Outspoken Media recently went through a SEO audit RFP process in which one of the other vendors was a “Top 20 SEO.” We didn’t consider the other firm a direct competitor, so this was intriguing to say the least. What they did have was a badge on their homepage that proudly stated they were a TopSEO! In this situation, we weren’t a good fit for the client regardless of the badge, but the situation really bothered me. Rather than diving into a tirade on TopSEOs, I’ll let Aaron Wall explain why TopSEOs is a scam.
It’s hard to pin down what’s working and what’s not without having accurate and frequently updated keyword ranking reports. AuthorityLabs is great for tracking desktop, mobile, national and local keyword rankings every day.
This tool answers the question we’ve all had when evaluating a keyword: “Can I rank?”. CanIRank.com provides a nice breakdown of how your page compares to the first page competition (inducing domain authority, page authority and on-page SEO metrics).
It is near impossible to find search engine optimization that offers the same level of code optimization as Ignite Visibility. Optimizing websites is one of our core specialties, so you’ll know that your site is in good hands. Your code optimization will entail first fixing anything that is broken (this is an important part of the process, as it allows us to ensure nothing is technically wrong with the site). Following this, we will optimize your page titles, meta descriptions and meta keywords. We will also take a look to make sure the search engines can index your content, no pages are being blocked, all links are being followed, and everything on the backend is overall in top-notch condition for search engine indexing. We also look at advanced strategies such as Schema.org, images, videos, sitemaps, robots.txt and more. Finally, we ensure that the website abides by Google’s Quality Guidelines.
Customers search through millions of websites, but usually only see a few. How did those few websites get so lucky? Well, it isn’t luck! Those websites understand search engine optimization (SEO). Boostability is consistently rated one of the best SEO service providers in the world! We can step up your website’s search ranking with a unique online marketing strategy for your business. Your strategy can include search engine optimization, content creation, local directory listing, social media marketing, and mobile web design. These areas are all part of an important ranking strategy to help your website rise to the top of Google, Bing, and Yahoo search results.
While having a privately hosted domain won’t affect your search rankings, having shared hosting may cause your site to get indexed less. Search engines index based on IP address and when they are multiple IP addresses, search engines can get too many signals.
Keywords are the words or phrases people type into the search engines to find the web sites they’re looking for. Learn how to identify the best keywords for your site and how to integrate them into your title tags, headlines and page copy to improve rankings.
As it turns out, local SEO is actually very different from enterprise or internationally SEO. Your goals are different, so your SEO expert needs to zero in on radically different activities to get you the local leads you’re looking for. On the other hand, if you need to implement a large-scale search marketing strategy, even the best local SEO expert might struggle to get you the results you expect.
The chaps over at Greenlane Search Marketing created a particularly useful tool if you’re struggling for content Ideas. Put in the search term you want to rank for, or just the general topic of content you want to write about. Put in the date parameters (I tend to look back about 3+ years) and have a read of some old content. See if you can jazz it up a bit and bring it into modern times, then get in touch with the webmaster and see if they’d be interested in posting the newer version.
You should use a few accurate keywords describing the page as well as your own brand name. Only use relevant keywords though, and the most important thing to consider is that although you are formatting for search engines, you should write for humans.
The paid version of Screaming Frog allows you to crawl an unlimited number of webpages, which allows you to just plug in your website domain and let the tool crawl your entire site! It also has the ability to integrate Search Console and Google Analytics.
Being able to dig around on the ‘back-end’ of your site, getting to know how it functions and any issues with it is a pivotal step in reaching optimisation ‘Nirvana’. The tools below should help you in your quest to reach this mythical place.
WordPress is the chosen CMS most SEO firms around the world (however, we work with all content management systems here at Ignite). As far as simplicity goes, it is certainly number one. One of the best parts of working with WordPress for SEO is utilizing the vast network of plugins. Learn about the best WordPress plugins for SEO here.
Sistrix is an enterprise-level SEO platform that shows you your site’s rankings, social signals, backlinks, anchor text distribution and more. Unlike many SEO tools with a million features, Sistrix is so easy my mom could use it.
When you work with us, we’ll put our team of International SEO experts to work so that your website is properly structured for a global audience. Then, we’ll make sure that it’s properly optimized for the customers in all the countries that you’re targeting.
WPBeginner is a free WordPress resource site for Beginners. WPBeginner was founded in July 2009 by Syed Balkhi. The main goal of this site is to provide quality tips, tricks, hacks, and other WordPress resources that allows WordPress beginners to improve their site(s).