SEO Best Practices

The Ahrefs backlink checker crawls four billion web pages every twenty-four hours and updates the index in fifteen-minute increments, ensuring the freshest data is available to you at all times. Use the Site Explorer to monitor the backlinks of any URL and gain valuable SEO metric information.

Zach, we love Ahrefs and SEMRush and of course would like to add the MarketGoo Free SEO Report! It stands out from other SEO audit tools because you can generate an unlimited number of free reports, download it as a PDF, see full details of the pages on your site with technical SEO errors, thin content issues and it tells you what to prioritise.

Lastly, I would use SEMRush for competitive analysis. This tool reveals a wealth of information that provides actionable insights. I’ll have admit that I don’t use this tool enough. But when I do, I am beyond grateful for its robust capabilities.

I use Analytics, GTMetrix, Screaming Frog, Yoast SEO plugin and other reliable programs to test various aspects of my site. While I certainly want and need to make sure any incorrect urls are redirected, I certainly don’t want to redirect unnecessarily.

On adding keywords to your content, you should do it naturally – don’t force keywords into your content. This is why having ten (10) alternative keywords is so important. If one keyword does not fit, you have nine (9) other alternatives 🙂

No matter which tool you opt for, always look out for prospects who opened your email multiple times but didn’t respond. They are prime candidates for a follow-up—just wait a few days before doing so.

Review: Overall Sitebulb looks to be a great ‘allrounder’ in the site audit category, and its flexibility will be useful for experienced SEO’s and newbies alike. Disclosure: I am an affiliate for Sitebulb. You can get a FREE 14 Day Trial of the tool by clicking here (AFF).

Well we have a differing opinion because even to this day, I skimp and save on money by taking advantage of free trials to get all the premium features without paying a penny. Especially when its an odd ball task I might only need to do a handful of times.

“This is not the final version of our rater guidelines,” says Google Senior Program Manager and Search Growth & Analysis Mimi Underwood in this post. “ The guidelines will continue to evolve as search, and how people use it, changes. We won’t be updating the public document with every change, but we will try to publish big changes to the guidelines periodically.”

“Organic” search engine marketing (organic search listings) combines the best practices of creativity, technology, usability, copy, and online promotion / PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page, site, video, or image and combine the content information with external elements such as links and user behaviors/preferences demonstrated over time for a domain, content source, or specific content element.

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

You can search for blogs that accept guest posts in your niche with Scrapebox. Scrapebox will run all queries corresponding to the term guest post and send you a large list. Doing that manually would take you more than a day.

SEO is a game of time & patience. One have to learn first what to do and what not do and apply the basics carefully. You have to wait for some time to get results. Many thanks for this awesome article for beginners.

I always admire the way you write. Every article on Backlinko are true gems. Some of the above mention tips I often use for growing traffic to my blogs. While other I will definitely try in future. Thanks.

Ever wish that you could see Google Search Console data from more than 90 days ago? Well you can’t. That is, unless you use the awesome Search Analytics for Sheets addon. Simple add to Google Sheets, authorize with GSC, and you’re good to go.

Editors Note: This post was originally published on Aug 25, 2014 – we’ve made some updates to this post to highlight some new tools that have entered the SEO scene. Are we missing your favorite tool? Let us know in the comments below 🙂

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible.

Whatever path you choose, make sure you’re reevaluating your search strategies every six-to-12 months. Search engines will continue to morph, shift, and become more sophisticated. If you want to be successful for the long haul, you’ll need to change, too.

I use to read several posts regarding SEO each day. But Brian, this post really save my day. I went through it right before an interview and you know what!! The 1st question was “What is Broken Link Building Strategy” You Rocks!!

I can recommend Ubersuggest for quick Google Autocomplete research, too, and also I’ve found Answer The Public to be very useful, too, when investigating what QUESTIONS are being asked on Google by users about a certain topic.

Many enterprise and small businesses do not know where to turn for search engine optimization services. While there are many professional SEO Consulting agencies that follow Google SEO Webmaster Guidelines, the industry also has hundreds of risky and low quality SEO Marketing Companies, which do not follow ethical best practices.

On the flip side, remember that any message you don’t control is potentially damaging. If you use affiliates, monitor them very closely, and consider crowding out brands whose message may override yours (“Save Money. Live Better” is definitely not associated with the Apple brand).

Let us take care of changing algorithms and elusive rankings with our specialized and proven search engine optimization services. We take care of all to give your site better rankings and heightened visibility. Check out our SEO Packages and full time SEO consultant services.

We are developing a free tool that does something different to those listed here. Check out Meta Forensics (https://metaforensics.io) – it is a website architecture, internal link and SEO analysis tool.

Google Keyword Planner / Trends / Webmaster Tools / Analytics / Sheets — Must-use tools for all SEOs. Find and research keywords (Keyword Planner) and identify trends (Trends). Identify and fix website issues (Webmaster Tools). Analyse how many people are visiting your website, who they are, and where they come from (Analytics). Gather, process, and analyse all kinds of SEO-related data (Sheets).

Make sure that Googlebot can crawl your JavaScript, CSS and image files by using the Fetch as Google tool16. It will allow you to see exactly how Googlebot sees and renders your content, and it will help you identify and fix a number of indexing issues on your site.

I’d also include MicrositeMasters. They offer a free plan for 10 keywords. Also if you want a free trial for a paid plan, you can use this link to get your first month free: http://www.micrositemasters.com/We-Met-In-Person.

Want to rank on the first page of Google? In this article, we will teach you exactly how to do it. Really, you only need to do 5 steps. Those steps are determine the keyword, create an amazing piece of content, get a backlinking strategy going… Read the rest in the post.

It makes your content much more linkable and much more likable search engine terms. In other words, content repurposing does what content alone fails to do: it gives your content the much-needed legs to go to where your customers are and bring them back to your site in the form of traffic and sales. 

When designing an SEM campaign, the first step is to designate a monthly budget. You’ll want to base this off of your industry, geography, and the number of products and services you are trying to advertise for. Your budget will influence how much money you are able to spend throughout a month on PPC ads, and your spend level may vary day to day.
Once I have an idea of who the competitors are, I will then look at keywords that they are ranking for that my client’s site may not be ranking for, and this will help me build up our keyword list for link building and content marketing.
That’s a great article, my clients are always confused between SEO and SEM, I will actually send them this link because I get really tired of explaining the difference every single day PLUS I won’t be able to explain it any better than you did. Thanks for this great information.
I believe you can learn something from everyone—as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us. For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is […]
134. SEO Reddit – As you read more about search engine optimization, you will see that lots of optimizers, content writers and online marketers often bring up Reddit as a good source of information. Reddit is also based on a nice ranking system, where people get to upvote threads that are useful or interesting, so the subjects sort themselves out. Being active in this community is also helpful and will be a good root for content ideas.
Flash might look pretty, but it does nothing for your SEO. According to the Search Engine Journal, “Frames, Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.”
Xenu is a simple internal link checking tool that helps you find broken links on your website. This is important because you want to make sure that the page authority of one page is able to spread to the other pages. Moz has a great article on other ways to utilize this tool.
In order for the above tips to work you need first and foremost to have good content on your web site. Content is still king and a web site with good, original, quality content can do better in the long run (with or without SEO) than a web site optimized in SEO but with not  so good content.
One of the best ways to learn SEO is by talking with others in the industry. This is easily accomplished by becoming an active member in forums, but you can also be a simple observer and check to see what others are discussing.
The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. No free tool quite delivers that data like Google Analytics and does a better job providing data that helps you understand the number that matters most – the bottom line.
Brian, you’re the king of backlinks. You obviously have so much more going on than just backlinks, though. Would you be interested in appearing on my YouTube show to talk to dentists who need help with SEO?
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Thanks Brian, I love every tips and SEO strategy which comes from your blog. It took me two days to read whole article because of busy schedule but I could stop my self to read it all. I loved all ideas but best one I liked is wikipedia linkbuilding creation.
Lehmann-Haupt agrees: ‘Only ten companies can be in the top ten results, so that’s not necessarily a fair judgment… If I ran an SEO firm, I probably wouldn’t even try to have my own firm in the top ten, because the cost and effort ratio isn’t worth it sometimes.’
In the guest blogging world in particular there are many people who create sites with little value and populate them with guest content. Many of these sites have no social engagement, high PR because it’s from an expired domain or fake, and other indicators. Using OSE I can quickly identify unhealthy sites and make a quick decisions about them.
Once you have your target keywords figured out, it’s time to start implementing them. By using keywords in your titles, meta descriptions, page copy and even your images, you can start improving your rankings right away.
Just this week someone requested social media marketing services from us. After clarifying his goals, I believed we had a classic case of a client who wanted to expand his reach with social media. When I ran his site on SEMrush, lo and behold I saw a massive drop in his traffic in May of 2012. After I questioned him about it, he admitted that he got penalized by Penguin and wants to use social media as a way to improve his rankings.
Keyword.io is another great keyword suggestion tool. You can search keywords for a tonne of different search engines – including Google, Bing, Wikipedia and Youtube – so you can find ranking keywords whatever your needs.
True – it can get a little messy if your data mining is too broad. But if you really focus on the types of links you are looking for – once you export that data to excel and have a play with some filters, you can really dig up a lot of opportunities.
As you can imagine, there’s a variety of ways to acquire backlinks. However, even common practices should be approached carefully, as your tactics can easily be viewed as manipulative to search engines. In short, you just need to be honest in your backlink strategies, and only submit your site where it’s relevant. To learn more about backlinks, check out our page on how to get backlinks for your site.
Bottom Line: KWFinder.com is the go-to SEO tool for keyword research and investigation. While its narrow focus and lack of broader feature set preclude it from garnering an Editors’ Choice, KWfinder is a…
Search engine marketing (SEM) is the use of paid ads to reach potential leads and customers on search engines such as Google, Bing, and Yahoo. More specifically, to reach them the moment they are searching for your service. It is also known as search engine advertising, paid search advertising, and pay-per-click (PPC) advertising.
3) Search Console (Used to be called Webmaster Tools, Free)This is essential for SEO (for Google anyways). Without it, you just won’t know about crucial technical and punitive measures affecting the ranking of your site.In most cases, this is all you need to do SEO in 2016.
What I don’t get to point no. 17 is that the target keyword that you mentioned “The Skyscraper Technique“ and you used for that particular title is not included in your post title “Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days”.
Remember that users enter search words into search engines based on their interest. The matching keywords and phrases you choose for your campaigns help determine if your ad will display when users search online. But be aware, other advertisers may also be using the same keywords. That creates competition with your ad campaign. What can you do to win? One solution is keyword bidding.

No one likes a drop in website traffic.It can be scary, effect your business and cause stress. John Lincoln has dealt with this situations hundreds of times and shares his steps. In this video, you will learn how to deal with a drop in traffic.

Ahrefs has a massive index (over a trillion links) that’s updated at least once a day. It’s also super duper simply to use. Because of its excellent user interface and index, Ahrefs is one of the few SEO tools that I use every day.

Empower your sales team with insights into conversion, brand market, and audience behavior. With SimilarWeb, you can monitor keywords and referrals with the highest conversion rates and invest wisely to boost ROI. Identify non-competitive keywords to increase your market share. Spot retention issues with your competitors to benchmark loyalty and take advantage of the lowest hanging fruit.

93. SEO Checklist – This checklist provides you with the most important factors to look out for when performing optimization on-page. Make sure you check out the links for off-page optimization and technical factors as well – they provide further insight into SEO tactics that you should be dealing with anyways.

Klipfolio is a solid all-around marketing program that focuses on email, digital and social media marketing. The SEO component of Klipfolio tracks traffic for both organic and paid searches. It comes with a customizable central dashboard that grants you an overview of your SEO campaigns and allows integrations with third-party applications like Google Analytics, a highly useful feature for monitoring SEO.

On the flip side, remember that any message you don’t control is potentially damaging. If you use affiliates, monitor them very closely, and consider crowding out brands whose message may override yours (“Save Money. Live Better” is definitely not associated with the Apple brand).

“Resource link-building” for example. This tends to entail adopting the same outreach strategy as above, but instead of trying to get your content reproduced, you’re trying to get it added to a “resources” page.

The DoubleClick Ad planner is not just an intelligence platform that can be helpful in overtaking your competition; it can also give you a lot of essential and fantastic insight into the actions and likes of your visitor. Not only that, but you can also use the tool for a wide variety of functions, including the number of unique visitors that a competitor website might have had and the number of the overlapping audience between you and your competitor.

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Google Analytics is the de facto analytics software, and the only tool for checking lots of data – but I find I log into my Clicky account more than I do GA these days – if all I want is a quick and dirty analysis of a page or keyword. Brilliant tool.

The reports generated by the Google Analytics gives the detailed information about the visitors to the websites including their region, device type, age, browser used and many more. For this purpose, the owner has to add the tracking code of Google analytics to every page of the website.

Ahrefs – While Screaming Frog is my “on-page” tools, Ahrefs is my “off-page” tool. Ahrefs in my opinion has the best backlinks index on the web. It allows you to take a quick glance or in-depth view of your backlinks, and it does a great job of it. I’ve been using Ahrefs.com now for almost 10 years, and they have never let me down!

Search engines count links higher than plain text in their search algorithms, so try to create links that use your keyword phrase. Avoid using links that simply say, “click here” or “more information” as these links will do nothing to help you with your search engine optimization. Leverage the power of links in SEO by including your keyword phrase in them whenever possible. The text surrounding links is typically weighted more heavily by search engines than other text on your page as well. If you can’t include your keyword phrase in your link text, try to include it around your link text.

Are, SEOquake, LinkPatrol and SEMrush similar tools for enhancing SEO? If so, then which one would you recommend the most? And by the way, is it necessary to buy the Premium SEO by Yoast plugin or, the free one is enough ?

If your site isn’t in Google – Although Google crawls billions of pages, it’s inevitable that some sites will be missed. When our crawlers miss a site, it’s frequently for one of the following reasons:

Excellent resource for one more time! Technique 8 is one of my favorites. It is an easy way to get exceptional traffic in really short time, as there is already a good ranking and authority in case you are in 2nd or 3rd page!

For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicagoland area to find your website.

One of the primary benefits of hiring a San Francisco SEO company is that we’ll take care of the necessary technical details and the footwork to rank your website for this geographical market. Although in theory, it may be possible for you to do your own optimization, it is likely that you would not see the results that you desire. Hiring a professional company is a hands-free way to drive customers to your business on an ongoing basis.

But this makes SEO sound rigid, when on the contrary, its very flexible. After I lost my rankings thanks to keyword stuffing, I devised a new approach that has never failed to yield the desired results since.

Knowing where your site currently ranks is also incredibly important. It allows you to track which of your online marketing strategies are working best, letting you focus similar your efforts across campaigns, maximising ROI and seeing your traffic (hopefully) skyrocket through the roof.

Every page should have a canonical tag, even if there are no known duplicates. If there are no known duplicates, simply use a self-referencing canonical tag to point to the page. This will help if there are marketing campaigns that utilize the page where the URL is altered for the purpose of tracking the marketing campaign’s results.

Consider using a tool like Image Optimizer to ensure you are not uploading files that are too large, which could cause your page to load slowly, which is bad not just for SEO but site performance as well.

Build a “community” of happy users. Publish buyer testimonials and reviews. Share blog posts from your happy customers. Use excerpts from a positive review to convince visitors that they can trust you — trust is king and social media helps you showcase it effectively.

Full link audits can get pretty cumbersome and expensive for the client if they have a large number of linking domains. But a quick link profile can help us decide if a full audit is needed in the first place.
One of the core principles here at Arcane Marketing is transparency with and accountability to our customers. That’s because we understand that you want to know what your SEO company is doing for you and what you’re getting for your money. To that end, we ensure that each of the companies we work with receives consistent monthly reports with real, solid information. Our team of professionals is dedicated to the concept that “Honesty is the ONLY policy,” so you’ll receive real information about what we’re doing for your company.
So many great names in one article. I would say that it is always industry dependent. I saw some crazy methods for bringing results. I work in the iGaming industry at the moment and the longer you look into the manipulative methods for bringing results the greater the feeling that search engine as a long way to go still.
What if there’s a specific article we want to read — perhaps “How to Do Keyword Research: A Beginner’s Guide”? Its URL structure — http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht — denotes that it’s an article from the Marketing section of the blog.
It also offers me a quick glance of how they optimize their meta details so that’s a quick way to gauge their knowledge so I don’t dumb down the conversation and make them feel bad or worse, make them feel insulted.
Platforms such as AWR Cloud still give you great ongoing position monitoring in an affordable tool, but that aspect of the market is becoming a more high-end affair. For a smart combination of self-service tools is the much better bang for your SEO buck.
Every website is has a hidden authority element that is used for determining how trustworthy and reputable a domain is. Moz has created a ranking score called Domain Authority which tries to predict how well a site will rank on search engine results pages. Authority generally improves by increasing the number of links to your website from other reputable sources, as well as having a proper internal linking structure.
Mobile is too important to ignore in your e-commerce SEO strategy. An informal survey my colleague Kenneth Gvein ran for our e-commerce customers at Metronet and Vaimo Norway found that clients had 2 to 3 times higher growth rate on mobile e-commerce. Go mobile — or go home!
Run the spider and it will grab information on your pages. Links, page titles, redirects, 404s, heading tags, status codes, attribute lengths, anchor text, alt text and numbers of internal backlinks, numbers of external links on each page. Quickly identify click depth, see canonical link information or meta-refresh directives. And more.
Work Media Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Work Media. To learn more about us and manage and complete your brand description, please click here.
If you’ve seen ads appear at the top or right of search engines, then you already know what SEM is. When your ads display in these optimal, highly visible positions, your business can have an edge over your competition. Plus, most searchers only click on the first few results, which gives these premium ad spots a visual advantage to catch the attention of your future customers.
Find Broken Link in wikipedia and replacing it with new your link was one of the good method but people spammed this technique in various forums and blogs that this section are closely monitored by wikipedia now. Most of the link do not stick now.
To follow SEO best practices for blogging in 2018, create longer content. Hubspot reports that the new sweet spot for a blog’s length is between 2,250 – 2,500 words. Search engines favor longer posts and visitors will spend more time on your website. If you need suggestions for your blogs, try using SEMrush’s “SEO Content Template.”
On the B2B side, approximately 94 percent of buyers for their organization said that they conduct online research before making a purchase. Regardless of whether you are in the B2B or B2C sector, it is clear that having a strong online presence is necessary for a brand to grow.
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Great Article! Love the idea about wikipedia, trying to build up quality backlinks is getting increasingly difficult when you are trying to follow google rules so ideas are always a help. Backlinko has been giving some great articles recently – Keep it up!
I firmly believe that a typical online marketer (not an SEO expert – just a guy or a gal who wants to get more search engine traffic) doesn’t need many tools to run a successful SEO campaign. As a matter of fact, why use many tools when one will do that and more, right?
Excellent post I really like the methods you mentioned above for finding keywords (reddit, wikipedia, and facebook) your so right Google Keyword Planner is great for measuring keywords, but it is terrible for Finding keywords!
Even epic content gets old. That’s why you should revisit your best articles over a period of several months and update them if they are out of date. Google love fresh content and will give you a boost when you refresh your content with new data. We also tend to skip on content which is old and prefer fresh information. 
50. KISSmetrics Webinars – These guys are also rather thorough when it comes to applying and teaching SEO techniques, and their webinars are held by some of the best names in the field. You can browse through their webinar archive for subjects you’re interested in, or sign up for their future webinars, which come out about once a week. It’s true that most of the topics they approach are advanced, but you can also find some which are more appropriate for beginner levels.
Obviously, you can start with any theme and any set of plugins, but SEO-ready ones give you the head-start you need to take Google by storm. What do you need to look out for when choosing your WordPress and plugins?
This domain was formerly TheTruthNetwork.com, which is obviously a name that has nothing to do with local SEO and website marketing. For this reason, people often used to ask me why I chose it. The answer is, it was always meant to be a place where people could connect and network with others of like mind and/or discover even greater truths about who they are and why they are here on this planet, and not what it became.

I have been using Drip Revolution for over six months now and it works quite well. I don”t have much experience with SEO tools, but from those few I have used, Drip Revolution seems to be the one that does the job!
Best SEO tools for website analysis are: Small SEO tools download/best-seo-tools-reddit best seo tools reddit ye ease http://strangerimagine we can search a lot of best seo tools list and here is the best collection from them
AWR Cloud, our third Editors’ Choice, is rated slightly lower than Moz Pro and SpyFu as an all-in-one SEO platform. Yet breaking down our SEO tool categories further, it leads the pack in ongoing position monitoring and proactive search rank tracking on top of solid overall functionality. On the ad hoc keyword research front, KWFinder.com tool. DeepCrawl’s laser focus on comprehensive domain scanning is unmatched for site crawling, while Ahrefs and Majetic can duke it out for the best internet-wide crawling index. When it comes to backlinks tracking, LinkResearchTools and Majestic are the top choices. SEMrush and Searchmetrics do a bit of everything.
Build a “community” of happy users. Publish buyer testimonials and reviews. Share blog posts from your happy customers. Use excerpts from a positive review to convince visitors that they can trust you — trust is king and social media helps you showcase it effectively.
Utilizing search engine marketing, however, can significantly speed up your ability to build your brand and your client base. It will put you in front of target audiences who are actively searching for products, services, and brands just like yours. You want to appear at the very top of their searches, or someone else will get their sale.
Aim to strengthen the product categories. Focus on product categories and link seasonal products to them with breadcrumbs and links in the descriptions on the product pages. Optimize your most important product pages with the greatest potential and spend the cheap chinese shopping sites of your SEO budget to strengthen product categories.
For many businesses, generating only a handful of additional serious prospects can make a substantial difference in revenue. Knowing how to use search engine marketing effectively may efficiently produce these additional prospects.
Location or placement. Let the product featured on the page stand out and shine. Give it space. Don’t clutter it up with other suggestions. Don’t waste your best location on products that don’t sell and are not popular.
Link Removal is hopefully something you will never have to go through. Unfortunately, it is a necessity for sites which have been hit with a penalty from Google’s Penguin algorithm. It can be incredibly time-consuming, but ultimately can reinvigorate your site and give it a new lease of life.
I wish that you had went into greater details about the tag cloud. I have seen that alot, however I don’t get it. Is this an SEO trick? Is it a gimmick? Is it for styllistic purposes? I just don’t get it.
All professional SEO plans incorporate both an on-page SEO strategy and an inbound one. But what does that mean? On-page SEO is the process of carefully and meticulously editing and re-programming a web page or its content to better fit within the guidelines of search engine crawlers. Inbound SEO involves building up the importance of that page by creating partnerships and link-backs from other authority sites around the internet.
13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.
Using traffic, engagement, keywords, audience, and popular pages you can benchmark your website against competitors for effective website analysis. Use similar metrics to monitor industry leaders and analysis, or track reach, engagement, and retention for app analysis.
Also, when dealing with bloggers, you can often increase your link success rate by tweeting one of their articles before you reach out to ask for a link (remember to @ mention them so they see your tweet!)
Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work!

The recent record EU fine for Google’s actions surrounding Google Shopping may have dented their ego but it does not stop Google Shopping from being a popular source of product browsing and subsequent purchase. A well-managed Google Merchant Centre account can be a fruitful form of SEM, used by blue chips and independent retailers alike.
Obviously, you can start with any theme and any set of plugins, but SEO-ready ones give you the head-start you need to take Google by storm. What do you need to look out for when choosing your WordPress and plugins?
Clearly a very good post with new angles that I must try. Most blog posts about SEO is about the same things, but this took up new perspectives that will hopefully improve my search results on the Swedish and Nordic market.
The results of our SEO consulting strategies are well-developed campaigns focused on attracting the attention and business of your industry’s consumers.You tell us your online goals; we develop a plan to reach them. Our dynamic SEO consulting team specializes in helping your website convert high volumes of qualified traffic into profitable leads. We do this by achieving page 1 rankings on the most popular search engines through important keywords. How? By aggressively immersing ourselves in your industry. We don’t just use information that you provide us with. In addition, we go above and beyond standard agency research measures. We ensure that we bring the freshest, most viable and creative campaigns to your marketing body.
Cool Feature: Moz’s Keyword Explorer is one of the best keyword research tools on the market. Why? It provides super-helpful info on SERP features that appear in the search results for a given keyword (like the number of Adwords ads, Google News results, and more).
Three tools… I hate to rely on tools, especially because they can change at a moment’s notice. Moz’s continual updates, for instance, makes hell for automatic Excel updates. Sometimes that change is good for you, sometimes it’s removing features you’ve come to really lean on. However, if I HAVE to pick tools, I’d pick the three below:
21. Google Search Engine Optimization Guide – It doesn’t get any better than this: a comprehensive, well-structured, well-explained and exemplified SEO guide right from the horse’s mouth! Google created this internal guide to serve its employees, but it is just as valuable to anyone looking to perform optimization on their websites. Here, you will truly find the best (i.e. Google-approved) practices you need to employ in order to increase your odds at ranking in Google’s top results.
Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites.
With the huge difference in click-thru rates between organic searches and paid ads, SEO can definitely return a higher ROI. Of course, PPC will drive immediate clicks while SEO may take up to 6 months or more to really take effect (drive significant traffic gains). Good article, spot on.
Moderation is the key here. Google mentioned many times in their documents that internal links should help the users and search engines understand what the page is about. In their examples they always show keyword internal links.
There are differing opinions on this issue with one of people saying that Google and other search engines ignore the text included in the HTML block quote tag when crawling a web page. Therefore, the text within the block quote tag won’t be included in terms of SEO. Until a more definitive answer can be determined to this issue, it’s a good idea to keep it in mind and use the block quote tag cautiously.
Off-Page seo does’t means Link Building, well let Me share My Personal Thoughts here, I use Q&A to help seekers and get visitors, I write articles on educational sites and redirect visitors to my website, I use community Forums like Inbound, apsense, warrior Forum, growth hacker, entrepreneur etc where I find Like-Minded people, I use yahoo answers.

If you want to generate qualified leads quickly, pay-per-click advertising is the right tool. Ranking By SEO is a leading Indian name in pay per click management. We have helped diverse clients achieve their marketing goals through PPC ads. Our result-oriented pay per click advertising campaigns will increase your brand awareness and boost sales.

I use both tools every single day. Provide a ton of value and insight. If you want to dive deeper with SEMrush, check out this playbook I put together earlier in the year http://www.robbierichards.com/playbook/. Thanks for taking the time to leave a comment

35. Tutorialspoint SEO Tutorial – Although a bit simplified, this tutorial is very on-point and starts off by clearing up the most important terms you need to get familiarized with. Take note, however, that this was probably written quite some time ago, and in the world of SEO, that can mean a lot of relevancy is lost. For instance, at some point, the tutorial mentions the importance of adding meta keyword descriptions, something all good SEOs know is no longer valid. The head of Webspam team, Matt Cutts, explains why Google doesn’t use the keyword meta tag. You should also check out what meta tags Google does use in ranking your website. Another instance of outdated content is the tutorial’s reference to the Google Keyword Tool, which has long ago become the Keyword Planner.

Awesome list of tools here, I will definitely bookmark this page. I seriously wouldn’t mind paying for a comprehensive seo analysis tool, but most I have found are too expensive at this point, especially when just starting out.

LinkAssistant manages all of your links in one place. Spreadsheets, manually browsing and losing data are no longer issues. It helps you find relevant link opportunities, and you can see the top ranking websites and competitors in your niche. Monitor your links, so they bring value without penalties.

3. SEMrush: It’s great for competitor keyword research but I love the Guru subscription that has historical keyword ranking data which can be great in preparing for client SEO pitches where you can review why historical SEO dips have occurred and then you can talk about how they can be fixed.

The Google My Business tool is often your customer’s first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your listing, and then see what experts advise about how to optimize it. more

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As you know, adding LSI keywords to your content can boost your rankings. The question is: how do you know which LSI keywords to add? Well this free tool does the job for you. And unlike most “keyword suggestion” tools that give you variations of the keyword you put into it, Keys4Up actually understands that meaning behind the word. For example, look at the screenshot to see the related words the tool found around the keyword “paleo diet”.

This allows you to analyse their site and get insider information they oftentimes don’t want you to know. It may not be a direct SEO benefit (do this = get result), but it does allow you to get an upper hand in combatting what they are doing.

6. Build a sitemap page. Building a sitemap helps search engines discover every page in your website. The best sitemaps list the pages your site along with brief keyword-rich descriptions of the page. If you have too many pages on your site, create as many sitemaps as you need and make sure they’re linked together.

More people now use the mobile Internet than the desktop Internet. That is a big deal for businesses trying to rank in Google. Why? Well, they need to be thinking mobile first. Ignite Visibility has a unique mobile SEO strategy that gets websites ranked. In this post, you will learn a few of the basic ideas.

69. What is Link Building? – Although it doesn’t offer any strategies for link building, this article by John Ball does a good job of explaining why we need it, how it used to be done, and where it stands within today’s SEO. The article is less than one year old, so everything in it is still relevant.

Its true content is the reality of SEO. However, content, in and of itself, does NOTHING for your business (or your SEO, for that matter). It just sits right where you left it – on your site – like a good ol’ dog… and if you want it to fetch you traffic, sales, and, yes!, backlinks, you’ll actually have to take it a few steps further.

Buzzstream is a tool which has many feathers in it’s cap. It’s superb for outreach management, generating/scraping prospects and finding hidden details, such as contact details. For all it is a fantastic tool, make sure you structure your account well, or you will end up despising it.

Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics. more

I just want to thank you for such a remarkable list and especially the tools were much effective and helped me improve my SEO and I have applied many new strategies through this. So thanks for sharing it.

170. Conversation Marketing eBook – When you start feeling like optimization, keyword research and link building just aren’t doing enough for you anymore, you might like to delve into this free eBook and learn more about how to get the most out of Analytics, social media, and internet marketing in general. Here is another Fat Free Guide to Google Analytics, written by Ian Lurie, which adds to the conversation, so to speak. It is a useful guide for beginners and advanced SEOs alike, since it takes you from setting up Analytics, to tracking your goals and working for actual results.

Boost your own link building performance by analyzing up to five competitors at once. You can check the value and history of every backlink on your competitor’s site and use the best ones to enhance your activities.

Before I explain how to fix this, let’s make one thing clear: there is no such thing as a duplicate content “penalty”. Duplicate content simply makes it more difficult for search engines to understand which is the “best” version of a piece of content. This can mean that none of that content gets ranked quite as high-up as it would if it was canonicalized into a single, “master” version.

You basically had me hooked after you mentioned the Wikipedia dead link technique. The idea of finding dead links and reaching out to the websites that’ve linked there is actually one of the best ideas I’ve heard in a long time. I’ve bookmarked this page for future reference. Thanks.

Google Search Console data is also available inside of the Google Analytics interface, but don’t expect this to magically fix the problem of connecting keywords to users. We can get general information, but we’re still not able to see which keywords led to the conversions.

Scoop.it enables you to share your ideas and thoughts to the right audience. The Content Director at Scoop.it can help you identify and create great content on your website. It mainly concentrates on three types of users: Thought Leaders, Knowledge Managers, and Content Marketers.

I’ve separated the wheat from the chaff for all of you willing to learn SEO, and organized it in a common-sense list that will guide you through the steps. Below you will find some of the best free and paid resources for learning SEO. Grab a notebook, a pen, and start your online education!

Paid search (SEM) enables you to buy listings in the “sponsored” area of a search engine. There are a variety of paid search programs, but the most common is called pay-per-click (PPC), meaning you only pay for a listing when a prospect clicks your ad.

We believe the marketing and advertising industry will continue to see a surge in businesses turning towards online marketing as opposed to traditional marketing and advertising efforts. In addition, with the expansion of mobile and the mobile web, we believe there to be a shift towards mobile marketing and advertising platforms. Social media will also continue to play a large role in expansion.

Depending on the level of technical SEO and On-page SEO, we might suggest a few technical changes to optimize your website. When we propose changes in a website, we give reasons why these changes are necessary. We will never make any technical change on your website without your consent.

Once I’ve completed my analysis, I drop all of the backlinks for the top competitors into a file and sort it by Domain Authority. I can then work with this list to eliminate all of the pages that are not indexed in Google, that have low Authority, low TitleRank, etc and voila I have a phenomenal list of link prospects.
My three go to tools are Moz, Majestic, and SEMrush. Moz and Majestic we use for link analysis/finding backlink targets and also, analyzing search results to see how competitive they are. We tie this into topic analysis on SEMrush, to determine what kind of potential a search result is, how competitive it is, and how we’ll get links (or how many we need). That’s the three sentence description, but a more in-depth take can be found in our recent post on increasing website traffic.
Google’s PageRank Although Google’s PageRank is but one factor Google uses to determine its search results, it is a popular topic. Step eight provides basic information to you better understand the importance of PageRank.
User experience (UX) for SEO is becoming more important in 2018. A good user experience, according to Google, is having a quickly-loading, responsive, mobile-friendly website. The content should have high readability. When it comes to SEO, readability means non-technical writing and structural cues (think H2 tags and bullet points) as well as inclusion of images or video. The Flesch Reading Ease test is a great tool for SEO readability in WordPress.
Full link audits can get pretty cumbersome and expensive for the client if they have a large number of linking domains. But a quick link profile can help us decide if a full audit is needed in the first place.
Unlike other digital marketing companies, ShootOrder’s digital marketing services include conversion optimization, on-site marketing, influencers marketing, marketing automation, web data analytics, e-commerce marketing, Facebook & Twitter apps development.
Choosing the right keywords, for example, takes a thorough understanding of a business’ goals and objectives—it’s easy to spend a lot of energy aiming ads at the wrong people. That isn’t to say a good campaign will be optimized from day one, either. Running a PPC campaign takes a lot of time, refining keywords, groupings, tweaking ad copy, revising the landing page, and monitoring results.
Rise Interactive Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Rise Interactive. To learn more about us and manage and complete your brand description, please click here.
In the example below, when you click on the link with anchor “increase the intensity” you will be redirected to a page with-in the website to find out more information on how to increase the intensity of an exercise.
Exults Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Exults. To learn more about us and manage and complete your brand description, please click here.

9. Link intelligently to yourself. When linking from one page to another on your Website, use your specific keywords or phrases. Don’t just use words like Home, Products, Contact if you can use Used Cars Home, Our Used Cars, Contact Used Cars.
Jump up ^ Brin, Sergey & Page, Larry (1998). “The Anatomy of a Large-Scale Hypertextual Web Search Engine”. Proceedings of the seventh international conference on World Wide Web. pp. 107–117. Retrieved May 8, 2007.
This post isn’t just for SEO professionals. We did a survey last year about what roles the readers of this post played in their organizations. Over half of our respondents indicated they’re responsible for more than just SEO for their companies, with many splitting their time between Search Engine Optimization, Paid Search, and Analytics. Does that sound like you? Knowing what to tools to use and when can keep your schedule manageable so you can tackle that list of tasks that all fall to you.
I have dealt with EZranking for around 6 months now & they have exceeded my expectations in terms of professionalism & communication. The advice given by them regarding our website structure has been very helpful and I am looking forward to achieving great results.
While there are other techniques an ethical SEO professional will use to boost your rankings, these 10 DIY SEO tips form the basis for the search engine optimization tutorial to get you on the right track. Even eCommerce and other sites that are controlled by a content management system, which can create its own SEO challenges, can benefit by following these suggestions. And, if your keywords are highly competitive, you may not ever be able to rank in the top 10 search results, but you will move up in the rankings and you should find traffic to your site on the rise.
Otherwise, just pick a responsive WordPress theme and plugins from the start. Don’t know where to start? Total Responsive Multipurpose WordPress theme is a great choice for many an entrepreneur like you.
Many people know which search results are paid versus natural and often give precedence to natural search options. On the other hand, if your website shows up on later pages of the search results, you might have better luck using PPC to get seen. Because PPC costs money, you might consider using it for items that you sell, as opposed to promoting a free offer or your blog.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.[2]
It’s important to remember that SEO, while capable of providing a valuable source of traffic, is still only one way to attract potential clients and customers to your site. Think of SEO as part of your marketing strategy instead of your whole marketing strategy. Don’t lose sight of the forest staring at a handful of trees.
Then, see how many clicks you get for some of these high-impression terms. If your getting lots of impressions for a certain keyword, and not many clicks, that means that you have A LOT of potential to get traffic for that term.
I start off with some keyword research, deriving several alternatives to my primary keyword. But instead of writing content first and adding keywords later, I do both at the same time. How? I commit my primary keyword and a few alternatives to memory, and then write away. Provided you’ve researched your keywords as well as your content, the former will fall right into the latter. The keywords will fit right in. I don’t think about the keywords but when I’m done writing, the post is SEO ready. Of course, this is my own personal technique and might not work in your case. And I have perfected the technique over time, so feel free to devise your own technique – just make sure your keywords appear naturally in your content.
Since commencing in 2004, we’ve refined our process into an agile approach that delivers results. Our team has experience with Search Engine Optimization projects across a range of industries, including hospitality, eCommerce, retail, technology, entertainment, medical, construction and more. Explore our Case Studies here.
SEO by nature is data driven, but not all data is equally important. Our structured reporting solution will show the progress of your site in a simple, easy-to-read format that delivers the most important information – keyword and phrase positions, traffic data and comparison reports, and key performance indicators like sign-ups, leads, and revenue. Our SEO reports are designed to show the results of our SEO efforts and why they are important to your organization.
It is best known for its competitive analysis features,including data regarding display advertising, link building and paid and organic search. SEM Rush can also help you with website SEO analysis. You can see where your business ranks on search engine results, and it recommends steps you can take to improve your current ranking. Additionally, you can use this software to improve your pay-per-click (PPC) campaigns. You can also track other importantSEO data, such as your search engine position, backlinks and social media mentions.
50. KISSmetrics Webinars – These guys are also rather thorough when it comes to applying and teaching SEO techniques, and their webinars are held by some of the best names in the field. You can browse through their webinar archive for subjects you’re interested in, or sign up for their future webinars, which come out about once a week. It’s true that most of the topics they approach are advanced, but you can also find some which are more appropriate for beginner levels.
Don’t rely upon Los Angeles SEO firms who only use cheap gimmicks to temporarily help you. Coalition is here to develop a long-term relationship with you that will earn you quality results. Every client is unique to our team. We take the time to understand your business and your objectives. We’ll then create an SEO plan that is custom-tailored to you.
You’re spot on, thanks again for sharing these terrific hacks. I remember you said on a video or post that you don’t write every time. Right that why you always deliver such valuable stuff. I have to tell you Backlinko is one of my favorite resources out of 3. I’ve just uncover SeedKeywords and Flippa. As LSI became more crucial SeedKeywords seems to be a tool to be considered.
Where is your money going? How is your SEO budget being used? You want to know what’s going on at all times. We get it. We want you to know too. We encourage you to drop us a line or pick up the phone and talk. We’re always prepared to give you the straight answer every time. None of this fluffy talk. We’ve grown prideful of our mantra that “Honesty is the ONLY policy”. We want you to know and appreciate the actual work that happens to help you achieve your online marketing goals. Providing detailed reports help you to see the inner workings of our team and what they result in.
Choosing the right keywords, for example, takes a thorough understanding of a business’ goals and objectives—it’s easy to spend a lot of energy aiming ads at the wrong people. That isn’t to say a good campaign will be optimized from day one, either. Running a PPC campaign takes a lot of time, refining keywords, groupings, tweaking ad copy, revising the landing page, and monitoring results.
Keeping track of your links is just as important as building them. Use Monitor Backlinks to know when any of your backlinks status changes. With our SEO tool, you can determine if a webmaster unfollows your backlinks or removes them completely. 
To maximize rankings, we update all your website’s internal linking and on-site optimization. Conventional adverts only attract customers while they are running. Our best SEO company attracts customers over the long term, making it a long term investment.
It is also common for some websites to have short descriptions– under 100 characters– that did not really cause much of a problem when the general maximum was 156 characters. Now, since many brands have significantly more, the websites that have the excessively short descriptions look even more out of place and incomplete.
In the early days of SEO (Search Engine Optimization), it was enough to use your target keyword a bunch of times on a page. Unfortunately, that led to shady SEO companies who would follow a practice called “keyword stuffing,” which was essentially the severe overuse of keywords in on page text. In modern SEO, this is considered a “black hat” practice. Instead, your SEO company should strategically use your target keywords in title tags, meta descriptions, page headers, and contextually throughout the on page text in order to make sure that the search engines know what the page is about.
4. Make navigation easy. You can do this by building clear text links to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like their navigation plain and simple—and so do many users.
In addition to including links to relevant and authoritative sites in your content, Google looks at the language used in the hyperlink itself. By including internal links with text that relevant to the page that you are linking to, and including your keywords, you are indicating what the content being linked is about.
Many marketers like to compare organic SEO to public relations or “earned media” because there is no guarantee of success, making the ROI on earned media (including SEO) a challenge to predict and sometimes a challenge to measure. In both SEO and PR, marketers have the option of hiring internal staff, bringing in consultants, or using an outside agency. The same options apply for paid search marketing.
TitleSEO Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of TitleSEO. To learn more about us and manage and complete your brand description, please click here.
Let’s say you’re looking for bloggers to outreach to for backlinks and content sharing. Where do lots of bloggers spend their time? Blog comments where they try to connect with their favourite authors.
Remember that users enter search words into search engines based on their interest. The matching keywords and phrases you choose for your campaigns help determine if your ad will display when users search online. But be aware, other advertisers may also be using the same keywords. That creates competition with your ad campaign. What can you do to win? One solution is keyword bidding.
Be sure to include your keyword within the first 65 characters of your headline, which is just about where Google cuts it off on search engine results pages (SERPs). Technically, Google measures by pixel width, not character count, and it recently increased the pixel width for organic search results from approximately 500 pixels to approximately 600 pixels, which translates into around 65 characters.
At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you’ll find links to our most recent stories on search marketing:
Great tips. Obviously, In the changing landscape of marketing and promotion, SEO has become a core element of any serious business whether big, small or medium. So this information is very useful. Thank you for sharing it.
A couple that I have not seen mentioned are Clicky.com great analytics tool for free or you can certainly upgrade. Another great SEO tool that can be used for free is Serps.com’s page rank checker at https://serps.com/tools/rank_checker
70. 101 Ways to Build Link Popularity – In this article published on SEOBook, Aaron Wall and Andy Hogans explain why link building will still matter just as much in the future, but they also list, as promised, 101 ways of building links (although not much detail is provided). You might also like to look over this rather general article on Link Building, which supplies a few more ideas on how to earn links and offers other related, valuable advice you should keep in mind.
First-off, I’d be using AccuRanker. It’s really the fastest cloud-based rank-tracking tool out there. I really don’t know how we could get by without it. Pulling rankings in a span of 3 – 5 seconds in real-time is a bliss.

Use of Header Tags (H1, H2, H3) on Titles and Subheadings – On page content should utilize subheadings to divide it into smaller pieces. This adds visual interest and makes it easier for a website visitor to skim the content. Use of Header Tags on titles and subheadings can also be used to indicate importance to search engine bots.
High-quality standards are set on Your Money or Your Life (YMYL) pages – These pages include shopping transaction pages, financial information pages, medical information pages, legal information pages, and similar sites. The reason for the placing high-quality standards on these pages is how these can affect “the future happiness, health, or wealth of users.” Low-quality YMYL pages can negatively impact one’s happiness and health, so it is important to build useful pages under this umbrella term.
The first point is important. Optimizing for rich answers requires you to optimizing for your target keyword as well. Getting your page to rank on the first page of search engines will increase your chances of getting into the rich answers box.
My favorite method currently is to search related websites in much niche, usually sites with lower or similar DA to my site, to see which keywords they rank for. I filter the results in SEMRush to narrow the list to kewyords with reasonable search volume such as greater than 500 searches per month.
75. Improved Link Building – Moz is always a top-notch source of information, and this article by Cyrus Shepard (a SEO guy to look out for) details some interesting points on SEO copywriting and by default improving your link building tactics.
Yep! You can get most of the essential info with tools like search console and GA, but if you want to step it up, there is an investment. But, if you leverage the tools properly you should get a nice ROI
Search Ads Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of paid search. There, you’ll find additional sub-categories for special topics in paid search marketing including:
It’s important to protect yourself against people who might just be spammers because, Lehmann-Haupt says, “Google is run by a bunch of extremely smart guys, who spend their entire lives being smarter and more adept at cheaters.” The last thing you want is to get kicked off of Google’s index.
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The headlines for your articles should be under 55 characters to ensure their complete visibility in SERPs. Make sure they’re snappy, attractive and as descriptive as possible (this is often an impossible balance). Just stay away from clickbait headlines, do not promise something that the content doesn’t deliver.
Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Click on ‘Search for new keyword and ad group ideas’ and enter the main keywords you want to target. You’ll then get a list with keywords suggestions based on what users are searching in Google.
Love your answer to this question Mathew! And lol Logic demands everyone should agree. I have spent the day going through your entire tutorial series, will be doing it again tomorrow as well, one question that comes to mind automatically is would you consider Press Releases individually created and posted on Google news as good tier 1 links?
If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
6 of the best SEO tools to make sure your on-page SEO is optimized Implementing SEO Services for clients in a wide array of industries, I’ve learned to utilize some amazing tools for on-page SEO – and how much of …..
1. SEMrush: There is a reason this tool was voted the #1 keyword research tool by 58 online marketing experts. I use the tool every single day to perform keyword research for both SEO and PPC campaigns. It saves me thousands of dollars in wasted ad spend by being able to quickly see what is, and is not working for my top competitors. I’ve been using the “Pages” report a lot lately to find out which content is driving the most organic traffic for the competition. I wrote a 10,000 word SEMrush review here. It covers 24 actionable ways you can use the tool to build successful online marketing campaigns. 
Don’t stuff keywords! This goes for all kinds of SEO, but it needs to be reiterated over and over again because even intelligent people make mistakes. But making this kind of mistake is very serious, and can land you in a heap of trouble from the search engines.
Pay Per Click Advertising (PPC) – Ads you place for your website with a search engine, such as Google or Yahoo. You bid the amount you are willing to pay per click. The more you bid, the higher your ad will appear in the search engine results. Google AdWords ​has implemented an additional factor in where your ads rank that is based on the relevancy or importance that Google places on your site, which is very difficult to manipulate.
BuzzSumo is a web-based application that’s key function lies in its ability to find content, worthwhile content creators as well as researching the competition. It is a fairly simple tool to use but it is an essential part of any successful content marketer’s repertoire. Try it today.