SEO Best Practices

16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.
GTmetrix is a Page Speed tool that is arguably better than Google Page Speed Insights. It’s more thorough and looks at a deeper level. So, if you’ve got a deeper understand of how your site runs – or know someone who does – I’d suggest you use this.
86. 44 SEO Experts on eCommerce Link Building – I find expert round-ups very useful, since they gather lovely nutshells of digital wisdom. But you should also look at the relevance of the topic, the age of the article containing the advice, and, most importantly perhaps, checking to see if those are real experts. This article manages to succeed on every account, and you get some great eCommerce link building advice from professionals like Will Critchlow, Neil Patel, Mike King, Jon Cooper, Justin Briggs, Paddy Moogan, Ann Smarty, Brian Dean, and many, many more.
Ad campaigns can, and should in many cases, focus on similar products or services. For example, if you run a hardware store, one ad campaign could focus exclusively on autumnal products such as leaf blowers, rakes, and leaf bags, whereas another might focus on power tools and so on.
Netpaths Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Netpaths. To learn more about us and manage and complete your brand description, please click here.
Tools like SiteLiner, Screaming Frog, and SEMrush all offer free output to a degree, but the most valuable, totally free tool I use most often for SEO (outside of a keyword research or backlink data provider) is the Google Search Console.
I have seen hell lot of websites these days about internet marketing and seo stuff. But, your site is awesome and this is the best in terms of what you have. The content you publish is right to the point and brings hope for a newbie. I discontinued many websites 2 years back and I am starting a few again. I am daily browsing through a few websites by creating alerts related to seo and stuff like that.
It’s a feature that Google has introduced recently and not many people are familiar with it yet, but they should be. I love it when tools help you keep track of your site, without having to login every day.
Discuss the techniques the firm plans on implementing. Some basic steps they should be taking to optimize your search ranking include, keyword optimization, headline and link evaluation and link-building from other sites.
This is such a great list Matthew! I can’t wait to start using some these tools. I am curious, what is the best software for building some safe links directly from a money site? I’m very new to link building, but I’d like to start getting some better anchor text out there.
With the rise of Penguin came the much needed awareness of our link profiles. There is no better way to track the status of your backlinks(old or new) than Monitor Backlinks. This tool helps youknow if there’s any change with you site’s backlinks – whether it became a nofollow link, the page was 301 redirected, the page broke with a 404 not found code, etc. Highly recommended SEO tool. Try it out here.
It was originally designed for bioinformatics and DNA sequencing but has evolved as a system for general big data analysis—equipped with many integrations that help for SEO data analysis and automation.
We create battle plans for approaching each specific situation, which means you’ll always get a customized SEO solution. Our goal as a USA SEO company has always been to provide the highest level of service to our customers. This means that you’ll always find a cheaper agency than us.
Thanks for the great post. I am confused about the #1 idea about wikipedia ded links…it seems like you didn’t finish what you were supposed to do with the link once you found it. You indicated to put the dead link in ahrefs and you found a bunch of links for you to contact…but then what? What do you contact them about and how do you get your page as the link? I’m obviously not getting something 🙁
19. Syndicate your press releases. Send out a press release locally or nationally when you create a new product or service and link to yourself in it. Here is a nice list of some popular ways to syndicate your press releases.
A combination of Keyword Planner and UberSuggest is a fantastic way to build up a large number of keywords for any project. I start with the Keyword Planner to identify terms that have decent search volume (>1000) and start plugging those into UberSuggest.
Screaming Frog – This is my go-to “on-page” tool that I use for SEO. It can do everything from basic on-page aspects such as meta descriptions and titles to more advanced items such as directives and ajax analysis. We own probably 5-10 licenses in our office and is definitely a tool that I use every single day.
Organic search listings (SEO) are determined by proprietary search engine algorithms, while paid results are bid on and paid for on a per-click basis. SEM is not used in reference to display advertising, though PPC and display share many best practices. Strong SEM performance can consist of high placement on one — or both — of PPC and SEO.
This can be done using keyword match types. There are four main keyword match types in Google AdWords and Bing, and each of them retrieves different keyword variations. Here is an explanation of what they are and what they can be used for:
For reputation management reasons, not only do you want to make sure no one else gets your account name, but you can often own all the results on the first page of a search for your brand if you’re a new website or company.
Boulder SEO Marketing Representatives: We attract thousands of visitors to our website daily. Our visitors would benefit substantially from an accurate description of Boulder SEO Marketing. To learn more about us and manage and complete your brand description, please click here.
It’s important to protect yourself against people who might just be spammers because, Lehmann-Haupt says, “Google is run by a bunch of extremely smart guys, who spend their entire lives being smarter and more adept at defeating cheaters.” The last thing you want is to get kicked off of Google’s index.
There is major competition in this field, so effective link building is absolutely critical in order to move the and get our clients the results they want (e.g. top 3 rankings for highly competitive local keywords).
The second tool I use on a daily basis is accuranker.com. I have used just about every keyword ranking tool that exists. This is by far the best to date. If you are writing and focusing on ranking, this is the tool you want.The powerful filters, instant update checks, competitor analysis, and historical data make this easy to keep track of SERPs and know exactly what you should be focusing on. Take a day and focus on those blogs posts that are ranking on page 2 of SERPs and make them better! Then watch, monitor… and repeat.
Dominick Frasso is SEO/SEM Specialist at Vistage International, a membership organization that helps CEOs build successful companies through business coaching groups, executive coaching and executive development opportunities.
I managed a number of WordPress sites for a couple of years now and I would never know that I am making big mistakes in SEO. I had many sites with sub-domain, I am thinking of adding categories before but I decided to use sub-domain instead. I never thought that it has a big impact in sharing link love. In addition, you can revise, change the title, meta description, etc of an old content to make it fresh and re-publish it.
Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up 🙂
Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.
An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then transform and analyze it using all a BI tool. The problem for most business users is that’s simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It’s about making a process that’s core to modern business success more easily accessible to someone who isn’t an SEO consultant or expert.
One key concept to note about adding or using keywords in the copy is to be careful to use your keywords effectively and naturally for the reader. Do not blatantly integrate your keywords inside your article. Also, do not over emphasize the keyword in the article. Here is an example of how not to write:
Another great tool I’ve been using the past few months is Copyleaks.com it’s a great way to be notified if someone has created duplicate content of anything you have written. Super easy to use and effective plans!

40. How to Make Infographics – Even though this guide is SEO-adjacent as well, you will learn that the infographic is yet another form of content that attracts traffic and attention, and is one of the greatest ways of producing added value and conveying information or a message. This article will provide you with the basic steps and know-how of creating engaging and shareable infographics.
To programmatically generate a sitemap, register a Sling Servlet listening for a sitemap.xml call. The servlet can then use the resource provided via the servlet API to look at the current page and its children, outputting XML. The XML will then be cached at the dispatcher. This location should be referenced in the sitemap property of the robots.txt file. Additionally, a custom flush rule will need to be implemented to make sure to flush this file whenever a new page is activated.
Abdul Hi and thank you for your question. First of all I apologise if I have confused you. The methods described above are in my opinion worthless and you better stay away. Some people may insist that they still work but the truth is that none of the above methods is accepted by Google so sooner or later they will go after them. I can see from the link you gave me that you have just started a tech blog…my suggestion is the following:
In addition to daily news stories from our editorial staff, Search Engine Land publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective.  Browse the SEO Channel for the most recent SEO news stories and expert columns, or sign up to receive all of our SEO related content via email.
Hotjar is an all-in-one analytics and feedback tool that allows you to easily understand the people who visit your website. This is an all-in-one analytics and feedback tool that uses one script and one account. Try it out for free here.
Well, according to this study from Advanced Web Ranking (which I’ve trotted out before when discussing how to dominate Google) shows that on the first SERP, the top five results account for 67.60% of all clicks and the results from six to 10 account for only 3.73%.
For me, there are six essential types of tools for managing SEO, so I thought it would be helpful to share my favourites in the categories below. Do let us know in the comments if you think of different categories of tools or services that are better than the ones I recommend.
It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate optimization can double your traffic and sales. When I show them proof, my prospective clients have many questions about generating more traffic, boosting conversions, increasing sales, engaging buyers and turning them into fans. Here are the most popular questions — and my answers.
Slack is our go to team communication tool. We are managing a ton of projects now and our team has gone from 2 to 10 in the last few months so Slack is gold for us to keep up to date. Zapier is awesome for connecting software and automating tasks. Prosperworks is amazing for our sales team and integrates seamlessly with gmail and Google apps.
There is a rule of thumb in the SEO industry to keep all URLs “short and sweet”. What this means is that your URL structure should be able to be memorized by a human visitor. Having URLs with excessive or irrelevant characters and words can be a serious detriment to the success of your website in the search engines.
In a nutshell, the Pixelmator is an incredibly sophisticated tool that gives you the power of creativity with just a few simple clicks. It’s not only fast, but it will help you get all of your work done in a short span of time.
“I’ve been working with Victorious for six months and have been continually impressed with their thoroughness and dedication. Despite the short time that we’ve been working together, I’ve seen significant increases in the number of keywords that my site ranks for and sessions. Plus, they’re a top group of guys who not only know their stuff, but are super-friendly with it – always willing to take the time to explain recommendations and provide more information whenever needed. Recommended!”
22. Google’s Digital Marketing Course – Google is not one of the best sources of information thanks to their powerful search engine only, but through internally generated content as well. While they may be meagre with catering intelligence on algorithms, they provide a lot of extremely useful data and support in other areas – guiding users, webmasters, SEOs, marketers and business persons in general. This digital marketing course should teach you how and what tactics to apply in order to be a successful part of 21st century (online) marketing.
Hiver is an extension that turns your Gmail mailbox into a mobile command center for your business. Hiver empowers you to access and manage your shared inboxes, assign emails as tasks to your teammates, write notes on email conversations as well as prepare professional looking Email templates. Start your free 14-day trial here.
Look at your short- and long-term goals to choose whether to focus on organic or paid search (or both). It takes time to improve your organic search rankings, but you can launch a paid search campaign tomorrow. However, there are other considerations: the amount of traffic you need, your budget, and your marketing objectives. Once you’ve reviewed the pros and cons, you can select the search strategy that’s right for you.
At Search Engine Watch we have covered this topic back in 2014, but much has changed since then. We’re going to take a slightly different tack with this one. Instead of looking at what major organisations and websites define as SEM we’re going to look at what could possibly be encompassed by the term SEM.
Similarly, you should optimize the meta descriptions of your pages—these feed into the text beneath the green link to your website. Here, you have more wiggle room—160 characters—so make sure you include multiple target keywords that accurately describe the content you have on-site. Again, this is your chance to be persuasive, so show off your marketing skills and write copy that entices the user to actually click your result instead of the other 9 competing results on the page. While there’s debate about whether the meta description is actually a ranking factor anymore, there’s growing evidence that the CTR (click-through rate) of search results is a strong factor in the ranking algorithm, which means a good meta description could indirectly affect your rankings, depending on how well it compels users to click your result.
If what you are looking for is a tool that can allow you to have a quick and dirty look at the on-page SEO of your website, then SEOptimer is the software for you. It has a wide range of applications in the hands of the skilled and experienced. And the best part is that it is free. It is one of the best free SEO programs on the market.
Check your top 10, 15 or even 20 competitors for Broken Inbound Links, and then reach out to the linking sites and offer your content as a replacement. So there you have it! An SEO Hack for 2017 that sees you leveraging the work your competitors have already done in landing links to give you a one-up on them. Simple!
Third, your website content should serve a specific purpose and be interconnected. You never know what piece of content will be the first thing a potential customer sees. That means that every content asset should be designed to act as a touch-point that can help casual website visitors become customers. Good content development includes different pieces of content that can help brand your company, introduce your products/services, solve customers’ problems, and sell what you have to offer. And each piece of content should be connected to others in ways that help both search engine bots and users move naturally through your site.
Google Search Console is imperative to get info on indexation, crawling and keyword data straight from Google that you can’t get anywhere else. It gives you greater insight about your site’s SEO and how to improve.
An SEO tools suite that focuses on link analysis. Also has a helpful “Unnatural Link Detection” feature that identifies risky backlinks that might have caused a penalty (or can cause a penalty down the road). Solid tool.
Social media and SEO often don’t come up in the same sentence, but Hootsuite recognizes the importance of a holistic campaign that includes social platforms. Monitoring social with Hootsuite helps you keep track of customer feedback about your product, services and web presence; this makes it easier to improve operations or build on current successes.
I’ve already talked about general principles for URLs—they should be static, short, and featuring a breadcrumbs-style trail to help users with navigation. But on the page level, they should also be optimized to appropriately describe your on-site content. For example, if you have an article on how to make chocolate fudge, a URL ending in “how-to-make-chocolate-fudge” is more descriptive and therefore better optimized than “online-recipe-3331.” Generally, you’ll want to avoid any numbers or special characters, include keywords where you can, and strive for intuitiveness. If a user can figure out what a page is about just by looking at a URL (without even clicking it), that’s ideal.
Victorious SEO was founded to help business owners win the battle of search engines. The world of search engine optimization is filled with mediocre agencies who http://www.wfsb.com/story/37622080/news everything and deliver little. We set out in 2012 to change that standard.
Cool Feature: Squirrly comes packed with a nice keyword research tool that works within the WordPress editor. In addition to the usual metrics (like search volume), it also shows you if that keyword is a hot topic of conversion online. The tool also shows you the stability of that keyword’s search volume over time.
Google Trends can be used to see the change in the search volume when it comes to different topics, keywords, entities and search terms. It has helped me stay one step ahead of my competition and to improve my business. The topic that is trending on the Internet changes on a daily basis and can help you predict the next trending topic and act according to it.
When it comes to content, Google saves the first page for companies that provide their visitors with quality experiences. As a result, the content of a site is crucial when it comes to ranking in 2018. In fact, the importance of quality content has increased dramatically over time. Gone are the days of generating tons of low-quality, content-farm-ish copy. Today, content has to be excellent, add value and engage visitors. Even the best new SEO practices won’t work in 2018 if you publish poor-quality content.
I have identified and made a list of top 15 SEO practices that I tend to forget quite often. These simple SEO techniques, if practiced properly, can make a significant difference as to how my pages are ranked in the Search Engine Queries.
Be sure that your image matches your content. The content surrounding your image should be closely related to what your post is about. The image should be related to your anchor tags, image URL and ALT tags. When these criteria are successfully employed, you help search engines confirm that you are not spamming about that your image is of high-quality and relevant to your keyword.
The first step is to use titles, keywords, and descriptions in your metatag code. This is what search engines read to learn about and rank your website. Your front-side content that your website visitors see should also have titles and keywords, as search engines scan this as well. 
Hi, I love my site and I am surprised everything is working so well since I am a newbie to this type of thing. Everything was working fine until 3 days ago. I was scanning my products on the website on my mobile phone and I notice that 9 products were not showing up. I searched my website on the laptop and noticed the same problem. All my products are listed on wix.com. So I’m wondering if I push the wrong button some where. I also resaved these items and made sure that I clicked for visibility but to no avail. Help!
I’m doing SEO for several projects these days and all are on the first page of Google. But, here you mentioned forum commenting with links in signature and blog commenting with links as a black hat, or in simple terms, they won’t do any good! I have been doing 10 blog commenting and 5 forum posting everyday for all my 6 projects. Am I doing spamming? Then why is it not hurting me? I think there must be something which I don’t understand about SEO.

The one downside to this tool is that it doesn’t show you how many people search for the keywords that it spits out. So you need to manually upload the keyword list into the GKP to get search volume info.
Strategic Use of Both Internal Links and Outbound Links – Links to other websites and relevant internal content can help your website visitors find the information they want and need. This can boost their trust in you. These links can also helps create and direct link juice to more salesy parts of your website.
While they offer effective organic marketing strategies, VJG is able to handle a wide variety of projects including unique web designs, developing specialized platforms, and creating mobile applications and websites either for in-house use or aimed at clients and partners. We work with online marketing experts around the world to not only ensure a higher standard in professionalism, but to also ensure those working on our online marketing projects are experts within their region and line of work.
SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
If you’ve ever built links or hired a company to build links for your website that could be considered spammy or questionable, then those links may be holding you back in the rankings. Unnatural links are algorithmically caught and monitored by Google – too many of them can cause a ranking penalty. That’s why it’s a good idea to routinely check your link profile and scan for any “bad” links. You can use Google Search Console (Search Traffic à Links to Your Site) to download a list of links pointing to your site, then analyze them using a tool like Screaming Frog or Scrapebox. When you find a spammy or suspicious link, first try to remove it yourself. If you can’t, contact the site’s webmaster and request its removal.
USA | UK | Australia | Brazil | UAE | Canada | China | Egypt | Germany | India | Indonesia | Ireland | Israel | Japan | Malaysia | Netherland | Pakistan | Philippines | Singapore | South Africa | Spain | Sweden | Switzerland | Turkey | Argentina | Thailand | France | Costa Rica | Italy | Kuwait | Saudi Arabia | Russia | New Zealand | Bahrain | Oman | Belgium | Finland | Iceland | Austria | Denmark | Qatar | Luxembourg | Norway | Armenia | Aruba | Bahamas | Bangladesh | Barbados | Belarus | Belize | Bhutan | Bolivia | British Virgin Islands | Bulgaria | Cambodia | Cayman Islands | Chile | Colombia | Cuba | Czech Republic | Dominican Republic | Ecuador | El Salvador | Estonia | Ethiopia | Fiji | http://markets.financialcontent.com/mi.ledgerenquirer/news/read/35871325 | Guatemala | Honduras | Hong Kong | Hungary | Jamaica | Jordan | Kenya | Laos | Latvia | Lebanon | Libya | Lithuania | Madagascar | Maldives | Malta | Mexico | Mongolia | Nepal | Nigeria | Panama | Papua New Guinea | Paraguay | Peru | Poland | Portugal | Puerto Rico | Romania | Saint Lucia | Slovakia | Slovenia | South Korea | Afghanistan | Russian Federation | Sri Lanka | Taiwan | Trinidad and Tobago | Ukraine | Uruguay | Venezuela | Vietnam | Yemen
The benefit to an approach like this is when you have multiple sites being served from the same instance.  A request to /content/siteA.sitemap.xml would generate a sitemap for siteA while a request for /content/siteB.sitemap.xml would generate a sitemap for siteB without the need for writing additional code.
Cool feature: My favorite feature of onpage.org is their TD*IDF analysis. TD*IDF identifies keywords that pages ranking for your target keyword tend to use. These terms are excellent LSI keywords that you can sprinkle into your content to bump up your on-page SEO.
54. Ecommerce SEO 101 – These video lessons introduce you to aspects of running an online store, but focus on broader SEO topics as well. For instance, you can learn some SEO fundamentals, gain insight on how Google ranks websites, how to target the right keywords for your business, or how to steer clear of Google penalties.
Backlinks are important, but it’s important to keep tabs on the pages that link back to you, ensuring that the links are still active, and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
If your website is beginning to grow in content, it may be a good idea to begin categorizing your URLs. If you have an overwhelming amount of content, Google needs to sort it out first. You can help search engines do this by creating a URL structure that categorizes your content. “www.kyleeggleston.com/children/identity-protection” is an example of an SEO-friendly URL structure. You may also notice the use of dashes in the URL. Search engines favor dashes over underscores. The reason for this is because underscores are considered ‘alpha characters’ and do not separate words. Dashes are word separators, but should still not be used excessively at the risk of looking spammy.
1) Majestic – This tool allows to check the number of backlinks and the details about them. There are several other available tools out there such as MOZ and ahrefs, but I like this better as it seems to have bigger database than all competitors.
An ad’s Quality Score is based on a few factors, including how relevant the ad is to the actual search, the expected click-through rate (CTR)—how likely someone is to click on an ad with that keyword—how closely related the ad is to the targeted keyword, and the landing page experience. Making sure your website is mobile friendly will also likely impact your ad’s Quality Score, with search engines prioritizing mobile-friendly sites for mobile device users.
LinkAssistant manages all of your links in one place. Spreadsheets, manually browsing and losing data are no longer issues. It helps you find relevant link opportunities, and you can see the top ranking websites and competitors in your niche. Monitor your links, so they bring value without penalties.
Speaking of search engines “seeing” your images, you have to add the ALT tag to your images to make it easier for the spiders. The ALT text represents alternate (alternative) text, the text that’s shown should the image fail to load for whatever reason. The ALT tag has another purpose. It was meant to help screen readers “see” your images. Screen readers are used by visually challenged people to consume content on your site. Search engines spiders use the info contained in the ALT tag to “see” your images as well.
During the summer of 2017, Gary Illyes, Google Webmaster trends analyst, said that there would be a ”big change” at the end of 2017 or possibly early 2018. Gary was talking about Google’s Mobile-First indexing. This means that Google will be prioritizing your site’s mobile version over the desktop version.
Search engine optimization is focused on improving your site in order to increase your organic search engine rankings. SEO primarily revolves around placing keywords strategically throughout the site, link building, establishing site authority and using meta data that’s crawlable by Google.
Article Directories – By publishing your articles in article directories you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.
The permalink (or URL), which you can normally alter in your CMS even after it’s been set automatically, doesn’t necessarily have to match the headline exactly. Google has stated that you can use three to four key words that you should put the most important keywords first.
VJG Interactive is an online marketing agency which offers state of the art premium marketing solutions aimed at delivering exceptional results to their clients and partners. They specialize in identifying effective marketing strategies based on the goals and objectives of their clients.
If you want to get seen on the first page of search results, launch a paid campaign for your non-branded and branded keyword terms that you want to appear in search. Test and experiment with these to determine what keyword terms are working for you then integrate into your organic efforts.
7. Style your keywords. Use header, bold, and italic tags throughout your Web pages. These keywords are important and you should show that to visitors & search engines as well. You can style header tags by using some simple CSS to match your Website.
I have identified and made a list of top 15 SEO practices that I tend to forget quite often. These simple SEO techniques, if practiced properly, can make a significant difference as to how my pages are ranked in the Search Engine Queries.

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.

What a good list, I found some great inspiration, thank you 🙂 In addition I recently came accross these guys’ blog, among other industry-related content, they have two nice tools that you can guys try for free. I use on of them even via paid version for my keyword research, so far so good. Give them a try, they help a lot 😉 https://mangools.com/blog/2016/09/05/dive-into-google-serp-with-serpchecker

My Personal favorite for managing social media is buffer I’ts the best one that I know and the interface is pretty neat. I use it together with google alerts and instead of keywordtool.io I use a tool called Jaaxy wich calls itself the “Worlds most advanced keyword tool” and I kind of believe it based on the ammount of features. All of them are free with premium versions.

This platform works by offering Google+ users a plethora of statistics on any given Google+ user. You can find out data on comments, average number of +1’s and follower history. You have the option of using its Google Chrome extension or circlecount.com to take advantage of everything it offers. It provides a guide that a user can refer to in case they are having trouble using the SEO site tool.

Meta descriptions – Another element of the section, meta descriptions aren’t (we’re told) a ranking factor, which means that optimizing them is not, in the strictest sense, an SEO tactic. However, when we talk about on page optimization, meta descriptions will almost always come up.

One of the best ways to learn SEO is by talking with others in the industry. This is easily accomplished by becoming an active member in forums, but you can also be a simple observer and check to see what others are discussing.

1. One underrated software option for SEO pros on a budget (or smaller agencies) is Advanced Web Ranking (AWR). It has big dog functionality and a variety of integrations with Webmaster Tools and Analytics at a lower price point.

I am little worried about Flippa, because as you said “Flippa is like ebay for websites”, so there may be some spammers who uses domain redirection to achieve high PageRank to sell their websites for maximum price. We should be aware of it…..!

Over time, SEO has evolved, and the Best SEO will know that. Choosing one of the top online marketing companies means that your search engine optimization expert will have weathered the many SEO algorithm updates that Google, Bing, Yahoo, and perhaps Yandex or Baidu have dished out over the years. They will know that SEO companies in the USA need focus on different activities than those involved with search engine marketing (SEM) in Russia, for example.

Some of the things that we use in our scoring are current rankings from 3 different SEO Company rating services, on-page quality score of the SEO firm’s homepage, backlink quality score for the firm’s own website, a visibility score on how well the company ranks for the keywords that they are targeting, number of media mentions, quality of client list, mystery shopping, and contribution to the SEO services community through blogging and conference appearances.

For the purposes of our testing, we standardized keyword queries across the five tools. To test the primary ad hoc keyword search capability with each tool, we ran queries on an identical set of keywords. From there we tested not only the kinds of data and metrics the tool gave, but how it handled keyword management and organization, and what kind of optimization recommendations and suggestions the tool provided.

137. SEOmastering Forum – Another resource that might steer you towards useful information and discussions. However, I wouldn’t recommend the Marketplace category, since gray and black hat tactics are often discussed and contracted there – practices Google badly frowns upon, and which you want nothing to do with.

Thanks a lot for sharing valuable insights with us. SEO definitely requires a little bit of work beyond keywords. Great point, I like the example you’ve used to illustrate it. good stuff. Nice content. I enjoyed reading this thoroughly. you have done a great job on this blog.I am impressed with your work.

Scoop.it enables you to share your ideas and thoughts to the right audience. The Content Director at Scoop.it can help you identify and create great content on your website. It mainly concentrates on three types of users: Thought Leaders, Knowledge Managers, and Content Marketers.

The Link crawling is incredibly detailed in its presentation, making it ideal for any SEO specialist. It also has a host of other functions. It can be used to crawl your site into a Microsoft Excel file. You can also use analyze information about the site’s architecture.

Screaming Frog is a flexible and fast tool that is designated specifically for crawling and finding on-page issues. It has a few useful integrations, like Google Analytics, Google Search Console, Majestic, Moz, and Ahrefs. It is reasonably priced and has a free version. However, it is not suitable for search engine optimization. In case you need something more than just a technical audit, you will have to use one more tool or choose the tool that can do both technical and SEO audits.

3) Project Supremacy Plugin – This is a paid WordPress plugin that can automatically add schema markup throughout your site for location, type of business, and video. It does a lot else, but just put this throughout a clients site on every page has boosted ranking overnight. I have taken a real estate website from not ranking to #65 just by doing this. Most companies are not doing this at all.

Google’s algorithm changes can take a toll on your rankings without you even know. It updates daily,  and whenever significant updates are rolled out, various websites get hit. While some sites show a significant improvement in their rankings, other websites get hit drastically. This is where Barracuda comes to your rescue. Released by a London based security company,  it lets you know how your site is impacted by the algorithm changes if any.

166. SEO Training eBook – Another search engine optimization book for beginners, written by Shaun Anderson, for which you will need to subscribe to get access. The Hobo Guide to SEO for Beginners is exactly what most of you need to get started in this field, providing you with theory, tips and tactics on how to practice and master search engine optimization.

A couple of weeks after the release of Penguin, Google published a set of criteria for accessing the quality of a web site. Among the suggested guidelines they included some questions to ask after you finish a post, to help you determine the quality of your work.

Long Tail Pro is an automated system that provides the best set of long tail keywords for your content. It helps you determine the difficulty level of different keywords and calculate keyword profitability.

22. Google’s Marketing Course – Google is not one of the best sources of information thanks to their powerful search engine only, but through internally generated content as well. While they may be meagre with catering intelligence on algorithms, they provide a lot of extremely useful data and support in other areas – guiding users, webmasters, SEOs, marketers and business persons in general. This digital marketing course should teach you how and what tactics to apply in order to be a successful part of 21st century (online) marketing.

Please be advised that I have arranged for Jeff Tropiano and Best Dallas SEO to take over your account if you so desire. I have been working with Jeff and mentoring him in how I do SEO since 2008 and will continue to do so. Jeff was already in the SEO industry for a couple of years before we met, which gives him at least 10 years experience.

We use white hat and result oriented SEO methods to deliver rankings that last. While sweeping algorithm changes are wiping out businesses, our ethical and safe practices keep you safe from all such updates.

Images can scare blog owners because of the long checklist of things to do to optimize them for SEO, but once you’ve gotten the basics, it’s really pretty simple. A few things to consider when using images:

2) Google Analytics – Free information that shows a lot of important SEO knowledge for 2016+. I am NOT talking about your rankings, but user actions and metrics. How high quality your site is. Conversions. Things Google is directly tracking these days.

89. 9 Step On-Page SEO Guide – This succinct guide from Hubspot is great at explaining, in an easy to comprehend manner, what the most important factors of on-page optimization are. It is very meticulous and can be used as a template.

Cable cars were a common feature in many cities throughout the United States in the late 19th century and early 20th century. Many cable cars went out of operation in favor of automobiles and other forms of public transportation. Some managed to stay in operation, however, and San Francisco is known for their cable cars. Some people ride the cable cars in San Francisco to get to and from work, but it is also a popular tourist attraction. For only $7, you can take a one-way ride on this little piece of history.

Using the Yoast SEO plugin, make sure to prevent indexing (or even existence) of archive pages that do not apply for your site. You do this under SEO → Titles & Metas, where you’ll find the following options on the “Archives” tab:

Ranking By SEO is India’s top SEO company. Our SEO experts are adept at local SEO, Google Maps Marketing, paid Google Maps advertising, and small business SEO. Definitely, we can help you with local search ranking and help you target any particular city or area.

The very useful and popular feature it is providing is employee advocacy. It Makes it easy for employees to share your company posts on their own social networks and increase the number of people that see your message. According to HootSuite, 8x times jump in the engagement when employees share company’s post on their social media channels. While at resharing the company posts, use of Hootsuite can result in 24x times increase in reshares.

Drop My Link is a free tool that helps you find link building opportunities.Finally, I’d use this tool to quickly find resource pages and link roundups to pitch my content to.I’d continue using SEO Spyglass and Drop My Link until I was ranking on the first page.

Overall, I’ve been pleased with the results! The main thing is having a tool you have confidence in, and our team has renewed for another year and hope to gain even more spots in the rankings in 2017-2018!

If you’re on a tight budget, Wincher is the one rank tracking tool that you should add to your arsenal. The free version is pretty nice with weekly updates and 7 tracked keywords. But when you upgrade to the $8/month paid plan you get many of the same features as the big boys (like email alerts) for pennies on the dollar.

Offer desktop versions of all URLs. Some users prefer the standard Web version, even on mobile. Offer the option to switch between versions. Don’t return them to the home page like many e-commerce websites do.
105. 15-Minute SEO – Short, but very to the point and actionable dictionary dealing with several factors of SEO, on-page optimization and link building. I recommend it because it grades every factor by importance and influence, alerting you which practices are positive, null, or may have a negative influence on your optimization efforts. Pay attention to outdated relevancy however – this one ranks the keyword meta tag as a positive factor, when it is actually null or even damaging to your SEO efforts.
Lastly, it would have to be a backlink checker and I’ve not found a better one than Cognitive SEO. It’s awesome, and they are continually developing new features since I started using them 4 years ago.
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Thanks for vetting that one, Conrad! Seems like when I ran it the results were quite comprehensive. It might be helpful to know which areas to focus on and which ones (meta keyword tags?) to put on the backburner. 🙂
The chaps over at Greenlane Search Marketing created a particularly useful tool if you’re struggling for content Ideas. Put in the search term you want to rank for, or just the general topic of content you want to write about. Put in the date parameters (I tend to look back about 3+ years) and have a read of some old content. See if you can jazz it up a bit and bring it into modern times, then get in touch with the webmaster and see if they’d be interested in posting the newer version.
101. SEOlium On-page Optimization Guide – I love it when fundamental notions are explained in unambiguous and simple language, aided by visuals. That’s why I wanted to include this guide from SEOlium, which manages to explain very clearly and skillfully what one needs to know and do for effective on-page optimization. If you’re a SEO novice, or are training one, you might want to share this resource with them.
20. SEO 101 – A short guide written by Jill Kocher. While it doesn’t offer a lot of additional information you won’t find in the above-mentioned guides, her article places a lot of focus on keyword research and provides a lot of practical examples and strategies that should benefit any optimizer. When you’re done learning from her actionable articles, you might also like to check out the equally important second part of her guide, SEO 201, which tackles more technical aspects.
Knowing where your site currently ranks is also incredibly important. It allows you to track which of your online marketing strategies are working best, letting you focus similar your efforts across campaigns, maximising ROI and seeing your traffic (hopefully) skyrocket through the roof.
SEMRush – SEMrush is an all-in-one online site audit and competitor analysis tool. This probably the best all-in-one SEO tool for beginners to get insights about their site and competitor sites, too. SemRush is a paid monthly subscription.
As a top digital marketing firm in Orange County, CA, Search Engine Projects (SEP) offers search engine optimization (SEO), search engine marketing (SEM), website design, localization, social media marketing, web analytics, website usability and reputation management for m..
The following is our complete list of the top SEO company rankings in the United States. We have evaluated several hundred SEO firms for the list, but have narrowed it down to the top 50 SEO agencies as ranked by our scoring system. We look at several different data points ranging from the effectiveness of the SEO firm’s own internal search engine optimization efforts to the quality of their customer service. We take great pride in our SEO Agency rankings. To learn more about our ranking criteria and how we developed our scoring methodology, please click here.

You talk about wiki opportunities. My question, I know you’d heard it several times is: Does it really help to gain nofollow links? And I’m not talking about to have a pretty average NF/DF. I’m talking about getting better positions in SERPS.
SEM is not just for businesses trying to reach a national scale. Due to its targeting features, Search Engine Marketing works great for small businesses that want to reach local customers conducting research or interest searches via the internet. Local search is on the rise, and SEM can help you take advantage of it.
Qeryz is an as-you-go microsurvey tool that helps you know what you visitors are thinking. It’s a Conversion Rate Optimization tool that helps you direct your marketing and product efforts to what your market needs and thinks. Try it here – it’s free.
Gone are the days when keyword stuffing would get you ranked on page one. Keyword stuffing is the practice of loading a webpage with keywords to manipulate a site’s ranking in Google search results. In the past, companies could put their main industry keywords and search terms all over their web pages and get high ranking. Google caught on and nipped this in the bud. Now, Google penalizes websites for this outdated tactic, demoting keyword stuffed sites to spam.
Ahrefs provides great insights such as rate of acquisition or loss of links over the past year, anchor text ratios (to identify over optimized link profiles), mix of do follow/no follow and other relevant stats.”
The visible text around your images is valuable for SEO: MarketPosition suggests adding captions to all your pictures and being descriptive with the text in immediate physical proximity to your images.
Website ranking doesn’t just come from what’s on your website. Google, the number one search engine used today, uses a variety of other factors to rank websites. Things like your social media activity, appearances on other sites through interviews or guest blogging, and being listed as a resource on another site all increase your standing in Google’s eyes.
Thanks for this great collection of tools! On GeoRanker.com we have just published some new free local SEO tools, which we want to share with you! It’s about a Keywords density tool, a Local Rank Checker and a Citation sources tool You find all these tools here: https://www.georanker.com/free-local-seo-tools.
Site Auditor by Raven Internet Marketing is an SEO tool that can evaluate your site and tell you what steps you need to take to improve your site’s SEO rankings. It’s an excellent choice when you are just launching your SEO campaign.
Topvisor can be helpful if you’re in charge of technical SEO for several different websites. With a few clicks you can identify issues and opportunites across 10+ different domains. The major downside is that it has a very steep learning curve due to the confusing UI.
An ethical approach to your Search Engine Optimization strategy is paramount to success. While results are not typically seen in at least a month, the time and patience you invest in your website will more than likely pay off. As long as you follow the White Hat SEO technique and provide value to Google searchers, your website will rank in the search engines.
Until you know exactly the kinds of results that you are looking for (even if you don’t know how to go about getting them), you’ll never have any real success in finding local SEO Dallas professionals to assist you.
From Business: This Dallas SEO Company is the leader in providing a variety of online marketing in USA & Canada. Established in 2001 MAJORTRAFFIC. COM transformed into GOOGLE MAX. Local & national SEO experts.
Replace example.com with your domain name. The above code will redirect all yoursite.com and www.yoursite.com requests to http://www.yoursite.com, meaning search engines won’t be confused. You can also use a technique known as URL canonicalization as explained by Matt Cutts.
Screaming Frog – this tool will provide SEO’s with an overview of all server response codes, redirect chains, meta data and word count on every page of a site. This is often the tool I use first in any SEO project to collect data as part of an initial technical audit
“Hey John Andrews. We need an seo firm, but don’t know which ones would be a good fit for us. We’ve budgeted a discovery phase, and we’d like to hire you to help us document our needs in a way that is actionable for the search for an SEO company, and to help us narrow down the choices. We need to choose a firm by ________ with an expected budget of ________ over ______ months for our site ___________. Can you help?”
Every now and then a little piece of marketing genius takes off with lightening speed and finds its way to half the computers on the Internet. These articles will give you insight into what makes some pieces fly while others flounder. They’ll also help you learn how to find the best starting points to launch a viral campaign.
Majestic SEO for backlink analysis. Learn how many links you have leading to your website and who is linking to you. The more quality links, the more trustworthy your site, so be sure to monitor Majestic frequently to see the growth of your link profile.
I’m not saying I will never return to offering private SEO consulting again, but for now, I am only working for my current employer and a very small group of clients who have been with me since the beginning who (for now) refuse to let me go.
Great post, Brian. This is a really comprehensive techniques, a practical mix of strategy and time-saving tips. I have gone through a lot of website on this relevant topic and I find your post to be interesting with some excellent examples. It’ll take me some time to digest all the info/tips that you present here but Thank you for sharing.
Pay Per Click and Social Media Marketing seems simple enough at first. But many waste hundreds and even sometimes thousands of $$$$ before they decide to seek professional help. Let us help you get off on the right foot.
SEMRush is the most versatile SEO and PPC tool on the market, as long as you know how to use it. It will help you save a lot of money and time, and show you the perfect opportunities to get marketing results that matter.
105. 15-Minute SEO – Short, but very to the point and actionable dictionary dealing with several factors of SEO, on-page optimization and link building. I recommend it because it grades every factor importance and influence, alerting you on which practices are positive, null, or may have a negative influence on your optimization efforts. Pay attention to outdated relevancy however – this one ranks the keyword meta tag as a positive factor, when it is actually null or even damaging to your SEO efforts.

Inspectlet is a tool we use to check out what every user does in a client’s website. It’s way better than heatmapping and click tracking – it really records each of your user’s mouse movements and clicks. When I frst saw the tool, I couldn’t believe it – it’s improved our conversion rate several times over. Try it here.
Search engines penalize sites that stuff pages full of keywords simply to increase their rankings through keyword searches. Some sites are even banned from inclusion in search engine results because of keyword stuffing. Keyword stuffing is considered a form of spamming, and search engines have zero tolerance for it. Keep this in mind as you optimize your blog posts for search engines using your specific keyword phrase.
Back in 1997, the guys who founded Google wanted to create better search results by using backlinks to rank sites in their results. In simple terms, a backlink is any link to your website from an outside site. Shortly after it became apparent that Google’s algorithm worked better than previous search engines, shady SEO companies started trying to scam the system. Instead of working to acquire real backlinks, these “black hat” companies chose to build large numbers of poor quality backlinks to their customers’ websites, a practice commonly known as artificial link building. In 2012, Google started fighting back with the release of their first Penguin update. Since then, the phrase “link building” has gotten a bad reputation. In fact, some SEO companies won’t even use the phrase.
Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones.
89. 9 Step On-Page SEO Guide – This succinct guide from Hubspot is great at explaining, in an easy to comprehend manner, what the most important factors of on-page optimization are. It is very meticulous and can be used as a template.
You’ve created an awesome website – congrats! What you need to do now is bring people to it. For your website to come up high on search engines like Google and Bing, you need to understand a little bit about the world of “Search Engine Optimization” or SEO.
I would also recommend you sign up with a service like LOGMEIN or my new tool of choice – Team Viewer– so you can remotely sign into the rank checker computer in case you need to restart the application. Also good for visiting sites you don’t want tracking you, or incognito scraping (hat tip to Scrapebox BTW).
Be patient with your site and be honest with your visitors. If you follow these White Hat SEO principles and do not experiment with the “dark side”, you have nothing to worry about. Stay true to your link building and content strategy and watch your site climb the ranks.
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
The Google Pack – You might consider this cheating, but Google Adwords, Google Search Console and Google Analytics pack a powerful punch for creating strong SEO campaigns. Of course, it takes a little Excel magic to get it to work seamlessly, but it’s well worth it in the long run.
Another essential aspect of SEO lies within backlinks. Backlinks, also known as inbound links, are any link pointing to your website from another domain. So, if a business mentions you on their website and leaves a link to your own site, you’ll have acquired a backlink. These are crucial to SEO, as they help improve your domain and page authority, which directly impact your website’s ability to rank within search results.
“Dashboarding is so much easier with Data Studio. We can create client-friendly reports with charts that are easy to understand for the most complex data from multiple sources. DS is far superior to other free dashboard tools I’ve used, and its native connections to Google products makes it an easy choice for Search and Analytics reporting.”
Helping Your Business Grow Through Internet MarketingBullseye Marketing Consultants is a full service online internet marketing agency in Jupiter, Florida that takes a holistic approach to increasing online exposure, improving customer acquisition, and helping businesses increase revenue and profits. Th..
Hey Brian, love your site + content. Really awesome stuff! I have a question about dead link building on Wikipedia. actually got a “user talk” message from someone moderating a Wikipedia page I replaced a dead link on. They claimed that “Wikipedia uses nofollow tags” so “additions of links to Wikipedia will not alter search engine rankings.” Any thoughts here?
Before …. when i publish my new blog post, i always create a link which pointing to my home page or to a another post page that i want to rank. But now … when i use your strategy, i see a positive change on my blog traffic.
As the Internet grew, bringing order and reliable results became more difficult. There are many website owners who use blackhat tactics to game the system. The problem with this is that it meant search engines weren’t delivering the content web searchers were looking for. Google in particular has been fighting this which is good for web searchers, but more difficult for website owners.
To be found online, you must make certain that all pages on your Website are fully indexed by the top two search engines: Google and Bing. Both Google and Bing offer a free console to help you monitor and maintain your site’s presence in search results. Google has a lot of resources on SEO and best practice in their Help Center. Bing does too. You don’t need to use the search consoles for your site to be included in the search results, but doing so can help you understand how these search engines view your site and optimize its SEO performance.
Sometimes getting ranked on Google feels like rocket science, especially since how Google decides to list your site is based on algorithms that frequently change. This requires you keeping up on current rules and trends. For example, in 2015 Google decided it would give preferential ranking to sites that were mobile-friendly since so many people are now using mobile devices. Even more recently, Google added a notice in the Chrome browser to indicate if a site was secure with SSL or not (FireFox has this feature as well) and includes it as part of it’s ranking formula. These changes forced website owners who want to stay well-ranked on Google to update their sites to be responsive and add SSL certificates (this is most important for sites that accept money). 
The way most blogs are currently structured (including our own blogs, until very recently), bloggers and SEOs have worked to create individual blog posts that rank for specific keywords. The result is disorganized, and hard for the user to find the exact information he or she needs. It also results in your own URLs competing against one another in search engine rankings when you produce multiple blog posts about similar topics. Here’s what our blog architecture used to look like using this old playbook:
FreshKey is one of the better keyword research tools I tried for this list (and I tried a TON of them). The tool generates sackfuls of keyword ideas by scraping Amazon, Bing, Ebay, Google Market and more. While most tools require a monthly subscription, FreshKey is a very reasonable one-time fee of 49 bucks.

The Google Display Network also has a quality score metric that influences ad performance. Once again, the quality of the content plays a big role in increasing the quality score. The biggest elements influencing the quality score  on display network are:
Awesome tips to increase traffic traffic on the website. I was looking for some effective tips of link building. I started off with new SEO project and I was a little confused about where to start. Dealing with dead links of wikipedia and finding authoritative sites I found the best. I hope it will work for me.
Ahrefs is one of the most popular keyword tool out there. What I really like about them is extensive detail including the keyword difficulty. Ahrefs uses clickstream data to also show how many clicks you will get from the search engine. This is very useful after knowledge graph integration, as many keywords may have huge traffic but they hardly get any clicks from search engine. Reason being, they get answers directly from the Google search result. Example of one such query is: “birthdate of any celebrity”
One of the final tasks you should consider when creating or adding content to your website is the use of a sitemap. A sitemap is a list of pages of a web site that are accessible to search engine spiders or visitors. Typically, sitemaps are organized in a hierarchy. There are two popular ways to create a sitemap. XML sitemaps are structured for search engines, and indicate to search engines the relative importance of your pages to each other. HTML sitemaps are tailored more for human visitors looking to easily navigate through your website. It is usually a good idea to have both XML and HTML sitemaps for your site. Google prefers XML sitemaps, and prefers the sitemap to be added to Google Webmaster Tools, were Google shares information about the health of the optimization of your website.
“Organic” search engine marketing (organic search listings) combines the best practices of creativity, technology, usability, copy, and online promotion / PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page, site, video, or image and combine the content information with external elements such as links and user behaviors/preferences demonstrated over time for a domain, content source, or specific content element.
139. Digital Point Forum – This is another forum that’s got a very active SEO community, with threads going as far back as 2006 that are still active. Threads with hundreds of thousands of views and even hundreds of replies, which are both good indicators on the value of the topics and the community itself and how involved the members are. Here I’ve linked directly to the SEO category, but if you go back to Business & Marketing, you can find topics like Google, Yahoo, Bing, other search engines, General Marketing, Social Networks, eCommerce, PPC, and more.
Are you looking for an easy and fast way to boost your web site’s search engine rankings and traffic? Having evaluated all the main SEO companies, our expert team have come up with this definitive list. Choose your favorite & launch your marketing program today!
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I like SEO Profiler and SEOCentro. They are 2 of the free tools I use for my local SEO Clients and they are pretty accurate! Mozbar is free not sure if that was listed so I figured that I would mention it lol.
hi very powerful information thanks , it is very important to write content on our own and url structure plays a important role in seo, Google algorithms are now mainly based on content and links what we posting, thanks
SEO is an acronym which stands for Search Engine Optimization. SEO is a broad term used to define any kind of optimization efforts toward your website that result in increased visibility in search engines like Google, Bing or Yahoo.
Advertisers can target potential clients based on four target criteria and any combination of them: Placements (which are pages you want to show ads on), keywords, topics (group of websites that have content about similar topics), and remarketing.
Hey there! We took a look at your awesome website, by doing a site search (enter site:https://www.sigeofoam.com/ in the search box of Google) So your website has indeed been crawled and indexed! You should know that ranking in the results of Google is hard and may take some time. Our recommendation would be to check our Wix SEO Wiz and see where you can make further SEO improvements to your website! The free tool will help you with a personalized checklist of all the steps you need to take in order to rank higher on Google. Find out more: http://www.wix.com/wix-lp/seo-wiz.
Inbound links to your content help show search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. If you’ve written about a topic that’s mentioned in your blog post on another blog post, ebook, or web page, it’s a best practice to link to that page.
In addition to helping you find keywords you should be bidding on, thorough keyword research can also help you identify negative keywords – search terms that you should exclude from your campaigns. Negative keywords aren’t terms with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions. For example, if you sell ice cream, you might want to exclude the keyword “ice cream recipes”, as users searching for ice cream recipes are unlikely to be in the market for your product.
For the purpose of this article, when we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections…
Some pages have little more than a product photo. This leaves the search engines with no way to understand what this page is about, how it relates to other pages on your site, and how relevant it is for search users.
A very well-crafted article Brian. I would add that with so many potential link building techniques there are still SEOs who waste their time in applying the same old school ineffective linking techniques. May they learn new SEO soon.
We’ve talked about optimizing images for WordPress before, but how do you optimize images for search engines? This is the easiest part. To begin with, you should optimize your images for fast loading. Don’t use heavy images that will only slow down your site. If you a 650 x 300 featured image for your next post, upload one that’s 650 x 300 and not a pixel more.
You should make it standard to link back to your archives frequently when creating new content. MarketingVox advises that you also make the anchor text search-engine-friendly: “The more relevant words point to a page, the more likely that page is to appear in search results when users run a query with those terms.”
DO not buy traffic or backlinks for your website !! I will suggest you to create your own backlinks by commenting, finding broken links using ahref and contact them to exchange that broken link with your link, most of the websites change their link in 2-3 hours.. You can also bribe them by writing some content for your backlink.
Most people over look the importance of SEO and the affect it has on the increase of web traffic to a blog, however in this article you pointed out some of the most common mistakes that many new bloggers and site developers find themselves in. Was really a great read, thanks for sharing.
Top SEO Agency India – EZ Rankings’ top objective is to attain high growth for our clients through the use of transparent White Hat SEO, data-driven objectives, creative approaches, innovation, and by highlighting our clients’ individuality. When Google changes happen in the search engine world, we are quick to respond, adapt, and change strategies so that your website does not lose visibility. We offer a wide range of services in a selection of no-contract plans that are quality and service oriented while being budget conscious.
With StatCounter, you can track your website’s visits and other metrics and dimensions to determine potential areas of improvement or to see where your SEO efforts are succeeding. If you have any questions or are in need of assistance, please contact StatCounter member support by completing the form below and we will get back to you as soon as possible.
134. SEO Reddit – As you read more about search engine optimization, you will see that lots of optimizers, content writers and online marketers often bring up Reddit as a good source of information. Reddit is also based on a nice ranking system, where people get to upvote threads that are useful or interesting, so the subjects sort themselves out. Being active in this community is also helpful and will be a good root for content ideas.
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Right behind you guys. I just recently signed up for Ninja outreach and it really is a useful tool. Kind of like outreach on steroids. Majestic and ahrefs are a part of my daily life these days. There’s also a subscription service, serped.net which combines a whole bunch of useful tools together eg ahrefs, majestic, and Moz to name a few and the price point is phenomenal
72. The Noob Guide to Link Building – Michael King (or MyCool King, as he likes to dub himself) is a well-known SEO and blogger, and here he comes with a definitive piece on link building, in an article written for the Moz Blog. The piece is very actionable, offering step by step methods for link building, and ideas for content creation that attracts links or at least gives you a good chance at successfully asking for them.
I first heard you talk about your techniques in Pat Flynn’s podcast. Must admit, I’ve been lurking a little ever since…not sure if I wanted to jump into these exercises or just dance around the edges. The clever and interesting angles you describe here took me all afternoon to get through and wrap my brain around. It’s a TON of information. I can’t believe this is free for us to devour! Thank you!! Talk about positioning yourself as THE expert! Deep bow.
We’ve seen a shift from a consumer standpoint in regards to how consumers find those which they do business with. Even within the healthcare industry, a patient is likely to perform a search online for the nearest treatment center and will look for online tools in order to identify whether their provider is covered by their network, or if they need to travel towards another healthcare provider. This shift is expected to continue into the foreseeable future with the emergence of mobile devices.

Home page title: The title for your homepage can include the name of your website/business and other bits of important information like the physical location of your business or maybe a few of its main focuses or offerings. For example:

And once you give yourself over to the belief that your survival is of the utmost importance and top priority, it gains a very tight grip and becomes your master and reality. It tricks you into believing that you are not free to choose who you will be and what you will do and goats your ego into maintaining a false facade for reasons like money, status, and recognition, just to name a few.

Cool feature: My favorite feature of onpage.org is their TD*IDF analysis. TD*IDF identifies keywords that pages ranking for your target keyword tend to use. These terms are excellent LSI keywords that you can sprinkle into your content to bump up your on-page SEO.

If you’re creating a website just to be a sort of hobby site or a personal site to update family and friends on your life, then you don’t need to be overly bothered with SEM. But if you have a business, or have finally realized just how profitable your blog can be if you put some time and work into it, then SEM is absolutely essential. Without SEM, there’s a small chance that anyone will be able to find your website amongst the millions of others that are on the web.

Pricing can vary greatly depending on which services a given tool offers. Some platforms are comprehensive SEO tools, while others are only focused on one aspect of SEO strategy, such as keyword research.

Think about what your readers want to hear from you and write with humans in mind. Very often, SEOs are writing only for the purpose of getting higher rankings, and they end up over-optimizing their content.

As a site administrator, you care about the operation of your site and can use Google Search Console to resolve server errors, site load issues, or security issues. Ensure site maintenance, and adjustments don’t disrupt search performance by continuously monitoring statistics.

In addition to the website internal links check, it analyzes the external links availability. If the site contains at least one external link with 404 error, it is shown in the report. The report contains a link to the page where 404 error was found, so you can fix it immediately.

What a fantastic list of resources! We actually recently launched a SEO auditing tool that works with Chrome (http://www.trinityinsight.com/blog/seo/one-click-seo-auditor/), it might make a good fit for your page and help your readers.

I’m far from the most sophisticated SEO strategist in the world but it all starts with the content, and that’s where WordPress comes in. For each article I write, I aim to create the most helpful piece of content on the subject, because I know that’s ultimately what Google wants at the top of their search results.

Rhea Drysdale is the Chief Executive Officer of Outspoken Media. When she isn’t fighting for the SEO industry, she’s advocating for women in tech, breaking rules, or spending time with her family. Connect with Rhea on Twitter.

I make sure I find cool or unusual angles to content I like to use content curation tools like ContentGems. This tool gives me new viewpoints and perspective on new topics and provides me with great reference material.

Add a “psychology” layer to your content. Typical product descriptions are dull and technical. People, however, buy on emotion and feelings. Bring your product descriptions to life by telling a story.

Within a few days of that situation, Jill Whalen solicited for inclusion in a paid list of the “top search engine marketing firms” from the International Business Times. Here’s the email she received:The IBTimes list of top SEO companies was just published here.

The Ahrefs backlink checker crawls four billion web pages every twenty-four hours and updates the index in fifteen-minute increments, ensuring the freshest data is available to you at all times. Use the Site Explorer to monitor the backlinks of any URL and gain valuable SEO metric information.

54. Ecommerce SEO 101 – These video lessons introduce you to aspects of running an online store, but focus on broader SEO topics as well. For instance, you can learn some SEO fundamentals, gain insight on how Google ranks websites, how to target the right keywords for your business, or how to steer clear of Google penalties.

If you haven’t yet started to build your website, choose a short domain and try to create a brand around it. Exact match domains don’t have the value they used to have a few years ago, so there’s no reason to buy a long domain, just for the sake of having all your keywords inside it.

Add this one https://seocharger.com – it is really advanced SEO crawler. Checks all pages on website, builds internal link graph, checks broken links, images, javascript files, spelling and speed. Cool thing for ensuring website health and performance

Have a look at the top 10 results and make improvements to the content that already exists. For example, if you are trying to write an article about small dog breeds, you can do a detailed post titled ‘Everything you need to know about small dog breeds’. Make your article a few times better than everything that’s already on the web, and you’ll have high chances to rank on the first page in Google.

A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other webmasters who follow your site or RSS feed could pick the story up as well.

The challenge however is having customer engagement. As an agency, suprisingly sometimes the client isn’t always as engaged or responsive when it comes to these areas for us. That creates issues when trying to find targeted areas in their industry as they know it a lot better than we can.

BTW Builtwith is not just a web technology information profiler tool, it also provides the lists of website of chosen technologies for your marketing needs. With this tool you can get the list of your competitor’s customers and try to steal some of them.

“This is to recommend Ranking By SEO India as a reliable and professional company, They have been handling all our search engine optimization matters for a long time, and have always been very helpful and efficient.”

That’s right Henry, that’s so very true. To survive in the SEO landscape of today and tomorrow, you need more than just mere keywords. You need to provide users with an experience like no other on your site, and as readers flock your site, so shall search engines. It’s readers first, search engines second.

23. Ultimate Guide to Bing SEO – Most of what you’ve been learning about search engine optimization refers to Google, because it is the most popular search engine. However, many SEOs get to work with other engines as well. Featured on TechTage, this article by Rohit Palit offers excellent insight into optimizing for the second most important search engine.

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.