SEO Best Practices

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.

Quality links have emerged as one of the most crucial component of search engine marketing. Stay miles ahead with our customized and creative link building strategy that assures better rankings and higher qualified traffic. Know more about Penguin Safe Link Building Services

Interstitial Ads: Google has confirmed it may choose to penalize sites that display interstitial, full-screen ads (below) to users on mobile devices. So be careful with interstitials—particularly those that block users from reading content as soon as they hit your page.

These are definitely some good tips! I’d also like to suggest Copyleaks as a plagiarism detector. I had a problem a few months ago where I found out a website was scraping my content and it was bringing down my Google rankings and I had no idea why it was happening for months. Now I’m immediately notified if my content is being published elsewhere the moment it happens.

Impactana is like using a souped up version of BuzzSumo. It’s still in beta so there are a few bugs here and there. But this is shaping up to be a winner. Cool Feature: “Buzz vs. Impact”: Buzz shows you content that’s hot in the short-term (based on likes, shares etc.). Impact tells you if a piece of content has performed over the long-term (based on backlinks, comments etc.).

It’s always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster.

Screaming Frog SEO crawler – This is a PC-based site crawler tool for experienced and professional technical SEO and web developers. You can use it to find technical and user experience issues on a website. Beginners can glean a lot of information from it too. This is, in all my years’ experience, my favourite technical tool. This is a paid yearly subscription and well worth it.

So now that you know what not to do, what is the right amount of keyword density? Many SEO experts on the web today have collaborated together and have come to the conclusion that an optimal keyword density is between 1 to 3 percent. This rule of thumb should help ground you and your content writing style. Of course you want to include your keyword in your page copy – but do it organically through the process of your writing. Find a solid middle ground that sounds good to you and people in your industry, and you should be OK. And again, it is always to investigate your competitors and potentially emulate their successful writing style.

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

To include the category, you select “Custom Structure” and change the value to /%category%/%postname%/. If you previously had ?p= as your permalink WordPress will take care of all the redirects for you. This is also true if you change from /%postname%/ to /%category%/%postname%/. If you change from any other permalink structure, you might want to consult our article on changing your WordPress permalink structure and the tool that you’ll find within it.

Schema Markup: One of the ways to help search engines understand the context of your content is through the use of structured data markup. In simple terms structured data is a way to annotate your content so that crawlers can index your pages better.

This article has been kept up to date with the best practices for WordPress SEO since early 2008. The goal of this article is to let all the info of all the different articles we wrote about the topic, here and on other sites, fall into one big piece: the ultimate WordPress SEO tutorial.

Google Analytics is the de facto analytics software, and the only tool for checking lots of data – but I find I log into my Clicky account more than I do GA these days – if all I want is a quick and dirty analysis of a page or keyword. Brilliant tool.

Screaming Frog is a desktop software which not only crawls website and compiles a list of SEO related data, but also provides complete statistics, which can be used by the SEO experts to troubleshoot the basic SEO issues and improve your Google rankings.

127. AWR Studyr – Shamelessly self-promotional, but objectively worthy of being on this list, the AWRStudyr plugin for Chrome created by our devs at Advanced Web Ranking, should be part of your free toolkit whether you’re an SEO, or a web developer. The plugin allows you to verify web pages for keywords, see if it’s mobile-friendly, check the meta description, and get a bit techier with pagespeed insights, HTML5 errors, social shares, mixed content, and more. It’s definitely useful if you want a quick glance over your website or your competitors.

It also has many other features including Sitemap Generation, Backlink Quality checks like Tool Summary, Linking domain, finding toxic links, etc. As you can see, it provides a plethora of features.  It is also great for “spying” on your competitors with its Competitor Backlink Spy feature.

180. PubCon – This is one of the longest-standing digital conferences in the world, with a tradition going all the way back to 2000. It takes place in infamous Las Vegas every year, but don’t let the location fool you – this is as serious as it gets, as high-quality as it gets. With over 130 participating countries, one can be sure to learn the latest from the best, on topics like social media, SEO, digital advertising, and more.

The objective of (SEM) is to drive traffic to your website with the intent of converting those visitors into customers. With SEM, it is important to have your business site listed near the top of the search engine rankings since very few internet users will actually look at search results beyond the first couple of pages. SEM can be divided into two categories: organic and paid. Both are important.

So let’s say you’re a CMO, and you want a debriefing on where SEM stands. Here are seven things you need to know right now (hat tip to 3Q Digital Senior Director of Client Services Ada Pally and old friend Susan Waldes of Fivemill, who put together a webinar on this very topic):

Majestic’s link data is great—they have a larger database of links and it’s updated on a regular basis. Majestic’s campaigns feature is great, I can keep track of certain sites associated with one particular client that I’m working on.

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It’s also being smart about splitting those sitemaps up into smaller bits, so Google only has to fetch one new XML “sub”-sitemap when a post is published, because the other sitemaps haven’t been changed, using the date modified options.

Google’s free service helps take the guesswork out of the game, allowing you to test your site’s content: from simple A/B testing of two different pages to comparing a whole combination of elements on any given page. Note that in order to run some of the more complicated multivariate testing, you will need adequate traffic and time to make the results actionable, just as you do with Analytics.

1) KNIME – It’s an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. As far as tools are concerned, it’s a jack of all trades. I wrote about how it can be used for http://searchwilderness.com/semantic-keyword-research/”>semantic keyword research.

Victorious SEO was founded to help business owners win the battle of search engines. The world of search engine optimization is filled with mediocre agencies who promise everything and deliver little. We set out in 2012 to change that standard.

A pro-level tools suite designed for digital marketing agencies. Raven Tools probably has the best site auditor tool I’ve ever used. And unlike most site audit tools, Raven shows you EXACTLY what you need to do to fix any SEO issues that your site has.

The local search landscape has becoming dramatically more competitive in 2017. Google is starting to show more ads, and their stakeholders want to see cash flowing in from local search result advertising placements. More than 50% of all consumers Google their local business before visiting, so Google is now tailoring to that marketing channel. It’s important in 2017 to consider putting together a local AdWords campaign that targets the area or areas your business serves. Being first in Google is the organic results no longer means you are first – it means you are #5 or perhaps number 6. Be sure to reconsider the value of an effective paid local search strategy in addition o your organic strategy.

Gauge details about number of visitors and their country, get a site’s traffic history trended on a graph, and more. The toolbar includes buttons for a site’s Google index update, backlinks, SEMRush ranking, Facebook likes, Bing index, Alexa ranks, web archive age and a link to the Whois page. There’s also a useful cheat sheet diagnostics page to have a bird’s view of potential issues (or opportunities) affecting a particular page or site.

Search engine marketing is about gaining visibility on search engines when users search for terms that relate to your business. For most companies, ranking highly in search results isn’t luck – it’s a result of solid effort in one or both categories of search marketing:

If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.

If you’re a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though — a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.

In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats. For instance, if you’ve got a brick-and-mortar store, marking up the opening hours allows your potential customers to find you exactly when they need you, and inform them if your store is open/closed at the time of searching.

On the flip side, remember that any message you don’t control is potentially damaging. If you use affiliates, monitor them very closely, and consider crowding out brands whose message may override yours (“Save Money. Live Better” is definitely not associated with the Apple brand).

Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up.

I took a WAG and deleted the 404 log since I was fairly confident that the real urls needing redirecting had been done. I find this plugin confusing and it’s possibly because I don’t have a deep understanding yet of the entire process.

Awesome article. This blog represents all experts SEO tips at one place. This information is very useful. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. Thank you for sharing it. One more blog for worth sharing related to hiring SEO agency is [link removed by moderator]

Every business, no matter the size or industry, has a website that usually includes webpages listing the key products and services it’s trying to sell. Most also have other webpages devoted to targeted content the organization needs surfaced more prominently in Google’s search results than its competitors. That’s what the “optimization” part of SEO is looking to accomplish. It’s a nitty-gritty game of keyword- and research-driven leapfrog, made significantly more complicated by Google’s penchant for changing all of the rules every few months. That’s where SEO tools come in.

If your document appears in a search results page, the contents of the title tag may appear in the first line of the results (if you’re unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video18, and this helpful diagram of a Google search results page).

Ahrefs provides great insights such as rate of acquisition or loss of links over the past year, anchor text ratios (to identify over optimized link profiles), mix of do follow/no follow and other relevant stats.

On top of that new content strategy we also refined our keyword tool selection when it comes to keyword research pick low comp keywords for our content, we almost exclusively relied on KD because we had so much content to produce, looking at every SERP manually was just not realistic.
Cool Feature: “Page Levels” reveals pages that are deep down in your site’s architecture (jn other words, several clicks away from your homepage). Pages that are lots of clicks from your homepage are sometimes hard to get indexed. So this helpful feature can help you find these pages…and bring these pages closer to your homepage.
Pushcrew is the new email newsletter. It makes it super easy for a person to subscribe to your site by asking them to ‘allow’ push notifications in their browser. Easy does it. I was able to garner over 600 subscribers in just two weeks. Highly recommended. Try it Out!
I read your post on my mobile phone while on a bus travel and it stirred me due to the fact that I’ve been doing SEO lately the poor man’s way like blog commenting, Social bookmarking, forum signature, directory submission, etc. I don’t know if any of these things still work today since I’ve been practicing them since 2008. These 25 SEO tactics that you have shared got my interest. Actually I am planning to make a new site right now after reading this one. I found out that maybe I’ve been doing a lot of spamming lately that my site is still not ranking on my desired keywords. And also, you have pointed out that it is not just by means of Keyword planner that we will be able to get keywords since there are others like, as what you have said, the wikipedia and the like. I am planning to make use of this article as my guide in starting a new one. I bookmarked it… honestly.. 🙂 And since I have read a lot of articles regarding SEO tips from other sites, I can compare them to your tactics and this is more interesting and exciting. I want to build a quality site that can make me generate income for long years. THANK YOU FOR BEING GENEROUS WITH YOUR KNOWLEDGE. I will try to communicate with you through email and I hope you can coach me Brian. .. please.. 🙂
That’s a great suggestion, Peter. You are right, the classes offered by Market Motive are extremely comprehensive and represent one of the best SEO study offers there are. Will include them in the list!
5. Get links from trusted, relevant sources. Links are like a vote for your site and you can’t rank well without them. Unfortunately, buying links or being indiscriminate in the places you link to and places you request links from is no longer a good way to raise the importance of your site; think quality, not quantity. Links must be relevant to the content of your site and they must be from reputable websites.
Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.
1. SCOT (proprietary crawl tool) – When approaching any new client, or site we start with the ‘fit for purpose’ piece to ensure that content investment is rewarded fully. That process starts with a crawl of the site and we use SCOT (our own tool) to crawl, categorize and prioritisz fixes. This will include a list of key pages to improve from a functional content perspective.
With over a decade of experience, our website design talent is unparalleled. We have designed and built websites for companies ranging from multi million dollar oil and gas investment firms to mom and pop floral shops. Whatever your vision. We can breath life into it for you on the web.
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Link building is not expected to disappear in 2018, but it will be more important than ever to create a strategy that seeks out quality links. A successful SEO strategy will move toward relationship building and helping a brand develop powerful contacts and links in the long term. This creates the need for a more diversified link-building strategy that includes the following characteristics:
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[61]
Majestic is a great tool for finding backlinks that point (or pointed) to any website. It has quite a big index (231+ billion URLs in fresh index vs 613+ billion pages in SEO PowerSuite) and it is more modestly priced than Ahrefs (although it’s still much more expensive than SEO PowerSuite). However it is only focused on finding links, and not on determining their relevancy and quality. Usually what you would do is, find links in Majestic, then still analyze them with SEO SpyGlass (part of SEO PowerSuite toolkit). You can just as well use SEO SpyGlass for both, finding links and analyzing them.
SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design (“white hat”), and those techniques of which search engines do not approve (“black hat”). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[46] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[47]
Carolina Custom Designs Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Carolina Custom Designs. To learn more about us and manage and complete your brand description, please click here.
MarketMuse is advanced content analysis tool (similar to Scribe by Copyblogger). Market Muse scans your content and compares it to similar content on the web. If it finds that other people mention a keyword that you don’t, it tells you about this “content gap”.
This kind of writing style is not recommended. It does not appeal to human readers because its choppy and repetitive. it is not appealing to search engines either because you are “stuffing” keywords wherever you can, as many times as you can. Search engines are highly intelligent, and can very easily pick up on this poor writing style. You will soon face penalties if you pursue this kind of content.
28. Beginner’s Guide to SEO – I know, I know. Another beginner guide to search engine optimization. But if it’s just as good, or perhaps better than the other guides in this list, it needs to be mentioned. Search Engine Journal are one of the highest-authority sites on SEO in general. They’re not only a SEO and digital news site, but an educational one too, amassing thoughts, ideas and learning from the industry’s thought leaders.
To reiterate, it is a bad SEO strategy to write content for your website for the sole purpose of ranking in the search engines. At face value, this may seem like the most logical thing to do. Of course, Google and all the search engines are able to pick up on this tactic – and they do penalize for it.
Be patient with your site and be honest with your visitors. If you follow these White Hat SEO principles and do not experiment with the “dark side”, you have nothing to worry about. Stay true to your link building and content strategy and watch your site climb the ranks.
You can choose from databases across the entire world, and from different services that use Keywords, like Amazon and even Twitter. I’d like to see a keyword tool for YouTube too. But, it’s no huge loss right now.
Search engine marketing (or SEM), is the process of using search engines for marketing and advertising purposes. A search engine marketing specialist (or SEM specialist) is someone who will help develop a revenue-generating website that will promote a company, attract new visitors, convert leads into sales, and produce repeat business. This is done by managing, tracking and testing marketing campaigns, using pay per click (PPC) advertising, writing compelling ad copy, and doing keyword research.

Slow pages lead to higher bounce rates, loss of traffic and customer trust, so decrease your page load time already. The post I’ve linked in the foregoing statement will show you everything you need to do to improve the speed of your WordPress site.

At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you’ll find links to our most recent stories on search marketing:

2. Screaming Frog – I like Screaming Frog for onsite analysis because it’s a bare-bones, reliable and easy to use crawler. It lays out everything about your site on the table in a spreadsheet format. It shows you all of your pages, titles, H1’s, H2’s, title length, meta description length, any duplicates, what those snippets look like in SERPs, info about images, internal links, response codes, and a bunch of other stuff.

These economic times have everyone concerned and asking, “How does this effect marketing?”. Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.

In other words, incoming links counted as ‘votes of trust’ and this had a positive effect on a website’s ranking position. The more incoming links pointing to a website the better was the ranking position.

Ahrefs provides great insights such as rate of acquisition or loss of links over the past year, anchor text ratios (to identify over optimized link profiles), mix of do follow/no follow and other relevant stats.”

Integrated into your product pages, user generated content can enliven your site. Good reviews boost sales conversion. Users become part of a happy community. Prospective buyers see vibrant activity which convinces them to buy more easily.

How can you link out to your sites if you do not have relevant content? Are you saying you put up let’s say 30 articles one time and link out to your sites, then once you have linked out using each article you move on to the next PBN site?

Hello, the point i really liked and agreed with, is the point that says that we should write for our readers and not search engines. You thats one mistake many bloggers make these days…over optimization never helps. thanks for the nice article…nice one!! 🙂

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

 The premium version offers upgraded features helpful to those who write more often or write professionally. With the add-on for Chrome and Firefox, Grammarly can be used to catch writing errors in emails, social media, or filling any online forms.

That’s not to say that SEM isn’t good for branding, though. It’s actually one of the most effective ways to protect your brand’s reputation. Control the SERPs and guard against competition and make very sure your messaging aligns with your brand, and the SEM experience for your brand will be a positive one.

To protect your website from such attacks, you have to keep an eye on all the backlinks your website is getting. Monitor Backlinks automatically sends you alerts when a new website links to you. If a negative SEO attack is unleashed against you, create a disavow report before it’s too late.

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms.

You can then pass this information on to the owner of the site and start a real, honest, truthful discussion about how you can help them improve their SEO. If you’re a Freelance SEO looking to grow your client base, this extension is invaluable to you.

In search results, ad placement matters: the closer to the top your link is, the more likely people are to click on it. There are two ways to move your website into a good spot on search engine results pages (SERPs): Search engine optimization, which uses a mix of activities to help URLs rank well in the “organic” section of search results, and search engine marketing.

72. The Noob Guide to Link Building – Michael King (or MyCool King, as he likes to dub himself) is a well-known SEO and blogger, and here he comes with a definitive piece on link building, in an article written for the Moz Blog. The piece is very actionable, offering step by step methods for link building, and ideas for content creation that attracts links or at least gives you a good chance at successfully asking for them.

You can’t be an SEO and not care about website performance. While this aspect may not fall under your direct responsibilities, it is your duty to know at least the fundamentals of website performance, so you know what to demand of your webmaster or your web developer.

I’ve recently discovered the tool called Linkody. Linkody monitors my incoming new links and ones that have changed in status. I am able to track competitors new links and also all existing links. It provides every detail of each link to properly analyze the quality so I can decide if I want to keep the link or disavow it. I feel much more in control of my backlink profile now that I’ve discovered this software.

Online reputation matters a lot as 81% people search online before making up their minds. To leave a great first impression, you should have a clean image, which is not always possible. The reasons can be disgruntled customers, grouchy ex-employees or any other. We are a leading reputation management company in India. We will help you have a clean online image quickly.

And yet here’s Rand Fishkin stating that Moz were “recently able to test this using a subdomain on Moz itself (when moving our beginner’s guide to SEO from guides.moz.com to the current URL http://moz.com/beginners-guide-to-seo). The results were astounding – rankings rose dramatically across the board for every keyword we tracked to the pages.”

Google made some important changes to local search in 2015 that will continue bleeding over to 2017. First, Google mainly shows “3-pack” results for local keywords as opposed to 7 and 10 packs in the past. This means that your local business listing needs to hit the top 3 search results in Google Maps. The key to successful Google local rankings in 2016 is:

The Google Keyword Planner one of the best tools for keyword research and it’s integrated with many more features. that is Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.

Since not all links are created equal, a link from a website with low link juice will not be as effective as a link from a site with a medium amount of link juice. If Site A receives links from multiple sites, it should theoretically rank higher than Site B. But if Site B has a single website link to them with a high amount of link juice, it will outrank Site A.

“Victorious is awesome. It’s rare to find a team so diligent. Not only is their analysis completely on point, but they actually worked with our devs to sure everything was implemented. That was a huge burden lifted off our shoulders. Instead of having more work to do post audit, we had less work…because Victorious actually handled implementation. Awesome stuff. Definitely recommend. :)”

Lia Boangiu is the latest member of the Caphyon team. Her lifelong passions include literature, theater and film, but her newly found enthusiasm for blogging, search engines and SEO trumps other hobbies at the moment. She’s always game for a chat on any of these subjects, so don’t hesitate to connect with her on Google+ or Twitter. View all posts by Lia Boangiu

This post is updated often. On this page, you will find over 20 search engine optimization classes by John Lincoln. These popular YouTube videos are actually used in Ignite Visibility training and are referrenced by SEO companies around the world!

Another question brian.. my blog’s bounce rate is 88%. Its about how to tutorials. People open it and get their desired info and closes it. Is it good for my blog? or i am going to penalized by panda? :-/

The best SEO tools 2017 can help your site rank well on the top search engine. The search engine is the authority in letting you know what’s hip and happening, so you will always post content that is eminently linkable.

Many of the more technical aspects of SEO (I’m thinking on-page here) are as important today as they ever were (if not, even more so). Best practices in this area haven’t really changed that much, either.

Screaming Frog SEO crawler – This is a PC-based site crawler tool for experienced and professional technical SEO and web developers. You can use it to find technical and user experience issues on a website. Beginners can glean a lot of information from it too. This is, in all my years’ experience, my favourite technical tool. This is a paid yearly subscription and well worth it.

You can even report spam and request reconsideration if your site has incurred a penalty. Plus, if you don’t refer to their Webmaster Guidelines now and again, well, you’ve only yourself to blame if you go wrong. A new version of Search Console is due to be rolled out imminently and will include additional functionality such as Index Coverage, Job posting, Search performance and AMP status as well as an updated user interface (finally!).

10 Best SEO’s previous award winners have been stored for your convenience. The Best SEO Firms of 2018 include businesses from across America. Each has displayed an ability to meet client requests and progress the industry by using innovative strategies and techniques. Please visit our previous search engine optimizations awards below:

Site Analyzer a high-quality site audit tool. Yes, $10 for a 100 page scan is a little steep. But the tool hooks you up with a lot of helpful information, especially when it comes to page optimization.

Organic search results are 8.5 times more likely to be clicked on than paid results, according to today’s infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it. more

Pulls up to 10 keywords on U.S. search engines Google & Bing. Also available, is a free AdWords Audit, shows you which campaigns are in the red for the last two calendar months. Must have admin access to link account.

10. Google Crawling, Indexing & Ranking – This document from Google Webmaster Central answers the most common questions, and more, about how the search engine crawls, indexes and ranks pages and websites. If you’re keen on learning SEO, start from the bottom, by understanding how search engines work – particularly Google’s. With a solid basis of how Google search works, you’ll be perfectly prepared to tackle difficult SEO decisions. You might also want to check out this technical SEO guide to crawling, indexing and ranking written by Paddy Moogan, for a slightly different approach, and some extra info. While Google’s guide above may be more focused on informing webmasters in general, Paddy’s guide takes the SEO’s point-of-view.

Title: The image title is what appears when someone hovers over an image. How much (if any) SEO benefit it has is up for debate, however, for the time it takes to assign an image a title, I’d encourage you to use it.

We are one of the leading social media marketing companies in India. Whether you want to build awareness your brand or you want to sell your products through social media, our experts will create an effective social media marketing plan for you. If you want to hire a result-oriented social media agency, Ranking By SEO is the right partner.

Google Analytics is a tool that right off the bat, you need to be using. Dive deep into the metrics and understand audience insights, strong landing pages, user interaction, bounce rate, and more. It’s free and it’s Google’s own tool. Don’t disregard it.

You can monitor social metrics using the most shareable pages on your site and then compare this data to visits referred from social networks. By tracking metrics for each of your site’s pages, you can determine where visits are coming from and which pages you should promote.

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).

Great list Sujan! I absolutely agree with all your points here. Mobile friendly website is really important to achieve user experience, if the user was not happy browsing your site using their mobile phones or tablets, they will immediately leave the site, but if the user is happy because it is user friendly then they might stay long in your site and when this happen, the search engine will also become happy. Having a mobile friendly website is now a requirement in order to improve your site ranking. On page Optimization is what I am doing for how many years, and one thing that I am very sure, it will help boosts the ranking in Search Engine.

The experts love SEMrush, but will you? Take the tool for test drive and decide for yourself. I’m giving all my readers exclusive access to a free one month trial of SEMrush Pro. You’ll get access to all the tool’s powerful features. Grab a free account, download the 10,000 word playbook below, and learn how to master the top rated SEO tool. If you decide the tool is not right for you, cancel any time before the 30 day trials ends and you won’t be charged a penny. 

The most common form of organic SEM is search engine optimization (SEO). SEO refers to a variety of techniques designed to help your website rank higher in search engine results. Optimizing your website involves doing a little bit of research on what keywords or phrases your customers or potential customers are searching for when they are looking for your products or services online. It then involves writing web content using those keywords in a way that is both easy for search engines to pick up but still readable and pleasant for your website visitors.

It is significantly helpful when it comes to tracking and analyzing traffic and the marketing achievements of your site. You and your clients can use this to access the keyword ranking from any device that has access to the internet. The result page would show where your website ranks in the search engine for the particular term.

Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it. This particular view can be helpful to see the hierarchy you’ve given particular elements (maybe without realizing it!).

Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search. (The term once referred to both paid ads and SEO, but has since shifted to focus only on paid options.)

When Larry Page and Sergey Brin (Google Founders), created the initial Google ranking algorithm, they were looking for a way to compare websites so that the best were shown first in the search engines results pages (SERPS).

This in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.

You should use a few accurate keywords describing the page as well as your own brand name. Only use relevant keywords though, and the most important thing to consider is that although you are formatting for search engines, you should write for humans.

Although google says we shouldn’t be “link building”, it still stands that links are one of the greatest Ranking Factors today. Granted, methods of link building in the past have been incredibly manipulative, however, in my eyes, the likes of writing content on other sites is only beneficial to all involved. Provided the content is strong enough, one gets some lovely new content for their site, the other gets to raise awareness of their site or become a bit more of an authority on a subject matter.

It’s funny how life works, how it always comes back full circle again and again. You have dreams, things you are passionate about that gratify your soul, and then it happens. You get side-tracked by the world and all it demands your survival, your responsibilities grow, and you become trapped by them.

BuzzSumo – Check your analytics for your top visited pages and most engaged blog posts. Group into general topics. Then add each topic into Buzzsumo to find most most popular shared posts in last 6 months. Sort by total shares or by social platform most important to you. Compile the headlines of the top articles into a swipe file, export the backlinks and sharers of these articles into a master spreadsheet You now have a list of the most popular articles on your chosen topics, a list of influencers who have shared similar articles on your topic and a list of backlinks that you can use to contact the blog owners when your ready for outreach after you create a better article yourself.

5. How Yahoo Search Works – This article by SEOBook clarifies not only how Yahoo! search works, but how it does so as compared to other notable search engines. However, it does focus more on Yahoo functions in particular, offering great insights into the history of one of the oldest search engines in existence.

163. The Advanced Guide to Content Marketing – By now, you will have probably gathered that the basis of any successful SEO campaign is very good, informative content. Even an ad-based campaign is founded on excellent ad copy and precise keyword selection. In this advanced guide by Neil Patel and Kathryn Aragon, you will learn the step-by-step process of creating a content marketing campaign, starting with creating target personas, goals, branding, keyword research, setting up a schedule for writing and publishing content, promoting that content, measuring your results, and even tips on never running out of ideas.

Keywords can also guide other promotional efforts—even business decisions. In their “Beginner’s Guide to SEO,” the team at Moz wrote: “The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.”
It is not always that easy to start with the keyword in mind and write an effective title and article. I find it much easier to start simply with the ‘concept’ of what the article is going to be about. Outline it as you would normally, without thinking about keywords or SEO. Then simply write an effective article. Once you are done, and happy with the content of the post, re-read it and add your keywords where they make sense and seem natural. Once they are appropriately placed in the copy, you can write the title for the post. Remember to include the keyword in the title.
Thanks for the great post. I am confused about the #1 idea about wikipedia ded links…it seems like you didn’t finish what you were supposed to do with the link once you found it. You indicated to put the dead link in ahrefs and you found a bunch of links for you to contact…but then what? What do you contact them about and how do you get your page as the link? I’m obviously not getting something 🙁
You need to make sure you’re present on all relevant social channels (wherever your audience may be), and not just broadcasting your content in a faceless manner, but by using it as a customer service channel and genuinely interacting with people in a friendly, helpful and entertaining manner.
Keyword Tool is amazingly fast, and most importantly it is completely free for anyone to use. You can use it to optimize content on your WordPress site. It also allows you to get keyword suggestions from YouTube, Bing, and App Store as well.
In your website’s code, there are header tags, numbered sequentially (H1, H2, H3, etc.) to indicate where the main headlines and sub-headlinese of an article are. When evaluating the subject matter of content, Google looks at these tags to give it a better sense of the article’s structure. To optimize these, you’ll first need to outline your articles with headlines and sub-headlines, and then you’ll need to ensure they’re marked up with appropriate tags in the backend of your site. Finally, for each article, you’ll want to include keywords and/or highly descriptive phrases for these key opportunities.
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[61]
This is a web crawler tool that helps you identify potential link partners and gather information about each one. You can download the basic version for free up to 500 URLS, or pay a fee for unlimited access and more advanced features.
I’ve recently discovered the tool called Linkody. Linkody monitors my incoming new links and ones that have changed in status. I am able to track competitors new links and also all existing links. It provides every detail of each link to properly analyze the quality so I can decide if I want to keep the link or disavow it. I feel much more in control of my backlink profile now that I’ve discovered this software.
Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.
You can customize the type of sites that you get by configuring and the keyword that is provided. There are a number of attractive pricing options for choosing from and comes with a 14-day free trial if you want to check out what you are buying. The competitor analysis can be used to scour backlinks for the site you are monitoring.
Website-specific crawlers, or software that crawls one particular website at a time, are great for analyzing your own website’s SEO strengths and weaknesses; they’re arguably even more useful for scoping out the competition’s. Website crawlers analyze a website’s URL, link structure, images, CSS scripting, associated apps, and third-party services to evaluate SEO. Not unlike how a website monitoring tool scans for a webpage’s overall “health,” website crawlers can identify factors such as broken links and errors, website lag, and content or metadata with low keyword density and SEO value, while mapping a website’s architecture. Website crawlers can help your business improve website user experience (UX) while identifying key areas of improvement to help pages rank better. DeepCrawl is, by far, the most granular and detailed website crawler in this roundup, although Ahrefs and Majestic also provide comprehensive domain crawling and website optimization recommendations. Another major crawler we didn’t test is Screaming Frog, which we’ll soon discuss in the “The Enterprise Tier” section.
Great great stuff thanks. I am trying to use the last tip for facebook keyword suggestions but when I go to the create ad/page likes section, anything I put into that box just tells me “We didn’t recognize what you entered. Please enter the URL for your destination”
In short, we want to be accountable to you for what we do with your money. Our reporting helps us do that. When you hire us to do Internet Marketing for you, you’re put your trust in us, and we want to make sure that you don’t feel like that trust is misplaced. We’re not like other SEO companies; when you work with Arcane Marketing, you can rest assured that you know exactly what we’re doing on your behalf and how that work is impacting your KPIs.
I have a website where i provide links of lots of websites e.g. social bookmarking website, article, blog, directory submission websites and lots more, So do i have to use no-follow tag for these links. Please tell.
I am new to blogging and after reading this post of your, it looks like to me as i have got some kind of treasure. I have learned many new thing from you, now i am just hoping to do these things perfectly and get some good traffic for my blog.
We create battle plans for approaching each specific situation, which means you’ll always get a customized SEO solution. Our goal as a USA SEO company has always been to provide the highest level of service to our customers. This means that you’ll always find a cheaper agency than us.
A solid understanding of search engine marketing is vital to a successful digital marketing campaign. In this course you will learn about how your website is found on Google, the search landscape and how to spot trends in search.
Another thing to keep in mind when it comes to keywords is that you do not need to over use your keywords.  Not only will it potentially make your page not read as smoothly, but if a keyword is on a page too much a search engine might see it as a word bank or spam and discredit your site in the rankings.  You are ultimately creating a site for people to read so make it readable.
Want to see the search results for Google.co.uk, Google.de or any of the other 150+ international Googles? Look no further than Search Latte. Just enter your keyword, pick an international version of Google, and you’ll see that country’s search results. No proxies or VPNs needed.
I use both tools every single day. Provide a ton of value and insight. If you want to dive deeper with SEMrush, check out this playbook I put together earlier in the year http://www.robbierichards.com/playbook/. Thanks for taking the time to leave a comment
58. Technical SEO Course – If you want to be able to handle your SEO top to bottom, then you’re going to have to get technical. Without a corresponding background, that might be difficult to handle at first. But you can start with this course taught by the founder of Distilled, Will Critchlow. This is quality and actionable information that you’ll be able to start applying right away. And if you’re the visual learner type, you may find it easier to accumulate and digest information with this course that spit into bite-sized lessons, each with its own assessment tests.
Black Hat SEO is just the opposite and is not at all recommended. This strategy focuses primarily on and around “poking holes” in search engine algorithms, or finding loopholes. The intent of Black Hat SEO is to manipulate the best cheap online shopping engine ranks in order for your site to receive traffic. Buying links, keyword stuffing, invisible text and spamming blogs are just some of the popular Black Hat strategies. These techniques will not provide long-lasting results – and will most likely get your website blacklisted by search engines sooner than later.
Just go to Settings > Permalinks and select Post Name or Month and Name. Do this long before adding content to your blog to avoid broken links. If you had no idea, broken links are bad business for SEO, and if you’d like to learn more, Elegant Themes published a great post on why you should never use the default permalinks setting.
Before we get to the top SEO tools, let’s start with a hot tip for search engine optimization this year – a purely white hat link building tactic that is both affordable and provides a higher ROI than any other form of link building, including guest blogger outreach.
FAQ pages are growing in importance; I’d suggest you spend time combing through your FAQ pages. To gain more exposure for long-tail keyword terms, rewrite these FAQ pages to incorporate more of these search terms.
This should be pretty simple and straightforward – especially since you’ll be able to Google to find the answers to your questions. They should be able to furnish you with a list of clients and customers that they have assisted in the past, and you should be able to fire up Google to see whether or not they have been successful in “ranking them” for the given keywords.
I am a little confused on your first point. Sorry if it is a simple one to understand and I’m just missing it. What good would finding dead links on Wiki do for my personal website? I thought you would explain how to find dead links faster within my own site… but it seems that your tip is way more valuable than that. I just don’t quite understand what I do to positively affect MY site with this. Any help would be great 🙂 THANKS!
Full link audits can get pretty cumbersome and expensive for the client if they have a large number of linking domains. But a quick link profile can help us decide if a full audit is needed in the first place.
I start off with some keyword research, deriving several alternatives to my primary keyword. But instead of writing content first and adding keywords later, I do both at the same time. How? I commit my primary keyword and a few alternatives to memory, and then write away. Provided you’ve researched your keywords as well as your content, the former will fall right into the latter. The keywords will fit right in. I don’t think about the keywords but when I’m done writing, the post is SEO ready. Of course, this is my own personal technique and might not work in your case. And I have perfected the technique over time, so feel free to devise your own technique – just make sure your keywords appear naturally in your content.
Incredible post. I’m trying to imitate your copy-writing style and SEO techniques on my blog I just started. I’m strapped for cash and looking to build links myself. What would you say is your #1 link-building recommendation for a brand-new website and a tight budget?
The Ahrefs backlink checker crawls four billion web pages every twenty-four hours and updates the index in fifteen-minute increments, ensuring the freshest data is available to you at all times. Use the Site Explorer to monitor the backlinks of any URL and gain valuable SEO metric information.
20. SEO 101 – A short guide written by Jill Kocher. While it doesn’t offer a lot of additional information you won’t find in the above-mentioned guides, her article places a lot of focus on keyword research and provides a lot of practical examples and strategies that should benefit any optimizer. When you’re done learning from her actionable articles, you might also like to check out the equally important second part of her guide, SEO 201, which tackles more technical aspects.
Hi, I just started my site like a week ago, most of the on page SEO methods are directly done from following your posts in here. I am still learning and would appreciate your advice on where to improve and how.

Hi Brian, Awsome content as ever! I’m very interested in your idea of creating an ‘uber’ resource list or expert roundup post i.e. linking out to lots of to other authorities in my niche within one post. But should you always create ‘no-follow’ links to these authority sites to prevent juice from passing to them? And similarly if you sprinkle a few outbound authority links in other posts should they all be ‘no-follow’ or do you think big G ignores ‘no follow’ these days?

You can’t be an SEO and not care about website performance. While this aspect may not fall under your direct responsibilities, it is your duty to know at least the fundamentals of website performance, so you know what to demand of your webmaster or your web developer.

Cool Feature: “Divergent” shows you what time of the year certain keywords tend to spike. For example, if you want to see which gift card keywords tend to perk up around Christmas, GrepWords will show it to you. Ditto with Halloween and keywords related to “costumes”.

Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time. However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies.

Great post, your knowledge and innovative approach never fails to amaze me! This is certainly the first time I’ve heard someone suggest the Wikipedia dead link technique. It’s great that you’re getting people to think outside of the box. Pages like reddit are great for getting keywords and can also be used for link building although this can be difficult to get right. Even if you don’t succeed at using it to link build it’s still a really valuable platform for getting useful information. Thanks!

In this PRO seminar, you’ll gain a deep understanding of how success in search requires the combination of ‘holy smokes’ content, strong social media, and brilliant PR. You’ll learn how to apply this effective combination to your online and offline marketing efforts. more

Search engine optimization is just one piece of a large set of tools you can use to promote your business online. Develop a marketing plan the includes a variety of strategies to reach your target market. If you’re on a budget, there are other free marketing options along with SEO that you can do.

Thanks Brian for sharing these points. I was desperately looking for ways to increase search traffic. Although, it is good right now, but I need more. All I was getting was basic SEO techniques which I have pretty much applied but was looking for extensive ones. These are perfect for my requirement. Thanks a bunch!

When you guest post on other sites, be sure to follow these best practices, while also always using your real name, profile picture and offering quality content that further exemplifies your expertise and brand. Spend more time on getting writing opportunities on much larger sites, than trying to simply write for a bunch of smaller ones. This will help with your time management, reach, and ROI in the long run.

We’ll provide recommendations on revisions to your website architecture, optimizing according to SEO and Conversion Rate Optimization (CRO) best practices to satisfy search engines and visitors to your website.

Using Linkody to Monitor Anchor Text and Avoid Google Penalties One of the most valuable aspects of Linkody is that it easily allows you to see the distribution of different anchor texts being used to link in […]

Before going into a real deep-dive into their websites backlink profile, a great place to get an idea about their historic link building efforts is to have a look through the anchor text distribution to see how aggressive (or amateur) their strategy was.

Power Suggest Pro is a desktop-based keyword research tool. Enter a keyword and it spits out ideas from a number of different search engines (like Google and Wikipedia). Cool Feature: “Ideas!” give you a list of common terms people use in search engines (like “best X” and “how to fix Y”). Helpful for coming up with new keyword ideas.

Your blogs are very useful here and especially to this blog, which provide this point information, I have received lots of help to read this blog post, please continue to share this kind of information.

Make sure you have a clear linking structure within your website. For example, if you’re counting on your footer links to drive your internal linking strategy, think again. Footer and header links do not hold a lot of weight. Therefore, internally linking within your body copy will allow Google to navigate your website better.

Hey Brian. Even though our own website ranks constantly (last 3 years now) for SEO Companies at Number 1 of Google (obviously when searching from London UK or nearby that is), I sttill keep reading other people’s posts and sending my own out when I find a gold nugget. However, within your clearly written article I have noticed multiple golden nuggets, and was very impressed by your ‘thinking out the box’ approach, and the choices you made for this article. Anytime you want a job as head of R&D for SEO at KD Web, you just let me know 😉

Make sure that is site structure is well enough to allow search engines to crawl your site perfectly. Write an in-depth article on the topic & avoid using multiple keywords. At first, try to rank for a single keyword then let search engine gather keywords and rank your page for other keywords.

While SEMrush offer a broad spectrum of tools in their suite, as with many audit tools, it only really touches the surface. Technical SEO’s and developers combined working on larger websites can gain a massive amount of actionable information from DeepCrawl. It has solid Analytics integration and an amazing depth of crawl data. I particularly like the dev vs live facility so teams can understand the impact of changing their website and it’s architecture. Pretty powerful stuff!

A lot has changed in how Google handles paginated archives recently when they introduced their support for rel=”next” and rel=”prev” links. We’ve written an article about that: rel=”next” and rel=”prev” for paginated archives, which is a bit too technical to fully list here, but suffice to say our Yoast SEO plugin takes care of all the needed changes automatically.

Lastly, I would use SEMRush for competitive analysis. This tool a wealth of information that provides actionable insights. I’ll have admit that I don’t use this tool enough. But when I do, I am beyond grateful for its robust capabilities.

I use Facebook and Twitter Ads to promote content to certain audiences to create links. Social media ads also creates brand affinity which raises click through rates and improves post-click user engagement rates which we find improves SEO rankings.

An outreach tool. I love data, but I know that building lasting relationships with the sites – be it other bloggers, competitors or anyone else – is better for your long term SEO. You can recover from a penalty. You can’t recover from bad networking.

Instead, this article is focused on organic search results with a goal of getting your website placed in the top 10 search results for your targeted keywords. There are several benefits to organic ranking over paid options including:

Here are the tools that are going to help you when you are trying to figure out what behind-the-scenes aspects to your site are not working. Even if your site used to be running well, little things can happen over time that can effect your SEO performance. It is a good idea to check up on the technical side of your website every couple months, even if there are no noticeable changes in your organic traffic. It is always better to catch and fix your issues before they become a thorn in your side.

Our newsletter is the perfect way to stay up to date with all of the latest trends, events and techniques in using search engines to grow your business and make more sales. Subscribe here. Your email address will NOT be given to third parties.

Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content.

To automate the guest blogging research process, you can use social media, Twitter to be more exact. I recommend you to use Topsy, which can send email alerts when keywords you want to track, are posted on Twitter. For example, to get email alerts when someone on Twitter mentions a keyword like ‘seo guest blog’, click on the Settings icon and then on email alerts’.

125. Insanely Large List of SEO Tools – It takes real experience and work to actually gather such a comprehensive list of SEO gizmos. David Portney’s list includes tools for every step of SEO you could think of, and then some. Keep this in your toolbar as a permanent go-to in your learning process, but for your consequent hire jobs as well! I also need to mention Portent’s interesting SERP Preview Tool which helps you optimize for increased click through rate chances.

Over The Top SEO LTD also known as O.T.T is an international Full Service Digital Marketing Company that specializes in SEO, Online Reputation Management, Lead Generation, Unique & Advanced Marketing Techniques and far beyond the normal activities of an SEO company.

Google released their latest 160-page search quality guidelines. The last previous published was the abridged version two years ago that was a reaction to the leaked versions from 2008, 2011, and 2012 (notwithstanding the 2014 version) for the purpose of transparency.

The second last paragraph for Richard Conway just ends mid sentence. I also noticed other minor errors with copy further up. Please fix this because it’s been a good read up until this point and if I was someone who wasn’t already aware of your reputation, I’d be questioning your credibility, because as a reader, if I see a business who doesn’t make the effort to ensure their copy is in order, I automatically assume their level of effort with regard to their service/product is going to be the same.

Redirect Path for Chrome is a highly recommended on-page tool and valuable little plugin that can help you quickly identify the number and type of redirects if any, that brought you to a page. This is incredibly useful for page migrations and site clean-ups. I use this little extension every day to check on the number of chains in a redirect to a page.

The very useful and popular feature it is providing is employee advocacy. It Makes it easy for employees to share your company posts on their own social networks and increase the number of people that see your message. According to HootSuite, 8x times jump in the engagement when employees share company’s post on their social media channels. While at resharing the company posts, use of Hootsuite can result in 24x times increase in reshares.

Hi Brian, Awsome content as ever! I’m very interested in your idea of creating an ‘uber’ resource list or expert roundup post i.e. linking out to lots of to other authorities in my niche within one post. But should you always create ‘no-follow’ links to these authority sites to prevent juice from passing to them? And similarly if you sprinkle a few outbound authority links in other posts should they all be ‘no-follow’ or do you think big G ignores ‘no follow’ these days?

Bottom Line: Ahrefs is a solid SEO tool with top-notch web crawling capabilities and backlink indexing. The keyword research features and UX are basic compared to other tools, but Ahrefs covers all the p…

I’d also include MicrositeMasters. They offer a free plan for 10 keywords. Also if you want a free trial for a paid plan, you can use this link to get your first month free: http://www.micrositemasters.com/We-Met-In-Person.

Both beginners and experts need to rely on tools in order to streamline their work. There’s no doubt about it: to perform good SEO, you need to rely on data – lots of data. But aggregating, sorting and analyzing all that information would take forever without the right tools to bring it all together.

Each image should have a relevant name, ALT tag, and description. Captions are also good for your pictures to describe with text what your image is about. By doing SEO for your images, you also get higher chances to rank high in Google Images.

A good headline. Your headline should be compelling and direct, interesting but not so clever that the topic of the page isn’t still obvious. A compelling headline tells someone they’ve found what they’re looking for and encourages them to read on. Try to match your heading with a trigger word (i.e., why, why, how, or when) that matches the visitor’s intent.

We often fail to see that websites, with all the data and glorified images, are representations of ideas. Ideas that belong to people. The real challenge for online marketing experts in the year to come is forcing you to get involved in the human element of web data. 

Build reports for clients and share data internally with co-workers. Work conveniently with large volumes of data by sorting, grouping, filtering, and displaying in digestible ways. You can also run automatic link checks, filter your work area, work from behind a proxy, and export your data.

This truly amazing and I’m gonna share this with like minded people. I loved the part about flippa. What a great source to get ideas. Building links tends to be the hardest to do, but a few good quality links is all you need now a days to get ranked. I currently rank for a very high volume keyword with only 5 links all with pr 3,4 and good DA and PA. Good links are hard to get but you only need a few which is encouraging! Props for this post!

A keyword tool. Personally, I use CanIRank for this, because they give you a completely different insight to Keywords and which ones are best for your site. Instead of just a ‘pick a word and hope for the best’ concept that a lot of tools just give you.

Also, keep in mind that every page on your website is unique and, therefore, should have a unique title, title tag and meta data. Do not use the same title for multiple pages, and vary the other meta data.

These are the best ideas I’ve ever heard. How can you know these kinds of techniques? It is unbelievable! You really are a genius Brian.Your SEO techniques are unique and your effort to write all these information here is amazing! I have a final exam tomorrow, but I read all of the techniques “because” these are simply what we want to hear.

The advantage of Ubersuggest is that it gives thousands of suggestions from real user queries. This means you can use it to get inspiration for your next blog, or even optimize it for SEO purposes. And the good thing is that it’s free.

On a dating niche site I took the ‘ego-bait’ post one step further and had sexy girls perform a dance and strip to revel the names of the major bloggers in my niche written on their bodies. As you can imagine it got a lot of attention from the big players in my niche and my audience and is a little more creative for getting links, shares and traffic.

Hi! I really found this article to be valuable and helpful to improve our SEO techniques. But I am just wondering regarding the dead links, does that mean we can contact those who have dead links to recreate the page? How does it improve my SEO technique for my website? Can they add some citations or thank you or gratitude section that links to our website?

If you have a FREE SEO tool that does something different or better than what I’ve listed, please let us know in a detailed comment below! We’d love to hear how you use the tool and how it could help others with similar challenges.

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Studies show that a visitor expect a website to load in no more than 2 seconds. If it takes more than 4 seconds, users usually lose patience, and the chances of clicking the back button are increasing with every second of delay.

Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don’t acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don’t want seen.

Make sure that your content delivers what promised in the title. If for example your title is “How to lose 15 pounds of fat” make sure that your post provides an accurate description (or steps) that someone can follow to achieve the desired result.

Correct structured data on your pages also makes your page eligible for many special features in Search results, including review stars, fancy decorated results, and more. See the gallery of search result types that your page can be eligible for.28

This is one of our companies favorite SEO services. By looking at your CTR in Google and working to improve it, you can get much more out of your content. article covers exactly how to do the strategy and even has a video as well.

Research shows that people online are more likely to click on content that contains a number. So when you include a number in your content’s title (and in your meta description), you can increase your CTR super quickly.

Not a single SEO agency appeared on more than one list and I’ve never head of most of them. Now, this doesn’t mean those firms don’t provide great service, but I’ve been in this industry for seven years and own my own SEO company in which we’ve done extensive competitive research. I have to think that if these are the best SEO companies, I would recognize more of them.

How many times should you mention your keyword within your content to make it ready for search engines? 2.5% is the standard keyword density but you can take that to about 4% at any given time. This means if your post is 2000 words long, your primary keyword (phrase) should appear fifty (50) times. Naturally.

Good information architecture, website structure and internal link architecture are critical to rank new product pages well. Link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls and indexes your content fast. Also link to them from their parent category pages.

All you need to do is enter the type of links you want to build, and it will get to work on finding link opportunities. It was designed to save time and streamlines the process of link building and influencer opportunity research.

134. SEO Reddit – As you read more about search engine optimization, you will see that lots of optimizers, content writers and online marketers often bring up Reddit as a good source of information. Reddit is also based on a nice ranking system, where people get to upvote threads that are useful or interesting, so the subjects sort themselves out. Being active in this community is also helpful and will be a good root for content ideas.

The competitive analysis, spying tools, and overall landscape information that is available through this tool make it one that I use all the time and something that gives a massive advantage when launching a campaign.

Thank’s Reid, I satisfied this article. This article almost provide helpfull seo tools. If you get any seo help for your website, just follow ..seo booster . You can use Link Collider as an SEO booster to get web traffic and connect with real people from more than 250,000 active users from more than 200 countries.

Our integrated PPC management platform, WordStream Advisor, makes managing your search engine marketing campaigns easy and efficient, leaving you more time to focus on what really matters – growing your business.

13. The Complete Guide to Google Penalties (Both Manual and Algorithmic) – While we’re on the algo chapter, I thought I should add this great guide on major Google penalties that you need to avoid, complete with how to recover in case they hit your site. Neil Patel’s article will help you either find the solution to a penalty problem, or learn how to protect your site against penalties and work with the algorithms instead of fearing them.

2. Text Only Cache Bookmarklet – We just built this handy little gem because I wanted a quick way to get to the text-only version of any URL in Google’s cache, which is handy for trying to determine what Google is indexing on a page. We like to solve little painful problems. This one does it in spades.

With local pages appearing more and more in the search results it can be a very good time for you to make your business receive some free organic traffic. We have compiled together the best local free SEO tools for your business.

Have you been burned for thousands of dollars by a dishonest SEO company? Are you afraid to try a new firm because you don’t know who to trust? Have you been trapped in a contract where you felt treated like a number?

Creating categories helps your readers navigate your site, so naturally search engines find this to be a big positive. If you simply order your blogs chronologically, it’s much harder to narrow down what you want to read or find more related articles, so categories are an excellent solution.

I wish I could give someone credit for that technique, but it’s something I read back when I first got into SEO so I don’t remember where I read it (probably an internet marketing forum). Actually, I published this on-page SEO guide a few months ago: https://backlinko.com/on-page-seo

2) Serplab.co.uk – This is an awesome keyword tracker that is super cheap and works great. I am tracking over 4500 keywords for $45 a month and it send out reports to my clients automatically. I call pull all the keywords from Google Adwords dump them in here and then see where the client’s rank to really target terms I never would have thought of. Here is a great guide we did for Small Business SEO: https://yeah-local.com/small-business-seo-guide/

Thanks for the great selection Kevan! In case anyone needs a comparison of ecommerce platforms based on their SEO, I’ve published a really in-depth comparison here: http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo

Links on a web page very quickly become broken (link rot) because we move, delete or change our own pages, and other people that we link to do the same. Using a link checker regularly will improve your website’s user experience (UX) and search engine optimisation (SEO). OSx native.

If you’re not yet using Google Analytics, I recommend that you begin doing so as soon as possible. There is no other data source that provides high quality and detailed information like Google Analytics. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.

94. 2014 SEO Playbook – This article for on-page by Tom Schmitz lists out the same factors you have been constantly reading about so far, but it offers nice explanations on their importance and gives out some clarifying examples to go with them. Although written for 2014, the ideas in it will still apply in years to come.

You can search for blogs that accept guest posts in your niche with Scrapebox. Scrapebox will run all queries corresponding to the term guest post and send you a large list. Doing that manually would take more than a day.

Having a ‘keyword rich’ domain name may lead to closer scrutiny from Google. According to Moz, Google has “de-prioritized sites with keyword-rich domains that aren’t otherwise high-quality. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative ranking effect from search engines—so tread carefully.”

When you use any service like Copyscape, you are using Google, Bing or other search engines to search for similar websites and content. There are other options available online including SiteLiner and Screaming Frog. I like to use Copyscape as it is better than the others in the market.

Google Analytics is one of the most advanced visitors tracking tool available, and you should take full advantage of it. It’s free and can give you a huge amount of details about the users visiting your site.

2. Evernote – With all of our client and project information, ideas and notes, tasks, bookmarks, etc, I need to be able to sync a lot of information to all of my devices. Evernote does that for me and has a ton of other features as well.

All PPC News & Articles includes verified product features and announcements from the major search advertising platforms covered by our editorial staff, plus expert analysis and real-world advice from our contributor network.

That’s a really harsh generalization, Peter. Reddit is one of the top 25 sites in the US, which means it gets a mix of people. The demographic is definitely on the younger side, but I don’t agree that it’s full of unemployed people living in their parent’s basement.

Again, Google and Bing search engines are useful for all things SEO. In terms of link building, they useful for scouting out new outreach and link prospects. A word of caution however, the road ahead is a difficult one that will require time, patience, and relationship building.

SEMrush have a great set of tools specifically their keyword database and competitor analysis tools. With this information you could come up with lots of content ideas and also see where your holes are in the topics and keywords you currently target. I wrote a pretty in depth review of the ways I use SEMRush on my blog.

URLs on the World Wide Web come in all shapes and sizes. One of the most common SEO mistakes made today is the lack of an SEO-friendly URL structure. Just like renaming your image URLs to include your keyword is important, so is the keywords in the URL of your web page.

You also need to consider the importance of hiring a local company. Search engine optimization is not just done on a worldwide scale, as not every company is offering a product or service to a worldwide audience. Many companies within the San Francisco area, such as pizza shops, plumbers and electricians are catering specifically to a local audience. Google understands that fact and they give priority to certain searches so that local companies show up on top.

All our employees sign a non-disclosure agreement (NDA). The data we collect during search engine optimization process is safe with us. We never disclose anything confidential to the third-party unless instructed by you. We are ready to sign an NDA if there it is required.

Keeping track of your links is just as important as building them. Use Monitor Backlinks to know when any of your backlinks status changes. With our SEO tool, you can determine if a webmaster unfollows your backlinks or removes them completely. 

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Hey Priya, thank you for passing by, and taking the time to read. You should be able to improve your SEO, just remember SEO is a continuous process that goes on as long as your site remains live. Let us know how that goes 🙂

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Why integrating SEO with other marketing channels is imperative for a successful online strategy Having a defined and targeted Search Engine Optimization (SEO) strategy is without a doubt a critical factor in driving traffic to your site. However, for a …..

Excellent post I really like the methods you mentioned above for finding keywords (reddit, wikipedia, and facebook) your so right Google Keyword Planner is great for measuring keywords, but it is terrible for Finding keywords!

There’s also the option to get contact emails for those contacts you have acquired through the tool, as well as the ones obtained in other ways. It includes multiple email prospecting methods, which is why the success rate is very high.

With the help of these four programs, SEOPowersuite helps you improve your site rankings, generate a lot more site traffic which converts into sales, saves time by working on SEO faster and the likes.

You can even report spam and request reconsideration if your site has incurred a penalty. Plus, if you don’t refer to their Webmaster Guidelines now and again, well, you’ve only yourself to blame if you go wrong. A new version of Search Console is due to be rolled out imminently and will include additional functionality such as Index Coverage, Job posting, Search performance and AMP status as well as an updated user interface (finally!).

One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we’ll be focusing on the ad auction in Google AdWords.

Meta Description: Below the title tag in search results is a snippet of text about the webpage, called the meta description. While this doesn’t directly affect your SEO work, it can help drive users to your website by explaining what they will gain from visiting your site. Similar to title tags, use a keyword, descriptive text, business name, and your location (if applicable).

Screaming Frog is a desktop software which not only crawls website and compiles a list of SEO related data, but also provides complete statistics, which can be used by the SEO experts to troubleshoot the basic SEO issues and improve your Google rankings.