SEO Best Practices

Google loves WordPress blogs – regularly updated blogs – so keep your blog section fresh. Make an attempt to update your static web content e.g. about and product pages as well. While it might take some webmasters the coming back of the Messiah to update the content of their static pages, the blog feature of WordPress allows you to feed your website with fresh content on a regular basis. Make use of the blog!

Website design must also fulfill the requirements of user-experience and search engine friendliness. To track your website performance and bugs, Google’s Search Console is your best option, while to understand traffic changes, landing page performance and other SEO elements, Google Analytics plays a vital role. Other factors that need to be considered are, content optimization and website speed (both for desktop and smart phone users), image optimization, link building, social media, Google Penalty recovery, content promotion and General SEO tips and advices.

1. AWR Cloud: Tracking how groups of keyword phrases are ranking is essential to having a birds-eye view on how your campaign is performing. Advanced Web Rankings allows me to track my position gains and keep an eye out for areas of improvement.

94. 2014 SEO Playbook – This article for on-page by Tom Schmitz lists out the same factors you have been constantly reading about so far, but it offers nice explanations on their importance and gives out some clarifying examples to go with them. Although written for 2014, the ideas in it will still apply in years to come.

The paid version of Screaming Frog allows you to crawl an unlimited number of webpages, which allows you to just plug in your website domain and let the tool crawl your entire site! It also has the ability to integrate Search Console and Google Analytics.

When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.

Bottom Line: AWR Cloud is an intuitive, easy to use tool with best-in-class search position monitoring that earns an Editors’ Choice and a smattering of features across all the SEO buckets. While its bre…

Many marketers think of search engines as delivering the search results or SERP (Search Engine Results Page) in the form of purely textual results. The truth is that search results can be any mix of text, images, video, audio, or other file formats. In the United States, search engines don’t simply include Google, Yahoo and Bing; they also include commerce sites such as eBay and Amazon, as well as specialty search engines such as YouTube and Hulu for video, restaurant search engines, “people” search engines such as LinkedIn, or online business directories for local results, including IYPs (Internet Yellow Pages) and sites such as Yelp, Angie’s List, and others.

Our team conduct a complete technical audit of your website. This is when we’ll identify any crawl errors. For new sites, this audit is done before site launch. For existing sites that aren’t being redesigned, we’ll complete the technical audit twice — at the beginning and before completion.

We just mentioned your content needs to be unique, valuable and relevant. What does this mean? First off, your content should be unique because search engines, more so Google, do not entertain plagiarism – or duplicate content. Your content should bring something fresh to the table – it should be unique if you want to rank well.

In this study conducted by Ignite Visibility, we look at the click-through rates for web pages ranking in the SERPs based on their position. We are now seeing that position 1 on average has a 44.64% click-through rate, position 2 has a 28.92% CTR and position 3 has a 28.52%. This is based on 5,000 queries.

A sitemap is a list of all posts/pages of your website.  You need 2 types of sitemaps. First an xml sitemap to submit to Google, Bing and other search engines and second an html sitemap to help visitors find your content easier.

It’s important that you use your keyword phrase in the body of your blog post. A good goal to try to achieve is to use your keyword phrase at least twice in the first paragraph of your post and as many times as you can (without keyword stuffing – see #10 below) within the first 200 (alternatively, the first 1,000) words of your post.

SEO reporting takes a lot of time, but if you do it right, your boss will be very happy. Some executives want to see the details, others just want to see an overview. Either way, this post covers all the best reports for SEO.

Copywriting is so important to marketing, but it is also important to SEO. In this article, we give you the perfect formula for writing copy that ranks in Google. This is the same strategy our search marketing agency uses with clients and for our own blog.

To set up different blog categories for WordPress-based blogs, visit your Appearance tab and then click Menus. Here you can add the categories you want, and each time you upload a post, there will be a section that allows you to click on the appropriate category for that post.

A solid understanding of search engine marketing is vital to a successful digital marketing campaign. In this course you will learn about how your website is found on Google, the search landscape and how to spot trends in search.

Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.

Further to this, since 2014 mobile search has continued on its stratospheric trajectory and with the Google Maps app on smartphones everywhere, it is a significant channel through which visibility on search engines can be increased.

Ahrefs started out back in 2011 as an SEO tool mainly focussed on backlink analysis. Today it is used not only for backlink intelligence but also for SEO audits, content marketing analysis, and link prospecting.

If you want to get mentions (and backlinks) from sites like The New York Times and Forbes, you need to start rubbing elbows with journalists. And Muck Rack is an impressive PR tool that helps you quickly find journalists that cover your site’s industry.

When a website links to or “votes” for your website, they are leaking link juice to your website for the anchor text keyword. Anchor text is the title of the link to your website. This creates a click-able hyperlink to your website from theirs, hopefully with keywords inside of it. The words contained in the anchor text can determine the ranking the page will receive by the search engines. When a high-quality website links to yours with anchor text of “Identity Theft Protection”, you immediately gain favor of the search engine ranking results for that specific keyword. (eg. a link from a blog post on MSN money to an article, page or post on the website, where the link was the actual keywords “Child identity theft protection” is a great source of link juice for the keyword anchor text to the website.

If you have always faced troubles in understanding and deciphering analytics data, Google Data Studio is for you. It is easy to use tool which can help you in converting challenging to understand analytics data into easy to understand reports. The reports so generated are not only easy to read, but you can even share them with your clients in the form of charts, bar graphs and so on.

If you have a website published on the web, then you’ve already started! The very first step to achieving strong search engine rankings is to have your website indexed, or cached, by search engines like Google, Yahoo and Bing.

What a great post. I use free SEO services as I can’t afford the price of the premium services. Free SEO services are worth trying for better results. I used some best free seo service and here is the list http://www.mindxmaster.com/2016/06/free-seo-services-worth-trying.html

The best “SEO tool for excel” that I’ve used so far. Easily check a site’s backlinks (via ahrefs or Majestic API), social shares, HTTP status, word count, external links and more. All from within Excel.

We’ve seen a shift from a consumer standpoint in regards to how consumers find those which they do business with. Even within the healthcare industry, a patient is likely to perform a search online for the nearest treatment center and will look for online tools in order to identify whether their provider is covered by their network, or if they need to travel towards another healthcare provider. This shift is expected to continue into the foreseeable future with the emergence of mobile devices.

This video explains why we think it is such a grea tool. We also have more videos coming on to use the software, so get yourself signed up and we’ll walk you through how to get the best our of the tool.

Twinword Ideas can score each keyword’s relevance and allow you to filter them out with a simple slider. To get started, enter a keyword related to your campaign. Next, move the slider until all the unrelated keywords are gone. Done! Download the list and add it to your campaign.

A “robots.txt” file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named “robots.txt”, is placed in the root directory of your site. It is possible that pages blocked by robots.txt can still be crawled, so for sensitive pages you should use a more secure method.

I have accepted a position as the Director of Marketing for a Dallas personal injury law firm and couldn’t be happier about my decision. This new job allows me 100% freedom, unlimited earning potential, and gives me the time I need to focus on recovering my health and well-being. It will also allow me to spend more quality time with my family, and to pursue that which I am passionate about and feel is my true life’s work and service.

SECockPit is great for keyword research and analysis. It has helped me save hours on keyword analysis. It has the enormous processing power and runs in the cloud. It can return up to 200 fully processed and analyzed keywords every minute.

Competitive analysis is enhanced with bundled key metrics visible side by side, and the detailed navigation makes the user experience seamless. You can also use the SerpWorx plugin to track these metrics for any website you want to visit.

Meta Description: Below the title tag in search results is a snippet of text about the webpage, called the meta description. While this doesn’t directly affect your SEO work, it can help drive users to your website by explaining what they will gain from visiting your site. Similar to title tags, use a keyword, descriptive text, business name, and your location (if applicable).

Link Removal can also be utilised even if you haven’t been hit with a penalty. You may have bought some links in the past, been on the wrong end of a negative SEO attack or even have your content posted on multiple sites and these links can still impact you. Removing these can do absolutely no harm and will keep you in the good books with google.

Hey, very nice roundup. Great research and obviously a great post. The tools you have shared, I also personally recommend them, even I use them. All the tools you have shared is pretty important for any SEO platform. Thanks for sharing. Keep helping.

24. SEO for Bloggers – This post by Ashley Faulkes addresses the importance of SEO in promoting your content and your website/blog by default. It does focus on creating exceptional content in order to attract attention, links, bookmarks, likes and the like, but all that through a SEO perspective. The points made for keyword research, on-page optimization, link and relationship building get you in the right mindset for producing content so that both readers and search engines are met with quality.

The experts love SEMrush, but will you? Take the tool for test drive and decide for yourself. I’m giving all my readers exclusive access to a free one month trial of SEMrush Pro. You’ll get access to all the tool’s powerful features. Grab a free account, download the 10,000 word playbook below, and learn how to master the top rated SEO tool. If you decide the tool is not right for you, cancel any time before the 30 day trials ends and you won’t be charged a penny. 

I don’t try and find out if they are supposedly easy to rank, I just slot them in and if the post does rank (which they often do as we pick up some decent shares and links on a lot of our posts) I consider it a bonus.

Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work!

These reports show your site’s rankings and traffic pre-launch, and a snapshot of performance once the Best Practice optimization is complete for comparative purposes. Many of our clients continue working with us for ongoing reporting, consulting and management of their SEO activities.

A third option is to multiply the list by different keyword permutations. You can have a maximum of three lists to mash up. The difference here is that you will get a keyword list based on the three lists you provided. I find the keyword list generator very useful for research.

When a website links to or “votes” for your website, they are leaking link juice to your website for the anchor text keyword. Anchor text is the title of the link to your website. This creates a click-able hyperlink to your website from theirs, hopefully with keywords inside of it. The words contained in the anchor text can determine the ranking the page will receive by the search engines. When a high-quality website links to yours with anchor text of “Identity Theft Protection”, you immediately gain favor of the search engine ranking results for that specific keyword. (eg. a link from a blog post on MSN money to an article, page or post on the website, where the link was the actual keywords “Child identity theft protection” is a great source of link juice for the keyword anchor text to the website.

Wow I wish I had the comments you do. So you’re saying that by re-visiting and re-writing old posts garnered 111% more traffic by updating old posts? I feel like I go back from time to time to do mostly to keep information current. This tip makes me want to revisit all my old posts to see what could be updated. That’s a lot of low hanging fruit. Thanks for this one.

Woorank is an impressive on-page tool ‘freemium’ tool that does offer a lot of quick functionality in the free version. Check it out. We have a free tool on the Hobo site that does a lot of the same on page SEO checks.

Many blogging software packages automatically nofollow user comments, but those that don’t can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you’re willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there’s no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Webmaster Help Center has more tips on avoiding comment spam40, for example by using CAPTCHAs and turning on comment moderation.

Looking for a trustworthy search engine optimization company to manage your project? We curated a list of the leading SEO companies to help you find the right provider for your SEO needs. Each company is ranked using the Clutch methodology including, detailed client interviews, ratings, and in-depth industry research. Compare the best companies to find which SEO provider is best for your project.

Just want to say that your articles on SEO are helping me a lot in creating meaningful posts for my new website. I’ll come back and share the results once i see them in Google. This is truly a great website on SEO!

DoubleClick Ad Planner is a subsidiary of Google that is extremely helpful when it comes to improving the revenue of your website through ads. Ads are one of the most important and efficient means of making a profit from your site, and therefore, it is essential to build, maintain and display attractive advertisements.

18. The Advanced Guide to SEO – This guide on SEO, written by Neil Patel (founder of Quick Sprout) lays out important strategies that you can put to practice. While it is aimed at advanced SEOs, anyone can gain insight into the ongoing work of optimization. The content is very well structured and exemplified, so you should be able to follow the instructions even with minimal experience.

17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.

UpCity – This is an especially good tool for those that are new to SEO. They offer a checklist of tasks to complete when you are just getting started to make sure you cover all your bases. This is worth checking out if you are looking to simplify your SEO experience.

Freddy is a WordPress theme reviewer at WP Theme Raves, published WordPress blogger, web dev and founder of Vista Media Enterprises, an online business dedicated to WordPress users looking to boost conversion rates via content marketing.

I hadn’t used SpyFu in over 3 years. And I was pleasantly surprised to find that the classic PPC tool has been upgraded with a ton of new SEO-focused features. In fact they’re keyword competition feature was one of the best that I came across.

To automate the guest blogging research process, you can use social media, Twitter to be more exact. I recommend you to use Topsy, which can send email alerts when keywords you want to track, are posted on Twitter. For example, to get email alerts when someone on Twitter mentions a keyword like ‘seo guest blog’, click on the Settings icon and then on ‘Get email alerts’.
Google is obsessed with improving user experiences. It tries its best to provide relevant content in the most convenient manner. Clearly, non-relevant anchors with non-relevant links behind them lead users to non-relevant content, which Google does not appreciate.
So much so, that we’ve resorted to many clients to manually checking them / and or developing our own tools to ensure the results we get are what the customer is seeing too. The problem with this type of rankings check is how much time it consumes in the studio. The problem with a lot of automatic website rank checkers, of course, is that they could well be software packages that violate Google Webmaster guidelines for instance.
Brian, I have been following you for 1.5 years now. Your tips and tricks about link building and seo has enhanced my knowledge to an extent that i write about it in my blog and also teach other people who are seo-noobs.
EpicBeat analyzes successful content in your industry and tells you what tends to work well. For example, the software told me that popular content around the topic of “link building” tended to be video or infographic based. And list posts also tended to do well. Pretty cool.
ScrapeBox is the self-proclaimed “Swiss army knife of SEO”. Even though this tool was built for black hat SEO, you can use ScrapeBox for white hat link building tasks (like link prospecting, finding contact information and even keyword research).
There are a few places you can start for recommendations. Ask other business owners you trust and work with. Ask vendors you discovered through a Google search – after all, you found them, didn’t you? Check SEO groups and online forums like Search Engine Marketing Professional Organization, High Rankings and Search Engine Guide.
That’s a nice list of tips, some of which I had absolutely no idea of. I can’t claim to be a seo expert yet since I mostly do manual submissions, so I will try out these on my site and report back with the results. Thanks for sharing!
16. Search Engine Land’s “What is SEO?” – As you learn more about SEO, you will realize that Search Engine Land is one of the most valued sources for information and news. You might like to subscribe to their newsletter or follow their website closely for reports on Google and the SE optimization industry. Their SEO guide is very well divided and explained, and offers a lot of actionable advice that can be useful to beginners and pros alike. They’re also quite proud of their Periodic Table of SEO Success Factors, which lists what they have found to be the most important elements of optimization.
It also offers me a quick glance of how they optimize their meta details so that’s a quick way to gauge their knowledge so I don’t dumb down the conversation and make them feel bad or worse, make them feel insulted.
Promote your web site using techniques that work and above all are safe. If you fail with your SEO optimization your web site may not be running on it’s full potential but if you follow wrong promotion techniques you increase the risk of getting a penalty and completely destroy your efforts.
My three go to tools are Moz, Majestic, and SEMrush. Moz and Majestic we use for link analysis/finding backlink targets and also, analyzing search results to see how competitive they are. We tie this into topic analysis on SEMrush, to determine what kind of potential a search result is, how competitive it is, and how we’ll get links (or how many we need). That’s the three sentence description, but a more in-depth take can be found in our recent post on increasing website traffic.
Scribe bridges the gap between old school on-page SEO and new school content marketing. The tool scores your content based on how friendly it is for people AND Google. I also dig the fact that you can do keyword research from within the WordPress editor.
Mention your keyword at a normal cadence throughout the body of your post and in the headers. That means including your keywords in your copy, but only in a natural, reader-friendly way. Don’t go overboard at the risk of being penalized for keyword stuffing. Before you start writing a new blog post, you’ll probably think about how to incorporate your keywords into your post. That’s a smart idea, but it shouldn’t be your only focus, nor even your primary focus.
This article is very informative and very useful to all who create a website or blog .SEO is the main important thing to do for website and who read this article and follow these step can get success thanks for sharing..
Correctly predicting the future moves of your opponent in chess is essential for victory. The same can be said for marketers in their industry. Knowing where your market is heading gives marketers a huge advantage. Here, Google Trends can lend you a helping hand.
Hi Reid, thanks for sharing your amazing list of seo tools. As Link builders we usually have to open a long list of urls in our browser. So to avoid the hassle I have developed an amazing seo tool – http://quickurlopener.com
27. Complete Beginner’s Guide to Search Engine Optimization – This is another excellent beginner guide to SEO. Wordstream is also a steady and reliable source of valuable SEO information, and this post is no exception. Although most of the information it in overlaps with that of other guides in this list (how could it be otherwise?), I recommend that as a beginner, you try various sources. Each different guide has its own strong points, or might explain a topic in a way that’s easier for you to understand.
when i check on alexa, there is only 2 website linking to my website office. even though, I’ve a lot to create an account in discussion forums. so how long it can be linking to my wesite office. thank you for you kindness.
Competitor analysis is a great way to gain insight and form a basis for a campaign. Ahrefs enables me to see who is linking to my competitors and what their top content is. Being able to see who links to my competitors will help identify what forms of links are working in that industry. Knowing what content has worked well for my competitors helps formulate content ideas that are likely to perform well.
In 2013, the Tenth Circuit Court of Appeals held in Lens.com, Inc. v. 1-800 Contacts, Inc. that online contact lens seller Lens.com did not commit trademark infringement when it purchased search advertisements using competitor 1-800 Contacts’ federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the Federal Trade Commission filed an administrative complaint against 1-800 Contacts alleging, among other things, that its trademark enforcement in the search engine marketing space have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC administrative law judge in April 2017.[30]
If you are looking for free backlink monitoring software – http://www.linkody.com is a must try. You can integrate Ahrefs, Google analytics moreover it include disavow tool – Linkody might be the most complete backlink checker on the market.
A lot of content marketers struggle with optimizing their blog posts for search. The truth is, your blog posts won’t start ranking immediately. It takes time to build up search authority. But when you publish blog posts frequently and consistently optimize them for search while maintaining a reader-friendly experience, you’ll reap the rewards in the form of traffic and leads long-term.
167. The Basics of Search Engine Optimization – This book by David Burdon is a free PDF you get instant access to. Although published in 2005, it covers just the basics, so there’s little worrying about relevancy. The booklet is to the point, and includes a short glossary at the end.
Thanks a lot for sharing your valuable insights with us. SEO definitely requires a little bit of work beyond keywords. Great point, I like the example you’ve used to illustrate it. good stuff. Nice content. I enjoyed reading this thoroughly. you have done a great job on this blog.I am impressed with your work.
E-commerce Web design is never “finished.” It’s a continuous process of A/B testing to hunt down the best performing variations. The right “tools” are important, but the best consultant or company is more important. An expensive consultant is not expensive if she can generate many more sales than a “cheap” one.
Wow very nice article Brian. Perhaps this is one major reason why my site died. I was not paying attention to links. Some of the techniques you mentioned here seems do-able enough for me. I’ll try to do a some of the techniques you mention. Thanks for sharing!
Bottom Line: Ahrefs is a solid SEO tool with top-notch web crawling capabilities and backlink indexing. The keyword research features and UX are basic compared to other tools, but Ahrefs covers all the p…
We believe the marketing and advertising industry will continue to see a surge in businesses turning towards online marketing as opposed to traditional marketing and advertising efforts. In addition, with the expansion of mobile and the mobile web, we believe there to be a shift towards mobile marketing and advertising platforms. Social media will also continue to play a large role in expansion.
1) Moz Local – we are big fans of this tools as it helps with listing management and is more cost-effective for clients without large budgets. And of course I like the team behind the tool, so we get strong customer support.

Pricing can vary greatly depending on which services a given tool offers. Some platforms are comprehensive SEO tools, while others are only focused on one aspect of SEO strategy, such as keyword research.

Second, you’re going to take the unique URL they give you and share it with as many people as you can. They can be your friends, social followers, or your email subscribers. Basically any of your contacts.

I tried Wikipedia back links so many time but they are not stable. Wikipedia editor delete your links very quickly. Can you please suggest any foolproof idea to gain back links from foolproof Wikipedia ?

1. Brian Dean’s method – Start by creating true 10x content. Brian aims to shoot for the top keywords and get everything underneath. He then, follows up using manual outreach and a ton of link acquisition.

#3 – Rapportive – I created a list of 60+ email finding tools here, but Rapportive is still one of the best tools for finding people’s emails for outreach purposes. I also like using Metric Sparrow’s Email Permutator which to saves time when using Rapportive.

170. Conversation Marketing eBook – When you start feeling like optimization, keyword research and link building just aren’t doing enough for you anymore, you might like to delve into this free eBook and learn more about how to get the most out of Analytics, social media, and internet marketing in general. Here is another Fat Free Guide to Google Analytics, written by Ian Lurie, which adds to the conversation, so to speak. It is a useful guide for beginners and advanced SEOs alike, since it takes you from setting up Analytics, to tracking your goals and working for actual results.

Train yourself to work for 52 minutes without interruptions, conversations, distractions, or outside interference. Then break for 17 minutes and don’t look at, think about, or do any work. This blend of power focus and clear cut mental/emotional relief will palpably change your production levels.

Call us today at (866) 311-8812 for a FREE Consultation. our team of engineers are educated computer programmers and marketing experts with a minimum of bachelor degree in computer science. We will analyze the market in your area based on your services or products and tell you exactly what you need to do in order to capture 100% of the market in your area and beat competitors. We have a very aggressive approach toward marketing and bring new customers and clients to a business on regular basis and generate calls and leads for you, a lot of thought and care went into the making of this theme. don’t let your competitors take your customers and clients from you and call us today for a 100% FREE marketing analysis of your business worth $295. If you are a doctor please check our sister website Medical Optimizer.

When migrating your site from HTTP to HTTPS, do not make any other changes to your website. Google is assuming that nothing else has changed on your website. If you change more than one thing, Google may have a hard time acknowledging all the changes.

It easily allows you to share content on the web with your followers. If you want to share some information or post something on your social media, you can click on the plugin button. It shortens the URL and then you can use it in your post.

The first step is to use titles, keywords, and descriptions in your metatag code. This is what search engines read to learn about and rank your website. Your front-side content that your website visitors see should also have titles and keywords, as search engines scan this as well. 

2. Evernote – With all of our client and project information, ideas and notes, tasks, bookmarks, etc, I need to be able to sync a lot of information to all of my devices. Evernote does that for me and has a ton of other features as well.

LinkResearchTools makes backlink tracking its core mission and provides a wide swath of backlink analysis tools. LinkResearchTools and Majestic provide the best backlink crawling of this bunch. Aside from these two backlink powerhouses, many of the other tools we tested, such as Ahrefs, Moz Pro, Searchmetrics, SEMrush, and SpyFu, also include solid backlink tracking capabilities.

You talk about wiki opportunities. My question, I know you’d heard it several times is: Does it really help to gain nofollow links? And I’m not talking about to have pretty average NF/DF. I’m talking about getting better positions in SERPS.

Knowing how your site performs enables you to create content that is visually appealing and ranks better than existing content or your competitors. You can maintain your site’s content without disrupting your search performance.

70. 101 Ways to Build Link Popularity – In this article published on SEOBook, Aaron Wall and Andy Hogans explain why link building will still matter just as much in the future, but they also list, as promised, 101 ways of building links (although not much detail is provided). You might also like to look over this rather general article on Link Building, which supplies a few more ideas on how to earn links and offers other related, valuable advice you should keep in mind.

3) Search Console (Used to be called Webmaster Tools, Free)This is essential for SEO (for Google anyways). Without it, you just won’t know about crucial technical and punitive measures affecting the ranking of your site.In most cases, this is all you need to do SEO in 2016.

Link building involves gaining links to your Website from other Websites that are frequented by your targeted visitors. The more quality inbound links you have, the more popular your Website is in the eyes of Google, Bing and other engines. And, these links can have a dramatic effect on your search ranking. A good place to start your link building efforts is to make your Website content link-worthy. Good content attracts links, so fill your Website with interesting and informative content such as a library of best practices articles, a blog about developments and trends in your industry, etc. Next, get your Website listed in online directories and portals. Look first to important online destinations within your industry, then focus on general purpose directories like Yahoo Directory and Business.com. You can also garner links from vendors, customers, business partners and trade associations. Finally, you should leverage online public relations and distribute press releases and articles online. By consistently applying these link building strategies, you will dramatically impact your ranking on Google and boost your online popularity.

One thing I have also found to be pretty funny about that is that “Cityname SEO” is usually not a high volume keyword, so how many of the searches for it are made by the city name SEOs themselves? Even more laughable is the drastic measures some will take to rank for this trophy keyword. Sure, I suppose they can then show clients “look we’re #1 for city name SEO” if they don’t have any other proof of their abilities. But I know in my area, some SEOs are buying links, participating in black hat private blog networks, putting out press releases on paid PR sites – for what? To get on the nerves of other SEOs? (resisting the temptation to try to get a “cityname SEO” link here)

When you are running out of keywords even on the Google Keyword Planner and need some newer ideas, Ubersuggest is a perfect alternative. This software helps you plan your target keywords and increase your website’s rankings.

It has been common practice for many years to monitor overall site indexing in each of the major engines (mostly focusing on Google, naturally). Sites that weren’t being indexed deeply would need specific tactics to push that number up, and sites well indexed would be monitored closely to ensure that was sustained.

If I were limited to three tools, I’d first choose Screaming Frog. It’s the single best tool I’ve come across in eight years for diagnosing technical SEO issues and getting a snapshot view of crawlability or relevancy issues.

PPC ads cost the advertiser each time someone takes action on their ad, such as by clicking through to end up on a designated landing page, or clicking to call or to get directions. Cost-per-click varies by industry, geography, and competition, and will also vary regularly throughout a campaign.

Make sure that your content delivers what promised in the title. If for example your title is “How to lose 15 pounds of fat” make sure that your post provides an accurate description (or steps) that someone can follow to achieve the desired result.

In just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines. more

SEMrush have a great set of tools specifically their keyword database and competitor analysis tools. With this information you could come up with lots of content ideas and also see where your holes are in the topics and keywords you currently target. I wrote a pretty in depth review of the ways I use SEMRush on my blog.

If Google finds two identical pieces of content, whether on your own site, or on another you’re not even aware of, it will only index one of those pages. You should be aware of scraper sites, stealing your content automatically and republishing as your own. Here’s Graham Charlton’s thorough investigation on what to if your content ends up working better for somebody else.

If you don’t have the resources to create something like that, small improvements to the format is sometimes all it takes. We wrote a guide to Snapchat marketing where all we did was add a clickable table of contents. That caused our average time on page to skyrocket and bounce rate to plummet, and only took about 5 minutes to add.

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Many times, longer keywords convert better than shorter ones. In many cases they are also less competitive. In this massive guide, we learn in-depth strategies to rank for longer keywords. This is one post you need to read!

The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. more

Title Tags: Title tags are the blue, clickable links found in search results. Use the keyword each webpage is built around in the title tag to show search engines and search users what the page topic is. However, avoid using too many keywords in your title tags, as this can result in a penalty. A good rule of thumb is to include a keyword, descriptive text about the page, and your business name. You should add your location as well if you’re a local business.

If Google finds that similar or same text in two different URLs, then it can negatively affect your web ranking or outright ban your site. It is important to make sure that you do not have any copied content in them.

When your website design and information architecture work in tandem, with no pages/URLs breaking out of the structure, you’ll boost the entire site every time you publish a new product page and ensure early crawling by search spiders. Good design and content along with a pleasant visitor experience will generate more sales.

Yes, this information is changing all of the time so it can be very difficult to keep on top of! Some of the tools on this list may not even be active in another years time so I think the need to keep this updated is very important.

With search engine marketing, on the other hand, you pay to play on the SERPs. Essentially, you pay to show your ads to who are actively searching for the keywords you’re targeting. You don’t need a high site authority in order to be able to show up on the first page of Google when you’re willing to pay for it.

Bing Webmaster Tools also has an SEO Analyzer which helps you identify the problems on your website, and provides suggestions on how to fix them. Its other features include Markup Validator and Keyword Research which allow you to see the schema and the query volumes on your page or content.

Wonderful post! I was a little confused on the first idea though. I don’t understand how contacting people to tell them that their Wikipedia link is dead will help build backlinks. Could you please provide more clarification? Thanks so much!

Another great post Brian, I never thought of looking for broken links opportunities from Wikipedia, thanks for being so detailed with it, others would just tell you about it, but you tell the how part.

While we take great pride in our list, that doesn’t mean the top SEO company is going to be the perfect fit for everyone. We recommend that you request a few quotes from various vendors so that that you can determine what company shares your vision and is within your budget. It is never bad to have choice. You shouldn’t ask for 20 quotes as that would probably be too much choice as well as confusing. We would recommend 3-5 quotes as a good sampling of what is out there. If you don’t like those quotes then you might want to request from some other SEO companies. Also keep in mind of the customer service aspect. How long does it take for them to respond to you? Are they friendly? Customer service is important in any business and SEO is no different. You always want to feel that they have your best interests at heart.

138. Google+ Link Builders – This is a nice Google+ community that’s passionate about link building. They discuss new ideas, test link building techniques and share their results, or ask for advice from other link builders. Participate in the discussions, or simply check out their posts; browse the categories for link building tips, best practices, news and more.

There are many plans based on your requirements; with the cheapest plan tracking 250 keywords. This will be more than what will be required for most businesses. Authority Labs can also be used to track Google local maps results. You can easily to share your reporting with all the members of your team, without the need for any downloads.

Studies show that most business people research their problems, potential purchases and vendors online and use a search engine in the process. And the higher the price of the product/service, the earlier they search.

Cool Feature: SEO Monitor takes Google Analytic’s data, mashes it together with your rankings, and helps solve the “(not provided)” issue. This is SUPER helpful for discovering keywords that convert well for you. That way you can put more SEO muscle behind those keywords.

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don’t require an internal “search” functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.

No matter what people say, link building is an important part of WordPress SEO best practices. This is how link building works. You publish high quality content and site A links to you in the process sharing link juice with you. If it’s an authoritative website, Google labels you with a higher link profile and your ranking goes up. If you go ahead and link to site B, you share the link juice as well. If site B is completely out of your niche (spammy) or contains low quality content, you will only tarnish your rankings and probably get a penalty.

Finding the right SEO agency can be a difficult and lengthy task. Not every business can benefit from every company. At SEO Agency Ratings, we are a group of SEO industry veterans that will take into account exactly what type of business you have and what results that you will need. We know that many people need help sailing the murky waters of SEO. There are many organizations and companies that do not stand by what they claim to ‘guarantee’. It’s easy for people to be taken advantage of when they do not have an advocate looking out for what is best for them.

When publishing a new article, always place links to internal pages to improve the user experience. It’s the easiest ways to create one way backlinks to your pages. You have full control of the anchor text you are using, but make sure you are not abusing it. 
According to Wikipedia, “Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.
I highly recommend SEMrush for keyword research and competitor keyword analysis. It’s reliable, accurate and all the data you need in most niches. You can try it FREE FOR 30 DAYS by following the link below: Disclosure: I am a customer and affiliate.
A CEO blog is just one element of social media distribution, an important SEO strategy according to SEO Consult. You should be distributing links to fresh content on your site across appropriate social networking platforms.
If I had to pick #4, it would be keyword research tools. Unfortunately, I haven’t found one that truly shows user vocabularies and mental models. So I use a variety of keyword resources. Honestly? Usability tests and studies tend to give me the best user keywords. Keyword research tools tend to be a supplemental source… not a primary source…of information.
What a fantastic list of resources! We actually recently launched a SEO auditing tool that works with Chrome (http://www.trinityinsight.com/blog/seo/one-click-seo-auditor/), it might make a good fit for your page and help your readers.
I am very impressed by the work of Tej and EZ Rankings. They are extremely efficient, reliable, and prompt. Tej and his team are great to work with, communicate clearly, are very courteous, and deliver exactly what is requested. I definitely recommend their service for link building!
Look at the geographic performance of each campaign at the city or even zip code level. Smart advertisers will apply geographic bid modifiers based on performance. This information is available in the location tab of each campaign.
Software’s include- AdWords Intelligence, Link Building, Link Analysis Tool, Reporting Software, Website Audit Software, Seo Ranking Software, Keyword Analysis Tool, Keyword Research Tool, Social Media Monitoring Tools
Monitor Backlinks keeps track of the latest backlinks for my website and my competitors, as well as any changes to backlinks to my website. It also keeps track of my keyword rankings, MozRank, Domain Authority, indexed pages, and other important SEO metrics.
As for your second question, in Google Search Console, you can use the Data Highlighter tool to categorize specific text to help Google understand this data and data on other similar pages. However, this does not provide you with the Schema markups. Here is a video on the Data Highlighter: https://www.youtube.com/watch?v=WrEJds3QeTw
It also offers me a quick glance of how they optimize their meta details so that’s a quick way to gauge their knowledge so I don’t dumb down the conversation and make them feel bad or worse, make them feel insulted.
Website-specific crawlers, or software that crawls one particular website at a time, are great for analyzing your own website’s SEO strengths and weaknesses; they’re arguably even more useful for scoping out the competition’s. Website crawlers analyze a website’s URL, link structure, images, CSS scripting, associated apps, and third-party services to evaluate SEO. Not unlike how a website monitoring tool scans for a webpage’s overall “health,” website crawlers can identify factors such as broken links and errors, website lag, and content or metadata with low keyword density and SEO value, while mapping a website’s architecture. Website crawlers can help your business improve website user experience (UX) while identifying key areas of improvement to help pages rank better. DeepCrawl is, by far, the most granular and detailed website crawler in this roundup, although Ahrefs and Majestic also provide comprehensive domain crawling and website optimization recommendations. Another major crawler we didn’t test is Screaming Frog, which we’ll soon discuss in the “The Enterprise Tier” section.
One of the best ways to learn SEO is by talking with others in the industry. This is easily accomplished by becoming an active member in forums, but you can also be a simple observer and check to see what others are discussing.
Of course, you need to link to high-quality, relevant pages and disavow all links from low-quality, non-relevant web pages. Getting links from sites with high Domain Authority, Page Authority, and Trust Flow is also a must.
Yoast SEO plugin for WordPress – While only a marketing professional can help with the “art” side of SEO, this plugin makes the “science” side dead simple for any Not only does it help with crafting optimized meta titles and descriptions, it also simplifies many other aspects of technical SEO, from creating an XML sitemap and connecting to webmaster tools to social media integration and robots.txt editing.
Buzzsumo – I’m a big advocate that great content can seriously boost your SEO results and Buzzsumo gives you a complete look at the best performing pieces of content on the keyword/topic of your choice. Also great for monitoring mentions for your brand, website, or people writing about similar topics to you. It is incredibly useful for finding what type content people care about for specific keywords.
Majestic – Trust flow & Citation flow summaries at URL, root and subdomain level; anchor text profiles; backlinks & referring domains; bulk backlink checker; domain tracking. An incredibly valuable tool for link analysis.
13. Refresh your Website with new content and pages regularly. One easy way to do it: Find related subject RSS feeds and add a couple to your Website too. I like Google AJAX Feed and WebRSS for this, and there are more here.
5. Get links from trusted, relevant sources. Links are like a vote for your site and you can’t rank well without them. Unfortunately, buying links or being indiscriminate in the places you link to and places you request links from is no longer a good way to raise the importance of your site; think quality, not quantity. Links must be relevant to the content of your site and they must be from reputable websites.
Totally agree with you on this one. It is a common trait I guess. Tim Ferris said he had disclosed everything about how he got to where he is right now and anyone who wants to be at his place just need to read and follow but hardly anyone practices it but lets not bitter the mood with these thoughts 🙂

Integrated into your product pages, user generated content can enliven your site. Good reviews boost sales conversion. Users become part of a happy community. Prospective buyers see vibrant activity which convinces them to buy more easily.
Great post, Brian. This is a really comprehensive techniques, a practical mix of strategy and time-saving tips. I have gone through a lot of website on this relevant topic and I find your post to be interesting with some excellent examples. It’ll take me some time to http://newsonexpress.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ all the info/tips that you present here but Thank you for sharing.
However, as our relationship with Google becomes ever more entrenched and complex (both as users and marketers) the list of potential factors that could be included in SEM expands. Let’s look at some of the major ones below:
The Keywords Explorer suggests relevant keywords from over three billion keywords already in use. A keyword difficulty score and keyword metrics help you make educated decisions about which keywords to target. Search volume trends give insight into search behavior and ranking history.
Here at Arcane Marketing, we want to make sure that your company is getting the traffic you deserve from the search engines. To do that, we utilize on page website optimization to tell the search engines — and website visitors — exactly what the pages of your site are about. Think of it this way: if search engines like Google and Bing can’t read your web pages and know what they are about, you won’t be found in the Search Engine Result Pages (SERPs) for your desired keywords.
Screaming Frog is the first technical SEO tool that I ever used. And it still holds up today. Great for quickly identifying technical issues that’s holding your site back from the first page. Free version works well. But to get really down-and-dirty, you definitely want to splurge for the full paid version.
Off-Page seo does’t means Link Building, well let Me share My Personal Thoughts here, I use Q&A to help seekers and get visitors, I write articles on educational sites and redirect visitors to my website, I use community Forums like Inbound, apsense, warrior Forum, growth hacker, entrepreneur etc where I find Like-Minded people, I use yahoo answers.
That’s very true, Francois: the best keywords are those that the Google Keyword Planner won’t show you. You need to basically find out where your target market hangs out and see what words and phrases they tend to use 🙂
for consumers. Great companies fail every day simply because no one knew about them. Low-quality companies join the ranks of the Fortune 500 because they knew how to market themselves. Don’t make the same mistake as the former and don’t get beaten by the latter. Coalition Technologies is the solution to your online marketing problems. Don’t waste your money having a billboard that 10,000 people see a day but don’t need your product / service. Use SEO so that you can have 1,000 people actively searching for products and services like yours and are ready to buy from you. That is the power of SEO and that is why you can’t afford to neglect it.
Using the Ahrefs organic search report, you can see which keywords help your competitors rank in search results and how much traffic they bring. Find their organic traffic and what drives visits to their pages to reveal keywords you don’t use. This Content Gap feature provides the best possible coverage with over 240 million keywords in the United States alone.
180fusion is a digital marketing company with offices in Los Angeles, California and Draper, Utah. Its suite of services includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, online reputation management, and conversion rate optimization (CRO). Since its founding, 180fusion’s clients have included Papa John’s, Century 21, IGN, Lexus, ESPN Magazine, NBC Universal, and Residence Inn Marriott. A certified Google Partner, Facebook Marketing Partner, and Bing Ads Certified Professional, 180Fusion is notable for being in Inc. Magazine’s Top 500 Fastest Growing Private Companies in America list for 2014 and 2015. Additionally, The LA Business Journal recognizes it as one of the 100 Fastest Growing Companies in LA and one of the Top 100 Best Places to Work.
Google Pay Per Click (PPC) Management – We set up Google pay per click ads, manage and monitor read to increase your quality score which results in spending less for your ads campaign why having more exposure!
If you have been using the Google Keyword Planner tool for a while, you have a good basis for getting started with any of the paid and professional tools listed here.  Take a look at some of these tools and decide which works best for your business strategy.
Finding broken links on your website with the help of the XML Google Sitemap Generator is as easy as it can get. You might have more broken links and issues that you would have realized and these need to be fixed as soon as possible. To find the areas with the problem, just enter the URL into the XML Google Sitemap Generator to get a full and detailed report about the broken links, redirects and site crawl in your website. You even have the option of having the tool send the reports to you in the form of emails, which ensures that you have access to it whenever and wherever you might need it.
Each platform offers its own getting started guides and helpful tutorials. Another beginner resource is Google’s Insider’s Guide To AdWords (PDF). Since the guide was last updated in 2008, the Google AdWords UI (user interface) has changed, along with several features, but the guide may still offer a useful introduction.
56. Free SEO Training Course – Jason McDonald proposes some free webinars that introduce you to what he considers to be the top ten free SEO tools. Such a topic has to be of interest to both beginner and advanced optimizers, and especially to freelancing SEOs who might not dispose of the best budgets.
When possible, throw some original shareable content into the mix (like infographics) to make it even easier for others to share your content. You can see an example of how I’ve done this (both with content and infographic) in my make money blogging article.
A clean and easy-to-use site audit tool. You just need to a URL and Varvy spits out a bunch of helpful info in seconds. Specifically, you’ll see your site’s technical SEO issues, social shares, recent Twitter and Facebook mentions, external links and more.
By relying so much on factors such as keyword density which were exclusively within a webmaster’s control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[13] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.[14]
Where is your money going? How is your SEO budget being used? You want to know what’s going on at all times. We get it. We want you to know too. We encourage you to drop us a line or pick up the phone and talk. We’re always prepared to give you the straight answer every time. None of this fluffy talk. We’ve grown prideful of our mantra that “Honesty is the ONLY policy”. We want you to know and appreciate the actual work that happens to help you achieve your online marketing goals. Providing detailed reports help you to see the inner workings of our team and what they result in.
(By the way, that’s why this is called “The Upside Down Guest Post”. Instead of having your link at the end of the post, you flip the post “Upside Down” and add your backlink in the body of the post).
“More pages” and “quality content” do not mean the same thing. See how brief we kept that point? Stop pumping out more pages or posts on your website in hopes of attracting more attention. Filler content can actually bring your overall site ranking down because the content becomes either too niche or simply useless.

The terms SEO experts often start with are page authority (PA) and domain authority (DA). DA, a concept in fact coined by Moz, is a 100-point scale that predicts how well a website will rank on search engines. PA is the modern umbrella term for what started as Google’s original PageRank algorithm, developed by co-founders Larry Page and Sergey Brin. Google still uses PageRank internally but has gradually stopped supporting the increasingly irrelevant metric, which it now rarely updates. PA is the custom metric each SEO vendor now calculates independently to gauge and rate (again, on a scale of 100) the link structure and authoritative strength of an individual page on any given domain. There is SeO industry debate as to the validity of PA and DA, and how influence the PageRank algorithm still holds in Google results (more on that in a bit), but outside of Google’s own analytics, they’re the most widely accepted metrics out there.

When conducting keyword research, incorporate queries that are more relevant to voice search. Now that Google voice search is available in 30 new languages, it is available to more than 1 billion people worldwide. Voice search will continue to become more important with Google Answers and the mobile-first index.

Your goal when considering a link-building campaign is to make it appear as natural as possible. Do not go and have multiple high-authority websites link to you overnight. That is not a natural linking pattern, and Google will be able to notice it. Take a month or two and spread out your link-building campaign so your search rankings stick. In general, if you build links slowly, you will see results that last. If you go too fast building links to your website, you may not rank for those words for very long. Take your time building your inbound links.

One thing that you should have learned by now is that not all backlinks are equal in value. You aim to get the backlinks which have the most value and weight. Muck Rack is a tool that allows you to get high-quality backlinks from the highest quality websites like Forbes, The New York Times and the likes. It has been described as one of the easiest and effective ways to find and meet with journalists.

Keywords & Search Terms The first step is to learn about the search terms that your target audience is using when using search engines. These search terms are the keywords and keyphrases that will be used to market your web site.

In Module 3, we’ll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you’ll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You’ll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms.

It’s an all-in-one SEO suite full with rank tracker, site auditor, backlink explorer, brand monitor, competitor inspection and website analytics at very competitive pricing. Also, it has a 14 days free trial. Give it a try once you have time.

Ocean19 offers website owners a clean and simple website design to boost their traffic and customer base. They are a web design firm based out of the Chicago area. Some of the biggest services they offer include web design, SEO, PPC, and web video. They allow you to request a free quote on their website. They post testimonials on their website from satisfied clients. They offer responsive website design in order to help their clients grow and develop their businesses.

As it turns out, local SEO is actually very different from enterprise or internationally SEO. Your goals are different, so your SEO expert needs to zero in on radically different activities to get you the local leads you’re looking for. On the other hand, if you need to implement a large-scale search marketing strategy, even the best local SEO expert might struggle to get you the results you expect.

The tool will then analyse all of these links to find which links can be emulated from the link building software that you own. Once complete you’ll get an entire list of links that you can play with in the right hand column:

Great post Rhea. Its really important that people are educated about the SEO companies who claim to be the top SEO companies. Most of these lists are paid lists and people can pay to be listed among the top SEO companies as they say.

Link Data tab provides the link metrics on an URL, domain and subdomain level for the page which is being analyzed. The metrics displayed includes Page Authority, MozRank, MozTrust, Total Links, etc. This help understands the strength of the competitor’s web pages. You can also find out if there are backlink opportunities for your website that are valuable.

What a great post. I use free SEO services as I can’t afford the price of the premium services. Free SEO services are worth trying for better results. I used some best free seo service and here is the list http://www.mindxmaster.com/2016/06/free-seo-services-worth-trying.html

Yoast SEO is now pushing something called OnPage. In your SEO checks it states that your site is not indexing and then leads you to OnPage to fix it. The OnPage requires you to sign up with an account to “Fix” the problem that never existed to begin with.

Small business owners sometimes think that search engine marketing (SEM), also known as pay-per-click advertising (PPC), is not lucrative option for them. They may think they can’t afford it, or that their online presence is not important if they are a local or service-based business. The truth is, as search engines have undeniably become a part of our lifestyles as consumers, there are many ways to leverage them for businesses of any size. This post will introduce you to the basics and benefits of search engine marketing (SEM).

Bing is different than Google when it comes to SEO! However, if you are talking to an SEO company who cannot tell you the different, you better run. In this video and article, we cover how Bing and Google differ. Most marketers are surprise to hear this information.

Firstly, your choice should utilize clean and valid HTML. If the structure of your theme is all over the place, you are going to have problems not only with your WordPress SEO, but also with your design. Look for themes that utilize the canonical URL meta tag. A canonical URL meta what? This is just a fancy term for a certain type of meta tag that stores the top URL of your page. If it’s your homepage, the canonical URL meta tag will store your domain name. If it’s a post, the tag will store the URL of the post.

Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.

Create descriptive ALT text. ATL stands for “alternate”, as in alternative text. It is the text typically seen when you mouse-over an image. Originally, it was created and is currently used for vision-impaired web visitors. The ALT text can be ‘read’ so that the image can be shared with the blind, just like the content of the page is. Think about the search engines needing this same kind of additional help, as they can ‘read’ but they cannot ‘see’ your selected image.

Majestic is GREAT for getting link building ideas – but a tool like Link Prospector can REALLY expand upon those ideas, once you’ve identified a particular type of link you’d like to focus on. Link Prospector (a part of Citation Labs) is a brilliant tool for doing this.

We are developing a free tool that does something different to those listed here. Check out Meta Forensics (https://metaforensics.io) – it is a website architecture, internal link and SEO analysis tool.

Most importantly, we are always aware of the close association of website services with SEO. We firmly believe that a SEO friendly website design development can turn things in many stunning ways and interestingly, SEO gets pretty fast as well as effective with such websites. Clean and wise coding accompanied by hosting on low-density servers, premium hardware, and multiple caching layers make the loading amazingly fast which eventually gets pretty conducive for fast and effective SEO.

If your URLs are dynamic URLs (meaning you see something like this: www.donutsaregoodforyou.com/?mode=1-list=1), you’ll want to adjust your parameters in Google Search Console to how you want Google to crawl your content. Again, this helps with reducing duplicate content.

I am Kevin Poulsen, a former black hat hacker who has built an admirable reputation and undeniably one of the top hackers you can ever come across. I have got access to hack into any account and also get to generate passwords for accounts like Facebook,Instagram,Twitter,gmail,aol,yahoomail,whats-app,we-chat,etc…

Redirect Path for Chrome is a highly recommended on-page tool and valuable little plugin that can help you quickly identify the number and type of redirects if any, that brought you to a page. This is incredibly useful for page migrations and site clean-ups. I use this little extension every day to check on the number of chains in a redirect to a page.

Cool feature: Go to “Search Traffic”—>”Search Analytics” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.
BuzzSumo is a web-based application that’s key function lies in its ability to find content, worthwhile content creators as well as researching the competition. It is a fairly simple tool to use but it is an essential part of any successful content marketer’s repertoire. it today.
3. Google Analytics – keyword trackers are great, but at the end of the day all I care about is REAL traffic from organic search – and converting that traffic into leads and sales. Google Analytics tells me a lot about how a campaign is really doing and it’s having a positive effect on my client’s business!
I’m not saying I will never return to offering private SEO consulting again, but for now, I am only working for my current employer and a very small group of clients who have been with me since the beginning who (for now) refuse to let me go.
Hi there, I try to add this code to my htaccess file but it doesn’t work. my site starts to crash and say there’s too much redirects. can you please help? my SEO has decreased dramatically since Google changed the formula. Thanks!
A significant number of searches performed each day are through mobile devices. Many studies over the last 6 months identified that the number of searches using smartphones is steadily increasing especially when it comes to making online purchases.
AWR Cloud, our third Editors’ Choice, is rated slightly lower than Moz Pro and SpyFu as an all-in-one SEO platform. Yet breaking down our SEO tool categories further, it leads the pack in ongoing position monitoring and proactive search rank tracking on top of solid overall functionality. On the ad hoc keyword research front, KWFinder.com tool. DeepCrawl’s laser focus on comprehensive domain scanning is unmatched for site crawling, while Ahrefs and Majetic can duke it out for the best internet-wide crawling index. When it comes to backlinks tracking, LinkResearchTools and Majestic are the top choices. SEMrush and Searchmetrics do a bit of everything.
Let’s face it: implementing structured data markup correctly ain’t easy. So why not let Google’s tool lend a hand? Google’s free tool helps you build proper schema markup quickly and without any fuss.
21. Google Search Engine Optimization Guide – It doesn’t get any better than this: a comprehensive, well-structured, well-explained and exemplified SEO guide right from the horse’s mouth! Google created this internal guide to serve its employees, but it is just as valuable to anyone looking to perform optimization on their websites. Here, you will truly find the best (i.e. Google-approved) practices you need to employ in order to increase your odds at ranking in Google’s top results.

Start testing with Progressive Web Apps, or PWAs, with the new mobile-first index. PWAs will deliver a mobile site if a user comes to your site from their smartphone tablet. Major brands like The Weather Channel and Lyft are already testing this, and you don’t want to get left behind. PWAs are beneficial to brands that drive revenue through ads. They are an excellent alternative to AMP.

V9 SEO Dashboard: One of the best features of this SEO tool is the content scoring component that analyzes the top ten SERP results for a particular keywords and provides relevancy recommendations to enrich your website content for RankBrain.

Utilizing search engine marketing, however, can significantly speed up your ability to build your brand and your client base. It will put you in front of target audiences who are actively searching for products, services, and brands just like yours. You want to appear at the very top of their searches, or someone else will get their sale.

Thanks for your suggestions, Aaron. I didn’t include this type of resources in my list as I consider them to be aimed at more advanced learners, whereas my article tries to make sense of the basics of SEO.

The Broken link finder allows you to hunt for broken links page by page. It works by proactively searching the Internet for the broken link. It’s as easy as searching for a keyword, and the broken link finder will scour the web for broken links and serve them to you on a silver platter.

Finding the best SEO company to drive organic traffic, revenue or leads to your website is no easy task. Even the best SEO companies who come well recommended from a trusted source will have their own strengths and weaknesses, industry experiences, and areas of specialty. At OuterBox, our team of Search Engine Strategists, Analysts, and Specialists wouldn’t show up for work if they didn’t believe we were the best SEO agency on the planet – and we wouldn’t have it any other way.

I have accepted a position as the Director of Marketing for a Dallas personal injury law firm and couldn’t be happier about my decision. This new job allows me 100% freedom, unlimited earning potential, and gives me the time I need to focus on recovering my health and well-being. It will also allow me to spend more quality time with my family, and to pursue that which I am passionate about and feel is my true life’s work and service.

Let me give you just one example. We have a client that is in the real-estate niche. Focusing on a specific type of real-estate purchases. We made a move this year to look more for long-term strategic partnerships rather than one-off guest post. We wanted a more robust backlink profile that would benefit both parties long term. 

This is a very good article and I would like to thank you for sharing it with us, however I’m wondering if you could explain a bit #1. I’m not sure what you could obtain by contacting the authoritative sites and letting them know about the broken link?

If you master SEM techniques, there are other businesses that will pay you to help them. Running a search engine marketing service can be a lucrative home business. The key to getting started is to be able to show proof of your results, including organic search ranking for keywords, as well as income or other results from paid search. 

Nice post. Creating valuable content and promoting your web page is very important. Also, having a fast site speed is important to SEO. Google ranks this pretty high in the search engine ranking factor.

While we take great pride in our list, that doesn’t mean the top SEO company is going to be the perfect fit for everyone. We recommend that you request a few quotes from various vendors so that that you can determine what company shares your vision and is within your budget. It is never bad to have choice. You shouldn’t ask for 20 quotes as that would probably be too much choice as well as confusing. We would recommend 3-5 quotes as a good sampling what is out there. If you don’t like those quotes then you might want to request from some other SEO companies. Also keep in mind of the customer service aspect. How long does it take for them to respond to you? Are they friendly? Customer service is important in any business and SEO is no different. You always want to feel that they have your best interests at heart.

Any time you skimp on the marketing and advertising of your business, you can always expect disastrous results. However, when you invest in a cheaper SEO Dallas service that you can build upon later to grow the results exponentially, you save money in the short term while improving your results dramatically in the long term.

Marriage Spells are supposed to be very strong and effective. If you are in a relation and your lover is not committing or is taking time to decide if she or she or she wants to get married to you or not then these very strong marriage spells are used by which your love may marry you and you might be having a very strong and happy married life.

4. Branding is more important than ever. Tools like Cision and Social Searcher help you monitor brand mentions. Cision also provides you with contact information to reach out to the appropriate journalists to try and get media mentions. This can go hand-in-hand with other tools like HARO, a tool that helps to connect organizations seeking media placement and journalists seeking opinions from experts. ”

The internet has increasingly become the first – and often only – tool that consumers use to research goods, services and providers before they buy. This makes search engine marketing (SEM) a vital component of any business marketing plan.

It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

Many people talk about SEO as if it is its own thing, siloed from their digital marketing strategy. Often we hear from new clients looking to improve their SEO when migrating websites or starting a new site altogether. The problem is, if you are just now starting to talk about SEO at these points, you have waited too long. If you are not continually monitoring your website, you are bound to make mistakes or let opportunities fall through the cracks.