SEO Best Practices

20. SEO 101 – A short guide written by Jill Kocher. While it doesn’t offer a lot of additional information you won’t find in the above-mentioned guides, her article places a lot of focus on keyword research and provides a lot of practical examples and strategies that should benefit any optimizer. When you’re done learning from her actionable articles, you might also like to check out the equally important second part of her guide, SEO 201, which tackles more technical aspects.

Growing traffic is all about using the right keywords. With Moz Pro, you get targeting keyword suggestions which highlight areas in the market with the most opportunity for results. You can use this feature to predict the outcome of your keyword usage and create accurate volume estimates. Build lists to manage your keywords to support your entire end-to-end process.

When your website design and information architecture work in tandem, with no pages/URLs breaking out of the structure, you’ll boost the entire site every time you publish a new product page and ensure early crawling by search spiders. Good design and content along with a pleasant visitor experience will generate more sales.

I’ve only recently starting following you – this is a really awesome list you have put together. Would you say these are for churn and burn sites only, or when used carefully, can they be utilized for a long term SEO campaign?

We use some of them at Chatra. Mention, Moz and SimilarWeb are all musthave tools for any online business. We also use Allora.io instead of BuiltWith because it’s x5 cheaper and sometimes BW results are outdated).

140. SEO Mastering – First of all, for you beginners, I recommend this forum because it’s got a special SEO Basics category where you can go find solutions and answers to your questions, or create new threads if there are unanswered issues. Later on, you’ll learn to use forums not just for delicate issues that require in-depth knowledge, but to inform your keyword and overall marketing strategies.

This JavaScript-based code runs in the client’s browser and collects all the necessary information and passes it to the Google server for the analysis. Google also has the online courses to learn the Google Analytics. After completion of the course, Google offers a certificate for that.

While a competitive advantage is to be had by manually reviewing your backlinks, it IS very time consuming. I recommend KERBOO if you need to quickly review any site to highlight toxic links. Disclosure: I am a customer and affiliate.

Even though some people argue that “keywords are dead,” they still playing a very important role in any effective SEO campaign.With Long Tail Pro, you can find relevant keywords with more effectiveness. The data this tool provides is really accurate.

Ranking By SEO is India’s top SEO company. Our SEO experts are adept at local SEO, Google Maps Marketing, paid Google Maps advertising, and small business SEO. Definitely, we can help you with local search ranking and help you target any particular city or area.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

…keep in mind that SEO takes time. After implementing these WordPress SEO best practices, you need to allow enough time to see the results. Too bad we don’t have set-and-leave SEO solution yet. Additionally, you have to keep updating your WordPress SEO strategy according to industry-wide changes. Don’t forget to follow the established SEO guidelines to avoid penalties. To sum it up, create high quality content and promote your site like a mad man.

This allows you to analyse their site and get insider information they oftentimes don’t want you to know. It may not be a direct SEO benefit (do this = get result), but it does allow you to get an upper hand in combatting what they are doing.

Though I feel the list is pretty great, I guess, we can add up a tool that tracks all the SEO Efforts as well. Just started off with ViduPM (https://vidupm.com/ ) and yep, that helps just fine. Do check that out, if possible.

Hey Brian, I’m impressed by your ability to crank out a report like this in only 15 hours. If must be nice to have a team of VA’s. If it’s any consolation, I’ll probably spend an equal amount of time studying it.

Backlink Checker – For researching backlink opportunities, one of the most important tools we use is Ahrefs.com (or any good backlink checker). When running a competitive link building campaign its super important to be able to accurately check your competitors backlinks and Ahrefs.com is the best out there.

As you select keywords to target and focus content of your site around, you can use Google search to get a great idea of the type of content that ranks for each keyword. Simply type a targeted term into the search bar and view the pages Google serves in the results. Be sure to check the similar searches the bottom of the results page, too, as these can give you more ideas for relevant keywords.

Learn how looking at the ways people find and use your web site can give you valuable insight into your marketing campaigns, your page content and your products. Our Analytics articles cover topics like why you should be tracking your analytics, which analytics programs to use and what you should be doing with the data you gather.

For monitoring I use Databox. With Databox I can see the results of my SEO strategy anytime, anywhere, and so can our clients. This platform syncs your data from many marketing data sources including Hubspot, Google Analytics, Wistia, LinkedIn and soon SEMrush, and delivers up-to-the-minute data on my custom goals.

#7 of 10 Best SEO Businesses of 2018 – If you have a great looking and functional website published online today, you are to be commended. This is a great way to attract new business your way. The key, of course, is to make sure that people can find that website. There is no easy way to do that, and this is why you want to have Over the Top SEO working on your behalf. They are the best SEO agency in the industry right now, and they know just what to do to make sure that your website has a great chance of appearing high enough in the ranking to attract interest.

Every SEO company has a different answer… SEO takes a year, SEO takes 3 years, SEO takes one day! The real answer to how long SEO takes is in this video. It covers the unique aspects of search engine optimization.

Competitive analysis is enhanced with bundled key metrics visible side by side, and the detailed navigation makes the user experience seamless. You can also use the SerpWorx plugin to track these metrics for any website you want to visit.

Growing traffic is all about using the right keywords. With Moz Pro, you get targeting keyword suggestions which highlight areas in the market with the most opportunity for results. You can use this feature to predict the outcome of your keyword usage and create accurate volume estimates. Build lists to manage your keywords to support your entire end-to-end process.

Majestic is excellent SEO tools that provide you a lot of information you can get full backlinks analysis for your websites it is only tool you wish to need to use for your website and also with this tools you can analysis your competitor website

If you do local SEO for clients, you need to have Whitespark in your arsenal. You can easily find hundreds of NAP citations with a few clicks…and reverse engineer your competitor’s citations with ease.

Using Wiki for link opportunities via the dead link method was new to me but I always make it one of my first stops for keyword as you can often find a ton of new keywords and related info you otherwise wouldn’t know,

18. Use social media marketing wisely. If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Quora and/or Yahoo Answers to position yourself as an expert in your industry. Any business should also be looking to make use of Twitter and Facebook, as social information and signals from these are being used as part of search engine rankings for Google and Bing. With any social media site you use, the first rule is don’t spam! Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.

So that is why we have complied a list of free SEO tools and organized them into the different use cases for each of them. Despite new tools, paid and free, that come out every year, we take our time to get to a know a tool and resist the urge to promote the *newest* and *shiniest* if we haven’t been convinced of its value.

You can also use it to compare your rank with that of your competitor which can help you make better strategies and plans for the future. The RankTrackr uses a method that is proven to be more accurate than the other rank comparing tools in the market. You can also the filter keyword option to filter your information flow. When it comes to search engine optimization, the goal is to rank the highest, and this allows me to keep an eye on my rank and make steps to improve it.

Let’s face it: technical SEO can be a confusing nightmare…especially when it comes to redirects. Fortunately, Aleyda Solis’s tool makes sure your redirects are setup correctly before you roll em’ out.

Beam Us Up is crawling software that every SEO expert needs to have. It crawls your website in no time and brings onto table an in-depth analysis of your site, with clearly indicated errors. It lets you know if you have any missing titles or short descriptions. Further, it even brings duplicate content to your notice. In a nutshell, this is a perfect match if you are looking to have an in-depth audit.

We monitor over 700k keywords and have the usual retail website issues relating to layers and layers of faceting and indexable URLs to contend with and manage. As a result of the significant indexation issues that we face on a daily basis my team relies heavily on crawler technologies to ensure we are identifying problem areas and identifying internal linking opportunities as early as possible.

If you’re creating a website just to be a sort of hobby site or a personal site to update family and friends on your life, then you don’t need to be overly bothered with SEM. But if you have a business, or have finally realized just how profitable your blog can be if you put some time and work into it, then SEM is absolutely essential. Without SEM, there’s a small chance that anyone will be able to find your website amongst the millions of others that are on the web.

Often I’ll run a search in Google for podcasts, product reviews and guests posts using Google’s Advanced Search Operators, and then import them into our software to get contact information so I can do outreach from that.

Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.

As a beginner to search engine optimization (SEO) you need to understand that there is no magic way to rank your website in the first page of Google, Bing or Yahoo. Search engines are governed by complex algorithms and it takes a lot of time and effort to ‘convince’ them that your website or web page deserves one of the top spots.

Over the past year or two, we’ve also seen Google begin to fundamentally alter how its search algorithm works. Google, as with many of the tech giants, has begun to bill itself as an artificial intelligence (AI) and machine learning (ML) company rather than as a search company. In essence, Google is changing what it considers its crown jewels. As the company builds ML into its entire product stack, its core search product has begun to behave a lot differently. This is heating up the cat-and-mouse game of SEO and sending the chasing after Google once again.

As a site auditor it does a pretty good job, particularly from a technical point of view, however, it’s error reporting and resolution advice is not yet as comprehensive as SEMRush for example (with which it shares a number of similarities), but it is, however, cheaper and is not does not share the same restrictions on usage.

Brilliant, a new inventive way and original. I like read your SEO articles as they are easy to understand, new and applicable. I found many seo-related articles in other websites, but they tend to repeat what other blogs have described. thanks Brian.

In fact, my first website, which I started in 1999, the one I used to learn web design and search engine optimization, was a poetry and life advice website. I was a Dear Abby of sorts. On average, 25,000 new visitors per month from around the world would read it.

“Search engine robots—the last time I checked—do not have credit cards to buy your product,” says Sonia Simone of Copyblogger Media. Which is why, she adds, “It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO.” more

As you can see, there’s quite a bit to consider as you delve into SEO and begin working to improve the visibility of your website. The SEO best practices listed above are key for virtually any website and business, so be sure to implement those strategies in your efforts. From here, you’ll then want to track your efforts to ensure they’re paying off.

The American democratic voting system can be used as a simple metaphor to explain how search engines rank websites. In America, one vote from a wealthy businessman is just as potent as a vote from a Starbucks employee. All votes are equal. The way Google and other major search engines work is similar, but with one major difference. One vote from Wikipedia.org does not equal a vote from Eggleston.com. Why? Wikipedia.org has more authority, also known as “link juice”.

Let’s face it, you might want search engine optimization services though at this point you just need the definition of an SEO company, first. An SEO agency is a company that works to improve your web presence or digital reach using organic search as a basis. Natural or organic search engine optimization is the process of editing or updating on-page elements of your website in coordination with the promotion of inbound linking and mentions for the purpose of moving a desired website up (or down, in the case of online reputation management – ORM) a page of search results.

Our team conduct a complete technical audit of your website. This is when we’ll identify any crawl errors. For new sites, this audit is done before site launch. For existing sites that aren’t being redesigned, we’ll complete the technical audit twice — at the beginning and before completion.

Actually, you did. I was referring to your statement: “Well you could re-create that dead resource on your site and replace the dead link in Wikipedia with yours.” THAT approach will get you into trouble. Having your domain blacklisted by Wikipedia has a ripple effect that you’re unlikely to recover from.

I have allowed myself to become over-extended in many ways, and have put others needs before my own for far too long now. This is because I have a hard time saying no, even when I know I should, out of a genuine desire to help and guide others. This is how TheTruthNetwork.com morphed into something it was never intended to be, and so did I.

I have tried Drip Revolution and it is much better than the rest, I can see the positive reaction having the social signals spread over a period of time, this is a fantastic idea and I would recommend it to everyone!

PowerMapper is one tool that analyses the health of your website and comes up with accurate results. This is a web crawler that creates a map of the site by testing the different areas. There are various types of map styles available, including the likes of Electrum, Skyscraper, Page Cloud, 3D Buttons Map Style and the likes.

An outreach tool. I love data, but I know that building lasting relationships with the sites – be it other bloggers, competitors or anyone else – is better for your long term SEO. You can recover from a penalty. You can’t recover from bad networking.

This tool helps you scrape data easily. Say, you’d want to know which one of your competitor’s posts has got the most likes or tweets. Adding a JSON path scraping code would list the tweets and likes for all the links imported into the tool.

If you’re going to track the results of any link-building campaign, you’ll need a tool like Ahrefs. And for the money, Ahrefs is the best of the lot, thanks to its large content and keyword databases.

Check My Links is an extension of Google Chrome. It helps you check and analyze the availability of internal and external links on your website. Further, it also determines whether the site has any broken links.

3. Google / Search Console – Search console provides us with real diagnostic data direct from Google and in the black-box world of SEO we avoid this at our peril. Google itself and the array of advanced site commands can be mined to find real competitive intelligence – want to know who your competitors are? Google your main search terms. You can then even go and look at their sites in Screaming Frog and Majestic if you really want to get a started on a SWOT style competitor analysis. Want to know the biggest sites in your business category – Google around and you can quickly build up a list of candidate sites for link / exposure building practices.

It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

My first car was a battered 12-year-old Volkswagen Passat. It broke down countless times and each repair was expensive for the poor student that I was. In a bid to reduce the escalating repair bills, I started to learn how cars worked by reading, researching, and asking others to teach me a thing or two. After a few months, I knew about carburetors, fuse boxes, alternators, and even how to replace a car’s kick-starter. It saved me a fortune. I then only used mechanics for major engine issues beyond my basic scope.

Bottom Line: Ahrefs is a solid SEO tool with top-notch web crawling capabilities and backlink indexing. The keyword research features and UX are basic compared to other tools, but Ahrefs covers all the p…

Otherwise, just pick a responsive WordPress theme and plugins from the start. Don’t know where to start? Total Responsive Multipurpose WordPress theme is a great choice for many an entrepreneur like you.

Cool Feature: Moz’s Keyword Explorer is one of the best keyword research tools on the market. Why? It provides super-helpful info on SERP features that appear in the search results for a given keyword (like the number of Adwords ads, Google News results, and more).

This free tool hooks up to your Google Analytics account and tracks your traffic. It then tells you exactly the point that an algorithm change happened, so you can see if it changed anything on your site.

#5 of 10 Best SEO Agencies of 2018 – Business is marked as a dog-eat-dog industry, rife with ruthless competition. With Socialfix, however, getting a leg up on the competition has never been easier. At Socialfix, they pair progressive formulas with innovative initiatives to give your brand a unique edge. With unprecedented experience in search engine optimization, clients can rest assured that Socialfix’s creative pitches aren’t all smoke and mirrors. Socialfix taps into your company’s most advantageous qualities, allowing your brand to ooze merit. Their strategies, web development, video production, and content development services give your brand a purpose, while their search engine optimization techniques give that purpose a platform.

5. Get links from trusted, relevant sources. Links are like a vote for your site and you can’t rank well without them. Unfortunately, buying links or being indiscriminate in the places you link to and places you request links from is no longer a good way to raise the importance of your site; think quality, not quantity. Links must be relevant to the content of your site and they must be from reputable websites.

I also like to use this tool called Google Correlate. It helps you look at keywords that people queried when they searched the keywords you are targeting. Also SEM Rush is pretty pro for sniping competitors keywords.
Since upgrading, the Search Analytics report has become incredibly valuable in seeing not only impressions, but clicks and CTR on organic keywords. It counts raw clicks (vs. sessions in Google Analytics).
That’s a great article, my clients are always confused between SEO and SEM, I will actually send them this link because I get really tired of explaining the difference every single day PLUS I won’t be able to explain it any better than you did. Thanks for this great information.
I’d also include MicrositeMasters. They offer a free plan for 10 keywords. Also if you want a free trial for a paid plan, you can use this link to get your first month free: http://www.micrositemasters.com/We-Met-In-Person.
Too often, I see websites that act as business cards. You land on the website and it tells you 3 things: the name of the company, what they do, and how to contact them. Unless a user is near the end of the buying funnel, they probably won’t fill out a contact form. There also isn’t an incentive to visit the page other than to grab contact information.
The best practice is to serve all pages using lowercase letters. However, you do not want a user to get a 404 when they access your website using uppercase letters in their URL. For this reason, Adobe recommends that you add a rewrite rule in the Apache HTTP Server configuration to map all incoming URLs to lowercase. Additionally, content authors must be trained to create their pages with lowercase names.
STAT – What I love about STAT is the ability to scale research across an industry or massive data set. If you’re working with a ton of variables and want to find holistic trends across clients or competitors, this is your tool.
Our DFWSEM Futurists give it up to finish out the year We’re kicking it up a notch for the November meeting of DFWSEM. 2017 has been a fantastic year. We’ve brought you spectacular speakers and stellar content from all around the country, but … [Read More…]
The exact process we use to build or acquire links for you site will depend on a number of different factors including your industry and your current backlink profile. Some of the ways we may choose to help you build backlinks include:
Hi, my issue is that even after doing all the SEO work my site isn’t visible on Google search. It appeared for 5 days on and ever since it’s not visible(I have looked the search as deep at 8 search pages on google). I also submitted my Sitemap to Google, it shows it’s crawled and indexed . Still not on Google. my site is https://www.sigeofoam.com/
With this tool, you can look for links pages, guest posts, directories, forums and blogs out there, that there is a high probability you could get a link from. It’s a mountain of data you get back, so make sure you use this tool in a very focused manner.
There are multiple studies in the industry that show longer content typically performs better organically and socially. However, when it comes to content length, there is no correct length for SEO. Instead, write content that fits the user intent. For a highly competitive keyword topic, you will most likely need more content to organically rank, but there are over 200 other ranking factors that impact results. At the end of the day, write content that answers your audience’s problem.
Julian Sakanee is an online marketer with 3+ years of experience. He shares his knowledge on his blogs Blogging Aid and AffiliMarketer, along with the several other blogs he contributes to. You can also find him sharing some of the best content on Twitter.
With content machines/generators/spinners there will be threat to original content writers because with the same content users are able produce no.of articles by simply changing the wording and terminology. Am I right Mathew..??
True – it can get a little messy if your data mining is too broad. But if you really focus on the types of links you are looking for – once you export that data to excel and have a play with some filters, you can really dig up a lot of opportunities.

A CRM solution holds a wealth of information and document generation tools allow users to take that information and create documents with both visual appeal and function. Document generation is the process of automatically producing a file and document generation applications save companies time, mistakes, and money. You bought Salesforce to be more efficient — why are you still … Continue Reading…
The term “SEM” is used in varying applications. In some organizations, SEM refers exclusively to PPC (pay-per-click) paid search marketing (or even more specifically, Google AdWords). Other marketers use SEM as an umbrella term that describes all marketing efforts that influence performance in search engine listings, including organic results. A related term, “search marketing,” can also be used to describe both paid and organic search.
1. Screaming Frog – Not surprising I am sure but this is such a flexible tool. From checking that sites have correctly implemented tags sitewide to getting a good high level overview of all SEO elements a Screaming Frog crawl is usually the very first thing I will look at.
For the purpose of this article, when we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections…
On top of that new content strategy we also refined our keyword tool selection when it comes to keyword research pick low comp keywords for our content, we almost exclusively relied on KD because we had so much content to produce, looking at every SERP manually was just not realistic.
I have spent a lot of my time in Excel spreadsheets, more so in the last few years. Google Spreadsheets are cool too…. but with too many limitations for me to make it a daily tool. Excel lets you automate just about everything – and I do these days.
A web site that is high quality and useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
While it is important to understand the costs associated with starting an online marketing campaign either through outsourcing or building an in-house team, it is also important to determine how long it will take to see a return on the initial investment. Online marketing agencies often have years of experience in producing an ROI and will often have a general understanding of when the client should expect to see a return.
First you can check your analytics and especially the time users spent on a page. A reader will stay longer on the page if the content is good and second the number of social media shares (Facebook likes, tweets etc.).
SEO is always evolving—with new tactics constantly being deployed. It’s tempting for businesses to adopt the latest shiny-object SEO tactics in their never-ending quest to rank high in searches. But in the rush for Page 1, too often companies skimp on the less-shiny foundational powerhouses of successful SEO strategies.
Keyword research and analysis involves three “steps”: ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search perception impact.[13] Search perception impact describes the identified impact of a brand’s search results on consumer perception, including title and meta tags, site indexing, and keyword focus. As online searching is often the first step for potential consumers/customers, the search perception impact shapes the brand impression for each individual.
I am little worried about Flippa, because as you said “Flippa is like ebay for websites”, so there may be some spammers who uses domain redirection to achieve high PageRank to sell websites for maximum price. We should be aware of it…..!
Many people make the mistake of heading over to Fiverr and purchasing hundreds of backlinks for $5 and then wonder why they don’t see results. Don’t get me wrong, Fiverr is awesome for certain services but backlinks isn’t one of them. You’re more likely to do your website harm than good.
2) Google Analytics – Free information that shows a lot of important SEO knowledge for 2016+. I am NOT talking about your rankings, but user actions and metrics. How high quality your site is. Conversions. Things Google is directly tracking these days.
5. Make sure the title of each page is different. Mix up your keyword combinations and phrases and don’t use more than 70 characters. You can use more, but each word takes weight from another as you keep going. The first words in the title matter most.
Omniconvert is our go-to tool for all our CRO needs. It’s an all-in-one tool that allows users to research and obtain data through online surveys and AB testing, then users can personalize through targeted overlays. It definitely helps with our data-driven marketing, and we highly recommend this tool. Here is the link.
This can really bump your SEO game up real quick and as more and more people get wind of that (especially with an influencer outreach tool like ours making the job easier for most marketers), 2017 is bound to get more competitive.
Link building involves gaining links to your Website from other Websites that are frequented by your targeted visitors. The more quality inbound links you have, the more popular your Website is in the eyes of Google, Bing and other engines. And, these links can have a dramatic effect on your search ranking. A good place to start your link building efforts is to make your Website content link-worthy. Good content attracts links, so fill your Website with interesting and informative content such as a library of best practices articles, a blog about developments and trends in your industry, etc. Next, get your Website listed in online directories and portals. Look first to important online destinations within your industry, then focus on general purpose directories like Better Business Bureau and Business.com. You can also garner links from vendors, customers, business partners and trade associations. Finally, you should leverage online public relations and distribute press releases and articles online. By consistently applying these link building strategies, you will dramatically impact your ranking on Google and boost your online popularity.
There are multiple studies in the industry that show longer content typically performs better organically and socially. However, when it comes to content length, there is no correct length for SEO. Instead, write content that fits the user intent. For a highly competitive keyword topic, you will most likely need more content to organically rank, but there are over 200 other ranking factors that impact results. At the end of the day, write content that answers your audience’s problem.
This is an amazing resource for all seo business owners on what tools can be used to do their analytics and research. some of the tools listed here may require payment if not all but they are paramount to running a successful business
If this is the case (which it is), in a slightly roundabout way and not directly increasing visibility on the search results, exposure on these types of sites via a PR campaign will still influence your visibility via search engines.
Rocking as always. I am also big fan of Alltop which is really great resource to discover engaging keywords and topics, but reverse engineering for the links saturated on page 3-6 is sounds new & interesting. will definitely go for this in coming week.
MozBar is a browser toolbar that lets you quickly get at Moz’s key features for the page you’re on. The SERP Overlay (the image above) is part of the Mozbar and shows Open Site Explorer metrics on individual search results.
Thanks for this great blog. This blog gives the latest ideas & concepts about seo. It is very good post about off & on seo. I got new techniques for seo strategies. Really, this is very great post, so I love this post very much.
Buzzsumo – I’m a big advocate that great content can seriously boost your SEO results and Buzzsumo gives you a complete look at the best performing pieces of content on the keyword/topic of your choice. Also great for monitoring mentions for your brand, website, or people writing about similar topics to you. It is incredibly useful for finding what type content people care about for specific keywords.
Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Deep Crawl lives up to its name. It scans every page on your site and gives you a comprehensive report that lists out you how many H1 tags you have on each page, noindexed pages, broken internal links, broken external links etc. Heck, it even tells you if your Twitter Card descriptions are too long.

SECockpit – Some users have said this tool provides the fairest traffic estimate tool around. It also has a strong focus on keyword research and optimization. This program is entirely cloud based and will not require you to install any software. It is also optimized for mobile, so you can track your account on the go!

The challenge however is having customer engagement. As an agency, suprisingly sometimes the client isn’t always as engaged or responsive when it comes to these areas for us. That creates issues when trying to find targeted areas in their industry as they know it a lot better than we can.

5. Get links from trusted, relevant sources. Links are like a vote for your site and you can’t rank well without them. Unfortunately, buying links or being indiscriminate in the places you link to and places you request links from is no longer a good way to raise the importance of your site; think quality, not quantity. Links must be relevant to the content of your site and they must be from reputable websites.

Screaming Frog is a desktop application that can be installed on any system including a Windows PC, Mac or Linux and used locally. What it does is crawls through the links, images, scripts, and apps on the website to get an idea of the search engine optimization of the site. This effectively analyses onsite SEO by going through the site URLs and other content. With the help of this app, you can find broken links, figure out duplicate content, generate XML sitemaps and the likes. You can either download it for free or purchase a license to unlock advanced features.

On adding keywords to your content, you should do it naturally – don’t force keywords into your content. This is why having ten (10) alternative keywords is so important. If one keyword does not fit, you have nine (9) other alternatives 🙂

Their SEO service partner had to be able to recommend best-in-class strategies and tactics to try to establish and maintain Page 1 organic positioning on in every market they are present in for branded and non-branded search terms.

It is always a good idea to take a step back from your computer and ask yourself: “Does this appear natural to me as a visitor?” Remember to tailor your SEO practices around human visitors. If you focus too much on what the search engines like to see, you will probably end up making a mistake. Avoid these mistakes by staying true to your White Hat SEO strategy. If you build it right, they will come.

Now that you have an idea of the pages that should be on your site, the next step is to build the best site in your industry with the help of a professional web designer or agency and with user-testing focus groups.

Reach new, more, and better customers through SEO. With 97% of U.S. Internet users gathering shopping information and making purchasing decisions online, simply having a website isn’t enough. Your website is useless if no one sees it. When your site is optimized, your business becomes visible to more people who are already searching for what you offer. It’s a win-win!

This video explains why we think it is such a grea tool. We also have more videos coming on how to use the software, so get yourself signed up and we’ll walk you through to get the best our of the tool.

This article is very informative and very useful to all who create a website or blog .SEO is the main important thing to do for website and who read this article and follow these step can get success thanks for sharing..

CONTENT is still the king because google algorithm notes the bouncebacks, amount of time the user scrolled your site and other parameters. So if the content is not engaging and relevant enough google will not rank you at the top !Even if you have million backlinks.

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms.

What was only meant to be a temporary use of this domain turned into something rather permanent. It became dedicated to an entirely different purpose, an internet marketing website that dominated the rankings for every major SEO related search term in Dallas for 15 years and still does.

In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats. For instance, if you’ve got a brick-and-mortar store, marking up the opening hours allows your potential customers to find you exactly when they need you, and inform them if your store is open/closed at the time of searching.

One of the things we’ve found to be very important, and more bloggers seem to have found this, is that an RSS subscribe button is very important, as is offering a way to subscribe by e-mail. We offer a weekly e-mail subscribe options, using MailChimp, and have found that people tend to click through on those the most.

97. Fat Free Guide to SEO Copywriting – See what they did there? They used the keyword “free” to get us to click on the link, except they do charge a symbolic sum to download their content. In all fairness, the price is a mere $1.27, and the booklet does touch on important points of copywriting.

In 2017, Google began automatically filtering out local businesses that had reviews under 4.0 stars in Google My Business listing. It’s important to ask your clients to leave positive reviews as soon as you can. The longer time passes, the less likely your customer will leave a review at all. Be sure to capture your client’s emotionally satisfaction they receive after visiting your business.

Rival IQ allows me to do competitor research for clients quickly. I can enter a list of domains and in a couple of hours or less, Rival will pull in their MozRank, Domain Authority, number of backlinks, top keyword rankings, and key on-site SEO settings.

By customizing reports in Moz Pro, you gain valuable insight into how you use your keywords or implement your strategy. Drag-and-drop modules make reports easy to use and read. You can also save time by scheduling recurring reports to send directly to teammates, clients, or stakeholders.

A website without content is, well, no website. A website with poor quality content is like a blunt knife – it might do the job but you must exert more force. A website with stale content is dead both to search engines and human visitors. This I understand firsthand because, severally, I went long periods without posting on my own blog. The results? Lower user engagement and lost SEO rankings.

Redirect Path is a great tool that all SEO specialists must use to get the most from their website. It is a free Google Chrome extension that enables you to find HTTP heads and redirect errors. This allows me to spend more time fixing the issues than looking for them.

There is limited real estate for the top positions in organic search results. With the amount of content on the web today and the number of competitors you have, it can be hard to get in a top position, even despite your best efforts. If you’re a new business or an existing one trying to build your online presence, SEM/PPC advertising can get you in front of highly targeted customers.

169. 50 Shades of Digital Marketing – Although this might only interest some of you – and later on in your education -, it’s nice to know the resource is there. Francesca James and Hannah Durham tackle the topic in depth, and provide readers with theory and actionable steps that would assist any digital marketer.

Wow, really great post. Just wanted to add to the keyword generation through Wikipedia post. You could also take a page from Wikipedia and pop it into Adwords in the Landing Page entry and ask Adwords to generate keyword ideas for you.

I purchased a copy of SEO Powersuite to have a play about with and for review purposes, and I like it. I reviewed its stablemate Website Auditor above, which is bundled with Rank Tracker in SEO Powersuite, and I like that too.

Wow! This is awesome! Lots of good tips here. I used to do a lot of SEO but stopped when the latest update came out. I’m getting back into the SEO game so this post definitely help out a bunch! Appreciate you for sharing this! Keep it up!

I guess I have lots of questions. What tools do marketing departments or their trusted advisors use? Where do they get their data to base their advice on? Is it a paid service from an SEO tools company or is it self generated from free tools or even just intuition?

You can also get search volume data and trends. The main advantage of the keyword planner is that you can get historical statistics and traffic forecast. This tool is designed for Google Advertisers but you can use it to build good SEO for your website.

Use the sidebar on any website to pull up underlying metrics. Clicking on any metric in the sidebar opens a dialogue box of metrics details. It’s a fast way to check relevant parameters without ever leaving the page.

Google released their latest 160-page search quality guidelines. The last previous published was the abridged version two years ago that was a reaction to the leaked versions from 2008, 2011, and 2012 (notwithstanding the 2014 version) for the purpose of transparency.

With social media and search engines driving a huge percentage of the traffic to a web site, it’s essential to make sure you’re building your brand and convincing people to come looking for YOU. Find out how to build a stronger brand by positioning yourself in search results and by branding yourself through social media conversations.

Marketers understand that this “hunt mode” means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching a product or service to satisfy an immediate or future need they are in an unusual state: they desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from “organic” unpaid search listings or paid advertising listings.

That’s a great suggestion, Peter. You are right, the classes offered by Market Motive are extremely comprehensive and represent one of the best SEO study offers there are. Will include them in the list!

That very nice. Bing Webmaster Tools (aka BWT) remains extremely overlooked. It’s great for keeping an eye on how Bing (which powers Yahoo) is treating your site and also enables you to have some control in the matter. It also shows you clicks to your site from Bing by search query, and it has a feature for looking up Bing search query volume. Plagiarism Checker

There are some other cool features, for instance: you can use %%cf_%% to use a custom field, this can be either a post custom field, sometimes known as post meta value, or a user meta value. In this particular case it’s the custom field “role” we use to store the role of a user within our company.

jQuery(document).bind(‘gform_post_render’, function(event, formId, currentPage){if(formId == 1) {if(!/(android)/i.test(navigator.userAgent)){jQuery(‘#input_1_5’).mask(‘(999) 999-9999’).bind(‘keypress’, function(e){if(e.which == 13){jQuery(this).blur();} } );}if(typeof Placeholders != ‘undefined’){

Hi Brian, Awsome content as ever! I’m very interested in your idea of creating an ‘uber’ resource list or expert roundup post i.e. linking out to lots of to other authorities in my niche within one post. But should you always create ‘no-follow’ links to these authority sites to prevent juice from passing to them? And similarly if you sprinkle a few outbound authority links in other posts should they all be ‘no-follow’ or do you think big G ignores ‘no follow’ these days?

I’ll always start off a campaign looking at technical and on-page improvements that can be made, Screaming Frog has my back here. It will crawl an entire website giving me tons of useful information such was bad redirects, duplicate content and page titles. Don’t neglect technical and on-page work!

Well we have a differing opinion because even to this day, I still skimp and save on money by taking advantage of free trials to get all the premium features without paying a penny. Especially when its an odd ball task I might only need to do a handful of times.

People are searching for you! Internet searchers today are typing in keywords that apply to the products or services you offer as a business. When your site is optimized for search results, your business becomes visible to more people. At Boostability, our specialty is offering small businesses powerful marketing solutions at affordable prices. That’s why we have been able to grow to over 26,000 small business clients throughout the world! Grow with us—the best SEO company in the world.

#4 of Best SEO Companies of February 2018 – SEO Werkz is a full service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.

If you have an app, Google Analytics for Mobile is useful because you can take advantage of all of these features as they pertain to people who view your site on mobile platforms. Geo-tracking is much more relevant in this scenario and can improve your local marketing campaigns.

Any business that is in need of an SEO agency for their website should look into working with High Level Marketing, whose headquarters is in Detroit, Michigan. This SEO agency is all about designing excellent and eye-catching websites that will always be driven to the top of Google searches. They have a process that includes identifying how many searches are taking place for what you have to offer in your trade area, so that they can come up with the best macro approach. They use tools such as propriety analytics to come up with the most effective SEO strategy possible.

Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

GWT has an easy-to-use dashboard which displays the information about your site and the new messages from Google. Crawl errors show the errors which prevented Google from accessing pages of your site. You can identify if Google has issues indexing any of your pages. Thus, you can determine and fix these errors.

Usually I use Semrush, Moonsy and Keyword Rank checker by SERPS to check my keyword ranking. But you had helped me in many ways. Here you have shared lot of keyword research tools. Keep sharing this type of tools again. Thanks for your great post.

A clean and easy-to-use site audit tool. You just need to a URL and Varvy spits out a bunch of helpful info in seconds. Specifically, you’ll see your site’s technical SEO issues, social shares, recent Twitter and Facebook mentions, external links and more.

Domain Hunter Plus is similar to Check My Links. But this tool also checks to see if the broken link’s domain is available for registration. Cool feature in theory…but I rarely find any free domain names with this tool. That’s because authoritative domains tend to get scooped up pretty quickly. Still a helpful tool for broken link building or The Moving Man Method though.

Being a small business I try and keep my SEO activities to those which work well.. Starting with key phrase research, I code a landing page and then run it though something like IBP’s top 10 report so I know that my page is roughly right. Its then a simply task of building inbound through direct link and tier n sites..

Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don’t acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don’t want seen.

This provides your friend with the information they require when they type in Google by sending them a seed keyword link. Seed keywords are a critical source of ideas when developing content for your site. They usually make outstanding keywords/search queries and content ideas when you tweak for your needs.

The SEO Spider Tool is an awesome website crawler. With it, you can get critical data on every URL. Download it and take it on a spin. You can use the Spider Tool to crawl up to 500 pages with the free version. It will let you know things like which pages have duplicate title tags and where you are missing important tags that will help indicate to crawl bots the content of your page.

The SimilarWeb API is useful for returning some additional metrics such as web traffic numbers, category and tag statistics, and traffic sources. The browser extension makes it easy to instantly track these metrics on any webpage.

Bing is different than Google when it comes to SEO! However, if you are talking to an SEO company who cannot tell you the different, you better run. In this video and article, we cover how Bing and Google differ. Most marketers are surprise to hear this information.

I am a little confused on your first point. Sorry if it is a simple one to understand and I’m just missing it. What good would finding dead links on Wiki do for my personal website? I thought you would explain how to find dead links faster within my own site… but it seems that your tip is way more valuable than that. I just don’t quite understand what I do to positively affect MY site with this. Any help would be great 🙂 THANKS!

#4 of 10 Best SEO Companies of 2018 – SEO Image is a New York City based firm that has been doing business since 2002. SEO Image provides service in the areas of Internet marketing, search engine optimization and reputation management. This is an award-winning firm having been recognized by Promotion World, Top Ten SEO and Clutch for superior performance in helping customers with SEO projects. SEO Image begins the process by performing an SEO sudit of the client’s website. They can keep what works and eliminate what doesn’t. SEO Image uses the best known means to bring their client’s website to a high ranking on Internet searches.

Some may even charge a percentage of the revenue you earn as a result of their work. Osmeloski says this is one of the most reliable means of payment. If the firm has a stake in your success, she says, “you can have some confidence that the SEO firm is going to work as hard as they can for you, versus collecting a flat fee every month and not necessarily putting their most creative foot forward.”

This free tool hooks up to your Google Analytics account and tracks your traffic. It then tells you exactly the point that an algorithm change happened, so you can see if it changed anything on your site.

128. Mobile Friendly Test – Since I first put together this SEO resources list almost two years ago, the digital world has turned severely mobile. Nowadays it’s almost essential for a large majority of online businesses, or businesses that rely on the online as well, to have a mobile-friendly site, or even a special mobile dedicated site. As usual, Google’s test tools are very useful. When it comes to mobile, you either are, or you aren’t. And this tool shows you what needs to change in case you’re not.

Look at your short- and long-term goals to whether to focus on organic or paid search (or both). It takes time to improve your organic search rankings, but you can launch a paid search campaign tomorrow. However, there are other considerations: the amount of traffic you need, your budget, and your marketing objectives. Once you’ve reviewed the pros and cons, you can select the search strategy that’s right for you.

Users will occasionally come to a page that doesn’t exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page31 that kindly guides users back to a working page on your site can greatly improve a user’s experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing “not found” errors32.

The local search landscape has becoming dramatically more competitive in 2017. Google is starting to show more ads, and their stakeholders want to see cash flowing in from local search result advertising placements. More than 50% of all consumers Google their local business before visiting, so Google is now tailoring to that marketing channel. It’s important in 2017 to consider putting together a local AdWords campaign that targets the area or areas your business serves. Being first in Google is the organic results no longer means you are first – it means you are #5 or perhaps number 6. Be sure to reconsider the value of an effective paid local search strategy in addition o your organic strategy.

3. Moving into 2017, if you haven’t jumped onto the structured data bandwagon, you need to! Google Search Console can tell you if your structured data is set up correctly and if your site is experiencing any errors such as mobile and load times (which Google seems to be pushing hard with Google AMP). You want to be certain that your onsite SEO has a solid foundation before moving onto other tactics.

How quickly your webpages load is increasingly becoming a differentiator for search engines. Google may soon start labelling results that are hosted on Accelerated Mobile Page (AMP) so this may possibly be the ‘mobilegeddon’ of 2016. Speaking of which…

Keyword research identifies the terms that are currently the most relevant to your business and the most profitable for your marketing campaigns. They have a direct impact on promotional campaigns, including:

The interface is straightforward, no jargon as you’d expect if you’re a first-timer. So for example, if your site has content about SEO and you made a video for your audience then input SEO into the search engine and the keyword suggestions would bring views to your video.

Facebook Ads and other social media ad platforms, for example, are pay-per-click platforms that do not fall under the SEM category. Instead of showing your ads to people who are searching for similar content like search ads do, social media sites introduce your product to people who happen to be just browsing through their feeds. These are two very, very different types of online advertising.

It’s funny how life works, how it always comes back full circle again and again. You have dreams, things you are passionate about that gratify your soul, and then it happens. You get side-tracked by the world and all it demands your survival, your responsibilities grow, and you become trapped by them.

3. #journorequest or Gorkana – the majority of the work we do is on the digital PR and content strategy and creation side and we would be lost without access to both of these tools as they make it much easier to find the right influencers to pitch ideas into.

3. ContentMarketer.io – I’ve used Content Marketer to increase shares from 202 to 711 using Buzzsumo to find relevant influencers and ContentMarketer to find and send the perfect email. After building relationships with these key influencers, I’ve been able to gain dozens of quality backlinks, including on press and .edu sites.

As a site auditor it does a pretty good job, particularly from a technical point of view, however, it’s error reporting and resolution advice is not yet as comprehensive as SEMRush for example (with which it shares a number of similarities), but it is, however, cheaper and is not does not share the same restrictions on usage.

This tool helps to make your web pages to load fast on all the devices. PageSpeed Insights reports on the real-world performance of a page for mobile and desktop devices and provides suggestions on how that page may be improved.

Some products are almost identical but exist different colors or sizes. If not handled right, listing them can be considered duplicate content, which causes bad rankings and cannibalization between the different product variants. Products may rank for the wrong keywords (blue jeans rank for searches on red jeans). Adam Audette goes deeper into the nuances in this excellent report.

3. uReview.me – A tool that tactfully asks and reminds clients’ customers for feedback about their experience, guides them through the online review process. It also gives clients a chance to reach dissatisfied customers before they write a negative review online.

2. Focus on 5-20 main related keywords or phrases for your entire Website. You don’t want to spread yourself so thin you don’t rank well for any search terms. Try to “own” the search for a select number of terms. Use the tools above to identify the ones that will drive up the quantity and quality of visitors.

iClimber is a brand of Submit Express, Inc., the leading force since 1998 in the search engine marketing (SEM) industry. iClimber provides customized social media marketing and content writing services to maximize Internet presence for its clients.

If you missed the New York Tools of Change for Publishers Conference, you can still learn about SEO strategies and tactics specific to the book publishing industry. The DVD tutorial is available exclusively through O’Reilly Media with free shipping & their 100% Guarantee.

A video to show how you can use Google’s Real-Time Insights Finder to support your marketing planning process. Discover how our insights tools can be a window into the attitudes, perceptions and needs of your consumers to inform your next brand positioning, media strategy or just look smart in your next meeting. Available at thinkwithgoogle.com/insights/tools

Meta descriptions – Another element of the section, meta descriptions aren’t (we’re told) a ranking factor, which means that optimizing them is not, in the strictest sense, an SEO tactic. However, when we talk about on page optimization, meta descriptions will almost always come up.

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

#1 of 10 Best SEO Agencies of 2018 – Straight North is leading the market with their marketing strategies and impressive designs. Some of their services include SEO, PPC management, display advertising, email marketing, Google analytics, web design, web development, and much more. This prestigious company has offices based out of Austin, Baltimore, Charlotte, Chicago, Denver, Los Angeles, New York, and Washington D.C. They allow you to submit your information for a free consultation and they even have case studies published online on their website.

Instant Eye Tracking Predictions is a fantastic product which helps you enhance your websites by making them user-friendly and increasing their profitability. The tool helps you in analyzing web pages from the user’s point of view. It provides more profound insights on how users browse through the websites and what kind online behavior they have.

I’m agree with you, but I’m also using Serpstat as a secondary part tool. Because all SEOs hide them PBNs from Ahrefs and Semrush bots, but Serpstat sees such PBNs. So I can gather more information about niche and backlinks.

As we take quite a holistic view on (WordPress) SEO, meaning that we think good SEO should be engrained in all aspects of your online marketing and PR, this guide covers quite a lot of ground and is, therefore, a long read. Check out the table of contents below for some quick jumping around.

Hey Sujan, great post.. I have a quick question though. I feel the “duplicate comment” is a little misleading. Sites with original content are definitely not penalized whenever someone copies their content, however duplicate content DOES in fact affect ranking abilities of the copying site. Not sure if it differs in blogging (if you’re only referring to this) but i’ve met quite a few business owners who’s sites were ranking so poorly due to duplicate content though they had active strategies in other areas, so i’m inclined to believe sites are definitely penalized for duplicated content.

Recovery from manual penalties is far from straightforward, so you should be very careful when removing links, de-indexing pages etc. If in doubt consider employing the services of an experienced SEO consultant.

In just a few clicks – whether in their dashboard or their browser tool – you can create some truly beautiful images that will capture your readers on your posts, or convert them to your site from social. Both being really good for your SEO.

According to Ahrefs research, the most important factor for an optimized website is site layout and architecture, which contains well-researched and relevant keywords with proper title tags, meta descriptions, header tags and vice-versa.

The key concepts in SEO (credit to Search Engine Land Features Editor Vanessa Fox for the inspiration on this) are straightforward: relevance, discoverability, and crawlability. Relevance means keeping to a topic and helping the search engine understand what your site is about (ideally it’s about one thing in particular). Discoverability means telling the world about your site. The technical details and environment may have changed, but search marketing is still just marketing. Get your website out there, communicate with the online world and your users. And finally, crawlability means making the site accessible. Search engines regularly send out automated programs called web crawlers, and it’s these crawlers that will visit your site and try to understand your content. Help the search engine crawlers find every page on your site and make sure they can understand what they’re seeing.

They also influence how search engines determine relevance between a keyword, an ad, and the webpage the ad directs people to—key factors in determining a Quality Score. “Quality Score is primarily a measure of relevance, and improving keyword Quality Score is a matter of structuring your PPC campaigns into small, well-organized, tightly knit groups of keywords,” said WordStream, a PPC software company.

Even your URLs are critically important for search engine optimization. For instance, your URLs should contain real words, including your keywords, and should be structured in such a way that search engines can easily crawl your site based on your URLs alone.

Monitor and maintain your presence in Google search results by signing up for Google Search It’s a free service and helps you understand how Google sees your site. With this information, you can optimize your site’s performance in search results.

Additionally, make sure it is easy to navigate through your site and find every webpage without having to dig through multiple pages. Accessible content is important and can easily improve the user experience. Adding interactive, clickable buttons and unique images can also help to improve the user experience. Sitemaps can be quite helpful in this regard.

EasyRidir makes redirecting traffic between different domains super easy. Just enter the URLs you want to send people from (and to), and the tool gives you DNS info that you can use to manage 100% of the redirects.

Some items deserve to live on. Certain products may have informational value for existing customers or others wanting to research it. Leave these pages intact. Previous buyers can get information, help and service through these pages.

Rob Marvin is PCMag’s Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M&A, and ente… See Full Bio

SEO (search engine optimization) for organic search: SEO is a free method of SEM that uses a variety of techniques to help search engines understand what your website and webpages are about so they can deliver them to web searchers. These techniques include things like using titles, keywords and descriptions in a website and webpage’s meta tags, providing relevant content on the topic, using various heading tags (i.e.

), and linking to and from quality online resources. 

3. Search Help from Google – Learn about the different types of search, what SafeSearch is (tip: it was created by Matt Cutts), what location-specific search is, how to search by image (as opposed to keyword phrases), how to filter and refine your search, and basically use Google’s search function to its maximum potential.

Keyword Explorer gives you insight into the estimated SEO opportunities for different keywords. This tool differs from the Keyword Planner because it will help you prioritize your keywords. It uses a priority metric which tries to calculate the opportunity cost of each keyword through its monthly search volume and the strength of competition for that keyword.

Why SEO? Because the majority of online experiences–including those of your customers and prospects–begin with search. This 38-page guide will teach you just about everything you need to know about SEO from how to win top rank in Google’s search results to which keywords you should target and why.

The Link Monitoring tool takes a good, hard look at your link profile and identifies your best-performing links. This can help you determine which link partners you should develop and which ones you should drop.

One significant advantage compared to using a simple list of blogs is that it provides stats for each blog including social signals and domain authority. You can spend your time pitching guest posts to the highest quality sites with real traffic, and not PBN’s.

nTopic is a “content relevancy” tool. In other words, it scans your content and gives you suggestions to make your post more SEO-friendly. Comes with a WordPress plugin that’s helpful for quickly analyzing and updating your content to boost its on-page SEO.

52. NoBoard SEO Series – Helpful video lesson series by Dan Shure, which targets pretty specific and niche-oriented subjects. Thus, they can come in handy when you’re having trouble with particular aspects of optimization, such as when to use rel=nofollow links, what the best times to tweet are, how to deal with anchor text in backlinks, and many more.

Image Raider regularly performs reverse image searches of the images you upload to the site and will create an easy to export list of URLs which you can then check to see if they are using the image correctly and linking back to you.

Really great helpful SEO tools these are. Very useful SEO article for anybody who want to be a SEO professional and who want to take SEO service for their webstie. These all are great parameter for measuring SEO. SEO related another tips and topics are here http://www.oathseoservice.com

I tried Wikipedia back links so many time but they are not stable. Wikipedia editor delete your links very quickly. Can you please suggest any foolproof idea to gain back links from foolproof Wikipedia ?

4. Invest in SEO tools: Tools like Moz, Search Metrics, Raven SEO Tools, Deep Crawl and others help you to identify problems and offer suggestions to fix them. Set up actionable reporting. Establish routines to address problems. Each tool has unique advantages. As a consultant, I recommend using a combination of tools for e-commerce SEO.

You can choose from databases across the entire world, and from different services that use Keywords, like Amazon and even Twitter. I’d like to see a keyword tool for YouTube too. But, it’s no huge loss right now.

The SEMRush Site Audit is a great tool to quickly analyse/review the technical set up of any website. The results can be easily shared or export for further analysis, and should give you a clear indication of where the main problems lie.