that they can trust you — trust is king and social media helps you showcase it effectively.

#2 of Best SEO Companies of February 2018 – Boostability has a powerful team of experts that know how to help small and mid-sized businesses reach new, more, and better customers through online marketing. The company delivers cost-effective solutions that maximize their clients’ money making potential through increased web exposure and brand awareness. Their services include SEO, social media and website services. Boostability also works with partners that offer their white-labeled SEO, social media, and website building services to their small business clients.  

Seomator provides In-depth Technical Analysis and SEO On-Page Testing Tool for website optimization. It also a sales automation tool that can be implemented directly on a company’s website to automate and increase sales.

Brian, you’re the king of backlinks. You obviously have so much more going on than just backlinks, though. Would you be interested in appearing on my YouTube show to talk to dentists who need help with SEO?

I’ve been testing out the rank check tool AWR Website Ranking on a small personal site (after being advised it does not break Google’s guidelines – although, if you go by the letter of the law, I wonder if that is wishful thinking, by ALL rank checker tool providers):

Broken Link Checker is a free WordPress plugin that allows you to find broken links on your WordPress site. You can then fix those links without even editing your posts. See our tutorial on how to fix broken links in WordPress with Broken Link Checker.

What you can do on your Website is pretty easy to see; how Google and others tie everything together is not. This is what happens offsite and it’s really where the rubber meets the road. Think of it this way: An expert grows their influence and reputation as more people cite their expertise, whether they are a big name in a small niche or a big name in a huge field. The same is true for Websites. And just like people, the more popular your subject matter, the harder it is to get through the noise. Keywords can only do so much; recommendations — in the form of links — from influential people and Websites are what will give you a real edge.

The user sitemap should provide links to all (or to the most important pages of your site). It can also group posts by author, date, category etc. Its purpose is to help the user find information on your site easier and quicker. My user sitemap looks like this:

This program is available for PC and Mac. As a Mac user, I’m often confronted with software that slows my mac down a little, so it was a pleasure to see this thing run in the background in a quiet, efficient manner.

Do you really need to link out to all your buddies in your blogroll site wide? Or is it perhaps wiser to just do that on your front page? Google and other search engines these days heavily discount site wide links, so you’re not really doing your friends any more favor by giving them that site wide link, nor are you helping yourself: you’re allowing your visitors to get out of your site everywhere, when you actually want them to browse around a bit.

Great tips. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. So this information is very useful. Thank you for sharing it.

MajesticSEO – Grab the backlink profile of your top 10 competitors and compile all in a spreadsheet. Order by TF (trust flow), relevancy then mimic their anchor text profile as you know Google is already rewarding these peeps with top SERPS. Go grab the low hanging fruit!

Go to http://www.webpagetest.org/ and test how many seconds it takes for your pages to load from different locations, internet speed and browsers. The analysis report at the end will also tell you which components of your page take too long to load so that you can remove them.

In addition to helping you find keywords you should be bidding on, thorough keyword research can also help you identify negative keywords – search terms that you should exclude from your campaigns. Negative keywords aren’t terms with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions. For example, if you sell ice cream, you might want to exclude the keyword “ice cream recipes”, as users searching for ice cream recipes are unlikely to be in the market for your product.

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

Structured data22 is code that you can add to your sites’ pages to describe your content to search engines, so they can better understand what’s on your pages. Search engines can use this understanding to display your content in useful (and eye-catching!) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.

Whether you’re looking to hire one of the top SEO agencies to manage your online marketing project or you plan to handle your search marketing strategy in-house, 10 Best SEO’s tips and tricks will give you knowledge to embark on this new journey. Though its always advisable to consult with a great SEO staff, our top 25 SEO tips can get you started on the right foot.

Learn how looking at the ways people find and use your web site can give you valuable insight into your marketing campaigns, your page content and your products. Our Analytics articles cover topics like why you should be tracking your analytics, which analytics programs to use and what you should be doing with the data you gather.

While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

You have assembled all the most important SEO tools in one place. I use almost all of these tools in my work. In ane case, I want to recommend you a very helphul site with a lot of great tools for copywriters, freelancers, recruits etc – SimpleBloggin.

Customers search through millions of websites, but usually only see a few. How did those few websites get so lucky? Well, it isn’t luck! Those websites understand search engine optimization (SEO). Boostability is consistently rated one of the best SEO service providers in the world! We can step up your website’s search ranking with a unique online marketing strategy for your business. Your strategy can include search engine optimization, content creation, local directory listing, social media marketing, and mobile web design. These areas are all part of an important ranking strategy to help your website rise to the top of Google, Bing, and Yahoo search results.

What do you think? Have you invested in search engine marketing? Which SEM platforms have you used? What best practices work for you? Share your thoughts, knowledge, and experience in the comments below! 

Metrics is the guiding light of your marketing efforts. Without measurements, you’re operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.

To provide a more useful/actionable recommendation for 2017 I highly suggest looking at underperforming but related posts on your site and then combining them into a single MONSTER post. To continue to cutt through the noise you need to do something exceptional and combining multiple posts into a single MASSIVE post can really help you do that.

It is a double edge sword though because at times potential clients initially feel we are not a great company to work with since we are not ranked within the top 10 and they are often weary when I explain that Top SEOS is not all its cracked out to be. The idea that SEO companies could pay for top listings, which we never do, seems “too pure”.

Hi Brain, I am a young business owner who has had 4 different websites in the last 2 years but none of them were successful as I would have liked due to lack of SEO. Now I am in process of starting another business and I felt it was time for me to learn about SEO myself. I must say the information you have provided is invaluable and extremely helpful!! I am learning on the go and you are my biggest contributor. Thank you Sir!

If what you are looking for is a tool that can allow you to have a quick and dirty look at the on-page SEO of your website, then SEOptimer is the software for you. It has a wide range of applications in the hands of the skilled and experienced. And the best part is that it is free. It is one of the best free SEO programs on the market.

84. 9 Link Building Resources – If you’re looking to further perfect your link building techniques and find new sources and resources to improve your site’s link profile, then you should check out this very, VERY in-depth article from Quicksprout’s Neil Patel. As I’ve mentioned on other occasions throughout this SEO resources list, Patel’s articles are always not just extremely detailed, but very practical as well, providing step-by-step ways of achieving a given goal.

Google’s algorithm changes can throw you for a loop when you’re not expecting it. To keep up to date with Google and ensure you still return in search results, perform an in-depth link quality analysis. Discover the most effective backlinks and techniques using your own profile or the profile of a competitor.

A sitemap is crucial in telling the SEO spider which pages of your website you want crawled.  Google XML Sitemap is a WordPress plugin that can be used to create an SEO friendly sitemap automatically.

100. Step-by-Step Guide for On-Page SEO Management – Here you’ll find another guide for on-page SEO, this time from HubSpot, a brand that’s renowned in the digital space for their top-notch content. While this isn’t one of their most in-depth articles, I wanted to add it because it’s got a very nice and useful template which you can use when you’re trying to tweak on-page across your sites. As such, it’s very useful for those looking to manage several websites and need to keep track of the improvements they apply.

This tool helps to make your web pages to load fast on all the devices. PageSpeed Insights reports on the real-world performance of a page for mobile and desktop devices and provides suggestions on how that page may be improved.

We’re committed to providing value to you throughout every step of our process, from first conversation to last link built. You’ll gain a significant amount of knowledge related to your current SEO positions and how Victorious can help you find victory in the battle of search engines.

Delucks says, “We’re an ex online marketing agency and since 2014 SEO software company and management consultants. Founded 2006 by Severin Lucks, DELUCKS still stands for creative and effective website concepts.”

13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

That very nice. Bing Webmaster Tools (aka BWT) remains extremely overlooked. It’s great for keeping an eye on how Bing (which powers Yahoo) is treating your site and also enables you to have some control in the matter. It also shows you clicks to your site from Bing by search query, and it has a feature for looking up Bing search query volume. Plagiarism Checker

Worth reading Kunle. Your post contains great points for businesses looking to reach wider audience. I’ve been wanting a solution from a very long time. I have also stumbled upon an e-guide which was pretty informative on online marketing tips & techniques for beginners. With your permission I would like to share the URL of the link: http://goo.gl/S3ooK5. Hope others would benefit from this guide.

A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.

Your navigation structure should be simple, consistent and organized. This is critically important not only for SEO, but also for usability and conversion optimization. Can users and search engine robots easily navigate your site? It’s no small matter.

Until relatively recently, search engine optimization used to fall under the umbrella term “search engine marketing,” but both have become so complex that SEM and SEO now exist as two separate (but closely related) entities.

This article is a comprehensive guide to all the necessary SEO a company could need. I thought I would be spending a few hours at the very least researching the topic, and the very first article I found contains everything I need to know! Plus the fact that it is the first one I found means that your strategies work.

A second tool that we rely upon heavily is of course Majestic. With 70M links to Debenhams.com from around 60k websites, managing our link profile at scale presents a significant challenge for the team. When comparing the key industry link tools Majestic offers us unrivaled data on which we can make the most informed decisions about removing links, recovering links or maximizing the opportunities of mentions and is a staple in every campaign that is run by the team.

To set up different blog categories for WordPress-based blogs, visit your Appearance tab and then click Menus. Here you can add the categories you want, and each time you upload a post, there will be a section that allows you to click on the appropriate category for that post.

24. SEO for Bloggers – This post by Ashley Faulkes addresses the importance of SEO in promoting your content and your website/blog by default. It does focus on creating exceptional content in order to attract attention, links, bookmarks, likes and the like, but all that through a SEO perspective. The points made for keyword research, on-page optimization, link and relationship building get you in the right mindset for producing content so that both readers and search engines are met with quality.

32. Moz Academy – Although they now provide their own services and tools, Moz (former SEOMoz) started out as a purely instructive website, which explains why they’re still one of the best sources for information, data, and news in the world of search engine optimization. It then only stands to reason that they have their own academy – here you will find webinars and video lessons on subjects like inbound marketing, SEO, social media, or link building.

If you were just starting out you could use the Market Samurai trial for all of your keyword research and to make a complete plan of attack. You could use the free trials of BuzzBundle and Mention to drive your first traffic. You could use the free tubetoolbox trial to build your YouTube audience etc

173. How to Convince Your Boss to do SEO – One of the more practical aspects of doing SEO implies convincing bosses or clients that they need SEO. That’s not saying you need to become a salesperson, but that you have to know how to educate others on the importance of online marketing and all that it entails. This guide by Nicole Kohler explains how.

Some Bing and Google SEO companies only focus on link building. Truth be told, links are a very powerful ranking signal and can really help on their own. While that is the case, Ignite Visibility has a more well rounded strategy that incorporates all the aspects of search. That being said, links are critical. So here is how you can get them.

Although Google said they would be “restricting” to Autocomplete, KeywordTool.io seems to have found a way around it. I just tested the tool and it brought back a bunch of excellent keyword suggestions just like it always does.

The objective of (SEM) is to drive traffic to your website with the intent of converting those visitors into customers. With SEM, it is important to have your business site listed near the top of the search engine rankings since very few internet users will actually look at search results beyond the first couple of pages. SEM can be divided into two categories: organic and paid. Both are important.

113. Übersuggest – This tool offers multiple interesting keyword suggestions through a simple, yet highly effective method: it takes your keyword, matches it with all the letters of the alphabet and retrieves suggestions from Google for all combinations., The list is neatly organized and displayed, so you can choose only what is most relevant to you. Example: if your keyword is “coffee”, Ubersuggest starts looking for coffee + a, coffee + b, and so on; it then brings up combinations like [coffee allergy] or [coffee beans]. After you’ve selected a relevant list, you can go back to GKP and verify search volume and competition.

115. Soovle – This nifty tool is also quite smart when it comes to expanding a list of keyword seeds or coming up with unusual suggestions you may not have found otherwise. It gathers keywords from sources like Google search, Bing, Yahoo!, Amazon, YouTube, Wikipedia and so on.

To provide a more useful/actionable recommendation for 2017 I highly suggest looking at underperforming but related posts on your site and then combining them into a single MONSTER post. To continue to cutt through the noise you need to do something exceptional and combining multiple posts into a single MASSIVE post can really help you do that.

Video is an incredibly powerful platform for telling your story, spreading the word about your business, and turning interested window-shoppers into paying customers. See how to put it to work for you. Read More

After an exhaustive analysis, we’ll deliver a compilation of keywords to review, refine and finalize with you. We’ll always look for your input on your list of targeted keywords as we keep in mind your:

We often see posts on how to get blog topic ideas or ideas on creating visuals but nobody ever talked about new link building ideas. The ways you showed here some are absolutely unheard to me. You know what I think you should write a post on how to get your own link building ideas…where to start…how to proceed…how do I know it’s full proof…it surely comes with lots of experiments…but the point is starting…….I know sounds weird but I know you will come up with something 🙂

Clean up duplicate content that’s hosted internally or externally. By cleaning up duplicate content, you’re removing any scraped content or duplicate on your site. If you have duplicate content on other sites, email the webmaster to have it removed or add it to your disavow file.

Lastly, if you’re interested in nofollowing all of the links on a page, you can add the tag inside the  tag for the page. You can find more details about robots meta tag on the Webmaster Blog39.

A very in-depth rank tracking tool. Show you not only where a page ranks, but how rankings have changed over time. Cool Feature: “Volatility” tells you if a given SERP is stable…or tends to shuffle around.

Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results. This includes but is not limited to full page interstitials49 on mobile that hinder user experience.

In On Page Optimization, we take all measures within the websites like removing errors, updating titles, improving the content quality as per Google’s standard to improve its position in search rankings. Below are list of on page activities:-

Keywords can also guide other promotional efforts—even business decisions. In their “Beginner’s Guide to SEO,” the team at Moz wrote: “The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.”

Regarding internal linking, i believe that in the case of two links pointing to an internal page, being one of those links in the group i mentioned above, they will considered only the one witch feed the algorithm with more information. In sites that have the menu before the content, it will be the second link. I think that’s the smart way for them to analyse all the links to better understand the destination page content. And they are smart 😉 .

Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. With that in mind, try to optimize your pages for searches on keyword phrases of 2 or 3 words to drive the biggest results.

You can get around this by adding unique content like user-generated comments and reviews around it. Invite user comments. Integrate social networking. Let users tell their stories. Happy customers will serve as your marketing helpers.

Nevertheless, the courses below are your best bet at a complete education. Decide how fast you want to become good, but don’t rely on a single class to teach you all there is to know. Some of these courses even offer a certificate or diploma when you graduate, so you’ll have a better chance at getting hired in the field or attracting clients.

You’re going to want to look for pricing options for tools that are fair for you. Think about how much money they can make you if they work and then think about how much you have to pay for them. If the tools are not going to pay for themselves, you have to avoid working with them. It’s a lot better of an idea to work with what is fairly priced than going with something that is going to take you way too long to make money off of for it to be worth the investment.

Links on a web page very quickly become broken (link rot) because we move, delete or change our own pages, and other people that we link to do the same. Using a link checker regularly will improve your website’s user experience (UX) and search engine optimisation (SEO). OSx native.

The search engine optimization world is constantly changing, and our staff works hard to stay ahead of the coming algorithm changes or advancements in search engine optmization strategy! Our site covers more than just SEO, however. Follow our blog to stay up-to-date with all of the trends in social media, search, and paid ads.

Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I’ve been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot. more

As the time flowing the significance of mobile applications development increasing for businesses. Developers at URM Web solutions will provide you the assistance to choose the right technology and right platform. Urm Web Solutions mobile app development company has years of experience in developing mobile apps for various platforms like iOS, Android, blackberry and windows. Hire our mobile app developer’s team and get user friendly, performance centric native and hybrid mobile app development services.

Then Google cracked the frigging whip, and keyword stuffing was shown the door. Without a doubt my rankings plummeted just like Icarus, but that’s not the point. A new era in SEO was born: the era of relevant and valuable content, alt tags, title attributes and what not.

158. The Art of SEO, 2nd Edition – Eric Enge, Rand Fishkin, Stephan Spencer and Jessie Stricchiola have collaborated to write this book on “Mastering Search Engine Optimization”. Each of them has provided their own techniques and strategies, and this second edition is an updated version .

It can hook directly up to your Google Analytics account so you can set up a spread sheet and once a month update it to pull all the key data you want for your website, such as visitors and conversions.
Having an offline, real-world understanding of your market and target customers is only half the story. Habits and behavior often differ online in comparison to the offline world. A prominent offline presence does not equate to a dominant online presence. A leading national store that stocks and sells curtains and blinds, for instance, might have much tougher competition from online-only curtain and blind retailers.
One of the most common mistakes that beginner SEO professionals make is focusing the anchors they build on top-level pages, mainly placing links to a homepage, landing pages, or even concrete product pages.
The third tool I highly recommend is Ahrefs. Besides monitoring your own content, you should also always be checking on the new inbound links you are building to see what parts of your marketing efforts are working.Not to mention it is a good way to make sure you don’t get hit with a negative SEO attack. Ahrefs in my opinion has the most accurate and up to date backlink database out there. It is a crucial part of my SEO campaigns and backlink building the right way.
Alex, that is really a nice post. Recently i completed my Solar Energy Business Website and was thinking about SEO strategies. It is really a nice stuff, even new comers also get benefits from it. Thanks and Keep doing great Job
Moz Keyword Difficulty Tool – Some might argue against it and by means is this tool definitive, however, validating the feasibility (https://moz.com/researchtools/keyword-difficulty) of the keywords in your keyword research can help you stay focused on entities and topics that you’re more likely to rank for.
Search Engine Optimization is something every website should do. By optimizing a website for search engines, you increase your chances of ranking high for your main keywords, which means you get more traffic to your site.
Google Search Console – This is a free web analytics console from Google. GSC (also known as ‘Webmaster Tools’ is a must-have toolset with limited but sometimes invaluable insights about your own site and messages about your site health direct from Google. Connect it with Google Analytics to get the most data about our site you can get (for free). For most small businesses, you are crazy not to register your domain with this system.
With social media and search engines driving a huge percentage of the traffic to a web site, it’s essential to make sure you’re building your brand and convincing people to come looking for YOU. Find out how to build a stronger brand by positioning yourself in search results and by branding yourself through social media conversations.
Pay Per Click and Social Media Marketing seems simple enough at first. But many waste hundreds and even sometimes thousands of $$$$ before they decide to seek professional help. Let us help you get off on the right foot.
You can choose from databases across the entire world, and from different services that use Keywords, like Amazon and even Twitter. I’d like to see a keyword tool for YouTube too. But, it’s no huge loss right now.
As a web designer you might think it important to rank well for the phrase “web design,” but again is it important? Are people searching for the phrases “web design” looking to hire a web designer or are they looking for information about web design, perhaps a definition?
Delucks says, “We’re an ex online marketing agency and since 2014 SEO software company and management consultants. Founded 2006 by Severin Lucks, DELUCKS still stands for creative and effective website concepts.”
Canva is the SEO’s dream when it comes to image creation. It gives you all the elements you need from Adobe Photoshop, without having to do three years at college, a night time graphic design course and hours screaming at your screen.
As it’s quality over quantity for content, the same goes for link building. Link building is not what it was five years ago. Link building and PR efforts are now merging to create a more authentic linking experience.
With paper Yellow Pages quickly getting buried in the bottom drawer of the filing cabinet, local search is being an essential part of any online marketing campaign. Learn which sites searchers are turning to for listings and reviews and find out how you can put your best foot forward on them.
Too often, I see websites that act as business cards. You land on the website and it tells you 3 things: the name of the company, what they do, and how to contact them. Unless a user is near the end of the buying funnel, they probably won’t fill out a contact form. There also isn’t an incentive to visit the page other than to grab contact information.
Your customized project plan launches by way of an audit including keyword research and a review of your competitive landscape.  The best SEO company to choose is one that will develop a strategy to help you rank for more specific, long tail keywords with purchase intent that your paid ads may miss.
When it comes to choosing the best tactic, it is important to evaluate your specific needs, but be sure to fully understand the differences and how you will maintain your efforts. Check out Revenue River’s free guide for how SEO how-to.
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
Majestic SEO for backlink analysis. Learn how many links you have leading to your website and who is linking to you. The more quality links, the more trustworthy your site, so be sure to monitor Majestic frequently to see the growth of your link profile.

I use both tools every single day. Provide a ton of value and insight. If you want to dive deeper with SEMrush, check out this playbook I put together earlier in the year http://www.robbierichards.com/playbook/. Thanks for taking the time to leave a comment
Velox Media is an ROI-focused digital marketing agency specializing in strategy, organic search marketing optimization, paid management, reputation management, web development, video creation and marketing.
Are you setting up Google Search Console for the first time? Remember to add both versions of your site. You should submit both www and non-www versions of your site. Once it’s finished, set the preferred site.
Drop My Link is a free tool that helps you find link building opportunities.Finally, I’d use this tool to quickly find resource pages and link roundups to pitch my content to.I’d continue using SEO Spyglass and Drop My Link until I was ranking on the first page.
133. WebmasterWorld – It may be difficult to make sense of this complex forum at first, but it doesn’t get any better than this. Everything “webmaster” is discussed in here, and you’ll also stay on top of news concerning Google, social media platforms, and more. At the bottom of the page, there is a forum index, so you can select the subjects you’re interested in. I suggest starting with Google SEO and checking out some of the discussions there. You must register before having access to forums and threads.
27. Complete Beginner’s Guide to Search Engine Optimization – This is another excellent beginner guide to SEO. Wordstream is also a steady and reliable source of valuable SEO information, and this post is no exception. Although most of the information it in overlaps with that of other guides in this list (how could it be otherwise?), I recommend that as a beginner, you try various sources. Each different guide has its own strong points, or might explain a topic in a way that’s easier for you to understand.
Great insights there. I’ve noticed the same thing, especially in the SEO category. But like anything it doesn’t make sense to copy and paste the blogs listed in AllTop and call it a day. You obviously need to check them out and make sure they’re worth building relationships with.
Permanently delete the expired product’s pages, content and URLs. When you have no closely related products to the one that’s expired, you may choose to delete the page completely using a 410 status code (gone) which notifies Google that the page has been permanently removed and will never return.
96. Composing Irresistibly Viral Titles – Learning how to write good titles is a weighty part of SEO, and has a lot to do with on-page optimization too. Besides making sure your titles are the right length, you also want to make sure they are relevant, and that they attract clicks! This all-embracing article by Dan Shure lists multiple ways to make titles engaging and optimized.
FreshKey is one of the better keyword research tools I tried for this list (and I tried a TON of them). The tool generates sackfuls of keyword ideas by scraping Amazon, Bing, Ebay, Google Market and more. While most tools require a monthly subscription, FreshKey is a very reasonable one-time fee of 49 bucks.
The chart to the right represents the averages we have seen in discussing the duration of online marketing campaigns with clients of the top online marketing companies within the rankings. For companies in Healthcare and Entertainment, there was a large divide in the average time it took to realize a return on their online marketing investment, often a result of different business plans and price points for their products or services.
MajesticSEO – Grab the backlink profile of your top 10 competitors and compile all in a spreadsheet. Order by TF (trust flow), relevancy then mimic their anchor text profile as you know Google is already rewarding these peeps with top SERPS. Go grab the low hanging fruit!
I have a Free tool to share: a SEO Toolbox (https://toolbox.oncrawl.com/) designed by OnCrawl. It includes an open source log analyzer, a chrome extension, an entity detector, a payload analyzer and a http headers detector. Feel free to share your thoughts, I would like to know your feedbacks.
Scaling Local SEO efforts with Moz Local. Moz immediately helps correct your website’s citations on some of the most important Web listings including the major data aggregators. Keep in mind this is a separate cost than Moz Pro.
How do you ask others for link opportunities? Most of the time people are only interested in either reciprocal links, or them providing guest posts on my site (when I reach out). And I can’t imagine if I did a round up post getting many inbound links. People would be thrilled that they had received a link, and wouldn’t create a reciprocal link to destroy the value.
Despite the clear directive that all brands should be investing in SEO and content marketing, many organizations are left stranded as the algorithms continue to change at lightning speed, forcing changes in SEO best practices as well.
The most popular vehicle for paid online searches is Google AdWords, due to its leading market share in the search space. The second-most widely used paid search system is Bing Ads, used on Bing and Yahoo search engines.
When you decide that you need more growth, better SEO, or a collective of services… EZ Rankings – Best SEO Company is going to be right there, ready to optimize and even overhaul your site and web presence. You’ll see the difference in your traffic, in your page rank, and most of all in your lead generation and sales. Get in touch with Top & Reliable SEO Company – EZ Rankings, and give yourself the service and quality that your business deserves.
SubmitEdge Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of SubmitEdge. To learn more about us and manage and complete your brand description, please click here.
There are billions of web searches in the U.S. each month. Discover how your website can be found by customers who need your products and services. Learn how to choose the right words to describe your business and explore online marketing tools like Google AdWords Express and Google AdWords.
76. Link Building Tactics – This must be the motherload of information on link building. There is no way of describing this article/guide without seeming exaggerated, so I’ll leave it to you to just how resourceful it is. I thoroughly enjoyed how well structured the article is, giving you pointers on the difficulty of each tactic, the time it takes to accomplish it, and even the link value of every strategy. Kudos, Jon Cooper!
Hey Matthew, great list here! I have a very noobish question that i’m hoping you might answer. I’m in the very early planning stage to starting out in IM and i’m wondering where these tools should be installed. If i’m using a hosting company, can i install the tools directly to that server and work off of it via remote desktop?
3. #journorequest or Gorkana – the majority of the work we do is on the digital PR and content strategy and creation side and we would be lost without access to both of these tools as they make it much easier to find the right influencers to pitch ideas into.
Each platform offers its own getting started guides and helpful tutorials. Another beginner resource is Google’s Insider’s Guide To AdWords (PDF). Since the guide was last updated in 2008, the Google AdWords UI (user interface) has changed, along with several features, but the guide may still offer a useful introduction.
SEMRush – This has slowly overtaken all the other tools I used to use as my first/main go-to. The ability to setup dashboards/projects is a great way to find quick wins for new clients & their expanded keyword set rivals the rest. I love this for competitive insights (where we don’t want to track specific keywords) or researching potential clients coming through BD.

This can be done using keyword match types. There are four main keyword match types in Google AdWords and Bing, and each of them retrieves different keyword variations. Here is an explanation of what they are and what they can be used for:
Hey Brian, love your site + content. Really awesome stuff! I have a question about dead link building on Wikipedia. I actually got a “user talk” message from someone moderating a Wikipedia page I replaced a dead link on. They claimed that “Wikipedia uses nofollow tags” so “additions of links to Wikipedia will not alter search engine rankings.” Any thoughts here?
If I can make a suggestion, I believe Power Suggest Pro is one of the best upcoming SEO tools. The software enables you to see WAY more buyers keywords and untapped niches. There are some real profitable hidden gems with zero competition. You can find more at: http://www.powerprosoftware.com – I expect PSP to rival the big dogs over the next few years.. although I kinda hope it stays under the radar a little bit so it doesn’t get over-saturated.
That’s very true, Francois: the best keywords are those that the Google Keyword Planner won’t show you. You need to basically find out where your target market hangs out and see what words and phrases they tend to use 🙂
The terms SEO experts often start with are page authority (PA) and domain authority (DA). DA, a concept in fact coined by Moz, is a 100-point scale that predicts how well a website will rank on search engines. PA is the modern umbrella term for what started as Google’s original PageRank algorithm, developed by co-founders Larry Page and Sergey Brin. Google still uses PageRank internally but has gradually stopped supporting the increasingly irrelevant metric, which it now rarely updates. PA is the custom metric each SEO vendor now calculates independently to gauge and rate (again, on a scale of 100) the link structure and authoritative strength of an individual page on any given domain. There is SeO industry debate as to the validity of PA and DA, and how influence the PageRank algorithm still holds in Google results (more on that in a bit), but outside of Google’s own analytics, they’re the most widely accepted metrics out there.
It depends on how it is done. For example if you engage into a conversation in the comments area, you may place your link so that the other participants know to whom they are talking about. On the other hand if your name is ‘Off page SEO’ or anything else with a keyword in it, then something is wrong.
Over the past year or two, we’ve also seen Google begin to fundamentally alter how its search algorithm works. Google, as with many of the tech giants, has begun to bill itself as an artificial intelligence (AI) and machine learning (ML) company rather than as a search company. In essence, Google is changing what it considers its crown jewels. As the company builds ML into its entire product stack, its core search product has begun to behave a lot differently. This is heating up the cat-and-mouse game of SEO and sending the industry chasing after Google once again.
Sorry to hear that, Connie! Could you try to clear the browser cache and cookies and reload the page? If that doesn’t solve the problem, please contact our tech team and they’ll take a look right away. You can use this contact form: https://www.wix.com/support/html5/contact
Increasingly Google is serving results to users based on their location. This is particularly important to businesses out there in the real world who ned to catch a searcher’s attention just at the right moment, i.e. while walking down the street, on their mobile and looking for somewhere to eat.
With keyword research completed and metadata optimized, it is time to optimize the content. If the content was created with the keyword topic research in mind, you will have already sprinkled your keywords throughout the page naturally. With that in mind, let’s focus on some other on-page optimization elements.
Using long-tail keywords may be more efficient to this end, since website visitors searching long-tail terms will often be more qualified. In other words, you’ll bring in the right type of traffic — visitors who convert — by using long-tail keywords.
EZ Rankings is a multifaceted SEO India organization that prides ourselves on what we do. From start to finish, our experts produce results for our customers that grow the value of their business. We believe that our approach is the best one for obtaining high search rankings, increasing sales, and growing an online reputation and brand to reckon with. We want our customers to dominate every search engine there is, and we work hard to make that happen.
After more than ten years of working with SEO it has become clear to me that the best practices in SEO change very little from year to year. I see no reason why this would differ in 2017; great content and backlinks will still be the most powerful tools in your kit.
SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site’s visibility through organic search engines results and advertising. SEM includes SEO as well as other search marketing tactics.
2. Focus on 5-20 main related keywords or phrases for your entire Website. You don’t want to spread yourself so thin you don’t rank well for any search terms. Try to “own” the search for a select number of terms. Use the tools above to identify the ones that will drive up the quantity and quality of visitors.
Wondering if a link is helping or hurting your SEO efforts? Then upload the URL of the page to Marie Haynes’ blacklist tool. It will let you know if the domain is on Marie’s comprehensive list of spammy websites. If it is, you may want to add it to a disavow file. Helpful.
Podio is the glue that helps all of the data we’ve acquired with amazing SEO tools become useful. Here’s an example of a few of the fields that we use in our content marketing app (there are many many more fields):
Choosing the right keywords can (and likely will) make or break your search engine marketing campaigns. You want to shoot for keywords that have high volume and low competition. This will increase the likelihood that your ad will rank well and bring your cost-per-click (CPC) down.
16. Become an expert on more sites than just your own. Write guest blog articles for your industry on popular Websites. (See how I just did that in tip #15.) Start your own blog and incorporate it into your Website; post and comment on Twitter and Facebook about your industry; answer questions on Yahoo Answers or Google Groups; submit reviews on Yelp, Amazon, ePinions, and Alexa; comment on industry blogs and forums. Link back to your website when it’s helpful but don’t overdo it.
It’s great to see you work hard for good rankings by doing your research, writing compelling content, and then promote it. It’s even better when we achieve it. the top 100 positions is a very small accomplishment, however, jumping up the 1st page (even the top of the 1st page) is much more difficult to do. Working on the right activities at the right time will produce “top of Google” results. If rankings are the most important thing for you to track, we can make that a reality. Putting together the right SEO strategy and executing that strategy will impact when, where, and how high you rank in both Google, Bing, and other search engines. We do that!!
SEMRush – SEMRush are an awesome team with a fantastic tool full of great information. I use it for competitor research, keyword analysis and much more. The more time you spend on it the more useful functionality you will find.
Matthew you are very good and give anyone learning seo a lot of very helpfull info. You are my No1 for seo. I am going to email you now, but jst wanted to leave a comment saying this is a list i have wanted for a while now.
Yup, I’m a fan of those tools as well. I tried to keep the list focused on pure SEO tools. Xenu Link Sleuth helps with SEO, but it’s not designed for SEO. Plus, as you alluded to, there are better tools out there that do the same thing.
You just wrapped all the necessary check list in this post. In SEO , it is needed to provide original content in page. And Blogging also helps to drive traffic to your site. Thank you Brain for such a great post.
My best tactic for 2017 is to blow out LSI keywords to build rich content pages covering a widespread of concepts related to target topics. I call this the “bigfoot strategy” (or creating pages with large keyword footprints).
This allows you to see if PR opportunities, or link building opportunities, are going to be worth your while. Even though the whole Do Follow vs No Follow argument is still up for debate, knowing what you’re getting yourself in to never hurts.
81. Curated Guide to Building Links without Content – Link building is a part of SEO that requires the combination of several skills. Yet besides those skills, you also need to be constantly looking for new ways of attracting or earning links. This refreshing guide can be useful to any SEO, even those who rely on content to build links. It lists out several strategies and techniques, such as broken links, image links, or relying on sources like HARO.
107. SEO Theory’s SEO Glossary – You can never have too many glossaries. Just kidding, you can. But I wanted to include Michael Martinez’ SEO glossary here because it’s just as good as the others I’ve listed. My hope is that you’ll browse all these terms glossaries and choose one that you like best to keep referring to it whenever you encounter a new term.
21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.
I can’t believe the number of clients I have who simply refuse to tag their photos properly. It’s such a simple and beneficial strategy, yet so often neglected. It’s a real shame as it couldn’t be easier to do, especially with todays CMS backends making tagging, and captioning so damn simple. I guess some folks just never learn.