SEO Best Practices

LinkAssistant collects contact information for each domain that links to you, so you can manage email correspondence from the software and change or remove unwanted links. With beautiful customizable reporting and exports, you can keep everyone in the loop.

So, use the meta description field you find in the Yoast SEO plugin to write a meta description. Make sure it entices the reader to click through and make sure that it contains the focus keyword of your post or page at least once.

SEMrush, although technically a Freemium tool, offers far more insights and data using the paid version of the software. It allows you to see the keywords your competitors are ranking for, the landing page for each keyword also the value of the keyword (should you be interested in PPC).

At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you’ll find links to our most recent stories on search marketing:

Learn the latest about Google Search and the evolving search landscape from the source. Google’s Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site. more

Great post, Brian. This is a really comprehensive techniques, a practical mix of strategy and time-saving tips. I have gone through a lot of website on this relevant topic and I find your post to be interesting with some excellent examples. It’ll take me some time to digest all the info/tips that you present here but Thank you for sharing.

We all know that Google uses the loading speed of your website to decide your ranking. It is also an important factor that decides whether your customer stays with your site. Most people leave the website after a few seconds if the site is slow to load.

Make sure you have a clear linking structure within your website. For example, if you’re counting on your footer links to drive your internal linking strategy, think again. Footer and header links do not hold a lot of weight. Therefore, internally linking within your body copy will allow Google to navigate your website better.

Awesome article. This blog represents all experts SEO tips at one place. This information is very useful. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. Thank you for sharing it. One more blog for worth sharing related to hiring SEO agency is [link removed by moderator]

NOTE: In a recent study it was found that people who use Google do prefer the organic or “left hand” search options, while those who used the MSN search engine actually preferred to visit the paid listings.

Over the course of our research we have seen an increase in the allocation of the average marketing budget of small and medium-sized businesses towards online marketing initiatives. As the Internet has become a major platform for many businesses a larger emphasis is placed on driving potential buyers to an online presence as opposed to marketing towards a physical location or phone sales.

If you want to get the most from your SEO campaign, it’s important to test a variety of scenarios to determine to how to ensure the best possible conversion rate and achieve the best possible rankings. Targeted A/B testing and multivariate testing can provide you with real time results to help you determine the best course of action.

It’s important to ensure that your site is properly optimized for the various search engines. That’s called “onsite SEO” and typically requires the aid of a tool that crawls all over your site looking for problems that the search engine bots might encounter.

3. Google Analytics – keyword trackers are great, but at the end of the day all I care about is REAL traffic from organic search – and converting that traffic into leads and sales. Google Analytics tells me a lot about how a campaign is really doing and it’s having a positive effect on my client’s business!

In just a few clicks – whether in their dashboard or their browser tool – you can create some truly beautiful images that will capture your readers on your posts, or convert them to your site from social. Both being really good for your SEO.

Improve visibility of your creativity and be found on Google’s 1st page, gain traffic & convert leads with our SEO team at digital marketing companies in India called as Webwing Technologies, Nasik, India.

Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. more

I have been using Drip Revolution for over six months now and it works quite well. I don”t have much experience with SEO tools, but from those few I have used, Drip Revolution seems to be the one that does the job!

So much so, that we’ve resorted to many clients to manually checking them / and or developing our own tools to ensure the results we get are what the customer is seeing too. The problem with this type of rankings check is how much time it consumes in the studio. The problem with a lot of automatic website rank checkers, of course, is that they could well be software packages that violate Google Webmaster guidelines for instance.

3. Search Help from Google – Learn about the different types of search, what SafeSearch is (tip: it was created by Matt Cutts), what location-specific search is, how to search by image (as opposed to keyword phrases), how to filter and refine your search, and basically use Google’s search function to its maximum potential.

Thanks for sharing list of SEO tools. There would be lot of SEO tools available both free & paid version. SEO beginners & Analysts check Elite Site Optimizer – seo tool for Keyword ranking, Mobile keyword ranking, Site Audit report…

Bing Webmaster Tool is designed to help an individual find traffic, discover why people come to their site, improve the site and the areas of the website that should be expanded. The Bing SERP checker can assist you to get listed in Bing search results. Knowing why people come to your site can help you understand what you need to focus on to increase traffic. Bing SERP tool can also assist you to improve your site easily and know the areas that need expansion.

The Wayback Machine is ideal if you are looking for a complete historical archive on the internet. It allows you to find out how a website used to look like in a previous version. It is an excellent way investigate the reason of traffic changes after you have updated your website and you do not have any backup available. It is one of the coolest free platforms that I use on a regular basis to monitor and improve my site. Even though it is not meant for SEO’s, it can still be helpful in gathering valuable information about your website and what drives traffic into it.

A good headline. Your headline should be compelling and direct, interesting but not so clever that the topic of the page isn’t still obvious. A compelling headline tells someone they’ve found what they’re looking for and encourages them to read on. Try to match your heading with a trigger word (i.e., why, why, how, or when) that matches the visitor’s intent.

Many other page-speed tools exist, but GTMetrix is an office favorite, because of its balance between being thorough and user-friendly. Other tools that you might find helpful: Pingdom and Google PageSpeed Insights.

Choosing the right keywords can (and likely will) make or break your search engine marketing campaigns. You want to shoot for keywords that have high volume and low competition. This will increase the likelihood that your ad will rank well and bring your cost-per-click (CPC) down.

All kinds of marketers can benefit from a dialogue with a searcher; whether this searcher is facing a crisis, is in need of information, or is ready to purchase. If you aren’t in the search results when your customers or prospects are searching, then your competition is. You may lose that customer or prospect forever to any competitors who are present. Sound scary? You bet it is and billions of dollars in services and ad revenue are driven by the importance of search visibility: being in the right place in the search engine results pages at the perfect time.

Browseo is an app that can help you see your website the way the search engines see it. When you use this tool and enter the details of your site, it strips out everything on the website until only the guts remain.

Creating categories helps your readers navigate your site, so naturally search engines find this to be a big positive. If you simply order your blogs chronologically, it’s much harder to narrow down what you want to read or find more related articles, so categories are an excellent solution.

It’s hard to pin down what’s working and what’s not without having accurate and frequently updated keyword ranking reports. AuthorityLabs is great for tracking desktop, mobile, national and local keyword rankings every day.

Let’s face it, you might want search engine optimization services though at this point you just need the definition of an SEO company, first. An SEO agency is a company that works to improve your web presence or digital reach using organic search as a basis. Natural or organic search engine optimization is the process of editing or updating on-page elements of your website in coordination with the promotion of inbound linking and mentions for the purpose of moving a desired website up (or down, in the case of online reputation management – ORM) a page of search results.

I feel and truely mean that you are one of the best seos out there. I have some questions about tired linkbuilding with gsa to german tier links – how can i does this perfectly – can we skpye togehter – i am your biggest fan in austria. i gave up my job just to become a seo like you. I am allredy doing well but i have problem with tier 2 and tier 3 linkbuilding for my german speaking clients. Maybe you can teach me how to set up GSA right for this.

It helps to improve your ranking for certain keywords. If we want this article to rank for the term ’SEO basics’ then we can begin linking to it from other posts using variations of similar anchor text. This tells Google that this post is relevant to people searching for ‘SEO basics’. Some experts recommend varying your anchor text pointing to the same page as Google may see multiple identical uses as ‘suspicious’.

Real time and specific tracking are huge benefits of SEM/PPC advertising that allow you to see exactly what you’re getting for every marketing dollar you spend, and obtain more leads. You can be more efficient with your advertising efforts, and translate clicks into revenue.

Hey Brian, long time reader/ first time poster just noticed a small typo in section 11 of this blog post, “However, because the author of this page used to care about his site, he was able to land links to his site from authority sites like Livesrong:”

A unique keyword research tool that shows you keyword suggestions as a word cloud. Bigger keywords=more search volume. It also color codes keywords based on Adwords competition (which is a good sign of a keyword’s profitability).

Good point about Delicious. As another Backlinko reader Christian Sculthorp pointed out in the comments you can use scoop.it the same exact way. And you may have more success there because it’s probably more active than Delicious right now. SEO is still a lot of pestering, but GOOD SEOs pester people that want to be pestered 🙂

When writing the description tag for your website, the best way to think about the structure and what to include, is to think of it as a paid search ad. The content of the description tag is used to entice the Google user to click on your listing by giving them targeted information about what to expect on your web page.

Responsiveness defined as the website will support all type of devices with varying screen size and different orientations. Responsive website designs provide great user experience. We, Urm Web Solutions responsive web Design Company in Noida, develop the web solutions that are very compatible with the size of screens. Hire our expert responsive web designer and developers and get the flexible designs with great user experience.

A very neat feature if you run one site is the sheer number of search engines you can track your rankings on too (thousands of them from what I can see) – not that I bother with search engine submission at all these days of course.

Newly updated, this comprehensive resource is a practical guide for marketing managers to increase the contribution of SEO to their business. It covers the activities they and their agencies need to work on to improve their ranking in the organic search results of Google.

Detailed information is then given to search queries. This is about how people do the searching and what keywords are used to search. The next section is the sitemaps. It maps out the pages that you want Google to index. You can also specify the pages which you do not want Google to find;  like the login page, RSS feeds or pages that contain relevant data that are not for the visitors.

Primarily, SEO Report Cards provides necessary information regarding the condition of the website when it appears in search results. Further, it also provides high-level insight on the content available and offers on-site recommendations and the usual ranking factors.

That’s why keyword research is so important, not just to generate a list of keywords, but also to pare it down to the set of keywords that are most relevant to your business. When it comes to PPC campaigns, what’s just as important as your keywords is how you organize them.

Once you have a keyword tool, build a list! See which ones will perform best for you and your niche (word of the wise: don’t choose the highest ranking keyword or keyword phrase. If you do, you’ll end up on page 432 of Google search results)

Cool feature: Only want to see keywords that have a search volume between 1500-2100? How about keywords with an estimated bid of at least $2.50? Long Tail Pro’s filtering feature makes it easy to see ONLY keywords that you actually want.

Finding broken links on your website with the help of the XML Google Sitemap Generator is as easy as it can get. You might have more broken links and issues that you would have realized and these need to be fixed as soon as possible. To find the areas with the problem, just enter the URL into the XML Google Sitemap Generator to get a full and detailed report about the broken links, redirects and site crawl in your website. You even have the option of having the tool send the reports to you in the form of emails, which ensures that you have access to it whenever and wherever you might need it.

It’s an all-in-one SEO suite full with rank tracker, site auditor, backlink explorer, brand monitor, competitor inspection and website analytics at very competitive pricing. Also, it has a 14 days free trial. Give it a try once you have time.

As a search-usability practitioner, I need to understand users’ goals and tasks. Therefore, I use a wide variety of usability tests to observe users complete their desired tasks. I compare these usability-test results (and field studies) with analytics data. Google Analytics is software I use a lot. There are others I use, but this one is what I use most frequently.

As you know, adding LSI keywords to your content can boost your rankings. The question is: how do you know which LSI keywords to add? Well this free tool does the job for you. And unlike most “keyword suggestion” tools that give you variations of the keyword you put into it, Keys4Up actually understands that meaning behind the word. For example, look at the screenshot to see the related words the tool found around the keyword “paleo diet”.

For example, for this site (to remain unnamed for now) definitely saw changes in it’s traffic around January 2015 from a Local change in the algorithm. And it fluctuated around the time of structural changes a year later, too.

I attempted an earlier message, but it appears it didn’t go through. I just wanted to say thank you for all the quality content you spend hours putting together. I’ve deployed a number of techniques you’ve discussed and have seen a positive response from day one.

HootSuite – It might seem odd, even now, to talk about a social tool when discussing SEO campaigns, but I’ve found HootSuite to be invaluable for taking our onsite SEO efforts to the masses. So much so, that I did one of our few videos on the platform, Monitoring Social Media Efforts.

For me, there are six essential types of tools for managing SEO, so I thought it would be helpful to share my favourites in the categories below. Do let us know in the comments if you think of different categories of tools or services that are better than the ones I recommend.

Ahrefs started out back in 2011 as an SEO tool mainly focussed on backlink analysis. Today it is used not only for backlink intelligence but also for SEO audits, content marketing analysis, and link prospecting.

Monitor Backlinks keeps track of the latest backlinks for my website and my competitors, as well as any changes to backlinks to my website. It also keeps track of my keyword rankings, MozRank, Domain Authority, indexed pages, and other important SEO metrics.

94. 2014 SEO Playbook – This article for on-page by Tom Schmitz lists out the same factors you have been constantly reading about so far, but it offers nice explanations on their importance and gives out some clarifying examples to go with them. Although written for 2014, the ideas in it will still apply in years to come.

The term content development covers a wide range of activities that should be part of an ongoing process for your company’s website. If you choose to work with Arcane Marketing for content development, we may begin with gathering, organizing, or editing content assets that are already on your website including images, videos, on-page text, recent blog posts, and more. Even companies that have good, useful content on their site may need that content organized or optimized to help the search engine bots understand what they are seeing.
Thanks Brian for these useful tips, all traditional link building techniques like forum posting, directory submission etc. are out dated and not effected so I hope this techniques will be helpful to get powerful backlinks.
Another really useful post Mattew so thanks. When it comes to ranking tools I think proranktracker has everything you need and it can even send white label reports direct to clients on autopliot so this gets my vote.
4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.
I don’t like all the fluff from tools that pull data from Google Analytics and spit it out in a pretty, summarized report. Learn the ins and outs of everything Google Analytics has to offer and you’ll realize it’s one of the most powerful tools in your arsenal for SEO.”
Hubstaff is a time tracking tool we use to make sure that everyone in the team is doing what they’re supposed to do. It takes 3 random screenshots in a span of 10 minute just to keep everyone on their toes. I cannot recommend this tool high enough. Try it here.
Advertisers can target potential clients based on four target criteria and any combination of them: Placements (which are pages you want to show ads on), keywords, topics (group of websites that have content about similar topics), and remarketing.
Inclusion and Optimization of High Quality Images, Graphics, and/or Videos – The addition of high quality multimedia elements can keep visitors engaged on your website longer, increasing their likelihood of converting. These elements should be individually optimized so that the search engines can understand what they are.
Search Engine Optimization employs two kinds of strategies: on-page and off-page optimization. Examples of on-page SEO are content building (i.e. writing articles, blogging), including desired keywords inside the web page, optimizing title tags and optimizing META tags. Some examples of off-page SEO are link-building, social bookmarking, blog commenting and 3rd party article submissions.
Also, can I say, it’s so refreshing to read an SEO article that is actually original. Despite SEO practitioners harping on about the importance of original content, so many related articles just rehash the same concepts – this is fresh.
Notice how fast our sites loads? The culprit: MaxCDN. It’s arguably the best CDN provider out there. I’ve been using their service ever since I can remember – and man, have they delivered! Get your free MaxCDN account here and boost your site speed like never before.
Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of the picture.
QUOTE: “Paid links: A site’s ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge Webmasters use nofollow on such links. Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships (for example, a full-page newspaper ad may be headed by the word “Advertisement“).”
It does not seem to matter what I try, nothing appears to work. I cannot get my website onto the internet. I am not running a business but an online newspaper, at present I want to persuade people to exit from the European Union, which is very bad for Britain, but I cannot get my message across. It seems that I have spent money for no reason. From my point of view, most of your instructions are gobbledegook, why can you not write in plain English.
#6 of Best SEO Companies of March 2018 – LSEO.com is an award winning full-service digital marketing agency founded by Internet marketing veteran Kristopher Jones (founder of Pepperjam – sold to eBay). LSEO offers professional Search-Engine Optimization (SEO), Ethical Link Building, Pay Per Click (PPC), Content Marketing, Paid Social Media Marketing, Web Design and Development, and Mobile App Development and Marketing.
Tell people what you would like them to do on your site. Using a clear call to action such as learn more, buy now, and call us increases the chances of actually having people perform that action. People are subconsciously influenced by what you ask them to do.
In SEO, the proper use of redirects in crucial. The standard is a 301 redirect, which is interpreted by search engines as a permanent redirect, hence it passes almost all of the SEO value from the old page to the new one. A 302 is a temporary redirect, on the other hand, is considered a temporary redirect (like for site maintenance or time-specific promotions, for example) so the SEO value of the redirected page is not passed to the new destination.
Of course these are not the only tools we use; there are a plethora of options to use to improve your SEO. Tools work differently from person to person, so it’s best to find what works for you. Here are some other tools to look into:
Let’s say, for example, that you run a construction business that helps with home repairs after natural disasters and you want to advertise that service. The official term for the service is “fire restoration,” but keyword research may indicate that customers in your area search instead for “fire repair” or “repair fire damage to house.” By not optimizing for these two keywords, you’ll lose out on a lot of traffic and potential customers, even if “fire restoration” is technically more correct.
A ploy that many companies can easily achieve are a bump in rankings. However, sustaining those rankings long term is the real feat. You’ll find that we’re focused on bringing in new traffic and helping it to convert at higher rates than you might have been able to achieve before. We lay out a strategy for you to show you what specific SEO tasks will produce results and keep them long term. Our online marketing strategies are meant to integrate with your entire marketing plan and long-term goals. Strategies put into place by Arcane Marketing don’t just last days or weeks, but more like months and years!
Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Click on ‘Search for new keyword and ad group ideas’ and enter the main keywords you want to target. You’ll then get a list with keywords suggestions based on what users are searching in Google.
Ad campaigns can, and should in many cases, focus on similar products or services. For example, if you run a hardware store, one ad campaign could focus exclusively on autumnal products such as leaf blowers, rakes, and leaf bags, whereas another might focus on power tools and so on.
Hi, Can I post links of my website on different blogs (those are created by me so that I can make backlinks with quality of content on the blog). Will this improve my website ranking for the links ? Or will it be penalised by google ? Please advise.
Great article Rhea. Anybody who’s uses astroturfing as a marketing tactic is probably not somebody worth hiring. Good people are always in high demand so they probably wouldn’t waste their time or money with Top SEOs.
3. Google / Search Console – Search console provides us with real diagnostic data direct from Google and in the black-box world of SEO we avoid this at our peril. Google itself and the array of advanced site commands can be mined to find real competitive intelligence – want to know who your competitors are? Google your main search terms. You can then even go and look at their sites in Screaming Frog and Majestic if you really want to get a started on a SWOT style competitor analysis. Want to know the biggest sites in your business category – Google around and you can quickly build up a list of candidate sites for link / exposure building practices.
Brian, I have been following you for 1.5 years now. Your tips and tricks about link building and seo has enhanced my knowledge to an extent that i write about it in my blog and also teach other people who are seo-noobs.
Build citations on high-authority websites. Where you get your citations will differ depending on your business type. Thankfully Moz put together a top citations source list sorted by business category as a free tool. (I don’t recommend automated citation building services, including Yext, Moz Local, Bright Local, etc. I’ve used them all and can attest that you can save money  by creating your citations manually.)

Perhaps a bug bit me because every time I’m on a great website, I always resize my browser to check if the site is responsive. The same bug must have bit someone at Google as well, because if you haven’t noticed, they’ve already introduced mobile friendly labels in search results.
Hootsuite is a great tool that can help improve the ranking and popularity of your SEO by monitoring the social media interaction between you and your customer. Even though social media is not the first thing that comes to your mind when talking of SEO’s, it remains a fact that it drives traffic. Hootsuite can be used to monitor various aspects of the social media and make plans to improve your website.
On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening event.
Only select terms that indicate an intent to potentially needing your products or services. Stay away from searches that are too general such as searches including the work “picture”, “video”, “how to”, etc..
If you’re launching a popular product and know there will be a big demand for it, add a “coming soon” page in the URL structure and offer unique content, launch notifications and pre-order forms. http://dailydispatcher.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ social media into this page and warm up prospects with user generated content.
The last piece of the complicated SEO tool ecosystem is the enterprise tier. This roundup is geared toward SEO for small to midsize businesses (SMBs), for which these platforms are likely priced out of reach. But there’s a handful of enterprise SEO software providers out there that essentially roll all of the self-service tools into one comprehensive platform. These platforms combine ongoing position monitoring, deep keyword research, and crawling with customizable reports and analytics.
One worthy consideration is the differences between each SEO tool. Use two different tools for the same thing and you’ll likely get two different responses, sometimes wildly so. This is because each utilizes Google’s specifications in its own way, meaning accuracy is a bit of a moving target. As Michael King wrote in Search Engine Land, “these are all just different tools storing the same data in different ways.”
Ever write a post and wonder: “Is this post SEO friendly enough?”. Then you should give Squirrly a shot. It’s a WordPress plugin that automatically analyzes your content for SEO and human readability.
Moz Local (Ex. Get Listed) is a free tool that shows a multiple number of things including but not limited to where business listings are present for your company. It will search about your company on the most important platforms like Google reviews, Yelp, Insider reviews etc.It would show you if any of these places do not have your listing. It helps determine if the information is correct and a lot more features.
When creating your posts, add SEO-friendly tags and categorize the posts accordingly. If you use SEO plugins such as Yoast SEO, you get fields to add meta description, SEO title, and focus keyword to your post. Utilize these features to SEO-up your post. While optimizing your content, the Yoast SEO plugin also helps you to determine the SEO score of your article long before you hit the publish button.
In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[32] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, “Caffeine provides 50 percent fresher results for web searches than our last index…”[33] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[34]
We’ve talked about the benefits of ensuring your site has clear and easy-to-use navigation, but there’s also a practice that editors and writers can carry out when publishing articles to help push traffic around the site and that may lead to higher trust signals for Google: internal linking. (See what we did there.)
SEMrush: Competitive intelligence tool that identifies the keywords and pages currently ranking on Page 1 and 2 of Google for your website. You can also run it on competitor sites and look at trends over time. This is a must-have tool before, during, and after running a SEO Campaign.
SEO copywriting=finding keywords that your customers use online…and using those terms in your content. Bloomberry makes this process an absolute breeze. This simple-yet-powerful tool scrapes Amazon, forums and Reddit to find questions that people ask about your site’s topic.
Studies show that most business people research their problems, potential purchases and vendors online and use a search engine in the process. And the higher the price of the product/service, the earlier they search.
Buzzsumo works great with SEMrush. With Buzzsumo I can find highly engaging topics within my niche. I then take the URLs of the most shared topics and plug it into SEMrush to find out which keywords that URL is ranking for.
Firstly, your choice should utilize clean and valid HTML. If the structure of your theme is all over the place, you are going to have problems not only with your WordPress SEO, but also with your design. Look for themes that utilize the canonical URL meta tag. A canonical URL meta what? This is just a fancy term for a certain type of meta tag that stores the top URL of your page. If it’s your homepage, the canonical URL meta tag will store your domain name. If it’s a post, the tag will store the URL of the post.
Yes, Open Link Profiler’s index isn’t as massive as the big tools (like Ahrefs and Majestic). But its paid version has some cool features (like on-page analysis and site audits) that can make the monthly payment worthwhile. Also, the free version is the best free backlink analysis tool I’ve ever used. So if you’re balling on a budget and want to see your competitor’s backlinks for free, give OpenLinkProfiler a shot.
Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up.
I believe you can learn something from everyone—as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us. For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is […]
There are always exceptions to the rule. For example, support centers tend to have very long, detailed questions submitted by customers. Sometimes, this creates long tail answers, as well. Do your best to consolidate those questions or answers, making it apparent that you have a great solution. However, these longer, more specific questions and answers can sometimes serve you. If the information pertains to a very niche market, and cannot be found on another site, longer questions and answers may appear higher in search rankings.
Hi,I am reading the blogs from a very long time but after coming to your blog i really enjoyed to know more about SEO tactics.Thanks for providing us this kind of blogs.I will looking forword for more new and interesting blogs.
The first step is to use titles, keywords, and descriptions in your metatag code. This is what search engines read to learn about and rank your website. Your front-side content that your website visitors see should also have titles and keywords, as search engines scan this as well. 
LinkResearchTools makes backlink tracking its core mission and provides a wide swath of backlink analysis tools. LinkResearchTools and Majestic provide the best backlink crawling of this bunch. Aside from these two backlink powerhouses, many of the other tools we tested, such as Ahrefs, Moz Pro, Searchmetrics, SEMrush, and SpyFu, also include solid backlink tracking capabilities.
The other SEO tactic that is going to be really important in 2017 is ‘barnacle SEO’. This relates to attaching yourself to someone or a something with a large relevant audience and hoping to leverage that audience. In order to do this effectively it needs to be done systematically; identify your targets (think industry mavens, social influencers, and potential partners).
I love how much information is on this list. Took me forever but I am so glad that I read it. I was shocked the SpyFu didn’t make the list. I have tried almost every one of the products listed and I ended up with SpyFu. The amount of data that it gives you access to is remarkable!
As business owners, we tend to think of keywords from our point of view and not from that of probable clients who are looking for our products and services. You might probably want to head to your site’s analytics to make a website’s seed list. 
Duplicate copy can be SEO suicide. If you’re repeating the same content on multiple pages, or if other sites are stealing your content, you must take action to remedy the problem as quickly as possible.
Select landing pages that are relevant to the ads and keywords that you selected. If your page is not optimized for your target keywords, there is a high chance you will not perform well from a quality score standpoint
Did you know that you can write a unique title and description for each page on your website? These are brief texts that accurately and clearly describe what your business does, ideally with a few keywords and phrases mixed in.
To implement these rules, you can add RewriteRule elements under your virtual host in the Apache HTTP Server configuration. If you want to expand the shortened URLs from the earlier example, you can implement a rule that looks like this:
#8 of 10 Best Online Marketing Businesses of 2018 – Around since 2003, Hudson Integrated styles itself as “The USER First Digital Web Agency.” Its listed five capabilities are Integrated Approach, Digital Strategy, Creative Direction, Agile Development, and Ecommerce. Hudson Integrated has worked with clients that include Numrich, MOVE Bumpers, Handy Store Fixtures, and John Mini Distinctive Landscapes. Hudson has been received acclaim or recognition from industry experts and media outlets such as 10 Best Design, PR News, NJBIZ, the Web Marketing Association (WMA), and BtoB Magazine. Hudson Integrated was founded by Matt Mayernik and Daryl Bryant, who currently serve as the VP of Technology and the President & CEO, respectively.
Search network ads are definitely the most expensive ad type on Google and Bing and they are the most likely one to get a higher conversion rate.  The main downside of search ads is that sometimes the cost per click (CPC) might end up being too expensive which makes it difficult for small businesses to compete. Additionally, some industries might have a low search volume for their products and this causes advertisers to look for additional traffic sources.
105. 15-Minute SEO – Short, but very to the point and actionable dictionary dealing with several factors of SEO, on-page optimization and link building. I recommend it because it grades every factor by importance and influence, alerting you on which practices are positive, null, or may have a negative influence on your optimization efforts. Pay attention to outdated relevancy however – this one ranks the keyword meta tag as a positive factor, when it is actually null or even damaging to your SEO efforts.

Leave visual clues. Display logos and text certifying that you comply with security standards. Show them your SSL/Visa/other security and encryption standards or certificates. Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions.

The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first need to determine where your website stands among the others online.

1) KNIME – It’s an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. As far as tools are concerned, it’s a jack of all trades. I wrote about how it can be used for http://searchwilderness.com/semantic-keyword-research/”>semantic keyword research.

The header tag, or H1 tag, should only be used once per page. One of the biggest mistakes blog owners make is overusing the H1 tag and then confusing search engines; thus causing ranking issues for your blog. You should use it at the top of your page to describe exactly what your page is about.

59. Backlinko on Keyword Research – Backlinko generates some commendable and practical visual guides on various SEO topics. This article on keyword research, written by Brian Dean, starts off pretty basic and alerts you on the importance of keywords, but goes on to demonstrate the best methods of searching for the right keywords, providing you with strategies and resources. You can also save the guide as a PDF and keep it nearby as an asset in your first campaigns; it includes compelling notes on the uses and limitations of Google’s Keyword Planner, and offers a few interesting alternatives you should keep an eye on.

Search is growing at a great pace and tools like these add on productivity like anything. Have been a strong believer of the Data Driven decisions and most of these tools help with the same in an amazing way!

Bottom Line: SpyFu is a well-designed SEO tool packed with metrics and features specifically geared toward sales, online marketing, and digital advertising. For all those categories of SMB users, it’s th…

Divorce Spells should be used in extreme cases for example if your husband has disturbed you a lot and you are tired of his tortures, you need a divorce but he is not giving you and thus your life had become miserable in such cased you may go for these powerful Spells can also be used to prevent a divorce, if there are people who are not happy with your happy family life and are trying different ways to separate you and so are insisting on a divorce then these divorce spells should be used to protect you from all such evil people so that you may have a very happy and secured married life.

Hats off to your detailing and intelligence. I thoroughly enjoyed reading the post, very informative and engaging. I was actually applying them to see the amazing results. I also found a platform called soovledotcom which actually pulls keywords from amazon, e-bay, yahoo answer, wikipedia, google and bing, but your illustrations here will certainly yeild superior results for organic seo & finding keywords.

Competitor analysis is a great way to gain insight and form a basis for a campaign. Ahrefs enables me to see who is linking to my competitors and what their top content is. Being able to see who links to my competitors will help identify what forms of links are working in that industry. Knowing what content has worked well for my competitors helps formulate content ideas that are likely to perform well.

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine’s search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you’ll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files13.

When redesigning your website, bring in an SEO marketer before you invest more time and resources in your site. Many new trendy website designs like parallax scrolling need to tailor to SEO best practices such as pagination.

Inclusion in Google’s search results is free and easy; you don’t even need to submit your site to Google. Google is a fully search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.3

The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are four negative (or black hat) SEO tactics to keep a keen eye out for, and how you can protect your site – and your business – from being a victim.

2. I also use Majestic as my main backlink spy tool, as well as domain authority checker (of course I also throw a lot of domains through Open Site explorer too). Majestic has one of the best indexes and a competitive monthly rate for their tools. I use it all the time to figure out how authoritative sites are as well as where they are getting their links.

I’ve separated the wheat from the chaff for all of you willing to learn SEO, and organized it in a common-sense list that will guide you through the steps. Below you will find some of the best free and paid resources for learning SEO. Grab a notebook, a pen, and start your online education!
Much like internal linking, it is important to link out to credible sources. By linking to other websites, you are telling search engines that you are giving a “vote” of confidence or passing “link juice” to that site. By linking out to external websites, you can show your audience that you are using credible sources. Some people believe linking to external websites can hurt a page because you are losing authority, when in fact it can actually help receive more traffic.
This series of posts isn’t going to teach you the latest trendy trick that probably doesn’t work anyway. The goal of these post is to help you build an SEO foundation and point you in the right direction for further study. Through the course of this series (part I, II and III) will look at 3 major aspects of SEO each covered in one post.
Google recently starting to roll out a new, extended ad type. The new ad type will include two headlines of 25 characters each, a full 80 character description line, and two URL Paths which are nothing more than the possibility to include up to two “ / “ after the display URL as long as it won’t exceed the character limit of 35 (e.g. example.com/Buy-Now/Promo).
SEO is not a set it and forget proposition. It’s an iterative process. You do what you can, measure the results, and continue to improve. You can’t SEO a site in a day or month. As with marketing in general, SEO is never-ending. It also changes daily and what works for one site may not work for another.
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..
Second, you’re going to take the unique URL they give you and share it with as many people as you can. They can be your friends, social followers, or your email subscribers. Basically any of your contacts.
One of the most frequent mistake marketers are doing. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. However, if the website has nothing but backlinks linking to the main page, it can raise a flag to Google. For this reason, you should also build backlinks to your other pages.
More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.
In most cases, the only ‘default’ parameter that will need to be changed will be the ‘limit of checked pages’, you want to ensure all potential URL’s are included in the crawl. A quick way to determine this to do a quick ‘site:youdomain.com’ search in Google:
Thank so much for posting some very outstanding suggestions. I am not clear on how to take advantage and or use the Broken Links on Wikipedia for my website, I am a business owner and perform some of my own SEO work but I am definitely not an expert.
164. Search Engine Optimisation – This eBook by Jacqui Carrell is ideal for SEO debutantes; it features a thorough introduction to SEO ropes, and touches on the essential points of keyword research (for organic and paid search), on-page and off-page optimization, link building, SEO for mobile, or how to track and measure the success of your endeavors. You can also find more related eBooks on Bookboon SEO, which is a very good ongoing resource.
Towards the end of 2016 I sat down and manually vetted 20+ rank tracking solutions and SEO Rank Monitor was by far the best that I came across. Any issues or questions that we have, Dawid is very quick to answer and resolve them and he makes the task of rank tracking very easy.
There are two types of SEO: On SEO and Off Page SEO. On page SEO is related to your blog design, keywords, content writing skill and more. Off page SEO is link building techniques. This way we can promote our blogs. Your article is really informative. It will be helpful. Thanks for sharing.
9. Link intelligently to yourself. When linking from one page to another on your Website, use your specific keywords or phrases. Don’t just use words like Home, Products, Contact if you can use Used Cars Home, Our Used Cars, Contact Used Cars.
1. Write Website copy for humans. Search engines are smart. They know what a real sentence, paragraph, and links should look like. Don’t keyword stuff your site or talk about the same things over and over again to try to beat them. It doesn’t work.
They also tell you your competitors automatically (this probably varies depending on your size), based on organic keywords. This is a great way to research strategy and brainstorm content ideas through competitor insight. It can also be helpful to filter their data by country for international SEO research.
I’m far from the most sophisticated SEO strategist in the world but it all starts with the content, and that’s where WordPress comes in. For each article I write, I aim to create the most helpful piece of content on the subject, because I know that’s ultimately what Google wants at the top of their search results.
Incoming links. These are links to your website from other sites. Social media can be very helpful in this, but also, having other quality sites linking to your content goes a long way to improving your ranking. Search engines will judge you by the company you keep, so your goal is to have quality outgoing and incoming links.
At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:
Brightedge or SEMRush are keyword monitoring and research tools, with SEMRush being an affordable option with a good feature set and Brightedge an enterprise level tool with a robust feature set. Both help you enhance content, meta data and track keyword performance.
If you want to get mentions (and backlinks) from sites like The New York Times and Forbes, you need to start rubbing elbows with journalists. And Muck Rack is an impressive PR tool that helps you quickly find journalists that cover your site’s industry.
This was a amazing article. First of all i would like to appreciate the effort that has been put into writing this. Every point is supported by lots of pics making it quire graphical and easy to understand. Moreover all the points mentioned were quite awesome and helpful.

Hi Freddy, Really it’s not only large post but also it has so much inform which can bring a success for any writer. It is really useful. While I search in Google about seo friendly content then I discover your awesome post. After that when I practically touch your post then I stunned really what a post ! It’s possible by a blogger ! But really learned we need spend so much time for writing a good article. Thanks a lot Freddy for sharing a great and advantage post for us.
Boostability was created in January 2009 with the idea of creating affordable and effective SEO services for the small business marketplace. This was a revolutionary concept because SEO companies in general have avoided marketing to small businesses because they were not able to provide an effective service for the budgets that small businesses could afford and they were not able to deliver a scalable service that was profitable. Boostability founders saw this challenge as a tremendous opportunity, they set out to do what no SEO company has been able to do, deliver cost effective SEO services that produce results. Our primary operation is to partner with organizations that service small and local businesses and who want to provide quality SEO to their clients.
I received thousands of emails from people thanking me for my inspirational and motivational words, telling me how much they were helped by them; and how gifted I was at writing about complex emotional issues. But I gave up my passion and life’s work for the financial stability afforded by SEO consulting.
If your website is beginning to grow in content, it may be a good idea to begin categorizing your URLs. If you have an overwhelming amount of content, Google needs to sort it out first. You can help search engines do this by creating a URL structure that categorizes your content. “www.kyleeggleston.com/children/identity-protection” is an example of an SEO-friendly URL structure. You may also notice the use of dashes in the URL. Search engines favor dashes over underscores. The reason for this is because underscores are considered ‘alpha characters’ and do not separate words. Dashes are word separators, but should still not be used excessively at the risk of looking spammy.
However, as our relationship with Google becomes ever more entrenched and complex (both as users and marketers) the list of potential factors that could be included in SEM expands. Let’s look at some of the major ones below:
Call us today at (866) 311-8812 for a FREE Consultation. our team of engineers are educated computer programmers and marketing experts with a minimum of bachelor degree in computer science. We will analyze the market in your area based on your services or products and tell you exactly what you need to do in order to capture 100% of the market in your area and beat competitors. We have a very aggressive approach toward marketing and bring new customers and clients to a business on regular basis and generate calls and leads for you, a lot of thought and care went into the making of this theme. don’t let your competitors take your customers and clients from you and call us today for a 100% FREE marketing analysis of your business worth $295. If you are a doctor please check our sister website Medical Optimizer.
Most search engines have an ad platform for search engine marketing. The most well-known (and effective) platform to use is Google AdWords. Bing Ads and Yahoo Search Ads are also both SEM platforms that you can use.
Until relatively recently, search engine optimization used to fall under the umbrella term “search engine marketing,” but both have become so complex that SEM and SEO now exist as two separate (but closely related) entities.
Hi there, I try to add this code to my htaccess file but it doesn’t work. my site starts to crash and say there’s too much redirects. can you please help? my SEO has decreased dramatically since Google changed the formula. Thanks!
Additionally, make sure it is easy to navigate through your site and find every webpage without having to dig through multiple pages. Accessible content is important and can easily improve the user experience. Adding interactive, clickable buttons and unique images can also help to improve the user experience. Sitemaps can be quite helpful in this regard.
The key concepts in SEO (credit to Search Engine Land Features Editor Vanessa Fox for the inspiration on this) are straightforward: relevance, discoverability, and crawlability. Relevance means keeping to a topic and helping the search engine understand what your site is about (ideally it’s about one thing in particular). Discoverability means telling the world about your site. The technical details and environment may have changed, but search marketing is still just marketing. Get your website out there, communicate with the online world and your users. And finally, crawlability means making the site accessible. Search engines regularly send out automated programs called web crawlers, and it’s these crawlers that will visit your site and try to understand your content. Help the search engine crawlers find every page on your site and make sure they can understand what they’re seeing.
Search Influence Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Search Influence. To learn more about us and manage and complete your brand description, please click here.
84. 9 Link Building Resources – If you’re to further perfect your link building techniques and find new sources and resources to improve your site’s link profile, then you should check out this very, VERY in-depth article from Quicksprout’s Neil Patel. As I’ve mentioned on other occasions throughout this SEO resources list, Patel’s articles are always not just extremely detailed, but very practical as well, providing step-by-step ways of achieving a given goal.
Nice list of seo tools. Google Analytics, Google Search Console and Semrush are my favourite ones from the whole list. I want to offer a good ranking tool called SE Ranking. It is a good alternative to Moz.
98. On-Page SEO Checklist – What’s better than a guide? A tutorial. And what’s better than a tutorial? A checklist! – which is what you get for free if you register with an account on the Webpage FX website. A book like this teaches you all there is to know and do about on-page optimization. Your reliance on tools for this task only works in the post-publishing phase, so it’s best to start off with all your on-page factors ticked off.
Using the Juice Tool, I can compare averages and standard deviations for specific URL groups. For example, I can create a list of the top 300 sites in an industry by using a variety of keywords, scraping and aggregating the results. Then I will look for trends and averages.
On top of this, users can also find metrics such as Domain Authority and Page Authority, which provide a numeric value that assesses the overall SEO health of a domain or page. Although Moz is the only paid tool contained on this list, it comes at an extremely affordable price compared to many SEO software suites and can be used to improve any web property from a local chiropractor to an industrial manufacturer. 
All kinds of marketers can benefit from a dialogue with a searcher; whether this searcher is facing a crisis, is in need of information, or is ready to purchase. If you aren’t in the search results when your customers or prospects are searching, then your competition is. You may lose that customer or prospect forever to any competitors who are present. Sound scary? You bet it is and billions of dollars in services and ad revenue are driven by the importance of search visibility: being in the right place in the search engine results pages at the perfect time.
SEO Powersuite is definitely one of the best all in one desktop SEO packages available for Mac and PC. Check your rankings, your competitors, backlinks and crawl your website. It’s a great tool for beginners.
Cool Feature: SEO Monitor takes Google Analytic’s data, mashes it together with your rankings, and helps solve the “(not provided)” issue. This is SUPER helpful for discovering keywords that convert well for you. That way you can put more SEO muscle behind those keywords.
If you want to get seen on the first page of search results, launch a paid campaign for your non-branded and branded keyword terms that you want to appear in search. Test and experiment with these to determine what keyword terms are working for you then integrate into your organic efforts.
Hi Reid, thanks for sharing your amazing list of seo tools. As Link builders we usually have to open a long list of urls in our browser. So to avoid the hassle I have developed an amazing seo tool – http://quickurlopener.com
Most people over look the importance of SEO and the affect it has on the increase of web traffic to a blog, however in this article you pointed out some of the most common mistakes that many new bloggers and site developers find themselves in. Was really a great read, thanks for sharing.
I’ve installed the SEOquake chrome extension and use it to spot checks domains while I am researching. Having SEOquake allows me to look at the health of a domain without any effort. As I surf the web, I can quickly see the PR and links of a domain, plus other factors.
The Microsoft SEO Toolkit combines quite a few different tools into one. Used together, it can analyze your site and provide recommendations on how to make your site’s content more SEO-friendly, including tweaks to your sitemap and robots.txt. Sorry to all of the Apple folks, this one seems to be Windows-only!
We at the Denis Ferranti Group have been a client for the last twelve months and have found the experience rewarding and effective. We have seen a significant increase in our web traffic as result of their efforts.
CRM of your choice – Using a CRM such as Pitch Box or Buzzstream to help you scale and streamline your outreach is absolutely integral in making a splash with promoting your content. In the past, I’ve covered how to scale your link building campaign with using a CRM or doing it manually with Google spreadsheets. Either way, if you’ve got an organized outreach plan, using a CRM will help you run a successful SEO campaign.”
Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. However, when you dive into the subject, it uncovers some interesting issues. How much of a role should keywords really play in SEO in 2018?
Long title? When you have a lengthy headline, it’s a good idea to get your keyword in the beginning since it might be cut off in SERPs towards the end, which can take a toll on your post’s perceived relevancy. In the example below, we had a long title that went over 65 characters, so we front-loaded it with the keyword we were trying to rank for: “on-page SEO.”
In addition to including links to relevant and authoritative sites in your content, Google looks at the language used in the hyperlink itself. By including internal links with text that is relevant to the page that you are linking to, and including your keywords, you are indicating what the content being linked is about.

49. Whiteboard Friday – Generally presented by Moz’s own Rand Fishkin, Whiteboard Friday answers the most common and pertinent questions from the Moz Community, as well as other questions SEOs have in general. While some of the episodes may tackle advanced, technical subjects, you can also find simpler concepts addressed, and very nicely explained by Rand.

In addition to the website internal links check, it analyzes the external links availability. If the site contains at least one external link with 404 error, it is shown in the report. The report contains a link to the page where 404 error was found, so you can fix it immediately.

Real time and specific tracking are huge benefits of SEM/PPC advertising that allow you to see exactly what you’re getting for every marketing dollar you spend, and obtain more leads. You can be more efficient with your advertising efforts, and translate clicks into revenue.

Matt Cutts, Google’s most visible search engine optimization guru, has said there are more than 200 variables in the Google algorithm. Don’t expect to find an explanation of all 200 here — because I don’t know them. (That’s why Google is full of Ph.Ds.) But I have helped a number of Websites get to the No. 1 search result. How? By following simple rules. What I have learned about Google, Yahoo, Bing, and other search engines over the last 15 years could fill my Starbucks Venti cup. Lots of so-called SEO experts will swear they know enough to fill a swimming pool. Don’t buy it — they’re overselling their expertise and even if they aren’t, you don’t need to know enough to fill a swimming pool. Search engine optimization is something every small business can do on its own with the help of a few simple rules.

Negative SEO can really hurt your business. The best SEO companies usually have a monitoring program for clients, to ensure they don’t run into any negative SEO issues. In this article, John Lincoln covers all the different ways you can be hurt by negative SEO.

We’ll start with your most important keywords: the ones you think you should be ranking well for or would like to be ranking well for. We’ll also look at the keywords your competition is ranking for, and if those terms make sense for you to target.

Pairing Alexa with other powerful apps in the market can help identify benchmarks and trends. The Alexa dashboard is also extremely customizable, making sure that it works wonders for you no matter the needs and requirements.

We have handled the online marketing mandate for thousands of businesses, enabling them to focus on their core business processes. We don’t specialize in any industry; we specialize in what we do – Getting new customers everyday.

Market Samurai – An old favourite of mine! Market Samurai offers a great platform for keyword research and allows you to focus on a keyword niche better than a majority of SEO tools out there. If you can learn how to properly use this tool, then it can definitely benefit your website. It also helps you build a link profile. Word of caution: Do not create too many backlinks that can cause you to look like you are using black hat techniques.

Regarding internal linking, i believe that in the case of two links pointing to an internal page, being one of those links in the group i mentioned above, they will considered only the one witch feed the algorithm with more information. In sites that have the menu before the content, it will be the second link. I think that’s the smart way for them to analyse all the links to better understand the destination page content. And they are smart 😉 .

For larger websites, the best SEO firms often need to be able to consult on IP based location detection and redirects. If you do this correctly, you can drive more conversions. If you do this incorrectly, it can be devastating to your technical SEO. Learn about this topic now.

Ahrefs – While Screaming Frog is my “on-page” tools, Ahrefs is my “off-page” tool. Ahrefs in my opinion has the best backlinks index on the web. allows you to take a quick glance or in-depth view of your backlinks, and it does a great job of it. I’ve been using Ahrefs.com now for almost 10 years, and they have never let me down!

SEMs need to be able to both capitalize on the increased traffic and keep the message consistent (using taglines and trademarks in ad copy is a great way to solidify branding across those channels). And more and more people are “showrooming” — visiting a store, looking at products in person, then searching online for the best possible price.

The header tag, or H1 tag, should only be used once per page. One of the biggest mistakes blog owners make is overusing the H1 tag and then confusing search engines; thus causing ranking issues for your blog. You should use it at the top of your page to describe exactly what your page is about.

Bing Webmaster Tool is designed to help an individual find traffic, discover why people come to their site, improve the site and the areas of the website that should be expanded. The Bing SERP checker can assist you to get listed in Bing search results. Knowing why people come to your site can help you understand what you need to focus on to increase traffic. Bing SERP tool can also assist you to improve your site easily and know the areas that need expansion.

4. Invest in SEO tools: Tools like Moz, Search Metrics, Raven SEO Tools, Deep Crawl and others help you to identify problems and offer suggestions to fix them. Set up actionable reporting. Establish routines to address problems. Each tool has unique advantages. As a consultant, I recommend using a combination of tools for e-commerce SEO.

If you do any kind of reporting – whether for clients or yourself – SEO Tools for Excel can save you hours of time. For example, if you track data in Google Analytics, it can instantly be exported to an excel document using the tool.

As we alluded to earlier with regards to keywords, be sure the topic on the page matches the message in the title tag and meta description. If a page does not meet the user’s intent, odds are your page is optimized poorly or for the wrong topic.

Site speed is one of the many important factors in search rankings. Fast loading sites can easily outrank slower websites. While you are spending a lot of time improving your content strategy, give some of that time to improve your site speed.

GuestPost Tracker is a giant database of 1000+ websites that accept guest posts. The tool also allows you to track sites that you’ve submitted to. Their sales copy emphasizes that the sites on their list are not part of a PBN. I took a look at a few of the sites in their database and they looked legit.

Deserving of a standalone mention however, is the fact that Google Search Console is THE ONLY place where you can see if your website has received a manual action.and that’s where you can request reconsideration if you’ve fallen foul and have put in the effort to clean things up.

We’ll discuss findings with you and resolve any issues we identify. You’ll also be guided through the process of using 301 redirects so URLs from your old site redirect to the appropriate URLs on the new site. This helps you avoid 404 errors and bolsters your website’s SEO strength in the eyes of search engines.

I have seen hell lot of websites these days about internet marketing and seo stuff. But, your site is awesome and this is the best in terms of what you have. The content you publish is right to the point and brings hope for a newbie. I discontinued many websites 2 years back and I am starting a few again. I am daily browsing through a few websites by creating alerts related to seo and stuff like that.

It is always a good idea to take a step back from your computer and ask yourself: “Does this appear natural to me as a visitor?” Remember to tailor your SEO practices around human visitors. If you focus too much on what the search engines like to see, you will probably end up making a mistake. Avoid these mistakes by staying true to your White Hat SEO strategy. If you build it right, they will come.

Out of the box, WordPress is a pretty well optimized system, and does a far better job at allowing every single page to be indexed than every other CMS we have used. But there are a few things you should do to make it a lot easier still to work with.

Great write up Neil. I just recently came across your SEO tool here on quick sprout. I personally use Authority Labs for rank tracking and Monitor Backlinks for staying on top of incoming links to my sites and competitors and from there it’s shoveling the data into ahrefs.

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Click on ‘Search for new keyword and ad group ideas’ and enter the main keywords you want to target. You’ll then get a list with keywords suggestions based on what users are searching in Google.
Google Analytics is the best tool to understand your organic traffic. You can use it to monitor your organic traffic performance and allows you to compare to past performance. Once you notice any major differences to your traffic, you will most likely want to move on to another tool to find out what is causing the changes.
Great tips. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. So this information is very useful. Thank you for sharing it.
Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content.
Off-Page seo does’t means Link Building, well let Me share My Personal Thoughts here, I use Q&A to help seekers and get visitors, I write articles on educational sites and redirect visitors to my website, I use community Forums like Inbound, apsense, warrior Forum, growth hacker, entrepreneur etc where I find Like-Minded people, I use yahoo answers.
However, as our relationship with Google becomes ever more entrenched and complex (both as users and marketers) the list of potential factors that could be included in SEM expands. Let’s look at some of the major ones below:
In May 2017, Google issued a warning against excessive guest posting on questionable sites: “When Google detects that a website is publishing articles that contain spammy links, this may change Google’s perception of the quality of the site and could affect its ranking.”
Another area to optimize for on-page SEO is the alt text for images. Alt text is used by search engines to better understand what the image is. Alt text is an important ranking factor for image search, which can help the overall organic visibility of the page. Optimize the alt text by using relevant text and keywords for each image. If you are using an image that is related to your content,you can use keywords from your research. Do not stuff the alt text field with keywords that are not relevant to the image.
It can hook directly up to your Google Analytics account so you can set up a spread sheet and once a month update it to pull all the key data want for your website, such as visitors and conversions.
Even though some people argue that “keywords are dead,” they still playing a very important role in any effective SEO campaign.With Long Tail Pro, you can find relevant keywords with more effectiveness. The data this tool provides is really accurate.
It is necessary that a website has enough backlinks. But those backlinks need to come from good sources so as to maintain the sanctity of the website. I also agree with your point regarding social media. Having a strong social media presence also helps in link-building.
Without a caching plugin, WordPress is pretty heavy on database calls. This quickly slows down your site to a crawl when you’re having a good traffic day. And that’s just when you want things to be fast!
I’m doing SEO for several projects these days and all are on the first page of Google. But, here you mentioned forum commenting with links in signature and blog commenting with links as a black hat, or in simple terms, they won’t do any good! I have been doing 10 blog commenting and 5 forum posting everyday for all my 6 projects. Am I doing spamming? Then why is it not hurting me? I think there must be something which I don’t understand about SEO.
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The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first need to determine where your website stands among the others online.
This is a great article. I always forget about subdomains. This is something Im going to be experimenting with shortly. If a website is fully optimized, are could tags truly useful? Im curious your opinion. Thanks.
1. One underrated software option for SEO pros on a budget (or smaller agencies) is Advanced Web Ranking (AWR). It has big dog functionality and a variety of integrations with Webmaster Tools and Analytics at a lower price point.
The caveat with placing the robots.txt file at the site root is that dispatcher flush requests may clear this file out and URL mappings will likely place the site root somewhere different than the DOCROOT as defined in the Apache HTTP Server configuration. For this reason, it is common to place this file on the author instance at the site root and replicate it to the publish instance.
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.
Some keywords will remain static, but others may change based on trends, news, events, or your own promotional efforts. Regular monitoring and A/B testing  identifies the terms that most effectively convert people into customers or prospects, the cost and competition for each keyword, and the terms your competitors are using and succeeding with.
Full link audits can get pretty cumbersome and expensive for the client if they have a large number of linking domains. But a quick link profile can help us decide if a full audit is needed in the first place.
By relying so much on factors such as keyword density which were exclusively within a webmaster’s control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[13] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.[14]
Rival IQ allows me to do competitor research for clients quickly. I can enter a list of domains and in a couple of hours or less, Rival will pull in their MozRank, Domain Authority, number of backlinks, top keyword rankings, and key on-site SEO settings.

Search engines reward you when sites link to yours – they assume that your site must be valuable and you’ll rank higher in search results. And the higher the “rank” of the sites that link to you, the more they count in your own ranking. You want links from popular industry authorities, recognized directories, and reputable companies and organizations.

Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics. more

At Ignite we are experts at off-page SEO. In this article, we cover how you can increase your external links and get ranked higher. With these strategies in your back pocket, you can expect higher domain authority, more traffic and better rankings.

Make sure that your content delivers what promised in the title. If for example your title is “How to lose 15 pounds of fat” make sure that your post provides an accurate description (or steps) that someone can follow to achieve the desired result.

Not sure, Roberto. Wikipedia has a ton of internal rules that’s I’m not super-familiar with. As I said in the post you’re better off targeting other (non-Wikipedia) sites that are linking to that dead resource.

If you have an app, Google Analytics for Mobile is useful because you can take advantage of all of these features as they pertain to people who view your site on mobile platforms. Geo-tracking is much more relevant in this scenario and can improve your local marketing campaigns.

Hi Matthew I am unable to understand the performance of search console as it gives total wrong kw position. it shows good hopes by showing ur kw in good places when the actual kw is not in the space even. I know exact is not possible but it should at least give average position correct.

In this PRO seminar, you’ll learn how to use content and traditional media relations to get on the first page of Google results for your priority keywords. We’ll also share how to build brand awareness and increase your domain authority, as well as what to include in your content map to continuously generate new ideas. more

Although this is not officially part of the Google ranking algorithm, it is something that can improve the presentation of your pages in the search results and this means higher click through rates and more organic traffic.

It can be impossibly frustrating to put a ton of time and money into building your brand and its site, only to realize that you aren’t even ranking on the first page yet…or the first three pages, for that matter.

“Securing your identity online is becoming a difficult task as technology advances. Nobody is safe, not even your children. Thankfully, new child identity theft protection services have begun to show in the marketplace.”

As a Better Business Bureau accredited business with an A+ rating, a Google Partner and a member of the Inc. 5,000 list, SEO Inc. is not a search engine optimization company that you are going to want to ignore. This San Francisco-based firm puts a focus on using advanced search engine optimization techniques so that it can help its clients rise to the top of the search engine rankings on Google, Yahoo!, Bing and more. Additionally, you can talk to someone from SEO Inc. to find out more about other valuable online marketing services that might work well for your business.

There are a lot of what people call the best SEO tools out there. So, you have to do your research if you want to get the right tools. Don’t be fooled by marketing and find out what other people have to say about the product before putting money into it.

Nice post. Creating valuable content and promoting your web page is very important. Also, having fast site speed is important to SEO. Google ranks this pretty high in the search engine ranking factor.

EpicBeat analyzes successful content in your industry and tells you what tends to work well. For example, the software told me that popular content around the topic of “link building” tended to be video or infographic based. And list posts also tended to do well. Pretty cool.

Worth reading Kunle. Your post contains great points for businesses looking to reach a wider audience. I’ve been wanting a solution from a very long time. I have also stumbled upon an e-guide which was pretty informative on online marketing tips & techniques for beginners. With your permission I would like to share the URL of the link: http://goo.gl/S3ooK5. Hope others would benefit from this guide.

Accumulating a lot of backlinks in order to rank high in Google has become a bit of an “old school” practice. Getting to rank on Google very seldom has to do with the quantity of links anymore, it depends much more on topical depth of your content. My old friends at MarketMuse (covered here on SEMRush) ran a phenomenal study with Neil Patel analyzing 9M+ words of content where they outlined a great example of Magnifymoney.com with 1.5K backlinks outranking getrickslowly.org with 31K backlinks because their topical depth coverage is much better.