SEO Best Practices

We offer webmaster guidelines4 for building a Google-friendly website. While there’s no guarantee that our crawlers will find a particular site, following these guidelines should help make your site appear in our search results.

If you want to check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability), URL Profiler is the best tool on the market to get the job done.

The first point is important. Optimizing for rich answers requires you to optimizing for your target keyword as well. Getting your page to rank on the first page of search engines will increase your chances of getting into the rich answers box.

180. PubCon – This is one of the longest-standing digital conferences in the world, with a tradition going all the way back to 2000. It takes place in infamous Las Vegas every year, but don’t let the location fool you – this is as serious as it gets, as high-quality as it gets. With over 130 participating countries, one can be sure to learn the latest from the best, on topics like social media, SEO, digital advertising, and more.

99. On-Page SEO for 2016 – If you’ve read even a small part of the resources in this list, you already know that SEO is not an exact science. It evolves and changes from year to year, even more often than that – either because Google keeps updating its search engine’s algorithms, or simply because some SEO tactics lose their value when they become overused. So while many things stay the same, others might be altogether changed. But with this really nice article which details how to do on-page SEO for 2016, you’ve got your back covered.

Nicholas Longo is the director of Web strategy at Rackspace Hosting. He’s a successful serial entrepreneur and founder and former CEO of CoffeeCup Software, which develops software tools that let nontechnical people build websites. For 15 years, he has been equal parts product developer, word-of-mouth marketer, business development executive, and a guy who built a multi-million-dollar company from the ground up.

Hello Brian, really such an informative article and is more meaningful as you provided screen shots. I have noticed that articles with images bring more value to understand the things. I have just started my career in this industry and thus keep looking for some good articles/blogs that are meaningful and help me to implement tips in my work apart from my seniors instructions. I guess this was I can prove them about my caliber 🙂

In fact, I have been told many times that I am a local legend in the industry. This is because for at least 10 years I held the number one position on Google for “Dallas SEO” and “SEO Dallas” and no one could knock me down, no matter how hard they tried. And I dare say no one took the title from me either, I just let it go from lack of time, attention, and ambition. I stopped caring about it.

Seomator provides In-depth Technical Analysis and SEO On-Page Testing Tool for website optimization. It also a sales automation tool that can be implemented directly on a company’s website to automate and increase sales.

for consumers. Great companies fail every day simply because no one knew about them. Low-quality companies join the ranks of the Fortune 500 because they knew how to market themselves. Don’t make the same mistake as the former and don’t get beaten by the latter. Coalition Technologies is the solution to your online marketing problems. Don’t waste your money having a billboard that 10,000 people see a day but don’t need your product / service. Use SEO so that you can have 1,000 people actively searching for products and services like yours and are ready to buy from you. That is the power of SEO and that is why you can’t afford to neglect it.

1. One underrated software option for SEO pros on a budget (or smaller agencies) is Advanced Web Ranking (AWR). It has big dog functionality and a variety of integrations with Webmaster Tools and Analytics at a lower price point.

Finally I landed in your article after spending long hours to learn about how to proceed seo for my website. They way you narrated your points with snapshot is very attractive. I like your way of using wikipedia to generate new keywords. Thanks.

I’m far from the most sophisticated SEO strategist in the world but it all starts with the content, and that’s where WordPress comes in. For each article I write, I aim to create the most helpful piece of content on the subject, because I know that’s ultimately what Google wants at the top of their search results.

True – it can get a little messy if your data mining is too broad. But if you really focus on the types of links you are looking for – once you export that data to excel and have a play with some filters, you can really dig up a lot of opportunities.

SEM Industry is a section of Search Engine Land that focuses not on search marketing advice but rather the search marketing industry (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections:

SEO during 2017 is going to see a further shift towards user focussed factors. Many SEO people expose the overused soundbite “content is king”, however, in our view this is not correct; the “customer is king”. If you think about it, the only reason people keep coming back to Google is they are served results that are relevant to them.

I’ve been busy building my own (free) tool which can help you bulk check urls for their status (redirects, 404, etc.) and let’s you export them (or a selection). I would really be very thankful if you could check it out (www.urlcheckr.com) and when you like it perhaps even add it to the list.

Keywords can also guide other promotional efforts—even business decisions. In their “Beginner’s Guide to SEO,” the team at Moz wrote: “The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.”

SpyFu does exactly what the name suggests: It spies on your competitors’ strategies and SEO history. Armed with this information, you can gain an edge with keywords, rankings and your pay-per-click campaigns. This SEO tool makes it easy to new opportunities to challenge your competition.

Despite the laundry list of features, it’s pretty darn easy to use. Just enter a few keywords to find blogs in your industry. Then filter by Domain Authority and last post date to whittle down the list to bloggers that are worth reaching out to. You can also reach out to them (and track your results) within the platform.

Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads.

SEO is safe as long as you are smart with your choice of SEO agency which is however, not as easy as it seems to be. Many websites have been penalized over the years for violating the Google search engine guidelines. What’s most shocking here is the fact that most of these websites’ owners were completely oblivious to it until the damage was done. The SEO providers that they had hired deceived them day after day with fast results using their black hat SEO techniques and subsequently, the websites’ owners had to pay heavy price from losing all rankings and traffic to permanent ban on their websites.

MixMax – Outreach is going to be an important part of that – whether it’s outreach for blog articles, link backs, etc., and MixMax makes it easy to track who has opened my emails, and follow up with them if they haven’t responded.

LSIgraph.com — Latent Semantic Indexing (LSI) keywords generator. Enter a seed keyword, and it’ll generate a list of LSI keywords (i.e. keywords and topics semantically related to your seed keyword). TextOptimizer is another very similar tool that does roughly the same job.
SEM, PPC advertising, paid search—call it what you want!—is a great way to boost your online exposure, increase traffic to your website, and gain more customers. Take a look at your budget and the keywords that relate to your services and start an SEM campaign today!
3. Screaming Frog – In minutes, we can crawl a site to find broken links and get a sense of its on-page SEO. Great for use in quickly evaluating a new site and for site migrations. Screaming Frog is easy to use, has versions for Windows and Mac and has filters that make sense – our jobs would be much more difficult without a quality site crawler.”
No, it has to do with optimizing your social media accounts, just like you do with on-page seo for posts or pages. I have a dedicated article for this (click the link from the article for more details).
Be relevant. If visitors arrive on a product page for the latest Apple iPhone, you should also suggest other relevant products, based on the cost, quality and persona of this buyer. The latest Google Nexus might be a similar product, but a loyal Apple acolyte may never buy it anyway! Measure and optimize product suggestions.
Still, Google kept the algorithm updates coming, and denied SEOs and web masters all the juicy info that would definitely help your SEO campaign. Today, you just need to step a bit out of line, and Google won’t hesitate hanging you out to dry.
2. MOZ: Moz is a great research tool to build links and to go after your competitors links. This is also helpful to determine website ranking in the SERP and to calculate Domain Authority and Page Authority, among other helpful abilities.
Although you can instantly get your PPC ads running, if you’re aiming at improving traffic through SEO, it can be several months before you see solid results – especially through Google. Likewise, if you request a directory listing from DMOZ, your listing may not appear for 6 months to a year. DMOZ is staffed by volunteers and, because DMOZ listings can have a positive effect on your organic search rankings, it is arguably the most popular and valuable free Web directory listing to get.
4. Check your keyword density and tweak as necessary. Keywords and phrases for a page should be around 3-5 percent of the total text and links of any particular page (not too much more and not too much less). Don’t just focus on your homepage. It’s about 50 percent of the search weight of your Website but every page needs keywords to create a “theme” for search engines. The more pages that are ranked, the more entry points your Website has.
A very in-depth rank tracking tool. Show you not only where a page ranks, but how rankings have changed over time. Cool Feature: “Volatility” tells you if a given SERP is stable…or tends to shuffle around.
#4 of Best SEO Companies of March 2018 – Over The Top SEO LTD also known as O.T.T is an international Digital Marketing Company that specializes in SEO/Web Development and Design/Lead Generation/Unique Optimization and Hosting. Our knowledgeable staff and tools can help increase the rate of relevant ORGANIC traffic to your website. Our services will provide a higher click through rate (ctr) and increase your company’s brand recognition. As a company, we are committed to training that will enhance your ability to maintain and optimize your search engine optimization.
I don’t touch a campaign until I’ve analyzed as much data as possible. I use Google Search Console to understand the queries, landing pages, device (mobile, desktop) and type of organic visit (video, image, search). I use Google Analytics to understand the performance of the traffic once on the site. I use Google Search to do topical and keyword analysis for building content campaigns.
16. Search Engine Land’s “What is SEO?” – As you learn more about SEO, you will realize that Search Engine Land is one of the most valued sources for information and news. You might like to subscribe to their newsletter or follow their website closely for reports on Google and the SE optimization industry. Their SEO guide is very well divided and explained, and offers a lot of actionable advice that can be useful to beginners and pros alike. They’re also quite proud of their Periodic Table of SEO Success Factors, which lists what they have found to be the most important elements of optimization.
As mentioned above, it’s not just the case that these are tools for agencies and consultants, all marketers should be aware of what’s available and what their team are using. With the vast array of tools out there, it’s difficult to know which may be relevant, so it’s best to break down or categorise them. So if you’re thinking of reviewing your tool set for 2017, here’s what we recommend.
In the enterprise space, one major trend we’re seeing lately is data import across the big players. Much of SEO involves working with the data Google gives you and then filling in all of the gaps. Google Search Console (formerly, Webmaster Tools) only gives you a 90-day window of data, so enterprise vendors, such as Conductor and Screaming Frog, are continually adding and importing data sources from other crawling datasbases (like DeepCrawl’s). They’re combining that with Google Search Console data for more accurate, ongoing Search Engine Results Page (SERP) monitoring and position tracking on specific keywords. SEMrush and Searchmetrics (in its enterprise Suite packages) offer this level of enterprise SERP monitoring as well, which can give your business a higher-level view of how you’re doing against competitors.
When it comes to choosing the best tactic, it is important to evaluate your specific needs, but be sure to fully understand the differences and how you will maintain your efforts. Check out Revenue River’s free guide for how SEO how-to.
i have been looking for this kind of free software for a long time, but almost of them just cheat me to click the title, and then content is not what i want,. almost every kind of software is needed to pay for money, even if i find someone free but there is no way to download, i have reviewed this article totally, and click the software i want, but still cannot find where to download it. so frustrated.
Learn to build links naturally. If you buy links, Google will find out and punish you. You should endeavor to create awesome content that earns links naturally. Link farming (sowing many links at the same time or within a short period) will only land you in trouble.
This can be done using keyword match types. There are four main keyword match types in Google AdWords and Bing, and each of them retrieves different keyword variations. Here is an explanation of what they are and what they can be used for:
Build a “community” of happy users. Publish buyer testimonials and reviews. Share blog posts from your happy customers. Use excerpts from a positive review to convince visitors that they can trust you — trust is king and social media helps you showcase it effectively.
Anchor text optimization practices evolve over time. As most of them get adjusted in line with the Penguin updates, pay close attention to keeping your anchor text cloud natural and versatile, which is the first point of interest to Google.
ClickDroid is a tool to track metrics from multiple platforms in one place. Multiple dashboards can be created easily by dragging and dropping the widgets. Be it a Sales Dashboard, Marketing Dashboard, SEO Dashboard, IT Dashboard, Client Dashboard, Finance Dashboard or anything else that could be thought of.
Google Search Console data is also available inside of the Google Analytics interface, but don’t expect this to magically fix the problem of connecting keywords to users. We can get general information, but we’re still not able to see which keywords led to the conversions.
Hi, my issue is that even after doing all the SEO work my site isn’t visible on Google search. It appeared for 5 days on Google and ever since it’s not visible(I have looked the search as deep at 8 search pages on google). I also submitted my Sitemap to Google, it shows it’s crawled and indexed . Still not on Google. my site is https://www.sigeofoam.com/
Unfortunately, while time, great technical knowledge, and some in-depth keyword research will eventually allow you to climb through the search engine results pages (SERPs), good search engine optimization (SEO) takes time. The good news is, search engine marketing (SEM) search engine marketing can help you skip a few steps and a lot of time.
Density aside, keyword research remains at the heart of any sound SEO strategy. Many tactics within SEO will rely on the keywords you choose to target and try ranking for. Whether you’re creating content on site, optimizing on-page aspects (covered below), or using the keywords for anchor text in backlinking (also covered below), the keywords you select will be used greatly.
That aside, use natural anchor text in your links. Shun the likes of “Click here” and use text that provides meaning instead. Need an example? Just look at the linking pattern we’ve utilized throughout our blog. Finally, if you’d like to link to a website but don’t want to share the link juice, you can use rel=”nofollow” attribute in your links.

85. 50 Link Building Strategies for eCommerce – Link building still is one of the most important aspects of SEO because it brings the highest growth on site authority and targeted traffic. In this awesome resource, you find 50 dedicated strategies for building links on eCommerce sites. While it doesn’t go very in-depth with explaining how to apply each practice, it is a good article in amassing such a diverse array of practices that you can choose from, and which you can learn more about from other sources, or simply by practicing and finding out what works for you.
117. PageSpeed Insights – Another one of the many free tools from Google, this one helps webmasters check how fast their pages load. This is important because anything over a second usually leads to a high bounce rate and decreases quality of UX.
You’ll then be given a whole host of alternate keywords that people are searching for. And, instead of just giving you a whole mess of keywords to sift through, they present them in alphabetical order.
Delivering professional digital marketing services from years, SEO Ninja have mastered the art of enhancing brand recognition. Started with a team of few SEO experts, the company has grown leaps and bounds. With a complete team of digital marketing exp..
Everyone would like their pages to rank #1, which begs the question rank for what? Not all keywords and keyword phrases are equal. Some are typed into a search engine more often and some are more likely to lead to a sale. You don’t need or want to optimize for every possible keyword or phrase.
You should make it standard to link back to your archives frequently when creating new content. MarketingVox advises that you also make the anchor text search-engine-friendly: “The more relevant words point to a page, the more likely that page is to appear in search results when users run a query with those terms.”
CanIRank is an up-and-coming SEO SaaS solution that uses machine learning to inform your SEO research—long story short it is a fantastic tool. While I still use other tools like Ahrefs and SEMRush, when it comes to on-page optimizations and in-depth keyword research there isn’t anything on the market that can touch CanIRank. If you are trying to rank for highly competitive keywords it’s an absolute must.
Aim to strengthen the product categories. Focus on product categories and link seasonal products to them with breadcrumbs and links in the descriptions on the product pages. Optimize your most important product pages with the greatest potential and spend the rest of your SEO budget to strengthen product categories.
Dominick Frasso is SEO/SEM Specialist at Vistage International, a membership organization that helps CEOs build successful companies through business coaching groups, executive coaching and executive development opportunities.
133. WebmasterWorld – It may be difficult to make sense of this complex forum at first, but it doesn’t get any better than this. Everything “webmaster” is discussed in here, and you’ll also stay on top of news concerning Google, social media platforms, and more. At the bottom of the page, there is a forum index, so you can select the subjects you’re interested in. I suggest starting with Google SEO and checking out some of the discussions there. You must register before having access to forums and threads.
The percentage may not be as high at the moment – most of the rich answers appear on search queries for song lyrics. However, there is good cause to believe that its number will only increase in the future. Since Google has made its intention of providing value to its users clear, rich answers provide the most relevant information based on the search query.
So this is your definition of free? Most of these aren’t free at all – just free trials. I’m really surprised no one else took you to task on this. In fact, there are a lot of very good and genuinely free tools out there and almost none of them are mentioned here.
When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible.
Wondering if your site got dinged by Panda, Penguin or another Google penalty? The outstanding Panguin Tool will help you get to the bottom of it. Just link up Panguin with your Google Analytics and the tool will show if your organic traffic dip happened at the same time as a major Google update.
In search results, ad placement matters: the closer to the top your link is, the more likely people are to click on it. There are two ways to move your website into a good spot on search engine results pages (SERPs): Search engine optimization, which uses a mix of activities to help URLs rank well in the “organic” section of search results, and search engine marketing.
1. SEMrush: There is a reason this tool was voted the #1 keyword research tool by 58 online marketing experts. I use the tool every single day to perform keyword research for both SEO and PPC campaigns. It saves me thousands of dollars in wasted ad spend by being able to quickly see what is, and is not working for my top competitors. I’ve been using the “Pages” report a lot lately to find out which content is driving the most organic traffic for the competition. I wrote a 10,000 word SEMrush review here. It covers 24 actionable ways you can use the tool to build successful online marketing campaigns. 
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When your business has an idea about a new search topic for which you think your content has the potential to rank highly, the ability to spin up a query and investigate it right away is key. Even more importantly, the tool should give you enough data points, guidance, and recommendations to confirm whether or not that particular keyword, or a related keyword or search phrase, is an SEO battle worth fighting (and, if so, how to win). We’ll get into the factors and metrics to help you make those decisions a little later.
Before you can rank your content, your SEO strategy should focus on optimizing your website. You can have great content that would otherwise rank highly for your target keywords, but if your website doesn’t have these basic optimizations, search engines will bury you. Make sure you have the following:
We need to increase awareness about SEO. Many companies still make mistakes by developing wrong website, CMS system, wrong link building strategy and blame it on SEO experts’ incompetency in ranking their websites. So I would like to use this opportunity to give some advice about SEO.
Additionally, make sure it is easy to navigate through your site and find every webpage without having to dig through multiple pages. Accessible content is important and can easily improve the user experience. Adding interactive, clickable buttons and unique images can also help to improve the user experience. Sitemaps can be quite helpful in this regard.
161. The Truth about SEO – This is another excellent book on SEO for beginners. It introduces you to the topic, and goes in-depth on what every aspect of SEO is and how you apply it to get your site found in search, outrank your competitors, drive traffic and more. It may not action-packed with step-by-step techniques, but if you’re a novice, this might be just what you need.
Since upgrading, the Search Analytics report has become incredibly valuable in seeing not only impressions, but clicks and CTR on organic keywords. It counts raw clicks (vs. sessions in Google Analytics).
BuzzSumo – Check your analytics for your top visited pages and most engaged blog posts. Group into general topics. Then add each topic into Buzzsumo to find most most popular shared posts in last 6 months. Sort by total shares or by social platform most important to you. Compile the headlines of the top articles into a swipe file, export the backlinks and sharers of these articles into a master spreadsheet You now have a list of the most popular articles on your chosen topics, a list of influencers who have shared similar articles on your topic and a list of backlinks that you can use to contact the blog owners when your ready for outreach after you create a better article yourself.
Anytime you are stuck or need answers, jump into SEO communities to ask questions. Google’s Webmaster Forum offers the largest SEO community on the web. Another good community is the Webmaster World Forum. Others I recommend are Moz’s Q&A Forum, SEOChat — which is where I started learning about SEO, SEO Round Table, and Search Engine Watch Forum.
From Business: At Rank Boost Pro, we will rank your website on the first page of Google. We specialize in Search Engine Optimization and bring massive amounts of traffic to your website. Let us take over the first page of your keyword and dominate your competition. Call us today
In the example below, when you click on the link with anchor “increase the intensity” you will be redirected to a page with-in the website to find out more information on how to increase the intensity of an exercise.
The work of most search engine optimization companies, however, operate in a gray area, aptly named Gray Hat search engine optimization. Whether by design or pressure from clients to deliver results, many search engine optimization companies try to deliver solutions and results for customers by utilizing techniques which don’t quite cross the line into black hat SEO, but are well outside of what would be considered white hat search engine optimization.
The challenge however is having customer engagement. As an agency, suprisingly sometimes the client isn’t always as engaged or responsive when it comes to these areas for us. That creates issues when trying to find targeted areas in their industry as they know it a lot better than we can.
In 2017, Google began automatically filtering out local businesses that had reviews under 4.0 stars in Google My Business listing. It’s important to ask your clients to leave positive reviews as soon as you can. The longer time passes, the less likely your customer will leave a review at all. Be sure to capture your client’s emotionally satisfaction they receive after visiting your business.
You’re able to create Email Capture Pop Ups and Welcome Mat’s to make sure that all of your search traffic is optimised to land on your mailing list. And make your site look so much more professional.

Digital marketing career is booming career nowadays. SEO is the key part of Digital marketing. You can not become an expert in Digital marketing without having updated knowledge of SEO. The salary range for SEO specialist in India is 97k to 410k per annum.

H1 tag: Unsurprisingly, the H1 also sits inside the of the page. In most cases, your H1 will simply be the title of your content (or if we were talking about a product or category page, the name of the category or product).

Leave visual clues. Display logos and text certifying that you comply with security standards. Show them your SSL/Visa/other security and encryption standards or certificates. Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions.

Thanks for the great selection Kevan! In case anyone needs a comparison of ecommerce platforms based on their SEO, I’ve published a really in-depth comparison here: http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo

131. Wordstream Free Keyword Tools – For beginner purposes, or for someone who’s managing a single site, free keyword tools can still make a difference. That’s why I definitely wanted to add Wordstream’s list of free keyword tools, starting with the generic tool that relies on a constantly updated database of over a trillion unique search queries. Then, you can keep refining your lists by taking your terms through the keyword niche finder, the keyword grouping tool, or the negative keyword tool. While this might mean a little bit more work from you than would be required with a paid tool, in the end, you’re left with a highly valuable keyword list. I also like the adult filter, and the “nichefy keyword results” filter. Pretty nifty, but make no mistake – you’ve got a limited number of uses per day, so use them wisely! You get 10 tries on your first day, and just one per day from then on.

I like SEO Profiler and SEOCentro. They are 2 of the free tools I use for my local SEO Clients and they are pretty accurate! Mozbar is free not sure if that was listed so I figured that I would mention it lol.

2. Screaming Frog – I like Screaming Frog for onsite analysis because it’s a bare-bones, reliable and easy to use crawler. It lays out everything about your site on the table in a spreadsheet format. It shows you all of your pages, titles, H1’s, H2’s, title length, meta description length, any duplicates, what those snippets look like in SERPs, info about images, internal links, response codes, and a bunch of other stuff.

Location or placement. Let the product featured on the page stand out and shine. Give it space. Don’t clutter it up with other suggestions. Don’t waste your best location on products that don’t sell and are not popular.

15. Build links intelligently. Begin with foundational links like trusted directories. (Yahoo and DMOZ are often cited as examples, but don’t waste time worrying about DMOZ submission. Submit it and forget it.) Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area — the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to find links you can acquire, too. Create great content on a consistent basis and use social media to build awareness and links. (A blog is great for this; see below.)

FAQ pages are growing in importance; I’d suggest you spend time combing through your FAQ pages. To gain more exposure for long-tail keyword terms, rewrite FAQ pages to incorporate more of these search terms.

If you haven’t yet started to build your website, choose a short domain and try to create a brand around it. Exact match domains don’t have the value they used to have a few years ago, so there’s no reason to buy a long domain, just for the sake of having all your keywords inside it.

And it usually makes the search results look kind of stupid too. Imagine you are looking for a local SEO consultant. You search and see 7 results that all look the same with almost identical titles starting with “Cityname SEO…”

Screaming Frog is a desktop software which not only crawls website and compiles a list of SEO related data, but also provides complete statistics, which can be used by the SEO experts to troubleshoot the basic SEO issues and improve your Google rankings.

Great post Rhea. Its really important that people are educated about the SEO companies who claim to be the top SEO companies. Most of these lists are paid lists and people can pay to be listed among the top SEO companies as they say.

Sitemaps are critical for search engine optimization. In this post, we talk about all the most important sitemaps. Read this post to learn how you can create a sitemap for news, mobile, video, image, HTML and more. Your sitemap strategy is critical to full indexing potential.

In just 10 minutes, you’ll learn how to shift your SEO strategy from branded to non-branded traffic. We’ll share what data you should analyze, and basic improvements you can make to generate new (and more qualified) business opportunities. more

Ever wish that you could see Google Search Console data from more than 90 days ago? Well you can’t. That is, unless you use the awesome Search Analytics for Sheets addon. Simple add to Google Sheets, authorize with GSC, and you’re good to go.

3. Google Tag Manager, Optimize and Adwords: We A/B test Call-to-Actions, Meta-Descriptions as well as content with Optimize and AdWords. Google Tag Manager is one of our most important tools to track conversions and to integrate 3rd party conversions.”

#8 of 10 Best Online Marketing Agencies of 2018 – As an integrated agency that takes a unique approach to both website design and marketing, Hudson Integrated has consistently been found to be one the best SEO agencies that you can possibly work with. It is based out of Saddle Brook, New Jersey, and it has been recognized by big industry names like the Web Marketing Association, PRnews and more. This firm is known for putting the customer first, which isn’t something that you always find with digital marketing agencies, and it has worked with the Boys and Girls Club and many other household names as well as smaller companies from various industries.

Link Research Tools would have to be 3rd because it has such a powerful suite of link intelligence tools. For link cleanup and opportunities, there is probably not a better resource out there for dealing with the massive amount of data that can go into selecting where to pursue links.

Google’s free service helps take the guesswork out of the game, allowing you to test your site’s content: from simple A/B testing of two different pages to comparing a whole combination of elements on any given page. Note that in order to run some of the more complicated multivariate testing, you will need adequate traffic and time to make the results actionable, just as you do with Analytics.

This is where I feel many articles and advice out there have it wrong. You really shouldn’t let keyword considerations cloud your mind, and I don’t think it’s necessary to go back and stuff keywords into your content. However, you can do keyword research to fuel some of your topic ideas. If you know what keywords people are searching for, create a blog post about it and allow those keywords to appear naturally in the text.

Often the overlooked brother of Google Search Console, Bing Webmaster Tools is a great way to keep tabs on how your site is working on Bing, which houses more than 20% of the Internet’s search traffic. It also offers benefits beyond Bing by providing insights into crawling, indexation, on-page keyword optimization, and other elements that can impact your performance in Google.

2. Buzzsumo – If rankings are dependent on social signals and links, Buzzsumo can find you the best content that will give you both. Since you can see who has shared similar content to the piece you write, you have proof of concept of who to reach out to. How do you reach out to them? I use…

In just 10 minutes, we’ll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You’ll walk away with actionable steps to get your site found by your customers on their phones and tablets. more

Paid search (SEM) enables you to buy listings in the “sponsored” area of a search engine. There are a variety of paid search programs, but the most common is called pay-per-click (PPC), meaning you only pay for a listing when a prospect clicks your ad.

Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you’ll want to get started today. more

The third tool I highly recommend is Ahrefs. Besides monitoring your own content, you should also always be checking on the new inbound links you are building to see what parts of your marketing efforts are working.Not to mention it is a good way to make sure you don’t get hit with a negative SEO attack. Ahrefs in my opinion has the most accurate and up to date backlink database out there. It is a crucial part of my SEO campaigns and backlink building the right way.

The SimilarWeb API is useful for returning some additional metrics such as web traffic numbers, category and tag statistics, and traffic sources. The browser extension makes it easy to instantly track these metrics on any webpage.

I received thousands of emails from people thanking me for my inspirational and motivational words, telling me how much they were helped by them; and how gifted I was at writing about complex emotional issues. But I gave up my passion and life’s work for the financial stability afforded by SEO consulting.

Are you setting up Google Search Console for the first time? Remember to add both versions of your site. You should submit both www and non-www versions of your site. Once it’s finished, set the preferred site.

Screaming Frog is a desktop application that can be installed on any system including a Windows PC, Mac or Linux and used locally. What it does is crawls through the links, images, scripts, and apps on the website to get an idea of the search engine optimization of the site. This effectively analyses onsite SEO by going through the site URLs and other content. With the help of this app, you can find broken links, figure out duplicate content, generate XML sitemaps and the likes. You can either download it for free or purchase a license to unlock advanced features.

SEMrush is a one-stop shop for all of the marketing resources a business professional needs. It helps SEO’s  perform daily tasks and provides an in-depth analysis of performance that is clear and easily incorporated into any digital marketing strategy.

Why online legal wrangling is wild and weird The internet is more integrated into our lives, but there’s still an element of wild west out there. Anyone with a little time and even less money can set up a site or leave oodles of comments that can … [Read More…]
Shelley Cates (aka TheTruthNetwork.com) is no longer offering her services as an independent Dallas SEO Consultant. For more than 15 years (1999 – 2014) as an Internet Marketing Consultant and early pioneer in search engine optimization, she dominated the local Dallas area search results.
Aim to strengthen the product categories. Focus on product categories and link seasonal products to them with breadcrumbs and links in the descriptions on the product pages. Optimize your most important product pages with the greatest potential and spend the rest of your SEO budget to strengthen product categories.
A pivotal component in a search engine marketing (SEM) campaign is a well-written ad. Other factors influence whether your ad will be displayed, but success is determined by whether your ad can inspire anybody to click through.
Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 10 years of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.
Any time you skimp on the marketing and advertising of your business, you can always expect disastrous results. However, when you invest in a cheaper SEO Dallas service that you can build upon later to grow the results exponentially, you save money in the short term while improving your results dramatically in the long term.
Your content MUST be engaging or your visitors will bounce. UX is an extremely important ranking factor. The average time people spend on your content and your bounce rate numbers must be better than your competitors or your rankings will tank.
I don’t think Inc.com’s list has a shady set of criteria–they’re looking for established, sizable SEO companies. That’s great, but I only saw a couple recognizable SEO firms on the list, which tells me most of the companies we respect aren’t listed (even though they meet the criteria) and highly qualified individual SEO consultants are excluded due to size restrictions.
On adding keywords to your content, you should do it naturally – don’t force keywords into your content. This is why having ten (10) alternative keywords is so important. If one keyword does not fit, you have nine (9) other alternatives 🙂
Having an effective optimization strategy has a huge impact on the cost per acquisition. Each account is going to need custom optimization strategies depending on performance and how it has been built out. However, there is a set of best practices that can be used in all accounts on a regular basis to maximize performance:
The self-service keyword research tools we tested all handle pricing relatively similarly, pricing by month with discounts for annual billing with most SMB-focused plans ranging in the $50-$200 per month range. Depending on how your business plans to use the tools, the way particular products delineate pricing might make more sense. KWFinder.com is cheapest of the bunch but it’s focused squarely on ad hoc keyword and Google SERP queries, which is why the product sets quotas for keyword lookups per 24 hours at different tiers. Moz and Ahrefs price by campaigns or projects, meaning the number of websites you’re tracking in the dashboard. Most of the tools also cap the number of keyword reports you can run per day. SpyFu prices a bit differently, providing unlimited data access and results but capping the number of sales leads and domain contacts.
How to rank with the help of user engagement: To help improve your site performance, in the long run, using user engagement as a factor, you may need to use tools to gain insight on how much interaction your site pages is getting from visitors.
Once again, SEM works by putting your site in front of people who are searching for your services in search engines. If a potential customer reaches your website, pay per click ad services (such as through Google, Yahoo, and Bing) enable you to collect data on each click, such as
Even epic content gets old. That’s why you should revisit your best articles over a period of several months and update them if they are out of date. Google love fresh content and will give you a boost when you refresh your content with new data. We also tend to skip on content which is old and prefer fresh information. 

Another great tool I found that really helps with the research phase. The tools is called Article Insights (articleinsights.com). It helps me with content curation and to understand specific content that people are searching for. This tool also helps me identify content gaps, so I can write great content to fit the needs of my audience.

I don’t try and find out if they are supposedly easy to rank, I just slot them in and if the post does rank (which they often do as we pick up some decent shares and links on a lot of our posts) I consider it a bonus.

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup29 when showing breadcrumbs.

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A good SEO campaign relies on not only implementing changes but also measuring the impact of those changes, seeing what works and doing more of that. Two great Analytics packages to measure results are Google Analytics and getClicky. Useful plugins for these analytical packages are MonsterInsights and our Clicky plugin.

Great post. I know most the stuff experienced people read and think “I know that already”… but actually lots of things we tend to forget even though we know them. So its always good to read those. What I liked most was the broken link solution. Not only to create a substitute for the broken link but actually going beyond that. I know some people do this as SEO technique but its actually also useful for the internet as you repair those broken links that others find somewhere else.

“This is not the final version of our rater guidelines,” says Google Senior Program Manager and Search Growth & Analysis Mimi Underwood in this post. “ The guidelines will continue to evolve as search, and how people use it, changes. We won’t be updating the public document with every change, but we will try to publish big changes to the guidelines periodically.”

Next time you do a search in Google or MSN, look at the layout of the page. If you do a search in Google, the left-hand side results are natural, organic listings that will appear when a certain keyword is entered into a search query. On the right hand side are the paid advertisement results that are linked to that keyword, like the PPC advertisements we mentioned earlier. Both of these are essential in driving traffic to your website, especially both organic listings and paid listings are a very economical way to get people to your site.

To provide a more useful/actionable recommendation for 2017 I highly suggest looking at underperforming but related posts on your site and then combining them into a single MONSTER post. To continue to cutt through the noise you need to do something exceptional and combining multiple posts into a single MASSIVE post can really help you do that.

If you do any kind of reporting – whether for clients or yourself – SEO Tools for Excel can save you hours of time. For example, if you track data in Google Analytics, it can instantly be exported to an excel document using the tool.

Allow you to address the content directly, rather than having a generic servlet that retrieves content. This grants you the benefits of ACLs that you apply to your repository and filters that you apply on the dispatcher.
I find Citation and Trust Flow to be excellent metrics that I often refer to. Also, Majestic is the only one that gives me access to all 3 potential versions of a domain in one report so I can quickly/easily see if there’s a difference between site.com and www.site.com
The exact process we use to build or acquire links for you site will depend on a number of different factors including your industry and your current backlink profile. Some of the ways we may choose to help you build backlinks include:
Hi, I love my site and I am surprised everything is working so well since I am a newbie to this type of thing. Everything was working fine until 3 days ago. I was scanning my products on the website on my mobile phone and I notice that 9 products were not showing up. I searched my website on the laptop and noticed the same problem. All my products are listed on wix.com. So I’m wondering if I push the wrong button some where. I also resaved these items and made sure that I clicked for visibility but to no avail. Help!
The last tool I would use is Google Search Console. Google Search Console offers more information about your website that can help with optimization efforts and you can tell Google more information about your site.
Optimize internal search. Make sure every internal search finds the right product. This requires tweaking meta-data within your e-commerce solution. By handling this through meta-data, you won’t create pages loaded with incorrect or misspelled words.
Whenever I’m reaching out to a website we’re interested in writing content for, I always use Clearbit to find the email of someone from their content or marketing team. 9 times out of 10 their email has worked.
The author does not vouch for third party sites or any third party service. Visit third party sites at your own risk. This is article is a personal opinion of research based on my experience of almost 20 years. It is not advice. I am not directly affiliated with Google or any other third party other than via affiliate programme. This website uses cookies only for analytics and basic website functions. This article does not constitute legal advice. The author does not accept any liability that might arise from accessing the data presented on this site.“ Shaun Anderson, Hobo
Personally, I find Competitor based Keyword research to be more effective as the purpose of the Keyword research is to find profitable Keywords. What could be more profitable than something which is already working for someone?
Online marketing strategies are often very different between different industries. There are numerous variables which will affect the amount of time it takes for a business to realize a return on their online marketing investment. Many of these variables include the amount of the investment, the nature of the campaign in regards to how aggressive and ambitious the campaign is, and the size of the online marketing agency.
I’ve noticed you mentioned Google PageRank as well. Since PageRank is not updated anymore in the last couple of years, you might already have thought about using an alternative? I’m not sure if you have heard about LRT Power*Trust?
I’m far from the most sophisticated SEO strategist in the world but it all starts with the content, and that’s where WordPress comes in. For each article I write, I aim to create the most helpful piece of content on the subject, because I know that’s ultimately what Google wants at the top of their search results.
We finally selected EZ Rankings.org because they have the spectrum of Online Marketing expertise and Creativity in business oriented website designing, we were looking for. Mansi and her team really impressed us with their depth of knowledge, technical experience, design and follow-through with a client oriented approach, specially meeting the strict time deadline to complete the projects”. Good Job!!!
Tired of worrying about your rankings and what your SEO company’s doing with your money? Put your fears to rest. Think of how relaxed you’ll feel knowing your SEO company works in your best interests. And then laugh when you outrank the competition and win all the customers!
4. Make navigation easy. You can do this by building clear text links to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like their navigation plain and simple—and so do many users.
Thank You so much for such valuable information. This was my first time when i visited your site and now i have bookmarked this website to hear more from you. Keep on posting brilliant techniques to us 🙂
Shelley Cates (aka TheTruthNetwork.com) is no longer offering her services as an independent Dallas SEO Consultant. For more than 15 years (1999 – 2014) as an Internet Marketing Consultant and early pioneer in search engine optimization, she dominated the local Dallas area search results.
You can no longer match your SEO efforts with PageRank now that Google has removed it. When comparing your site to other brands or competitors, use SEO tools like Moz’s Domain Authority or Ahrefs’ URL Rating. These are not a replacement for Google’s PageRank because they aren’t 100 percent accurate, but it’s a good starting point.
“Make sure your listings are in Google Places. Bing offers a similar service,” she says. “Make sure they have your local phone number, and put it on Yellow Pages as well. That maybe takes a couple hours worth of work, and for a mom and pop shop, that would solve a large number of issues.”
Find the right images. Finding relevant images that relate to your web copy is of utmost importance – both for humans and search engines. While research shows that text is the first thing view on the page, it is the image that ultimately sells the page.
I personally see little to no value in these lists for someone who is trying to find a SEO agency with which to partner. Maybe I’m wrong and if you believe that I am, please tell me why in the comments.
119. Open Site Explorer – This is a powerful, versatile tool from Moz that can be used in a limited, free version as well. It allows you to analyze the authority of a page, page link and social metrics, the number of inbound links, linking domains, anchor text, and more. With a paid account, you get access to even more tools, like the On-Page Grader, which points out exactly the good and the bad of your on-page factors.
Hi matt found this tool pretty useful https://kwfinder.com/ curious of your opinion.Here is my set of tools that i the use internet business promoter,Inspyder Backlink Monitor,long tail pro and buzz bundle.love your blog keep up the work.
Unbounce.com is worth noting—I used the service to generate landing pages quickly when I need to. I’ve used Unbounce landing pages with a lot of the New gTLD research and testing that I’ve done in the past few years. I can easily create a landing page, duplicate it, and get analytics and conversion data.
Actually the success of the any SEO campaign depends on us only not company (but not always, company should also be competent). When we go with big brands we accept all their terms and condition and act as per their directions only but when we are looking for cheap/affordable SEO services, you can still find such SEO professionals in your budget but cannot expect the same results because SEOs are not magicians, they also need the support of high quality content which doesn’t come cheap, but as they don’t get paid much they use cheap activities/techniques only like website listings, directory submission, submitting only article to 100s of article directly to promote the website.
Hiver is an extension that turns your Gmail mailbox into a mobile command center for your business. Hiver empowers you to access and manage your shared inboxes, assign emails as tasks to your teammates, write notes on email conversations as well as prepare professional looking Email templates. Start your free 14-day trial here.
The term SEO (Search Engine Optimization) typically evokes concepts like keywords and page optimization, but good SEO actually goes much further than that. Before you get too fixated on those keywords, it is important to understand all the things that contribute to good SEO. Here is a brief description of some of the most common […] Read More
The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.
As mentioned previously, you can use your keywords beyond written content on your site. Referred to as on-page optimization, this aspect of SEO encompasses a range of tactics to improve search results rankings. Of course, not every aspect of on-page optimization applies to keywords. Regardless, take a look at some key strategies below:
I think you got down most of the free tools for sure. There’s plenty of folks in this industry who only use one SEO tool and I always think they’re missing a trick. Everything has its strengths and weaknesses.

I like with what Ana Hoffman said that you don’t need many tools to run a successful SEO campaign and Jennifer Horowitz uses her brain. After all a good SEO strategy is about understanding human psychology and strategy. That said, my fave tools are Long Tail Pro and Buzzsumo but my focus is more on content SEO than anything else. Just scrolling the results on Google to strategically analyse the search results for a given topic or keyword is one of the best things you can do to determine how you can create a more superior piece of content and reverse engineer popular content.
SEO (Search Engine Optimization) is one of the most important things you can do for your business, especially online. It is crucial that you use the right strategies that have been proven to work. If you don’t, you could make common mistakes and lose out on opportunities to grow your brand as fast as possible. […] Read More
Choosing the right keywords can (and likely will) make or break your search engine marketing campaigns. You want to shoot for keywords that have high volume and low competition. This will increase the likelihood that your ad will rank well and bring your cost-per-click (CPC) down.
SEO Consult explains: “For instance, it’s easy to understand what ‘www.puppyfun.co.uk/puppyhealth/vitamins’ would contain. It’s less easy to understand if the in-house classification system of the business is used, for example ‘www.puppyfun.co.uk/11789/s201.htm’. A dynamic URL is similarly off-putting, even if it contains recognisable words: ‘www.puppyfun.co.uk/search/?s=”health”‘.
Whatever path you choose, make sure you’re reevaluating your search strategies every six-to-12 months. Search engines will continue to morph, shift, and become more sophisticated. If you want to be successful for the long haul, you’ll need to change, too.
Effective anchor text should be used to help users navigate your website and find what they are looking for. It should also include keywords and phrases related to what you do. If you own a shoe store, for example, the words, “Check out our selection of children’s shoes,” on your homepage can link via anchor text to your online store that is stocked full of – you guessed it – children’s shoes.
If you do any kind of reporting – whether for clients or yourself – SEO Tools for Excel can save you hours of time. For example, if you track data in Google Analytics, it can instantly be exported to an excel document using the tool.
I definitely learned tons of new things from your post. This post is old, but I didn’t get the chance to read all of it earlier. I’m totally amazed that these things actually exist in the SEO field. What I liked most is Dead Links scenario on wikipedia, Flippa thing, Reddit keyword research, and at last, the facebook ad keyword research. Its like facebook is actually being trolled for providing us keywords thinking they are promoting ads.
What was only meant to be a temporary use of this domain turned into something rather permanent. It became dedicated to an entirely different purpose, an internet marketing website that dominated the rankings for every major SEO related search term in Dallas for 15 years and still does.
Interesting article. SEO is very important to have for your companies virtual identity, but I highly recommend that rather then doing it yourself, you seek a professional to do it for you. A professional keeps up to date with the changes of algorithms, and has the professional experience to optimize. A great web designer will provide a professional SEO specialist as an option when building your site.
This roundup covers 10 SEO tools: Ahrefs, AWR Cloud, DeepCrawl, KWFinder.com, LinkResearchTools, Majestic, Moz Pro, Searchmetrics Essentials, SEMrush, and SpyFu. The primary function of KWFinder.com, Moz Pro, SEMrush, and SpyFu falls under keyword-focused SEO. When deciding what search topics to target and how best to focus your SEO efforts, treating keyword querying like an investigative tool is where you’ll likely get the best results.
1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
SEMrush – This tool not only identifies keyword opportunities on your site you may have missed, but also reveals the top keywords used by your competitors – in both paid and organic search. It also helpfully provides keyword and ranking data beyond just the U.S. versions of the popular search engines.
Good article with great list of tools. Also interesting conversation/suggestions in the comments area. I have a new site http://www.seoflx.com, which I need to get few good backlinks or some sort of exposure . Can anyone suggest on how to do?
It is tough to get some clients to understand. Many really don’t care how they get to the top of the results, they just know they want to be there. What I try to explain is that it is more than just the keyword position. Things like click-through, brand recognition and reputation are also important. Pointing out the same-ness of the “cityname seo” results can help too. Ask if they are more likely to take seriously on one of the identical “CityName SEO Company | SEO CityName” results, or the one with a recognizable brand. Most people do understand that they want to stand at least a little bit.
Your IT team understands the importance of securing the network against data breaches from external threats. Regardless of your efforts, data breaches usually begin from inside your network, often due to lax or unenforced security policies … Continue reading…
Consider the numbers more in relative terms in comparison to each other. If all of the above tools show that more people search for web design than website design, it’s probably true. Just don’t count on the absolute numbers to hold true, especially as a prediction of future searches for the phrase.
SEO for e-commerce websites is different from traditional SEO. E-commerce SEO requires a consultant skilled in multiple disciplines, with a deep understanding of human psychology, conversion rate optimization, analytics, Web design & development, social media marketing and communication, copywriting, economy, usability and user experience. The best e-commerce SEO specialists also have deep insight and understanding of commerce and how a retail business functions.
168. Investing in SEO – Although this article is not related to taking your first steps in search engine optimization, I wanted to introduce it anyway because it throws light on the practical aspects of working in, and with SEO. In it, Jeff Sauer discusses how PPC is commonly favored in detriment to SEO simply because it delivers immediate results, and success (or lack thereof) can be easily measured. As a future optimizer, you may have to deal with customers and educate them on how your work brings improvements. Sauer’s article on Proving SEO Value is somewhat related, and worth a read.
If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
One feature that I’ve worked hard at is the competitive analysis. Part of the success of online marketing is knowing how your competitors are doing. Information about their websites is free for the looking:
On the B2B side, approximately 94 percent of buyers for their organization said that they conduct online research before making a purchase. Regardless of whether you are in the B2B or B2C sector, it is clear that having a strong online presence is necessary for a brand to grow.
You’ll feel a heck of a lot better watching results roll in with your Monitor Backlinks account. It will show you every spike in average keyword rankings, backlinks and organic traffic, day by day, week by week.

Posting big news releases from your business is a great way to spread information quickly and to a large audience. Our best SEO company text and technological tools help improve the ranking of your message on search engines, increasing the chances that users will come in contact and share the newsworthy information.
Using Wiki for link opportunities via the dead link method was new to me but I always make it one of my first stops for keyword research as you can often find a ton of new keywords and related info you otherwise wouldn’t know,
Honorable mention: Moz’s Open Site Explorer. A great tool for evaluating how a site stacks up versus competitors or how your pages compare to each other in key SEO and site metrics like internal and external links, domain and page authority, LRDs, social shares and more. It’s also affordable for most any SEO, like SEMRush.
Hahahahaha @ the inclusion of SEOP.com on that list. I can’t even tell you how many times I’ve been coldcalled by those guys who would claim they worked for Google and that they would guarantee #1 on terms that were so low traffic and low competition that an untrained chimp could rank within 24 hours.
I have read the entire post and it took me around 50 minutes to read and understand it thoroughly. I must say well researched, and very useful information submitted. After all we work for Google I would say and we need to change our seo strategies that we are following right now. Very useful.
Pushcrew is the new email newsletter. It makes it super easy for a person to subscribe to your site by asking them to ‘allow’ push notifications in their browser. Easy does it. I was able to garner over 600 subscribers in just two weeks. Highly recommended. Try it Out!
Screaming Frog is a flexible and fast tool that is designated specifically for crawling and finding on-page issues. It has a few useful integrations, like Google Analytics, Google Search Console, Majestic, Moz, and Ahrefs. It is reasonably priced and has a free version. However, it is not suitable for search engine optimization. In case you need something more than just a technical audit, you will have to use one more tool or choose the tool that can do both technical and SEO audits.
From Business: SEO Gator is a Dallas based online marketing company with worldwide recognition for excellence and innovation. Our experts specialize in technical and strategic search engine optimization solutions designed to drive organic results to local businesses, eCommerce solutions and corporate websites.
To sum it up, you need to remain on the right side of Google, one way or another. Specifically, do not try to game the system — it will not work in the long run. Instead, make sure that your anchor text is natural (avoid over-optimization, use relevant anchors, do not link to low-quality websites), and use keyword-rich links once in a while to help you rank.
Keeping track of your links is just as important as building them. Use Monitor Backlinks to know when any of your backlinks status changes. With our SEO tool, you can determine if a webmaster unfollows your backlinks or removes them completely. 
By website provider I guess you mean the software you use to develop your website. What software platform are you using? Please give us more details. Also, there is always the option of migrating to an SEO friendly platform like WordPress and solve these kind of issues once and for all.
Google Trends shows changes in search volume for different topics, search terms, and entities. Mastering this tool can keep your content current and one step ahead of the competition. For search marketing, it just makes good sense to analyze changes in search query behavior. Even everyday bloggers can improve their results by understanding which topics are trending.
Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions). These tools can deliver conversion-related information. There are three major tools used by EBSCO: (a) log file analyzing tool: WebTrends by NetiQ; (b) tag-based analytic tool: WebSideStory’s Hitbox; and (c) transaction-based tool: TeaLeaf RealiTea. Validators check the invisible parts of websites, highlighting potential problems and many usability issues and ensuring websites meet W3C code standards. Try to use more than one HTML validator or spider simulator because each one tests, highlights, and reports on slightly different aspects of your website.
Having an offline, real-world understanding of your market and target customers is only half the story. Habits and behavior often differ online in comparison to the offline world. A prominent offline presence does not equate to a dominant online presence. A leading national store that stocks and sells curtains and blinds, for instance, might have much tougher competition from online-only curtain and blind retailers.
Cool Feature: Moz’s Keyword Explorer is one of the best keyword research tools on the market. Why? It provides super-helpful info on SERP features that appear in the search results for a given keyword (like the number of Adwords ads, Google News results, and more).
Your website should be functioning. Get rid of flash elements, pop up adverts which annoy users and search engine crawlers, have a clear “about us” and “privacy pages”. Why? Because Google gives positive points to websites which have those pages. Avoid writing for search engines and keyword stuffing. I have been working on multilingual websites and still see many websites stuff their pages with 40 keywords.
FreshKey is one of the better keyword research tools I tried for this list (and I tried a TON of them). The tool generates sackfuls of keyword ideas by scraping Amazon, Bing, Ebay, Google Market and more. While most tools require a monthly subscription, FreshKey is a very reasonable one-time fee of 49 bucks.
66. Keyword Strategy in Depth – If you’re willing to pay for classes, this is just one of the courses Lynda.com offers. In the Video/Audio Classes category above, I have also listed video and audio classes that you might find useful. For some, it might be easier to learn visually, or directly from a teacher, but in the end, it’s up to you how much time and money you’re willing to invest in becoming an SEO professional. In all fairness, you may get a faster education by signing in and paying a fee for online courses like this one, but I recommend doing proper research before signing off on anything (SEO-oriented forums, such as SEOBook, might be a better source for real customer/student opinions, rather than the websites themselves).
Thank You so much for such valuable information. This was my first time when i visited your site and now i have bookmarked this website to hear more from you. Keep on posting brilliant techniques to us 🙂
As a site auditor it does a pretty good job, particularly from a technical point of view, however, it’s error reporting and resolution advice is not yet as comprehensive as SEMRush for example (with which it shares a number of similarities), but it is, however, cheaper and is not does not share the same restrictions on usage.
Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. With that in mind, try to optimize your pages for searches on keyword phrases of 2 or 3 words to drive the biggest results.
They both have already seen nearly 100% revenue growth over the past two months and we plan on replicating the same process with other websites for this brand. Look for bloggers with no end product and help create one or hand them an existing one that fits with their brand.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
Make sure to have at least 100 words on each URL (minimum – the more the better). You can still rank with less, and you don’t ever want to put unnecessary text on your site, but I recommend not creating a new page unless you have roughly ~100 words worth of content.
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times’ Saul Hansell stated Google ranks sites using more than 200 different signals.[25] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[26] Patents related to search engines can provide information to better understand search engines.[27] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[28]
A VERY in-depth site audit tool. If there’s a potential SEO issue with your site (like a broken link or a title tag that’s too long), Site Condor will identify it. Even I was a bit overwhelmed with the issues it found at first. Fortunately, the tool comes packed with a “View Recommendations” button that tells you how to fix any problems that it finds.
Google Search Console: Everybody knows about Google Analytics and most use it as their primary source of analytics, but GoogleSearch Console doesn’t get the recognition it deserves. It is a free service that lets you learn a great deal of information about your website and the people who visit it. You can use it to findout things like how many people are visiting your site and how they are finding it, whether more peopleare visiting your site on a mobile device or computer, and also crawl errors, broken pages or site indexing.It has become a valuable resource for many different types of people besides webmasters, like marketing professionals, SEOs, designers, business owners, and app developers.
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#7 of Best SEO Companies of March 2018 – SEO Werkz is a full service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
I’m far from the most sophisticated SEO strategist in the world but it all starts with the content, and that’s where WordPress comes in. For each article I write, I aim to create the most helpful piece of content on the subject, because I know that’s ultimately what Google wants at the top of their search results.
I write books and help writers get their work out into the world. I am the best-selling author of four books, including The Art of Work. Each week, I send out a newsletter with free tips on writing and creativity.
Test search partners to check whether they are worth running or not. Search partners are high-quality search engine websites that are affiliated with Google and show ads from AdWords Accounts. You will be able to breakdown performance and see how search partners are doing at any point in time.