SEO Best Practices

“After several false starts with a few other SEO companies I can confidently share that Victorious SEO is the real deal. They are easy to work with, very proactive and completely transparent. Considering my prior SEO experiences I found the results startling. Six months in and I see concrete, measurable results. ROI after such a short time? 422%! Really. Organic traffic is up 660%. Kyle is my main man and I look forward to working with Victorious going forward.”
The third type of crawling tool that we touched upon during testing is backlink tracking. Backlinks are one of the building blocks of good SEO. Analyzing the quality of your website’s inbound backlinks and how they’re feeding into your domain architecture can give your SEO team insight into everything from your website’s strongest and weakest pages to search visibility on particular keywords against competing brands.
1) Majestic – This tool allows to check the number of backlinks and the details about them. There are several other available tools out there such as MOZ and ahrefs, but I like this better as it seems to have bigger database than all competitors.
As an education portal for SEO, Moz is a great one. You find an active and experienced community and lots of materials for studying. As a software toolkit, though, Moz is less useful. It is far too limited and lacks focus. You end up jumping from one tool to another to view all the data you may find. It might be more informative in keyword research, rank tracking and link analytics. It is not cheap, and quite limited in terms of how many keywords or websites you can track, how many links you can find or what Search Engines you can target.
One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we’ll be focusing on the ad auction in Google AdWords.
Once you have your target keywords figured out, it’s time to start implementing them. By using keywords in your titles, meta descriptions, page copy and even your images, you can start improving your rankings right away.
Similarly, Pay Per Click Advertising can be very inexpensive, as long as you do it right. You can set limits on how much you pay per click and how much you pay per day, which allows you control costs. Likewise, some Web directories – like DMOZ – allow free listings, and others can cost as little as $30 per year.
The first one is pretty easy. You now know what SEM means in its most basic form – “search engine marketing”. However, the issue is that even those in the SEM industry will disagree on what the component parts of search engine marketing are or what the main focus of SEM is.
Quality over Quantity — When building links, don’t go for numbers. Instead, target the highest-quality domains and ensure those links are created naturally and organically. Also, too many links will not only overwhelm your readers, but can also harm your SEO. There is no ideal number. One expert said that one good backlink is better than 100 low-quality links.
Keywords are the terms that advertisers target in search campaigns because they believe that showing an ad for them is likely to generate clicks that will eventually generate new customers. However, there are thousand of new searches each month on Google and Bing for search terms that have never been searched before. This means advertisers needs to target keyword variations as well.
Service Internet Solutions Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Service Internet Solutions. To learn more about us and manage and complete your brand description, please click here.
The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.
Sprinkle a few of these keywords within your content and you should start enjoying better rankings in about a month or so. Yeah, that’s right, SEO takes time – you won’t enjoy the results overnight. Any SEO “expert” who promises you the golden numero uno position on Google in a “couple of days” is taking you for a ride. SEO is a long-term and continuous process that lasts throughout the life of your website.
Since I work strictly with WordPress going with something like the Genesis Framework and a child theme would be ideal. Using this type of framework ensure your site is fully mobile responsive, optimized for portable devices and is taking advantage of Schema markup.
I want a SEO tools that tell me which niche is popular in which country. For example i put query in SEO tool “Call of Duty” then SEO tool tell me in which country this game is famous most according to descending order and how many monthly searches for particular game. Right now i use Google Trend.
The tools we tested in this round of reviews were judged on which do the best job of giving you the research-driven investigation tools to identify SEO opportunities ripe for growth, along with offering enterprise-grade functionality at a reasonable price. Whether one of these optimization tools is an ideal fit for your business, or you end up combining more than one for a potent SEO tool suite, this roundup will help you decide what makes the most sense for you. There’s a wealth of data out there to give your business an edge and boost pages higher and higher in key search results. Make sure you’ve got the right SEO tools in place to seize the opportunities.
Once your website begins ranking well in search engines, hopefully you will begin to see an influx in traffic. Google Analytics and Site Catalyst allow you to track your traffic by keyword. If you run these reports on a regular basis, you can get an excellent snapshot of how your website is doing in the search engines. By monitoring your keyword traffic, you can determine which keywords need more reinforcement in your future content. Knowing your traffic is important when considering your next step.
In order for the above tips to work you need first and foremost to have good content on your web site. Content is still king and a web site with good, original, quality content can do better in the long run (with or without SEO) than a web site optimized in SEO but with not  so good content.
112. Google Trends – In time, you will learn that getting unique keyword ideas can prove tricky if you only use one or two tools. For instance, Google Keyword Planner (GKP) is the most used tool, so you will be competing with everyone else for the same keywords, not to mention it only produces very related terms. However, you can expand your list and get new suggestions by using Google Trends. This tool has a lot of potential for looking to write viral content. Pay attention to Google Correlate as well, which can give you suggestions on what else people look for in relation to your keywords.
Using Wiki for link opportunities via the dead link method was new to me but I always make it one of my first stops for keyword research as you can often find a ton of new keywords and related info you otherwise wouldn’t know,
And its not very surprising that these are the companies who are involved in grey hat techniques. Many of the companies from these top SEO company lists have used grey hat techniques themselves. Check their backlinks and you’ll know.
CrowdReviews.com relies on user reviews and ratings in order to help buyers find the best products and services for them. We take reviews that are attached to a LinkedIn account much more seriously and consider them as legitimate user reviews.
The permalink (or URL), which you can normally alter in your CMS even after it’s been set automatically, doesn’t necessarily have to match the headline exactly. Google has stated that you can use three to four key words that you should put the most important keywords first.
Ahrefs is a well-known tool primarily used for checking backlinks, but what most people often forget is that it is capable of so much more. With their massive data index, Ahrefs can show you all the data you’ll ever need. We use it for almost anything that might be related to our SEO campaign. We highly recommend it. Try it out here
As for your second question, in Google Search Console, you can use the Data Highlighter tool to categorize specific text to help Google understand this data and data on other similar pages. However, this does not provide you with the Schema markups. Here is a video on the Data Highlighter: https://www.youtube.com/watch?v=WrEJds3QeTw
In most cases, the only ‘default’ parameter that will need to be changed will be the ‘limit of checked pages’, you want to ensure all potential URL’s are included in the crawl. A quick way to determine this to do a quick ‘site:youdomain.com’ search in Google:
Every page on your website should have a title, a subtitle and so on. When search engines scan your website, they’ll understand your content better if you explain them the text hierarchy. The most relevant part is the title of your page and you should define it as H1 (in the Text’s Editor). The H1 should be descriptive the page’s content and you shouldn’t have more than one H1 per page. Choose carefully and don’t forget to include your keywords. Following your H1, is H2, H3 and so on. The clearer your text structure is, the easier search engines will digest your site’s content.
Content Creation: This may sound rudimentary, but I can’t live without Google Drive (plus I’m kind of cheating since this gives me access to Docs, Sheets, and Slides). I live in Drive since it’s collaborative, so the entire team can easily give feedback and make edits. Google Sheets lets me not only analyze and organize data I’m using in my content, but I can also use it to create charts and graphs. Any written content is drafted in Google Docs, and from there I can send to designers or editors for further collaboration. Google Slides are useful for storyboarding content that needs more design work, such as white papers or slide decks.
Hi Brian, Just wanted to say thanks for another great read. The options are all very helpful and some slightly easier to do than others but as always its trial and error starting with the ones that suit you most. Thanks again.
Once upon a time, in the early days of Internet, before sites like AltaVista and Dogpile gave way to the almighty Google, getting a top page rank on a search engine was as easy as repeating a keyword over and over again on a webpage.
Topvisor can be helpful if you’re in charge of technical SEO for several different websites. With a few clicks you can identify issues and opportunites across 10+ different domains. The major downside is that it has a very steep learning curve due to the confusing UI.
2) MajesticSEO – By far the best link research tool for digging out competitor links and monitoring your own new and dropped links. Majestic also has a nice range of other tools like Social Explorer (http://labs.majestic.com/2015/social-explorer) to help you find the most influential twitter accounts in a niche.

13. The Complete Guide to Google Penalties (Both Manual and Algorithmic) – While we’re on the algo chapter, I thought I should add this great guide on major Google penalties that you need to avoid, complete with how to recover in case they hit your site. Neil Patel’s article will help you either find the solution to a penalty problem, or learn how to protect your site against penalties and work with the algorithms instead of fearing them.

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Woorank is an impressive on-page tool ‘freemium’ tool that does offer a lot of quick functionality in the free version. Check it out. We have a free tool on the Hobo site that does a lot of the same on page SEO checks.

Some plugins use so-called “automated descriptions”. They use the first sentence of a post to fill the meta description by default. That’s not very smart. That first sentence might be an introductory sentence which has hardly anything to do with the subject.

This has a paid subscription, but the free tools are enough to get you the contact information you need, and it can help you build and organize lists as well as compile search terms. You can also send out messages to establish relationships with prospective link partners.

In most cases, breadcrumbs which simply illustrate the site’s hierarchy are your best option, but… don’t resign them exclusively to use within your “main” site. Breadcrumbs used within blogs and article sections can be a great way to encourage visitors to explore more of your content, and can help disperse link equity around the site too.

Online marketing strategies are often very different between different industries. There are numerous variables which will affect the amount of time it takes for a business to realize a return on their online marketing investment. Many of these variables include the amount of the investment, the nature of the campaign in regards to how aggressive and ambitious the campaign is, and the size of the online marketing agency.

You no longer need an exact keyword to offer a relevant search result, says Cyrus Shepard, director of audience development at Moz. “In the old days, it was about getting the click. Now search engines are seeing how people are interacting with your website: Are they going back and clicking on results, or are they finding the answers they’re looking for when they’re on your site? Today it’s about the post-click activity. Not only do you have to get the clicks, but you have to satisfy user intent.” 

The first step of our process involves analyzing the keywords you are interested in and the keywords your competitors are targeting. Ignite SEO experts will aggregate this data and then use specific search optimization tools to generate further keyword options. The final result will be a list of potential keyword segments to choose from.

GuestPost Tracker is a giant database of 1000+ websites that accept guest posts. The tool also allows you to track sites that you’ve submitted to. Their sales copy emphasizes that the sites on their list are not part of a PBN. I took a look at a few of the sites in their database and they looked legit.

V9 SEO Dashboard: One of the best features of this SEO tool is the content scoring component that analyzes the top ten SERP results for a particular keywords and provides relevancy recommendations to enrich your website content for RankBrain.

SEO, quite simply, involves designing your website to improve its ranking in organic search results on search engine results pages (SERPs). And by optimizing for terms that your target audience will use to search, you will drive relevant traffic to your site that has a better conversion rate.

I’m kind of cheating a little bit with this one, as technically it’s a freemium product. However, I’ve found it offers enough information to be useful as it’s free incarnation. It scrapes your site and tells you of any inefficiencies, even offering checklists to complete. A great tool to get an overview of your site and competitors.

We have a proven track record of working with our clients to ensure maximum online visibility. Our process of optimizing websites for search engine results has been carefully refined over the past 10 years of providing outstanding service to our clients.

Facebook Ads and other social media ad platforms, for example, are pay-per-click platforms that do not fall under the SEM category. Instead of showing your ads to people who are searching for similar content like search ads do, social media sites introduce your product to people who happen to be just through their feeds. These are two very, very different types of online advertising.

Awesome post. While SEMrush tends to provide bad ranking data in my experience, their other competitive analysis tools are pretty spot on. This is a prime example of how to use these to your advantage. Thanks for writing this up.
I’m confused by this Wikipedia scheme you propose: You find dead links to…do what, exactly? Let webmasters know that their links are broken? Replace them with your own? I’m sorry I just don’t get it. I’ve read that passage several times and its point eludes me. you elaborate? What are you hoping to accomplish, exactly? Thanks
Qualify your qualifiers – You might be tempted to add a qualifier like “free” since so many people use the word. However someone searching for free anything isn’t looking to buy. Unless you’re offering something for free it’s probably best to stay away from “free” as a qualifier.
WebMeUp is a quality link analysis tool with a HUGE index of “897,704,758,673” backlinks. I’d love to see the tool use some sort of authority metric (like Ahref’s Domain Rank). Otherwise it’s hard to separate the wheat from the chaff in your link profile.
Internal Linking: In each page of content of your site, you should include links to other pages of your website. This will help direct users to other areas of your site that might appeal to them as well as help improve the bounce rate and drop off rate.
Traffic is not your friend. Conversions are your friend. This collection of articles shares practical advice you can use in your marketing campaigns and on your web site to make sure you are driving leads, sales and sign-ups. Learn how to define your conversion points and then focus on improving them.
Note: Nowadays, it’s not guaranteed that your meta description is always pulled into SERPs as it once was. More and more, Google has been pulling in other parts of your blog post that includes the keywords searched, presumably to give searchers optimal context around how the result matches their specific query.
Our approach to evaluating and ranking online marketing companies involves examining the work produced by the competing agencies compared to the results achieved and the feelings and experiences of the buyers.
Organic Search Engine Optimization (SEO) – Search engine optimization is the practice of applying techniques to maximize your ranking in organic, or natural search results. Organic search results are the rankings of web pages returned by a search engine when you search for a specific word or phrase – a “keyword” or “keyword phrase”.
Broad match modified keywords are a good compromise between reach and targeted traffic. This is the match type most businesses decide to get started with. Another good alternative is to start advertising using targeted keyword match types at first and then broaden up the targeting later on
It provides your audience with further reading options. As long as they’re relevant and you use clear anchor text (the clickable highlighted words in any give link). This can help reduce your bounce rates.
126. Microsoft SEO Toolkit – This SEO toolkit from Microsoft enables you to manage various aspects of your site and make sure it’s well optimized for the search engines. All you have to do is download and install it, then take advantage of its capabilities for pointing out search engine and UX optimization opportunities, detailed reporting of page load time and resource usage, and the very useful error identification of broken or invalid links, duplicate content, and more. 

When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:

Second, I’d go for SEMrush, which in addition to being a good competitive intelligence tool, has a really powerful site audit tool. It’s a less-known part of their offering, but works great in combination with Screaming Frog to tackle on-site SEO issues.

During the process I find many topics worth covering as well even if the search volume isn’t as high as I’d like. The fact is most of my organic search traffic is long tail so I don’t mind covering topics with less than ideal monthly search volume.

Being a small business I try and keep my SEO activities to those which work well.. Starting with key phrase research, I code a landing page and then run it though something like IBP’s top 10 report so I know that my page is roughly right. Its then a simply task of building inbound through direct link and tier n sites..

Lately, I am been working on launching my own personal and company blog for our new project and your Skyscraper Technique is gold. Since I am starting a fresh blog, it would definitely give me an edge as I can do things right from the very first post!

Web design isn’t just about visual appeal. You need a specialist e-commerce Web designer who’s experienced and will work as a team with your SEO consultant, analyst, conversion rate optimizer and others. You must give them space and budgets to act as experts.

Multimedia phone – These are phones with browsers that are able to render pages coded to meet XHTML standards, support HTML5 Markup, JavaScript/ECMAScript but might not support some of the extension APIs in the HTML5 standard. This generally describes the browser in most 3G-ready phones that are not smartphones.

By website provider I guess you mean the software you use to develop your website. What software platform are you using? Please give us more details. Also, there is always the option of migrating to an SEO friendly platform like WordPress and solve these kind of issues once and for all.

3. WordPress – Without a good site for a SMB they have no hope. Most local businesses could build on WordPress and should. Out of the box there is no other platform that will perform better in search results with very little help.

The guest post tracker is a well-organized blogger outreach software to find guest posting opportunities.  Organization and ease of use is the key here. It lists many free opportunities, as well as paid options. Updated on a regular basis saves you time by reducing dead opportunities.

Internal linking is essentially linking to other pages of your website within the content on your blog. You benefit from internal linking because it helps improve navigation for readers by sending them to relevant pages (not to mention it should help improve your time on site numbers).

Comments are not only nice because people tell you how special you are, or that you made a mistake, or whatever else they have to tell you. Most of all they’re nice, because they show engagement. And engagement is one of the most important factors of getting people to link to you: they show you they care, and they open the conversation, now all you have to do is respond, and you’re building a relationship!

With content machines/generators/spinners there will be threat to original content writers because with the same content users are able produce no.of articles by simply changing the wording and terminology. Am I right Mathew..??

In this week’s episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more

Well, zoom up a couple of levels, and it’s a similar story for chief marketing officers. Today’s SEM landscape is vastly different than it was even a year ago — its place in the industry, its interaction with other channels, its inter-platform capabilities, and its engagement across devices have all been evolving at a fairly dizzying pace of late.

Great post. I know most of the stuff experienced people read and think “I know that already”… but actually lots of things we tend to forget even though we know them. So its always good to read those. What I liked most was the broken link solution. Not only to create a substitute for the broken link but actually going beyond that. I know some people do this as SEO technique but its actually also useful for the internet as you repair those broken links that others find somewhere else.

Could you recommend me a tool that has real updates on the regular basis? Lots of services just CLAIM to have that, but if you check yourself, many of them (SEMrush, for example) received last update of their bases in Dec, 2015! I KNOW, RIGHT!

Easy, right? Grab those URLs, set up some 301 redirects, and jump into Step 2. This is where the magic happens, and what makes this hack so If your site has Broken Inbound Links, then so will your competitors. 

4. Make navigation easy. You can do this by building clear text links to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like their navigation plain and simple—and so do many users.

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Whether you are new to the concept of SEO or have been using it for years and aren’t getting the results you desire, chances are you could stand to learn a little bit more about it. The function of good SEO is to help your content rank high on search engine results pages (SERPs). Good […] Read More

It’s always a good idea to optimize your site according to SEO best practices. You want to lay out a solid foundation that will put you as far up in the SERPs organically as possible. After all, SEO clicks are basically free—why wouldn’t you want as many of those as you can get?

A very well-crafted article Brian. I would add that with so many potential link building techniques there are still SEOs who waste their time in applying the same old school ineffective linking techniques. May they learn new SEO soon.

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This SEO site tool lets an individual check his or her markup. This is to make sure that Google can extract the structured data, such as authorship information, metadata, and rich snippets markup. Reviews claim that it is simple to use, and an asset to those wanting to enhance their search engine optimization portfolio.

With Grammarly Premium, the writer can choose the genre or purpose of the item they are writing. It will alert the writer to inconsistencies in their writing style and make the necessary suggestion to keep the tone consistent throughout the content. Premium users can choose from six writing genres:

164. Search Engine Optimisation – This eBook by Jacqui Carrell is ideal for SEO debutantes; it features a thorough introduction to SEO ropes, and touches on the essential points of keyword research (for organic and paid search), on-page and off-page optimization, link building, SEO for mobile, or how to track and measure the success of your endeavors. You can also find more related eBooks on Bookboon SEO, which is a very good ongoing resource.

After an exhaustive analysis, we’ll deliver a compilation of keywords to review, refine and finalize with you. We’ll always look for your input on your list of targeted keywords as we keep in mind your:

You will need a host of SEO tools to get your website ranked higher than it is today. Here are some SEO tools that you should be using as we head towards 2016. For convenience, we are listing the top ten tools and then we shall highlight which tools are best for what specific purpose.

Buffer is an intuitive social media management platform that saves your time by managing your social media effectively. The tool helps you in scheduling posts, tracking the performance of your posts and further enables you to maintain a range of accounts in a central location.

Bottom Line: SpyFu is a well-designed SEO tool packed with metrics and features specifically geared toward sales, online marketing, and digital advertising. For all those categories of SMB users, it’s th…

3) Search Console (Used to be called Webmaster Tools, Free)This is essential for SEO (for Google anyways). Without it, you just won’t know about crucial technical and punitive measures affecting the ranking of your site.In most cases, this is all you need to do SEO in 2016.

Without a caching plugin, WordPress is pretty heavy on database calls. This quickly slows down your site to a crawl when you’re having a good traffic day. And that’s just when you want things to be fast!

1. Buzzsumo: I mainly use it for Identifying key influencers and researching competitors’ top social content successes. I also use to curate content for my weekly SEO roundup and he’s a more in-depth Buzzsumo review I’ve written.

I never planned on becoming a top dog in Dallas SEO. I was the first custom SEO service provider in Dallas, period, there were no other consultants in town when I started.  I remember when I got my very first local competitor, Mark Jackson with Vizion Interactive in 2005. He gave me a call to introduce himself, and I even contemplated selling my website to him at that time, and for the same reason, to be set free to pursue my passion.

Shoplet aimed to enhance their website design and structure to provide a better customer experience and drive increased conversions.To achieve this they utilized Google Analytics insights and Google Website Optimizer experiments.

Ranking By SEO is India’s top SEO company. Our SEO experts are adept at local SEO, Google Maps Marketing, paid Google Maps advertising, and small business SEO. Definitely, we can help you with local search ranking and help you target any particular city or area.

61. Hubspot’s A Beginner Guide – This article by Hubspot (written by Rachel Sprung) is quite insightful and provides fundamental knowledge on researching keywords. It is very nicely completed by another Hubspot article, Keyword Research 101, written by Samantha Winchell. The latter article however, focuses on alternatives for research and presents you with resources and methods.

Ideal for ongoing reporting and issue resolution tracking. This dashboard provides short-cut links to access sets of URL’s  based upon key technical metrics which can then be easily exported or shared.

Finding broken links on your website with the help of the XML Google Sitemap Generator is as easy as it can get. You might have more broken links and issues that you would have realized and these need to be fixed as soon as possible. To find the areas with the problem, just enter the URL into the XML Google Sitemap Generator to get a full and detailed report about the broken links, redirects and site crawl in your website. You even have the option of having the tool send the reports to you in the form of emails, which ensures that you have access to it whenever and wherever you might need it.

Link Research Tools would have to be 3rd because it has such a powerful suite of link intelligence tools. For link cleanup and opportunities, there is probably not a better resource out there for dealing with the massive amount of data that can go into selecting where to pursue links.

A fragment (in this case, “#info”) generally identifies which part of the page the browser scrolls to. Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used.

Power Suggest Pro is a desktop-based keyword research tool. Enter a keyword and it spits out ideas from a number of different search engines (like Google and Wikipedia). Cool Feature: “Ideas!” give you a list of common terms people use in search engines (like “best X” and “how to fix Y”). Helpful for coming up with new keyword ideas.

That’s a really good tip: let people know what you mentioned them in a post. It’s so, so basic, but it works. Most influential people are super-busy and may not even realize they’ve been mentioned. A quick “hey, I mentioned you here” goes a long way.

5. How Yahoo Search Works – This article by SEOBook clarifies not only how Yahoo! search works, but how it does so as compared to other notable search engines. However, it does focus more on Yahoo functions in particular, offering great insights into the history of one of the oldest search engines in existence.

Sometimes getting ranked on Google feels like rocket science, especially since how Google decides to list your site is based on algorithms that frequently change. This requires you keeping up on current rules and trends. For example, in 2015 Google decided it would give preferential ranking to sites that were mobile-friendly since so many people are now using mobile devices. Even more recently, Google added a notice in the Chrome browser to indicate if a site was secure with SSL or not (FireFox has this feature as well) and includes it as part of it’s ranking formula. These changes forced website owners who want to stay well-ranked on Google to update their sites to be responsive and add SSL certificates (this is most important for sites that accept money). 

In 2014, Google announced that they’d give a (admittedly minor) ranking benefit to HTTPS / SSL sites, and because of that, more and more sites have switched over to SSL. It might be a good idea for you too. If you want to move to SSL, we have an article with tips & tricks for moving to HTTPS right here.

So does the problem with reciprocal link mean site to site, or page to page? In other words, if I link to one page on their site, but they link back to a different page on my site (assuming all useful to readers), does everyone win?

Usually I use Semrush, Moonsy and Keyword Rank by SERPS to check my keyword ranking. But you had helped me in many ways. Here you have shared a lot of keyword research tools. Keep sharing this type of tools again. Thanks for your great post.

A comprehensive SEO platform that gives you info on newly acquired backlinks, keyword rankings and site speed. It even sends you alerts whenever one of your competitors gets a new link. I especially love the dashboard because its clean and gives you ONLY the essential info you need.
Hey Brian, I have landed in this blog while visiting via blog land. I must appreciate your effort to put up such informative content. As being an Internet Marketing Consultant, I would like to add few thought of my own with your valuable content. There are many people who wants HUGE number of traffic with no time at all. But as per my experience, SEO has become SLOW-BUT-STEADY process in the recent times. After so many algorithm updates of Google, I think if we will do any wrong things with the websites, that should be paid off. So without taking any risk, we need to work ethically so that slowly the website will get the authority and grab the targeting traffic. What do you think mate? I am eagerly looking forward to your reply and love to see more valuable write-ups from your side. Why don’t you write about some important points about Hummingbird Updates of Google. It will be a good read. Right brother? 🙂
Monitor Backlinks is not free, but it gives you so much information about your site without you having to lift a finger. It automates the reporting process and keeps track of your website’s backlinks.
It depends on how it is done. For example if you engage into a conversation in the comments area, you may place your link so that the other participants know to whom they are talking about. On the other hand if your name is ‘Off page SEO’ or anything else with a keyword in it, then something is wrong.
SEMRush has quickly become one of my favorite tools over the past couple years and the new features they add just make it better. I use it for everything from keyword research, to content optimization to competitive audits and link building.
When it comes to marketing, a landing page has a specific role: to convert. As part of a marketing campaign, a landing page, also called a “lead capture page,” is optimized through language and design to get a visitor to convert by taking a specific action.
It will also allow you to uncover those pages that work well with your business from those that don’t.  It can also allow you to view each page individually, assign tasks to that related page, and collaborate with team members.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
With a staff over over 30 in downtown Akron, OH, we have SEO specialists and designers / developers ready to help with you project. Give us a call and we’ll talk over your goals. We know your business is unique.
Define it as you may, link building is an art which requires multiple aptitudes, including knowing how to approach others in your industry, and where to find them. The following resources detail all the tactics of earning or acquiring links in order to boost the visibility and authority of your website.
I’m confused by this Wikipedia scheme you propose: You find dead links to…do what, exactly? Let webmasters know that their links are broken? Replace them with your own? I’m sorry I just don’t get it. I’ve read that passage several times and its point eludes me. Could you elaborate? What are you hoping to accomplish, exactly? Thanks
That being said, everything should begin with a clear, extensible information architecture. Information architecture (IA) is organizing, labeling, and connecting (website) content so that it is easy to find and easy to use. Target audiences should understand the website’s labeling system, including:
In 2017, Google began automatically filtering out local businesses that had reviews under 4.0 stars in Google My Business listing. It’s important to ask your clients to leave positive reviews as soon as you can. The longer time passes, the less likely your customer will leave a review at all. Be sure to capture your client’s emotionally satisfaction they receive after visiting your business.
Cognitive is a monster of a tool, it helps with rankings, competitor research, backlink analysis, content auditing and most predominantly Unnatural Link Detection and Link Removal. It really is a fantastic tool, which has a preview screen so you can check the sites, before deciding whether to add to a disavow file or leave them as a link. CognitiveSEO then creates a disavow file for you, which you can upload immediately to Google. Job done!
It can be impossibly frustrating to put a ton of time and money into building your brand and its site, only to realize that you aren’t even ranking on the first page yet…or the first three pages, for that matter.
In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart’s website was removed from Google’s index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart’s complaint without leave to amend, and partially granted Google’s motion for Rule 11 sanctions against KinderStart’s attorney, requiring him to pay part of Google’s legal expenses.[65][66]
Backlinks are important, but it’s important to keep tabs on the pages that link back to you, ensuring that the links are still active, and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings.
This allows you to find the problems and fix them accordingly with the help of the suggestions that are provided by Found’s Audit Tool. The audit focuses on three aspects. Firstly, it analyses some technical issues like XML sitemaps and domain canonicalization. Secondly, it checks the content for any problems that might arise with regards to the keywords found either on the page or on the meta-data and thirdly, the analyze all external links that are available.
With keyword research completed and metadata optimized, it is time to optimize the content. If the content was created with the keyword topic research in mind, you will have already sprinkled your keywords throughout the page naturally. With that in mind, let’s focus on some other on-page optimization elements.
Mobile is too important to ignore in your e-commerce SEO strategy. An informal survey my colleague Kenneth Gvein ran for our e-commerce customers at Metronet and Vaimo Norway found that clients had 2 to 3 times higher growth rate on mobile e-commerce. Go mobile — or go home!
We conduct in-depth keyword research on each and every one of our clients so that we can understand your industry and what keywords can help you get the most qualified traffic to your site. Our research is designed to discover exactly what your customers are searching for and what keywords your competitors are ranking for. We use the understanding we develop through this research to create a custom game plan for your business. Basically, your custom game plan allows us to work strategically to improve your ranking for words that have real world searches being conducted by people who are looking for exactly what you have to offer.
Thanks Brian, I am excited about building new links to our website using some of your techniques. BTW, I have another Q: What type of ELP would you write for a construction company. I am stuck what to write about. We work with both home owners on home improvements and on comercial projects :/
Pay Per Click and Social Media Marketing seems simple enough at first. But many waste hundreds and even sometimes thousands of $$$$ before they decide to seek professional help. Let us help you get off on the right foot.
Pairing Alexa with other powerful apps in the market can help identify benchmarks and trends. The Alexa dashboard is also extremely customizable, making sure that it works wonders for you no matter the needs and requirements.
Thanks a lot for sharing your valuable insights with us. SEO definitely requires a little bit of work beyond keywords. Great point, I like the example you’ve used to illustrate it. good stuff. Nice content. I enjoyed reading this thoroughly. you have done a great job on this blog.I am impressed with your work.
#5 of 10 Top Search Engine Optimization Agencies of 2018 – Search engine optimization is a vital aspect of modern website efficacy, and SocialFix works to make sure their clients are posted on the very first page of results for all the most notable search engines and for every conceivable keyword. Since the agency has been offering digital marketing services for so long, they have essentially perfected SEO. SocialFix also provides numerous other premium digital marketing and advertising services, and you can even book them for a simple consultation if you only need their sage advice. For whatever digital need you have, SocialFix will have a solution that works for everyone.
Finding the best SEO company to drive organic traffic, revenue or leads to your website is no easy task. Even the best SEO companies who come well recommended from a trusted source will have their own strengths and weaknesses, industry experiences, and areas of specialty. At OuterBox, our team of Search Engine Strategists, Analysts, and Specialists wouldn’t show up for work if they didn’t believe we were the best SEO agency on the planet – and we wouldn’t have it any other way.
4. Make navigation easy. You can do this by building clear text links to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like their navigation plain and simple—and so do many users.
There are dozens of reasons to set up a 301 redirect, and almost all of them have benefits for SEO. For example, if you have inbound links pointing to a page of your site that no longer exists, you can use a 301 (permanent) redirect to re-route that passed authority to a new, equally relevant page of your site. It’s a way of telling search engine crawlers that you no longer wish to index the old page, but the new page should take its place. Best of all—they aren’t that difficult to set up.
For starters, my team has more than a decade of experience successfully ranking local business websites on Google’s first page (for ridiculously difficult terms too). If you know anything about cheap back to school shopping Worth, it’s a highly competitive market, both offline and on.

Maintaining proper SEO is a balancing act. Content curation, keyword research and link construction all go into an effective SEO consulting strategy. Web Full Circle is the best SEO company to work natural back links into your website. Simultaneously, we create finely-tailored content that is fresh, relevant and keyword specific. As we continue launching new pieces of valuable content from your website, search engines like Google or Bing use algorithms to then index your website and its content as a high quality source of information for users. Once this takes place, your site will improve on organic SERPs when search users utilize keyword phrases specific to your industry and your product or services.
Simply put, without good, strong backlinks pointing to your site, Google, Bing and the other search engines are unlikely to rank your site for keywords relating to your industry. In this instance, however, some “votes” are better than others. For example, links from trusted, well established websites weigh heavier than those from unknown sites. Likewise, a link from a website that is closely related to your industry will carry more weight than a link from an unrelated source.
You can then pass this information on to the owner of the site and start a real, honest, truthful discussion about how you can help them improve their SEO. If you’re a Freelance SEO looking to grow your client base, this extension is invaluable to you.
An overarching theme for SEO is enriching the user’s experience. Imagine that you are a user of your favorite website. One day you logon to your favorite website and you notice the loading time is horrific. You sit in your chair for a minute not doing anything. How do you feel? Deep down inside there is a part of you that wants everything right now. Even if it’s your favorite website, something wants to move on and do something else. isn’t just specific to you, everyone feels the same way.
That is why you need to have a website that is lightning fast. Most professionally developed websites have an under one second rule. Research has found if your website loads in anything about the one second threshold, your website will likely be ignored and the person will move on and not visit your website. How do you accomplish the under one second loading time? Stay away from large images that are greater than 1 megabyte. Cut your images into little images that will load faster. Remember that not everyone in your market who wants to view your website has a 100 MB/s connection.
As you select keywords to target and focus content of your site around, you can use Google search to get a great idea of the type of content that ranks for each keyword. Simply type a targeted term into the search bar and view the pages Google serves in the results. Be sure to check the similar searches at the bottom of the results page, too, as these can give you more ideas for relevant keywords.
Title Tags: Title tags are the blue, clickable links found in search results. Use the keyword each webpage is built around in the title tag to show search engines and search users what the page topic is. However, avoid using too many keywords in your title tags, as this can result in a penalty. A good rule of thumb is to include a keyword, descriptive text about the page, and your business name. You should add your location as well if you’re a local business.
I realize that many of you have already started blogging, but many of these tips can be applied retroactively. And once if you done this, you can start writing regular content. For more about writing SEO pages, read the next article in this series: The Idiot-Proof Basics to Writing SEO Pages.
I’m doing SEO for several projects these days and all are on the first page of Google. But, here you mentioned forum commenting with links in signature and blog commenting with links as a black hat, or in simple terms, they won’t do any good! I have been doing 10 blog commenting and 5 forum posting everyday for all my 6 projects. Am I doing spamming? Then why is it not hurting me? I think there must be something which I don’t understand about SEO.
Now that you have an idea of the pages that should be on your site, the next step is to build the best site in your industry with the help of a professional web designer or agency and with user-testing focus groups.
By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. That will help you display ratings, prices, reviews along with your rich snippet in organic results. Even further, this will increase your chances of getting a Google knowledge card featuring your website. So if your website includes listings, reviews or events, here’s how to make your results show in Google, like this:
Social bookmarks do still matter, but they are growing into communities. How you engage on your social networks is how you should engage on your social bookmarks. Social bookmarks are not a one-time submit-your-link-and-that’s-it.  You need to have a conversation, leave a few comments, or upvote other content not related to your content.
SRM Logistics Packers And Movers is a prominent name in the packing and moving industry. Since the time of its inception, SRM Logistics Packers And Movers has strived to serve as many customers as possible. We at SRM Logistics Packers And Movers, have provided our customers a specialized and professional service which satisfies them and encourages them to return to us again and again. Our packing and moving quality services have also get us new clients on regular basis. We intend to continue our best services in future also.
An SEO tools suite that focuses on link analysis. Also has a helpful “Unnatural Link Detection” feature that identifies risky backlinks that might have caused a penalty (or can cause a penalty down the road). Solid tool.
All kinds of marketers can benefit from a dialogue with a searcher; whether this searcher is facing a crisis, is in need of information, or is ready to purchase. If you aren’t in the search results when your customers or prospects are searching, then your competition is. You may lose that customer or prospect forever to any competitors who are present. Sound scary? You bet it is and billions of dollars in services and ad revenue are driven by the importance of search visibility: being in the right place in the search engine results pages at the perfect time.
This will show you a number of things going on behind-the-scenes with competitor websites. Server information, CMS systems, frameworks, analytics and tracking etc. Not necessarily directly helpful, but can help uncover valuable information.
Image Alt Text: If an image doesn’t appear on a webpage, its alt text will be displayed for web users. Not only will this show search engines what the picture’s subject is, it will also help users should the image have a problem loading. Again, you’ll want to place a keyword in the image alt text.
SEO is still a fairly new industry. While the opportunities with SEO are massive, there is still minimal regulation or formal vetting process for this industry to separate the good SEO firms from the bad.
Add user generated content. It can effectively differentiate your product pages from other duplicates on the Web. Social media works well. Endorsements and reviews from happy users or customers will not only enhance your SEO campaign but also boost sales conversions.
I don’t consider myself to be the best writer. Decent; not the best. But I almost lost my mind trying to read this piece. There are too many typographical errors, misspellings, etc. It seems ironic that this would be the case when the piece is about SEO and stresses points of quality content and user experience.
Screaming Frog SEO Spider is a must-have for performing site audits. It reveals problems with meta title and description tags: duplicates, missing, too long, or too short (sure, Google Search Console provides some of this as well, but Screaming Frog supplies more detail). It also identifies issues with headings and pages with thin content, among other measures.
Bottom Line: Searchmetrics Essentials is a solid SEO platform that covers all of the basics when it comes to position and rank tracking, keyword research, and backlinks. While most of its premium feature…
Keep in mind that if you’re going to be driving more qualified traffic to your business website, you should make sure that it is optimized for conversions. A good business website is not just one that attracts visitors, but gets them to stay and convert.
SEM traffic is considered the most important source of Internet traffic because it is targeted. It is widely accepted that people use search engines to find a solution to a problem, an answer to their question or to learn how to do something.

Because search engines crawl your website for relevant content, you want to ensure those search engines find what they need on an adequately indexed site. Create quality XML sitemaps to boost your indexation and leave none of your content unnoticed.

If I tell you my SEO hack is ‘Broken Links’, you’d reply with a ‘ho hum’, right? Broken Links are becoming the ‘content is king’ of link-building methods. We know that it’s a useful technique, and we know how it works. So what’s next? Enter Broken Inbound Link Building. 

Copywriting is so important to marketing, but it is also important to SEO. In this article, we give you the perfect formula for writing copy that ranks in Google. This is the same strategy our search marketing agency uses with clients and for our own blog.

That model means that an SEM campaign isn’t just creating an and putting it online. Every time someone enters a search query that’s related to a keyword you’ve set for your campaign, the search engine looks at all the advertisers competing for that keyword and—in an instant—holds an auction to decide which ads win a spot.

Adds Laetsch: “The reason we’re doing optimization and want to show up in Google, Bing or Yahoo is not because we make money because we show up No. 1 or No. 2. The reason we want to rank well in the search engine is so that our audience, the people we’re trying to reach, have a great experience. It doesn’t matter how high you rank if your target audience goes to your site and they’re not happy.”

MozBar is accessed using a toolbar even though it can be integrated into search engine result pages. It provides a lot of crucial information related to SEO like alt text, meta tag, title tags, contents of the web page and the likes.

Title Tags: Title tags are the blue, clickable links found in search results. Use the keyword each webpage is built around in the title tag to show search engines and search users what the page topic is. However, avoid using too many keywords in your title tags, as this can result in a penalty. A good rule of thumb is to include a keyword, descriptive text about the page, and your business name. You should add your location as well if you’re a local business.

If you do local SEO for clients, you need to have Whitespark in your arsenal. You can easily find hundreds of NAP citations with a few clicks…and reverse engineer your competitor’s citations with ease.

Rival IQ allows me to do competitor research for clients quickly. I can enter a list of domains and in a couple of hours or less, Rival will pull in their MozRank, Domain Authority, number of backlinks, top keyword rankings, and key on-site SEO settings.

In the introduction, we mentioned that Google is doing everything to build a better, faster and secure web for everybody. By upgrading their search algorithms, they make the search experience better. With their versatile Knowledge Graph, the search engine has grown faster. And now they would like every webmaster to adopt HTTPS to improve the security of web properties.

Make sure all your pages have the rel=canonical tag directing search engines to the main page. Rel=canonical tags reduce confusion when another site scrapes your content, ultimately creating duplicate content.

66. Keyword Strategy in Depth – If you’re willing to pay for classes, this is just one of the courses Lynda.com offers. In the Video/Audio Classes category above, I have also listed video and audio classes that you might find useful. For some, it might be easier to learn visually, or directly from a teacher, but in the end, it’s up to you how much time and money you’re willing to invest in becoming an SEO professional. In all fairness, you may get a faster education by signing in and paying a fee for online courses like this one, but I recommend doing proper research before signing off on anything (SEO-oriented forums, such as SEOBook, might be a better source for real customer/student opinions, rather than the websites themselves).

SEO and marketing specialists can monitor traffic, optimize rank, and make decisions about your site’s appearance and search results. The information here is used to influence technical decisions regarding the website or perform marketing analysis.

Within a few days of that situation, Jill Whalen was solicited for inclusion in a paid list of the “top search engine marketing firms” from the International Business Times. Here’s the email she received:The IBTimes list of top SEO companies was just published here.

Before I explain how to fix this, let’s make one thing clear: there is no such thing as a duplicate content “penalty”. Duplicate content simply makes it more difficult for search engines to understand which is the “best” version of a piece of content. This can mean that none of that content gets ranked quite as high-up as it would if it was canonicalized into a single, “master” version.

If you haven’t switched to HTTPS and you’re running AMP pages, you will need to change soon. Maile Ohye from Google shared at the SEJ Summit that HTTPS will be required for AMP, but John Mueller recently stated it is not yet an AMP requirement.

Make sure all your pages have the rel=canonical tag directing search engines to the main page. Rel=canonical tags reduce confusion when another site scrapes your content, ultimately creating duplicate content.

All sites have a home or “root” page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products need to be classified under multiple category and subcategory pages?

Let´s say you came over a high-quality article about how to knit mittens for your cat.The article was really well-written and funny. But you didn´t complete reading the article. Why? Because you might dislike knitting and cats.

Remember, we only show organic traffic; a website/web page may have more traffic from other sources (e.g. referral traffic, PPC, etc). We also tend to underestimate organic traffic, so this should only be used as a rough estimate.

Prepare for new business opportunities by keeping track of your SEO or social media team and tracking performance. Link profile summaries are at your fingertips, and comparison charts help you visualize how your link profile stacks up against the competition. Your teams and track and report on these findings to make educated decisions.

In many cases, rewriting this content to ensure it’s as original as possible will suffice (it’s understandable that a description for a product sold on 100 other sites can never be entirely original).

Originally, apps are indexed on App Store and Google Play, not on Google search. This made it much more complicated for Google to streamline its search capabilities – marketers will have to optimize on both app stores instead of just on Google organic.

Keyword Explorer gives you insight into the estimated SEO opportunities for different keywords. This tool differs from the Keyword Planner because it will help you prioritize your keywords. It uses a priority metric which tries to calculate the opportunity cost of each keyword through its monthly search volume and the strength of competition for that keyword.

The term “SEM” is used in varying applications. In some organizations, SEM refers exclusively to PPC (pay-per-click) paid search marketing (or even more specifically, Google AdWords). Other marketers use SEM as an umbrella term that describes all marketing efforts that influence performance in search engine listings, including organic results. A related term, “search marketing,” can also be used to describe both paid and organic search.

Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Googlebot doesn’t have access to a page’s resources, such as CSS, JavaScript, or images, we may not detect that it’s built to display and work well on a mobile browser. In other words, we may not detect that the page is “mobile-friendly,” and therefore not properly serve it to mobile searchers.

There’s no denying the power of links in terms of online marketing. Search engines use links as a way to determine how valuable and relevant your site is and people use links to move from one site to another. Building quality links from relevant sources can go a long way toward improving your search rankings, but it can also drive tons of targeted traffic.

I have a Free tool to share: a SEO Toolbox (https://toolbox.oncrawl.com/) designed by OnCrawl. It includes an open source log analyzer, a chrome extension, an entity detector, a payload analyzer and a http headers detector. Feel free to share your thoughts, I would like to know your feedbacks.

#10 of Best SEO Companies of February 2018 – Netmark is an interactive marketing agency with specialties in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Management for Google, Yahoo & Bing. Our biggest distinction is the emphasis we place on value creation, not just our client’s search engine rankings or website traffic. Netmark has a decade of Search Engine Marketing experience and is a leading expert in the field. We have an exceptional team of web masters and developers that provide innovative strategies, complex web design, and excellent customer support.

Great list but I’m with Ryan Stewart “Tools are made to automate processes, not services.” We see far too many “cookie cutter” reports which pretend they are a substitute for SEO when they are nothing of the sort.

PageTraffic is a premier SEO Company located in New Delhi, India with its sales office in Chicago, Illinois and London. Our SEO services come with the assurance that we use completely ethical and acceptable whitehat methods of providing rankings to our clients across the globe. Know more about Search Engine Ranking services of PageTraffic

3. N.A.P. Hunter – A free chrome extension that quickly finds duplicate local citations in Google and lets you export them to a CSV. https://chrome.google.com/webstore/detail/nap-hunter/ligeiippheclogiddffemogcgpjmieao?hl=en

Google Analytics goes beyond pure traffic metrics as you can slice the data in a hundred ways and it also tracks conversions – meaning you not only know how much traffic you get from the different tactics, but you also know whether you attract the right traffic.

People are searching for you! Internet searchers today are typing in keywords that apply to the products or services you offer as a business. When your site is optimized for search results, your business becomes visible to more people. At Boostability, our specialty is offering small businesses powerful marketing solutions at affordable prices. That’s why we have been able to grow to over 26,000 small business clients throughout the world! Grow with us—the best SEO company in the world.

So I gave taking the decision to remove alltop from the process and use searching for x best ‘niche’ blogs. It’s not perfect but Google at the moment is doing a good job of ranking quality publishers near the top.

Breadcrumbs are useful because they can help users and search engines to find their way around a website. That said, breadcrumbs that are dynamically generated to show the precise path a visitor has taken to reach a page are generally ill-advised. They can be confusing to users, and if handled incorrectly can result in problems with duplicate content.

Awesome list of tools here, I will definitely bookmark this page. I seriously wouldn’t mind paying for a comprehensive seo analysis tool, but most I have found are too expensive at this point, especially when just starting out.

Adds Laetsch: “The reason we’re doing optimization and want to show up in Google, Bing or Yahoo is not because we make money because we show up No. 1 or No. 2. The reason we want to rank well in the search engine is so that our audience, the people we’re trying to reach, have a great experience. It doesn’t matter how high you rank if your target audience goes to your site and they’re not happy.”

According to an August 2015 study on the future of SEO by Moz Inc., a Seattle-based SEO consulting company, the most important factors for SEO impact next year will be mobile-friendliness, which will increase in impact by 88%; analysis of a page’s perceived value (up 81%); usage data such as dwell time (up 67%); and readability and design (up 67%). SEO factors that the study reported will decrease in impact are the effectiveness of paid links (down 55%) and the influence of anchor text (down 49%).

Google Alerts is not just relevant to use for SEO, but also for website building and optimization. Even though its reliability has come under question,  it is one of the essential tools in the hands of experienced marketers and content marketing creators.

If you make change in your SEO and your rankings drop you can now more easily undo the damage by simply reversing the change. In the past Google has been more prone to hold a grudge and reclaiming your hard-earned ranking could be a lengthy process.

In 2014, Google announced that they’d give a (admittedly minor) ranking benefit to HTTPS / SSL sites, and because of that, more and more sites have switched over to SSL. It might be a good idea for you too. If you want to move to SSL, we have an article with tips & tricks for moving to HTTPS right here.

The Site Auditor is a workhorse, it looks at every single element of a web page and reports what it finds (or doesn’t). Successful SEO campaigns are the sum of many working parts, optimizing your pages to their full potential is paramount in today’s competitive landscape. If you want a tool to thoroughly audit your web pages and return the results in an easy-to-read format, consider Raven’s Site Auditor.

Established in 1998 Professional Optimizer has been able to help countless business with their web design and online marketing. Whether you need Search Engine Optimization (SEO) web design, social media or reputation marketing, we do it all. Over the years Professional Optimizer has become the leading online marketing firm is the US and with its unique approach, top SEO Los Angeles experts, and special marketing packages have been able to capture the online market for their clients and beat the competitors!

Great Article! Love the idea about wikipedia, trying to build up quality backlinks is getting increasingly difficult when you are trying to follow google rules so ideas are always a help. Backlinko has been giving some great articles recently – Keep it up!

I like with what Ana Hoffman said that you don’t need many tools to run a successful SEO campaign and Jennifer Horowitz uses her brain. After all a good SEO strategy is about understanding human psychology and strategy. That said, my fave tools are Long Tail Pro and Buzzsumo but my focus is more on content SEO than anything else. Just scrolling the results on Google to strategically analyse the search results for a given topic or keyword is one of the best things you can do to determine how you can create a more superior piece of content and reverse engineer popular content.

Link Research Tools would have to be 3rd because it has such a powerful suite of link intelligence tools. For link cleanup and opportunities, there is probably not a better resource out there for dealing with the massive amount of data that can go into selecting where to pursue links.

Link directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data the most meaningful way for your business.

The reports generated by the Google Analytics gives the detailed information about the visitors to the websites including their region, device type, age, browser used and many more. For this purpose, the owner has to add the tracking code of Google analytics to every page of the website.

Web developers use Google Search Console to monitor and resolve issues with markup or identify errors in the code. App developers find the console useful for learning how mobile users find your app and can use that information to integrate your app with websites.

Before you can optimize your site or launch a paid campaign, generate a list of keywords – terms your prospects use when looking for information you can deliver. You can brainstorm, copy keywords from competitors, or use online tools to generate a list and traffic estimates.

A great SEO consultant can make companies a lot of money, but there is a lot to it. Learn what makes a great SEO consultant in this post which was written by John Lincoln, an SEO professional with over 10 years experience and President of Ignite Visibility.