This is one of the most important SEO lessons you’ll ever read. Make sure that you understand this before creating any backlinks. For you to understand this much better, I decided to do an example as if I’m backlinking to a website. Let’s say I have a website about Texas bbq sauce. Site name: www.Johny…
When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content (“https://example.com/” is the same as “https://example.com”). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, “https://example.com/fish” is not the same as “https://example.com/fish/”.
This SEO site tool lets an individual check his or her markup. This is to make sure that Google can extract the structured data, such as authorship information, metadata, and rich snippets markup. Reviews claim that it is simple to use, and an asset to those wanting to enhance their search engine optimization portfolio.
Its true content is the reality of SEO. However, content, in and of itself, does NOTHING for your business (or your SEO, for that matter). It just sits right where you left it – on your site – like a good ol’ dog… and if you want it to fetch you traffic, sales, and, yes!, backlinks, you’ll actually have to take it a few steps further.
All of this plays into a new way businesses and SEO professionals need to think when approaching what keywords to target and what SERP positions to chase. The enterprise SEO platforms are beginning to do this but the next step in SEO is full-blown content recommendation engines and predictive analytics. By using all of the data you pull from your various SEO tools, Google Search Console, and keyword and trend data from social listening platforms, you can optimize for a given keyword or query before Google does it first. If your keyword research uncovers a high-value keyword or SERP for which Google has not yet monetized the page with a Quick Answer or a Featured Snippet, then pounce on that opportunity.
This tool probably gives you more keyword ideas than any other tool on the market. Why? Because it finds keywords from a bunch of different places, like Ebay, Amazon and even Yahoo. In fact, the last seed keyword I put into it (“paleo diet”) generated 15,000 keywords!
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Metrics is the guiding light of your marketing efforts. Without measurements, you’re operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
Google decided to change the length of meta descriptions. That means every website online needs to go back in and rewrite every meta description tag on their In this article, we cover everything you need to know about the update.
126. Microsoft SEO Toolkit – This SEO toolkit from Microsoft enables you to manage various aspects of your site and make sure it’s well optimized for the search engines. All you have to do is download and install it, then take advantage of its capabilities for pointing out search engine and UX optimization opportunities, detailed reporting of page load time and resource usage, and the very useful error identification of broken or invalid links, duplicate content, and more.
By customizing reports in Moz Pro, you gain valuable insight into how you use your keywords or implement your strategy. Drag-and-drop modules make reports easy to use and read. You can also save time by scheduling recurring reports to send directly to teammates, clients, or stakeholders.
Knowing where your site currently ranks is also incredibly important. It allows you to track which of your online marketing strategies are working best, letting you focus similar your efforts across campaigns, maximising ROI and seeing your traffic (hopefully) skyrocket through the roof.
111. Google AdWords Keyword Planner – Let’s get you started with the keyword research basics. If you’ll be optimizing for Google’s search engine, this should be one of your most important resources for finding keyword ideas and getting a sense of how competitive they are.
We believe all websites should have an SEO consultant. In this post, you will learn exactly why. Most business owners don’t understand all the benefits. With a winning strategy, search engine optimization can literally make you money while you sleep.
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Cognitive SEO – This is another powerful tool that shows your data in a very presentable and user-friendly way. Cognitive SEO does not do everything that Raven Tools does, but does a great job compared to many of its competitor tools. Cognitive SEO was very helpful when one of my friend’s company was recovering from an unnatural link penalty from Google. The tool was able to easily sort all their backlinks and automatically generate a disavow file. Within a couple months, they were out of Google’s bad books.
It can even tell you if you if your Twitter card description is a tad bit long. It can be used to distinguish different URLs based on their characteristics. It also has many other functions which make it an indispensable in my arsenal. You can use it to identify high performing pages on your site and find out how your architecture can support it better.
Great article, especially, for the beginners and clients who might be confused as to what these (SEO & SEM) terms mean. Through this simple post, it has now become clear that SEO helps improve the organic search engine rankings, while SEM helps increase leads and sales through PPC Advertising. Thanks Alex for such a useful information!
We have a proven track record of working with our clients to ensure maximum online visibility. Our process of optimizing websites for search engine results has been carefully refined over the past 10 years of providing outstanding service to our clients.
If you have a FREE SEO tool that does something different or better than what I’ve listed, please let us know in a detailed comment below! We’d love to hear how you use the tool and how it could help others with similar challenges.
I have used All in one SEO and Yoast for two of my blogs. Per my experience, All in One SEO is performing compared to other SEO plugins. All in ONE SEO and YOAST works very well, bloggers can choose anyone of it.
Another one of the benefits of SEM is that people who see your PPC ads are those most likely to want to buy your product or service. PPC ads require you to choose a geographic location and specific search queries to target. As a result, you can be sure that anyone who clicks on your ad is not arbitrarily surfing the web, but rather, is looking for your product or service and in a position to do so.