Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.
Quality links have emerged as one of the most crucial component of search engine marketing. Stay miles ahead with our customized and creative link building strategy that assures better rankings and higher qualified traffic. Know more about Penguin Safe Link Building Services
Interstitial Ads: Google has confirmed it may choose to penalize sites that display interstitial, full-screen ads (below) to users on mobile devices. So be careful with interstitials—particularly those that block users from reading content as soon as they hit your page.
These are definitely some good tips! I’d also like to suggest Copyleaks as a plagiarism detector. I had a problem a few months ago where I found out a website was scraping my content and it was bringing down my Google rankings and I had no idea why it was happening for months. Now I’m immediately notified if my content is being published elsewhere the moment it happens.
Impactana is like using a souped up version of BuzzSumo. It’s still in beta so there are a few bugs here and there. But this is shaping up to be a winner. Cool Feature: “Buzz vs. Impact”: Buzz shows you content that’s hot in the short-term (based on likes, shares etc.). Impact tells you if a piece of content has performed over the long-term (based on backlinks, comments etc.).
It’s always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster.
Screaming Frog SEO crawler – This is a PC-based site crawler tool for experienced and professional technical SEO and web developers. You can use it to find technical and user experience issues on a website. Beginners can glean a lot of information from it too. This is, in all my years’ experience, my favourite technical tool. This is a paid yearly subscription and well worth it.
So now that you know what not to do, what is the right amount of keyword density? Many SEO experts on the web today have collaborated together and have come to the conclusion that an optimal keyword density is between 1 to 3 percent. This rule of thumb should help ground you and your content writing style. Of course you want to include your keyword in your page copy – but do it organically through the process of your writing. Find a solid middle ground that sounds good to you and people in your industry, and you should be OK. And again, it is always to investigate your competitors and potentially emulate their successful writing style.
9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
To include the category, you select “Custom Structure” and change the value to /%category%/%postname%/. If you previously had ?p=
Schema Markup: One of the ways to help search engines understand the context of your content is through the use of structured data markup. In simple terms structured data is a way to annotate your content so that crawlers can index your pages better.
This article has been kept up to date with the best practices for WordPress SEO since early 2008. The goal of this article is to let all the info of all the different articles we wrote about the topic, here and on other sites, fall into one big piece: the ultimate WordPress SEO tutorial.
Google Analytics is the de facto analytics software, and the only tool for checking lots of data – but I find I log into my Clicky account more than I do GA these days – if all I want is a quick and dirty analysis of a page or keyword. Brilliant tool.
Screaming Frog is a desktop software which not only crawls website and compiles a list of SEO related data, but also provides complete statistics, which can be used by the SEO experts to troubleshoot the basic SEO issues and improve your Google rankings.
127. AWR Studyr – Shamelessly self-promotional, but objectively worthy of being on this list, the AWRStudyr plugin for Chrome created by our devs at Advanced Web Ranking, should be part of your free toolkit whether you’re an SEO, or a web developer. The plugin allows you to verify web pages for keywords, see if it’s mobile-friendly, check the meta description, and get a bit techier with pagespeed insights, HTML5 errors, social shares, mixed content, and more. It’s definitely useful if you want a quick glance over your website or your competitors.
It also has many other features including Sitemap Generation, Backlink Quality checks like Tool Summary, Linking domain, finding toxic links, etc. As you can see, it provides a plethora of features. It is also great for “spying” on your competitors with its Competitor Backlink Spy feature.
180. PubCon – This is one of the longest-standing digital conferences in the world, with a tradition going all the way back to 2000. It takes place in infamous Las Vegas every year, but don’t let the location fool you – this is as serious as it gets, as high-quality as it gets. With over 130 participating countries, one can be sure to learn the latest from the best, on topics like social media, SEO, digital advertising, and more.
The objective of (SEM) is to drive traffic to your website with the intent of converting those visitors into customers. With SEM, it is important to have your business site listed near the top of the search engine rankings since very few internet users will actually look at search results beyond the first couple of pages. SEM can be divided into two categories: organic and paid. Both are important.
So let’s say you’re a CMO, and you want a debriefing on where SEM stands. Here are seven things you need to know right now (hat tip to 3Q Digital Senior Director of Client Services Ada Pally and old friend Susan Waldes of Fivemill, who put together a webinar on this very topic):
Majestic’s link data is great—they have a larger database of links and it’s updated on a regular basis. Majestic’s campaigns feature is great, I can keep track of certain sites associated with one particular client that I’m working on.