SEO Best Practices

Google Search Console provides tools to help you submit your content to Google and monitor how you’re doing in Google Search. If you want, Search Console can even send you alerts on critical issues that Google encounters with your site. Sign up for Search Console5.

When done right, with the proper content, broken link building can become a content tactic. You’re helping build links to your site and also keeping the Internet fresh with new material.  You can save a lot of time using Citation Labs Broken Link Finder.

In this 23-page guide, we cover five steps for optimizing your content and making Google (and the other search engines) happy so that she’ll share your content with the right folks and send those prospects your way.

How to rank with the help of user engagement: To help improve your site performance, in the long run, using user engagement as a factor, you may need to use tools to gain insight on how much interaction your site pages is getting from visitors.

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“Victorious is awesome. It’s rare to find a team so diligent. Not only is their analysis completely on point, but they actually worked with our devs to make sure everything was implemented. That was a huge burden lifted off our shoulders. Instead of having more work to do post audit, we had less work…because Victorious actually handled implementation. Awesome stuff. Definitely recommend. :)”

The very first tool I recommend is KW Finder. If you need a quick and easy tool to lookup search volume than this is it! This is one of those tools that never closes on my computer.Whenever I am writing new blog posts or creating landing pages the very first thing I do is “keyword research” with this tool. Don’t assume people are searching! Be smart and look it up.

That’s why PA and DA metrics often vary from tool to tool. Each ad hoc keyword tool we tested came up with slightly different numbers based on what they’re pulling from Google and other sources, and how they’re doing the calculating. The shortcoming of PA and DA is that, even though they give you a sense of how authoritative a page might be in the eyes of Google, they don’t tell you how easy or difficult it will be to position it for a particular keyword. This difficulty is why a third, newer metric is beginning to emerge among the self-service SEO players: difficulty scores.

So much so, that we’ve resorted to many clients to manually checking them / and or developing our own tools to ensure the results we get are what the customer is seeing too. The problem with this type of rankings check is how much time it consumes in the studio. The problem with a lot of automatic website rank checkers, of course, is that they could well be software packages that violate Google Webmaster guidelines for instance.

To protect their reputation and keep spam websites away, Google started adding more strict rules to their ranking algorithm and they were able to differentiate between natural and artificially created links.

Great article. In fact I think this single article has more helpful information on increasing website traffic than the entire ” Smart Passive Income” website. Thanks for the premium SEO information for the unbelievable price of free.

I am using keyword planner and Spyfu free analysis. I found spyfu gives few net-net result which is nice. Right now my website is in the initial stage and I am not generating revenue at this moment. I usually do keyword research from with the help of these 2 tools.

There are far too many SEO tools out there, more than you can find the time to try and evaluate. Now you don’t need to waste your time checking out all possible alternatives and find the best SEO software for your needs.

Enterprise customers need more profound insights into their industry. Sending SEMrush a request for a specific database prompts them to develop a customized solution with all of the details you need to hit the ground running.

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You probably understand your industry jargon and are aware that your customers use different terms than your trade colleagues to refer to your services or goods. The process of keyword research provides a rounded understanding of key phrases, search terms, and also online demand for products or services.

It is always a good idea to take a step back from your computer and ask yourself: “Does this appear natural to me as a visitor?” Remember to tailor your SEO practices around human visitors. If you focus too much on what the search engines like to see, you will probably end up making a mistake. Avoid these mistakes by staying true to your White Hat SEO strategy. If you build it right, they will come.

I’d be grateful if someone could clarify or point me to reliable market research. As has been pointed out there is a deadly loop in searching for information on firms that specialise in optimising that search 🙂

Are you setting up Google Search Console for the first time? Remember to add both versions of your site. You should submit both www and non-www versions of your site. Once it’s finished, set the preferred site.

Wondering whether or not you got slapped by a Google Penalty? Well Website Penalty Indicator can give you some much-needed insight. The tool lines up your organic traffic with dates of Google penalties…like “Mobilegeddon” and the Phantom update.

Google Search Console is imperative to get info on indexation, crawling and keyword data straight from Google that you can’t get anywhere else. It gives you greater insight about your site’s SEO and how to improve.

SEMRush – SEMrush is an all-in-one online site audit and competitor analysis tool. This probably the best all-in-one SEO tool for beginners to get insights about their site and competitor sites, too. SemRush is a paid monthly subscription.

I was introduced to BuzzSumo a number of years ago and I can’t say enough good things about it. I use it primarily for content ideation, but it does so much more than that. Social analysis, influencer identification, link analysis, keyword research…you name it.

A couple of weeks after the release of Penguin, Google published a set of criteria for accessing the quality of a web site. Among the suggested guidelines they included some questions to ask after you finish a post, to help you determine the quality of your work.

133. WebmasterWorld – It may be difficult to make sense of this complex forum at first, but it doesn’t get any better than this. Everything “webmaster” is discussed in here, and you’ll also stay on top of news concerning Google, social media platforms, and more. At the bottom of the page, there is a forum index, so you can select the subjects you’re interested in. I suggest starting with Google SEO and checking out some of the discussions there. You must register before having access to forums and threads.

Thank you Zach. I am at the beginners stage and this post has certainly added two bits in my small understanding. Currently doing every bit for the SEO of my own website which is about computer training institute in gurgaon

Another great post Brian, I never thought of looking for broken links opportunities from Wikipedia, thanks for being so detailed with it, others would just tell you about it, but you tell the how part.

Google Docs: This can be used for everything from content planning and creating, to data storage and mining. Also the go to tool to collaborate with a team Gmail: Goes without saying – best email tool out there and vital for everything from outreach to client contact.

If you’re an e-commerce brand and you’re not using Instagram, now is the time to start. Based on Instagram’s early success with shopping features, they are starting to roll out to thousands of businesses that sell apparel, jewelry, or beauty products.

Nice list of seo tools. Google Analytics, Google Search Console and Semrush are my favourite ones from the whole list. I want to offer a good ranking tool called SE Ranking. It is a good alternative to Moz.

Can you take a look? You just need to install it in Chrome and take out a free account. We also have a Firefox extension ready that is reviewed by Mozilla as we speak, so those long term Firefox fans are covered, too.

On creating engaging and shareable content, don’t forget to mix it up by adding media such as videos, images, presentations, infographics, podcasts etc. These improve user engagement tenfold and add value to your content, both of which are important to SEO.

SimilarWeb — Estimated traffic metrics for (almost) any website. It also tells you where that traffic comes from (e.g. organic, paid, etc) and even lists top referring domains. Very powerful for competitive research.

In one case study, Matt Barby refers to using the tool to add enhanced rich snippets to his website. This made the search engine results a little more noticeable and drove more traffic to the site. “When compared to a lot of the other competing results, it’s clear that our SERP snippet is much clickable”

SEMrush – SEMrush is one of the few tools I couldn’t do with out. It’s useful for both keyword and competitive research. I’ve written about this here on the Distilled blog and Ross Hudgens has a great post on using SEMrush as well.

Many enterprise and small businesses do not know where to turn for search engine optimization services. While there are many professional SEO Consulting agencies that follow Google SEO Webmaster Guidelines, the industry also has hundreds of risky and low quality SEO Marketing Companies, which do not follow ethical best practices.

The h1 tag is an important HTML attribute that has a big impact. Some companies don’t even take the h1 into account regarding SEO services, while other feel it is the most important item you can focus on! In this article, we do a deep dive into the h1 tag and discuss how to use it for SEO.

AdWords alone has a slew of remarketing (Google-speak for retargeting) options: RLSA (Remarketing Lists for Search Ads), Search Companion remarketing, Similar Users remarketing, Dynamic remarketing, YouTube remarketing, Google Analytics remarketing, etc.

Filter the results and only write guest articles for websites that are worthy. Don’t waste time doing it on low-quality sites and don’t do it just for the sake of getting a link. Try to provide value to the readers, and you’ll get much more in return.

1) SEO Knowledge (not to mention marketing and branding knowledge). Most important tool you can use in SEO. Hands down.With SEO knowledge of what really Google is using to rank these days, then all the other tools become useful. Without it, all the other tools are useless as you don’t know what to look at and waste your time focussing on unimportant stuff. Or worse, even hurtful stuff.

6. Search Engines – In this piece by Links&Law, you get some pretty straightforward explanations on what search engines are, and are provided with excellent information on the history of search engines in general.

The tools I use most often are Majestic (for historic link reports at the beginning of a project), SEMRush for quick keyword research, Advanced Web Ranking or Pro-Ranktracker for checking rankings on a few sites, Clicky for real-time website stats, Google Analytics for quick traffic analysis. I also use a couple of different tools for spidering a site and checking syntax.

This is a web crawler tool that helps you identify potential link partners and gather information about each one. You can download the basic version for free up to 500 URLS, or pay a fee for unlimited access and more advanced features.

Search Engine Optimization employs two kinds of strategies: on-page and off-page optimization. Examples of on-page SEO are content building (i.e. writing articles, blogging), including desired keywords inside the web page, optimizing title tags and optimizing META tags. Some examples of off-page SEO are link-building, social bookmarking, blog commenting and 3rd party article submissions.

Ahrefs. This multipurpose tool allows me to monitor the backlink profile of my site and track new links as they come in. Also awesome for understanding my competitors’ backlinks and identifying new linking opportunities.

65. Six Pillars of Keyword Research – This is a short, straightforward, but useful article taking you through the fundamental steps of finding the right keywords. It may be more theoretical than practical, but it gets you in the right mindset for the process and preaches the importance of relying on data. What’s more, it was written by Bruce Clay, one of the leading SEO minds in the industry.

I revised and updated my SEO best practices guide to be more relevant for 2017 2018. I will update this page with a plethora of new insight before the clock strikes midnight on 12/31. I will focus mostly on local SEO since that search experience saw the most changes in the search results.

15. Create a “Link to Us” page. I have found that if you offer logos and keyword-rich link text to visitors, they will link to you. Here’s an example I created for linking to Cloud Hosting at Rackspace. If you do email marketing, email the page to your subscribers and past customers and ask them to link to you.

78. Link Building is Not Illegal – You can take his word for it, he’s Matt Cutts. Although almost 2 years old, this interview of Eric Enge with Matt Cutts is still quite relevant, because it gives us feedback directly from Google on how we should approach link building, and what types of approaches can be more successful.

This allows you to find the problems and fix them accordingly with the help of the suggestions that are provided by Found’s Audit Tool. The audit focuses on three aspects. Firstly, it analyses some technical issues like XML sitemaps and domain canonicalization. Secondly, it checks the content for any problems that might arise with regards to the keywords found either on the page or on the meta-data and thirdly, the analyze all external links that are available.

Keyword research is vital for success, because it’s all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize. more

It’s important that you use your keyword phrase in the body of your blog post. A good goal to try to achieve is to use your keyword phrase at least twice in the first paragraph of your post and as many times as you can (without keyword stuffing – see #10 below) within the first 200 (alternatively, the first 1,000) words of your post.

Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.

This a paid keyword research tool which will help you find amazing keywords for your niche/micro-niche sites. With their “platinum” version, you can get a really amazing and really detailed keyword analysis feature.

You can confer some of your site’s reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don’t want to confer any of your reputation upon it. For example, imagine that you’re writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don’t want to give the site some of your reputation from your link. This would be a good time to use nofollow.

You can get multiple links from the host’s site for a lower cost than most link building sites charge per link.   Since the shows are about you (the guest) there are tons of additional benefits like personal brand building and accumulating influence and niche authority.  The show host also often promote you in the social media channel and sometimes even email newsletters.

The web developer toolbar is an easy and efficient Toolbar that is not only useful for an SEO specialist but all kind of websites and web content developers. It allows you to find or disable data from the CSS, JavaScript, cookies, images and other places. It can also be used to display link details and other data or information that can be helpful for improving your website.

Secondly, I select another Google tool, namely Search Console formerly known as Webmaster Tools. It’s the only way to look behind the curtain and get an idea of how Google sees your website. You get notifications about manual actions taken against your website, see which keywords your website ranks for, and much more.

Sistrix is an enterprise-level SEO platform that shows you your site’s rankings, social signals, backlinks, anchor text distribution and more. Unlike many SEO tools with a million features, Sistrix is so easy my mom could use it.

Ranking By SEO is a reputed company that has been featured in the industry’s top publications. We have improved search visibility of more than 3000 clients. Most of our new clients are referred by our existing/past clients. This explains the quality of SEO work we offer to our clients.

Rather than spend a large budget for link building, better spend your money to support a cause close to your industry, free training or creating an event. Then just distribute pressrelease for the upcoming event and here is natural, good links to your website and brand mentions in the media.

It wouldn’t be wrong to say that we live in a digital age which is characterized by a whole lot of advancements, innovation and of course a huge amount of convenience. In fact, every single physical activity has its corresponding digital form. Of course, there’s no denying the fact that there are still a few physical activities which haven’t gone through the digital transformation as of yet. However, we have already gone through a massive transformation over the past few years and eventually, there’s an incredible dependence on the digital technologies nowadays as they seem to save a whole lot of time and effort. Most importantly, they have proved to be pretty effective in reaching accurate results. Just think about the ways we are being helped by the Google search engine results no matter what the query is. Isn’t it amazing about the way Google search engine provides us with the most relevant results to our Google searches every time? It isn’t that easy for any website to be on the search engine results page (SERP). What it takes is of course, a great deal of relevant contents and also a great deal of search engine optimization to get there. If you are a service provider and your website is not in the top three results, you are certainly missing on huge sales opportunities.

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Click on ‘Search for new keyword and ad group ideas’ and enter the main keywords you want to target. You’ll then get a list with keywords suggestions based on what users are searching in Google.

12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

#1 of Best SEO Companies of February 2018 – WebpageFX is a full-service Internet marketing, web design, and web development agency offering outstanding integrated web solutions for medium to large sized businesses across the globe. With some of the brightest minds and most talented individuals in the industry, we are able to provide exceptional results for our clients time and time again.

There are loads of information out there, but for starters you should focus on the safest resources, those that give out relevant news and provide you with interesting articles on innovative and selective SEO techniques. What you find below is your basis:

As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.

#9 of Best SEO Companies of February 2018 – Ignite Digital is a Digital Marketing Agency. We provide digital marketing for brands. Our solutions combine Search Engine Optimization (SEO), content marketing, social media (community management), Website development and more, to help enrich our clients campaigns.

Meta descriptions are the blurbs of text that you see under a title when performing a search. As a blog owner, you have control over what this blurb says, so you want to write a concise summary of what the article is about and why it matters. The trick here is that you only have 160 characters, so you have to get creative.

The work of most search engine optimization companies, however, operate in a gray area, aptly named Gray Hat search engine optimization. Whether by design or pressure from clients to deliver results, many search engine optimization companies try to deliver solutions and results for customers by utilizing techniques which don’t quite cross the line into black hat SEO, but are well outside of what would be considered white hat search engine optimization.

Deepcrawl offers a similar service to Screamingfrog, however, is a lot easier to use if you’re new to Technical SEO. Instead of the spreadsheet you get from Screamingfrog, you get it in simple visual information in the form of graphs and charts. Another feather in its cap is its ability to Identify content, highlighting any missing titles, duplicate pages, the length of the content and much much more. This post could go on for a while due to the inordinate amount of features it has. So here’s a little further reading for you.

STAT – What I love about STAT is the ability to scale research across an industry or massive data set. If you’re working with a ton of variables and want to find holistic trends across clients or competitors, this is your tool.

Not only you can use the plugins to display the HTTP headers, such as cache headers and server type, it also allows you to get the server IP address with just the click of a button. It is a tool that deserves appreciation when it comes to SEO optimization.

In a nutshell, the Pixelmator is an incredibly sophisticated tool that gives you the power of creativity with just a few simple clicks. It’s not only fast, but it will help you get all of your work done in a short span of time.

Dramatically improve your “curb” appeal. This spell brings your inner beauty to the surface, allowing others to see your sex appeal, your intriguing personality, your beautiful qualities. Not only might you feel better about yourself, but when stares and compliments come your way, your self-confidence may soar, and you might feel on top of the world. And well you should be because you are a very special person.

Thank You so much for such valuable information. This was my first time when i visited your site and now i have bookmarked this website to hear more from you. Keep on posting brilliant techniques to us 🙂

I have spent a lot of my time in Excel spreadsheets, more so in the last few years. Google Spreadsheets are cool too…. but with too many limitations for me to make it a daily tool. Excel lets you automate just about everything – and I do these days.

Thanks for providing very good SEO collection for knowledge and in implementation. Some of the tool i am already using few years back but i excited to work in new tool which you have given through this blog. Let see what experience i will get.

It can hook directly up to your Google Analytics account so you can set up a spread sheet and once a month update it to pull all the key data you want for your website, such as visitors and conversions.

Bottom Line: DeepCrawl is a full body scan for your website, packing site auditing and domain crawling capabilities unmatched by any other products in this roundup. Its narrow focus means it can’t be the…

Allowing your 404 pages to be indexed in search engines (make sure that your web server is configured to give a 404 HTTP status code or – in the case of JavaScript-based sites – include a noindex robots meta-tag when non-existent pages are requested).

This site is made available for educational purposes only as well as to give you general information about business practices and strategy, not to provide specific business advice. Information provided on the Business.com website should not be used as a substitute for legal, accounting, real estate, business, tax, or other types of professional advice.

177. A Beginner’s Guide to Website Speed Optimization – Although only loosely related to SEO, you should still be interested in website speed, since it indirectly affects your SEO – rankings, traffic, CTR, conversions, and more. In that sense, this free guide from Kinsta is an awesome resource for beginners. It explains what page speed is, how it influences your site’s performance and user experience, and concludes by teaching you the fundamental of how to improve your site for speed to get maximum results and benefits.

Search engines are a fantastic resource to get visitors to your website. Unfortunately, helping search engines find and rank your website for inclusion in it’s listings is challenging. Like many online strategies, there are tricks and tasks that you can use to improve your results. However, similar to social media marketing, you can spend an inordinate amount of time on search engine optimization.

Beam Us Up is crawling software that every SEO expert needs to have. It crawls your website in no time and brings onto table an in-depth analysis of your site, with clearly indicated errors. It lets you know if you have any missing titles or short descriptions. Further, it even brings duplicate content to your notice. In a nutshell, this is a perfect match if you are looking to have an in-depth audit.

We offer webmaster guidelines4 for building a Google-friendly website. While there’s no guarantee that our crawlers will find a particular site, following these guidelines should help make your site appear in our search results.

I’d also include MicrositeMasters. They offer a free plan for 10 keywords. Also if you want a free trial for a paid plan, you can use this link to get your first month free: http://www.micrositemasters.com/We-Met-In-Person.
Search engines are progressively getting more complicated with their ranking algorithms. This makes it essential to stay up to date on SEO best practices as they are constantly evolving. What worked ten years ago may be obsolete today and could actually end up harming your website’s search result rankings. SEO is something you can do on your own to improve your online presence, however, you will need to follow the best practices in SEO to avoid harming your website and its ability to rank in search results. Of course, StatCounter can help you in this endeavor.
When I find a simple tool I like I usually stick with it forever. I’m amazed at the simple things Clicky does so effortlessly. The control panel seems so much more intuitive than for instance Google Analytics. Instantly accessible.
I really enjoy SEMrush’s blog, which is what tipped me off to the tools they provide. SEMrush’s Director of Development, Kathleen Garvin, gave me a free upgrade to try SEMrush in exchange for a guest post and interview round-up I did for their blog. Their main focus is on competitor analysis, but they also provide position tracking (like cognitiveSEO), site audits, advertising insight, and other research tools for paid and organic campaigns (these are separated in the platform, which is useful because the strategy can be different).
Keyword Explorer gives you insight into the estimated SEO opportunities for different keywords. This tool differs from the Keyword Planner because it will help you prioritize your keywords. It uses a priority metric which tries to calculate the opportunity cost of each keyword through its monthly search volume and the strength of competition for that keyword.
54. Ecommerce SEO 101 – These video lessons introduce you to aspects of running an online store, but focus on broader SEO topics as well. For instance, you can learn some SEO fundamentals, gain insight on how Google ranks websites, how to target the right keywords for your business, or how to steer clear of Google penalties.
Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research.
Black Hat SEO is just the opposite and is not at all recommended. This strategy focuses primarily on and around “poking holes” in search engine algorithms, or finding loopholes. The intent of Black Hat SEO is to manipulate the search engine ranks in order for your site to receive traffic. Buying links, keyword stuffing, invisible text and spamming blogs are just some of the popular Black Hat strategies. These techniques will not provide long-lasting results – and will most likely get your website blacklisted by search engines sooner than later.
Local Search – If your business caters to locals, you can get listed by city in search engines (i.e. Google) and directories (i.e. Yahoo) offer a way for area residents to find your business online, which is ideal since many people don’t use the phonebook anymore.
We just love what we do… SEO offers a unique balance of science art, requiring solid technical expertise and creativity in executing the best SEO Packages and SEO Services. Every market segment, every client and every website is always different…and as they say, variety is the spice of life!
Ask them how often you’ll receive progress reports and what tracking processes they’ll have in place to prove your ROI. Osmeloski says some of those tracking techniques may include monitoring the number of e-mail requests, newsletter sign-ups and phone calls you receive.
In order to obtain traffic from keyword searches on the major search engines like Google and Yahoo!, you need to be writing about a topic that people want to read about and are actively looking for information about. One of the easiest ways to get a basic idea of what people are looking for online is to check the popularity of keyword searches on websites like Wordtracker, Google AdWords, Google Trends or the Yahoo! Buzz Index. Each of these sites provides a snapshot of keyword popularity at any given time.
Hey Priya, thank you for passing by, and taking the time to read. You should be able to improve your SEO, just remember SEO is a continuous process that goes on as long as your site remains live. Let us know how that goes 🙂
Cool Feature: “Divergent” shows you what time of the year certain keywords tend to spike. For example, if you want to see which gift card keywords tend to perk up around Christmas, GrepWords will show it to you. Ditto with Halloween and keywords related to “costumes”.
51. HubSpot Broadcasts – These audio broadcasts can become useful when you have learned enough about SEO and start needing to refine your techniques and finding new avenues for keyword research, specialized link building techniques, or resources for content topics. What’s more, you can download and save slides from each broadcast, so you can revisit the information and reuse it anytime you need.
It is important to select a SEO company which truly understands off-page elements which can impact how well a website ranks in major search engines. Effective SEO companies create a comprehensive strategy for off-page which includes aspects of social, blog marketing, social bookmarking, and link building from relevant and legitimate websites around the web. It is also important to find a SEO company which best understands what your company does to ensure a strong relevance between your off-page strategy and your core business.
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Since I first wrote this SEO resources list, the world has gone mobile – very, very mobile. In order to survive the new digital landscape, stay ahead of competitors, and be where your audience is, you need to have a mobile-friendly, or mobile-dedicated website. So I’ve added a few resources that will introduce you to the topic. If you’re a beginner reaching this list, you may get the advantage of starting a website with mobile in mind, which will save you a lot of trouble, time, and money down the road.
It can be very difficult to know where to begin when starting a new SEO campaign. Sure, you may understand that external links are one of the key components of Google’s algorithm, but is that the thing you should be focused on first?
The recent record EU fine for Google’s actions surrounding Google Shopping may have dented their ego but it does not stop Google Shopping from being a popular source of product browsing and subsequent purchase. A well-managed Google Merchant Centre account can be a fruitful form of SEM, used by blue chips and independent retailers alike.
Quality over Quantity — When building links, don’t go for numbers. Instead, target the highest-quality domains and ensure those links are created naturally and organically. Also, too many links will not only overwhelm your readers, but can also harm your SEO. There is no ideal number. One expert said that one good backlink is better than 100 low-quality links.
As my past client, an advantage to working with Best Dallas SEO is that I will be maintaining a very close relationship with SEO consultant Jeff and the whole team. He will have direct access to me and my strategies and can consult with me on your situation at any time if my input is required.
Also check out the Better Business Bureau and Ripoff Report to make sure the firm you’re considering has a clean reputation. It might also be worth checking the firm’s own page ranking to see how well it handles its own SEO. While this could be something you want to take into consideration, you don’t put too much weight on the results.
I have seen hell lot of websites these days about internet marketing and seo stuff. But, your site is awesome and this is the best in terms of what you have. The content you publish is right to the point and brings hope for a newbie. I discontinued many websites 2 years back and I am starting a few again. I am daily browsing through few websites by creating alerts related to seo and stuff like that.
Though I feel the list is pretty great, I guess, we can add up a tool that tracks all the SEO Efforts as well. Just started off with ViduPM (https://vidupm.com/ ) and yep, that helps just fine. Do check that out, if possible.
Example I am website 1, then I performed dead links and contacted website 2 to recreate the broken webpage, how can I rank my website? I am sorry if it doesn’t make sense but I want to understand fully how it works 🙂
HEADMasterSEO — Simple bulk status code (e.g. 200, 301, 404, etc.) and redirect checker. Also checks response time, response headers, and HTTP header fields (X-Robots-Tag, Link, Vary). Includes filtering and a bunch of other advanced features.
Be sure that your image matches your content. The content surrounding your image should be closely related to what your post is about. The image should be related to your anchor tags, image URL and ALT tags. When these criteria are successfully employed, you help search engines confirm that you are not spamming about that your image is of high-quality and relevant to your keyword.
“While the paid version offers much more insight into the details like specific links identified to a website, Ahrefs is one of the best free tools available if you need information on the health of an overall link profile and are not a volume user.”Although there is also a paid version of the tool, I am a big fan of Ahrefs.com as a free tool.
These are the best ideas I’ve ever heard. How can you know these kinds of techniques? It is unbelievable! You really are a genius Brian.Your SEO techniques are unique and your effort to write all these information here is amazing! I have a final exam tomorrow, but I read all of the techniques “because” these are simply what we want to hear.
Reputation Management helps companies eliminate or reduce the damage caused by negative Internet postings. We offer reputation management services, as well as Ripoff Report Removal Service, Yelp Negative Review Repair, TheDirty.com Post Removal, Scam.com Post Removal, ComplaintsBoard.com Post Removal and ScamBook.com Post Removal.
Keep in mind – access is everything. Whether users are utilizing a smart phone, tablet, laptop or desktop, they are researching your product and/or service through the internet. Are you going to be one of the businesses users pinpoint on the first page of their search results? If you are not, your competition will be. Keep in mind the relevancy of this service to the future growth of your business. Every day millions of people take to the internet to shop, but most do not search past the first page.
18. Use social media marketing wisely. If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Quora and/or Yahoo Answers to position yourself as an expert in your industry. Any business should also be looking to make use of Twitter and Facebook, as social information and signals from these are being used as part of search engine rankings for Google and Bing. With any social media site you use, the first rule is don’t spam! Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.
When google started authorship verification process, it created a big buzz and a lot of people claimed that it will have huge impact in terms of ranking. Initially we have seen some effect of authorship verified posts in our different search results but I can hardly see them now in any of my search terms. I am not sure if it is still important.
Using SEO will increase your traffic, but the best SEO practices will give relevant traffic. You don’t live on click-through, right? Best of all, our plans can suit any budget from startup to large corporation, and there’s no contract!
Optimization of Web Pages for Improved Site Speed – The simple truth is that fast websites attract and keep more visitors than slow websites. That’s why site speed is part of modern search algorithms.

Would you like to rank highly in Google for the phrase ‘WordPress themes’ or ‘WordPress plugins’? A tool such as Google AdWords Keyword Planner can help you to determine the competitiveness of your terms as well as derive keyword alternatives to use in your content. You can also use Google Analytics to check the keywords people are using to find your website. Your WordPress site statistics is another a source of keyword ideas.
Hubspot’s Website Grader is a free online tool which helps you understand the performance of your website. It compares and grades the website against several metrics like SEO, mobile readiness, security and general accessibility. The tool also investigates email marketing campaigns and the internal workings of the site. This automatically gives your website increased leverage regarding getting found online and ranking higher among search results.
Last but not least – make sure you are developing a website and content which your users will find useful and will want to visit and share. There is nothing better than good content to Search Engine Optimize your website.
Link Data tab provides the link metrics on an URL, domain and subdomain level for the page which is being analyzed. The metrics displayed includes Page Authority, MozRank, MozTrust, Total Links, etc. This help understands the strength of the competitor’s web pages. You can also find out if there are backlink opportunities for your website that are valuable.
Keyword Density — Manage the proportion of keywords to the total number of words on a webpage. There’s no hard-and-fast rule on density, but a basic rule of thumb is anywhere from 2 to 8 percent. Use a few variations of the right keywords sprinkled throughout the text, and place them where they sound natural and make sense
The foundation of the software is in what SEOJet terms “link maps.” A link map is essentially a link building plan for each page of your site. When you add a page that you want to build links to into SEOJet, it pulls in all of your current links. The software reads the anchor text of each link and categorizes it for you. From there it shows you exactly where your backlink profile is and what changes you need to make to reach a natural looking profile.
Another great post Brian, I never thought of looking for broken links opportunities from Wikipedia, thanks for being so detailed with it, others would just tell you about it, but you tell the how part.
The related sites are usually correct, but it seems to work better when you are browsing for specific articles. So, if you are the type of person who likes to research a lot and cant always think of the right search query on Google, this extension will be of great help.
2. Cross referencing your data with Google Analytics is always a good idea. Ensure you have your “goals” set up properly so you can see which landing pages are converting well. Also, use Google Analytics to monitor A/B testing to see if you can continue to improve your conversion rate.
The reason why these are great for SEO, social shares, and traffic, is that you are reaching out to a bunch of industry experts who already have a following and brand in place. It also makes for an easy way to create a 10,000+ word article simply by using the feedback from others you’ve interviewed.
SEO strategies play a key role in the success of search engine campaigns because of the importance of relevant content in the search marketing space. If search engines find the content of a page relevant to the keywords in a campaign, they will consider the page relevant and assign the keyword a higher quality score.
8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.
140. SEO Mastering – First of all, for you beginners, I recommend this forum because it’s got a special SEO Basics category where you can go find solutions and answers to your questions, or create new threads if there are unanswered issues. Later on, you’ll learn to use forums not just for delicate issues that require in-depth knowledge, but to inform your keyword and overall marketing strategies.
98. On-Page SEO Checklist – What’s better than a guide? A tutorial. And what’s better than a tutorial? A checklist! – which is what you get for free if you register with an account on the Webpage FX website. A book like this teaches you all there is to know and do about on-page optimization. Your reliance on tools for this task only works in the post-publishing phase, so it’s best to start off with all your on-page factors ticked off.
…keep in mind that SEO takes time. After implementing these WordPress SEO best practices, you need to allow enough time to see the results. Too bad we don’t have set-and-leave SEO solution yet. Additionally, you have to keep updating your WordPress SEO strategy according to industry-wide changes. Don’t forget to follow the established SEO guidelines to avoid penalties. To sum it up, create high quality content and promote your site like a mad man.
One of the most significant advantages of using the Open Site Explorer is its capability to run competitive analysis against the websites of your competitors. The report produced gives you a detailed and in-depth view of each link and how they measure up against each other. Another significant advantage is that it can help you identify link building opportunities that best suit your needs. It can also help you find the links of your competitors and help you find identical sites that are willing to link to you.
Wow, I’ll definitely be referring back to this list. I think #3 is especially going to be great for my team’s website – we don’t have enough blog posts to implement that at this moment, but they’re information-packed, and I think they might be able to be revitalized as new or updated information becomes available. Thanks for putting this together!
Here at 10 Best SEO, our research team has amassed a database of SEO, reputation management, and other online marketing agencies. We have sifted through search engine optimization company reviews, evaluated the SEO services that they provide, and looked at their real-world results on search engine results pages (SERPs). All that work could be for naught if you still struggle to choose the right firm for your specific purposes. Sure, our staff has compiled a list of our favorite SEO companies, but if you end up working with an enterprise or globally focused team when you really need the best local SEO company, you might be overpaying or getting unexpected results.
Backlinks are important, but it’s important to keep tabs on the pages that link back to you, ensuring that the links are still active, and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings.
Search Ads Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of paid search. There, you’ll find additional sub-categories for special topics in paid search marketing including:
This is a paid keyword research tool which will help you find amazing keywords for your niche/micro-niche sites. With their “platinum” version, you can get a really amazing and really detailed keyword analysis feature.
176. UX Design for Mobile Developers – Going mobile is not just about adapting your SEO tactics (such as keyword research), but about adapting your site to offer your users an excellent experience. This in-depth course on mobile UX is aimed at web developers, but since it’s free, you may want to go over it just to know what’s expected, and to know what to demand of the mobile devs you’ll be working with. It’s 6-weeks of neatly packed information for beginners in video format, plus exercises to help settle everything you learn.
The exact process we use to build or acquire links for you site will depend on a number of different factors including your industry and your current backlink profile. Some of the ways we may choose to help you build backlinks include:
9. Google Data Center FAQ – In order to get a comprehensive understanding of how Google functions as a search engine, you need to learn about its multiple data centers. Google has data centers throughout the US, but some are located in Europe as well. These data centers house the servers which power the search engine – some deal with data storage, others with crawling, indexing, or Google ads. Their exact number is unknown, as Google is a bit secretive in order avoid informing competitors’ decisions. I highly recommend this article by Rich Miller, which gives you all the known facts + the existing theories on Google’s data centers.
Its true content is the reality of SEO. However, content, in and of itself, does NOTHING for your business (or your SEO, for that matter). It just sits right where you left it – on your site – like a good http://trendyreporter.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ dog… and if you want it to fetch you traffic, sales, and, yes!, backlinks, you’ll actually have to take it a few steps further.
79. The Advanced Guide to Link Building – Another link building guide by Neil Patel and Brian Dean via Quick Sprout, which you will find extremely useful once you start this chapter of your marketing campaign. Inside, the authors talk about how to find good link sources, what types of content naturally attract links, what backlinks are most valuable, how to forge relationships in order to gain good links, and more.
Finding broken links on your website with the help of the XML Google Sitemap Generator is as easy as it can get. You might have more broken links and issues that you would have realized and these need to be fixed as soon as possible. To find the areas with the problem, just enter the URL into the XML Google Sitemap Generator to get a full and detailed report about the broken links, redirects and site crawl in your website. You even have the option of having the tool send the reports to you in the form of emails, which ensures that you have access to it whenever and wherever you might need it.
Great article. In fact I think this single article has more helpful information on increasing website traffic than the entire ” Smart Passive Income” website. Thanks for the premium SEO information for the unbelievable price of free.

SEMRush is great for competitor analysis. See which queries are most successful and where you rank on Google for each. It can be useful for both organic SEO keyword research, insights, and PPC keywords that are driving traffic. Leverage this tool to form your campaign objective.
I recommend creating and executing on a solid, organic content marketing strategy with a strong value proposition and language that is relevant to your ideal customer. The language that your customer is using should be the same language that is used throughout your web site, social media, and any other related marketing materials.
Dramatically improve your “curb” appeal. This spell brings your inner beauty to the surface, allowing others to see your sex appeal, your intriguing personality, your beautiful qualities. Not only might you feel better about yourself, but when stares and compliments come your way, your self-confidence may soar, and you might feel on top of the world. And well you should be because you are a very special person.
If you do SEO work for local clients (like plumbers and electricians), this tool can help you find local keywords that potential customers search for. For example, if you tell the tool that your client is a plumber in Boston, it will hand you 40-ish keywords that customers might use in Google.
Having a list on paper or a spreadsheet of all top, mid, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high and medium priority keyword from your keyword research should have a corresponding page on your site.
Another essential aspect of SEO lies within backlinks. Backlinks, also known as inbound links, are any link pointing to your website from another domain. So, if a business mentions you on their website and leaves a link to your own site, you’ll have acquired a backlink. These are crucial to SEO, as they help improve your domain and page authority, which directly impact your website’s ability to rank within search results.
People are searching for you! Internet searchers today are typing in keywords that apply to the products or services you offer as a business. When your site is optimized for search results, your business becomes visible to more people. At Boostability, our specialty is offering small businesses powerful marketing solutions at affordable prices. That’s why we have been able to grow to over 26,000 small business clients throughout the world! Grow with us—the best SEO company in the world.
This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).
For each of your keyword, endeavor to derive ten (10) alternatives. For instance, if your choice keyword or phrase is ‘WordPress themes’, you can derive alternatives such as ‘responsive WordPress themes’, ‘multi-purpose WordPress themes’, ‘premium WordPress themes’ and so on.
At Softline Solutions, our mission is to make your professional life as easy as possible. Running a business is a consuming thing, making it necessary to spend as much time on it as you can without fretting over your onl.. View Profile
Your blogs are very useful here and especially to this blog, which provide this point information, I have received lots of help to read this blog post, please continue to share this kind of information.
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.
to tell clients the task at hand (yesterday I noticed a competitor of my clients had links from The Wall ST Journal, NYTImes etc – it helped me point out to the client his main competitor was REMARKABLE, actively engaged in successful online marketing ALREADY – a player. Another client noticed from my Competitive Link Analysis once a PR7 that linked to his competitor, was actually a site his GOOD FRIEND OWNED. I wonder what happened to that link…
A key benefit is the ability to schedule re-crawls / re-fresh data which tracks progress and issue resolution. It is especially useful for clarifying and targeting issues for development teams, and outputs ready-made reports for clients.
96. Composing Irresistibly Viral Titles – Learning how to write good titles is a weighty part of SEO, and has a lot to do with on-page optimization too. Besides making sure your titles are the right length, you also want to make sure they are relevant, and that they attract clicks! This all-embracing article by Dan Shure lists multiple ways to make titles engaging and optimized.
Now, you only get a specific amount of ‘requests’ (like credits or uses) per day, so you’ll have to be precise in how you spend your time. But, if you know what you’re looking for before you go into the tool, you’ll survive on the free tool.
BrandMentions – notifies you of any mentions of your content/pages and if they’re not linked to you, you can ask webmasters to credit you for referencing your works.Here is a comprehensive content that discussed about effective tactics using the aforementioned link building tools.
In other words, incoming links counted as ‘votes of trust’ and this had a positive effect on a website’s ranking position. The more incoming links pointing to a website the better was the ranking position.
The caveat with placing the robots.txt file at the site root is that dispatcher flush requests may clear this file out and URL mappings will likely place the site root somewhere different than the DOCROOT as defined in the Apache HTTP Server configuration. For this reason, it is common to place this file on the author instance at the site root and replicate it to the publish instance.
Brian Dean this is a comprehensive article in which you put lots of information. I knew a few of techniques that are normally used in SEO. Some of techniques are totally new for me and next time I will start working on them.
When Xenu is finished with everything, it’ll produce a local HTML file that gives you a full rundown of everything including all broken links, as well as a full report of the pages crawled inside of the program itself.
Build a “community” of happy users. Publish buyer testimonials and reviews. Share blog posts from your happy customers. Use excerpts from a positive review to convince visitors that they can trust you — trust is king and media helps you showcase it effectively.

“I chose to work with Victorious because I felt like I was a small fish in a big pond. Obviously when searching for an SEO company, you start with a Google search. When they came up first, I knew something was right. Instead of dropping the campaign data off at my door step, we hopped on video calls, shared screens, and dug deep through every single step of the process that we were about to engage in. In the first six months, our return on investment was over 600%. I wouldn’t choose any other SEO agency to handle the job. Real people with real results.”
If I had to pick #4, it would be keyword research tools. Unfortunately, I haven’t found one that truly shows user vocabularies and mental models. So I use a variety of keyword resources. Honestly? Usability tests and studies tend to give me the best user keywords. Keyword research tools tend to be a supplemental source… not a primary source…of information.
20. Take advantage of the tools the search engines give you. Sign up for Google Webmaster Central, Bing Webmaster Tools and Yahoo Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.
Yes, you can use this extension for your own site. But in experience this tool is even better for competitor analysis because it shows you the site’s Facebook and Twitter pages, what technology they’re using on their site, and traffic estimates…all from within your browser.
Our initiatives take place on and off site. On a monthly basis, we continue strategies like content outreach and link building off other authoritative online sources. Strategies such as these intensify ranking growth.
A couple of years ago, fellow Ahrefs’ writer David McSweeney did exactly this—he tapped into the success of a Coke viral that was doing the rounds to pick up over 100,000 visits to one of his websites + links from the press.
With the rise of Penguin came the much needed awareness of our link profiles. There is no better way to track the status of your backlinks(old or new) than Monitor Backlinks. This tool helps youknow if there’s any change with you site’s backlinks – whether it became a nofollow link, the page was 301 redirected, the page broke with a 404 not found code, etc. Highly recommended SEO tool. Try it out here.
In the early days of SEO (Search Engine Optimization), it was enough to use your target keyword a bunch of times on a page. Unfortunately, that led to shady SEO companies who would follow a practice called “keyword stuffing,” which was essentially the severe overuse of keywords in on page text. In modern SEO, this is considered a “black hat” practice. Instead, your SEO company should strategically use your target keywords in title tags, meta descriptions, page headers, and contextually throughout the on page text in order to make sure that the search engines know what the page is about.
5. How Yahoo Search Works – This article by SEOBook clarifies not only how Yahoo! search works, but how it does so as compared to other notable search engines. However, it does focus more on Yahoo functions in particular, offering great insights into the history of one of the oldest search engines in existence.
Ahrefs – This is my go-to tool for backlink analysis, competitor research and KW research. They have the most extensive database of links & keywords that I’ve found. This tool has so many useful features, but their ‘content gap’ feature within their site explorer tool is awesome. I can type in a bunch of my competitors and find all the keywords they rank for but I don’t.
Whitespark Local Citation Finder — Finds the websites and directories where you should list your business. It also examines your competitors and monitors citation growth. A must-have for anyone involved in local SEO.
6. Data analysis is the new gold: Everything you do can be done better, but you don’t have the resources to do it all. You need analysis to help prioritize areas for improvement. Build dashboards containing actionable information.
Great article, but I really miss SERP position zero: featured snippets / rich answer boxes as something to incorporate in a 2017 SEO strategy. The quantity and quality of SERP realestate you can claim with list, paragraph and table answer boxes is extremely valuable.
Great article, i have had to explain this to quite a few people, i always like to add that a strong SEO specialist knows how to combine the techniques of both SEO and SEM to give the client the best value, and in turn, ROI
App Indexing brings in millions of additional search results for search queries on Google mobile search. This means that webpages ranking for their target keyword will have to fight of million of app pages that are optimized for their keyword as well. As if the competition is not stiff enough!
Bottom Line: Majestic is an established crawler with powerful backlink tracking and domain analysis, but its reliance on custom metrics can be limiting. Outside of its own comprehensive indexing, the pla…
In today’s age of Mobile Technology you can’t afford to lose your mobile visitors. ShootOrder is a premier responsive web design company offers to fix your web template which can work on all the devices flawless.
Hi, I love my site and I am surprised everything is working so well since I am a newbie to this type of thing. Everything was working fine until 3 days ago. I was scanning my products on the website on my mobile phone and I notice that 9 products were not showing up. I searched my website on the laptop and noticed the same problem. All my products are listed on wix.com. So I’m wondering if I push the wrong button some where. I also resaved these items and made sure that I clicked for visibility but to no avail. Help!
In addition to SEO, there are a few other strategies for organic SEM that may or may not lead directly to your website but can still promote your business. These strategies include SEO video, social media, online customer review sites and tools such as Google Places.
The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are four negative (or black hat) SEO tactics to keep a keen eye out for, and how you can protect your site – and your business – from being a victim.
The objective of (SEM) is to drive traffic to your website with the intent of converting those visitors into customers. With SEM, it is important to have your business site listed near the top of the search engine rankings since very few internet users will actually look at search results beyond the first couple of pages. SEM can be divided into two categories: organic and paid. Both are important.
Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. With that in mind, try to optimize your pages for searches on keyword phrases of 2 or 3 words to drive the biggest results.
Thanks Brian. Best SEO tips ever…Very useful…I’m working so hard on my 3 websites, but don’t see good results, so i hope these SEO tips will help my websites rank higher and get visitors. I will take the time to use them on my websites.
Instead, try to keep your anchor text natural by spreading it across your inbound links in the right proportions (more about this below). For instance, instead of placing “Software development company” in every guest post, try using something like “companies that develop software” or “the most reliable software development firms,” etc.