SEO Best Practices

An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.
When was this information originally published? It just says when it was updated and that could have been correcting the spelling of one word for all we know. And there’s no dates on the comments. So hard to tell how old the information is.
105. 15-Minute SEO – Short, but very to the point and actionable dictionary dealing with several factors of SEO, on-page optimization and link building. I recommend it because it grades every factor by importance and influence, alerting you on which practices are positive, null, or may have a negative influence on your optimization efforts. Pay attention to outdated relevancy however – this one ranks the keyword meta tag as a positive factor, when it is actually null or even damaging to your SEO efforts.
Track Your Content Strategy ROI. Because the Content Strategy tool is integrated with HubSpot’s reporting tools, companies can measure each topic cluster’s influence on generating traffic, contacts and customers. This helps focus more time on high-impact topics actually that increase ROI.
Hi Brian, Awsome content as ever! I’m very interested in your idea of creating an ‘uber’ resource list or expert roundup post i.e. linking out to lots of to other authorities in my niche within one post. But should you always create ‘no-follow’ links to these authority sites to prevent juice from passing to them? And similarly if you sprinkle a few outbound authority links in other posts should they all be ‘no-follow’ or do you think big G ignores ‘no follow’ these days?
Lancer Media Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Lancer Media. To learn more about us and manage and complete your brand description, please click here.
We at the Denis Ferranti Group have been a client for the last twelve months and have found the experience rewarding and effective. We have seen a significant increase in our web traffic as result of their efforts.
Screaming Frog is superb at scraping a site, much like a search engine would. It runs it’s rule over all links and pages of the website offering data on Status Codes, Page Titles, Meta Descriptions, Robots Meta Data and put it all into a filterable spreadsheet.
Bonus: Archive.org Way Back Machine – Stick with me on this one. I’ve been using this recently to find old & forgotten versions of clients websites to clean up redirects on old/valuable landing pages. There were a few clients who had no analytics data before 2015, but had a website with multiple iterations since mid-2000. This helped us find a ton of opportunity to bring back value to their website and increase referral traffic!HMU if you need anything else -Drewhttp://www.seerinteractive.com/about/team/andrew-meyer/https://twitter.com/AndrewMeyer8″
Great list but I’m with Ryan Stewart “Tools are made to automate processes, not services.” We see far too many “cookie cutter” reports which pretend they are a substitute for SEO when they are nothing of the sort.
Before your website goes live, you need to select a URL. Also known as your domain name, it’s the address that visitors will type in to find your site. Like the giant sign above a storefront window, it’s one of the first things visitors see when they come to your site. That’s why it’s also the first place Google looks to understand what your site is about and decide how to rank it. It’s also important to make sure your URLs are clean and beautiful. This means no special characters, no hashbangs, no page ID. You get the point. 
Branding is more than just logos. Think about icons like Apple or Coca-Cola. Seeing that brand, you know what you’re getting, and with whom you’re dealing. Branding defines who you are and what you stand for to the client.
I do also use AHrefs if I really want to double-down, so to speak, on backlink research for a site and ensure I am getting the most available links to a site (after I have looked at Majestic data, of course).
The tools I use most often are Majestic (for historic link reports at the beginning of a project), SEMRush for quick keyword research, Advanced Web Ranking or Pro-Ranktracker for checking rankings on a few sites, Clicky for real-time website stats, Google Analytics for quick traffic analysis. I also use a couple of different tools for spidering a site and checking syntax.
16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.
If you’re an e-commerce brand and you’re not using Instagram, now is the time to start. Based on Instagram’s early success with shopping features, they are starting to roll out to thousands of businesses that sell apparel, jewelry, or beauty products.
An added benefit of this SEO tool is that it works on any device, including tablets, computers and phones. This can be especially helpful if you are frequently away from your desk and don’t always have time to view reports on your computer.
The formula for the most successful SEO is a strong mixture of science and strategy. At Arcane Marketing, that’s our bread and butter. No one knows it better, and no one does it better either. We’ve been able to prove many times over that we’re the best SEO company in the business. To add to reasons why you might need us: We’ve been in the business for close to a decade and the only way we’ve done that is by knowing what our clients need and helping them achieve those goals. We’ve seen it all from the SEO strategies that worked 6 years ago, to what modern SEO looks like today; as well as content marketing, link building (link acquisition), social media marketing, and reputation management. So, where is all of the traffic going that should be going to you? Someone is getting those visitors, and we want that someone to be you.
For me, there are six essential types of tools for managing SEO, so I thought it would be helpful to share my favourites in the categories below. Do let us know in the comments if you think of different categories of tools or services that are better than the ones I recommend.
6. Build a sitemap page. Building a sitemap helps search engines discover every page in your website. The best sitemaps list the pages in your site along with brief keyword-rich descriptions of the page. If you have too many pages on your site, create as many sitemaps as you need and make sure they’re linked together.
The permalink (or URL), which you can normally alter in your CMS even after it’s been set automatically, doesn’t necessarily have to match the headline exactly. Google has stated that you can use three to four key words that you should put the most important keywords first.
Google has been experimenting recently with the number of character spaces they allow brands in their titles and meta descriptions. Although the increased length has not been universal, the brands that do receive the additional space have been noticeable. The meta descriptions have more lines and stand out on the SERP. These brands now have more space to use keywords to match user intent and show why their site is the superior choice to the others on the SERP.
For starters, my team has more than a decade of experience successfully ranking local business websites on Google’s first page (for ridiculously difficult terms too). If you know anything about Dallas-Fort Worth, it’s a highly competitive market, both offline and on.
There is limited real estate for the top positions in organic search results. With the amount of content on the web today and the number of competitors you have, it can be hard to get in a top position, even despite your best efforts. If you’re a new business or an existing one trying to build your online presence, SEM/PPC advertising can get you in front of highly targeted customers.
Using long-tail keywords may be more efficient to this end, since website visitors searching long-tail terms will often be more qualified. In other words, you’ll bring in the right type of traffic — visitors who convert — by using long-tail keywords.
This was a amazing article. First of all i would like to appreciate the effort that has been put into writing this. Every point is supported by lots of pics making it quire graphical and easy to understand. Moreover all the points mentioned were quite awesome and helpful.
Text Tools is an advanced LSI keyword tool. It scans the top 10 results for a given keyword and shows you which terms they tend to use. If you sprinkle these same terms into your content, it can boost your content’s relevancy in the eyes of Google. You can also compare your content to the top 10 to uncover LSI keywords that your content might be missing.
Define it as you may, link building is an art which requires multiple aptitudes, including knowing how to approach others in your industry, and where to find them. The following resources detail all the tactics of earning or acquiring links in order to boost the visibility and authority of your website.
For your SEO project, you will be assigned a team of experts (we call them Digital Analysts) whose experience spans this range of industries. Our Digital Analysts’ insights into your search traffic and search visibility will help you achieve your goals, as no two clients have the same needs from SEO.
While the paid version offers much more insight into the details like specific links identified to a website, Ahrefs is one of the best free tools available if you need information on the health of an overall link profile and are not a volume user.
137. SEOmastering Forum – Another resource that might steer you towards useful information and discussions. However, I wouldn’t recommend the Marketplace category, since gray and black hat tactics are often discussed and contracted there – practices Google badly frowns upon, and which you want nothing to do with.
Learn how looking at the ways people find and use your web site can give you valuable insight into your marketing campaigns, your page content and your products. Our Analytics articles cover topics like why you should be tracking your analytics, which analytics programs to use and what you should be doing with the data you gather.

Here is SEOWorker’s unique feature. They teach you about SEO in addition to showing you the SEO data that matters. Within each analyzed category, the report provides a detailed discussion, and often a video (ft. Matt Cutts).
Google’s tools are often overlooked by new SEOs. And, I get it – you want the shiny new third party tool that promises the earth. But, some of the most established SEOs I know use these tools to form the backbone of their campaigns.
Secondly, I select another Google tool, namely Search Console formerly known as Webmaster Tools. It’s the only way to look behind the curtain and get an idea of how Google sees your website. You get notifications about manual actions taken against your website, see which keywords your website ranks for, and much more.
Be relevant. If visitors arrive on a product page for the latest Apple iPhone, you should also suggest other relevant products, based on the cost, quality and persona of this buyer. The latest Google Nexus might be a similar product, but a loyal Apple acolyte may never buy it anyway! Measure and optimize product suggestions.
Check My Links on steroids. Like many tools, LinkMiner check for broken links on a page. But this free Chrome extension also shows you how many links the broken link has pointing to it. Uber helpful for broken link building.
If you feel uncertain about how to fix an issue Site Audit has identified, you can share the results of your audit report with anyone – like an SEO expert, webmaster, the IT department or even your social media community – to see if they have any suggestions.
SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design (“white hat”), and those techniques of which search engines do not approve (“black hat”). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[46] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[47]
I thought that the only way to get backlinks was through guest posting and commenting but after reading this article, I am just so happy because you made it look like there are many ways for us to do it and we are only limited to our imaginations.
Finally, great and actual list of seo tools. Personally, i’m using ColibriTool and it’s worth to be mentioned as seo / internet marketing tool. They have competitor finder, keyword-research, Google Analytics integration and more.
Google Analytics is the de facto analytics software, and the only tool for checking lots of data – but I find I log into my Clicky account more than I do GA these days – if all I want is a quick and dirty analysis of a page or keyword. Brilliant tool.
Optfirst Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Optfirst. To learn more about us and manage and complete your brand description, please click here.
Wow.! My new site needs some SEO and a search for backlink techniques brought me to this article. A pleasant surprise! Because your instructions are so detailed you have made these techniques to be easy…. I thank you.
What does that mean? If your website is not mobile friendly, you will enjoy worse rankings than mobile friendly websites. Your readers will also know your site is not mobile friendly long before they get to your homepage, which reduces your click-though rate.
SSL – Google will roll out major changes to the way non-https sites are handled in Chrome in January. Make sure to switch to HTTPS before Google Chrome start to show a security warning for HTTP pages when a user visits them.
HubSpot’s blogging frequency benchmarks show a clear picture that the more often you post, the more traffic you get. Not only does that get you more traffic, but it obviously adds more indexed pages and therefore, more leads.
Many marketers like to compare organic SEO to public relations or “earned media” because there is no guarantee of success, making the ROI on earned media (including SEO) a challenge to predict and sometimes a challenge to measure. In both SEO and PR, marketers have the option of hiring internal staff, bringing in consultants, or using an outside agency. The same options apply for paid search marketing.
Keyword research identifies the terms that are currently the most relevant to your business and the most profitable for your marketing campaigns. They have a direct impact on campaigns, including:

Most importantly of all however, when a change is announced, don’t just sit idly by and assume it won’t affect you. Listen to what’s happening and how the industry is responding before using this information to implement changes to your own content marketing and SEO processes.

I love your blog and have watched and watched and …. all the videos . (its driving my wife crazy lol) and now I’m in information overload. I probably suffer from analysis paralysis. I’m confused and keep jumping from one thing to another without actually accomplishing anything concrete. So I thought I would ask here Do you need all the tools in this list? or could you give me a list of what I need in my toolbox for maximum results. Thanks in advance

Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research.

This post isn’t just for SEO professionals. We did a survey last year about what roles the readers of this post played in their organizations. Over half of our respondents indicated they’re responsible for more than just SEO for their companies, with many splitting their time between Search Engine Optimization, Paid Search, and Analytics. Does that sound like you? Knowing what to tools to use and when can keep your schedule manageable so you can tackle that list of tasks that all fall to you.

Excellent post I really like the methods you mentioned above for finding keywords (reddit, wikipedia, and facebook) your so right Google Keyword Planner is great for measuring keywords, but it is terrible for Finding keywords!

Google Search Console makes sure your content is accessible. Resolve malware or spam issues immediately to keep your site clean. Use the service to submit new content for crawling or remove content you don’t want to be shown in search results.

Hey Brian, long time reader/ first time poster just noticed a small typo in section 11 of this blog post, “However, because the author of this page used to care about his site, he was able to land links to his site from authority sites like Livesrong:”

When it comes to social shares, we are finding that they are binary when it comes to rankings. They don’t necessarily boost your rankings with more of them, they only validate links coming to your site. In other words, it’s a trust factor to justify links coming to your site.

We’ve seen a shift from a consumer standpoint in regards to how consumers find those which they do business with. Even within the healthcare industry, a patient is likely to perform a search online for the nearest treatment center and will look for online tools in order to identify whether their provider is covered by their network, or if they need to travel towards another healthcare provider. This shift is expected to continue into the foreseeable future with the emergence of mobile devices.

Deserving of a standalone mention however, is the fact that Google Search Console is THE ONLY place where you can see if your website has received a manual action.and that’s where you can request reconsideration if you’ve fallen foul and have put in the effort to clean things up.

When you need high-quality, crafted content that will boost your search engine rankings, then you should contact 180fusion. Consistently ranked one of the top SEO agencies today, 180fusion is able to perform SEO like no other business. Based in Los Angeles but serving companies nationwide, 180fusion drives brand awareness and increases business sales by increasing rankings for industry-specific searches and words. Furthermore, 180fusion knows its way around SEO for businesses of any size, whether that is enterprise, small business, or even eCommerce. An impressive list of clients including Lexus and Century 21 have seen increased rankings from 180fusion, supporting the evidence that their services are top-notch.

Google Analytics allows you to review online campaigns by tracking conversions. You can set up goals for lead generation, specific page views, or file downloads. Google Analytics will show both high-level data and detailed data for those users who like to drill down farther.

To tell Google and the other search engines that your site has been updated, you can use XML Sitemaps. Our Yoast SEO plugin contains an XML Sitemap module by default that you just have to enable. Go to Settings → XML Sitemaps and enable the XML sitemap (if it isn’t already on):

While social media is not yet an SEO ranking factor, and it will probably not be in the coming future, you can use social media to do SEO. Use Twitter and Google Plus to outreach bloggers and build a relationship with them.

This should be pretty simple and straightforward – especially since you’ll be able to Google to find the answers to your questions. They should be able to furnish you with a list of clients and customers that they have assisted in the past, and you should be able to fire up Google to see whether or not they have been successful in “ranking them” for the given keywords.

At WordStream, we eat, sleep, and breathe search engine marketing. Whether you’re a newcomer to paid search marketing or a seasoned professional, we want to provide you with everything you need to succeed at search engine marketing.

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

Any good search engine marketing firm will keep their eye on penalties. This is one you need to be aware of. In this article we discuss the new interstitial penalty that is now live in Google. However, there is also another penalty coming out soon. That is called the mobile first penalty. Our SEO firm has specific strategies for dealing with this issue. For example, we recommend using responsive design if possible, fast pages, utilizing AMP and having a navigation that links to all your pages. These are recommendations that come straight from Google and our knowledge. While mobile subdomains and vary http header will still be options, their technical configurations may change.

Every single client you get will, for the most part, need variations in your SEO services. So getting a clear picture and systematic approach to how you will be handling the client services is vital. Mapping areas that need to be worked on like, On-Site, Images, content, video, backlinks, anchors, etc are necessary.

If you were just starting out you could use the Market Samurai trial for all of your keyword research and to make a complete plan of attack. You could use the free trials of BuzzBundle and Mention to drive your first traffic. You could use the free tubetoolbox trial to build your YouTube audience etc

“All of these positive elements factored combine for a type of website that Google wants to rank highly in the search engines. If the user finds the website beneficial, you can bet Google will as well.”

38. SEO That Works – Brian Dean is the type of author that produces a lot of quality, valuable content, and I have referenced to several resources offered by him throughout this list. Here is his course on SEO, which is unfortunately closed at the moment. However, I recommend joining the waiting list, so you can be among the first getting access when classes are resumed!

Alongside the expansion from traditional marketing endeavors towards a more digital and online approach, a number of industries which have often relied on traditional marketing will be making plans to expand their online presence over the next 10 to 15 years. Businesses within the healthcare and financial industries are searching for new ways to reach an online audience.
Regarding internal linking, i believe that in the case of two links pointing to an internal page, being one of those links in the group i mentioned above, they will considered only the one witch feed the algorithm with more information. In sites that have the menu before the content, it will be the second link. I think that’s the smart way for them to analyse all the links to better understand the destination page content. And they are smart 😉 .
This post is extremely helpful to any blogger who want to hit at the top for some keywords or want to rank their pages from last pages to first page. subscribe your emails and will try to keep in your touch. Keep it up Brain 🙂
To have higher chances of getting knowledge cards with your website, you can structure your website in Google Webmaster Tools and tell Google more about your website layout. To get started, simply click on ‘Search Appearance’ and then on ‘Structured data’.
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As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
Hey Matt you really think Spinnerchief is clunky in comparison to TBS? I’ve read on BHW that allot tend to give more credit to Spinnerchief for its updates and features.. I’ve been wanting to ask you about this since I found out about Spinnerchief. I haven’t made up my mind on which one to get yet because of this. A post on this would be awesome.. I’m sure other BHer’s would enjoy that also.
Well, according to this study from Advanced Web Ranking (which I’ve trotted out before when discussing how to dominate Google) shows that on the first SERP, the top five results account for 67.60% of all clicks and the results from six to 10 account for only 3.73%.
Hahahahaha @ the inclusion of SEOP.com on that list. I can’t even tell you how many times I’ve been coldcalled by those guys who would claim they worked for Google and that they would guarantee #1 on terms that were so low traffic and low competition that untrained chimp could rank within 24 hours.
Elsner is a top-notch web development, mobile app development and digital marketing agency based in Fremont USA. We offer Magento development, WordPress development, Ecommerce web development, mobile app development, professional SEO services, digital marketing services and much more..
Despite the laundry list of features, it’s pretty darn easy to use. Just enter a few keywords to find blogs in your industry. Then filter by Domain Authority and last post date to whittle down the list to bloggers that are worth reaching out to. You can also reach out to them (and track your results) within the platform.
Short articles that don’t bring anything new to the table can get your website penalized by Google Panda. Also make sure you are not covering the same topic too many times, or your site may start to look like a content farm.
Ever hovered over a tab on your browser? That short phrase that pops up under your mouse is the title of the page. While the description is not visible, it too is very important for search engines! In fact, the title and description are among the first things Google uses to determine your site’s rank. Plus – once your site does show up in a search results page, web surfers will read your title and description to learn what your site is about and decide whether or not to check it out.
I’ve only recently starting following you – this is a really awesome list you have put together. Would you say these are for churn and burn sites only, or when used carefully, can they be utilized for a long term SEO campaign?
Thanks very much for your answer Brian, but for the first technique, i tried to find a dead links for keyword i want ranked, but when i want to edit link and replace it by mine, i didn’t find how it can work.
I purchased a copy of SEO Powersuite to have a play about with and for review purposes, and I like it. I reviewed its stablemate Website Auditor above, which is bundled with Rank Tracker in SEO Powersuite, and I like that too.

One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update.

A couple of tips on testing: Don’t look to prove your argument (mistakes are as directional as successes); and make sure you’re gathering enough data to accurately identify trends. Depending on your testing budget, you may want to involve a third party (we prefer Optimizely) to set up quick, precise iterations.

This was one of the awesome posts I’ve ever read but I am stuck with a query. I aim to target good keywords in the beginning of my title tag so they rank well. But now I am going to start writing “How to” guides. But then how can I target the keyword in the title tag?

Awesome list of tools here, I will definitely bookmark this page. I seriously wouldn’t mind paying for a comprehensive seo analysis tool, but most I have found are too expensive at this point, especially when just starting out.

With Google’s fondness for fresh content and how much of an impact the freshness factor is having on organic SERP performance and visibility now, we’re freshening up “older” content pieces on a regular basis for both clients and for our affiliate sites and seeing a pretty dramatic impact on rankings.

You should use a few accurate keywords describing the page as well as your own brand name. Only use relevant keywords though, and the most important thing to consider is that although you are formatting for search engines, you should write for humans.

Reviews are a good way to learn a little more about tools that are on the market. What you want to find are detailed reviews that teach you a lot about what the product is like and what to expect from it. You don’t want to waste time on something that is not going to give you the best results. If you find reviews, make sure they are as recent as possible. That way, you know they are about the latest version of the tools because sometimes you’ll notice that tools get better or worse over time depending on who is updating it.

Another unique aspect of the Keywordtool.io is that you can utilize it for keywords from Google, Bing, Amazon, YouTube and the App store. Keywords are always the soul of your online marketing, and this has helped me get some superb and profitable search terms over the years.

Search engine optimization is a rather straightforward strategy, but it is one that is often misunderstood. Quite simply, people are using the Internet to search for your company or what you have to offer. That is why it is vitally important for you to show up at the top of the search engine results. If you are not showing up at the top when somebody is looking for what you offer, you are losing that customer to the competition.

Google has recently depreciated their guidelines for crawling and indexing ajax websites. In this post, we teach you how to deal with this large technical team. These are the official recommendations from our SEO firm.

Moz Keyword Difficulty Tool – Some might argue against it and by no means is this tool definitive, however, validating the feasibility (https://moz.com/researchtools/keyword-difficulty) of the keywords in your keyword research can help you stay focused on entities and topics that you’re more likely to rank for.

To build out and run campaigns, I rely heavily on Hubspot and its COS. WIth Hubspot, you can easily build out landing pages that convert, add awesome content to your blog, enhance on-page SEO and optimize social campaign planning.

DOWNLOAD hundreds of PREMIUM SEO and web marketing softwares updated 2016 for $10. These softwares are worth a total of tens of thousands of dollars. You can use these softwares to increase traffic to your site. Save thousands of dollars on Marketing!

Social media and SEO often don’t come up in the same sentence, but Hootsuite recognizes the importance of a holistic campaign that includes social platforms. Monitoring social with Hootsuite helps you keep track of customer feedback about your product, services and web presence; this makes it easier to improve operations or build on current successes.

My first car was a battered 12-year-old Volkswagen Passat. It broke down countless times and each repair was expensive for the poor student that I was. In a bid to reduce the escalating repair bills, I started to learn how cars worked by reading, researching, and asking others to teach me a thing or two. After a few months, I knew about carburetors, fuse boxes, alternators, and even how to replace a car’s kick-starter. It saved me a fortune. I then only used mechanics for major engine beyond my basic scope.

Search engine optimization (SEO) is the art of ensuring your webpages are pushed to the top of relevant search results, but the process can be long and arduous if done manually. SEO tools help automate the process, whether it’s determining which keywords are the best to strategically target, how many backlinks you’ve established on other websites, or even the SEO health of your competitors’ webpages.

If your site serves lots of static content (like blog posts or product landing pages) across multiple pages, consider implementing it using AMP48 (Accelerated Mobile Pages). It’s a special flavor of HTML that ensures your site stays fast and user friendly, and can be further accelerated by various platforms, including Google Search.

Recovery from manual penalties is far from straightforward, so you should be very careful when removing links, de-indexing pages etc. If in doubt consider employing the services of an experienced SEO consultant.

When it comes to finally choosing the SEO tools that suit your organization’s needs, the decision comes back to that concept of gaining tangible ground. It’s about discerning which tools provide the most effective combination of keyword-driven SEO investigation capabilities, and then on top of that, the added keyword organization, analysis, recommendations, and other useful functionality to take action on the SEO insights you uncover. If a product is telling you what optimizations need to be made to your website, does it then provide technology to help you make those improvements?

3. N.A.P. Hunter – A free chrome extension that quickly finds duplicate local citations in Google and lets you export them to a CSV. https://chrome.google.com/webstore/detail/nap-hunter/ligeiippheclogiddffemogcgpjmieao?hl=en

Each tool is really excellent for SEO at different stages of the campaign. Screaming Frog is my go-to for crawling sites. Having an exportable workbook of the meta data is step one for any technical analysis and I believe campaigns fundamentally begin there.

3) Link Research Tools – This is a great tool to use to find low quality backlinks that may be penalizing your website and to create a disavow file for Google. LinkDetox is a subset of this tool and is also available standalone. This tool can be pretty pricey, so if you need to run only a few reports, I have seen a few people selling audits using this tool for $5 to $15 on fiverr.

While we’re on the topic of duplicate content, let’s talk about a problem many site owners run into when they first launch a blog or articles section: duplicating their own content via the use of tags and archives.

Ahrefs is a tool that has made a lot of progress over the past year. They started off as a link tool which I always liked but there new tools such as the keyword explorer and content explorer have saved me tons of time. I give them props to the direction they’re going and I’m looking forward to more great updates from the Ahref’s team.

These keyword suggestions are a treasure of information. Google autocomplete suggest keywords based on how often a keyword is used for the search. This means that the top most results are the most frequently searched terms on Google for that particular keyword.

2) Ahrefs – An obvious choice, but still had to mention it. I’m sure you’re well aware of the power of Ahrefs and don’t need me to elaborate too much, but I’m particularly interested in the new tools and features that they have implemented recently. I think they’ll prove to be very useful.

CRM of your choice – Using a CRM such as Pitch Box or Buzzstream to help you scale and streamline your outreach is absolutely integral in making a splash with promoting your content. In the past, I’ve covered how to scale your link building campaign with using a CRM or doing it manually with Google spreadsheets. Either way, if you’ve got an organized outreach plan, using a CRM will help you run a successful SEO campaign.”

Google Keyword Planner / Trends / Webmaster Tools / Analytics / Sheets — Must-use tools for all SEOs. Find and research keywords (Keyword Planner) and identify trends (Trends). Identify and fix website issues (Webmaster Tools). Analyse how many people are visiting your website, who they are, and where they come from (Analytics). Gather, process, and analyse all kinds of SEO-related data (Sheets).

Great post. I know most of the stuff experienced people read and think “I know that already”… but actually lots of things we tend to forget even though we know them. So its always good to read those. What I liked most was the broken link solution. Not only to create a substitute for the broken link but actually going beyond that. I know some people do this as SEO technique but its actually also useful for the internet as you repair those broken links that others find somewhere else.

53. Vertical Measures – Although these webinar broadcasts can get quite specific and niche-oriented, you can also find easier to approach subjects, like link building strategies and creating content marketing plans. They also come with downloadable slides.

I have read the entire post and it took me around 50 minutes to read and understand it thoroughly. I must say well researched, and very useful information submitted. After all we work for Google I would say and we need to change our seo strategies that we are following right now. Very useful.

Raven Tools – The best part of Raven Tools is the ability to have all of your reporting in one location. Whether you are managing 2 or 20 different projects, Raven Tools can simplify the reporting process.

This process allows you to always have an incredibly natural backlink profile throughout the link building process. Because of this, you can build links as quickly or as slowly as you feel comfortable with and your profile will always look good to the big G.

For the purpose of this article, when we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections…

Thanks Brian for these useful tips, all traditional link building techniques like forum posting, directory submission etc. are out dated and not effected so I hope this techniques will be helpful to get powerful backlinks.

For traditional SEO, this has meant some loss of key real estate. For SERP results pages that once had 10 positions, it’s not uncommon now to see seven organic search results below a Featured Snippet or Quick Answer box. Rather than relying on PageRank algorithm for a specific keyword, Google search queries rely increasingly on ML algorithms and the Google Knowledge Graph to trigger a Quick Answer or pull a description into a snippet atop the SERP.

Properly Uploading: Especially if you’re using WordPress, images can come out looking very wonky (or not show up at all) if you don’t upload them correctly. Check out this article on common WordPress errors if you have any issues.

AMP and ranking 0 are two newer strategies, and thus, they offer massive opportunities for websites to beat out competition. Our SEO services include strategies that help clients migrate their website to be AMP ready. We also help them rank 0, which plays into Google assistant optimization as well. If you want to be on the cutting edge, this post is for you.

Increasingly Google is serving results to users based on their location. This is particularly important to businesses out there in the real world who ned to catch a searcher’s attention just at the right moment, i.e. while walking down the street, on their mobile and looking for somewhere to eat.

There’s been a movement on the web for a while now that’s called the “You comment – I follow“. They want you to remove the nofollow tag off of your comments to “reward” your visitors. Now we do agree, but… That get’s you a whole lot of spam once your WordPress blog turns into a well ranked blog… What we do advocate though, is that you actually follow your visitors! Go to their websites, and leave a comment on one of their articles, a good, insightful comment, so they respect you even more.

2. Moz or Ahrefs – Slightly different but same idea – Toolsets for competitive information and deep dives into your own site. I love the Competitive SERP tool that moz does where you can see a breakdown of authority and links from people ranking on specific phrases.

With multi-user account support, your team can work together on projects, or you can outsource tasks to the virtual assistant. It’s a project tool for SEO agencies or one man operations. You can assign projects to specific people or attach different permission sets to each user based on their tasks. This increases the efficiency of your organization.

76. Link Building Tactics – This must be the motherload of information on link building. There is no way of describing this article/guide without seeming exaggerated, so I’ll leave it to you to discover just how resourceful it is. I thoroughly enjoyed how well structured the article is, giving you pointers on the difficulty of each tactic, the time it to accomplish it, and even the link value of every strategy. Kudos, Jon Cooper!

Thanks a lot for sharing your valuable insights with us. SEO definitely requires a little bit of work beyond keywords. Great point, I like the example you’ve used to illustrate it. good stuff. Nice content. I enjoyed reading this thoroughly. you have done a great job on this blog.I am impressed with your work.

SEM is not just for businesses trying to reach a national scale. Due to its targeting features, Search Engine Marketing works great for small businesses that want to reach local customers conducting research or interest searches via the internet. Local search is on the rise, and SEM can help you take advantage of it.

It is packed with innovations starting from editing reimagined workflow and simplifying your editing tools. The features of this software are smarter, powerful, yet more accessible and more intuitive than ever before.

10. Create an XML Sitemap. Search engines love them. You can build a quick sitemap for your Website using XML Sitemaps Generator. Upload your sitemap where your front page (index file) is located, then just tell Google, Yahoo, and Bing where it’s located at (http://example.com/sitemap_location.xml). A quick way to do this is with a robots.txt file…

The most important SEO tip for 2016 is to focus on your audience, Shepard says. “In the past, it was about marketers trying to promote what they wanted people to see. Today it’s about delivering what people actually want to see that will give you an SEO ranking boost.”

I revisited this post after receiving your recent email newsletter. I am glad I took the time to come back and revisit a post I had already read because it brought back some ideas I had forgotten about for a project I am working on.

Nice list of seo tools. Google Analytics, Google Search Console and Semrush are my favourite ones from the whole list. I want to offer a good ranking tool called SE Ranking. It is a good alternative to Moz.

There is major competition in this field, so effective link building is absolutely critical in order to move the needle and get our clients the results they want (e.g. top 3 rankings for highly competitive local keywords).

Every day search engines are learning new algorithms and it’s becoming very hard to rank on the first page. For that reason I have gathered this 5 Best SEO Tools for SEO in 2018 These SEO tools are recommended by industry experts, I hope you will find this post helpful.

Breadcrumbs are useful because they can help users and search engines to find their way around a website. That said, breadcrumbs that are dynamically generated to show the precise path a visitor has taken to reach a page are generally ill-advised. They can be confusing to users, and if handled incorrectly can result in problems with duplicate content.

Start testing with Progressive Web Apps, or PWAs, with the new mobile-first index. PWAs will deliver a mobile site if a user comes to your site from their smartphone tablet. Major brands like The Weather Channel and Lyft are already testing this, and you don’t want to get left behind. PWAs are beneficial to brands that drive revenue through ads. They are an excellent alternative to AMP.

“PageTraffic has been #1 in helping us optimize our rankings across different search engines. We have been extremely satisfied with their overall services as they have surpassed our expectations. Their services are both cost-effective and outstanding. We continue to expand our business relationship with PageTraffic and would be happy to recommend them to anyone who is looking to improve their SEO rankings. ”

As a result, in-depth keyword research is the key to running a successful search engine marketing campaign. You’ll want to run your campaigns targeting the exact right terms…or you’ll miss your target audience.

Ahrefs — Industry-leading all-in-one SEO tool. Use Site Explorer to check backlinks, Keywords Explorer for keyword research, and Content Explorer for content research. We also have a Rank Tracker and many other tools. The full list of tools and features here.

Search engines are a fantastic resource to get visitors to your website. Unfortunately, helping search engines find and rank your website for inclusion in it’s listings is challenging. Like many online strategies, there are tricks and tasks that you can use to improve your results. However, similar to social media marketing, you can spend an inordinate amount of time on search engine optimization.

Location or placement. Let the product featured on the page stand out and shine. Give it space. Don’t clutter it up with other suggestions. Don’t waste your best location on products that don’t sell and are not popular.

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

For one-to- one outreach, I would incorporate something like HubSpot’s Sidekick or Yesware, just to add some tracking visibility. For mass outreach, I’ve recently been playing around with Mautic, which is a self-hosted open source email marketing platform.

A significant number of searches performed each day are through mobile devices. Many studies over the last 6 months identified that the number of searches using smartphones is steadily increasing especially when it comes to making online purchases.

Check My Links is free and is of great help in building great links. It is capable of checking multiple pages of your website at the same time without slowing down. The best part of Check My Links is that the tool not only looks for the links on a page but also highlights the valid links so that you know which one to use

How to gain visibility on SERPs for local law firms As the world goes online, professionals like lawyers, accountants, and dentists discovering that not as many potential clients are walking through the door and more are searching for them …..

Chrome Developer Tools — Google Chrome’s built-in web page debugging tool. Use it to debug pagespeed issues, improve web page rendering performance, and more. From a technical SEO standpoint, it has endless uses.

Great post. It’s crazy that some firms benefit just because they can afford to be on some list. There’s no way a smaller firm could afford the fees that are associated. This obviously doesn’t mean that they don’t do good work. Reading client testimonials and case studies is a much better indicator of trust.

If all aspects of your content, UI and marketing have a core customer focus you are unlikely to go wrong in 2017. Focussing on dwell time, user experience, quality relevant information, mobile experience and user journeys would be a good start!

Glad you liked that one. It’s one that’s a bit more on the hit or miss side of things, but when it works, it’s awesome. The name also helps the technique (and by proxy you), more memorable in general.

To pull 20 e mail id’s it has taken me 5 hours, I have sent individual e mails to people in my niche, exactly simple and friendly mails the way you explained but haven’t received a single reply in last 4 days.

One the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we’ll be focusing on the ad auction in Google AdWords.

Search engine traffic originates from voluntary, audience-driven search behavior. This means the visitors from a search results link (or otherwise engaged in search results) have not only selected your content (link, image, video or other format) from among your peers, but chose the search query that resulted in your content (ad or organic) being shown.

Studentdiary.net is a blog for bloggers and student who need to find out about making a site and getting their business or Talent on the web. Established by Shivam Mishra in January 2018, Our main goal is to help the students and other people to get Interesting and unknown fact Everything on our web page is free So enjoy and acquire knowledge Visit Again at – studentdiary.net and stay up to date Thanks

10. Google Crawling, Indexing & Ranking – This document from Google Webmaster Central answers the most common questions, and more, about how the search engine crawls, indexes and ranks pages and websites. If you’re keen on learning SEO, start from the bottom, by understanding how search engines work – particularly Google’s. With a solid basis of how Google search works, you’ll be perfectly prepared to tackle difficult SEO decisions. You might also want to check out this technical SEO guide to crawling, indexing and ranking written by Paddy Moogan, for a slightly different approach, and some extra info. While Google’s guide above may be more focused on informing webmasters in general, Paddy’s guide takes the SEO’s point-of-view.

Anytime you are stuck or need answers, jump into SEO communities to ask questions. Google’s Webmaster Forum offers the largest SEO community on the web. Another good community is the Webmaster World Forum. Others I recommend are Moz’s Q&A Forum, SEOChat — which is where I started learning about SEO, SEO Round Table, and Search Engine Watch Forum.

The experts love SEMrush, but will you? Take the tool for test drive and decide for yourself. I’m giving all my readers exclusive access to a free one month trial of SEMrush Pro. You’ll get access to all the tool’s powerful features. Grab a free account, download the 10,000 word playbook below, and learn how to master the top rated SEO tool. If you decide the tool is not right for you, cancel any time before the 30 day trials ends and you won’t be charged a penny. 

I have an authority site in Mens Health niche about 100 pages.These Pages have no obls.How is the best way to optimised on page seo this content?Have to begin give some outbound links from each page,or the best practise is to concetrate to specific pages that send links for ranking?….thank you

For example, we committed a lot of time and resources to this piece on employee management for a client. The design is essential to the article – it brings the content to life.We see significantly higher Optin rates, share numbers, and backlinks to this type of content than we do for regular long-form blog posts… even ones with custom design images throughout.

Julian Sakanee is an online marketer with 3+ years of experience. He shares his knowledge on his blogs Blogging Aid and AffiliMarketer, along with the several other blogs he contributes to. You can also find him sharing some of the best content on Twitter.

When conducting keyword research, incorporate queries that are more relevant to voice search. Now that Google voice search is available in 30 new languages, it is available to more than 1 billion people worldwide. Voice search will continue to become more important with Google Answers and the mobile-first index.

2) Advanced Web Ranking – This is a ranking checker. I like this tool because it is cloud based. When I was choosing this, I looked at several competitors and I like this the best due to different formats of reports it offers. I specifically like the fact that one of the report views offers competing website reports, which if you do reputation management it can be configured to show results for positive and negative sites on one page with color codes. If you run an agency, this is also great as you can give your customers direct access to only their own websites.

By the “make an example campaign” I meant an example campaign on a shoe string. And the blueprint would be more of a time schedule where I showed day-by-day when to active the trials on which tools to get the maximum out of them. Hope that made a little more sense. I realised that the Ultimate Guide to Tiered Backlinking shows an example campaign. But the On-A-Shoestring-campaign would be great ;o)

CanIRank is an up-and-coming SEO SaaS solution that uses machine learning to inform your SEO research—long story short it is a fantastic tool. While I still use other tools like Ahrefs and SEMRush, when it comes to on-page optimizations and in-depth keyword research there isn’t anything on the market that can touch CanIRank. If you are trying to rank for highly competitive keywords it’s an absolute must.

Be sure that your image matches your content. The content surrounding your image should be closely related to what your post is about. The image should be related to your anchor tags, image URL and ALT tags. When these criteria are successfully employed, you help search engines confirm that you are not spamming about that your image is of high-quality and relevant to your keyword.

You now have the keywords people are finding you for in the results pages where you rank below #6 The fact that they clicked on your result proves that they found your result interesting: see if you can optimize any of those terms so you’ll rank higher than a #6 average rank: use the Page Analysis in our SEO plugin to improve the page, improve the copy, ask others to link to you, etc. Be sure to read our article about cornerstone content as well.

Ranking Monitor checks Google, Google Mobile, Yahoo, and Bing daily for your position. This includes for which keywords you are ranked, how your competitors are ranked, and how your rank changes from day to day.

This could be the style and language you use or the way you approach topics. You might write articles that are longer and more detailed than your competitors, or you might differentiate yourself by simplifying and summarizing complicated subjects.

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Studies show that a visitor expect a website to load in no more than 2 seconds. If it takes more than 4 seconds, users usually lose patience, and the chances of clicking the back button are increasing with every second of delay.

Really great helpful SEO tools these are. Very useful SEO article for anybody who want to be a SEO professional and who want to take SEO service for their webstie. These all are great parameter for measuring SEO. SEO related another tips and topics are here http://www.oathseoservice.com

As mentioned before, these are just a few of my personal favorite tools. That’s not to say there aren’t others out there that will do the same job, however, I’ve found these are the usually the easiest to use and most powerful. If you want to have a look at a few more, here is a more extensive list of Small business SEO Tools.

If you have ever been concerned to build links for fear of a penalty, or just felt like you were guessing when you were choosing your anchor text for each link, then SEOJet should really help you get back on the link building wagon.

Since upgrading, the Search Analytics report has become incredibly valuable in seeing not only impressions, but clicks and CTR on organic keywords. It counts raw clicks (vs. sessions in Google Analytics).

Google Search Console is imperative to get info on indexation, crawling and keyword data straight from Google that you can’t get anywhere else. It gives you greater insight about your site’s SEO and how to improve.

ClickDroid is a tool to track metrics from multiple platforms in one place. Multiple dashboards can be created easily by dragging and dropping the widgets. Be it a Sales Dashboard, Marketing Dashboard, SEO Dashboard, IT Dashboard, Client Dashboard, Finance Dashboard or anything else that could be thought of.

While they offer effective organic marketing strategies, VJG is able to handle a wide variety of projects including unique web designs, developing specialized platforms, and creating mobile applications and websites either for in-house use or aimed at clients and partners. We work with online marketing experts around the world to not only ensure a higher standard in professionalism, but to also ensure those working on our online marketing projects are experts within their region and line of work.

Shoplet aimed to enhance their website design and structure to provide a better customer experience and drive increased conversions.To achieve this they utilized Google Analytics insights and Google Website Optimizer experiments.

At Search Engine Watch we have covered this topic back in 2014, but much has changed since then. We’re going to take a slightly different tack with this one. Instead of looking at what major organisations and websites define as SEM we’re going to look at what could possibly be encompassed by the term SEM.

SEO or the search engine optimization is a way of making sure that your website fulfils all the essential criteria like content structure, keyword incorporation, appropriate back links, meta tags, image optimization, page speed optimization, etc. so that your website has an increasing visibility across the search engines and the technique has proved to be immensely effective over the years. SEO is certainly the best way to optimize your website nowadays. It’s certainly one of the most effective types of Digital Marketing techniques. To be more precise, relevant content, relevant keywords and relevant backlinks can certainly help your website make it up to the top. At Bthrust, we care to comprehend the requirement of our clients to the best and in fact, this has always been our greatest strength which has subsequently helped us emerge as the best SEO Company in Singapore with an extremely brilliant track record. We certainly can help you find the most powerful marketing strategy for your business.

LTP pulls keywords from Google’s Keyword Planner, but it uses an algorithm to calculate ranking potential for each keyword (on a scale from 1-100). Since your keywords either set you up for success or failure, this is invaluable information.
At Arcane Marketing, our experts utilize keyword research to understand how your website can be found by the people who are already searching for your products or services. It’s a simple fact that in order to be found online, you have to rank in the search engines. But you may be asking yourself, “How do I rank for keywords?” Well, to put it simply, in order for the search engines to rank you for a specific keyword, that keyword has to be used in the right places and in the right ways on your website. It’s also important to understand that you can’t just rank for any old keyword and expect to get good, qualified traffic coming to your website. That’s why we help our customers conduct in depth keyword research.
85. 50 Link Building Strategies for eCommerce – Link building still is one of the most important aspects of SEO because it brings the highest growth on site authority and targeted traffic. In this awesome resource, you find 50 dedicated strategies for building links on eCommerce sites. While it doesn’t go very in-depth with explaining how to apply each practice, it is a good article in amassing such a diverse array of practices that you can choose from, and which you can learn more about from other sources, or simply by practicing and finding out what works for you.
Web design isn’t just about visual appeal. You need a specialist e-commerce Web designer who’s experienced and will work as a team with your SEO consultant, analyst, conversion rate optimizer and others. You must give them space and budgets to act as experts.
It’s worth bearing in mind that Google have significantly changed the way that they list websites with the introduction of a new feature called ‘Google Places’. ‘Google Places’ are business listings that appear before the rest of the search results. This change means that not only do companies need to employ methods of ensuring that your website appears in the general rankings, they also need to make sure that you show up in ‘Google Places’. It may be worth asking potential UK SEO company how they deal with this relatively new development; those who have never even heard of it, are obviously best avoided!
Hi Kevin, first of all thanks for the great list. I already knew some great SEO tools, but there are always new tools to discover (I really did not know the Schema Creator, will save me a lot of time and headache!)
I’d add one thing to number 5: Writing good copy is crucial not just for your Title/snippet, but for your whole page, especially your landing page. You want people to stay on your page for a while and (hopefully) even navigate to other pages you have. Google looks at bounce rate and where they go after they hit your page. Learning to write good copy can not only increase conversion (if you’re selling something) but make your content more impactful and engaging. cheap shopping in soho are free books at most libraries or online to help.
As we’re 2 months from 2018, take a look at your content strategy. Focus on providing your users with a large amount of fresh content that’s valuable. Also, give your users what they want to consume, not what you want them to consume.
You also don’t sign a contract. Unfortunately, SEOs often use contracts to squeeze more money out of you. Since you don’t sign a contract with me and my team, that means you can leave at any time and for any reason.
A key benefit is the ability to schedule re-crawls / re-fresh data which tracks progress and issue resolution. It is especially useful for clarifying and targeting issues for development teams, and outputs ready-made reports for clients.
I read the other day on Google webmaster a well known Japanese website owner who was complaining about getting penalized, so everybody wrote something, none of these” wise guys” mentioned to this business owner that his website was suffering from keyword stuffing! So make sure to use max 3 keywords which you want to drive in sales or generate leads.
In the following guide, we will introduce the most important SEM campaign types and share best practices that have been developed after advertising and testing more than 10,000 campaigns, in more than 20 countries, and more than 25 industries.
An outreach tool. I love data, but I know that building lasting relationships with the sites – be it other bloggers, competitors or anyone else – is better for your long term SEO. You can recover from a penalty. You can’t recover from bad networking.

Link bait is the content relevant to your site which grabs attention and persuades the visitors to create hyperlinks to your site. It is possible to generate a lot of links to your site if you can appear on the homepages of individual sites.
Not surprisingly, on page website optimization begins with keyword research. You have to know what words and phrases people search for in your industry so that you can strategically target those keywords. The simple truth is that if the words and phrases that people are looking for aren’t present on your site, the search engines won’t include your web page in the SERPs for those keywords. What does that mean for you? It means that you may be missing out on highly qualified search engine traffic.
Tracking is a word you’re going to hear a lot when you start working with any company in the digital marketing industry. That’s because companies like Arcane Marketing know that we have to track both positive and negative changes that occur in a wide array of KPIs so that we can understand exactly what is going on with your website and online traffic. For example, we will likely track information about your website traffic like traffic sources, unique visitors, repeat visitors, bounce rate, and conversions. Tracking these numbers helps us understand exactly what your customers are doing while on your site. We use Google Analytics to track all of this information and more so that we can understand what needs to be done to help your website become better and more useful to your customers. These tools help us find and fix problems that we wouldn’t know about any other way.
Qeryz is an as-you-go microsurvey tool that helps you know what you visitors are thinking. It’s a Conversion Rate Optimization tool that helps you direct your marketing and product efforts to what your market needs and thinks. Try it here – it’s free.
When it comes to finally choosing the SEO tools that suit your organization’s needs, the decision comes back to that concept of gaining tangible ground. It’s about discerning which tools provide the most effective combination of keyword-driven SEO investigation capabilities, and then on top of that, the added keyword organization, analysis, recommendations, and other useful functionality to take action on the SEO insights you uncover. If a product is telling you what optimizations need to be made to your website, does it then provide technology to help you make those improvements?
The tool will then analyse all of these links to find which links can be emulated from the link building software that you own. Once complete you’ll get an entire list of links that you can play with in the right hand column:
Ask their clients how long it was before they saw an increase in search engine-related business. Find out if they were satisfied with the level of communication the company gave them. Did they follow through on all the promises they made from the start?
I like with what Ana Hoffman said that you don’t need many tools to run a successful SEO campaign and Jennifer Horowitz uses her brain. After all a good SEO strategy is about understanding human psychology and strategy. That said, my fave tools are Long Tail Pro and Buzzsumo but my focus is more on content SEO than anything else. Just scrolling the results on Google to strategically analyse the search results for a given topic or keyword is one of the best things you can do to determine how you can create a more superior piece of content and reverse engineer popular content.
White-labeled reports help you visualize your data. Using your logo and company colors, you can build customized ranking reports, keyword reports, link reports, analytics reports, and more. Schedule reports to send to clients or create them on the fly when you need them.
Hotjar.com is really great for analysing your UI. You can record your visitors interacting with your pages, create heatmaps, conversion funnels, and it’s really easy to use. I’ve personally used both those tools and gotten really great insights.
I’m kind of cheating a little bit with this one, as technically it’s a freemium product. However, I’ve found it offers enough information to be useful as it’s free incarnation. It scrapes your site and tells you of any inefficiencies, even offering checklists to complete. A great tool to get an overview of your site and competitors.
This allows you to see if PR opportunities, or link building opportunities, are going to be worth your while. Even though the whole Do Follow vs No Follow argument is still up for debate, knowing what you’re getting yourself in to never hurts.
Do evil people steal your content? It’s possible for them to outrank you. To proactively prevent this, Kill Duplicate scans the web for content thieves. Cool tool but needs some UX work (confusing UX and some of the copy is in French).
Make sure all your pages have the rel=canonical tag directing search engines to the main page. Rel=canonical tags reduce confusion when another site scrapes your content, ultimately creating duplicate content.
Spending an hour or so putting a few keywords http://www.klkntv.com/story/37622080/news UberSuggest can be a great way to help fill up the advertorial calendar for the weeks and months to come and it’s something I do with some clients to try to unearth blog post ideas for their site or find new keywords to target.
Going incognito mode in the web browser ensures that any customized search data that Google stores when you sign in is left out. Going incognito mode can be helpful to see where you rank on the result page when searched for a specified term. I regularly use this method to track rankings of my website and also to make sure that I don’t get left behind in the race for the top spot.
Klipfolio is a highly useful and designed to help in many aspects of your business, like emails, digital and social media marketing among others. It is also a great search engine optimization tool and is an SEO traffic key performance indicator by the name of Alexa. It is an excellen for monitoring the traffic that your website receives organically and using ads.
Google doesn’t like to find broken links on your site. If you have a link that points to an external source that source no longer exists (ie, it’s a 404 error page), it’s not a good user experience. It could also mean either your linked source wasn’t effective or worthwhile enough to stick around, or you don’t update your content frequently enough to keep it relevant. These aren’t good things. Take the time to occasionally comb through your old material and find any links that are broken; then, replace them with more modern, live equivalents. There are tools that can help with this, such as Screaming Frog.
SEMRush – This has slowly overtaken all the other tools I used to use as my first/main go-to. The ability to setup dashboards/projects is a great way to find quick wins for new clients & their expanded keyword set rivals the rest. I love this for competitive insights (where we don’t want to track specific keywords) or researching potential clients coming through BD.
Remember, we only show organic traffic; a website/web page may have more traffic from other sources (e.g. referral traffic, PPC, etc). We also tend to underestimate organic traffic, so this should only be used as a rough estimate.
First, your website content should be directly related to your company, your products or services, or your industry. By developing content that focuses on who you are and what you do, search engine bots can quickly learn what your company does and how it applies to specific search queries. This allows the search engines to correctly index your content and present it to searchers who want or need what you have to offer. This typically includes using targeted keywords in strategic ways and places so that the search engines can understand what a given piece of content is about.
Finally, Moz helps me keep track of all of my keyword rankings. While not a tool, I can’t stress enough the role of great content in an SEO strategy — it’s the biggest factor to a successful campaign.
A solid backlink explorer. Link’s are where the real SEO results are at, especially for the longevity of your site, so being able to see where people are linking to, from and who it’s worth contacting is priceless.
I purchased a copy of SEO Powersuite to have a play about with and for review purposes, and I like it. I reviewed its stablemate Website Auditor above, which is bundled with Rank Tracker in SEO Powersuite, and I like that too.
87. Link Building Strategies (Your SEO Squad) – Link building will be one of the most difficult aspects of SEO that you must handle, so the more learning resources you can get your hands on, the better. I recently came across this wonderful guide on link building written by Matt LaClear, which takes your through all the basic steps of link building, and beyond. Learn how to place your first links on all assets owned by you, then move on to heavier stuff like earning links from strong domains and industry influencers. And if you’re really keen on learning link building and managing it for yourself (as you should), then I also recommend purchasing Matt’s ebook on Link Building – a small price to pay for real, enduring wins.
hey bro i have a credit card so some of the tools u r saying need it to even offer me trial so can u make a list of tools that can help me out totally free in link building and other things. Please man help me out .
Excellent post Lia, rich with useful content. Allow me to add that S.E.O can be addictive, once you start getting results so I would advise on wearing gloves…so to speak. Or perhaps I have an addictive personality, because I fell into it boots and all and loving every moment! Learned quite a few new tricks from your post, and I’m off to my own Blog.
Over the 19 years, I’ve been involved in the development of websites with a $1 Million budget, or no budget. I believe there are four simple steps that will impact the success of a website (especially SEO) 1.Planning
A reliable and easy-to-use rank tracking tool. The cheapest plan tracks 250 keywords, which is more than enough for most businesses. And for those of you that do Local SEO, Authority Labs tracks Google+ Local results too.
If you have always faced troubles in understanding and deciphering analytics data, Google Data Studio is for you. It is easy to use tool which can help you in converting challenging to understand analytics data into easy to understand reports. The reports so generated are not only easy to read, but you can even share them with your clients in the form of charts, bar graphs and so on.